How to support the distribution of corporate commercials

Abstract

We provide methods to help you deliver commercials in a way that doesn't miss out on trends. [Solution] In a system in which a server terminal, a corporate terminal, a creator terminal, and a video distribution terminal are each connected via a network, a method for supporting the distribution of corporate commercials is as follows: The control unit of the server terminal receives fund information from the corporate terminal of a company requesting support for corporate commercials, receives a request to view the fund information from the creator's creator terminal, receives a request from the corporate terminal to pay compensation for corporate commercials posted by the creator, and performs compensation processing on the creator terminal.

Description

Technical Field

[0001] The present invention mainly relates to a method for assisting the distribution of corporate CM.

Background Art

[0002] Recently, the Internet distribution of corporate CM (advertisements) using SNS (Social Network Service) such as Instagram (registered trademark), YouTube (registered trademark), TikTok (registered trademark), etc. has become widespread.

[0003] For example, as an Internet distribution technology for corporate CM, Patent Document 1 is disclosed.

Prior Art Documents

Patent Documents

[0004]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0005] Including the technology disclosed in Patent Document 1, when distributing corporate CM over the Internet, whether the company itself produces the CM or a creator produces the CM, approval by the company is often required before distribution. Especially on SNS, the user's interest in products, services, etc. often changes in a short period of about one week. If prior approval by the company is required, there is a risk of missing such trends.

[0006] Therefore, in view of the above problems, an object of the present invention is to provide assistance for distributing corporate CM without missing trends.

Means for Solving the Problems

[0007] A method for supporting the distribution of corporate commercials according to one aspect of the present invention, wherein the control unit of a server terminal receives fund information from the corporate terminal of a company requesting support for corporate commercials, receives a request to view the fund information from the creator's creator terminal, receives a request from the corporate terminal to pay compensation for corporate commercials posted by the creator, and performs compensation processing for the creator terminal. [Effects of the Invention]

[0008] According to the present invention, it is possible to provide support for the distribution of corporate commercials that do not miss out on trends. [Brief explanation of the drawing]

[0009] [Figure 1] This is a block configuration diagram showing a system for supporting the distribution of corporate commercials according to the first embodiment of the present invention. [Figure 2] Figure 1 is a functional block diagram showing the server terminal 100. [Figure 3] Figure 1 is a functional block diagram showing the enterprise terminal 200. [Figure 4] This figure shows an example of corporate data stored in server terminal 100. [Figure 5] This figure shows an example of creator data stored in server terminal 100. [Figure 6] This flowchart shows an example of a method for supporting the distribution of corporate commercials according to the first embodiment of the present invention. [Figure 7] This flowchart illustrates another example of a method for supporting the distribution of corporate commercials according to the first embodiment of the present invention. [Figure 8] This figure shows an example of project information for a corporate commercial displayed on a creator terminal according to the first embodiment of the present invention. [Figure 9] This flowchart shows another example of a method for supporting the distribution of corporate commercials according to a second embodiment of the present invention. [Modes for carrying out the invention]

[0010] Embodiments of the present invention will be described below with reference to the drawings. The embodiments described below are not intended to unduly limit the scope of the present invention as described in the claims. Furthermore, not all components shown in the embodiments are necessarily essential components of the present invention.

[0011] <Structure> Figure 1 is a block diagram showing a system for implementing a method for supporting the distribution of corporate commercials according to a first embodiment of the present invention. This system 1 includes, for example, a server terminal 100 for managing project information of corporate commercials, a corporate terminal 200 for soliciting the creation of corporate commercials, a creator terminal 300 for creating and posting corporate commercials, and a video distribution terminal 400 for distributing corporate commercials (for example, a video distribution service terminal such as Instagram®, YouTube®, or TikTok®). For the sake of explanation, each terminal is described as a single or specific number, but there is no limit to the number of each.

[0012] Server terminal 100, corporate terminal 200, creator terminal 300B, and video distribution terminal 400 are each connected via network NW1. Network NW consists of the Internet, intranet, wireless LAN (Local Area Network), WAN (Wide Area Network), etc.

[0013] The server terminal 100 and the video distribution terminal 400 may be general-purpose computers such as workstations or personal computers, or they may be logically implemented through cloud computing.

[0014] The corporate terminal 200 and the creator terminal 300 are, for example, information processing devices such as personal computers and tablet terminals, but may also be composed of smartphones, mobile phones, PDAs, etc.

[0015] FIG. 2 is a functional block configuration diagram of the server terminal 100 in FIG. 1. The server terminal 100 includes a communication unit 110, a storage unit 120, and a control unit 130.

[0016] The communication unit 110 is a communication interface for communicating with the user terminal 200 via the network NW1, and communication is performed according to a communication protocol such as TCP / IP (Transmission Control Protocol / Internet Protocol).

[0017] The storage unit 120 stores programs for executing various control processes and each function in the control unit 130, input data, etc., and is composed of a RAM (Random Access Memory), a ROM (Read Only Memory), etc. Further, the storage unit 120 has a corporate data storage unit 121 that stores information about the company and project information about the corporate CM, and a creator data storage unit 122 that stores information about the creator and information about the CM created by the creator. Note that a database (not shown) storing various data may be constructed outside the storage unit 120 or the server terminal 100.

[0018] The control unit 130 controls the overall operation of the server terminal 100 by executing the programs stored in the storage unit 120, and is composed of a CPU (Central Processing Unit), a GPU (Graphics Processing Unit), etc. As functions of the control unit 130, it has an information reception unit 131 that receives instructions and information from each terminal, a corporate information processing unit 132 that refers to and processes various data related to the company, and a creator information processing unit 133 that refers to and processes various data related to the creator. This information reception unit 131, corporate information processing unit 132, and creator information processing unit 133 are activated by the programs stored in the storage unit 120 and executed by the server terminal 100 which is a computer (electronic computer).

[0019] The information receiving unit 131 receives information from corporate terminals 200, creator terminals 300, etc., via the communication unit 110. For example, it receives information related to corporate commercials from corporate terminals 200.

[0020] The corporate information processing unit 132 refers to various data related to the company (for example, corporate data 1000 described later) and performs predetermined processing.

[0021] The creator information processing unit 133 refers to various data related to the creator (for example, creator data 2000 described later) and performs predetermined processing.

[0022] Furthermore, the control unit 130 may also have a screen generation unit (not shown), which generates screen information to be displayed via the user interface of the enterprise terminal 200 and the creator terminal 300 as needed. For example, using image and text data (not shown) stored in the storage unit 120 as material, it generates a user interface by arranging various images and text in predetermined areas of the user interface according to predetermined layout rules. Processing related to the image generation unit can also be performed by a GPU (Graphics Processing Unit).

[0023] Figure 3 is a functional block diagram showing the enterprise terminal 200 of Figure 1. The enterprise terminal 200 comprises a communication unit 210, a display and operation unit 220, a storage unit 230, and a control unit 240.

[0024] The communication unit 210 is a communication interface for communicating with the server terminal 100 via the network NW, and communication is performed using a communication protocol such as TCP / IP.

[0025] The display operation unit 220 is a user interface used to display text, images, etc., in response to user input and input data from the control unit 240. If the user terminal 200 is a personal computer, it consists of a display and a keyboard or mouse; if the user terminal 200 is a smartphone or tablet, it consists of a touch panel, etc. This display operation unit 220 is activated by a control program stored in the storage unit 230 and executed by the corporate terminal 200, which is a computer (electronic calculator).

[0026] The memory unit 230 stores programs for executing various control processes and functions within the control unit 240, input data, etc., and is composed of RAM, ROM, etc. The memory unit 230 also temporarily stores the contents of communications with the server terminal 100.

[0027] The control unit 240 controls the overall operation of the user terminal 200 by executing programs stored in the memory unit 230, and is composed of a CPU, GPU, etc.

[0028] Figure 4 shows an example of corporate data stored on server 100.

[0029] The company data 1000 shown in Figure 4 stores various data related to a company. In Figure 4, for the sake of explanation, an example of one company (for example, a company identified by the company ID "10001" corresponding to the company related to the company terminal 200) is shown, but information for multiple companies can be stored. Various data related to a company may include, but are not limited to, basic company data (e.g., company name, address, contact information (email address, telephone number), industry, payment information (credit card number, bank account information, etc.) and project data (e.g., project ID, project name, project details, ratification requirements such as target PV, compensation information such as compensation amount, ratified company CM (CM ID), etc.)).

[0030] Figure 5 shows an example of creator data stored on server 100.

[0031] Creator Data 2000 stores various data related to creators. In Figure 5, for the sake of explanation, an example of one creator (for example, a creator identified by the creator ID "20001" corresponding to the creator associated with creator terminal 300) is shown, but information for multiple creators can be stored. Various data related to creators may include, for example, basic data about the creator (for example, the creator's name, address, contact information (email address, phone number), SNS account information for posting videos, payment information (credit card number, bank account information, etc.) and data about commercials created by the creator (for example, commercial ID, commercial content data, project information (ID) corresponding to the commercial, video distribution service to which it is posted, viewing data (for example, number of page views, number of actions (e.g., likes), number of followers for the creator account, etc.), performance information related to ratification requirements such as achieved page views, whether or not ratification has been granted, etc.).

[0032] <Processing flow> Referring to Figure 6, the processing flow of a method for supporting the distribution of corporate commercials, as performed by System 1 of this embodiment, will be described. Figure 6 is a flowchart showing an example of a method for supporting the distribution of corporate commercials according to the first embodiment of the present invention.

[0033] First, as a prerequisite, corporate users associated with the corporate terminal 200 and creators associated with the creator terminal 300 access the server terminal 100 using the web browser or application on their respective terminals 200, thereby utilizing the services provided by the service provider associated with the server terminal 100. Corporate users and creators register their user accounts by entering basic data about their company (e.g., company name, address, contact information (email address, phone number), industry, payment information (credit card number, bank account information, etc.)) and basic data about their creator (e.g., creator's name, address, contact information (email address, phone number), SNS account information for posting videos, payment information (credit card number, bank account information, etc.)) through a predetermined form displayed on their respective terminals. The corporate information processing unit 132 and the creator information processing unit 133 of the control unit 130 store the received basic information as corporate data 1000 and creator data 2000, respectively, in the corporate data storage unit 121 and creator data storage unit 122 of the storage unit 120.

[0034] Next, as part of step SQ101, the information receiving unit 131 of the control unit 130 of the server terminal 100 receives project information for corporate CM from the corporate terminal 200 via the communication unit 110. The project information includes the project name of the corporate CM project, the project details, for example, the company name, information about the product or service (description, content data (images, video data, etc.), confirmation requirements such as target PV, and compensation information such as the compensation amount. Then, as part of step SQ102, the corporate information processing unit 132 of the control unit 130 registers the project information by storing the received project information in the corporate data storage unit 121 as project data of corporate data 2000.

[0035] Next, the corporate information processing unit 132 of the control unit 130 of the server terminal 100 displays project information via an application operated by the service provider. For example, as shown in Figure 8, project information (case information) is displayed on the corporate terminal 200 and / or the creator terminal 300. As part of step SQ103, the creator terminal 300 can view the details of the project information by making a request to the server terminal 100 to view the project information. The project information includes the content of corporate commercials registered by each company. Creators select a project they want to create from among multiple project information, such as a favorite product / service they would like to use, and as part of step S104, they create a corporate commercial (for example, video data promoting a company's products / services) using video editing software installed on the creator terminal 300. Here, the corporate commercial includes content data such as video and text.

[0036] As this example illustrates, companies can solicit the creation of corporate commercials by registering project information about the commercials they want creators to produce through a platform operated by a service provider. On the other hand, multiple creators can freely create corporate commercials without requiring prior approval.

[0037] Figure 7 is a flowchart showing another example of a method for assisting in the creation of a corporate commercial according to the first embodiment of the present invention.

[0038] First, as part of step SQ201, the creator terminal 300 registers the corporate commercial created by the creator with the server terminal 100. Assuming that the creator's SNS account for video distribution is registered and stored as creator data in the server terminal 100, the creator can register the corporate commercial for the project by accessing the server terminal 100, selecting the registered SNS account, and selecting the corporate commercial video to be posted. The creator information processing unit 133 of the control unit 130 of the server terminal 100 stores the corporate commercial posted by the creator as CM data in the creator data 2000 of the creator data storage unit 122, linking it to the project. At this point, the creator can also post the corporate commercial with a hashtag such as "PR awaiting ratification" when posting the video. It is also possible to make it a registration requirement to clearly indicate that it is not official PR and is a PR awaiting ratification. Next, as part of step SQ202, the creator terminal 300 sends (posts) the corporate commercial to the video distribution terminal 400 operated by the video distribution company via the aforementioned SNS account. As mentioned above, video distribution devices 400 include, for example, video distribution service devices such as Instagram®, YouTube®, and TikTok®, and creators can also post corporate commercials to one or more video distribution devices.

[0039] Next, as part of step SQ203, the information receiving unit 131 of the control unit 130 of the server terminal 100 receives viewing data related to corporate commercials (e.g., number of page views, number of actions (e.g., likes), number of followers of the creator account, etc.) from each video distribution terminal 400 via the communication unit 110. Then, as part of step SQ204, the creator information processing unit 133 of the control unit 130 updates the viewing data of the commercial data by storing the received viewing data in the creator data storage unit 122 as commercial data of creator data 2000. In addition, the creator information processing unit 133 also receives project information from companies. Furthermore, if requirements for ratifying corporate commercials (for example, the number of page views) are set, the viewing data can also be stored in association with performance information related to the ratification requirements. Here, if a corporate commercial is posted to multiple video distribution services, the server terminal 100 can collect viewing data from each video distribution service, calculate the total number of page views, store the number of page views for each video distribution service, and display it to the corporate terminal 200 in a visualized format for each corporate commercial. Also, as described above, if a creator posts a corporate commercial with a hashtag such as "PR awaiting ratification," the server terminal 100 can collect the number of such hashtags and the posting and account information of corporate commercials with the hashtag, aggregate and list them, and provide them to the corporate terminal 200 as aggregated data.

[0040] Next, in step SQ205, the company identifies the corporate commercials it wishes to recognize (ratify) as official commercials by viewing the corporate commercial data (viewing data) of each creator that has been distributed via video, and by referring to the corporate commercial data (viewing data) provided by the server terminal 100. The information receiving unit 131 of the control unit 130 of the server terminal 100 receives information from the corporate terminal 200 via the communication unit 110, identifying the corporate commercials it wishes to ratify, as a ratification request. Here, the criteria for ratification can include whether the corporate commercial appropriately promotes the content of the products / services included in the project provided by the company, and whether it does not violate any laws.

[0041] Next, as part of step SQ206, the corporate information processing unit 132 of the control unit 130 of the server terminal 100 registers a corporate CM to be ratified by storing information that identifies the corporate CM to be ratified (e.g., CM ID) in the corporate data storage unit 121, associated with the project information of the corporate data 2000, based on the information that identifies the received corporate CM. As an example of when a corporate CM can be ratified, it can be ratified after a predetermined number of page views (PVs) has been reached, based on the budget allocated to the project (the total amount of compensation paid to creators in relation to the project), for example, based on the compensation amount per PV (e.g., 0.3 yen per PV). The service provider operating the server terminal 100 can also perform the ratification process on behalf of the company. Once a corporate CM is ratified, the corporate information processing unit 132 of the control unit 130 can perform a scoring evaluation (for example, on a 10-point scale) based on the number of PVs, the number of likes (or the ratio of likes to PVs), etc. Furthermore, once a corporate commercial is ratified, the server terminal 100 can display information about the ratified corporate commercial, along with project information displayed via an application operated by the service provider, for example, along with an indicator (e.g., an icon or hashtag) that identifies the ratification. Creators can also receive notification via the application on the creator terminal 300 that their corporate commercial has been ratified. Upon learning that their corporate commercial has been ratified, creators can post the commercial, for example, by replacing the hashtag "PR awaiting ratification" with a hashtag such as "PR ratified". Companies can also directly distribute the ratified corporate commercial as an official corporate commercial via the video distribution terminal 400 using their own account, based on the commercial data stored as creator data 2000. In conjunction with the ratification process, as part of step 7, the creator information processing unit 133 of the control unit 130 of the server terminal 100 processes to grant compensation to creators based on the compensation criteria (e.g., 0.3 yen per PV) defined as compensation information. Furthermore, compensation can also be paid directly between the company and the creator, without going through a service provider.

[0042] As this example illustrates, companies can select official corporate commercials from among those freely created by creators, either based on ratification requirements or retrospectively ratifying those that have been well-received by the public, thus enabling them to conduct advertising activities for their products and services without missing out on trends in viewers' tastes and preferences.

[0043] In addition to ratifying the decision in this example, companies can also award their corporate commercials. For example, a company can set a designated period (e.g., 3 months) for awards, starting from a predetermined date, and after the designated period has elapsed, select corporate commercials from among multiple distributed videos that it deems worthy of awards. These commercials can then be recognized as outstanding, and the creators who produced the outstanding commercials can be rewarded. When awarding, companies can also establish rankings or levels and award multiple creators.

[0044] Furthermore, companies can register projects by specifying a theme (target product) and sending project information to the server terminal 100. Companies can also solicit CM videos via the server terminal 100, company terminal 200, or video distribution terminal 400, presenting a theme (product) and specifying a period. Companies can identify corporate CMs they wish to certify as official CMs (those they wish to ratify) by viewing the corporate CMs of each creator that have been registered on the server terminal 100 and / or distributed via the video distribution terminal 400 from the creator terminal 300 with hashtags such as "PR awaiting ratification," or by referring to the CM data (viewing data) of corporate CMs provided by the server terminal 100, and then send information identifying the corporate CMs they wish to ratify as a ratification request to the server terminal 100 via the company terminal 200. Here, criteria for ratification can include whether the corporate CM appropriately promotes the content of the products / services included in the project provided by the company, and whether it does not violate any laws. Thus, once a company approves a corporate commercial, it may, as described above, provide the creator with compensation or a small gift (for example, the product advertised).

[0045] Furthermore, without specifying a theme (target product) (i.e., without registering project information with the server terminal 100), a company can identify corporate commercials that it wishes to certify as official commercials (wish to ratify) by viewing each creator's corporate commercials that have been registered with the server terminal 100 and / or have been distributed via the video distribution terminal 400 within a specified period or in the past, or by referring to the commercial data (viewing data) of the corporate commercials provided by the server terminal 100, and then send information identifying the corporate commercials it wishes to ratify as a ratification request to the server terminal 100 via the company terminal 200. In this way, once a corporate commercial is ratified by a company, the company can, as described above, award the creator a reward or a small gift (for example, the product being advertised).

[0046] Figure 9 is a flowchart showing another example of a method for assisting in the creation of a corporate commercial according to a second embodiment of the present invention.

[0047] First, as part of step SQ301, the corporate terminal 200 registers the fund by sending fund information to the server terminal 100. Here, the fund is a fund (also called the "Thank You for Posting Fund") that a company uses to reward creators for posting corporate commercials on social media, etc., as a token of appreciation. The fund information includes the project owner name (company name), fund amount (total reward amount), target product, message, fund image data (image data), and recommended hashtags. Next, as part of step SQ302, the server terminal 100 registers the fund by storing the received fund information in the corporate data storage unit 121 of the storage unit 120. The server terminal 100 also performs a prescribed review of the fund and publishes the fund information to users, including creators, on a website operated by the business operator managing the server terminal 100. Next, as part of step SQ303, the creator terminal 300 accesses the website where the fund has been published and views the published fund information. The website mentioned above can display information on multiple funds, each with its own fund amount (total reward amount (remaining balance)), allowing creators to search and identify their desired fund from among the multiple funds. Next, the creator views the fund information and creates a corporate commercial for a project they wish to support. As part of step SQ304, the creator sends the corporate commercial (video data, etc.) to the video distribution terminal 400 via the creator terminal 300, thereby posting the corporate commercial created by the creator to a video distribution site or other SNS site. Here, the creator can also register the created corporate commercial with the server terminal 100. In this specification, assuming that the creator's SNS account for video distribution is registered and stored as creator data in the server terminal 100, the creator can access the server terminal 100, select the registered SNS account, and select the corporate commercial video to be posted, thereby registering the corporate commercial for the project.The creator information processing unit 133 of the control unit 130 of the server terminal 100 stores the corporate commercials posted by creators as CM data in the creator data 2000 of the creator data storage unit 122, linking them to the project. In addition, when posting videos, creators can post corporate commercials with the hashtag "Thank you for posting fund" or a hashtag specified by the project owner. This makes it easier for companies that become project owners of the fund to identify the target commercials on social media. Furthermore, as mentioned above, the video distribution terminal 400 includes video distribution service terminals such as Instagram®, YouTube®, and TikTok®, and creators can also post corporate commercials to one or more video distribution terminals.

[0048] Next, in step SQ304, the project owner company of the fund accesses a video distribution site (video distribution terminal 400) via the corporate terminal 200 to view corporate commercials that are eligible for the fund and select the corporate commercials that it wishes to reward. In step SQ305, the project owner company sends information about the corporate commercials selected for reward to the server terminal 100 via the corporate terminal 200. In step SQ306, the server terminal 100 identifies the corporate commercials and creators eligible for reward by referring to creator information previously stored in the creator data storage unit 122 of the memory unit 120, and then refers to the total reward amount of the fund in the fund information stored in the corporate data storage unit 121 and compares it with the current reward amount to confirm whether or not to grant the reward. If it is possible to grant the reward, the server terminal 100 executes the reward process and updates the fund information (subtracting the current reward amount from the total reward amount and storing the amount after the subtraction in the memory unit 120). Here, when rewards are given as goods or services, the reward amount can be replaced with the number of goods or services given, or the amount obtained by converting the goods into monetary terms can be managed as the reward amount. As part of the processing in step SQ307, the server terminal 100 sends a notification to the creator terminal 300 informing them that they have been selected as a reward recipient and detailing the reward content, after which the specific reward is granted. Here, the reward processing can also be performed by the company terminal 200 itself, and the project owner can directly notify the creator that they have been selected as a reward recipient. In addition, there is no time limit for the company CMs that are eligible for rewards, and company CMs created and posted by creators before the fund was made public can also be included.

[0049] As shown in this embodiment, by forming a fund, companies can retrospectively endorse and select corporate commercials that have been well-received by the public from among those freely created by creators, thereby enabling them to conduct advertising activities for their products and services without missing out on trends in viewers' tastes and preferences.

[0050] Although embodiments of the invention have been described above, these can be implemented in various other forms, and can be carried out by various omissions, substitutions, and modifications. These embodiments and variations, as well as those with omissions, substitutions, and modifications, are included within the technical scope of the claims and their equivalents. [Explanation of Symbols]

[0051] 1 System: 100 Server terminals, 110 Communication unit, 120 Storage unit, 130 Control unit, 200 Enterprise terminals, 300 Creator terminals, 400 Video distribution terminals, NW1 Network

Claims

1. A method to support the distribution of corporate commercials, The control unit of the server terminal is: Fund information is received from the corporate terminals of companies requesting support for corporate advertising. Requests to view the aforementioned fund information are received from the creator's creator terminal. The company receives requests from the company terminal to pay compensation for the corporate commercials posted by the aforementioned creator. A method for performing reward processing on the creator terminal.

2. The method according to claim 1, The fund information is a method that includes any of the following: the name of the company, the product name of the company, or the total amount of compensation for the company's commercials.

3. The method according to claim 1, The method includes, for the said fund information, information relating to hashtags associated with the said corporate commercial.

4. The method according to claim 1, The aforementioned reward processing is, A method including a process of subtracting the amount of compensation to be given to the creator from the total amount of compensation.

5. The method according to claim 1, The aforementioned reward processing is, A method including a process for notifying the creator terminal that it has been selected to receive compensation.

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