Server, program, and game system

Abstract

To provide a server, a program, and a game system capable of proposing choices in a game according to an attribute of a user.SOLUTION: A user terminal 300 used by a user includes an advertisement selection determination part 132 for determining the presence or absence of advertisement selection information indicating that the user has selected a WEB advertisement related to a game G, and an option presentation part 135 for guiding the user to a virtual space W in a predetermined congestion state among a plurality of virtual spaces W provided by the game G according to the presence or absence of the advertisement selection information.SELECTED DRAWING: Figure 8

Description

[Technical Field]

[0001] The present invention relates to a server, a program, and a game system. [Background technology]

[0002] In recent years, social games have become available in which multiple people can play online in the same virtual space by accessing a server via the Internet from a program or website installed on a device such as a smartphone or PC.

[0003] Such social games often provide multiple virtual spaces because many users from all over the world participate online (see, for example, Patent Document 1).

[0004] Web advertising is also used as a means of promoting online games. Web advertising can control the display of advertisements, for example, by selecting advertisements to be displayed based on the attributes of target users, and can also collect information on user actions in response to displayed web advertisements (for example, transitions caused by selection operations such as clicking or tapping, or viewing of advertisements) (see, for example, Patent Document 2). [Prior art documents] [Patent documents]

[0005] [Patent Document 1] Japanese Patent Publication No. 2023-098275 [Patent Document 2] Japanese Patent Application Laid-Open No. 2013-258746 Summary of the Invention [Problem to be solved by the invention]

[0006] Incidentally, in social games where users select one virtual space from multiple virtual spaces to play, new users make their selection without having any previous history, so there are often no set selection criteria, such as selecting a virtual space randomly or unconsciously selecting a virtual space that is easy to see in the list, such as one with the word "NEW" next to it.

[0007] On the other hand, existing users may choose the virtual space they played in last time, but they may also choose a different virtual space based on the number of participants, as it is easier to form a party with a larger number of players.

[0008] This tends to result in a bias towards virtual spaces with a large number of participants and / or new virtual spaces, and even fewer people in virtual spaces with fewer participants or older virtual spaces.

[0009] Furthermore, users can be broadly divided into those who primarily play games for free, and those who find enjoyment in actively progressing through the game by paying. As a game operator, we want to increase motivation for the game by directing users who are more likely to pay to a virtual space with more active users.

[0010] Therefore, an object of the present invention is to provide a server, a program, and a game system that can suggest options in a game according to the attributes of a user. [Means for solving the problem]

[0011] The server of the present invention includes an advertisement selection determination unit that determines whether or not advertisement selection information indicating that the user has selected a web advertisement related to an online game is present on a user terminal used by the user, and an option presentation unit that guides the user to a virtual space that is in a predetermined crowded state from among multiple virtual spaces provided by the online game, depending on whether or not the advertisement selection information is present.

[0012] In addition, the program of the present invention causes a computer to execute, on a user terminal used by a user, an advertisement selection determination step of determining whether or not there is advertisement selection information indicating that the user has selected a predetermined web advertisement related to game G, and an option presentation step of guiding the user to a predetermined crowded virtual space W from among multiple virtual spaces W provided by game G, depending on whether or not there is the advertisement selection information.

[0013] The game system of the present invention includes an advertisement selection determination unit in a user terminal used by a user that determines whether or not advertisement selection information indicating that the user has selected a web advertisement related to an online game is present, and an option presentation unit that guides the user to a virtual space that is in a predetermined crowded state from among multiple virtual spaces provided by the online game, depending on whether or not the advertisement selection information is present. [Effects of the Invention]

[0014] According to the present invention having the above-described configuration, it is possible to provide a server, a program, and a game system that can suggest options in a game according to the attributes of a user. [Brief explanation of the drawings]

[0015] [Figure 1] 1 is a schematic diagram illustrating a game system according to an embodiment of the present invention. [Figure 2] FIG. 2 is a functional block diagram of a game server according to an embodiment of the present invention. [Figure 3] FIG. 2 is a functional block diagram of an advertisement server according to an embodiment of the present invention. [Figure 4] FIG. 2 is a functional block diagram of a user terminal according to an embodiment of the present invention. [Figure 5] FIG. 10 is a diagram showing a specific example of a game screen for existing users displayed on a user terminal according to an embodiment of the present invention. [Figure 6] FIG. 10 is a diagram showing a specific example of a game screen for a new user displayed on a user terminal according to an embodiment of the present invention. [Figure 7]10 is a flowchart illustrating an advertising process performed by the game system according to the embodiment of the present invention. [Figure 8] 10 is a flowchart showing a guidance process performed by the game system according to the embodiment of the present invention. [Figure 9] FIG. 1 is a block diagram showing the basic configuration of a computer. DETAILED DESCRIPTION OF THE INVENTION

[0016] Hereinafter, a game system 1 to which a game server 100 according to an embodiment of the present invention is applied will be described with reference to the drawings. In all the drawings describing the embodiment, the same components are denoted by the same reference numerals, and repeated description will be omitted.

[0017] <System configuration> FIG. 1 is a schematic diagram showing a game system 1 to which a game server 100 according to an embodiment of the present invention is applied.

[0018] The game system 1 includes a game server 100, an advertisement server 200, and multiple user terminals 300 (300(1), 300(2), ..., 300(N)). The game server 100, the advertisement server 200, and the user terminals 300 are connected to a network NW and can communicate with each other via the network NW. The network NW includes the Internet. The network NW may include a LAN (Local Area Network) and / or a WAN (Wide Area Network).

[0019] The game server 100, the advertisement server 200, and the user terminal 300 are each configured with one or more computers 900. The basic configuration of the computer 900 will be described later.

[0020] FIG. 2 is a functional block diagram of a game server 100 according to an embodiment of the present invention. The game server 100 includes a communication unit 110, a storage unit 120, and a processing unit 130. The game server 100 provides a social game G (hereinafter simply referred to as game G) to a user terminal 300 accessed via a network NW, in which multiple users can play online in the same virtual space. In this embodiment, the following description will be given taking as an example a case in which the user terminal 300 is a smartphone and the user needs to install an app for game G on the user terminal 300. The virtual space is also referred to as a world server, world, or virtual space server. The game server 100 provides multiple virtual spaces W (W1, W2, W3, ...) in game G. Each virtual space W has a set upper limit (capacity) on the number of users who can participate. After installing the app for game G, the user selects one of the multiple virtual spaces W to start game G and then progresses through game G.

[0021] The communication unit 110 is a network interface that communicates with the user terminal 300 via the network NW. The communication unit 110 passes data received from the user terminal 300 to the processing unit 130, and also transmits data generated by the processing unit 130 to the user terminal 300.

[0022] The storage unit 120 is configured using a storage device such as a magnetic hard disk, a semiconductor storage device, etc. The storage unit 120 stores user information required for the game server 100 to function, virtual space information of the game G, a database of combinations of user attribute information and advertising information (to be described later), application programs, etc.

[0023] The processing unit 130 includes, as functional units, a game providing unit 131, an advertisement selection determination unit 132, a user attribute determination unit 133, a new user determination unit 134, and an option presentation unit 135. The processing unit 130 executes an application program stored in the storage unit 120, thereby realizing each of these functional units and executing a guidance process. The guidance process executes a series of processes including an advertisement information selection determination step, a user attribute determination step, a new user determination step, and an option presentation step, which will be described later. These processes will be described in detail later.

[0024] The game providing unit 131 provides the user terminal 300 with a game G in which multiple users can log in via their own user terminals 300 and progress the activities of their own avatars in a virtual space W. When starting the game G (including resuming it after an interruption), the user selects one virtual space W from the multiple virtual spaces W.

[0025] The advertisement selection determination unit 132 determines whether or not there is advertisement selection information indicating that a predetermined web advertisement related to the game G has been selected (e.g., clicked or tapped). The advertisement selection information is, for example, a dynamic link, a deep link, or a link having a function equivalent to these.

[0026] A specific web advertisement for Game G is, for example, a web advertisement for promoting Game G, commissioned by a production company and / or operating company of Game G (hereinafter simply referred to as "production company") to an advertising company that uses the advertising server 200 to conduct advertising business. The production company can specify a combination of user attribute information and advertising information (web advertisement) for the request. Specifically, the production company can specify a combination of various user attributes (user attributes) or advertising objectives of the target users of the web advertisement and the web advertisement to be displayed. User attributes refer to user classifications such as age, gender, place of residence, interests, behavioral history, behavioral tendencies, personality, and device type, or indicate the strength, magnitude, or low / high of indicators related to the user's characteristics. For example, the user's level of interest in games in general, activity intensity, spending tendency, LTV (Life Time Value), CPI (Cost Per Install), etc. LTV is the customer lifetime value, and its calculation may include the retention rate and the amount charged per period. The retention rate indicates the player retention rate over a specific period, i.e., the percentage of players who remain in the game. CPI is an index that shows the advertising cost per game installation. Advertising purposes include, for example, new installations of games, confirmation and acquisition of user attributes, etc. User attributes (information) also include advertising purposes.

[0027] Dynamic links and deep links are URLs (Uniform Resource Locators) used to redirect to specific content or screens within a specific app. In this embodiment, they are used as URLs indicating the redirect destination of a web advertisement, and when a user selects a web advertisement in a web browser on the user terminal 300, the user transitions to an app (e.g., an app store) and / or screen for installing the game G. A deep link transitions directly to specific content if the app is installed when the user selects the link, but the link does not usually function if the app is not installed. When a user selects a dynamic link, if the app is not installed, the user is redirected to an app store, and transitions to specific content after installation.

[0028] By specifying a combination of a web advertisement (the advertisement selection information contained therein) and user attribute information indicating the user attributes of the target of the web advertisement and delivering the advertisement, it is possible to determine the user attribute information from the advertisement selection information stored in the user terminal 300 upon selection of the web advertisement.

[0029] The user attribute determination unit 133 determines the user attributes. Specifically, the user attribute determination unit 133 determines the user attributes based on advertisement selection information. The user attribute determination unit 133 determines the level of a predetermined behavioral tendency of the user (or the magnitude of a behavioral index). For example, the user may determine the level of the user's tendency to pay for games in general (multiple games, which may or may not include game G). Furthermore, for example, the user may determine the level of the user's frequency of play (or play time) for games in general. Furthermore, for example, the user may determine the level of the user's tendency to consume predetermined goods.

[0030] The new user determination unit 134 determines whether or not a user who has logged in to game G is a new user. Whether or not a user is a new user may be determined by logging in for the first time after new user registration, or by downloading and / or installing game G to the user terminal 300 for the first time.

[0031] Depending on the presence or absence of advertisement selection information, the option presentation unit 135 guides the user to a virtual space W in a predetermined crowded state from among the multiple virtual spaces W provided by the game G. Specifically, the option presentation unit 135 displays the virtual space W in the predetermined crowded state selected by the game server 100 in a manner that makes it easy for the user to select it on a virtual space selection screen displayed on the user terminal 300 when the user selects one virtual space W from the multiple virtual spaces W. Specific examples of the virtual space selection screen will be described later.

[0032] When the user terminal 300 has advertisement selection information related to the game G, the option presentation unit 135 may guide the user to a virtual space W that is less crowded.

[0033] If the user is a new user of the game G, the option presentation unit 135 may guide the user to a virtual space W that is less crowded.

[0034] The option presenting unit 135 may guide a user with a low tendency to pay to a virtual space W that is less crowded.

[0035] The option presenting unit 135 may guide users who are more likely to pay to a virtual space W that is more crowded.

[0036] 3 is a functional block diagram of an advertisement server 200 according to an embodiment of the present invention. The advertisement server 200 includes a communication unit 210, a storage unit 220, and a processing unit 230. The advertisement server 200 communicates with a user terminal 300 to acquire user attributes of a user who uses the user terminal 300, and displays, on the user terminal 300, a web advertisement related to a game G designated by a production company or the like in accordance with the user attributes.

[0037] The communication unit 210 is a network interface and communicates with the user terminal 300 via the network NW. The communication unit 210 passes data received from the user terminal 300 to the processing unit 230, and transmits data generated by the processing unit 230 to the user terminal 300. The communication unit 210 may communicate with the game server 100.

[0038] The storage unit 220 is configured using a storage device such as a magnetic hard disk, a semiconductor storage device, etc. The storage unit 220 stores a database of advertisement information and user attribute information, etc., which are necessary for the advertisement server 200 to function, application programs, etc.

[0039] The processing unit 230 includes, as functional units, a user attribute determination unit 231 and an advertisement provision unit 232. The processing unit 230 executes an application program stored in the storage unit 220, thereby realizing these functional units and executing advertisement processing. Details of this processing will be described later.

[0040] The user attribute determination unit 231 acquires attribute information of the user who uses the user terminal 300 .

[0041] The advertisement provision unit 232 displays a web advertisement for the game G that matches the user's attributes on the user terminal 300. The web advertisement includes advertisement selection information associated with the user attribute information.

[0042] 4 is a functional block diagram of a user terminal 300 according to an embodiment of the present invention. The user terminal 300 includes a communication unit 310, a storage unit 320, a control unit 330, a display unit 340, and an operation unit 350. The communication unit 310, the storage unit 320, the control unit 330, the display unit 340, and the operation unit 350 are electrically connected to one another via a communication bus 360. The user terminal 300 is a terminal such as a smartphone, a tablet terminal, or a PC that can access the game server 100 via an installed program and thereby play a game together with other user terminals 300.

[0043] <Screen example> Next, an example of a screen of the game G provided by the game server 100 will be described.

[0044] FIG. 5 is a diagram showing a screen D400 as a specific example of a virtual space selection screen for existing users displayed on the user terminal 300 according to an embodiment of the present invention.

[0045] The screen D400 is an interface that allows the user to select a "world" as the virtual space W of the game G. The screen D400 has arranged thereon a title string "World Selection," a main area D410, a sub-area D420, and a close button D430. The main area D410 is arranged in a size (range, area) and position on the screen D400 that is easy for the user to use, so as to visually attract the user's attention, and has the function of encouraging the user to make a selection. The sub-area D420 is relatively small compared to the main area D410, and has the function of presenting auxiliary information to the user. Note that on the screen D400, a short string of numbers following the W is an identifier for the virtual space W; for example, "W99" means "World 99."

[0046] The main area D410 has arranged therein a button D411 for selecting world 99 together with the character string "Last login" and a button D412 for selecting world 123 together with the character string "Recommended".

[0047] Button D411 displays the string "W99" indicating World 99, an icon image set by the user, the string "Yamada" as the user nickname, and the string "Rank 50" indicating the user's current rank.

[0048] The button D412 has the text "NEW" indicating that this is a new world provided in game G and the text "W123" indicating that this is world 123.

[0049] Sub-area D420 has arranged therein a title character string of "World List" and buttons (D421, D422, D423, . . . ) indicating a plurality of selectable world groups.

[0050] Fig. 6 is a diagram showing a screen D401 as a specific example of a virtual space selection screen for new users displayed on the user terminal 300 according to an embodiment of the present invention. In Fig. 6, the same components as those in the screen D400 for existing users shown in Fig. 5 are denoted by the same reference numerals. Only the differences from the screen D400 for existing users will be described below.

[0051] Screen D401 is an interface that allows the user to select a world as the virtual space W of the game G, similar to screen D400.

[0052] The main area D410 includes the word "Recommended" followed by multiple world selection buttons, including first a button D413 for selecting world 108 and then a button D414 for selecting world 121.

[0053] The button D413 has the character string "W108" displayed thereon, indicating that this is World 108.

[0054] The button D414 has the text "NEW" indicating that this is a new world provided in game G and the text "W121" indicating that this is world 121.

[0055] In this way, screens D400 and D401 display one or more worlds selected by the game server 100 as "recommended" worlds with priority. That is, the game server 100 can change the worlds to be displayed as "recommended" worlds with priority depending on the user. For example, the worlds to be displayed as "recommended" worlds can be determined based on whether the user selected a web advertisement, whether the user has a specific user attribute, whether the user is a new user, or a combination of these, and the worlds can be displayed in a manner that makes it easy for the user to select a recommended world, thereby guiding the user to select a recommended world. When displaying multiple worlds as "recommended," the display priority order can be determined according to a predetermined algorithm, and the layout, size, scope, emphasis of text, addition of additional information, and the like can be changed according to the priority order. The predetermined algorithm can be, for example, the order of the worlds' establishment dates (or oldest), the order of the worlds' registered users (or most), or a combination of these.

[0056] <System Operation> Next, the operation of the game system 1 having the above-described configuration and functions will be described using a flowchart. In the following description, it is assumed that user A is using the user terminal 300.

[0057] FIG. 7 is a flowchart showing the advertisement process by the game system 1 according to the embodiment of the present invention.

[0058] In step S101, the advertisement server 200 communicates with the user terminal 300 and acquires user attribute information of user A of the user terminal 300. The advertisement server 200 may acquire identification information such as an identifier of the user terminal 300 from the user terminal 300, and acquire the user attribute information by referring to a database of user attribute information associated with the user identification information stored in the storage unit 220.

[0059] In step S102, the advertisement server 200 determines advertisement information by referring to a database containing combinations of user attribute information and advertisement information related to game G stored in the storage unit 220 based on the user attribute information of user A acquired in step S101, and transmits the determined advertisement information to the user terminal 300. The user terminal 300 receives the advertisement information. The advertisement information includes advertisement selection information. The advertisement information may also include user attribute information.

[0060] In step S103, the user terminal 300 displays the advertising information received in step S102.

[0061] In step S104, user A can select (e.g., click or tap) the advertising information displayed on the user terminal 300 in step S103. If user A selects advertising information (YES), the process proceeds to step S105. If user A does not select advertising information (NO), the process ends.

[0062] In step S105, the user terminal 300 stores the advertisement selection information included in the advertisement information in the user terminal 300.

[0063] FIG. 8 is a flowchart showing the guidance process performed by the game system 1 according to the embodiment of the present invention.

[0064] In step S201, the game server 100 starts up the application of the game G in response to an operation by the user A on the user terminal 300.

[0065] In step S202, the advertisement selection determination unit 132 of the game server 100 determines whether advertisement selection information is present in the user terminal 300 (advertisement selection information determination step). If the determination result is true (YES), that is, if advertisement selection information is present, the process proceeds to step S203. On the other hand, if the determination result is false (NO), that is, if advertisement selection information is not present, the process proceeds to step S208.

[0066] In step S203, i.e., if it is determined in step S202 that advertisement selection information is present, the user attribute determination unit 133 of the game server 100 determines whether or not user A has a low tendency to pay based on the advertisement selection information (user attribute determination step). If the determination result is true (YES), i.e., user A has a low tendency to pay, the process proceeds to step S205. On the other hand, if the determination result is false (NO), i.e., user A does not have a low tendency to pay, the process proceeds to step S204.

[0067] In step S204, that is, if user A's tendency to pay is not low, the user attribute determination unit 133 of the game server 100 determines whether user A's tendency to pay is high based on the advertisement selection information (user attribute determination step). If the determination result is true (YES), that is, if user A's tendency to pay is high, the process proceeds to step S207. On the other hand, if the determination result is false (NO), that is, if user A's tendency to pay is not high, the process proceeds to step S208.

[0068] In step S205, i.e., if it is determined in step S203 that user A has a low tendency to pay, the user attribute determination unit 133 of the game server 100 determines whether user A is a new user or not (new user determination step). If the determination result is true (YES), i.e., if user A is a new user, the process proceeds to step S206. On the other hand, if the determination result is false (NO), i.e., if user A is not a new user, the process proceeds to step S208.

[0069] In step S206, i.e., when it is determined in step S205 that user A is a new user, the option presenting unit 135 of the game server 100 displays a virtual space selection screen on the user terminal 300 for selecting a virtual space W, giving priority to a less congested virtual space W. For user A, who is a new user, for example, a screen D401 for new users shown in Fig. 6 is displayed. In this case, for "recommended," only existing virtual spaces (D413, etc.) may be displayed without displaying new virtual spaces (D414, etc.).

[0070] In step S207, that is, if it is determined in step S204 that user A has a high tendency to pay, the option presenting unit 135 of the game server 100 displays the virtual space selection screen on the user terminal 300, giving priority to the highly congested virtual space W.

[0071] In step S208, that is, if user A's tendency to pay is neither low nor high, the option presenting unit 135 of the game server 100 displays a normal virtual space selection screen on the user terminal 300. The normal display may, for example, use the default settings of the game G, or randomly determine a virtual space W to be preferentially displayed, etc.

[0072] In step S209, the game server 100 receives the virtual space W selected by the user A on the user terminal 300.

[0073] In step S210, the game providing unit 131 of the game server 100 provides the game G in the virtual space W received in step S209 to the user terminal 300.

[0074] <Basic computer configuration> 9 is a block diagram showing the basic hardware configuration of a computer 900. The computer 900 has a control unit 901, a storage unit 902, a communication unit 903, an input unit 904, and an output unit 905. The control unit 901, the storage unit 902, the communication unit 903, the input unit 904, and the output unit 905 are electrically connected to one another via a communication bus 910.

[0075] The control unit 901 includes a CPU (Central Processing Unit, also called a processor), and is a device that controls each unit of the computer 900 and also reads and executes various programs stored in the storage unit 902.

[0076] The storage unit 902 includes a main storage device such as a dynamic random access memory (DRAM) and an auxiliary storage device such as a hard disk, and is a device that stores various programs for executing the operating system and various applications of the computer 900, as well as data used by these programs. The processes shown in the various flowcharts described above are realized by the control units 901 of the respective computers constituting the game server 100, the advertisement server 200, and the user terminal 300 executing programs stored in their respective storage units 902.

[0077] The communication unit 903 is a device for communicating with external devices, and transmits and receives data according to instructions from the control unit 901. Each of the computers constituting the game server 100, the advertisement server 200, and the user terminal 300 uses this communication unit 903 to communicate with other devices including the network NW shown in FIG.

[0078] The input unit 904 is a device that receives input from outside and supplies it to the control unit 901, and is configured to include, for example, a keyboard, a mouse, a touch panel, and a camera. The output unit 905 is a device that outputs the processing results of the control unit 901 to the outside, and is configured to include, for example, a display and a speaker.

[0079] <Program> Here, a program for realizing each functional unit of the game server 100 according to this embodiment will be described.

[0080] The game server 100 is implemented in a computer 900. The operation of each component of the game server 100 is stored in the form of a program in the auxiliary storage device of the storage unit 902. The control unit 901 reads the program from the auxiliary storage device of the storage unit 902, loads it into the main storage device of the storage unit 902, and executes the above-mentioned processing in accordance with the program. The control unit 901 also allocates a storage area corresponding to the above-mentioned storage unit 120 in the main storage device of the storage unit 902 in accordance with the program.

[0081] Specifically, the program is a program to be executed by a computer having a processor and a memory unit in a computer 900, and the program causes the computer to execute an advertisement selection determination process for determining whether or not advertisement selection information indicating that the user has selected a predetermined web advertisement related to the game G is present on the user terminal 300 used by the user, and an option presentation process for guiding the user to a predetermined crowded virtual space W from among the multiple virtual spaces W provided by the game G, depending on whether or not the advertisement selection information is present.

[0082] The auxiliary storage device of storage unit 902 is an example of a non-transitory tangible medium. Other examples of non-transitory tangible media include a magnetic disk, a magneto-optical disk, a CD-ROM, a DVD-ROM, and a semiconductor memory connected via input unit 904. Furthermore, when this program is distributed to computer 900 via network NW, computer 900 that receives the program may load the program into the main storage device of storage unit 902 and execute the above-described processing.

[0083] The program may also be a program for realizing some of the above-described functions. Furthermore, the program may be a so-called differential file (differential program) that realizes the above-described functions in combination with another program already stored in the auxiliary storage device of the storage unit 902.

[0084] According to the game system 1 according to the present embodiment described above, options in the game G can be suggested according to the attributes of the user. By selecting the advertisement and preferentially presenting a less congested virtual space W to new users or users who have newly installed the software, and encouraging them to participate, the number of participants in the less congested virtual space W can be increased, and the less congested virtual space W can be activated. As a result, the motivation for the game G can be improved not only for the new user but also for other users who participate in the virtual space W. Furthermore, the game server 100 can level out the number of participants among multiple virtual spaces W. In addition, the same effect can be obtained by preferentially presenting the less crowded virtual space W to users who have a low tendency to pay, and encouraging them to participate. On the other hand, by preferentially presenting a highly congested virtual space W with many active users to a user who has a high tendency to pay, and encouraging them to participate, the motivation of the user can be maintained or improved.

[0085] The present invention is not limited to the above-described embodiment, and various modifications can be adopted.

[0086] For example, in the guidance process of the above embodiment, steps S203 and S204 may be omitted, and after it is determined that advertisement selection information is present in the advertisement selection information determination step of step S202, the process may proceed to the new user determination step of step S205 to determine whether or not the user is a new user.

[0087] Furthermore, if there is only one piece of advertising information distributed at the same time for game G, the user attributes of the target of the advertising information are also uniquely determined. Therefore, in the guidance process of the above embodiment, steps S203 to S205 may be omitted, and if it is determined in the advertising selection information determination process of step S202 that advertising selection information exists, the process may proceed to step S206, and if it is determined that advertising selection information does not exist, the process may proceed to step S208.

[0088] In the guidance process of the game system 1 according to the above embodiment, the level of the tendency to pay is used as the user attribute, but other user attributes may be used. For example, the level of LTV (including the retention rate or the amount paid per period) or CPI may be used.

[0089] Furthermore, in the game system 1 according to the above embodiment, the game server 100 and the advertisement server 200 are provided independently, but they may be integrated.

[0090] In the guidance process of the above embodiment, step S204 may be omitted, and if step S203 returns false (NO), the process may proceed to step S208. That is, only the determination that the charging tendency is low may be performed.

[0091] Furthermore, in the game system 1 according to the above embodiment, the virtual spaces to which users are directed are classified according to their congestion levels, but instead of or in addition to this, they may be classified according to the number of active users. This can promote competitive interaction among users and improve users' motivation for the game G.

[0092] (Addendum) The following additional notes are about the features of the above-described embodiment. (Appendix 1) an advertisement selection determination unit in a user terminal used by a user, which determines whether advertisement selection information indicating that the user has selected a web advertisement related to an online game is present; an option presentation unit that guides the user to a virtual space in a predetermined crowded state among a plurality of virtual spaces provided by the online game, depending on whether or not the advertisement selection information is present; A server comprising: This allows options in the game G to be suggested according to the user's attributes linked to the advertising information. (Appendix 2) When the advertisement selection information is present, the option presentation unit guides the user to a less crowded virtual space. The server described in Appendix 1. This allows users to be divided into a group that has selected the advertisement information and a group that has not, and a predetermined virtual space can be proposed to each group. (Appendix 3) When the user is a new user of the online game, the option presentation unit guides the user to a less crowded virtual space. A server as described in Appendix 1 or 2. This allows users to be divided into a new user group and other user groups, and a predetermined virtual space can be proposed to each group. (Appendix 4) a user attribute determination unit that determines the user attribute of the user based on the web advertisement. 1. A server according to any one of claims 1 to 3. This allows classification into groups according to user attributes. (Appendix 5) and a user attribute determination unit that determines whether the user is prone to paying based on the web advertisement. 5. A server according to any one of claims 1 to 4. This allows users to be divided into groups based on their billing tendencies, and a predetermined virtual space can be proposed to each group. (Appendix 6) the option presentation unit guides the user with a low tendency to pay to a less crowded virtual space. A server as described in Appendix 5. This allows for activation of a less crowded virtual space. (Appendix 7) the option presentation unit guides the user who has a high tendency to pay to a highly crowded virtual space. A server as described in Appendix 5. This can improve the motivation of users who tend to pay. (Appendix 8) and a user attribute determination unit that determines the level of the user's LTV (including the continuation rate or the amount charged per period) based on the web advertisement. 8. A server according to any one of claims 1 to 7. This allows users to be divided into groups based on their LTV (including their retention rate or the amount charged per period), and a specific virtual space can be proposed to each group. (Appendix 9) and a user attribute determination unit that determines whether the CPI of the user is high or low based on the web advertisement. 9. A server according to any one of claims 1 to 8. This allows users to be divided into groups based on their CPI, and a specific virtual space can be proposed to each group. (Appendix 10) the option presentation unit guides the player to the virtual space in the predetermined crowded state when the online game is started. 10. A server according to any one of claims 1 to 9. This provides an opportunity to guide the user to a predetermined virtual space. (Appendix 11) the option presentation unit preferentially presents the server in the predetermined congestion state on a virtual space selection screen of the user terminal; 11. The server of any of claims 1 to 10. This allows the display to be such that the user can easily select a desired virtual space. (Appendix 12) The advertisement selection information is a dynamic link and / or a deep link. 12. A server according to any one of claims 1 to 11. (Appendix 13) The system further includes a storage unit that stores the association between the web advertisement and the user attribute. A server as described in Appendix 4. (Appendix 14) an advertisement selection determination step of determining whether or not advertisement selection information indicating that the user has selected a web advertisement related to an online game is present in a user terminal used by the user; an option presenting step of guiding the user to a virtual space in a predetermined crowded state among a plurality of virtual spaces provided by the online game, depending on whether or not the advertisement selection information is present; A program that causes a computer to execute the following. (Appendix 15) an advertisement selection determination unit in a user terminal used by a user, which determines whether advertisement selection information indicating that the user has selected a web advertisement related to an online game is present; an option presentation unit that guides the user to a virtual space in a predetermined crowded state among a plurality of virtual spaces provided by the online game, depending on whether or not the advertisement selection information is present; A game system comprising: [Explanation of symbols]

[0093] 1: Game System 100: Game server 110: Communications Department 120: Storage section 130: Processing section 131: Game Provider 132: Advertisement selection determination unit 133: User attribute determination unit 134: New user determination unit 135: Option presentation section 200: Ad Server 210: Communications Department 220: Storage section 230: Processing section 231: User attribute determination unit 232: Advertising Department 300: User terminal D400:Screen D401 :Screen D410: Main area D420: Subarea NW: Network W: Virtual Space

Claims

1. an advertisement selection determination unit that determines whether advertisement selection information indicating that the user has selected a web advertisement related to an online game is present in a user terminal used by the user; an option presentation unit that guides the user to a virtual space in a predetermined crowded state among a plurality of virtual spaces provided by the online game, depending on whether or not the advertisement selection information is present; A server comprising:

2. When the advertisement selection information is present, the option presentation unit guides the user to a less crowded virtual space. The server of claim 1 .

3. When the user is a new user of the online game, the option presentation unit guides the user to a less crowded virtual space.

3. The server according to claim 1 or 2.

4. and a user attribute determination unit that determines the user attribute of the user based on the web advertisement. The server of claim 1 .

5. and a user attribute determining unit that determines whether the user has a tendency to charge based on the web advertisement. The server of claim 1 .

6. the option presentation unit guides the user with a low tendency to pay to a less crowded virtual space. The server of claim 5.

7. the option presentation unit guides the user who has a high tendency to pay to a highly crowded virtual space. The server of claim 5.

8. and a user attribute determination unit that determines whether the user's LTV, including the retention rate or the amount charged per period, is high or low based on the web advertisement. The server of claim 1 .

9. and a user attribute determination unit that determines whether the CPI of the user is high or low based on the web advertisement. The server of claim 1 .

10. the option presentation unit guides the player to the virtual space in the predetermined crowded state when the online game is started. The server of claim 1 .

11. the option presentation unit preferentially presents the server in the predetermined congestion state on a virtual space selection screen of the user terminal; The server of claim 1 .

12. the advertisement selection information is a dynamic link and / or a deep link; The server of claim 1 .

13. The method further includes a storage unit that stores the association between the web advertisement and the user attribute. The server of claim 4.

14. an advertisement selection determination step of determining whether or not advertisement selection information indicating that the user has selected a web advertisement related to an online game is present in a user terminal used by the user; an option presenting step of guiding the user to a virtual space in a predetermined crowded state among a plurality of virtual spaces provided by the online game, depending on whether or not the advertisement selection information is present; A program that causes a computer to execute the following.

15. an advertisement selection determination unit that determines whether advertisement selection information indicating that the user has selected a web advertisement related to an online game is present in a user terminal used by the user; an option presentation unit that guides the user to a virtual space in a predetermined crowded state among a plurality of virtual spaces provided by the online game, depending on whether or not the advertisement selection information is present; A game system comprising:

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