Display effectiveness measurement system

Abstract

This study measures the effectiveness of displaying information to users of automatic doors equipped with display functions. [Solution] The display effect measurement system comprises an automatic door system having an automatic door and a display device installed on the automatic door, a recognition detection device for detecting recognition of the display on the display device by a user, and an effect measurement device for measuring the effect of the display on the user who has recognized the display.

Description

Technical Field

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[0001] The present disclosure relates to a display effect measurement system.

Background Art

[0002] Automatic doors provided with a display function for displaying information such as advertisements have been proposed. Patent Document 1 describes an automatic door that holds a display device for displaying information such as advertisements.

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] However, the conventional automatic door provided with the display function described in Patent Document 1 and the like cannot measure whether the information such as advertisements displayed on the display device has an effect on the users who use the automatic door.

[0005] In view of the above circumstances, an object of the present disclosure is to provide a display effect measurement system that can measure the display effect of the display function on the users of an automatic door provided with the display function.

Means for Solving the Problems

[0006] The display effect measurement system according to the first aspect of the present disclosure includes an automatic door system having an automatic door and a display device installed on the automatic door, a recognition detection device that detects the recognition of the display of the display device by a user, and an effect measurement device that measures the effect of the display on the user who has recognized the display.

Effects of the Invention

[0007] <According to the display effect measurement system disclosed herein, it is possible to measure the effect of displaying a display function on users of an automatic door equipped with a display function. [Brief explanation of the drawing]

[0008] [Figure 1] This is a diagram showing the display effect measurement system according to the first embodiment. [Figure 2] This is a functional block diagram of the automatic door system of the display effectiveness measurement system. [Figure 3] This is a functional block diagram of the smartphone version of the display effectiveness measurement system. [Figure 4] This is a sequence diagram of the display effect measurement system. [Figure 5] This figure shows a modified example of the installation location of the display device. [Figure 6] This figure shows other variations of the installation location of the display device. [Figure 7] This figure shows other variations of the installation location of the display device. [Figure 8] This figure shows other variations of the installation location of the display device. [Modes for carrying out the invention]

[0009] (First Embodiment) The display effect measurement system 100 according to the first embodiment of this disclosure will be described with reference to Figures 1 to 4.

[0010] [Display effectiveness measurement system 100] Figure 1 shows the display effect measurement system 100. The display effectiveness measurement system 100 comprises an automatic door system 1, a store management system 2, a smartphone 3, and a server 4. The automatic door system 1, the store management system 2, the smartphone 3, and the server 4 are connected via a network NW.

[0011] The network NW may be a wide area network (WAN) such as the so-called Internet, a private network (LAN) within a building where the display effect measurement system 100 is provided, or a combination thereof. Also, the network NW may be either wired communication or wireless communication. Other devices such as an access point may be interposed in the communication between each device.

[0012] [Automatic Door System 1] FIG. 2 is a functional block diagram of the automatic door system 1. The automatic door system 1 is a device that drives the automatic door 11 electrically to open and close the entrance / exit. The automatic door system 1 illustrated in FIG. 1 is set at the entrance / exit of the sales store SH. The location where the automatic door system 1 is installed is not limited to the sales store SH and may be installed at the entrance / exit of transportation facilities, sports facilities, etc.

[0013] The automatic door system 1 includes an automatic door 11 that opens and closes the entrance / exit, a driving device 12, a control device 13, a communication device 14, a camera 15, an identification code 16, and a display device 18.

[0014] The driving device 12 has an electric motor, etc., and drives the automatic door 11. The driving device 12 is controlled by the control device 13.

[0015] The control device 13 controls the operation of the automatic door system 1, etc. The control device 13 is a program-executable computer having a processor such as a CPU, a memory capable of reading a program, a storage unit capable of storing a program and data, and an input / output control unit. The functions of the control device 13 are realized by the processor executing the program provided to the control device 13. The control device 13 controls the driving device 12, the communication device 14, the camera 15, and the display device 18.

[0016] The communication device 14 has an antenna and other components, and has functions of communicating via wireless LAN communication WC1 such as WiFi or wired LAN communication, communicating via short-range wireless communication WC2 such as Bluetooth (registered trademark), ZigBee (registered trademark), NFC (Near field communication), and communicating via high-speed wireless communication WC3 that can be connected to the network NW via a base station according to the fourth-generation communication standard, the fifth-generation communication standard, and the like.

[0017] Based on the instruction of the control device 13, the communication device 14 can communicate with the server 4 via wireless LAN communication WC1 or wired LAN communication.

[0018] Based on the instruction of the control device 13, the communication device 14 can communicate with the smartphone 3 via short-range wireless communication WC2.

[0019] Based on the instruction of the control device 13, the communication device 14 can communicate with the server 4 via high-speed wireless communication WC3.

[0020] The camera (first camera) 15 is a device capable of imaging video or still images. The camera 15 is provided at a position where it can image the user U passing through the automatic door 11. The imaging image captured by the camera 15 is acquired by the control device 13. The imaging image of the camera 15 may also be acquired by the server 4.

[0021] The identification code 16 is an identification code capable of specifying the individual of the display device 18. The identification code 16 is, for example, a two-dimensional barcode or a one-dimensional barcode including an identification code capable of specifying the individual of the display device 18. The identification code 16 is provided at a position near the display device 18 and visible to the user U.

[0022] The display device 18 is a monitor device that displays moving images or still images. The display device 18 is, for example, a monitor device for digital signage. The display device 18 is installed so that the display is within the user U's line of sight when the user U passes through the automatic door 11. The display on the display device 18 is, for example, an advertisement or promotion. The advertisement or promotion displayed by the display device 18 may be displayed based on display data recorded by the control device 13, or it may be displayed based on display data received from the server 4 via the network NW.

[0023] [Store Management System 2] Store management system 2 is a management system installed in the sales store SH. Store management system 2 includes an access point 21, a camera 22, and a cash register 23.

[0024] Access point 21 is installed in the sales store SH and has the functionality to communicate via wireless LAN communication WC1 such as Wi-Fi and via wired LAN. Access point 21 communicates with smartphone 3 via wireless LAN communication WC1. Access point 21 can relay communication with smartphone 3 to the network NW via the gateway.

[0025] Camera (second camera) 22 is a device capable of capturing video or still images. Camera 22 is positioned in a location in the sales store SH where products are displayed, so as to be able to capture images of user U. The images captured by camera 22 are acquired by smartphone 3 and server 4 via access point 21, etc.

[0026] Cash register 23 is a device that calculates the sales amount based on the type of goods purchased by user U and records the purchase record. Cash register 23 is an example of a purchasing device. The purchase record is acquired by a smartphone 3 or server 4 via an access point 21 or the like.

[0027] [Smartphone 3] Figure 3 is a functional block diagram of smartphone 3. Smartphone 3 is an example of a terminal device. The terminal device is not limited to smartphone 3, but can be any device that can connect to a network NW and communicate with server 4, such as a mobile phone, smartwatch, or tablet device.

[0028] The smartphone 3 includes a control unit 31, a wireless communication unit 32, a touch panel 33, a camera 34, a position detection unit 35, and a sensor 36.

[0029] The control unit 31 is a program-executable computer having a processor such as a CPU, a memory capable of reading programs, a storage unit capable of storing programs and data, and an input / output control unit. The functions of the control unit 31 are realized by the processor executing the programs provided to the control unit 31. The control unit 31 controls the wireless communication unit 32, the touch panel 33, the camera 34, the position detection unit 35, and the sensor 36.

[0030] The wireless communication unit 32 has an antenna and other components, and has the function of communicating via wireless LAN communication WC1 such as WiFi, the function of communicating via short-range wireless communication WC2 such as Bluetooth®, ZigBee®, and NFC (Near field communication), and the function of communicating via high-speed wireless communication WC3 which can connect to a network NW via a base station using fourth-generation communication standards, fifth-generation communication standards, etc.

[0031] The wireless communication unit 32 can communicate with the access point 21 installed in the sales store SH via wireless LAN communication WC1, based on instructions from the control unit 31.

[0032] The wireless communication unit 32 can communicate with the communication device 14 of the automatic door system 1 via short-range wireless communication WC2 based on instructions from the control unit 31.

[0033] The wireless communication unit 32 can communicate with the server 4 via the network NW using high-speed wireless communication WC3 based on instructions from the control unit 31.

[0034] The touch panel 33 is, for example, a capacitive touch panel. Input operations entered by the user on the touch panel are acquired by the control unit 31. The touch panel 33 displays a display screen based on instructions from the control unit 31. The touch panel 33 functions as an operation unit for inputting operations and a display unit for displaying the display screen.

[0035] Camera (third camera) 34 is a device capable of capturing video or still images. The images captured by camera 34 are acquired by the control unit 31.

[0036] The location detection unit 35 detects the current location of the smartphone 3. The location information is, for example, GPS information. The location information detected by the location detection unit 35 is acquired by the control unit 31.

[0037] Sensor 36 detects the state of the smartphone 3. Sensor 36 can be, for example, an accelerometer, a gyroscope, a magnetic sensor, a biometric sensor, or an optical sensor. The state of the smartphone 3 detected by sensor 36 is acquired by the control unit 31.

[0038] Smartphone 3 has a display effect measurement program installed, which is an application for measuring the display effect. Smartphone 3 with the display effect measurement program installed functions as at least one of the following: a "cognition detection device" that detects user U's recognition of the display on the display device 18, and an "effect measurement device" that measures the effect of the display on user U who has recognized the display on the display device.

[0039] [Server 4] Server 4, as shown in Figure 1, is a device that can connect to a network NW and records data in a database DB. Server 4 is composed of, for example, one or more servers. A server includes hardware such as a processor (CPU), memory, recording media (hard disk or flash memory), and communication devices. The functions of Server 4 are realized by programs executed on the server's processor. A server may be an on-site server, a cloud server providing IaaS (Infrastructure as a Service), PaaS (Platform as a Service), SaaS (Software as a Service), etc., or a combination of these. In the following description, "server" includes any of the above servers.

[0040] The database DB includes object information that associates display data related to the display device 18 with specific information about the object T related to the display of the display device 18. For example, display data related to the display of "advertisement for a new game console" is associated with "new game console" as specific information about the object T. For example, display data related to the display of "advertisement for a summer bargain sale" is associated with "sales stores holding a summer bargain sale and products that will be on sale during the summer bargain sale" as specific information about the object T.

[0041] Next, the operation of the display effect measurement system 100 will be described. Hereafter, the operation of the display effect measurement system 100 will be explained using the sequence diagram of the display effect measurement system 100 shown in Figure 4.

[0042] <Step S100> The control device 13 of the automatic door system 1 displays advertisements and promotions on the display device 18 based on the display data recorded by the control device 13. The control device 13 of the automatic door system 1 may also display advertisements and promotions on the display device 18 based on the display data received from the server 4 via the network NW.

[0043] <Step S110> At least one of the automatic door system 1 and the smartphone 3 detects the user U's recognition of the display on the display device 18 using the detection method described below. When the automatic door system 1 detects the user U's recognition of the display on the display device 18, the automatic door system 1 functions as a recognition detection device. When the smartphone 3 detects the user U's recognition of the display on the display device 18, the smartphone 3 functions as a recognition detection device. When both the automatic door system 1 and the smartphone 3 detect the user U's recognition of the display on the display device 18, the automatic door system 1 and the smartphone 3 function as recognition detection devices.

[0044] (Detection method 1: Indirect detection based on location, etc.) The display device 18 is positioned so that the display is within the user U's line of sight when the user U passes through the automatic door 11. Therefore, by detecting user U passing through the automatic door 11, the recognition detection device can infer that user U has recognized the display on the display device 18.

[0045] For example, the control device 13 of the automatic door system 1 detects that user U has passed through the automatic door 11 based on the image captured by camera 15, using known image analysis techniques.

[0046] For example, the control unit 31 of the smartphone 3 detects that user U has passed through the automatic door 11 based on the current location detected by the location detection unit 35. Here, the control unit 31 of the smartphone 3 can obtain the location of the automatic door 11 that user U has passed through based on map information or the like.

[0047] For example, the control device 13 of the automatic door system 1 detects that user U has passed through the automatic door 11 based on the communication status of the communication device 14 to the wireless communication unit 32. The communication status is, for example, the communication status of a short-range wireless communication WC2 such as Bluetooth®, ZigBee®, or NFC (Near Field Communication). Note that NFC communication includes communication by Felica® and may be either contact communication or contactless communication. The control device 13 can detect the position of the smartphone 3 relative to the automatic door 11 based on the communication status of the short-range wireless communication WC2. The control device 13 can detect that user U has passed through the automatic door 11 based on the position of the smartphone 3 relative to the automatic door 11. The communication status may also be, for example, the communication status of a wireless LAN communication WC1 such as WiFi.

[0048] For example, the control unit 31 of the smartphone 3 detects that user U has passed through the automatic door 11 based on the communication status of the wireless communication unit 32 to the communication device 14. The communication status is the same as described above.

[0049] For example, the control unit 31 of the smartphone 3 detects that user U has passed through the automatic door 11 based on the state of the smartphone 3 detected by the sensor 36.

[0050] (Detection method 2: Direct detection) The control unit 31 of the smartphone 3 can directly detect that user U has recognized the display on the display device 18 based on the image captured by the camera 34. For example, the control unit 31 of the smartphone 3 can directly detect that user U has recognized the display on the display device 18 based on the image captured by user U of the display on the display device 18. For example, the control unit 31 of the smartphone 3 can directly detect that user U has recognized the display on the display device 18 based on the image captured by user U of the identification code 16 installed on the automatic door 11.

[0051] The control unit 31 of the smartphone 3 can directly detect that user U has recognized the display on the display device 18 based on the communication status of the short-range wireless communication WC2. For example, the communication device 14 of the automatic door system 1 may distribute coupons corresponding to the display on the display device 18 (advertisements and promotions) using the short-range wireless communication WC2. In this case, the control unit 31 of the smartphone 3 can directly detect that user U has recognized the display on the display device 18 by detecting that user U has acquired a coupon using the short-range wireless communication WC2.

[0052] (Detection method 3: Switching according to the situation) The recognition detection device may switch the detection method depending on the imaging status by camera 15 and camera 34, the acquisition status of the current position by the position detection unit 35, and the communication status of the communication unit by the communication device 14 and wireless communication unit 32.

[0053] For example, when user U is in an underground area in an urban area, the location detection unit 35 may not be able to acquire location information such as GPS information. In this case, the recognition detection device detects that user U has recognized the display on the display device 18, not based on location information such as GPS information, but based on the communication status of a short-range wireless communication WC2 such as Bluetooth®.

[0054] For example, if multiple automatic door systems 1 are installed in a narrow area, the control unit 31 may not be able to identify the automatic door 11 that user U has passed through from among the multiple automatic doors 11, based solely on the current position detected by the position detection unit 35. In this case, the recognition detection device considers the communication status of the short-range wireless communication WC2 and the images captured by the camera 15 together to detect that user U has recognized the display on the display device 18.

[0055] (Detection method 4: Multiple detections) The recognition detection device may combine multiple detection results to detect that user U has recognized the display on the display device 18. For example, a commercial facility can have multiple automatic door systems 1 installed. Multiple automatic door systems 1 may be installed in the same building or in different buildings. User U may pass through the automatic doors 11 of the multiple installed automatic door systems 1. In this case, the recognition detection device can combine multiple detection results from the multiple automatic door systems 1 to detect that user U has recognized the display on the display device 18.

[0056] <Step S120> The control unit 31 of the smartphone 3 obtains identification information of the target object T corresponding to the display (advertisements and promotions) on the display device 18 from the database DB of the server 4. In addition, the store management system 2 obtains identification information of the target object T corresponding to the display (advertisements and promotions) on the display device 18 as needed.

[0057] <Step S130> At least one of the smartphone 3 and the server 4 measures the effect of the display device 18 on user U using the measurement method described below. When the store management system 2 measures the effect of the display device 18 on user U, the store management system 2 functions as an effect measurement device. When the smartphone 3 measures the effect of the display device 18 on user U, the smartphone 3 functions as an effect measurement device. When the store management system 2 and the smartphone 3 measure the effect of the display device 18 on user U, the store management system 2 and the smartphone 3 function as effect measurement devices.

[0058] (Measurement method 1: Indirect measurement based on position, etc.) If the user U is close to the object T, the effect measurement device can estimate that the display (advertisement or promotion) on the display device 18 was effective for the user U.

[0059] For example, the store management system 2 uses known image analysis techniques to detect when a user U approaches an object T based on the image captured by the camera 22. Here, the store management system 2 has means to confirm that the user U captured by the camera 22 matches the user U who detected recognition of the display on the display device 18.

[0060] For example, the control unit 31 of the smartphone 3 detects that user U is approaching object T based on the current location detected by the location detection unit 35. Here, the control unit 31 of the smartphone 3 can acquire the location of object T based on map information or the like.

[0061] For example, the control unit 31 of the smartphone 3 detects that user U has approached object T based on the current location relative to access point 21, which is measured based on the communication status of wireless LAN communication WC1 such as WiFi.

[0062] For example, the control unit 31 of the smartphone 3 detects that user U has approached object T based on the state of the smartphone 3 detected by sensor 36.

[0063] Alternatively, the smartphone 3 may detect the position of user U relative to the object T, and the server 4 may obtain the position of user U relative to the object T from the smartphone 3. Based on the position of user U relative to the object T, the server 4 measures the effect of the display on the display device 18 on user U. In this case, the server 4 functions as at least part of the effect measuring device.

[0064] (Measurement method 2: Direct measurement) The control unit 31 of the smartphone 3 measures the effectiveness of the display on the display device 18 for user U based on the communication status of the wireless communication unit 32 to the cash register 23. For example, the communication status could be the status of purchasing an object T using near-field communication WC2, such as NFC (Near Field Communication). If user U has purchased an object T, the control unit 31 of the smartphone 3 can determine that the effectiveness of the display on the display device 18 for user U is very high. For example, the communication status could be the status of acquiring and using coupons related to an object T using near-field communication WC2. If user U has acquired or used coupons related to an object T, the control unit 31 of the smartphone 3 can determine that the effectiveness of the display on the display device 18 for user U is high.

[0065] (Measurement method 3: Switching according to the situation) The effectiveness measurement device may switch the measurement method depending on the imaging status by cameras 22 and 34, the acquisition status of the current location by the position detection unit 35, and the communication status of the access point 21 and wireless communication unit 32. For example, when user U is in an underground area in an urban area, the position detection unit 35 may not be able to acquire location information such as GPS information. In this case, the effectiveness measurement device will detect that user U is approaching the target object T based on the communication status of wireless LAN communication WC1, such as WiFi, rather than on location information such as GPS information.

[0066] (Measurement method 4: Multiple detections) The effectiveness measurement device may combine multiple measurement results to measure the effect of the display on the display device 18 on the user U. For example, in a commercial facility, it is possible to install a store management system 2 in each of the multiple sales stores SH. The multiple store management systems 2 may be installed in the same building or in different buildings. User U may visit multiple sales stores SH where the store management systems 2 are installed. In this case, the effectiveness measurement device can combine multiple measurement results from the multiple store management systems 2 to measure the effect of the display on the display device 18 on the user U.

[0067] According to the display effect measurement system 100 of this embodiment, the effect of the display function (advertisements and promotions) of an automatic door system 1 equipped with a display function on a user U can be measured. For example, the effect of the display (advertisements and promotions) of the display device 18 of the automatic door system 1 installed at the entrance of a retail store SH can be measured based on the behavior of user U in the sales area of ​​the retail store SH.

[0068] Although the first embodiment of this disclosure has been described in detail above with reference to the drawings, the specific configuration is not limited to this embodiment and may include design changes and the like that do not depart from the gist of this disclosure. Furthermore, the components shown in the above-described embodiment and modifications can be combined as appropriate.

[0069] Figure 5 shows a modified example of the installation location of the display device 18. The display device 18 is installed on a fixed fixture 11f that does not open or close. If the automatic door 11 is a door with transparent glass 11g, the user U can see the display device 18 even when the automatic door 11 is open. When the user U passes through the automatic door 11, the display on the display device 18 is easily within the user U's line of sight.

[0070] Figure 6 shows another modified example of the installation location of the display device 18. The display device 18 is installed on the automatic door 11 that opens and closes. User U can see the display device 18 whether the automatic door 11 is open or closed. When user U passes through the automatic door 11, the display on the display device 18 is easily visible to user U.

[0071] Figure 7 shows another modified example of the installation location of the display device 18. The display device 18 is set on a guard screen 11s that is installed together with the automatic door 11. Since the guard screen 11s is installed in front of the automatic door 11, the user U can see the display device 18 regardless of whether the automatic door 11 is open or closed. When the user U passes through the automatic door 11, the display on the display device 18 is easily within the user U's line of sight.

[0072] Figure 8 shows another variation of the installation location of the display device 18. The display device 18 is installed on a structure 5, such as a pillar or wall, located near the automatic door 11. Since the structure 5 can be installed on the user U side, which is closer to the automatic door 11, the user U can easily see the display device 18. When the user U passes through the automatic door 11, the display on the display device 18 is easily within the user U's line of sight.

[0073] The program for the display effect measurement system is recorded on a computer-readable recording medium. The program recorded on this recording medium is loaded into a computer system and executed. Here, "computer system" includes hardware such as the OS and peripheral devices. Furthermore, "computer-readable recording medium" refers to portable media such as flexible disks, magneto-optical disks, ROMs, CD-ROMs, and storage devices such as hard disks built into the computer system. In addition, "computer-readable recording medium" may also include those that dynamically hold programs for a short period of time, such as communication lines used when transmitting programs via networks such as the Internet or communication lines such as telephone lines, and those that hold programs for a certain period of time, such as volatile memory inside the computer system that acts as a server or client in such cases. Furthermore, the above program may be for implementing a part of the functions described above, or it may be a program that can implement the above functions in combination with a program already recorded in the computer system, or it may be implemented using a programmable logic device such as an FPGA (Field Programmable Gate Array). [Explanation of symbols]

[0074] 100 Display Effect Measurement System 1. Automatic door system 11 Automatic Doors 12 Drive unit 13 Control device 14. Communication equipment 15. Camera (First Camera) 16 Identification Code 18 Display device 2 Store Management Systems 21 Access Points 22 Camera (Second Camera) 23. Cash register (purchasing device) 3. Smartphone (terminal device) 31 Control Unit 32 Wireless Communication Section 33 Touch panel 34. Camera (Third Camera) 35 Position detection unit 36 sensors 4 servers SH Retail Stores T object U User (User)

Claims

1. An automatic door system comprising an automatic door and a display device installed on the automatic door, A recognition detection device for detecting the user's recognition of the display on the aforementioned display device, An effect measuring device for measuring the effect of the display on the user who has recognized the display, Equipped with, Display effectiveness measurement system.

2. The display device is installed so that the display is within the user's line of sight when the user passes through the automatic door. The recognition detection device detects the user passing through the automatic door, thereby detecting the user's recognition of the display. The display effect measurement system according to claim 1.

3. The aforementioned recognition detection device is Includes a first camera capable of capturing images of the user passing through the automatic door, Based on the image captured by the first camera, the user passing through the automatic door is detected. Based on the user's position relative to the automatic door, the user's recognition of the display is detected. The display effect measurement system according to claim 1.

4. The cognitive detection device includes a terminal device possessed by the user. The terminal device has a position detection unit capable of detecting its current position, and detects the user's recognition of the display based on the current position of the terminal device relative to the automatic door. The display effect measurement system according to claim 1.

5. The cognitive detection device includes a terminal device possessed by the user. The automatic door system further comprises a communication device installed near the automatic door and capable of communicating with the terminal device, The terminal device has a communication unit capable of communicating with the communication device, and detects the user's recognition of the display based on the communication status of the communication unit to the communication device. The display effect measurement system according to claim 1.

6. The cognitive detection device includes a terminal device possessed by the user. The terminal device has a sensor that detects the user's movements, and based on the output of the sensor, detects the user's recognition of the display. The display effect measurement system according to claim 1.

7. The cognitive detection device includes a terminal device possessed by the user. The terminal device has an imaging unit and detects the user's recognition of the display based on an image captured from the display or an identification code installed on the automatic door. The display effect measurement system according to claim 1.

8. The effect measuring device is capable of acquiring object information that associates the display of the display device with an object related to the display. The display effect measurement system according to claim 1.

9. The aforementioned effect measuring device is, Includes a second camera capable of capturing images of the user approaching the object, Based on the image captured by the second camera, the position of the user relative to the object is detected. The effect of the display on the user is measured based on the user's position relative to the object. The display effect measurement system according to claim 8.

10. The aforementioned effect measurement device includes a terminal device owned by the user. The terminal device has a position detection unit capable of detecting its current position, and measures the effect of the display on the user based on the current position of the terminal device relative to the object. The display effect measurement system according to claim 8.

11. The aforementioned effect measurement device includes a terminal device owned by the user. The terminal device has a communication unit capable of communicating with a purchasing device related to the purchase of the object, and measures the effect of the display to the user based on the communication status of the communication unit with the purchasing device. The display effect measurement system according to claim 8.

12. The aforementioned effectiveness measuring device includes a terminal device owned by the user and a server capable of communicating with the terminal device. The terminal device detects the user's position relative to the object, The server measures the effect of the display on the user based on the user's position relative to the object. The display effect measurement system according to claim 8.

13. The aforementioned recognition detection device is Includes a first camera capable of capturing images of the user passing through the automatic door, Based on the image captured by the first camera, the user passing through the automatic door is detected. Based on the user's position relative to the automatic door, the user's recognition of the display is detected. The aforementioned effect measuring device is, Includes a second camera capable of capturing images of the user approaching the object, Based on the image captured by the second camera, the position of the user relative to the object is detected. The effect of the display on the user is measured based on the user's position relative to the object. The display effect measurement system according to claim 8.

Images