Advertisement Transmission System

Abstract

To provide an advertisement transmission system that can improve transmission accuracy of an advertisement.SOLUTION: An advertisement transmission system includes: an operation log acquisition unit 2 for acquiring an operation log D1 of a communication apparatus 9 having a communication function; an advertisement search unit 5 for searching for an advertisement based on the operation log D1 acquired by the operation log acquisition unit 2; and an advertisement transmission unit 6 for transmitting the advertisement searched by the advertisement search unit 5 to an associated communication apparatus based on apparatus association information D2 that associates the communication apparatus 9 with the associated communication apparatus that is relevant to a user of the communication apparatus 9.SELECTED DRAWING: Figure 1

Description

[Technical Field]

[0001] The present invention relates to an advertisement transmission system. [Background technology]

[0002] As an example of the above-mentioned advertisement transmission system, an ID linking system is known, as disclosed in Patent Document 1, which includes a television, a device that runs an application such as a browser in response to user operation, a router to which the television and device are connected, a matching server that associates a device with the same IP address as the television and associates user attributes with the associated television and device, and an advertisement transmission server that sends advertisements to the television and device. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Japanese Patent Publication No. 2022-74563 Summary of the Invention [Problem to be solved by the invention]

[0004] However, since the above-mentioned ID linking system is configured to associate devices with televisions based on IP addresses, the accuracy of delivering appropriate advertisements to users of televisions and devices may be reduced.

[0005] In view of the above circumstances, an object of the present invention is to provide an advertisement transmission system that can improve the accuracy of advertisement transmission. [Means for solving the problem]

[0006] The advertisement transmission system of the present invention comprises: an operation log acquisition unit that acquires an operation log of a communication device having a communication function; an advertisement searching unit that searches for an advertisement based on the operation log acquired by the operation log acquiring unit; and an advertisement sending unit that sends the advertisement searched for by the advertisement searching unit to the related communication device based on device association information that associates the communication device and related communication devices that are relevant to the user of the communication device.

[0007] In the advertising transmission system configured as described above, the communication device whose operation log was used to search for an advertisement and another communication device (related communication device) are associated with each other based on the relevance of the user, thereby increasing the probability that the advertisement searched for based on the operation log will be suitable for the user of the related communication device, thereby improving the accuracy of advertising transmission.

[0008] In the advertisement transmission system of the present invention, The advertisement transmitting unit may be configured to be able to transmit the advertisement found by the advertisement searching unit based on the operation log to the communication device.

[0009] In this way, the advertisement is also sent to the communication device whose operation log was used to search for the advertisement, thereby improving the efficiency of advertisement transmission.

[0010] In addition, in the advertisement transmission system of the present invention, The advertisement searching unit may execute a process of searching for a first advertisement to be transmitted to the associated communication device, and a process of searching for a second advertisement to be transmitted to the communication device.

[0011] In this way, advertisements can be searched for and sent in accordance with the associated communication device and the communication device, respectively, thereby improving the accuracy of advertisement sending.

[0012] In addition, in the advertisement transmission system of the present invention, The advertisement transmitting unit may set low communication time information indicating a time period during which the communication path used for transmitting the advertisement is less used, and transmit the advertisement during the time period indicated by the low communication time information.

[0013] This allows the advertisement transmitting unit to smoothly carry out the process of transmitting advertisements, thereby improving the efficiency of transmitting advertisements.

[0014] In addition, in the advertisement transmission system of the present invention, The advertisement sending unit For the communication device to which the advertisement is to be sent, low communication time information indicating a time period with low communication volume may be set, and the advertisement may be sent during the time period indicated by the low communication time information.

[0015] Even in this case, the advertisement transmitting unit can smoothly carry out the process of transmitting advertisements, thereby improving the efficiency of transmitting advertisements.

[0016] In addition, in the advertisement transmission system of the present invention, the operation log acquisition unit is configured to acquire the operation log of the associated communication device; The advertisement searching unit may be configured to search for an advertisement based on the operation log of the communication device and the operation log of the related communication device.

[0017] In this way, the accuracy of advertisement transmission can be improved by increasing the amount of information used when searching for advertisements. [Effects of the Invention]

[0018] As described above, the advertisement transmission system of the present invention can achieve the excellent effect of improving the accuracy of advertisement transmission. [Brief explanation of the drawings]

[0019] [Figure 1] FIG. 1 is a block diagram showing an outline of the configuration of an advertisement transmission system according to one embodiment of the present invention. [Figure 2] FIG. 2 is an explanatory diagram of the advertisement transmission system according to the embodiment, showing a state in which an operation log is stored in a storage unit. [Figure 3]FIG. 3 is an explanatory diagram of the advertisement transmission system according to the embodiment, illustrating a state in which device association information is being created. [Figure 4] FIG. 4 is an explanatory diagram of the advertisement transmission system according to the embodiment, and is an explanatory diagram of a state in which device association information is acquired when analyzing information is created. [Figure 5] FIG. 5 is an explanatory diagram of the advertisement transmission system according to the embodiment, and is an explanatory diagram of a state in which an operation log is associated with device identification information when analyzing information is created. [Figure 6] FIG. 6 is an explanatory diagram of the advertisement transmission system according to the embodiment, illustrating a state in which search condition information is associated with device association information when analyzing information is created. [Figure 7] FIG. 7 is a flowchart of the advertisement transmission system according to the embodiment. DETAILED DESCRIPTION OF THE INVENTION

[0020] An advertising system according to one embodiment of the present invention will be described below with reference to the accompanying drawings.

[0021] 1, the advertisement transmission system 1 is communicably connected to a plurality of communication devices 9 via a data communication line (not shown) established by communication equipment 8. By using the data communication line, the plurality of communication devices can not only communicate with the advertisement transmission system 1 but also connect to the Internet, etc.

[0022] The data communication line established by the communication facility 8 is used, for example, for communication services (services that provide users with access to data communication lines), and is used by an unspecified number of users.

[0023] The communication device 9 includes a control unit 90 and a storage medium 91 for storing information.

[0024] The control unit 90 is configured to execute a process for controlling the operation of the communication device 9. The control unit 90 is configured to execute, for example, a process for performing data communication via a data communication line, a process for executing an application, and the like.

[0025] The storage medium 91 stores medium identification information assigned to each storage medium 91.

[0026] The storage medium 91 is, for example, a SIM card or an eSIM.

[0027] The medium identification information is information that can be used to identify the storage medium 91. The medium identification information is, for example, a calling number, an FFCID, a serial number (the serial number of the storage medium 91 itself), a SIM card identifier, a SIM identifier, or the like.

[0028] The storage medium 91 is attached to the communication device 9 or is integrated into the communication device 9 and used together with the communication device 9 .

[0029] The advertising system 1 of this embodiment includes an operation log receiving unit 2 that receives an operation log D1 of a communication device 9, a device information association unit 3 that associates communication devices 9 that are related to each other (management identification information D30 described later), a log analysis unit 4 that analyzes the operation log D1, an advertisement searching unit 5 that searches for and selects advertisements based on the analysis results of the operation log D1 by the log analysis unit 4, an advertisement sending unit 6 that transmits the advertisements searched for by the advertisement searching unit 5 to the communication device 9, and a memory unit 7 that stores information.

[0030] 2, the operation log receiving unit 2 may be configured to receive the operation log D1 from the communication facility 8, or may be configured to receive the operation log D1 from a facility or device other than the communication facility 8. In addition, the operation log receiving unit 2 can acquire operation logs from all of the communication devices 9 connected to the communication line established by the communication facility 8.

[0031] The operation log receiving unit 2 is configured to execute a storage process for storing the operation log D1 received from the communication equipment 8 in the storage unit .

[0032] The operation log D1 stored in the memory unit 7 by the operation log receiving unit 2 includes output source identification information D10 indicating the communication device 9 that performed the operation that triggered the output of the log D1, and log content information D11 indicating the content related to the operation of the communication device 9 indicated by the output source identification information D10.

[0033] The operation log D1 is, for example, a log (terminal operation log) that is a history of the operation of applications, operating systems, etc. associated with the user's operation of the communication device 9, a log (communication operation log) that is a history of the automatic operation of applications, operating systems, etc., or a log (communication operation log) created when the communication device 9 performs data communication.

[0034] Therefore, the log content information D11 indicates the operation history of applications, operating systems, etc., and the history of data communication. The terminal operation log and communication operation log acquired by the operation log receiving unit 2 via the communication line are added with the operation history of the devices that make up the communication line.

[0035] As the operation log receiving unit 2 continues to execute the storage process, a plurality of operation logs D1 are stored in the memory unit 7. In the following description, a collection of a plurality of operation logs D1 stored (accumulated) in the memory unit 7 will be referred to as a log list L.

[0036] The multiple operation logs D1 contained in the log list L include multiple operation logs D1 with different output source identification information D10, and multiple operation logs D1 with the same output source identification information D10 but different log content information D11.

[0037] The device information associating unit 3 is configured to create device association information D2 indicating communication devices 9 that are associated with each other, as shown in FIG.

[0038] The device information associating unit 3 of this embodiment is configured to create device association information D2 based on master information D3 created for each storage medium 91.

[0039] The master information D3 includes management identification information D30 for identifying the storage medium 91 and user information D31 indicating the user of the communication device 9 used together with the management identification information D30. The management identification information D30 is the same information as the management identification information D30 set in the storage medium 91.

[0040] If the storage medium 91 is used by a subscriber of the data communications service, the user information D31 is configured by subscriber information that can identify the contractor (subscriber) of the data communications service. The subscriber information may be personal information that can identify the contractor, such as the contractor's name and address. Furthermore, if the contractor of the data communications service and the user of the communications device are different, the user information D31 may be information that can identify a user of the communications device other than the contractor.

[0041] As described above, the storage medium 91 is attached to the communication device 9 or is integrally incorporated into the communication device 9 and used together with the communication device 9, so the management identification information D30 that identifies the storage medium 91 can be used as the device identification information D20 that identifies the communication device 9.

[0042] The device information associating unit 3 extracts, from the plurality of pieces of master information D3, pieces of master information D3 that are related to the user information D31, and associates the management identification information D30 of each of the extracted pieces of master information D3 as device identification information D20, thereby creating device association information D2 by the device information associating unit 3.

[0043] Furthermore, if the master information D3 includes, in addition to the management identification information D30 and the user information D31, characteristic information D32 indicating the characteristics of the user indicated by the user information D31 (e.g., hobbies, preferences, lifestyle, etc.), the device information association unit 3 can extract, from the multiple pieces of master information D3, those pieces of master information D3 that are associated with the same or similar characteristic information D32, and associate the management identification information D30 of each of the extracted multiple pieces of master information D3 with each other as device identification information D20, thereby creating device association information D2.

[0044] The characteristic information D32 may be obtained from the user of the communication device 9 himself, or may be created based on the operation log D1 of the communication device 9 (the communication device 9 used together with the storage medium 91 indicated by the management identification information D30) (specifically, usage trends of the communication device 9, such as trends in the applications and time periods in which the communication device 9 is used, and trends in the information collected by the communication device 9).

[0045] As described above, when user information D31 and characteristic information D32, which are information about a user, are associated with management identification information D30 in master information D3, the device information associating unit 3 is configured to associate the pieces of management identification information D30 with each other based on the association between at least one of the user information D31 and the characteristic information D32. Furthermore, the device information associating unit 3 is configured to associate communication devices 9 with each other based on association condition information that indicates the conditions for associating communication devices 9 with each other (management identification information D30 with each other).

[0046] In the example shown in FIG. 3, the management identification information D30 of “SIM(a)” and the management identification information D30 of “SIM(b)”, which have the same user information D31, are associated by the device information associating unit 3.

[0047] Although not shown in Figure 3, since the characteristic information D32 of "SIM(a)" and the characteristic information D32 of "SIM(d)" shown in Figure 3 are the same, the management identification information D30 of "SIM(a)" and the management identification information D30 of "SIM(d)" may be associated by the device information association unit 3.

[0048] Since both the device identification information D20 and the output source identification information D10 are information indicating the communication device 9 (information indicating the same content as the medium identification information), by extracting from the log list L the operation log D1 having the output source identification information D10 corresponding to the device identification information D20, it is possible to obtain the operation log D1 of the communication device 9 indicated by the device identification information D20.

[0049] Although the device association information D2 shown in FIG. 3 includes two pieces of device identification information D20, the number of pieces of device identification information D20 included in the device association information D2 may be three or more.

[0050] The log analysis unit 4 includes an association information acquisition unit 40 that acquires device association information D2 (see Figure 4), an operation log extraction unit 41 that extracts from the log list L an operation log D1 that is associated with output source identification information D10 that corresponds to device identification information D20 contained in the device association information D2 acquired by the association information acquisition unit 40 (see Figure 5), and a search condition creation unit 42 that creates search condition information indicating advertisement search conditions based on the operation log D1 extracted by the operation log extraction unit 41 (see Figure 6).

[0051] The association information acquisition unit 40 is configured to acquire the device association information D2 when it is determined that the advertisement transmission unit 6 will transmit an advertisement to the communication device 9. The advertisement transmission unit 6 decides to transmit an advertisement to the communication device 9, for example, when the advertisement transmission system 1 is requested by the communication device 9 to transmit an advertisement, or when the advertisement transmission system 1 voluntarily transmits an advertisement to the communication device 9.

[0052] As shown in FIG. 5, the operation log extraction unit 41 performs an extraction process of extracting, from the log list L, the operation log D1 of the communication device 9 indicated by the device identification information D20 based on the device association information D2 (the device identification information D20 of the device association information D2 acquired by the association information acquisition unit 40); The device association information D2 is configured to execute a post-extraction process in which the operation log D1 extracted by the extraction process is associated with the device identification information D20 of the device association information D2.

[0053] Since the device association information D2 has a plurality of pieces of device identification information D20, the operation log extractor 41 is configured to execute extraction processing and post-extraction processing for each of the plurality of pieces of device identification information D20.

[0054] As shown in Figure 6, the search condition creation unit 42 is configured to perform a condition creation process that creates multiple pieces of search condition information D4 based on the operation log D1 associated with the device identification information D20 contained in the device association information D2, and a post-creation process that associates the multiple pieces of search condition information D4 created by the condition creation process with the device identification information D20 of the device association information D2.

[0055] Since the device association information D2 has a plurality of pieces of device identification information D20, the search condition creation unit 42 is configured to execute a condition creation process and a post-creation process for each of the plurality of pieces of device identification information D20.

[0056] The plurality of pieces of search condition information D4 are made up of device classification information D40 indicating the classification of the communication device 9, and advertisement classification information D41 indicating the classification to which the advertisement to be searched belongs.

[0057] The number of pieces of device classification information D40 included in the plurality of pieces of search condition information D4 is one, but the number of pieces of advertisement classification information D41 included in the plurality of pieces of search condition information D4 is not particularly limited.

[0058] The device classification information D40 is set with, for example, either information indicating the device classification to which a communication device 9 (such as a television) that has the function of receiving and outputting broadcast information (visual information such as video) (radio broadcast or internet broadcast) belongs, or information indicating the device classification to which a communication device 9 that a user uses by installing software or an application belongs (such as a smartphone or personal computer).

[0059] To set the classification of the communication device 9 in the device classification information D40, for example, classification identification information for identifying the classification of the communication device 9 may be associated with the management identification information D30, and the search condition creation unit 42 may be configured to set the classification of the communication device 9 indicated by the classification identification information in the device classification information D40 during the condition creation process.

[0060] The category to which an advertisement belongs is a category defined for each type of advertisement content. The category to which an advertisement belongs includes, for example, a main category such as sports or news, and multiple sub-categories associated with the main category. If the main category is sports, the multiple sub-categories are set to tennis, soccer, etc., and if the main category is news, the multiple sub-categories are set to politics, economics, etc.

[0061] In the following description, the device association information D2 having the device identification information D20 to which the search condition information D4 is associated is referred to as analyzed information.

[0062] The advertisement search unit 5 has an analysis target selection unit 50 that selects a communication device 9 (device identification information D20 indicating the communication device 9) to be analyzed for searching for an advertisement from the plurality of device identification information D20 contained in the analyzed information, a destination selection unit 51 that selects a communication device 9 (device identification information D20 indicating the communication device 9) to be the destination of the advertisement from the plurality of device identification information D20 contained in the analyzed information, and a search execution unit 52 that searches for an advertisement to be sent to the communication device 9 indicated by the device identification information D20 selected by the destination selection unit 51 based on search condition information D4 associated with the device identification information D20 selected by the analysis target selection unit 50.

[0063] Hereinafter, the communication device 9 indicated by the device identification information D20 selected by the analysis target selection unit 50 will be referred to as the analysis target device, and the communication device 9 indicated by the device identification information D20 selected by the destination selection unit 51 will be referred to as the destination device.

[0064] The number of pieces of device identification information D20 selected by the analysis target selection unit 50 may be one or more.

[0065] The number of device identification information D20 selected by the destination selection unit 51 may be one or more. Furthermore, the device identification information D20 selected by the destination selection unit 51 may be different from that selected by the analysis target selection unit 50, or may be the same as that selected by the analysis target selection unit 50.

[0066] The search execution unit 52 is configured to execute a classification acquisition process that acquires device classification information D40 associated with the device identification information D20 selected by the destination selection unit 51 and advertisement classification information D41 associated with the device identification information D20 selected by the analysis target selection unit 50, and a search process that searches for and selects advertisements that match the acquired device classification information D40 and advertisement classification information D41.

[0067] The search execution unit 52 is communicatively connected to an advertisement storage server S that stores a plurality of advertisements, and is configured to search for and select (acquire) an advertisement that matches the device classification information D40 and advertisement classification information D41 from the plurality of advertisements stored in the advertisement storage device when the search execution unit 52 executes a search process.

[0068] The advertisement storage server S stores multiple advertisements separated according to a hierarchical classification structure. In the hierarchical classification structure, device classifications are set as upper-level classifications, and advertisement classifications are set as lower-level classifications than the device classifications. In addition, the hierarchical classification structure may be, for example, such that multiple device classifications are set at the same level, and multiple advertisement classifications (main classifications and sub-classifications) are set below each of the multiple device classifications.

[0069] In this case, when the search execution unit 52 executes the search process, it is configured to select from the hierarchical classification structure the same device classification as the classification indicated by the device classification information D40 acquired in the classification acquisition process, select from the multiple advertisement classifications set below the selected device classification the advertisement classification that is the same as the advertisement classification information D41 acquired in the classification acquisition process, and select an advertisement belonging to the selected advertisement classification.

[0070] When a plurality of pieces of device identification information D20 are selected by the destination selection unit 51, the search execution unit 52 is configured to execute the classification acquisition process and the search process for each of the plurality of pieces of device identification information D20.

[0071] Furthermore, when a plurality of pieces of device identification information D20 are selected by the analysis target selection unit 50, the search execution unit 52 is configured to acquire advertising classification information D41 from each of the plurality of pieces of device identification information D20 in the classification acquisition process, and to select corresponding advertisements for each of the plurality of pieces of advertising classification information D41 from advertising classifications lower than the classification corresponding to the device classification information D40 in the search process.

[0072] The advertisement transmitting unit 6 transmits the advertisement found by the search executing unit 52 to the communication device 9 selected by the destination selecting unit 51 and indicated by the device identification information D20.

[0073] The advertisement sending unit 6 of this embodiment may be configured to set low communication time information indicating a time period during which the communication path used to send the advertisement is less used, and to send the advertisement during the time period indicated by this low communication time information.

[0074] In this case, the advertisement sending unit 6 is configured to acquire information indicating the past usage of the communication path, and use the time period during which the usage of the communication path is low, derived based on this information, as the low communication time information.

[0075] In addition, the advertisement sending unit 6 may be configured to set a time period during which the communication volume of the communication device 9 itself, to which the advertisement is to be sent, is low as low communication time information, and to send the advertisement during the time period indicated by this low communication time information.

[0076] In this case, the advertisement sending unit 6 is configured to acquire information indicating the operation log, communication log, etc. of the communication device 9, and use the time period with low communication volume derived based on this information as the low communication time information.

[0077] The configuration of the advertisement transmission system 1 according to this embodiment is as described above. Next, the operation of the advertisement transmission system 1 will be described.

[0078] The storage unit 7 stores an operation log D1 received by the operation log receiving unit 2. The operation log D1 stored in the storage unit 7 includes output source identification information D10 and log content information D11.

[0079] In the process of associating communication devices 9 by the device information associating unit 3, a plurality of pieces of management identification information D30 that meet the conditions indicated by the association condition information are selected from the plurality of pieces of management identification information D30 contained in the master information D3, based on the association condition information indicating the conditions for associating communication devices 9, and the selected plurality of pieces of management identification information D30 are associated with each other as device identification information D20. In this way, device association information D2 is created.

[0080] When the log analysis unit 4 operates with the operation log D1 and the device association information D2 stored in the memory unit 7, and the association information acquisition unit 40 acquires the device association information D2 (Yes in S1), as shown in Figure 7, the operation log extraction unit 41 extracts from the log list L the operation log D1 that is associated with the output source identification information D10 corresponding to the device identification information D20 based on the device identification information D20 of the device association information D2 acquired by the association information acquisition unit 40 (S2), and the search condition creation unit 42 creates search condition information D4 based on the operation log D1 extracted by the operation log extraction unit 41 (S3).

[0081] Next, the advertisement search unit 5 searches for an advertisement (S4), and the advertisement transmission unit 6 transmits the advertisement (S5).

[0082] The search for advertisements by the advertisement search unit 5 (specifically, the operation of the search execution unit 52 of the advertisement search unit 5) and the operation of the advertisement transmission unit 6 change depending on how the analysis target selection unit 50 selects the device identification information D20 and how the destination selection unit 51 selects the device identification information D20.

[0083] If one piece of device identification information D20 is selected by the analysis target selection unit 50, one piece of device identification information D20 is selected by the destination selection unit 51, and the device identification information D20 selected by the destination selection unit 51 is different from the device identification information D20 selected by the analysis target selection unit 50, the search execution unit 52 searches for an advertisement based on the search condition information D4 associated with the one piece of device identification information D20 selected by the analysis target selection unit 50, and the advertisement transmission unit 6 transmits the advertisement selected by the search execution unit 52 to the destination device.

[0084] In this case, an advertisement searched (selected) based on the operation log D1 of one analysis target device is transmitted to a destination device (that is, a related communication device) that is relevant to the analysis target device and different from the analysis target device.

[0085] If the analysis target selection unit 50 selects multiple pieces of device identification information D20, the destination selection unit 51 selects one piece of device identification information D20, and the device identification information D20 selected by the destination selection unit 51 is different from each of the multiple pieces of device identification information D20 selected by the analysis target selection unit 50, the search execution unit 52 searches for advertisements based on the search condition information D4 associated with each of the multiple pieces of device identification information D20 selected by the analysis target selection unit 50, and the advertisement transmission unit 6 transmits the advertisement selected by the search execution unit 52 to the destination device.

[0086] In this case, advertisements searched (selected) based on the operation logs D1 of multiple analysis target devices are sent to a destination device (i.e., an associated communication device) that is relevant to the multiple analysis target devices and different from each of the multiple analysis target devices.

[0087] If the analysis target selection unit 50 selects one piece of device identification information D20, the destination selection unit 51 selects multiple pieces of device identification information D20, and the multiple pieces of device identification information D20 selected by the destination selection unit 51 are different from the single piece of device identification information D20 selected by the analysis target selection unit 50, the search execution unit 52 searches for advertisements based on the search condition information D4 associated with the single piece of device identification information D20 selected by the analysis target selection unit 50, and the advertisement transmission unit 6 transmits the advertisements selected by the search execution unit 52 to the multiple destination devices.

[0088] In this case, an advertisement searched (selected) based on the operation log D1 of one analysis target device is sent to each of multiple destination devices (associated communication devices) that are related to the one analysis target device and are separate from the analysis target device.

[0089] If one piece of device identification information D20 is selected by the analysis target selection unit 50, multiple pieces of device identification information D20 are selected by the destination selection unit 51, and the multiple pieces of device identification information D20 selected by the destination selection unit 51 include the one piece of device identification information D20 selected by the analysis target selection unit 50, the search execution unit 52 searches for an advertisement based on the search condition information D4 associated with the one piece of device identification information D20 selected by the analysis target selection unit 50, and the advertisement transmission unit 6 transmits the advertisement selected by the search execution unit 52 to each of the multiple destination devices.

[0090] In this case, an advertisement searched (selected) based on the operation log D1 of one analysis target device is sent to each of multiple destination devices (related communication devices) that are related to the one analysis target device and different from the one analysis target device, and to the analysis target device.

[0091] If there are multiple pieces of device identification information D20 selected by the analysis target selection unit 50, there are also multiple pieces of device identification information D20 selected by the destination selection unit 51, and the multiple pieces of device identification information D20 selected by the destination selection unit 51 do not include the device identification information D20 selected by the analysis target selection unit 50, the search execution unit 52 searches for advertisements based on search condition information D4 associated with the multiple pieces of device identification information D20 selected by the analysis target selection unit 50, and the advertisement transmission unit 6 transmits the advertisements selected by the search execution unit 52 to multiple destination devices other than the multiple analysis target devices.

[0092] In this case, the advertisements searched (selected) based on the operation logs D1 of the multiple analysis target devices are The data is transmitted to each of a plurality of destination devices (associated communication devices) that are related to each of the plurality of analysis target devices and are different from each of the plurality of analysis target devices.

[0093] When a plurality of pieces of device identification information D20 are selected by the analysis target selection unit 50, a plurality of pieces of device identification information D20 are also selected by the destination selection unit 51, and the plurality of pieces of device identification information D20 selected by the destination selection unit 51 includes the device identification information D20 selected by the analysis target selection unit 50, the search execution unit 52 searches for advertisements based on the search condition information D4 associated with each of the plurality of pieces of device identification information D20 selected by the analysis target selection unit 50, and the advertisement transmission unit 6 transmits the advertisement selected by the search execution unit 52 to each of the plurality of destination devices.

[0094] In this case, the advertisements searched (selected) based on the operation logs D1 of the multiple analysis target devices are The data is transmitted to a plurality of destination devices (associated communication devices) that are related to the plurality of analysis target devices and are different from each of the plurality of analysis target devices, and to the analysis target device (the analysis target device selected by the destination selection unit 51).

[0095] In this way, the advertisement transmission system 1 of this embodiment is capable of transmitting advertisements searched for based on the operation logs D1 of the communication devices 9 to various communication devices 9.

[0096] As described above, according to the advertisement transmission system 1 of this embodiment, the communication device 9 whose operation log was used to search for an advertisement and another communication device 9 (related communication device) are associated with each other based on the relevance to at least one of the user and usage trends, thereby increasing the probability that an advertisement searched for based on the operation log D1 will be suitable for the user of the related communication device, thereby achieving the excellent effect of improving the accuracy of advertisement transmission.

[0097] Furthermore, in the advertisement transmission system 1, the advertisement transmission unit 6 can also transmit the advertisement that the advertisement search unit 5 has searched for based on the operation log D1 to the device to be analyzed (the communication device 9 that was the subject of analysis of the operation log D1), and therefore the advertisement transmission efficiency can be improved by also transmitting the advertisement to the device to be analyzed (the communication device 9 for which the operation log D1 was used to search for the advertisement).

[0098] Furthermore, the search execution unit 52 of the advertisement search unit 5 is configured to search for and select an advertisement that matches the advertisement classification information D41 from among advertisements that are suitable for the classification to which the destination device belongs (the classification indicated by the device classification information D40). Therefore, even if the analysis target device and the destination device are different types of devices, the advertisement sending unit 6 can send an advertisement that is suitable for the destination device.

[0099] Since the data capacity and display size of advertisements differ depending on the type of communication device to which they are sent, the above configuration is effective for advertisement transmission system 1 that can transmit advertisements to multiple types of communication devices 9.

[0100] For example, if the device to be analyzed is a smartphone and the destination device is a television, advertisements for televisions that correspond to advertising classification information D41 created based on the smartphone operation log D1 are searched for, and if the device to be analyzed is a television and the destination device is a smartphone, advertisements for smartphones that correspond to advertising classification information D41 created based on the television operation log D1 are searched for.

[0101] Even when the advertisement sending unit 6 sends advertisements to the destination device and the analysis target device, the advertisement searching unit 5 can separately search for and select an advertisement for the destination device (i.e., the first advertisement) and an advertisement for the analysis target device (i.e., the second advertisement), and therefore can send advertisements that are appropriate for each of the destination device and the analysis target device (the communication device 9 whose operation log D1 was used to search for the advertisement). Therefore, the advertisement sending system 1 of this embodiment can also improve the efficiency and accuracy of advertisement transmission.

[0102] Furthermore, the advertisement transmission system 1 of this embodiment is configured so that the operation log D1 of the destination device can also be used to search for advertisements, thereby increasing the amount of information used when searching for advertisements and thereby improving the accuracy of advertisement transmission.

[0103] Furthermore, in the advertising transmission system 1 of this embodiment, the advertising transmission unit 6 is configured to transmit advertisements during times when the load on the communication path (communication line and equipment that makes up the communication line) used to transmit the advertisement is low, which allows the advertising transmission unit 6 to smoothly perform the process of transmitting advertisements, thereby improving the efficiency of transmitting advertisements.

[0104] The advertisement transmission system 1 according to the present invention is not limited to the above embodiment, and it goes without saying that various modifications can be made without departing from the gist of the present invention.

[0105] In the advertisement transmission system 1 of the above embodiment, the operation log receiving unit 2 is configured to acquire the received operation log D1, but this configuration is not limited to this. For example, the operation log extracting unit 41 may be configured to directly acquire the operation log D1.

[0106] Although not specifically mentioned in the description of the advertising transmission system 1 of the above embodiment, the timing at which the device information association unit 3 creates the device association information D2 is not constrained by the timing of operation of the operation log receiving unit 2, the log analysis unit 4, the advertising search unit 5, and the advertising transmission unit 6.

[0107] In the description of the advertising transmission system 1 of the above embodiment, it was explained that the device classification information D40 is set with either information indicating the classification to which the communication device 9 having the function of receiving and outputting broadcast information belongs, or information indicating the classification to which the communication device 9 used by the user after installing software or an application belongs, but this configuration is not limited to this.

[0108] The advertisement transmission system 1 may be configured, for example, so that a classification determined in accordance with the specifications (screen size, etc.) of the monitor equipped in the communication device 9 is set in the device classification information D40, or so that a classification determined in accordance with the amount of communication allowed for the communication device 9 is set. [Explanation of symbols]

[0109] 1...advertisement transmission system, 2...operation log receiving unit, 3...device information association unit, 4...log analysis unit, 5...advertisement search unit, 6...advertisement transmission unit, 7...storage unit, 8...communication equipment, 9...communication equipment, 40...association information acquisition unit, 41...operation log extraction unit, 42...search condition creation unit, 50...analysis target selection unit, 51...destination selection unit, 52...search execution unit, 90...control unit, 91...storage medium, D1...operation log, D10...output source identification information, D11...log content information, D2...device association information, D20...device identification information, D3...master information, D30...management identification information, D31...user information, D32...characteristic information, D4...search condition information, D40...device classification information, D41...advertisement classification information, L...log list, S...advertisement storage server

Claims

1. an operation log acquisition unit that acquires an operation log of a communication device having a communication function and owned by a user; an advertisement searching unit that searches for an advertisement based on the operation log acquired by the operation log acquiring unit; an advertisement sending unit that sends the advertisement searched for by the advertisement searching unit to the related communication device based on device association information that associates the communication device and a user of the communication device with related related communication devices; the advertisement transmission unit is configured to be able to transmit the advertisement searched for by the advertisement search unit based on the operation log to the communication device. Advertisement sending system.

2. The advertisement search unit configured to perform a process of retrieving a first advertisement for transmission to the associated communication device and a process of retrieving a second advertisement for transmission to the communication device; the first advertisement is an advertisement suitable for the size of a display screen of the related communication device; the second advertisement is an advertisement suitable for the size of the display screen of the communication device; The advertisement transmission system according to claim 1 .

3. the advertisement transmitting unit sets small communication time information indicating a time period during which the communication path used for transmitting the advertisement is less used, and transmits the advertisement during the time period indicated by the small communication time information.

3. The advertisement transmission system according to claim 1 or 2.

4. The advertisement sending unit low communication time information indicating a time period during which communication volume is low is set for the communication device to which the advertisement is to be sent, and the advertisement is sent during the time period indicated by the low communication time information.

3. The advertisement transmission system according to claim 1 or 2.

5. the operation log acquisition unit is configured to acquire the operation log of the associated communication device; the advertisement search unit searches for an advertisement based on the operation log of the communication device and the operation log of the related communication device; The advertisement transmission system according to claim 1 .

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