Advertising system and counting method

Abstract

To provide an advertisement system and a tabulation method for easily grasping a building whose contribution to advertisement is high.SOLUTION: A page generation unit configured to generate a unique page for each of a plurality of target buildings on the basis of building information including a building number of the building, the unique page being a web page associated with the building and used by a server in which a detailed site related to the advertisement is present, the unique page being for jumping to the detailed site related to the advertisement; The information processing apparatus includes a link generation unit that generates unique link information for accessing the unique page when the unique page is read, a display control unit that displays the advertisement and the unique link information corresponding to the advertisement on a display device of the building, and a counting unit that calculates the number of building accesses, which is the number of times the unique page corresponding to the building number of the building is accessed from the mobile terminal of the user in a prescribed counting period, based on the access date and time when the unique page is accessed from the mobile terminal of the user.SELECTED DRAWING: Figure 2

Description

[Technical Field]

[0001] The present disclosure relates to an advertising system and a counting method for advertisements displayed in elevators. [Background technology]

[0002] Patent Document 1 discloses an advertising system. The advertising system includes an advertising distribution server and an advertising fee accounting server that employs an impression system. The advertising distribution server displays detailed information that can be read by a mobile device along with the advertisement. The accounting server determines the advertising fee according to the number of times the detailed information is displayed, and pays it to an elevator management company or the like. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] International Publication No. 2006 / 048974 Summary of the Invention [Problem to be solved by the invention]

[0004] However, the detailed information described in Patent Document 1 can be displayed in elevators in various buildings, and therefore it is not possible to identify buildings whose detailed information has been read many times, i.e., buildings that have made a significant contribution to the advertisement.

[0005] The present disclosure has been made to solve the above-mentioned problem, and an object of the present disclosure is to provide an advertising system and a counting method that can easily identify buildings that have made a high contribution to advertising. [Means for solving the problem]

[0006] The advertising system according to the present disclosure is an advertising system in which advertisements are displayed on a display device installed in an elevator of a building and which is used by a server on which a detailed site related to the advertisement exists, and which includes: a page generation unit that generates a unique page for each of a plurality of target buildings including the building based on building information including the building number, the unique page being a web page associated with the building and which, when accessed, jumps to a detailed site related to the advertisement; a link generation unit that generates unique link information that is readable by an image and corresponds to the advertisement and, when read, is used to access the unique page; a display control unit that displays the advertisement together with the unique link information corresponding to the advertisement on the building's display device; a counting unit that records the access date and time when the unique page is accessed from the user's mobile device; and a counting unit that calculates the building access number, which is the number of times the unique page corresponding to the building's building number among the plurality of unique pages, is accessed from the user's mobile device during a specified counting period, based on the access date and time recorded by the counting unit.

[0007] The tallying method disclosed herein is a tallying method used in a server where advertisements are displayed on a display device installed in an elevator of a building and where a detailed site related to the advertisement is located, and includes the following steps: a page generation step in which a computer generates a unique page for each of a plurality of target buildings including the building based on building information including the building number of the building, the unique page being a web page associated with the building and which, when accessed, jumps to a detailed site related to the advertisement; a link generation step in which the computer generates unique link information that is readable by an image and corresponds to the advertisement and is used to access the unique page when read; a display control step in which the computer displays the advertisement together with the unique link information corresponding to the advertisement on the building's display device; a counting step in which the computer records the access date and time when the unique page is accessed from the user's mobile terminal; and a tallying step in which the computer calculates the building access number, which is the number of times the unique page corresponding to the building's building number among the plurality of unique pages, is accessed from the user's mobile terminal during a specified tallying period, based on the access date and time recorded by the counting step. [Effects of the Invention]

[0008] According to the present disclosure, a unique page specific to a building is provided as a unique page, and the number of building accesses is calculated based on the number of accesses to the unique page. This makes it easy to identify buildings that contribute greatly to advertising. [Brief explanation of the drawings]

[0009] [Figure 1] 1 is a configuration diagram of a building to which the advertising system according to the first embodiment is applied. [Figure 2] 1 is a schematic diagram of a main part of a building to which an advertising system according to a first embodiment is applied. [Figure 3] 1 is a functional block diagram of an advertising system according to a first embodiment. [Figure 4] 4 is a flowchart illustrating an example of an operation performed in the advertisement system according to the first embodiment. [Figure 5] 4 is a flowchart illustrating an example of an operation performed in the advertisement system according to the first embodiment. [Figure 6] 4 is a flowchart illustrating an example of an operation performed in the advertisement system according to the first embodiment. [Figure 7] FIG. 2 is a hardware configuration diagram of a counting device of the advertising system according to the first embodiment. DETAILED DESCRIPTION OF THE INVENTION

[0010] The embodiments of the present disclosure will be described with reference to the accompanying drawings. In each drawing, the same or corresponding parts are designated by the same reference numerals. Duplicate descriptions of these parts will be appropriately simplified or omitted.

[0011] Embodiment 1 Fig. 1 is a configuration diagram of a building to which the advertising system in embodiment 1 is applied. Fig. 2 is a schematic diagram of the main parts of a building to which the advertising system in embodiment 1 is applied. Fig. 3 is a functional block diagram of the advertising system in embodiment 1.

[0012] As shown in FIG. 1, the advertising system 1 is applied to a building 90 equipped with an elevator 50. Although not shown, the advertising system 1 is applied to a plurality of target buildings including the building 90. The target building is equipped with one or more elevators. For example, the building 90 and the target building are commercial buildings with tenant areas. Retail stores and other shops occupy the tenant areas as tenants.

[0013] Although not shown, the building 90 is provided with a plurality of elevators 50. The elevators 50 are individually distinguished as a plurality of elevator machines. The plurality of elevator machines each have a similar configuration. For example, if the building 90 is a commercial facility such as a shopping mall, the plurality of elevator machines are installed in locations separated from one another.

[0014] The elevator 50's hoistway passes through each floor of the building 90. A landing 51 for the elevator 50 is provided on each floor of the building 90. The landings 51 face each other across the hoistway. The elevator 50's car 52 is provided so as to be able to move up and down inside the hoistway. A control panel 53 controls the operation of the car 52.

[0015] Generally, a management company that maintains and manages elevator 50 has a database of building numbers of buildings 90 in which elevator 50 is installed. The building number is identification information for identifying building 90. Furthermore, the management company has a database of information on elevator numbers that individually identify elevator cars.

[0016] A display device 54 is provided in at least one of the multiple halls 51 and the inside of the car 52. The display device 54 is a display that displays images. The display device 54 is included in the elevator 50, and may display information related to the control of the elevator 50. Advertisements are displayed on the display device 54.

[0017] The advertising system 1 distributes and controls advertisements displayed on the display device 54. The advertising system 1 may also calculate a distribution amount of advertising fees, or may calculate an index value related to the tenant fees of the building 90 depending on the advertisement viewing status. The advertising system 1 includes the display device 54, a distribution server 2, a detail site server 3, and a counting device 10.

[0018] The distribution server 2 manages advertising information for the advertising images and advertising videos that are displayed. Hereinafter, the advertising images and advertising videos will be collectively referred to as advertisements. The distribution server 2 transmits the advertising information to the display device 54 or a device that controls the display content of the display device 54. The advertiser of the advertisement may be a tenant company in the building 90, or may be a completely different company.

[0019] The detail site server 3 generates a detail site, which is a web page, and stores it so that it can be viewed. The detail site corresponds to an advertisement distributed by the distribution server 2. The detail site contains information about the corresponding advertisement. For example, in response to an advertisement introducing a health food, a detail site may be generated that contains more detailed information about the ingredients of the health food, or the web page of the company that manufactures the health food may exist as the detail site. If the company's web page is the detail site, the detail site server 3 may be the server that distributes the web page of the company.

[0020] The aggregation device 10 generates a unique page. The unique page corresponds to an advertisement. The unique page corresponds to a detailed site related to the advertisement. The unique page corresponds to one of a plurality of target buildings. Furthermore, there may be multiple unique pages corresponding to the building 90, the number of which corresponds to the number of elevator cars. In this case, the multiple unique pages correspond to the multiple elevator cars, respectively.

[0021] That is, one detail site has at least as many unique pages as there are multiple target buildings. Furthermore, there may be as many unique pages as there are multiple elevator cars. Below, we will explain the case where there are multiple unique pages corresponding to building 90. In this case, the multiple unique pages correspond to multiple elevator cars, respectively. Each of the multiple unique pages corresponds to a certain advertisement and a certain detail site related to that advertisement.

[0022] The tallying device 10 generates unique link information for accessing a unique page. When an advertisement is displayed on the display device 54, the tallying device 10 causes the display device 54 to display, together with the advertisement, unique link information for accessing a unique page corresponding to the advertisement. The tallying device 10 may also generate a new advertisement that already includes unique link information based on the advertisement information, and display the advertisement on the display device 54.

[0023] FIG. 2 shows a mobile terminal 60 carried by a user of an elevator 50. In the example of FIG. 2, the display device 54 is a display provided inside the car 52 of the elevator. The display device 54 displays unique link information along with advertisements. The unique link information is information indicating a link in a format that can be read from a photographed image. For example, the unique link information may be a two-dimensional code including a URL for accessing a unique page, or may be text indicating the URL.

[0024] The user takes a picture of the unique link information using the camera function of the mobile terminal 60. The mobile terminal 60 accesses the unique page indicated in the unique link information, i.e., views the URL included in the unique link information in a web browser. The unique page has a control that automatically jumps to the corresponding detailed site. When the unique page is successfully accessed, the detailed site is immediately displayed in the web browser of the mobile terminal 60. The user can start viewing the detailed site without being aware that they have accessed the unique page.

[0025] The counting device 10 counts the access records to unique pages from devices such as mobile terminals 60. Specifically, the counting device 10 records the date and time of access and the number of times each of a plurality of unique pages is accessed. For each specified counting period, such as one month, the counting device 10 counts the number of times each of a plurality of unique pages is accessed. By counting the access records of all unique pages, the counting device 10 can calculate, for each advertisement, from which elevator in which target building access to the detailed site was made during the counting period.

[0026] Conventionally, advertising fees have been paid according to the display time. On the other hand, the fact that a viewer of an advertisement is interested enough to view a detailed site means that the advertisement is highly effective. In the advertising system 1 of this embodiment, the advertising effectiveness is calculated by counting not only the display time but also the number of accesses to the detailed site, and advertising fees are paid accordingly.

[0027] Furthermore, the number of times a detailed site is viewed using the unique link information displayed in a certain elevator car is considered to reflect the number of people using that elevator car. By counting the number of accesses to the detailed site, the tabulation device 10 calculates an index value for calculating tenant fees based on the flow of people in the building 90.

[0028] Next, the tallying device 10 will be described in detail with reference to Fig. 3. The tallying device 10 includes, as its functions, an advertisement management unit 11, a storage unit 12, a page generation unit 13, a link generation unit 14, a display control unit 15, a counting unit 16, a tallying unit 17, an advertising fee distribution unit 18, a first calculation unit 19, and a second calculation unit 20.

[0029] The advertisement management unit 11 acquires advertisement information of the advertisement distributed from the distribution server 2 and information on the detail site generated by the detail site server 3. The advertisement management unit 11 associates the information on the detail site corresponding to the advertisement with the advertisement.

[0030] The storage unit 12 stores building information including building numbers as a database of the management company. The building information includes, for each of a plurality of target buildings including building 90, the building number, elevator 50 number, address, owner of the target building, tenant occupants, a map of the tenant area around the elevator 50, basic information on tenant fees, etc. If the advertiser of the advertisement distributed from the distribution server 2 is a tenant occupying the target building, the building information of the target building may further include information on the tenant advertiser who is the tenant.

[0031] The page generation unit 13 generates one or more unique pages for each advertisement based on the information acquired by the advertisement management unit 11, building information, etc. A unique page is generated for at least each target building. In this case, multiple unique pages correspond to multiple target buildings, respectively. Unique pages may also be generated as many times as the number of elevator cars.

[0032] The link generating unit 14 generates unique link information corresponding to the unique page based on the information of the unique page generated by the page generating unit 13. The link generating unit 14 associates the advertisement and the building information with the unique link information.

[0033] The display control unit 15 identifies an advertisement corresponding to the unique page indicated by the unique link information. The display control unit 15 identifies a target building and elevator car corresponding to the unique page indicated by the unique link information. The display control unit 15 causes the display device 54 provided in the identified target building and elevator car to display the unique link information of the unique page corresponding to the advertisement together with the advertisement.

[0034] When a unique page is accessed from a mobile terminal 60, the counting unit 16 records the access date and time.

[0035] The counting unit 17 calculates the number of accesses to multiple unique pages for each counting period based on the access dates and times recorded by the counting unit 16. For example, the number of elevator accesses to a unique page corresponding to a certain advertisement and corresponding to the first elevator of building 90 during a one-month counting period means the number of times that users of the first elevator accessed a detailed site corresponding to the advertisement from the unique link information of the advertisement. For example, the number of building accesses, which is the total number of accesses to one or more unique pages corresponding to a certain advertisement and corresponding to building 90 during the counting period, means the number of times that users who used elevator 50 in building 90 accessed a detailed site corresponding to the advertisement from the unique link information of the advertisement.

[0036] In this way, the counting unit 17 calculates, for each elevator car, the number of elevator accesses to the unique page that is unique to that elevator car for the advertisement. The counting unit 17 calculates, for each target building, the number of building accesses, which is the total number of accesses to the unique page that is unique to the target building for the advertisement.

[0037] The advertising fee distribution unit 18 executes an advertising fee calculation process for each advertisement. In the advertising fee calculation process for a certain advertisement, the advertising fee distribution unit 18 determines the target building to be tallied. When the target building is building 90, the advertising fee distribution unit 18 calculates the advertising fee to be paid to the owner of building 90 from the advertising fees generated by the advertisement during the aggregation period based on the number of accesses to the building. For example, the advertising fee calculated by the advertising fee distribution unit 18 may be an actual amount or an index value such as a ratio.

[0038] As an example, an advertising fee for a certain advertisement may be paid by an advertiser to a management company that operates the tallying device 10. In this case, the management company may distribute the advertising fee for the advertisement to the owners of each target building based on the advertising fee calculated by the advertising fee distribution unit 18. For example, the management company may discount the management fee received from the owners of the target buildings by the amount of the distributed advertising fee.

[0039] As another example, an advertising fee for a certain advertisement may be paid by an advertiser to a management company in an amount corresponding to the number of times a detailed website is accessed. In this case, the management company may distribute the additional advertising fee to the owners of each target building based on the advertising fee calculated by the advertising fee distribution unit 18.

[0040] The first calculation unit 19 executes a first tenant fee calculation process for each target building. In the first tenant fee calculation process, an influence value, which is an index value of the influence of pedestrian flow on the tenant fee, is calculated based on the pedestrian flow for each elevator car tallied by the aggregation unit 17. The first calculation unit 19 calculates an influence value for each tenant area based on the building information of the target building and the number of elevator accesses to the target building calculated by the aggregation unit 17. For example, the first calculation unit 19 calculates the influence value so that the influence value of the tenant area around an elevator car with a high pedestrian flow is larger. Specifically, in building 90, if the number of elevator accesses corresponding to the second elevator car among multiple elevators is greater than the number of elevator accesses corresponding to the first elevator car, the first calculation unit 19 calculates the influence value of the tenant area around the second elevator car to be greater than the influence value of the tenant area around the first elevator car.

[0041] For example, the tenant fee for a certain tenant area increases as the influence value increases. That is, the influence value is an index value of the premium due to the large number of people.

[0042] The second calculation unit 20 executes a second tenant fee calculation process for each target building in which an advertising tenant is located. In the second tenant fee calculation process, a contribution value, which is an index value for a discount on the tenant fee for the advertising tenant, is calculated based on the number of building accesses tallied by the aggregation unit 17. The second calculation unit 20 calculates the contribution value for advertisements for which the advertising tenant is the advertiser such that the greater the number of building accesses to the target building, the larger the value.

[0043] For example, the tenant fee for a certain tenant area becomes cheaper as the contribution value increases. That is, the contribution value is an index value of the discounted fee due to the advertiser tenant's high contribution to attracting customers to the target building.

[0044] Next, an example of the operation performed by the advertising system 1 will be described with reference to FIGS. 4 to 6 are flowcharts showing an example of the operation performed in the advertising system according to the first embodiment.

[0045] A flowchart of the operation for generating a unique page and unique link information is shown in Fig. 4. For example, the flowchart in Fig. 4 starts when an advertisement associated with a detailed site is newly distributed from the distribution server 2 or the like.

[0046] In step S01, the advertisement management unit 11 acquires advertisement information of an advertisement distributed from the distribution server 2 and detailed site information generated by the detailed site server 3 in association with each other.

[0047] Thereafter, in step S02, the page generating unit 13 generates, for each target building and elevator car, a plurality of unique pages that jump to the acquired detailed sites based on the building information.

[0048] Thereafter, in step S03, the link generating unit 14 generates unique link information for each of the plurality of unique pages in association with the target building and elevator car.

[0049] Then, the operation of the flowchart ends.

[0050] Figure 5 shows a flowchart of when an advertisement is actually displayed and a user reads the unique link information to access a detailed website. For example, the flowchart in Figure 5 starts when an advertisement associated with the unique link information is displayed on a display device 54 installed in a car 52 of an elevator.

[0051] In step S11, the display control unit 15 causes the display device 54 to display the unique link information and the corresponding advertisement together.

[0052] Thereafter, in step S12, the user photographs the unique link information with the mobile terminal 60. The mobile terminal 60 reads, from the photographed image, an access link to the unique page indicated in the unique link information.

[0053] Thereafter, in step S13, the mobile terminal 60 accesses the unique page, and the counting unit 16 records the access date and time when the mobile terminal 60 accesses the unique page.

[0054] Then, in step S14, the mobile terminal 60 jumps from the unique page to the corresponding detailed site. The detailed site is displayed on the screen of the mobile terminal 60.

[0055] Then, the operation of the flowchart ends.

[0056] Fig. 6 shows a flowchart of the counting process by the counting unit 17. For example, the flowchart in Fig. 6 starts once per counting period, such as once a month. Note that the flowchart in Fig. 6 may also start at any timing, such as when an execution command is issued.

[0057] In step S21, the counting unit 17 calculates the number of accesses to the unit and the number of accesses to the building in the most recent counting period for each advertisement associated with a detailed site.

[0058] Thereafter, in step S22, the advertisement fee distribution unit 18 executes the advertisement fee distribution process.

[0059] Thereafter, in step S23, the first calculation unit 19 executes a first tenant fee calculation process.

[0060] Thereafter, in step S24, the second calculation unit 20 executes a second tenant fee calculation process.

[0061] Then, the operation of the flowchart ends.

[0062] Note that at least one of the operations of steps S22, S23, and S24 does not have to be executed. Also, at least one of the operations of steps S22, S23, and S24 may be executed at any timing. That is, the advertising fee distribution process, the first tenant fee calculation process, and the second tenant fee calculation process may be selectively executed depending on the contract status, etc.

[0063] According to the first embodiment described above, the advertising system 1 has as its functions a page generation unit 13, a link generation unit 14, a display control unit 15, a counting unit 16, and a counting unit 17. The advertising system 1 generates a unique page for each target building. The unique link information enables access to the unique page for each target building. The counting unit 17 calculates the number of building accesses, which is the number of accesses to the unique page. It can be calculated that target buildings with a high number of building accesses have had many accesses to detailed sites related to advertisements. This makes it easy to identify buildings that contribute greatly to advertisements.

[0064] Furthermore, the advertising system 1 further includes an advertising fee distribution unit 18 as a function. The advertising fee distribution unit 18 calculates the advertising fee based on the number of building accesses. In particular, the advertising fee is calculated so that the greater the number of building accesses, the higher the amount. Therefore, in addition to the conventional advertising fee based on display frequency, the advertising fee for advertisements displayed on the elevator 50 can be calculated using a counting method that involves the number of links to a detailed site. Furthermore, the advertising fee calculated using this counting method can be appropriately distributed to the owner of the target building.

[0065] The advertising system 1 further includes a first calculation unit 19. The first calculation unit 19 calculates an influence value based on the number of elevator accesses. In particular, the first calculation unit 19 calculates an influence value such that the rent will be higher around an elevator with a higher number of elevator accesses. The aggregation unit 17 calculates the number of elevator accesses, so that the flow of people moving within the building 90, who are a group with purchasing power, can be grasped based on the index of the number of elevator accesses to the detailed site. The first calculation unit 19 can then easily calculate the impact on the rent based on the flow of people.

[0066] The advertising system 1 further includes a second calculation unit 20. The second calculation unit 20 calculates the contribution value of the advertising tenant based on the number of building accesses. In recent years, advertisements for occupant tenants are sometimes broadcast inside the elevator car 52 of the building as a way to introduce tenants to the building. By calculating the number of building accesses, it is possible to identify advertising tenants who are attracting demographics with purchasing power or purchasing intentions to the target building. As a result, it is possible to provide preferential treatment to advertising tenants with a high level of contribution.

[0067] Next, an example of hardware constituting the totaling device 10 will be described with reference to FIG. FIG. 7 is a hardware configuration diagram of the tallying device of the advertising system according to the first embodiment.

[0068] 7, each function of the tallying device 10 may be realized by a processing circuit. For example, the processing circuit may include a processor 100a and a memory 100b. Furthermore, for example, the processing circuit may include dedicated hardware 200.

[0069] Each function of the tallying device 10 is realized by software, firmware, or a combination of software and firmware. At least one of the software and firmware is written as a program. At least one of the software and firmware is stored in memory 100b. The processor 100a realizes each function of the tallying device 10 by reading and executing the program stored in memory 100b.

[0070] For example, the tallying device 10, which is a computer, may sequentially execute the processes shown in the steps of the flowchart as a method for tallying accesses to the detail site. In this case, each function of the tallying device 10 may be expressed as a processing step written by a program. For example, the function realized by the tallying unit 17 may be expressed as a tallying step in the tallying method.

[0071] When the processing circuit includes dedicated hardware 200, the processing circuit may be realized, for example, as a single circuit, a composite circuit, a programmed processor, a parallel programmed processor, an ASIC, an FPGA, or a combination thereof. For example, each function of the tallying device 10 may be realized individually by a processing circuit, or may be realized collectively by a processing circuit. Furthermore, some of the functions of the tallying device 10 may be realized by dedicated hardware 200, and the other parts may be realized by software or firmware.

[0072] At least some of the functions of the tallying device 10 may be implemented on a cloud server. In this case, the processing circuit is composed of multiple partial circuits. The multiple partial processing circuits are provided in multiple devices that make up the cloud server, respectively. The multiple devices that make up the cloud server may each be provided in a different building.

[0073] Furthermore, some or all of the functions included in the advertising system 1 may be implemented on a cloud server. That is, any combination of the functions of the distribution server 2, the detailed site server 3, and the functions of the tallying device 10 may be implemented by one or more cloud servers.

[0074] To summarize the above explanation, possible configurations of the technology according to the present disclosure include the configurations listed below as appendices. (Appendix 1) An advertising system in which an advertisement is displayed on a display device installed in an elevator of a building and used by a server that has a detailed website related to the advertisement, a page generation unit that generates a unique web page associated with the building, the unique page being a web page that jumps to the detailed site related to the advertisement when accessed, for each of a plurality of target buildings including the building, based on building information including the building number of the building; a link generating unit that is readable by an image and generates unique link information corresponding to the advertisement when read, for accessing the unique page; a display control unit that causes the display device of the building to display the advertisement together with the unique link information corresponding to the advertisement; a counting unit that records the access date and time when the unique page is accessed from the user's mobile terminal; a counting unit that calculates a building access count, which is the number of times a unique page corresponding to a building number of the building among the plurality of unique pages has been accessed from a user's mobile terminal during a specified counting period, based on the access date and time recorded by the counting unit; An advertising system with (Appendix 2) an advertising fee distribution unit that calculates an advertising fee to be paid to the owner of the building from the advertising fee for the aggregation period based on the number of accesses to the building; Further equipped with, 10. The advertising system of claim 1. (Appendix 3) the advertising fee distribution unit calculates the advertising fee so that the amount to be paid to the owner of the building increases as the number of accesses to the building increases; 10. The advertising system of claim 2. (Appendix 4) a first calculation unit that calculates an influence value on tenant fees for tenant areas available in the building; Further provided with The tenant fee varies depending on the influence value, The building is provided with a plurality of elevators including the elevator, the page generation unit generates a unique page corresponding to any one of the plurality of elevator cars for each of the plurality of elevator cars; the display control unit displays the unique link information to the unique page corresponding to any one of the plurality of elevator cars on the display device corresponding to the elevator car, the counting unit calculates, for each of the plurality of elevator cars, a car access count, which is a total number of times that the unique page corresponding to any of the plurality of elevator cars has been accessed during the counting period; the first calculation unit calculates the influence value of the tenant area around the first elevator based on the elevator access count corresponding to the first elevator among the plurality of elevators; An advertising system according to any one of claims 1 to 3. (Appendix 5) when the number of elevator accesses corresponding to a second elevator among the plurality of elevators is greater than the number of elevator accesses corresponding to the first elevator, the first calculation unit calculates an influence value of a tenant area around the second elevator to be greater than the influence value of a tenant area around the first elevator; 10. The advertising system of claim 4. (Appendix 6) a second calculation unit that calculates a contribution value related to tenant fees for tenant areas available in the building; Further provided with The tenant fee becomes cheaper as the contribution value increases, The advertiser of the advertisement is an advertising tenant occupying the building, the second calculation unit calculates the contribution value so that the greater the number of building accesses, the greater the value. 6. An advertising system according to any one of claims 1 to 5. (Appendix 7) An advertisement is displayed on a display device installed in an elevator of a building, and a counting method is used on a server where a detailed website related to the advertisement exists, a page generation step in which a computer generates a unique web page associated with the building, the unique page jumping to the detailed site related to the advertisement when accessed, for each of a plurality of target buildings including the building, based on building information including the building number of the building; a link generating step in which the computer generates unique link information that is readable by an image and corresponds to the advertisement, and that is used to access the unique page when read; a display control step in which the computer displays the advertisement together with the unique link information corresponding to the advertisement on the display device of the building; a counting step in which the computer records the access date and time when the unique page is accessed from the user's mobile terminal; a counting step in which the computer calculates a building access count, which is the number of times a unique page corresponding to the building number of the building among the plurality of unique pages has been accessed from a user's mobile terminal during a specified counting period, based on the access date and time recorded in the counting step; A aggregation method with. [Explanation of symbols]

[0075] 1 advertising system, 2 distribution server, 3 detailed site server, 10 tallying device, 11 advertising management unit, 12 memory unit, 13 page generation unit, 14 link generation unit, 15 display control unit, 16 counting unit, 17 tallying unit, 18 advertising fee distribution unit, 19 first calculation unit, 20 second calculation unit, 50 elevator, 51 landing, 52 car, 53 control panel, 54 display device, 60 mobile terminal, 90 building, 100a processor, 100b memory, 200 hardware

Claims

1. An advertising system in which an advertisement is displayed on a display device installed in an elevator of a building and used by a server that has a detailed website related to the advertisement, a page generation unit that generates a unique web page associated with the building, the unique page being a web page that jumps to the detailed site related to the advertisement when accessed, for each of a plurality of target buildings including the building, based on building information including the building number of the building; a link generating unit that is readable by an image and generates unique link information corresponding to the advertisement when read, for accessing the unique page; a display control unit that causes the display device of the building to display the advertisement together with the unique link information corresponding to the advertisement; a counting unit that records the access date and time when the unique page is accessed from the user's mobile terminal; a counting unit that calculates a building access count, which is the number of times a unique page corresponding to the building number of the building among the plurality of unique pages has been accessed from a user's mobile terminal during a specified counting period, based on the access date and time recorded by the counting unit; An advertising system with

2. an advertising fee distribution unit that calculates an advertising fee to be paid to the owner of the building from the advertising fee for the aggregation period based on the number of accesses to the building; Further equipped with, The advertising system of claim 1 .

3. the advertising fee distribution unit calculates the advertising fee so that the amount to be paid to the owner of the building increases as the number of accesses to the building increases; The advertising system of claim 2 .

4. a first calculation unit that calculates an influence value on tenant fees for tenant areas available in the building; Further provided with The tenant fee varies depending on the influence value, The building is provided with a plurality of elevators including the elevator, the page generation unit generates a unique page corresponding to any one of the plurality of elevator cars for each of the plurality of elevator cars; the display control unit displays the unique link information to the unique page corresponding to any one of the plurality of elevator cars on the display device corresponding to the elevator car, the counting unit calculates, for each of the plurality of elevator cars, a car access count, which is a total number of times that the unique page corresponding to any of the plurality of elevator cars has been accessed during the counting period; the first calculation unit calculates the influence value of the tenant area around the first elevator based on the elevator access count corresponding to the first elevator among the plurality of elevators; The advertising system according to any one of claims 1 to 3.

5. when the number of elevator accesses corresponding to a second elevator among the plurality of elevators is greater than the number of elevator accesses corresponding to the first elevator, the first calculation unit calculates an influence value of a tenant area around the second elevator to be greater than the influence value of a tenant area around the first elevator; The advertising system of claim 4 .

6. a second calculation unit that calculates a contribution value related to tenant fees for tenant areas available in the building; Further provided with The tenant fee becomes cheaper as the contribution value increases, The advertiser of the advertisement is an advertising tenant occupying the building, the second calculation unit calculates the contribution value so that the greater the number of building accesses, the greater the value. The advertising system according to any one of claims 1 to 3.

7. An aggregation method in which an advertisement is displayed on a display device installed in an elevator of a building and used on a server where a detailed website related to the advertisement exists, a page generation step in which a computer generates a unique web page associated with the building, the unique page jumping to the detailed site related to the advertisement when accessed, for each of a plurality of target buildings including the building, based on building information including the building number of the building; a link generating step in which the computer generates unique link information that is readable by an image and corresponds to the advertisement, and that is used to access the unique page when read; a display control step in which the computer displays the advertisement together with the unique link information corresponding to the advertisement on the display device of the building; a counting step in which the computer records the access date and time when the unique page is accessed from the user's mobile terminal; a counting step in which the computer calculates a building access count, which is the number of times a unique page corresponding to the building number of the building among the plurality of unique pages has been accessed from a user's mobile terminal during a specified counting period, based on the access date and time recorded in the counting step; A aggregation method with.

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