Multimedia content display method, device, equipment, and storage medium

Abstract

A method, device, equipment, and storage medium for displaying multimedia content, the method includes the following steps: first, displaying a specific exhibition mode pop-up window (S101), in which at least one content classification control is displayed in the specific exhibition mode pop-up window, and the content classification control and the multimedia content classification have a corresponding relationship; and, in response to a trigger operation on a target content classification control among the at least one content classification control, turning on a specific exhibition mode and displaying a multimedia content classification corresponding to the target content classification control in the specific exhibition mode (S102). The method displays the content classification control of the multimedia content classification in the specific exhibition mode pop-up window, thereby making the user interested in the multimedia content in the specific exhibition mode, and inducing the user to turn on the specific exhibition mode, thereby improving the usage rate of the specific exhibition mode.

Description

[Technical Field]

[0001] CROSS-REFERENCE TO RELATED APPLICATIONS This application claims priority from a Chinese patent application filed on April 26, 2021, bearing application number 202110451943.6 and entitled "Multimedia content display method, device, equipment and storage medium," the entire contents of which are incorporated herein by reference. The present disclosure relates to the field of data processing, and in particular to a method, apparatus, device and storage medium for displaying multimedia content. [Background technology]

[0002] Currently, multimedia content software such as short video software typically presents a pop-up window to the user once it is started, allowing the user to select whether to turn on a specific display mode. Once the user selects to turn on the specific display mode, the multimedia content to be viewed in the specific mode is subsequently displayed to the user in the specific display mode. Summary of the Invention [Problem to be solved by the invention]

[0003] However, the usage rate of the specific display mode in current multimedia content software is low, and how to improve the usage rate of the specific display mode is an issue that needs to be resolved immediately. [Means for solving the problem]

[0004] To solve or at least partially solve the above-mentioned problems, the present disclosure provides a multimedia content display method, device, system, equipment, and storage medium, which displays content classification controls for multimedia content classification in a specific display mode pop-up window, thereby attracting users' interest in multimedia content in the specific display mode, guiding users to turn on the specific display mode, and improving the usage rate of the specific display mode.

[0005] According to a first aspect, the present disclosure provides a method for displaying multimedia content, the method comprising: displaying a specific display mode pop-up window, wherein at least one content classification control is displayed in the specific display mode pop-up window, and the content classification control and the multimedia content classification have a corresponding relationship; In response to a trigger operation on a target content classification control among the at least one content classification control, turning on a specific exhibition mode and displaying the multimedia content classification corresponding to the target content classification control in the specific exhibition mode.

[0006] In an alternative embodiment, the method comprises: The method further includes a step of playing multimedia content belonging to the multimedia content classification in response to a trigger operation for switching from the current page to a preset multimedia content exhibition page.

[0007] In an alternative embodiment, prior to the step of displaying a specific exhibition mode pop-up window, The method further includes the step of acquiring pop-up window display information in response to a login operation for the target application program, the pop-up window display information including content classification controls corresponding to the currently logged-in user; The step of displaying a specific exhibition mode pop-up window includes: The method further includes displaying a specific display mode pop-up window based on the pop-up window display information.

[0008] In an alternative embodiment, the pop-up window display information includes content classification controls determined based on historical behavior data of the currently logged-in user.

[0009] In an alternative embodiment, the content classification control displays classification icons and classification themes for the multimedia content classification corresponding to the content classification control.

[0010] In an alternative embodiment, the method comprises: The method further includes the step of sliding and displaying the at least one content classification control in response to a preset slide operation for the at least one content classification control in the specific display mode pop-up window.

[0011] According to a second aspect, the present disclosure provides a multimedia content exhibition device, the device comprising: a display module for displaying a specific display mode pop-up window, wherein at least one content classification control is displayed in the specific display mode pop-up window, and the content classification control and the multimedia content classification have a corresponding relationship; an on-module for turning on a specific exhibition mode in response to a trigger operation on a target content classification control of the at least one content classification control; and a display module for displaying the multimedia content classification corresponding to the target content classification control in the specific display mode.

[0012] According to a third aspect, the present disclosure provides a computer-readable storage medium having stored thereon instructions that, when executed on a terminal device, cause the terminal device to implement the above method.

[0013] According to a fourth aspect, the present disclosure provides an apparatus, comprising: a memory; a processor; and a computer program stored in the memory and executable on the processor, the apparatus implementing the above method when the processor executes the computer program.

[0014] According to a fifth aspect, the present disclosure provides a computer program, said computer program comprising instructions that, when executed by a processor, implement the above method.

[0015] Compared with the prior art, the technical solutions provided by the embodiments of the present disclosure have the following advantages: An embodiment of the present disclosure provides a method for displaying multimedia content. First, a specific display mode pop-up window is displayed, and at least one content classification control is displayed in the specific display mode pop-up window, where the content classification control and the multimedia content classification have a corresponding relationship. Then, in response to a trigger operation on a target content classification control among the at least one content classification control, the specific display mode is turned on, and the multimedia content classification corresponding to the target content classification control is displayed in the specific display mode. The embodiment of the present disclosure displays the content classification control of the multimedia content classification in the specific display mode pop-up window to arouse a user's interest in the multimedia content in the specific display mode, guiding the user to turn on the specific display mode, and thereby improving the usage rate of the specific display mode. [Brief explanation of the drawings]

[0016] The drawings herein are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure, and together with the description, serve to explain the principles of the present disclosure. In order to more clearly describe the embodiments of the present disclosure or the technical solutions in the prior art, the following briefly introduces drawings necessary for describing the embodiments or the prior art, and it is obvious that those skilled in the art can obtain other drawings based on these drawings without creative efforts. [Figure 1] 1 is a flowchart of a multimedia content display method provided by an embodiment of the present disclosure. [Figure 2] 1 is a schematic diagram of a youth mode pop-up window provided by an embodiment of the present disclosure. [Figure 3] 1 is a schematic diagram of a display page of multimedia content in a youth mode provided by an embodiment of the present disclosure; [Figure 4] FIG. 2 is a signaling interaction diagram of a multimedia content display method provided by an embodiment of the present disclosure. [Figure 5] 1 is a structural schematic diagram of a multimedia content display device provided by an embodiment of the present disclosure; [Figure 6] 1 is a structural schematic diagram of a multimedia content display device provided by an embodiment of the present disclosure; DETAILED DESCRIPTION OF THE INVENTION

[0017] In order to make the above-mentioned objects, features, and advantages of the present disclosure more clearly understood, the present disclosure will be further described below. Furthermore, if not inconsistent, the embodiments of the present disclosure and the features in the embodiments can be combined with each other.

[0018] In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present disclosure; however, the present disclosure may also be embodied in other ways different from those described herein, and it is apparent that the embodiments in the specification are merely some of the embodiments of the present disclosure, rather than all of the embodiments.

[0019] Currently, the usage rate of the specific display mode in multimedia content software is usually low. One of the reasons for the low usage rate of the specific display mode is that only one content is displayed to the user in the specific display mode pop-up window, which is insufficient to induce the user to turn on the specific display mode.

[0020] To this end, an embodiment of the present disclosure provides a method for displaying multimedia content. First, a specific display mode pop-up window is displayed, and at least one content classification control is displayed in the specific display mode pop-up window, where the content classification control and the multimedia content classification have a corresponding relationship. Then, in response to a trigger operation on a target content classification control among the at least one content classification control, the specific display mode is turned on, and the multimedia content classification corresponding to the target content classification control is displayed in the specific display mode. The embodiment of the present disclosure displays the content classification control of the multimedia content classification in the specific display mode pop-up window to arouse a user's interest in the multimedia content in the specific display mode, guiding the user to turn on the specific display mode, and thereby improving the usage rate of the specific display mode.

[0021] Based on this, an embodiment of the present disclosure provides a multimedia content display method. Referring to FIG. 1, there is shown a flowchart of the multimedia content display method provided by the embodiment of the present disclosure, which includes steps S101 to S102. S101: A specific exhibition mode pop-up window is displayed.

[0022] At least one content classification control is displayed in the specific display mode pop-up window, and the content classification control and the multimedia content classification have a corresponding relationship.

[0023] The embodiments of the present disclosure can be applied to a client, which can be located on a device such as a desktop computer, a laptop, a smartphone, a tablet PC, a smart watch, or a wearable smart device.

[0024] In an embodiment of the present disclosure, the specific exhibition mode pop-up window is provided with a control for turning on the specific exhibition mode, and by clicking the control, the specific exhibition mode can be entered and the multimedia content can be displayed in the specific exhibition mode.

[0025] In addition, content classification controls are further displayed in the specific exhibition mode pop-up window, and each content classification control corresponds to a multimedia content classification. The content classification controls displayed in the specific exhibition mode pop-up window are not only used to present the multimedia content classification in the specific exhibition mode to the user, but can also be used to enter the specific exhibition mode and turn on the specific exhibition mode.

[0026] The specific exhibition mode in the embodiment of the present disclosure may include a picture viewing mode, a specific content learning mode, a youth exhibition mode, etc.

[0027] Taking the youth display mode as an example, a schematic diagram of a youth mode pop-up window provided by an embodiment of the present disclosure will be described below with reference to Figure 2. The youth mode pop-up window is displayed in the lower half area of ​​the current page, and can further display youth mode description text, videos, pictures, etc., to guide the user to turn on the youth mode.

[0028] In addition, the specific display mode pop-up window may further display a content classification control corresponding to the currently logged-in user, specifically, the content classification control may be determined based on the historical behavior data of the currently logged-in user. In addition, the content classification control displays classification icons and classification themes of the multimedia content classifications corresponding to the content classification control.

[0029] In an alternative embodiment, in response to a login operation for the target application program, pop-up window display information is obtained, the pop-up window display information including content classification controls corresponding to the currently logged-in user, and a specific display mode pop-up window is displayed based on the pop-up window display information.

[0030] The Youth Mode pop-up window in Figure 2 displays content classification controls such as "Creative Science," "Painting and Crafts," "Hobbies and Talents," and "Traditional Culture," which are used to present the multimedia content classification in the Youth Mode to the user and guide the user to turn on the Youth Mode. The "Creative Science" content classification control displays the classification icon "Zebra" of the corresponding multimedia content classification and the classification theme "Creative Science."

[0031] In addition, when the number of content classification controls displayed in the specific exhibition mode pop-up window exceeds the number that can be displayed at one time, the content classification controls in the specific exhibition mode pop-up window can be set to be slide-displayable, so that more information in the specific exhibition mode can be provided to the user in the specific exhibition mode pop-up window.

[0032] In actual application, when a preset slide operation in the specific exhibition mode pop-up window is received, the content classification control in the specific exhibition mode pop-up window is slid to be displayed, thereby displaying the hidden content classification control in the specific exhibition mode pop-up window. For example, the preset slide operation may be a slide operation to the left or right, and a slide operation to the right can display the hidden content classification control "Popular Tales" to the right of "Traditional Culture" in Figure 2 in the specific exhibition mode pop-up window.

[0033] In an alternative embodiment, when a login operation for the target application program is accepted, a user identifier of the currently logged-in user is sent to the service end. The user identifier may be the username of the currently logged-in user or the like and is used to uniquely identify the currently logged-in user. The service end can determine a content classification control based on historical behavior data corresponding to the user identifier and return pop-up window display information including the content classification control to the client, thereby allowing the client to display a specific exhibition mode pop-up window based on the pop-up window display information. The pop-up window display information can further include display elements such as descriptive text, images, and videos of the specific exhibition mode.

[0034] Because the content classification control displayed in the specific exhibition mode pop-up window is determined based on the historical behavior data of the currently logged-in user, the content classification control can characterize the content that is of interest to the currently logged-in user. An embodiment of the present disclosure prompts the user to turn on the specific exhibition mode by displaying the content that is of interest to the currently logged-in user in the specific exhibition mode pop-up window.

[0035] S102: In response to a trigger operation on a target content classification control of the at least one content classification control, a specific exhibition mode is turned on, and the multimedia content classification corresponding to the target content classification control is displayed in the specific exhibition mode.

[0036] In an embodiment of the present disclosure, multiple content classification controls can be displayed in a specific display mode pop-up window, and when a trigger operation is received for a target content classification control among the multiple content classification controls, the specific display mode can be triggered to be turned on, and the multimedia content classification corresponding to the target content classification control can be displayed in the specific display mode.

[0037] 3 is a schematic diagram of a multimedia content display page in the youth mode provided by an embodiment of the present disclosure. After the youth mode is turned on, a discovery page is first displayed, and a multimedia content classification corresponding to the target content classification control is displayed on the discovery page. Specifically, the multimedia content classification displayed on the discovery page may be a collection of multimedia content.

[0038] As shown in Figure 3, after the user clicks on the content classification control "popularization of humanities and science" displayed in the youth mode pop-up window, the user enters the discovery page and displays the "popularization of humanities and science" type multimedia content on the discovery page.

[0039] In an embodiment of the present disclosure, a user turns on the specific display mode based on their interest in the multimedia content classification corresponding to the target content classification control, and therefore, after turning on the specific display mode, the multimedia content classification corresponding to the target content classification control is preferentially displayed, thereby improving the user experience for the specific display mode.

[0040] In an optional embodiment, when switching from a multimedia content exhibition page to a preset multimedia content exhibition page in a specific exhibition mode, multimedia content belonging to a multimedia content classification corresponding to a target content classification control can be filtered and played from the recommended video stream of the preset multimedia content exhibition page. The preset multimedia content exhibition page may be a top page.

[0041] Since the user turns on the specific exhibition mode based on his / her interest in the multimedia content classification corresponding to the target content classification control, the recommended video streams can be filtered based on the multimedia content classification in which the user is interested in the pre-set multimedia content exhibition page in the specific exhibition mode, thereby improving the user experience for the specific exhibition mode.

[0042] In a multimedia content display method provided by an embodiment of the present disclosure, a specific display mode pop-up window is first displayed, and at least one content classification control is displayed in the specific display mode pop-up window, where the content classification control and the multimedia content classification have a corresponding relationship. Then, in response to a trigger operation on a target content classification control among the at least one content classification control, the specific display mode is turned on, and the multimedia content classification corresponding to the target content classification control is displayed in the specific display mode. The embodiment of the present disclosure displays the content classification control of the multimedia content classification in the specific display mode pop-up window to arouse a user's interest in the multimedia content in the specific display mode, guiding the user to turn on the specific display mode, and improving the usage rate of the specific display mode.

[0043] Based on the above embodiments, the embodiments of the present disclosure further provide a multimedia content display method, and Figure 4 is a signaling interaction diagram of the multimedia content display method provided by the embodiments of the present disclosure. The method includes S401 to S408. S401: The client sends a login request for the target application program to the service end. S402: After receiving the login request, the service end obtains historical behavior data of the currently logged-in user, and determines a multimedia content classification corresponding to the currently logged-in user based on the historical behavior data.

[0044] The historical behavior data may include historical public posting content, historical comment content, etc., and the historical behavior data may characterize the content that the currently logged-in user is interested in. By analyzing the historical behavior data of the currently logged-in user, a multimedia content classification corresponding to the currently logged-in user can be determined. For example, in the historical public posting content of the currently logged-in user, the greater the amount of content posted related to "popularization of humanities sciences," the more interested the currently logged-in user is in multimedia content of the "popularization of humanities sciences" type. Therefore, "popularization of humanities sciences" can be determined as the multimedia content classification corresponding to the currently logged-in user. Usually, the number of multimedia content classifications corresponding to the currently logged-in user is multiple.

[0045] Note that the historical behavior data in the embodiment of the present disclosure is data that is permitted for use by the currently logged-in user.

[0046] S403: The service end sends the pop-up window display information including the content classification control corresponding to the multimedia content classification to the client.

[0047] Specifically, the pop-up window display information can include not only content classification control but also display elements such as description text, images, and videos of a specific display mode.

[0048] S404: The client displays a specific display mode popup window according to the popup display information from the service end.

[0049] S405: When the client receives a trigger operation for the target content classification control in the specific exhibition mode pop-up window, the client sends a specific exhibition mode on request for the target content classification control to the service end.

[0050] S406: When the service end receives a specific exhibition mode on request, it acquires multimedia content corresponding to the target content classification control.

[0051] S407: After obtaining the multimedia content, the service end delivers the multimedia content to the client.

[0052] S408: After receiving the multimedia content from the service end, the client turns on a specific display mode and displays the corresponding multimedia content category in the specific display mode.

[0053] An embodiment of the present disclosure displays content classification controls for multimedia content classification in a specific exhibition mode pop-up window, thereby arousing users' interest in multimedia content in the specific exhibition mode, guiding users to turn on the specific exhibition mode, and improving the usage rate of the specific exhibition mode.

[0054] In addition, after the specific exhibition mode is turned on, the content that is of interest to the currently logged-in user is preferentially displayed, thereby improving the user's experience with the specific exhibition mode.

[0055] Based on the above method embodiment, the present disclosure further provides a multimedia content display device. FIG. 5 is a structural schematic diagram of a multimedia content display device provided by an embodiment of the present disclosure, the device comprising: A display module 501 for displaying a specific display mode pop-up window, wherein at least one content classification control is displayed in the specific display mode pop-up window, and the content classification control and the multimedia content classification have a corresponding relationship; an on-module 502 for turning on a specific exhibition mode in response to a trigger operation on a target content classification control of the at least one content classification control; and a display module 503 for displaying the multimedia content category corresponding to the target content category control in the specific display mode.

[0056] In an alternative embodiment, the apparatus comprises: The display device further includes a playback module for playing back the multimedia content belonging to the multimedia content classification in response to a trigger operation for switching from a current page to a preset multimedia content exhibition page.

[0057] In an alternative embodiment, the apparatus comprises: further comprising: an acquisition module for acquiring pop-up window display information in response to a login operation for a target application program, the pop-up window display information including content classification controls corresponding to the currently logged-in user; The display module specifically includes: It is used to display a specific display mode pop-up window based on the pop-up window display information.

[0058] In an alternative embodiment, the pop-up window display information includes content classification controls determined based on historical behavior data of the currently logged-in user.

[0059] In an alternative embodiment, the content classification control displays classification icons and classification themes for the multimedia content classification corresponding to the content classification control.

[0060] In an alternative embodiment, the apparatus comprises: The display device further includes a slide display module for sliding and displaying the at least one content classification control in response to a preset slide operation for the at least one content classification control in the specific display mode pop-up window.

[0061] In a multimedia content display device provided by an embodiment of the present disclosure, a specific display mode pop-up window is first displayed, and at least one content classification control is displayed in the specific display mode pop-up window, where the content classification control and the multimedia content classification have a corresponding relationship. In response to a trigger operation on a target content classification control among the at least one content classification control, the specific display mode is turned on, and the multimedia content classification corresponding to the target content classification control is displayed in the specific display mode. The embodiment of the present disclosure displays the content classification control of the multimedia content classification in the specific display mode pop-up window, thereby arousing a user's interest in the multimedia content in the specific display mode and guiding the user to turn on the specific display mode, thereby improving the usage rate of the specific display mode.

[0062] In addition to the above methods and devices, embodiments of the present disclosure further provide a computer-readable storage medium, which stores instructions that, when executed on a terminal device, cause the terminal device to realize the multimedia content display method described in the embodiments of the present disclosure.

[0063] An embodiment of the present disclosure further provides a computer program, which includes instructions, which, when executed by a processor, implement the multimedia content display method according to the embodiment of the present disclosure.

[0064] In addition, the embodiment of the present disclosure further provides a multimedia content display device, which, with reference to FIG. 6, includes: The multimedia content display device may include a processor 601, a memory 602, an input device 603, and an output device 604. The number of processors 601 in the multimedia content display device may be one or more, and one processor is shown in Figure 6 as an example. In some embodiments of the present disclosure, the processor 601, the memory 602, the input device 603, and the output device 604 may be connected via a bus or other methods, and Figure 6 shows them connected via a bus as an example.

[0065] The memory 602 can be used to store software programs and modules, and the processor 601 executes the software programs and modules stored in the memory 602 to perform various functional applications and data processing of the multimedia content exhibition equipment. The memory 602 can mainly include a program storage area and a data storage area. The program storage area can store an operating system, an application program required for at least one function, etc. The memory 602 can also include high-speed random access memory or non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid-state memory device. The input device 603 can be used to receive input numeric or character information and generate signal inputs related to user configuration and function control of the multimedia content exhibition equipment.

[0066] Specifically, in this embodiment, the processor 601 loads executable files corresponding to the processes of one or more application programs into the memory 602 in accordance with the following instructions, and the processor 601 executes the application programs stored in the memory 602, thereby realizing various functions of the multimedia content exhibition device.

[0067] It should be noted that, as used herein, relational terms such as "first" and "second" are merely used to distinguish one entity or operation from another and do not necessarily require or imply any actual relationship or ordering between these entities or operations. Furthermore, the terms "comprise," "comprises," or any other variations thereof are intended to cover non-exclusive inclusions, whereby a process, method, article, or apparatus that includes a set of elements includes not only those elements but also other elements not expressly listed or inherent elements of such process, method, article, or apparatus. Absent further limitations, an element defined by the phrase "comprises" does not exclude the presence of other identical elements in the process, method, article, or apparatus that includes the element.

[0068] The foregoing description is merely a specific embodiment of the present disclosure to enable those skilled in the art to understand or practice the present disclosure. Various modifications to these examples will be apparent to those skilled in the art, and the general principles defined herein may be implemented in other examples without departing from the spirit or scope of the present disclosure. Therefore, the present disclosure is not limited to the examples described herein, but is accorded the widest scope consistent with the principles and novel features disclosed herein.

Claims

1. A multimedia content display method executed by a multimedia content display device, comprising: acquiring pop-up window display information in response to a login operation for the target application program, the pop-up window display information including at least one content classification control determined based on historical behavior data of a currently logged-in user; Displaying a specific exhibition mode pop-up window on the current page based on the pop-up window display information, wherein the at least one content classification control is displayed in the specific exhibition mode pop-up window, and the content classification control and the multimedia content classification have a corresponding relationship, and the content classification control is not only used to present the multimedia content classification in the specific exhibition mode, but also functions as an entry for the specific exhibition mode and is used to turn on the specific exhibition mode; in response to a trigger operation on a target content classification control among the at least one content classification control, turning on the specific exhibition mode, switching from the current page to a multimedia content exhibition page, and displaying the multimedia contents in the multimedia content classification corresponding to the target content classification control in a collection form on the multimedia content exhibition page in the specific exhibition mode; A method for displaying multimedia content.

2. The multimedia content display method includes: and further comprising a step of playing the multimedia content belonging to the multimedia content classification in response to a trigger operation of switching from the multimedia content exhibition page to a pre-set multimedia content exhibition page.

2. The method for displaying multimedia content according to claim 1.

3. The content classification control displays classification icons and classification themes of the multimedia content classifications corresponding to the content classification control; 2. The method for displaying multimedia content according to claim 1.

4. The step of acquiring pop-up window display information in response to a login operation for the target application program includes: In response to receiving a login operation for the target application program, transmitting a user identifier of the currently logged-in user to the service end; receiving the popup window display information sent from the service end, the popup window display information including the at least one content classification control, the at least one content classification control being determined by the service end based on the historical behavior data corresponding to the user identifier; 2. The method for displaying multimedia content according to claim 1.

5. The pop-up window display information further includes one or more of the following: description text, image, and video of the specific display mode; 2. The method for displaying multimedia content according to claim 1.

6. and further comprising: in response to a preset slide operation for the at least one content classification control in the specific exhibition mode pop-up window, sliding and exposing the at least one content classification control.

2. The method for displaying multimedia content according to claim 1.

7. The specific exhibition mode includes one of a picture viewing mode, a specific content learning mode, and a youth exhibition mode.

2. The method for displaying multimedia content according to claim 1.

8. A multimedia content display device, comprising: a display module for acquiring pop-up window display information in response to a login operation for a target application program, and displaying a specific exhibition mode pop-up window on a current user display page based on the pop-up window display information, wherein the pop-up window display information includes at least one content classification control determined based on historical behavior data of the currently logged-in user, the at least one content classification control being displayed in the specific exhibition mode pop-up window, the content classification control and the multimedia content classification having a corresponding relationship, the content classification control not only being used to present the multimedia content classification in the specific exhibition mode, but also functioning as an entry for the specific exhibition mode, and being used to turn on the specific exhibition mode; an on-module for turning on the specific exhibition mode in response to a trigger operation on a target content classification control of the at least one content classification control; a display module for switching from the current user display page to a multimedia content display page, and displaying the multimedia content in the specific display mode in the multimedia content classification corresponding to the target content classification control in a collection form on the multimedia content display page; A multimedia content display device characterized by:

9. a computer-readable storage medium having a program stored therein, the program causing a processor included in a multimedia content display device to execute the multimedia content display method according to any one of claims 1 to 7; A computer-readable storage medium comprising:

10. An apparatus that functions as a multimedia content exhibition device, comprising a memory and a processor, wherein the memory stores a program for causing the processor to execute the multimedia content exhibition method according to any one of claims 1 to 7. The device characterized by:

11. A computer program causing a processor included in a multimedia content exhibition device to execute the multimedia content exhibition method according to any one of claims 1 to 7. A computer program characterized by:

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