Advertisement display system, advertisement display method, and program

Abstract

To provide an advertisement display system, an advertisement display method and a program for improving an advertisement effect by providing an advertisement with high freshness together with a traffic guide without restricting the number of displays.SOLUTION: An advertisement display system 1 that displays an advertisement together with traffic guide information includes an input unit of a reading user terminal 200 that receives an input of a place of departure and a place of arrival of a user, a traffic guide screen generation unit 122 that is a traffic guide display unit that displays a banner together with the traffic guide information acquired based on the place of departure and the place of arrival, a storage unit 130 that stores the advertisement in association with a display timing or an update timing of the advertisement and position information of an advertisement object, and a multi-advertisement screen generation unit 124 that is an advertisement display unit that displays one or more advertisements whose advertisement objects are located around the place of arrival and whose advertisement freshness determined by the display timing or the update timing with reference to the storage unit 130 in response to selection of the banner and a display unit of the reading user terminal 200.SELECTED DRAWING: Figure 2

Description

[Technical Field]

[0001] The present invention relates to an advertisement display system, an advertisement display method, and a program for displaying advertisements. [Background technology]

[0002] Traditionally, transportation information services such as bus transfer information have been provided on websites and applications (hereinafter referred to as apps) for public transport. Such public websites and apps often include a service that displays advertisements along with search results. For example, a system has been proposed that displays banner advertisements at the bottom of web pages displayed at bus stops (see, for example, Patent Document 1). Also, a system has been proposed that displays banner advertisements corresponding to the station names searched by users along with search results on transfer guide web pages (see, for example, Patent Document 2). [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Japanese Patent Publication No. 2022-85928 [Patent Document 2] Japanese Patent Application Laid-Open No. 2006-202056 Summary of the Invention [Problem to be solved by the invention]

[0004] However, if the displayed advertisement is not timely for the user, it will not be viewed and high advertising effectiveness will not be achieved. However, although Patent Documents 1 and 2 can provide geographically appropriate advertisements, such as advertisements according to the user's arrival or departure points, they cannot display timely advertisements. There is also a demand for timely advertisements to be displayed according to the user's current location.

[0005] Therefore, the present invention has been made in consideration of the above circumstances, and aims to provide an advertising display system, an advertising display method, and a program that enhance advertising effectiveness by providing timely advertisements. [Means for solving the problem]

[0006] The present invention provides an advertising display system that displays advertisements together with transportation information, comprising: an input unit that accepts input of a user's departure point and arrival point; a transportation information display unit that displays a banner together with the transportation information obtained based on the departure point and arrival point; a memory unit that stores the advertisements in association with the display timing or update timing of the advertisements and location information of the advertisement targets; and an advertising display unit that, in response to the selection of the banner, refers to the memory unit and displays one or more advertisements that have the advertising target in the vicinity of the arrival point and have a high advertising freshness determined by the display timing or update timing.

[0007] The present invention also provides an advertisement display system in which the timing of displaying the advertisement is scheduled according to a calendar or a timetable.

[0008] The present invention also provides an advertisement display system in which the storage unit stores the advertisements in association with categories of the advertisements, and the advertisement display unit displays the one or more advertisements for each category.

[0009] The present invention also provides an advertising display system in which the traffic guidance information includes route information including the departure point and the arrival point, and the banner is displayed around the arrival point of the route information.

[0010] The present invention also provides an advertisement display system in which the one or more advertisements are displayed in order of proximity of the advertising target locations to the destination location.

[0011] The present invention also provides an advertising display system for displaying advertisements on a viewing user terminal, the advertising display system comprising: an advertising memory unit for storing one or more advertisements; a display condition memory unit for storing priority display conditions for displaying a predetermined advertisement from among the one or more advertisements, in association with an area including a facility for setting the priority display conditions on the viewing user terminal; and an advertising display unit for, in response to the viewing user terminal entering the area, referring to the advertising memory unit and the display condition memory unit, and narrowing down the one or more advertisements to those that match the priority display conditions and displaying them.

[0012] The present invention also provides a method executed by an advertising display system that displays advertisements together with transportation information, the method comprising the steps of: accepting input of a user's departure point and arrival point; displaying a banner together with the transportation information obtained based on the departure point and arrival point; storing the advertisement in a memory unit in association with the display timing or update timing of the advertisement and location information of the advertisement target; and, in response to selection of the banner, referring to the memory unit and displaying one or more advertisements for which the advertisement target is located near the arrival point and whose advertising freshness is high as determined by the display timing or the update timing.

[0013] The present invention also provides a program that causes an advertising display system that displays advertisements together with transportation information to function as an input unit that accepts input of a user's departure point and arrival point, a transportation information display unit that displays a banner together with the transportation information obtained based on the departure point and arrival point, a memory unit that stores the advertisements in association with the display timing or update timing of the advertisement and location information of the advertisement target, and an advertising display unit that, in response to the selection of the banner, refers to the memory unit and displays one or more advertisements that have the advertising target in the vicinity of the arrival point and have a high advertising freshness determined by the display timing or update timing. [Effects of the Invention]

[0014] According to the present invention, advertising effectiveness can be increased by providing timely advertisements. [Brief explanation of the drawings]

[0015] [Figure 1] 1 is a schematic diagram of an advertisement display system according to an embodiment of the present invention. [Figure 2] 1 is a diagram illustrating a functional configuration of an advertisement display system according to an embodiment of the present invention. [Figure 3] FIG. 2 is a diagram schematically illustrating an advertisement DB according to the embodiment. [Figure 4] FIG. 2 is a diagram schematically illustrating a calendar DB according to the embodiment. [Figure 5] FIG. 2 is a diagram schematically illustrating a timetable DB according to the present embodiment. [Figure 6] FIG. 2 is a diagram schematically illustrating a priority display condition DB according to the embodiment. [Figure 7] FIG. 10 is a flowchart showing an advertisement display process performed by the advertisement display system according to the present embodiment. [Figure 8] 10 shows an example of advertisements displayed on a multi-advertising screen according to the present embodiment. [Figure 9] 10 shows an example of a multi-advertising screen according to the present embodiment. [Figure 10] FIG. 10 is a diagram showing a flowchart of a current location advertisement display process in the advertisement selection unit of the advertisement display system according to the present embodiment. [Figure 11] FIG. 10 is a diagram showing a flowchart of an advertisement information selection process in an advertisement selection unit of the advertisement display system according to the present embodiment. [Figure 12] FIG. 10 is a diagram showing an example of an advertisement information creation screen according to the embodiment. [Figure 13] 10 is an example of a calendar information creation screen according to the embodiment. [Figure 14] 10 is an example of a timetable information creation screen according to the present embodiment. [Figure 15] 10 is an example of a priority display condition information setting screen according to the present embodiment. DETAILED DESCRIPTION OF THE INVENTION

[0016] Hereinafter, embodiments of the present invention (hereinafter referred to as "embodiments") will be described in detail with reference to the accompanying drawings. In the following drawings, the same elements are designated by the same numbers or symbols throughout the description of the embodiments.

[0017] [Basic concept] FIG. 1 is a schematic diagram of an advertisement display system 1 according to an embodiment of the present invention. The advertisement display system 1 is a system that displays timely advertisements to users, and has a destination advertisement display function that displays a banner together with transportation information from the departure point to the destination, and when a banner is selected, displays fresh advertisements around the destination without any restrictions on the number of advertisements to display, and a current location advertisement display function that displays advertisements according to the priority display conditions set for the area when the viewing user's current location is within a preset area of ​​a specified facility.

[0018] The advertisement display system 1 includes an advertisement display device 100 and a viewing user terminal 200 connected to the advertisement display device 100 via a communication line such as the Internet. The advertisement display device 100 is managed by an administrator of the advertisement display system 1, and is a cloud server in this embodiment, but may also be on-premise. The viewing user terminal 200 is a terminal of a user who views traffic guidance information and advertisements, and may be a mobile terminal such as a smartphone or tablet terminal, or may be a computer (PC). Although only one viewing user terminal 200 is shown in FIG. 1, two or more viewing user terminals 200 may exist, and in an actual system, many viewing user terminals 200 may exist.

[0019] (Destination advertising display function) The viewing user terminal 200 transmits a transportation information request including at least the departure place and the arrival place, which is input into the input screen 210 of the transportation information website being displayed, to the advertisement display device 100 (S1). The transportation information website is a website that provides transportation information such as transfer information, bus operation information, and route information in response to a request from a viewing user, and bus operation information is shown as an example in Fig. 1. Note that the transportation information website may be replaced by an app that is installed in the viewing user terminal 200 and provides transportation information in response to a request from the viewing user.

[0020] The advertisement display device 100 executes a transportation information search process based on the received transportation information request, and generates a transportation information screen 220 including the transportation information and banners that are the execution results (S2).

[0021] In detail, first, the advertisement display device 100 performs a search for traffic information based on the departure point and arrival point of the received traffic information request, and acquires traffic information including the route, the departure time at the departure point, and the arrival time at the arrival point. The traffic information may include stops on the route, the arrival time at the stops, the route, the operator, delay information, etc. Furthermore, if the traffic information request includes a departure time and / or intermediate points, the advertisement display device 100 performs a search for traffic information based on the departure point, arrival point, departure time, and intermediate points. Then, the advertisement display device 100 generates a transportation information screen 220 including the acquired transportation information and a banner with link information requesting the generation of the first multi-advertising screen 230. The first multi-advertising screen 230 is a screen on which one or more advertisements by one or more advertisers can be arranged, and will be described in detail later.

[0022] The advertisement display device 100 transmits the generated transportation information screen 220 to the viewing user terminal 200, and the viewing user terminal 200 receives and displays the received transportation information screen 220 (S3). In response to the selection of the first banner 221 on the transportation information screen 220 displayed in S3, the viewing user terminal 200 transmits an advertisement request including at least the destination displayed on the transportation information screen 220 to the advertisement display device 100 based on the link information attached to the first banner 221 (S4). Note that the advertisement request may include not only the destination, but also other information displayed on the transportation information screen 220, such as the arrival time, location information of the viewing user terminal 200, and the like.

[0023] The advertisement display device 100 executes a destination advertisement display process based on the advertisement request received from the viewing user terminal 200 (S5). In detail, the advertisement display device 100 selects, from the pre-stored advertisement information, advertisement information in which the advertisement target is located near the destination included in the received advertisement display request and which has a high advertisement freshness, and arranges advertisements generated from the selected advertisement information to generate the first multi advertisement screen 230. The advertisements displayed on the first multi advertisement screen 230 are, for example, banner advertisements.

[0024] The advertisement information is generated by the advertisement display device 100 based on input from the advertiser terminal 300 (not shown in FIG. 1) and is stored in the storage unit 130, which will be described later. The advertisement information is information about the store or facility that is the target of the advertisement, and includes the name and location information of the target of the advertisement, images, articles, links to services provided by external servers, etc. Services provided by external servers include map sites, SNS sites, and the advertiser's homepage.

[0025] Ad freshness is higher for newer ads or at the timing that advertisers want to show them. The higher the ad freshness, the more suitable the ad is for the viewing user and the more likely it is to be viewed. Therefore, an ad with high ad freshness is a timely ad and can be said to have high advertising effectiveness. The freshness of the advertisement can be determined by the update timing or display timing of the advertisement information, and the advertisement display device 100 determines whether the advertisement freshness of the advertisement information is high or not based on whether the time to display the advertisement information matches the display timing determined by the advertiser or the timing when the advertiser updated the advertisement information, and selects the advertisement information based on the determination result.

[0026] Then, the advertisement display device 100 transmits the first multi advertisement screen 230 generated in the advertisement display process of S5 to the viewing user terminal 200, and the viewing user terminal 200 receives and displays the first multi advertisement screen 230 (S6).

[0027] (Current location advertising display function) The viewing user terminal 200 displays the current location map screen 240 including a map showing the user's current location (the current location of the viewing user terminal 200), and transmits an advertisement request including current location information to the advertisement display device 100 (S7).

[0028] In detail, as shown in the figure, in this embodiment, the current location map screen 240 is displayed on the viewing user terminal 200 in response to pressing of the current location display button 231 on the first multi-advertising screen 230. Note that the current location map screen 240 may also be displayed on the viewing user terminal 200 in response to pressing of a current location display button displayed on another screen, such as the input screen 210 or the transportation information screen 220 of a transportation information website. Furthermore, the current location display button may be displayed on the screen of various websites, such as facility information and tourist information, in addition to the transportation information website, and the current location map screen 240 may be displayed on the viewing user terminal 200 in response to pressing of the current location display button. Then, in response to the selection of the second banner 241 displayed on the current location map screen 240, an advertisement request including at least the current location information is sent to the advertisement display device 100 based on the link information attached to the second banner 241.

[0029] When the advertisement display device 100 acquires the current location information from the viewing user terminal 200, it executes a current location advertisement display process (S8). In detail, the advertisement display device 100 first determines whether or not a preferential display condition is set for an area that is set in advance for a predetermined facility that includes the acquired current location information. The area preset for a specific facility is, for example, an area with a radius of 500 m around the specific facility, including the specific facility. The specific facility may be, for example, a public facility such as a park or library, a commercial facility such as a shopping center or department store, or a commercial complex that includes these, an accommodation facility such as a hotel, a leisure facility such as a movie theater or art museum, or a transportation facility such as a station or airport.

[0030] If a priority display condition is set, the priority display condition is acquired. Then, when the priority display condition is acquired, advertising information is selected from pre-stored advertising information based on the current location information and the priority display condition, and the advertisements generated from the selected advertising information are arranged to generate the second multi advertising screen 250.

[0031] The priority display conditions are conditions for narrowing down advertisements to be displayed on the second multi-screen advertising screen 250 from pre-stored advertising information. The second multi-screen advertising screen 250 shown in the figure is an example of a case where the user's current location is within an area set to Park A, and the advertising information category "event" is set as the priority display condition for that area. As another example, if the user's current location is within an area set to Hotel B, and the advertising information category "food" is set as the priority display condition for that area, advertising information for restaurants around Hotel B can be displayed on the second multi-screen 250. In this way, by setting categories of information that are likely to be needed by users of a facility or information that should be recommended to the user for an area that includes the facility, it is possible to provide users with timely advertising information.

[0032] Then, the advertisement display device 100 transmits the second multi advertisement screen 250 generated in the current location advertisement display process of S8 to the viewing user terminal 200, and the viewing user terminal 200 receives and displays the second multi advertisement screen 250 (S9).

[0033] According to such an advertising display system, it is possible to transition from the traffic information display screen to a multi-advertising screen on which multiple pieces of advertising information from multiple advertisers can be arranged, and it is possible to provide the viewing user with numerous advertisements according to their destination along with traffic information. Furthermore, the multi-advertisement screen can display advertisements that are appropriate for the destination and that are highly recent.

[0034] According to the advertisement display system, when the current location of a viewing user is within an area preset for a specified facility, an advertisement that corresponds to the current location and satisfies the priority display conditions, which are the conditions for advertisements that the advertiser wants to display preferentially in that area, can be displayed. This allows the advertisement display system to provide timely advertisements to the browsing user, thereby improving the effectiveness of the advertisements.

[0035] [Function Configuration] FIG. 2 is a diagram showing the functional configuration of the advertisement display system 1 according to this embodiment. As shown in the figure, the advertisement display system 1 includes an advertisement display device 100, a viewing user terminal 200, and an advertiser terminal 300.

[0036] The advertisement display device 100 includes a communication unit 110, a control unit 120, and a storage unit . The communication unit 110 is connected to a network wirelessly or by wire, and communicates with the viewing user terminal 200 and the advertiser terminal 300 .

[0037] The control unit 120 is realized by, for example, a computing means such as a processor or a CPU, and functions in cooperation with various types of memory, a hard disk, and other storage means to execute various programs. The control unit 120 includes a transportation information search unit 121, a transportation information screen generation unit 122, an advertisement selection unit 123, a multi-advertisement screen generation unit 124, and a registration unit 125. Details of each functional unit included in the control unit 120 will be explained in conjunction with the advertisement display processing flow shown in FIG. 7, the current location advertisement display processing flow shown in FIG. 10, and the advertisement selection processing flow shown in FIG. 11.

[0038] The transportation information search unit 121 executes a transportation information search based on the departure point and arrival point received from the viewing user terminal 200 via the communication unit 110, and acquires transportation information. The transportation information screen generation unit 122 generates a transportation information screen 220 including the transportation information acquired by the transportation information search unit 121 and a first banner 221 to which link information requesting generation of the first multi-advertising screen 230 is attached. Then, the transportation information screen generation unit 122 transmits the generated transportation information screen 220 to the viewing user terminal 200 via the communication unit 110.

[0039] The advertisement selection unit 123 acquires advertisement information from the advertisement DB 131 (described later) based on the destination acquired from the viewing user terminal 200, and selects advertisement information to be displayed on the first multi advertisement screen 230 from the acquired advertisement information. In addition, the advertisement selection unit 123 acquires priority display conditions from the priority display condition DB 134 based on the current location information of the viewing user terminal 200 acquired from the viewing user terminal 200, and acquires advertisement information from the advertisement DB 131 based on the current location information and the acquired priority display conditions.

[0040] The multi-advertising screen generation unit 124 arranges the advertisements generated based on the advertisement information selected by the advertisement selection unit 123, and generates the first multi-advertising screen 230 or the second multi-advertising screen 250. In addition, the multi-advertising screen generation unit 124 narrows down the generated advertisements to advertisements of advertisement information that match the display conditions received from the viewing user terminal 200, and generates the first multi-advertising screen 230 or the second multi-advertising screen 250.

[0041] In response to input from the advertiser terminal 300, the registration unit 125 registers advertising information in the advertising DB 131, registers linking information between dates or days of the week and advertising information in the calendar DB 132, and registers linking information between time periods and advertising information in the timetable DB 133. Furthermore, the registration unit 125 registers the setting area and the preferential display conditions in the preferential display condition DB 134 in response to input from the advertiser terminal 300.

[0042] The storage unit 130 includes an advertisement DB 131 that stores advertisement information such as products and services created by advertisers, a calendar DB 132 that stores designations of dates and days of the week on which advertisement information is to be displayed, a timetable DB 133 that stores designations of time periods on which advertisement information is to be displayed, and a priority display condition DB 134 that stores priority display conditions for advertisements to be set on viewing user terminals 200 in a specified area.

[0043] Fig. 3 schematically shows the advertisement DB 131 according to this embodiment. As shown in Fig. 3, the advertisement information stored in the advertisement DB 131 includes an advertisement ID for identifying the advertisement, an advertiser ID for identifying the advertiser, the name of the advertisement, categories 1 and 2 indicating the category of the advertisement, location information of the advertisement target, link information 1, 2, and 3 to external pages, an image to be published in the advertisement, an article to be published in the advertisement, the update date and time of the advertisement information, etc.

[0044] In this embodiment, Category 1 is a broad category such as "Gourmet," "Public Facilities," and "Entertainment." On the other hand, Category 2 is a detailed category set under each of the broad categories, such as "Japanese Cuisine," "Sushi," "Cafes," and "Western Confectionery" set under Category 1 "Gourmet." Link information 1, 2, and 3 to external pages are information that links to external pages related to the advertisement or the advertising target, such as a map page showing the location of the advertising target, an SNS page related to the advertisement or the advertising target, or a website related to the advertisement or the advertising target.

[0045] Fig. 4 schematically shows the calendar DB 132 according to this embodiment. As shown in Fig. 4, the calendar information stored in the calendar DB 132 is for each advertiser and includes the display date on which the advertisement is to be displayed, the day of the week on the display date, the advertisement ID of the advertisement to be displayed on the display date, etc.

[0046] Fig. 5 shows a schematic diagram of the timetable DB 133 according to this embodiment. As shown in Fig. 5, the timetable information stored in the timetable DB 133 is for each advertiser and includes the display time period in which the advertisement is displayed, the advertisement ID of the advertisement to be displayed during the display time period, etc. In the figure, the display time period is set to a two-hour period, but is not limited to this.

[0047] Fig. 6 schematically shows the priority display condition DB 134 according to this embodiment. As shown in Fig. 6, the priority display condition information stored in the priority display condition DB 134 includes a setting area for setting the priority display condition of the second multi advertising screen 250, priority display conditions 1 and 2 of the priority display condition content, the advertiser who set the priority display condition, etc. The set area is an area for setting priority display conditions for the viewing user terminal 200 within that area, and stores information for specifying the location of the set area, such as the central latitude / longitude and radius of the set area. The priority display condition is a condition for narrowing down the advertisements to be displayed on the second multi-advertising screen 250, and one or more conditions can be set by the advertiser, such as category, detailed category, or keyword included in the article.

[0048] Returning to Figure 2, the viewing user terminal 200 includes a communication unit (not shown) that connects to a network wirelessly or via a wired connection to communicate with the advertising display device 100, an input unit (not shown) such as a keyboard that accepts operational input from the viewing user, and a display unit (not shown) such as an LCD display that displays the transportation information screen 220 and the first / second multi-advertising screens 230, 250.

[0049] The advertiser terminal 300 includes a communication unit (not shown) that connects to a network wirelessly or via a wired connection to communicate with the advertisement display device 100, an input unit (not shown) such as a keyboard that accepts operational input from the advertiser, and a display unit (not shown) such as an LCD display that displays an advertisement generation screen, an advertisement calendar generation screen, an advertisement timetable generation screen, and a priority display condition setting screen.

[0050] [Processing flow] Next, the advertisement display process performed by the advertisement display system 1 according to this embodiment will be described together with details of each functional configuration of the control unit 120. FIG. 7 is a diagram showing a flowchart of the advertisement display process by the advertisement display system 1 according to this embodiment. This process starts in response to the display of the input screen 210 of the transportation information website on the viewing user terminal 200.

[0051] When the departure point and destination are input into the input screen 210 and an instruction to execute a transportation information search is given, the viewing user terminal 200 transmits the input departure point and destination to the advertisement display device 100 (S11).

[0052] Next, the transportation information search unit 121 of the advertisement display device 100 executes a transportation information search based on the received departure point and arrival point (S12). The transportation information search can utilize existing technology, and websites and apps (for example, Bus Kita Kuma-san) provided by various bus companies, railway companies, and transportation information search providers can be used. Next, the transportation information search unit 121 generates a transportation information screen 220 including the transportation information that is the search result of S12 and a first banner 221 that has been prepared in advance, and transmits the generated traffic information screen 220 to the viewing user terminal 200 (S13). As described above, the first banner 221 is provided with link information that requests the generation of the first multi-advertising screen 230.

[0053] Next, the viewing user terminal 200 displays the received transportation information screen 220 (S14). Next, in response to the selection of the first banner 221 on the transportation information screen 220 displayed in S17, the viewing user terminal 200 transmits an advertisement request including at least the arrival place to the advertisement display device 100 (S15). Note that the viewing user terminal 200 may transmit, in addition to the arrival place, transportation information displayed on the transportation information screen 220, such as the departure time, arrival time, route, waypoints, stops, delay information, etc., as well as location information of the viewing user terminal 200, to the advertisement display device 100.

[0054] Next, advertisement selection unit 123 of advertisement display device 100 executes advertisement information selection processing to select advertisement information of advertisements that are advertisement targets within the vicinity of the destination of the received advertisement request and that have high advertisement freshness, with reference to advertisement DB 131, calendar DB 132, and timetable DB 133 (S16). The advertisement information selection processing will be described in detail later with reference to FIG. 10.

[0055] Next, the multi-advertising screen generation unit 124 arranges the advertisements generated from the advertisement information selected in S16 in a preset display order to generate the first multi-advertising screen 230, and transmits the first multi-advertising screen 230 to the viewing user terminal 200 (S17). The preset display order may be, for example, in descending order of distance from the destination of the advertisement target or in descending order of advertisement freshness. Then, the viewing user terminal 200 displays the first multi-advertisement screen 230 received from the advertisement display device 100 (S18).

[0056] Next, in response to pressing the current location display button 231 on the first multi-advertisement screen 230 displayed in S18, the viewing user terminal 200 displays a current location map screen 240 including a map showing the user's current location (the current location of the viewing user terminal 200) (S19). Note that the user's current location (the current location of the viewing user terminal 200) can be acquired by a GPS or the like provided in the viewing user terminal 200.

[0057] Next, in response to the selection of the second banner 241 on the current location map screen 240, the viewing user terminal 200 transmits the current location information of the terminal to the advertisement display device 100 (S20). Next, the advertisement selection unit 123 of the advertisement display device 100 executes a current location advertisement display process based on the received current location position information, and generates a second multi advertisement screen 250 including an advertisement according to the current location that satisfies the priority display condition (S21). Details of the current location advertisement display process will be described later with reference to FIG. 11.

[0058] Next, the viewing user terminal 200 displays the received second multi advertisement screen (S22). Note that if an advertisement corresponding to the current location that satisfies the preferential display condition is not selected in S21, the second multi advertisement screen 250 is not generated, and the second multi advertisement screen 250 is not displayed on the viewing user terminal 200.

[0059] Fig. 8 shows an example of an advertisement 232 displayed on the first multi-advertising screen 230 or the second multi-advertising screen 250 according to this embodiment. In Fig. 8, the advertisement 232 is a banner advertisement, and is made up of an image 233 that is an image of the advertising information, a name 234 that is the name of the advertising information, an article 235 that is an article about the advertising information, and a link 236 that is link information 1, 2, and 3 of the advertising information. Note that the advertisement 232 does not need to include all of the image 233, the name 234, the article 235, and the link 236.

[0060] Fig. 9 shows an example of the first multi-advertising screen 230 or the second multi-advertising screen 250 according to this embodiment. As shown in Fig. 9, the first multi-advertising screen 230 and the second multi-advertising screen 250 have a plurality of advertisements 232 arranged in an array. The advertisements are arranged in an order of proximity to the destination of the advertising target location or in an order of advertisement freshness, for example.

[0061] The "Category," "Detailed Category," "Search Distance," and "Current Location" buttons at the top of the first / second multi-advertisement screen 230, 250 are buttons for narrowing down the advertisements 232 being displayed. When a "category" or "detailed category" of the first / second multi-advertising screen 230, 250 is selected, the viewing user terminal 200 receives input of a category (e.g., gourmet food, etc.) or a detailed category (e.g., Western confectionery, etc.) from the viewing user, and then works in conjunction with the multi-advertising screen generation unit 124 of the advertising display device 100 to display a new first / second multi-advertising screen 230, 250 in which advertisements narrowed down by the input category are arranged.

[0062] Furthermore, when "search distance" is selected, the viewing user terminal 200 accepts input of the distance of the search range from the viewing user, and displays new first / second multi advertisement screens 230, 250 in which advertisements whose advertising targets are located within the input distance from the destination are arranged in conjunction with the multi advertisement screen generation unit 124 of the advertisement display device 100. Furthermore, when "current location" is selected, the viewing user terminal 200 displays new first / second multi advertisement screens 230, 250 in which advertisements whose advertising targets are located around the current location (the position of the viewing user terminal) are arranged.

[0063] FIG. 10 is a diagram showing a flowchart of the advertisement information selection process (S16 in FIG. 7) in the advertisement selection unit 123 of the advertisement display system 1 according to this embodiment. First, the advertisement selection unit 123 acquires advertisement information in which the advertisement target is located around the arrival destination from the advertisement DB 131 based on the received location information of the arrival destination (S101). In detail, the advertisement selection unit 123 refers to the advertisement DB 131 to acquire advertisement information having location information within a predetermined range from the location information of the arrival destination. For example, the predetermined range from the location information of the arrival destination is a range of a predetermined distance set in advance around the arrival destination.

[0064] Next, the advertisement selecting unit 123 executes a loop process of executing the processes of S103 to S107 for each advertiser ID of the advertisement information acquired in S101 (S102). The advertising processing selection unit 123 refers to the calendar DB 132 for one advertiser ID, and if there is an advertising ID associated with the current date, i.e., if there is advertising information specified to be displayed on the current date, it acquires the advertising ID (S103).

[0065] Next, the advertisement selection unit 123 refers to the timetable DB 133 for one advertiser ID, and if there is an advertisement ID associated with a time period including the current time, that is, if there is advertisement information displayed at the current time, acquires the advertisement ID (S104). Note that if the advertisement request includes the arrival time at the arrival destination, the advertisement selection unit 123 acquires the advertisement ID associated with a time period including the arrival time.

[0066] Next, the advertisement selection unit 123 determines whether or not it has acquired the advertisement ID of the advertisement information designated for display on the current date in S103, or whether or not it has acquired the advertisement ID of the advertisement information designated for display in the time period including the current time / arrival time in S104 for one advertiser ID (S105). If the advertisement selection unit 123 has acquired the advertisement ID in at least one of S103 and S104, it proceeds to S106, and if not, it proceeds to S107.

[0067] Next, the advertisement selection unit 123 selects the advertisement information identified by the advertisement ID acquired in S103 or S104 as the advertisement information of one advertiser to be displayed on the first multi-advertisement screen 230 (S106). Note that, when an advertisement ID is acquired in either S103 or S104, a priority order for specifying the display of the date and time period is set in advance, and the advertisement selection unit 123 may select the advertisement information identified by the advertisement ID acquired in the process with the higher priority, or may select both. Furthermore, the advertisement selection unit 123 selects the latest advertisement information from the advertisement information acquired in S101 for one advertiser ID (S107). The determination of whether the advertisement information is the latest is made using the update date and time of the advertisement information in the advertisement DB 131 and the update date and time of the pages linked by the link information 1, 2, and 3 of the advertisement information.

[0068] Then, the advertisement selecting unit 123 executes the processes of S103 to S107 for all the advertiser IDs of the advertisement information acquired in S101, and then ends the loop process (S108).

[0069] FIG. 11 is a diagram showing a flowchart of the advertisement information selection process (S21 in FIG. 7) in the advertisement selection unit 123 of the advertisement display system 1 according to this embodiment.

[0070] First, the advertisement selecting unit 123 refers to the priority display condition DB 134 and acquires priority display conditions based on the received current location information of the viewing user terminal 200 (S111). In detail, the multi-advertisement selecting unit 123 determines whether or not the priority display condition DB 134 contains a set area including the current location information, and if so, acquires the priority display conditions associated with the set area. If the priority display conditions are acquired, the process proceeds to S111; on the other hand, if the priority display conditions are not acquired, the process ends.

[0071] Next, the advertisement selecting unit 123 selects advertisement information by referring to the advertisement DB 131 based on the current location information and the priority display conditions acquired in S111 (S112). In detail, the advertisement selecting unit 123 acquires advertisement information having location information within a predetermined range from the current location information. For example, the predetermined range from the current location information is a range of a predetermined distance set in advance around the viewing user terminal 200, and may be the range of a setting area for the priority display conditions.

[0072] Next, the multi-advertising screen generation unit 124 arranges the advertisements generated from the advertisement information selected in S112 in a preset display order to generate a second multi-advertising screen 250, and transmits the second multi-advertising screen 250 to the viewing user terminal 200 (S113). The preset display order may be, for example, an order of proximity to the destination of the advertisement target or an order of advertisement freshness.

[0073] [Registration Procedure] Finally, the registration procedures for the advertisement information in advertisement DB 131, the calendar information in calendar DB 132, the timetable information in timetable DB 133, and the priority display condition DB 134, which are necessary for the advertisement display process of advertisement display device 100, will be described. First, using Figures 12 to 15, we will explain the procedure for creating advertising information that the registration unit 125 in this embodiment accepts input from the advertiser terminal 300 and registers in the advertising DB 131, and the procedure for setting priority display conditions that the registration unit 125 accepts input from the advertiser terminal 300 and registers in the priority display condition DB 134.

[0074] First, in response to an advertisement information creation request from the advertiser terminal 300, the advertisement registration unit 125 transmits advertisement information creation screens D1 to D4 to the advertiser terminal 300 and causes them to be displayed on the advertiser terminal 300. Then, the advertiser enters information into each entry field on the advertisement information creation screens D1 to D4. In Fig. 12, the advertisement information creation screens D1 to D4 are shown separately, but they are actually one continuous screen, and are arranged vertically in the order of D1 to D4.

[0075] FIG. 12 shows an example of the advertisement information creation screens D1 to D4 according to this embodiment. On the advertising information creation screen D1, the advertiser enters information about the target of the advertisement. Specifically, in "Enter Name," the advertiser enters the name of the store or facility to be advertised, for example, "Patisserie A" or "X City Library Branch." In "Select Category," the advertiser selects and enters the major category of the target of the advertisement in "Category 1," for example, "Restaurant," "Public Facility," or "Event," and in "Category 2," selects and enters a detailed category of the major category; for example, if "Restaurant" is selected and entered in "Category 1," "Sushi," "Chinese," or "Cafe." Then, in "Enter Location Information," the advertiser specifies their location on a map. Note that the advertiser's location may also be entered as an address or latitude and longitude in "Enter Location Information."

[0076] On the advertisement information creation screen D2, the advertiser inputs link information for apps and sites related to the advertisement to be linked from the advertisement. Specifically, the link information can be the URL of a map app that indicates the advertiser's location, or the URL of an external site or app, SNS, or official website, and any number of such inputs can be made.

[0077] On the advertisement information creation screen D3, the advertiser edits the image and article to be displayed in the advertisement. Specifically, the advertiser inputs an image stored in the advertiser terminal 300 or the cloud server in the "Select image to be displayed" field, and inputs text in the "Enter article" field. On the advertisement information creation screen D4, the advertiser registers advertisement information after checking a preview of the advertisement displayed on the first / second multi advertisement screen 230, 250. Specifically, when the advertiser presses the "Check actual display layout" button, an advertisement preview consisting of the name, image, article, and link to an external site / app is displayed. Then, if the advertiser checks the advertisement preview and there are no corrections to be made, they press the "Register advertisement information" button.

[0078] In response to pressing the "Register advertisement information" button, the advertiser terminal 300 transmits the content entered on the advertisement information creation screens D1 to D3 together with the advertiser ID to the advertisement display device 100. Then, the registration unit 125 of the advertisement display device 100 assigns an advertisement ID to the received information and advertiser ID, assigns the date and time of registration as an update date and time, and registers them in the advertisement DB 131 as advertisement information. Although the registration of advertisement information has been described, it is also possible to display advertisement information stored in advertisement DB 131 on the same screen and change the content or delete the displayed advertisement information.

[0079] Next, a procedure for creating calendar information that the registration unit 125 according to this embodiment receives input from the advertiser terminal 300 and registers in the calendar DB 132 will be described with reference to FIG. First, in response to a calendar information creation request from the advertiser terminal 300, the advertisement registration unit 125 transmits a calendar information creation screen D5 to the advertiser terminal 300 and causes it to be displayed on the advertiser terminal 300. Then, the advertiser performs an input to associate an advertisement ID with a date or a day of the week on the calendar displayed on the calendar information creation screen D5.

[0080] FIG. 13 shows an example of the calendar information creation screen D5 according to this embodiment. As shown in the figure, the calendar information creation screen D5 displays a calendar at the top and a list of advertisements created based on the advertisement information registered in the advertisement information DB 131 by the advertiser in the above-described procedure at the bottom. The advertiser selects the advertisement ID field for the date to be specified for display, and then selects the advertisement to be displayed on that date from the list of advertisements below. As a result, the advertisement ID of the selected advertisement is entered in the selected advertisement ID field. In this way, the advertiser can specify the advertisement to be displayed for each date. Note that it is not necessary to specify advertisements for all dates. Then, once the specification is complete, the advertiser presses the calendar registration button (not shown) on the calendar information creation screen D5.

[0081] In response to pressing the "calendar registration button," the advertiser terminal 300 transmits the created calendar together with the advertiser ID to the advertisement display device 100. Then, the registration unit 125 of the advertisement display device 100 associates the received calendar with the advertiser ID and registers them in the calendar DB 132 as calendar information. Although the registration of calendar information has been described, it is also possible to display calendar information stored in the calendar DB 132 on the same screen and change the contents or delete the displayed calendar information.

[0082] Next, a procedure for creating timetable information that the registration unit 125 according to this embodiment receives input from the advertiser terminal 300 and registers in the timetable DB 133 will be described with reference to FIG. First, in response to a timetable information creation request from the advertiser terminal 300, the advertisement registration unit 125 transmits a timetable information creation screen D6 to the advertiser terminal 300 and causes it to be displayed on the advertiser terminal 300. Then, the advertiser performs an input to associate an advertisement ID with the time period and date of the timetable displayed on the timetable information creation screen D6.

[0083] FIG. 13 is an example of the timetable information creation screen D6 according to this embodiment. As shown in the figure, the timetable creation screen D6 displays a timetable at the top and a list of advertisements created based on the advertisement information registered in the advertisement information DB 131 by the advertiser in the above-described procedure at the bottom. The advertiser selects the advertisement ID field for the time period to be specified, and then selects the advertisement to be displayed during that time period from the list of advertisements at the bottom. As a result, the advertisement ID of the selected advertisement is entered into the selected advertisement ID field. In this way, the advertiser can specify the advertisement to be displayed for each time period. Note that it is not necessary to specify advertisements for all time periods. Then, once the specification is complete, the advertiser presses the timetable registration button (not shown) on the timetable information creation screen D6.

[0084] In response to pressing the "timetable registration button", the advertiser terminal 300 transmits the timetable together with the advertiser ID to the advertisement display device 100. Then, the registration unit 125 of the advertisement display device 100 associates the received timetable with the advertiser ID and registers them in the timetable DB 133 as timetable information. Although the registration of timetable information has been explained, it is also possible to display timetable information stored in the timetable DB 133 on the same screen and change the contents or delete the displayed timetable information.

[0085] Next, a procedure for creating the preferential display condition information that the registration unit 125 according to this embodiment receives input from the advertiser terminal 300 and registers in the preferential display condition DB 134 will be described with reference to FIG. First, in response to a priority display condition information creation setting request from the advertiser terminal 300, the registration unit 125 transmits the priority display condition information creation screen D7 to the advertiser terminal 300 and causes it to be displayed on the advertiser terminal 300. Then, the advertiser selects an area for which priority display conditions are to be set on the map displayed on the priority display condition information setting screen D7, and selects and inputs the priority display conditions.

[0086] FIG. 15 shows an example of the priority display condition information setting screen D7 according to this embodiment. As shown in the figure, the priority display condition information setting screen D7 displays a map at the top and a list of categories and detailed categories to be set as priority display conditions at the bottom. The advertiser sets an area on a map for which priority display settings are to be made for viewing user terminals 300 located within the area. For example, the area is specified by drawing a circle with a certain point as its center. The advertiser also selects a category to be the priority display condition from the category list of "priority display condition (category)" and a detailed category to be the priority display condition from the detailed category list of "priority display condition (detailed category)." Note that at least either "priority display condition (category)" or "priority display condition (detailed category)" may be selected from the list. The advertiser presses a priority display condition registration button (not shown) on the priority display condition information setting screen D7.

[0087] In response to pressing the "priority display condition registration button", the advertiser terminal 300 transmits the priority display conditions together with the advertiser ID to the advertisement display device 100. Then, the registration unit 125 of the advertisement display device 100 associates the received priority display conditions with the advertiser ID and registers them in the priority display condition DB 134 as priority display condition information. Although the registration of priority display condition information has been explained, it is also possible to display priority display condition information stored in the priority display condition DB 134 on the same screen and change the contents or delete the displayed priority display condition information.

[0088] As described above, according to the advertising display system of this embodiment, it is possible to transition from a traffic information display screen to a multi-advertising screen on which multiple advertisements from multiple advertisers can be arranged, and it is possible to provide the viewing user with numerous advertisements according to their destination along with traffic information. In addition, the multi-advertising screen displays advertisements whose advertising targets are within the vicinity of the destination and which are highly fresh, so that timely advertisements relating to the destination can be provided to the viewing user, thereby increasing the advertising effect.

[0089] Furthermore, the advertisement display system allows the advertiser to specify the date and time period for displaying the advertisement, thereby allowing the advertisement to be displayed at the timing the advertiser desires to provide to the viewing user, and also allows the advertisement to be provided to the viewing user to be changed by day, day of the week, or time period. This allows the advertisement display system to provide the viewing user with a timely advertisement according to the date, time, or day of the week, thereby increasing the effectiveness of the advertisement.

[0090] Furthermore, according to the advertising display system, when the current location of the viewing user is in a predetermined area, an advertisement can be displayed that is within the vicinity of the current location and satisfies the priority display conditions, which are the conditions set by the advertiser for advertisements that the advertiser wants to display preferentially in the area. This allows the advertisement display system to provide the browsing user with timely advertisements relevant to their current location, thereby improving the effectiveness of advertisements.

[0091] (Variation) In this embodiment, the current location information of the viewing user terminal for executing the current location advertisement display process is transmitted to the advertisement display device in response to the display of the traffic information search input screen on the viewing user terminal, but may also be transmitted at any timing regardless of the display of the traffic information search input screen. For example, current location information of the viewing user terminal may be transmitted to the advertisement display device at predetermined time intervals or when the viewing user moves a predetermined distance, thereby enabling the viewing user who is moving to be provided with timely advertisements relevant to their current location in accordance with their movement, thereby increasing the effectiveness of the advertisements.

[0092] Although the present invention has been described above using embodiments, it goes without saying that the technical scope of the present invention is not limited to the scope described in the above embodiments. It will be apparent to those skilled in the art that various modifications and improvements can be made to the above embodiments. Furthermore, it is clear from the claims that such modifications and improvements can also be included within the technical scope of the present invention. In the above embodiments, the present invention has been described as an advertisement display system as an invention of a product, but it can also be considered as an invention of a method executed by the advertisement display system or a program that causes the advertisement display system to function as various means in the present invention. [Explanation of symbols]

[0093] 1. Advertising display system 100 Advertising display devices 110 Communications Department 120 control section 121 Transportation Information Search Section 122 Traffic information screen generation unit 123 Ad Selection Department 124 Multi-advertising screen generation unit 125 Registration Department 130 Storage section 131 Advertising DB 132 Calendar DB 133 Timetable DB 134 Priority display condition 134 200 Viewing user terminals 300 Advertiser Terminal

Claims

1. An advertisement display system that displays advertisements together with transportation information, an input unit that accepts input of a user's departure point and arrival point; a traffic information display unit that displays a banner together with the traffic information acquired based on the departure point and the arrival point; a storage unit that stores the advertisement in association with a display timing or update timing of the advertisement and location information of an advertisement target; an advertisement display unit that, in response to the selection of the banner, refers to the storage unit and displays one or more advertisements that have the advertising target in the vicinity of the destination and have high advertisement freshness determined by the display timing or the update timing; An advertisement display system comprising:

2. The advertisement display system according to claim 1 , wherein the timing of displaying the advertisement is scheduled according to a calendar or a timetable.

3. The storage unit stores the advertisement in association with a category of the advertisement, The advertisement display system according to claim 1 , wherein the advertisement display unit displays the one or more advertisements for each of the categories.

4. the traffic guidance information includes route information including the departure point and the arrival point, The advertisement display system according to claim 1 , wherein the banner is displayed around a destination point of the route information.

5. The advertisement display system according to claim 1 , wherein the one or more advertisements are displayed in order of proximity of the advertisement target locations to the destination location.

6. An advertisement display system for displaying advertisements on a browsing user terminal, an advertisement storage unit that stores one or more advertisements; a display condition storage unit that stores a priority display condition for displaying a predetermined advertisement among one or more advertisements, in association with an area including a facility for setting the priority display condition in the viewing user terminal; an advertisement display unit that, in response to the viewing user terminal entering the area, refers to the advertisement storage unit and the display condition storage unit, and narrows down and displays advertisements that match the preferential display conditions from among the one or more advertisements; An advertisement display system comprising:

7. A method executed by an advertisement display system that displays advertisements together with transportation guide information, comprising: accepting input of a user's departure point and arrival point; displaying a banner together with the transportation guidance information obtained based on the departure point and the arrival point; storing the advertisement in a storage unit in association with a display timing or update timing of the advertisement and location information of an advertisement target; In response to the selection of the banner, referring to the storage unit, displaying one or more of the advertisements that have the advertising target in the vicinity of the destination and have high advertisement freshness determined by the display timing or the update timing; A method having the following.

8. An advertising display system that displays advertisements along with transportation information. an input unit for accepting input of a user's departure point and arrival point; a traffic information display unit that displays a banner together with the traffic information acquired based on the departure point and the arrival point; a storage unit that stores the advertisement in association with a display timing or update timing of the advertisement and location information of the advertisement target; an advertisement display unit that, in response to the selection of the banner, refers to the storage unit and displays one or more advertisements that have the advertising target in the vicinity of the destination and have high advertisement freshness determined by the display timing or the update timing; A program that functions as a

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