Method and program for supporting the provision of EC overseas and device using same

Abstract

To provide a method for supporting provision of EC abroad for making purchase from abroad more easily to promoting cross-border EC.SOLUTION: In a method for supporting provision of EC abroad, a second server receives, from a user terminal, a request for a module for supporting purchase from abroad of a commodity on an EC site provided by a first server. The module is to display an entry field for purchasing the commodity, together with a commodity page of the commodity, on a web browser of the user terminal, and according to a country where an access source of the user terminal is located, whether the module can be read in the user terminal is determined. If a result of the determination is affirmative, the second server generates the module according to setting information provided for the EC site and transmits the module to the user terminal.SELECTED DRAWING: Figure 6

Description

[Technical field]

[0001] The present invention relates to a method and program for supporting the provision of electronic commerce (EC) overseas, and an apparatus using the same. [Background technology]

[0002] In recent years, the spread of the Internet and smartphones has progressed rapidly, making it possible to access a wide variety of information borderlessly across national borders. There are many websites from which information can be obtained, and overseas access to websites that offer e-commerce (e-commerce sites) is also on the rise. Depending on the e-commerce site, even if it does not support foreign languages, there are cases in which a certain percentage of the accesses come from overseas. Summary of the Invention [Problem to be solved by the invention]

[0003] However, unlike websites that are aimed at disseminating information, e-commerce sites cannot achieve their purpose without also completing payment and delivery. Cross-border sales are not easy and often require major system modifications.

[0004] The present invention has been made in consideration of these problems, and its object is to promote cross-border e-commerce by making purchases from overseas easier in a method and program for supporting the provision of e-commerce overseas.

[0005] Another object of the present invention is to provide an apparatus for supporting the purchase of goods from overseas using the method or program. [Means for solving the problem]

[0006] In order to achieve this object, a first aspect of the present invention is a method for supporting the provision of e-commerce overseas, comprising the steps of: a user terminal displaying in a web browser a product page for a product sold on an e-commerce site, along with display elements for supporting the purchase of the product from overseas; a step in which the user terminal accepts input into an input field for purchasing the product from overseas, which input field is displayed when a part of the display element or a part of the display page is clicked or tapped; and a step in which, when an intention to purchase a product corresponding to the input is expressed, the user terminal transmits purchase information necessary for the inputted product purchase to a server other than the server providing the e-commerce site.

[0007] In addition, a second aspect of the present invention is characterized in that in the first aspect, when an intention to purchase a product corresponding to the input is expressed, the user terminal further includes a step of transitioning the web browser from the product page of the EC site to a website provided by the different server, and payment for the purchase of the product corresponding to the input is made from the website.

[0008] A third aspect of the present invention is characterized in that in the first or second aspect, the display element is displayed superimposed on the product page.

[0009] A fourth aspect of the present invention is characterized in that in the third aspect, the display element is fixedly displayed at a bottom of the web browser.

[0010] Furthermore, a fifth aspect of the present invention is characterized in that, in any one of the first to fourth aspects, the part of the display page is a button for selecting a product displayed on the display page as an item for purchase.

[0011] A sixth aspect of the present invention, in any one of the first to fifth aspects, is characterized in that the input field includes an input field for the quantity of the product.

[0012] A seventh aspect of the present invention, in any one of the first to sixth aspects, is characterized in that the input field includes an input field for at least one of a color and a size of the product.

[0013] Moreover, an eighth aspect of the present invention is characterized in that, in the seventh aspect, the input field includes a pull-down menu of at least one of the color and size of the product, and the options of the pull-down menu are determined based on the description contents of product page display information for displaying the product page.

[0014] A ninth aspect of the present invention, in any one of the sixth to eighth aspects, is characterized in that the input field is displayed in a pop-up window.

[0015] A tenth aspect of the present invention is the ninth aspect, characterized in that the pop-up window is displayed as a modal window.

[0016] An eleventh aspect of the present invention is characterized in that, in any one of the sixth to tenth aspects, the input field is displayed together with an image of the product.

[0017] A twelfth aspect of the present invention is characterized in that, in any one of the first to eleventh aspects, the part of the display element is a part other than a shopping cart icon included in the display element.

[0018] In addition, a thirteenth aspect of the present invention is characterized in that, in any one of the first to twelfth aspects, the business operator operating the different server is an entity that acts as a proxy purchaser for one or more products for which payment is made.

[0019] Furthermore, a 14th aspect of the present invention is characterized in that, in any of the 1st to 13th aspects, the display element is displayed by a first module that is loaded depending on the country from which the user terminal is accessed.

[0020] In addition, a 15th aspect of the present invention is characterized in that, in the 14th aspect, the input field is displayed by a second module that is loaded in accordance with an identifier given to the EC site or each of the product pages of the EC site.

[0021] Further, a 16th aspect of the present invention is characterized in that in the 15th aspect, the first module and the second module are loaded as a single JS file.

[0022] In addition, a 17th aspect of the present invention is a method for supporting the provision of e-commerce overseas, comprising the steps of: a user terminal displaying a product page for a product sold on an e-commerce site on a web browser; the user terminal accepting input into an input field for purchasing the product from overseas, which input field is displayed when a part of the product page is clicked or tapped; and, when an intention to purchase the product corresponding to the input is expressed, the user terminal transmitting purchase information necessary for the inputted product purchase to a server other than the server providing the e-commerce site.

[0023] In addition, an 18th aspect of the present invention is a program for causing a computer to execute a method for supporting the provision of e-commerce overseas, the method being characterized in that it includes the steps of: displaying on a web browser by the computer a display element for supporting the purchase of the product from overseas together with a product page for the product sold on an e-commerce site; accepting input by the computer into an input field for purchasing the product from overseas, which is displayed when a part of the display element or a part of the display page is clicked or tapped; and, when an intention to purchase the product corresponding to the input is expressed, transmitting purchase information necessary for the input to a server other than the server providing the e-commerce site by the computer.

[0024] In addition, a 19th aspect of the present invention is a method for supporting the purchase of products from overseas, comprising the steps of receiving a request from a user terminal for a module for supporting the purchase of products from an EC site from overseas, determining the country from which the user terminal is accessed and judging whether the module can be loaded, and if the result of the judgment is yes, sending to the user terminal a module for the EC site generated in accordance with setting information of the EC site, wherein the module displays, together with a product page for the product, an input field for purchasing the product from overseas in a web browser of the user terminal.

[0025] In addition, a twentieth aspect of the present invention is characterized in that, in the nineteenth aspect, the module displays display elements to assist in purchasing the product from overseas, overlaid on the product page.

[0026] A twenty-first aspect of the present invention is characterized in that in the nineteenth or twentieth aspect, the setting information describes a format of product page display information of the EC site.

[0027] A 22nd aspect of the present invention, in the 19th or 20th aspect, is characterized in that the setting information specifies whether or not fraudulent payment prevention is required on the EC site.

[0028] A 23rd aspect of the present invention is characterized in that, in the 22nd aspect, when the necessity is yes, the module includes a fraudulent payment prevention module.

[0029] In addition, a 24th aspect of the present invention is a program for causing a computer to execute a method for supporting the purchase of products from overseas, the method including the steps of receiving a request for a module for supporting the purchase of products from an EC site from overseas from a user terminal, determining the country from which the user terminal is accessed and judging whether the module can be loaded, and if the result of the judgment is yes, sending to the user terminal a module for the EC site generated in accordance with setting information of the EC site, wherein the module displays, together with a product page for the product, an input field for purchasing the product from overseas in a web browser of the user terminal.

[0030] In addition, a 25th aspect of the present invention is a device for supporting the purchase of products from overseas, which receives a request from a user terminal for a module for supporting the purchase of products from an EC site from overseas, determines the country from which the user terminal is accessed and judges whether the module can be loaded, and if the result of the judgment is yes, sends to the user terminal a module for the EC site generated in accordance with setting information of the EC site, and the module displays an input field for purchasing the product from overseas along with a product page for the product in a web browser of the user terminal. Effect of the Invention

[0031] According to one aspect of the present invention, overseas users can select products they wish to purchase on an e-commerce site in the same way as domestic users, while the e-commerce site takes on the burden of handling sales to the countries in which the overseas users are located, making cross-border e-commerce easily feasible. [Brief description of the drawings]

[0032] [Figure 1] FIG. 2 is a diagram for explaining a transaction realized using a method for supporting the provision of EC overseas according to one embodiment of the present invention. [Diagram 2] FIG. 13 is a diagram showing a banner for supporting the purchase of products from overseas, which is displayed by a program according to one embodiment of the present invention. [Diagram 3] FIG. 3 is a diagram showing an example of a modal window that is displayed when a part of the banner in FIG. 2 is clicked or tapped. [Figure 4] FIG. 4 shows the banner after input has been made in the modal window of FIG. 3. [Diagram 5] FIG. 5 is a diagram showing an example of a modal window that is displayed when the shopping cart icon in FIG. 4 is clicked or tapped. [Figure 6] FIG. 2 is a diagram showing information transmission between devices according to an embodiment of the present invention. [Figure 7] 1 is a flow diagram of a method for supporting overseas provision of EC according to one embodiment of the present invention. [Figure 8] FIG. 2 is a diagram showing an example of product page display information used in one embodiment of the present invention. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0033] Hereinafter, an embodiment of the present invention will be described in detail with reference to the drawings.

[0034] (First embodiment) 1 is a diagram for explaining a transaction realized by using a method for supporting the provision of EC overseas according to one embodiment of the present invention. A user terminal 100 of an overseas user requests a product page for a product sold on the EC site from a first server 110 that provides the EC site (S601). In response to the request, the first server 110 transmits product page display information for displaying the product page to the user terminal 100 (S602).

[0035] The product page display information may be in HTML format for displaying a web page. When the product page display information is read, a module 121 for supporting the purchase of the product on the EC site from overseas is requested to a second server 120 different from the first server 110 (S603).

[0036] As will be described later in detail, module 121 may be composed of a general-purpose module 121-1 and an individual module 121-2, and more specifically, may be a file written in Javascript (registered trademark) (hereinafter also referred to as "JS"), for example. Also, as will be described later, based on the IP address of user terminal 100, for example, by referring to the correspondence between the IP address of the terminal and the country in which the terminal is located, the country in which user terminal 100 is located from which the access originates can be determined, and whether or not module 121 can be loaded in user terminal 100 can be determined based on the result of the determination.

[0037] When the module 121 is loaded in the user terminal 100 (S604), the display screen of the user terminal 100 displays the above-mentioned product page together with a display element for supporting the purchase of the product from overseas (S701). The display element 210 can be displayed overlaid on the product page 200 (details to be displayed are omitted) as exemplified in Fig. 2, or more preferably, fixed at the bottom of the web browser. The display element 210 can be overlaid on the product page, for example, as a floating banner or a pop-up window.

[0038] When a part of the display element 210 is clicked or tapped while the product page 200 is displayed, the user terminal 100 displays an input field for purchasing the product from overseas (S702). The input field 310 can be displayed in a pop-up window 300 as exemplified in Fig. 3, and the pop-up window 300 may be displayed as a modal window that restricts operations on the parent window or parent screen until a response from the user is obtained. In Fig. 3, the pop-up window 300 is shown beyond the display screen of the user terminal 100, but this is because the area displayed when scrolled is also shown. The same applies to Fig. 5 mentioned below.

[0039] The input field 310 can be displayed not only when a part of the display element 210 is clicked or tapped, but also when an "Add to Cart" button (not shown) displayed on the product page 200 is clicked or tapped, that is, when a button for selecting a product displayed on the product page 200 as a purchase target is clicked or tapped. In an EC site, users are accustomed to the process of adding one or more products to a shopping cart, checking the contents of the shopping cart, and proceeding with the purchase, and it has been found that users often click or tap the "Add to Cart" button, which is a familiar UI, without noticing the presence of the display element 210, or even if they do notice it, they click or tap it. Therefore, even if the "Add to Cart" button displayed on the product page 200 is selected, it is possible to enable purchases from overseas by guiding the user to a purchase flow using the display element 210. There are a certain number of users who are unconditionally suspicious of additional display elements such as banners and pop-ups, and by associating the display element with an element displayed on the product page 200 in this way, it is possible to ease the user's wariness of the display element 210.

[0040] It is also possible to display the display element 210 for supporting overseas purchases near a button for selecting a product to purchase, such as an "Add to Cart" button. This can strengthen the association with the UI that the user is familiar with, and encourage the user to click or tap on the display element 210. One example is to place the display element 210 close to and below the "Add to Cart" button.

[0041] The input field 310 may include an input field 310-3 for inputting the quantity of the product, and if the input field 310-3 is displayed below the unit price of the product, it is possible to reduce uncertainty as to whether the amount is the total amount or the unit price.

[0042] The input field 310 may include at least one of a color input field 310-1 and a size input field 310-2. The color input field 310-1 and the size input field 310-2 may be in the form of a pull-down menu, and the options of the pull-down menu may be determined based on the description contents of the product page display information for displaying the product page 200, as described below. Since the format of the product page display information may differ for each EC site, an individual module 121-2 may be generated to perform analysis for each EC site, and may be executed in response to a click or tap of the display element 210. In addition to these, input fields for other items for identifying SKUs required for each EC site may be provided.

[0043] Considering that it is overseas users who will be purchasing the products, it is preferable to display the input field 310 together with an image 320 of the product in order to visually convey that the purchase procedure for the intended product is proceeding. The image 320 may be an image of the product alone or an image of the product being worn, or it may be an image captured from the product page 200. In many cases, multiple images are displayed within the product page 200, and it may not be easy to determine which image is the image of the product itself. By capturing the product page 200, it is possible to display the image 320 without making such a determination.

[0044] The user terminal 100 accepts an input to the displayed input field 310 in response to, for example, clicking or tapping the add button 330 for adding to a shopping cart (S703).

[0045] Once the input required for product selection has been made and stored locally in the user terminal 100, a display indicating that there are products to be purchased may be displayed in the display element 210. In the example of Fig. 4, a shopping cart icon 211 is displayed in the display element 210 together with the number of products to be purchased.

[0046] The display element 210 is displayed in the same manner even when transitioning to another product page, and when a part other than the shopping cart icon 211 is clicked or tapped on that page, the input field 310 similar to that in FIG. 3 is displayed, thereby facilitating the selection of multiple products. When transitioning to a top page or the like on an EC site, rather than a product page that explains individual products, the input field 310 is not displayed even when a part other than the shopping cart icon 211 is clicked or tapped, and for example, explanatory information explaining the procedure for purchasing from overseas using the display element 210 may be displayed. In order to show the difference in reaction to the user's operation on the display element 210, it is preferable to make the expression of the display element 210 different between the product page 200 and other pages.

[0047] When the user indicates his / her intention to proceed with the product purchase procedure by clicking or tapping on the shopping cart icon 211 or the number of products to be purchased, a confirmation screen 500 showing the contents of the shopping cart, i.e., the products to be purchased, is displayed, as shown in FIG. 5. If the products are the intended products on the confirmation screen 500, the user can move to a screen for inputting the delivery address by clicking or tapping on a button 510 for proceeding to the next step, and once the input of the delivery address information is complete, the user indicates his / her intention to proceed with the payment. These inputs and indications of intention may be made by transitioning to a different screen as shown in the figure, or may be made on the same screen. The total amount that the user agrees to pay here may be the total product price plus the usage fee for the proxy purchasing service, described below, etc.

[0048] The intention to proceed with the purchase procedure can also be considered to have been expressed by clicking or tapping on a shopping cart icon (not shown) displayed on product page 200. As described above, users are accustomed to the flow of adding one or more products to a shopping cart on an EC site, checking the contents of the shopping cart, and then proceeding with the purchase, and it has been found that users often click or tap on the shopping cart icon on product page 200 instead of the shopping cart icon 211 of display element 210. Therefore, even in such cases, it is possible to continue the purchase procedure by guiding the user to the purchase flow using display element 210.

[0049] When the user indicates his / her intention to proceed to payment, or when he / she indicates his / her intention to purchase the product corresponding to the input in the input field 310, the user terminal 100 transitions the web browser from the product page of the EC site to a website provided by a third server (not shown) different from the first server 110 that provides the EC site (S704). Here, the third server may be the same as the second server 120, but is not necessarily the same.

[0050] More specifically, when the user indicates his / her intention to proceed to payment, the user terminal 100 transmits the input purchase information required to purchase the product to the third server (S605). The purchase information is stored together with the order ID of each order in the third server or in a storage medium or storage device accessible therefrom, and includes product information about the selected product and delivery destination information about the delivery destination. The third server transmits the URL of a payment page specified by the order ID or a key corresponding thereto to the user terminal 100 as a transfer destination or transition destination (S606). In response to receiving the URL, the web browser of the user terminal 100 transitions to the above website.

[0051] In this embodiment, payment is made from the destination website, and the business operator of said website purchases the product on behalf of the user in order to support the provision of EC to overseas users. Based on the purchase information sent to the third server, the product is actually purchased from the EC site in the country where the operator of said EC site is located or in a country where delivery is possible, and the product is received at the user's delivery address. After receiving the product, said business operator or its designated contractor inspects and packs it, and delivers it to the overseas user.

[0052] As described above, users who access the EC site from overseas, more precisely, users who access the EC site from a country other than the country where the operator of the EC site is located or a country where the EC site can deliver, can select the product they wish to purchase on the EC site, and the payment procedure is not performed on the EC site but on a website operated by a purchasing agent that performs the payment procedure on behalf of the operator of the EC site, thereby enabling the operator of the EC site to widely meet the demand from overseas users without increasing the number of countries where the EC site can deliver. In particular, by using the method according to the present embodiment, the operator of the EC site can very easily handle cross-border transactions by simply embedding a line of code for loading the module 121 in each product page provided by the first server 110. Even overseas users can purchase products on an overseas EC site they have accessed for the first time without being required to make any special settings.

[0053] In addition to or instead of displaying the input field 310 in response to clicking or tapping on a part of the display element 210, it is possible to display the input field 310 in response to clicking or tapping on a part of the product page 200, for example, a button for selecting a product displayed on the product page 200 as a purchase target, thereby blocking the path for overseas users accessing from a specific country to make a payment directly on the EC site, and to ensure that the payment is made on the website provided by the third server to which the user is redirected. In this way, the risk of fraudulent payments from overseas, which many EC sites have difficulty dealing with, is assumed by the operator operating the third server, and EC sites that are unfamiliar with cross-border transactions can be protected from fraudulent payments. The same advantage can be obtained by displaying a confirmation screen 500 for the product to be purchased in response to clicking or tapping on a part of the product page 200, for example, a button for selecting a product displayed on the product page 200 as a purchase target.

[0054] Here, an example has been described in which the delivery information is entered on the EC site, but it is also possible to input the information on the payment page of the transition destination. However, in order to reduce the possibility of the accessing user abandoning the site due to the discomfort of "transitioning to another site," it is preferable to have the delivery information entered on the original EC site.

[0055] When the user indicates their intention to proceed with payment, the payment page URL is sent as the redirect destination, but in addition, an email containing the payment page URL may be sent to the user. In this way, the user can access the payment page even if the redirect is delayed or fails due to communication conditions, etc.

[0056] The above-mentioned user terminal 100 is a computer having a communication unit 101 such as a communication interface, a processing unit 102 such as a processor or CPU, and a memory unit 103 including a storage device or storage medium such as a memory or hard disk, and can be configured by executing a program in the processing unit 102 for performing all or part of the above-mentioned processing, and the program may include one or more programs, and can be recorded on a computer-readable storage medium to form a non-transitory program product.

[0057] It should be noted that in this specification, a "server" may be a single server or multiple servers that can communicate with each other over a computer network, and that a "program" executed on the server may include one or multiple programs executed on one or multiple servers. Each server has a communication unit, a processing unit, and a storage unit (not shown), similar to the user terminal 100.

[0058] It should also be noted that, absent the use of "only," such as "based only on," "in response to," or "only in the case of," the specification contemplates that additional information may also be taken into consideration.

[0059] Also, just to be clear, even if there is an aspect of a method, program, terminal, device, server or system (hereinafter referred to as a "method, etc.") that performs an operation different from that described in this specification, each aspect of the present invention is directed to an operation that is the same as any of the operations described in this specification, and the existence of an operation different from that described in this specification does not make the method, etc. outside the scope of each aspect of the present invention.

[0060] IP identification When the user terminal 100 requests the second server 120 for the module 121 (S603), the second server 120 determines whether or not to load the module 121 into the user terminal 100, depending on the IP address assigned to the user terminal 100. In addition to using the IP address assigned to the user terminal 100, if the user terminal 100 is a mobile terminal, the country of location can also be estimated based on GPS location information, location information of a wireless communication base station, etc.

[0061] As an example, if the country where the user terminal 100 is located, as estimated from the IP address, is the country where the operator of the EC site provided by the first server 110 is located, then if a purchase is made on the EC site, domestic delivery to the user terminal 100 is possible, and therefore module 121 is unnecessary. Similarly, if the country where the user terminal 100 is located is included in the countries where delivery is possible for the operator of the EC site, it can also be determined that module 121 is unnecessary.

[0062] In addition, the country where the user terminal 100 is located, which is estimated by the second server 120, may be a country where the EC site cannot sell the product depending on the product. For example, this may be due to trademark reasons, contractual reasons, etc. Even if there is an access from such a country where the product cannot be sold, it can be determined not to load the module 121. The second server 120 can hold a list of countries where the product cannot be sold for each product, and if there is a match, the module 121 can not be sent.

[0063] Alternatively, if there are countries in which a certain product cannot be sold, the product page display information for that product may specify the prohibited countries, and when module 121 is loaded, this specification may be checked, allowing user terminal 100 to determine whether or not the product can be sold. If the country in which user terminal 100 is located, estimated by second server 120, is included in module 121 or transmitted to user terminal 100 together with module 121, user terminal 100 may determine whether the country in which the terminal is located matches or does not match the prohibited countries. As an example, a product page may state: [US,IT] By making such a description, it is possible to specify the United States and Italy as countries where the product cannot be sold. If the product cannot be sold, the display element 210 is not displayed, or the display element 210 is displayed but an explanation such as "This product cannot be shipped to your country" is written on the display element 210. In the latter case where the display element 210 is displayed, it is preferable that the input field 310 for purchasing the product from overseas is not displayed even if the display element 210 is clicked or tapped.

[0064] Module When the user terminal 100 requests the second server 120 for the module 121 (S603), the second server 120 generates the module 121 adapted to the EC site accessed by the user terminal 100.

[0065] As an example, write the following JS script on the product page of the EC site. <script type="text / javascript" src="https: / / checkout-api.xxxx.jp / v1 / script?token=xyz">< / script>

[0066] Here, "checkout-api.xxxx.jp" indicates the second server 120, and "token=xyz" indicates that the identifier for identifying the EC site provided by the first server 110 is "xyz." Setting information for the EC site corresponding to the identifier is prepared in advance in the second server 120 or in a storage device or storage medium accessible from the second server 120, and a module 121 is generated according to the setting information.

[0067] That is, since the format of the product page display information may differ for each EC site, it is desirable to set which information is described in which part of the product page display information for each EC site. In the example shown in Fig. 8, color options are described in a section called "colorType.color", so by setting in this manner in the setting information, when module 121 operates on a product page, it becomes possible to dynamically display a pull-down menu for color input field 310-1 using the product page display information of the product page.

[0068] Also, the module 121 can describe a process for displaying the input field 310 when the "Add to Cart" button displayed on the product page 200 is clicked or tapped. The same applies when the shopping cart icon displayed on the product page 200 is clicked or tapped. More specifically, the "Add to Cart" button is generally <input type="button" value="Check" onclick="(カートに入れる動作)"> By rewriting the value of this onclick attribute to (the action of displaying the input field 210) when the module 121 is loaded in the user terminal 100, the user can be guided to a purchase flow using the display element 210.

[0069] A module for displaying the input field 310 or the confirmation screen 500 in response to clicking or tapping a part of the product page 200, for example a button for selecting a product displayed on the product page 200 as a purchase target, can include the necessity of fraudulent payment prevention in setting information for each EC site prepared in the second server 120 or a storage device or storage medium accessible therefrom, and can be loaded into the user terminal 100 as part of the individual module 121-2 if necessary. This module may be called a fraudulent payment prevention module. Alternatively, the necessity of fraudulent payment prevention may be specified in the product page display information of each product page, and the user terminal 100 may determine the necessity of fraudulent payment prevention by checking this specification when the individual module-212 is loaded.

[0070] In module 121, it is possible to distinguish between individual modules 121-2 that need to be generated for each EC site or for each product page of an EC site and general-purpose modules 121-1 that are common to each EC site, but these may also be treated as a single JS file.

[0071] Second Embodiment In the first embodiment, when an intention to purchase a product is expressed corresponding to an input in an input field 310 displayed on a product page of an EC site, the web browser of the user terminal 100 is redirected from the product page 200 of the EC site to a website provided by a third server different from the first server 110 that provides the EC site for payment. In the second embodiment, the purchase information required to purchase the entered product is still sent to the third server (corresponding to S605), but the third server does not transfer the information to the website, and payment is made from a pop-up window 300 displayed on the product page 200.

[0072] Although this may vary depending on the payment methods available on the EC site, some or all of the purchase information required to purchase the product, such as the product name or product ID, quantity, and price, is sent to a payment server (not shown) for payment, and if necessary, the business operator of the third server will wait for the payment to be completed and then purchase the product on the customer's behalf.

[0073] In this way, by making it possible to make payments directly from the EC site, the drop-off rate due to transitioning to another site can be reduced. However, this has the downside of complicating the settings on the second server 120 for each EC site, as it becomes necessary to include payment method information for calling up the settlement method in the setting information to be prepared for each EC site or product page. [Explanation of symbols]

[0074] 100 user terminals 101 Communications Department 102 Processing section 103 Storage section 110 First Server 120 Second Server 121 Modules 121-1 General purpose module 121-2 Individual Module 200 product pages 210 Display elements 211 Shopping Cart Icon 300 Pop-up Windows 310 Input field 310-1 Color input field 310-2 Size input field 310-3 Quantity input field 320 Product Images 330 Add button 500 Confirmation screen 510 Forward button

Claims

1. A method for supporting the purchase of goods from overseas, comprising: receiving, from a user terminal, a transmission request for a module for supporting overseas purchase of an item on an EC site; transmitting a module adapted to the EC site to the user terminal; determining a country from which the user terminal is accessed and sending the country to the user terminal; Including, When the operator of the EC site allows sales in the country where the product is located and an intention to purchase the product is expressed, the module transmits the purchase information necessary for purchasing the product that has been entered to purchase the product to a server different from the server that provides the EC site, which is a server of a business that purchases the product on behalf of the customer.

2. 2. The method of claim 1 , The determination is made based on the IP address of the user terminal.

3. A program for causing a computer to execute a method for supporting the purchase of goods from overseas, the method comprising: receiving, from a user terminal, a request to transmit a module for supporting the purchase of an item on an EC site from overseas; transmitting a module adapted to the EC site to the user terminal; determining a country from which the user terminal is accessed and sending the country to the user terminal; Including, When the operator of the EC site allows sales to the country where the customer is located and an intention to purchase a product is expressed, the module transmits the purchase information necessary for purchasing the product that has been entered to purchase the product to a server different from the server that provides the EC site, which is a server of a business that purchases the product on behalf of the customer.

4. 4. The method of claim 3, The determination is made based on the IP address of the user terminal.

5. A device for supporting the purchase of goods from overseas, comprising: receiving a transmission request for a module for supporting overseas purchase of products on an EC site from a user terminal; Transmitting a module adapted to the EC site to the user terminal; configured to determine a country from which the user terminal is accessed and transmit the country to the user terminal; When the operator of the EC site allows sales to the country where the customer is located and an intention to purchase a product is expressed, the module transmits the purchase information necessary for purchasing the product that has been entered to purchase the product to a server different from the server that provides the EC site, which is a server of a business that purchases the product on behalf of the customer.

6. A system for supporting the purchase of goods from overseas, A first server and a second server are provided, the first server is a server that provides an EC site, The second server comprises: receiving, from a user terminal, a transmission request for a module for supporting the purchase of a product on the EC site from overseas; Transmitting a module adapted to the EC site to the user terminal; configured to determine a country from which the user terminal is accessed and transmit the country to the user terminal; When the operator of the EC site allows sales to the country where the product is located and an intention to purchase the product is expressed, the module transmits the purchase information necessary for purchasing the product that has been entered to purchase the product to a third server different from the first server, which is the server of a business that purchases the product on behalf of the customer.

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