Advertisement providing system, advertisement providing method, and advertisement providing program

Abstract

The present invention relates to an advertisement providing system, an advertisement providing method, and an advertisement providing program.SOLUTION: An advertisement providing system 1 includes a storage part, a radio wave acquisition part, and an extraction part. The storage unit stores user information including residence and terminal information, and advertisement information. The radio wave acquisition unit acquires, from a detector provided near an elevator, an approach signal indicating that a user terminal carried by a user has approached the elevator. The extraction part extracts an advertisement candidate to the user on the basis of the approach signal, the user information and the advertisement information.SELECTED DRAWING: Figure 1

Description

[Technical Field]

[0001] The present invention relates to an advertisement providing system, an advertisement providing method, and an advertisement providing program. [Background technology]

[0002] Efforts to provide advertisements in elevators have been underway for some time, and recently, various innovations have been made to improve the methods of providing such advertisements.

[0003] For example, Patent Document 1 discloses a system that can provide information to elevator users (terminal devices) by including an acquisition unit that acquires user information, an attribute identification unit that identifies user attributes, a determination unit that determines advertising information, and an output unit that outputs advertising information to the terminal device. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] Japanese Patent Publication No. 2022-99943 Summary of the Invention [Problem to be solved by the invention]

[0005] By utilizing the technology of Patent Document 1, it is possible to provide advertisements according to the user's gender, age, and location information. However, Patent Document 1 does not take into consideration providing highly convenient advertisements that match the user's living environment and regional characteristics.

[0006] The present invention has been made in consideration of the above-mentioned problems of the conventional technology, and its object is to realize an advertisement providing system that can provide highly convenient advertisements to users simply and effectively. [Means for solving the problem]

[0007] In order to solve the above problem, the present invention provides an advertisement providing system for providing advertisements to elevator users, the advertisement providing system including: a storage unit, a radio wave acquiring unit, and an extracting unit; The storage unit stores user information including residence and terminal information, and advertising information; the radio wave acquisition unit acquires, from a detector provided near the elevator, an approach signal indicating that the user terminal carried by the user has approached the elevator; The extraction unit extracts advertisement candidates for the user based on the approach signal, the user information, and the advertisement information.

[0008] The present invention also provides an advertisement providing method executed by an advertisement providing system that provides advertisements to elevator users, comprising: The advertisement providing system includes a storage unit, a radio wave acquiring unit, and an extracting unit, a step in which the storage unit stores user information including residence and terminal information and advertisement information; a step in which the radio wave acquiring unit acquires, from a detector provided near the elevator, an approach signal indicating that the user terminal carried by the user has approached the elevator; The method includes a step in which the extraction unit extracts advertisement candidates for the user based on the proximity signal, the user information, and the advertisement information.

[0009] The present invention also provides an advertisement providing program for providing advertisements to elevator users, The computer functions as a storage unit, a radio wave acquisition unit, and an extraction unit; The storage unit stores user information including residence and terminal information, and advertising information; the radio wave acquisition unit acquires, from a detector provided near the elevator, an approach signal indicating that the user terminal carried by the user has approached the elevator; The extraction unit extracts advertisement candidates for the user based on the approach signal, the user information, and the advertisement information.

[0010] By adopting this configuration, it is possible to provide highly convenient advertisements to users simply and effectively, and to provide highly convenient information that is suited to the user's living environment, etc., even though the user is not usually aware of it.

[0011] In a preferred embodiment of the present invention, the advertisement providing system further includes a display processing unit, The residence includes property information relating to all or any of the floor, layout, and age of the building in which the user resides; The advertising information is linked to regional characteristics of a predetermined area, The extraction unit extracts advertisement candidates for the user based on the property information and the regional characteristics; The display processing unit processes the extracted advertisement candidates for display, and transmits the display processing results to the user terminal.

[0012] This configuration allows for the provision of highly convenient advertisements tailored to the characteristics of the area based on information specific to the residence. For example, advertisements for crime prevention goods and the like can be provided to users living on lower floors, depending on the characteristics of the area. Similarly, advertisements for disaster prevention goods and the like can be provided to users living on higher floors.

[0013] In a preferred embodiment of the present invention, the storage unit stores map information and elevator position information, the radio wave acquisition unit acquires a current location of an advertiser terminal possessed by an advertiser that provides an advertisement; The display processing unit processes a display of a map that visualizes the locations of elevators for which the advertiser can provide advertisements, based on the current location, the map information, and the elevator location information, and transmits the display processing results to the advertiser terminal.

[0014] With this configuration, advertisers can easily check elevators that are candidates for advertisement placement.

[0015] In a preferred embodiment of the present invention, the advertisement providing system further includes a registration accepting unit, The registration receiving unit receives a selection input of an elevator visualized on the map from the advertiser terminal, and stores the selected elevator in the storage unit in association with the advertisement information.

[0016] With this configuration, the advertiser can easily and quickly select an elevator in which to place an advertisement while viewing the map, thereby improving the convenience for the advertiser.

[0017] In a preferred embodiment of the present invention, the advertisement providing system further includes a registration accepting unit, the registration receiving unit receives, from the advertiser terminal, a selection input of an elevator visualized on the map; The display processing unit processes the display of detailed information about the selected elevator, and transmits the display processing result to the advertiser terminal.

[0018] With this configuration, detailed information on the elevators that are candidates for advertisement provision can be easily and accurately confirmed.

[0019] In a preferred embodiment of the present invention, the advertisement providing system further includes a registration accepting unit and a providing unit, the storage unit stores advertising benefits provided under predetermined conditions in association with the advertising information; the registration accepting unit accepts a browsing history of advertisements viewed by the user terminal, associates the browsing information with advertisement information, and stores the associated information in the storage unit; the radio wave acquisition unit acquires, from a detector installed in a location related to the viewed advertisement, a location signal indicating that the user terminal has approached the location; The providing unit provides the advertising benefit to the user terminal based on the location signal, the browsing history, and the advertising information.

[0020] By adopting such a configuration, advertising benefits can be provided to users who have viewed advertisements at appropriate times, and as a result, advertisers can achieve more effective advertising effects than before.

[0021] In a preferred embodiment of the present invention, the browsing history includes a browsing time when the user terminal viewed the advertisement, the location signal includes an arrival time when the user terminal arrives at the location, The providing unit provides the advertisement specification to the user terminal based on the viewing time and arrival time.

[0022] This configuration allows advertising benefits to be provided at a more appropriate time to users who have viewed an advertisement. For example, advertising benefits can be provided if a user visits a store corresponding to an advertisement within 24 hours of viewing the advertisement. [Effects of the Invention]

[0023] According to the present invention, a novel technique for an advertisement providing system can be provided by executing a predetermined process using information about a user's residence. [Brief explanation of the drawings]

[0024] [Figure 1] 1 shows a block diagram of a system configuration according to an embodiment of the present invention. [Figure 2] 1A and 1B are schematic diagrams illustrating an example of the hardware configuration of an information processing device and a terminal according to an embodiment of the present invention. [Figure 3] 1 shows a flowchart of a processing procedure in an advertisement providing system according to an embodiment of the present invention. [Figure 4] 3 shows an example of each piece of information used in the advertisement providing system according to one embodiment of the present invention. [Figure 5] 1 shows an image of advertisement delivery to users in an advertisement providing system according to an embodiment of the present invention. [Figure 6]10 shows an example of a display processing result in the advertiser terminal according to an embodiment of the present invention. [Figure 7] 10 shows a flowchart of a processing procedure for an advertiser to select an elevator in which to place an advertisement in the advertisement providing system according to one embodiment of the present invention. [Figure 8] 10 shows an example of a display processing result in a user terminal according to an embodiment of the present invention. [Figure 9] 10 shows a flowchart of a processing procedure for providing an advertising benefit to a user in an advertisement providing system according to one embodiment of the present invention. [Figure 10] 10 shows an image of providing an advertising benefit in the advertising providing system according to an embodiment of the present invention. DETAILED DESCRIPTION OF THE INVENTION

[0025] The present invention will now be described more fully with reference to the accompanying drawings, in which preferred embodiments are shown, but which may be embodied in many different forms and are not limited to the embodiments set forth herein.

[0026] For example, although the configuration, operation, etc. of the advertisement providing system are described in this embodiment, similar effects can be achieved by the executed method (steps), device, computer program, etc. The program in this embodiment may be provided as a non-transitory computer-readable recording medium, or may be provided so as to be downloadable from an external server.

[0027] Furthermore, in this embodiment, the term "unit" may include, for example, a combination of hardware resources implemented by circuits in a broad sense and software information processing that can be specifically realized by these hardware resources.

[0028] In this embodiment, "information" is represented by, for example, the physical value of a signal representing voltage or current, the high or low value of a signal as a binary bit set consisting of 0 or 1, or quantum superposition (so-called quantum bits), and communication and calculations can be performed on a circuit in a broad sense.

[0029] A circuit in the broad sense is a circuit realized by appropriately combining a circuit, circuitry, processor, memory, etc. That is, it includes a CPU (Central Processing Unit), a GPU (Graphics Processing Unit), an LSI (Large Scale Integration), an ASIC (Application Specific Integrated Circuit), an FPGA (Field-Programmable Gate Array), etc.

[0030] <System configuration> Fig. 1 is a block diagram showing a system configuration according to one embodiment of the present invention. As shown in Fig. 1, the advertisement providing system 1 includes an information processing device 10 and a database DB. The advertisement providing system 1 is configured to be able to communicate with a plurality of user terminals 2 (reference numerals 2(a) to 2(c) in Fig. 1) and advertiser terminals 3 (reference numerals 3(a) to 3(c)) via a network NW. In this embodiment, the user terminals 2 and advertiser terminals 3 may be collectively referred to as user terminals.

[0031] The information processing device 10 operates as a server, the user terminal 2 is a terminal used by users who use elevators in their homes, and the advertiser terminal 3 is a terminal used by advertisers to select elevators in which to place their advertisements.

[0032] In this embodiment, the network NW is an IP (Internet Protocol) network, but there is no limitation on the type of communication protocol, and there is also no limitation on the type and scale of the network.

[0033] It should be noted that a general-purpose server computer, a personal computer, or the like can be used as the information processing device 10. It is also possible to configure the advertisement providing system 1 by implementing the functional components described below in multiple computers.

[0034] The user terminal 2 is a terminal used by elevator users, etc. A smartphone, tablet terminal, personal computer, wearable device, etc. can be used as the user terminal 2. The user terminal 2 stores an advertisement provision application program for users, and this application program is configured with a function to provide advertisements to users approaching the elevator.

[0035] The advertiser terminal 3 is a terminal used by advertisers who wish to advertise in elevators. A smartphone, tablet terminal, personal computer, wearable device, etc. can be used as the advertiser terminal 3. The advertiser terminal 3 stores an advertisement provision application program for the advertiser, and is configured with functions for registering advertisements in the system, selecting elevators in which to place advertisements, etc.

[0036] The user terminal 2 and the advertiser terminal 3 may also be configured not to have their respective ad-providing application programs. In this case, the user terminal 2 and the advertiser terminal 3 can view, transmit, etc., each piece of information using a web browser, etc. Furthermore, if the user terminal 2 does not have the ad-providing application program, the user's location information, which will be described later, can be obtained by other methods.

[0037] <Hardware configuration> 2(a) is a diagram showing an example of the hardware configuration of the information processing device 10. The information processing device 10 includes a control unit 11, a storage unit 12, and a communication unit 13 as the hardware configuration.

[0038] The control unit 11 includes one or more processors such as a CPU, and controls the overall operation and processing of the information processing device 10 by executing the advertisement providing program according to the present invention, the OS, and other applications.

[0039] The storage unit 12 is an HDD, SSD, ROM, RAM, etc., and stores the advertisement provision program according to the present invention and data used when the control unit 11 executes processing based on the program. The control unit 11 executes processing based on the advertisement provision program stored in the storage unit 12, thereby realizing the functional configuration described below.

[0040] The communication unit 13 controls communication with the network NW, and performs inputs required to operate the information processing device 10 and outputs related to the operation results.

[0041] 2(b) is a diagram showing an example of the hardware configuration of a terminal 90 (the user terminal 2 and the advertiser terminal 3 in FIG. 1). The terminal 90 includes, as its hardware configuration, a control unit 91, a storage unit 92, a communication unit 93, an input unit 94, and an output unit 95.

[0042] The control unit 91 of the terminal 90 includes one or more processors such as a CPU, and controls the overall operation and processing of the terminal 90. The storage unit 92 of the terminal 90 is an HDD, SSD, ROM, RAM, or the like, and stores the above-mentioned performance management application program as well as data and the like used when the control unit 91 executes processing based on the program.

[0043] A communication unit 93 of the terminal 90 controls communication with the network. An input unit 94 of the terminal 90 is a touch panel, a mouse, a keyboard, or the like, and inputs operation requests from the user to the control unit 91. An output unit 95 of the terminal 90 is a display, or the like, and displays the results of processing by the control unit 91, etc.

[0044] <Functional configuration> 2(a), the information processing device 10 includes, as functional components, a registration acceptance unit 101, a radio wave acquisition unit 102, an extraction unit 103, a display processing unit 104, and a provision unit 105. These are information processing performed by software (stored in the storage unit 12) that is specifically realized by hardware (such as the control unit 11).

[0045] The registration acceptance unit 101 accepts and registers various information from user terminals. The registration acceptance unit 101 accepts various information such as user information and advertiser information from the user terminal 2, the advertiser terminal 3, etc. In this embodiment, the registration acceptance unit 101 accepts a selection input of an elevator visualized on a map from the advertiser terminal 3, and stores the selected elevator in the storage unit 12 in association with advertisement information.

[0046] The registration accepting unit 101 also accepts a selection input of an elevator visualized on the map from the advertiser terminal 3. The registration accepting unit 101 can also accept a browsing history of advertisements viewed by the user terminal 2, and store the browsing information in the storage unit 12 in association with the advertisement information.

[0047] The radio wave acquiring unit 102 acquires predetermined radio waves from each terminal. In this embodiment, the radio wave acquiring unit 102 acquires an approach signal (beacon signal) indicating that the user terminal 2 carried by the user is approaching the elevator, from a detector (e.g., a beacon) provided near the elevator.

[0048] The radio wave acquiring unit 102 also acquires the current location of the advertiser terminal 3 owned by the advertiser who places the advertisement. Furthermore, the radio wave acquiring unit 102 acquires a location signal indicating that the user terminal 2 has approached a location (e.g., a store) related to the viewed advertisement from a detector installed in the location.

[0049] The extraction unit 103 extracts advertisement candidates based on predetermined conditions. In this embodiment, the extraction unit 103 extracts advertisement candidates for the user based on an approach signal, user information, and advertisement information. The extraction unit 103 extracts advertisement candidates for the user based on property information related to all or any of the floor, layout, and age of the building in which the user lives, and regional characteristics of a predetermined area.

[0050] The display processing unit 104 performs display processing on the display screens of the user terminal 2 and the advertiser terminal 3. In this embodiment, the display processing unit 104 performs display processing on the advertisement candidates extracted by the extraction unit 103, and transmits the display processing results to the user terminal 2.

[0051] Furthermore, the display processing unit 104 performs display processing of a map that visualizes the positions of elevators for which the advertiser can provide advertisements, based on the current location, map information, and elevator position information, and transmits the display processing result to the advertiser terminal 3. The display processing unit 104 can also perform display processing of detailed information about the selected elevator, and transmits the display processing result to the advertiser terminal 3.

[0052] The providing unit 105 provides various information to the terminal. In this embodiment, the providing unit 105 provides advertising benefits to the user terminal 2 based on a location signal indicating that the user terminal 2 has approached a location, a browsing history of advertisements viewed by the user terminal 2, and advertising information. The providing unit 105 can also provide advertisement identification to the user terminal 2 based on the viewing time and arrival time.

[0053] <Database> 1 stores user information, advertiser information, property information, elevator information, advertisement information, posting information, distribution information, browsing history information, and other information necessary for providing advertisements, etc. Some or all of these may be stored in the storage unit 12 or the like, or some of these may be stored in another database or the like.

[0054] Hereinafter, the advertisement providing system 1 and the processing contents of each functional component will be described with reference to FIGS.

[0055] <Outline of the advertising system> The advertising provision system 1 of this embodiment is a system that detects when a user approaches an elevator in the residence where the user lives and displays candidate advertisements on the user terminal 2 at that time, thereby providing the user with more effective advertisements than conventional systems.

[0056] Furthermore, the advertisement providing system 1 can significantly improve the convenience for advertisers when posting advertisements by displaying a map that visualizes the locations and detailed information of elevators where advertisements can be posted on the advertiser terminal 3. Furthermore, the advertisement providing system 1 can provide advertising benefits at appropriate and effective times to users who view the advertisements. The processing flow in the advertisement providing system 1 will be described in detail below.

[0057] <Registering various information> 3 shows a flowchart of a processing procedure in an advertisement providing system according to one embodiment of the present invention. In S201, users such as elevator users and advertisers who plan to place advertisements register user information and advertiser information in advance, respectively. The registration accepting unit 101 of the information processing device 10 registers various information to be used for advertisement provision.

[0058] Note that the users in this embodiment include not only the residents of the residence, but also people who live in other residences but have registered a user advertisement providing app (the above-mentioned advertisement providing application) (external users other than the residents who use the elevator of the residence). Further, the users include not only advertisers who place advertisements, but also businesses that do not place advertisements themselves but that coordinate or produce advertisement placement for clients who plan to place advertisements.

[0059] 4(a), user information includes information such as the user's name, contact information, address, property ID (property information) described below, the floor on which the user lives, the room layout, terminal information (terminal ID, etc.) of the user terminal 2, the registration date, and the number of years of residence (not shown), and is managed by the user ID. In this specification, the property information may also include the floor on which the user actually lives and the room layout.

[0060] As shown in Figure 4(b), advertiser information includes information such as the advertiser's name (e.g., "Company"), contact information, address, and industry (e.g., food and beverage or service industry), and is managed by advertiser ID. In addition, advertiser information can include various information necessary for providing and displaying advertisements, such as the advertiser's company size, sales volume, business partners, and the date the advertiser information was registered.

[0061] In addition, the storage unit 12 of the information processing device stores property information related to the building, elevator information linked to the property information, advertisement information, etc. This information is registered by the administrator of the advertisement providing system 1 or the advertiser.

[0062] As shown in Figure 4(c), property information is managed by property ID and includes information necessary to indicate the characteristics of the property, such as the property name, property type (e.g., apartment, building, etc.), floor number (e.g., floor to floor), the age of the property, address, facility information, elevator information, and other information that can be included in the property. Property information can also include research data, statistical data, and appraisal data.

[0063] Facility information is information about various facilities in a property. For example, it is information about the property's air conditioning equipment, emergency power supply equipment, shared spaces, elevators, etc. Elevator information can include information such as the number of elevators, the number of occupants, dimensions, illuminance, and whether or not there are mirrors (this information can also be included in elevator information).

[0064] The research data is data about properties that has been independently researched by the management company (administrator) of the advertisement providing system 1. For example, the research data includes the location conditions of the property, the average rent, the occupancy rate, the regional characteristics, the status of flyer disposal, and the like.

[0065] The statistical data is various statistical data independently analyzed by the management company. For example, the statistical data includes distribution of industry types, distribution of advertisement posting periods, distribution of number of posting slots, distribution of posting sizes, etc. The appraisal data includes details of elevator purchase appraisals for elevators that can post advertisements, estimated numbers of advertisement viewers, etc. The advertisement providing system 1 in this embodiment can extract advertisement candidates using this information.

[0066] As shown in Fig. 4(d), elevator information is managed by elevator ID and includes information such as elevator equipment information about elevator equipment and specifications (functions), beacon ID (beacon information about beacons, not shown), etc. In addition, elevator information can include information such as the number of elevators in the property, the number of occupants, dimensions, illuminance, and whether or not there are mirrors.

[0067] As shown in Fig. 4(e), the advertising information includes information such as the advertiser ID, the destination where the advertisement is saved (or the video data or still image data of the advertisement), the distribution period, advertising benefits to be provided to users who satisfy predetermined conditions, etc., and is managed by the advertising ID. In this embodiment, the advertising information is registered by the advertiser (advertiser terminal 3), but it may also be configured such that the administrator of the system registers the advertising information.

[0068] <Extracting ad candidates> 3, a signal indicating that a user is approaching the elevator is acquired. The radio wave acquiring unit 102 acquires, from a detector provided near the elevator, an approach signal indicating that the user terminal 2 carried by the user is approaching the elevator. The detector in this embodiment is a beacon, which will be described later.

[0069] 5 shows an image diagram of advertisement delivery in the advertisement providing system of this embodiment. As shown in the figure, when a user 2A (user terminal 2) approaches an elevator 4 in the user's residence, the user terminal 2 receives a transmission signal from a beacon 5, and based on the transmission signal, an advertisement providing app pre-installed in the user terminal 2 is launched (S203 in FIG. 3).

[0070] The advertisement providing app then receives the transmission signal, i.e., when the user terminal 2 is located within a predetermined area of ​​the elevator 4, the radio wave acquiring unit 102 acquires an approach signal indicating that the user terminal 2 is approaching the elevator 4. In this embodiment, the predetermined area (an area in which it is possible to determine that a user is approaching the elevator) is, for example, within a radius of 1 cm to 50 m from the elevator, and more preferably within a radius of 10 cm to 2 m where it is possible to assume that a user will use the elevator.

[0071] The beacon 5 in this embodiment is installed in the elevator facility. The beacon here refers to a communication device that can transmit ID information and the like using short-range wireless communication technology. For example, by installing a receiving application (advertisement providing application) on a terminal device (such as the user terminal 2) and turning on a predetermined short-range wireless communication setting, the user terminal 2 will be able to receive various information.

[0072] For example, a beacon can be installed at the entrance of a store, which will be described later, and a visit history can be recorded when a person passes through the entrance. In this embodiment, the beacon 5 is used as a detector, but the detector is not limited to this.

[0073] 3, the extraction unit 103 extracts advertisement candidates for the user from information such as the user's residence, etc. The extraction unit 103 extracts advertisement candidates for the user based on the approach signal, user information including the residence and terminal ID (terminal information), and advertisement information related to deliverable advertisements (and / or posting information linked to elevators that post advertisement information).

[0074] Specifically, the residence includes property information related to all or any of the floor, layout, and age of the building in which the user lives, and the advertisement information is linked to regional characteristics of a specified area. The extraction unit 103 can then extract advertisement candidates for the user based on the property information and regional characteristics. The advertisement candidates are stored in the storage unit 12 as distribution information for the user. Specifically, as shown in FIG. 4(g), the distribution information includes information such as a posting ID, a user ID to which the advertisement candidates are distributed, a beacon ID, an elevator ID, and a store beacon ID, and is managed by a distribution ID.

[0075] The above-mentioned residence includes property information such as the floor of the building where the user lives (the floor they live on, floor number), layout (e.g., 3LDK), age of the building (e.g., 10 years), and years of residence. Regional characteristics also include population trends from the past (e.g., 30 years ago) to the present, security information regarding the safety of the area, local specialties and specialties, and the history of the area. In this embodiment, by utilizing the property information and regional characteristics, advertisements can be effectively provided to users.

[0076] For example, if a user lives on the second floor (low floor) of an apartment building and the area is not very safe, the extraction unit 103 can extract advertisement candidates for security goods using this information (and comprehensive information that adds personal information such as gender to this information). Also, if the user has lived in the same residence for a relatively long time (for example, if they have lived in the same residence for more than 20 years), the extraction unit 103 can extract advertisement candidates that use articles introducing the past streetscapes of the area or trends at the time.

[0077] In this way, in this embodiment, by using property information and regional characteristics, it is possible to extract useful information that is important for a user living in a specific residence but that tends to be put off, as well as candidate advertisements that may attract the user's attention even though the user is not aware of them. Recommended advertisements based on information obtained from personal information may be something that the user consciously desires, but they may also be worthless depending on the user's mood or situation. In this embodiment, it is possible to provide the user with advertisements that are highly convenient for the user, even though the user is unlikely to consciously think about them.

[0078] <Display process of ad candidates> In S205 of FIG. 3, the display processing unit 104 performs display processing on the extracted advertisement candidates and transmits the display processing result to the user terminal 2. FIG. 6 shows an example of the display processing result in the user terminal 2 according to this embodiment. As shown in the figure, multiple advertisement candidates are displayed on the user terminal 2. For example, advertisement candidates such as a special feature on security goods on the lower floors, a limited-time offer at store E, and coupons exclusive to X apartment buildings are displayed. In this way, in this embodiment, instead of providing a single advertisement specifically targeted to the user, multiple related advertisements are provided, allowing the user to view only the advertisements that interest them.

[0079] For example, even if an advertisement that may be of interest to a user is provided, the user may not view the advertisement depending on the user's mood or situation at the time. In this embodiment, however, by utilizing property information and regional characteristics, it is possible to effectively provide highly convenient advertisements that the user would not search for themselves but that may pique their interest if given the opportunity.

[0080] <Registering elevators to advertise> Next, a flow of an advertiser registering (selecting) an elevator in which to place an advertisement will be described. Fig. 7 shows a flowchart of a processing procedure for an advertiser to select an elevator in which to place an advertisement in the advertisement providing system according to this embodiment.

[0081] In S301, the radio wave acquiring unit 102 acquires the current location of the advertiser. Specifically, the radio wave acquiring unit 102 acquires the current location of the advertiser terminal 3 owned by the advertiser who provides the advertisement. In this embodiment, the radio wave acquiring unit 102 acquires a GPS signal from the advertiser terminal 3 to acquire the current location (location information) of the advertiser terminal 3. In addition, the radio wave acquiring unit 102 can also acquire the current location of the advertiser terminal 3 by a method other than a GPS signal.

[0082] In S302, a map of a predetermined area is identified (displayed). The display processing unit 104 can identify the map of the predetermined area based on the current location of the advertiser terminal 3 and map information (not shown) previously stored in the storage unit 12. Information related to general maps can be used as the map information in this embodiment. Map information can also be obtained from an external server each time. Note that the map of this identified area does not necessarily need to be displayed on the advertiser terminal 3, and it is also possible to configure the system so that only a map that visualizes elevator positions, which will be described later, is displayed.

[0083] Then, in S303, the elevator positions are displayed on the map. The display processing unit 104 performs display processing of a map in which the positions of elevators for which the advertiser can provide advertisements are visualized, based on the current position of the advertiser terminal 3, the map information, and the elevator position information (elevator information), and transmits the display processing result to the advertiser terminal 3.

[0084] 8, a map display screen W20 is displayed in the upper section of the display screen W10 of the advertiser terminal 3. The map display screen W20 displays a map based on the current location of the advertiser terminal 3. In addition, the map display screen W20 displays a plurality of elevator positions W30 based on elevator position information.

[0085] For example, in Figure 8, five elevator positions W30, i.e., the positions of buildings such as apartment buildings that have elevators, are visibly displayed. These visibly displayed elevator positions W30 indicate the positions of elevators where advertisers can place advertisements. Elevators (or elevator cars) that can place advertisements are those for which the administrator of the system has purchased in advance the right to place advertisements. For example, the administrator can attach advertising flyers or two-dimensional codes (to indicate the URL of the advertisement) that can be read by a terminal inside the "car" (the passenger area) of the purchased elevators.

[0086] In this way, in this embodiment, the locations of elevators in which advertisements can be placed are visualized on a map, allowing advertisers to easily and quickly select an elevator in which to place their advertisement. Note that in this embodiment, the current location of the advertiser terminal 3 is acquired and a map is displayed based on that current location, but it is also possible to accept input of a map display request (location information for displaying a map) from the advertiser terminal 3 and display a map of a specific area based on that input.

[0087] Furthermore, as mentioned above, typical elevator advertisements are carried out (by posting flyers) inside the elevator car, but in this embodiment, advertisements (potential advertisements) are displayed directly on the terminal, so advertisements can also be provided outside the car (i.e., near the elevator).

[0088] In FIG. 8, when the advertiser touches (selects) the elevator position W30, the display processing unit 104 displays a property details display W40 in the lower part of the display screen W10. As shown in FIG. 8, the property details display W40 displays an exterior image, an interior image, an image of the facilities, an image of the surrounding area, and other detailed information such as the number of floors, number of units, current occupancy rate, and facilities. In addition, the property details display W40 also displays information such as advertising trends, including information such as the industry, period, and number of responses, and the number of ad views. This information can be displayed using, for example, the research data, statistical data, and assessment data described above.

[0089] The advertiser can select an elevator in which to place an advertisement while checking this information. The display processing unit 104 can display a map in which the elevator locations are visualized and a property detail display side by side on the same screen, and transmit the display processing results to the advertiser terminal 3. In this embodiment, such display processing can improve the convenience of the advertiser in selecting an elevator.

[0090] Then, in S304, the advertiser selects an elevator from the map displayed on the advertiser terminal 3. The registration accepting unit 101 accepts the selection input of the elevator visualized on the map from the advertiser terminal 3, and in S305, associates the selected elevator with advertisement information and stores it in the storage unit 12 (as posting information). As shown in FIG. 4(e), the posting information includes information such as an advertisement ID, a destination where the advertisement is saved, an elevator ID, and a beacon ID, and is managed by a posting ID. In this embodiment, this posting information and advertisement information are used to extract advertisement candidates based on predetermined conditions.

[0091] <Providing advertising benefits> Next, a flow up to providing an advertising benefit to a user will be described. Fig. 9 shows a flowchart of a processing procedure for providing an advertising benefit to a user in the advertisement providing system according to the embodiment.

[0092] In S401, the storage unit 12 stores the advertisement viewing history. This viewing history is history information about advertisements that a user selected from candidate advertisements and viewed. As shown in FIG. 4(h), the viewing history information includes a delivery ID, a user ID, a beacon ID, an advertising store (a location related to the advertisement), a store beacon ID, an advertising benefit, and the like, and is managed by a history ID.

[0093] For example, the browsing history information may include the time of browsing. The registration accepting unit 101 accepts the browsing history (browsing history information) of advertisements viewed by the user terminal 2, and stores the browsing history and advertisement information in association with each other in the storage unit 12. The browsing history information may also include the time of arrival at a store, which will be described later, specifically the time of arrival at a location related to the advertisement, when the user terminal arrives at the store.

[0094] In this embodiment, the viewing history can be managed including conditions for providing advertising benefits. For example, advertising benefits can be provided to a user by confirming that the user visited a store associated with the advertisement after viewing the advertisement (determined by the beacon ID and store beacon ID). In addition, a separate data table can be prepared to provide advertising benefits, and this separate data table can be used to confirm that the user visited a store after viewing the advertisement.

[0095] In S402, the radio wave acquisition unit 102 acquires a location signal related to entry into a store. FIG. 10 shows an image of the provision of advertising benefits in the advertising provision system according to this embodiment. The figure shows a case in which a user 2A views an advertisement and then visits a store related to the advertisement. When the user 2A (user terminal 2) approaches the door 6 of the advertised store, the user terminal 2 receives a transmission signal from the store beacon 7, and based on the transmission signal, an advertising provision app pre-installed on the user terminal 2 is launched (S403).

[0096] When the advertisement providing app receives a transmission signal (such as a command to start the app), that is, when the user terminal 2 is located within a predetermined area of ​​the door 6 of the advertised store, the radio wave acquiring unit 102 acquires a location signal indicating that the user terminal 2 has approached the door 6. The radio wave acquiring unit 102 acquires a location signal indicating that the user terminal 2 has approached the location from a detector (store beacon 7) installed in a location (here, the advertised store) related to the advertisement viewed by the user.

[0097] In S404, the viewing history and the location signal are determined. The providing unit 105 can determine that the user is viewing an advertisement in the elevator from the user ID and the beacon ID (and / or the history ID, the delivery ID, etc.), and can further determine that the user has visited the corresponding location from the user ID and the store beacon ID (and / or the history ID, the delivery ID, etc.).

[0098] Then, in S405, an advertising benefit is provided to the user. The providing unit 105 provides the advertising benefit to the user terminal 2 based on the location signal, the browsing history, and the advertising information. In this embodiment, the radio wave acquiring unit 102 acquires a location signal indicating that the user terminal 2 has approached the advertised store (door 6) from a store beacon 7 installed in the advertised store related to the viewed advertisement, and the providing unit 105 provides the advertising benefit to the user terminal 2 based on the location signal, the browsing history, and the advertising information. This makes it possible to provide the advertising benefit at an appropriate time to the user who viewed the advertisement, and as a result, the advertiser can achieve a more effective advertising effect than before.

[0099] Furthermore, when the user moves outside the elevator and enters the communication range (maximum 100m to 400m) of a store beacon installed in the advertising store of the target advertisement, the user receives a command to start the advertisement provision app (dedicated app). When the advertisement provision app is started, the terminal ID is transmitted, and the storage unit 12 refers to various data related to the user and provides the specific content (such as advertising benefits) to the user terminal 2 if a viewing flag is set. The access details for the viewing flag are recorded, and the viewing flag is released. The user can receive the content that is delivered only when the user comes into contact with the beacons at two locations.

[0100] For example, advertising benefits could include "You just passed by our store, bonus points added," "Get a discount coupon when you earn a certain number of points," "Get a special coupon for viewing our elevator ad," "Come to our store within the next 30 minutes and get half off all items," "Visit all participating stores for a special offer," etc. Furthermore, information such as user traffic information, number and frequency of visits, a list of points earned by users, and the range of user activity can be acquired and analyzed by an analysis unit (not shown) of the system.

[0101] In addition, in this embodiment, the browsing history includes the browsing time when the user terminal 2 viewed the advertisement, and the location signal includes the arrival time when the user terminal 2 arrived at the location, and the provision unit 105 can also provide advertising benefits to the user terminal 2 based on the browsing time and arrival time.

[0102] In this embodiment, advertising benefits are provided to users when they visit a store after viewing an advertisement in an elevator, but advertising benefits can also be provided to users, for example, when the user visits multiple locations related to the advertisement, i.e., when the user checks the beacon signals at multiple locations (when the user visits multiple locations).

[0103] Furthermore, in this embodiment, when information is distributed via a two-dimensional code on a paper notice posted in an elevator, contactless short-range wireless communication, or a beacon, accesses to advertisement viewing can be logged and saved in the storage unit 12, and the accumulated or analyzed data can be provided to the advertiser as advertisement response data. A unique parameter (such as a value indicating the user's visit history from the advertisement providing system, e.g., a visit history ID) generated by the advertisement providing system is assigned to a URL (e.g., a store's homepage) previously set by the advertiser to generate destination URL information and execute transfer. By receiving the unique parameter in the advertiser's content, the advertiser can be provided with the response record from the advertisement providing system 1.

[0104] As described above, the advertisement providing system 1 according to the present invention can provide advertisements (and advertising benefits) simply and effectively by utilizing property information and regional characteristics, and further executing predetermined processing using approach signals and location signals. In addition, the advertisement providing system 1 can also improve convenience for advertisers.

[0105] Furthermore, although the present embodiment has been described with respect to providing advertisements in elevators, the same effects as those of the present invention can be obtained when the advertisement providing system 1 is used in places other than elevators. [Explanation of symbols]

[0106] 1. Advertising system 2. User terminal 3. Advertiser terminal 4. Elevator 5. Beacon 6 doors 7 Store Beacons 10. Information processing equipment 11 Control section 12 Storage section 13 Communications Department 90 terminals (2 user terminals, 3 advertiser terminals) 91 Control Unit 92 Memory section 93 Communications Department 94 Input section 95 Output section 101 Registration Reception 102 Radio wave acquisition section 103 Extraction part 104 Display processing unit 105 Provision Department NW Network W10 display screen W20 map display screen W30 Elevator location W40 Property details display

Claims

1. An advertisement providing system that provides advertisements to elevator users, A storage unit, a radio wave acquisition unit, and an extraction unit are provided, The storage unit stores user information including residence and terminal information, and advertising information; the radio wave acquisition unit acquires, from a detector provided near the elevator, an approach signal indicating that the user terminal carried by the user has approached the elevator; the extraction unit extracts advertisement candidates for the user based on the proximity signal, the user information, and the advertisement information; Ad serving system.

2. The advertisement providing system further includes a display processing unit, The residence includes property information relating to all or any of the floor, layout, and age of the building in which the user resides; The advertising information is linked to regional characteristics of a predetermined area, The extraction unit extracts advertisement candidates for the user based on the property information and the regional characteristics; the display processing unit performs a display process on the extracted advertisement candidates and transmits the display process result to the user terminal; The advertisement providing system according to claim 1 .

3. the storage unit stores map information and elevator position information; the radio wave acquisition unit acquires a current location of an advertiser terminal possessed by an advertiser that provides an advertisement; the display processing unit performs a display process on a map in which the positions of elevators for which the advertiser can provide advertisements are visualized based on the current location, the map information, and the elevator position information, and transmits the display process result to the advertiser terminal; The advertisement providing system according to claim 1 .

4. The advertisement providing system further includes a registration accepting unit, the registration receiving unit receives, from the advertiser terminal, a selection input of an elevator visualized on the map, and associates the selected elevator with the advertisement information and stores it in the storage unit; The advertisement providing system according to claim 3 .

5. The advertisement providing system further includes a registration accepting unit, the registration receiving unit receives, from the advertiser terminal, a selection input of an elevator visualized on the map; the display processing unit processes display of detailed information about the selected elevator and transmits the display processing result to the advertiser terminal; The advertisement providing system according to claim 3 .

6. The advertisement providing system further includes a registration accepting unit and a providing unit, the storage unit stores advertising benefits provided under predetermined conditions in association with the advertising information; the registration accepting unit accepts a browsing history of advertisements viewed by the user terminal, associates the browsing history with advertisement information, and stores the association in the storage unit; the radio wave acquisition unit acquires, from a detector installed in a location related to the viewed advertisement, a location signal indicating that the user terminal has approached the location; the providing unit provides the advertising benefit to the user terminal based on the location signal, the browsing history, and the advertising information. The advertisement providing system according to claim 1 .

7. the browsing history includes a browsing time when the user terminal viewed the advertisement; the location signal includes an arrival time when the user terminal arrives at the location, the providing unit provides the advertising benefit to the user terminal based on the viewing time and the arrival time. The advertisement providing system according to claim 6 .

8. An advertisement providing method executed by an advertisement providing system that provides advertisements to elevator users, The advertisement providing system includes a storage unit, a radio wave acquiring unit, and an extracting unit, a step in which the storage unit stores user information including residence and terminal information and advertisement information; a step in which the radio wave acquiring unit acquires, from a detector provided near the elevator, an approach signal indicating that the user terminal carried by the user has approached the elevator; and a step in which the extraction unit extracts advertisement candidates for the user based on the proximity signal, the user information, and the advertisement information. Ad serving methods.

9. An advertisement providing program that provides advertisements to elevator users, The computer functions as a storage unit, a radio wave acquisition unit, and an extraction unit; The storage unit stores user information including residence and terminal information, and advertising information; the radio wave acquisition unit acquires, from a detector provided near the elevator, an approach signal indicating that the user terminal carried by the user has approached the elevator; the extraction unit extracts advertisement candidates for the user based on the proximity signal, the user information, and the advertisement information; Ad serving program.

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