EVALUATION APPARATUS, EVALUATION SYSTEM, AND EVALUATION PROGRAM

Abstract

This will improve product sales performance by preventing negative factors that reduce sales staff's motivation to provide digital customer service. [Solution] The system comprises a salesperson evaluation unit (22) that evaluates each salesperson individually based on the sales status of the products that each salesperson promoted, based on the association between product sales status information and salesperson information on the EC site, and a store evaluation unit (23) that evaluates the store based on the overall sales status of the products that each salesperson promoted, based on the association between sales status information and store information.When a salesperson promotes a product on the EC site, not only is the salesperson evaluated based on the sales status of the product, but the store to which the salesperson belongs is also evaluated based on the overall sales status of the products that each salesperson belonging to the store promoted, thereby preventing store managers from restricting salespersons from providing digital customer service.

Description

[Technical field]

[0001] The present invention relates to an evaluation device, an evaluation system, and an evaluation program, and is particularly suitable for use in a system that performs evaluations based on the status of product sales in companies that operate physical stores and EC sites. [Background technology]

[0002] Conventionally, there has been known a system that aims to improve motivation for sales by giving incentives such as points or bonuses to sales staff who sell products based on sales performance or the like (see, for example, Patent Document 1).

[0003] The system described in Patent Document 1 provides an incentive to the salesperson who triggers a user to purchase a product using an EC site. For example, the salesperson code associated with the product code of a recommended product (a product selected by a product manager) is read from the order information storage unit, and an incentive (such as a predetermined percentage of the order amount of the recommended product or a predetermined amount according to the number of recommended products ordered) is provided to the salesperson corresponding to the salesperson code.

[0004] As described in Patent Document 1, the purpose of giving incentives to salespeople according to their sales performance is to motivate the salespeople and improve their individual sales performance, and ultimately to increase the sales of the company to which the salespeople belong. However, in a company that sells products both on an EC site and in a brick-and-mortar store, if a salesperson is too enthusiastic about promoting sales on the EC site (hereinafter sometimes referred to as digital customer service) in order to obtain incentives, this may result in a negative effect in that sales work at the brick-and-mortar store (hereinafter sometimes referred to as real customer service) may be neglected, and sales at the brick-and-mortar store may not increase as expected.

[0005] Generally, a budget (sales target) is set for each store operated by a company for each specified period, and an evaluation is made as to whether the budget has been achieved. The evaluation of a store is usually reflected in the evaluation of the store manager who is responsible for the store. Therefore, even if individual salespeople belonging to a store contribute to improving the company's sales by selling a lot of products through digital customer service, if real-life customer service is neglected and sales at the actual store do not increase, and the store budget cannot be achieved, the store manager of the store may be assessed negatively. Therefore, it is conceivable that the store manager will restrain the salespeople from implementing digital customer service, which may cause a problem of lowering the motivation of the salespeople.

[0006] Patent Document 2 discloses a system that tally up sales made through the online supermarket sales method as sales made at a brick-and-mortar store. The online supermarket sales method is a sales method that enables customers who have become members to order products from retail stores by operating a customer terminal such as a personal computer at home or the like and using network communications such as the Internet. In the retail store, in response to an order from a customer, a sales clerk goes around the sales floor to gather the ordered products, and a delivery person delivers the ordered products to the customer's home.

[0007] The system described in Patent Document 2 is based on the premise that products traded through the online supermarket sales method are products that are actually sold in a physical store, and is designed to tally up sales from commercial transactions through the online supermarket sales method as sales from the physical store. However, Patent Document 2 only discloses that sales from products sold through network communication are recorded as sales from the physical store, and makes no mention of evaluations or the provision of incentives.

[0008] [Patent Document 1] JP 2014-182760 A [Patent Document 2] JP 2011-186686 A Summary of the Invention [Problem to be solved by the invention]

[0009] The present invention has been made to solve the problems described above, and aims to prevent negative factors that reduce the motivation of salespeople to provide digital customer service, thereby making it possible to improve product sales performance. [Means for solving the problem]

[0010] In order to solve the above-mentioned problems, in the present invention, salespersons are individually evaluated based on the association between sales status information indicating the sales status of products at one or more physical stores and EC sites of a company that operates the EC site, and salesperson information indicating the salesperson who promoted the products, and the store is evaluated from the overall sales status of products promoted by each salesperson belonging to the store, based on the association between the sales status information, salesperson information, and store information indicating the store to which the salesperson belongs. Effect of the Invention

[0011] According to the present invention configured as described above, when a salesperson of a company that operates one or more brick-and-mortar stores and an EC site promotes a product on the EC site (digital customer service), not only the salesperson himself is evaluated based on the sales situation of the product, but also the store to which the salesperson belongs is evaluated based on the overall sales situation of the product promoted by each salesperson belonging to the store. In this way, the salesperson's sales of many products on the EC site through digital customer service leads to the evaluation of not only the salesperson but also the store, so that the store manager is prevented from suppressing the salesperson's implementation of digital customer service, that is, the negative factor that reduces the motivation of the salesperson to sell products on the EC site is prevented from working. This makes it possible to effectively utilize the motivation of the salesperson to sell more products and improve the sales performance of the products. [Brief description of the drawings]

[0012] [Figure 1] 1 is a diagram showing an example of the overall configuration of an evaluation system according to an embodiment of the present invention; [Diagram 2] 2 is a block diagram showing an example of a functional configuration of a salesperson terminal according to the present embodiment; FIG. [Diagram 3] FIG. 2 is a block diagram showing an example of a functional configuration of a server device according to the present embodiment. [Figure 4] FIG. 13 is a diagram illustrating an example of a coordination posting page. [Diagram 5] FIG. 13 is a diagram illustrating an example of a product details page. [Figure 6] FIG. 13 is a diagram illustrating an example of a post list page. [Figure 7] 4 is a diagram illustrating an example of product master information stored in a product master storage unit. FIG. [Figure 8] 11 is a diagram showing an example of salesperson master information stored in a salesperson master storage unit; FIG. [Figure 9] 13 is a diagram showing an example of post-related information (sales promotion management information) stored in a sales status storage unit. FIG. [Figure 10] 10 is a diagram showing an example of sales status information (sales performance information) stored in a sales status storage unit; FIG. [Figure 11] FIG. 2 is a schematic diagram for explaining an example of the processing contents of a salesperson evaluation unit and a store evaluation unit. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0013] An embodiment of the present invention will be described below with reference to the drawings. Fig. 1 is a diagram showing an example of the overall configuration of an evaluation system according to this embodiment. As shown in Fig. 1, the evaluation system of this embodiment is configured with salesperson terminals 10A1, 10A2,..., 10B1, 10B2,... used by multiple salespersons belonging to stores A and B, and a server device 20. The server device 20 is connected to each of the salesperson terminals 10A1, 10A2,..., 10B1, 10B2,... via a communication network 500 such as the Internet and a mobile phone network.

[0014] The salesperson terminals 10A1, 10A2,... are terminals used by multiple salespersons A1, A2,... who belong to store A. The salesperson terminals 10B1, 10B2,... are terminals used by multiple salespersons B1, B2,... who belong to store B. Stores A and B here are actual stores that exist in different locations. In the following explanation, when there is no need to distinguish between the individual salesperson terminals 10A1, 10A2,..., 10B1, 10B2,..., they will simply be referred to as salesperson terminals 10. Note that, although two stores A and B are shown here, the number is not limited to this. There may be one actual store, or three or more.

[0015] The salesperson terminal 10 is a terminal used by a salesperson who sells products that a company sells (hereinafter referred to as products for sale), and is, for example, a smartphone, a tablet terminal, a personal computer, etc. In this embodiment, a company is a company that operates one or more physical stores and an EC site. Products for sale are products sold through the EC site. Products sold through the EC site may be the same as products sold in physical stores, or may be different. In the following, an example of products will be described as being sold fashion-related products.

[0016] A support application (hereinafter, referred to as a sales support app) that enables the salesperson to promote sales (digital customer service) for the products being sold is installed on the salesperson terminal 10. The salesperson promotes the products being sold by using the functions of this sales support app. The sales support app provides a function for posting fashion coordination as a sales promotion implementation function. This is a function for linking product information to a coordination photo taken by the salesperson and posting the photo on an EC site (details of this will be described later).

[0017] The server device 20 performs processing related to sales of the target products on the EC site, as well as processing related to evaluation of the salesperson who sells the target products and the store to which the salesperson belongs, and has the functions of a sales management device and an evaluation device. Here, a configuration is shown in which one server device 20 has the functions of the sales management device and the evaluation device, but these functions may be divided and provided to two or more servers.

[0018] The sales-related processing, which is a function of the sales management device, is each process necessary for selling products for sale through the EC site, and includes processes such as posting product information, registering products designated by consumers in a shopping cart, and settlement of products registered in the shopping cart. Posting product information on the EC site includes a process of posting products for sale that are posted by salespeople using the coordination posting function of the sales support app.

[0019] The evaluation process, which is a function of the evaluation device, includes a process of evaluating the salesperson who promoted the sales based on the sales status of the target product, and a process of evaluating the store to which the salesperson belongs. As a prerequisite for this evaluation, the server device 20 executes each process required to tally up the sales status of the target product sold through the EC site.

[0020] Fig. 2 is a block diagram showing an example of the functional configuration of the salesperson terminal 10 according to this embodiment. As shown in Fig. 2, the salesperson terminal 10 according to this embodiment has, as its functional configuration, a product information acquisition unit 11 and an information posting unit 12. These functional blocks 11 and 12 are actually configured with a CPU, RAM, ROM, etc. of a computer, and are realized by the operation of a sales support application program stored in a storage medium such as the RAM, ROM, hard disk, or semiconductor memory.

[0021] The product information acquisition unit 11 acquires product information indicating products (products targeted for sales promotion) included in the coordination posted by the salesperson from product master information managed as information on products for sale in the server device 20. The product information acquired here may be any information capable of identifying the product. For example, a product code uniquely assigned to the product may be used.

[0022] The information posting unit 12 posts information related to the promotion of products for sale (hereinafter referred to as promotional information) to the company's EC site. The promotional information is, for example, coordination photos taken by a salesperson and related information such as comments made by the salesperson in relation to the coordination photos. Here, the information posting unit 12 posts the promotional information to the EC site by associating product information (product information acquired by the product information acquisition unit 11) indicating the product for which sales promotion is being carried out, salesperson information indicating the salesperson carrying out the sales promotion, and store information indicating the store to which the salesperson carrying out the sales promotion belongs, with the promotional information.

[0023] In the following description, posting of promotional information (which is synonymous with coordination information, which will be described later) means that the promotional information, as well as associated product information, salesperson information, and store information, are also transmitted to the server device 20. In the following description, the promotional information (coordination information), product information, salesperson information, and store information transmitted from the salesperson terminal 10 to the server device 20 are collectively referred to as post-related information.

[0024] The salesperson information may be any information that can identify a salesperson. For example, a salesperson code that is uniquely assigned to a salesperson may be used. The store information may be any information that can identify a store. For example, a store code that is uniquely assigned to a store may be used. For example, a salesperson code and a store code are pre-registered in a sales support app used by a salesperson, and the pre-registered salesperson code and store code and the product code acquired by the product information acquisition unit 11 are associated with the sales promotion information created by the salesperson.

[0025] The EC site where the sales promotion information is posted is a website operated by a company for selling the products it is selling. This EC site includes a product list page that displays a list of multiple products, a product detail page that displays detailed information about each product, and a coordination posting page that displays coordination information posted by sales staff (promotion information including coordination photos, comments, and other related information).

[0026] FIG. 4 is a diagram showing an example of a coordination posting page in which coordination information posted by a certain salesperson is displayed. As shown in FIG. 4, the coordination posting page includes a coordination photo 41, a name 42 of the store to which the salesperson belongs, salesperson related information 43, a comment by the salesperson on the coordination 44, and product related information 45 of each product included in the coordination photo 41. The salesperson related information 43 includes, for example, information such as the salesperson's photo, name, and height. The product related information 45 includes, for example, information such as the product's photo, product name, and price. This coordination posting page is generated in the server device 20 based on the posting related information transmitted from the salesperson terminal 10 to the server device 20 and the product master information and salesperson master information held by the server device 20.

[0027] In the example of Fig. 4, a coordinated photo 41 of gathered pants (product X) combined with a T-shirt (product Y) is posted, and product related information 45 includes information on the two products X and Y. Here, for example, clicking on the photo of product X or product Y transitions to the product details page of product X or product Y.

[0028] Fig. 5 is a diagram showing an example of a product details page. As shown in Fig. 5, the product details page includes a product photo 51, a color selection field 52, a size selection field 53, and a shopping cart button 54. A consumer can register a specified product in a shopping cart by selecting a preferred color and size and operating the shopping cart button 54.

[0029] FIG. 6 is a diagram showing an example of a post list page. When a plurality of salespeople each post one or more coordination pictures, a plurality of pieces of coordination information are accumulated in the server device 20. The post list page shown in FIG. 6 is a page for displaying an overview of the plurality of coordination pictures in a list. As shown in FIG. 6, the post list page lists, for each coordination picture post, a coordination picture 41, a name 42 of the store to which the salesperson belongs, and salesperson-related information 43. Clicking on any one of the coordination pictures 41 among them transitions to the coordination picture post page shown in FIG. 4.

[0030] Fig. 3 is a block diagram showing an example of a functional configuration of server device 20 according to this embodiment. As shown in Fig. 3, server device 20 of this embodiment includes, as functional components, a sales management unit 21, a salesperson evaluation unit 22, and a store evaluation unit 23. Server device 20 also includes, as storage media, a product master storage unit 101, a salesperson master storage unit 102, and a sales status storage unit 103.

[0031] Each of the functional blocks 21 to 23 can be configured by any of hardware, DSP (Digital Signal Processor), and software. For example, when configured by software, each of the functional blocks 21 to 23 is actually configured with a CPU, RAM, ROM, etc. of a computer, and is realized by the operation of a program (including an evaluation program) stored in a storage medium such as the RAM, ROM, hard disk, or semiconductor memory.

[0032] The product master storage unit 101 stores product master information related to a plurality of products for sale. FIG. 7 is a diagram showing an example of product master information stored in the product master storage unit 101. As shown in FIG. 7, the product master storage unit 101 stores information such as the product code, product name, product attributes, sales price, and product photo (or an address indicating the storage location) for each of a plurality of products for sale. The product attributes are information for identifying different attributes when different attributes exist for the same product. For example, the product attributes are the color and size of the product. Note that the information listed here is an example, and the product master information may include other information.

[0033] The salesperson master storage unit 102 stores salesperson master information related to a plurality of salespersons. Fig. 8 is a diagram showing an example of the salesperson master information stored in the salesperson master storage unit 102. As shown in Fig. 8, the salesperson master storage unit 102 stores information such as the salesperson code, name, height, store code, store name, and salesperson employee (or an address indicating the storage location) for each of a plurality of salespersons. Note that the information listed here is an example, and the salesperson master information may include other information.

[0034] The sales management unit 21 executes various processes required when selling products for sale on an EC site. This sales management unit 21 also has the functions of an information management unit within the scope of the claims, and executes processes related thereto. For example, the sales management unit 21 executes processes related to the generation and provision of a product list page (not shown), and processes related to the generation and provision of a product detail page exemplified in FIG. 5. Here, the sales management unit 21 generates a product list page and a product detail page using product master information stored in the product master storage unit 101. The product detail page is generated in response to either a transition from the product list page or a transition from the coordination posting page exemplified in FIG. 4.

[0035] The sales management unit 21 also executes various processes related to the implementation of sales promotion of the product to be sold (coordinate posting). That is, in response to a request from the product information acquisition unit 11 of the salesperson terminal 10, the sales management unit 21 retrieves and provides product information of the product desired by the salesperson from the product master information stored in the product master storage unit 101. The sales management unit 21 also accepts posting-related information transmitted by the information posting unit 12 of the salesperson terminal 10, and records this sequentially in the sales status storage unit 103 (function of the information management unit).

[0036] Fig. 9 is a diagram showing an example of post-related information stored in the sales status storage unit 103. Fig. 9 shows one record that stores post-related information, and each time the sales management unit 21 receives coordination information from the salesperson terminal 10, a record is added one by one.

[0037] As shown in Fig. 9, the sales status storage unit 103 stores the post-related information, which is made up of an association between a product code, a salesperson code, a store code, a coordinated photo, and a comment, in one record. The product code includes a plurality of product codes corresponding to a plurality of products included in the coordinated photo. The coordinated photo and the comment may be stored in a location separate from the record, and an address indicating the storage location may be stored in the record.

[0038] The posting related information shown in Fig. 9 is used as sales promotion management information for managing products promoted by a salesperson by associating product information indicating the product, salesperson information indicating the salesperson, and store information indicating the store to which the salesperson belongs. Note that the sales promotion management information may be stored separately from the posting related information. In this case, a posting code that can uniquely identify each piece of posting related information may be issued, and the posting code may be associated with a product code, a salesperson code, and a store code to configure the sales promotion management information.

[0039] The sales management unit 21 also executes processing related to the generation and provision of the post list page exemplified in Fig. 6. Here, the sales management unit 21 generates the post list page by using the coordinated photo, the salesperson code, and the store code among the post related information in Fig. 9 stored in the sales status storage unit 103, and the salesperson master information stored in the salesperson master storage unit 102.

[0040] The sales management unit 21 also executes processing related to the generation and provision of the coordinate posting page exemplified in Fig. 4. Here, the sales management unit 21 generates the coordinate posting page by using the posting related information of Fig. 9 stored in the sales status storage unit 103, the product master information stored in the product master storage unit 101, and the salesperson master information stored in the salesperson master storage unit 102.

[0041] Furthermore, the sales management unit 21 also executes processes related to the registration of products designated by the consumer in the shopping cart, and processes related to the payment of products registered in the shopping cart. That is, the sales management unit 21 also executes processes related to the purchase of products for sale, which is performed through access to the EC site from a consumer terminal (not shown). A consumer can view multiple products for sale on the EC site, select a desired product from among them, and perform a series of procedures to purchase it, and the sales management unit 21 executes the processes related to this series of procedures.

[0042] The sales management unit 21 records sales status information indicating the status of sales of products sold through the EC site in the sales status storage unit 103 (function of the information management unit). For example, when a consumer purchases a product for sale through the EC site, the sales management unit 21 records information indicating when and how many of the product for sale were sold, that is, information indicating the sales record of the product, in the sales status storage unit 103 as sales status information.

[0043] Here, when a product is registered in a shopping cart by transitioning from the coordination posting page shown in Fig. 4 to the product details page shown in Fig. 5, the salesperson code of the salesperson and the store code used when generating the coordination posting page are linked to the product code of the product. In this case, the sales management unit 21 records sales status information consisting of the product code, sale date, and sales quantity of the sold product in the sales status storage unit 103 in association with the salesperson code and store code of the salesperson who posted the coordination. In other words, the sales management unit 21 records sales status information (sales performance information) on products that the salesperson promoted among target products sold on the EC site in association with the salesperson code and store code included in the posting related information (sales promotion management information) in the sales status storage unit 103.

[0044] On the other hand, when a product is registered in a shopping cart by transitioning from a product list page (not shown) to the product details page shown in Fig. 5, the salesperson code and store code are not linked to the product code of the product. In this case, the sales management unit 21 records the product code, sale date, and sales quantity of the sold product as sales status information in the sales status storage unit 103, and does not associate it with the salesperson code and store code.

[0045] Fig. 10 is a diagram showing an example of sales status information (sales performance information) stored in the sales status storage unit 103. Fig. 10 shows one record that stores sales status information, and each time the sales management unit 21 detects that a product for sale has been purchased by a consumer, one record is added.

[0046] As shown in FIG. 10(a), the sales status storage unit 103 stores the product code, sale date, and sales quantity of a product sold after transitioning from the product list page to the product details page of FIG. 5 in one record as sales status information. Also, as shown in FIG. 10(b), the sales status storage unit 103 stores the product code, sale date, and sales quantity of a product sold after transitioning from the coordination posting page to the product details page of FIG. 5 in one record as sales status information, and also stores the salesperson code and store code in association with each other in the same record. The record shown in FIG. 10(b) can be said to be information in which sales status information (product code, sale date, sales quantity) indicating the sales status (sales performance) of a product on a company's EC site, salesperson information (salesperson code) indicating the salesperson who promoted the product, and store information (store code) indicating the store to which the salesperson belongs are associated.

[0047] The salesperson evaluation unit 22 evaluates each salesperson from the sales situation (sales performance of the product) of the product promoted by each salesperson, based on the association between the sales situation information indicating the sales situation of the product on the company's EC site and the salesperson information indicating the salesperson who promoted the product. For example, the salesperson evaluation unit 22 obtains an evaluation value of the sales performance of the salesperson per unit period, based on the sales situation information (product code, sales date, sales quantity) and the salesperson information (salesperson code) shown in Fig. 10(b). The unit period is a period to be evaluated (e.g., one month) of a predetermined time interval during which the salesperson evaluation unit 22 executes the process.

[0048] For example, at the beginning of each month, the salesperson evaluation unit 22 calculates the total sales of products sold based on the coordination posts of the salespersons in the previous month for each salesperson, and calculates the evaluation value of the salesperson by multiplying the total sales amount by a predetermined rate. The total sales of products sold based on coordination posts by a certain salesperson A1 can be calculated as follows. That is, one or more records in which the salesperson code of the salesperson A1 is recorded are extracted from the records of sales status information for the previous month stored in the sales status storage unit 103. Then, the sales price corresponding to the product code included in each extracted record is confirmed in the product master information, and the sales price is multiplied by the number of sales to calculate the sales for each record. Then, the sales calculated for each record are summed up to calculate the total sales for one month of the salesperson A1.

[0049] Here, the salesperson evaluation unit 22 may grant an incentive determined by a predetermined rule to the salesperson who promoted the product based on the sales performance specified for each salesperson who promoted the product. For example, the salesperson evaluation unit 22 may perform a process of setting an amount equivalent to the evaluation value of the salesperson calculated as above (a value obtained by multiplying the total sales per month by a predetermined rate (e.g., 3%)) to be paid as a salary or bonus.

[0050] Alternatively, the salesperson evaluation unit 22 may perform a process of awarding points determined by a predetermined rule based on the evaluation value calculated as described above. The content of the rule can be set arbitrarily. The points awarded here can be, for example, assessment points for personnel evaluation. Alternatively, they can be points having economic value that can be used in actual business transactions.

[0051] The salesperson evaluation unit 22 may also perform a process of awarding points calculated according to a predetermined rule based on the number of items sold. Here, the same fixed number of points may be awarded for each item sold, or different points may be awarded for different items.

[0052] The store evaluation unit 23 evaluates a store from the overall sales situation of the products promoted by each salesperson belonging to the store (total sales performance of each salesperson) based on the association between sales situation information indicating the sales situation of the products on the company's EC site, salesperson information indicating the salesperson who promoted the products, and store information indicating the store to which the salesperson belongs. For example, the salesperson evaluation unit 22 calculates an evaluation value for the store per unit period (e.g., one month) based on the sales situation information (product code, sale date, sales amount), salesperson information (salesperson code), and store information (store code) shown in Fig. 10(b).

[0053] For example, at the beginning of each month, the store evaluation unit 23 calculates the total sales of products sold based on the coordination posts of each salesperson belonging to the store during the previous month for each store, and calculates the evaluation value of the store by multiplying this total sales amount by a predetermined rate. The total sales of products sold based on the coordination posts of salespersons A1, A2, ... belonging to a certain store A can be calculated as follows. That is, the total sales per month for each of the salespersons A1, A2, ... is calculated as described above. Then, the total sales of each salesperson A1, A2, ... are further added up to calculate the total sales per month for store A based on the coordination posts of each salesperson A1, A2, ....

[0054] Here, the store evaluation unit 23 may grant an incentive determined by a predetermined rule to the budget set for the sale of products in the physical store based on the total sales performance specified for each salesperson belonging to the store. For example, the store evaluation unit 23 may add an amount equivalent to the evaluation value of the store calculated as above (a value obtained by multiplying the total sales per month by a predetermined rate (e.g., 20%)) as an incentive to the sales in the physical store for that month, and use the achievement rate of this added amount against the budget as the evaluation value of the store.

[0055] In this case, for example, if the budget for the month is 10 million yen, the sales at the physical store are 9 million yen, and the total sales based on outfit posts by each salesperson on the EC site are 6 million yen, then 6 million yen x 20% = 1.2 million yen will be added to the 9 million yen sales at the physical store as an incentive, and the budget achievement rate of 102% will be used as the evaluation value for the store. Although the 1.2 million yen is not the sales of products sold at Store A's physical store, it is considered to be an achievement obtained as a result of Store A approving or recommending the digital customer service of salespersons A1 and A2, and is reflected in the evaluation of Store A.

[0056] 11 is a schematic diagram for explaining an example of the processing contents of salesperson evaluation unit 22 and store evaluation unit 23. Here, it is assumed that a company operates two stores, Store A and Store B, and two salespersons, A1 and A2, belong to Store A, and two salespersons, B1 and B2, belong to Store B. It is assumed that the total sales per unit period for one or more products for sale sold through the coordination posting page of salesperson A1 of Store A is 3 million yen, the total sales of salesperson A2 of Store A is 2 million yen, the total sales of salesperson B1 of Store B is 500,000 yen, and the total sales of salesperson B2 of Store B is 1.5 million yen.

[0057] In this case, the salesperson evaluation unit 22 gives each of the salespeople A1, A2, B1, and B2 an incentive of, for example, an amount (90,000 yen, 60,000 yen, 15,000 yen, and 45,000 yen, respectively) obtained by multiplying the total sales of each of the salespeople A1 and A2 by a predetermined rate (e.g., 3%) or points equivalent thereto. Also, the store evaluation unit 23 adds, to the store A, an incentive of 1 million yen, which is an amount obtained by multiplying the total sales of 5 million yen based on the coordination posts by the salespeople A1 and A2 by a predetermined rate (e.g., 20%), to the sales at the actual store for the current month. Similarly, the store evaluation unit 23 adds, to the store B, an incentive of 400,000 yen, which is an amount obtained by multiplying the total sales of 2 million yen based on the coordination posts by the salespeople B1 and B2 by a predetermined rate (e.g., 20%), to the sales at the actual store for the current month.

[0058] As explained in detail above, in this embodiment, based on the association between sales status information indicating the sales status of products on a company's EC site and salesperson information indicating the salesperson who promoted the products, salespersons are individually evaluated based on the sales status of products promoted by each salesperson (products sold through the salesperson's coordination posting page), and based on the association between the sales status information, salesperson information, and store information indicating the store to which the salesperson belongs, the store is evaluated from the overall sales status of products (same as above) promoted by each salesperson belonging to the store.

[0059] According to this embodiment, which is configured in this manner, when a salesperson of a company that operates one or more physical stores and an EC site promotes products on the EC site (digital customer service through coordination posts), not only is the salesperson himself / herself evaluated based on the sales situation of the product, but the store to which the salesperson belongs is also evaluated based on the overall sales situation of the products that have been promoted by each salesperson belonging to the store.

[0060] In this way, according to this embodiment, since the fact that a salesperson sells a lot of products on an EC site through digital customer service leads to not only the evaluation of the salesperson but also the evaluation of the store, it is possible to prevent the store manager from restricting the implementation of digital customer service by the salesperson, that is, to prevent a negative factor that reduces the motivation of the salesperson to sell products on an EC site from working. This makes it possible to effectively utilize the motivation of the salesperson to sell more products and improve the sales performance of products.

[0061] In the above embodiment, the sales performance information showing the sales performance of the product is used as the sales status information, and the salesperson and the store are evaluated based on the sales performance information, but the present invention is not limited to this. For example, the evaluation may be performed using at least one of the sales performance information, information showing the implementation status of the sales promotion carried out by the salesperson (sales promotion status information), and information showing the consumer response status to the sales promotion (sales promotion response information). For example, the salesperson evaluation unit 22 may evaluate the salespersons individually based on at least one of the sales performance of the product promoted by each salesperson, the implementation status of the sales promotion, and the consumer response status, and the store evaluation unit 23 may evaluate the store based on the overall sales performance of the product promoted by each salesperson belonging to the store.

[0062] Here, the salesperson evaluation unit 22 and the store evaluation unit 23 can calculate the evaluation value using, for example, the sales performance information shown in (A), the sales promotion situation information shown in (B), and the sales promotion response information shown in (C) below. (A) Salesperson Sales: Total sales of the promotional products sold by the salesperson through coordination posts during a unit period (B) Number of content posts: The total number of outfit posts (C) Number of page views: Total number of page views for coordination posting pages

[0063] In the above embodiment, the sales promotion carried out by the salesperson is described as posting coordination pictures on the company's EC site, but the present invention is not limited to this. For example, the salesperson may post comments on the points and features of the products for sale from the salesperson's perspective on the EC site, or may post the products for sale (including coordination pictures) and comments on them on the salesperson's personal SNS (Instagram, Facebook, LINE, etc., all of which are registered trademarks).

[0064] In the above embodiment, the salesperson promotes sales on a company's EC website, but the present invention is not limited to this. For example, the website on which the salesperson promotes sales may be a promotional website created by the salesperson himself / herself.

[0065] 7 to 10 in the above embodiment, this is merely an example of a method for storing various information in the sales status storage unit 103, and is not limited to this. In short, it is sufficient that the various information is stored in a form that allows the association between the sales status information, salesperson information, and store information to be understood.

[0066] In the above embodiment, the example was described in which the products for sale were fashion-related products. However, the products for sale are not limited to this. Any products can be targeted. The products handled may be either physical products or services.

[0067] In addition, the above-mentioned embodiments are merely examples of the implementation of the present invention, and the technical scope of the present invention should not be interpreted as being limited thereby. In other words, the present invention can be implemented in various forms without departing from the gist or main characteristics thereof. [Explanation of symbols]

[0068] 10 Salesperson terminal 11 Product information acquisition department 12 Information Submission Department 20 Server device (evaluation device) 21 Sales Management Department (Information Management Department) 22 Salesperson Evaluation Department 23 Store Evaluation Department 101 Product master storage section 102 Salesperson master storage unit 103 Sales status memory unit

Claims

1. a salesperson evaluation unit that evaluates each salesperson individually based on sales of products promoted by each salesperson at one or more physical stores and an EC site, based on sales status information indicating sales at the EC site of products promoted by the salesperson at the physical stores of a company that operates the physical stores and the EC site through a sales promotion web page, and salesperson information indicating the salesperson who promoted the products, which is recorded in association with the sales status information; a store evaluation unit that evaluates the brick-and-mortar store from the total sales of products promoted by each salesperson belonging to the brick-and-mortar store through the sales promotion web page, based on the sales status information, the salesperson information, and store information indicating the brick-and-mortar store to which the salesperson belongs, the store evaluation unit being associated with the sales status information and recorded; the salesperson evaluation unit calculates an evaluation value of the salesperson per unit period based on a total salesperson sales, which is a total of sales of one or more products sold by the salesperson through the sales promotion web page during a predetermined unit period; The store evaluation unit obtains incentive-included sales by adding additional sales specified according to the total store sales based on the total store sales, which is the sum of the total sales by each salesperson during the specified unit period, to the total store sales, and calculates an achievement rate of the incentive-included sales against a budget per unit period set for the sale of products at the physical store as an evaluation value of the physical store. An evaluation device comprising:

2. A system comprising: a salesperson terminal used by a salesperson; and a server device connected to the salesperson terminal via a communication network; The server device includes: a salesperson evaluation unit that evaluates each salesperson individually based on sales of products promoted by each salesperson at one or more physical stores and an EC site, based on sales status information indicating sales at the EC site of products promoted by the salesperson at the physical stores of a company that operates the physical stores and the EC site through a sales promotion web page, and salesperson information indicating the salesperson who promoted the products, which is recorded in association with the sales status information; a store evaluation unit that evaluates the brick-and-mortar store from the total sales of products promoted by each salesperson belonging to the brick-and-mortar store through the sales promotion web page, based on the sales status information, the salesperson information, and store information indicating the brick-and-mortar store to which the salesperson belongs, the store evaluation unit being associated with the sales status information and recorded; the salesperson evaluation unit calculates an evaluation value of the salesperson per unit period based on a total salesperson sales, which is a total of sales of one or more products sold by the salesperson through the sales promotion web page during a predetermined unit period; The store evaluation unit obtains incentive-included sales by adding additional sales specified according to the total store sales based on the total store sales, which is the sum of the total sales by each salesperson during the specified unit period, to the total store sales, and calculates an achievement rate of the incentive-included sales against a budget per unit period set for the sale of products at the physical store as an evaluation value of the physical store.

13. An evaluation system comprising:

3. a salesperson evaluation means for evaluating each salesperson individually based on sales of products promoted by each salesperson at one or more physical stores and an EC site of a company, based on sales status information indicating sales at the EC site of products promoted by the salesperson at the physical stores through a sales promotion web page and salesperson information indicating the salesperson who promoted the products, which is recorded in association with the sales status information; and a store evaluation means for evaluating the brick-and-mortar store from the total sales of the products promoted by each salesperson belonging to the brick-and-mortar store through the sales promotion web page, based on the sales status information, the salesperson information, and store information indicating the brick-and-mortar store to which the salesperson belongs, which is recorded in association with the sales status information; The computer functions as the salesperson evaluation means calculates an evaluation value of the salesperson per unit period based on a total salesperson sales, which is a total of sales of one or more products sold by the salesperson through the sales promotion web page during a predetermined unit period; The store evaluation means calculates an incentive-included sales by adding additional sales, which is determined according to the total store sales based on the total store sales, which is the sum of the total sales by each salesperson during the specified unit period, to the total store sales, and calculates an achievement rate of the incentive-included sales against a budget per unit period set for the sale of products in the physical store as an evaluation value of the physical store.

23. An evaluation program comprising:

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