Method for providing content service using a large display

Abstract

A content service provision system and method utilizing a large display are provided. According to one embodiment, a content service provision method executed by a computer system includes storing and maintaining a plurality of pieces of content playable before or after at least one advertisement played on at least one large display, providing information about the plurality of pieces of content to at least one client, selecting at least one piece of content from the plurality of pieces of content in response to a selection input of the at least one client based on information about the plurality of pieces of content, and providing a content service to the at least one client that causes the selected at least one piece of content to be played on the at least one large display.

Description

Technical Field

[0001] The following embodiments relate to a content service providing system using a large display and a method thereof.

Background Art

[0002] Among various forms of advertisements, outdoor advertisements refer to advertisements provided using large billboards installed on streets where an unspecified large number of people come and go, or on the rooftops of buildings, which are spaces that are easily noticeable to passers-by. Such outdoor advertisements are utilized as useful advertising means in areas with a large floating population.

[0003] With the development of communication and electronic technologies in recent years, the form of such outdoor advertisements has changed diversely. For example, not only media such as newspapers and televisions, but also various new media, such as digital signage, have emerged. Digital signage is a combination of various IT technologies such as hardware, software, content, and networks, and refers to a Digital Information Display (DID) device that can output various forms of information and advertisements such as still images and videos. Conventional digital signage-related technologies are disclosed in Korean Patent Publication No. 10-2016-0083719.

[0004] Such digital signage billboards adopt a method of playing advertisements indoors and outdoors based on a large display, and charge service usage fees to advertisers by ensuring that the advertisements determined at the time desired by the advertiser are played, thereby creating revenue.

[0005] However, digital signage billboards based on large displays have a problem in that they cannot effectively utilize the remaining time except for the time when advertisements are played.

[0006] Therefore, there is a need for a technology that provides content to be played during the time other than the time when advertisements are played on the digital signage billboard of a large display base.

Summary of the Invention

Problems to be Solved by the Invention

[0007] One embodiment proposes a method and a system for providing a content service such that content composed of non-advertising information is played before or after an advertisement played on a large display.

[0008] More specifically, one embodiment proposes a method and a system for providing a content service such that information regarding a plurality of contents is provided to a client and the client is allowed to select the content to be played on the large display, so that the selected content is inserted and played during the intervals between the advertisements played on the large display.

[0009] At this time, one embodiment proposes a method and a system for providing a content service that provide information to a client and execute the selection input from the client by a pre-constructed platform.

[0010] Also, one embodiment proposes a method and a system for providing a content service that charges a service usage fee for the content service when the content service is provided to a client.

[0011] Also, one embodiment proposes a method and a system for providing a content service that executes preprocessing to enable the content to be played on a large display.

[0012] Furthermore, one embodiment proposes a content service providing method and system that, when providing information on a plurality of contents to a client, recommend at least one content to the client and provide a search service for at least one content.

Means for Solving the Problem

[0013] According to one embodiment, a content service providing method executed by a computer system includes storing and maintaining a plurality of contents that can be played before or after at least one advertisement played on at least one large display, providing information on the plurality of contents to at least one client, selecting at least one content from among the plurality of contents in response to a selection input of the at least one client based on the information on the plurality of contents, and providing a content service to the at least one client such that the selected at least one content is played on the at least one large display.

[0014] According to one aspect, the storing and maintaining the plurality of contents includes constructing and updating a platform that provides information on the plurality of contents, and the providing information on the plurality of contents to at least one client may include allowing the at least one client to access the platform.

[0015] According to another aspect, the selecting at least one content from among the plurality of contents may be a step of selecting the at least one content in response to a selection input of the at least one client for the at least one content occurring on the platform.

[0016] According to another aspect, the content service providing method may further include providing, through the platform, an operation service for managing the at least one large display to at least one client or an administrator who manages the at least one large display.

[0017] According to another aspect, the step of providing the content service to the at least one client may further include charging a service usage fee for the content service to the at least one client based on playback information including information regarding the time, number of times, duration, and period during which the at least one content is played on the at least one large display.

[0018] According to another aspect, the step of charging a service usage fee for the content service may be a step of charging a service usage fee for the content service to the at least one client based on information regarding the playback of the at least one advertisement on the at least one large display, hardware information of the at least one large display, and location information of the at least one large display.

[0019] According to another aspect, the information regarding the playback of the at least one advertisement on the at least one large display may include information regarding the attributes of the at least one advertisement played on the at least one large display, the time and duration during which the at least one advertisement is played on the at least one large display, and information regarding the service usage fee for the playback of the at least one advertisement on the at least one large display.

[0020] According to another aspect, the location information of the at least one large display may include information regarding the geographical location of the at least one large display and the surrounding context of the at least one large display based on the geographical location.

[0021] According to another aspect, the step of charging the service usage fee for the content service may further include a step of paying at least a part of the charged service usage fee to the creator who created the at least one content.

[0022] According to another aspect, the step of charging the service usage fee for the content service may further include a step of paying at least a part of the charged service usage fee to the owner of the building where the at least one large display is installed when the at least one client is an advertiser for the at least one advertisement.

[0023] According to another aspect, the content service providing method may further include a step of performing pre - processing to cause the selected at least one content to be played on the at least one large display before providing the content service to the at least one client.

[0024] According to another aspect, the step of performing the pre - processing may include a step of setting playback information including information regarding the time, brightness, color sense, time, speed, volume, and playback size at which the selected at least one content is to be played.

[0025] According to still another aspect, the step of setting the playback information may include a step of setting the playback information based on information regarding the playback of the at least one advertisement on the at least one large display, hardware information of the at least one large display, or location information of the at least one large display.

[0026] According to one embodiment, a computer program recorded on a computer-readable recording medium for causing a computer system to execute a content service providing method, the content service providing method including: storing and maintaining a plurality of contents that can be played before or after at least one advertisement played on at least one large display; providing information about the plurality of contents to at least one client; selecting at least one content from the plurality of contents in response to a selection input of the at least one client based on the information about the plurality of contents; and providing a content service to the at least one client such that the selected at least one content is played on the at least one large display.

[0027] According to one embodiment, a content service providing system implemented by a computer system includes at least one processor implemented to execute computer-readable instructions, the at least one processor including: a platform providing unit that stores and maintains a plurality of contents that can be played before or after at least one advertisement played on at least one large display and provides information about the plurality of contents to at least one client; a content selection unit that selects at least one content from the plurality of contents in response to a selection input of the at least one client based on the information about the plurality of contents; and a content service providing unit that provides a content service to the at least one client such that the selected at least one content is played on the at least one large display.

Advantages of the Invention

[0028] One embodiment can propose a method and a system for providing a content service that enables content composed of non-advertising information to be played before or after an advertisement played on a large display.

[0029] More specifically, one embodiment can propose a method and system for providing a content service, which provides information about a plurality of contents to a client and allows the client to select a content to be played on a large display, so that the selected content is inserted and played between advertisements played on the large display.

[0030] At this time, one embodiment can propose a method and system for providing a content service, which provides information to a client and executes a selection input from the client by a pre-constructed platform.

[0031] Also, one embodiment can propose a method and system for providing a content service, which charges a service usage fee for the content service when the content service is provided to a client.

[0032] Also, one embodiment can propose a method and system for providing a content service, which executes preprocessing to play content on a large display.

[0033] Furthermore, one embodiment can propose a method and system for providing a content service, which provides a recommendation service for recommending at least one content to a client and a search service for at least one content when providing information about a plurality of contents to the client.

Brief Description of the Drawings

[0034]

Figure 1

Figure 2

Figure 3

Figure 4

Figure 5

Figure 6

Figure 7a

Figure 7b

Figure 8a

Figure 8b

Figure 8c

Figure 9a

Figure 9b

Figure 10

Figure 11

Mode for Carrying Out the Invention

[0035] Hereinafter, embodiments will be described in detail with reference to the accompanying drawings. However, the present invention should not be limited or restricted by the embodiments. Also, the same reference numerals shown in each drawing indicate the same members.

[0036] The terminology used in this specification is used to appropriately represent preferred embodiments of the present invention, but this may vary depending on the intention of the user or operator, or the convention in the field to which the present invention belongs. Therefore, the definition of this terminology should be determined based on the content throughout this specification.

[0037] FIG. 1 is a conceptual diagram for explaining a content service providing method in one embodiment.

[0038] Referring to FIG. 1, a content service providing method according to one embodiment includes an operation in which a content service providing system 110 provides at least one content service (the content service means a service in which at least one content 121 is reproduced before or after at least one advertisement 140 reproduced on at least one large display 130) to at least one client 131, 141, and a preliminary operation for the operation (providing information on a plurality of contents 120 to at least one client 131, 141 and causing at least one client 131, 141 to select at least one content 121 to be reproduced before or after at least one advertisement 140 reproduced on at least one large display 130). Thus, hereinafter, all descriptions centered on the content service providing method may mean being executed by the content service providing system 110.

[0039] Hereinafter, each of a plurality of contents 120 including at least one content 121, unlike at least one advertisement 140 including advertisement information, may be composed of non-advertisement information and may mean content having IP (Intellectual Property).

[0040] Also, hereinafter, the fact that at least one content 121 is reproduced before or after at least one advertisement 140 reproduced on at least one large display 130 may mean that at least one content 121 is reproduced at a time before or after the time when at least one advertisement 140 is reproduced on at least one large display 130 (exactly, at a time after the reproduction time of at least one advertisement 140 has elapsed from the time when at least one advertisement 140 is reproduced on at least one large display 130). Also, the fact that at least one content 121 is reproduced before or after at least one advertisement 140 reproduced on at least one large display 130 may mean that at least one content 121 is inserted and reproduced between advertisements 140 and 150 reproduced on at least one large display 130, and the fact that at least one content 121 is inserted and reproduced between advertisements 140 and 150 reproduced on at least one large display 130 may mean that at least one content 121 is reproduced at a time between the times when advertisements 140 and 150 are reproduced on at least one large display 130, respectively.

[0041] Also, hereinafter, at least one large display 130 may be a display device such as a PDP (Plasma Display Panel), LCD (Liquid Crystal Display), or LED (Light Emitting Diode) for indoor or outdoor advertisements, and may mean a display device that is arranged inside and outside various facilities such as buildings and has a size equal to or larger than a certain standard (for example, 8 m or more in width and 4 m or more in height).

[0042] Also, hereinafter, at least one of the clients 131, 141 may mean a user who receives a content service for reproducing at least one content 121 composed of non-advertising information through at least one large display 130. As an example, at least one of the clients 131, 141 may be an owner of a building in which at least one large display 130 is installed, or an advertiser for at least one advertisement 140 reproduced on at least one large display 130.

[0043] In particular, the content service providing method can enhance the convenience for at least one of the clients 131, 141 to use the content service by providing information on a plurality of contents 120 to at least one of the clients 131, 141 and causing at least one of the clients 131, 141 to select and input at least one content 121 to be reproduced on at least one large display 130 among the plurality of contents 120 through a pre-constructed platform.

[0044] Also, the content service providing method can propose a model for creating new revenue in addition to the revenue from the reproduction of at least one advertisement 140 by performing an operation of charging a service usage fee for the content service when the content service is provided to at least one of the clients 131, 141.

[0045] In particular, the content service providing method can maximize the effect of at least one content 121 being reproduced on at least one large display 130 by performing preprocessing to cause at least one content 121 to be reproduced on at least one large display 130.

[0046] Also, when providing information regarding a plurality of contents 120 to at least one client 131, 141, the content service providing method can achieve the effect of providing a customized content service by providing a recommendation service for recommending at least one content 121 and a search service for at least one content 121.

[0047] Hereinafter, a specific embodiment of the environment in which the content service providing system 110 implements the content service providing method will be described.

[0048] FIG. 2 is a diagram showing an example of a content service providing system environment in one embodiment, and FIG. 3 is a block diagram for explaining the internal configuration of an electronic device and a server in one embodiment.

[0049] The content service providing system environment shown in FIG. 2 shows an example including a plurality of electronic devices 210, 220, 230, 240, at least one large display 250, a server 260, and a network 270. Such FIG. 2 is merely an example for the description of the present invention, and the number of electronic devices and the number of servers should not be limited as in FIG. 2.

[0050] The plurality of electronic devices 210, 220, 230, 240 may be fixed terminals or mobile terminals realized by a computer device, and may mean terminals owned by at least one client that receives content services. Examples of the plurality of electronic devices 210, 220, 230, 240 include smartphones, mobile phones, tablets, navigations, PCs (personal computers), notebook PCs, digital broadcast terminals, PDAs (Personal Digital Assistants), PMPs (Portable Multimedia Players), wearable devices, and the like. As an example, the first electronic device 210 may communicate with other electronic devices 220, 230, 240, at least one large display 250, and / or a server 260 via a network 270 using a wireless or wired communication method.

[0051] The communication method is not limited, and it includes not only communication methods using communication networks that the network 270 can include (for example, mobile communication networks, wired Internet, wireless Internet, broadcast networks), but also short-range wireless communication between devices. For example, the network 270 may include any one or more of networks such as PAN (personal area network), LAN (local area network), CAN (campus area network), MAN (metropolitan area network), WAN (wide area network), BBN (broadband network), and the Internet. Further, the network 270 may include any one or more of network topologies including bus networks, star networks, ring networks, mesh networks, star-bus networks, trees, or hierarchical networks, but is not limited thereto.

[0052] Server 260 may be implemented by one or more computer devices that communicate via a network 270 with a plurality of electronic devices 210, 220, 230, 240 and at least one large display 250 to provide instructions, code, files, content, services, etc.

[0053] As an example, server 260 may provide files related to the installation of an application for receiving a content service to a first electronic device 210 connected via network 270. In this case, the first electronic device 210 can install an application using the files provided by server 260. Also, the first electronic device 210 may connect to server 260 in accordance with the control of an operating system (OS) included in the first electronic device 210 and at least one program (for example, a browser or the installed application) to receive the services provided by server 260. For example, when the first electronic device 210 transmits a service request message to server 260 via network 270 in accordance with the control of an application, server 260 may transmit code corresponding to the service request message to the first electronic device 210, and the first electronic device 210 may provide content to the user by configuring and displaying a screen based on the code in accordance with the control of the application.

[0054] FIG. 3 illustrates the internal configuration of the first electronic device 210 as an example for one electronic device owned by a user, and the internal configuration of the server 260 as an example for one server that communicates with the client terminal. Accordingly, hereinafter, the first electronic device 210 may mean at least one client terminal that receives a content service, and the server 260 may mean a server that communicates with at least one client terminal and at least one large display 250 to provide a content service. The other electronic devices 220, 230, 240 and at least one large display 250 may also have the same or similar internal configurations.

[0055] The first electronic device 210 and the server 260 may include memories 311, 321, processors 321, 322, communication modules 313, 323, and input / output interfaces 314, 324. The memories 311, 321 are computer-readable recording media, which may include a RAM (random access memory), a ROM (read only memory), and a permanent mass storage device such as a disk drive. Also, an operating system and at least one program code (for example, code for an application installed and executed in the first electronic device 210) may be recorded in the memories 311, 321. Such software components may be loaded from a computer-readable recording medium different from the memories 311, 321. Such another computer-readable recording medium may include computer-readable recording media such as a floppy (registered trademark) drive, a disk, a tape, a DVD / CD-ROM drive, and a memory card. In other embodiments, the software components may be loaded into the memories 311, 321 through the communication modules 313, 323 which are not computer-readable recording media. For example, at least one program may be loaded into the memories 311, 321 based on a program (for example, the above-described application) installed by a file distributed by a file distribution system (for example, a server different from the above-described server 260) via the network 270 to the developer or the installation file of the application.

[0056] Processors 311 and 321 may be configured to process instructions of a computer program by performing basic arithmetic, logic, and input / output operations. The instructions may be provided to processors 312 and 322 by memories 311 and 321 or communication modules 312 and 322. For example, processors 312 and 322 may be configured to execute instructions received according to program codes recorded in a recording device such as memories 311 and 321.

[0057] Communication modules 313 and 323 may provide a function for the first electronic device 210 and the server 260 to communicate with each other via the network 270, or a function for communicating with at least one large display 250, and may provide a function for communicating with other electronic devices (for example, the second electronic device 220) or other servers. As an example, a request (for example, a content service usage request) generated by the processor 312 of the first electronic device 210 according to program codes recorded in a recording device such as the memory 311 may be transmitted to the server 260 via the network 270 under the control of the communication module 313. Conversely, control signals, instructions, contents, files, etc. provided under the control of the processor 322 of the server 260 may be received by the first electronic device 210 through the communication module 323 of the server 260, the network 270, and the communication module 313 of the first electronic device 210. For example, control signals, instructions, etc. of the server 260 received through the communication module 313 may be transmitted to the processor 312 and the memory 311, and contents, files, etc. may be recorded in a recording medium that the first electronic device 210 may further include.

[0058] The input / output interface 314 may be means for interfacing with an input / output device 315. For example, the input device may include a device such as a keyboard or a mouse, and the output device may include a device such as a display for displaying a communication session of an application. As another example, the input / output interface 314 may be means for interfacing with a device in which functions for input and output are integrated into one, such as a touch screen. As a more specific example, when the processor 312 of the first electronic device 210 processes instructions of a computer program loaded in the memory 311, a service screen or content configured using data provided by the server 260 may be displayed on the display through the input / output interface 314. Similarly, the input / output interface 324 may output information configured using data provided by the server 260 when the processor 322 of the server 260 processes instructions of a computer program loaded in the memory 321.

[0059] Also, in other embodiments, the first electronic device 210 and the server 260 may include more components than the components shown in FIG. 3. However, it is not necessary to clearly show most of the conventional components in the figure. For example, the second electronic device 210 may be realized to include at least a part of the input / output device 315 described above, or may further include other components such as a transceiver, a GPS (Global Positioning System) module, a camera, various sensors, a database, and the like. As a more specific example, when the first electronic device 210 is a smartphone, it can be understood that the first electronic device 210 may be further realized to include various components such as an orientation sensor, an acceleration sensor, a gyro sensor, a camera, various physical buttons, buttons using a touch panel, an input / output port, a vibrator for vibration, which are generally included in a smartphone.

[0060] The components of the first electronic device 210 and the server 260 have been described above. However, the components of at least one large display 250 may also have the same structure.

[0061] Hereinafter, specific embodiments of the content service providing method and system will be described.

[0062] FIG. 4 is a block diagram showing an example of components that can be included in a processor of a server in one embodiment. FIG. 5 is a flowchart showing a content service providing method in one embodiment. FIG. 6 is a conceptual diagram for explaining a platform utilized in the content service providing method in one embodiment. FIGS. 7A-7B are diagrams for explaining an operation of recommending content and an operation of providing a search service for content in the content service providing method in one embodiment. FIGS. 8A-8C are diagrams for explaining an operation of performing preprocessing in the content service providing method in one embodiment. FIGS. 9A-9B are diagrams showing examples of content reproduced on a large display when the content service is provided in one embodiment. FIG. 10 is a diagram for explaining factors affecting the determination of the service usage fee in an operation of charging the service usage fee of the content service providing method in one embodiment. FIG. 11 is a diagram for explaining an operation of distributing the service usage fee in the content service providing method in one embodiment.

[0063] While referring to FIGS. 2 to 3, the server described above may be configured with a content service providing system implemented by a computer. The server is a subject that executes a content service providing method for a plurality of electronic devices described above while referring to FIGS. 2 to 3, which are clients, and may execute a content service providing method corresponding to a service request by connection to a dedicated application installed on the plurality of electronic devices or a web / mobile site related to the server. More specifically, the server may execute a content service providing method that provides at least one content service to at least one client so as to be played before or after at least one advertisement in which at least one content is played on at least one large display.

[0064] So that the server executes the content service providing method according to FIG. 5, the processor of the server may include, as components, a platform providing unit 410, a content selection unit 420, and a content service providing unit 430 as shown in FIG. 4. According to an embodiment, the components of the server's processor may be selectively included or excluded from the server's processor. Also, according to an embodiment, the components of the server's processor may be separated or combined for the expression of the functions of the processor. For example, at least some of the components of the server's processor may be implemented in a processor included in an electronic device possessed by at least one client or a processor included in at least one large display.

[0065] Such components of the processor may control the server to execute steps 510 to 550 included in the content service providing method shown in FIG. 5. For example, the components of the processor may be realized to execute instructions by the code of an operating system included in the memory included in the server and the code of at least one program.

[0066] Here, the components of the processor may be representations of different functions of the processor that are executed by the processor according to instructions provided by program code recorded in the server. For example, as a functional representation of the processor for selecting at least one content from among a plurality of contents, the content selection unit 420 may be used.

[0067] Regarding the content service providing system composed of the platform providing unit 410, the content selection unit 420, and the content service providing unit 430 and the operation of the content service providing system, it will be described in detail below with reference to FIG. 5.

[0068] Before stage 510, the server's processor may read necessary instructions from the server's memory in which instructions related to server control are loaded (not shown). In this case, the read instructions may include instructions for controlling the processor to execute stages 510 to 550 described below.

[0069] The platform providing unit 410 may, at stage 510, store and maintain a plurality of contents that can be reproduced before or after at least one advertisement reproduced on at least one large display, and at stage 520, provide information about the plurality of contents to at least one client.

[0070] In particular, the platform providing unit 410 stores and maintains a plurality of contents by constructing and updating a platform for providing information about the plurality of contents, and in response to a content service request from at least one client, allows at least one client to access the platform, thereby providing information about the plurality of contents to at least one client.

[0071] As an example, referring to FIG. 6, the platform providing unit 410 may store and maintain a plurality of contents by constructing and updating in advance a platform 600 that displays the attributes of each of a plurality of contents composed of non-advertising information (hereinafter, the attributes of the contents mean information regarding the names, types, and contents of the contents) 610 and playback information (information regarding playback time, time, speed, volume, playback size, brightness, color sense, and number of times) 620. Thereby, the platform providing unit 410 can provide information regarding a plurality of contents to at least one client 630 by allowing at least one client 630 to access the platform 600 in response to a content service request from at least one client 630.

[0072] Also, the platform providing unit 410 may provide a recommendation service for recommending at least one content to at least one client and a search service for at least one content at stage 520. Hereinafter, it will be described that the recommendation service and the search service are provided to at least one client based on the above-described platform, but it should not be limited or restricted thereto.

[0073] More specifically, the platform providing unit 410 may recommend at least one of a plurality of contents to at least one client based on information regarding a plurality of contents, information regarding at least one advertisement being played on at least one large display, hardware information of at least one large display, or location information of at least one large display.

[0074] Here, the information about a plurality of contents may include the attributes and playback information of each of the plurality of contents. The information regarding the playback of at least one advertisement on at least one large display may include the attributes of at least one advertisement played on at least one large display (information regarding the name, type, and content of at least one advertisement), and the playback information of at least one advertisement (information regarding the playback time, time, speed, volume, playback size, brightness, color sense, number of times of at least one advertisement). The hardware information of at least one large display may include information regarding the size and type of at least one large display. The location information of at least one large display may include the geographical location of at least one large display and the surrounding context of at least one large display based on the geographical location (the surrounding context of at least one large display means all information and environmental information regarding things located around at least one large display, including information regarding the structure, color, age, signboards exposed outside the building where at least one large display is located, the floating population in the area, the business district, etc.).

[0075] For example, as shown in FIG. 7a, the platform providing unit 410 may first select, from the platform 700, content 710 having a playback size suitable for the size of at least one large display among a plurality of contents, and then, from the first-selected content 710, second-select content 720 having a color sense suitable for playback at PM7:00, which is a time after this time, taking into account the time when at least one advertisement is played on at least one large display. Then, from the second-selected content 720, third-select content 730 having content suitable for the Seoul city center where at least one large display is located, and recommend the candidate content 730 to at least one client 740.

[0076] As another example, the platform provider 410 may keyword information regarding a plurality of contents and store it in a database, and as shown in FIG. 7b, output at least one content 760 having a keyword that matches a search term 750 input from at least one client 740 through the platform 700 as a search result.

[0077] Although not shown in the figure, the platform provider 410 may provide an operation service for managing at least one large display to at least one client, an administrator who manages at least one large display, or an owner of a building in which at least one large display is installed through the above-described platform. Here, the operation service for managing at least one large display may include a service for controlling at least one content to be reproduced as a result of providing a content service described below on at least one large display, a service for controlling at least one advertisement to be reproduced on at least one large display, and of course, a service for controlling at least one large display itself.

[0078] Next, at step 530, the content selector 420 may select at least one content from among the plurality of contents in response to a selection input of at least one client based on information regarding the plurality of contents. At this time, at step 530, the content selector 420 selects at least one content in response to a selection input of at least one client for at least one content generated on the platform.

[0079] For example, when at least one client generates a selection input for at least one of the plurality of contents on the platform 600 while referring to the information on the attributes 610 and playback information 620 of each of the plurality of contents displayed on the platform 600 shown in FIG. 6, the content selection unit 420 may recognize the selection input of at least one client for at least one content and select the corresponding at least one content.

[0080] Next, at step 540, the content service providing unit 430 may perform preprocessing to cause the selected at least one content to be played on at least one large display. Specifically, at step 540, the content service providing unit 430 may perform preprocessing to set playback information including information regarding the time, brightness, color sense, time, speed, volume, playback size, and number of times of playback of the selected at least one content when it is played.

[0081] At this time, the setting of the playback information is not only executed based on the request information of at least one content for which a selection input has been generated (for example, content playback request time, content playback repetition time, etc.), but may also be executed based on information regarding the playback of at least one advertisement on at least one large display, hardware information of at least one large display, or location information of at least one large display.

[0082] Here, the information regarding the playback of at least one advertisement on at least one large display may include the attributes of at least one advertisement played on at least one large display (information regarding the name, type, and content of at least one advertisement) and the playback information of at least one advertisement (information regarding the playback time, time, speed, volume, playback size, brightness, color perception, number of playback times of at least one advertisement). The hardware information of at least one large display may include information regarding the size and type of at least one large display. The location information of at least one large display may include the geographical location of at least one large display and information regarding the surrounding context of at least one large display based on the geographical location (the surrounding context of at least one large display means all information and environmental information regarding things located around at least one large display, including information such as the structure, color, age, billboards exposed on the outside of the building where at least one large display is located, the floating population in the area, and the business district).

[0083] For example, as shown in FIG. 8a, the content service providing unit 430 may set the playback information 810 of at least one content such that at least one content has a playback size suitable for the size of at least one large display and is played at PM7:00, which is a time after the time when at least one advertisement is played on at least one large display.

[0084] As another example, as shown in FIG. 8b, the content service providing unit 430 may set the playback information 820 of at least one content such that at least one content has a volume equal to or greater than a preset value considering the noise in the Seoul city center where at least one large display is located and has a color perception similar to that of at least one previously played advertisement.

[0085] As another example, as shown in FIG. 8c, the content service providing unit 430 may set the playback information 830 of at least one content so that at least one content has a luminance equal to or lower than a preset value in consideration of the complexity of the outer wall signboard of the building where at least one large display is installed.

[0086] After that, at step 550, the content service providing unit 430 may provide a content service that allows at least one pre-processed content to be played on at least one large display to at least one client. More specifically, the content service providing unit 430 may provide a content service that allows at least one content to be played on at least one large display based on the playback information set at step 540 to at least one client.

[0087] For example, as a result of steps 510 to 550 being executed, as shown in FIG. 9a or FIG. 9b, the content service providing unit 430 may provide a content service that allows immersive content to be played on at least one large display 910, 920 to at least one client.

[0088] At this time, at step 550, the content service providing unit 430 may charge a service usage fee for the content service to at least one client. Specifically, the content service providing unit 430 may charge a service usage fee for the content service to at least one client based on the playback information including information regarding the time, number of times, duration, and period during which at least one content is played on at least one large display.

[0089] For example, it may be such that the more times at least one content is played, the longer the time, the longer the period, and the closer the playback time is to a time when there is a large floating population, the more service usage fee is charged.

[0090] In addition, the content service providing unit 430 may charge a service usage fee for the content service to at least one client based not only on the playback information of at least one piece of content, but also on information regarding the playback of at least one advertisement on at least one large display, hardware information of at least one large display, and location information of at least one large display.

[0091] Here, the information regarding the playback of at least one advertisement on at least one large display may include the attributes of at least one advertisement played on at least one large display (information regarding the name, type, and content of at least one advertisement), playback information of at least one advertisement (information regarding the playback time, time, speed, volume, playback size, brightness, color sense, number of playbacks of at least one advertisement), and information regarding the service usage fee for the playback of at least one advertisement on at least one large display. The hardware information of at least one large display may include information regarding the size and type of at least one large display. The location information of at least one large display may include the geographical location of at least one large display and information regarding the surrounding context of at least one large display based on the geographical location (the surrounding context of at least one large display means all information and environmental information regarding things located around at least one large display, including information regarding the structure, color, age, signboards exposed on the exterior of the building where at least one large display is located, the floating population in the area, the business district, etc.).

[0092] In such a charging operation of the content service providing unit 430, the elements affecting the determination of the service usage fee are explained in the table of FIG. 10.

[0093] In addition, at stage 550, the content service providing unit 430 may charge at least one client a service usage fee for the content service, and at the same time, as shown in FIG. 11, pay at least a part of the charged service usage fee 1110 to the creator 1120 who created at least one piece of content. In such a case, the amount paid to the creator may be determined by a preset ratio based on the service usage fee 1110, or may be calculated using the factors that affect the determination of the above-described service usage fee 1110.

[0094] Also, when at least one client is the advertiser 1130 of at least one advertisement, as shown in FIG. 11, the content service providing unit 430 may also pay at least a part of the charged service usage fee 1110 to the owner 1140 of the building where at least one large display is installed. Similarly, in this case, the amount paid to the owner 1140 of the building may be determined by a preset ratio based on the service usage fee 1110, or may be calculated using the factors that affect the determination of the above-described service usage fee 1110.

[0095] The above-described apparatus may be implemented by hardware components, software components, and / or combinations of hardware components and software components. For example, the apparatus and components described in the embodiments may be implemented using one or more general-purpose computers or special-purpose computers, such as a processor, a controller, an ALU (arithmetic logic unit), a digital signal processor, a microcomputer, an FPGA (field programmable gate array), a PLU (programmable logic unit), a microprocessor, or various devices capable of executing instructions and responding. The processing device may execute an operating system (OS) and one or more software applications running on the OS. Further, the processing device may access data, record, manipulate, process, and generate data in response to the execution of the software. For ease of understanding, although it may be described as using one processing device, those skilled in the art will understand that the processing device may include a plurality of processing elements and / or a plurality of types of processing elements. For example, the processing device may include a plurality of processors or one processor and one controller. Also, other processing configurations, such as a parallel processor, are possible.

[0096] The software may include a computer program, code, instructions, or a combination of one or more of these, and may configure the processing device to operate as desired or instruct the processing device independently or collectively. The software and / or data may be embodied in any type of machine, component, physical device, computer recording medium, or device for interpreting by the processing device or providing instructions or data to the processing device. The software may be distributed and recorded or executed in a distributed state on a computer system connected by a network. The software and data may be recorded on one or more computer-readable recording media.

[0097] The method according to the embodiment may be implemented in the form of program instructions executable by various computer means and recorded on a computer-readable medium. At this time, the medium may be one that continuously records a program executable by a computer, or may be one that temporarily records it for execution or download. Further, the medium may be various recording means or storage means in a form in which a single or a plurality of hardwares are combined, and may be a medium directly connected to a certain computer system, or may be distributed and present on a network. Examples of the medium include magnetic media such as hard disks, floppy (registered trademark) disks, and magnetic tapes, optical media such as CD-ROMs and DVDs, magneto-optical media such as floptical disks, and those configured to record program instructions such as ROMs, RAMs, and flash memories. Further, as examples of other media, an app store that distributes an application, and a recording medium and a storage medium managed by a site, a server, etc. that supply and distribute other various softwares are also included.

[0098] As described above, the embodiment has been described based on limited embodiments and drawings, but those skilled in the art will be able to make various modifications and deformations from the above description. For example, even if the described technology is executed in an order different from the described method, and / or the components of the described system, structure, device, circuit, etc. are combined or combined in a form different from the described method, or opposed or replaced by other components or equivalents, appropriate results can be achieved.

[0099] Therefore, even if they are different embodiments, as long as they are equivalent to the scope of the claims, they belong to the scope of the appended claims.

Claims

1. A method for providing a content service executed by a computer system, comprising: a platform providing unit included in at least one processor of the computer system stores and maintains a plurality of contents that can be played before or after at least one advertisement played on at least one display; the platform providing unit provides information about the plurality of contents to at least one client; a content selection unit included in the at least one processor selects at least one content from the plurality of contents in response to a selection input of the at least one client based on the information about the plurality of contents; and a content service providing unit included in the at least one processor plays the selected at least one content on the at least one display; including: in the step of playing the selected at least one content on the at least one display, playback information including information about the time, number of times, time period, and period during which the at least one content is played on the at least one display; information about the playback of the at least one advertisement on the at least one display (the information includes attributes of the at least one advertisement played on the at least one display, the time, time period, and information about the service usage fee for the playback of the at least one advertisement on the at least one display); hardware information of the at least one display; and location information of the at least one display (the location information includes geographical location of the at least one display and information about the surrounding context of the at least one display based on the geographical location); charging the at least one client a service usage fee for the content service based on the above; A content service providing method including the above.

2. The step of storing and maintaining the plurality of contents includes: building and updating a platform that provides information about the plurality of contents; including: The step of providing information regarding the plurality of contents to at least one client comprises the step of allowing the at least one client to access the platform The content service providing method according to claim 1, comprising the above steps

3. The step of selecting at least one content from among the plurality of contents is the step of selecting the at least one content in response to a selection input of the at least one client for the at least one content generated on the platform. The content service providing method according to claim 2

4. The content service providing method further comprises the step of controlling the at least one content or the at least one advertisement to be played on the at least one display The content service providing method according to claim 2, further comprising the above step

5. The step of charging a service usage fee for the content service further comprises the step of paying at least a part of the charged service usage fee to the creator who created the at least one content. The content service providing method according to claim 1 The content service providing method according to claim 1, further comprising the above step

6. The step of charging a service usage fee for the content service further comprises the step of paying at least a part of the charged service usage fee to the owner of the building where the at least one display is installed when the at least one client is an advertiser for the at least one advertisement. The content service providing method according to claim 1 The content service providing method according to claim 1, further comprising the above step

7. Before playing the selected at least one content on the at least one display, execute a pre - processing step to enable the selected at least one content to be played on the at least one display The content service providing method according to claim 1, further comprising the above step

8. The step of executing the pre - processing comprises the step of setting playback information including information regarding the time, brightness, color sense, time, speed, volume, and playback size at which the selected at least one content is to be played The content service providing method according to claim 7, comprising the above step

9. The step of setting the playback information is Setting the playback information based on information regarding playback of the at least one advertisement on the at least one display, hardware information of the at least one display, or location information of the at least one display The content service providing method according to claim 8, including this.

Images