Targeted reprocessing of digital content

The targeted reprocessing system addresses the inefficiencies of conventional methods by selectively modifying AV content segments with fade-ins and fade-outs, ensuring seamless integration of additional content and reducing processing time and costs.

JP2026035626APending Publication Date: 2026-03-04DISNEY ENTERPRISES INC
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Patent Information

Authority / Receiving Office
JP · JP
Patent Type
Applications
Current Assignee / Owner
Filing Date
2025-11-11
Publication Date
2026-03-04

AI Technical Summary

Technical Problem

Conventional methods for adding additional content to AV content, such as advertisements, require extensive re-encoding of the entire content, leading to increased computation time and quality control costs, often making it impractical and disruptive to the viewing experience.

Method used

A targeted reprocessing system that selectively modifies only necessary segments of the content, using fade-ins and fade-outs to seamlessly integrate additional content, reducing the time and cost associated with reprocessing.

Benefits of technology

The system allows for efficient and non-disruptive insertion of additional content by reprocessing only specific segments, significantly reducing the time and quality control requirements, while maintaining the aesthetic integrity of the original content.

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Abstract

A system and method for targeted content reprocessing is provided that improves upon conventional methods, which are expensive both in terms of the computational time required to re-encode the content and in terms of quality control review. The method includes receiving digital content indexed on a timeline, receiving insertion data identifying a timecode, encoding the digital content using the insertion data to provide segmented content having first and second segments that have segment boundaries at the timecodes and abut the segment boundaries, and reprocessing the first and second segments to apply a fade-out within or to the first segment and a fade-in within or to the second segment to provide encoded segments with segment boundaries established as insertion points for additional content.
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