A promotional system for your favorite idol, a promotional method for your favorite idol, and a program.

Abstract

To enable users to promote their favorite subjects through various media at a price that is appropriate for them. [Solution] The advertising slot storage unit (112) stores information on multiple advertising slots, including the period for which the featured subject will be advertised on the advertising medium (5). The advertising slot reception unit (122) receives selections of at least one advertising slot from each of the multiple users. The content reception unit (125) receives content related to the featured subject from each of the multiple users. The bid reception unit (126) receives bids from each of the multiple users to advertise content in at least one advertising slot. The content determination unit (127) determines the content to be advertised in each of the multiple advertising slots based on the results of the bids for each of the multiple advertising slots.

Description

Technical Field

[0001] The present disclosure relates to a target promotion system, a target promotion method, and a program.

Background Art

[0002] Activities to support idols, talents, sports players, etc. are being carried out. Such activities by fans are called so-called "support activities." Also, the act of a fan supporting an idol, etc. is also called "pushing," and an idol, etc. pushed by a fan's support activity is also called a "target" or a "push."

Summary of the Invention

Problems to be Solved by the Invention

[0003] The inventors are considering enabling a user who is a fan to promote a target using media such as display devices and audio playback devices installed in public facilities, commercial facilities, on the street, etc. Although a predetermined fee is required for the use of such media, it is desirable that the price be set appropriately.

[0004] An object of the present disclosure is to enable the promotion of a target using media at an appropriate price for the user.

Means for Solving the Problems

[0005] The promotional system for a favorite subject according to this disclosure includes: promotional slot storage means for storing information on multiple promotional slots, including the period for which the favorite subject will be promoted in a medium; promotional slot receiving means for receiving selections of at least one promotional slot from each of multiple users; content receiving means for receiving content related to the favorite subject from each of the multiple users; bid receiving means for receiving bids from each of the multiple users to promote the content in each of the at least one promotional slot; content determination means for determining the content to be promoted in each of the multiple promotional slots based on the results of the bids for each of the multiple promotional slots; and output means for outputting the content determined by the content determination means in each of the multiple promotional slots. This makes it possible to promote a favorite subject using a medium at a price that is appropriate for users.

[0006] The method for promoting a favorite subject according to this disclosure includes: an advertising slot receiving step in which advertising slot receiving means receives selections from each of several users for at least one advertising slot from among several advertising slots stored in advertising slot storage means that store information on a plurality of advertising slots including the period for which the favorite subject will be promoted in the media; a content receiving step in which content receiving means receives content related to the favorite subject from each of the several users; a bid receiving step in which bid receiving means receives bids from each of the several users to promote the content in each of the at least one advertising slot; a content determination step in which content determination means determines the content to be promoted in each of the plurality of advertising slots based on the results of the bids for each of the plurality of advertising slots; and an output step in which output means output the content determined by the content determination means in each of the plurality of advertising slots. According to this, it becomes possible to promote a favorite subject using media at a price appropriate for users by using specific means in which software and hardware resources work together.

[0007] The program relating to this disclosure causes a computer to function as follows: an advertising slot acceptance procedure that accepts selections from multiple users for at least one advertising slot from among a plurality of advertising slots stored in an advertising slot storage means that stores information on a plurality of advertising slots including the period for which a favorite subject will be advertised in a medium; a content acceptance procedure that accepts content relating to the favorite subject from each of the plurality of users; a bid acceptance procedure that accepts bids from each of the plurality of users for advertising the content in each of the at least one advertising slot; a content determination procedure that determines the content to be advertised in each of the plurality of advertising slots based on the results of the bids for each of the plurality of advertising slots; and an output procedure that outputs the content determined by the content determination procedure in each of the plurality of advertising slots. This makes it possible to advertise a favorite subject using a medium at a price appropriate for the user using a computer. [Brief explanation of the drawing]

[0008] [Figure 1] This figure shows an example of the area around an event venue where a promotional system for your favorite idol is used. [Figure 2] This diagram shows an example of the hardware configuration for a promotional system for your favorite idol. [Figure 3] This is a functional block diagram showing an example of the features implemented in the promotional system for your favorite idol. [Figure 4] This figure shows an example of a potential favorite character. [Figure 5] This diagram shows an example of a schedule leading up to an event. [Figure 6] This is a diagram showing an example of an advertising space. [Figure 7] This figure shows an example of multiple display areas specified in an advertising medium. [Figure 8A] This figure shows an example of area price coefficients and increasing popularity points for each area. [Figure 8B] This figure shows an example of a popularity price coefficient based on the popularity of your favorite character. [Figure 8C]It is a diagram showing an example of the acquired popularity points and popularity of candidates for the object of support. [Figure 9A] It is a diagram showing an example of an event selection screen. [Figure 9B] It is a diagram showing an example of a media selection screen. [Figure 9C] It is a diagram showing an example of a region selection screen. [Figure 9D] It is a diagram showing an example of a publicity frame selection screen. [Figure 9E] It is a diagram showing an example of a support object selection screen. [Figure 9F] It is a diagram showing an example of a content selection screen. [Figure 9G] It is a diagram showing an example of a bidding screen. [Figure 9H] It is a diagram showing an example of publicity frame information. [Figure 10A] It is a diagram showing an example of publicity frame information. [Figure 10B] It is a diagram showing an example of a publicity frame selection screen. [Figure 10C] It is a diagram showing an example of a bidding screen. [Figure 10D] It is a diagram showing an example of publicity frame information. [Figure 10E] It is a diagram showing an example of publicity frame information. [Figure 11A] It is a diagram showing an example of publicity frame information. [Figure 11B] It is a diagram showing an example of the acquired popularity points and popularity of candidates for the object of support. [Figure 12A] It is a diagram showing an example of a publicity frame selection screen. [Figure 12B] It is a diagram showing an example of a bidding screen. [Figure 13] It is a flowchart showing an example of a bidding process. [Figure 14] It is a flowchart showing an example of a winning bid process. [Figure 15] It is a diagram showing an example of the acquired popularity points and popularity of candidates for the object of support.

Modes for Carrying Out the Invention

[0009] The embodiments of the recommended target advertising system and autonomous driving support method proposed in this disclosure will be described below with reference to the drawings.

[0010] [1. Event venue and promotional media] Figure 1 shows an example of the area surrounding an event venue 3 where the target promotion system 1 is used. The event venue 3 may be a building such as a theater, stadium, public facility, or commercial facility. Multiple promotional media 5 that output advertisements by the target promotion system 1 may be provided inside the event venue 3 and around the event venue 3 (the outdoor area shown by the dashed line 4 in Figure 1).

[0011] The advertising medium 5 may be a display device (e.g., a display or projector) that displays content such as videos or still images as advertising. However, it is not limited to this, and the advertising medium 5 may also be an audio playback device such as a speaker that outputs sound as advertising. Furthermore, the advertising medium 5 may be a device that is permanently installed inside the event venue 3 building or on the surrounding streets. In addition, the advertising medium 5 may be a mobile medium installed on a mobile body that moves inside or around the event venue 3 building. Examples of mobile bodies include vehicles such as advertising trucks, and flying objects such as balloons, airships, and drones (e.g., balloon-shaped drones).

[0012] [2. Hardware Configuration] Figure 2 shows the hardware configuration of the target advertising system 1. As shown in Figure 2, the target advertising system 1 may include an advertising management device 10 and multiple user devices 20. As shown in Figures 1 and 2, the advertising medium 5, the advertising management device 10, and the multiple user devices 20 may be connected to a network N such as the Internet.

[0013] The advertising management device 10 may be a computer such as a server device. As shown in Figure 2, the advertising management device 10 may include a processor 11, a storage unit 12, a communication unit 13, a display unit 14, and an operation unit 15. In addition, each of the multiple user devices 20 may be a computer such as a smartphone, tablet terminal, or personal computer. The user device 20 may include a processor 21, a storage unit 22, a communication unit 23, a display unit 24, and an operation unit 25.

[0014] The processors 11 and 21 may be program control devices such as CPUs (Central Processing Units). The storage units 12 and 22 may be memory elements such as ROMs (Read Only Memory) and RAMs (Random Access Memory), as well as solid-state drives and hard disk drives. The storage unit 12 of the advertising management device 10 may store data such as programs executed by the processor 11. The storage unit 22 of the user device 20 may store data such as programs executed by the processor 21. The programs stored in the storage units 12 and 22 may be supplied via the network N.

[0015] The communication units 13 and 23 may be communication interfaces such as network boards. The communication units 13 and 23 may be capable of wired or wireless communication. The display units 14 and 24 may be display devices such as liquid crystal displays or organic EL (electroluminescence) displays. The display unit 14 of the advertising management device 10 may display various images according to instructions from the processor 11. The display unit 24 of the user device 20 may also display various images according to instructions from the processor 21. The operation units 15 and 25 may be input devices such as keyboards or mice. The operation unit 25 of the user device 20 may be a touch panel provided on the display device.

[0016] [3. Functional Blocks] Figure 3 is a functional block diagram showing an example of the functions implemented in the Favorite Target Promotion System 1. As shown in Figure 3, the Favorite Target Promotion System 1 may include, as functions, a Favorite Target storage unit 111, an advertising slot storage unit 112, a popularity storage unit 113, an event reception unit 121, an advertising slot reception unit 122, a price setting unit 123, a Favorite Target reception unit 124, a content reception unit 125, a bid reception unit 126, a content determination unit 127, a popularity calculation unit 128, and an output unit 129. Not all of the functions shown in Figure 3 are to be implemented in the Favorite Target Promotion System 1, and functions other than those shown in Figure 3 may also be implemented.

[0017] The favorite target memory unit 111, the advertising slot memory unit 112, and the popularity memory unit 113 may be primarily implemented by the memory unit 12 of the advertising management device 10. This function may also be primarily implemented by a storage device (for example, a storage device provided in a computer different from the advertising management device 10) that is connected to the advertising management device 10 so that data can be exchanged with the advertising management device 10 via the network N. In addition, the event reception unit 121, the advertising slot reception unit 122, the pricing unit 123, the favorite target reception unit 124, the content reception unit 125, the bid reception unit 126, the content determination unit 127, the popularity calculation unit 128, and the output unit 129 may be primarily implemented by the processor 11 of the advertising management device 10. Of these functions, the event reception unit 121, the advertising slot reception unit 122, the favorite target reception unit 124, the content reception unit 125, and the bid reception unit 126 may be implemented by the cooperation of the processor 11 of the advertising management device 10 and the processor 21 of the user device 20.

[0018] [3-1. Memory section for your favorite person] The favorite target memory unit 111 stores information on multiple candidate favorite targets. The favorite target memory unit 111 may store information on multiple candidate favorite targets in association with events such as live performances, sports competitions, or matches held at an event venue (for example, event venue 3 shown in Figure 1). The favorite target memory unit 111 may store, for example, event identification information (name, designation, ID, etc.) and the duration of each event in association with the identification information (name, designation, ID, etc.) of multiple favorite targets.

[0019] The "favorite person" memory unit 111 may store information about individuals such as idols, entertainers, singers, actors, athletes, cheerleaders, influencers, and cultural figures as potential "favorite people." The "favorite person" memory unit 111 may also store information about events such as live performances and matches in which individuals such as idols, entertainers, and athletes appear, in association with those individuals. Not limited to these, the "favorite person" memory unit 111 may also store information about groups to which idols or entertainers belong, sports teams, cheerleading teams, and other organizations as potential "favorite people." Furthermore, the "favorite person" memory unit 111 may also store mascot characters (for example, mascot characters of sports teams) or characters from anime, games, manga, and novels as potential "favorite people." The "favorite person" memory unit 111 may also store the names of cities and towns where events are held, as well as shopping streets, shops, and products sold in shops near the event venue, as potential "favorite people."

[0020] Figure 4 shows an example of a candidate for a favorite idol. In the example shown in Figure 4, three idols, Idol A, Idol B, and Idol C, are stored in the favorite idol memory unit 111 in association with Live X, an event in which these idols will perform. Also in the example shown in Figure 4, two sports teams, Team D and Team E, are stored in the favorite idol memory unit 111 in association with Match Y, a game in which these teams will compete.

[0021] Figure 5 shows an example of a schedule leading up to an event. In the example shown in Figure 5, the content posting period is defined as the period (from November 2nd to November 9th, 2024) during which content is posted as promotion to support idols A, B, and C, who will be performing at Live X, on the day before and the day of Live X, November 9th, 2024, at event venue 3. In addition, in the example shown in Figure 5, two periods are defined as the period for soliciting content from multiple users to be posted during the content posting period: the first solicitation period and the second solicitation period. The support target memory unit 111 or the memory unit 12 of the promotion management device 10 may store the two solicitation periods and the content posting period in association with the event, or it may store rules or formulas for calculating the two solicitation periods and the content posting period based on the event duration. Note that the number of solicitation periods for content to be posted during the content posting period is not limited to two; it may be one or three or more.

[0022] [3-2. Advertising Slot Memory Section] The advertising slot storage unit 112 stores information for multiple advertising slots. An "advertising slot" is information that includes the period during which the target product is advertised on the advertising medium 5. If the advertising medium 5 is a display device, the "advertising slot" may also be information that includes the area of ​​the screen on which the content is displayed on the advertising medium 5.

[0023] Figure 6 shows an example of multiple advertising slots stored in the advertising slot storage unit 112. As shown in Figure 6, the advertising slot storage unit 112 stores multiple advertising slots in association with the installation locations of the advertising medium 5 at the event venue (for example, event venue 3 shown in Figure 1). As shown in Figure 6, the advertising slot storage unit 112 may store multiple advertising slots associated with each of the multiple display areas (more specifically, areas 1 to 6 described below) on the advertising medium 5. In addition, six advertising slots may be stored for each display area every hour (for example, 10 o'clock). Each advertising slot may have a specified period of 10 minutes for outputting the advertisement. However, the specified period for each advertising slot may be longer or shorter than 10 minutes. For example, the specified period for each advertising slot may be 5 minutes. The advertising slot storage unit 112 may store information on the multiple advertising slots shown in Figure 6 in association with the identification information of the event venue (such as the name, designation, or ID of the event venue).

[0024] Figure 7 shows an example of multiple display areas defined in an advertising medium 5, which is a display device. When the advertising medium 5 is a display device, multiple display areas may be defined in the advertising medium 5, as shown in Figure 7. In the example shown in Figure 7, six areas, areas 1 to 6, are defined. Of these areas, area 1 is the largest, and areas 2 to 6 are the same size. The multiple display areas defined in the advertising medium 5 may include display areas of multiple sizes, such as large, medium, and small, or they may all be the same size.

[0025] [3-3. Popularity Memory Section] The popularity memory unit 113 stores the popularity level of each of the multiple candidate favorites stored in the favorite favorites memory unit 111. The popularity memory unit 113 may store, for example, the information shown in Figures 8A, 8B, and 8C, which will be described below.

[0026] Figure 8A is a diagram showing an example of area price coefficients and increased popularity points for each of the multiple display areas (for example, areas 1 to 6 shown in Figure 7). As shown in Figure 8A, the popularity memory unit 113 may store the area price coefficient and increased popularity points, which will be described later, associated with each of the multiple display areas. Of the multiple display areas shown in Figure 7, area 1 is larger than areas 2 to 5. In this case, the popularity memory unit 113 may set the area price coefficient and increased popularity points for area 1 higher than those for areas 2 to 5.

[0027] Figure 8B shows an example of a popularity price coefficient corresponding to the popularity of the idol being supported. Figure 8C shows an example of the popularity points and popularity level of a candidate idol being supported. As shown in Figure 8B, the popularity storage unit 113 may store a popularity price coefficient, described later, associated with each of the multiple popularity levels. Also, as shown in Figure 8C, the popularity storage unit 113 may store the popularity points earned to date and the popularity level associated with multiple candidate idols (for example, Idol A, Idol B, and Idol C) stored in the idol storage unit 111. "Popularity level" may be indicated, for example, by the ranking of the popularity points earned by the idol being supported. In addition, "popularity level" may be indicated by the range of popularity points earned by the idol being supported.

[0028] [3-4. Event Registration Department] The event reception unit 121 accepts requests from multiple users to specify events to be held at the event venue (for example, event venue 3 shown in Figure 1). The event reception unit 121 accepts a request from one user (hereinafter referred to as user P) by, for example, displaying the event selection screen SC1 shown in Figure 9A on the display unit 24 of the user device 20.

[0029] In the example of the event selection screen SC1 shown in Figure 9A, information about events and their durations stored in the target memory unit 111 (see Figure 4) is displayed as objects B11 and B12. On the event selection screen SC1, user P can specify one event to be held at the event venue by selecting either object B11 or B12 using the operation unit 25. In the example shown in Figure 9A, object B11, which corresponds to "Live X," is selected. Furthermore, user P can display the media selection screen SC2 (see Figure 9B), which will be explained next, on the display unit 24 by selecting button B13 labeled "Next."

[0030] The promotional system 1 (more specifically, processors 11 and 21) may accept designations of promotional media 5 located inside or around the event venue (for example, event venue 3 shown in Figure 1) from multiple users. The promotional system 1 accepts designation of one promotional media 5 from user P by, for example, displaying the media selection screen SC2 shown in Figure 9B on the display unit 24 of the user device 20. The media selection screen SC2 shown in Figure 9B includes objects B21 and B22 that indicate the location of the promotional media 5, along with a map of the event venue. The promotional system 1 may display objects B21 and B22 on the map at locations corresponding to the installation locations of the promotional media 5 stored in the promotional frame storage unit 112 (see Figure 6). User P can designate one promotional media 5 located inside or around the event venue by selecting either object B21 or B22 using the operation unit 25. Furthermore, by selecting button B23 labeled "Next," user P can display either the area selection screen SC3 (see Figure 9C) or the advertising frame selection screen SC4 (see Figure 9D) on the display unit 24. By selecting button B24 labeled "Back," user P can display the event selection screen SC1 shown in Figure 9A.

[0031] If the advertising medium 5 selected by user P on the media selection screen SC2 (see Figure 9B) is a display device, the target advertising system 1 may accept selections of display areas for displaying content on the advertising medium 5 from each of multiple users. The target advertising system 1 may accept the specification of one display area from user P by, for example, displaying the area selection screen SC3 shown in Figure 9C on the display unit 24 of the user device 20. The area selection screen SC3 may display objects B31 to B36, which represent areas 1 to 6 shown in Figure 7. On the area selection screen SC3, user P can select one of areas 1 to 6 by selecting one of objects B31 to B36 using the operation unit 25. In the example shown in Figure 9C, object B31, which corresponds to area 1, is selected. Furthermore, by selecting button B37 labeled "Next," user P can display the advertising slot selection screen SC4 (see Figure 9D) on the display unit 24, and by selecting button B37 labeled "Back," user P can display the media selection screen SC2 shown in Figure 9B.

[0032] [3-5. Advertising Slot Reception Department] The advertising slot reception unit 122 accepts the selection of at least one advertising slot from multiple users. The advertising slot reception unit 122 may also accept the selection of at least one advertising slot from multiple users from multiple advertising slots stored in the advertising slot storage unit 112 in association with the identification information of the event venue (e.g., event venue 3 shown in Figure 1) where the event (e.g., Live X) accepted by the event reception unit 121 will be held.

[0033] The advertising slot reception unit 122 may, for example, receive a request from the user to specify one or more advertising slots by displaying the advertising slot selection screen SC4 shown in Figure 9D on the display unit 24 of the user device 20. The advertising slot reception unit 122 may display the advertising slot selection screen SC4, which includes an object B41 representing multiple advertising slots, based on information on multiple advertising slots stored in the advertising slot storage unit 112 (see Figure 6). The object B41 representing multiple advertising slots may include multiple objects 42 representing each advertising slot and an object 43 in a scroll bar for changing (transitioning) the time slots of the advertising slots displayed on object B41.

[0034] In the advertising slot selection screen SC4 shown in Figure 9D, user P can specify one or more advertising slots from among the multiple advertising slots stored in the advertising slot storage unit 112 by selecting one or more objects 42 using the operation unit 25. User P can also change the time period of the advertising slots in object B41 by manipulating object 43 in the scroll bar. In the example shown in Figure 9D, object B42 corresponding to three advertising slots is selected. More specifically, advertising slots from 10:00 to 10:10 on November 2, 2024, advertising slots from 10:10 to 10:20 on the same day, and advertising slots from 10:20 to 10:30 on the same day are selected. In the advertising slot selection screen SC4, object B42 corresponding to the advertising slots selected by user P may be displayed in a different display manner than object B42 corresponding to advertising slots not selected by user P. "Being displayed in a different display mode" means that the object B42, which is displayed as a button, is displayed in a pressed state, or, as shown in Figure 9D, the background color or other color of the selected object B42 changes, or an object such as a check mark is displayed on the selected object B42. Furthermore, user P may switch between the state in which object B42 is selected and the state in which object B42 is deselected by performing an operation on object B42 (for example, a click or tap). After selecting an advertising slot, the user can display the recommended target selection screen SC5 (see Figure 9E), which will be described next, on the display unit 24 by selecting the button B44 labeled "Next," and can also display the area selection screen SC3 shown in Figure 9C by selecting the button B45 labeled "Back."

[0035] [3-6. Recommendation Department, Pricing Department] The "Favorite Character Reception Unit 124" accepts the selection of one favorite character from each of multiple users from among multiple candidate favorite characters stored in the "Favorite Character Storage Unit 111". By accepting the selection of one favorite character from among multiple candidate favorite characters pre-stored in the "Favorite Character Storage Unit 111" in this way, it is possible to prevent the advertising of unspecified favorite characters from being output by the advertising medium 5.

[0036] Furthermore, the favorite idol reception unit 124 may accept the selection of one favorite idol from each of multiple users from among multiple favorite idol candidates stored in the favorite idol storage unit 111 in association with the event received by the event reception unit 121. In this way, the advertisements output by the advertising medium 5 can be limited to those of multiple favorite idol candidates stored in the favorite idol storage unit 111 in association with the event. For example, the favorite idol reception unit 124 may accept the selection of one of idols A, idol B, and idol C from user P, who is stored in the favorite idol storage unit 111 in association with the live performance X selected by user P on the event selection screen SC1 shown in Figure 9A.

[0037] The "Favorite Person Reception Unit 124" may, for example, receive a selection of a "Favorite Person" from user P by displaying the "Favorite Person Selection Screen SC5" shown in Figure 9E on the display unit 24 of the user device 20. The "Favorite Person Reception Unit 124" may display the "Favorite Person Selection Screen SC5" including objects B51 to B53 that represent the candidate "Favorite Person" based on a plurality of candidate "Favorite Persons" stored in the "Favorite Person Storage Unit 111" in association with the event received by the "Event Reception Unit 121". User P can select one person (or one thing) as their "Favorite Person" by selecting any one of objects B51 to B53. In addition, user P can display the content reception screen SC6 (see Figure 9F), which will be described next, on the display unit 24 by selecting the button B54 labeled "Next", and can display the advertising frame selection screen SC4 shown in Figure 9D by selecting the button B55 labeled "Back".

[0038] The favorite target selection screen SC5 shown in Figure 9E may include information T51 indicating the favorite target selected by user P (a favorite target corresponding to any of the objects B51 to B53 selected by user P) and information T52 indicating the base price set by the pricing unit 123 for that favorite target. The pricing unit 123 sets the base price for bidding to advertise content related to one favorite target selected by user P (in the example shown in Figure 9F, Idol A). The "base price" is the price per unit point (for example, 1 point) of the bidding points for the favorite target. The "base price" is, for example, the unit price of bidding points for the favorite target in the bidding acceptance screen SC7 (see Figure 9G) described later. More specifically, it is the price per unit point of bidding points. In the following explanation, bidding points may also be simply referred to as points.

[0039] The pricing unit 123 sets a base price for the recommended item based on the popularity of the recommended item stored in the popularity memory unit 113. For example, the pricing unit 123 identifies the popularity of the recommended item by referring to the popularity shown in Figure 8C, and further identifies the popularity price coefficient corresponding to that popularity by referring to the popularity and popularity price coefficient shown in Figure 8B. In addition, if the advertising medium 5 selected by user P on the media selection screen SC2 (see Figure 9B) is a display device, the pricing unit 123 may set a base price for the recommended item based on the area price coefficient (see Figure 8A) stored in the popularity memory unit 113. The pricing unit 123 may identify the area price coefficient associated with the display area specified by user P on the area selection screen SC3 (see Figure 9C).

[0040] In the example of information T52 shown in Figure 9E, "200 yen" is set as the base price for bidding on Idol A. This price can be calculated, for example, by 100 yen * popularity price coefficient * area price coefficient (* is a multiplication operator). The popularity price coefficient here is 1 because the popularity has not been calculated by the popularity calculation unit 128, which will be described later (see Figures 8B and 8C). The area price coefficient here is 2 because area 1 is selected on the media selection screen SC2 (see Figure 9B) (see Figure 8A). Therefore, the pricing unit 123 can calculate a base price of 200 yen by 100 yen * 1 * 2.

[0041] [3-7. Content Reception Department] The content receiving unit 125 receives content related to one person (or one thing) that has been received by the favorite person receiving unit 124 from each of the multiple users. The content receiving unit 125 may, for example, receive content related to the favorite person from the user by displaying the content receiving screen SC6 shown in Figure 9F on the display unit 24 of the user device 20.

[0042] In the content reception screen SC6 shown in Figure 9F, objects B61 to B63 are displayed for selecting content related to the recommended target (for example, one of Idol A, Idol B, and Idol C selected by User P on the recommended target selection screen SC5 shown in Figure 9E) received by the recommended target reception unit 124. In the example shown in Figure 9F, object B61 corresponding to "Recommended Content 1" is selected. The storage unit 12 of the advertising management device 10, or a storage device connected to the advertising management device 10 via the network N, may store multiple content items corresponding to objects B61 to B63 for each of the multiple recommended target candidates (for example, Recommended Content 1 to 3 shown in Figure 9F). The content reception unit 125 may receive content corresponding to one of the objects B61 to B63 selected by User P.

[0043] Furthermore, in the content reception screen SC6 shown in Figure 9F, objects B64 to B66 are displayed for editing content corresponding to any of objects B61 to B63 (for example, any of recommended content 1 to 3). User P can edit the content by selecting any of objects B64 to B66. For example, User P can add images such as messages or stamps supporting their favorite subject to the content, which may be a video or still image, or apply processing to emphasize their favorite subject. The content reception unit 125 may accept the content that has been arbitrarily edited by User P in this way.

[0044] Furthermore, the content reception screen SC6 may include an object B67 for receiving content files (data) from the user. The content reception unit 125 may also receive files stored in the storage unit 22 of the user device 20 (for example, a file created by user P). In this case, the content reception unit 125 may determine whether or not the file relates to a recommended target received by the recommended target reception unit 124. Only if it is determined that the file relates to a recommended target may the content reception unit 125 accept the file. By selecting the button B68 labeled "Next," user P can display the bid reception screen SC7 (see Figure 9G), which will be described next, on the display unit 24, and by selecting the button B69 labeled "Back," user P can display the recommended target selection screen SC5 shown in Figure 9E.

[0045] In the media selection screen SC2 shown in Figure 9B, if the advertising medium 5 selected by user P is an audio playback device, the content receiving unit 125 may accept audio data related to the object of support as content related to the object of support. In this case, the content receiving unit 125 may accept audio data including, for example, the voice of the person or character who is the object of support, the theme song of the object of support, or the voice of a user who supports the object of support.

[0046] [3-8. Bidding Department] The bid acceptance unit 126 accepts bids from multiple users for advertising content in at least one advertising slot. The bid acceptance unit 126 may accept bids from user P by, for example, displaying the bid acceptance screen SC7 shown in Figure 9G on the display unit 24 of the user device 20.

[0047] In the bid acceptance screen SC7 shown in Figure 9G, objects B71 to B73 are displayed to accept bids from user P, allowing them to specify bid points. Object B71 displays the numerical value of the bid points. User P can input bid points by selecting object B71 and using the keyboard or other control unit 25 to enter the numerical value. User P can also increase the bid points by 1 by performing operations on object B72 (e.g., clicking or tapping), and decrease the bid points by 1 by performing operations on object B73. However, the bid points entered on the bid acceptance screen SC7 cannot be less than 1.

[0048] Furthermore, the bid acceptance screen SC7 shown in Figure 9G may be for placing a bid on one of the advertising slots selected by User P on the advertising slot selection screen SC4 (see Figure 9D) shown in Figure 9D (for example, the advertising slot from 10:00 to 10:10 on November 2, 2024). In the bid acceptance screen SC7 shown in Figure 9G, information T71 is displayed indicating one advertising slot for which User P will place a bid. In addition, the bid acceptance screen SC7 shown in Figure 9G may include information T72 indicating the recommended target selected by User P on the recommended target selection screen SC5 shown in Figure 9E, information T73 indicating the point unit price (price per point of the bid) which is the standard price of that recommended target, and information T74 indicating the purchase amount of User P. The content of information T73 here is the same as information T52 shown in Figure 9E, so the explanation is omitted. Also, in the example of information T74 in Figure 9G, "200 yen" is shown as the purchase amount of User P. This amount can be calculated, for example, by multiplying the number of bid points set by operations on objects B71 to B73 by the base price. The bid receiving unit 126 can calculate a purchase price of 200 yen by multiplying 1 point by 200 yen.

[0049] In the bidding acceptance screen SC7 shown in Figure 9G, user P may select button B74 labeled "Next" to display the bidding acceptance screen SC7 for placing a bid on another advertising slot selected by user P (for example, the advertising slot from 10:10 to 10:20 on November 2, 2024). Alternatively, user P may select button B75 labeled "Back" to display either the content acceptance screen SC6 shown in Figure 9F, or the bidding acceptance screen SC7 for setting bid points again for the advertising slot for which bid points were previously set.

[0050] Figure 9H shows an example of advertising slots after the bidding reception unit 126 has received bids from user P. The bidding reception unit 126 updates the information of the advertising slots that have been bid on by user P from among the multiple advertising slots stored in the advertising slot storage unit 112 (see Figure 6). In the example shown in Figure 9H, it is shown that bids of 1 point each were made to advertise idol A's content for three advertising slots (an advertising slot in area 1 from 10:00 to 10:10 on November 2, 2024, an advertising slot in area 1 from 10:10 to 10:20 on the same day, and an advertising slot in area 1 from 10:20 to 10:30 on the same day).

[0051] Figure 10A is a diagram showing an example of advertising slots after the bid acceptance unit 126 has accepted bids from another user (hereinafter referred to as User Q). In the example shown in Figure 10A, User Q has placed bids of 1 point each for three advertising slots (an advertising slot in Area 2 from 10:30 to 10:40 on November 2, 2024; an advertising slot in Area 2 from 10:40 to 10:50 on the same day; and an advertising slot in Area 2 from 10:50 to 10:60, i.e., 11:00 on the same day) to advertise Idol B's content.

[0052] User Q can, for example, select Live X on the event selection screen SC1 in Figure 9A, select Area 2 on the area selection screen SC3 in Figure 9C, select three advertising slots for the time period from 10:30 to 11:00 on November 2, 2024 on the advertising slot selection screen SC4 in Figure 9D, and select Idol B on the favorite symmetrical selection screen SC5 in Figure 9E, thereby making a bid to advertise Idol B's content for the three advertising slots, as shown in Figure 10A. In the example shown in Figure 8A, the area price coefficient for Area 2 is 1x. Therefore, the base price for Idol B, calculated as 100 yen * popularity price coefficient * area price coefficient, is set to, for example, 100 yen * 1x * 1x = 100 yen.

[0053] Figure 10B shows an example of the advertising slot selection screen SC4 that is displayed when the advertising slot reception unit 122 accepts advertising slots from another user (referred to as User R). In the example of the advertising slot selection screen SC4 shown in Figure 10B, User R has selected Area 1 on the Area Selection Screen SC3. As shown in Figure 10A, for Area 1, User P has placed bids to display content of Idol A for three advertising slots (an advertising slot from 10:00 to 10:10 on November 2, 2024, an advertising slot from 10:10 to 10:20 on the same day, and an advertising slot from 10:20 to 10:30 on the same day). Therefore, in the example of the advertising slot selection screen SC4 shown in Figure 10B, the three advertising slots selected by User P show the favorite idol selected by User P and the value of the points bid by User P.

[0054] In the advertising slot selection screen SC4 shown in Figure 10B, user R may select an advertising slot that has already been bid on by another user, user P. In the example of the advertising slot selection screen SC4 shown in Figure 10B, user R has selected two advertising slots (an advertising slot from 10:20 to 10:30 on November 2, 2024, and an advertising slot from 10:30 to 10:40 on the same day).

[0055] Figure 10C shows an example of the bid acceptance screen SC7 displayed when the bid acceptance unit 126 accepts a bid from user R. The bid acceptance screen SC7 shown in Figure 10C shows the state in which user R has selected idol C on the recommended target selection screen SC5 (see Figure 9E). The bid acceptance screen SC7 shown in Figure 10C may include information T71 indicating one advertising slot in which user R will make a bid (more specifically, the advertising slot from 10:20 to 10:30 on November 2, 2024), information T72 indicating the recommended target selected by user R, information T73 indicating the point unit price which is the standard price of that recommended target, and information T74 indicating the purchase amount of user R.

[0056] Furthermore, the bid acceptance screen SC7 shown in Figure 10C may include information T75 indicating the minimum bid points required for user R to advertise content in the advertising slot. As shown in Figure 10A, user P has already placed a bid of 1 point for the advertising slot from 10:20 to 10:30 on November 2, 2024, which user R will now bid on. Therefore, in the bid acceptance screen SC7 shown in Figure 10C, the minimum bid points are set at 2 points, which is 1 point greater than the points already bid. On this screen, user R can set 2 or more points by entering bid points in object B71 or by manipulating objects B72 and B73.

[0057] Figure 10D is a diagram showing an example of advertising slots after bids from user R have been received by the bid reception unit 126. In the example shown in Figure 10D, a bid of 2 points was made to advertise idol C's content for an advertising slot in area 1 from 10:20 to 10:30 on November 2, 2024, and a bid of 1 point was made to advertise idol C's content for an advertising slot in area 1 from 10:30 to 10:40 on the same day.

[0058] Figure 10E shows an example of an advertising slot after the bidding reception unit 126 has received a further bid from user P. In the example shown in Figure 10E, user P has placed a bid of 3 points to advertise idol A's content for an advertising slot in area 1 from 10:20 to 10:30 on November 2, 2024. In this way, user P can bid more points than user R bid for a single advertising slot. Each of multiple users can compete in an auction format for the right to advertise their chosen favorite content in a single advertising slot. This makes it possible for users to advertise their favorite content using the advertising medium 5 at a price that is appropriate for them.

[0059] [3-9. Content Determination Unit, Output Unit] The content determination unit 127 determines the content to be advertised in each of the multiple advertising slots stored in the advertising slot storage unit 112, based on the results of the bids for each of the multiple advertising slots. The output unit 129 outputs the content determined by the content determination unit 127 in each of the multiple advertising slots. This allows each of the multiple users to have the content of their favorite subject, which they wish to promote, displayed on the advertising media 5 located inside or around the event venue (for example, event venue 3 shown in Figure 1) in the advertising slot they won the bid for. In other words, it becomes possible to advertise content to support or to convey the merits of one's favorite subject using the advertising media 5.

[0060] Figure 11A shows an example of advertising slots after the content has been determined for some of the multiple advertising slots by the content determination unit 127. The content determination unit 127 determines the content to be advertised in each advertising slot based on, for example, the number of points bid by each of the multiple users for each advertising slot. As shown in Figure 11A, the content determination unit 127 determines (confirms) the content to be advertised in an advertising slot based on the content for which a single user has bid the largest number of points. The content determination unit 127 may determine the content for advertising slots that received bids during the first and second application periods shown in Figure 5 at the end of each of these application periods. Also, if content is solicited during the content posting period shown in Figure 5, the content determination unit 127 may determine the content for an advertising slot at the time the application period changes to the date specified for that advertising slot.

[0061] [3-10. Popularity Calculation Section] Figure 11B is a diagram showing an example of the popularity points and popularity of a candidate for promotion after the content determination unit 127 has determined the content for some of the multiple promotion slots. The popularity calculation unit 128 calculates the popularity of each of the multiple candidate for promotion based on the results of bids for each of the multiple promotion slots stored in the promotion slot storage unit 112. For example, the popularity calculation unit 128 calculates the popularity of each of the multiple candidate for promotion based on the promotion slots that received bids as shown in Figure 11A and the increased popularity points shown in Figure 8A.

[0062] In the example shown in Figure 11A, the content for three advertising slots in area 1 has been determined (confirmed) for idol A. Also, in the increased popularity points shown in Figure 8A, 4 increased popularity points have been set for area 1. Therefore, the popularity calculation unit 128 calculates 12 points (3 slots * 4 points) as the popularity points acquired by idol A, for example, as shown in Figure 11B. Similarly, for idol B, as shown in Figures 8A and 11A, the content for three advertising slots in area 2, each with an increased popularity point of 1 point, has been determined (confirmed). Therefore, the popularity calculation unit 128 calculates 3 points (3 slots * 1 point) as the popularity points acquired by idol B. In the same way, for idol C, the content for one advertising slot in area 1, each with an increased popularity point of 4 points, has been determined (confirmed). Therefore, the popularity calculation unit 128 calculates 4 points (1 slot * 4 points) as the popularity points acquired by idol C. As a result, the popularity calculation unit 128 calculates that idol A, who has the highest popularity points earned, is ranked "1st," followed by idol C, who has the next highest popularity points earned, as "2nd," and idol B, who has the lowest popularity points earned, as "3rd."

[0063] Figure 12A shows an example of the advertising slot selection screen SC4 that is displayed when the advertising slot acceptance unit 122 accepts advertising slots from another user (referred to as User P) after the content has been determined for some of the advertising slots by the content determination unit 127 (for example, during the second recruitment period shown in Figure 5). In the example of the advertising slot selection screen SC4 shown in Figure 12A, User P has selected Area 1 on the Area Selection Screen SC3. As shown in Figure 10D, content has already been determined for four advertising slots in Area 1 (more specifically, the advertising slots from 10:00 to 10:10 on November 2, 2024, from 10:10 to 10:20 on the same day, from 10:20 to 10:30 on the same day, and from 10:30 to 10:40 on the same day). In the advertising slot selection screen SC4 shown in Figure 12A, User P cannot select the object B42 corresponding to the four advertising slots for which content has already been determined. Furthermore, in the advertising slot selection screen SC4 shown in Figure 12A, user P has selected object B42 corresponding to one advertising slot whose content has not yet been determined (more specifically, the advertising slot from 10:50 to 10:60 on November 2, 2024, i.e., until 11:00). Note that object B42 corresponding to advertising slots that user P cannot select may be displayed in a different manner from both object B42 corresponding to advertising slots that user P can select and object B42 selected by user P.

[0064] Figure 12B is a diagram showing an example of the bid acceptance screen SC7 that is displayed when the bid acceptance unit 126 accepts a bid from user P. The bid acceptance screen SC7 shown in Figure 12B shows the state in which user P has selected idol A on the favorite target selection screen SC5 (see Figure 9E). The bid acceptance screen SC7 shown in Figure 12B may include information T71 indicating one advertising slot in which user P will make a bid (more specifically, an advertising slot from 10:50 to 10:60 on November 2, 2024, i.e., until 11:00), information T72 indicating the favorite target selected by user P, information T73 indicating the point unit price, which is the standard price set by the pricing unit 123 for that favorite target, and information T74 indicating the purchase amount of user P.

[0065] The pricing unit 123 sets a base bid price for advertising content related to one favorite idol in the remaining advertising slots among multiple advertising slots for which content has not yet been determined by the content determination unit 127, based on the popularity calculated by the popularity calculation unit 128. The pricing unit 123 may, for example, refer to the popularity shown in Figure 11B, calculated by the popularity calculation unit 128, to identify "1st place," which is the popularity of idol A selected by user P, and further refer to the popularity and popularity price coefficient shown in Figure 8B to identify "1.5 times," which is the popularity price coefficient corresponding to the identified popularity of "1st place." As mentioned above, the base bid price for a favorite idol can be calculated, for example, as 100 yen * popularity price coefficient * area price coefficient. For idol A, the pricing unit 123 can calculate a base price of 300 yen as shown in information T73 in Figure 12B by 100 yen * 1.5 times * 2 times.

[0066] The pricing unit 123 may set a lower base price for a particular idol if its popularity is low compared to when its popularity is high. For example, as shown in Figure 8B, the popularity and popularity price coefficient stored in the popularity memory unit 113 may be set lower when the popularity is low compared to when the popularity is high. This makes it possible to keep the base price low for idols with low popularity. This makes it easier to win bids for advertising slots when promoting content for idols with low popularity, and encourages the output of content for various idols on the advertising medium 5. For example, by promoting all of Idols A, B, and C who will be performing at Live X on the advertising medium 5, it can be expected that people's interest and attention will be stimulated for Live X, which will be held at the event venue 3.

[0067] [4. Flowchart] The following explains the processes performed by the promotional system 1, referring to the diagrams.

[0068] [4-1. Reception Processing] Figure 13 is a flowchart showing an example of the reception process performed by the promotional system 1. For example, during the first and second recruitment periods shown in Figure 5, the promotional system 1 executes the process shown in Figure 13 when a user accesses it via the user device 20.

[0069] As shown in Figure 13, first, the event reception unit 121 receives a designation from the user for an event to be held at an event venue (for example, event venue 3 shown in Figure 1) (step S101). In step S101, the event reception unit 121 receives the designation from the user for an event by, for example, displaying the event selection screen SC1 shown in Figure 9A on the display unit 24 of the user device 20. In step S101, the event reception unit 121 receives a designation from the user for one of several events (for example, Live X and Match Y shown in Figure 4) that are stored in the recommended target storage unit 111 in association with the recommended target candidate.

[0070] Next, the promotional system 1 (more specifically, processors 11 and 21) receives a selection from the user for an advertising medium 5 located inside or around the event venue (for example, event venue 3 shown in Figure 1) where the event selected in step S101 will be held (step S102). In step S102, the promotional system 1 receives the selection of one advertising medium 5 from the user by, for example, displaying the media selection screen SC2 shown in Figure 9B on the display unit 24. If the advertising medium 5 selected in step S102 is a display device, the promotional system 1 may receive a selection from the user for a display area (for example, one of areas 1 to 6 shown in Figure 7) on which content will be displayed on that advertising medium 5. In this case, the promotional system 1 receives the selection of one display area from the user by, for example, displaying the area selection screen SC3 shown in Figure 9C on the display unit 24.

[0071] Next, the advertising slot reception unit 122 receives a selection from the user for at least one advertising slot from among multiple advertising slots (step S103). In step S103, the advertising slot reception unit 122 may accept the user's selection of one or more advertising slots by displaying information on multiple advertising slots stored in the advertising slot storage unit 112 in association with the advertising medium 5 received from the user in step S102 (see Figure 6) on the display unit 24. In step S103, the advertising slot reception unit 122 may accept the user's selection of an advertising slot by, for example, displaying the advertising slot selection screen SC4 shown in Figure 9D on the display unit 24.

[0072] Next, the favorite target reception unit 124 receives a selection from the user for one favorite target from among multiple candidate favorite targets stored in the favorite target storage unit 111 (step S104). In step S104, the favorite target reception unit 124 may receive a selection from the user for one favorite target from among multiple candidate favorite targets stored in the favorite target storage unit 111 in association with the event received from the user in step S101. In step S104, the favorite target reception unit 124 may receive the selection of a favorite target from the user by, for example, displaying the favorite target selection screen SC5 shown in Figure 9E on the display unit 24.

[0073] Next, the pricing unit 123 identifies the popularity price coefficient for the favorite character based on the popularity stored in the popularity storage unit 113 in association with the favorite character selected in step S104 (for example, the popularity shown in Figures 8C and 11C) (step S105). The pricing unit 123 identifies the popularity price coefficient corresponding to the popularity of the favorite character by referring to the popularity and popularity price coefficient shown in Figure 8B, for example.

[0074] Next, the pricing unit 123 calculates the unit price of the bid points as the base price for the bids for at least one advertising slot received in step S103, based on the popularity price coefficient identified in step S105 (step S106). If the advertising medium 5 selected in step S102 is a display device, in step S106, the pricing unit 123 may further calculate the unit price of the bid points based on the area price coefficient (Figure 8A) stored in the popularity storage unit 113 in association with the display area selected for that advertising medium 5. The pricing unit 123 may calculate the unit price of the bid points using, for example, the formula 100 yen * popularity price coefficient * area price coefficient. As shown in Figure 9E, the favorite target selection screen SC5 displayed by the favorite target reception unit 124 may include information T52 indicating the unit price of the bid points set by the pricing unit 123 in step S106.

[0075] Next, the content receiving unit 125 receives content related to one of the recommended items received in step S104 from the user (step S107). In step S107, the content receiving unit 125 may receive content related to the recommended item from the user by, for example, displaying the content receiving screen SC6 shown in Figure 9F on the display unit 24. In step S107, the content receiving unit 125 may receive content selected by the user from a plurality of contents stored in the storage unit 12 of the advertising management device 10, content edited by the user from that content, or a file created by the user and stored in the storage unit 22 of the user device 20.

[0076] Finally, the bid acceptance unit 126 accepts bids from users to advertise content in each of the at least one advertising slots accepted in step S103 (step S108), and then terminates the acceptance process. In step S108, the bid acceptance unit 126 may accept bids from users (more specifically, the specification of bid points) for each of the at least one advertising slots accepted in step S103, for example, by displaying the bid acceptance screen SC7 shown in Figure 9G on the display unit 24. As shown in Figure 9G, the bid acceptance screen SC7 displayed by the bid acceptance unit 126 may include information T73 indicating the unit price of bid points set by the pricing unit 123 in step S106, and information T74 indicating the user's purchase amount calculated based on the unit price of bid points and the number of bid points specified by the user.

[0077] As a result, users can bid any number of bid points to display (promote) their chosen favorite content in each of the multiple advertising slots set up in advertising medium 5. Furthermore, users can compete in an auction format for the right to advertise their chosen favorite content in an advertising slot that another user has already bid on, by bidding more points than that user has already bid on. This makes it possible for users to advertise their favorite content using advertising medium 5 at a price that is appropriate for them.

[0078] [4-2. Auction Processing] Figure 14 is a flowchart showing an example of the bidding process executed by the promotional system 1. The promotional system 1 executes the processes shown in Figure 14, for example, at the end of the first and second application periods shown in Figure 5.

[0079] As shown in Figure 14, the content determination unit 127 determines (confirms) the content to be advertised in each of the multiple advertising slots stored in the advertising slot storage unit 112 based on the results of the bids for each of these multiple advertising slots (see, for example, Figure 10E) (step S201). In step S201, the content determination unit 127 may determine the content to be advertised in the advertising slot based on the number of bid points submitted by each of the multiple users. In step S201, the content determination unit 127 may determine the content to be advertised in the advertising slot that has received the largest number of bid points from a single user.

[0080] Next, the popularity calculation unit 128 calculates the popularity points gained by each of the multiple candidate sponsors based on the results of bids for each of the multiple advertising slots stored in the advertising slot storage unit 112, as shown in Figures 8C and 11B, updates the popularity stored in the popularity storage unit 113 (step S202), and ends the bidding process. In step S202, the popularity calculation unit 128 calculates the popularity of each of the multiple candidate sponsors based, for example, on the advertising slots that received bids as shown in Figure 11A and the increased popularity points shown in Figure 8A.

[0081] The pricing unit 123 may set the point unit price lower when a particular idol is less popular than when that idol is more popular. This makes it possible to keep the point unit price low for less popular idols, making it easier to win bids for advertising slots when promoting content for less popular idols. This encourages the display of content for various idols on the advertising medium 5. For example, it makes it possible to encourage equal promotion for all idols A, B, and C who are performing at Live X.

[0082] [5. Variant] It should be noted that the present invention is not limited to the embodiments described above. For example, examples of modifications to the embodiments as follows may also be included in the wording of the present invention.

[0083] (1) In this embodiment, an example was described in which the "Favorite Target Reception Unit 124" and the "Content Reception Unit 125" receive from each of several users the selection of one "Favorite Target" from a plurality of candidate "Favorite Targets" stored in the "Favorite Target Storage Unit 111," and content related to that selected "Favorite Target." However, the "Favorite Target Reception Unit 124" may also accept the selection of a "Favorite Target" at the user's discretion, even if the "Favorite Target Reception Unit 124" is not stored in the storage unit 12 of the advertising management device 2. The "Favorite Target Reception Unit 124" may, for example, accept the selection of a "Favorite Target" regardless of whether it is related to an event held at event venue 3. The "Content Reception Unit 125" may also accept content related to the "Favorite Target" selected at the user's discretion.

[0084] In this way, the bid acceptance unit 126 accepts bids from multiple users for advertising content in a single advertising slot, allowing each user to compete in an auction format for the right to advertise content in that slot. This enables users to advertise their favorite products using the advertising medium 5 at a price that is appropriate for them.

[0085] (2) In this embodiment, an example was described in which the popularity calculation unit 128 calculates the popularity of each of the multiple candidate idols based on the results of bids for each of the multiple advertising slots stored in the advertising slot storage unit 112, as shown in Figure 11B. The popularity calculation unit 128 is not limited to the example shown in Figure 11B; for example, it may calculate the popularity of each of the multiple candidate idols for each of the multiple advertising media 5. In this case, the pricing unit 123 may set the point unit price, which is the base price for bids to advertise content related to the idol, based on the popularity calculated by the popularity calculation unit 128 for the advertising media 5 selected by the user (for example, the advertising media 5 selected in the media selection screen SC2 shown in Figure 9B). By doing so, it is possible to encourage the output of various idol content in each of the multiple advertising media 5. For example, it is possible to suppress bias between advertising media 5, such as one advertising media 5 advertising a lot of idol A's content and another advertising media 5 advertising a lot of idol B's content.

[0086] (3) In addition, the popularity calculation unit 128 may calculate the popularity of each of the multiple candidates for promotional purposes for each period specified in the multiple advertising slots.

[0087] Figure 15 shows another example of the popularity points and popularity rankings of the candidates for the recommended idol. As shown in Figure 15, the popularity calculation unit 128 may aggregate the popularity points acquired by multiple candidates for the recommended idol for each period defined by multiple advertising slots and calculate the popularity ranking for each period. For example, in the bidding results for each of the multiple advertising slots shown in Figure 10D, during the period from 10:00 to 10:10 on November 2, 2024, a bid was made to advertise the content of idol A in area 1, where an increase of 4 points in popularity points was set, but no bids were made to advertise the content of idols B and C. Therefore, the popularity calculation unit 128 may calculate the popularity points acquired for idol A as 4 points and for idols B and C as 0 points for the period from 10:00 to 10:10 on November 2, 2024, as well as the popularity rankings corresponding to those acquired popularity points.

[0088] The pricing unit 123 may set the point price per unit for the featured idol based on the popularity calculated by the popularity calculation unit 128 for the advertising slot selected by the user (for example, the advertising slot selected on the advertising slot selection screen SC4 shown in Figure 12A). In this way, it is possible to encourage the output of various featured idol content for each of the multiple periods. For example, it is possible to suppress the occurrence of biases in time periods, such as when a lot of idol A's content is advertised at one time and a lot of idol B's content is advertised at another time.

[0089] [6. Summary] (1) As described above, the Favorite Target Promotion System 1 proposed in this disclosure may include: an advertising slot storage unit 112 that stores information on multiple advertising slots, including the period for promoting the Favorite Target in the advertising medium 5; an advertising slot reception unit 122 that receives selections of at least one advertising slot from each of the multiple users; a content reception unit 125 that receives content related to the Favorite Target from each of the multiple users; a bid reception unit 126 that receives bids from each of the multiple users to promote the content in each of the at least one advertising slot; a content determination unit 127 that determines the content to be promoted in each of the multiple advertising slots based on the results of the bids for each of the multiple advertising slots; and an output unit 129 that outputs the content determined by the content determination unit 127 in each of the multiple advertising slots. This makes it possible to promote the Favorite Target using the advertising medium 5 at a price appropriate for the user.

[0090] (2) The (1) above-mentioned promotional system 1 may further include a promotional item storage unit 111 that stores information on multiple candidate promotional items, and a promotional item receiving unit 124 that receives selections of one promotional item from each of the multiple users from the multiple candidate promotional items stored in the promotional item storage unit 111. The content receiving unit 125 may receive content related to the one promotional item received by the promotional item receiving unit 124 from each of the multiple users. This makes it possible to limit the content output by the promotional medium 5 to those related to the multiple candidate promotional items that are pre-stored in the promotional item storage unit 111.

[0091] (3) The promotional system 1 for the featured subject described in (2) above may include a popularity calculation unit 128 that calculates the popularity of each of the multiple candidate featured subjects based on the results of the bids for each of the multiple promotion slots, and a pricing unit 123 that sets a base bid price for promoting the content related to one featured subject in the remaining promotion slots among the multiple promotion slots for which the content has not yet been determined by the content determination unit 127, based on the popularity calculated by the popularity calculation unit 128. This allows the base bid price for promoting content related to a featured subject to be appropriately set based on the popularity of that featured subject.

[0092] (4) In the promotional system 1 for the favorite subject described in (3) above, the pricing unit 123 may set the standard price lower when the popularity of one of the favorite subjects is low than when the popularity of one of the favorite subjects is high. This makes it possible to keep the standard price for bidding to promote content related to a less popular favorite subject low, and makes it easier to win bids for promotional slots when promoting content related to a less popular favorite subject.

[0093] (5) In the promotional system 1 for the recommended product described in (3) above, the standard price may be the price per unit point relating to the recommended product. The content determination unit 127 may determine the content to be promoted in each of the multiple promotional slots based on the number of points bid by each of the multiple users for each of the multiple promotional slots.

[0094] (6) In the promotional system 1 of the favorite character described in (2) above, the favorite character storage unit 111 may store information on the multiple candidate favorite characters in association with events held at the event venue. The promotional system 1 of the favorite character may further include an event reception unit 121 that receives event designations from each of the multiple users. The favorite character reception unit 124 may receive selections from each of the multiple users for one favorite character from the multiple candidate favorite characters stored in the favorite character storage unit 111 in association with the event received by the event reception unit 121. This allows the content output by the promotional medium 5 to be limited to those relating to the multiple candidate favorite characters stored in the favorite character storage unit 111 in association with events.

[0095] (7) Furthermore, the method for promoting a favorite subject proposed in this disclosure may include: an advertising slot receiving step in which an advertising slot receiving unit 122 receives selections from multiple users for at least one advertising slot from among the multiple advertising slots stored in an advertising slot storage unit 112 that stores information on multiple advertising slots including the period for which the favorite subject will be promoted in the advertising medium 5; a content receiving step in which a content receiving unit 125 receives content related to the favorite subject from each of the multiple users; a bid receiving step in which a bid receiving unit 126 receives bids from each of the multiple users to promote the content in each of the at least one advertising slot; a content determination step in which a content determination unit 127 determines the content to be promoted in each of the multiple advertising slots based on the results of the bids for each of the multiple advertising slots; and an output step in which an output unit 129 outputs the content determined by the content determination unit 127 in each of the multiple advertising slots. According to this, it becomes possible to promote a favorite subject using the advertising medium 5 at a price appropriate for users by using specific means in which software and hardware resources work together.

[0096] (8) Furthermore, the program proposed in this disclosure may utilize a computer as follows: an advertising slot receiving unit 122 that receives selections from multiple users for at least one advertising slot from a plurality of advertising slots stored in an advertising slot storage unit 112 that stores information on a plurality of advertising slots including the period for advertising the favorite subject in the medium; a content receiving unit 125 that receives content related to the favorite subject from each of the multiple users; a bid receiving unit 126 that receives bids from each of the multiple users to advertise the content in each of the at least one advertising slot; a content determination unit 127 that determines the content to be advertised in each of the plurality of advertising slots based on the results of the bids for each of the plurality of advertising slots; and an output unit 129 that outputs the content determined by the content determination unit 127 in each of the plurality of advertising slots. This allows for advertising of the favorite subject using the advertising medium 5 at a price appropriate for the user, using a computer. [Explanation of Symbols]

[0097] 1 Favorite Target Promotion System, 3 Event Venue, 5 Promotional Media, 10 Promotional Management Device, 20 User Device, 11,21 Processor, 12,22 Memory Unit, 13,23 Communication Unit, 14,24 Display Unit, 15,25 Operation Unit, 111 Favorite Target Memory Unit, 112 Promotional Slot Memory Unit, 113 Popularity Memory Unit, 121 Event Reception Unit, 122 Promotional Slot Reception Unit, 123 Pricing Unit, 124 Favorite Target Reception Unit, 125 Content Reception Unit, 126 Bid Reception Unit, 127 Content Determination Unit, 128 Popularity Calculation Unit, 129 Output Unit, SC1 Event Selection Screen, SC2 Media Selection Screen, SC3 Area Selection Screen, SC4 Promotional Slot Selection Screen, SC5 Favorite Target Selection Screen, SC6 Content Reception Screen, SC7 Bid Reception Screen, N Network.

Claims

1. A means for storing information on multiple advertising slots, including the period during which a favorite subject is advertised in a media outlet, An advertising slot receiving means that receives selections of at least one advertising slot from among the aforementioned multiple advertising slots from each of multiple users, A content receiving means that receives content related to the object of one's favorite from each of the aforementioned multiple users, A bid receiving means that accepts bids from each of the multiple users for advertising the content in each of the at least one advertising slot, A content determination means that determines the content to be advertised in each of the multiple advertising slots based on the results of the bids for each of the multiple advertising slots, The output means includes outputting the content determined by the content determination means in each of the plurality of advertising slots. A promotional system for your favorite idol.

2. In the promotional system for recommended products described in claim 1, A support target storage means for storing information on multiple candidate support targets, The system further includes a support target receiving means that receives a selection of one support target from each of the multiple users from among the multiple support target candidates stored in the support target storage means, The content receiving means receives content relating to the one favorite object received by the favorite object receiving means from each of the multiple users. A promotional system for your favorite idol.

3. In the promotional system for recommended products described in claim 2, A popularity calculation means that calculates the popularity level of each of the multiple candidates for promotion based on the results of the bidding for each of the multiple advertising slots, The system includes a pricing means that sets a standard bid price for advertising the content relating to one of the recommended subjects in the remaining advertising slots among the plurality of advertising slots for which the content has not been determined by the content determination means, based on the popularity calculated by the popularity calculation means. A promotional system for your favorite idol.

4. In the promotional system for recommended products described in claim 3, The pricing means sets the base price lower when the popularity of one of the recommended items is low than when the popularity of one of the recommended items is high. A promotional system for your favorite idol.

5. In the promotional system for recommended products described in claim 3, The aforementioned reference price is the price per unit point relating to the aforementioned target, The content determination means determines the content to be advertised in each of the multiple advertising slots based on the number of points bid by each of the multiple users for each of the multiple advertising slots. A promotional system for your favorite idol.

6. In the promotional system for recommended products described in claim 2, The aforementioned favorite target storage means stores information on the multiple candidate favorite targets in association with events held at the event venue, The system further includes an event reception means that accepts the designation of the aforementioned event from each of the aforementioned multiple users, The aforementioned favorite target receiving means receives from each of the multiple users the selection of one favorite target from the multiple favorite target candidates stored in the favorite target storage means in association with the event received by the event receiving means. A promotional system for your favorite idol.

7. The advertising slot acceptance means accepts from each of several users the selection of at least one advertising slot from among several advertising slots stored in an advertising slot storage means that stores information on multiple advertising slots including the period for which the target of the advertisement will be advertised in the media. The content receiving means includes a content receiving step in which it receives content related to the favorite subject from each of the aforementioned multiple users, The bidding acceptance means includes a bidding acceptance step in which it accepts bids from each of the multiple users to advertise the content in each of the at least one advertising slot, A content determination means includes a content determination step in which it determines the content to be advertised in each of the multiple advertising slots based on the results of the bids for each of the multiple advertising slots, The output means includes an output step of outputting the content determined by the content determination means in each of the plurality of advertising slots. How to promote your favorite idol / celebrity.

8. An advertising slot acceptance procedure that accepts the selection of at least one advertising slot from each of several users, which is stored in an advertising slot storage means that stores information on multiple advertising slots including the period for which a featured subject will be advertised in the media. A content reception procedure for receiving content related to a favorite subject from each of the aforementioned multiple users, A bidding procedure for receiving bids from each of the multiple users to advertise the content in each of the at least one advertising slot, A content determination procedure for determining the content to be advertised in each of the aforementioned advertising slots, based on the results of the bids for each of the aforementioned advertising slots, and Output procedure for outputting the content determined by the content determination procedure in each of the multiple advertising slots. A program that makes a computer function.

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