Information processing device, information processing system, sales promotion method and program

Abstract

To provide an information processing apparatus which facilitates a purchase in a store by presenting a commodity which is highly likely to be purchased, an information processing system, a sales promotion method, and a program.SOLUTION: A user information identifying unit 121 identifies a user who visits a store. A commodity information acquisition unit 122 identifies, as user purchase candidate commodity information, a commodity touched by a hand of the user or a commodity picked up by the user, on the basis of an image captured when the user touches the commodity or an image captured when the user picks up the commodity. A purchase information management unit 123 manages information on a user purchase candidate commodity, as user purchase candidate commodity information. A display device arranged in a position to be visually recognized by the user in the store displays the user purchase candidate commodity information for assisting the user to purchase the commodity. The purchase information management unit 123 sets the content of the user purchase candidate commodity information to be displayed for assisting the user to purchase the commodity, on the basis of the action of the user.SELECTED DRAWING: Figure 6

Description

[Technical field]

[0001] The present invention relates to an information processing device, an information processing system, a sales promotion method, and a program. [Background technology]

[0002] Online shopping is becoming more commonplace. Patent Document 1 discloses an electronic shopping system that can provide an atmosphere similar to that of shopping in a real store, even when shopping in a virtual store on the Internet. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] JP 2007-122248 A Summary of the Invention [Problem to be solved by the invention]

[0004] On the other hand, customers may have to go through a lot of trouble to purchase a product that they have touched or picked up in a physical store.

[0005] An object of the present invention is to provide an information processing device, an information processing system, a sales promotion method, and a program that can facilitate purchases at a store by presenting products that are likely to be purchased. [Means for solving the problem]

[0006] The information processing device of the present invention comprises a user information identification unit that identifies a user who has visited a store, a user candidate product information identification unit that identifies a product that the visiting user has touched or picked up as a candidate product for user purchase based on an image of the visiting user touching the product or picking up the product, and a purchase information management unit that manages information of the candidate product for user purchase as user candidate product information, and the user candidate product information is displayed on a display device provided in a position within the store that is visible to the user to assist the user in purchasing a product, and the purchase information management unit sets content of the user candidate product information to be displayed to assist the user in purchasing a product, based on the actions of the visiting user.

[0007] In addition, the information processing system of the present invention includes a user information identification unit that identifies a user who has visited a store, a user candidate product information identification unit that identifies a product that the user has touched or picked up as a candidate product for user purchase based on an image of the user touching the product or picking up the product, and a purchase information management unit that manages information of the candidate products for user purchase as user candidate product information, and the user candidate product information is displayed on a display device provided in a position within the store that is visible to the user to assist the user in purchasing a product, and the purchase information management unit sets content of the user candidate product information to be displayed to assist the user in purchasing a product, based on the actions of the user who has visited the store.

[0008] Furthermore, a sales promotion method according to the present invention is a sales promotion method executed by a sales promotion device, and includes a user information identification step of identifying a user who has visited a store, a user candidate product information identification step of identifying a product that the user has touched or picked up as a user candidate product for purchase based on an image of the user touching the product or picking up the product, and a purchase information management step of managing information of the user candidate product for purchase as user candidate product information, wherein the user candidate product information for purchase is displayed on a display device provided in a position within the store that is visible to the user, to assist the user in purchasing a product, and the purchase information management step sets content of the user candidate product information to be displayed to assist the user in purchasing a product, based on the actions of the user who has visited the store.

[0009] In addition, the program of the present invention causes a computer to execute a user information identification procedure for identifying a user who has visited a store, a user candidate product information identification procedure for identifying a product that the user has touched or picked up as a candidate product for user purchase based on an image of the user touching the product or picking up the product, and a purchase information management procedure for managing information of the candidate product for user purchase as user candidate product information, wherein the user candidate product information for user purchase is displayed on a display device provided in a position within the store that is visible to the user to assist the user in purchasing a product, and the purchase information management procedure sets content of the candidate product information for user purchase to be displayed to assist the user in purchasing a product based on the actions of the user who has visited the store. Effect of the Invention

[0010] The present invention provides an information processing device, an information processing system, a sales promotion method, and a program that can facilitate purchases at a store. [Brief description of the drawings]

[0011] [Figure 1]1 is a block diagram showing a schematic configuration of a sales promotion device 10 according to a first embodiment. [Diagram 2] 4 is a flowchart showing the processing steps of a sales promotion method of the sales promotion device 10 in accordance with the first embodiment. [Diagram 3] 1 is a diagram showing how a camera 20 according to the first embodiment captures an image of a user 6 in front of a product shelf 40. FIG. [Figure 4] 1 is a diagram showing how camera 20 according to the first embodiment images user 6 in front of cash register 70. FIG. [Diagram 5] 2 is a diagram showing a display screen 31 of the cash register terminal 30 according to the first embodiment. FIG. [Figure 6] 2 is a block diagram showing a detailed configuration of an information processing unit 120 according to the first embodiment. FIG. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0012] (First embodiment of the invention) Next, the sales promotion device according to the first embodiment will be described with reference to the drawings. The sales promotion device of this embodiment 1 recognizes products that a user (customer) touches in a store and registers them as potential purchase products for that user, allowing the user to purchase the products either at the store or over the Internet.

[0013] First, the configuration of the sales promotion device according to the first embodiment will be described. FIG. 1 is a block diagram showing a schematic configuration of a sales promotion device 10 according to the first embodiment. A sales promotion device 10 is a server installed in a store 1, and is connected to a camera 20 and a cash register terminal 30 in the store 1 via a signal line, and is also connected to a user's mobile terminal 3 outside the store 1, a user's home personal computer (PC) 4, other stores 5, etc. via a network 2. The network 2 is, for example, the Internet.

[0014] The sales promotion device 10 includes an input unit 110, an information processing unit 120, a storage unit 130, an output unit 140, and the like. The input unit 110 inputs still or video images of the user or of a product touched by the user, captured by the camera 20, from the camera 20. The input unit 110 also inputs the user's purchase information, delivery instruction information, and the like from the cash register terminal 30, or from the user's mobile terminal 3, home computer 4, terminal of another store 5, or the like via the network 2.

[0015] The information processing unit 120 recognizes the user or the product that the user touched based on the image input by the input unit 110, and acquires information on the recognized user or product. The information processing unit 120 also searches the storage unit 130 for information on products related to the product that the user touched. The information processing unit 120 also performs billing and delivery arrangements based on the user's purchase information and delivery instruction information input by the input unit 110.

[0016] The storage unit 130 is, for example, a database, and stores, for each user, information such as attributes such as name and gender, an image, purchase candidate product group data, related product group data, etc. The storage unit 130 also stores, for each product handled in the store 1, information such as attributes such as product name and price, an image, related products, etc.

[0017] When a user comes to pay, the output unit 140 displays the user's candidate product group data and related product group data on the cash register terminal 30. In addition, when a user accesses the sales promotion device 10 via the network 2 from a mobile terminal 3, a home computer 4, a terminal in another store 5, etc., the output unit 140 outputs and returns the user's candidate product group data and related product group data.

[0018] Each of the components realized by the sales promotion device 10 can be realized, for example, by executing a program under the control of an arithmetic unit (not shown) included in the sales promotion device 10, which is a computer. More specifically, the sales promotion device 10 loads a program stored in the storage unit 130 into a main storage device (not shown) and executes the program under the control of the arithmetic unit. Also, each of the components is not limited to being realized by software using a program, and may be realized by any combination of hardware, firmware, and software.

[0019] The above-mentioned program can be stored and provided to a computer using various types of non-transitory computer readable media. The non-transitory computer readable media includes various types of tangible storage media. Examples of the non-transitory computer readable media include magnetic recording media (e.g., flexible disks, magnetic tapes, hard disk drives), magneto-optical recording media (e.g., magneto-optical disks), CD-ROMs (Read Only Memory), CD-Rs, CD-R / Ws, and semiconductor memories (e.g., mask ROMs, PROMs (Programmable ROMs), EPROMs (Erasable PROMs), flash ROMs, and RAMs (random access memories)).

[0020] The program may be provided to the computer by various types of transitory computer readable media. Examples of the transitory computer readable medium include an electric signal, an optical signal, and an electromagnetic wave. The transitory computer readable medium may provide the program to the computer via a wired communication path such as an electric wire and an optical fiber, or via a wireless communication path.

[0021] Next, the operation of the sales promotion device 10 according to the first embodiment will be described. Fig. 2 is a flowchart showing the processing steps of the sales promotion method of the sales promotion device 10 according to the present embodiment 1. Fig. 3 is a diagram showing how the camera 20 according to the present embodiment 1 captures an image of a user (customer) 6 in front of a product shelf 40. The sales promotion device 10 starts processing when the store 1 opens.

[0022] When the camera 20 captures an image of a user 6 standing in front of a product shelf 40 and selecting a wine 50, the image is sent to the information processing unit 120 via the input unit 110. The cameras 20 are installed near each product shelf 40. The information processing unit 120 performs pattern matching between the image of the user 6 captured by the camera 20 and the images of each user stored in the storage unit 130 to identify the user 6 standing in front of the product shelf 40 (step S10). Images of each user are captured from multiple viewpoints when the user registers as a member or enters the store on the day, and are registered and stored in the storage unit 130.

[0023] An image of the wine 51 picked up by the user 6 or an image of the wine 52 (not shown) touched by the user 6 is also sent to the information processing unit 120 (step S20). The wine 51 picked up by the user 6 and the wine 52 touched by the user 6 are thereafter treated as a "candidate product for purchase" for the user 6. A candidate product for purchase is a product that the user 6 is likely to purchase.

[0024] The information processing unit 120 performs pattern matching between the image of the wine 51 picked up by the user 6 or the image of the wine 52 touched by the user 6 and the images of each product stored in the storage unit 130 to identify the wines 51, 52 and acquire information about the wines 51, 52 (step S30). Images of each product are also captured from multiple viewpoints in advance and registered and stored in the storage unit 130.

[0025] Incidentally, the user 6, the wines 51 and 52, the action of the user 6 picking up the wines, the action of the user 6 touching the wines, etc. can be sufficiently identified using current image recognition technology. Additionally, the user 6 and the wines 51 and 52 can be identified by short-range communication technology such as RFID.

[0026] The information processing unit 120 adds the acquired information on the wines 51 and 52 to the purchase candidate product group data of the user 6 stored in the storage unit 130 (step S40). The purchase candidate product group data is a collection of information on products that the user has picked up or touched, and is a collection of information on products that the user is likely to purchase.

[0027] Furthermore, the information processing unit 120 searches for and acquires information on related products of the wines 51 and 52 stored in the storage unit 130 (step S50). Related products are products that are recommended to be purchased together with each product handled by the store 1. For example, cheese and wine cellars are registered as related products of the wines 51 and 52.

[0028] The information processing unit 120 adds the acquired related product information to the related product group data of the user 6 stored in the storage unit 130 (step S60). The related product group data is a collection of information on products related to the product that the user has picked up or touched, and is a collection of information on products that the store 1 recommends the user to purchase.

[0029] Next, the information processing unit 120 determines whether the user 6 has come to the register to make a payment (step S70). 4 is a diagram showing how camera 20 according to the first embodiment captures an image of user 6 in front of cash register 70. Information processing unit 120 performs pattern matching between the image captured by camera 20 and the image of user 6 stored in storage unit 130 to determine whether user 6 has come to cash register 70 to make a payment. If information processing unit 120 determines that user 6 has not come to make a payment (No in step S70), it returns to step S10 and repeats the processes of steps S10 to S70.

[0030] On the other hand, when the information processing unit 120 determines that the user 6 has come to pay (Yes in step S70), it displays the purchase candidate product group data and related product group data on the register terminal 30 installed at the register 70 (step S60). The register terminal 30 is, for example, a touch panel.

[0031] FIG. 5 is a diagram showing a display screen 31 of the cash register terminal 30 according to the first embodiment. The display screen 31 displays the product name, product number (product code), price, and other information of each product in a list format, with the purchase candidate product group data 32 as a "candidate product for purchase" and the related product group data 33 as a "recommended product". Images of the products can also be displayed on the display screen 31. When the user 6 first comes to the cash register 70, the "quantity" and "purchase" columns are blank, but they are filled in when a store clerk (not shown) passes the product in the basket 60 through the cash register terminal 30, or when the user 6 operates the cash register terminal 30 to complete the purchase procedure, even if the product is not in the basket 60. Similarly, the "delivery" column is blank at first, but is filled in when the user 6 operates the cash register terminal 30 to instruct the delivery of the product.

[0032] Next, when the transaction is completed, the information processing unit 120 acquires the purchase information and delivery information of the user 6 (step S90), and performs billing and arrangements for delivery (step S100). This completes the process of purchasing the product that the user 6 touched in the actual store 1 at the store 1. The user 6 can purchase the product that he or she picked up or touched in the store 1 but hesitated to purchase because it was large or heavy, without putting it in the basket 60, and have it delivered.

[0033] In addition, the sales promotion device 10 in this embodiment 1 is also equipped with a web mail order payment function that supports online shopping, and as described above, is connected via the network 2 to users' mobile terminals 3 outside the store 1, home computers 4, terminals of other stores 5, etc., and when a user 6 accesses the device via the network 2 from a mobile terminal 3, etc., it outputs and returns purchase candidate product group data and related product group data to the terminal 3, etc.

[0034] Therefore, the user 6 can display on the mobile terminal 3 or the like a screen similar to the display screen 31 of the cash register terminal 30 shown in Fig. 5, and can operate the terminal 3 or the like to carry out the product purchase procedure and to instruct the product to be delivered. After that, the information processing unit 120 acquires the purchase information and delivery information of the user 6, and performs billing and delivery arrangements, just as in the case of the store 1.

[0035] This completes the process of purchasing, on the Internet, a product that the user 6 touched in the actual store 1. The user 6 can easily purchase a product that he or she picked up or touched in the store 1 but gave up on purchasing at a later date without having to go through the trouble of searching for the product at home or on the go.

[0036] The information processing unit 120 according to the first embodiment may include a processing unit for each function that it performs. 6 is a block diagram showing a detailed configuration of information processing unit 120 according to embodiment 1. Information processing unit 120 includes user information acquiring unit 121, product information acquiring unit 122, purchase information managing unit 123, and the like.

[0037] The user information acquisition unit 121 performs image recognition on the image captured by the camera 20 to identify the user 6 and acquires information about the user 6. The user information acquisition unit 121 also performs image recognition on the image captured by the camera 20 to identify the actions of the user 6. The user information acquisition unit 121 also performs voice recognition on the speech of the user 6 collected by a microphone (not shown). The product information acquisition unit 122 recognizes an image of the user 6 touching a product with his / her hand, identifies the product that the user 6 has touched with his / her hand, and acquires information about the product.

[0038] The purchase information management unit 123 manages candidate product data for each user, and adds or deletes the candidate product data based on the user's actions such as touching a product or picking up a product. The purchase information management unit 123 also manages related product data for each user, and acquires information on products related to a product that the user 6 has touched, and adds it to the related product data. The purchase information management unit 123 also acquires purchase information and delivery information for the user 6, and performs billing and delivery arrangements.

[0039] As described above, the sales promotion device 10 according to the first embodiment includes a storage unit 130 that stores user information and images and information of products, a user information acquisition unit 121 that identifies a user 6 who has visited a store, a product information acquisition unit 122 that identifies a product 51 touched by the user 6 who has visited the store based on an image of the product 51 when the user 6 touches the product 51 and acquires information on the product 51 that the user has touched, and a purchase information management unit 123 that manages purchase candidate product data for each user and adds the acquired information on the product 51 to the purchase candidate product data of the identified user 6. With this configuration, the product 51 that has been touched in an actual store 1 can be easily purchased at the store 1 or on the Internet.

[0040] In addition, in the sales promotion device 10 according to this embodiment 1, the memory unit 130 further stores information on related products that are related to each product, and the purchase information management unit 123 further manages related product data for each user, and preferably searches for information on related products that correspond to the acquired information on the product 51 and adds it to the related product data of the identified user 6.

[0041] In addition, in the sales promotion device 10 of this embodiment 1, it is preferable that the purchase information management unit 123 outputs purchase candidate product data when the identified user 6 comes to pay or when the identified user 6 requests information via the network 2.

[0042] (Other embodiments of the invention) The present invention is not limited to the above-mentioned first embodiment, and can be modified as appropriate without departing from the spirit and scope of the present invention. For example, in the sales promotion device 10 of embodiment 1, the camera 20 is installed near each product shelf 40, but the camera 20 may be installed in a different location, such as in a basket 60.

[0043] Furthermore, in the sales promotion device 10 according to the first embodiment, when the user 6 touches a product or picks up a product, it is determined that the user 6 is highly likely to purchase the product. However, when the user 6 performs other actions, it may be determined that the user 6 is highly likely to purchase the product. Possible other actions include putting the product in the basket 60 even once, holding the product up high, pointing at the product, picking up the product and looking at it for a long time, uttering the words "I'll buy it," and so on. These actions and utterances can be sufficiently identified using current image recognition technology and voice recognition technology.

[0044] Furthermore, in the sales promotion device 10 according to embodiment 1, when the user 6 touches the product or picks up the product, it is determined that the user 6 is highly likely to purchase the product. However, the sales promotion device 10 may further determine the user 6's willingness to purchase the product based on the other actions described above, and may rearrange the display order of the products in the candidate product group data and related product group data displayed on the cash register terminal 30, the user's mobile terminal 3, etc. based on the determined willingness to purchase of the user 6.

[0045] Furthermore, in the sales promotion device 10 according to the first embodiment, when the user 6 touches a product or picks up the product, it is determined that the user 6 is highly likely to purchase the product, but it may also be determined that the user 6 is less likely to purchase the product when the user 6 makes a specific motion or utters a specific sound after touching the product or picking up the product, and the information on the product may not be added to the candidate product group data or the information on the product may be deleted from the candidate product group data. Examples of the specific motion or utterance include returning the product to the shelf or uttering "I won't buy it."

[0046] In addition, in the sales promotion device 10 of embodiment 1, the display of purchase candidate product group data and related product group data and the accounting procedures in the store 1 are performed by the cash register terminal 30, but a display device may be provided on the product shelf 40 and the display of purchase candidate product group data and related product group data and the accounting procedures may be performed by the display device.

[0047] Furthermore, although the sales promotion device 10 according to the first embodiment is installed inside the store 1, the sales promotion device 10 may be installed outside the store 1, or may be installed separately inside and outside the store 1. The sales promotion device 10 according to the first embodiment may be configured as an information processing device or an information processing system.

[0048] As described above, in the sales promotion device 10 according to other embodiments, it is preferable that the purchase information management unit 123 sets the display order of the information of the acquired products 51 when displaying the purchase candidate product data based on a specific action of the user 6 who visits the store.

[0049] In addition, in other embodiments of the sales promotion device 10, it is preferable that the purchase information management unit 123 does not add the information of the acquired product 51 to the candidate product information based on a specific action of the user 6 who visits the store, or deletes the information of the acquired product 51 from the candidate product information. In addition, in the sales promotion device 10 according to another embodiment, the specific action preferably includes an utterance by the user 6 who visits the store.

[0050] In addition, an information processing device in another embodiment includes a memory unit that stores user information and product images and information, a user information acquisition unit that acquires information identifying a user who has visited a store, a product information acquisition unit that identifies a product that has been touched by a user who has visited the store based on an image of the user touching the product and acquires information about the touched product, and a purchase information management unit that manages candidate product data for each user and adds the acquired product information to the candidate product data for the identified user.

[0051] In addition, an information processing system according to another embodiment includes a sales promotion device having a user information acquisition unit that identifies a user who visits a store, and a product information acquisition unit that identifies a product that the user has touched based on an image of the product touched by the user and acquires information about the product that has been touched, and an information processing device having a memory unit that stores user information and product images and information, and a purchase information management unit that manages candidate product data for purchase for each user and adds the acquired product information to the candidate product data for the identified user.

[0052] A part or all of the above-described embodiments can be described as, but is not limited to, the following supplementary notes. (Appendix 1) A storage unit that stores user information and product images and information; A user information acquisition unit that identifies a user who visits the store; a product information acquisition unit that identifies a product touched by the user based on an image of the product touched by the user who has visited the store and acquires information about the product touched by the user; a purchase information management unit that manages purchase candidate product data for each user and adds the acquired product information to the purchase candidate product data of the identified user; A sales promotion device comprising: (Appendix 2) A sales promotion device as described in Appendix 1, wherein the purchase information management unit sets the display order of the acquired product information when displaying the purchase candidate product data based on a specific action of the user who visits the store. (Appendix 3) The sales promotion device according to claim 1 or 2, wherein the purchase information management unit does not add the acquired product information to the candidate product information based on a specific action of the user who visited the store, or deletes the acquired product information from the candidate product information. (Appendix 4) 4. The sales promotion device according to claim 2 or 3, wherein the specific action includes a vocalization by the user who visits the store. (Appendix 5) The storage unit further stores information on related products that are related products to each product, The sales promotion device described in any one of Appendix 1 to Appendix 4, wherein the purchase information management unit further manages related product data for each user, searches for information on related products corresponding to the acquired product information, and adds it to the related product data of the identified user. (Appendix 6) A sales promotion device as described in any one of Appendix 1 to Appendix 5, wherein the purchase information management unit outputs purchase candidate product data when the identified user comes to pay or when the identified user requests information via a network. (Appendix 7) A storage unit that stores user information and product images and information; A user information acquisition unit that acquires information identifying a user who has visited the store; a product information acquisition unit that identifies a product touched by the user based on an image of the product touched by the user who has visited the store and acquires information about the product touched by the user; a purchase information management unit that manages purchase candidate product data for each user and adds the acquired product information to the purchase candidate product data of the identified user; An information processing device comprising: (Appendix 8) A user information acquisition unit that identifies a user who visits the store; a sales promotion device including a product information acquisition unit that identifies a product touched by the user based on an image of the user touching the product and acquires information about the product touched by the user; A storage unit that stores user information and product images and information; an information processing device having a purchase information management unit that manages purchase candidate product data for each user and adds information on the acquired products to the purchase candidate product data of the identified user; An information processing system comprising: (Appendix 9) A sales promotion method executed by a sales promotion device, comprising: storing user information and product images and information; Managing purchase candidate product data for each user; A step of identifying a user who visits the store; identifying a product touched by the user based on an image of the product touched by the user when the user comes to the store and acquiring information about the product touched by the user; adding the acquired product information to purchase candidate product data of the identified user; A sales promotion method having the above structure. (Appendix 10) On the computer, storing user information and product images and information; A procedure for managing purchase candidate product data for each user; A procedure for identifying a user who visits a store; a step of identifying a product touched by the user based on an image of the product touched by the user who visited the store, and acquiring information about the product touched by the user; adding the acquired product information to purchase candidate product data of the identified user; A program for executing the above. [Explanation of symbols]

[0053] 1 store 2 Network 3 User mobile device 4 User home computer 5 Other stores 10 Sales promotion devices 20 Camera 30 Cashier terminal 110 Input section 120 Information Processing Section 121 User information acquisition unit 122 Product Information Acquisition Department 123 Purchasing Information Management Department 130 Storage section 140 Output section

Claims

1. A user information identification unit that identifies a user who visits the store; a user purchase candidate product information identification unit that identifies a product that the user has touched or picked up as a user purchase candidate product based on an image of the user touching or picking up the product; a purchase information management unit that manages information on the user's purchase candidate products as user's purchase candidate product information; The user's purchase candidate product information is displayed on a display device provided in a position visible to the user in the store to assist the user in purchasing a product; the purchase information management unit sets a display order of the user's purchase candidate product information to be displayed to support the user in purchasing a product based on the action of the user who has visited the store; Information processing device.

2. The information processing apparatus according to claim 1 , further comprising an output unit configured to output the user purchase candidate product information to a mobile terminal in response to access from the mobile terminal of the user who has visited the store.

3. The information processing device according to claim 1 , wherein the purchase information management unit includes a display control unit that controls display of the user purchase candidate product information on the display device when the user visits the store and makes a payment.

4. The information processing device according to any one of claims 1 to 3, wherein the purchase information management unit deletes information about products that the visiting user has returned to the shelf from the user's purchase candidate product information, and controls the display of information to assist the user in purchasing products based on the actions of the visiting user.

5. The information processing device according to claim 1 , wherein the user's actions include an utterance by the user who has visited the store.

6. The information processing device according to claim 1 , wherein the purchase information management unit searches for information on related products corresponding to the user's candidate product for purchase, and manages the information as information on related products of the user who has visited the store.

7. A user information identification unit that identifies a user who visits the store; a user purchase candidate product information identification unit that identifies a product that the user has touched or picked up as a user purchase candidate product based on an image of the user touching or picking up the product; a purchase information management unit that manages information on the user's purchase candidate products as user's purchase candidate product information; The user's purchase candidate product information is displayed on a display device provided in a position visible to the user in the store to assist the user in purchasing a product; the purchase information management unit sets a display order of the user's purchase candidate product information to be displayed to support the user in purchasing a product based on the action of the user who has visited the store; Information processing system.

8. A sales promotion method executed by a sales promotion device, comprising: A user information identification step for identifying a user who has visited the store; a user purchase candidate product information identification step of identifying a product that the user touched or picked up as a user purchase candidate product based on an image of the user touching or picking up the product; a purchase information management step of managing information on the user's purchase candidate product as user's purchase candidate product information; The user's purchase candidate product information is displayed on a display device provided in a position visible to the user in the store to assist the user in purchasing a product; In the purchase information management step, a display order of the user's purchase candidate product information to be displayed for supporting the user in purchasing a product is set based on the action of the user who has visited the store. Sales promotion methods.

9. On the computer, A user information identification step for identifying a user who has visited the store; a user purchase candidate product information identification step of identifying a product that the user has touched or picked up as a user purchase candidate product based on an image of the user touching or picking up the product; a purchase information management procedure for managing information on the user's purchase candidate products as user purchase candidate product information; The user's purchase candidate product information is displayed on a display device provided in a position visible to the user in the store to assist the user in purchasing a product; In the purchase information management step, a display order of the user's purchase candidate product information to be displayed to assist the user in purchasing a product is set based on the user's behavior when the user visits the store. program.

Images