Target customer selection device

Abstract

To provide a target customer selection device, method and program capable of selecting customers who are likely to make a purchase for a product / service sold at a specified price. [Solution] The target customer selection device has a purchasing information storage means for storing personal identification information in association with personal information consisting of a combination of multiple item identification information and their item values, including purchased items and purchase prices; a target selection means for extracting information about individuals who have purchased a product for an amount within a predetermined range of a set price from the information stored in the purchasing information storage means; an item selection means for extracting a predetermined number of frequently occurring combinations of item identification information and their item values ​​from the personal information related to the information extracted by the target selection means; and a customer selection means for extracting personal identification information comprising the item identification information and the combination of its item values ​​extracted by the item selection means from the information stored in the purchasing information storage means.

Description

Technical Field

[0001] The present invention relates to a technique for extracting target customer information.

Background Art

[0002] An operator can obtain profits and become sustainable by selling products or providing services to customers. Therefore, the operator will be deeply concerned about how to increase profit opportunities.

[0003] Under such circumstances, there is an idea of increasing loyalty to the company and increasing profit opportunities by offering benefits to customers. For example, in Patent Document 1, when a user of a terminal device is determined to be a candidate extracted based on preset user attributes, a privilege granting system that transmits notification information including a link to a campaign screen showing a campaign guide to the terminal device is proposed.

Prior Art Documents

Patent Documents

[0004]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0005] However, in the above prior art, since it also costs to carry out sales promotion measures for customers, there is a problem that if sales promotion measures are carried out blindly based on the customer database, a huge cost burden will occur.

[0006] Therefore, in view of the above problems, an object of the present invention is to provide a target customer selection device that selects customers who are highly likely to take a purchase action for products or services sold at a predetermined price.

Means for Solving the Problems

[0007] One form of the target customer selection device to be disclosed includes purchase information storage means for associating and storing personal identification information with personal information composed of a combination of a plurality of item identification information and their item values, including the purchased goods and purchase prices related to the individual identified by the personal identification information, condition reception means for receiving a set price for one product, target selection means for extracting information about the individual who has purchased the one product at an amount within a predetermined range with respect to the set price from the information stored in the purchase information storage means, item selection means for extracting a predetermined number of combinations of the item identification information and their item values with high occurrence frequencies for the personal information related to the information extracted by the target selection means, and customer selection means for extracting personal identification information including the combinations of the item identification information and their item values extracted by the item selection means from the information stored in the purchase information storage means, and is characterized by having these components.

Advantages of the Invention

[0008] The disclosed target customer selection device can select customers who are highly likely to take a purchasing action for products and services sold at a predetermined price.

Brief Description of the Drawings

[0009]

Figure 1

Figure 2

Figure 3

Figure 4

Figure 5

Modes for Carrying Out the Invention

[0010] An embodiment for carrying out the present invention will be described with reference to the drawings. (Operating principle of the target customer selection device according to the present embodiment)

[0011] With reference to FIGS. 1 to 3, the operating principle of the target customer selection device (hereinafter simply referred to as "this device") 100 according to the present embodiment will be described. FIG. 1 is a diagram showing the connection relationship between this device 100 and other devices, and FIG. 2 is a functional block diagram of this device 100.

[0012] As shown in FIG. 1, this device 100 is connected to a POS (Point-Of-Sale) system 300 or the like via a communication network 310. The communication network 310 may be in a wireless form or a wired form. The POS (Point-Of-Sale) system 300 provides so-called purchase information to this device 100.

[0013] As shown in FIG. 2, this device 100 includes a purchase information storage means 110, a condition reception means 120, a target selection means 130, an item selection means 140, and a customer selection means 150.

[0014] The purchase information storage means 110 stores in association with each other personal identification information 220, purchase items 240 and purchase prices 250 regarding an individual 210 identified by the personal identification information 220, and personal information 230 composed of a combination of a plurality of item identification information 260 and their item values 270. The personal information 230 includes attribute information (age, gender, family composition, etc.) of the individual 210, purchase information (purchased goods / services, prices, dates, quantities, etc.), skin feature information, health index information (information obtained from a health check, etc.), questionnaire response information (responses to a price survey, etc.).

[0015] Figure 3 is a diagram showing an example of the purchase information storage means 110. As shown in Figure 3, the purchase information storage means 110 stores, for example, personal identification information 220: 100XX in association with personal information 230 such as age: 45 years old, gender: female, purchased goods: Cosmetics A, Food B, purchase price: 3,000 yen, 500 yen, purchase date: January 25th, January 30th, skin characteristic information: dry skin, health index information (neutral fat value): 175, etc.

[0016] Also, the purchase information storage means 110 stores, for example, personal identification information 220: 100YY in association with personal information 230 such as age: 52 years old, gender: female, purchased goods: Cosmetics C, Food B, purchase price: 2,500 yen, 250 yen, purchase date: March 1st, March 10th, skin characteristic information: dry skin, health index information (neutral fat value): 180, etc.

[0017] The condition reception means 120 receives a setting price 290 for one product 280. The condition reception means 120 receives the operating conditions of the apparatus 100. As shown in Figure 3, one product 280 is, for example, Food B, and one setting price 290 is, for example, 450 yen.

[0018] The target selection means 130 extracts information regarding an individual who has purchased one product 280 at an amount within a predetermined range with respect to one setting price 290 from the information stored in the purchase information storage means 110. The target selection means 130 extracts information regarding an individual who has purchased one product 280 at an amount of one setting price 290 ± α from the information stored in the purchase information storage means 110.

[0019] As shown in Figure 3, for example, when one product 280: Food B, one setting price 290: 450 yen, and the predetermined range is 50 yen, the target selection means 130 extracts information regarding the personal identification information 220: 100XX stored in the purchase information storage means 110. Also, for example, when one product 280: Cosmetics, one setting price 290: 2,700 yen, and the predetermined range is 500 yen, the target selection means 130 extracts information regarding the personal identification information 220: 100XX, 100YY stored in the purchase information storage means 110.

[0020] The item selection means 140 extracts a predetermined number of combinations of item identification information 260 with a high frequency of occurrence and its item value 270 for the personal information 230 regarding the information extracted by the target selection means 130.

[0021] As shown in FIG. 3, the item selection means 140 extracts, for example, three combinations in descending order of frequency of occurrence: the combination of item identification information 260: purchased goods and its item value 270: cosmetics, the combination of item identification information 260: age and its item value 270: 45 to 55 years old, and the combination of item identification information 260: skin information and its item value 270: dry skin.

[0022] The customer selection means 150 extracts personal identification information 220 including the combination of item identification information 260 and its item value 270 extracted by the item selection means 140 from the information stored in the purchase information storage means 110.

[0023] For example, when the combination of item identification information 260 and its item value 270 extracted by the item selection means 140 is the combination of item identification information 260: purchased goods and its item value 270: cosmetics, the customer selection means 150 extracts personal identification information 220: 100XX, 100YY, 100ZZ.

[0024] When the combination of item identification information 260 and its item value 270 extracted by the item selection means 140 is the combination of item identification information 260: purchased goods and its item value 270: cosmetics and the combination of item identification information 260: age and its item value 270: 45 to 55 years old, the customer selection means 150 extracts personal identification information 220: 100XX, 100YY. Note that the personal identification information 220 extracted by the customer selection means 150 is used as the target for sales promotion measures such as advertisements.

[0025] Based on the above operating principle, the apparatus 100 can select customers 210 who are likely to take a purchasing action for the goods and services 280 sold at a predetermined price. (Hardware Configuration of Target Customer Selection Device According to This Embodiment)

[0026] Using FIG. 4, a hardware configuration example of this device 100 will be described. FIG. 4 is a diagram showing an example of the hardware configuration of this device 100. As shown in FIG. 4, this device 100 includes a CPU (Central Processing Unit) 510, a ROM (Read-Only Memory) 520, a RAM (Random Access Memory) 530, an auxiliary storage device 540, a communication I / F 550, an input device 560, a display device 570, and a storage medium I / F 580.

[0027] The CPU 510 is a device that executes the program stored in the ROM 520, performs arithmetic processing on the data developed (loaded) into the RAM 530 according to the instructions of the program, and controls the entire device 100. The ROM 520 stores the programs and data executed by the CPU 510. The RAM 530 has the programs and data to be executed developed (loaded) when the CPU 510 executes the program stored in the ROM 520, and temporarily holds the arithmetic data during the arithmetic operation.

[0028] The auxiliary storage device 540 is a device that stores the OS (Operating System), which is basic software, and the application program according to this embodiment, together with related data. For example, it may be in a form including the purchase information storage means 110. The auxiliary storage device 540 is, for example, an HDD (Hard Disk Drive) or a flash memory.

[0029] The communication I / F 550 is an interface for connecting to a communication network 310 such as a wired / wireless LAN (Local Area Network) or the Internet, and performing data exchange with other devices (such as a POS system) 300 that provide a communication function.

[0030] The input device 560 is a device for inputting data into this device 100, such as a keyboard. The display device (output device) 570 is a device composed of an LCD (Liquid Crystal Display) or the like, and functions as a user interface when the user uses the functions of this device 100 or when performing various settings. The storage medium I / F 580 is an interface for transmitting and receiving data with a storage medium 590 such as a CD-ROM, a DVD-ROM, or a USB memory.

[0031] Each means of this device 100 may be realized in a form in which the CPU 510 executes a program corresponding to each means stored in the ROM 520 or the auxiliary storage device 540. Also, each means of this device 100 may be realized in a form in which the processing related to each means is realized as hardware. Further, it is also possible to have the program according to the present invention read from an external server device via the communication I / F 550, or to have the program according to the present invention read from the storage medium 590 via the storage medium I / F 580, and cause this device 100 to execute the program. (Example of processing by the target customer selection device according to the present embodiment) Using FIG. 5, the flow of the processing example by this device 100 will be described. FIG. 5 is a flowchart showing the flow of the processing example by this device 100.

[0032] In S10, the condition reception means 120 receives a single set price 290 for a single product 280. The condition reception means 120 receives the operating conditions of this device 100. As shown in FIG. 3, a single product 280 is, for example, food B, and a single set price 290 is, for example, 450 yen.

[0033] In S20, the target selection means 130 extracts information regarding an individual who has purchased a certain product 280 stored in the purchase information storage means 110 at an amount within a predetermined range with respect to a certain set price 290. The target selection means 130 extracts information regarding an individual who has purchased a certain product 280 at an amount of a certain set price 290 ± α from the information stored in the purchase information storage means 110.

[0034] As shown in FIG. 3, for example, when a certain product 280 is food B, a certain set price 290 is 450 yen, and the predetermined range is 50 yen, the target selection means 130 extracts information regarding the personal identification information 220: 100XX stored in the purchase information storage means 110. Also, for example, when a certain product 280 is cosmetics, a certain set price 290 is 2,700 yen, and the predetermined range is 500 yen, the target selection means 130 extracts information regarding the personal identification information 220: 100XX, 100YY stored in the purchase information storage means 110.

[0035] In S30, the item selection means 140 extracts a predetermined number of combinations of item identification information 260 with a high appearance frequency and its item value 270 for the personal information 230 regarding the information extracted in S20.

[0036] As shown in FIG. 3, the item selection means 140 extracts, for example, three combinations in descending order of appearance frequency: the combination of item identification information 260: purchased product and its item value 270: cosmetics, the combination of item identification information 260: age and its item value 270: 45 to 55 years old, and the combination of item identification information 260: skin information and its item value 270: dry skin.

[0037] In S40, the customer selection means 150 extracts personal identification information 220 including the combination of the item identification information 260 and its item value 270 extracted in S30 from the information stored in the purchase information storage means 110.

[0038] For example, when the combination of the item identification information 260 and its item value 270 extracted in S30 is the combination of item identification information 260: purchased goods and its item value 270: cosmetics, the customer selection means 150 extracts personal identification information 220: 100XX, 100YY, 100ZZ.

[0039] Also, when the combination of the item identification information 260 and its item value 270 extracted in S30 is the combination of item identification information 260: purchased goods and its item value 270: cosmetics, and the combination of item identification information 260: age and its item value 270: 45 to 55 years old, the customer selection means 150 extracts personal identification information 220: 100XX, 100YY. Note that the personal identification information 220 extracted by the customer selection means 150 is used as the target for sales promotion measures such as advertisements.

[0040] By performing the above-described processing, the apparatus 100 can select customers 210 who are highly likely to take a purchasing action with respect to the goods and services 280 sold at a predetermined price.

[0041] Although the embodiments of the present invention have been described in detail above, the present invention is not limited to such specific embodiments, and various modifications and changes are possible within the scope of the gist of the present invention described in the claims.

Explanation of Reference Numerals

[0042] 100 Target Customer Selection Apparatus 110 Purchase Information Storage Means 120 Condition Reception Means 130 Target Selection Means 140 Item Selection Means 150 Customer Selection Means 210 Individual 220 Personal Identification Information 230 Personal Information 240 Purchased Goods 250 Purchase Price 260 Item Identification Information Item value related to 270 item identification information 280 Product 290 Set price 300 POS (Point-Of-Sale) system 310 Communication network 510 CPU 520 ROM 530 RAM 540 Auxiliary storage device 550 Communication interface 560 Input device 570 Output device 580 Memory media interface 590 Memory media

Claims

1. a purchasing information storage means for storing personal identification information and personal information including purchased products and purchase prices relating to an individual identified by the personal identification information, the personal information being composed of a combination of a plurality of item identification information and their item values, in association with each other; A condition receiving means for receiving one set price for one product; a target selection means for extracting the personal information related to the individual who has purchased the one product at a price within a predetermined range with respect to the one set price, the personal information being stored in the purchase information storage means; an item selection means for extracting a predetermined number of combinations of the item identification information and its item value with a high occurrence frequency from the personal information extracted by the target selection means; a customer selection means for extracting, from the information stored in the purchasing information storage means, the personal identification information associated with the item identification information and the combination of item values ​​extracted by the item selection means.

2. A computer having a purchasing information storage means for storing personal identification information and personal information including purchased goods and purchase prices related to an individual identified by the personal identification information, the personal information being composed of a combination of a plurality of item identification information and their item values, A condition receiving means receives one set price for one product; A step in which a target selection means extracts the personal information related to the individual who has purchased the one product at a price within a predetermined range with respect to the one set price, the personal information being stored in the purchase information storage means; an item selection means extracting a predetermined number of combinations of the item identification information and its item value having a high occurrence frequency from the personal information extracted by the target selection means; A target customer selection method comprising: a step in which a customer selection means extracts, from the information stored in the purchasing information storage means, the personal identification information associated with the combination of the item identification information and its item values ​​extracted by the item selection means.

3. A target customer selection program for causing a computer to execute the method according to claim 2.

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