Product information display device, product with product information display device, and wallet with product information display device

Abstract

To provide a product information display device capable of presenting necessary information to a consumer without obstructing the visibility of the product, and to provide a product with a product information display device and a wallet with a product information display device equipped with such a product information display device. [Solution] The product information display device 10 is attached to an attachment tool 51 that protrudes laterally from a target product 50, and includes a front side piece 11 having a product information display section 12, and a back side piece 13 that faces the front side piece 11, and can be attached to the target product 50 with the attachment tool 51 sandwiched between the front side piece 11 and the back side piece 13. Furthermore, when the product information display device 10 is attached to the target product 50, the front side piece 11 is located on the side of the front side of the target product 50, and when the target product 50 is viewed from the front, the product information display section 12 can be seen along with the front part 52 of the target product 50.

Description

[Technical Field]

[0001] The present invention relates to a product information display device that is attached to an attachment that protrudes laterally from a target product, as well as a product equipped with such a product information display device and a wallet equipped with a product information display device. [Background technology]

[0002] Conventionally, in order to present the features and information of a product to consumers (purchasers), a product information display device describing the features and information of the product has been attached directly to the product. Methods of attaching such product information displays to the target product generally include attaching a piece of paper-like product information display device to the target product using a string-like attachment, or wrapping a strip-like product information display device around the target product. For example, Patent Document 1 (JP 2007-140153 A) discloses a method for displaying products in a close, parallel arrangement, in which a protruding display device consisting of a protruding display portion and a support portion for fixing the protruding display portion to the target product is wrapped around the product, or the support portion is inserted into the product body or an accessory portion, or the support portion is attached by adhesive. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Patent Publication No. 2007-140153 Summary of the Invention [Problem to be solved by the invention]

[0004] The inventors of the present invention have studied product information displays attached by the above-mentioned conventional methods and have recognized the following problems: the most common method of attaching a paper-like product information display to a target product using a string-like attachment requires the consumer to handle the paper-like product information display separately from the target product, which is troublesome, and there is a possibility that the necessary information may not be conveyed (visually recognized) to the consumer; and the methods disclosed in Patent Document 1 have recognized problems such as the product information display being wrapped around the product, making part of the product invisible (confirmable), requiring a separate member (material) to attach the product information display, and the product information display being likely to fall off the product. Therefore, the object of this invention is to provide a product information display device that can present necessary information to consumers without interfering with the visibility of the product, as well as a product and a wallet equipped with such a product information display device. [Means for solving the problem]

[0005] The above objectives are achieved by the following: (1) A product information display device that is attached to a mounting fixture that protrudes laterally from the target product, The product information display device comprises a front side piece having a product information display section and a back side piece facing the front side piece, The attachment tool can be attached to the target product in a state where it is sandwiched between the front side piece and the back side piece, and further, When the product information display device is attached to the target product, the front side piece is located on the side of the front of the target product, and when the target product is viewed from the front, the product information display part of the product information display device can be seen along with the front part of the target product.

[0006] (2) The product information display device has a locking mechanism for locking the front side piece and the back side piece together, The product information display device described in (1) above, wherein the product information display device is attached to the mounting device in a non-detachable manner by the locking mechanism while the mounting device is sandwiched between the front side piece and the back side piece. (3) The mounting fixture is an annular mounting fixture, The product information display device described in (2) above is attached to the mounting device in an undetachable manner by the locking mechanism penetrating the inside of the annular mounting device and locking the front side piece and the back side piece together using the penetrating locking mechanism. (4) The front side piece and the rear side piece are connected via a bent portion, When the product information display device is folded at the folding portion so that the front side piece and the back side piece face each other, the vertical dimension is larger than the horizontal dimension, The product information display device described in (2) or (3) above, wherein when the product information display device is attached to the mounting tool by the locking mechanism, the lower end of the product information display device is positioned lower than the lower end of the target product. (5) The locking mechanism is a first locking mechanism provided on an upper portion of the product information display device, which locks the front side piece and the back side piece together, thereby enabling the product information display device to be non-detachably attached to the attachment tool; A product information display device according to any one of (2) to (4) above, which is provided with a second locking mechanism at the bottom of the product information display device for locking the front side piece and the back side piece together.

[0007] The above objectives are also achieved by the following: (6) A product with a product information display device comprising a target product and a product information display device attached to a mounting tool protruding laterally from the target product, The product information display device comprises a front side piece having a product information display section, a back side piece facing the front side piece, and a locking mechanism for locking the front side piece and the back side piece together, With the attachment tool sandwiched between the front side piece and the back side piece, the product information display device is attached to the attachment tool in an undetachable manner by the locking mechanism; and When the product information display device is attached to the target product, the front side piece is located on the side of the front of the target product, and when the target product is viewed from the front, the product information display part of the product information display device can be seen along with the front part of the target product.

[0008] (7) The locking mechanism is a first locking mechanism provided on an upper portion of the product information display device, which locks the front side piece and the back side piece together, thereby enabling the product information display device to be non-detachably attached to the attachment tool; The product with a product information display device described in (6) above, further comprising a second locking mechanism provided at the bottom of the product information display device for locking the front side piece and the back side piece together.

[0009] The above objectives are also achieved by the following: (8) A wallet with a product information display device, comprising a wallet and a product information display device attached to a ring-shaped attachment protruding laterally from the wallet, The product information display device comprises a front side piece having a product information display section, a back side piece facing the front side piece, and a locking mechanism for locking the front side piece and the back side piece together, The front side piece and the rear side piece are connected via a folding portion, and when the product information display device is folded at the folding portion so that the front side piece and the rear side piece face each other, the vertical dimension is larger than the horizontal dimension, With the attachment tool sandwiched between the front side piece and the back side piece, the product information display device is attached to the attachment tool in an undetachable manner by the locking mechanism; and When the product information display device is attached to the wallet, the front side piece is located on the side of the front of the wallet, and when the wallet is viewed from the front, the product information display part of the product information display device is visible along with the front part of the wallet, and the bottom end of the product information display device is located lower than the bottom end of the wallet.

[0010] (9) The locking mechanism is a first locking mechanism provided on an upper portion of the product information display device, which locks the front side piece and the back side piece together, thereby enabling the product information display device to be non-detachably attached to the attachment tool; The wallet with product information display device according to (8) above, further comprising a second locking mechanism provided at the bottom of the product information display device for locking the front side piece and the back side piece together. [Effects of the Invention]

[0011] The product information display device of the present invention is a product information display device that is attached to a mounting fixture that protrudes laterally from the target product, and comprises a front side piece having a product information display section and a back side piece opposite the front side piece, and can be attached to the target product with the mounting fixture sandwiched between the front side piece and the back side piece.Furthermore, when the product information display device is attached to the target product, the front side piece is located on the side of the front side of the target product, and when the target product is viewed from the front, the product information display section of the product information display device can be seen along with the front part of the target product. This allows the front of the target product to be presented to the consumer along with the information written on the product information display section of the product information display device without the product information display device interfering with the visibility of the target product.

[0012] In addition, the product with product information display device of the present invention comprises a target product and the above-mentioned product information display device, and with the mounting tool of the target product sandwiched between the front side piece and the back side piece, the product information display device is attached to the mounting tool in a non-detachable manner by a locking mechanism, and further, when the product information display device is attached to the target product, the front side piece is located on the side of the front side of the target product, and when the target product is viewed from the front, the product information display part of the product information display device can be seen along with the front part of the target product. This allows the front of the target product to be presented to the consumer along with the information written on the product information display section of the product information display device without the product information display device interfering with the visibility of the target product.

[0013] In addition, the wallet with product information display device of the present invention comprises a wallet and the above-mentioned product information display device, and with the wallet attachment device sandwiched between the front side piece and the back side piece, the product information display device is attached to the attachment device by a locking mechanism so that it cannot be removed from the attachment device.Furthermore, when the product information display device is attached to the wallet, the front side piece is located on the side of the front of the wallet, and when the wallet is viewed from the front, the product information display part of the product information display device can be seen along with the front part of the wallet. This allows the front of the target product to be presented to the consumer along with the information written on the product information display section of the product information display device without the product information display device interfering with the visibility of the target product. [Brief explanation of the drawings]

[0014] [Figure 1] FIG. 1 is a front view showing an embodiment of a product (a product with a product information display device, a wallet with a product information display device) to which the product information display device of the present invention is attached. [Figure 2] FIG. 2 is a rear view of the product to which the product information display device shown in FIG. 1 is attached. [Figure 3] FIG. 3 is a front view showing an example of a wallet as a commodity to which the commodity information display device shown in FIG. 1 can be attached. [Figure 4] FIG. 4 is an explanatory diagram showing the product information display device shown in FIG. 1 in an expanded state. [Figure 5] FIG. 5 is a front view of the product information display device shown in FIG. 4 in a state where it is folded at the folding portion. [Figure 6] FIG. 6 is a rear view of the product information display device shown in FIG. 4 in a state where it is folded at the folding portion. [Figure 7] FIG. 7 is a front view illustrating the state of sale (display) of the commodity to which the commodity information display device shown in FIG. 1 is attached. DETAILED DESCRIPTION OF THE INVENTION

[0015] The product information display device, product with product information display device, and wallet with product information display device of the present invention will be described using the examples shown in the drawings. Note that in the following examples, Fig. 1 is a front view, and the up-down direction in Fig. 1 is described as up-down direction, and the left-right direction is described as left-right direction, but this does not necessarily define the shape or actual sales (display) manner of the product information display device, product with product information display device, and wallet with product information display device.

[0016] 1 to 7, the product information display device 10 of the present invention is attached to an attachment tool 51 that protrudes laterally (to the left in this case) from a target product (a wallet in this case) 50, and includes a front side piece 11 having a product information display section 12 and a back side piece 13 that faces the front side piece 11, and can be attached to the target product 50 with the attachment tool 51 sandwiched between the front side piece 11 and the back side piece 13. Furthermore, when the product information display device 10 is attached to the target product 50, the front side piece 11 is located on the side of the front side of the target product 50, and when the target product 50 is viewed from the front, the product information display section 12 of the product information display device 10 can be seen along with the front part 52 of the target product 50.

[0017] 1 to 7, the product with product information display 100 of the present invention comprises a target product (here, a wallet) 50 and a product information display 10 attached to an attachment tool 51 that protrudes laterally (here, to the left) from the target product 50. The product information display 10 comprises a front side piece 11 having a product information display section 12, a back side piece 13 opposing the front side piece 11, and a locking mechanism 20 that locks the front side piece 11 and the back side piece 13 together; with the attachment tool 51 sandwiched between the front side piece 11 and the back side piece 13, the product information display 10 is non-detachably attached to the attachment tool 51 by the locking mechanism 20. Furthermore, when the product information display device 10 is attached to the target product 50, the front side piece 11 is located on the side of the front side of the target product 50, and when the target product 50 is viewed from the front, the product information display portion 12 of the product information display device 10 can be seen along with the front portion 52 of the target product 50.

[0018] 1 to 7, the wallet 100 with product information display of the present invention comprises a wallet 50 and a product information display 10 attached to a ring-shaped attachment 51 that protrudes laterally (here, to the left) from the wallet 50. The product information display 10 comprises a front side piece 11 having a product information display section 12, a back side piece 13 opposing the front side piece 11, and a locking mechanism 20 that locks the front side piece 11 and the back side piece 13 together, the front side piece 11 and the back side piece 13 being connected via a folding portion 15, and when the product information display 10 is folded at the folding portion 15 so that the front side piece 11 and the back side piece 13 are opposing each other, the vertical dimension of the product information display 10 is greater than the horizontal dimension.

[0019] The product information display device 10 is non-detachably attached to the attachment device 51 by the locking mechanism 20, with the attachment device 51 sandwiched between the front side piece 11 and the back side piece 13. Furthermore, when the product information display device 10 is attached to the wallet 50, the front side piece 11 is located on the side of the front side of the wallet 50, and when the wallet 50 is viewed from the front, the product information display section 12 of the product information display device 10 is visible along with the front section 52 of the wallet 50, and the bottom end of the product information display device 10 is located below the bottom end of the wallet 50.

[0020] Here, a brief description will be given of a wallet 50, which is an example of a product (target product) to which a product information display device is attached in this embodiment. As shown in Fig. 3, wallet 50 of this embodiment is a relatively simple one, having one money storage compartment 53, the top opening of which can be opened and closed with zipper 54. As shown in Fig. 3, front section 52 of wallet 50 occupies a relatively large area on the outer surface of wallet 50 and is a section that is easily visible when wallet 50 is in use. Furthermore, front section 52 is also a section that is particularly desired to be visible to consumers (purchasers) when wallet 50 is sold (displayed).

[0021] Although not shown, the front portion 52 may be provided with a design such as a pattern, letters, or a special shape, in other words, may be endowed with a predetermined design, or may be endowed with a specific function. The type of wallet as the product (target product) to which the product information display device is attached is not limited to the above, and may be, for example, a folding wallet or a long wallet.

[0022] It should be noted that the product (target product) to which the product information display device is attached is not limited to a wallet, but may be, for example, a small accessory case, various bags, a notebook, a pass case, a mobile phone case, etc. The shape (external shape) of the product (target product) is also not particularly limited, and in addition to a roughly rectangular parallelepiped shape like a wallet, it may also be a cylindrical shape like a water bottle case or a folding umbrella. It is preferable that the product (target product) be endowed with design and functionality as described above, and have a front portion that is particularly visible when the product is sold (displayed) or used.

[0023] As shown in FIG. 3, wallet (target product) 50 is provided with attachment tool 51 that protrudes to the side (left side in FIG. 3). Specifically, in this embodiment, attachment tool 51 is a ring-shaped attachment tool 51 that has a straight portion 55 and a curved portion 56 that extends so as to connect both ends of straight portion 55, and is what is called a D-ring. In this embodiment, attachment tool (D-ring) 51 is attached to wallet 50 via a tubular tab portion 57 that is integrally formed with wallet 50. Note that attachment tool (D-ring) 51 may also be directly attached (e.g., sewn) to wallet 50. Also, the attachment tool is not limited to the above-mentioned one (D-ring), and may be a part provided to fulfill other functions (including design) on the target product, such as a handle.

[0024] It is preferable that the attachment tool be capable of defining a plane that is approximately parallel to the front portion of the target product (the plane on which the front portion exists). In this embodiment, attachment tool (D-ring) 51 is rotatable around the attachment portion to wallet 50 (straight portion 55 attached via tab portion 57) as the starting point (rotation axis), but within the rotation range, the plane defined by straight portion 55 and curved portion 56 (where straight portion 55 and curved portion 56 exist simultaneously) can define a plane that is approximately parallel to front portion 52 of the target product (wallet 50) (the plane on which the front portion exists).

[0025] 4 to 6, the product information display device 10 includes a front piece 11 having a product information display section 12, and a back piece 13 facing the front piece 11. In this embodiment, the back piece 13 also has a product information display section (second product information display section) 14. Although not shown (schematically shown in the figures), the product information display sections 12, 14 display the features and information of the target product to be presented to consumers (purchasers).

[0026] More specifically, as shown in Fig. 4, in the product information display 10 of this embodiment, the front side piece 11 and the back side piece 13 are connected via a folding portion 15. In other words, in the product information display 10 of this embodiment, the front side piece 11 and the back side piece 13 are formed from a single sheet (e.g., a piece of paper or a resin sheet), and can be folded at the folding portion 15 provided in the center so that the front side piece 11 and the back side piece 13 face each other. Then, as shown in Figs. 5 and 6, when the product information display 10 is folded at the folding portion 15 so that the front side piece 11 and the back side piece 13 face each other, the vertical dimension is greater than the horizontal dimension.

[0027] The product information display device 10 includes a locking mechanism 20 (21, 22) that locks the front side piece 11 and the back side piece 13 together. In this embodiment, the product information display device 10 is non-detachably attached to the mounting fixture 51 with the front side piece 11 and the back side piece 13 sandwiching the mounting fixture 51 between them by the locking mechanism 20 (21, 22).

[0028] More specifically, in this embodiment, the locking mechanism 20 comprises a first locking mechanism 21 that is provided on the top (upper part) of the product information display device 10 and locks the front side piece 11 and the back side piece 13 together, thereby enabling the product information display device 10 to be attached to the mounting fixture 51 in a non-detachable manner, and a second locking mechanism 22 that is provided on the bottom (lower part) of the product information display device 10 and locks the front side piece 11 and the back side piece 13 together.

[0029] In this embodiment, as described above, the mounting device 51 is a ring-shaped mounting device (D-ring) 51, and the locking mechanism (first locking mechanism 21) is configured so that the locking mechanism (first locking mechanism 20) penetrates the inside of the ring-shaped mounting device 51 and locks the front side piece 11 and the back side piece 13 together using the penetrated locking mechanism (first locking mechanism 20), thereby attaching the product information display device 10 to the mounting device 51 in a non-detachable manner.

[0030] Specifically, the first locking mechanism 21 of this embodiment includes two locking holes 23 provided in the front side piece 11 and the back side piece 13, and a string-like locking device 24. As shown in Fig. 4, the front side piece 11 and the back side piece 13 each have two holes 25, and when the front side piece 11 and the back side piece 13 are folded at the folding portion 15 so that they face each other, the holes 25 in the front side piece 11 and the holes 25 in the back side piece 13 overlap, forming two locking holes 23 in the product information display device 10.

[0031] 1, one of the locking holes (here, the upper locking hole) 23 is positioned on the outside of the annular mounting tool 51 (here, above the curved portion 56) and the other locking hole (here, the lower locking hole) 23 is positioned on the inside of the annular mounting tool 51, and then a string-like locking device 24 is wound around the two locking holes 23, 23. This locks the front side piece 11 and the back side piece 13 together, and also allows the product information display device 10 to be attached to the mounting tool 51 so that it cannot be removed. Note that the locking device constituting the locking mechanism (first locking mechanism) is not limited to the string-like locking device 24 described above, and may be, for example, a cable tie (specifically, a resin cable tie) or a metal wire. Furthermore, the locking mechanism (first locking mechanism) is not limited to one having the locking hole and locking device described above, but may also be one having, for example, a clip that can hold the front side piece and the back side piece together, or hook-and-loop fasteners provided on the inner surface of each of the front side piece and the back side piece.

[0032] In this embodiment, as shown in FIG. 1 , the product information display 10 is non-detachably attached to the mounting tool 51 by a locking mechanism (first locking mechanism) 21, with the curved portion 56 of the mounting tool 51 sandwiched between the front side piece 11 and the back side piece 13. This allows the plane defined by the curved portion 56 (and straight portion 55) of the mounting tool 51 (where the straight portion 55 and the curved portion 56 coexist) and the plane defined by the product information display 10 to be substantially the same plane. In addition, at least the front side piece 1 or the back side piece 13 of the product information display 10, which encases the mounting tool 51, may be transparent. This allows the shape of the portion of the mounting tool 51 enclosed by the product information display 10 (here, the curved portion 56 of the mounting tool (D-ring) 51) to be visually recognized.

[0033] The second locking mechanism 22 of this embodiment includes a locking tab 26 provided on the front side piece 11 and a locking slit 27 provided on the rear side piece 13. The locking tab 26 and the locking slit 27 are configured to be engageable with and detachable from each other, and by inserting the locking tab 26 into the locking slit 27, the front side piece 11 provided with the locking tab 26 and the rear side piece 13 provided with the locking slit 27 can be locked together. Although not shown, the second locking mechanism may be provided with a structure (for example, a retaining protrusion (turned portion) formed on the locking tab) to prevent the front side piece and the rear side piece from being unintentionally released from the lock. Furthermore, the structure of the second locking mechanism is not limited to the one described above, and various known locking structures may be employed.

[0034] As shown in FIG. 1, in the product information display device 10 of this embodiment (product with product information display device and wallet 100 with product information display device), when the product information display device 10 is attached to the target product (wallet 50), the front side piece 11 is located on the front side (here, the left side) of the target product (wallet 50), and when the target product (wallet 50) is viewed from the front, the product information display section of the product information display device 10 (product information display section 12 on the front side piece 11) can be seen along with the front section 52 of the target product (wallet 50).

[0035] Furthermore, as shown in Figure 2, in the product information display device 10 of this embodiment (product with product information display device and wallet 100 with product information display device), when the product information display device 10 is attached to the target product (wallet 50) and the target product (wallet 50) is viewed from the back, the back side piece 13 is located on the side of the back side of the target product (wallet 50), and the product information display section of the product information display device 10 (product information display section 14 of the back side piece 13) can be seen together with the back part 58 of the target product (wallet 50).

[0036] 1 and 7, when the product information display device 10 is attached to the attachment device 51 by the locking mechanism 20 (21, 22), the bottom end of the product information display device 10 is positioned lower than the bottom end of the target product (wallet 50). As a result, as shown in FIG. 7, when the target product (wallet 50) is placed on a predetermined base 60 and presented (displayed for sale) so that the front surface 52 of the target product (wallet 50) can be reliably viewed by a consumer (purchaser), the space formed between the base 60 and the display shelf upper surface 61 can be effectively utilized. Furthermore, when the product information display device 10 is placed on the base 60, the bottom end of the product information display device 10 abuts against the display shelf upper surface 61, thereby maintaining the state of the product information display device 10 (for example, preventing the product information display device 10 from rotating in conjunction with unintended rotation of the attachment device (D-ring) 51). [Explanation of symbols]

[0037] 100 Products with product information display (wallets with product information display) 10 Product information display device 11 Front side piece 12 Product information display section 13 Back piece 14 Product information display unit (second product information display unit) 15 Bending section 20 Locking mechanism 21 First locking mechanism 22 Second locking mechanism 50 Target product (wallet) 51 Mounting tool (D-ring) 52 Front 60 pedestal

Claims

1. A product information display device attached to a mounting fixture that protrudes laterally from a target product, The product information display device comprises a front side piece having a product information display section and a back side piece facing the front side piece, The attachment tool can be attached to the target product in a state where it is sandwiched between the front side piece and the back side piece, and further, A product information display device characterized in that, when the product information display device is attached to the target product, the front side piece is located on the side of the front side of the target product, and when the target product is viewed from the front, the product information display part of the product information display device can be seen along with the front part of the target product.

2. The product information display device includes a locking mechanism for locking the front side piece and the back side piece together, The product information display device according to claim 1, wherein the product information display device is attached to the mounting device in an undetachable manner by the locking mechanism while the mounting device is sandwiched between the front side piece and the back side piece.

3. the mounting fixture is an annular mounting fixture; The product information display device according to claim 2, wherein the locking mechanism penetrates the inside of the annular mounting device, and the front side piece and the back side piece are locked together by the penetrated locking mechanism, thereby making the product information display device non-detachable from the mounting device.

4. The front side piece and the rear side piece are connected via a bent portion, When the product information display device is folded at the folding portion so that the front side piece and the back side piece face each other, the vertical dimension is larger than the horizontal dimension, 4. The product information display device according to claim 2 or 3, wherein when the product information display device is attached to the mounting tool by the locking mechanism, the lower end of the product information display device is positioned lower than the lower end of the target product.

5. The locking mechanism includes: a first locking mechanism provided on an upper portion of the product information display device, which locks the front side piece and the back side piece together, thereby enabling the product information display device to be non-detachably attached to the attachment tool; 4. The product information display device according to claim 2, further comprising a second locking mechanism provided at a lower portion of the product information display device for locking the front side piece and the back side piece together.

6. A product with a product information display device comprising a target product and a product information display device attached to an attachment that protrudes laterally from the target product, The product information display device comprises a front side piece having a product information display section, a back side piece facing the front side piece, and a locking mechanism for locking the front side piece and the back side piece together, With the attachment tool sandwiched between the front side piece and the back side piece, the product information display device is attached to the attachment tool in an undetachable manner by the locking mechanism; and A product with a product information display device, characterized in that when the product information display device is attached to the target product, the front side piece is located on the side of the front side of the target product, and when the target product is viewed from the front, the product information display part of the product information display device can be seen along with the front part of the target product.

7. The locking mechanism includes: a first locking mechanism provided on an upper portion of the product information display device, which locks the front side piece and the back side piece together, thereby enabling the product information display device to be non-detachably attached to the attachment tool; 7. The product with a product information display according to claim 6, further comprising a second locking mechanism provided at a lower portion of the product information display for locking the front side piece and the back side piece together.

8. A wallet with a product information display device, comprising: a wallet; and a product information display device attached to an annular attachment that protrudes laterally from the wallet; The product information display device comprises a front side piece having a product information display section, a back side piece facing the front side piece, and a locking mechanism for locking the front side piece and the back side piece together, The front side piece and the rear side piece are connected via a folding portion, and when the product information display device is folded at the folding portion so that the front side piece and the rear side piece face each other, the vertical dimension is larger than the horizontal dimension, With the attachment tool sandwiched between the front side piece and the back side piece, the product information display device is attached to the attachment tool in an undetachable manner by the locking mechanism; and When the product information display device is attached to the wallet, the front side piece is located on the side of the front of the wallet, and when the wallet is viewed from the front, the product information display device of the product information display device can be seen along with the front of the wallet, and the bottom end of the product information display device is located lower than the bottom end of the wallet.

9. The locking mechanism includes: a first locking mechanism provided on an upper portion of the product information display device, which locks the front side piece and the back side piece together, thereby enabling the product information display device to be non-detachably attached to the attachment tool; 9. The wallet with a product information display device according to claim 8, further comprising a second fastening mechanism provided at a lower portion of said product information display device for fastening said front side piece and said back side piece together.

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