Personalized Direct Connection Content Name Processing Server

Abstract

The personalized direct connection content name processing server includes a content name / connection information database that matches and stores multiple connection information and content feature information for a single content name, and a server control unit that, upon receiving content name and client information from a client, extracts the most suitable connection information from the content name / connection information database that corresponds to the received content name and is closest to the client information, and sends it to the client.

Description

Technical Field

[0001] The present invention relates to a content name processing server. More specifically, when matching and storing a plurality of connection information to the same content name, the requirements of the content name (such as site feature information) are stored together as metadata tags (e.g., hashtag), and when a user (client) enters a content name, the content closest to the personal information (gender, age, hobbies, region, etc.) of the user (client) is connected. The present invention relates to a personal adaptation type direct connection content name processing server.

[0002] The content name can include not only brand names (e.g., Samsung Electronics), but also general nouns such as search terms (shopping, sunscreen, etc.).

[0003] The domain address directly moves (connects) to the corresponding site, but the content name can also connect to subordinate content. The aim of the present invention is to provide a system that can register multiple content names in a conventional system where only one content name can be registered. When registering each of the multiple content names, the registrant encodes their own content information or recommendation information (including articles, descriptions, etc.) (configured as metadata tags such as hashtags) and stores it in a database. When a client (user) enters the content name, based on the client's terminal information (including camera, web, app, device, etc.), real-time information, and client information separately stored in the client database, the content optimized for the client is extracted, sent to the client, and connected to the content.

Background Art

[0004] The internet is not simply a collection of several computers (clients), but rather a vast network of interconnected computer networks. Each computer connected to the internet is assigned a physical address, or IP (Internet Protocol) address, to identify itself from one another.

[0005] Physical addresses consist of four groups of numbers not exceeding 255 (e.g., 134.78.238.99), and from a user's perspective, it is extremely difficult to remember such a sequence of numbers, and it is cumbersome for users to enter such an IP address every time they try to connect to a specific computer connected to the internet.

[0006] Therefore, instead of directly using physical addresses to connect to each computer, a system is used that associates IP addresses with easily memorable string combinations, allowing users to automatically connect to the computer with that IP address when they enter a string. Such string combinations used in place of IP addresses are called domain names.

[0007] A domain name is an internet address for a computer connected to the internet, and is generally composed of identifiers that indicate the computer's characteristics and geographical location. For example, in the email address "james@ABC.co.kr", "ABC.co.kr" is the actual domain name, and in the IP address system's URL (uniform resource location) "http: / / www.ABC.co.kr", "ABC.co.kr" is the actual domain name. Also, in URLs that indicate the address of various information provided by computers connected to the internet, such as "http: / / www.internic.net / index.html", "internic.net" is the domain name, and "index.html" is the file name including the directory where the relevant information is stored.

[0008] To connect to a specific computer on the internet, you need to know its domain name. However, because domain names consist of combinations of letters created according to specific rules, they are relatively difficult to remember in non-English speaking countries such as South Korea, Japan, and China.

[0009] To alleviate the inconvenience of using domain names in non-English-speaking countries, content names are created using proper nouns such as "Samsung Electronics" and "Blue House," as well as common nouns such as "automobile" and "shopping," to connect to the relevant content (website).

[0010] However, unlike in the past when content names were only used for things like "favorites" on one's own PC, recently it has become common to use a single, easy-to-read and easy-to-remember content name for content on multiple websites, which is creating limitations in how the processing server can handle content names entered by the client.

[0011] However, after a period where content names were only used as "favorites" on one's own PC, the recent trend of users creating and uploading their own content has led to the emergence of technologies and services that allow for the use of a single, easy-to-read and easy-to-remember content name for multiple pieces of content. This has created a need to provide content optimized for the client, and furthermore, there is a growing need to provide content optimized for the client, like a domain name, without requiring the client to input separate request data. However, currently, no service exists that meets these requirements. [Overview of the project] [Problems that the invention aims to solve]

[0012] The present invention aims to solve the problems of the prior art described above and provides a personalized direct connection content name processing server that can significantly increase user satisfaction by matching (including coding of information) the information registered by the content name registrant about the content with the client's (user's) personal information (gender, age, preferences, etc.), and by extracting and providing content optimized for the client (user) when the client (user) inputs a query (keywords, sentences, etc.) about the content name, even if one content name is used for multiple pieces of content. [Means for solving the problem]

[0013] To achieve this objective, the personal-adaptive content name processing server of the present invention includes a content name / connection information database, a server control unit, and the like.

[0014] The content name / connection information database matches and stores multiple connection entries for the same content name, and matches and stores characteristic information, including descriptions and registrant information, for each connection entry.

[0015] When the server control unit receives content name and client information from the client, it compares the received content name with the client information and characteristic information to extract the most suitable connection information from the content name / connection information database that is closest to the client information, and sends it to the client.

[0016] In the personalized content name processing server of the present invention, client information may include at least one of a client identifier and client input information.

[0017] The personalized content name processing server of the present invention may include a client database that matches and stores client information with a client identifier. In this case, when the server control unit receives or recognizes a client identifier from a client, it may select optimal connection information based on the client information in the client database that has been matched with the client identifier and stored.

[0018] In the personalized content name processing server of the present invention, the server control unit may first send optimal connection information to the client, and upon receiving a requery from the client that has received the optimal connection information, send connection information with the next highest suitability to the client.

[0019] In the personalized content name processing server of the present invention, the requery may include the same characters or sounds as the received content name, or characters, sounds, or codes that mean "next" or "more".

[0020] In the personalized content name processing server of the present invention, if the server control unit does not receive a requery from the client that has received the optimal connection information within a predetermined time, it may send connection information with the next highest suitability to the client.

[0021] In the personalized adaptive content name processing server of the present invention, after the server control unit extracts a plurality of connection information in descending order of the degree of fitness, it may convert the corresponding thumbnail into a combined image and transmit it to the client.

[0022] In the personalized adaptive content name processing server of the present invention, the thumbnail may include connection information.

[0023] In the personalized adaptive content name processing server of the present invention, when the server control unit receives thumbnail click information corresponding to one of the thumbnails in the combined image from the client, it may transmit the connection information of the clicked thumbnail to the client.

[0024] In the personalized adaptive content name processing server of the present invention, if the server control unit does not receive thumbnail click information from the client that has received the combined image for a predetermined time, it may sequentially transmit connection information to the client according to the order of the thumbnails.

[0025] In the personalized adaptive content name processing server of the present invention, the optimal connection information may be selected from the main page connection information and the subpage connection information.

[0026] In the personalized adaptive content name processing server of the present invention, the server control unit may extract the optimal connection information by crawling.

[0027] In the personalized adaptive content name processing server of the present invention, the optimal connection information may be preferentially selected as the one with the highest user usage frequency or the highest user recommendation.

[0028] In the personalized adaptive content name processing server of the present invention, the server control unit may receive a query in text form from the client, extract the core keyword from the query in text form, and use it instead of the received content name.

[0029] In the personalized content name processing server of the present invention, the server control unit may allocate a part of the advertising revenue generated from the content name registered by the content name registrant as the revenue of the content name registrant.

[0030] In the personalized content name processing server of the present invention, the server control unit may receive the recommendation information of the content name registrant from the client, and match and store it as characteristic information in the content name / connection information database.

Effect of the Invention

[0031] The personalized content name processing server of the present invention having such a configuration matches and stores one identical content name with a plurality of connection information and content characteristic information, and then, when receiving the content name and client information from the client (user terminal), provides the connection information that best matches the client (judged as the desired one) based on the client information and content characteristic information. Thus, even if one content name is used in a plurality of contents, an optimized connection can be provided for each client, and the usability and convenience of the user can be greatly improved.

Brief Description of the Drawings

[0032] [Figure 1] It is a configuration diagram of a content name processing system including a personalized content name processing server according to the present invention. [Figure 2] It shows an example of the content name / connection information DB (Data Base) of the content name processing server according to the present invention. [Figure 3] It shows an example of the client DB of the content name processing server according to the present invention. [Figure 4a] It shows the content name processing process according to the first embodiment of the present invention and the screen displayed on the client thereby. [Figure 4b]This shows a content name processing process according to the first embodiment of the present invention and the screen displayed to the client as a result. [Figure 5a] This shows a content name processing process according to a second embodiment of the present invention and the screen displayed to the client as a result. [Figure 5b] This shows a content name processing process according to a second embodiment of the present invention and the screen displayed to the client as a result. [Figure 6a] This shows a content name processing process according to a third embodiment of the present invention and the screen displayed to the client as a result. [Figure 6b] This shows a content name processing process according to a third embodiment of the present invention and the screen displayed to the client as a result. [Figure 7] This shows a screen displayed to the client in a modified version of the content name processing process according to the third embodiment of the present invention. [Modes for carrying out the invention]

[0033] The present invention will be described in detail below with reference to the attached drawings.

[0034] Figure 1 is a diagram illustrating the configuration of a content name processing system including a personalized content name processing server according to the present invention.

[0035] As shown in Figure 1, the content name processing system includes a client 100, a content name processing server 200, and the like.

[0036] Client 100 refers to an internet or mobile connected device, including PCs such as desktops and laptops, and mobile devices such as smartphones and tablets.

[0037] Client 100 can communicate with processing server 200 via a network. The network includes wired and wireless networks, and may include local area networks (LANs), metropolitan area networks (MANs), wide area networks (WANs), etc., depending on their size.

[0038] If the client 100 is an internet-connected terminal, it may include a plug-in program (e.g., a content name processing program) that sends the content name of the real name entered in the browser's address bar or the address bar of the individual home page (e.g., the address / search bar on the homepage of the individual content where the real name can be entered) to the processing server 200, and connects to the corresponding site using connection information received from the processing server 200.

[0039] If the client 100 is, for example, a mobile device, it may include a content name application that inputs and transmits the content name and connects to the corresponding site using connection information received from the processing server 200.

[0040] Client 100 can send not only one or more words, but also queries in the form of questions, such as "Where is the best Korean restaurant near Seocho Station?".

[0041] Client 100 can send client information to processing server 200. Client information may include a client identifier, client input information, etc. The client identifier may be an IP address, email address, ID, etc. Client input information may include string information entered by the user in the client's input field. Client input information may also be data obtained by taking pictures of the user using a camera or the like on the client and analyzing the user's mood, facial condition, etc. from the photos or videos. Such client information can be used to extract (select) the optimal connection information that best suits the client when extracting connection information corresponding to the content name.

[0042] The content name processing server 200 extracts and selects connection information corresponding to the content name received from the client 100 and sends it to the client 100. It may also include a server control unit 210, a content name / connection information DB 220, a client DB 230, and the like.

[0043] The server control unit 210 can extract and select connection information corresponding to the content name received from the client 100 from the content name / connection information DB 220 and send it to the client 100.

[0044] When the server control unit 210 extracts connection information corresponding to the received content name, it can extract client information from the client DB 230 and, based on this, select the optimal connection information that best corresponds to the received content name. For this purpose, when the server control unit 210 receives the content name from the client 100, it can also receive the client identifier. The client identifier may include the IP address, connection ID, email address, etc., of the client 100.

[0045] The Content Name / Connection Information DB220 matches and stores connection information with the content name, and can match and store multiple connection information entries for a single identical content name.

[0046] Unlike IP addresses or domain names, content names consist of real names and may include common nouns (search terms) such as "automobile," "shopping," "sundae-guk," "gukbap restaurant," "seolleongtang," "patent," and "trademark," as well as proper nouns such as "Blue House," "Korean Intellectual Property Office," and "Samsung Electronics," and coined words (artificial words) such as "WEWORK," "EXOSOME," and "HY365."

[0047] Content titles can be single words or sentences formed by combining multiple words.

[0048] The content title may be expressed in various languages, including English, Korean, Japanese, Chinese, and Arabic.

[0049] Connection information refers to site connection information for connecting to a website, and may include, for example, the URL of Hyundai Motor Company's homepage (www.hyundai.com), Kia Motors' homepage (www.kia.com), Mercedes-Benz Korea's homepage (www.mercedes-benz.co.kr), BMW Korea's homepage (www.bmw.co.kr), etc., as well as search results pages provided by search portals such as Naver, Google, and Daum (e.g., search results pages for a specific keyword).

[0050] Site connection information may include not only the URL of the main page but also the URLs of subpages. In addition to URL format, site connection information can also be in thumbnail (image) format or combined image format combining multiple thumbnails.

[0051] The connection information may include characteristic information about that connection, such as page-related descriptions in the form of metadata tags (e.g., hashtags), for example, "#main" for the main page, and "#sonata", "#granger", and "#genesis" for subpages.

[0052] The characteristic information of the connection can be added by the person registering the content name when registering the content name, or it can be added by AI (Artificial Intelligence) after analyzing the page content. The characteristic information can be structured as metadata tags in the form of words, or it can be structured in the form of sentences, like advertising copy. The sentence form can express content names according to a logical structure, and it can also achieve the effect of excluding advertising content that does not fit the logical structure from the algorithm.

[0053] The connection information may include various types of information such as a summary of the page content, product name, product features, product uses, usage instructions, and main target customers.

[0054] For example, if a female student registers "Lipstick" as the content name, the connection information's characteristic information could include "female student," "spring," "lips," "to prevent chapped lips in spring," and "fruit substitutes to prevent chapped lips in spring." In this case, the client information would select the connection information containing the most of these characteristics as the optimal connection information.

[0055] As another example, when a male student from South Korea registers "Hyundai Motor" as a content name, his thoughts and feelings about what he liked about Hyundai Motors, and how driving a Hyundai differed from driving a foreign car, can be saved along with his characteristics (e.g., place of origin, height, age, family background, etc.) as characteristic information. In this case, when a foreign male student enters "Hyundai Motor" on the client side, the characteristics of the foreign male student entered as client information (e.g., place of origin, height, age, family background, etc.) can be compared with the characteristics of the South Korean male student who registered "Hyundai Motors." If there are many similarities, the connection information saved and matched to the "Hyundai Motors" registered by the South Korean male student can be sent to the foreign male student. Furthermore, if the AI ​​on the client side can capture the foreign male student's face, it can also analyze the foreign male student's current emotions, and in this case, it can provide connection information that best matches the foreign male student's current emotional state.

[0056] The feature information may include content name recommendation information. When a content name registrant registers a content name, client 100 can send content name recommendation information to server control unit 210. In this case, server control unit 210 can match the recommendation information received from client 100 as feature information and store it in the content name / connection information database. The recommendation information may include core features of connection information as considered by the content name registrant (e.g., age range of use, gender, effect, etc.). The recommendation information can be used to extract (select) the optimal connection information when receiving a content name (query) from client 100.

[0057] Thus, the present invention not only stores registration status and other information as characteristic information through text and other means, but also uses AI to capture the registrant's mindset (customs, thoughts, emotions, etc.). Therefore, it can provide the client with optimal connection information by considering not only the facts but also the client's emotional aspects.

[0058] The client DB230 can match and store client identifiers with their corresponding client information. As mentioned above, the client identifier may be an IP address, ID, email address, etc. The client information may include client activity information (connection information, search information, etc.) and personal information (name, age, gender, place of residence, hobbies, etc.).

[0059] The content name processing server 200 may further include an advertising database (not shown). The advertising database can store advertisements or advertising URLs matched to content names. In this case, when the server control unit 210 receives search terms (common nouns) such as "automobile," "shopping," "sundae-guk," "gukbap restaurant," "seolleongtang," "patent," or "trademark" from the client 100, it can extract advertisements or advertising URLs stored in the advertising database that match the received content names and send them to the client 100.

[0060] The content name processing server 200 can allocate advertising revenue to clients 100 that have received and displayed an advertisement or advertising URL, and can match the allocated advertising revenue amount with the client identifier and store it in the client DB 230. The content name processing server 200 can only store the allocated advertising revenue amount in the client DB 230 if it receives an "Ad End" message from client 100. A plugin program (e.g., a content name processing program) or content name app installed on client 100 can generate an "Ad End" message and send it to the content name processing server 200 once it confirms that the advertisement or advertising URL has been fully displayed and the application has terminated on client 100.

[0061] The content name processing server 200 can allocate a portion of the advertising revenue generated from the content names registered by the content name registrant as revenue for the content name registrant. In this case, the server control unit 210 can process the allocation of revenue for the content name registrant, or a separate content name registration server (not shown) can be provided to process the allocation of revenue for the content name registrant.

[0062] Figure 2 shows an example of a content name / connection information database for a content name processing server according to the present invention.

[0063] The Content Name / Connection Information DB220 can match and store multiple connection information entries for a single identical content name.

[0064] As shown in Figure 2, when searching for the term "automobile," it is possible to match and save URLs for Hyundai Motor Company's homepage (www.hyundai.com), BMW Korea's homepage (www.bmw.co.kr), Mercedes-Benz Korea's homepage (www.mercedes-benz.co.kr), Kia Motors' homepage (www.kia.com / kr), and others.

[0065] Furthermore, as shown in Figure 2, it is possible to match and save URLs for the search term "shopping," such as the URLs of Coupang's homepage (www.coupang.com), Gmarket's homepage (www.gmarket.com), Emart's homepage (www.store.emart.com), and Market Kurley's homepage (www.kurley.com).

[0066] In the case of proper nouns, one piece of connection information can be matched and saved for each content name. For example, in the case of "Samsung Electronics," the URL of Samsung Electronics' homepage (www.samsung.com) can be matched and saved.

[0067] The Content Name / Connection Information DB220 can match and store content names and their corresponding connection information in various formats without restriction. For example, if the content name is "Genesis," the connection information can be matched and stored using the URL of a subpage such as (www.genesis.com / kr / ko / main.html).

[0068] Figure 3 shows an example of a client database for a content name processing server according to the present invention.

[0069] The client DB230 can match and store client identifiers with client information.

[0070] As shown in Figure 3, a name may be used as the client identifier, but for ease of identification, it is preferable to use a highly unique ID (Identification), email address, etc.

[0071] As shown in Figure 3, client information may include personal information (such as name, age, gender, and address) and client activity information (such as connection and search). Client information can be used to provide optimized connection information to client 100 when client 100 enters a content name.

[0072] If client 100 does not enter client information or deletes activity information, and there is no client information corresponding to client 100, the server control unit 210 can extract connection information according to a pre-selected basic extraction logic. The basic extraction logic may be based on advertising amount, number of extractions, etc.

[0073] Figures 4a and 4b show the content name processing process according to the first embodiment of the present invention and the screen displayed to the client as a result.

[0074] As shown in Figure 4a, the content name processing process of the first embodiment first allows the client 100 to send the content name to the processing server 200. Here, the client 100 can also send a client identifier, including an ID and an email address. When the client 100 is logged in, the processing server 200 can recognize the login information as the client identifier.

[0075] As mentioned above, client 100 can send not only single-word content names, but also query-style questions such as, for example, "Where is the best Korean restaurant near Seocho Station?"

[0076] When the server control unit 210 receives a text-based query, such as a question, from the client 100, it can extract core keywords (e.g., Seocho Station Korean Restaurant) from the text-based query and use them as the content name sent by the client 100.

[0077] When the server control unit 210 receives a content name from the client 100, it can request connection information corresponding to the received content name from the content name / connection information DB 220. The content name / connection information DB 220 can send one or more matching connection information stored in the database that matches the received content name to the server control unit 210. Here, the matching connection information is site connection information and may include URLs, and the URLs may include the URL of the main page, the URLs of subpages, etc.

[0078] When the server control unit 210 receives (including recognition of) a client identifier from the client 100, it can request client information from the client DB 230. The client DB 230 can then send client information corresponding to the client identifier to the server control unit 210. Here, the client information may include client activity information (such as searches), personal information (such as age, gender, and place of residence), etc.

[0079] The server control unit 210 sorts the corresponding connection information based on its degree of compatibility with the client information, and then selects the optimal connection information with the highest degree of compatibility. Here, the corresponding connection information may include all connection information stored in matching the received content name, i.e., not only the URL of the main page but also the URLs of subpages, etc.

[0080] The server control unit 210 can determine the degree of compatibility with client information for multiple corresponding connection information, such as the main page and multiple subpages, and select the optimal connection information. For example, if the received content name is "automobile" and client 100 has recently frequently searched for "Sonata" in the client information, the server control unit 210 can select the subpage URL of Hyundai Motor's homepage (Sonata description page) as the optimal connection information from among the multiple connection information received from the content name / connection information database 220. In order to select the optimal connection information, the content name / connection information database 220 can match and store characteristic elements of the URL, such as hashtags like "#Hyundai Motor, #Sonata, #electric" and hashtags like "#Coupang, #shoes, #Dax", in addition to the URL (including the main page and subpages). When connection information is requested from the server control unit 210, the content name / connection information database 220 can send hashtags along with the URL. If the received content name is "automobile" and there is no recent activity information for client 100 in the client information, the server control unit 210 can select the optimal connection information from among multiple connection information (such as the URL of Hyundai Motor's homepage and the URL of BMW's homepage) received from the content name / connection information database 220 according to a pre-selected basic extraction logic. The basic extraction logic may be based on advertising amount, number of extractions, etc. For example, if the advertising amount for Hyundai Motor is the highest for the content name "automobile", the server control unit 210 can select the URL of Hyundai Motor's homepage as the optimal connection information.

[0081] The server control unit 210 can also select the connection information that is most frequently used by users or most recommended by users as the optimal connection information.

[0082] The server control unit 210 can also analyze the client's (user's) personal information (age, gender, preferences, etc.), compare it with the content name registrant information, and select the optimal connection information. In this case, the content name / connection information database can store the registrant information after matching it.

[0083] If the server control unit 210 does not have connection information corresponding to the received content name in the content name / connection information DB 220, it can send an "error" message to the client 100 (reply), or it can generate the URL of the search results page of a pre-selected search portal (e.g., the URL of the search results page of Neighbor) as the optimal connection information.

[0084] Once the server control unit 210 has selected (or generated) optimal connection information, it can send (reply) the selected (or generated) optimal connection information to the client 100.

[0085] As shown in Figure 4b, client 100 can connect to the site using the received optimal connection information and display the page on the screen.

[0086] Figures 5a and 5b show a content name processing process according to a second embodiment of the present invention and the screen displayed to the client as a result.

[0087] As shown in Figure 5a, in the content name processing process of the second embodiment, similar to the content name processing process of the first embodiment, when the client 100 sends a content name to the processing server 200, the server control unit 210 requests connection information corresponding to the received content name from the content name / connection information DB 220, and the content name / connection information DB 220 can send one or more corresponding connection pieces of information that have been matched with the received content name to the server control unit 210.

[0088] Furthermore, in the content name processing process of the second embodiment, similar to the content name processing process of the first embodiment, when the server control unit 210 receives (including recognition) a client identifier from the client 100, it can request client information from the client DB 230 and receive client information corresponding to the client identifier.

[0089] On the other hand, unlike the content name processing process of the first embodiment, the content name processing process of the second embodiment allows the server control unit 210 to select one or more connection information that matches the client information. The one or more connection information can be ranked and listed (sorted) based on their degree of relevance to the client information. For example, if the received content name is "automobile" and the client 100 has recently frequently searched for "Sonata" in the client information, the server control unit 210 can list (sort) among the multiple corresponding connection information, such as the lower URL of Hyundai Motor's homepage (Sonata description page) as the first priority, and the URL of the BMW 5 Series, which is similar to the Sonata, as the second priority. When determining the order in which to list (sort) the connection information, hashtags stored in the content name / connection information database 220 can be utilized.

[0090] The server control unit 210 can first send the optimal connection information selected as the first priority in the list of selected connection information (e.g., a sub-URL of Hyundai Motor's homepage (Sonata explanation page)) to the client 100.

[0091] Subsequently, when the server control unit 210 receives a requery from the client 100 (at which point it can receive (recognize) the client identifier again), it can send the next suitable connection information (e.g., the URL of a BMW 5 Series) selected as the second priority in the list of selected connection information to the client 100. Here, the requery may be the same content name (e.g., "automobile"), or it may be a character or code meaning "next" or "more" (e.g., the value entered on the "Enter" key). Alternatively, the requery may be a voice corresponding to the content name, or a voice corresponding to "next" or "more".

[0092] As shown in Figure 5b, client 100 can sequentially receive multiple connection pieces of information and selectively use the received connection information to connect to the relevant site or to requery.

[0093] In the content name processing process of the second embodiment, the remaining steps are the same as the relevant steps of the content name processing process of the first embodiment. Therefore, a detailed explanation of the remaining steps will be replaced by a relevant explanation of the content name processing process of the first embodiment, to the extent that it does not contradict the content name processing process of the second embodiment.

[0094] Figures 6a and 6b show a content name processing process according to a third embodiment of the present invention and the screen displayed to the client as a result.

[0095] As shown in Figures 6a and 6b, after the server control unit 210 sends optimal connection information to the client 100, if it does not receive a requery (such as the same content name) from the client 100 after a set time (e.g., 20 seconds) has elapsed, it can send the next suitable connection information from among the multiple listed connection information to the client 100. Such automatic transmission can be applied sequentially to the next most suitable connection information after the set time (e.g., 20 seconds) has elapsed.

[0096] In the content name processing process of the third embodiment, the remaining steps are the same as the relevant steps of the content name processing process of the second embodiment. Therefore, a detailed explanation of the remaining steps will be replaced by the relevant explanation of the content name processing process of the second embodiment (including the first embodiment), to the extent that it does not contradict the content name processing process of the third embodiment.

[0097] Figure 7 shows a screen displayed to the client in a modified example of the content name processing process according to the third embodiment of the present invention.

[0098] As shown in Figure 7, in a modified version of the content name processing process, the server control unit 210 can send multiple connection information entries listed (arranged) based on relevance to the client 100 at once (simultaneously). For example, the server control unit 210 can configure multiple connection information entries as thumbnails and send a combined image created by combining (converting) these thumbnails. Each thumbnail may have connection information combined into it; in this case, when the client 100 clicks on a thumbnail, it can connect to the site associated with that connection information.

[0099] The server control unit 210 can also send connection information without associating it with the thumbnails. In this case, when the client 100 clicks on a thumbnail, the server control unit 210 can send connection information corresponding to the clicked thumbnail to the client 100.

[0100] Furthermore, if the server control unit 210 does not receive thumbnail click information from the client 100 that has received the combined image within a set time, it can sequentially send connection information to the client 100 according to the order in which the thumbnails are arranged.

[0101] Although the present invention has been described above with reference to various embodiments, these are for illustrative purposes only. A person of ordinary skill could modify or transform these embodiments into other forms. However, since the scope of the present invention is defined by the appended claims, such modifications and transformations are to be interpreted as being within the scope of the present invention. [Explanation of Symbols]

[0102] 100 clients 200 Content Name Processing Server 210 Server Control Unit 220 Content Name / Connection Information Database 230 Client DB

Claims

1. A content name / connection information database that matches and stores multiple connection information for the same content name, and matches and stores characteristic information including description and registrant information for the said connection information, A personalized direct connection content name processing server, which includes a server control unit that, upon receiving content name and client information from a client, extracts the most suitable connection information from the content name / connection information database that corresponds to the received content name and compares the client information with the feature information, and transmits it to the client.

2. The aforementioned client information is A personalized direct connection content name processing server according to claim 1, comprising at least one of a client identifier and client input information.

3. Includes a client database that matches and stores client information with a client identifier. The personal-adaptive direct connection content name processing server according to claim 2, wherein when the server control unit receives or recognizes a client identifier from a client, it selects the optimal connection information based on the client information stored in the client database that matches the client identifier.

4. The server control unit, The aforementioned optimal connection information is first sent to the client, The personalized direct connection content name processing server according to claim 2, which, upon receiving a requery from a client that has received the aforementioned optimal connection information, sends connection information with the next highest suitability to the client.

5. The aforementioned requery is, The personalized direct connection content name processing server according to claim 4, which includes the same characters or sound as the received content name, or characters, sound, or code meaning "next" or "more".

6. The server control unit, The personalized direct connection content name processing server according to claim 4, wherein if no further query is received from the client that received the aforementioned optimal connection information within a predetermined time, the server sends connection information with the next highest suitability to the client.

7. The server control unit, A personalized direct connection content name processing server according to claim 2, which extracts multiple connection information in order of highest relevance, converts the corresponding thumbnails into a combined image, and sends it to the client.

8. The aforementioned thumbnail is A personalized direct connection content name processing server according to claim 7, including connection information.

9. The server control unit, The personalized direct connection content name processing server according to claim 7, which, upon receiving thumbnail click information from a client corresponding to one of the thumbnails among the combined images, transmits connection information of the clicked thumbnail to the client.

10. The server control unit, The personalized direct connection content name processing server according to claim 7, wherein if thumbnail click information is not received from the client that received the combined image within a predetermined time, connection information is sequentially sent to the client in the order of the thumbnails.

11. The aforementioned optimal connection information is A personalized direct connection content name processing server according to any one of claims 3 to 10, selected from main page connection information and subpage connection information.

12. The server control unit, A personalized direct connection content name processing server according to claim 11, which extracts optimal connection information by crawling.

13. The aforementioned optimal connection information is A personalized direct connection content name processing server according to any one of claims 3 to 10, wherein priority is given to selecting the content most frequently used by the user or most recommended by the user.

14. The server control unit, The aforementioned client receives a query in text format, A personalized direct connection content name processing server according to any one of claims 1 to 10, which extracts core keywords from the aforementioned text-formatted query and uses them in place of the received content name.

15. The server control unit, A personalized direct connection content name processing server according to any one of claims 1 to 10, which allocates a portion of the advertising revenue generated from content names registered by the content name registrant as revenue for the content name registrant.

16. The server control unit, A personalized direct connection content name processing server according to any one of claims 1 to 10, which receives recommendation information from a client for content name registrants, matches it as characteristic information and stores it in the content name / connection information database.

Images