How to control ad display

Abstract

To provide a method for controlling advertisement display, which allows a user to clearly check a part to which the user is particularly interested. [Solution] In an advertisement display system that displays advertisements on an information terminal device 2, the control method for advertisement display includes the steps of: a step in which the control means 11, 21 of the computers 1, 2 cause the information terminal device 2 to display an advertisement together with or after instructing the user of the information terminal device 2 to operate; and a step in which the control means 11, 21 of the computers 1, 2 terminate the display of the advertisement or transition to another display when they detect an operation from the user, wherein the operation is configured to be drawing a line, tracing, marking, enclosing, manually or voice-inputting specified text, or moving the advertisement to another position or transforming the advertisement including rotating it to complete the advertisement.

Description

[Technical Field]

[0001] The present invention relates to a method for controlling advertisement display to terminate the display of an advertisement or transition to another display. [Background technology]

[0002] Conventionally, when displaying an advertisement on an information terminal device, in order to end the advertisement display or transition to another display, the user of the information terminal device has often been required to press the X button, press the skip button, or scroll to skip the advertisement. Summary of the Invention [Problem to be solved by the invention]

[0003] In the above case, there was an issue of users moving on to the next page without paying attention to the ad. In this case, in an attempt to move on to the next step quickly, users would look at places other than the one the ad was trying to draw attention to, which made the ad less meaningful. If users were redirected to an unintended page, it could leave a negative impression on the user.

[0004] The present invention has been made in view of the above circumstances, and provides a method for controlling advertisement display that allows users to clearly check portions that should be particularly noted by the user. [Means for solving the problem]

[0005] In order to solve such problems, the present invention provides an advertisement display control method in an advertisement display system that displays advertisements on an information terminal device, the method comprising the steps of: a step in which a control means of a computer causes the information terminal device to display the advertisement together with or after an instruction to operate to a user of the information terminal device; and a step in which, when the control means of the computer detects the operation from the user, the control means ends the display of the advertisement or transitions to another display, wherein the operation is drawing a line, tracing, marking, encircling, manually or voice-inputting specified wording, or moving the advertisement to another position or transforming the advertisement including rotating it to complete the advertisement. [Effects of the Invention]

[0006] According to the method for controlling advertisement display of the present invention, it is possible to have the user carefully check the part of the advertisement display that the user is particularly interested in. [Brief explanation of the drawings]

[0007] [Figure 1] 1 is a block diagram showing the overall configuration of a server and an information terminal device for implementing an advertisement display control method according to an embodiment of the present invention. [Figure 2] FIG. 10 is a flowchart illustrating the flow of an advertisement display control method executed by the server of the present embodiment. [Figure 3] FIG. 2 is a schematic diagram illustrating an example of an advertisement display according to the present embodiment. [Figure 4] FIG. 10 is a schematic diagram showing another example of advertisement display according to the present embodiment. DETAILED DESCRIPTION OF THE INVENTION

[0008] Hereinafter, a preferred embodiment of the method for controlling advertisement display of the present invention will be described with reference to the drawings.

[0009] FIG. 1 is a block diagram showing the overall configuration of a server 1 and an information terminal device 2 for implementing the method for controlling advertisement display according to this embodiment.

[0010] The method for controlling advertisement display of this embodiment includes, in an advertisement display system that displays an advertisement on an information terminal device 2, a step in which the control means 11, 21 of the computers 1, 2 cause the information terminal device 2 to display an advertisement together with or after an instruction to operate the information terminal device 2 to a user, and a step in which the control means 11, 21 of the computers 1, 2 terminate the advertisement display or transition to another display when they detect an operation from the user, where the operation is configured to be drawing a line, tracing, marking, enclosing, manually or by voice input of specified text, or to complete the advertisement by moving the advertisement to another position or transforming the advertisement, including rotating it. The advertisement display here includes both visually recognizable display and audio display. The advertisement display system may be one in which advertisement display, operation instructions, and operations are performed only by display or only by voice, or may be one in which display and audio are combined.

[0011] In the following embodiment, the server 1 and the information terminal device 2 are described as having communication means 13 and 24 as communication functions, but as will be described later, the present invention can also be implemented without communication functions or offline.

[0012] The server 1 includes, as the control means 11, advertisement display means 111 that displays advertisements on the information terminal device 2 via the communication network 3. The server 1 also includes operation detection means 112 that receives, via the communication network 3, operations of the information terminal device 2 by the user.

[0013] The hardware configuration of the server 1 is that of a so-called general computer, and the control means 11 includes a central processing unit (CPU) and executes a program 121 stored in a server storage means 121 such as a ROM (Read Only Memory) or a hard disk. The program 121 causes the control means 11 to execute an advertisement display means 111 and an operation detection means 112.

[0014] Server storage means 121 also stores data on advertisements to be displayed by advertisement display means 111, data on instructions for operations to be given to the user, and the like.

[0015] The control means 11 controls the communication means 13 to enable communication with the information terminal device 2 via the communication network 3 .

[0016] In this embodiment, the information terminal device 2 includes, as main components, a control means 21, an information terminal device storage means 22, an input means 23, a communication means 24, and a display means 25.

[0017] The information terminal device storage means 22 is, for example, a ROM (Read Only Memory) or the like, and includes a program 221 that is stored, for example, by installation. The control means 21 is, for example, a CPU or the like, and reads the program 221 from the information terminal device storage means 22, and the program 221 causes the control means 21 to execute the advertisement display means 211 and the operation detection means 212.

[0018] The input means 23 is for accepting input from the user, for example, by touching the display means 25, by using a mouse, by using gestures, by keyboard input, by voice input, or by thought input, and transmits the operation to the control means 21. When the user operates the touch panel screen, by using a mouse, by using gestures, by keyboard input, by voice input, or by thought input, for example, the operation detection means 212 of the information terminal device 2 detects the operation and transmits it to the server 1 via the communication means 24, and the operation detection means 112 of the server 1 detects the operation.

[0019] The control means 21 controls the communication means 24 to enable communication with the server 1 via the communication network 3 .

[0020] The information terminal device 2 is a device capable of displaying advertisements by executing the program 211, and may be, for example, a computer such as a desktop PC, a portable information terminal device such as a smartphone, a tablet terminal, or a mobile computer, a wearable device such as a smart watch, a VR device worn on the head, or a BMI (Brain Machine Interface) (including invasive and non-invasive types) that can be operated by connecting the brain to a machine such as a computer chip that can be implanted in the brain and operated. The display means 25 is a display means used in these devices, and includes the display of each device as well as display means such as a projector.

[0021] The communication network 3 is a communication infrastructure such as a network such as the Internet.

[0022] The flow of the advertisement display control method executed by the server 1 of this embodiment will be described with reference to the flowchart of FIG. 2 and advertisement display examples of FIGS.

[0023] 2, first, in step S1, the advertisement display means 111 of the server 1 transmits advertisement data to the information terminal device 2 via the communication network 3. The advertisement display means 211 of the information terminal device 2 causes the display means 25 to display an advertisement based on the transmitted data. The advertisement may be one that opens a window, or one that is displayed in a browser, an app, or the like.

[0024] For example, the advertisement screen may also display instructions to the user. The instructions may be provided by voice. Either visual or audio instructions, or both, may be used, and there are no limitations on the timing. For example, the instructions may be displayed before the advertisement begins but not displayed during the advertisement. For example, instructions may be provided outside the advertisement, such as instructions to operate the advertisement in a certain way, or instructions may be provided within the advertisement, or both. In FIG. 3, instruction A1 instructs the user to trace the dotted line A3 below the display A2 of "Advertisement A," which is the target of attention. In FIG. 4, instruction B1 instructs the user to circle B3 around the display B2 of "Advertisement B," which is the target of attention. Other examples of instructions include drawing a line, marking, manually or vocally inputting specified text, or completing the advertisement by moving the advertisement to a different position or by rotating or otherwise transforming the advertisement. The operation of drawing a line includes writing symbols, letters, etc. The specified wording, for example, is something to draw attention to and is input by the input means 23. Transforming an advertisement, including rotating it, means changing the state of the advertisement by rotating it, etc. When moving an advertisement to a different position or rotating it, it can be operated by touching the advertisement display and drawing a line, etc. In this way, the operation also includes the operation of completing an advertisement that is not in a specified state.

[0025] The user follows the instructions for the above operation and performs the specified operation on the advertisement screen.

[0026] In step S2, when the operation detection means 212 of the information terminal device 2 detects a user operation, the operation is transmitted to the server 1 via the communication network 3, and the operation detection means 112 of the server 1 detects the transmitted operation.

[0027] In step S3, after detecting the user's operation, the advertisement display means 111 of the server 1 transmits control to end the advertisement display or transition to another display to the information terminal device 2 via the communication network 3. Upon receiving the control, the advertisement display means 211 of the information terminal device 2 ends the advertisement display being displayed on the display means 25 or transitions to another display.

[0028] As an example of this embodiment, an advertising display system may be considered in which an advertisement is displayed during a break in a sports match such as soccer, on the condition that a replay is shown, and the replay is shown by performing a specified operation on the advertisement.

[0029] Another example of this embodiment is an advertisement display system in which an advertisement is displayed in a game on the condition that stamina is restored, and stamina is restored by performing a specified operation on the advertisement.

[0030] In this way, by displaying an advertisement on the condition that the user receives a desired service, and then performing a specified operation on the advertisement to resume the service or relax the conditions, etc., the advertisement display can be changed. This provides assurance to the advertiser that the advertisement has been viewed, and saves time for the viewer of the advertisement.

[0031] As described above, the method for controlling advertisement display of this embodiment is an advertisement display system that displays advertisements on an information terminal device 2, and includes the steps of the control means 11, 21 of the computers 1, 2 causing the information terminal device 2 to display an advertisement together with or after instructing the user of the information terminal device 2 to operate, and the control means 11, 21 of the computers 1, 2 terminating the display of the advertisement or transitioning to another display when they detect an operation from the user, wherein the operation is configured to be drawing a line, tracing, marking, enclosing, manually or voice-inputting specified text, or moving the advertisement to another position or transforming the advertisement including rotating it, to complete the advertisement.

[0032] In this case, you can make sure that the user pays particular attention to the part of the advertisement that you want them to pay attention to.

[0033] Although the present invention has been described above based on embodiments and examples, various modifications and variations of the present invention are possible. For example, if the system is not connected to a network such as the communication network 3 or does not have a communication function, a person may intervene by manually entering information or transferring information from a device. In this case, the server 1 is not required, and the system is implemented using only the information terminal device 2. The present invention can also be used in combination with technologies related to the present invention or other technologies. [Explanation of symbols]

[0034] 1 server 11 Control measures 111 Advertising display means 112 Operation detection means 12 Server storage means 121 Programs 13. Means of communication 2. Information terminal device 21 Control Means 211 Advertising display means 212 Operation detection means 22 Information terminal device storage means 221 Program 23 Input Methods 24 Means of communication 25 Display means 3. Communication Network A1, B1 Instructions for users A2, B2 Advertisement display that you want to attract attention A3, B3 Operation target area

Claims

[Claim 1] In an advertisement display system for displaying advertisements on an information terminal device, a step in which a control means of a computer causes the information terminal device to display the advertisement together with or after an instruction to operate the information terminal device to a user; a step in which the control means of the computer terminates the display of the advertisement or transitions to another display when the control means detects the operation from the user; Including, The method for controlling advertisement display, wherein the operation is to draw a line, trace, mark, enclose, manually input or voice input a specified wording, or to move the advertisement to another position or to transform the advertisement including rotating the advertisement, thereby completing the advertisement.

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