Advertising Management Device

Abstract

To provide an advertisement management device that efficiently distributes an advertisement and improves the distribution ratio of the advertisement in a predetermined newspaper sales area.SOLUTION: In a coupon management system 1C, a coupon management server 2C that is an advertisement management device comprises: an IP address acquisition unit 210C that acquires an IP address 726a of a television receiver 732 that receives broadcast including an electronic coupon 512; an address acquisition unit 211C that acquires a distributed address 222C that receives the electronic coupon on the basis of a receiver list 745C in which the address of a contractor and the ID of an electronic apparatus are associated with each other; and a generation unit 214C that generates posting address information 224C by excluding the distributed address from area address information 221C.SELECTED DRAWING: Figure 9

Description

[Technical field]

[0001] The present invention relates to an advertisement management device. [Background technology]

[0002] In recent years, in addition to traditional advertisements in newspapers, magazines, etc., various advertising media are now available, including advertisements on the Internet and advertisements delivered by e-mail. Advertisers are examining which advertisements are most effective among the various advertising media, comparing their cost-effectiveness. In particular, the distribution rate (reach rate) of advertisements is one of the important indicators for evaluating each advertisement.

[0003] The following Patent Document 1 discloses an information processing system that determines the optimal number of coupons to distribute per unit period according to the usage record of coupons (advertisements) corresponding to facility-related information. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] JP 2022-124390 A Summary of the Invention [Problem to be solved by the invention]

[0005] However, conventional techniques such as those disclosed in Patent Document 1 are unable to identify addresses within a specified distribution area to which the coupon has been distributed, and therefore are unable to improve the coupon distribution rate.

[0006] An object of one aspect of the present invention is to provide an advertisement management device and the like that can efficiently distribute advertisements within a specified newspaper sales area and improve the advertisement distribution rate. [Means for solving the problem]

[0007] In order to solve the above problems, an advertising management device in one embodiment of the present disclosure includes a generation unit that generates posting address information indicating distribution destinations to which a posting advertisement is to be distributed from area address information in which the addresses of households within a specified newspaper sales area are registered, excluding distributed addresses to which a pre-distribution advertisement containing the same content as the posting advertisement has been distributed, and the pre-distribution advertisement is an electronic advertisement, and the device includes an ID acquisition unit that acquires the ID of an electronic device that has received a broadcast including the electronic advertisement, and an address acquisition unit that acquires the address of the electronic device that received the electronic advertisement based on a list stored in an information processing device of a broadcasting station capable of transmitting the broadcast, which associates addresses of subscribers who have entered into a viewing contract with the broadcasting station with the IDs of the electronic devices installed at those addresses, and the ID of the electronic device acquired by the ID acquisition unit, and if the address is within the specified newspaper sales area, the address acquisition unit acquires the address as a distributed address, and the generation unit generates the posting address information by excluding the distributed addresses from the area address information.

[0008] In order to solve the above problems, an advertising management device in one aspect of the present disclosure includes a generation unit that generates posting address information indicating the distribution destinations to which the posting advertisement is to be distributed from area address information in which the addresses of households within a specified newspaper sales area are registered, excluding distributed addresses to which a pre-distribution advertisement containing the same content as the posting advertisement has been distributed, the pre-distribution advertisement is an electronic advertisement, and the device includes an address acquisition unit that acquires the address of the holder of an information processing device that has acquired the electronic advertisement via an advertising distribution device placed within the specified newspaper sales area as a distributed address from the advertising distribution device, and the generation unit generates the posting address information by excluding the distributed addresses from the area address information, the pre-distribution advertisement being an electronic advertisement, and the address acquisition unit acquires the address of the holder of the information processing device as a distributed address from the advertising distribution device, the address of the holder of the information processing device being stored in the information processing device that has acquired the electronic advertisement via the advertising distribution device placed within the specified newspaper sales area, and the generation unit generates the posting address information by excluding the distributed addresses from the area address information.

[0009] In order to solve the above problems, an advertising management device in one aspect of the present disclosure includes a generation unit that generates posting address information indicating the distribution destinations to which the posting advertisement is to be distributed from area address information in which the addresses of households within a specified newspaper sales area are registered, excluding distributed addresses to which a pre-distributed advertisement containing the same content as the posting advertisement has been distributed, the pre-distributed advertisement is an electronic advertisement, and the device includes an address acquisition unit that acquires, as a distributed address, the address of the holder of the information processing device that has acquired the electronic advertisement via a webpage or email, and the generation unit generates the posting address information by excluding the distributed addresses from the area address information.

[0010] In order to solve the above problems, an advertising management device in one aspect of the present disclosure includes a generation unit that generates posting address information indicating the distribution destinations to which the posting advertisement is to be distributed from area address information in which the addresses of households within a specified newspaper sales area are registered, excluding distributed addresses to which a pre-distributed advertisement containing the same content as the posting advertisement has been distributed, the pre-distributed advertisement is a newspaper insert, and the device includes an address acquisition unit that acquires from the information processing device of the newspaper dealer the addresses of the households to which the insert has been distributed as distributed addresses, and the generation unit generates the posting address information by excluding the distributed addresses from the area address information.

[0011] In order to solve the above problems, an advertising management device in one embodiment of the present disclosure includes a generation unit that generates posting address information indicating distribution destinations to which a posting advertisement is to be distributed from area address information in which individual addresses within a specified newspaper sales area are registered, excluding distributed addresses to which a pre-distribution advertisement containing the same content as a household-based posting advertisement has been distributed, and the pre-distribution advertisement is an electronic advertisement, and the device includes an ID acquisition unit that acquires the ID of an electronic device that has received a broadcast including the electronic advertisement, and an address acquisition unit that acquires the address of the electronic device that received the electronic advertisement based on a list stored in an information processing device of a broadcasting station capable of transmitting the broadcast, which associates addresses of subscribers who have entered into a viewing contract with the broadcasting station with the IDs of the electronic devices installed at those addresses, and the ID of the electronic device acquired by the ID acquisition unit, and if the address is within the specified newspaper sales area, the address acquisition unit acquires the address as a distributed address, and the generation unit generates the posting address information by excluding the distributed address from the area address information.

[0012] In order to solve the above problems, an advertising management device in one aspect of the present disclosure includes a generation unit that generates posting address information indicating the distribution destinations to which a posting advertisement is to be distributed from area address information in which individual addresses within a specified newspaper sales area are registered, excluding distributed addresses to which a pre-distribution advertisement containing the same content as a household-based posting advertisement has been distributed, the pre-distribution advertisement is an electronic advertisement, and the device includes an address acquisition unit that acquires the address of the holder of an information processing device that has acquired the electronic advertisement via an advertising distribution device placed within the specified newspaper sales area as a distributed address from the advertising distribution device, and the generation unit generates the posting address information by excluding the distributed addresses from the area address information, the pre-distribution advertisement being an electronic advertisement, and the address acquisition unit acquires the address of the holder of the information processing device as a distributed address from the advertising distribution device, the address being stored in the information processing device that has acquired the electronic advertisement, and the distribution address information is generated by excluding the distributed addresses from the area address information.

[0013] In order to solve the above problems, an advertising management device in one aspect of the present disclosure includes a generation unit that generates posting address information indicating the distribution destinations to which a posting advertisement is to be distributed from area address information in which individual addresses within a specified newspaper sales area are registered, excluding distributed addresses to which a pre-distributed advertisement containing the same content as a household-based posting advertisement has been distributed, the pre-distributed advertisement is an electronic advertisement, and the device includes an address acquisition unit that acquires, as a distributed address, the address of the holder of the information processing device that has acquired the electronic advertisement via a webpage or email, and the generation unit generates the posting address information by excluding the distributed addresses from the area address information.

[0014] In order to solve the above problems, an advertising management device in one aspect of the present disclosure includes a generation unit that generates posting address information indicating the distribution destinations to which a posting advertisement is to be distributed from area address information in which individual addresses within a specified newspaper sales area are registered, excluding distributed addresses to which a pre-distributed advertisement containing the same content as a household-based posting advertisement has been distributed, the pre-distributed advertisement being a newspaper insert, and an address acquisition unit that acquires from the information processing device of the newspaper dealer the addresses of the households to which the insert has been distributed as distributed addresses, and the generation unit generates the posting address information by excluding the distributed addresses from the area address information. Effect of the Invention

[0015] According to one aspect of the present invention, it is possible to provide an advertisement management device and the like that can efficiently distribute advertisements within a specified newspaper sales area and improve the advertisement distribution rate. [Brief description of the drawings]

[0016] [Figure 1] 1 is a block diagram showing an example of a configuration of a coupon management system according to a first embodiment of the present invention. [Diagram 2] 2 is a diagram illustrating an example of the newspaper sales area shown in FIG. 1 and the configuration of devices arranged in the area. FIG. [Diagram 3]FIG. 2 is a diagram illustrating an example of the coupon distribution device shown in FIG. [Figure 4] 4 is a flowchart showing an example of the flow of processing executed by a control unit of the coupon distribution device shown in FIG. [Diagram 5] 13 is a flowchart showing an example of the flow of a posting address information generation process executed by a control unit of the coupon management server shown in FIG. [Figure 6] FIG. 13 is a diagram showing an example of a posting map. [Figure 7] FIG. 11 is a diagram showing an example of an outline of a coupon management system according to a second embodiment of the present invention. [Figure 8] FIG. 11 is a diagram showing an example of an outline of a coupon management system according to a third embodiment of the present invention. [Figure 9] FIG. 11 is a diagram illustrating an example of a configuration of a coupon management system according to a fourth embodiment of the present invention. [Figure 10] 10 is a flowchart showing an example of the flow of processing executed by a control unit of the coupon distribution device shown in FIG. [Figure 11] FIG. 13 is a diagram illustrating an example of a configuration of a coupon management system according to a fifth embodiment of the present invention. [Figure 12] FIG. 13 is a diagram illustrating an example of a configuration of a coupon management system according to a sixth embodiment of the present invention. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0017] [Embodiment 1] Hereinafter, an embodiment of the present invention will be described with reference to the drawings. Here, the advertisement is something that is widely and generally recognized as an advertisement, and includes, for example, newspaper inserts, electronic advertisements, coupons, and the like.

[0018] Electronic advertising is advertising provided by electromagnetic means, and there are no limitations on the delivery route. For example, it includes advertising displayed on websites, advertising displayed or attached to e-mails, advertising displayed on terminals at convenience stores, distribution of data including advertising from such terminals, recording media such as CDs on which advertising is recorded, and advertising provided by broadcasting.

[0019] Coupons include service information such as discount information, and include, for example, paper coupons published in newspaper inserts and electronic coupons distributed via the Internet.

[0020] In the following, an example will be described in which the advertisement according to the present invention is a coupon, but the present invention is not limited to this example and can be applied to various other types of advertisements.

[0021] <Newspaper customer management system> First, in order to facilitate understanding of the advertisement management device according to the first embodiment of the present invention, a customer management system for newspapers will be briefly described.

[0022] Newspaper dealers in various locations have the exclusive right to sell and distribute newspapers within the newspaper sales area that they control. Each newspaper dealer distributes newspapers delivered from the newspaper printing company to individual households within their own area. Here, individual distribution means delivery to individual households, meaning that newspapers and other items are delivered to one household.

[0023] A unique customer management system has been developed to manage newspaper customers, with each newspaper dealer keeping track of all addresses within its jurisdiction, and keeping track of and managing the addresses of newspaper subscribers, as well as the addresses of non-newspaper subscribers, within that newspaper dealer's area.

[0024] In addition, each newspaper dealer is assigned a newspaper dealer code by the newspaper company that uniquely identifies that dealer.

[0025] The inventors of the present application have come up with a mechanism for efficiently distributing advertisements in a specified newspaper sales area by utilizing the newspaper customer management system and newspaper dealer codes thus established.

[0026] <Newspaper sales area> 2 is a diagram illustrating an example of a newspaper sales area and the configuration of devices arranged in the area. As described above, each newspaper vendor has the exclusive right to sell and distribute newspapers within the newspaper sales area that the newspaper vendor has jurisdiction over, and each newspaper vendor is assigned a newspaper vendor code that uniquely identifies it.

[0027] FIG. 2 shows a coupon management server 2 (advertising management device) and two newspaper sales areas 3A and 3B, which are predetermined newspaper sales areas.

[0028] Newspaper sales area 3A and newspaper sales area 3B are the areas covered by newspaper vendor 4A and newspaper vendor 4B, respectively. Newspaper sales area 3A and newspaper sales area 3B are areas such as those indicated by "Ikeda-cho, XX city" or "Kita-ku, △△ city," and are the areas covered by newspaper vendors to which newspapers are delivered.

[0029] Within the newspaper sales area 3A, for example, there are a newspaper shop 4A which has jurisdiction over the newspaper sales area 3A, a convenience store 5A, and a smartphone 6A.

[0030] The newspaper dealer 4A is a newspaper dealer that has exclusive rights to sell and deliver newspapers within the newspaper sales area 3A, and is assigned a newspaper dealer code 411A. The newspaper dealer 4A is equipped with an individual delivery management device 41A that manages the individual delivery of newspapers and the like.

[0031] The individual delivery management device 41A is an information processing device such as a personal computer or a tablet. The individual delivery management device 41A stores a newspaper dealer code 411A and newspaper subscriber information 412A in a memory unit (not shown). The newspaper subscriber information 412A is a list of newspaper subscribers in the newspaper sales area 3A. The newspaper dealer 4A distributes coupons that are published in flyers inserted in newspapers or paper coupons delivered together with newspapers (hereinafter referred to as "flyer coupons") to the many newspaper subscribers stored in the newspaper subscriber information 412A. The flyer coupons are coupons that contain the same content as the posting coupons (posting advertisements) described below.

[0032] The convenience store 5A is a convenience store located within the newspaper sales area 3A. The convenience store 5A is equipped with a coupon distribution device 51A (advertisement distribution device) that distributes electronic coupons 512 (see FIG. 1, electronic advertisements). The electronic coupons 512 distributed by the coupon distribution device 51A are electronic coupons 512 that contain the same content as the coupons for posting, and the electronic coupons 512 are provided to smartphones 6A and the like located in the vicinity of the coupon distribution device 51A. Details of the distribution of the electronic coupons 512 by the coupon distribution device 51A will be described later. Note that a plurality of convenience stores 5A may be arranged within the newspaper sales area 3A.

[0033] The smartphones 6A (information processing devices) are smartphones owned by specific users who have addresses within the newspaper sales area 3A, and there are many of them within the newspaper sales area 3A. The specific users are users who are users of the coupon app 10 and who are not included in the newspaper subscriber information 412A of the newspaper sales store 4A. The smartphones 6A may be any information processing device and are not limited to smartphones, and may be, for example, tablet terminals, mobile phones, personal computers, etc.

[0034] The smartphone 6A is a smartphone on which the coupon application 10 is installed, but is not limited to this, and may be a smartphone on which the coupon application 10 that can be used online can be used. The coupon application 10 is application software that can obtain information on stores in a specified area, electronic coupons, and the like.

[0035] When installing the coupon application 10, the user is required to register the user by at least inputting the user's address 621. In addition to the user's address 621, the user may also register the user by inputting the user's name, age, date of birth, sex, email address, etc. If the user is a traveler, the address of the accommodation facility where the user is staying may be registered as the user's address 621.

[0036] The coupon application 10 stores the input user's address 621 or the newspaper dealer code of the newspaper dealer that has jurisdiction over the user's address 621 in the storage unit 62 of the smartphone 6A (see FIG. 1) in association with the smartphone 6A. For example, when the user's address 621 belongs to the newspaper sales area 3A, the coupon application 10 stores the user's address 621 or the newspaper dealer code 411A in association with the MAC address or IP address of the smartphone 6A. Furthermore, without being limited to this, the user's address 621 or the newspaper dealer code 411A may be stored in association with the user's name, email address, user ID, etc.

[0037] The smartphone 6A obtains the electronic coupon 512 from a coupon distribution device 51A arranged in the convenience store 5A. The smartphone 6A may also download the electronic coupon 512 from a predetermined web page using the coupon application 10, or obtain the electronic coupon 512 by receiving an email with the electronic coupon 512 attached.

[0038] For example, the electronic coupon 512 may be downloaded from a newspaper store's web page, or may be printed on the newspaper subscription receipt in the form of a QR code (registered trademark) or the like, which will be described later.

[0039] Furthermore, the coupon application 10 may transmit an SNS advertisement, a chat advertisement, or the like that guides the user to a convenience store 5A near the user's current location based on the location information of the smartphone 6A.

[0040] Furthermore, the electronic coupon 512 may be distributed in cooperation with geotargeting. By geotargeting, for example, an email address and an address of the holder are acquired from the smartphone 6A of a holder who enters a store or the like that offers the coupon, and the email address and the address of the holder are associated and registered in the coupon management server 2 described later. When the store offers the electronic coupon 512, if the address of the holder of the smartphone 6A acquired in advance is within a specified newspaper area, the electronic coupon 512 may be sent to the email address corresponding to the holder's address. In this case, the address of the holder to which the electronic coupon is sent is set as the first distributed address 222 described later.

[0041] The smartphone 6A may be capable of receiving broadcasts in a predetermined frequency band (VHF, UHF, etc.). The smartphone 6A receives an electronic coupon 512 including the same content as the posting coupon via the broadcast. The smartphone 6A is registered in a recipient list in association with, for example, the user's address 621, the user's name, age, date of birth, sex, email address, etc.

[0042] The frequency band used for broadcasting is not limited to VHF and UHF. For example, it may be the low SHF band or below (up to 6 GHz band), the high SHF band (6 GHz to 30 GHz band), or the EHF band (30 GHz band or above). It may also be communication by so-called dynamic frequency sharing. In addition, communication media using technologies such as all-optical networks, HAPS (High Altitude Platform Station) systems, quantum cryptography, and inclusive interfaces, with an eye on the 6th Generation (6G) communication standard, may also be used.

[0043] The acquisition of the electronic coupon 512 by the smartphone 6A will be described in detail later.

[0044] Meanwhile, in newspaper sales area 3B, similarly to in newspaper sales area 3A, there exist a newspaper vendor 4B, which has jurisdiction over newspaper sales area 3B, a convenience store 5B, and a smartphone 6B.

[0045] The configuration within the newspaper sales area 3B is generally the same as the configuration described in the newspaper sales area 3A. Therefore, for components that have the same functions as those described in the newspaper sales area 3A, corresponding reference numerals are used and their description is omitted.

[0046] (Coupon management server 2) Coupon management server 2 is a server that manages the distribution of coupons for each predetermined area, for example, managing the distribution of coupons in newspaper sales area 3A and newspaper sales area 3B. Coupon management server 2 manages the distribution of coupons so as to improve the coupon distribution rate in newspaper sales area 3A. It also manages the distribution of coupons in newspaper sales area 3B so as to improve the coupon distribution rate.

[0047] The coupon management server 2 is connected to the individual distribution management devices 41A and 41B, the coupon distribution devices 51A and 51B, and the smartphones 6A and 6B so that they can communicate with each other, for example, via the Internet. An example of the processing of the coupon management server 2 in the newspaper sales area 3A will be described below. The coupon management server 2 also performs similar processing in the newspaper sales area 3B.

[0048] The coupon management server 2 generates posting address information 224 based on information acquired from, for example, a newspaper store 4A, a convenience store 5A, a smartphone 6A, and the like within the newspaper sales area 3A.

[0049] The posting address information 224 is a list of the addresses of households in the newspaper sales area 3A, excluding addresses to which coupons have already been distributed. In other words, it is a list of the addresses of households in the newspaper sales area 3A to which coupons have not yet been distributed, and is a list of the addresses of households indicating the destinations to which posting coupons will be distributed in the future by newspaper sales store 4A or the like.

[0050] The coupon management server 2 manages addresses within the newspaper sales area 3A on a household basis. Therefore, the posting address information 224 stores addresses of recipients of posting coupons on a household basis.

[0051] Here, a household address is not an address based on an individual (member of the household), but an address based on a household, so for example, if a household consisting of three family members lives at the same address, the number of addresses for the household will be one, not three. Also, if there is an apartment building at the same address and eight households live in that apartment building, each household address will include the apartment's room number, and the number of addresses for the household will be eight, not one.

[0052] The newspaper store 4A can reduce the cost and time required for posting by distributing posting coupons only to the addresses of households stored in the posting address information 224. In addition, it can more reliably distribute posting coupons to the addresses of households to which coupon distribution has not yet been completed, thereby improving the distribution rate of coupons within the newspaper sales area 3A. Details of the generation of the posting address information 224 will be described later.

[0053] <Advertising Management System 1> 1 is a block diagram showing an example of a configuration of an advertisement management system 1 according to a first embodiment of the present invention. As shown in FIG 1, the advertisement management system 1 includes a coupon management server 2, a newspaper shop 4 in a predetermined newspaper sales area 3, a convenience store 5, and a smartphone 6.

[0054] A given newspaper sales area 3 is a newspaper sales area under the jurisdiction of a newspaper dealer 4. The newspaper dealer 4 has a monopoly on the sale and delivery of newspapers within the given newspaper sales area 3. The newspaper dealer 4 is assigned a newspaper dealer code 411.

[0055] As described above, the newspaper dealer 4 is equipped with an individual delivery management device 41, which stores a newspaper dealer code 411 and newspaper subscriber information 412, which is a list of newspaper subscribers within the newspaper dealer area 3. The individual delivery management device 41 further stores posting address information 224 transmitted from the coupon management server 2. The newspaper dealer 4 may distribute posting coupons only to the addresses of households stored in the posting address information 224, as will be described later.

[0056] The convenience store 5 is located within a designated newspaper sales area 3 and is equipped with a coupon distribution device 51 that provides nearby smartphones 6 with electronic coupons 512 containing the same content as the posting coupons distributed to households within the designated newspaper sales area 3.

[0057] The coupon distribution device 51 includes a display unit 511, a communication unit 513 for communicating with other devices, and an electronic coupon distribution address generation unit 514.

[0058] The smartphone 6 includes a communication unit 611 for communicating with other devices, an imaging unit 612 for capturing still images and videos, and a storage unit 62. The storage unit 62 stores a user's address 621 and a newspaper store code 411 of the newspaper store that has jurisdiction over the user's address 621.

[0059] The display unit 511 of the coupon distribution device 51 is, for example, a liquid crystal display, an organic EL display, etc., and displays various information. The display unit 511 displays an electronic coupon 512 that can be imaged by the smartphone 6.

[0060] The smartphone 6 can obtain the electronic coupon 512 by capturing an image of the electronic coupon 512 displayed on the display unit 511 with the imaging unit 612 .

[0061] The electronic coupon 512 may display information contained in the electronic coupon 512 in the form of a matrix type two-dimensional code (a so-called QR code: registered trademark) on the display unit 511. In this case, the smartphone 6 captures an image of the displayed QR code and acquires the electronic coupon 512 in the form of the QR code.

[0062] The communication unit 513 of the coupon distribution device 51 is communicatively connected to the coupon management server 2 via the Internet or the like. The communication unit 513 also performs short-range wireless communication and transmits electronic coupons 512 to smartphones 6 within the communication range of the communication unit 513. Specifically, when a customer carrying the smartphone 6 enters the convenience store 5 and enters the communication range of the communication unit 513, the communication unit 513 transmits the electronic coupon 512 to the smartphone 6. The transmitted electronic coupon 512 may be in the form of a QR code.

[0063] When the coupon distribution device 51 captures an image of the electronic coupon 512 displayed on the display unit 511 and provides the electronic coupon 512 to the smartphone 6, the coupon distribution device 51 does not need to include the communication unit 513. However, the coupon distribution device 51 may include the communication unit 513 even when the electronic coupon 512 is displayed.

[0064] The smartphone 6 acquires the electronic coupon 512 by receiving the electronic coupon 512 from the coupon distribution device 51 via short-range wireless communication.

[0065] In this way, the smartphone 6 can obtain, from the coupon distribution device 51 arranged in a predetermined newspaper sales area 3, an electronic coupon 512 containing the same content as a posting coupon distributed to households in the predetermined newspaper sales area 3. The obtained electronic coupon 512 can be used by displaying the obtained electronic coupon 512 at the cash register of the convenience store 5 or other store specified by the electronic coupon 512.

[0066] (Electronic coupon distribution address generation unit 514) As described above, the smartphone 6 has the user's address 621 and the newspaper dealer code 411 of the newspaper dealer that has jurisdiction over the user's address 621 stored in the storage unit 62.

[0067] When the smartphone 6 acquires the electronic coupon 512, it transmits to the coupon distribution device 51 the user's address 621 associated with the smartphone 6 or the newspaper dealer code 411 of the newspaper dealer 4 that has jurisdiction over the user's address 621.

[0068] When a user's address 621 associated with the smartphone 6 is transmitted from the smartphone 6, the electronic coupon distributed address generating unit 514 of the coupon distribution device 51 determines whether the user's address 621 is within the newspaper sales area 3. If the user's address 621 is within the newspaper sales area 3, the electronic coupon distributed address generating unit 514 transmits the user's address 621 to the coupon management server 2 as an electronic coupon distributed address 515.

[0069] On the other hand, when the smartphone 6 transmits the newspaper dealer code 411 associated with the smartphone 6, the electronic coupon distributed address generating unit 514 performs the following process. The electronic coupon distributed address generating unit 514 judges whether the transmitted newspaper dealer code 411 matches the newspaper dealer code 411 of the newspaper dealer 4 that has jurisdiction over a specified newspaper sales area 3. If they match, the smartphone 6 transmits the user's address 621 associated with the smartphone 6 to the coupon management server 2 via the communication unit 611 as the electronic coupon distributed address 515.

[0070] Here, the electronic coupon distributed address 515 refers to an address within the newspaper sales area 3 to which the electronic coupon 512 has already been distributed by the coupon distribution device 51.

[0071] Even if the address 621 of a user who has acquired an electronic coupon 512 by the coupon distribution device 51 is the address 621, it will not be transmitted to the coupon management server 2 as an electronic coupon distributed address 515 in the following cases: when the transmitted user address 621 is outside the newspaper sales area 3, or when the transmitted newspaper dealer code does not match the newspaper dealer code 411.

[0072] In this case, since the user's address 621 is outside the newspaper sales area 3, it is not eligible for distribution of posting coupons within the newspaper sales area 3, and is therefore not included in the calculation of the coupon distribution rate within the newspaper sales area 3, as described below.

[0073] If the coupon distribution device 51 does not include the communication unit 511, the smartphone 6 may perform the following process: At a predetermined timing, the smartphone 6 transmits the user's address 621 associated with the smartphone 6 or the newspaper dealer code 411 of the newspaper dealer 4 that has jurisdiction over the user's address 621 to an external device such as the coupon management server 2.

[0074] Here, the predetermined timing refers to when the smartphone 6 acquires the electronic coupon 512 from the coupon distribution device 51, or when the acquired electronic coupon 512 is displayed when the electronic coupon 512 is to be used.

[0075] In this case, the coupon management server 2, instead of the electronic coupon distributed address generating unit 514, determines whether or not the user's address 621 associated with the smartphone 6 corresponds to the electronic coupon distributed address 515. If the coupon management server 2 determines that the user's address 621 corresponds to the electronic coupon distributed address 515, it stores the user's address 621 as a first distributed address 222 described later.

[0076] Although the above description is of an example in which the smartphone 6 transmits the user's address 621 or the newspaper dealer code 411 to the coupon management server 2, the present invention is not limited to this, and the smartphone 6 may transmit to an external device separate from the coupon management server 2. In this case, the external device determines whether the transmitted user's address 621 corresponds to the electronic coupon distributed address 515, and if so, transmits the user's address 621 to the coupon management server 2 as the electronic coupon distributed address 515.

[0077] Fig. 3 is a diagram illustrating an example of the coupon distribution device 51. As shown in Fig. 3, the coupon distribution device 51 displays an electronic coupon 512 in the form of a QR code on a display unit 511 so that the smartphone 6 can capture an image of the electronic coupon 512.

[0078] The smartphone 6 captures an image of the electronic coupon 512 displayed on the coupon distribution device 51 with the imaging unit 612, thereby acquiring the electronic coupon 512. At this time, the smartphone 6 transmits the user's address 621 or the newspaper shop code 411 stored in the memory unit 62 to the coupon distribution device 51.

[0079] When the coupon distribution device 51 determines that the user's address 621 is within a specified newspaper sales area 3 based on the transmitted user's address 621 or newspaper store code 411, it transmits the user's address 621 to the coupon management server 2 as an electronic coupon distributed address 515.

[0080] When using the acquired electronic coupon 512, the user goes to the store H specified by the electronic coupon 512 and displays the electronic coupon 512 on the screen of the smartphone 6. The electronic coupon 512 can be used by having the QR code reader at the store H read the electronic coupon 512.

[0081] When the coupon distribution device 51 does not include the communication unit 511, the smartphone 6 may perform the following process. When the smartphone 6 obtains the electronic coupon 512 from the coupon distribution device 51 or displays the electronic coupon 512 at the store H, the smartphone 6 transmits the user's address 621 or the newspaper store code 411 to the coupon management server 2.

[0082] (Generating posting address information) Referring again to FIG. 1, the coupon management server 2 will be described in detail.

[0083] As described above, the coupon management server 2 is a server that manages the distribution of coupons in the newspaper sales area 3. The coupon management server 2 is communicably connected to the individual distribution management device 41, the coupon distribution device 51, and the smartphone 6 via the Internet or the like. The coupon management server 2 generates posting address information 224 based on information acquired from, for example, the newspaper sales store 4, the convenience store 5, the smartphone 6, etc. within the newspaper sales area 3.

[0084] 1, the coupon management server 2 includes a control unit 21 that controls each unit of the coupon management server 2, a storage unit 22 that stores various data used by the control unit 21, and a communication unit 23 for communicating with other devices. The storage unit 22 may be a storage unit within the coupon management server 2, or may be an external storage such as a USB memory that is communicatively connected to the coupon management server 2.

[0085] The control unit 21 includes a first acquisition unit 211, a second acquisition unit 212, a distribution rate calculation unit 213, a posting address information generation unit 214 (generation unit), and a determination unit 215. The storage unit 22 stores area address information 221, a first distributed address 222, a second distributed address 223, and posting address information 224.

[0086] The area address information 221 is a database in which the addresses of households within a given newspaper sales area 3 are registered.

[0087] The first distribution address 222 is a list of addresses associated with smartphones 6 that have acquired electronic coupons 512 containing the same content as the posting coupon via coupon distribution devices 51 arranged in a predetermined newspaper sales area 3. In other words, the first distribution address 222 is a list of addresses within the newspaper sales area 3 to which electronic coupons 512 have been distributed within the newspaper sales area 3.

[0088] The first acquisition unit 211 acquires the electronic coupon distributed address 515 generated by the electronic coupon distributed address generation unit 514 from the coupon distribution device 51 via the communication unit 23 as the first distributed address 222, and stores it in the storage unit 22. In addition, when the electronic coupon 512 is acquired from a web page, email, or the like using the coupon application 10, the first acquisition unit 211 may cause the smartphone 6 to transmit the user's address 621 via the coupon application 10 and acquire it as the first distributed address 222.

[0089] Furthermore, when the electronic coupon 512 is distributed by broadcasting from a broadcasting station, the first acquisition unit 211 may acquire, as the first distributed address 222, the address 621 of a user registered in the recipient list of the broadcast.

[0090] When there are multiple users who have acquired the electronic coupon 512 within the same household, the first acquisition unit 211 stores in the first distribution address 222 only the address of the user who first received the electronic coupon 512 .

[0091] More specifically, if another user belonging to the same household has already received electronic coupon 512, that address has already been stored in first distributed address 222 by first acquisition unit 211. If another user belonging to the same household subsequently acquires electronic coupon 512, an address identical to the address already stored is again transmitted from coupon distribution device 51. If an address identical to an address already stored is stored again, the same address will be stored in first distributed address 222 in duplicate.

[0092] To avoid such a situation, when electronic coupon distribution address 515 is transmitted, first acquisition unit 211 refers to first distribution address 222 and determines whether or not an address identical to the transmitted electronic coupon distribution address 515 is stored in first distribution address 222. If first acquisition unit 211 determines that transmitted electronic coupon distribution address 515 is not stored in first distribution address 222, it stores transmitted electronic coupon distribution address 515 as first distribution address 222. If it determines that it is stored in first distribution address 222, first acquisition unit 211 does not store transmitted electronic coupon distribution address 515.

[0093] In other words, the first distribution address 222 can be said to be the address of the household that has acquired the electronic coupon 512. This makes it possible to prevent the electronic coupon distribution address 515 from being stored in the first distribution address 222 in a duplicated manner.

[0094] The second distribution addresses 223 are a list of addresses of households to which the newspaper dealer 4 has distributed a flyer coupon containing the same content as the posting coupon to newspaper subscribers stored in the newspaper subscriber information 412. In other words, the second distribution addresses 223 are a list of addresses of households to which the flyer coupon has been distributed within the newspaper dealer area 3.

[0095] The second acquisition unit 212 acquires newspaper subscriber information 412 from the individual delivery management device 41 of the newspaper dealer 4 via the communication unit 23 , and stores it in the memory unit 22 as the second delivered address 223 .

[0096] The posting address information generation unit 214 generates posting address information 224 by excluding distributed addresses to which a coupon containing the same content as the posting coupon has already been distributed from the area address information 221. In other words, the posting address information generation unit 214 generates posting address information 224 by excluding the first distributed address 222 and the second distributed address 223 from the area address information 221. The posting address information 224 is a list of addresses indicating the households to which the posting coupon will be distributed.

[0097] The posting address information generating unit 214 may generate the posting address information 224 by excluding only the second distribution address 223 from the area address information 221, for example, in a situation where the number of newspaper subscribers is negligible, such as when there are few newspaper subscribers.

[0098] The coupon management server 2 provides the posting address information 224 to the individual delivery management device 41 of the newspaper vendor 4 that has jurisdiction over a specific newspaper sales area 3 .

[0099] The individual distribution management device 41 stores the posting address information 224 provided by the coupon management server 2. The newspaper dealer 4 distributes posting coupons only to the addresses of households stored in the posting address information 224. This allows the newspaper dealer 4 to distribute posting coupons to the addresses of households to which coupon distribution has not yet been completed, and also reduces the number of postings, thereby reducing the costs and time associated with posting.

[0100] (Distribution rate calculation) The distribution rate calculation unit 213 calculates the distribution rate of coupons within the newspaper sales area 3. The distribution rate calculation unit 213 calculates the ratio of the number of distributed addresses to which coupons have been distributed to the number of household addresses registered in the area address information 221.

[0101] The number of distributed addresses is the number of addresses obtained as the logical sum of the addresses of households registered in the first distributed address 222 and the addresses of households registered in the second distributed address 223. As described above, if the second distributed address 223 is not obtained, the number of distributed addresses may be the number of addresses of households registered in the first distributed address 222.

[0102] This allows the distribution rate calculation unit 213 to calculate the distribution rate of coupons within the newspaper sales area 3. If coupons could be distributed to all households within the newspaper sales area 3, the coupon distribution rate would be 100%.

[0103] The determination unit 215 determines whether the calculated coupon distribution rate reaches a predetermined reference value. The reference value is, for example, 65%, 80%, etc., and is a value that is determined in advance by the advertiser, etc.

[0104] If the determination unit 215 determines that the coupon distribution rate is below a reference value, the coupon management server 2 may generate posting address information 224 and distribute a posting coupon to addresses to which a coupon has not yet been distributed.

[0105] As a result, even if the coupon distribution rate is low, it is possible to distribute the posting coupon to households within the newspaper sales area 3 to which no coupon has yet been distributed, thereby improving the coupon distribution rate.

[0106] <Processing flow of the control unit of the coupon distribution device 51> FIG. 4 is a flowchart showing an example of the flow of processing executed by a control unit (not shown) of the coupon distribution device 51 of the convenience store 5.

[0107] When the control unit transmits the electronic coupon 512 to the smartphone 6 within the communication range, the control unit acquires the user's address 621 or the newspaper dealer code 411 of the newspaper dealer 4 that has jurisdiction over the user's address 621 from the smartphone 6 (S1).

[0108] When the user's address 621 is transmitted from the smartphone 6, the electronic coupon distributed address generating unit 514 determines whether the user's address 621 is within the newspaper sales area 3. Also, when the newspaper dealer code 411 is transmitted from the smartphone 6, the electronic coupon distributed address generating unit 514 determines whether the transmitted newspaper dealer code 411 matches the newspaper dealer code 411 of the newspaper dealer 4 that has jurisdiction over a specified newspaper sales area 3 (S2).

[0109] If the user's address 621 is within the newspaper sales area 3 (YES in S2), the electronic coupon distributed address generation unit 514 sets the user's address 621 as the electronic coupon distributed address 515. Also, if the transmitted newspaper dealer code 411 matches the newspaper dealer code 411 of the newspaper dealer 4 (YES in S2), the electronic coupon distributed address generation unit 514 sets the user's address 621 as the electronic coupon distributed address 515 (S3).

[0110] The control unit of the coupon distribution device 51 transmits the user's address 621 as the electronic coupon distributed address 515 to the coupon management server 2 via the communication unit 511, and ends the process.

[0111] If the user's address 621 is not within the newspaper sales area 3, or if the newspaper sales store code 411 does not match (NO in S2), the control unit does not send the user's address 621 to the coupon management server 2 and ends the process.

[0112] This allows the coupon distribution device 51 to transmit addresses within the newspaper sales area 3 to which electronic coupons 512 have already been distributed to the coupon management server 2 as electronic coupon distributed addresses 515. This allows the number of coupons for posting to be distributed to be reduced, and the costs and time required for posting to be reduced.

[0113] <Flow: Management device> FIG. 5 is a flowchart showing an example of the flow of a posting address information generation process executed by the control unit 21 of the coupon management server 2. As shown in FIG.

[0114] The control unit 21 acquires from the storage unit 22 area address information 221 in which addresses of households within a predetermined newspaper sales area 3 are registered (S11).

[0115] The first acquisition unit 211 acquires the electronic coupon distributed address 515 generated by the electronic coupon distributed address generation unit 514 as the first distribution address 222 from the coupon distribution device 51 of the convenience store 5 via the communication unit 23 (S12).

[0116] The second acquisition unit 212 acquires newspaper subscriber information 412 as the second distributed address 223 from the individual distribution management device 41 of the newspaper dealer 4 via the communication unit 23 (S13).

[0117] The distribution rate calculation unit 213 calculates the distribution rate of the coupon from the ratio of the number of distributed addresses (first distributed addresses 222 and second distributed addresses 223) of households to which the coupon was distributed to the number of addresses of households registered in the area address information 221 (S14).

[0118] The determination unit 215 determines whether the calculated coupon distribution rate reaches a predetermined reference value (S15).

[0119] If the judgment unit 215 judges that the coupon distribution rate is below a reference value (NO in S15), the posting address information generation unit 214 removes the first distributed address 222 and the second distributed address 223 from the area address information 221 to generate posting address information 224 (S16).

[0120] The control unit 21 transmits the posting address information 224 to the individual delivery management device 41 of the newspaper vendor 4 that has jurisdiction over a specific newspaper sales area 3 (S17), and ends the process.

[0121] When the determining unit 215 determines that the coupon distribution rate has achieved the reference value (YES in S15), the control unit 21 ends the process.

[0122] As a result, even if the coupon distribution rate is low, it is possible to distribute the posting coupon to households within the newspaper sales area 3 to which no coupon has yet been distributed, thereby improving the coupon distribution rate.

[0123] <Linking with maps> A coupon distributor such as a newspaper shop 4 that owns an individual distribution management device 41 that has received the posting address information 224 from the coupon management server 2 distributes a coupon for posting based on the posting address information 224.

[0124] The posting address information 224 may be displayed on a map along with the first distribution address 222 and the second distribution address 223 .

[0125] In this case, for example, the coupon management server 2 may create a posting map P by linking the first distribution address 222, the second distribution address 223, and the posting address information 224 with map information of the newspaper sales area 3. The posting map P is displayed on a display unit of a smartphone, a personal computer, a tablet, or the like.

[0126] Fig. 6 is a diagram showing an example of a posting map P. As shown in Fig. 6, the posting map P shows, for example, residential land, buildings, roads, rivers, and the like.

[0127] Each building is color-coded according to the distribution status of the coupon, for example, building Jb of the first distribution address 222 is displayed in light blue, building Jc of the second distribution address 223 is displayed in green, and building Ja of the posting address information 224 is displayed in red. The display of the buildings is not limited to this, and it is sufficient to distinguish between buildings Ja, Jb, and Jc, and the display form is not limited.

[0128] The posting map P is updated in real time, and for example, when the address 621 of a user who has newly acquired an electronic coupon 512 is registered in the first distributed address 222, the building at that address is changed from red to light blue.

[0129] This allows a coupon distributor such as a newspaper dealer 4 to distribute coupons for posting to buildings Ja that are displayed in red on the posting map P, making it easy to post coupons without posting to the wrong target.

[0130] The posting map P may display the current location of the coupon distributor, or may display the distribution route.

[0131] The posting map P may be generated by linking only the posting address information 224 to the map information. The posting map P may be generated by a device other than the coupon management server 2.

[0132] [Embodiment 2] A second embodiment of the present invention will be described below. For ease of explanation, the same reference numerals are given to members having the same functions as those described in the above embodiment, and the description thereof will not be repeated. The same applies to the third and subsequent embodiments.

[0133] The electronic coupon 512 in the first embodiment is distributed by a coupon distribution device 51 arranged in a convenience store 5 located within the newspaper sales area 3. On the other hand, the electronic coupon 512 in the second embodiment differs from the first embodiment in that it is distributed to recipients of the broadcast via broadcast. Here, broadcast includes distribution of videos and the like to specific or unspecified recipients at the timing desired by each recipient, such as on-demand distribution.

[0134] Fig. 7 is a diagram showing an example of a schematic of a coupon management system 1A according to embodiment 2 of the present invention. As shown in Fig. 7, the coupon management system 1A includes a coupon management server 2, a broadcasting artificial satellite 71, a satellite broadcasting station 72 (broadcasting station), and a viewer's (recipient's) house 73.

[0135] The artificial satellites 71 include a broadcasting satellite 711 and a communication satellite 712. The broadcasting satellite 711 is an artificial satellite used for BS (Broadcasting Satellite) broadcasting, and the communication satellite 712 is an artificial satellite used for CS (Communications Satellite) broadcasting.

[0136] The satellite broadcasting stations 72 are a plurality of terrestrial stations that perform pay digital broadcasting using a broadcasting satellite 711 or a communication satellite 712. Pay digital broadcasting includes, for example, some BS broadcasting and CS broadcasting, and in order for a user to watch these broadcasts, it is necessary for the user to make a viewing contract with each satellite broadcasting station 72 for each broadcast.

[0137] The satellite broadcast station 72 includes satellite broadcast data 722 stored in, for example, a server (not shown), a transmitting device 723 such as a transmitting antenna for satellite broadcasting, and a subscriber management device 724 (information processing device).

[0138] The satellite broadcast data 722 is transmitted as a satellite broadcast signal including audio signals, video signals, etc. to an artificial satellite 71 via a transmitting device 723, and then transmitted from the artificial satellite 71 to a satellite broadcast receiving antenna 731 installed in a viewer's home 73, which will be described later.

[0139] The subscriber management device 724 is an information processing device that manages viewers who have entered into a viewing contract with the satellite broadcast station 72. A receiver list 725 is stored in the memory unit of the subscriber management device 724. The receiver list 725 is, for example, a database that stores information about viewers who have entered into a viewing contract, and stores the name, address, age, etc. of the viewer.

[0140] The viewer's residence 73 is the residence of a viewer who has made a viewing contract with the satellite broadcast station 72, and is equipped with a satellite broadcast receiving antenna 731 and a television receiver 732.

[0141] The satellite broadcast receiving antenna 731 is an antenna for receiving satellite broadcasts, such as a BS antenna compatible with 110-degree CS, etc. The received satellite broadcast is converted to an intermediate frequency (IF signal) by a converter (not shown), power-amplified by a booster (not shown), distributed by a distributor (not shown), and then received and displayed by a television set 732, which is a satellite broadcast receiver.

[0142] The satellite broadcast data 722 includes information about the electronic coupon 512 and can cause the viewer's television set 732 to display the information about the electronic coupon 512 .

[0143] The electronic coupon 512 may be displayed on the television set 732 in the form of a QR code, or a URL leading to a site where the electronic coupon 512 can be obtained may be displayed. When displayed as a QR code, the viewer can obtain the electronic coupon 512 in the form of a QR code by capturing the displayed QR code on a smartphone or the like. When a URL is displayed, the URL is displayed on the television set 732 connected to the Internet, or a PC equipped with a television tuner, or the like, and the viewer can obtain the electronic coupon 512 from the electronic coupon obtaining site by selecting the URL.

[0144] The first acquisition unit 211 of the coupon management server 2 acquires addresses in the newspaper sales area 3 included in the recipient list 725 of the satellite broadcast including the electronic coupon 512 through communication from the satellite broadcast station 72. The coupon management server 2 stores the addresses acquired from the recipient list 725 in the memory unit 22 as first distributed addresses 222 to which the electronic coupon 512 was distributed within the newspaper sales area 3.

[0145] Also, viewers can view the same programs as those of satellite broadcasts such as BS broadcasts or CS broadcasts, which are distributed via optical lines, by making a viewing contract with a cable television station 74 (broadcast station) instead of the satellite broadcast station 72. In this case, as shown in Fig. 7, the cable television station 74 includes a distribution server 741 and a subscriber management device 743 (information processing device).

[0146] The distribution server 741 stores cable broadcast data 742, which includes programs similar to those of satellite broadcasts and is distributed over optical fiber lines. The cable broadcast data 742 includes information about electronic coupons 512, and can display the information about electronic coupons 512 on the viewer's television set 732. The electronic coupons 512 may be displayed on the television set 732 in the form of a QR code, or a URL leading to a site where the electronic coupons 512 can be obtained may be displayed.

[0147] The subscriber management device 743 is an information processing device that manages viewers who have entered into a viewing contract with the cable television station 74. A receiver list 744 is stored in the memory unit of the subscriber management device 743. The receiver list 744 is, for example, a database that stores information about viewers who have entered into a viewing contract, and stores the name, address, age, etc. of the viewer.

[0148] The viewer's residence 73 is the residence of a viewer who has made a viewing contract with a cable television station 74 , and is equipped with a television receiver 732 and an STB (set-top box) 733 .

[0149] The STB 733 is connected to a distribution server 741 via an optical fiber line, and by connecting the STB 733 to a television receiver 732, it is possible to watch the same programs as those broadcast by satellite from a cable television station 74.

[0150] The first acquisition unit 211 of the coupon management server 2 acquires addresses in the newspaper sales area 3 included in the recipient list 725 of the broadcast including the electronic coupon 512 through communication from the cable television station 74. The coupon management server 2 stores the addresses acquired from the recipient list 725 in the memory unit 22 as first distributed addresses 222 to which the electronic coupon 512 was distributed within the newspaper sales area 3.

[0151] [Embodiment 3] A third embodiment of the present invention will be described below. The third embodiment differs from the first embodiment in that an electronic coupon 512 of the third embodiment is distributed to a recipient of a video stream via the video stream.

[0152] Video distribution refers to the distribution of videos via the Internet, and a viewer can view the video he or she desires at any time by entering into a viewing contract with the video distribution company 8. As mentioned above, in this specification, video distribution is also considered to be included in broadcasting.

[0153] 8 is a diagram showing an example of an outline of a coupon management system 1B according to a third embodiment of the present invention. As shown in FIG. 8, the coupon management system 1B includes a coupon management server 2, a video distribution company 8, and a home 73 of a viewer.

[0154] The video distribution company 8 includes a video distribution server 81 and a subscriber management device 82 (information processing device). The video distribution server 81 stores video data 811 to be distributed via the Internet.

[0155] The video data 811 includes information about the electronic coupon 512, and the information about the electronic coupon 512 can be displayed on the viewer's television set 734 or information processing terminal 735. The electronic coupon 512 may be displayed on the television set 734 or information processing terminal 735 in the form of a QR code, or a URL leading to a site where the electronic coupon 512 can be obtained may be displayed.

[0156] The subscriber management device 82 is an information processing device that manages viewers who have entered into a viewing contract with the video distribution company 8. A receiver list 821 is stored in the memory unit of the subscriber management device 82. The receiver list 821 is, for example, a database that stores information about viewers who have entered into a viewing contract, and stores the name, address, age, etc. of the viewer.

[0157] The viewer's residence 73 is the residence of a viewer who has made a viewing contract with the video distribution company 8, and is equipped with a television receiver 734 or an information processing terminal 735 connected to the Internet.

[0158] A television receiver 734 or an information processing terminal 735 is connected to a video distribution server 81 via the Internet, and a viewer can view videos distributed from the video distribution server 81.

[0159] The first acquisition unit 211 of the coupon management server 2 acquires addresses in the newspaper sales area 3 included in the video recipient list 821 through communication from the video distribution company 8. The coupon management server 2 stores the addresses acquired from the recipient list 821 in the memory unit 22 as first distributed addresses 222 to which the electronic coupon 512 was distributed in the newspaper sales area 3.

[0160] 〔summary〕 In one embodiment of the present disclosure, an advertising management device includes a generation unit that generates posting address information indicating distribution destinations to which a posting advertisement is to be distributed from area address information in which the addresses of households within a specified newspaper sales area are registered, excluding distributed addresses to which a pre-distributed advertisement containing the same content as the posting advertisement has been distributed, the pre-distributed advertisement is an electronic advertisement, and the device includes a first acquisition unit that acquires addresses of recipients included in a recipient list of a broadcast including the electronic advertisement as first distributed addresses, the recipient list being a list stored in an information processing device of the broadcasting station that performs the broadcast, the first acquisition unit acquires the recipient list by communication from the broadcasting station, and the generation unit generates the posting address information by excluding the first distributed addresses from the area address information ....

[0161] [Embodiment 4] A fourth embodiment of the present invention will be described below. The coupon management server 2 of the second embodiment regards a recipient who has signed a viewing contract with a broadcasting station that transmits a broadcast including an electronic coupon 512 as a recipient who has acquired the electronic coupon 512, and acquires the address from the recipient list 725.

[0162] The coupon management server 2C of embodiment 4 can obtain the accurate distribution address 222C by obtaining the IP address (identification ID) 726a of a television receiver (electronic device) 732 or the like that is currently receiving a broadcast including the electronic coupon 512.

[0163] Fig. 9 is a diagram showing an example of the configuration of a coupon management system 1C according to the fourth embodiment of the present invention. As shown in Fig. 9, the coupon management system 1C includes a coupon management server 2C, a satellite broadcast station (broadcast station) 72C, and a viewer's (recipient's) house 73.

[0164] Satellite broadcast station 72C transmits satellite broadcast data 722 including information about electronic coupon 512, which includes the same content as the posting advertisement, to television set 732 via satellite broadcast receiving antenna 731 installed in viewer's house 73. Electronic coupon 512 may be displayed on the screen of television set 732 during a predetermined time period between programs, or may be displayed for a predetermined time on a part of the screen of television set 732 that is displaying a program.

[0165] The television receiver 732 is connected to the Internet or the like so as to be able to communicate with a subscriber management device 724C, which will be described later, and is assigned an IP address 726a.

[0166] The satellite broadcast station 72C includes a subscriber management device (information processing device) 724C that manages viewers who have signed a viewing contract. The subscriber management device 724C includes a viewing data acquisition unit 727C in a control unit (not shown), and stores a recipient list 725C and coupon viewer IP addresses 726C in a storage unit (not shown).

[0167] The recipient list 725C is a database that stores information about viewers who have signed a viewing contract, such as the viewer's name, address, age, and IP address 726a of the television set 732 that receives the broadcast.

[0168] Coupon viewer IP address 726C is a database that stores IP addresses 726a, and stores IP addresses 726a of television receivers 732 that received a broadcast containing electronic coupons 512 that have the same content as the posting advertisement.

[0169] For example, when a viewer turns on the power of the television receiver 732 or selects a channel, the viewing data acquisition unit 727C acquires viewing data through communication from the television receiver 732. In addition, the viewing data acquisition unit 727C may receive viewing data from the television receiver 732 at predetermined intervals.

[0170] The viewing data includes, for example, the IP address 726a of the television receiver 732, channel information being viewed, viewing time information, and ID information of the electronic coupon 512 included in the broadcast. The ID information of the electronic coupon 512 is an ID assigned to each electronic coupon 512 and uniquely identifies the electronic coupon 512.

[0171] The viewing data acquisition unit 727C associates the ID information of the electronic coupon 512 viewed by the viewer with the IP address 726a and acquires the ID information of the electronic coupon 512 viewed by the viewer. Alternatively, the electronic coupon 512 viewed by the viewer may be identified from the channel information currently being viewed and viewing time information, and the information of the electronic coupon 512 may be associated with the IP address 726a and acquired.

[0172] When the viewed broadcast includes electronic coupon 512 having the same content as the posting advertisement, viewing data acquisition unit 727C stores the acquired IP address 726a in coupon viewer IP address 726C.

[0173] The contract holder management device 724C transmits the IP address 726a stored in the coupon viewer IP address 726C to the coupon management server 2C.

[0174] The coupon management server 2C includes a control unit 21C and a memory unit 22C. The control unit 21C includes an IP address acquisition unit 210C, an address acquisition unit 211C, a distribution rate calculation unit 213C, and a posting address information generation unit 214C. The memory unit 22C stores area address information 221C, distributed addresses 222C, and posting address information 224C.

[0175] The IP address acquisition unit 210C acquires the IP address 726a transmitted from the contractant management device 724C, and transmits the acquired IP address 726a to the address acquisition unit 211C.

[0176] The address acquisition unit 211C acquires the addresses of viewers in the newspaper sales area 3 and the IP addresses 726a of the television receivers 732 from the recipient list 725C through communication with the satellite broadcast station 72. Meanwhile, the address acquisition unit 211C acquires the IP addresses 726a of the television receivers 732 that received the broadcast including the electronic coupon 512 from the coupon viewer IP addresses 726C.

[0177] The address acquiring unit 211C acquires the address of the viewer who viewed the broadcast including the electronic coupon 512, based on the viewer's address and IP address 726a acquired from the recipient list 725C and the IP address 726a acquired from the coupon viewer IP address 726C.

[0178] The address acquiring unit 211C stores the acquired address in the distributed address 222C. The distributed address 222C refers to an address within the newspaper sales area 3 to which the electronic coupon 512 has been distributed via broadcast.

[0179] The distribution rate calculation unit 213C calculates the coupon distribution rate from the ratio of the number of distributed addresses 222C to the number of addresses of households registered in the area address information 221C. If the determination unit 215 determines that the calculated coupon distribution rate is equal to or lower than a predetermined reference value, the posting address information generation unit 214C removes the distributed addresses 222C from the area address information 221C to generate posting address information 224C and stores it in the storage unit 22C.

[0180] The control unit 21C transmits the posting address information 224C to the individual delivery management device 41 of the newspaper vendor 4 that has jurisdiction over a specified newspaper sales area 3.

[0181] This allows the coupon management server 2C to obtain the accurate distribution address 222C by obtaining the IP address 726a of the television receiver 732 or the like that is currently receiving the broadcast including the electronic coupon 512. Note that the coupon management server 2C may obtain information that can identify the television receiver 732 or the like, such as a MAC address, in addition to the IP address 726a.

[0182] The distributed address 222C may be the address that acquired the electronic coupon 512 via broadcasting plus the newspaper subscriber information 412, which is the household to which the flyer coupon was distributed. This allows the posting address information generating unit 214C to generate posting address information 224C excluding the addresses that acquired the electronic coupon 512 via broadcasting and the addresses of the households to which the flyer coupon was distributed.

[0183] Also, viewers can view the same programs as those of satellite broadcasts such as BS broadcasts or CS broadcasts, which are distributed via optical lines, by making a viewing contract with a cable television station (broadcast station) 74C, instead of the satellite broadcast station 72. In this case, as shown in Fig. 9, the cable television station 74C includes a distribution server 741 and a subscriber management device (information processing device) 744C.

[0184] The subscriber management device 744C is an information processing device that manages viewers who have signed a viewing contract with the cable television station 74C. The subscriber management device 744C includes a viewing data acquisition unit 747C in a control unit (not shown), and stores a recipient list 745C and a coupon viewer IP address 746C in a storage unit (not shown).

[0185] The recipient list 745C is a database that stores information about viewers who have signed a viewing contract, such as the viewer's name, address, age, and IP address 726a of the television set (electronic device) 732 or STB (electronic device) 733 that receives the broadcast.

[0186] Coupon viewer IP address 726C is a database that stores IP addresses 726a, and stores IP addresses 726a of television receivers 732 or STBs 733 that received a broadcast containing electronic coupons 512 that have the same content as the posting advertisement.

[0187] For example, when a viewer turns on the power of the television receiver 732, selects a channel, etc., the viewing data acquisition unit 747C acquires viewing data through communication from the television receiver 732 or the STB 733. The viewing data acquisition unit 747C may receive viewing data from the television receiver 732 etc. at predetermined intervals.

[0188] The viewing data includes, for example, the IP address 726a of the television receiver 732 or STB 733, information about the channel being viewed, viewing time information, and ID information of the electronic coupon 512 included in the broadcast.

[0189] The viewing data acquisition unit 747C associates the ID information of the electronic coupon 512 viewed by the viewer with the IP address 726a and acquires the ID information of the electronic coupon 512 viewed by the viewer. Alternatively, the electronic coupon 512 viewed by the viewer may be identified from the channel information being viewed and viewing time information, and the information of the electronic coupon 512 may be associated with the IP address 726a and acquired.

[0190] Viewing data acquisition unit 727C stores acquired IP address 726a in coupon viewer IP address 726 when the viewed broadcast includes electronic coupon 512 having the same content as the posting advertisement.

[0191] The coupon management server 2C acquires the addresses of the viewers who viewed the broadcast including the electronic coupon 512 based on the viewer's addresses and IP addresses 726a acquired from the recipient list 745C and the IP addresses 726a acquired from the coupon viewer IP addresses 746C, and stores the addresses in the distributed addresses 222C.

[0192] <Processing flow> FIG. 10 is a flowchart showing an example of the flow of the posting address information generation process executed by the control unit 21C of the coupon management server 2C.

[0193] As shown in FIG. 10, the control unit 21C acquires area address information 221C in which addresses of households within a predetermined newspaper sales area 3 are registered, from the storage unit 22C (S21).

[0194] The IP address acquisition unit 210C acquires from the subscriber management device 724C the IP address 726a of the television receiver 732 that received the broadcast including the electronic coupon 512, and transmits the acquired IP address 726a to the address acquisition unit 211C (S22).

[0195] The address acquisition unit 211C acquires the addresses of viewers within the newspaper sales area 3 and the IP addresses 726a of the television receivers 732 from the recipient list 725C through communication with the satellite broadcast station 72 (S23).

[0196] The address acquiring unit 211C acquires the addresses of the viewers who viewed the broadcast including the electronic coupon 512 based on the addresses and IP addresses 726a of the viewers acquired from the recipient list 725C and the IP addresses 726a acquired from the IP address acquiring unit 210C (S24). The address acquiring unit 211C stores the acquired addresses in the distributed addresses 222C.

[0197] The distribution rate calculation unit 213C calculates the distribution rate of the coupon from the ratio of the number of distributed addresses 222C to the number of addresses of households registered in the area address information 221C (S25).

[0198] The determination unit 215 determines whether the calculated coupon distribution rate reaches a predetermined reference value (S26).

[0199] If the determining unit 215 determines that the coupon distribution rate is equal to or lower than the reference value (NO in S26), the posting address information generating unit 214C generates posting address information 224C by excluding the distributed address 222C from the area address information 221C (S27).

[0200] The control section 21C transmits the posting address information 224C to the individual delivery management device 41 of the newspaper vendor 4 that has jurisdiction over a specific newspaper sales area 3 (S28), and ends the process.

[0201] If the determination unit 215 determines that the coupon distribution rate has achieved the reference value (YES in S26), the control unit 21C ends the process.

[0202] As a result, even if the distribution rate of electronic coupons 512 is low, it is possible to distribute coupons for posting to households in newspaper sales area 3 to which no coupons have yet been distributed, thereby improving the distribution rate of coupons.

[0203] [Embodiment 5] A fifth embodiment of the present invention will be described below. The coupon management server 2C of the fourth embodiment acquires the IP address 726a of the television receiver 732 or the like that is currently receiving the broadcast including the electronic coupon 512, thereby acquiring the correct distribution address 222C.

[0204] The coupon management server 2D of embodiment 5 can obtain the accurate distribution address 222D by obtaining the IP address 726a of a television receiver (electronic device) 734 or an information processing terminal (electronic device) 735, etc., that is currently distributing a video including the electronic coupon 512.

[0205] 11 is a diagram showing an example of the configuration of a coupon management system 1D according to embodiment 5 of the present invention. As shown in FIG. 11, the coupon management system 1D includes a coupon management server 2D, a video distribution company 8D, and a viewer's house 73.

[0206] A television receiver 734 or an information processing terminal 735 is connected to a video distribution server 81 via the Internet, and a viewer can view videos distributed from the video distribution server 81.

[0207] The video distribution company 8D has a subscriber management device 82D, which is an information processing device that manages viewers who have signed a viewing contract. The subscriber management device 82D has an acquisition unit 827D in a control unit (not shown), and stores a recipient list 825D and coupon viewer IP addresses 826D in a storage unit (not shown).

[0208] The acquisition unit 827D acquires the IP address 726a via the Internet, for example, when a viewer accesses a homepage on which the electronic coupon 512 of the video distribution company 8D is displayed, or a specific page on which the electronic coupon 512 is displayed.

[0209] Note that the video data 811 distributed by the video distribution company 8D may include the electronic coupon 512. In this case, the acquisition unit 827D acquires the IP address 726a through communication from the television receiver 734 or the like, for example, when the viewer turns on the power of the television receiver 732 or selects a video.

[0210] The coupon management server 2D obtains the address of the viewer to whom the video including the electronic coupon 512 was distributed based on the viewer's address and IP address 726a obtained from the recipient list 825D and the IP address 726a obtained from the coupon viewer IP address 826D, and stores the address in the distributed address 222D.

[0211] When the determining unit 215D determines that the calculated coupon distribution rate is equal to or lower than a predetermined reference value, the posting address information generating unit 214D generates posting address information 224D by excluding the distributed address 222D from the area address information 221D.

[0212] This allows the coupon management server 2D to obtain the accurate distributed address 222D by obtaining the IP address 726a of the television set 734 or the like that is currently distributing the video including the electronic coupon 512. The distributed address 222D may be the address that obtained the electronic coupon 512 via the video distribution, plus the newspaper subscriber information 412, which is the household to which the flyer coupon was distributed.

[0213] [Embodiment 6] A sixth embodiment of the present invention will be described below. A coupon management server 2E of the sixth embodiment has a similar configuration to the coupon management server 2 of the first embodiment, but differs from the coupon management server 2 in that the second acquisition unit 212 is not included.

[0214] Fig. 12 is a diagram showing an example of the configuration of a coupon management system 1E according to the sixth embodiment of the present invention. As shown in Fig. 12, the coupon management server 2E is configured such that the control unit 21E is provided with an address acquisition unit 211E instead of the first acquisition unit 211, and does not have the second acquisition unit 212. In addition, the storage unit 22E is provided with a distributed address 222E instead of the first distributed address 222, and does not have the second distributed address 223.

[0215] Distributed addresses 222E are a list of addresses of holders of smartphones 6 stored in the smartphones 6 that have acquired electronic coupons 512 containing the same content as the posting coupons via coupon distribution devices 51 arranged in a specific newspaper sales area 3. In other words, distributed addresses 222E are a list of addresses within the newspaper sales area 3 to which electronic coupons 512 have been distributed within the newspaper sales area 3.

[0216] This allows the posting address information generation unit 214E to generate posting address information 224E from the area address information 221E, excluding the list of addresses of the holders of the smartphone 6 stored in the smartphone 6 that obtained the electronic coupon 512 via the coupon distribution device 51.

[0217] Furthermore, the address acquiring unit 211E acquires the electronic coupon distributed address 515 generated by the electronic coupon distributed address generating unit 514 from the coupon distribution device 51 via the communication unit 23 as the distributed address 222E, and stores it in the memory unit 22E. Furthermore, when the electronic coupon 512 is acquired from a web page, email, or the like using the coupon application 10, the address acquiring unit 211E may cause the smartphone 6 to transmit the user's address 621 via the coupon application 10, acquire it as the distributed address 222E, and store it in the memory unit 22E.

[0218] This allows the posting address information generation unit 214E to generate posting address information 224E from the area address information 221E, excluding a list of addresses of the holders of the smartphone 6 stored in the smartphone 6 that obtained the electronic coupon 512 via a web page, email, etc.

[0219] In addition, when a specified word is selected within a web page such as an electronic newspaper, an electronic coupon 512, which is additional information associated with the word, may be displayed, and the address associated with the smartphone 6 that selected the word may be counted as a distributed address 222C.

[0220] Furthermore, when the electronic coupon 512 is distributed by broadcasting from a broadcasting station, the address acquiring unit 211E may acquire the address 621 of a user registered in the recipient list of the broadcast as the distributed address 222E.

[0221] This enables the posting address information generating unit 214E to generate posting address information 224E from the area address information 221E, excluding the list of addresses associated with the smartphones 6 that have acquired the electronic coupon 512 via broadcasting.

[0222] The address acquisition unit 211E may also acquire the newspaper subscriber information 412 of the individual distribution management device 41 as the distributed address 222E and store it in the storage unit 22E. This allows the posting address information generation unit 214E to generate posting address information 224E from the area address information 221E, excluding the addresses of the households to which the flyer coupon was distributed.

[0223] Geotargeting advertising is known as a conventional technology. Geotargeting advertising is a technology that can determine a target based on location information data acquired by a smartphone, for example, and distribute an electronic coupon 512 to the target. Geotargeting advertising can distribute an electronic coupon 512 to a target who has visited a specific location, but cannot grasp the distribution rate of the electronic coupon 512 within a specific area, such as within a newspaper sales area 3. As described above, the coupon management server 2 according to the present invention can grasp the distribution rate of the electronic coupon 512 within the newspaper sales area 3.

[0224] [Embodiment 7] A seventh embodiment of the present invention will be described below. The coupon management server 2 of the first embodiment manages addresses within a newspaper sales area 3A on a household basis, but the coupon management server 2A of the seventh embodiment differs from the coupon management server 2 of the first embodiment in that it manages addresses on an individual basis.

[0225] Here, an address for an individual is an address for an individual (member of a household), for example, an address associated with a name. In addition, the address may be associated with at least one piece of information that identifies an individual, such as age, sex, email address, user ID, etc. For example, if there is a household consisting of three family members at the same address, the number of addresses will be three.

[0226] The area address information 221A and the first distributed address 222A of the coupon management server 2A store addresses on an individual basis, unlike in the first embodiment. The area address information 221A is a list of addresses on an individual basis within a specific newspaper sales area 3, and is, for example, a database in which names and addresses are registered in association with each other.

[0227] The first distribution address 222A is a list of addresses of individuals within the newspaper sales area 3 to whom the electronic coupon 512 was distributed within the newspaper sales area 3. If there are multiple users who have acquired the electronic coupon 512 within the same household, the addresses of all users who have acquired the electronic coupon 512 are stored in the first distribution address 222A.

[0228] The second distributed addresses 223 are a list of addresses on a household basis to which the newspaper dealer 4 has distributed flyer coupons to newspaper subscribers stored in the newspaper subscriber information 412 .

[0229] The distribution rate calculation unit 213A of the coupon management server 2A refers to the area address information 221A on an individual basis, modifies the second distributed address 223 from a household unit to an individual unit, and generates the second distributed address 223A on an individual basis. For example, if a household to which a flyer coupon is distributed has multiple family members, an address on an individual unit is created for each family member and stored in the second distributed address 223A.

[0230] The distribution rate calculation unit 213A calculates the coupon distribution rate from the ratio of the number of individual distributed addresses (first distributed addresses 222A and second distributed addresses 223A) to the number of individual addresses registered in the area address information 221A. This makes it possible to calculate the coupon distribution rate for the total population within a given newspaper sales area 3.

[0231] The determination unit 215A of the coupon management server 2A determines whether the coupon distribution rate has reached a reference value, and if it is determined that the coupon distribution rate is equal to or lower than the reference value, the posting address information generation unit 214A generates posting address information 224.

[0232] [Summary of the Seventh Embodiment] In one embodiment of the present disclosure, an advertising management device includes a generation unit that generates posting address information indicating the distribution destinations to which a posting advertisement is to be distributed from area address information in which individual addresses within a specified newspaper sales area are registered, excluding distributed addresses to which a pre-distributed advertisement containing the same content as a household-based posting advertisement has been distributed, the pre-distributed advertisement is an electronic advertisement, and the device includes a first acquisition unit that acquires the addresses of recipients included in a recipient list of a broadcast including the electronic advertisement as first distributed addresses, the recipient list being a list stored in an information processing device of the broadcasting station that broadcasts the broadcast, the first acquisition unit acquires the recipient list by communication from the broadcasting station, and the generation unit generates the posting address information by excluding the first distributed addresses from the area address information,

[0233] The present invention is not limited to the above-described embodiments, and various modifications are possible within the scope of the claims. Embodiments obtained by appropriately combining the technical means disclosed in different embodiments are also included in the technical scope of the present invention. [Explanation of symbols]

[0234] 2. Coupon management server (advertising management device) 3 Newspaper sales area 4 Newsagent 8. Video distribution companies 41 piece distribution management device 72 Satellite Broadcasting Stations (Broadcasting Stations) 74 Cable TV Stations (Broadcasting Stations) 82, 724, 743 Contractor management device (information processing device) 210C IP address acquisition unit (ID acquisition unit) 211 First acquisition part 212 Second Acquisition Department 214 Posting address information generation unit (generation unit) 221 Area Address Information 222 1st Distribution Address 223 Secondary Distribution Address 224 Posting address information 512 Electronic coupons (electronic advertisements) 725, 744, 821 Recipient List 726 IP address (electronic device ID) 732 Television receivers (electronic equipment)

Claims

1. a generating unit that generates posting address information indicating a distribution destination to which the posting advertisement is to be distributed, excluding a distribution address to which a previously distributed advertisement having the same content as the posting advertisement has been distributed from area address information in which the addresses of households within a specified newspaper sales area are registered; the pre-distribution advertisement is an electronic advertisement; an ID acquisition unit that acquires an ID of an electronic device that has received a broadcast including the electronic advertisement by communication from the electronic device, by an information processing device of a broadcast station capable of transmitting the broadcast, and acquires the ID of the electronic device by communication from the information processing device; an address acquisition unit that acquires, by communication with the information processing device, a list that is stored in the information processing device and that associates addresses of subscribers who have entered into a viewing contract with the broadcast station with IDs of the electronic devices installed at the addresses, and acquires the addresses of the electronic devices that have received the electronic advertisement based on the list and the IDs of the electronic devices acquired by the ID acquisition unit; The address acquisition unit acquires the address as a distributed address if the address is within the predetermined newspaper sales area, The generation unit is an advertisement management device that generates the posting address information by removing the distributed address from the area address information.

2. The broadcast is a satellite broadcast, when the received broadcast includes the electronic advertisement, the information processing device acquires an ID of an electronic device that has received the broadcast including the electronic advertisement by communication from the electronic device when the electronic device is powered on, when a channel of the electronic device is selected, or at predetermined time intervals; The advertisement management device according to claim 1 , wherein the ID acquisition unit acquires the ID of the electronic device through communication from the information processing device.

3. A generating unit is provided which generates posting address information indicating the distribution destinations to which the posting advertisement is to be distributed, excluding the distribution addresses to which a previously distributed advertisement having the same content as the posting advertisement has been distributed, from area address information in which the addresses of households within a specified newspaper sales area are registered, the pre-distribution advertisement is an electronic advertisement; an ID acquisition unit that acquires an ID of an electronic device that receives the broadcast including the electronic advertisement; an address acquisition unit that acquires the address of the electronic device that has received the electronic advertisement based on a list that associates addresses of subscribers who have signed a viewing contract with the broadcast station with IDs of the electronic devices installed at the addresses, the list being stored in an information processing device of a broadcast station that can transmit the broadcast, and the ID of the electronic device acquired by the ID acquisition unit; The address acquisition unit acquires the address as a distributed address if the address is within the predetermined newspaper sales area, The generating unit generates the posting address information by removing the distributed address from the area address information, The broadcast is video distribution via the Internet, and the ID acquisition unit is an advertising management device that acquires information including the ID of the electronic device via the Internet when the electronic device accesses a specified web page on which the electronic advertisement is displayed.

4. An advertising management device as described in claim 1 or 3, wherein the address acquisition unit acquires the address of a household to which a newspaper insert containing a coupon has been distributed and adds the address to the distributed addresses if the address is within the specified newspaper sales area.

5. a generating unit that generates posting address information indicating a distribution destination to which the posting advertisement is to be distributed, excluding a distribution address to which a previously distributed advertisement having the same content as the posting advertisement has been distributed from area address information in which the addresses of households within a specified newspaper sales area are registered; the pre-distributed advertisement is a newspaper insert, and an address acquisition unit is provided for acquiring, from an information processing device of a newspaper dealer, an address of a household to which the insert has been distributed as a distributed address; The generation unit is an advertisement management device that generates the posting address information by removing the distributed address from the area address information.

6. Calculating the ratio of the number of the distributed addresses to the number of the addresses of the households registered in the area address information; The advertisement management device according to claim 1 , further comprising: a step of generating the posting address information when the ratio is equal to or smaller than a reference value.

7. 4. The advertisement management device according to claim 1, further comprising: a distribution management device of a newspaper dealership that has jurisdiction over the specified newspaper sales area, and the posting address information is provided to the distribution management device of the newspaper dealership that has jurisdiction over the specified newspaper sales area.

8. a generating unit that generates posting address information indicating a distribution destination to which a previously distributed advertisement containing the same content as a household-based posting advertisement is to be distributed from area address information in which addresses on an individual basis within a predetermined newspaper sales area are registered, excluding a distribution address to which a previously distributed advertisement containing the same content as a household-based posting advertisement is to be distributed; the pre-distribution advertisement is an electronic advertisement; an ID acquisition unit that acquires an ID of an electronic device that has received a broadcast including the electronic advertisement by communication from the electronic device, by an information processing device of a broadcast station capable of transmitting the broadcast, and acquires the ID of the electronic device by communication from the information processing device; an address acquisition unit that acquires, by communication with the information processing device, a list that is stored in the information processing device and that associates addresses of subscribers who have entered into a viewing contract with the broadcast station with IDs of the electronic devices installed at the addresses, and acquires the addresses of the electronic devices that have received the electronic advertisement based on the list and the IDs of the electronic devices acquired by the ID acquisition unit; The address acquisition unit acquires the address as a distributed address if the address is within the predetermined newspaper sales area, The generation unit is an advertisement management device that generates the posting address information by removing the distributed address from the area address information.

9. The broadcast is a satellite broadcast, when the received broadcast includes the electronic advertisement, the information processing device acquires an ID of an electronic device that has received the broadcast including the electronic advertisement by communication from the electronic device when the electronic device is powered on, when a channel of the electronic device is selected, or at predetermined time intervals; The advertisement management device according to claim 8 , wherein the ID acquisition unit acquires the ID of the electronic device through communication from the information processing device.

10. A generating unit is provided for generating posting address information indicating the distribution destinations to which a posting advertisement is to be distributed, excluding a distribution address to which a previous distribution advertisement containing the same content as a posting advertisement on a household basis was distributed, from area address information in which addresses on an individual basis within a specified newspaper sales area are registered, the pre-distribution advertisement is an electronic advertisement; an ID acquisition unit that acquires an ID of an electronic device that receives the broadcast including the electronic advertisement; an address acquisition unit that acquires the address of the electronic device that has received the electronic advertisement based on a list that associates addresses of subscribers who have signed a viewing contract with the broadcast station with IDs of the electronic devices installed at the addresses, the list being stored in an information processing device of a broadcast station that can transmit the broadcast, and the ID of the electronic device acquired by the ID acquisition unit; The address acquisition unit acquires the address as a distributed address if the address is within the predetermined newspaper sales area, The generating unit generates the posting address information by removing the distributed address from the area address information, The broadcast is video distribution via the Internet, and the ID acquisition unit is an advertising management device that acquires information including the ID of the electronic device via the Internet when the electronic device accesses a specified web page on which the electronic advertisement is displayed.

11. An advertising management device as described in claim 8 or 10, wherein the address acquisition unit acquires the address of a household to which a newspaper insert containing a coupon has been distributed and adds the address to the distributed addresses if the address is within the specified newspaper sales area.

12. a generating unit that generates posting address information indicating a distribution destination to which a previously distributed advertisement containing the same content as a household-based posting advertisement is to be distributed from area address information in which addresses on an individual basis within a predetermined newspaper sales area are registered, excluding a distribution address to which a previously distributed advertisement containing the same content as a household-based posting advertisement is to be distributed; the pre-distributed advertisement is a newspaper insert, and an address acquisition unit is provided for acquiring, from an information processing device of a newspaper dealer, an address of a household to which the insert has been distributed as a distributed address; The generation unit is an advertisement management device that generates the posting address information by removing the distributed address from the area address information.

13. Calculating a ratio of the number of individual addresses to which the previously distributed advertisement has been distributed to the number of individual addresses registered in the area address information; The advertisement management device according to claim 8 , further comprising: generating the posting address information when the ratio is equal to or smaller than a reference value.

14. 11. The advertisement management device according to claim 8, further comprising: a distribution management device of a newspaper dealer having jurisdiction over the specified newspaper sales area, the distribution address information being provided to the distribution management device of the newspaper dealer having jurisdiction over the specified newspaper sales area.

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