Server, program, and game system

Abstract

To provide a server, a program, and a game system capable of proposing choices in a game according to an attribute of a user.SOLUTION: A user terminal 300 used by a user includes an advertisement selection determination part 132 for determining the presence or absence of advertisement selection information indicating that the user has selected a WEB advertisement related to a game G, and an option presentation part 135 for guiding the user to a virtual space W in a predetermined congestion state among a plurality of virtual spaces W provided by the game G according to the presence or absence of the advertisement selection information.SELECTED DRAWING: Figure 8

Description

[Technical Field]

[0001] The present invention relates to a server, a program, and a game system. [Background technology]

[0002] In recent years, the number of programs and websites installed on devices such as smartphones and PCs has increased. By accessing the server via the Internet from Social games that can be played in a virtual space are offered.

[0003] These social games are played online by many users from all over the world. In many cases, multiple virtual spaces are provided (see, for example, Patent Document 1).

[0004] In addition, web advertising is used as a means of promoting online games. In advertising, the attributes of the target users are used to select the advertisements to be displayed, and so on. It is possible to control the display of web advertisements and to control the user's actions (e.g., clicks) in response to the displayed web advertisements. It can collect information on transitions caused by selection operations such as clicking or tapping, and viewing of advertisements (for example, See, for example, Patent Document 2. [Prior art documents] [Patent documents]

[0005] [Patent Document 1] Japanese Patent Publication No. 2023-098275 [Patent Document 2] Japanese Patent Application Laid-Open No. 2013-258746 Summary of the Invention [Problem to be solved by the invention]

[0006] By the way, in a social game, a user selects one virtual space from multiple virtual spaces and then plays. In a mobile game, new users make selections without any previous experience, so it is difficult to navigate the virtual space. Select randomly or select virtual spaces with "NEW" to make them more visible in the list. There are often no specific selection criteria, such as conscious choice.

[0007] On the other hand, existing users may choose the virtual space they played in last time, while others may choose the virtual space they played in last time. Since it is easier to form a party with a larger number of participants, we decided to use the number of participants as the criterion for the number of participants. A different virtual space may be selected.

[0008] This can lead to a bias towards virtual spaces with many participants and / or new virtual spaces, resulting in a decrease in participants. Virtual spaces with few participants or older virtual spaces tend to have even fewer participants. .

[0009] In addition, there are two types of users: those who mainly play games for free and those who pay to play more. Users who find enjoyment in actively progressing through the game can be broadly divided into those who are As an operator, we want to attract users who are more likely to pay and have more active users. By guiding players into a virtual space, we hope to increase their motivation to play the game.

[0010] Therefore, the present invention is capable of proposing options in a game according to the attributes of the user. The purpose is to provide a server, program, and game system that can [Means for solving the problem]

[0011] The server according to the present invention is a server that allows a user to access a user terminal used by the user through an online Advertisements that determine whether or not there is ad selection information indicating that an in-game web ad has been selected a selection determination unit that determines whether or not the advertisement selection information is present, and Presents options to guide users to a virtual space with a specified level of congestion from among the multiple virtual spaces provided by the team. It comprises a section.

[0012] The program according to the present invention is also a program for executing a program for a user in a user terminal used by the user. Determine whether or not there is advertisement selection information indicating that a user has selected a predetermined web advertisement related to the game G. an advertisement selection determination step of determining whether or not the advertisement selection information is present; and Among the multiple virtual spaces W provided by the MU G, there are options to guide users to a virtual space W with a specified level of congestion. The computer is caused to execute the presenting step.

[0013] The game system according to the present invention is a game system in which a user uses a user terminal. , and determine whether or not there is advertisement selection information indicating that a web advertisement related to an online game has been selected. an advertisement selection determination unit that determines whether or not the advertisement selection information is present; A selection of virtual spaces that are provided by LINE GAME that will guide you to a virtual space with a predetermined level of congestion. and an option presentation unit. [Effects of the Invention]

[0014] According to the present invention having the above-described configuration, options in a game are provided according to the attributes of the user. We can provide servers, programs, and game systems that can be proposed. do. [Brief explanation of the drawings]

[0015] [Figure 1] 1 is a schematic diagram illustrating a game system according to an embodiment of the present invention. [Figure 2] FIG. 2 is a functional block diagram of a game server according to an embodiment of the present invention. [Figure 3] FIG. 2 is a functional block diagram of an advertisement server according to an embodiment of the present invention. [Figure 4] FIG. 2 is a functional block diagram of a user terminal according to an embodiment of the present invention. [Figure 5] FIG. 10 is a diagram showing a specific example of a game screen for existing users displayed on a user terminal according to an embodiment of the present invention. [Figure 6] FIG. 10 is a diagram showing a specific example of a game screen for a new user displayed on a user terminal according to an embodiment of the present invention. [Figure 7] 10 is a flowchart illustrating an advertising process performed by the game system according to the embodiment of the present invention. [Figure 8] 10 is a flowchart showing a guidance process performed by the game system according to the embodiment of the present invention. [Figure 9] FIG. 1 is a block diagram showing the basic configuration of a computer. DETAILED DESCRIPTION OF THE INVENTION

[0016] Hereinafter, with reference to the drawings, a game server 100 according to an embodiment of the present invention will be described. The game system 1 will be described. In all the drawings illustrating the embodiment, common components are The same reference numerals are used to denote the same components, and repeated explanations will be omitted.

[0017] <System configuration> FIG. 1 shows a game system 1 to which a game server 100 according to an embodiment of the present invention is applied. FIG.

[0018] The game system 1 includes a game server 100, an advertisement server 200, and a plurality of user terminals. 300 (300(1), 300(2), ..., 300(N)). 100, an advertisement server 200, and a user terminal 300 are connected to a network NW. They can communicate with each other via the network NW. The network NW includes LAN (Local Area Network) and / or WA N (Wide Area Network).

[0019] The game server 100, the advertisement server 200, and the user terminal 300 each include one or more The basic configuration of the computer 900 will be described later. .

[0020] FIG. 2 is a functional block diagram of the game server 100 according to the embodiment of the present invention. The server 100 includes a communication unit 110, a storage unit 120, and a processing unit 130. The server 100 transmits online information to a user terminal 300 that accesses the server 100 via a network NW. Social games G (hereinafter simply referred to as game G) that allow multiple users to play in the same virtual space. In this embodiment, the user terminal 300 is a smartphone. The user needs to install the application for game G on the user terminal 300. The virtual space is a world server, a world, a virtual space server, In the game G, the game server 100 creates multiple virtual spaces W (W1, W2 , W3, ...). Each virtual space W has a limit (capacity) on the number of users who can participate. After installing the Game G app, the user must first The player selects one virtual space W from among multiple virtual spaces W and then proceeds with the game G.

[0021] The communication unit 110 is a network interface and communicates with users via a network NW. The communication unit 110 communicates with the user terminal 300. The communication unit 110 processes data received from the user terminal 300. The processing unit 130 then transmits the generated data to the user terminal 300. .

[0022] The storage unit 120 is configured using a storage device such as a magnetic hard disk or a semiconductor storage device. The storage unit 120 stores user information required for the game server 100 to function, Data such as virtual space information for Game G, and a combination of user attribute information and advertising information (described later) Stores the base, application programs, etc.

[0023] The processing unit 130 includes, as functional units, a game providing unit 131 and an advertisement selection determining unit 132. a user attribute determination unit 133, a new user determination unit 134, and an option presentation unit 135. The processing unit 130 executes the application program stored in the storage unit 120. By executing the above, each of these functional units is realized and performs the guidance process. The steps are the advertising information selection determination step, the user attribute determination step, the new user determination step, and the option selection step, which will be described later. The details of these processes will be described later.

[0024] The game providing unit 131 allows multiple users to log in via their own user terminals 300. By doing so, a game G is provided to the user terminal 300, in which each user can progress the activities of their avatar in the virtual space W. When starting a game G (including resuming after an interruption), the user can select from multiple virtual spaces W. Select virtual space W from the list.

[0025] The advertisement selection determination unit 132 selects a predetermined web advertisement related to the game G (for example, The presence or absence of advertisement selection information indicating that the user has clicked or tapped the advertisement is determined. For example, dynamic links, deep links, or links with equivalent functionality. be.

[0026] The prescribed web advertisements for Game G include, for example, Game G production companies and / or An operating company (hereinafter simply referred to as a production company, etc.) uses the advertisement server 200 to carry out an advertisement business. This is a web advertisement commissioned by an advertising company to promote the game G. Companies etc. make requests by specifying a combination of user attribute information and advertising information (web advertising) Specifically, various attributes of users targeted by web advertising (user attributes) can be Specify the combination of advertising purpose and the web advertisement to be displayed when making a request. User attributes include age, gender, place of residence, interests, behavioral history, behavioral tendencies, Strengthening of indicators related to user characteristics, such as user status, device type, etc. It indicates the level of interest in games in general, such as weak, strong, weak, or strong. , behavior intensity, billing tendency, LTV (Life Time Value), CPI (Cost Per Install), etc. LTV is the lifetime value of a customer, and its calculation includes the retention rate and the amount charged per period. Retention rate indicates the percentage of players who remain in the game over a specific period of time. CPI is the percentage of time a game stays in the game. It is an indicator of advertising costs. Advertising purposes include, for example, new installations of games, User attributes (information) also include advertising purposes.

[0027] Dynamic links and deep links are used to link to specific content within a specific app or is the URL (Uniform Resource Locator) used to redirect to the screen In this embodiment, the URL is used as a redirect destination for the web advertisement, and the user By selecting a web advertisement in a web browser on the user terminal 300, Apps (e.g., app stores) and / or screens for installing apps Deep links are used when the app is installed and the user clicks on the link. If the app is not installed, you will be redirected directly to a specific content. Dynamic links are links that are created when a user selects a link. If the app is not installed, you will be redirected to the app store to install it. Then, you will be redirected to specific content.

[0028] Web advertisements (including advertisement selection information) and the user attributes of the target of said web advertisements By specifying a combination of user attribute information indicating By selecting an EB advertisement, user attribute information is stored in the user terminal 300 from the advertisement selection information. can be determined.

[0029] The user attribute determination unit 133 determines the user attribute. The user attribute determination unit 133 determines the user attribute based on the advertisement selection information. Determine whether a user's behavioral tendency is high or low (or whether a behavioral index is high or low). For games in general (multiple games, which may or may not include Game G) In addition, for example, the level of the user's tendency to pay for games in general may be determined. The frequency of playing (or playing time) may be determined. The magnitude of the consumption tendency may be determined.

[0030] The new user determination unit 134 determines whether a user who has logged in to the game G is a new user. Whether or not a user is a new user is determined by the first login after new user registration. Alternatively, the game G may be downloaded and / or installed on the user terminal 300 for the first time. It may also be determined by whether or not the

[0031] The option presenting unit 135 presents the user with the game G to be provided depending on the presence or absence of the advertisement selection information. The user is guided to a virtual space W that is in a predetermined crowded state among the multiple virtual spaces W. The option presenting unit 135 is configured to present the user with a virtual space W when the user selects one virtual space W from a plurality of virtual spaces W. In the virtual space selection screen displayed on the user terminal 300, the game server 100 is selected. The selected virtual space W in a predetermined crowded state is displayed in a manner that makes it easy for the user to select. A specific example of the selection screen will be described later.

[0032] If the user terminal 300 has advertisement selection information related to the game G, the option presentation unit 135 Alternatively, the user may be guided to a less crowded virtual space W.

[0033] The option presentation unit 135 may be configured to present the user with a selection of a game G if the user is a new user of the game G. It may also be guided to a virtual space W in a low state.

[0034] The option presenting unit 135 guides users with a low tendency to pay to a virtual space W with a low congestion state. Good too.

[0035] The option presenting unit 135 guides users who have a high tendency to pay to a highly crowded virtual space W. Good too.

[0036] FIG. 3 is a functional block diagram of the advertisement server 200 according to the embodiment of the present invention. The advertisement server 200 includes a communication unit 210, a storage unit 220, and a processing unit 230. 200 communicates with the user terminal 300 and acquires the user attributes of the user who uses the user terminal 300. The system acquires user attributes and displays web advertisements related to games designated by production companies, etc., according to the user's attributes. The result is displayed on the user terminal 300.

[0037] The communication unit 210 is a network interface and communicates with users via the network NW. The communication unit 210 communicates with the user terminal 300. The communication unit 210 processes data received from the user terminal 300. The processing unit 230 then transmits the generated data to the user terminal 300. The communication unit 210 may communicate with the game server 100.

[0038] The storage unit 220 is configured using a storage device such as a magnetic hard disk or a semiconductor storage device. The storage unit 220 stores the advertisement information and the advertisement information required for the advertisement server 200 to function. It stores a database of user attribute information, application programs, etc.

[0039] The processing unit 230 includes, as functional units, a user attribute determination unit 231 and an advertisement provision unit 232. The processing unit 230 executes the application program stored in the storage unit 220. By executing the program, each of these functional units is realized and performs advertisement processing. The details of this process will be described later.

[0040] The user attribute determination unit 231 acquires attribute information of the user who uses the user terminal 300. .

[0041] The advertisement provision unit 232 provides the user terminal 300 with advertisements related to the game G that match the attributes of the user. Web advertisements are displayed. The web advertisements include advertisement selection information associated with user attribute information. nothing.

[0042] 4 is a functional block diagram of a user terminal 300 according to an embodiment of the present invention. The terminal 300 includes a communication unit 310, a storage unit 320, a control unit 330, a display unit 340, and an operation unit. The device includes a communication unit 310, a storage unit 320, a control unit 330, a display unit 340, and The operation unit 350 is electrically connected to each other via a communication bus 360. 300 is installed on, for example, a smartphone, a tablet terminal, or a PC. By accessing the game server 100 via a program, other user terminals 300 It is a device that allows you to play games together.

[0043] <Screen example> Next, an example of a screen of the game G provided by the game server 100 will be described.

[0044] FIG. 5 shows a virtual screen for an existing user displayed on the user terminal 300 according to the embodiment of the present invention. FIG. 10 is a diagram showing a screen D400 as a specific example of a space selection screen.

[0045] The screen D400 is an image in which the user can select a "world" as the virtual space W of the game G. The D400 screen has the title string "World Selection" and the main area. A main area D410, a sub-area D420, and a close button D430 are arranged. The display area D410 is a portion of the screen D400 that is visually focused on by the user to make it easier for the user to focus their attention. The function of arranging the screen in a size (range, area) and position that is easy for the user to use, and prompting the user to make a selection The sub-region D420 is relatively small compared to the main region D410 and has an auxiliary It has the function of presenting information to the user. On the screen D400, the number following W is displayed. The short string displayed is the identifier of the virtual space W, for example, "W99" stands for "World 99" means.

[0046] Main area D410 selects World 99 with the string "Last Login" button D411 for selecting the world 123 with the word "recommended" A button D412 is provided.

[0047] The button D411 has the text "W99" which indicates that it is World 99, and the user The icon image you set, the character string "Yamada" as the user nickname, and the user The text "Rank 50" is displayed, indicating the user's current rank.

[0048] Button D412 has a " " mark on it, indicating that it is a new world being offered in game G. NEW" and "W123" indicating that it is World 123. It has been done.

[0049] The sub-area D420 displays the title string of the "World List" and multiple selectable worlds. Buttons (D421, D422, D423, . . . ) indicating the band groups are arranged.

[0050] FIG. 6 shows a virtual screen for a new user displayed on the user terminal 300 according to the embodiment of the present invention. FIG. 6 shows a screen D401 as a specific example of a space selection screen. The same components as those in the screen D400 for existing users are assigned the same reference numerals. Only the differences from the screen D400 for existing users will be explained.

[0051] Screen D401, like screen D400, shows the world as a virtual space W of game G to the user. This is the interface that can be selected.

[0052] The main area D410 starts with the word "Recommended" and then selects World 108. Then, a button D414 is pressed to select World 121. There are multiple world selection buttons, including

[0053] The button D413 has the text "W108" on it, indicating that it is World 108. It is being done.

[0054] The button D414 has a " " icon, which indicates that this is a new world in the game G. NEW" and "W121" indicating that it is World 121. It has been done.

[0055] In this way, the screen D400 and the screen D401 are displayed in a manner that is selected by the game server 100. In other words, the game server 10 preferentially displays multiple worlds as "recommended." 0 allows you to change the worlds that are prioritized for "recommended" display depending on the user. For example, Whether the user selected a web advertisement, whether they have certain user attributes, whether they are a new user Depending on whether or not, etc., or a combination of these, the word to be displayed as a recommendation By determining the field and displaying it in a way that makes it easy for the user to select, the recommendation can be selected. When multiple worlds are displayed in the "Recommended" section, The display priority is determined according to the algorithm, and the layout, size, and scope are determined according to the priority. The predetermined algorithm may be, for example, , sorted by newest (or oldest) world establishment date, or by the number of registered users in the world ( or in descending order), or a combination thereof.

[0056] <System Operation> Next, the operation of the game system 1 having the above-described configuration and functions will be described with reference to a flowchart. In the following, it is assumed that user A is using user terminal 300. explain.

[0057] FIG. 7 is a flowchart showing an advertisement process performed by the game system 1 according to the embodiment of the present invention. It is.

[0058] In step S101, the advertisement server 200 communicates with the user terminal 300 and The advertisement server 200 acquires user attribute information of the user A of the terminal 300. 00, the identification information such as the identifier of the user terminal 300 is acquired and stored in the storage unit 220. User attribute information is obtained by referring to a database of user attribute information linked to the user identification information. may be obtained.

[0059] In step S102, the advertisement server 200 receives the user ID acquired in step S101. The user attribute information stored in the storage unit 220 based on the user attribute information of A and the game G Determine advertising information by referring to a database containing advertising information and combinations related to The advertisement information is transmitted to the user terminal 300. The user terminal 300 receives the advertisement information. The advertisement information includes advertisement selection information and may also include user attribute information.

[0060] In step S103, the user terminal 300 receives the advertising information in step S102. Display the information.

[0061] In step S104, user A receives the message displayed on the user terminal 300 in step S103. User A can select (e.g., click or tap) the displayed advertising information. If the user A has selected the advertisement information (YES), the process proceeds to step S105. If the answer is NO, the flow ends.

[0062] In step S105, the user terminal 300 selects advertisement selection information included in the advertisement information. The information is stored in the user terminal 300.

[0063] FIG. 8 is a flowchart showing the guidance process performed by the game system 1 according to the embodiment of the present invention. It is.

[0064] In step S201, the game server 100 receives a user ID from the user terminal 300. In response to A's operation, the game G app is launched.

[0065] In step S202, the advertisement selection determination unit 132 of the game server 100 It is determined whether or not there is advertisement selection information at the terminal 300 (advertisement selection information determination step). If the result is true (YES), that is, if there is advertisement selection information, the process proceeds to step S203. If the determination result is false (NO), that is, if there is no advertisement selection information, the process proceeds to step S208. .

[0066] In step S203, if it is determined in step S202 that there is advertisement selection information, In this case, the user attribute determination unit 133 of the game server 100 determines, based on the advertisement selection information, It is determined whether or not user A has a low tendency to charge (user attribute determination step). If the result is YES, that is, if the user A has a low tendency to charge, the process proceeds to step S205. If the result of the determination is false (NO), that is, if the user A's tendency to charge is not low, step S2 Go to 04.

[0067] In step S204, if user A's tendency to pay is not low, the game server The user attribute determination unit 133 of the server 100 determines whether the user A's billing tendency is high based on the advertisement selection information. It is determined whether the user's attribute is high or not (user attribute determination step). If the determination result is true (YES), that is, If the user A has a high tendency to charge, the process proceeds to step S207. On the other hand, if the result of the determination is false (N O), that is, if user A does not have a high tendency to charge, the process proceeds to step S208.

[0068] In step S205, that is, in step S203, if the user A has a low tendency to charge, If so, the user attribute determination unit 133 of the game server 100 determines that user A is a new user. If the result of the determination is true (YES), that is, if the user is a new user, the process proceeds to the next step. If the user is a new user, the process proceeds to step S206. In other words, if the user is not a new user, the process proceeds to step S208.

[0069] In step S206, that is, in step S205, user A is a new user. If it is determined that the number of players is less than the number of players in the game server 100, the option presenting unit 135 of the game server 100 selects a less crowded virtual space W. A virtual space selection screen for preferentially selecting the virtual space W is displayed on the user terminal 300. For example, a new user, User A, is shown on a screen D40 for new users in FIG. 1 is displayed. In this case, for "Recommended", a new virtual space (D414, etc.) is displayed. It is also possible to display only the existing virtual space (D413, etc.) without showing it.

[0070] In step S207, that is, in step S204, if user A has a high tendency to charge, If so, the option presenting unit 135 of the game server 100 prioritizes the highly congested virtual space W. First, a virtual space selection screen is displayed on the user terminal 300.

[0071] In step S208, if the charging tendency of user A is neither low nor high, The option presenting unit 135 of the home server 100 displays a normal virtual space selection screen on the user terminal 300. Normal display means, for example, using the default settings of the game G or The virtual space W to be preferentially displayed in the system is determined.

[0072] In step S209, the game server 100 notifies the user A on the user terminal 300 that Receive the selected virtual space W.

[0073] In step S210, the game providing unit 131 of the game server 100 300, the game G in the virtual space W received in step S209 is provided.

[0074] <Basic computer configuration> FIG. 9 is a block diagram showing the basic hardware configuration of a computer 900. The computer 900 includes a control unit 901, a storage unit 902, a communication unit 903, and an input unit 904. , and an output unit 905. , and the output unit 905 are electrically connected to each other via a communication bus 910 .

[0075] The control unit 901 includes a CPU (Central Processing Unit). It includes a processing unit (also called a processor) that controls each part of the computer 900. The storage unit 902 is a device that reads out and executes various programs stored in the storage unit 902.

[0076] The storage unit 902 is a DRAM (Dynamic Random Access Memory). ry) and auxiliary storage devices such as hard disks, and 0 operating system and various programs to run various applications. It is a device that stores RAM and data used by these programs. The processes shown in the various flowcharts described above are performed by the game server 100, the advertisement server 200, and The control unit 901 of each computer constituting the user terminal 300 This is realized by executing a program stored in the storage unit 902.

[0077] The communication unit 903 is a device for communicating with external devices, and communicates with external devices according to instructions from the control unit 901. The game server 100, the advertisement server 200, and the user terminal Each computer constituting the 300 uses this communication unit 903 to communicate with the It communicates with other devices including the network NW.

[0078] The input unit 904 is a device that receives input from the outside and supplies it to the control unit 901. For example, The output unit 905 includes, for example, a keyboard, a mouse, a touch panel, and a camera. A device that outputs the processing results of the control unit 901 to the outside, such as a display or speaker. The present invention is configured to include the following.

[0079] <Program> Here, the program for realizing each functional unit of the game server 100 according to this embodiment is Explain about grams.

[0080] The game server 100 is implemented in a computer 900. The operation of each component of the system is stored in the auxiliary storage device of the storage unit 902 in the form of a program. The control unit 901 reads the program from the auxiliary storage device of the storage unit 902 and stores it in the storage unit 90 2 main memory device and executes the above processing according to the program. 01 sets the storage area corresponding to the storage unit 120 to the storage unit 902 in accordance with the program. The data is allocated in the main memory.

[0081] Specifically, the program is executed by a processor and a storage unit in the computer 900. A program for causing a computer to execute the program, The user uses the user terminal 300 to input information related to the game G. Advertisement selection determination: determining whether or not there is advertisement selection information indicating that a predetermined web advertisement has been selected and a plurality of virtual spaces provided by the game G are displayed to the user depending on the presence or absence of the advertisement selection information. A process of presenting options to guide the user to a virtual space W with a predetermined congestion state among the spaces W; It is a program.

[0082] The auxiliary storage device of the storage unit 902 is an example of a non-transitory tangible medium. Other examples of non-tangible media include magnetic disks, optical discs, etc., connected via input 904. Examples include magnetic disks, CD-ROMs, DVD-ROMs, and semiconductor memories. When the program is distributed to the computer 900 via the network NW, the distribution is The computer 900 receives the program and loads it into the main memory of the storage unit 902. Processing may be performed.

[0083] The program may also be for realizing part of the above-mentioned functions. Furthermore, the program performs the above-mentioned functions by using the program already stored in the auxiliary storage device of the storage unit 902. This is realized by combining with other programs, so-called differential files (differential programs) It may be a (m).

[0084] According to the game system 1 according to the present embodiment, the game G is selected according to the attributes of the user. We can suggest options in the following areas: Select the ad and target new users or users who have just installed the app with low congestion. By presenting virtual space W preferentially and inviting participants to participate, we aim to increase the number of participants in the less crowded virtual space W. This will activate the less crowded virtual space W. As a result, not only the new users but also the It will also increase the motivation of other users participating in the virtual space W to play the game G. In addition, the game server 100 can also achieve equalization of the number of participants among multiple virtual spaces W. can. In addition, by preferentially presenting the less crowded virtual space W to users with a low propensity to pay, we can encourage them to participate. The same effect can be obtained. On the other hand, users with a high propensity to pay tend to be active in highly congested virtual environments. By presenting space W preferentially and encouraging participation, the motivation of the user can be maintained or can be improved.

[0085] The present invention is not limited to the above-described embodiment, and various modifications can be adopted. .

[0086] For example, in the guidance process of the above embodiment, steps S203 and S204 If it is determined that there is advertisement selection information in the advertisement selection information determination step of step S202, After the determination, the process proceeds to a new user determination step in step S205, where it is determined whether the user is a new user or not. That's fine.

[0087] In addition, if there is only one advertisement information distributed at the same time for Game G, Since the target user attributes are also uniquely determined, in the guidance process of the above embodiment, Steps S203 to S205 are omitted, and the advertisement selection information determination process of step S202 is performed. If it is determined in this step that there is advertisement selection information, the process proceeds to step S206, and it is determined that there is no advertisement selection information. If so, the process may proceed to step S208.

[0088] In the guidance process of the game system 1 according to the embodiment, the charging status is used as a user attribute. Although we used the trend, other user attributes may be used. For example, LTV (retention rate) (including the amount charged per time period) or high or low CPI may be used.

[0089] In addition, in the game system 1 according to the above embodiment, the game server 100 and the advertisement server 2 00 was set up independently, but it can also be integrated.

[0090] In the guidance process of the above embodiment, step S204 may be omitted and step S20 If the result of step S3 is false (NO), the process may proceed to step S208. It is also possible to simply determine whether the tendency is low.

[0091] In addition, in the game system 1 according to the embodiment, the virtual space to which the user is guided is Instead of or in addition to categorizing by congestion, we can also categorize by the number of active users. This can be used to promote competitive interaction between users. This can increase the user's motivation for the game G.

[0092] (Addendum) The following additional notes are about the features of the above-described embodiment. (Appendix 1) In the user terminal used by the user, the user enters a WEB related to an online game. an advertisement selection determination unit that determines whether advertisement selection information indicating that advertisement B has been selected is present; Depending on whether or not the advertisement selection information is present, the online game provides the user with an option presenting unit that guides the user to a virtual space in a predetermined crowded state from among a plurality of virtual spaces; A server comprising: This allows us to propose options in the game G according to the user's attributes linked to the advertising information. It is possible. (Appendix 2) When the advertisement selection information is present, the option presentation unit presents the user to a virtual Leading into space, The server described in Appendix 1. This allows users to be divided into a group that has selected the advertisement information and a group that has not. A predetermined virtual space can be proposed for each group. (Appendix 3) When the user is a new user of the online game, the option presenting unit Guide the user to a less crowded virtual space. A server as described in Appendix 1 or 2. This allows users to be divided into a new user group and other users, A predetermined virtual space can be proposed for each user. (Appendix 4) a user attribute determination unit that determines the user attributes of the user based on the web advertisement; Further preparation 1. A server according to any one of claims 1 to 3. This allows classification into groups according to user attributes. (Appendix 5) a user attribute determination unit that determines whether the user is prone to paying based on the web advertisement; , and further comprising 5. A server according to any one of claims 1 to 4. This allows users to be divided into groups based on their billing habits, and each group can be assigned a predetermined virtual space. You can suggest a time. (Appendix 6) The option presentation unit guides the user who has a low tendency to pay to a virtual space that is less crowded. do, A server as described in Appendix 5. This allows for activation of a less crowded virtual space. (Appendix 7) The option presentation unit guides the user who has a high tendency to pay to a highly crowded virtual space. do, A server as described in Appendix 5. This can improve the motivation of users who tend to pay. (Appendix 8) Based on the web advertisement, the LTV (including the retention rate or the amount charged per period) of the user is calculated. and a user attribute determination unit that determines whether the user's 8. A server according to any one of claims 1 to 7. This allows users to be grouped based on their LTV (including retention rate or amount charged per period). It is possible to divide the users into groups and propose a predetermined virtual space for each group. (Appendix 9) a user attribute determination unit that determines whether the CPI of the user is high or low based on the web advertisement; Further equipped 9. A server according to any one of claims 1 to 8. This allows users to be divided into groups based on their CPI, and each group is assigned a specific virtual space. can be proposed. (Appendix 10) The option presenting unit presents the virtual space in the predetermined congestion state when the online game is started. Leading between, 10. A server according to any one of claims 1 to 9. This provides an opportunity to guide the user to a predetermined virtual space. (Appendix 11) The option presenting unit displays the predetermined congestion status on a virtual space selection screen of the user terminal. servers with high availability are presented preferentially. 11. The server of any of claims 1 to 10. This allows the display to be such that the user can easily select a desired virtual space. (Appendix 12) The advertisement selection information is a dynamic link and / or a deep link. 12. A server according to any one of claims 1 to 11. (Appendix 13) The system further includes a storage unit that stores the association between the web advertisement and the user attribute. A server as described in Appendix 4. (Appendix 14) In the user terminal used by the user, the user enters a WEB related to an online game. an advertisement selection determination step of determining whether advertisement selection information indicating that advertisement B has been selected is present; Depending on whether or not the advertisement selection information is present, the online game provides the user with an option presenting step of guiding the user to a virtual space in a predetermined crowded state from among a plurality of virtual spaces; A program that causes a computer to execute the following. (Appendix 15) In the user terminal used by the user, the user enters a WEB related to an online game. an advertisement selection determination unit that determines whether advertisement selection information indicating that advertisement B has been selected is present; Depending on whether or not the advertisement selection information is present, the online game provides the user with an option presenting unit that guides the user to a virtual space in a predetermined crowded state from among a plurality of virtual spaces; A game system comprising: [Explanation of symbols]

[0093] 1: Game System 100: Game server 110: Communications Department 120: Storage section 130: Processing section 131: Game Provider 132: Advertisement selection determination unit 133: User attribute determination unit 134: New user determination unit 135: Option presentation section 200: Ad Server 210: Communications Department 220: Storage section 230: Processing section 231: User attribute determination unit 232: Advertising Department 300: User terminal D400:Screen D401 :Screen D410: Main area D420: Subarea NW: Network W: Virtual Space

Claims

1. In a user terminal used by a user, the user an advertisement selection determination unit that determines whether advertisement selection information indicating that advertisement B has been selected is present; Depending on whether or not the advertisement selection information is present, the online game provides the user with an option presenting unit that guides the user to a virtual space in a predetermined crowded state from among a plurality of virtual spaces; A server comprising:

2. When the advertisement selection information is present, the option presentation unit presents the user to a virtual Leading into space, The server of claim 1 .

3. When the user is a new user of the online game, the option presenting unit Guide the user to a less crowded virtual space.

3. The server according to claim 1 or 2.

4. a user attribute determination unit that determines the user attribute of the user based on the web advertisement; Further preparation The server of claim 1 .

5. a user attribute determination unit that determines whether the user has a tendency to charge based on the web advertisement; , and further comprising The server of claim 1 .

6. The option presentation unit guides the user who has a low tendency to pay to a virtual space that is less crowded. do, The server of claim 5.

7. The option presentation unit guides the user who has a high tendency to pay to a highly crowded virtual space. do, The server of claim 5.

8. LTV including the user's retention rate or the amount charged per period based on the web advertisement and a user attribute determination unit that determines whether the The server of claim 1 .

9. a user attribute determination unit that determines whether the CPI of the user is high or low based on the web advertisement; Further equipped The server of claim 1 .

10. The option presenting unit presents the virtual space in the predetermined congestion state when the online game is started. Leading between, The server of claim 1 .

11. The option presenting unit displays the predetermined congestion status on a virtual space selection screen of the user terminal. servers with high availability are presented preferentially. The server of claim 1 .

12. the advertisement selection information is a dynamic link and / or a deep link; The server of claim 1 .

13. The method further includes a storage unit that stores the association between the web advertisement and the user attribute. The server of claim 4.

14. In a user terminal used by a user, the user an advertisement selection determination step of determining whether advertisement selection information indicating that advertisement B has been selected is present; Depending on whether or not the advertisement selection information is present, the online game provides the user with an option presenting step of guiding the user to a virtual space in a predetermined crowded state from among a plurality of virtual spaces; A program that causes a computer to execute the following.

15. In a user terminal used by a user, the user an advertisement selection determination unit that determines whether advertisement selection information indicating that advertisement B has been selected is present; Depending on whether or not the advertisement selection information is present, the online game provides the user with an option presenting unit that guides the user to a virtual space in a predetermined crowded state from among a plurality of virtual spaces; A game system comprising:

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