Server device, its control method, program, and system

Abstract

The present invention aims to suitably process the received advertisement content according to, for example, a digital signage that displays the received advertisement content. 【Solution means】This server device provides a user interface to a client device, and through the user interface, acquires advertisement content to be displayed on a display device and information regarding the display device selected by the user, and processes the advertisement content according to the information regarding the display device to generate display content corresponding to the display device selected by the user.

Description

Technical Field

[0001] The present invention relates to a server device, a control method, a program, and a system related to digital signage.

Background Art

[0002] Digital signage (electronic billboard) is known as a display device installed outdoors such as on the wall surface of a building. Various advertisements are displayed on the digital signage. Patent Document 1 proposes to divide the screen of the display device into a main area and a candidate area and display content in each area in order to provide content with a high appeal effect to targets within the effective range.

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] However, the above prior art has the following problems. For example, in the above prior art, the screen of the digital signage is divided into a plurality of areas, and each content is displayed in a size corresponding to the divided area. However, in the above prior art, although the size of the content is adjusted for display, the aspect ratio is constant in both the main area and the candidate area.

[0005] On the other hand, digital signage has various shapes and aspect ratios depending on the set position. Therefore, an advertiser needs to prepare content corresponding to the shape and aspect ratio of the digital signage for each digital signage with a different shape, etc.

[0006] The present invention has been made in view of the above problems, and for example, an object thereof is to suitably process the received advertisement content in accordance with a digital signage that displays the received advertisement content.

Means for Solving the Problems

[0007] The present invention is, for example, a server device that provides an advertising distribution service, and includes a providing means for providing a user interface to a client device, advertisement content to be displayed on a display device via the user interface, and information on the display device selected by a user. An acquisition means for acquiring, and a processing means for processing the advertisement content according to the information on the display device to generate display content corresponding to the display device selected by the user. , the user interface can receive information about a plurality of the display devices and the priority of each display device, and the processing means changes the content of the display content to be generated according to the priority of each display device. It is characterized by that.

[0008] Further, the present invention is, for example, a system including a server device and a client device that provide an advertising distribution service, wherein the server device provides a user interface to the client device, and advertisement content to be displayed on a display device via the user interface. An acquisition means for acquiring information on the display device, and a processing means for processing the advertisement content according to the information on the display device to generate display content corresponding to the display device selected by the user, and the client device requests the server device to provide the advertising distribution service. A requesting means, and a notifying means for notifying the server device of setting information according to a user operation received via the user interface provided by the server device. , the user interface can receive information about a plurality of the display devices and the priority of each display device, and the processing means changes the content of the display content to be generated according to the priority of each display device. It is characterized by that.

Effects of the Invention

[0009] According to the present invention, for example, the received advertisement content can be suitably processed in accordance with a digital signage that displays the received advertisement content.

Brief Description of the Drawings

[0010]

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Embodiments for Carrying Out the Invention

[0011] Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. Note that the following embodiments do not limit the present invention according to the claims, and not all combinations of the features described in the present embodiments are essential for the solution means of the present invention.

[0012] <Configuration of the advertisement distribution system> Hereinafter, an embodiment of the present invention will be described. First, with reference to FIG. 1, a configuration example of the advertisement distribution system according to this embodiment will be described. Note that the system configuration described below shows an example applicable to the present invention, and is not intended to limit the present invention, nor is it intended to limit the number and type of each device. Also, the servers and the like described later may have their functions distributed, or a plurality of servers may be realized by one device.

[0013] This advertisement distribution system is a system that provides an advertisement distribution service, and includes a server device 101, a display device 102, and client devices (user terminals) 103a and 103b. Each device is connected via a network 104 so as to be able to communicate with each other. The server device 101 is a server for comprehensively controlling this system, and provides an application or a web page for performing advertisement distribution settings. Specifically, in response to requests from the client devices 103a and 103b, the server device 101 selects the display device 102 for displaying advertisement content, accepts the advertisement content, and processes the advertisement content as necessary and causes it to be displayed on the selected display device 102.

[0014] The display device 102 is a display device such as digital signage installed in a building such as a building. In this system, a plurality of display devices are installed outdoors, and the information of each display device is managed by the server device 101. The plurality of display devices include display devices of various sizes and shapes, and according to this embodiment, the advertisement content is processed according to the selected display device. Note that the display device 102 may be installed outdoors or indoors. For example, the display device 102 and the server device 101 may be installed in a private room such as a toilet, or may be installed inside a transportation vehicle such as a taxi, a bus, a train, or an airplane.

[0015] The client device 103 is an information processing device used by a user (company or individual) who wishes to distribute advertisements, and it may be a device such as a personal computer or smartphone that can be used as a Web client of the server device 101. Note that the client devices 103a and 103b have basically the same configuration in realizing the present invention. When explaining the same configuration for both devices, the trailing alphabet will be omitted and they will be described as the client device 103.

[0016] <Configuration example of each device> Next, with reference to FIGS. 2 and 3, a configuration example of each device included in the system according to the present embodiment will be described. FIG. 2 shows a hardware configuration example of each device according to the present embodiment. FIG. 3 shows the functional configuration of the server device 101 according to the present embodiment.

[0017] First, with reference to FIG. 2, a configuration example of the server device 101 will be described. The server device 101 includes a CPU 211, a ROM 212, a RAM 213, a display unit 214, an operation unit 215, a communication I / F 216, and an HDD 217. The CPU 211 is a central processing unit that overall controls each component connected via the system bus 210. The CPU 211 executes each process described later by reading a computer program stored in the ROM 212 or the HDD 217 into the RAM 213 and executing it. The ROM 212 stores the device's boot program, various control programs, and various information. The RAM 213 is used as a work area and a temporary area for the CPU 211. The HDD 217 stores various data such as control programs executed by the CPU 211, the size and shape of each digital signage, installation information, advertisement content data, and processing information. Various information stored in the HDD 217 will be described later with reference to FIG. 3.

[0018] The communication I / F 216 can perform two-way communication with the client device 103 via the network 104 by broadband wireless communication. In addition to or instead of broadband wireless communication, the communication I / F 216 may have functions of wireless LAN (WiFi) and Bluetooth (registered trademark) communication. For example, the communication I / F 216 may not have a broadband wireless communication function. In that case, if it has a WiFi communication function, it connects to the network 104 via a nearby access point.

[0019] The display unit 214 is a liquid crystal display that displays various screens and data. The operation unit 215 is an operation input unit that accepts operations and may be provided integrally with the display unit 214. Further, the operation unit 215 may include physically configured push-type or slide-type buttons and the like.

[0020] Subsequently, a configuration example of the client device 103 according to the present embodiment will be described. The client device 103 includes a CPU 231, a storage unit 232, a communication I / F 233, an operation unit 234, and a display unit 235. The CPU 231 reads and executes the program stored in the storage unit 232 and controls the entire client device 103. The storage unit 232 includes various data such as a control program executed by the CPU 231 and advertisement content.

[0021] The communication I / F 233 can perform two-way communication with the server device 101 via the network 104 by broadband wireless communication. In addition to or instead of broadband wireless communication, the communication I / F 233 may have functions of wireless LAN (WiFi) and Bluetooth (registered trademark) communication. For example, the communication I / F 233 may not have a broadband wireless communication function. In that case, if it has a WiFi communication function, it connects to the network 104 via a nearby access point.

[0022] The operation unit 234 is a user interface that receives user operations, and includes, for example, a keyboard, a mouse, a touch panel type liquid crystal display, and the like. The display unit 235 is a liquid crystal display that displays various screens provided from the server device 101. It may be a liquid crystal display with a touch panel, and in that case, the operation unit 234 and the display unit 235 are provided integrally.

[0023] Next, with reference to FIG. 3, the functional configuration of the server device 101 according to the present embodiment will be described. The functional configuration described below is realized by the CPU 211 reading out the programs stored in the HDD 217 and the ROM 212 and executing them in the RAM 213.

[0024] The server device 101 includes, as a functional configuration, an information acquisition unit 301, an information provision unit 302, and a content processing unit 303. The information acquisition unit 301 communicates with the client device 103 via the communication I / F 216, and acquires various setting information and advertisement content data via the provided screen. The information provision unit 302 communicates with the client device 103 via the communication I / F 216, and provides screen information of various setting screens. The content processing unit 303 processes the advertisement content acquired from the client device 103 so as to become an appropriate display video (display content) according to the size and shape of the selected display device.

[0025] In addition to various programs, the HDD 217 stores display device information 311, processing information 312, content information 313, and screen information 314. These pieces of information are appropriately used when the CPU 211 performs processing. The display device information 311 includes information related to the display device, such as the size, shape, installation position, and number of panels of the display devices, which are digital signage installed in various locations. The processing information 312 includes information necessary for processing the advertisement content, such as the processing parameters when changing the aspect ratio of the advertisement content and the panel priority in the case of a display device having a plurality of panels. The content information 313 includes the content information acquired from the client device 103 and the processed content information in the case of processing. The screen information 314 includes the screen information of various screens for providing to the client device 103. The CPU 211 executes various processes using these pieces of information stored in the HDD 217.

[0026] <Selection of Digital Signage> With reference to FIG. 4, a selection screen for selecting the digital signage according to the present embodiment will be described. The selection screen 400 is an example of a screen displayed on the display unit 235 of the client device 103 based on the screen information provided by the server device 101 in response to a request from the client device 103.

[0027] The selection screen 400 shown in FIG. 4 is composed of selection areas 401 to 403, a search button 404, a candidate display area 405, a selection button 410, and a cancel button 411. The selection area 401 is an area where the user specifies the size of the desired digital signage. In the selection area 401, as an example, the lower limit value and the upper limit value of the size are input to specify the size range desired by the user, but the present invention is not intended to be limited. For example, it may be in a form where only one size value is specified. Also, in the selection area 401, it is possible to specify only either the lower limit value or the upper limit value. In that case, for example, it is set as a specification such as a size of 1000 type or more or a size of 1500 type or less. The selection area 402 is an area where the shape of the digital signage is specified. In the selection area 402, it is in a pull-down input form, and by operating the pull-down, a plurality of shapes are displayed so as to be selectable. Examples of the shape of the digital signage include horizontal, vertical, L-shaped, etc., but any shape may be included as long as it is a realizable shape. The selection area 403 is an area where the area where the digital signage is set is selected. The selection area 403 is in a pull-down input form, and by operating the pull-down, a plurality of installation areas are displayed so as to be selectable.

[0028] After setting at least one of the selection areas 401 to 403 and then operating the search button 404, the operation information is sent to the server device 101. In the server device 101, candidates for selectable digital signage are searched based on the set information. The searched candidate information is provided to the client device 103 and list-displayed in the candidate display area 405. In the candidate display area 405, information related to the display device, such as the identification name, size, shape, and installation location of the display device, is displayed for each display device searched as a candidate. The user can select the desired digital signage from among the multiple candidates displayed in the candidate display area 405. 406 indicates a selection frame indicating that it is selected. When the selection button 410 is operated with one display device selected from the candidate display area 405, the display device is selected. On the other hand, when the cancel button 411 is operated, the screen returns to the previous screen before the screen 400 is displayed without selecting digital signage.

[0029] <Selection of Content> Referring to FIG. 5, a selection screen for selecting the advertisement content to be displayed according to the present embodiment will be described. The selection screen 500 is a selection screen for selecting a file of the advertisement content to be displayed, and is an example of a screen displayed on the display unit 235 of the client device 103 when the selection button 410 is operated on the screen 400. Note that the same reference numerals are given to the same displays as in FIG. 4, and the description thereof is omitted.

[0030] The selection screen 500 shown in FIG. 5 is composed of selection areas 501, 502, and buttons 503 to 506. The selection area 501 is a selection area for specifying the file of the advertisement content stored in the client device 103. By operating the button 503, the folder configuration of the client device 103 is displayed in a pop-up, and the files of the advertisement content are displayed so as to be selectable. When a desired file is selected from the pop-up window, the selected file is reflected in the selection area 501. Although FIG. 5 shows an example in which a video file "xxx.mp4" is selected in the selection area 501 as an example, it is not intended to limit the present invention. For example, it is not limited to an mp4 video file, and other video files may be used, or it may be a video with depth divided into a plurality of layers including 3D model data. The selection area 502 is a selection area for specifying the target viewer, and is displayed in a pull-down format. By performing a pull-down operation, a plurality of selectable distances are displayed. Also, by operating the button 504, the screen transitions to a screen for specifying the position of the target viewer from the image (map). The selection screen on the image will be described later with reference to FIG. 8. Here, the target viewer refers to a viewer who views the advertisement distribution on the selected display device 102, and in the selection area 502, the distance from the display device 102 to the target viewer can be specified. The distance corresponds to the horizontal distance between the display device 102 and the target viewer.

[0031] Since the candidate display area 405 is the same as that in FIG. 4, the description thereof is omitted. In the candidate display area 405, the candidate display device is selected by the selection frame shown in 406, but the selection may be changed on the selection screen 500 for selecting the content. Also, depending on the shape, size, and installation location of the display device selected in the candidate display area 405, restrictions may be imposed on the type of the content file and the specified value of the target viewer. When the determination button 505 is operated, the content set on the selection screen 500 is determined, and the screen transitions to the result screen shown in FIG. 6. On the other hand, when the return button 506 is selected, the screen returns to the selection screen 400, which is the screen before the transition.

[0032] <Result Display Screen> Referring to FIG. 6, the result display screen of the advertisement content according to the user settings according to the present embodiment will be described. The result display screen 600 is a screen displayed on the display unit 235 of the client device 103 that displays a sample of the advertisement content (display content) processed as necessary according to the selected digital signage and the selected advertisement content.

[0033] As shown in FIG. 6, the result display screen 600 is displayed including selection information 601, sample display 602, and buttons 603 to 605. According to the present embodiment, when the determination button 505 is operated on the selection screen 500, assuming that the digital signage and the advertisement content are selected, the advertisement content is processed as necessary by the server device 101, and a sample display of the processed advertisement content (display content) is performed. For example, when the advertisement content received from the client device 103 is video data with an aspect ratio of 16:9, the server device 101 processes the video data according to the aspect ratio of 9:16 of the selected display device 102. Any known method may be used for the processing method. For example, video data with an aspect ratio of 9:16 may be cut out from the original data, or a character object may be extracted from the video data, separated from the image object, and displayed. In that case, the 16:9 image object may be displayed at the upper part of the display panel, and the extracted character object may be displayed at the lower part.

[0034] The selection information 601 displays information on the digital signage and the advertisement content selected via the selection screens 400 and 500. A button 603 is superimposed and displayed on the sample display 602. By operating the button 603, the processed advertisement content (display content) is played. When the determination button 604 is operated, a determination is made between the advertisement content displayed in the sample display 602 and the selected digital signage. On the other hand, when the back button 605 is operated, the screen returns to the previous screen 500.

[0035] <Setting of Panel Priority> Referring to FIG. 7, the setting of panel priorities according to this embodiment will be described. According to this embodiment, a display device with a special shape such as an L shape can be selected as a digital signage. Such a display device with a special shape can be composed of a plurality of panels. For example, if it is an L shape, it is composed of two panels. Here, although the same advertisement content may be displayed on a plurality of panels, from the perspective of the viewer, the display content only becomes complicated and the advertising effect cannot be increased. Therefore, in this embodiment, priorities are set for each panel, and the advertising effect is improved by making the display content on each panel different.

[0036] As shown in FIG. 7, the setting screen 700 includes a selected panel 701, priority setting areas 702 and 703 for each panel, and buttons 704 and 705. In the selected panel 701, an object indicating the selected digital signage, here an L-shaped display device, displays the number of its panels in an identifiable manner. Here, it is shown that the L-shaped display device is composed of two panels, panel 1 and panel 2. The priority setting area 702 can set the priority of panel 1, and the priority setting area 703 can set the priority of panel 2. The priority setting areas 702 and 703 are each displayed in the form of a pull-down menu, and the selectable priorities are displayed by performing a pull-down operation. In the example of FIG. 7, since there are two panels, when the priority of one panel is set, the priority of the other panel is automatically determined and reflected in the setting area. Here, an example is shown where the priority of panel 1 is set higher than the priority of panel 2. In this case, for example, image objects in the advertisement content are preferentially displayed on the higher-priority panel 1, and text objects (text objects) are displayed on the lower-priority panel 2.

[0037] When the decision button 705 is operated, the priorities of the respective panels set on the setting screen 700 are determined and reflected in the setting information, and the screen returns to the previous screen. On the other hand, when the return button 704 is operated, the screen returns to the previous screen without reflecting the set content. Note that the previous screen is, for example, the selection screen 400, and the setting screen 700 is displayed when an L-shaped digital signage is selected on the selection screen 400.

[0038] <Target Audience Location Setting> Referring to FIG. 8, a setting screen for setting the position of the target audience according to the present embodiment will be described. The setting screen 800 is a screen for selecting, using an image diagram, the content to be set in the setting area 502 of the selection screen 500, and is displayed when the button 504 of the selection screen 500 is operated.

[0039] As shown in FIG. 8, the setting screen 800 includes a setting area 801 and buttons 805 and 806. In the setting area 801, an object 802 indicating the installed digital signage and the surrounding state are shown, and the target audience can be freely arranged by operating the human icon 803 with the pointer 804.

[0040] 805 indicates, by a dotted line, the horizontal distance from the position of the human icon 803 to the digital signage, the height to the screen of the display device, and the line connecting them. 806 indicates the elevation angle from the human icon 803 to the digital signage. The elevation angle changes according to the position of the target viewer. By adjusting display parameters and the like of the advertisement content to be displayed on the digital signage according to the elevation angle, it is possible to make the display clearly visible to the target viewer. Therefore, according to the present embodiment, by specifying the position of the target viewer via the setting screen 800, the display of the advertisement content can be suitably adjusted, and the advertisement effect can be improved. Note that the adjustment of the advertisement content according to the elevation angle may be processed by any known method and does not limit the present invention. Further, the adjustment of the advertisement content according to the elevation angle is particularly effective in the case of content using 3D data, and when data including a 3D model is selected in the selection area 501, it may be controlled to be transitionable to this setting screen.

[0041] When the determination button 808 is operated, the position of the target viewer set on the setting screen 800 is determined and reflected in the setting information, and the process returns to the selection screen 500 of the transition source. On the other hand, when the return button 807 is operated, the process returns to the selection screen 500 of the transition source without reflecting the set content.

[0042] <Processing procedure> With reference to FIG. 9, the processing procedure of the server device 101 according to the present embodiment will be described. The processing described below is realized, for example, by the CPU 211 reading out a program stored in the ROM 212 or the HDD 217 into the RAM 213 and executing it.

[0043] First, in S101, the CPU 211 determines whether it has received a request from the client device 103. The client device 103 makes a request regarding the distribution settings of the advertisement content to the server device 101 via the communication I / F 233 according to a user operation. As a trigger for the request, it may be performed by operating a predetermined link on the Web page provided by the server device 101, or it may be performed via an application for performing advertisement distribution settings launched on the client device 103. If the request is received, the process proceeds to S102.

[0044] In S102, the CPU 211 provides the information of the screen for performing the advertisement distribution settings to the client device 103 that issued the request. For example, here, the screen information of the selection screen 400 may be provided, or the screen information of a higher-level menu screen (not shown) may be provided. Subsequently, in S103, the CPU 211 acquires the selection information regarding the display device via the provided screen. More specifically, when the CPU 211 is notified from the client device 103 that the search button 404 has been operated on the selection screen 400 together with search parameters (for example, at least one parameter of size, shape, and region), the CPU 211 searches the display device information 311 stored in the HDD 217 using the search parameters, provides the information of the searched corresponding display device to the client device 103 as a candidate for digital signage, and displays it in the candidate display area 405 of the selection screen 400. After that, when a predetermined display device is selected from the candidates in the candidate display area 405, it is acquired as the selection information regarding the display device.

[0045] Next, in S104, the CPU 211 acquires the data of the advertisement content from the client device 103 via the selection screen 500. After acquiring the data of the advertisement content, in S105, the CPU 211 processes the data of the advertisement content acquired in S104 as necessary using the selection information regarding the display device acquired in S103. The details of the content data processing will be described later with reference to FIG. 10.

[0046] In S106, the CPU 211 provides information on the result display screen 600 that plays a sample video based on the data of the advertisement content (display content) processed as necessary in S105, and causes the client device 103 to play the sample video. Thereafter, in S107, it is determined whether a change has been made to the settings. If a change has been made, the process returns to S105 to process the data of the advertisement content based on the changed information. When no change is made and the settings are completed (for example, when the button 604 is operated), the distribution of the advertisement content according to the setting content is accepted, and the processing of this flowchart ends.

[0047] Referring to FIG. 10, the details of the processing (S105) according to the present embodiment will be described. The processing described below is realized, for example, by the CPU 211 reading a program stored in the ROM 212 or the HDD 217 into the RAM 213 and executing it.

[0048] In S201, the CPU 211 acquires information on the selected display device. Specifically, the CPU 211 acquires information such as the size, shape, number of panels, and placement location of the display device selected via the selection screen 400. Subsequently, in S202, the CPU 211 acquires information regarding the position of the target viewer set via the selection screen 500 or the setting screen 800.

[0049] Next, in S203, the CPU 211 determines whether the selected display device is composed of a plurality of panels. If it is composed of a plurality of panels, the process proceeds to S204; otherwise, the process proceeds to S207. In S204, the CPU 211 acquires the priority of each panel set via the setting screen 700. Further, in S205, the CPU 211 classifies the objects in the video in the advertisement content. The objects to be classified include, for example, image objects and character (text) objects. Subsequently, in S206, the CPU 211 generates the display content for each panel using the extracted objects, and proceeds to S207.

[0050] In S207, the CPU 211 generates display content by processing the video of the advertisement content according to the size (aspect ratio) of the display device as necessary, and ends the processing of this flowchart. When it is composed of a plurality of panels, each video is processed according to the size of each panel, and the processing of this flowchart is ended.

[0051] As described above, the server device that provides the advertisement distribution service according to this embodiment provides a user interface to the client device, and via the user interface, acquires the advertisement content to be displayed on the display device and the information regarding the display device selected by the user, processes the advertisement content according to the information regarding the display device, and generates display content corresponding to the display device selected by the user. Thereby, the advertisement content can be suitably processed according to the digital signage for displaying the received advertisement content. Therefore, the user does not need to generate content according to the size and shape of the display device to be displayed, and can perform advertisement distribution more efficiently.

[0052] <Other Embodiments> The invention is not limited to the above embodiments, and various modifications and changes are possible within the scope of the gist of the invention.

Description of Reference Numerals

[0053] 101: Server device, 102: Display device, 103: Client device, 104: Network

Claims

1. A server device for providing an advertisement distribution service, providing means for providing a user interface to a client device; an acquisition means for acquiring, via the user interface, advertising content to be displayed on a display device and information regarding the display device selected by a user; a processing means for processing the advertisement content according to information about the display device to generate display content corresponding to the display device selected by a user; Equipped with The user interface is capable of receiving information regarding the plurality of display devices and a priority of each of the display devices; The server device, wherein the processing means changes the content of the display content to be generated in accordance with the priority of each display device.

2. The user interface is capable of receiving information about the display device, the information being a size and a shape of the display device; 2. The server device according to claim 1, wherein the processing means generates the display content corresponding to the display device selected by a user by processing the advertising content based on the size and the shape.

3. The user interface is capable of receiving, as information about the display device, information about a viewer who is to view the advertising content displayed on the display device and a position of the display device; The server device according to claim 2, characterized in that the processing means generates the display content corresponding to the display device to be displayed by processing the advertising content based on information regarding the position between the display device and the viewer.

4. 4. The server device according to claim 3, wherein the information regarding the position between the display device and the viewer includes the height of the screen of the display device and the horizontal distance from the screen to the viewer.

5. The server device according to claim 1, characterized in that the processing means extracts image objects and text objects from the acquired advertising content, and includes at least one of the extracted objects in the display content according to the priority.

6. 2. The server device according to claim 1, wherein the display device is a digital signage device installed outdoors.

7. A method for controlling a server device that provides an advertisement distribution service, comprising: providing a user interface to a client device; an acquisition step of acquiring, via the user interface, advertising content to be displayed on a display device and information regarding the display device; a processing step of processing the advertisement content according to information about the display device to generate display content corresponding to the display device selected by a user; Including, The user interface is capable of receiving information regarding the plurality of display devices and a priority of each of the display devices; The method for controlling a server device, wherein in the processing step, details of the display content to be generated are changed in accordance with the priority of each display device.

8. A computer of a server device that provides an advertisement distribution service, providing means for providing a user interface to a client device; an acquisition means for acquiring, via the user interface, advertising content to be displayed on a display device and information regarding the display device; a processing means for processing the advertisement content according to information about the display device to generate display content corresponding to the display device selected by a user; and make it work. The user interface is capable of receiving information regarding the plurality of display devices and a priority of each of the display devices; The processing means changes the content of the display content to be generated in accordance with the priority of each display device.

9. A system including a server device and a client device that provide an advertisement distribution service, The server device includes: providing means for providing a user interface to the client device; an acquisition means for acquiring, via the user interface, advertising content to be displayed on a display device and information regarding the display device; a processing means for processing the advertisement content according to information about the display device to generate display content corresponding to the display device selected by a user; Equipped with The client device includes: a request means for requesting the server device to provide the advertisement distribution service; a notification means for notifying the server device of setting information corresponding to a user operation received via a user interface provided by the server device; Equipped with The user interface is capable of receiving information regarding the plurality of display devices and a priority of each of the display devices; The system is characterized in that the processing means changes the content of the display content to be generated in accordance with the priority of each display device.

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