Website Management System

Abstract

To provide a website management system which gives an opportunity for a seller to directly obtain a new purchaser on a website which provides a service for selling / buying a commodity and transmitting / receiving information on the commodity.SOLUTION: A management server 14 includes: a first privilege offering unit 14i which offers a privilege to a seller SL on the basis of the number of times that a customer CL receives transmission commodity information on a second terminal 12; a first privilege offering unit 14i which offers a privilege to a customer CL on the basis of the number of times that the customer CL receives the transmission commodity information on the second terminal 12; and an identification information coincidence confirmation unit 14k which compares a log-in ID of a specific seller SE in second user information with a log-in ID of the seller SE who has transmitted the transmission commodity information received on the second terminal 12 by the customer CL, and transmits identification information coincidence information indicating that the log-in IDs are coincident or not, to a second privilege offering unit 14j.SELECTED DRAWING: Figure 3

Description

[Technical Field]

[0001] The present invention relates to a website management system for managing websites that provide services related to the buying and selling of products and the sending and receiving of product information. [Background technology]

[0002] In recent years, the spread of the internet, tablets, and smartphones has led to an increase in the number of people using online shopping sites. According to a report published by the Ministry of Economy, Trade and Industry in July 2020 entitled "FY2019 International Economic Research Project for Building Integrated Domestic and International Economic Growth Strategies (Market Research on E-Commerce)" (https: / / www.meti.go.jp / press / 2020 / 07 / 20200722003 / 20200722003.html), the market size of websites where sales and transactions are conducted over the internet (e-commerce), such as online shopping sites, is expanding, and the market size of Japan's BtoC-EC (e-commerce between companies and general consumers) market in 2019 increased from approximately 18.9845 trillion yen in 2018 to 19.3609 trillion yen (an increase of 7.65% from the previous year). Compared to physical stores that sell products on a shelf (so-called brick-and-mortar stores), these online shopping sites are advantageous for customers in that they allow them to purchase products without going to a physical store, and for product sellers (hereinafter referred to as "sellers") in that they are relatively inexpensive to set up. Also, in the case of brick-and-mortar stores, customers may give up using the store if it is far from their living area, but this problem does not arise with online shopping sites.

[0003] Conversely, there are a huge number of sellers operating on online shopping sites, and for customers, all of these sellers are potential partners for transactions, which makes it difficult for sellers to acquire customers (hereinafter referred to as "buyers") who will actually purchase their products on the online shopping site.

[0004] In view of this situation, for example, Patent Document 1 discloses a technology that, based on information about products that a customer has purchased in the past, identifies products in a category that the customer has not yet purchased that are likely to lead to a purchase, and introduces those products to the customer. This technology encourages customers to purchase products in a category that the customer has not yet purchased, thereby providing sellers of products in that category with an opportunity to acquire new buyers. [Prior art documents] [Patent documents]

[0005] [Patent Document 1] Japanese Patent Application Publication No. 2019-212126 Summary of the Invention [Problem to be solved by the invention]

[0006] However, the technology disclosed in Patent Document 1 is merely intended to enable operators of online shopping sites to increase the number of customers of the entire online shopping site. In other words, this technology is a mechanism that indirectly gives sellers an opportunity to acquire new buyers by increasing the number of customers of the entire online shopping site, but it does not directly give sellers an opportunity to acquire new buyers.

[0007] The present invention has been made in view of the above-mentioned conventional circumstances. One of the objects of the present invention is to provide a website management system that can give sellers an opportunity to directly acquire new buyers on a website that provides services related to the buying and selling of goods and the sending and receiving of product information. Means for solving the problem and effects of the invention

[0008] A website management system according to a first aspect of the present invention is a website management system that manages a website that provides services related to the buying and selling of products and the sending and receiving of product information, using a management server that is communicably connected via a communication network to a first terminal that is a terminal used by each of a plurality of first users who sell products and transmit product information to be transmitted, which is information related to the products, a second terminal that is a terminal used by each of a plurality of second users who purchase the products and receive the product information to be transmitted, and a third terminal that is a terminal used by an administrator, wherein the management server has a setting information storage unit that stores setting information that is information that serves as the basis for processing performed by the management server, a first user information storage unit that stores first user information that is information about the first user in association with first identification information for identifying the first user, a second user information storage unit that stores second user information that is information about the second user including the first identification information of the first user associated with the second user in association with second identification information for identifying the second user, and a management server that stores the sales information transmitted from the first terminal to the first user. a sales product information storage unit that stores sales product information, which is information including the name, price, and inventory quantity of a product desired by the second user; a first display processing unit that processes to display the sales product information stored in the sales product information storage unit on the website; a product buying and selling processing unit that processes the buying and selling of products based on the second identification information, purchased product information, which is information including the product desired to be purchased and the quantity desired to be purchased, selected by the second user based on the sales product information displayed by the processing of the first display processing unit, transmitted from the second terminal, and the sales product information stored in the sales product information storage unit; a product information storage unit that stores product information to be transmitted from the first terminal; a second display processing unit that processes to display the product information to be transmitted stored in the product information storage unit on the website; and a first benefit granting unit that stores first benefit information, which is information determined based on the setting information stored in the setting information storage unit and the number of times the second user has received the product information to be transmitted by the first user at the second terminal, in association with the identification information of the first user in the first user information storage unit.and a second benefit providing unit that stores, in the second user information storage unit, the setting information stored in the setting information storage unit and second benefit information, which is information determined based on the number of times the second user has received the product information for transmission at the second terminal, in association with the identification information of the second user, and that can update the setting information based on an instruction from the third terminal.

[0009] According to the above configuration, second users who have never purchased a product from a first user can be encouraged to view the product information for a first user's product, thereby increasing the number of first user purchases. Specifically, the configuration includes a first benefit granting unit that grants a benefit to the first user based on the number of times the product information for a first user is viewed by the second user. This increases the first user's motivation to increase the number of times the product information for a first user is viewed, increasing the number of times the product information for a first user is viewed, and enriching the content of the product information for a first user. This allows second users to be encouraged to actively view the product information for a first user. In addition, the configuration includes a second benefit granting unit that grants a benefit to the second user based on the number of times the product information for a first user is viewed, thereby allowing second users to be encouraged to more actively view the product information for a first user. Furthermore, since the website management system according to the present invention is configured to include a second user information storage unit that stores information in association with a first user, it is possible to register a first user who has purchased products from the second user before the second user uses the website management system, and when the second user views product information for a first user different from the registered first user, the second user can be given a larger (more expensive) benefit. This can encourage the second user to actively view product information for a first user from whom the second user has never purchased a product.

[0010] In addition, the website management system according to the second aspect of the present invention may have an identification information match confirmation unit that transmits identification information match information, which is information indicating whether the first identification information of the first user who sells the product selected by the second user based on the sales product information displayed by the processing of the first display processing unit matches the first identification information included in the second user information of the second user.

[0011] According to the above configuration, when a second user purchases a product, the system includes an identification information matching verification unit that compares the first user selling the product to be purchased with a stored associated first user. For example, a first user who had purchased products from the second user before using the website management system can be registered, and a special benefit can be granted when the second user purchases a product from a first user other than the associated first user. This can encourage the second user to actively purchase products from first users with whom the second user has never purchased products before. Furthermore, for example, by allowing only second users who are paid members of the website and are required to pay a membership fee to purchase products from a first user other than the associated first user, the membership fee can be used to cover the costs of granting the special benefit.

[0012] Furthermore, in the website management system according to the third aspect of the present invention, the purchased product information includes delivery address information, which is information about an address selected by the second user from among addresses designated by the first user or the operator that sells the product that the second user wishes to purchase, and the product purchase and sale processing unit can guide the first user to deliver the product based on the delivery address information, and when the product arrives at the address in the delivery address information, can notify the first user that the product has arrived at the address in the delivery address information.

[0013] According to the above configuration, when a second user orders a product, the system is configured to guide the first user to have the product shipped to an address selected by the second user from addresses previously designated by the first user selling the product or the operator, and notify the second user when the product arrives at the address. Therefore, for example, when multiple second users order products from the same first user at approximately the same time, the products ordered by the multiple second users can be shipped together to the address designated by the first user, and the second user can receive the products at that address. This can reduce shipping costs for products.

[0014] Furthermore, the website management system according to the fourth aspect of the present invention may have at least a third display processing unit that performs processing to display on the website information about products desired for sale, which information includes the names of products that the second user wishes to sell to the first user.

[0015] According to the above configuration, the first user can find out what products the second user is looking for via the website, and can have the opportunity to acquire new buyers.

[0016] Furthermore, in the website management system according to the fifth aspect of the present invention, the product buying and selling processing unit can perform processing related to the pre-order buying and selling of products based on the second identification information transmitted from the second terminal, pre-order product information which includes information on the product that the second user wishes to reserve for purchase and the quantity that the second user wishes to purchase, selected by the second user based on the sales product information displayed by the processing of the first display processing unit, and the sales product information stored in the sales product information storage unit, and processing to change the price of the product depending on the quantity that the second user reserves within a certain period of time.

[0017] According to the above configuration, the more the reserved quantity of the product, the lower the price per unit (allowing it to be purchased at a discount), which increases the number of buyers. In other words, it contributes to increasing the number of new buyers for the seller. [Brief explanation of the drawings]

[0018] [Figure 1] 1 is a system configuration diagram illustrating the overall configuration of a website management system according to an embodiment of the present invention; [Figure 2] FIG. 2 is a diagram illustrating the configuration of each web page that constitutes a website. [Figure 3] FIG. 2 is a functional block diagram illustrating the functional configuration of a management server. [Figure 4] 10 is a flowchart illustrating the flow of processing performed by a product buying and selling processing unit. DETAILED DESCRIPTION OF THE INVENTION

[0019] Embodiments of the present invention will be described below with reference to the drawings. However, the embodiments described below are merely examples for embodying the technical concept of the present invention, and the present invention is not limited to these. Furthermore, this specification in no way specifies the components set forth in the claims as components of the embodiments. The dimensions, materials, shapes, and relative positions of components described in the embodiments are not intended to limit the scope of the present invention, and are merely illustrative unless otherwise specified. The size and relative positions of components shown in the drawings may be exaggerated for clarity. Furthermore, in the following description, the same names and symbols indicate identical or similar components, and detailed descriptions will be omitted as appropriate. Furthermore, the elements constituting the present invention may be configured with the same components, so that multiple elements are served by one component, or conversely, the functions of one component may be shared by multiple components. (Website Management System 1)

[0020] A website management system 1 according to one embodiment of the present invention will be described with reference to FIGS.

[0021] As shown in FIG. 1, the website management system 1 is a system that manages websites WS using a management server 14 that is communicatively connected to a first terminal 11 used by multiple sellers SE (corresponding to an example of the "first users" in the claims), a second terminal 12 used by multiple customers CL (corresponding to an example of the "second users" in the claims), and a third terminal 13 used by an administrator AD via a communication network. The types of terminals used as the first terminal 11, the second terminal 12, and the third terminal 13 are not particularly limited, and may be, for example, personal computers, tablets, or smartphones. The first terminal 11, the second terminal 12, and the third terminal 13 do not refer to specific terminals. If the seller SE uses multiple terminals, all of them correspond to the first terminal 11. If the customers CL use multiple terminals, all of them correspond to the second terminal 12. If the administrator AD uses multiple terminals, all of them correspond to the third terminal 13. (Website WS)

[0022] The website WS is a website managed by the website management system 1, and provides services as an online shopping site for buying and selling products, and as an SNS (Social Networking Service) for exchanging information about products bought and sold on the website WS.

[0023] As shown in FIG. 2, the website WS is composed of the following web pages: a "membership registration page," a "login page," a "main page," a "shopping page," and an "SNS page." There are two membership registration pages: one for seller SE and one for customer CL. By registering as a member using either of these membership registration pages, users can use the website WS. Specifically, users who register as members through the seller SE membership registration page have the information they entered into the input form on the membership registration page (first user information, described in detail below) stored in the first user information storage unit 14b. This allows users to sell products on the online shopping site and to transmit product information for sale, which is information related to the products, on the SNS service. Meanwhile, users who register as members through the customer CL membership registration page have the information they entered into the input form on the seller SE membership registration page (second user information, described in detail below) stored in the second user information storage unit 14c. This allows users to purchase products on the online shopping site, receive product information for sale, which is information related to the products, and transmit product information for sale (described in detail below) on the SNS service. Furthermore, when a user registers as a member of the website WS, a login ID (which corresponds to an example of the "first identification information" and "second identification information" in the claims) and a password (which corresponds to an example of the "first identification information" and "second identification information" in the claims) are automatically set and assigned to the user. The seller SE and customer CL can access the main page of the website WS by entering these into the login page of the website WS. From the main page, the seller SE and customer CL can access the shopping page or the SNS page, and can receive services as an online shopping site on the shopping page and services as an SNS on the SNS page.

[0024] The aspects of the website WS and web pages are not limited to those described above and may be modified as appropriate. For example, non-registered members may also be allowed to use part of the website WS (e.g., only be able to view the SNS page), or a paid membership system may be established in which a monthly fee is charged for membership registration, with services available only to paid members. Furthermore, the membership registration methods may not be differentiated between seller SEs and customers CLs, allowing seller SEs to purchase products and receive product information for distribution, while customers CLs to sell products and send product information for distribution. Furthermore, seller SEs and customers CLs may be able to set their own login IDs and passwords when registering as members. (First terminal 11, second terminal 12 and third terminal 13)

[0025] As shown in Figure 1, the first terminal 11 is a terminal used by the seller SE, the second terminal 12 is a terminal used by the customer CL, and the third terminal 13 is a terminal used by the administrator AD. These terminals may be, for example, personal computers, tablets, or smartphones. Furthermore, the first terminal 11, the second terminal 12, and the third terminal 13 do not refer to specific terminals; for example, if one seller SE uses multiple terminals, all of them correspond to the first terminal 11, if one customer CL uses multiple terminals, all of them correspond to the second terminal 12, and if one administrator AD uses multiple terminals, all of them correspond to the third terminal 11. (Administration Server 14)

[0026] As shown in Fig. 1, the management server 14 is communicably connected to the first terminal 11, the second terminal 12, and the third terminal 13 via a communication network. As shown in Fig. 3, the management server 14 includes a setting information storage unit 14a, a first user information storage unit 14b, a second user information storage unit 14c, a sales product information storage unit 14d, a first display processing unit 14e, a product buying and selling processing unit 14f, a product information storage unit 14g for transmission, a second display processing unit 14h, a first bonus granting unit 14i, a second bonus granting unit 14j, an identification information matching confirmation unit 14k, and a third display processing unit 14l, and each component performs processing in accordance with information transmitted from the first terminal 11 based on an operation by the seller SE, information transmitted from the second terminal 12 based on an operation by the customer CL, and information transmitted from the third terminal 13 based on an operation by the administrator AD (details will be described later). <Setting information storage unit 14a>

[0027] The setting information storage unit 14a is a component that stores setting information, which is information that serves as the basis for processing performed by the management server 14. The setting information includes at least a criterion for determining the number of points (details of which will be described later) when points are awarded by the processing of the first benefit awarding unit 14i and the second benefit awarding unit 14j. In addition, the setting information stored in the setting information storage unit 14a can be updated by the administrator AD operating the third terminal 13. <First user information storage section 14b>

[0028] The first user information storage unit 14b is a component that stores first user information in association with a login ID and a password. The first user information is, for example, information such as the name (or title), address (or residence), and contact information of the seller SE, and is information that is entered on the membership registration page for the seller SE when registering as a member of the website WS. <Second user information storage unit 14c>

[0029] The second user information storage unit 14c is a component that stores second user information in association with a login ID and password. The second user information is, for example, information such as the name, address, contact information, and specific seller SE of the customer CL, which is entered into the membership registration page for the customer CL when registering as a member of the website WS. Here, the "information on the specific seller SE" is information that identifies one seller SE selected by the customer CL from among the registered seller SEs. The membership registration page for the customer CL displays a list of the names (or titles) of the registered seller SEs, and the customer CL is prompted to select a seller SE from which he or she frequently purchases products. When the customer CL's membership registration is completed, the login ID of the selected seller SE is stored as "information on the specific seller SE" in association with other second user information. Furthermore, if the customer CL does not select a seller SE, the login ID of a seller SE previously designated by the administrator AD (for example, if the administrator AD himself or herself is registered as a seller SE, the login ID of the seller SE) is stored as the information on the specific seller SE.

[0030] The second user information storage unit 14c is not limited to the above. For example, a customer CL may be able to select multiple seller SEs, and the "information on a specific seller SE" may be information other than a login ID. Furthermore, only customers invited by a seller SE may register as members, and the "specific seller SE" may be automatically assigned to the seller SE who invited the customer CL (invitation system). Specifically, an invitation URL is distributed individually for each seller SE, and the seller SE distributes the invitation URL to the customer CL it wishes to invite. When a customer CL accesses the invitation URL, a membership registration page dedicated to the customer CL invited by the seller SE is displayed, and the information on the seller SE is recorded in the second user information storage unit 14c of the customer CL who registered as a member from the membership registration page. <Sales Product Information Storage Unit 14d>

[0031] The sales product information storage unit 14d is a component that stores sales product information, which includes information on the name, image, price, and inventory of a product that a seller SE wishes to sell, as well as detailed information on the product's specifications, raw materials, etc. Specifically, the sales product information can be input from an input form on a listing page (see FIG. 2), which is one of the shopping pages and is accessible only to the seller SE. That is, when the seller SE operates the first terminal 11 to access the listing page and input the sales product information, the sales product information is stored in the sales product information storage unit 14d.

[0032] The sales product information storage unit 14d may be configured in a manner other than as described above, and the sales product information may be configured in a manner other than as described above. For example, the sales product information may include product reviews and word-of-mouth. <First display processing unit 14e>

[0033] The first display processing unit 14e is a component that performs processing to display the sales product information stored in the sales product information storage unit 14d on a sales product list page and an individual sales product page (see FIG. 2), which are shopping pages. The sales product list page is a webpage that displays a list of product names, product images, and prices from among the multiple sales product information stored in the sales product information storage unit 14d. By selecting a desired product from the displayed list, a user can access the individual sales product page for that product. The individual sales product page is a webpage that displays information on the name, image, price, and inventory of one product from among the multiple sales product information stored in the sales product information storage unit 14d, as well as detailed information such as the product's specifications and ingredients, and allows users to perform operations to purchase the displayed product. In other words, a seller SE can browse the sales product list page to find a product they are interested in, access the individual sales product page of that product to view more detailed information, and then perform operations to purchase the product.

[0034] The first display processing unit 14e may be configured in a manner not limited to that described above, and the sales product list page and the sales product individual page may also be configured in a manner not limited to that described above. For example, the sales product list page may be provided with a search function for searching for a desired product, a filtering function for limiting the type of product, a sorting function for rearranging the order of the listed products according to specific conditions, and the like. <Product sales processing section 14f>

[0035] The commodity trading processing unit 14f is a component that performs processing related to the buying and selling of commodities. The processing performed by the commodity trading processing unit 14f will be described below with reference to the flowchart of FIG.

[0036] First, in step ST101, the customer CL selects the product and the quantity that they wish to purchase from the shopping page (orders the product). This determines the purchase product information, which is information about the product that the customer CL wishes to purchase and the quantity that they wish to purchase, and the purchase product information is transmitted to the product buying and selling processing unit 14f.

[0037] Next, in step ST102, the purchase product information is compared with the sales product information (especially the stock quantity) to determine whether the product is available for sale. If it is determined that the product is not available for sale, the process proceeds to step ST103, where the customer CL is notified that the desired product is not available for sale.

[0038] On the other hand, if it is determined in step ST102 that the product can be sold, the process proceeds to step ST104, where the customer CL is prompted to specify a payment method and a delivery address for the product. This determines the payment method information, which is information about the payment method desired by the customer CL, and the delivery address information, which is information about the delivery address for the product desired by the customer CL, and the purchased product information is transmitted to the product buying and selling processing unit 14f.

[0039] Next, in step ST105, the customer CL is prompted to pay the fee based on the payment method information, and if payment of the fee is confirmed, in step ST106, the customer CL is prompted to send the product to the seller SE based on the delivery address information.

[0040] The processing in the product purchase and sale processing unit 14f is not limited to the above-described manner. For example, when a customer CL orders a product, the customer CL may select a shipping address from among addresses designated in advance by the seller SE or the administrator AD who sells the product. In this case, when the product arrives at the address, the product purchase and sale processing unit 14f notifies the customer CL. As a result, for example, when multiple customers CL order products from the same seller SE at approximately the same time, the products ordered by the multiple customers CL can be shipped together to the address designated by the seller SE, and the customers CL can receive the products at that address, thereby reducing shipping costs for the products.

[0041] Furthermore, the product buying and selling processor 14f may perform processing related to the advance purchase and sale of products based on advance purchase product information, which is information on the product that the customer CL wishes to reserve for purchase and the quantity that the customer CL wishes to purchase. At this time, a process of changing the price of the product depending on the quantity of the product reserved by the customer CL within a certain period may also be performed. Specifically, the reservation acceptance period for a specific product is set to one month, and if one or more customers CL reserve the product in quantities of 1 to 100 units during that period, the product is sold at 1,000 yen per unit, 800 yen per unit for 101 to 1,000 units, and 500 yen per unit for 1,001 to 10,000 units. In this way, the price per unit can be lowered (allowing the product to be purchased at a discount) as the number of reserved units increases, thereby increasing the number of buyers. In other words, this contributes to increasing the number of new buyers for the seller SE. <Product information storage unit 14g for transmission>

[0042] The product information to be transmitted storage unit 14g is a component that stores product information to be transmitted, which is information related to products, transmitted by the seller SE from the first terminal 11. Specifically, the product information to be transmitted can be input from an input form on the seller SE's SNS page (details will be described later). That is, when the seller SE operates the first terminal 11 to access the SNS page and inputs the product information to be transmitted, the product information to be transmitted is stored in the product information to be transmitted storage unit 14g.

[0043] Product-related information may be, for example, product reviews or usage methods (such as delicious ways to eat food or convenient ways to use tools). The form of product-related information is not particularly limited, and may include text, images (photos or videos), audio, or a combination of these. This information may also be transmitted in the form of a live broadcast (so-called live streaming).

[0044] The form of the product information storage unit 14g to be transmitted is not limited to that described above, and the product information to be transmitted is not limited to that described above. <Second display processing unit 14h>

[0045] The second display processing unit 14h is a component that performs processing to display the product information to be transmitted stored in the product information to be transmitted storage unit 14g on the SNS page.

[0046] The SNS page displays a list of the product information to be transmitted and the desired product information (details of which will be described later) stored in the product information to be transmitted storage unit 14g. There are also SNS pages for sellers SE and customers CL (see FIG. 2). The SNS page for sellers SE has an input form for inputting the product information to be transmitted, and the SNS page for customers CL has an input form for inputting the desired product information (details of which will be described later).

[0047] The second display processing unit 14h is not limited to the above-described configuration, and the SNS page is not limited to the above-described configuration. For example, the SNS page may be provided with a search function for searching for product information to be transmitted that includes a desired character string, a filtering function for limiting the type of information, a sorting function for rearranging the order of listed products according to specific conditions, etc. Furthermore, the second display processing unit 14h may be configured to display, in addition to the product information to be transmitted, a program guide (e.g., periodically created by the administrator AD) that summarizes the transmission times of product information to be transmitted in the form of live broadcasts. <First Benefit Granting Section 14i>

[0048] The first benefit granting unit 14i is a component that stores the first benefit information, which is information determined based on the setting information stored in the setting information storage unit 14a and the number of times the customer CL receives product information to be sent at the second terminal 12, in the first user information storage unit 14b in association with the login ID of the seller SE.

[0049] Here, the first benefit information is, for example, information on the number of points to be paid at the end of the month, with 1 point being converted to 1 yen. For example, the points are set so that 1 point is awarded to the customer CL every time the customer CL receives product information to be transmitted at the second terminal 12 1000 times.

[0050] The above-described embodiment increases the seller SE's motivation to increase the number of times the customer CL views the product information to be transmitted, which increases the number of times the product information to be transmitted is transmitted, and the content of the product information to be transmitted is enriched. As better information is collected, the customer CL will also be more proactive in viewing the product information to be transmitted. Note that the embodiment of the first benefit granting unit 14i is not limited to the above-described embodiment. <Second Benefit Granting Section 14j>

[0051] The second benefit granting unit 14j is a component that stores the second benefit information, which is information determined based on the setting information stored in the setting information storage unit 14a and the number of times that the customer CL receives the product information to be sent at the second terminal 12, in the second user information storage unit 14b in association with the login ID of the customer CL.

[0052] Here, the second benefit information refers to the number of points that can be used when purchasing a product on the shopping page, with 1 point being converted to 1 yen. For example, the points are set so that 1 point is awarded for every 10 times that the customer CL receives transmission product information at the second terminal 12, up to a maximum of 500 points per month. In addition, the identification information match confirmation unit 14k, which will be described later, compares the login ID of a specific seller SE with the second user information, and if the customer CL receives transmission product information at the second terminal 12 that was transmitted by a seller SE with a different login ID, 2 points are awarded for every 10 times.

[0053] The above-described embodiment encourages customer CL to actively browse product information to be transmitted. Furthermore, when customer CL browses product information to be transmitted by a seller other than the specific seller SE, in other words, a seller SE other than the seller SE from which customer CL frequently purchases products, more points are awarded to the second user. This encourages customer CL to particularly actively browse product information to be transmitted by sellers who do not purchase products often or have never purchased products. In this way, the website management system 1 according to one embodiment of the present invention encourages customer CL to browse product information to be transmitted for products from sellers SE from which customer CL has never purchased products, thereby contributing to increasing the number of buyers of seller SE.

[0054] The second bonus granting unit 14j may be configured to provide a prize when the customer SE receives product information to be transmitted to the second terminal 12 a specified number of times, instead of providing points that can be used when purchasing a product on the shopping page. <Identification information match confirmation unit 14k>

[0055] The identification information match confirmation unit 14k is a component that compares the login ID of a specific seller SE in the second user information with the login ID of the seller SE that transmitted the product information received by the customer CL at the second terminal 12, and transmits identification information match information, which is information on whether or not they match, to the second benefit granting unit 14j. This allows the second benefit granting unit 14j to determine whether the customer CL viewed information from the specific seller SE or information from a seller other than the specific seller SE.

[0056] The identification information matching unit 14k may be configured in a manner not limited to the above. For example, it may compare the login ID of a specific seller SE in the second user information with the login ID of the seller SE selling the product included in the purchased product information, and transmit identification information matching information indicating whether or not they match to the product buying and selling processing unit 14f. Using this, for example, a special benefit (e.g., the aforementioned points) can be awarded when a customer CL purchases a product from a seller SE other than the specific seller SE, in other words, a seller SE from which the customer CL frequently purchases products. This configuration encourages the customer CL to actively purchase products from sellers from which the customer CL does not often purchase products or from which the customer CL has never purchased products. In this way, the website management system 1 according to one embodiment of the present invention encourages customers CL to purchase products from sellers SE from which the customer CL has not previously purchased products, thereby contributing to increasing the number of buyers of the seller SE. Furthermore, for example, by allowing only paid members of the website who are required to pay a membership fee to purchase products from sellers SE other than the specific seller SE, the membership fee can be used to cover the costs associated with the special benefit. <Third display processing unit 14l>

[0057] The third display processing unit 14l is a component that performs processing to display information about products desired for sale on the SNS page, which is information for identifying the products that the customer CL wishes to sell to the seller SE (information such as the product name, size, color, price, quantity, etc.).

[0058] The product information can be entered using an input form provided on the SNS page for the customer CL, and the SNS page displays a list of the product information to be sent and the product information to be sent stored in the product information to be sent storage unit 14g. Specifically, a seller SE who sees the product information to be sent displayed on the SNS page can comment on the displayed product information (in a manner in which the product information is published on the SNS page) or send a message directly to the customer CL (in a manner in which the message is not published on the SNS page) to propose and negotiate a sale of the product. If negotiations are successful, the seller SE creates an individual product page for the customer CL and sells the product (the processing related to the sale of the product is performed by the product sales processing unit 14f). In this manner, the seller SE can propose and negotiate a sale of the product after knowing the product that the customer CL is looking for, thereby obtaining an opportunity for the seller SE to acquire new buyers.

[0059] As described above, the website management system 1 according to one embodiment of the present invention includes a management server 14 having: (1) a first benefit granting unit 14i that grants a benefit to a seller SE based on the number of times that a customer CL receives product information to be transmitted at the second terminal 12; (2) a first benefit granting unit 14i that grants a benefit to a customer CL based on the number of times that the customer CL receives product information to be transmitted at the second terminal 12; and (3) an identification information match checking unit 14k that compares the login ID of a specific seller SE in the second user information with the login ID of the seller SE that transmitted the product information that the customer CL received at the second terminal 12, and transmits identification information match information indicating whether or not they match to the second benefit granting unit 14j. This configuration increases the tendency for sellers SEs to enrich the content of product information to be transmitted, and increases the tendency for customers CL to actively view product information to be transmitted (especially product information to be transmitted from sellers SEs from whom they have never purchased products before). In other words, the website management system 1 uses special benefits to encourage customers CL to actively view the product information sent by sellers SE who have never purchased a product from them before, thereby giving sellers SE the opportunity to acquire new buyers through the product information they send out. [Explanation of symbols]

[0060] 1. Website management system 11...First terminal 12...Second terminal 13...Third terminal 14...Administration Server 14a...Setting information storage unit 14b…First user information storage unit 14c…Second user information storage unit 14d...Sales product information storage section 14e...First display processing unit 14f…Product sales processing section 14g...Product information storage section for transmission 14h: Second display processing section 14i...First Benefit Granting Section 14j…Second Benefit Granting Section 14k...Identification information match confirmation section 14l...Third display processing section SE…Seller CL…Customer AD: Administrator WS…Website

Claims

1. A website management system that manages a website that provides services related to the buying and selling of goods and the sending and receiving of product information, by means of a management server that is communicatively connected to a first terminal that is a terminal used by each of a plurality of first users who sell goods and send product information to be sent, which is information related to the goods, via a communication network, a second terminal that is a terminal used by each of a plurality of second users who purchase the goods and receive the product information to be sent, and a third terminal that is a terminal used by an operator, The management server a setting information storage unit that stores setting information that is information that serves as a basis for processing performed by the management server; a first user information storage unit that stores first user information, which is information about the first user, in association with first identification information for identifying the first user; a second user information storage unit that stores second user information, which is information about the second user including the first identification information of the first user associated with the second user, in association with second identification information for identifying the second user; a sales product information storage unit that stores sales product information, which is information including the name, price, and inventory quantity of a product that the first user wishes to sell and is transmitted from the first terminal; a first display processing unit that performs processing to display the sales product information stored in the sales product information storage unit on the website; a product buying and selling processing unit that performs processing related to the buying and selling of products based on the second identification information transmitted from the second terminal, purchase product information that includes information on the product and quantity that the second user wishes to purchase, selected by the second user based on the sales product information displayed by the processing of the first display processing unit, and the sales product information stored in the sales product information storage unit; a product information storage unit for storing product information to be transmitted from the first terminal; a second display processing unit that performs processing to display the product information to be transmitted stored in the product information to be transmitted storage unit on the website; a first benefit granting unit that stores, in the first user information storage unit, first benefit information, which is information on the number of points that are determined based on the setting information stored in the setting information storage unit and the number of times that the second user has received the product information transmitted by the first user at the second terminal and converted into money and paid, in association with the identification information of the first user; a second benefit providing unit that stores, in the second user information storage unit, second benefit information, which is information determined based on the setting information stored in the setting information storage unit and the number of times the second user has received the product information for transmission at the second terminal, in association with the identification information of the second user; and The website management system is characterized in that the setting information is updated based on an instruction from the third terminal.

2. 2. The website management system of claim 1, further comprising: A website management system having an identification information match confirmation unit that transmits identification information match information, which is information indicating whether the first identification information of the first user who sells the product selected by the second user based on the sales product information displayed by the processing of the first display processing unit matches the first identification information included in the second user information of the second user.

3. 3. The website management system according to claim 1, The purchase product information is information including delivery address information, which is information on an address selected by the second user from among addresses designated by the first user or the operator that sells the product that the second user wishes to purchase, The product sales processing unit is a website management system that guides the first user to send the product based on the delivery address information, and when the product arrives at the address in the delivery address information, notifies the first user that the product has arrived at the address in the delivery address information.

4. The website management system according to any one of claims 1 to 3, further comprising: A website management system having a third display processing unit that performs processing to display on the website information about products desired for sale, which information includes at least the names of products that the second user wishes to sell to the first user.

5. The website management system according to any one of claims 1 to 4, The commodity buying and selling processing unit a process for pre-ordering and selling goods based on the second identification information transmitted from the second terminal, pre-order product information including information on the product and quantity that the second user wishes to reserve for purchase, selected by the second user based on the sales product information displayed by the processing of the first display processing unit, and the sales product information stored in the sales product information storage unit; a process of changing the price of a product according to the quantity reserved by the second user within a certain period of time; A website management system that

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