Method for transmitting marketing interaction information to specified consumer and wearable electronic equipment

Abstract

The invention relates to the technical field of marketing interaction information transmission, and discloses a method for transmitting marketing interaction information to a specified consumer and wearable electronic equipment, and a built-in NFC tag of the wearable electronic equipment initially stores a login page of a Web server and can be updated to a Web server query page of the marketing interaction information. According to the invention, a transmission mode of marketing interaction information with a specified receiver is independently researched and developed for a business scene in which marketing personnel and specified consumers carry out marketing interaction, and the input, storage and reading of marketing interaction business data are realized through NFC (Near Field Communication); according to the technical scheme of the present invention, the marketing staff performs the marketing interaction service with the specified consumer by means of the NFC through the marketing interaction information processing method, and only the specified specific terminal consumer can read the marketing interaction service information by means of the NFC through the marketing interaction information processing method, so that the user experience of the terminal consumer can be significantly improved.

Description

Technical Field

[0001] The present invention relates to the technical field of marketing interactive information transmission, and in particular to a method for transmitting marketing interactive information to designated consumers and a wearable electronic device. Background Art

[0002] Common methods used by marketers to deliver information include advertising, ground promotion activities, and direct contact. As technology develops, new marketing tools and channels continue to emerge, and marketers also need to continue to learn and adapt to stay competitive. In the future, personalized marketing technology will play an increasingly important role, providing marketers with more accurate and efficient communication methods.

[0003] The Chinese patent application with application number 2019112957609 and classification number G06Q30 / 02 discloses a social-based gift marketing method, which is used to provide a new gift marketing model and create a new gift marketing model.

[0004] Among them, NFC is a short-range high-frequency RFID technology. NFC can be divided into point-to-point mode, card simulation mode, wireless charging mode and card reading mode based on the working mode. Each mode has a relatively mature application form.

[0005] Point-to-point mode: Multiple electronic devices with NFC functions (mobile phones, computers, tablets, etc.) can be wirelessly connected to achieve fast data and file transmission. Card simulation mode: An electronic device (mobile phone, etc.) simulates a contactless NFC card, and uses an electronic device to simulate the services of various cards (access control cards, bank cards, bus cards, etc.). Wireless charging mode: The NFC specification uses the 13.56MHz base frequency to control power transmission using the NFC communication link, enabling small IoT devices to complete wireless charging through the NFC interface.

[0006] Card reader mode: After turning on the NFC function of an electronic device (mobile phone, computer, etc.), it can be used as an RFID card reader to read the data written into the NFC tag. This function can establish a business scenario of marketing interaction with designated consumers, and when conducting marketing interaction with designated consumers, there is still significant room for improving user experience. Summary of the invention

[0007] The technical problem to be solved by the present invention is to provide a method and a wearable electronic device for delivering marketing interaction information to designated consumers. With the help of NFC technology, a method for delivering marketing interaction information with designated recipients is provided for designated consumer marketing interaction business scenarios. The entry, storage and reading of marketing interaction business data are realized through NFC technology, which provides marketers with a new marketing interaction method and improves the user experience of end consumers.

[0008] A method for delivering marketing interactive information to a designated consumer, comprising the following steps: Step 1: The NFC tag built into the wearable electronic device initially stores the login page of the Web server; the Web server defines a communication protocol for setting a read permission code, and constructs a security management parameter for assisting in setting the read permission code; Among them, the wearable electronic device with built-in NFC tag is the carrier for marketers to transmit marketing interactive information to designated consumers, and the marketers are recorded as information senders and designated consumers are recorded as information receivers; Step 2: The information sender user uses the mobile terminal device I supporting the NFC function to perform data interaction operations with the wearable electronic device through the card reading mode, enters the login page of the Web server, and stores the marketing interaction information on the upload page of the Web server. After the storage is completed, the information sender user sets the reading permission code I of the marketing interaction information on the Web server. The specific execution procedure is as follows: The information sender user converts the mobile phone number Ⅰ used on the mobile terminal device Ⅰ into binary sequence identification information Ⅰ, and sends the binary sequence identification information Ⅰ to the Web server; The Web server first calculates the device identification information hash value I of the mobile terminal device I according to the binary sequence identification information I, then calculates the unique identification authority information I of the mobile terminal device I by multiplying the security management parameter and the device identification information hash value I, and finally returns the unique identification authority information I to the mobile terminal device I; The information sender user obtains the mobile phone number II used by the information receiver user on the information receiver mobile terminal device II supporting the NFC function through the mobile terminal device I, converts the mobile phone number II into binary sequence identification information II, calculates the device identification information hash value II of the mobile terminal device II according to the binary sequence identification information II, constructs the read permission code I of the marketing interaction information through the binary sequence identification information II, the device identification information hash value II and the unique identification permission information I, uses the read permission code I to control the read permission of the marketing interaction information, and confirms and submits the marketing interaction information on the Web server; The web server stores the marketing interaction information in a MySQL database, generates a query page for the marketing interaction information and updates it to the NFC tag of the wearable electronic device, and transmits the wearable electronic device to a designated information recipient user; Step 3: The information receiving user uses the information receiving mobile terminal device II that supports the NFC function to perform data interaction operations with the wearable electronic device through the card reading mode, enters the Web server query page for marketing interactive information, and calculates the read permission code II on the Web server query page. The specific execution procedure is as follows: The information receiving user converts the mobile phone number Ⅱ used on the mobile terminal device Ⅱ into binary sequence identification information Ⅱ, and sends the binary sequence identification information Ⅱ to the Web server; The Web server first calculates the device identification information hash value II of the mobile terminal device II according to the binary sequence identification information II, then calculates the unique identification authority information II of the mobile terminal device II by multiplying the security management parameter and the device identification information hash value II, and finally returns the unique identification authority information II to the mobile terminal device II; The information receiving user obtains the mobile phone number Ⅰ used by the information sending user on the information sending mobile terminal device Ⅰ supporting the NFC function through the mobile terminal device Ⅱ, converts the mobile phone number Ⅰ into binary sequence identification information Ⅰ, calculates the device identification information hash value Ⅰ of the mobile terminal device Ⅰ based on the binary sequence identification information Ⅰ, constructs the read permission code Ⅱ through the binary sequence identification information Ⅱ, the device identification information hash value Ⅰ and the unique identification permission information Ⅱ, and inputs the read permission code Ⅱ into the Web server query page of the marketing interactive information; The Web server verifies whether the read permission code Ⅱ is the same as the read permission code Ⅰ. If the verification fails, it returns an error symbol ⊥. If the verification succeeds, it jumps directly from the login page of the Web server to the reading page of the marketing interactive information. At this point, the information recipient user can directly read the marketing interactive information on the Web server reading page of the marketing interactive information.

[0009] Preferably, the MySQL database of the Web server stores a data set {name of the information sender user, mobile phone number I used by the information sender user on the information sender mobile terminal device I supporting the NFC function, order number of the wearable electronic device} in the initialization state; The information sender user enters the mobile phone number I reserved when purchasing the wearable electronic device and used on the information sender mobile terminal device I supporting the NFC function and the order number of the wearable electronic device on the login page of the Web server, and then obtains a verification code from the Web server; The web server queries the MySQL database for the existence of the data set {name of the information sender user, mobile phone number Ⅰ used by the information sender user on the information sender mobile terminal device Ⅰ supporting the NFC function, order number of the wearable electronic device} based on the data subset {mobile phone number Ⅰ reserved by the information sender user when purchasing the wearable electronic device and used on the information sender mobile terminal device Ⅰ supporting the NFC function, order number of the wearable electronic device}, and uses this to determine whether the information sender user has the deposit permission; If it does not exist, it returns an error symbol ⊥; If it exists, the Web server sends a verification code to the mobile phone number Ⅰ used by the information sender user on the information sender mobile terminal device Ⅰ supporting the NFC function; The information sender enters the verification code into the login page of the Web server; The web server verifies the verification code; If the verification fails, an error symbol ⊥ is returned; If the verification is successful, the login page of the web server will be directly redirected to the upload page of the marketing interactive information.

[0010] A marketing interactive information processing system based on NFC comprises: a wearable electronic device with a built-in NFC tag, an information sender mobile terminal device I supporting the NFC function, an information receiver mobile terminal device II supporting the NFC function and a Web server configured with a MySQL database, wherein a marketing interactive information processing program is stored on the Web server, and when the marketing interactive information processing program is executed by a processor, the steps of a method for delivering marketing interactive information to a designated consumer are implemented.

[0011] Preferably, the wearable electronic device stores a login page of the Web server in the initialization state. When the MySQL database of the Web server completes the storage operation procedure of the marketing interaction information, the login page of the Web server initially stored in the NFC tag built into the wearable electronic device is updated to the Web server query page of the marketing interaction information.

[0012] Preferably, the information sender user stores the marketing interactive information designated to be sent to the information receiver user into the MySQL database of the Web server based on the support of the wearable electronic device and the information sender mobile terminal device I supporting the NFC function.

[0013] Preferably, the information receiving user reads the marketing interactive information sent by the information sending user from the MySQL database of the Web server based on the support of the wearable electronic device and the information receiving mobile terminal device II supporting the NFC function.

[0014] Preferably, the marketing interactive information consists of a subject name, a text message with a signature, and an image file, wherein the image file includes a photo, audio, and video.

[0015] Preferably, the marketing interaction information processing system is used in marketing interaction business scenarios between marketers and designated consumers.

[0016] A wearable electronic device is a wearable product encapsulated with an NFC tag, which is used to realize the function of the wearable electronic device in the method of delivering marketing interactive information to designated consumers.

[0017] Compared with the prior art, the present invention has the following beneficial technical effects: Aiming at the business scenario of marketing personnel conducting marketing interaction with designated consumers, the present invention independently develops a method for transmitting marketing interaction information to designated consumers. When the marketing personnel conducts marketing interaction business with designated consumers through the marketing interaction information processing method with the help of NFC, since only the designated specific terminal consumers can read the marketing interaction business information through the marketing interaction information processing method with the help of NFC, the user experience of the terminal consumers can be significantly improved. DETAILED DESCRIPTION Embodiment 1

[0018] Information sender user U s Marketing interactive information s-r The specific steps to store in the MySQL database are: Step S1-1, information sender user U s Using NFC-T, the information sender's mobile terminal device that supports NFC function s Through the card reader mode, data is exchanged with the wearable product encapsulated with the NFC tag, and the information sender's mobile terminal device NFC-T that supports the NFC function is used s Go to the login page of the Web server; Step S1-2: Information sender user U s On the login page of the Web server, enter the mobile phone number PN you reserved when purchasing the wearable product encapsulated with the NFC tag s and the order number for the wearable product encapsulated with the NFC tag s-r , and then obtain the verification code from the Web server; Step S1-3, the Web server s , P.O. s-r}, query whether the dataset exists in the MySQL database {U s , PN s , POs-r}, and use this to determine the information sender user U s Whether the user has the deposit permission; If it does not exist, it returns an error symbol ⊥; If it exists, the Web server sends the information to the sender user U s NFC-T mobile terminal device that supports NFC function s Send a verification code to VC s ; Step S1-4, information sender user U s Verify the code VC s Enter it into the login page of the web server; Step S1-5, the Web server verifies the verification code VC s To verify; If the verification fails, an error symbol ⊥ is returned; If the verification is successful, the login page of the Web server will be directly redirected to the marketing interactive information M s-r Upload page; Step S1-6, information sender user U s In marketing interactive information s-r The marketing interactive information M is stored on the web server upload page s-r ; Marketing interactive information s-r It consists of a subject name, a text message with a signature, and image files, including photos, audio and video; Step S1-7, marketing interaction information M s-r After uploading, the information sender user U s Set up marketing interaction information M on the Web server s-r Read permission code C s-r , read permission code C s-r Used to control marketing interaction information s-r Read permission for Step S1-8, information sender user U s Marketing interactive information s-r Preview and confirm the marketing interaction information s-r After uploading correctly, confirm and submit on the Web server; Step S1-9, the Web server sends the marketing interactive information M s-r Store in MySQL database and generate marketing interaction information M s-r query page, and the marketing interaction information M s-r The web server query page is updated to the NFC tag of the wearable product encapsulated with the NFC tag. Embodiment 2

[0019] Information receiver user U r Read marketing interaction information from the MySQL database on the web server s-r The specific steps are: Step S2-1: Information receiving user U r Using NFC-T, the mobile terminal device of the information receiver that supports NFC function r Through the card reader mode, data is exchanged with the wearable product encapsulated with the NFC tag, and the mobile terminal device NFC-T that supports the NFC function is used to receive the information. r Enter the marketing interactive information s-r Web server query page; Step S2-2: Information receiving user U r In marketing interactive information s-r The web server queries the page to calculate the read permission code C * s-r , and encode the read permission in C * s-r Input to marketing interaction information M s-r On the Web server query page; Step S2-3, the Web server encodes the read permission C * s-r To verify; That is to verify equation C * s-r =C s-r whether it is established; If the verification fails, an error symbol ⊥ is returned; If the verification is successful, the login page of the Web server will be directly redirected to the marketing interactive information M s-r The read page; Step S2-4: Information receiving user U r In marketing interactive information s-r The web server reads the marketing interactive information directly on the page s-r . Embodiment 3

[0020] Information sender user U s Set up marketing interaction information M on the Web server s-r Read permission code C s-r The method comprises the following operating procedures: Procedure 1: Web server performs system initialization settings: Generate two groups of order p (G1, +) and (G T , ·); Where p≥2 l , l is the system safety parameter; Set up a bilinear pair e: G1×G1→G T ; P is the generator of group G1; Construct a system security management parameter L1∈Z p * ={1,2,…p-1}; Define two collision-resistant hash functions: H1: {0,1} ∞ →G1; H2: {0,1} ∞ →Z p * ; Among them, {0,1} ∞ Represents a binary sequence of any length consisting of 0s and 1s; Procedure 2: NFC-T mobile terminal device that supports NFC function s The specific implementation process of user rights registration on the Web server is as follows: NFC-T mobile terminal device that supports NFC function s PN your own mobile phone number s Convert to binary sequence ID s ∈{0,1} ∞ And send it to the Web server; The Web server first calculates the NFC-T of the mobile terminal device that supports the NFC function. s The device identification information hash value h IDs =H1(ID s ), and then calculate the NFC-T of the mobile terminal device supporting the NFC function. s Unique ID of the authority information UID s =L1×h IDs Finally, the unique identifier permission information UID s Return to the NFC-enabled mobile terminal device of the information sender s ; Procedure three: NFC-T mobile terminal device that supports NFC function s Constructing marketing interactive information M on Web server s-r Read permission code C s-r, and its specific implementation process is: Get the information recipient user U r On the mobile terminal device of the information receiving party that supports NFC function NFC-T r The mobile phone number used on PN r ; PN your mobile number r Convert to binary sequence ID r ∈{0,1} ∞ ; Calculate the information receiving mobile terminal device NFC-T that supports NFC function r The device identification information hash value h IDr =H1(ID r ); Computational Marketing Interaction Information s-r Read permission code for . Embodiment 4

[0021] Information receiver user U r In marketing interactive information s-r The web server queries the page to calculate the read permission code C * s-r The method comprises the following operating procedures: Procedure 1: NFC-T mobile terminal device that supports NFC function r Register user rights on the Web server. The specific implementation process is as follows: NFC-T mobile terminal device that supports NFC function r PN your own mobile phone number r Convert to binary sequence ID r ∈{0,1} ∞ And send it to the Web server; The Web server first calculates the NFC-T of the mobile terminal device of the information receiver that supports the NFC function r The device identification information hash value h IDr =H1(ID r ), and then calculate the NFC-T of the mobile terminal device supporting the NFC function. r Unique ID of the authority information UID r =L1×h IDr Finally, the unique identifier permission information UID r Return to the NFC-enabled mobile terminal device of the information recipient NFC-T r ; Procedure 2: NFC-T mobile terminal device that supports NFC function r Calculate read permissions on the web server * s-r , and its specific implementation process is: Get the information sender user U s On the NFC-enabled mobile terminal device of the information sender, NFC-T s The mobile phone number used on PN s ; PN your mobile number s Convert to binary sequence ID s ∈{0,1} ∞ ; Calculate the information sender mobile terminal device NFC-T that supports NFC function s The device identification information hash value h IDs =H1(ID s ); Calculate read permission encoding . Embodiment 5

[0022] The NFC-based marketing interactive information processing system includes: a wearable electronic device with a built-in NFC tag (specifically a wearable product encapsulated with an NFC tag), an information sender mobile terminal device NFC-Ts supporting the NFC function, an information receiver mobile terminal device NFC-Tr supporting the NFC function, and a Web server configured with a MySQL database. The Web server stores a marketing interactive information processing program, which, when executed by a processor, is used to implement the steps of the NFC-based marketing interactive information processing method in Examples 1 to 4. Embodiment 6

[0023] The difference from Example 5 is that the NFC tag built into the wearable electronic device stores the login page of the Web server in the initialization state. When the MySQL database of the Web server completes the storage operation procedure of the marketing interaction information Ms-r, the login page of the Web server initially stored in the NFC tag built into the wearable electronic device is updated to the Web server query page of the marketing interaction information Ms-r. Embodiment 7

[0024] The difference from the fifth embodiment is that the MySQL database of the Web server stores the data set {U s , PN s , PO s-r}; Among them, U sIdentify the user who sends the information (who is a marketer); PN s Identify the information sender user U s When purchasing wearable products encapsulated with NFC tags, reserve and use the NFC-T mobile terminal device of the information sender that supports the NFC function. s The mobile phone number used on the PO s-r Identify the information sender user U s The order number generated when purchasing a wearable product encapsulated with an NFC tag. Embodiment 8

[0025] Information sender user U s NFC-T is based on wearable products encapsulated with NFC tags and mobile terminal devices that support NFC functions. s The support function sends the specified information to the information recipient user U r Marketing interactive information s-r Stored in the MySQL database of the Web server. Embodiment 9

[0026] Information receiver user U r (It is a designated consumer) based on a wearable product encapsulated with an NFC tag and an information receiving mobile terminal device that supports the NFC function NFC-T r Support function, read the information sender user U from the MySQL database of the Web server s Marketing interactive information sent s-r . Embodiment 10

[0027] The wearable electronic device is a wearable product encapsulated with an NFC tag, which is used to implement the function of the wearable electronic device in the method of delivering marketing interactive information to designated consumers described in Examples 1 to 7.

Claims

1. A method for delivering marketing interactive information to a designated consumer, characterized in that: The following steps are involved: Step 1: The NFC tag built into the wearable electronic device initially stores the login page of the Web server; the Web server defines a communication protocol for setting a read permission code, and constructs a security management parameter for assisting in setting the read permission code; Among them, the wearable electronic device with built-in NFC tag is the carrier for marketers to transmit marketing interactive information to designated consumers, and the marketers are recorded as information senders and designated consumers are recorded as information receivers; Step 2: The information sender user uses the mobile terminal device I supporting the NFC function to perform data interaction operations with the wearable electronic device through the card reading mode, enters the login page of the Web server, and stores the marketing interaction information on the upload page of the Web server. After the storage is completed, the information sender user sets the reading permission code I of the marketing interaction information on the Web server. The specific execution procedure is as follows: The information sender user converts the mobile phone number Ⅰ used on the mobile terminal device Ⅰ into binary sequence identification information Ⅰ, and sends the binary sequence identification information Ⅰ to the Web server; The Web server first calculates the device identification information hash value I of the mobile terminal device I according to the binary sequence identification information I, then calculates the unique identification authority information I of the mobile terminal device I by multiplying the security management parameter and the device identification information hash value I, and finally returns the unique identification authority information I to the mobile terminal device I; The information sender user obtains the mobile phone number II used by the information receiver user on the information receiver mobile terminal device II supporting the NFC function through the mobile terminal device I, converts the mobile phone number II into binary sequence identification information II, calculates the device identification information hash value II of the mobile terminal device II according to the binary sequence identification information II, constructs the read permission code I of the marketing interaction information through the binary sequence identification information II, the device identification information hash value II and the unique identification permission information I, uses the read permission code I to control the read permission of the marketing interaction information, and confirms and submits the marketing interaction information on the Web server; The web server stores the marketing interaction information in a MySQL database, generates a query page for the marketing interaction information, and updates it to the NFC tag of the wearable electronic device; The information sender user transmits the wearable electronic device to the designated information receiver user; Step 3: The information receiving user uses the information receiving mobile terminal device II that supports the NFC function to perform data interaction operations with the wearable electronic device through the card reading mode, enters the Web server query page for marketing interactive information, and calculates the read permission code II on the Web server query page. The specific execution procedure is as follows: The information receiving user converts the mobile phone number Ⅱ used on the mobile terminal device Ⅱ into binary sequence identification information Ⅱ, and sends the binary sequence identification information Ⅱ to the Web server; The Web server first calculates the device identification information hash value II of the mobile terminal device II according to the binary sequence identification information II, then calculates the unique identification authority information II of the mobile terminal device II by multiplying the security management parameter and the device identification information hash value II, and finally returns the unique identification authority information II to the mobile terminal device II; The information receiving user obtains the mobile phone number Ⅰ used by the information sending user on the information sending mobile terminal device Ⅰ supporting the NFC function through the mobile terminal device Ⅱ, converts the mobile phone number Ⅰ into binary sequence identification information Ⅰ, calculates the device identification information hash value Ⅰ of the mobile terminal device Ⅰ based on the binary sequence identification information Ⅰ, constructs the read permission code Ⅱ through the binary sequence identification information Ⅱ, the device identification information hash value Ⅰ and the unique identification permission information Ⅱ, and inputs the read permission code Ⅱ into the Web server query page of the marketing interactive information; The Web server verifies whether the read permission code Ⅱ is the same as the read permission code Ⅰ. If the verification fails, it returns an error symbol ⊥. If the verification succeeds, it jumps directly from the login page of the Web server to the reading page of the marketing interactive information. At this point, the information recipient user can directly read the marketing interactive information on the Web server reading page of the marketing interactive information.

2. A method for delivering marketing interactive information to designated consumers according to claim 1, characterized in that: The MySQL database of the web server stores a data set {name of the information sender user, mobile phone number I used by the information sender user on the information sender mobile terminal device I supporting the NFC function, order number of the wearable electronic device} in the initialization state; The information sender user enters the mobile phone number I reserved when purchasing the wearable electronic device and used on the information sender mobile terminal device I supporting the NFC function and the order number of the wearable electronic device on the login page of the Web server, and then obtains a verification code from the Web server; The web server queries the MySQL database for the existence of the data set {name of the information sender user, mobile phone number Ⅰ used by the information sender user on the information sender mobile terminal device Ⅰ supporting the NFC function, order number of the wearable electronic device} based on the data subset {mobile phone number Ⅰ reserved by the information sender user when purchasing the wearable electronic device and used on the information sender mobile terminal device Ⅰ supporting the NFC function, order number of the wearable electronic device}, and uses this to determine whether the information sender user has the deposit permission; If it does not exist, it returns an error symbol ⊥; If it exists, the Web server sends a verification code to the mobile phone number Ⅰ used by the information sender user on the information sender mobile terminal device Ⅰ supporting the NFC function; The information sender enters the verification code into the login page of the Web server; The web server verifies the verification code; If the verification fails, an error symbol ⊥ is returned; If the verification is successful, the login page of the web server will be directly redirected to the upload page of the marketing interactive information.

3. A marketing interactive information processing system based on NFC, characterized in that: include: A wearable electronic device with a built-in NFC tag, an information sender mobile terminal device I supporting the NFC function, an information receiver mobile terminal device II supporting the NFC function, and a Web server configured with a MySQL database, wherein a marketing interactive information processing program is stored on the Web server, and when the marketing interactive information processing program is executed by a processor, it is used to implement the steps of a method for delivering marketing interactive information to designated consumers as described in claim 1 or 2.

4. The NFC-based marketing interactive information processing system according to claim 3, characterized in that: The wearable electronic device stores a login page of the Web server in the initialization state. When the MySQL database of the Web server completes the storage operation procedure of the marketing interaction information, the login page of the Web server initially stored in the NFC tag built into the wearable electronic device is updated to the Web server query page of the marketing interaction information.

5. The NFC-based marketing interactive information processing system according to claim 3, characterized in that: Based on the support of the wearable electronic device and the information sender's mobile terminal device I supporting the NFC function, the information sender user stores the marketing interactive information designated to be sent to the information receiver user in the MySQL database of the Web server.

6. The NFC-based marketing interactive information processing system according to claim 3, characterized in that: Based on the support of the wearable electronic device and the information receiving mobile terminal device II supporting the NFC function, the information receiving user reads the marketing interactive information sent by the information sending user from the MySQL database of the Web server.

7. The NFC-based marketing interactive information processing system according to claim 3, characterized in that: Marketing interactive information consists of a subject name, a text message with a signature, and image files, including photos, audio, and video.

8. The NFC-based marketing interactive information processing system according to claim 3, characterized in that: The application of marketing interaction information processing system in marketing interaction business scenarios between marketers and designated consumers.

9. A wearable electronic device, characterized in that: The wearable electronic device is a wearable product encapsulated with an NFC tag, which is used to realize the function of the wearable electronic device in the method of delivering marketing interactive information to designated consumers as described in claim 1 or 2.