Information processing device, information processing method, and program

Abstract

This information processing device (100) comprises a display processing unit (102) which, on receipt of product-related information, causes a terminal of a customer in a store to display said information on a screen. The screen includes a first region and a second region that is demarcated from the first region. A product displayed in the first region of the screen is a specific product displayed in a specific location in the store. A product displayed in the second region of the screen is either a product that is related to the type of the specific product displayed in the first region, or a product that has been specified by the store or a trader.

Description

[Technical Field]

[0001] The present invention relates to an information processing device, an information processing method, and a program. [Background technology]

[0002] Stores are coming up with various ideas to encourage customers to purchase recommended products. Patent Document 1 describes a product information providing system that allows a customer to specify in advance as a memo the products that the customer is interested in or the products for which the customer wants product information, and displays information about the products specified in the memo on the customer's mobile terminal. The system described in Patent Document 1 can, for example, detect that the customer is in a store using short-range wireless communication and notify the customer of detailed information about the product and its sales location. Patent Document 2 describes a system that displays advertisements on a user's mobile terminal and verifies the effectiveness of the advertisements.

[0003] On the other hand, Patent Document 3 describes how, in a physical store, images of display shelves taken at the shelf level (called the golden line) at the eye level of the product purchaser are processed to output the number of product faces as display status information for each shelf position, thereby making it possible to grasp the number of product faces displayed on the golden line.

[0004] Patent Document 4 also describes how, when registering as a member, a product category of interest is registered and stored in association with a membership number, and when the membership number is entered upon visiting a store, the product category of interest corresponding to the membership number is acquired and information on recommended products in that product category is displayed on the customer's mobile terminal. Furthermore, it also describes that this device also displays a route to the location of a store selling that product on the customer's mobile terminal. [Prior art documents] [Patent documents]

[0005] [Patent Document 1] Japanese Patent Application Laid-Open No. 2007-115220 [Patent Document 2] International Publication No. 2017 / 085998 [Patent Document 3] Japanese Patent Application Publication No. 2018-170044 [Patent Document 4] Japanese Patent Application Laid-Open No. 2008-77416 Summary of the Invention [Problem to be solved by the invention]

[0006] In a physical store, the display location of a product is an important factor in helping customers recognize the product. On the other hand, it is also important to provide customers with information about products that are not displayed in a location that customers can easily recognize. In this case, it is also important not to confuse these two types of products.

[0007] The present invention was made in consideration of the above circumstances, and its purpose is to enable customers to recognize information about products sold in a physical store in a way that distinguishes between information about products displayed in a specific location and information about other products when providing the customers with information about products sold in a physical store. [Means for solving the problem]

[0008] In order to solve the above-mentioned problems, each aspect of the present invention employs the following configuration.

[0009] The first aspect relates to an information processing device. An information processing device according to a first aspect includes: a display processing means for transmitting information about the product to a terminal of a customer in the store and displaying the information on the screen; the screen includes a first area and a second area separated from the first area; the product displayed in the first area of ​​the screen is a specific product displayed in a specific location in the store, The products displayed in the second area of ​​the screen are related to the type of the particular product displayed in the first area or are products designated by the store or merchant.

[0010] A second aspect relates to an information processing method implemented by at least one computer. An information processing method according to a second aspect includes: The information processing device This includes transmitting information about the product to a customer's terminal in the store and displaying it on the screen, the screen includes a first area and a second area separated from the first area; the product displayed in the first area of ​​the screen is a specific product displayed in a specific location in the store, The products displayed in the second area of ​​the screen are related to the type of the particular product displayed in the first area or are products designated by the store or merchant.

[0011] Another aspect of the present invention may be a program that causes at least one computer to execute the method of the second aspect, or a computer-readable recording medium on which such a program is recorded. This recording medium includes a non-transitory tangible medium. The computer program includes computer program code which, when executed by a computer, causes the computer to perform the information processing method on an information processing device.

[0012] Any combination of the above components, and any transformation of the present invention into a method, device, system, recording medium, computer program, etc., are also valid aspects of the present invention.

[0013] Furthermore, the various components of the present invention do not necessarily have to be independent entities, but may be formed as a single member by multiple components, one component may be formed from multiple components, one component may be part of another component, or part of one component may overlap with part of another component, etc.

[0014] Furthermore, although the method and computer program of the present invention describe a number of steps in a sequential order, the order in which the steps are performed does not limit the order in which the steps are performed. Therefore, when implementing the method and computer program of the present invention, the order of the steps can be changed as long as it does not cause any problems in terms of the content.

[0015] Furthermore, the multiple steps of the method and computer program of the present invention are not limited to being executed at different times, and therefore, a step may occur while another step is being executed, or the execution timing of a step may partially or completely overlap with the execution timing of another step, etc. [Effects of the Invention]

[0016] According to each of the above aspects, when providing customers with information about products sold in a physical store, it is possible to allow the customers to recognize information about products displayed in a specific location and information about other products in a manner that distinguishes them from each other. [Brief explanation of the drawings]

[0017] [Figure 1] 1 is a diagram conceptually showing the system configuration of a sales promotion system according to an embodiment of the present invention; [Figure 2] FIG. 1 is a block diagram illustrating a hardware configuration of a computer that realizes an information processing device. [Figure 3] 1 is a functional block diagram logically illustrating the configuration of an information processing apparatus according to an embodiment. [Figure 4] FIG. 10 is a diagram illustrating a prime location on a display shelf. [Figure 5]FIG. 1 is a diagram illustrating an example of a store layout. [Figure 6] FIG. 10 is a diagram illustrating an example of a screen displayed on a user terminal. [Figure 7] 3A and 3B are diagrams illustrating examples of data structures of information stored in a storage device of an information processing device. [Figure 8] FIG. 10 is a diagram for explaining the content displayed at each position in the prime location area and the second prime location area of ​​the screen. [Figure 9] 10 is a flowchart illustrating an example of an operation of the information processing apparatus according to the embodiment. [Figure 10] 10 is a flowchart showing the detailed procedure of the screen display process in step S105 of FIG. 9. [Figure 11] 11 is a flowchart showing an example of an operation when the content display section in the prime location area is pressed after the screen in FIG. 10 is displayed. [Figure 12] FIG. 10 is a functional block diagram illustrating an example of a logical configuration of an information processing apparatus according to another embodiment. [Figure 13] FIG. 10 is a functional block diagram illustrating an example of a logical configuration of an information processing apparatus according to another embodiment. [Figure 14] FIG. 10 is a diagram for explaining screen transitions. [Figure 15] 10 is a flowchart illustrating an example of an operation when a content display portion in the secondary area of ​​the screen is pressed. DETAILED DESCRIPTION OF THE INVENTION

[0018] Hereinafter, embodiments of the present invention will be described with reference to the drawings. In all drawings, similar components are designated by similar reference numerals, and their description will be omitted as appropriate. In addition, in the following drawings, configurations of parts that are not related to the essence of the present invention are omitted and are not shown.

[0019] In the embodiments, "acquisition" includes at least one of the following: a device going to retrieve data or information stored in another device or storage medium (active acquisition), and inputting data or information output from another device into the device (passive acquisition). Examples of active acquisition include making a request or inquiry to another device and receiving a reply, and accessing and reading information from another device or storage medium. An example of passive acquisition is receiving information that is distributed (or transmitted, pushed, etc.). Furthermore, "acquisition" may also mean selecting and acquiring data or information from received data or information, or selecting and receiving distributed data or information.

[0020] (First embodiment) <System Overview> 1 is a diagram conceptually illustrating the system configuration of a sales promotion system 1 according to an embodiment of the present invention. The sales promotion system 1 includes a server 100, a content server 200, a user terminal 300, and a store device 40. The server 100, the content server 200, the user terminal 300, and the store device 40 are connected to one another via a communication network 2.

[0021] The server 100 corresponds to the information processing device 100 of this embodiment, which will be described later. The information processing device 100 provides product information to a user terminal 300 of a user U who is a customer of the store S. The server 100 has a storage device (shown as "DB (DataBase)" in the figure, although the storage device is not limited to a database structure) 120. The storage device 120 may be a device separate from the server 100, or may be a device included inside the server 100, or may be a combination of these.

[0022] The content server 200 manages content such as product information to be provided to the user terminal 300 of the user U, who is a customer. The content server 200 has a content storage device 220 that stores content. The content storage device 220 may be a device separate from the content server 200, a device included in the content server 200, or a combination of these.

[0023] The user terminal 300 is a terminal that the user U carries with them in the store S and uses while looking at the screen. The user terminal 300 may be owned by the user U, or may be loaned to the user U (for example, installed on a cart used in the store S).

[0024] The user U performs user registration in advance in order to use the services provided by the sales promotion system 1. The user U's account information (for example, a user name (user ID) and password) is registered in the information processing device 100. Alternatively, the user U may be linked with the account information of an existing SNS (Social Networking Service). Special The user can install the application for the sales promotion system 1 on the user terminal 300 and use the sales promotion system 1. By logging in to the sales promotion system 1 using the account information registered by the user, the services provided by the sales promotion system 1 can be used.

[0025] In other words, the information processing device 100 is realized by the server 100, the content server 200, and the application installed on the user terminal 300 working together.

[0026] Alternatively, instead of using an application, a user may access a specific website using a browser and log in to the sales promotion system 1 using account information.

[0027] Furthermore, if the user U successfully logs in after installing an application dedicated to the sales promotion system 1, the account information of the user U is preferably stored in the application. The user may then automatically log in using the stored account information the next time the application is launched. As will be described later, the application may be configured so that the user U can automatically log in and use the services of the sales promotion system 1 only if it is determined that the user U is in the store S after launching the application. The method of detecting that the user U is in the store S will be described later.

[0028] The in-store device 40 manages products in the store S. The in-store device 40 has a storage device (indicated as a "DB (DataBase)" in the figure, although the storage device is not limited to a database structure) 42 that stores information about products managed by the store S. However, the storage device 42 may be a device separate from the in-store device 40, a device included inside the in-store device 40, or a combination of these.

[0029] The in-store device 40 manages information about the products 30 displayed on the display shelves 20 in the store S. A camera 50 is installed in the store S. The camera 50 may be installed on the ceiling of the store S to capture images of the entire store S, or may be installed on a display shelf 20 in a specific location to capture images of that specific location. The in-store device 40 acquires images captured by the camera 50. Furthermore, various sensors 60 such as a weight sensor may be installed on the display shelves 20. The in-store device 40 acquires detection results from the sensor 60.

[0030] In the figure, the camera 50, the sensor 60, and the display device 70 are shown as being connected to the communication network 2 via the in-store device 40, but this is not limiting. The camera 50, the sensor 60, and the display device 70 may also be connected to the communication network 2 directly without going through the in-store device 40.

[0031] Furthermore, various display devices 70 may be installed on the display shelves 20 and within the store S. The store device 40 also performs display processing on the display devices 70. Specifically, the display devices 70 are price tag displays that display the prices of the products 30 displayed on the display shelves 20, signage provided within the store S that displays content such as product introductions, in-store guides, and advertisements.

[0032] <Hardware configuration example> 2 is a block diagram illustrating the hardware configuration of a computer 1000 that realizes an information processing device (server) 100, which will be described later. The content server 200, user terminal 300, and store device 40 in FIG. 1 are also realized by the computer 1000. At least two of the server 100, content server 200, and store device 40 may be realized by one computer, or each device may be realized by at least two computers. In other words, the server 100, content server 200, and store device 40 may be included in the same device or may be separate devices.

[0033] The server 100, the content server 200, and the store device 40 are realized by, for example, a personal computer, a server computer, etc. The user terminal 300 is, for example, a smartphone, a tablet terminal, a mobile phone, a PDA (Personal Digital Assistant), a personal computer, etc., and has a touch panel 302 that combines the functions of a display unit and an operation unit, an operation reception unit such as a switch, an audio input / output unit (speaker and microphone), a vibration unit, and a camera 304.

[0034] The computer 1000 includes a bus 1010 , a processor 1020 , a memory 1030 , a storage device 1040 , an input / output interface 1050 , and a network interface 1060 .

[0035] The bus 1010 is a data transmission path for transmitting and receiving data among the processor 1020, memory 1030, storage device 1040, input / output interface 1050, and network interface 1060. However, the method of connecting the processor 1020 and the like to each other is not limited to bus connection.

[0036] The processor 1020 is implemented by a CPU (Central Processing Unit), a GPU (Graphics Processing Unit), or the like.

[0037] The memory 1030 is a main storage device realized by a RAM (Random Access Memory) or the like.

[0038] The storage device 1040 is an auxiliary storage device realized by an HDD (Hard Disk Drive), an SSD (Solid State Drive), a memory card, a ROM (Read Only Memory), or the like. The storage device 1040 stores program modules that realize each function of the information processing device (server) 100 (for example, a display processing unit 102, a product identification unit 104, a decision unit 106, a customer identification unit, an image processing unit, etc., which will be described later). The processor 1020 loads each of these program modules into the memory 1030 and executes them, thereby realizing each function corresponding to the program module. The storage device 1040 may also store each data of the storage device 120 of the server 100, the content storage device 220 of the content server 200, and the storage device 42 of the in-store device 40.

[0039] The program module may be recorded on a recording medium. The recording medium on which the program module is recorded may include a non-transitory, tangible medium usable by the computer 1000, and the program code readable by the computer 1000 (processor 1020) may be embedded in the medium.

[0040] The input / output interface 1050 is an interface for connecting the computer 1000 with various input / output devices. The input / output interface 1050 also functions as a communication interface for performing short-range wireless communication such as Bluetooth (registered trademark) and NFC (Near Field Communication).

[0041] The network interface 1060 is an interface for connecting the computer 1000 to a communication network 2 (FIG. 1). This communication network 2 is, for example, a local area network (LAN) or a wide area network (WAN). The network interface 1060 may be connected to the communication network 2 wirelessly or by wire.

[0042] The computer 1000 is connected to necessary devices (for example, the store device 40, the camera 50, the sensor 60, the display device 70, etc.) via the input / output interface 1050 or the network interface 1060.

[0043] The camera 50 or the camera 304 of the user terminal 300 includes an imaging element such as a lens and a CCD (Charge Coupled Device) image sensor. The camera 50 is, for example, a network camera such as an IP (Internet Protocol) camera. The network camera has, for example, a wireless LAN (Local Area Network) communication function and is connected to the store device 40 or the server 100 via a relay device (not shown) such as a router of the communication network 2. The camera 50 may also include a mechanism for controlling the orientation of the camera body and lens, zooming, focusing, etc., in accordance with the movements of people in the store S.

[0044] It is preferable that the images generated by the camera 50 are taken in real time and transmitted to the in-store device 40 or the server 100. However, the images transmitted to the in-store device 40 or the server 100 are taken in real time by the camera 50. 0The images do not have to be transmitted directly from the camera 50, but may be images delayed by a predetermined time. Images captured by the camera 50 may be temporarily stored in another storage device, and the in-store device 40 or the server 100 may read them from the storage device sequentially or at predetermined intervals. Furthermore, the images transmitted to the in-store device 40 or the server 100 are preferably moving images, but may also be frame images transmitted at predetermined intervals or still images.

[0045] The display device 70 is, for example, a liquid crystal display, an organic EL (Electro-Luminescence) display, or the like.

[0046] <Example of functional configuration> FIG. 3 is a functional block diagram logically showing the configuration of information processing device 100 according to the embodiment of the present invention. The information processing device 100 includes a display processing unit 102 that transmits information about products to a user terminal 300 of a customer (user U) in a store S and displays the information on a screen 400. As shown in FIG. 6, the screen 400 includes a first area 410 (hereinafter also referred to as the "prime area 410") and a second area 420 (hereinafter also referred to as the "secondary area 420") separated from the first area 410.

[0047] The products displayed in the first area 410 of the screen 400 are specific products that are displayed in a specific location (hereinafter also referred to as the "golden line") in the store S. The products displayed in the second area 420 of the screen 400 are related to the type of the specific product 32 displayed in the first area 410, or are products designated by the store S or a trader (such as a manufacturer or dealer).

[0048] That is, the specific product may be, for example, a product that is the target of sales promotion by the store S, a manufacturer, a dealer, etc. Alternatively, the specific product may be a popular product, a featured product, a seasonal or event product, a product with high sales, a product for which sales are desired to be increased, a product with a high profit margin, a product eligible for a rebate, a clearance product, a bargain product, etc.

[0049] As shown in Fig. 4, in a store S, a specific product that is the target of sales promotion is displayed, for example, at a position called the golden line of the display shelf 20, which is at eye level of a customer user U. That is, in this embodiment, the specific location is a shelf at a predetermined height of the display shelf 20. Alternatively, as shown in Fig. 5, the specific location may be an end display section 24 at a corner (the so-called "end") of an area where multiple display shelves 20 are lined up. In this embodiment, this location is also called a prime location 22.

[0050] FIG. 6 is a diagram illustrating an example of a screen 400 displayed on the user terminal 300. The screen 400 includes a first location area 410 and a second location area 420. The first location area 410 and the second location area 420 each include a content display section 430 in which content showing product information for at least one product 30 is displayed. The first location area 410 includes at least the upper and / or left side areas of the screen 400. In FIG. 6, the first location area 410 is the upper half of the screen 400, and the second location area 420 is the lower half of the screen 400, when the screen 400 is divided into two halves, but this is not limited to this. The ratio of the occupied areas of the first location area 410 and the second location area 420 is not limited to one to one. The proportion of the first location area 410 may be larger, or the proportion of the second location area 420 may be larger.

[0051] In addition, although the size and shape of each content display section 430 are all the same in the figure, the sizes of the content display sections 430 may differ from one another. Furthermore, the content display section 430 included in the first location area 410 may have a larger area than the content display section 430 included in the second location area 420, or vice versa. The shapes of the content display sections 430 may also differ from one another.

[0052] The prime location area 410 is an area of ​​the entire screen 400 that is easy for the user U to see, an area that is likely to be noticed first, an area that is considered to have a high advertising effect, etc. The second prime location area 420 includes at least a part of the area of ​​the screen 400 other than the prime location area 410.

[0053] In other words, the prime location area 410 in Fig. 6 can be considered a virtual version of the prime location 22 (golden line) of the actual display shelf 20 in Fig. 4. A content display unit 430 that displays content including information about the specific product 32 is arranged in the prime location area 410. In other words, the specific product 32 can be considered to correspond to a product that the store S or a trader (such as a manufacturer or dealer) has designated to be displayed in the prime location 22 of the display shelf 20 as a sales promotion target.

[0054] As another example, a content display section 430 may be displayed in the prime location area 410, which displays content containing information about products, including products that a customer user U has specified in advance, such as products that the customer user U is considering purchasing, products selected based on the user U's browsing history, such as advertising content, and products that the user U has searched for.

[0055] For example, the display processing unit 102 may display on the user terminal 300 a menu screen that allows the user U to select a dinner menu, and when curry is selected, may display in the prime location area 410 information about a specific product 32 that is displayed in a prime location 22 on the display shelf 20 where the curry roux of the store S is displayed.

[0056] The content display unit 430 may include at least one of an image and text. It may include an image of the product, the product name, the selling price, discount information, a catchphrase, etc. The image format is not particularly limited to a still image, a video, an animation, etc. The content display unit 430 may accept a press by the user U and further transition to a screen (not shown) that displays detailed information about the product. The detailed information may be, for example, information about the location where the product is sold, navigation that guides the user U to the location, or product advertising content.

[0057] The content displayed in the first location area 410 and the content displayed in the second location area 420 may be related products. For example, if content including information about curry roux is displayed in the content display section 430 of the first location area 410, content including information about ingredients that are used to make curry, such as meat, onions, potatoes, and carrots, may be displayed in the content display section 430 of the second location area 420. Furthermore, the content display section 430 of the second location area 420 may display content including information about garnishes and toppings related to curry, such as pickled vegetables, pickled radishes, cheese, and raisins, as well as information about ingredients related to dishes similar to curry (e.g., hash brown, cream stew, etc.) or modified dishes (e.g., curry doria, curry udon, curry pilaf, etc.).

[0058] In another example, if content including information about alcoholic beverages is displayed in the content display section 430 of the first location area 410, content including information about snacks may be displayed in the content display section 430 of the second location area 420. If the content display section 430 selected in the first location area 410 is wine, the content display section 430 of the second location area 420 may display content including information related to cheese, nuts, prosciutto, etc. that are suitable as snacks to go with wine.

[0059] The products displayed in the second location area 420 may be changed depending on the type of curry roux displayed in a selected content display area 430 from among multiple types of curry roux displayed in multiple content display areas 430 in the first location area 410. For example, depending on the type of roux, such as regular curry, keema curry, hayashi rice, beef stew, or cream stew, a content display area 430 containing product information about ingredients commonly used in the corresponding dish may be displayed in the second location area 420. As described above, in the case of a regular curry roux, a content display area 430 containing information about ingredients such as meat, onions, potatoes, and carrots is displayed in the second location area 420, whereas in the case of a keema curry roux, a content display area 430 containing information about ingredients such as minced meat, onions, carrots, eggplant, and peppers is displayed in the second location area 420.

[0060] FIG. 7 is a diagram showing an example of the data structure of each piece of information stored in the storage device 120. Data may be registered in the storage device 120 by an administrator or a vendor of the store S inputting the data using an operation screen on an operation terminal (not shown), which is then accepted by the server 100. For example, the operation screen for registration may be displayed on the operation terminal by accessing a predetermined website dedicated to the administrator. Alternatively, the server 100 may display an operation screen dedicated to the administrator that accepts registrations. The operation screen may, for example, directly accept input of a product code, or may accept input of a product image, product name, and keywords, and search for the product from this information to obtain and register the product code.

[0061] 7(a), information specifying a product, such as a product code, is associated with a content ID, which is identification information for content including the product information. Information related to the product content to be displayed in the content display unit 430 is registered in the content information 122.

[0062] As described above, the content is at least one of an image file and a text file to be displayed on the content display unit 430. The content information 122 may further be associated with file information such as the storage location and file name of the data file, and information on the URL (Uniform Resource Locator) of a website for specific product information, which is displayed when the content display unit 430 is pressed.

[0063] 7(b), at least one related product is associated with a certain product. As described above, the product code of the related product may be associated with the product of curry roux.

[0064] FIG. 8 is a diagram for explaining the content displayed at each position in the prime location area 410 and the second prime location area 420 of the screen 400. As shown in FIG. As shown in Fig. 8(a), the layout of the content display section 430 in each area of ​​the screen 400 and the display order of each position (for example, "1-1") are specified in advance. Furthermore, the size and shape of each area may also be specified. These may be specified using an operation screen for the administrator.

[0065] The display information 130 of FIG. 8(b) stored in the storage device 120 associates a display order (e.g., a position such as "1-1") indicating the position of the content display section 430 in the prime location area 410 of the screen 400 of FIG. 8(a) with the content ID displayed at that display position. In this embodiment, the products displayed at each position in the prime location area 410 are specific products 32 displayed in specific locations in the store S. As described above, the specific products 32 are products that the store S or a trader wants to promote, and may be specified by the store S or the trader. These may be specified using an operation screen for an administrator.

[0066] <Example of operation> FIG. 9 is a flowchart showing an example of the operation of the information processing device 100 of this embodiment. First, when it is detected that the user U is in the store S (YES in step S103), this process starts. When it is detected that the user U is in the store S (YES in step S103), the display processing unit 102 transmits information about the product to the user terminal 300 and causes the touch panel 302 to display the screen 400 (step S105).

[0067] Step S103 In this case, the method for detecting that the user U is in the store S may be (a) when the user terminal 300 (application) detects, (b) when the server 100 detects, and (c) when the user U designates using the user terminal 300 (application). Although exemplified below, it is not limited to these. Also, a plurality of the following may be combined.

[0068] <a: When the user terminal 300 (application) detects> (a1) When the application periodically acquires the current position information acquired by the GPS (Global Positioning System) receiver of the user terminal 300 and determines whether the current position information indicates the position information of the store S or within the range around the store S, and when it is detected that the current position information indicates the position information of the store S or within the surrounding range (a2) When the application monitors whether wireless communication between the repeater (router, GW, etc.) provided in the store S and the user terminal 300 has been established, and when it is detected that the wireless communication has been established (a3) The application monitors whether the user terminal 300 has received a beacon transmitted from, for example, a Bluetooth (registered trademark) communication device provided in the store S Na When it is detected that the user terminal 300 has received the beacon (a4) When the application detects that the microphone of the user terminal 300 has received ultrasonic waves of a predetermined frequency output from an ultrasonic wave generator provided in the store S

[0069] <b: When the server 100 detects> (b1) The server 100 periodically acquires from the user terminal 300 (via the application) the current position information (hereinafter referred to as "GPS position information") acquired by the GPS (Global Positioning System) receiver of the user terminal 300, and determines whether the current position information indicates the position information of the store S or is within the range around the store S. When it is detected that the current position information indicates the position information of the store S or is within the surrounding range (b2) The server 100 monitors whether wireless communication has been established between the repeater (such as a router or GW) provided in the store S and the user terminal 300 (when the application is running, the user U can be identified by using the user ID of the user U for wireless connection). When it is detected that wireless communication with the user terminal 300 has been established (b3) The server 100 monitors whether the user terminal 300 has responded to a beacon transmitted from, for example, a Bluetooth communication device provided in the store S, and when a response from the user terminal 300 is detected (b4) The entry of the user U into the store S may be detected using the entry terminal of the store S. User information may be read from the IC chip of the user terminal 300 of the user U or the membership card (magnetic card or IC card) of the store S. The user information may be read from the IC chip, for example, by NFC (Near Field Communication) communication, or may be read by a magnetic card reader.

[0070] <When specified by the user U> (c1) Read a two-dimensional code such as a QR (Quick Response) code (registered trademark) posted at a predetermined location in the store S using the user terminal 300, and the application identifies the store S indicated by the read information or detects that the user is in the store S. (c2) The application transmits the information read in (c1) above to the server 100, and the server 100 identifies the store S where the user terminal 300 is located from the received information.

[0071] Fig. 10 is a flowchart showing a detailed procedure of the display process of the screen 400 in step S105 of Fig. 9. First, the display processing unit 102 specifies the content to be displayed in the prime location area 410 of the initial screen 400 (step S111). For example, the display processing unit 102 refers to the display information 130 of Fig. 8(b) and specifies the content (content ID) to be displayed in the content display unit 430 at each position in the prime location area 410.

[0072] Then, the display processing unit 102 refers to the content information 122 in FIG. 7(a) to obtain the image or text file and URL corresponding to the content ID to be displayed in the content display unit 430 at each location, and displays the image or text with the link embedded in the content display unit 430 at each location in the prime location area 410 (step S113).

[0073] Next, for the second-place area 420, the display processing unit 102 refers to the related information 124 in FIG. 7(b), and acquires the related product code corresponding to the product code of the content displayed at that position in the display order (highest) of the first-place area 410 on the initial screen 400 before the user U operation (step S117).

[0074] Then, the display processing unit 102 refers to the content information 122, acquires information (content ID) of the content corresponding to the acquired related product code, and acquires an image or text file to be displayed in the content display unit 430. Then, the display processing unit 102 acquires the image or text and URL in the order of display priority (for example, in the order of 2-1, 2-2, 2-3, ... in FIG. 8(a)) in the content display unit 430 of the second-place area 420, and displays the image or text with an embedded link in the content display unit 430 at each position in the second-place area 420 (step S119). Thereafter, the display processing unit 102 waits for an operation from the user U (step S121).

[0075] FIG. 11 is a flowchart showing an example of the operation when the content display section 430 in the prime location area 410 is pressed after the screen 400 in FIG. 10 is displayed (step S121). When the user U presses any of the content display sections 430 in the prime location area 410 (YES in step S131), the display processing unit 102 accesses the URL indicated by the link embedded in the content display section 430 and displays a web page (step S133). This allows the user U to view detailed information about the selected product. When the screen (not shown) displaying the detailed product information is closed, the screen returns to the screen 400. Alternatively, the display may be switched to the screen 400 without closing the detailed product screen.

[0076] On the screen 400, the content display section 430 in the second-place area 420 may be changed to information on a related product corresponding to the content display section 430 selected by the user U. The process of changing the content display section 430 in the second-place area 420 in response to the selection operation of the user U will be described below. explanation do.

[0077] The display processing unit 102 acquires the product code corresponding to the content ID (FIG. 8(b)) displayed on the content display unit 430 pressed in step S131 by referring to the content information 122 in FIG. 7(a) (step S133).

[0078] 10, the display processing unit 102 refers to the content information 122, acquires information (content ID) of the content corresponding to the product code of the selected content display unit 430, and acquires an image or text file and a URL to be displayed in the content display unit 430. The display processing unit 102 then displays the image or text in the content display unit 430 of the second-class area 420 with a link embedded in a higher position in the display order (for example, position 2-1 in FIG. 8(a)). Note that the case where the content display unit 430 of the second-class area 420 is selected will be described in the fifth embodiment below.

[0079] In this embodiment, the display processing unit 102 sends information about the product to the user terminal 300 of the customer user U in the store S and displays it on the screen, and the screen 400 includes a prime location area 410 and a second location area 420 that is separated from the prime location area 410.

[0080] According to this embodiment, the product displayed in the prime location area 410 of the screen 400 is a specific product 32 that is displayed in a specific location within the store S, so when providing customers with information about products sold in a physical store, the information about the products that are displayed in a specific location and the information about other products can be distinguished from each other and recognized by the customers.

[0081] Furthermore, according to this embodiment, the products displayed in the second location area 420 of the screen 400 are related to the type of specific product 32 displayed in the first location area 410 or are products designated by the store S or the trader, so that information about the products that the store S or the trader wants to sell can be efficiently presented to customers.

[0082] (Second embodiment) This embodiment is the same as the above embodiment except that the display processing unit 102 has a configuration that prevents overlapping of products displayed in the first location area 410 and the second location area 420 of the screen 400, and therefore will be described using Figure 3 of the above embodiment. Note that the configuration of this embodiment may be combined with at least one of the configurations of the other embodiments to the extent that no contradiction occurs.

[0083] When a product to be displayed in the second-place area 420 of the screen 400 overlaps with a product to be displayed in the first-place area 410 of the screen 400, the display processing unit 102 does not display the overlapping product in the second-place area 420.

[0084] In the processing procedure of FIG. 10 of the display processing unit 102 described in the above embodiment, in step S119, the display processing unit 102 refers to the content information 122 to acquire information (content ID) of the content corresponding to the acquired related product code, and then refers to the display information 130 of FIG. 8(b) to determine whether the content ID of each display position in the prime location area 410 matches the content ID corresponding to the related product code. If the content IDs match, this means that the product is duplicated, so the content ID is not used, and the related information 124 of FIG. 7(b) is referenced to acquire another related product code, and processing continues. However, instead of the content ID, it may also be determined whether the product code (related product code) of the product to be displayed in the second location area 420 matches the product code of the product displayed in the prime location area 410.

[0085] In addition, the product code (content ID) to be displayed when no other related product code is associated with the related information 124 can be specified in advance by an administrator or a vendor, so that the content display section 430 can be displayed in the secondary area 420 even when there is no other related product code. Alternatively, when there is no other related product code, content can be selected at random and displayed. hand Good too.

[0086] Furthermore, the display processing unit 102 may further highlight the overlapping products in the prime location area 410 of the screen 400.

[0087] In step S119 above, if the product code (or the content ID corresponding to the product code) of the product to be displayed in the second location area 420 matches the product code (or the content ID corresponding to the product code) of the product displayed in the first location area 410, the display processing unit 102 highlights the content display unit 430 displayed in the first location area 410 for the matching product.

[0088] The highlighting method may be, for example, a blinking display, an animation display, a three-dimensional display, an enlarged display, or the like, but is not limited to these. Any display method may be used as long as it is emphasized more than the other content display units 430 and improves the visibility of the user U.

[0089] According to this embodiment, the same effects as those of the first embodiment are achieved, and in addition, when there is an overlap between products displayed in the first location area 410 and the second location area 420, the product is not displayed in the second location area 420, and other products can be displayed in that space, thereby improving the display efficiency of the screen 400. Furthermore, since the information about the overlapping products can be highlighted, the visibility of the information about products selected in both the first location area 410 and the second location area 420 under predetermined conditions can be improved, and products can be recommended to customers more effectively and efficiently.

[0090] (Third embodiment) 12 is a functional block diagram showing an example of the logical configuration of the information processing device 100 of this embodiment. This embodiment is similar to either the first or second embodiment described above, except that it has a configuration in which a specific product 32 is identified by capturing an image of the shelves of a store S and processing the image. Note that the configuration of this embodiment may be combined with at least one of the configurations of other embodiments described later to the extent that no contradiction occurs.

[0091] The information processing device 100 further includes a product identification unit 104 that identifies a specific product 32 displayed in a specific location by processing an image of the display shelf 20 in the store S. Then, the display processing unit 102 displays the identified specific product 32 in a prime location area 410 on the screen 400.

[0092] The display shelf 20 can be photographed by at least one of the camera 50 installed in the store S and the camera 304 of the user U's user terminal 300.

[0093] When using the camera 50 in the store S, the camera 50 periodically photographs a specific location in the store S (for example, a shelf at a predetermined height (prime location 22 in FIG. 4 ) or the end display section 24 in FIG. 5 ), and the products displayed in that location are identified by image processing. The image processing section (not shown) may be located inside the information processing device 100 or may be a device separate from the information processing device 100.

[0094] A specific location within store S may be designated as the location for photography, and photography information such as the photography direction and angle of view may be specified in advance. Camera 50 can photograph the specific location by referring to the photography information. Alternatively, an operator of store S may operate camera 50 to photograph the specific location and use the image. Photography may be performed periodically or at a specific timing, such as after a product replacement operation.

[0095] A case where an image is taken using the camera 304 of the user terminal 300 of the user U will be described. The image taking by the camera 304 may be started after the presence of the user U in the store S is detected (YES in step S103 of FIG. 9), or guidance may be displayed on the touch panel 302 of the user terminal 300 to instruct the user U to go in front of the display shelf 20 and take a picture of the display shelf 20 with the user terminal 300. Following the guidance, the user U may stand in front of the display shelf 20 and take a picture of the display shelf 20 with the camera 304. The user terminal 300 may have an image processing unit, or may transmit the taken image to the information processing device 100 and have the information processing device 100 perform image processing on its side.

[0096] From the captured image display shelf There are various possible ways to identify the 20 specific locations, including, but not limited to, the following examples. A combination of the following methods may also be used. (1) The ratio between the height of the display shelf 20 and the height of the shelf position in the prime location 22 is registered in advance. The display shelf 20 in the image is identified by image recognition processing, and the position of the shelf in the prime location 22 on the display shelf 20 in the image is identified using the ratio. The shelf position in the prime location 22 may have a width in the height direction. The ratio of the width to the height of the display shelf 20 may also be registered. (2) A two-dimensional code such as a QR code that stores information indicating the shelf position is provided on a shelf in a specific location on the display shelf 20, and the QR code in the captured image is read to identify the shelf position. The QR code may be displayed on a display, such as a price tag display, provided on the front of the shelf.

[0097] After the prime location 22 is identified, image processing is used to identify the products displayed in the prime location 22. For example, the features or images of the products sold in the store S are linked to product codes and registered in advance in the storage device 120, and the product codes can be identified by image processing.

[0098] According to this embodiment, the same effects as those of the first embodiment can be achieved, and furthermore, the products to be displayed in the prime location area 410 can be specified based on the status of the display shelves 20 of the physical store S, so that the products to be displayed can be selected in real time to reflect the status of the sales area. Therefore, sales promotion opportunities can be seized and sales promotion can be carried out effectively.

[0099] (Fourth embodiment) 13 is a functional block diagram showing an example of the logical configuration of the information processing device 100 of this embodiment. This embodiment is the same as at least one of the other embodiments described above, except that it has a configuration in which the display format of the prime location area 410 on the screen 400 is determined using the customer's position within the store S. The configuration of this embodiment may be combined with at least one of the configurations of the other embodiments to the extent that no contradiction occurs.

[0100] The information processing device 100 further includes a determination unit 106 that determines the display mode of the prime location area 410 of the screen 400 using the position of the customer (user U) in the store S. The display processing unit 102 displays the prime area 410 of the screen 400 in the determined display format.

[0101] There are various possible methods for identifying the location of the user in the store S, and examples thereof are given below, but the present invention is not limited to these. In addition, a combination of the following methods may be used. (1) The GPS location information of the user terminal 300 of the user U is acquired and identified. (2) After detecting the user U's entry into the store S using the camera 50 in the store S, the user U's movement within the store S is tracked by image processing to identify his / her location. (3) A two-dimensional code such as a QR code recording identification information is posted or displayed at a predetermined location within store S, and the QR code is read from the operation image of camera 304 of user terminal 300 to identify the location. (4) When the user terminal 300 receives a beacon transmitted from a Bluetooth communication device installed at a predetermined position within the store S, it acquires the identification information contained in the beacon, identifies the communication device, and determines the location of the user U from the location of the device. Alternatively, it acquires the identification information of the user terminal 300 that responded to the beacon of the Bluetooth communication device, and determines the location of the user terminal 300. (5) As in the above embodiment, the position of the display shelf 20 is identified from the image captured by the camera 304 of the user terminal 300 and is set as the position of the user U.

[0102] The display format refers to, for example, the types of products to be displayed and how they are arranged. For example, if it is determined that the user U is near a display shelf 20 for curry roux or the like, the display processing unit 102 displays the content of a specific product 32, which is designated as a promotional item among curry roux, in a position with a higher display order (for example, 1-1, 1-2, etc. in Figure 7(a)) in the prime location area 410.

[0103] Furthermore, in this embodiment, when the location of the user U is identified, when the user U presses a content display section 430 displayed on the screen 400 in the above embodiment, the user may be guided along a route to the display location of the product displayed on the pressed content display section 430. For example, the user's current location and the display location of the product may be marked on a layout diagram of the store S, and a route may be drawn.

[0104] According to this embodiment, the same effects as those of the first embodiment can be achieved, and furthermore, the products to be displayed can be changed depending on the customer's location. For example, by displaying products on the display shelves 20 near the customer in the prime location area 410, it is possible to give the customer an opportunity to purchase the products, which can lead to effective sales promotion.

[0105] (Fifth embodiment) This embodiment is the same as at least one of the other embodiments described above, except that it has a configuration in which, in response to the selection of a product displayed in the second-place area 420, the product displayed in the first-place area 410 of the screen 400 is changed to information about a product displayed on the golden line of the display shelf 20 of the physical store S. This embodiment will be described using FIG. 3 of the first embodiment. However, the configuration of this embodiment may be combined with at least one of the configurations of the other embodiments to the extent that no contradiction occurs.

[0106] When the display processing unit 102 receives the selection of a product displayed in the second-place area 420 of the screen 400, it displays the product at a predetermined height on the display shelf 20 on which the selected product is displayed in the first-place area 410 of the screen 400.

[0107] 14 is a diagram for explaining the transition of the screen 400. In the example of the screen 400 in FIG. 14, unlike the example of the screen 400 in FIG. 6 of the above embodiment, the first prime area 410 and the second prime area 420 are arranged side by side in the left-right direction. The first prime area 410 is arranged on the left side of the screen 400, and the second prime area 420 is arranged on the right side. However, even in this embodiment, the first prime area 410 and the second prime area 420 may be arranged side by side in the up-down direction as in FIG. 6.

[0108] 14, the prime location area 410 of the screen 400 has a larger area than the second prime location area 420. Furthermore, the number of products (the number of content display sections 430) displayed in the prime location area 410 is greater than that in the second prime location area 420. However, the display form of the screen 400 of this embodiment is not limited to this.

[0109] 15 is a flowchart showing an example of operation when the content display section 430 in the second-place area 420 on the screen 400 is pressed. For example, when the content display section 430a in the second-place area 420 on the screen 400 in FIG. 14(a) is pressed (selected) (YES in step S201), the display processing section 102 acquires the content ID displayed on the content display section 430 that accepted the press (selection) from the display information 130 in FIG. 7(b). Then, the display processing section 102 identifies the product (product code) corresponding to the acquired content ID by referring to the content information 122 in FIG. 7(a) (step S203).

[0110] Furthermore, the display processing unit 102 identifies the location where the product with the identified product code is displayed (step S205). There are various possible methods for identifying the display location of the product, including the following examples, but not limited to these. In addition, a combination of the following methods may also be used.

[0111] (1) Information about the products displayed on each display shelf 20 is registered in advance in the storage device 120 as display information by associating the product code with the display location, and the display shelf 20 corresponding to the product code is identified by referring to the display information. (2) The product code is associated with a face image of the product or its features and stored as product information in the storage device 120. From the images of each display shelf 20 captured by the camera 50 in the store S, products that match the face image of the product with the identified product code by a threshold or more are detected by image processing. The display shelf 20 from which the image from which the product image was detected was captured is identified. (3) Identification information (for example, a two-dimensional code) indicating the location is posted (or displayed on a display) on the shelf of the display shelf 20, and the product price tag (or the two-dimensional code recording the product information) and the two-dimensional code on the shelf are captured by the camera 50 of the store S. By image processing, the display location is identified from the two-dimensional code on the shelf of the display shelf 20 on which the two-dimensional code indicating the identified product code was detected.

[0112] Then, the display processing unit 102 identifies the product in the prime location 22 of the identified display shelf 20 (step S207). There are various possible methods for identifying the product in the prime location 22 of the display shelf 20, and examples thereof are shown below, but the method is not limited to these. Furthermore, a combination of the following methods may also be used.

[0113] (1) Information (product codes) of products displayed in the prime locations 22 of each display shelf 20 is registered in advance in the storage device 120, and the display shelf 20 corresponding to the product code is identified by referring to the display information. (2) An image captured by the camera 50 in the store S is subjected to image recognition processing to identify the product displayed in the prime location 22 of the identified display shelf 20.

[0114] Once the product has been identified, proceed to step S113 in Figure 10, and display the content of the identified product in the content display section 430 that is ranked high in the display order of the prime location area 410 of the screen 400, for example, in the position of content display section 430b in Figure 14.

[0115] In conjunction with a change in the product (content) displayed in the content display section 430 of the prime location area 410, the product (content) displayed in the second location area 420 may also be changed (step S117 and subsequent steps in FIG. 10 are executed), or may not be changed. The screen 400 may include an update button (not shown). After the product (content) displayed in the prime location area 410 is changed, if it is detected that the update button has been pressed, a process of changing the product (content) displayed in the second location area 420 (the process of step S119 and subsequent steps in FIG. 10) may be executed.

[0116] According to this embodiment, when a product displayed in the second-place area 420 is selected by a user U, information about the product displayed in the first-place area 22 of the display shelf 20 where the product is actually displayed can be displayed in the first-place area 410, so that the store S, manufacturers, etc. can efficiently recommend products that they want to sell to customers.

[0117] The embodiments of the present invention have been described above with reference to the drawings. These are examples of the present invention, and various configurations other than the above can also be adopted. <Use of RF Tags> For example, a method of processing an image as a method of acquiring information on products displayed on the display shelf 20 has been described. In another example, RF (Radio Frequency) tags may be provided on the products or the display shelf 20, and the information recorded on the RF tags may be acquired to obtain information on the products displayed on the display shelf 20.

[0118] For example, product information may be acquired using an RF tag reader in the store S, and the position of the display shelf 20 and the product information may be associated and stored in the storage device 120 as display information.

[0119] <Presentation of Product Inventory Information> Furthermore, the display processing unit 102 may cause the user terminal 300 to display the inventory information of the product as information regarding the product. The area for displaying the inventory information of the product may be the prime area 410 of the screen 400 or the secondary area 420. The inventory information of the product may be limited to (1) the number of products arranged on the storefront (display shelf 20), or may be the number of products including those stored in the backyard of the store S.

[0120] In the case of (1) above, for example, the number of products can be calculated by the weight sensor 60 provided on the display shelf 20. For example, the weight of the products displayed on the display shelf 20 can be measured, and the number of products can be calculated from the weight of one such product. Alternatively, the number of products may be estimated by processing an image of the display shelf 20.

[0121] In the case of (2) above, for example, inventory information managed by a POS (Point Of Sales) terminal (not shown) of the store S may be acquired.

[0122] <Display of the Third Area> Screen 400 may further include a third area separate from the first area (prime location area 410) and the second area (secondary location area 420). Items displayed in this third area include at least one of the user U's past history (products recently purchased, products purchased at the same time a year ago, frequently purchased products (repeat purchases), etc.), the current cart status, an operation section for calling a store clerk, a selection section for linking functions with a smartphone shopping app (icons for various applications), and the storage status of products stored in the refrigerator, storage cabinet, pantry, etc. in user U's home, or a combination thereof.

[0123] The information displayed in the third area may be different from the information displayed in the first or second area. display The displayed product may be a product related to the product being displayed, or an unrelated product. For example, an example of a related product may be when the user U is in a curry roux section and the curry roux product is displayed in the first area and information about curry ingredients such as potatoes is displayed in the second area, and information about food stored in the refrigerator at the user U's home is displayed in the third area. Alternatively, in the case of a function to call a store clerk, it may be possible to call a store clerk in charge of related products. An example of an unrelated product may be, for example, an icon of a smartphone shopping application selling a product that a manufacturer or the like is promoting in the third area.

[0124] <Sales promotion based on customer information> In the above embodiment, the specific product 32 is configured to be designated by the store S or the trader, but in other examples, it may be determined based on customer information.

[0125] For example, the products to be displayed on the screen 400 may be determined or narrowed down according to information such as the purchase history, preferences, or allergies of the user U. For example, customer information regarding the preferences and allergies of each user U may be registered by the user U at the time of user registration, and stored as user information in the storage device 120. Alternatively, the purchase history of the user U at the store S may be stored in the storage device 120.

[0126] The information processing device 100 further includes a customer identification unit (not shown) that identifies a customer. For example, when a user U enters a store S, the customer identification unit identifies the user U based on a user ID acquired at the time of logging in from the user terminal 300. The display processing unit 102 may narrow down the products to be displayed based on the purchase history of the identified user U, customer information of the user U, and the like, and display information related to the narrowed down products on the screen 400.

[0127] There are various methods for narrowing down products, including, but not limited to, the following examples. In addition, a combination of the following methods may be used. (1) Identify frequently purchased products from purchase history, and select the identified product or other products similar to the identified product. Similar products include, for example, products from the same brand or manufacturer, products in the same price range, etc. Also, from among other similar products, products that are slightly more expensive or of higher quality than the identified product may be selected. For example, a Chilean wine may be selected for a user who frequently purchases Chilean wine, or a French wine, which is more expensive than Chilean wine, may be selected for a specific period, such as the New Year holidays. (2) Products are registered according to the classification of preferences, and products that fall into the registered preferences of the user U are selected. For example, if the user has registered that he or she likes Japanese food, ingredients that are used in Japanese food (such as fish) may be selected. (3) Products containing ingredients that are the subject of allergies are registered, and products containing ingredients that are the subject of allergies specified by user U are excluded from the displayed products. For example, if a user has registered a wheat allergy, products containing wheat are excluded. Alternatively, products that users wish to avoid purchasing for religious reasons may be registered.

[0128] The area to which this narrowing down of displayed products is applied may be the prime area 410 or the second prime area 420 of the screen 400.

[0129] <Linkage with external servers> For example, the products displayed in the secondary location area 420 of the screen 400 may be changeable by an external server, such as a server of a manufacturer or dealer. The external server may be connectable to the information processing device 100 via the communication network 2. The external server may display a screen for inputting information about the products to be displayed in the secondary location area 420, and the display processing unit 102 may acquire the input product information.

[0130] <Relationship between prime location 22 of physical store S and prime location area 410 of screen 400> The content display section 430 in the prime location area 410 that displays information related to products displayed in the prime location 22 of the display shelf 20 in the actual store S may be arranged in the same manner as the display situation on the actual display shelf 20, or may be arranged differently.

[0131] Although the present invention has been described above with reference to the embodiments and examples, the present invention is not limited to the above-described embodiments and examples. Various modifications that can be understood by those skilled in the art can be made to the configuration and details of the present invention within the scope of the present invention. In the present invention, when information about a user is acquired and used, it shall be done lawfully.

[0132] Some or all of the above-described embodiments can be described as, but are not limited to, the following supplementary notes. 1. A display processing means is provided to transmit product-related information to a customer's terminal in the store and display it on the screen; the screen includes a first area and a second area separated from the first area; the product displayed in the first area of ​​the screen is a specific product displayed in a specific location in the store, An information processing device wherein the product displayed in the second area of ​​the screen is related to the type of the specific product displayed in the first area or is a product designated by the store or vendor. 2. In the information processing device described in 1., The display processing means is an information processing device that, when a product to be displayed in the second area of ​​the screen overlaps with a product to be displayed in the first area of ​​the screen, does not display the overlapping product in the second area. 3. In the information processing device described in 2., The display processing means further highlights the overlapping products in the first area of ​​the screen. 4. In the information processing device according to any one of 1. to 3., the first region of the screen is larger in area than the second region; An information processing device in which the number of products displayed in the first area is greater than the number of products displayed in the second area. 5. In the information processing device according to any one of 1. to 4., The specific location is a shelf at a predetermined height or a corner of a display shelf area. 6. In the information processing device described in 5., further comprising a product identification unit that identifies the product displayed in the specific location by processing an image of the shelf in the store; The display processing means an information processing device that displays the identified product in the first area of ​​the screen; 7. In the information processing device according to any one of 1. to 6., An information processing device, wherein the products displayed in the second area can be changed by an external server. 8. In the information processing device according to any one of 1. to 7., a determination unit that determines a display format of the first area of ​​the screen using a position of the customer in the store; The display processing means displays the first area in the determined display format. 9. In the information processing device according to any one of 1. to 8., The display processing means, when accepting a selection of the product displayed in the second area of ​​the screen, displays in the first area of ​​the screen a product that is at a predetermined height on the display shelf on which the selected product is displayed. 10. In the information processing device according to any one of 1. to 9., The display processing means The information processing device further displays inventory information of the product as information about the product. 11. In the information processing device according to any one of 1. to 10., further comprising a customer identification means for identifying the customer; The display processing means Using the customer information of the identified customer, narrow down the products to be displayed; An information processing device that displays information about the narrowed-down products on the customer's terminal.

[0133] 12. An information processing device Product information is sent to the customer's device in the store and displayed on the screen. the screen includes a first area and a second area separated from the first area; the product displayed in the first area of ​​the screen is a specific product displayed in a specific location in the store, The products displayed in the second area of ​​the screen are related to the type of the specific product displayed in the first area or are products designated by the store or merchant. Information processing methods. 13. In the information processing method described in 12., The information processing device, An information processing method in which, if a product to be displayed in the second area of ​​the screen overlaps with a product to be displayed in the first area of ​​the screen, the overlapping product is not displayed in the second area. 14. In the information processing method described in 13., The information processing device, The information processing method further highlights the overlapping products in the first area of ​​the screen. 15. In the information processing method according to any one of 12. to 14., the first region of the screen is larger in area than the second region; An information processing method, wherein the number of products displayed in the first area is greater than the number of products displayed in the second area. 16. In the information processing method according to any one of 12. to 15., An information processing method, wherein the specific location is a shelf at a predetermined height or a corner of a display shelf area. 17. In the information processing method described in 16., The information processing device further Identifying the products displayed in the specific locations by processing images of the shelves in the store; An information processing method that displays the identified product in the first area of ​​the screen. 18. In the information processing method according to any one of 12. to 17., An information processing method, wherein the products displayed in the second area can be changed by an external server. 19. In the information processing method according to any one of items 12 to 18, The information processing device further determining a display format of the first area of ​​the screen using the customer's position within the store; An information processing method, comprising: displaying the first area in the determined display mode. 20. In the information processing method according to any one of 12. to 19., The information processing device, An information processing method in which, when a selection of the product displayed in the second area of ​​the screen is accepted, a product at a predetermined height on the display shelf on which the selected product is displayed is displayed in the first area of ​​the screen. 21. In the information processing method according to any one of 12. to 20., The information processing device, An information processing method further displaying inventory information of the product as information about the product. 22. In the information processing method according to any one of 12. to 21., The information processing device further Identifying the customer; Using the customer information of the identified customer, narrow down the products to be displayed; An information processing method for displaying information about the narrowed-down products on the customer's terminal.

[0134] 23. To the computer, It is a program that executes the procedure of sending product information to the customer's terminal in the store and displaying it on the screen. the screen includes a first area and a second area separated from the first area; the product displayed in the first area of ​​the screen is a specific product displayed in a specific location in the store, The products displayed in the second area of ​​the screen are related to the type of the specific product displayed in the first area or are products designated by the store or merchant. program. 24. In the program described in 23., A program for causing a computer to execute a procedure for not displaying an overlapping product in the second area of ​​the screen when the overlapping product is to be displayed in the first area of ​​the screen. 25. In the program described in 24., A program for causing a computer to execute a procedure for further highlighting the overlapping products in the first area of ​​the screen. 26. In the program according to any one of 23. to 25., the first region of the screen is larger in area than the second region; The program, wherein the number of products displayed in the first area is greater than the number of products displayed in the second area. 27. In the program according to any one of 23. to 26., The specific location may be a shelf at a predetermined height or a corner of a display shelving area. 28. In the program described in 27., a step of identifying the products displayed in the specific locations by processing images of the shelves in the store; a program for causing a computer to execute a procedure for displaying the identified product in the first area of ​​the screen; 29. In the program according to any one of 23. to 28., The program, wherein the products displayed in the second area are changeable by an external server. 30. In the program according to any one of 23. to 29., a step of determining a display format of the first area of ​​the screen using the position of the customer in the store; a program for causing a computer to execute a procedure for displaying the first area in the determined display mode. 31. In the program according to any one of 23. to 30., A program for causing a computer to execute a procedure for, when a selection of the product displayed in the second area of ​​the screen is accepted, displaying in the first area of ​​the screen a product that is at a predetermined height on the display shelf on which the selected product is displayed. 32. In the program according to any one of 23. to 31., A program for causing a computer to execute a procedure for further displaying inventory information of the product as information about the product. 33. In the program according to any one of 23. to 32., identifying said customer; a step of narrowing down the products to be displayed using customer information of the identified customer; A program for causing a computer to execute a procedure for displaying information about the narrowed-down products on the customer's terminal.

[0135] This application claims priority based on Japanese Patent Application No. 2020-207781, filed on December 15, 2020, the disclosure of which is incorporated herein in its entirety. [Explanation of symbols]

[0136] 1. Sales promotion system 2. Communication Network 20 display shelves 22 Prime location 24 End display section 30 items 32 Specific products 100 Information processing device (server) 102 Display processing unit 104 Product Specification Department 106 Decision Section 120 Storage device 122 Content Information 124 Related Information 130 Display information 200 Content Server 220 Content storage device 300 User Terminals 302 Touch Panel 304 Camera 40 Store equipment 42 Storage device 50 cameras 60 sensors 70 Display device 400 screens 410 Prime area 420 Second class area 430 Content display section 1000 computers 1010 Bus 1020 processor 1030 memory 1040 Storage Device 1050 Input / Output Interface 1060 Network Interface

Claims

1. a display processing means for transmitting information about the product to a terminal of a customer in the store and displaying the information on the screen; the screen includes a first area and a second area other than the first area, the first area being obtained by dividing the screen into two areas, either vertically or horizontally; the product of the information displayed in the first area of ​​the screen is at least one specific product displayed on a shelf at a predetermined height in the store, The product of the information displayed in the second area of ​​the screen is at least one product related to the type of the specific product displayed in the first area or designated by the store or trader, when a product to be displayed in the second area of ​​the screen overlaps with a product to be displayed in the first area of ​​the screen, the display processing means does not display the overlapping product in the second area, The display processing means further highlights the overlapping products in the first area of ​​the screen.

2. In the information processing device according to claim 1, The shelf at the predetermined height is a shelf located at a height corresponding to the eye level of a customer.

3. 3. The information processing device according to claim 1, the first region of the screen is larger in area than the second region; An information processing device in which the number of products displayed in the first area is greater than the number of products displayed in the second area.

4. 4. The information processing device according to claim 1, An information processing device, wherein the specific products further include products displayed in corners of display shelf areas.

5. 5. The information processing device according to claim 1, further comprising a product identification unit that identifies the products displayed on the shelves at the predetermined height by processing an image of the shelves in the store; The display processing means The information processing device displays the identified product in the first area of ​​the screen.

6. 6. The information processing device according to claim 1, a determination unit that determines a display format of the first area of ​​the screen using a position of the customer in the store; The display processing means displays the first area in the determined display format.

7. 7. The information processing device according to claim 1, The information processing device, when receiving a selection of the product displayed in the second area of ​​the screen, causes the display processing means to display in the first area of ​​the screen a product that is at a predetermined height on the display shelf on which the selected product is displayed.

8. The information processing device Product information is sent to the customer's device in the store and displayed on the screen. the screen includes a first area and a second area other than the first area, the first area being obtained by dividing the screen into two areas, either vertically or horizontally; the product of the information displayed in the first area of ​​the screen is at least one specific product displayed on a shelf at a predetermined height in the store, The product of the information displayed in the second area of ​​the screen is at least one product related to the type of the specific product displayed in the first area or designated by the store or trader, The information processing device, When a product to be displayed in the second area of ​​the screen overlaps with a product to be displayed in the first area of ​​the screen, the overlapping product is not displayed in the second area; further highlighting the overlapping products in the first area of ​​the screen; Information processing methods.

9. On the computer, It is a program that executes the procedure of sending product information to the customer's terminal in the store and displaying it on the screen. the screen includes a first area and a second area other than the first area, the first area being obtained by dividing the screen into two areas, either vertically or horizontally; the product of the information displayed in the first area of ​​the screen is at least one specific product displayed on a shelf at a predetermined height in the store, The product of the information displayed in the second area of ​​the screen is at least one product related to the type of the specific product displayed in the first area or designated by the store or trader, In the displaying step, When a product to be displayed in the second area of ​​the screen overlaps with a product to be displayed in the first area of ​​the screen, the overlapping product is not displayed in the second area; further highlighting the overlapping products in the first area of ​​the screen; program.

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