Mounted advertising equipment

The advertising device addresses shape adaptability issues by using multiple adhesive portions and perforations, ensuring strong adhesion and tamper-proofing, enhancing advertising effectiveness and reducing detachment risks.

JP7779724B2Active Publication Date: 2025-12-03KOBAYASHI PHARMA CO LTD

Patent Information

Application Number
JP2021205579
Authority / Receiving Office
JP · JP
Patent Type
Patents
Current Assignee / Owner
Filing Date
2021-12-17
Publication Date
2025-12-03
Estimated Expiration
2041-12-17

AI Technical Summary

Technical Problem

Existing advertising attachments lack adaptability to the shape of the object to be attached, leading to inefficiencies and potential detachment during handling.

Method used

An advertising device with a first adhesive portion for the container's side surface, a second adhesive portion extending to the upper surface, and a display portion protruding from the side surface, featuring perforations and slits for enhanced adhesion and tamper-proofing, allowing it to conform to various container shapes.

Benefits of technology

The device provides improved adhesion and reduced detachment risk, while allowing for cost-effective and visually appealing advertising with tamper-proof features.

✦ Generated by Eureka AI based on patent content.

Smart Images

  • Figure 0007779724000001
    Figure 0007779724000001
  • Figure 0007779724000002
    Figure 0007779724000002
  • Figure 0007779724000003
    Figure 0007779724000003
Patent Text Reader

Abstract

To provide a mountable advertisement tool which is more adaptable to shapes of mounting targets.SOLUTION: A mountable advertisement tool is provided, comprising: a first adhesive part adherable to a container having a storage with a storage upper face and a storage side face on at least a portion of an upper part of the side face of the storage; a second adhesive part extending from a portion of the first adhesive part, the second adhesive part being adherable to the upper face of the storage; and a display unit extending from a portion of the first adhesive part, different from the above mentioned portion, to protrude from the side face of the storage in a center axis direction of the storage when adhered to the container.SELECTED DRAWING: Figure 1
Need to check novelty before this filing date? Find Prior Art

Description

[Technical Field]

[0001] The present invention relates to an advertising device. [Background technology]

[0002] BACKGROUND ART As described in Patent Document 1, an advertising attachment that has a POP advertising (point of purchase advertising) function and is adhered to an adherend is known. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Utility Model Registration No. 3127012 Summary of the Invention [Problem to be solved by the invention]

[0004] Therefore, there is a demand for an advertisement attachment that is more adaptable to the shape of the object to be attached.

[0005] SUMMARY OF THE INVENTION An object of the present invention is to provide an advertising attachment that can be adapted to the shape of an object to be attached. [Means for solving the problem]

[0006] A first aspect of the present invention is an attached advertising device comprising: a first adhesive portion capable of adhering to at least a portion of an upper portion of a side surface of a container having a storage portion including an upper surface and a side surface of the storage portion; a second adhesive portion extending from a portion of the first adhesive portion and capable of adhering to the upper surface of the storage portion; and a display portion extending from a portion different from the portion of the first adhesive portion and protruding from the side surface of the storage portion toward the central axis of the storage portion when attached to the container.

[0007] In one embodiment of the present invention, the container has a head portion including an attachment portion that can be attached to the upper surface of the storage portion and a movable portion, and the second adhesive portion can be further adhered only to the attachment portion of the head portion.

[0008] In one embodiment of the present invention, the mounting portion of the head portion of the container is cylindrical.

[0009] In one embodiment of the present invention, the second adhesive portion is formed with one or more perforations that traverse at least a portion of the second adhesive portion.

[0010] In one embodiment of the present invention, a plurality of the perforations are formed, and a cut longer than the other parts of the perforations is formed at the end of the perforation that is farthest from the first adhesive portion.

[0011] In one embodiment of the present invention, the part of the first adhesive portion is an end portion of the first adhesive portion.

[0012] In one embodiment of the present invention, the second adhesive portion has an elongated shape.

[0013] An attached advertising tool as a second aspect of the present invention is an attached advertising tool that can be attached to a container, and includes a first adhesive portion that can be attached to the container, a second adhesive portion that extends from a portion of the first adhesive portion to the outside of one side of the first adhesive portion in a planar view and can be attached to the container, and a display portion that extends from a portion different from the portion of the first adhesive portion to the outside of the one side of the first adhesive portion in a planar view.

[0014] In one embodiment of the present invention, the display unit is rectangular. [Effects of the Invention]

[0015] According to the present invention, it is possible to provide an advertisement attachment that is more adaptable to the shape of the object to be attached. [Brief explanation of the drawings]

[0016] [Figure 1] 1 is a perspective view showing an advertising attachment according to one embodiment of the present invention adhered to a container. [Figure 2]2 is a plan view showing the advertising attachment before it is attached to the container shown in FIG. 1. FIG. [Figure 3] 3 is a plan view showing a first adhesive portion and a second adhesive portion in the attached advertising tool shown in FIG. 2.

[0023] FIG. [Figure 4] 3 is an enlarged plan view showing the part surrounded by the two-dot chain line in FIG. 2. FIG. [Figure 5] 2 is a view of the container of FIG. 1 as seen from the front of the display unit. [Figure 6] FIG. 10 is a perspective view showing an advertisement attachment tool as a modified example of the advertisement attachment tool according to the present invention, adhered to a container. DETAILED DESCRIPTION OF THE INVENTION

[0017] Hereinafter, an embodiment of the advertising attachment according to the present invention will be described with reference to the drawings. The same reference numerals are used to designate the same components in the drawings.

[0018] 1 is a perspective view showing an attached advertising tool 20 as one embodiment of the attached advertising tool according to the present invention, adhered to a container 10, for example, at a storefront. For example, the attached advertising tool 20 is adhered to the container 10 after the container 10 is filled with a content such as a liquid and before the container 10 is shipped. Note that the adhered attached advertising tool 20 can also be peeled off from the container 10 later.

[0019] The container 10 has a cylindrical storage portion 11. The storage portion 11 includes a storage portion upper surface 11t and a storage portion side surface 11s. However, the container may have a shape other than a cylindrical shape, and may be a rectangular parallelepiped or elliptical cylindrical shape as shown in FIG. 6.

[0020] In this embodiment, the container 10 has a head portion 12 at the center of the upper surface 11t of the storage portion. The head portion 12 includes a mounting portion 12a that can be mounted on the upper surface 11t of the storage portion (mounted on the upper surface 11t of the storage portion in FIG. 1), and a movable portion 12m that is connected to the mounting portion 12a. However, the head portion does not have to have a movable portion. The movable portion of the head portion may be fixed so that it does not move in a storefront or the like. The head portion itself does not have to be provided on the container. Note that in this specification and claims, "mounting" includes detachable attachment, such as screw fastening, as described below, and integration.

[0021] In this embodiment, the mounting portion 12a has a cylindrical shape. The inner peripheral surface of the mounting portion 12a is threaded. The inner peripheral surface of the mounting portion 12a is screwed to a threaded protrusion formed in the center of the housing upper surface 11t. Note that the mounting portion 12a may be attached to the housing upper surface 11t by a method other than screwing, for example, by snap fitting.

[0022] In this embodiment, the movable part 12m is a pump head having a tube part 12t. When the movable part 12m is pressed down, the contents, such as a liquid, contained in the container part 11 are sucked up by the pump and discharged from the tip of the tube part 12t of the movable part 12m. The tube part 12t has a bent part. In FIG. 1, a stopper 13 is sandwiched between the movable part 12m and the attachment part 12a, and the stopper 13 prevents the movable part 12m from being pressed down.

[0023] In this embodiment, the movable part 12m rotates around a rotation axis that coincides with the central axis L of the storage part 11. With this configuration, the movable part 12m can discharge the content of the storage part 11 in a desired direction.

[0024] FIG. 2 is a plan view showing the advertising attachment tool 20 before it is adhered to the container 10. The advertising attachment tool 20 is made of, for example, resin. The advertising attachment tool 20 includes a first adhesive portion 21, a second adhesive portion 22, and a display portion 23. A notch 24 is formed between the second adhesive portion 22 and the display portion 23. Because the notch 24 is formed, the second adhesive portion 22 can be folded independently of the display portion 23. As shown in FIG. 2, a curved portion 24c may be formed at the start point of the notch 24 (the lower end in FIG. 2). The curved portion 24c prevents the advertising attachment tool 20 from tearing along the notch 24 when the second adhesive portion 22 is folded.

[0025] At least one side of the attached advertising tool 20 may be coated with metal. This configuration can improve the decorativeness of the attached advertising tool 20.

[0026] Referring to Figure 3, adhesive is applied to one side of each of the first adhesive portion 21 and the second adhesive portion 22, which in this embodiment is the bottom side (the back side in Figure 3). Adhesive may be applied to only a portion of the first adhesive portion 21 or the second adhesive portion 22. No adhesive is applied to the display portion 23, which is shown in color. One or more attached advertising tools 20 may be attached to a backing or the like until they are attached to the container 10.

[0027] In this embodiment, the first adhesive portion 21 is strip-shaped (elongated). As shown in Fig. 1, the first adhesive portion 21 can be attached to at least a portion of the upper part of the storage portion side surface 11s of the container 10, in this embodiment, to a half portion of the upper part in the circumferential direction of the storage portion.

[0028] The second adhesive portion 22 extends from a part of the first adhesive portion 21 (an end portion of the first adhesive portion 21 in this embodiment) to the outside of one side of the first adhesive portion 21 (the upper side of FIGS. 2 and 3 in this embodiment) in a plan view (as viewed from the perspective of FIGS. 2 and 3). The second adhesive portion 22 has an elongated shape with a greatly rounded tip.

[0029] As shown in Fig. 1, the second adhesive portion 22 can be adhered to the upper surface 11t of the storage portion. In the embodiment shown in Fig. 1, the advertisement attachment tool 20 is bent in a mountain fold between the first adhesive portion 21 and the second adhesive portion 22.

[0030] In this embodiment, the second adhesive portion 22 is bent in a valley fold near the boundary between the housing upper surface 11t and the attachment portion 12a of the head portion 12. In this embodiment, the second adhesive portion 22 can be attached only to the attachment portion 12a of the head portion 12. In other words, the second adhesive portion 22 is not attached to the movable portion 12m of the head portion 12.

[0031] In this embodiment, since the housing side surface 11s is cylindrical, no matter at what circumferential position the attached advertising tool 20 is attached to the housing side surface 11s, the tip of the second adhesive portion 22 can be attached to the attachment portion 12a of the head portion 12. This can facilitate the work of attaching the attached advertising tool 20 to the container 10.

[0032] Here, for example, while multiple containers 10 are lined up and transported, the tips of the tube portions 12t of the movable portions 12m of adjacent containers 10 may collide with each other, causing the movable portions 12m to rotate around the rotation axis. In a configuration in which the mounting tool is adhered to both the storage section side surface 11s and the movable portion 12m, there is a risk that the mounting tool will be subjected to a load due to the rotation or other movement of the movable portion 12m. In contrast, when the second adhesive portion 22 is not adhered to the movable portion 12m, the load on the mounting tool 20 due to this movement is reduced.

[0033] Furthermore, by adhering the second adhesive portion 22 to the attachment portion 12a of the head portion 12, the attachment portion 12a can be prevented from being removed from the storage portion upper surface 11t, thereby preventing foreign matter from being mixed into the container 10.

[0034] In this embodiment, the second adhesive portion 22 does not need to be adhered to the movable portion 12m of the head portion 12, and therefore the length of the second adhesive portion 22 can be shortened, thereby reducing costs and environmental impact.

[0035] One or more (three in this embodiment) perforations 25 may be formed in the second adhesive portion 22. The perforations 25 extend in the width direction of the second adhesive portion 22. In other words, the perforations 25 traverse at least a portion of the second adhesive portion 22.

[0036] 1, the second adhesive portion 22 bends, but the elasticity of the second adhesive portion 22 causes the second adhesive portion 22 to return to its original shape before bending. However, bending the second adhesive portion 22 at or near the perforation 25 can weaken this force. As a result, the second adhesive portion 22 is more likely to adhere along the upper surface 11t of the storage portion and the attachment portion 12a of the head portion 12, making it less likely to peel off after adhesion. From the perspective of enhancing this effect, it is preferable that the perforation 25 be formed so that the perforation 25 is located near the boundary between the upper surface 11t of the storage portion and the attachment portion 12a of the head portion 12 when the attached advertising tool 20 is attached to the container 10.

[0037] Furthermore, when the second adhesive portion 22 on which the perforation 25 is formed is adhered to the mounting portion 12a of the head portion 12 and an attempt is made to remove the mounting portion 12a from the housing upper surface 11t, the second adhesive portion 22 is torn along the perforation 25. Therefore, a store clerk, purchaser, or the like can see that the perforation 25 is not torn and can confirm that the mounting portion 12a has not been fraudulently removed from the housing upper surface 11t. In other words, the perforation 25 has a tamper-proof function.

[0038] If only one perforation is formed in the second adhesive portion 22, there is a risk that the second adhesive portion 22 will be adhered in a state where the perforation is spaced apart from the boundary between the upper surface 11t of the storage portion and the attachment portion 12a of the head portion 12. In contrast, in Figures 1 to 4, multiple perforations 25 are provided spaced apart in the length direction of the second adhesive portion 22. With this configuration, even if the positioning precision when adhering the advertising attachment 20 to the container 10 is not high, there is a high possibility that one of the perforations 25 will be positioned near the boundary and will function more effectively.

[0039] 4 is an enlarged plan view showing the portion surrounded by the two-dot chain line S in FIG. 2. In this embodiment, as shown in FIGS. 2 to 4, slits 26 that are longer than the other portions of perforation 25d are formed at both ends of perforation 25d, which is the farthest of perforations 25 from first adhesive portion 21. Note that slits may also be formed in other perforations. Also, slits may be formed only at one end of the perforations. Alternatively, no perforations may be provided and only slits may be formed at the widthwise ends of the first adhesive portion.

[0040] By providing the slits 26 at the ends of the perforations 25d, the second adhesive portion 22 can be more easily adhered along the surfaces of the mounting portion 12a and the storage portion upper surface 11t. This effect is particularly effective when the mounting portion 12a is cylindrical. Furthermore, by providing the slits 26 at the ends of the perforations 25d, the second adhesive portion 22 can be more easily torn along the perforations 25d when the mounting portion 12a is to be removed from the storage portion upper surface 11t.

[0041] 2 and 3, the display unit 23 extends from a part of the first adhesive portion 21 (from a part other than the end on one side of the first adhesive portion 21) that is different from the part that is the starting point of the second adhesive portion 22, to the outside of one side (the upper side in FIGS. 2 and 3) of the first adhesive portion 21 in a plan view (from the perspective of FIGS. 2 and 3). In this embodiment, the display unit 23 has a rectangular shape with rounded corners. Note that the width of the display unit may narrow toward the outside.

[0042] FIG. 5 is a front view of the display unit 23 of the container 10 of FIG. 1. As shown in FIGS. 1 and 5, when the advertising attachment 20 is attached to the container 10, the display unit 23 protrudes from a semicircular portion of the upper part of the container side surface 11s in the circumferential direction of the container toward the central axis L of the container 11 (upward in FIGS. 1 and 5). By providing a display unit 23 protruding from the semicircular portion, more information can be displayed. Furthermore, the central axis L of the container 11 here refers to the line connecting the center of gravity of the container 11 and the center of the container top surface 11t. Furthermore, the "display unit protruding toward the central axis" does not necessarily mean that the protruding direction of the display unit 23 does not have to be completely aligned with the direction of the central axis L, and may be at an angle of, for example, 30° or less.

[0043] The height of the upper edge of the display part 23 can be designed so that the display part 23 does not come into contact with the tube part 12t of the movable part 12m when the advertising attachment 20 is adhered to the container 10.

[0044] Display portion 23 has display 23d, particularly on the outer surface, which displays an explanation of the contents of container 10, advertisements, etc. Display 23d may include an image.

[0045] As described above, no adhesive is applied to the display section 23.

[0046] Fig. 6 is a perspective view showing an attached advertising tool 120 as a modified example of the attached advertising tool according to the present invention, attached to a container 110 having a shape partially different from that shown in Fig. 1, for example, in a storefront. Below, the same configuration as the attached advertising tool 20 or the same configuration as the container 10 will not be described again, but different configurations will be described.

[0047] The container 110 has a rectangular parallelepiped-shaped storage portion 111. The storage portion 111 includes a storage portion top surface 111t and four storage portion side surfaces (two storage portion side surfaces 111s1 and 111s2 are shown in FIG. 6).

[0048] A perforation 127 is formed in the first adhesive portion 121 of the attached advertising tool 120. The perforation 127 is formed so as to be located on the boundary between the storage section side surfaces 111s1 and 111s2 when the first adhesive portion 121 is attached. By forming such a perforation 127, when the first adhesive portion 121 is bent and attached across the storage section side surfaces 111s1 and 111s2 of the container 110, the force of the first adhesive portion 121 attempting to return to its pre-bending shape due to its elasticity can be weakened. As a result, the first adhesive portion 121 is more easily attached to the storage section side surfaces 111s1 and 111s2. Instead of the perforation 127, a slit or the like may be formed in the attached advertising tool 120.

[0049] The second adhesive portion 22 of the attached advertising tool 120 is located at the center of the width of the housing side surface 111s1 when attached. A part of the second adhesive portion 22 (the tip portion in this embodiment) can be attached to the attachment portion 12a of the head unit 12. [Industrial Applicability]

[0050] The present invention relates to an advertising device. [Explanation of symbols]

[0051] 10, 110: Container 11, 111: Storage unit 11s, 111s1: Side of storage area 11t, 111t: Top of storage area 12: Head 12a: Mounting part 12t: Pipe section 12tc: bending part 13: Stopper 20, 120: Mounted advertising equipment 21, 121: 1st adhesive part 22, 122: 2nd adhesive part 23: Display section 23d:Display 24: Cut 24c: Curved section 25, 25d: perforation 26: Cut 127: Perforation L: Center axis line S: Two-point locking

Claims

1. A container having a storage section including a storage section top surface and a storage section side surface, to which an advertising device is attached, The attached advertising device is a first adhesive portion that is adhered to at least a portion of an upper portion of a side surface of the storage portion of the container; a second adhesive portion extending from a portion of the first adhesive portion and adhered to an upper surface of the accommodation portion; a display portion extending from a portion different from the part of the first adhesive portion and projecting from a side surface of the container portion toward a central axis direction of the container portion when the first adhesive portion is adhered to the container; Equipped with The second adhesive portion has one or more perforations formed therein that cross the second adhesive portion. container.

2. the container has a head portion including a mounting portion that can be mounted on an upper surface of the storage portion and a movable portion, The container according to claim 1 , wherein the second adhesive portion is further adhesive only to the mounting portion of the head portion.

3. The container of claim 2 , wherein the mounting portion of the head portion of the container is cylindrical.

4. A container as described in any one of claims 1 to 3, wherein a plurality of the perforations are formed, and a cut longer than the other parts of the perforations is formed at the end of the perforation farthest from the first adhesive portion.

5. The container according to any one of claims 1 to 4, wherein the portion of the first adhesive portion is an end portion of the first adhesive portion.

6. The container according to any one of claims 1 to 5, wherein the second adhesive portion has an elongated shape.

Citation Information

Patent Citations

  • Sealing label formed by flexographic printing

    CN214123324U

  • Container

    JP1998273147A

  • Sticking label for cylindrical body

    JP1999073109A

  • Label for suspension

    JP2002189414A

  • RFID label and RFID label application method

    JP2007034867A

Cited By

  • Mountable advertisement tool

    JP2025168589A