Information processing device, information processing method, and information processing program

Abstract

To provide an information processing device, information processing method and information processing program, which enable distribution of advertisements that are more attractive to users.SOLUTION: An information processing device disclosed herein comprises: a reception unit for receiving a modification request for advertisement content from a user who received the advertisement content; a modification unit configured to input the modification request to a generative AI as a prompt and modify the advertisement content according to the prompt using the generative AI; and a distribution unit for distributing the modified advertisement content to the user.SELECTED DRAWING: Figure 3

Description

[Technical Field]

[0001] The present invention relates to an information processing device, an information processing method, and an information processing program. [Background technology]

[0002] 2. Description of the Related Art Conventionally, techniques for posting advertisements on the Internet have been known. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Japanese Patent Application Laid-Open No. 2017-11438 Summary of the Invention [Problem to be solved by the invention]

[0004] However, in the conventional technology, advertisements submitted by advertisers are merely delivered to users, and there is room for improvement in terms of attracting more users.

[0005] The present application has been made in view of the above, and aims to provide an information processing device, an information processing method, and an information processing program that can deliver advertisements that are more attractive to users. [Means for solving the problem]

[0006] The information processing device of the present application includes a reception unit that receives a request to change the advertising content from a user to whom the advertising content has been delivered, a modification unit that inputs the modification request as a prompt to a generation AI and modifies the advertising content using the generation AI in accordance with the prompt, and a delivery unit that delivers the modified advertising content to the user. [Effects of the Invention]

[0007] According to one aspect of the embodiment, it is possible to deliver advertisements that are more attractive to users. [Brief explanation of the drawings]

[0008] [Figure 1A] FIG. 1A is a diagram showing a process executed by an information processing apparatus according to an embodiment. [Figure 1B] FIG. 1B is a diagram showing a process executed by the information processing apparatus according to the embodiment. [Figure 2] FIG. 2 is a diagram illustrating an example of the configuration of an information processing system according to the embodiment. [Figure 3] FIG. 3 is a diagram illustrating an example of the configuration of the information processing device according to the embodiment. [Figure 4] FIG. 4 is a diagram illustrating an example of user information. [Figure 5] FIG. 5 is a diagram illustrating an example of advertiser information. [Figure 6] FIG. 6 is a diagram illustrating an example of model information. [Figure 7] FIG. 7 is a flowchart showing the processing procedure of the processing executed by the information processing apparatus according to the embodiment. [Figure 8] FIG. 8 is a diagram illustrating an example of a hardware configuration. DETAILED DESCRIPTION OF THE INVENTION

[0009] Hereinafter, an information processing device, an information processing method, and an information processing program according to the present application (hereinafter referred to as "embodiments") will be described in detail with reference to the drawings. Note that the information processing device, the information processing method, and the information processing program according to the present application are not limited to these embodiments. Furthermore, the same components in the following embodiments will be denoted by the same reference numerals, and duplicated descriptions will be omitted.

[0010] (Embodiment) First, a process executed by an information processing device according to an embodiment will be described with reference to Figures 1A and 1B. Figures 1A and 1B are diagrams showing a process executed by an information processing device according to an embodiment. Note that Figure 1A shows an example of the operation of an information processing system S including an information processing device 1 according to an embodiment.

[0011] 1A, an information processing system S according to an embodiment includes an information processing device 1, an advertiser terminal 50, and a plurality of user terminals 100a and 100b. In the following description, the user terminals 100a and 100b will be collectively referred to as the user terminals 100 unless otherwise distinguished.

[0012] As shown in Figure 1A, the information processing system S according to the embodiment accepts a request to change the advertising content from a user to whom the advertising content has been delivered, inputs the change request as a prompt to the generation AI, changes the advertising content using the generation AI in accordance with the prompt, and delivers the changed advertising content to the user.

[0013] Specifically, first, the advertiser terminal 50 requests the information processing device 1 to distribute advertising content (step S1). The distribution request includes information such as the manuscript of the advertising content (images, videos, text, etc.) and the distribution target (user attribute information, etc.).

[0014] Next, the information processing device 1 delivers advertising content to the user via the user terminal 100a (step S2). The advertising content may be delivered when a triggering action is taken by the user while the user is using a predetermined service, or may be delivered by push notification such as email, for example. The information processing device 1 also delivers a display component (an input window into which text can be input) capable of accepting a request to change the advertising content together with the advertising content; details of this point will be described later with reference to FIG. 1B.

[0015] Next, the information processing device 1 receives a request to change the advertising content from the user to whom the advertising content has been distributed via the user terminal 100a (step S3). The change request is an instruction to request a change to a display object (image, video, text, etc.) of the advertising content, and includes information on the requested change.

[0016] Next, the information processing device 1 determines whether the received change request can be input as a prompt for the generation AI (step S4). The generation AI is a model that has collected and learned from various content. For example, the information processing device 1 determines whether the change content in the received change request is in line with public order and morals. The information processing device 1 also determines whether the change content in the received change request matches the rule conditions specified by the advertiser. The rule conditions include, for example, conditions related to the type of image (e.g., age and gender in a human image) and conditions related to the content of the text (e.g., text related to competing advertisers).

[0017] Next, if the information processing device 1 determines that a prompt can be input, it inputs a change request as a prompt to the generation AI, and the generation AI changes the advertising content in accordance with the prompt (step S5). The text input as the prompt may be the text received as the change request as is, or may be text converted into text suitable as a summary or prompt.

[0018] Next, the information processing device 1 distributes the changed advertising content to users via the user terminal 100a (step S6). That is, while the information processing device 1 has not received a distribution permission (described later), the information processing device 1 distributes the changed advertising content only to users who have received a change request.

[0019] Next, the information processing device 1 receives permission from the user who has distributed the changed advertising content to distribute the changed advertising content to other users (step S7).

[0020] Next, when the information processing device 1 receives permission for distribution, it distributes the changed advertising content to other users via the user terminal 100b (step S100b). Note that while the information processing device 1 has not received permission for distribution (or when it has received a notice that distribution is not possible), ) distributes the advertisement content before the change to other users. After receiving the distribution permission, the information processing device 1 may also receive permission from the advertiser as to whether the changed advertisement content may be distributed to other users.

[0021] As described above, the information processing device 1 according to the embodiment allows a user who has received advertising content to change the advertising content, thereby increasing the opportunities for the user to interact with the advertising content. Furthermore, the information processing device 1 allows the user to change the advertising content to suit their preferences, which makes it easier for the user and other users with the same preferences to become interested in the advertising content. In other words, the information processing device 1 according to the embodiment can deliver advertisements that are more appealing to the user.

[0022] Next, an example of a change in advertising content will be described in detail with reference to FIG. 1B. FIG. 1B shows advertising content C including a display object OB1 called "XX drink." As shown in FIG. 1B, the information processing device 1 delivers an input window W into which text can be input to a user "Mr. A," along with the advertising content C. Here, it is assumed that the user "Mr. A" inputs the text "Let flowers bloom on the earth" into the input window W. The information processing device 1 inputs the text input into the input window W to the generation AI. The generation AI generates a flower display object OB2 (without color specification) and places the flower display object OB2 below the advertising content C in accordance with the prompt from "Earth." Note that although four display objects OB2 are arranged in FIG. 1B, the number of display objects OB2 is arbitrary.

[0023] Then, when the information processing device 1 receives permission to distribute the changed advertisement content C from the user "Mr. A," the information processing device 1 distributes the changed advertisement content C to another user "Mr. B." Here, it is assumed that the user "Mr. B" inputs text "Change the color of the flowers to orange, and reduce the number" into the input window W. The information processing device 1 inputs the text input into the input window W to the generation AI. The generation AI generates advertisement content C by changing the color of the flower display object OB2 to orange and reducing the number of display objects OB2 from four to three. That is, the information processing device 1 changes the display object OB2 of the advertisement content C from the first display mode (no color specified: any color) to the second display mode (orange). Note that the display mode is not limited to color, and may be shape (the number or shape of petals, etc.), etc.

[0024] Then, when the information processing device 1 receives permission to distribute the changed advertisement content C from the user "Mr. B," it distributes the changed advertisement content C to another user "Mr. C." Here, it is assumed that the user "Mr. C" inputs the text "build a house next to the flowers" into the input window W. The information processing device 1 inputs the text input into the input window W to the generation AI. The generation AI generates a house display object OB3 and places the house display object OB3 next to the flower display object OB2 in accordance with the prompt "next to the flowers."

[0025] 1B, the display object OB1 for "XX drink" is a product that is desired to be advertised in the advertising content C, and therefore cannot be changed by the generation AI. For example, the information processing device 1 configures the advertising content C with a first layer in which display objects cannot be changed and a second layer in which display objects can be changed, and when making changes in accordance with a change request, makes changes such as adding or deleting display objects in the second layer and changing the display mode.

[0026] Next, a configuration example of an information processing system S according to an embodiment will be described with reference to Fig. 2. Fig. 2 is a block diagram showing a configuration example of the information processing system S according to an embodiment. As shown in Fig. 2, in the information processing system S according to an embodiment, an information processing device 1, a plurality of advertiser terminals 50, and a plurality of user terminals 100 are connected to a network N by wire or wirelessly. The network N is, for example, a network such as the Internet, a WAN (Wide Area Network), or a LAN (Local Area Network).

[0027] The information processing device 1 is a server device that executes an information processing method according to an embodiment. The information processing device 1 receives a request to change the advertising content from a user to whom the advertising content has been delivered, inputs the change request as a prompt to a generation AI, changes the advertising content using the generation AI in accordance with the prompt, and delivers the changed advertising content to the user.

[0028] In addition, the information processing device 1 is an information processing device that works in cooperation with multiple advertiser terminals 50 and multiple user terminals 100, and provides API (Application Programming Interface) services for various applications (hereinafter referred to as apps) and various data to the multiple advertiser terminals 50 and multiple user terminals 100, and is realized by a server device, a cloud system, etc.

[0029] Furthermore, the information processing device 1 may be an information processing device that provides some kind of online web service to a plurality of advertiser terminals 50 and a plurality of user terminals 100. For example, the information processing device 1 may provide, as web services, services such as internet connection, search services, SNS (Social Networking Service), electronic commerce (EC), electronic payment, online games, online banking, online trading, hotel and ticket reservations, video and music distribution, news, maps, route searches, route guidance, line information, operation information, and weather forecasts. In practice, the information processing device 1 may cooperate with various servers that provide the above-mentioned web services and act as an intermediary for the web services or may be responsible for processing the web services.

[0030] The advertiser terminal 50 is a terminal device owned by an advertiser who requests advertisement distribution. The advertiser terminal 50 can be any type of terminal device, such as a smartphone, a desktop PC, a notebook PC, or a tablet PC. The advertiser terminal 50 transmits various types of information to the information processing device 1, etc., and receives information provided by the information processing device 1, etc.

[0031] The user terminal 100 is a terminal device owned by a user to whom an advertisement is to be distributed. The user terminal 100 may be any type of terminal device, such as a smartphone, a desktop PC, a notebook PC, or a tablet PC. The user terminal 100 transmits various types of information to the information processing device 1 or the like, and receives information provided by the information processing device 1 or the like.

[0032] Next, an example of the configuration of the information processing device 1 will be described with reference to FIG.

[0033] Fig. 3 is a diagram showing an example of the configuration of an information processing device 1 according to an embodiment. As shown in Fig. 3, the information processing device 1 has a communication unit 2, a control unit 3, and a storage unit 4. The control unit 3 includes a distribution unit 31, a reception unit 32, a change unit 33, and a posting unit 34. The storage unit 4 stores user information 41, advertiser information 42, and model information 43.

[0034] The communication unit 2 is realized by, for example, a network interface card (NIC), etc. The communication unit 2 is connected to a network by wire or wirelessly.

[0035] The control unit 3 is a controller, and is realized by a processor such as a CPU (Central Processing Unit) or an MPU (Micro Processing Unit) executing various programs (corresponding to an example of an information processing program) stored in a storage device inside the information processing device 1 using a RAM or the like as a work area. The control unit 3 is also a controller, and may be realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit), an FPGA (Field Programmable Gate Array), or a GPGPU (General Purpose Graphic Processing Unit).

[0036] The storage unit 4 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk.

[0037] The user information 41 is information about the user.

[0038] Fig. 4 is a diagram showing an example of the user information 41. As shown in Fig. 4, the user information 41 includes items such as "user ID," "attribute information," and "behavior information."

[0039] "User ID" is identification information that identifies a user. "Attribute information" is information about a user's attributes. Attribute information includes, for example, psychographic attributes and demographic attributes. "Behavioral information" is information about the user's behavior history, including the history of various behaviors such as search behavior, purchase behavior, visit behavior, browsing behavior, evaluation behavior, and change behavior. Change behavior is information about the text entered by the user in the change request.

[0040] The advertiser information 42 is information relating to the advertiser.

[0041] Fig. 5 is a diagram showing an example of the advertiser information 42. As shown in Fig. 5, the advertiser information 42 includes items such as "advertiser ID," "advertiser information," and "distribution content."

[0042] "Advertiser ID" is identification information that identifies the advertiser. "Advertiser information" is information about the advertiser, such as the advertiser's business and the products they sell (the products advertised). "Distribution content" is information about advertising content submitted by the advertiser and advertising content changed by the user.

[0043] The model information 43 is information about a generative model (generative AI) that changes advertising content. Fig. 6 is a diagram showing an example of the model information 43. As shown in Fig. 6, the model information 43 includes items such as "model ID" and "model information."

[0044] "Model ID" is identification information that identifies a model; for example, a different ID is assigned for each advertiser or each piece of advertising content. "Model information" is information about the model, such as parameters of the generation model and conditions for determining whether prompt input is permitted.

[0045] Next, the functions of the control unit 3 of the information processing device 1 (the distribution unit 31, the reception unit 32, the change unit 33, and the posting unit 34) will be described.

[0046] The distribution unit 31 distributes advertising content to a user via the user terminal 100. The advertising content may be distributed when a triggering action is taken by the user when the user uses a predetermined service, or may be distributed by a push notification such as an email, for example.

[0047] The distribution unit 31 distributes to users the advertising content changed by the change unit 33 (described later). When the distribution unit 31 receives distribution permission from the user to which the changed advertising content has been distributed, the distribution unit 31 distributes the changed advertising content to other users.

[0048] Additionally, the distribution unit 31 distributes, together with the advertising content, an input window W in which text for a change request can be input. The input window W may be disposed inside the advertising area in which the advertising content is displayed, or may be disposed near the advertising area.

[0049] The receiving unit 32 receives a distribution request for advertising content from the advertiser terminal 50. The distribution request includes information such as the manuscript of the advertising content (images, videos, text, etc.) and the distribution target (user attribute information, etc.).

[0050] The receiving unit 32 also receives a change request to change the advertising content from a user who has distributed the advertising content. For example, the receiving unit 32 receives text entered in the input window W as a distribution request. The receiving unit 32 also receives distribution permission from a user who has distributed the advertising content changed by the change unit 33.

[0051] The modification unit 33 inputs the modification request received by the reception unit 32 as a prompt to the generation AI, and the generation AI modifies the advertising content in accordance with the prompt. Specifically, the modification unit 33 determines whether the received modification request can be input as a prompt to the generation AI. For example, the modification unit 33 determines whether the modification content in the received modification request is in violation of public order and morals. The modification unit 33 also determines whether the modification content in the received modification request conforms to rule conditions specified by the advertiser. The rule conditions include, for example, conditions related to the type of image (e.g., age and gender in a human image) and conditions related to the content of the text (e.g., text related to competing advertisers).

[0052] Next, if the modification unit 33 determines that the modification request can be input as a prompt, it inputs the modification request as a prompt to the generation AI, and the generation AI modifies the advertising content in accordance with the prompt. The text input as the prompt may be the text received as the modification request as is, or may be text converted into text suitable as a summary or prompt.

[0053] The posting unit 34 posts an image of the changed advertising content to the SNS through the SNS account of the user (the user who requested the change). Posting to the SNS may be performed after receiving permission to post from the advertiser. In addition, the posting unit 34 may provide the user with a reward according to the number of views of the posted advertising content.

[0054] Next, a processing procedure of the processing executed by the information processing device 1 according to the embodiment will be described with reference to Fig. 7. Fig. 7 is a flowchart showing the processing procedure of the processing executed by the information processing device 1 according to the embodiment.

[0055] 7, the control unit 3 first receives a distribution request for advertising content from an advertiser (S101). The distribution request is a request to distribute advertising content to a user.

[0056] Next, the control unit 3 delivers the advertising content to the user (step S102). The advertising content may be delivered together with a predetermined service when the user uses the service, or may be delivered by push notification such as email, for example.

[0057] Next, the control unit 3 receives a request to change the advertisement content from the user (step S103). The change request is, for example, text information entered into the input window W delivered together with the advertisement content.

[0058] Next, the control unit 3 inputs the received change request as a prompt to the generation AI, and the generation AI changes the advertising content in accordance with the prompt (step S104). Specifically, the control unit 3 determines whether the content of the change request can be input as a prompt, and if it is determined that it can be input, inputs it as a prompt to the generation AI.

[0059] Next, the control unit 3 distributes the changed advertising content to the user (step S105) and ends the process. Note that the control unit 3 may distribute the changed advertising content to other users if the control unit 3 receives permission to distribute the changed advertising content to other users from the user to whom the changed advertising content was distributed. The control unit 3 may also post an image of the changed advertising content to an SNS through the user's SNS account.

[0060] 〔others〕 Furthermore, among the processes described in the above embodiments, some of the processes described as being performed automatically can also be performed manually. Alternatively, all or some of the processes described as being performed manually can be performed automatically using known methods. In addition, the information including the processing procedures, specific names, various data, and parameters shown in the above documents and drawings can be changed as desired unless otherwise specified. For example, the various information shown in each drawing is not limited to the information shown in the drawings.

[0061] Furthermore, the components of each device shown in the figure are conceptual functional components and do not necessarily have to be physically configured as shown in the figure. In other words, the specific form of distribution and integration of each device is not limited to that shown in the figure, and all or part of them can be functionally or physically distributed and integrated in any unit depending on various loads, usage conditions, etc.

[0062] 3 may be held in a storage server or the like, rather than being held by each device. In this case, each device obtains various pieces of information by accessing the storage server.

[0063] [Hardware configuration] The information processing device 1 according to the embodiment described above is realized by, for example, a computer 1000 configured as shown in Fig. 8. Fig. 8 is a diagram showing an example of a hardware configuration. The computer 1000 is connected to an output device 1010 and an input device 1020, and has a configuration in which an arithmetic unit 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected via a bus 1090.

[0064] The arithmetic device 1030 operates based on programs stored in the primary storage device 1040 and secondary storage device 1050, programs read from the input device 1020, and the like, and executes various processes. The primary storage device 1040 is a memory device, such as a RAM, that temporarily stores data used by the arithmetic device 1030 for various calculations. The secondary storage device 1050 is a storage device in which data used by the arithmetic device 1030 for various calculations and various databases are registered, and is realized by a ROM (Read Only Memory), an HDD (Hard Disk Drive), a flash memory, or the like.

[0065] The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various types of information, such as a monitor or a printer, and is realized by a connector conforming to a standard such as USB (Universal Serial Bus), DVI (Digital Visual Interface), or HDMI (High Definition Multimedia Interface), etc. The input IF 1070 is an interface for receiving information from various input devices 1020, such as a mouse, keyboard, scanner, etc., and is realized by a USB, etc.

[0066] The input device 1020 may be a device that reads information from, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), or a PD (Phase Change Rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. The input device 1020 may also be an external storage medium such as a USB memory.

[0067] The network IF 1080 receives data from other devices via the network N and sends it to the arithmetic device 1030, and also transmits data generated by the arithmetic device 1030 to other devices via the network N.

[0068] The arithmetic unit 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic unit 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040 and executes the loaded program.

[0069] For example, when the computer 1000 functions as the information processing device 1, the arithmetic unit 1030 of the computer 1000 executes a program loaded onto the primary storage device 1040, thereby realizing the functions of the control unit 3.

[0070] 〔effect〕 As described above, the information processing device 1 according to the embodiment includes a receiving unit 32 that receives a request to change the advertising content from a user to whom the advertising content has been delivered, a modification unit 33 that inputs the modification request as a prompt to the generation AI and modifies the advertising content using the generation AI in accordance with the prompt, and a delivery unit 31 that delivers the modified advertising content to the user.

[0071] According to the information processing device 1 according to each of the above-described embodiments, it is possible to deliver advertisements that are more attractive to users.

[0072] Although some of the embodiments of the present application have been described in detail above with reference to the drawings, these are merely examples, and the present invention can be implemented in other forms that include the embodiments described in the Disclosure of the Invention section and that have undergone various modifications and improvements based on the knowledge of those skilled in the art.

[0073] 〔others〕 Furthermore, among the processes described in the above embodiments, all or part of the processes described as being performed automatically can be performed manually, or all or part of the processes described as being performed manually can be performed automatically using known methods. In addition, the information including the processing procedures, specific names, various data, and parameters shown in the above documents and drawings can be changed as desired unless otherwise specified. For example, the various information shown in each drawing is not limited to the information shown in the drawings.

[0074] Furthermore, the components of each device shown in the figure are conceptual functional components and do not necessarily have to be physically configured as shown in the figure. In other words, the specific form of distribution and integration of each device is not limited to that shown in the figure, and all or part of them can be functionally or physically distributed and integrated in any unit depending on various loads, usage conditions, etc.

[0075] Furthermore, the processes described in the above-described embodiments can be combined as appropriate within the scope of not causing any contradiction in the process contents.

[0076] Furthermore, the above-mentioned "section, module, unit" can be read as "means" or "circuit," etc. For example, the control unit 3 can be read as control means or a control circuit. [Explanation of symbols]

[0077] 1. Information processing equipment 2. Communications Department 3. Control Unit 4 Storage section 31 Distribution Department 32 Reception Department 33 Changes 34 Submissions Department 41 User Information 42 Advertiser Information 43 Model Information 50 Advertiser Terminal 100 user terminals S Information Processing System

Claims

1. a receiving unit that receives a request to change the advertising content from a user to whom the advertising content has been distributed; a modification unit that inputs the modification request as a prompt to a generating AI and modifies the advertisement content by the generating AI according to the prompt; a distribution unit that distributes the changed advertising content to the user; Equipped with The reception unit After distributing the changed advertising content to the user, receiving permission from the user to distribute the changed advertising content to other users; The distribution unit When the distribution permission is accepted, the changed advertising content is distributed to other users. Information processing device.

2. The distribution unit delivering an input window into which text can be input together with the advertising content; The reception unit accepts the text entered in the input window as the change request; The change unit Inputting the text as the prompt to the generating AI The information processing device according to claim 1 .

3. The change unit The display object of the advertising content is changed from a first display mode to a second display mode, thereby changing the advertising content. The information processing device according to claim 1 .

4. The advertisement content display device further includes a posting unit that posts an image of the changed advertisement content to an SNS through an SNS account of the user. The information processing device according to claim 1 .

5. The advertising content is It consists of an immutable first layer and a mutable second layer, The change unit Modify the display object of the second layer The information processing device according to claim 1 .

6. The change unit Whether or not the content of the change request can be input as the prompt is determined based on whether or not the content of the change request satisfies a predetermined condition, and if it is determined that the content can be input because the condition is satisfied, the prompt is input to the generation AI. The information processing device according to claim 1 .

7. 1. A computer-implemented information processing method, comprising: a receiving step of receiving a request to change the advertising content from a user to whom the advertising content has been distributed; a modification step of inputting the modification request as a prompt to a generating AI and modifying the advertising content by the generating AI according to the prompt; a delivery step of delivering the changed advertising content to the user; Including, The receiving step includes: After distributing the changed advertising content to the user, receiving permission from the user to distribute the changed advertising content to other users; The delivery step includes: When the distribution permission is accepted, the changed advertising content is distributed to other users. Information processing methods.

8. a receiving step of receiving a request to change the advertising content from a user to whom the advertising content has been distributed; a modification procedure for inputting the modification request as a prompt to a generating AI and modifying the advertising content by the generating AI according to the prompt; a delivery step of delivering the changed advertising content to the user; on the computer, The reception procedure is as follows: After distributing the changed advertising content to the user, receiving permission from the user to distribute the changed advertising content to other users; The delivery procedure includes: When the distribution permission is accepted, the changed advertising content is distributed to other users. Information processing program.

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