Information processing device

Abstract

To provide an information processing apparatus that, when directing commodities displayed on a display shelf by using displays, gives a direction to easily increase the degree of attention to a commodity that a seller wants to promote sales.SOLUTION: In a direction system 1, an information processing apparatus 10 has an acquisition unit 131 and a direction control unit 132. The acquisition unit 131 acquires, from a stock control device 30 via a communication network 40, stock data DA indicating the amount in stock of a commodity A displayed on a display shelf T in a real store, and stock data DB indicating the amount in stock of a commodity B displayed on the display shelf T. The direction control unit 132 gives a direction to emphasize one commodity of the commodity A and the commodity B compared to the other commodity by using a display 20A that gives a direction for the commodity A and a display 20B that gives a direction for the commodity B based on the stock data DA and the stock data DB.SELECTED DRAWING: Figure 1

Description

[Technical field]

[0001] The present disclosure relates to an information processing device. [Background technology]

[0002] In recent years, display devices such as projectors are sometimes used to present products displayed on shelves installed in real stores such as retail stores. Patent Document 1 discloses an invention of an information processing system that displays content related to the products displayed on the shelves and content of related products related to the products on a display device installed on the shelves, thereby providing convenient information to customers and providing efficient sales promotion for the store. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] JP 2018-77666 A Summary of the Invention [Problem to be solved by the invention]

[0004] When multiple products are displayed on a display shelf, a seller may wish to promote a specific product among the multiple products. On the other hand, if the display lacks contrast, such as when all the multiple products displayed on the display shelf are displayed in the same way, it may not be possible to fully stimulate customers' desire to purchase the product that the seller wishes to promote. However, Patent Document 1 does not describe how to determine the product for which content is to be displayed. Therefore, there is a demand for a technology that allows a display that can easily attract attention to a product that the seller wishes to promote when displaying products displayed on the display shelf of an actual store using a display device. [Means for solving the problem]

[0005] One aspect of an information processing device disclosed herein acquires first information regarding an inventory of a first product displayed in a physical store and second information regarding the inventory of a second product displayed in the store, and uses a presentation device in the store that presents the first product and the second product to highlight one of the first product and the second product based on the first information and the second information. [Brief description of the drawings]

[0006] [Figure 1] 1 is a diagram illustrating a configuration example of a rendering system 1 including an information processing device 10 according to an embodiment of the present disclosure. [Diagram 2] FIG. 13 is a diagram for explaining emphasis of one product according to a fourth embodiment. [Diagram 3] FIG. 13 is a diagram for explaining emphasis of one product according to the fifth embodiment. [Figure 4] 13 is a flowchart showing the flow of rendering processing executed by information processing device 10. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0007] Hereinafter, embodiments of the present disclosure will be described with reference to the drawings. Various technically preferable limitations are attached to the embodiments described below. However, the embodiments of the present disclosure are not limited to the forms described below.

[0008] 1. Embodiment FIG. 1 is a schematic diagram showing an example of a representation system 1 including an information processing device 10 according to an embodiment of the present disclosure. The representation system 1 is a system that displays images for sales promotion for products A and B displayed on a display shelf T of an actual store such as a retail store. Product A is an example of a first product in the present disclosure. Product B is an example of a second product in the present disclosure. As shown in FIG. 1, the representation system 1 includes a display device 20A, a display device 20B, and an inventory management device 30 in addition to the information processing device 10. The display device 20A and the display device 20B are connected to the information processing device 10 via a communication line. The inventory management device 30 is connected to the information processing device 10 via a communication network 40 such as a LAN (Local Area Network) installed in the store. In this embodiment, a case where products A and B are displayed on a display shelf T will be described, but the products may be displayed on the floor, wall, or display stand of the store.

[0009] The display device 20A and the display device 20B display images indicated by image data provided from the information processing device 10. In this embodiment, the image data provided from the information processing device 10 to the display device 20A represents an image for sales promotion of the product A. Specific examples of the image for sales promotion of the product A include a decorative image that adds a gorgeous look to the product A, an image including a character string indicating that the product A is a special sale item, or an image including a character string indicating that the product A is a popular item. In this embodiment, the image data provided from the information processing device 10 to the display device 20B represents an image for sales promotion of the product B. Specific examples of the image for sales promotion of the product B include a decorative image that adds a gorgeous look to the product B, an image including a character string indicating that the product B is a special sale item, or an image including a character string indicating that the product B is a popular item.

[0010] The display device 20A and the display device 20B are, for example, projectors. In this embodiment, the position and the direction of the optical axis of the projection light, etc., of the display device 20A have been adjusted so that the display device 20A projects an image for promoting the sale of the product A in an area RA in the store that includes the product A but does not include the product B. By displaying an image for promoting the sale of the product A in the area RA in the store that includes the product A but does not include the product B, the attention of customers in the store can be directly directed to the product A, compared to a mode in which an image for promoting the sale is displayed in an area in the store in which the product A is not displayed, such as the ceiling or wall of the store. Similarly, the display device 20B has been adjusted so that the position and the direction of the optical axis of the projection light, etc., of the display device 20B project an image for promoting the sale of the product B in an area RB in the store that includes the product B but does not include the product A. Hereinafter, when it is not necessary to distinguish between the display device 20A and the display device 20B, the display device 20A and the display device 20B may be abbreviated to the display device 20. In this embodiment, the display device 20A that displays an image for promoting the sale of the product A and the display device 20B that displays an image for promoting the sale of the product B are separately provided. However, one display device 20 may display an image for each of product A and product B for sales promotion.

[0011] The inventory management device 30 stores inventory data DA indicating the inventory amount of the product A in association with an identifier that uniquely identifies the product A. An example of an identifier that uniquely identifies the product A is a character string indicating the model number of the product A. The inventory management device 30 also stores inventory data DB indicating the inventory amount of the product B in association with an identifier that uniquely identifies the product B. An example of an identifier that uniquely identifies the product B is a character string indicating the model number of the product B. The inventory data DA is an example of first information regarding the inventory of the product A, which is a first product. The inventory data DB is an example of second information regarding the inventory of the product B, which is a second product. The inventory management device 30 in the present disclosure is, for example, a hard disk capable of reading and writing data via a network. The inventory data DA and inventory data DB stored in the inventory management device 30 are updated by access from a sales management system such as a POS (Point Of Sales) system. The inventory data DA and inventory data DB stored in the inventory management device 30 are also read by access from the information processing device 10. The information processing device 10 reads out the inventory data DA and the inventory data DB from the inventory management device 30 via the communication network 40, thereby acquiring the inventory data DA and the inventory data DB.

[0012] The information processing device 10 is a device that controls the display of images for promoting the sales of each of products A and B on a display device 20 based on inventory data DA and inventory data DB acquired from an inventory management device 30. The information processing device 10 is, for example, a personal computer. As shown in FIG. 1, the information processing device 10 has a communication device 110, a storage device 120, and a processing device 130.

[0013] The communication device 110 is connected to the communication network 40. The communication device 110 is, for example, a network interface controller (NIC). Under the control of the processing device 130, the communication device 110 acquires inventory data DA and inventory data DB from the inventory management device 30. The communication device 110 is also connected to the display device 20 via a communication line. Under the control of the processing device 130, the communication device 110 transmits image data representing an image to be projected on product A to the display device 20A. Under the control of the processing device 130, the communication device 110 transmits image data representing an image to be projected on product B to the display device 20B.

[0014] The storage device 120 is a recording medium readable by the processing device 130. The storage device 120 includes, for example, a nonvolatile memory and a volatile memory. The nonvolatile memory is, for example, a Read Only Memory (ROM), an Erasable Programmable Read Only Memory (EPROM), or an Electrically Erasable Programmable Read Only Memory (EEPROM). The volatile memory is, for example, a Random Access Memory (RAM).

[0015] The non-volatile memory of the storage device 120 stores image data representing an image for sales promotion of the product A and image data representing an image for sales promotion of the product B in advance. The non-volatile memory of the storage device 120 also stores a program 121 to be executed by the processing device 130 in advance. The volatile memory of the storage device 120 is used by the processing device 130 as a work area when executing the program 121. The program 121 may also be called an "application program," "application software," or "app." The program 121 is obtained, for example, from a server or the like (not shown) via the communication device 110, and then stored in the storage device 120. The image data representing an image for sales promotion of the product A and the image data representing an image for sales promotion of the product B are also obtained, for example, from a server or the like (not shown) via the communication device 110, and then stored in the storage device 120.

[0016] The processing device 130 includes a processor such as a CPU (Central Processing Unit), that is, a computer. The processing device 130 may be configured with a single computer or multiple computers. The processing device 130 reads the program 121 from a non-volatile memory to a volatile memory when an operation to instruct the start of execution of the program 121 is performed on an input device (not shown). The processing device 130 executes the program 121 read into the volatile memory. The processing device 130 operating according to the program 121 functions as an acquisition unit 131 and a performance control unit 132 shown in FIG. 1. The acquisition unit 131 and the performance control unit 132 shown in FIG. 1 are software modules realized by operating the processing device 130 according to the program 121. The functions of the acquisition unit 131 and the performance control unit 132 are as follows.

[0017] The acquisition unit 131 acquires the inventory data DA and the inventory data DB from the inventory management device 30 via the communication device 110 and the communication network 40. That is, the acquisition unit 131 acquires the inventory data DA and the inventory data DB from the display device 20A and the display device 20BThe display device acquires first information on an inventory of a first product displayed in a store in which the display device is installed, and second information on an inventory of a second product displayed in the store.

[0018] The performance control unit 132 controls the image displayed in area RA by the display device 20A according to the stock amount of product A indicated by the stock data DA. The performance control unit 132 also controls the image displayed in area RB by the display device 20B according to the stock amount of product B indicated by the stock data DB. By controlling the image displayed in area RA by the display device 20A and controlling the image displayed in area RB by the display device 20B, the performance control unit 132 performs a performance that emphasizes one of product A and product B over the other product.

[0019] To explain in more detail, the performance control unit 132 first determines one of the product A and the product B as the product to be emphasized more than the other product, based on the inventory data DA and the inventory data DB acquired by the acquisition unit 131. Specific examples of how to determine the product to be emphasized more than the other product include the following first, second, and third modes.

[0020] The first mode is a mode in which, when the value indicated by the inventory data DA is greater than the value indicated by the inventory data DB, that is, when the inventory amount of the product A is greater than the inventory amount of the product B, the product A is set as one product and the product B is set as the other product. In this embodiment, this first mode is adopted. According to the first mode, by emphasizing the product A, which has a greater inventory amount than the product B, it is possible to increase the attention of customers to the product A more than the attention of customers to the product B. If the attention of the product A is increased compared to the product B, it is possible to more strongly stimulate the purchasing desire of customers to the product A compared to the product B, and an increase in the sales amount of the product A, that is, a reduction in the inventory amount of the product A, can be expected. Note that, when the value indicated by the inventory data DB is greater than the value indicated by the inventory data DA, the performance control unit 132 sets the product B as one product and the product A as the other product. Also, when the value indicated by the inventory data DA and the value indicated by the inventory data DB are the same, the performance control unit 132 does not emphasize one of the products A and the product B more than the other product, and performs the same performance for both products.

[0021] In addition, as a method of determining which product is emphasized more than the other product, the following second or third mode may be adopted instead of the first mode. In the second mode, when the value indicated by the inventory data DA is greater than the value indicated by the inventory data DB by a predetermined amount or more, that is, when the inventory amount of the product A is greater than the inventory amount of the product B by a predetermined amount or more, the product A is set as one product and the product B is set as the other product. According to the second mode, by emphasizing the product A, which has an inventory amount greater than the product B by a predetermined number or more, it is possible to increase the attention of customers to the product A more than the attention of the customers to the product B. The second mode can also more strongly arouse the customers' desire to purchase the product A compared to the product B, and a reduction in the inventory amount of the product A can be expected. In addition, when the value indicated by the inventory data DB is greater than the value indicated by the inventory data DA by a predetermined number or more, the performance control unit 132 sets the product B as one product and the product A as the other product. In addition, if the absolute value of the difference between the value indicated by the inventory data DA and the value indicated by the inventory data DB is less than the above-mentioned predetermined number, the presentation control unit 132 does not emphasize one of product A and product B more than the other product, and presents both of them equally.

[0022] The third aspect is an aspect in which, when the value indicated by the inventory data DA is 1 or more and is smaller than the value indicated by the inventory data DB, the product A is one product and the product B is the other product. The value indicated by the inventory data DA being 1 or more means that the product A is in stock. Furthermore, the value indicated by the inventory data DA being smaller than the value indicated by the inventory data DB means that the inventory amount of the product A is less than the inventory amount of the product B. In other words, the third aspect is an aspect in which, when the product A is in stock and the inventory amount of the product A is less than the inventory amount of the product B, the product A is one product and the product B is the other product. According to the third aspect, by emphasizing the product A that is in stock but has a smaller inventory amount than the product B, that is, the product A that is in stock and is considered to be selling better than the product B, it is possible to more strongly stimulate purchasing desire for the product A, and further sales expansion of the product A can be expected. When the value indicated by the stock data DB is equal to or greater than 1 and is smaller than the value indicated by the stock data DA, the performance control unit 132 sets the product B as one product and the product A as the other product. When the value indicated by the stock data DA is equal to the value indicated by the stock data DB, the performance control unit 132 does not emphasize one of the products A and B more than the other product, and performs the same performance for both products.

[0023] Further, specific examples of the presentation in which one product is emphasized more than the other product include the following fourth, fifth and sixth examples.

[0024] The fourth aspect is an aspect in which the illuminance of the image light irradiated to one product is made higher than the illuminance of the image light irradiated to the other product. In this embodiment, the fourth aspect is adopted as a specific aspect of a presentation in which one product is emphasized more than the other product. For example, when one product is product A and the other product is product B, the presentation control unit 132 controls the display device 20A and the display device 20B so that the illuminance of the image light irradiated to the area RA is higher than the illuminance of the image light irradiated to the area RB, as shown in FIG. 2. In FIG. 2, the illuminance of the image light irradiated to each of the areas RA and RB is represented by hatching. In the example shown in FIG. 2, the vertical hatching indicates that the image light having a higher illuminance is irradiated than the horizontal hatching. When one product is product A and the other product is product B, the area RA is an example of an area that includes one product in a store and does not include the other product. In addition, when one product is product A and the other product is product B, the image light irradiated from the display device 20A to the region RA is an example of the first light in the present disclosure, and the image light irradiated from the display device 20B to the region RB is an example of the second light.

[0025] As a specific example of the presentation that emphasizes one product more than the other product, the following fifth or sixth example may be adopted instead of the fourth example. The fifth example is an example in which the area of ​​the region irradiated with the first light is made larger than the area of ​​the region irradiated with the second light. For example, when one product is product A and the other product is product B, the presentation control unit 132 controls the display device 20A and the display device 20B so that the area of ​​the region RA is larger than the area of ​​the region RB, as shown in FIG. 3. When one product is product A and the other product is product B, the region RA is an example of the first region in the present disclosure. Moreover, the region RB is an example of the second region in the present disclosure.

[0026] The sixth aspect is a combination of the fourth and fifth aspects, in which the area of ​​the region irradiated with the first light is made larger than the area of ​​the region irradiated with the second light, and the illuminance of the first light is made higher than the illuminance of the second light.

[0027] Moreover, the processing device 130 operating according to the program 121 periodically executes the rendering process shown in Fig. 4 at regular time intervals. As shown in Fig. 4, the rendering process includes an acquisition process SA110 and a rendering control process SA120.

[0028] In the acquisition process SA110, the processing device 130 functions as an acquisition unit 131. In the acquisition process SA110, the processing device 130 acquires the inventory data DA and the inventory data DB from the inventory management device 30 via the communication device 110 and the communication network 40.

[0029] In the performance control processing SA120, the processing device 130 functions as a performance control unit 132. In the performance control processing SA120, the processing device 130 controls the image displayed on the product A by the display device 20A according to the stock amount of the product A indicated by the stock data DA, and controls the image displayed on the product B by the display device 20B according to the stock amount of the product B indicated by the stock data DB, thereby performing a performance that emphasizes one product over the other product.

[0030] In this embodiment, the first aspect described above is adopted for determining which of the product A and the product B is the other product. Therefore, when the value indicated by the inventory data DA acquired in the acquisition process SA110 is greater than the value indicated by the inventory data DB acquired in the acquisition process SA110, in the performance control process SA120, the processing device 130 performs a performance in which the product A is the one product and the product B is the other product, emphasizing the one product more than the other product.

[0031] In this embodiment, the aforementioned fourth aspect is adopted as a specific aspect of the presentation to emphasize one product more than the other product, so in the presentation control process SA120, the processing device 130 makes the illuminance of the image light irradiated from the display device 20A to the area RA higher than the illuminance of the image light irradiated from the display device 20B to the area RB. Since the image light with a higher illuminance than the image light irradiated to the product B is irradiated to the product A, it is possible to emphasize the product A more than the product B.

[0032] In this manner, according to the information processing device 10 of this embodiment, when the stock amount of product A is greater than the stock amount of product B, a presentation is made to emphasize product A more than product B. Since a presentation is made to emphasize product A more than product B, it is possible to increase the attention of customers to product A more than product B, and to more strongly arouse the customers' desire to purchase product A compared to product B, and a reduction in the stock amount of product A can be expected.

[0033] 2. Transformation The above embodiment can be modified as follows. (1) The information processing device 10 may execute a detection process to detect the display position of the product A and the display position of the product B. Specifically, an imaging device that captures an image of the display shelf T may be connected to the communication device 110, and the processing device 130 may detect the display position of the product A and the display position of the product B by analyzing the image captured by the imaging device. Also, a wireless communication tag such as an RFID (Radio Frequency IDentification) tag may be attached to each of the product A and the product B, and the communication device 110 of the information processing device 10 may include a communication circuit that communicates with the wireless communication tag. In the detection process in this aspect, the processing device 130 detects the display position of the product to which the wireless communication tag is attached based on the electric field strength of the radio wave transmitted from the wireless communication tag and the direction of arrival of the radio wave. In an aspect in which the information processing device 10 is caused to execute a detection process to detect the display position of the product, the processing device 130 may further execute a determination process in the information processing device 10 to determine an area in which a performance that emphasizes one of the products is performed based on the detected display positions of the product A and the product B. A specific example of this determination process is a process in which a region within a circle of a predetermined radius centered on the display position detected by the detection process is determined as the region for presenting the product displayed at that display position. The radius of the circle may be set to a value less than half the distance between the display positions of adjacent products.

[0034] (2) The information processing device 10 in the above embodiment may be a tablet terminal or a smartphone. The information processing device 10 in the above embodiment may be manufactured or sold as a single unit. The rendering system 1 in the above embodiment has the display device 20 separate from the information processing device 10, but the display device 20 and the information processing device 10 may be an integrated device. The rendering system 1 in the above embodiment has the inventory management device 30 separate from the information processing device 10, but the storage device 120 of the information processing device 10 may also serve as the inventory management device 30. The display device 20A in the above embodiment is a projector, but the display device 20A may be a lighting device that irradiates illumination light to the area RA. Similarly, the display device 20B may be a lighting device that irradiates illumination light to the area RB. Even if display device 20 is a lighting device, it is possible to achieve an effect that emphasizes one product over the other product by making the illuminance of the illumination light irradiated on one product higher than the illuminance of the illumination light irradiated on the other product, or by making the area of ​​the area irradiated with illumination light from one of display device 20A and display device 20B larger than the area of ​​the area irradiated with illumination light from the other product.

[0035] (3) In the above embodiment, the program 121 is stored in the storage device 120. However, the program 121 may be manufactured or distributed as a standalone program. Specific methods for distributing the program 121 include distributing the program 121 by writing it to a computer-readable recording medium such as a flash ROM (Read Only Memory) or the like, or distributing the program by downloading it via a telecommunications line such as the Internet.

[0036] (4) In the above embodiment, the acquisition unit 131 and the performance control unit 132 are software modules, but a part or all of the acquisition unit 131 and the performance control unit 132 may be hardware. Examples of this hardware include a DSP (Digital Signal Processor), an ASIC (Application Specific Integrated Circuit), a PLD (Programmable Logic Device), and an FPGA (Field Programmable Gate Array). Even if a part or all of the acquisition unit 131 and the performance control unit 132 are hardware, the same effects as those of the above embodiment can be achieved.

[0037] (5) In the above embodiment, one of two types of products, product A and product B, is emphasized, but there may be three or more types of products. In this case, based on the inventory information for each of the three or more types of products, one or more products are emphasized more than the other one or more products. When one or more products are emphasized, one of the one or more products corresponds to one of the products, and one of the one or more products that was not emphasized corresponds to the other product. In order to attract the attention of customers, it is preferable to emphasize the number of products to be less than half of the candidate products.

[0038] 3. Aspects grasped from at least one of the embodiments and each modified example The present disclosure is not limited to the above-mentioned embodiments and modifications, and can be realized in various aspects without departing from the spirit of the present disclosure. For example, the present disclosure can also be realized in the following aspects. The technical features in the above-mentioned embodiments corresponding to the technical features in each aspect described below can be appropriately replaced or combined in order to solve some or all of the problems of the present disclosure or to achieve some or all of the effects of the present disclosure. Furthermore, if a technical feature is not described as essential in this specification, it can be appropriately deleted.

[0039] The information processing device 10 of the present disclosure executes the following acquisition process SA110 and performance control process SA120. In the acquisition process SA110, the information processing device 10 acquires first information on the stock of a first product displayed on a display shelf T in an actual store, and second information on the stock of a second product displayed on the display shelf T. In the performance control process SA120, the information processing device 10 performs a performance that emphasizes one of the first product and the second product more than the other product based on the first information and the second information, using a performance device that performs a performance of the first product and the second product in the store. The display device 20A and the display device 20B are examples of the performance device. According to this aspect, a performance that emphasizes one of the first product and the second product more than the other product is performed based on the inventory amount of each of the first product and the second product, so that the purchase willingness of customers for one product can be more strongly stimulated than the purchase willingness for the other product.

[0040] In a more preferred embodiment of the information processing device 10, the presentation control process SA120 may include performing a presentation that emphasizes one of the products in an area in the store that includes one of the products but does not include the other product. According to this embodiment, it is possible to perform a presentation that emphasizes one of the products in an area in the store that includes one of the products but does not include the other product. For example, when products are not displayed on the ceiling or walls of the store, according to this embodiment, the attention of customers can be directly directed to the products, compared to a mode in which a promotional image is displayed in an area where no products are displayed.

[0041] In a further preferred embodiment, the information processing device 10 may execute the following detection process and determination process prior to the performance control process SA120. In the detection process, the information processing device 10 detects the display position of the first product and the display position of the second product in the store. In the determination process, the information processing device 10 determines an area in which a performance that emphasizes one product is performed, that is, an area in the store that includes one of the first product and the second product and does not include the other of the first product and the second product, based on the display position of the first product and the second product detected in the detection process. According to this embodiment, the display position of the first product and the display position of the second product in the store are detected, and an area in which a performance that emphasizes one product is performed is determined based on each detected display position. Therefore, even if the display position of at least one of the first product and the second product is changed, a performance that emphasizes one product can be performed according to the changed display position.

[0042] In another preferred embodiment of the information processing device 10, when the first information and the second information indicate that the stock amount of the first product is greater than the stock amount of the second product, the first product is designated as one product and the second product is designated as the other product. According to this embodiment, a presentation is performed that emphasizes the one of the first and second products that has a greater stock amount, so that it is expected that the stock amount of the product with a greater stock amount will be reduced.

[0043] In another preferred embodiment of the information processing device 10, when the first information and the second information indicate that the stock amount of the first product is greater than the stock amount of the second product by a predetermined amount or more, the first product is designated as one product and the second product is designated as the other product. According to this embodiment, a presentation is performed that emphasizes the first product or the second product that has a stock amount greater than the other by a predetermined amount or more, so that it is expected that the stock amount of the product with the greater stock amount will be reduced.

[0044] In another preferred embodiment of the information processing device 10, when the first information and the second information indicate that the first product is in stock and the stock amount of the first product is less than the stock amount of the second product, the first product is designated as the one product and the second product is designated as the other product. According to this embodiment, a presentation is performed to highlight the product that is in stock even though it has a smaller stock amount than the other of the first and second products, so that further sales expansion of the product that is in stock but has a smaller stock amount than the other can be expected.

[0045] In another preferred embodiment, the presentation of the first product and the second product performed by the presentation control process SA120 in the information processing device 10 may include emphasizing one product more than the other product by at least one of making the illuminance of the first light irradiated on one product higher than the illuminance of the second light irradiated on the other product, and making the area of ​​the first region irradiated with the first light larger than the area of ​​the second region irradiated with the second light. According to this embodiment, by adjusting at least one of the illuminance of the first light and the illuminance of the second light, and the area of ​​the first region and the area of ​​the second region, it is possible to perform a presentation that emphasizes one product more than the other product. [Explanation of symbols]

[0046] 1...performance system, 10...information processing device, 20, 20A, 20B...display device, 30...inventory management device, 40...communication network, 110...communication device, 120...storage device, 130...processing device, 131...acquisition unit, 132...performance control unit.

Claims

1. A method for detecting a signal from a communication device and a processing device, The processing device includes: acquiring, from an inventory management device, first information about an inventory of a first product displayed in a real store and second information about an inventory of a second product displayed in the store, by communicating with the inventory management device using the communication device; Detecting a display position of the first commodity and a display position of the second commodity in the store; determining an area including one of the first product and the second product and not including the other of the first product and the second product based on a display position of the first product and a display position of the second product; and performing a presentation in the area in which the one product is emphasized more than the other product based on the first information and the second information by communicating with a presentation device that performs a presentation of the first product and the second product in the store using the communication device. Information processing device.

2. An information processing device as described in claim 1, wherein when the first information and the second information indicate that the inventory amount of the first product is greater than the inventory amount of the second product, the first product is designated as the one product and the second product is designated as the other product.

3. An information processing device as described in claim 1, wherein when the first information and the second information indicate that the inventory amount of the first product is greater than the inventory amount of the second product by a predetermined amount or more, the first product is regarded as the one product and the second product is regarded as the other product.

4. An information processing device as described in claim 1, wherein when the first information and the second information indicate that the first product is in stock and the inventory amount of the first product is less than the inventory amount of the second product, the first product is designated as the one product and the second product is designated as the other product.

5. A method for detecting a signal from a communication device and a processing device, The processing device includes: acquiring, from an inventory management device, first information about an inventory of a first product displayed in a real store and second information about an inventory of a second product displayed in the store, by communicating with the inventory management device using the communication device; performing a presentation in which one of the first product and the second product is emphasized more than the other product based on the first information and the second information by communicating with a presentation device that performs a presentation of the first product and the second product in the store using the communication device; When the first information and the second information indicate that the inventory amount of the first product is greater than the inventory amount of the second product by a predetermined amount or more, the first product is determined as the one product and the second product is determined as the other product. Information processing device.

6. The information processing device described in Claim 5, wherein performing the presentation includes performing a presentation that emphasizes one of the products in an area of ​​the store that includes the one product but does not include the other product.

7. An information processing device described in any one of claims 1 to 6, wherein performing the presentation includes emphasizing the one product more than the other product by at least one of: making the illuminance of a first light irradiated on the one product higher than the illuminance of a second light irradiated on the other product; and making the area of ​​a first region irradiated with the first light larger than the area of ​​a second region irradiated with the second light.

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