Stores, methods of providing point services, point service provision systems, point service programs, and point cards

Abstract

Provided are a store, a point service providing method, a point service providing system, a point service program, and a point card which eliminate a feeling of unfairness in the number of stamps to be given and the number of points to be given between a frequently visiting good customer and a high-priced shopping good customer.SOLUTION: In the gaming arcade 200, the containers 202 containing the normal mark + designated date mark type card 17a and the bingo type point card 17c are arranged (placed) on the table 201 of the gaming arcade. The stamp imparting form and the point imparting form of the normal mark + designated date mark type card 17a are imparting forms different from the stamp imparting form and the point imparting form of the bingo type point card 17c, and the customer selects one of the point cards of the normal mark + designated date mark type card 17a and the bingo type point card 17c, and arranges a plurality of types of point cards for realizing possession and use.SELECTED DRAWING: Figure 34

Description

Technical Field

[0001] The present invention relates to a store, a method for providing a point service, a point service providing system, a point service program, and a point card, which enable a customer to select one of a first point service and a second point service having different point awarding forms, or a first point service and a second point service having different conditions for awarding a shopping proof mark (shopping proof mark awarding form), and enable the customer to use only the selected point service (either the first point service or the second point service), and realize a point service mixed environment in which a first customer layer consisting of customers using the first point service and a second customer layer consisting of customers using the second point service are mixed in a store.

Background Art

[0002] Conventionally, the following point card technologies are known. [Prior Art 1 (for example, Patent Document 1)] The card is provided with a first group of nine card purchase confirmation mark locations arranged in a 3x3 matrix (the prior art uses a 2x2 or more matrix) where a stamp or other confirmation mark (purchase confirmation mark) is to be affixed. Each purchase confirmation mark location displays the date on which the stamp is affixed (designated purchase date). When a customer visits the store on the stamping date and makes a purchase of a specified amount (hereinafter also referred to as the "specified purchase amount") (for example, the specified purchase amount is 1000 yen or more), the date of the stamping date is displayed. A point card is known in which a stamp is affixed to a designated area for proof of purchase (such as a square, box, column, or frame), and the number of exchange value points, which are the number of points required to acquire (the right to exchange for) gift certificates or service vouchers (hereinafter also referred to as "service vouchers"), is determined by the number of bingo lines completed in vertical (3 lines), horizontal (3 lines), or diagonal (2 lines) rows (the number of rows where all squares in the row are filled with stamps). The right to acquire service vouchers (=exchange right) corresponding to these exchange value points is generated (confirmed / determined), and service vouchers etc. with a monetary value equal to the exchange value point number are provided (for example, Patent Document 1). Prior Art 1's point card stamps a designated purchase amount (for example, a purchase amount of 1000 yen or more) on a designated visit date (designated shopping date) in the designated purchase date square (purchase proof mark area) of the point card's bingo square group (purchase proof mark area group). and This is what it is (hereinafter also referred to as the "bingo-style point card").

[0003] In the Prior Art 1 point card (bingo-style point card), the number of points awarded for achieving a bingo is the number of points that can be exchanged for gift certificates or service vouchers (hereinafter also referred to as "service vouchers"). Therefore, the number of points awarded for achieving a bingo corresponds to the "exchange value points".

[0004] [Prior Art 2 (e.g., Patent Document 2)] A point card is known in which a suitable number of stamp spaces for stamping are arranged, and a predetermined purchase amount (for example, the predetermined purchase amount is 1000 yen or more) is set, and for purchases of 1000 yen to 1999 yen, one stamp is stamped (one stamp per stamp space), for purchases of 2000 yen to 2999 yen, two stamps are stamped (one stamp each in two stamp spaces for a total of two stamps), for purchases of 3000 yen to 3999 yen, and so on, stamps are stamped one after another in a horizontal direction without any gaps between stamps, and the exchange value points are determined by the number of stamps, and service coupons corresponding to the exchange value points are provided (for example, the "Stamp Rally" card (registered trademark) in Patent Document 2 and Non-Patent Document 1). Hereinafter, the form of Prior Art 2 (Patent Document 2, Non-Patent Document 1's "stamp rally" card) will also be referred to as a "stamp rally card". Prior Art 2's stamp rally card is a simple device that determines the exchange value points based on the number of stamps collected. There are several types of exchange value points: those where the exchange value points are the same as the value of the service voucher; those where the value of the service voucher is calculated by multiplying the exchange value points by a number other than 1 yen, such as 0.5 yen, 2 yen, or 3 yen; those where the exchange value points and the value of the service voucher are appropriately different; those where the value of the service voucher is the number of exchange value points; and those where the product itself is the exchange value points.

[0005] The setting or relationship between the number of stamps (number of purchase proof marks) and points (exchange value points) in the stamp rally card of Prior Art 2 is as follows: Number of stamps | Exchange value points | Exchange service voucher 6 40 40 yen 12 100 100 yen 18 180 180 yen 24 300 300 yen 30 500 500 yen

[0006] [Prior Art 3 (e.g., Non-Patent Document 1)] A method of providing point cards is known in which, in the current month, only the bingo-style point card of Prior Art 1 is provided to the customer, and in the following month, only the stamp rally card of Prior Art 2 is provided to the customer; that is, months in which only the bingo-style point card is provided and months in which only the stamp rally card is provided are alternated. [Prior art documents] [Patent Documents]

[0007] [Patent Document 1] Patent No. 5435440 [Patent Document 2] Registered Utility Model No. 3222289 Gazette [Non-patent literature]

[0008] [Non-Patent Document 1] JA Minami-Alps City website: "Earn points with bingo and stamp rallies" (https: / / www.ja-minami-alps-ciTy.or.jp / acoop / minori_card / ) [Overview of the Initiative] [Problems that the invention aims to solve]

[0009] [Pareto principle (2:8 rule)] There is a principle called Pareto's principle (the 2:8 rule). This principle, when applied to retail stores such as supermarkets, states that 20% of customers, or "high-value customers," account for 80% of sales. The idea is that instead of treating all customers equally, preferentially differentiating and giving preferential treatment to these 20% of high-value customers allows for the maintenance of 80% of sales and enables a high return on investment. Actual surveys reveal that in many stores, 20% to 30% of customers (high-value customers, such as those who frequently shop at the store) account for 70% to 80% of sales. Bingo-style point cards and stamp rally cards are often used as point reward services for valuable customers. By providing special preferential services to 20-30% of the total customer base, different from non-valuable customers (such as those who only come during events like big sales), valuable customers can feel that they are being treated specially, valued, and getting good deals, which can be one way to maintain 80% of sales. For example, in the internet site described in Non-Patent Document 1, the conditions for using bingo-style point cards and stamp rally cards are limited to registered customers (for example, customers who have registered their personal information such as name, address, and telephone number with the store, and who possess a registered customer card or personal electronic device such as a smartphone on which their registered customer information is stored). It is presumed that the vast majority of registered customers are valuable customers who live near the store and visit frequently, or who shop frequently because the store is along their commute route.

[0010] Traditionally, much of the advertising and promotion in supermarkets has relied on newspaper inserts. For example, statistical surveys (http: / / www.j-sosm.jp / numeral / 2021_4_1_1.hTml) show that newspaper inserts account for 90.3% of the distribution rate and are issued 1.7 times per week, indicating that they are central to supermarket customer attraction strategies and tactics. However, newspaper flyer inserts involve substantial advertising costs, and treat the 20% of loyal customers who contribute 70-80% of the store's sales the same as the 80% of customers who prioritize sales days or only purchase on sales days (hereinafter referred to as "priority sales day customers") who also contribute 20% of sales. In terms of how advertising expenses are spent, it is as if expenses are being allocated only to customers who purchase on sales days. In short, these stores only look at sales figures and view the top 20% of loyal customers and the 80% of customers who prioritize special sale days as the same quality of customers. As a result of this customer treatment and evaluation system, even the top 20% of loyal customers don't feel valued by the store, and as a result, the stores often fail to notice that they are gradually drifting away from the store. These stores, when sales decline, simply spend more money to distribute newspaper flyers and advertisements in an attempt to increase them, but this only increases the number of their top 20% of loyal customers who are instead customers who only visit on sale days (for example, customers who used to visit 12 days a month may start visiting 10 days, then 8 days, etc.). For a store to maintain stable sales over the long term, it is considered extremely important for the store's survival to take care of its 20% of loyal customers so that they remain loyal customers, to prevent loyal customers from becoming priority customers on sale days, and to strive to turn even one customer who is a loyal customer on sale days into a loyal customer.

[0011] <1> Regarding [Prior Art 1 (Technology of Patent Document 1)] There are a total of 18 shopping confirmation marking locations in the first and second card shopping confirmation marking locations. If different dates are displayed in all of these locations, there will be 18 days in total. To get an all-bingo (18 bingo), you must shop at all 18 designated stores on all the specified days in a month. To get an all-bingo (16 bingo) if the central square of each shopping confirmation marking location is set to "FREE" (treated as a "stamped location"), you must shop on 16 designated days. Even if you implement measures such as setting aside days on which two stamps are awarded, you will still need to shop on 12 to 15 of the designated days to achieve an all-bingo. Furthermore, the condition for stamping is that only one stamp will be affixed to the purchase certificate marking area if a purchase of a specified amount (for example, a specified purchase amount of 1,000 yen or more) is made on a designated shopping day (even if you make a purchase of 10,000 yen, only one stamp will be affixed). Prior art 1 (bingo-style point card) described above results in significantly different feelings of value, superiority, fairness, and usability depending on the customer's shopping style (customers who make small purchases (for example, around 1,000 to 3,000 yen) but shop frequently, and high-spending customers who make large purchases and visit several times a month). (1) For example, this point card is easy to use for single customers or small families who live near the store and frequently visit to purchase fresh food items such as sashimi, fresh meat, and fresh vegetables, and make relatively small purchases. For example, with a bingo-style point card where you get a bingo if you shop for 12 days, if you make purchases of 1,000 yen or more (including 1,000 yen) to 2,000 yen or less (excluding 2,000 yen) for 12 days, the total amount will be between 12,000 yen and 24,000 yen. (2) For example, for large families who purchase a large quantity of goods in a single shopping trip, or for customers who visit infrequently but spend a large amount on purchases in a month due to bulk buying, even though they are valuable customers who contribute greatly to the store's monthly sales, they may not feel they are getting a good deal, may feel that it is unfair, or may feel that it is not fun and may be unpleasant. For example, for a customer who shops once a week and spends an average of 10,000 yen, if they shop for 12 days to get a bingo-style point card, even though they spend 40,000 yen a month, they will only get a bingo about half the time, and will not get a bingo. This can make them feel like they are losing out because they spend a lot (are valuable customers who contribute to sales) but only get a bingo about half the time (they have fewer points to exchange). Most importantly, there is a high risk of making these valuable customers, who should be the most important customers, feel that it is not fun and may be unfair, and may be unpleasant. Therefore, the bingo-style point card of [Prior Art 1] has the drawback that it is difficult for valuable customers, such as large families who purchase a large amount of goods in one shopping trip and have a high monthly spending amount, or valuable customers who visit infrequently but make large bulk purchases in one shopping trip and have a high monthly spending amount, to achieve an all-bingo, and thus carries a high risk of causing feelings of unfairness and unpleasantness. (3) From the perspective of the Pareto principle (the 2:8 principle) mentioned above, although the number of customers visiting the store is small, giving a sense of discomfort and unfairness to high-value customers with a large monthly purchase amount, and causing a relative decline in service to such high-value customers, which in turn leads to a decline in the affection and image of the store among high-value customers, and making it impossible to encourage such high-value customers to visit the store on the days when the store hopes they will come to shop, on the contrary, weakening their willingness to visit the store may reduce the loyalty of some of the 20% - 30% of high-value customers who contribute 70% - 80% of the store's sales.

[0012] [Purpose, effects of the bingo-style point card of the prior art] The significance (purpose, effects) of providing the bingo-style point card of Patent Document 1 to high-value customers is, for example, as follows. (1) By setting a stamp imprinting date (designated shopping date) on days when the number of customers visiting the store is small (for example, Monday, Tuesday), it is expected to encourage high-value customers who wish to get a stamp imprint to visit the store to shop, and it is expected to increase the number of customers on that day or at least reduce the decrease. At the same time, it can reduce the number of high-value customers going to competing stores on the designated shopping date, and it is expected to maintain or increase the high-value customers' favorability towards the store. (2) By overlapping the event date such as a big sale at a competing store with the stamp imprinting date, it can prevent high-value customers from going to the event at the competing store, or encourage purchasing behaviors such as making a small purchase at the store due to the desire to get a stamp imprint even if they go to the event. (3) On the stamp imprinting date (designated shopping date), for example, it is advisable to set special sale items such as 1 to several items (few items) like sashimi at a particularly low price and list them on the calendar. This gives high-value customers a sense of good deal and an expectation of point acquisition due to bingo achievement, enabling a more effective sales strategy or tactic.

[0013] <2>Regarding [Prior Art 2 (Non-Patent Document 1)'s Stamp Rally Card] Since the stamp rally card in Non-Patent Document 1 simply involves stamping the number obtained by dividing the shopping amount on the shopping day by a predetermined shopping amount, for customers with a large monthly shopping amount, such as those in a large family, a sense of benefit, superiority, and specialness can be obtained. However, it has the following problems. (1) The store side cannot encourage customers to visit the store on the day when the store hopes they will come to shop. (2) For good customers who do not make high-value purchases and whose total monthly shopping amount is, for example, around 10,000 yen to 25,000 yen, but who frequently visit the store to shop, live near the store, or pass by the store every day on their way to work, etc., the sense of benefit is small, the sense of superiority and specialness (feeling of special treatment) is small, and rather, there is a significant risk of giving a sense of unfairness and unpleasantness, which weakens the sense of attachment to the store.

[0014] <3>[Regarding Prior Art 3 (Non-Patent Document 1)] In Non-Patent Document 1, since the stamp rally card and the bingo-point card are provided to customers alternately every month, the month in which only the stamp rally card is provided and used has the problems of the stamp rally card described in <2> above, and the month in which only the bingo-point card is provided and used has the problems of the bingo-point card described in <1> above. In the month when only the bingo-point card is implemented, the store side can encourage customers to come on the day when the store hopes they will make the desired purchase (hereinafter also referred to as the "designated shopping day"). In contrast, in the month when only the stamp rally card is implemented, the store side cannot encourage customers to come on the day when the store hopes they will visit the store. Also, from the perspective of the store side, in the month when only the bingo-point card is implemented, the store side can encourage customers to make purchases on the designated shopping day, but in the following month when only the stamp rally card is implemented, the store side cannot encourage customers to make purchases on the day when the store hopes they will shop (the designated shopping day). Furthermore, from the customer's perspective, in months when only a bingo-style point card is offered, customers who do not feel that using the bingo-style point card is advantageous may not use it or may abandon it midway. This presents problems both in terms of customer service and in terms of encouraging customers to shop on designated shopping days.

[0015] [Problems with the invention of Prior Art 1] In terms of increasing the number of customers who visit and shop on designated shopping days, the invention of Prior Art 1 (Bingo-style point card) can increase the number of good customers who can easily visit frequently (hereinafter also referred to as "frequent-visiting good customers") who visit on designated shopping days, but it has the problem that it is difficult to increase the number of good customers who do not visit frequently but make large purchases (hereinafter also referred to as "high-value-purchasing good customers") who visit on designated shopping days. [Problems with the invention of Prior Art 2] Prior Art 2 (stamp rally card) had the problem that, because there was no rule for stamping on a designated shopping day, it could not encourage customers to shop on a designated shopping day (a day when the store wanted customers to shop). Furthermore, there was a problem in that high-spending, valued customers who spent a large amount of money over a certain period (for example, one month) were able to earn many stamps, while frequent customers who did not spend a particularly large amount over the same period were not able to earn many stamps.

[0016] [Patent Document 2 (Registered Utility Model Publication No. 3222289) describes the "Double Stamp Day" technology] Patent Document 2 discloses the technology of "double stamp day". (1) Features of the invention of Patent Document 2 (1) {1} Customer card for encouraging store visits The customer card for promoting store visits in the invention of Patent Document 2 (here, the customer card for promoting store visits 1) consists of a first point display section 6 and a second point display section 10 which is provided separated from the first point display section 6 by a dividing line 18. (1)·{1}·[a] First point display section 6 The first point display unit 6 is, <Configuration of Reference Example 1 (A)>: When a customer makes a purchase of a predetermined amount at a store (for example, a purchase exceeding a predetermined amount of 300 yen in a single purchase), a stamp 5 (corresponding to the "regular purchase proof mark" in the present invention) is stamped on the 50 squares 3 (corresponding to the "purchase proof mark placement area" in the present invention) which are numbered sequentially from 1 to 50 and arranged in a 5x10 grid, in a stamp stamping area 2 (corresponding to the "first card purchase proof mark placement area group" in the present invention), <Configuration of Reference Example 1 (B)>: The stamp impression area 2 is provided with an appropriate number of squares 3 spaced apart, and consists of a frame that surrounds multiple adjacent squares 3 in rows, columns, or between rows and columns with a border, and the squares 3 within the frame are marked with "Done" (meaning stamped (the "fish" mark area is not included in "Done") (paragraph

[0024] )), and there are six types of framed areas 4a, 4b, 4c, 4d, 4e, 4f which are locations where the stamping of the stamp 5 (corresponding to the "normal purchase proof mark" of the present invention) is skipped. <Configuration of Reference 1 (C)>: This configuration is characterized by a display area 11 that shows multiple specific days (in this case, the 7th) and a "Double Stamp Day," and that when a purchase of a predetermined amount is made on the aforementioned specific day (for example, a purchase exceeding the predetermined amount of 300 yen in a single purchase), stamps 5 (corresponding to the "regular purchase proof mark" in the present invention) will be stamped twice the number of times in the grid 3 (corresponding to the "purchase proof mark placement area" in the present invention). (1)·{1}·[b] Second point display section 10 The second point display unit 10 is, <Configuration of Example 1 (D)>: The store (retail store) includes a display indicating a product from another product manufacturer, and a barcode recording the number of points that the customer will receive when they purchase the product, <Configuration of Reference 1 (E)>: When the product is purchased, points indicated by the barcode are earned (for example, 60 points), and furthermore, if the purchase amount at that time is a predetermined purchase amount (for example, a predetermined purchase amount of 300 yen or more), stamp 5 (corresponding to the "normal purchase proof mark" in the present invention) is stamped in square 3 (corresponding to the "place for marking purchase proof" in the present invention) (paragraph

[0030] ). (1) · {1} · [c] Number of blank squares requiring a stamp (= number of squares, frames, columns) <Configuration of Reference 1 (F)>: In the customer card 1 for promoting store visits shown in Figure 1, there are 50 squares 3, of which 11 squares 3 have the "Completed" mark in the enclosed frames 4a, 4b, 4c, 4d, 4e, 4f. Therefore, there are 39 blank squares 3 that require stamping (50-11=39). As described above, the invention of Patent Document 2 is characterized by the configurations (A) to (F) of Reference 1. (2) Stamp locations and forms for double stamp days (2) {1} The "double stamp day" in the invention of Patent Document 2 is such that if a customer makes a purchase of a predetermined amount (for example, a predetermined purchase amount of 300 yen or more) on the double stamp day, stamps 5 (corresponding to the "regular purchase proof mark" in the present invention) are stamped in square 3 (corresponding to the "purchase proof marking area" in the present invention) twice the number of stamps that are stamped on a normal day (for example, if the number of stamps stamped on a normal day is 10, then twice that amount, 20 stamps, will be stamped on the double stamp day). (2) In other words, the stamping location on double stamp days is square 3, which corresponds to the "shopping proof marking location" of the present invention, and on double stamp days, stamps 5, which correspond to the "regular shopping proof mark" of the present invention, are stamped twice the number of times on a normal day in square 3, which corresponds to the "shopping proof marking location" of the present invention. (2)·{3} Furthermore, when stamps are applied to the date of the double stamp day or the display area 11 (and the display area 31 in Figure 5) where the date is displayed, for example, if one purchase of 10,000 yen is stamped with 10 stamps, then twice that amount, 20 stamps, will be applied, and two purchases will result in 40 stamps. This would make it impossible to read the date of the double stamp day due to the large number of stamps, and it would also be impossible to count the number of stamps, rendering the stamping process pointless. Therefore, it is reasonable to conclude that there are factors that hinder the practice of stamping twice the number of times within the display area 11 (and also within the display area 31 in Figure 5). (2)·{4} Furthermore, the stamping on the double stamp day involves stamping twice the number of stamps 5 corresponding to the "regular shopping proof mark" of the present invention in square 3, which corresponds to the "shopping proof mark placement area, which is the area where the shopping proof mark is normally placed" of the present invention. Therefore, it is impossible to distinguish between the regular stamping and the double stamp day stamping, nor to count the number of stamps for each. Moreover, only the serial number of the last square 3 with a stamp indicates the total number of regular stamps and double stamp day stamps. (2) · {5} Furthermore, there is absolutely no description that suggests or motivates the imposition of any kind of seal on display area 11 (and also on display area 31 in Figure 5). (3) Problems with the invention of Patent Document 2, etc. (3) {1} Problem with the "Double Stamp Day" display area 11 (3) {1} [a] Problem 1 As described in the configuration (C) of the above-mentioned Reference 1, the "Double Stamp Day" is a system in which, when a customer makes a purchase of a specified amount (for example, a specified purchase amount of 300 yen or more), stamp 5 (the usual purchase proof mark) is stamped twice the usual number in square 3 (the purchase proof mark placement area). This concept of stamping a double number of times will be explained with a specific example. The store is a supermarket where customers primarily shop for their daily groceries. The stamp system is based on a set purchase amount and the number of stamps awarded (1 stamp for purchases of 300-599 yen, 2 stamps for purchases of 600-899 yen, 900 yen and above, etc.), with the number of stamps increasing by one for every 300 yen spent. The period is one month. This rule is the most common stamp awarding system used in supermarkets, and many of the point cards referred to as stamp rallies in Patent Document 2 fall under this category. (a) <Specific example 1> Assuming a period of one month, and for a customer whose purchase amount is always between 2,000 yen and 2,999 yen, if they only make purchases on the 7th day of the month (double stamp day) of the customer card used to encourage store visits shown in Figure 1, the number of stamps 5 that will be stamped in square 3 will be 28 (7 days × 2 stamps × 2 = 28). It's simple, but the total number of stamps is 39 (28 + 11 (completed) = 39), and the points are 90p (minimum total purchase amount is 2000 yen x 7 days = 14000 yen). (i) <Specific Example 2> If the purchase amount in Example 1 is between 3,000 yen and 39,999 yen, the number of stamps 5 that will be stamped will be 42 (7 days x 3 stamps x 2 = 42). It's simple, but the total number of stamps is 53 (42 + 11 (completed) = 53), which exceeds the limit of 50 stamps, and the points are capped at 200 points (minimum total purchase amount is 3000 yen x 7 days = 21000 yen). In this case, even if you purchase the product in the second point display section 10, the points you earn (for example, 60 points) and the right to have stamp 5 stamped will not contribute to your point earnings at all. (c) <Specific example 3> If we assume that the purchase amount in Specific Example 1 is between 10,000 yen and 10,999 yen, and that the purchase on the double stamp day occurs on the 4th of the month (assuming a customer makes a bulk purchase once a week), then the number of stamps 5 that will be stamped will be 80 (4 days × 10 stamps × 2 = 80). Although simple, the total number of stamps will be 99 (80 + 11 (completed) = 99), exceeding the limit of 50 stamps, and the points will be the maximum of 200 points (minimum total purchase amount is 10,000 yen x 4 days = 40,000 yen). The 49 stamps exceeding the limit will not contribute to point acquisition, and even if you purchase the product in the second point display section 10, the points earned (for example, 60 points) and the right to stamp 5 will not contribute to point acquisition. (e) <Regarding the number of stamps required for double stamping> The description of the number of stamps on "Double Stamp Day" in Patent Document 2 states, "In this example, a display area 11 is provided to indicate that if a purchase meeting certain requirements is made on a specific day within the stamp stamping period, double the number of stamps will be stamped." (Paragraph

[0016] ), and "A display area 31 is also provided to indicate that if a purchase meeting certain requirements is made on a specific day within the stamp stamping period, double the number of stamps will be stamped." (Paragraph 2)

[0017] ), that is. This description allows for the possibility of either a double stamping requirement (20 stamps in total) if the usual stamping is required in 10 locations, or a double stamping requirement (30 stamps in total) in addition to the usual 10 locations. For example, in a configuration similar to the present invention, where the area for stamping the double stamp day is located in a different place from the area of ​​grid 3 (hereinafter referred to as the "double stamp day stamping area"), the usual number of stamps (for example, 10 places) would be applied to grid 3, and twice the usual number of stamps (20 places) would be applied to the double stamp day stamping area. (O) <Summary> Based on the above, for customers who make bulk purchases (high-value purchases) of groceries and other items at that store, or customers with large families whose shopping trips are expensive, that is, valuable customers who use the store as their primary place of purchase for daily necessities and who contribute the most to sales, the system has problems such as dissatisfaction, distrust, a lack of value, a lack of specialness, and becoming merely a points service. The reason for this is that on double stamp days, stamp 5 (corresponding to the "regular purchase proof mark" in the present invention) is stamped twice as many times in square 3 (corresponding to the "place for placing purchase proof mark" in the present invention). In other words, the more a customer spends on double-stamp days and the more times they make purchases within the period, the greater the possibility that they will fill up all three squares of the stamp card before the period ends. One might think that increasing the number of squares in grid 3 (for example, to 100) would solve the problem. However, this would make the points service less attractive to valuable customers who shop frequently at the store (for example, more than twice a week) but only make small purchases, as they wouldn't be able to earn enough points. (3) {1} [b] Second problem The invention described in Patent Document 2 states, "In a stamp rally, squares 3 displaying skip marks are considered to have already been stamped with stamp 5. It is preferable that the design of these skip marks resembles that of stamp 5. In the illustrated example, the stamping skip display unit 19 displays a skip mark with the character "Done" enclosed in a circle, which has the same impression as stamp 5." (Paragraph

[0024] ) Since the stamp impression for regular purchases (non-double stamp days) and the stamp impression for double stamp days are both the same (5 stamps), the two impressions are indistinguishable. Therefore, it is impossible to know whether the correct number of stamps has been applied, which may lead to distrust and potentially cause problems with the customer. Furthermore, in the case of a purchase of 10,000 yen or more on a double stamp day as described in "(3)·{1}·[a] (c) <Specific Example 3>", it would require stamping 20 or more stamps of type 5, which places a heavy burden on the store clerk stamping the items, making it easy for mistakes such as incorrect stamp counts to occur. Additionally, there are skipped locations, which further increases the likelihood of stamping errors and mistakes, and in some cases, there is a risk of disputes with customers who become suspicious of the number of stamps. (3)·{1}·[c] Third problem (It is not possible to stamp in display field 11) It is reasonable to conclude that it is impossible to stamp 5 stamps on the day indicated in display column 11, which is a double stamp day. (a) <Display area 11 in Figure 1> The date displayed in display field 11 in Figure 1 only shows the date itself, and the size of the square only needs to be large enough to display the date numbers. Since stamps are to be placed on top of this date, doubling the number of stamps (for example, 20 stamps for a purchase of 10,000 yen on a double stamp day) would likely make the date itself unreadable, and it would also be impossible to tell how many stamps have been placed. Therefore, stamping in display field 11 has no meaning whatsoever (neither the number of stamps nor the date would be known), and it would only cause problems with card usage, increase the burden on the store clerk who is stamping, and force customers to spend time on meaningless stamping, which could lead to customer discomfort and complaints. (i) <Display area 31 in Figure 5> The display area 31 in Figure 5 consists of four boxes arranged horizontally, each displaying the date of the double stamp day, and has a configuration that includes four double stamp days. Applying stamps within the designated area on each day, and even doubling the number of stamps (for example, 20 stamps for a purchase of 10,000 yen on a double stamp day), makes it impossible to know how many stamps have been applied. This only increases the burden on the store staff applying the stamps and forces customers to endure meaningless stamping, potentially leading to customer discomfort and complaints. (c) <Suggestion> Patent Document 2 contains no description whatsoever that suggests or motivates the imposition of stamp 5 on the date in display field 11 or on the date frame in display field 31. (e) <Difficulty> Based on the above (a) to (c), it is reasonable to conclude that there are special circumstances or negative circumstances (inhibiting factors) that make it difficult to affix stamp 5 to display fields 11 and 31. (3) {1} [d] Problem 4 The above-mentioned "(3)·{1}·[b]" and "(3)·{1}·[c]" present the problem that it is difficult, if not possible, to determine the total number of stamps imprinted on the double stamp day. Furthermore, this system fails to meet the customer's request and potential desire to know the number of stamps (acquired) on double-stamp days, which could potentially diminish its credibility and trustworthiness.

[0017] [Purpose of the present invention] In view of the problems of the prior art described above, the present invention aims to solve the following problems. (1) The purpose is to provide stores that have a point card, a method for providing point services, a point service provision system, a point service program, and a point card that makes it easy for both frequent customers (who often make small purchases) and high-spending customers to earn points, and that encourages all customers to make purchases on designated shopping days specified by the store. (2) The objective is to provide stores, methods for providing point services, point service provision systems, point service programs, and point cards that enable the formation of a point service mixed environment in which a first customer group using the first point service and a second customer group using a second point service with a different point awarding method than the first point service coexist. [Means for solving the problem]

[0018] To achieve the objective of the above invention, the present invention has the configuration described below. <<Definition>> In the claims and detailed description, (a) The expression "First service designation date electronic certification mark (11d, 11e)" means, The expressions "First Service Designation Date Electronic Certificate Mark (11d)" and "(11e)" (= First Service Designation Date Electronic Certificate Mark (11d), First Service Designation Date Electronic Certificate Mark (11e)) are simply shortened or concise expressions, and the meaning is the same. (b) The expression "First card designated purchase date display section (3a~3f)" means The expressions (3a), (3b), (3c), (3d), (3e), (3f) of the first card-designated purchase date display section (3a), the first card-designated purchase date display section (3b), the first card-designated purchase date display section (3c), the first card-designated purchase date display section (3d), the first card-designated purchase date display section (3e), and the first card-designated purchase date display section (3f) are simply shortened or concise expressions, and have the same meaning. (c) The expression "regular marker + designated date marker type card (17a, 17d~17j)" means, The expressions "Normal Marker + Designated Date Marker Card (17a), (17d), (17e), (17f), (17g), (17h), (17i), (17j)" (=Normal Marker + Designated Date Marker Card (17a)...omitted...Normal Marker + Designated Date Marker Card (17j)) are simply shortened or concise expressions, and the meaning is the same. (d) The expression "the first card-designated shopping days b1-b8" means, The expressions "First card-designated shopping day b1, first card-designated shopping day b2, first service-designated shopping day, first card-designated shopping day b3, first card-designated shopping day b4, first card-designated shopping day b5, first card-designated shopping day b6, first card-designated shopping day b7, first card-designated shopping day b8" are simply shortened or simplified expressions, and the meaning remains the same. These points also apply to the wording of other items. [Invention 1] A first point card is provided with multiple locations for attaching a first card purchase proof mark (e.g., a regular purchase proof mark (10)) which serves as proof that a purchase has been made, and the way in which the first card purchase proof mark (e.g., a regular purchase proof mark (10)) is attached to the first card purchase proof mark attachment locations is the first card purchase proof mark attachment method, and the point accrual method is the first point accrual method. A second point card is provided which has multiple second card purchase proof mark attachment locations (f) for which a second card purchase proof mark (32), which is a mark that proves that a purchase has been made, is attached in the manner of the second card purchase proof mark (32) to the second card purchase proof mark attachment locations (f), and the point accrual method is the second point accrual method, Both the first point card and the second point card are arranged in a manner that allows them to be presented to the customer. The aforementioned first point card, the aforementioned second point card Either one of the point cards The customer directly or indirectly (For example, a store employee hands the customer the point card that the customer has selected from the first point card and the second point card.) to Select A store equipped with a point card dispenser that is positioned to allow customers to obtain point cards, The first card purchase proof marking method is a different purchase proof marking method from the second card purchase proof marking method, and the first point awarding method is a different point awarding method from the second point awarding method, or the point awarding method and the purchase proof marking method are different awarding methods. (a) The first card purchase proof mark (for example, the regular purchase proof mark (10)) is, for example, a stamped or affixed sticker. (i) The first card purchase proof marking area may be, for example, a square or circular box, a pattern, or a color. (c) The first point card is, for example, a regular marker + designated day marker type card (17a, 17d~17j), (e) The date and / or day of the second card-designated purchase date (e) are displayed on all or part of the second card purchase marking area (f), (e) The second card purchase proof mark (32) is, for example, a stamp or a sticker, (c) The second card purchase proof marking area (f) may be, for example, a single square or circular box, a pattern, or a color. (k) The second point card is, for example, a bingo-style point card (17b, 17c) in which the second card purchase proof marking area (f) is arranged or placed in a 3x3 matrix table format, and one row in which all of the vertical, horizontal, or diagonal columns of the second card purchase proof marking (32) are filled constitutes one bingo. (k) The point card placement unit is, for example, the first point card placed in the store. and the aforementioned second point card The store clerk to the customer Present the card, and give the customer the point card of the customer's choice. hand over It can be obtained indirectly as a form. The arrangement, the containers placed on the ground or hanging, and the customers themselves from there directly The available configurations include: a card issuing device is installed, and the customer operates the card issuing device. directly The available arrangement is one where the items are placed on a table and customers can directly retrieve them from there. (k) The first point awarding method is, for example, a point awarding method in which points are awarded based on the number of the first card purchase proof marks (for example, the regular purchase proof marks (10)) applied, (c) The second point awarding method is, for example, a point awarding method in which points are awarded based on the arrangement of the second card purchase proof marks (32) in the second card purchase proof marking location (f), (c) The first card purchase proof marking method is a method in which, regardless of the date of purchase, if the purchase amount is a predetermined purchase amount (for example, a predetermined purchase amount of 1,000 yen or more), a number of the first card purchase proof marks (for example, normal purchase proof marks (10)) corresponding to the purchase amount are attached. (c) The second card purchase proof marking method is a method in which, for example, when a purchase of a predetermined purchase amount (for example, a predetermined purchase amount of 1,000 yen or more) is made on a second card designated purchase date (e), the second card purchase proof marking location (f) displays the date and day of the week of the second card designated purchase date (e), or either of them, and the second card purchase proof marking method is placed thereon. A store characterized by the following features. The term "display" includes "notation." This is also true in the descriptions of each claim, the invention, and the embodiments described below. <Configurations included in the technical scope> The point cards placed in a store are not limited to just the first and second point cards. For example, a configuration in which customers can select any of three point cards, including the third point card described in Examples 18, 20, and 21 of the present invention, is also within the technical scope of the present invention, as is a configuration in which more than one point card (multiple point cards) are placed and customers can select from them. [Invention 2] The aforementioned first point card is, The first card purchase marking location is a location indicated by a single box on which the first card purchase marking (for example, the regular purchase marking (10)) is applied. This configuration has a first group of card purchase proof marking locations (4a-4j) in which multiple of the first card purchase proof marking locations are arranged or positioned in multiple rows x multiple columns, The aforementioned first card purchase proof marking area is marked with a number of the aforementioned first card purchase proof marks (for example, a normal purchase proof mark (10)) corresponding to the purchase amount (for example, 1 mark for 1,000 yen to 1,999 yen, 2 marks for 2,000 yen to 2,999 yen, 3 marks for 3,000 yen to 3,999 yen, and n marks for n,000 yen to n,999 yen), in sequence. A section (3a-3f) is provided which displays multiple dates for the first designated card purchase date (b), which is a specially designated date. The first card-designated shopping date display section (3a to 3f) is configured such that, when a purchase is made on the first card-designated shopping date (b), a first card-designated date marking location (c) is provided, in addition to the number of first card-designated date marks (e.g., normal purchase markings (10)) placed on the first card-designated date marking location, a first card-designated date marking location (c) is provided, which is a location where a first card-designated date marking (11, 11b, 11c) which is a purchase marking, is placed. The first designated card date marking location (c) is located in a different location from the first card purchase proof marking location. The second point card mentioned above is, A second group of card purchase proof marking locations (33a, 33b) is provided, in which a plurality of the second card purchase proof marking locations (f) are arranged or positioned in a matrix table form of 2 rows horizontally and 2 rows vertically or more. The second card purchase proof marking method is a method of marking a purchase where, when a purchase is made on the second card-designated purchase date (e) displayed in the second card purchase proof marking location (f), the second card purchase proof marking location (f) displays the date and / or day of the week of the second card-designated purchase date (e) on which the purchase was made, and the second card purchase proof marking location (f) displays the second card purchase proof marking location (f), The second point awarding method is a method in which points are awarded according to the number of bingos that are completed, when all of the second card purchase proof marks (32) attached to the second card purchase proof marking area (f) are filled in vertically, horizontally, or diagonally, one row is considered a bingo. (a) The first card purchase marking location is, for example, the usual purchase marking location (a), (i) The first designated card date mark (11, 11b, 11c) is, for example, a stamp or a sticker, (c) The first designated date marking location (c) on the card may be, for example, a single square or circular square, a pattern, or a color. A store according to Invention 1, characterized by the features described above. [Invention 3] A selection request information display step, which displays selection request information on the display of a communication-enabled electronic terminal (e.g., a smartphone) used by the customer, instructing or requesting the customer to select either a first point service or a second point service, A response information receiving step, which includes receiving response information that is a response to the selection request information from the electronic terminal, The system includes a selection service information transmission step which transmits either first point service information, which is information about the first point service, or second point service information, which is information about the second point service, to the electronic terminal, in accordance with the selection indicated in the response information. The first point accrual method, which is the point accrual method of the first point service described above, is a different point accrual method from the second point accrual method, which is the point accrual method of the second point service described above. The first point accrual method described above is a point accrual method in which points (for example, the same number as the amount of the gift certificate) that can be exchanged for gift certificates are awarded according to the number of first service shopping electronic certification marks (10b, 10c) corresponding to the purchase amount, The second point awarding method described above is: For example, a matrix table-like group section (134a) for the second service purchase electronic certificate marking locations (133a) (for example, the date and day of the week of the second service designated purchase date (133a1 to 133a8)) is provided in all or part of a grid arranged in a 3x3 grid (for example, the second service purchase electronic certificate marking locations (134ec1 to 134ec4, 134ec6 to 134ec8)), and When a purchase is made on the second designated service purchase date (133a), the second service purchase electronic certificate mark (140a) is applied to the box (for example, the second service purchase electronic certificate marking location (134ec1~134ec4, 134ec6~134ec8)) that displays the date and / or the day of the week, The second service shopping electronic certificate mark (140a) is defined as a bingo when all rows, columns, or diagonal lines are filled, and points are awarded based on the number of completed bingo lines. The area where the second service purchase electronic certificate marking area (134a) and the cells (for example, the second service purchase electronic certificate marking areas (134ec1~134ec4, 134ec6~134ec8)) are displayed is the screen of the display. A method for providing a point service, characterized by the following features. <Configurations included in the technical scope> The number of point services that can be selected is not limited to just the first and second point services. For example, a method, system, or program for providing point services that allows users to select any of three point services, including the third point service shown in Example 22 of the present invention, is also included within the technical scope of the present invention, as is a form in which more than one point service is presented and selectable. Furthermore, while the second service purchase electronic certificate marking area (134a) is exemplified as a grid with 3 rows horizontally and 3 columns vertically (for example, the second service purchase electronic certificate marking areas (134ec1~134ec4, 134ec6~134ec8)), it is not limited to this, and any matrix table form in which the second service purchase electronic certificate marking area is arranged or positioned in 2 rows horizontally and 2 columns vertically or more is included within the technical scope. There is one second service purchase electronic certificate mark (140a) attached to each of the aforementioned boxes (for example, the second service purchase electronic certificate marking locations (134ec1~134ec4, 134ec6~134ec8)). These principles also apply to subsequent inventions (claims). [Invention 4] The first point service information is information provided in a location separate from the first service designated shopping date display section, which displays multiple first service designated shopping dates that are specially designated dates, and the first service shopping electronic certificate marking location group section, which has multiple first service shopping electronic certificate marking locations arranged or arranged in multiple locations, where the first service shopping electronic certificate marking locations (10b, 10c) that prove that a purchase has been made are attached. The location where the first service-designated shopping date is displayed is the screen of the display, The first service-designated shopping date display unit is provided with a first service-designated date electronic certificate marking location (75di) where, when a purchase is made on the first service-designated shopping date, a first service-designated date electronic certificate marking location (11d, 11e) is attached, which is a different number of electronic certificate marks from the first service-designated shopping electronic certificate marking location (10b, 10c). The display format of the first point service information on the display is a display format having a group of marking locations for the first service purchase electronic certificate and a display section for the first service designated purchase date. The aforementioned first service purchase electronic certificate marking location is marked with a number of the aforementioned first service purchase electronic certificate marks (10b, 10c) corresponding to the purchase amount (for example, 1 mark for 1,000 yen to 1,999 yen, 2 marks for 2,000 yen to 2,999 yen, 3 marks for 3,000 yen to 3,999 yen, and n marks for n,000 yen to n,999 yen), in sequence. The display format of the second point service information on the display is a display format having a second service shopping electronic certification mark group section (134a) in which the second service shopping electronic certification mark locations, which are locations where a second service shopping electronic certification mark (140a) that proves that a purchase has been made is attached, are arranged or placed in a matrix table format of 2 rows horizontally and 2 rows or more (a format in which points are awarded according to the number of bingos achieved by the second service shopping electronic certification mark (140a) (for example, one bingo is achieved when all of the second service shopping electronic certification marks (140a) are filled in vertically, horizontally, or diagonally)), (a) The first service purchase electronic certificate marking location is, for example, a serial number location (90k) where serial numbers 1 to 55 are displayed, (i) The first service purchase electronic certificate marking area group is, for example, a serial number arrangement section (90) in which serial numbers 1 to 55 are arranged, (c) The first designated service shopping date is, for example, a first designated service shopping date (75a1~75a8) consisting of a date, (e) The second service purchase electronic certificate marking location is, for example, a second service purchase electronic certificate marking location (134ec1~134ec4, 134ec6~134ec8) which is an individual cell arranged in a matrix table form to form the second service purchase electronic certificate marking location group (134a), (e) The first service-designated shopping date display section is, for example, in a form in which the first service-designated shopping dates (75a1 to 75a8) are arranged. A method for providing a point service according to Invention 3, characterized by the features described above. [Invention 5] The first service purchase electronic certificate marking area is a group of first service purchase electronic certificate marking areas, which are locations where the first service purchase electronic certificate marking areas (10b, 10c) are attached, and the first service purchase electronic certificate marking area is a group of first service purchase electronic certificate marking areas arranged in a plurality of rows. The area where the first service purchase electronic certificate marking area and the group of first service purchase electronic certificate marking areas are displayed is the screen of the display. The area for attaching the first service purchase electronic certificate mark displayed on the screen of the aforementioned display is affixed with the first service purchase electronic certificate mark (10b, 10c) and the first service designated date electronic certificate mark (11d, 11e), which has a different impression shape from the first service purchase electronic certificate mark (10b, 10c) that is attached when a purchase is made on a first service designated purchase day, which is a specially designated date. The first service purchase electronic certificate marks (10b, 10c) attached to the first service purchase electronic certificate marking location are arranged in a manner that forms a first service purchase electronic certificate marking group, which is a group of the first service purchase electronic certificate marks (10b, 10c) arranged in a continuous sequence, and the first service designation date electronic certificate marks (11d, 11e) attached to the first service purchase electronic certificate marking location are arranged in a manner that forms a first service designation date electronic certificate marking group, which is a group of the first service designation date electronic certificate marks (11d, 11e) arranged in a continuous sequence, The first group of electronic certificate markers for service purchases and the first group of electronic certificate markers for service designation dates are positioned behind or in front of either group, and are arranged side by side without leaving any gaps for the placement of the first electronic certificate markers for service purchases. (a) The first service purchase electronic certificate marking location is, for example, a serial number location (90k) where serial numbers 1 to 55 are displayed, (i) The first service purchase electronic certificate marking area group is, for example, a serial number arrangement section (90) in which serial numbers 1 to 55 are arranged, (c) The first designated service shopping date is, for example, a first designated service shopping date (75a1 to 75a8) consisting of a date. A method for providing a point service according to Invention 3, characterized by the features described above. [Invention 6] A point service provision system comprising at least a server that provides a first point service in which the point accrual method is a first point accrual method and a second point service in which the point accrual method is a second point accrual method different from the first point accrual method, a communicable electronic terminal with a display (e.g., a smartphone) used by a customer making a purchase, and a communication network (e.g., the Internet) that connects or communicates the server and the electronic terminal, The aforementioned server, A selection request information transmission unit transmits selection request information in a form displayed on the display to present, instruct, or request the user to select either the first point service or the second point service. A response information receiving unit that receives response information which is information in response to the selection request information from the electronic terminal, The system includes a selection service information transmission unit that transmits to the electronic terminal the first point service information, which is the information of the first point service indicated in the response information, or the second point service information, which is the information of the second point service. (a) The first point accrual method, which is the point accrual method of the first point service described above, is a different point accrual method from the second point accrual method, which is the point accrual method of the second point service described above. (i) The first point awarding method is a point awarding method in which points (for example, the same number as the amount of the gift certificate) that can be exchanged for gift certificates are awarded based on a first service shopping electronic certification mark (10b, 10c) assigned according to the purchase amount, (c) The second point awarding method described above is: For example, a matrix table-like group section (134a) for the second service purchase electronic certificate marking locations (133a) (for example, the date and day of the week of the second service designated purchase date (133a1 to 133a8)) is provided in all or part of a grid arranged in a 3x3 grid (for example, the second service purchase electronic certificate marking locations (134ec1 to 134ec4, 134ec6 to 134ec8)), and When a purchase is made on the second designated service shopping day (133a) (for example, the second designated service shopping day (133a1~133a8)), an electronic certification mark (for example, the second service shopping electronic certification mark (140a)) is attached to the box (for example, the second service shopping electronic certification mark attachment area (134ec1~134ec4, 134ec6~134ec8)) that displays the date and / or the day of the week of the second designated service shopping day (133a) (for example, the second designated service shopping day (133a1~133a8)), The second service shopping electronic certificate mark (140a) is defined as a bingo when all rows, columns, or diagonal lines are filled, and points are awarded based on the number of completed bingo lines. The area where the second service purchase electronic certificate marking area (134a) and the cells (for example, the second service purchase electronic certificate marking areas (134ec1~134ec4, 134ec6~134ec8)) are displayed is the screen of the display. A point service provision system characterized by the following features. [Invention 7] The first point service information is information provided in a location separate from the first service purchase marking location group section, which consists of a first service purchase electronic certificate marking location group section, where the first service purchase electronic certificate marking location (10b, 10c), which is a location where the first service purchase electronic certificate marking location (10b, 10c), which proves that a purchase has been made, is attached to the first service purchase electronic purchase marking location section, which displays multiple first service purchase purchase dates that are specially designated dates. The first service-designated shopping date display unit is provided with a first service-designated date electronic certificate marking location (75di) where, when a purchase is made on the first service-designated shopping date, a first service-designated date electronic certificate marking location (11d, 11e) is attached, which is a different number of electronic certificate marks from the first service-designated shopping electronic certificate marking location (10b, 10c). The display format of the first point service information on the display is a display format having a group of marking locations for the first service purchase electronic certificate and a display section for the first service designated purchase date. The aforementioned first service purchase electronic certificate marking location is marked with a number of the aforementioned first service purchase electronic certificate marks (10b, 10c) corresponding to the purchase amount (for example, 1 mark for 1,000 yen to 1,999 yen, 2 marks for 2,000 yen to 2,999 yen, 3 marks for 3,000 yen to 3,999 yen, and n marks for n,000 yen to n,999 yen), in sequence. The display format of the second point service information on the display is a display format having a group of second service shopping electronic certification mark locations (134a) arranged or positioned in a matrix format of 2 rows by 2 columns or more (a format in which points are awarded according to the number of bingos achieved by the second service shopping electronic certification mark (140a) (for example, one bingo is achieved when all of the second service shopping electronic certification marks (140a) are filled in vertical, horizontal, or diagonal columns)), where the second service shopping electronic certification mark locations, which are locations where the second service shopping electronic certification mark (140a) that proves that a purchase has been made, are attached. (a) The first service purchase electronic certificate marking location is, for example, a serial number location (90k) where serial numbers 1 to 55 are displayed, (i) The first service purchase electronic certificate marking area group is, for example, a serial number arrangement section (90) which arranges serial numbers from 1 to 55, (c) If the first designated shopping date for the service is displayed as multiple days, for example, the first designated shopping date for the service is (75a1~75a8), (e) The second service purchase electronic certificate marking locations are, for example, individual cells (134ec1~134ec4, 134ec6~134ec8) that are arranged in a matrix table form to form the second service purchase electronic certificate marking location group (134a), A point service provision system according to Invention 6, characterized in that... [Invention 8] A group of first service purchase electronic certificate marking locations is provided, which consists of multiple first service purchase electronic certificate marking locations, where the first service purchase electronic certificate marking locations (10b, 10c) are to be attached, and which are arranged in a group. The area where the first service purchase electronic certificate marking area and the group of first service purchase electronic certificate marking areas are displayed is the screen of the display. The area for attaching the first service purchase electronic certificate mark displayed on the screen of the aforementioned display is affixed with the first service purchase electronic certificate mark (10b, 10c) and the first service designated date electronic certificate mark (11d, 11e), which has a different impression shape from the first service purchase electronic certificate mark (10b, 10c) that is attached when a purchase is made on a first service designated purchase day, which is a specially designated date. The first service purchase electronic certificate marks (10b, 10c) attached to the first service purchase electronic certificate marking location are arranged in a manner that forms a first service purchase electronic certificate marking group, which is a group of the first service purchase electronic certificate marks (10b, 10c) arranged in a continuous sequence, and the first service designation date electronic certificate marks (11d, 11e) attached to the first service purchase electronic certificate marking location are arranged in a manner that forms a first service designation date electronic certificate marking group, which is a group of the first service designation date electronic certificate marks (11d, 11e) arranged in a continuous sequence, The first group of electronic certificate markers for service purchases and the first group of electronic certificate markers for service designation dates are positioned behind or in front of either group, and are arranged side by side without leaving any gaps for the placement of the first electronic certificate markers for service purchases. (a) The first service purchase electronic certificate marking location is, for example, a serial number location (90k) where serial numbers 1 to 55 are displayed, (i) The first service purchase electronic certificate marking area group is, for example, a serial number arrangement section (90) in which serial numbers 1 to 55 are arranged, (c) The first designated service shopping date is, for example, a first designated service shopping date (75a1 to 75a8) consisting of a date. A point service provision system according to Invention 6, characterized in that... [Invention 9] A selection request step that presents, instructs, or requests a customer to select either a first point service or a second point service on a communication-enabled electronic device with a display (e.g., a smartphone), A response receiving step of receiving a response to the presentation, instruction or request from the electronic terminal, A point service program that causes a computer to perform a selection service information transmission step of transmitting either first point service information, which is information about the first point service, or second point service information, which is information about the second point service, to the electronic terminal, in accordance with the selection indicated in the above response, (a) The first point accrual method, which is the point accrual method of the first point service described above, and the second point accrual method, which is the point accrual method of the second point service described above, are different point accrual methods. (i) The first point awarding method is a point awarding method in which points (for example, the same number as the amount of the gift certificate) that can be exchanged for gift certificates are awarded based on a first service shopping electronic certification mark (10b, 10c) assigned according to the purchase amount, (c) The second point awarding method described above is: For example, a matrix table-like group section (134a) for the second service purchase electronic certificate marking locations (133a) (for example, the date and day of the week of the second service designated purchase date (133a1 to 133a8)) is provided in all or part of a grid arranged in a 3x3 grid (for example, the second service purchase electronic certificate marking locations (134ec1 to 134ec4, 134ec6 to 134ec8)), and When a purchase is made on the second designated service purchase date (133a), the second service purchase electronic certificate mark (140a) is applied to the box (for example, the second service purchase electronic certificate marking location (134ec1~134ec4, 134ec6~134ec8)) that displays the date and / or the day of the week, The second service shopping electronic certificate mark (140a) is defined as a complete line when all of them are lined up vertically, horizontally, or diagonally, and points are awarded based on the number of completed lines. The area where the second service purchase electronic certificate marking area (134a) and the cells (for example, the second service purchase electronic certificate marking areas (134ec1~134ec4, 134ec6~134ec8)) are displayed is the screen of the display. A point service program characterized by the following features. [Invention 10] The first point service information is information provided in a location separate from the first service purchase marking location group section, which consists of a first service purchase electronic certificate marking location group, where a first service purchase electronic certificate marking location (10b, 10c) that proves a purchase has been made is attached to a first service purchase electronic certificate marking location, which is a location where a first service purchase electronic certificate marking location (10b, 10c) that proves a purchase has been made is attached. The location where the first service-designated shopping date is displayed is the screen of the display, The first service-designated shopping date display unit is provided with a first service-designated date electronic certificate marking location (75di) where, when a purchase is made on the first service-designated shopping date, a first service-designated date electronic certificate marking location (11d, 11e) is attached, which is a different number of electronic certificate marks from the first service-designated shopping electronic certificate marking location (10b, 10c). The display format of the first point service information on the display is a display format having a group of marking locations for the first service purchase electronic certificate and a display section for the first service designated purchase date. The aforementioned first service purchase electronic certificate marking location is marked with a number of the aforementioned first service purchase electronic certificate marks (10b, 10c) corresponding to the purchase amount (for example, 1 mark for 1,000 yen to 1,999 yen, 2 marks for 2,000 yen to 2,999 yen, 3 marks for 3,000 yen to 3,999 yen, and n marks for n,000 yen to n,999 yen), in sequence. The display format of the second point service information on the display is a display format having a group of second service shopping electronic certification mark locations (134ec1~134ec4, 134ec6~134ec8) arranged or placed in a matrix format of 2 rows by 2 columns or more (a format in which points are awarded according to the number of bingos achieved by the second service shopping electronic certification mark (140a) (for example, one bingo is achieved when all of the second service shopping electronic certification marks (140a) are filled in vertical, horizontal, or diagonal columns)), (a) The first service purchase electronic certificate marking location is, for example, a serial number location (90k) where serial numbers 1 to 55 are displayed, (i) The first service purchase electronic certificate marking area group is, for example, a serial number arrangement section (90) in which serial numbers 1 to 55 are arranged, (c) The first designated shopping date for the service shown above is, for example, the first designated shopping date for the service (75a1~75a8), (e) The second service purchase electronic certificate marking locations are, for example, individual cells (134ec1~134ec4, 134ec6~134ec8) that are arranged in a matrix table form to form the second service purchase electronic certificate marking location group (134a), A point service program according to Invention 9, characterized by the features described herein. [Invention 11] The location where the first service purchase electronic certificate mark (10b, 10c) is attached is a group of first service purchase electronic certificate mark attachment locations, which are arranged in multiple locations or in multiple rows. The area where the first service purchase electronic certificate marking area and the group of first service purchase electronic certificate marking areas are displayed is the screen of the display. The area for attaching the first service purchase electronic certificate mark displayed on the screen of the aforementioned display is affixed with the first service purchase electronic certificate mark (10b, 10c) and the first service designated date electronic certificate mark (11d, 11e), which has a different impression shape from the first service purchase electronic certificate mark (10b, 10c) that is attached when a purchase is made on a first service designated purchase day, which is a specially designated date. The first service purchase electronic certificate marks (10b, 10c) attached to the first service purchase electronic certificate marking location are arranged in a manner that forms a first service purchase electronic certificate marking group, which is a group of the first service purchase electronic certificate marks (10b, 10c) arranged in a continuous sequence, and the first service designation date electronic certificate marks (11d, 11e) attached to the first service purchase electronic certificate marking location are arranged in a manner that forms a first service designation date electronic certificate marking group, which is a group of the first service designation date electronic certificate marks (11d, 11e) arranged in a continuous sequence, The first group of electronic certificate markers for service purchases and the first group of electronic certificate markers for service designation dates are positioned behind or in front of either group, and are arranged side by side without leaving any gaps for the placement of the first electronic certificate markers for service purchases. (a) The first service purchase electronic certificate marking location is, for example, a serial number location (90k) where serial numbers 1 to 55 are displayed, (i) The first service purchase electronic certificate marking area group is, for example, a serial number arrangement section (90) in which serial numbers 1 to 55 are arranged, (c) The first designated service shopping date is, for example, a first designated service shopping date (75a1 to 75a8) consisting of a date. A point service program according to Invention 9, characterized by the features described herein. [Invention 12] A point service program that enables a computer to transmit first point service information to a customer's electronic terminal (e.g., a smartphone) that is capable of communication and has a display, the electronic terminal being used by the customer, The aforementioned first point service information is, Information of a group of first service purchase electronic certificate marking locations (for example, a sequential number arrangement section (90) in which sequential numbers from 1 to 55 are arranged) displayed on the screen of the display, which is a configuration in which multiple first service purchase electronic certificate marking locations (for example, in the form of a single square or circular square, in the form of a pattern, in the form of a color, for example, sequential number locations (90k) in which sequential numbers from 1 to 55 are displayed) are arranged, and When a purchase is made on one of the first designated service purchase dates (75a1) to (75a8) displayed on the screen of the aforementioned display, the information of the first designated service purchase date display section (75c) is displayed in a form that is located in a separate location from the first designated service purchase electronic certificate mark group section (for example, a serial number arrangement section (90) in which serial numbers from 1 to 55 are arranged), where a first designated service purchase date electronic certificate mark (11d, 11e) is attached to the first designated service purchase electronic certificate marking location, which is separate from the number of first designated service purchase electronic certificate marks (10b, 10c) attached to the first designated service purchase electronic certificate marking location. The information of the group of marking locations for the first service shopping electronic certificate, Point service information having the information of the first service designated shopping date display section (75c), A transmission function that transmits the information of the first service purchase electronic certificate marking location group and the information of the first service designated purchase date display unit (75c) to the electronic terminal, A transmission function that, when a customer makes a purchase, transmits to the electronic terminal first electronic certification marking information, which is information that adds the number of the first electronic service purchase electronic certification marks (10b, 10c) corresponding to the purchase amount at the time to the first electronic service purchase electronic certification marking location, or transmits to the electronic terminal additional information regarding the number of the first electronic service purchase electronic certification marks (10b, 10c) to be added to the first electronic service purchase electronic certification marking location, A transmission function that transmits to the electronic terminal information which is information in which the first service designation date electronic certification marks (11d, 11e) are attached to the first service designation date electronic certification mark location (75di) where the dates of the first service designation date (75a1) to (75a8) are displayed, when a customer makes a purchase of a predetermined purchase amount (for example, a predetermined purchase amount of 1,000 yen or more) on the first service designation date shopping date (75a1) to (75a8), or transmits to the electronic terminal information which is additional information about the first service designation date electronic certification marks (11d, 11e) to be attached to the first service designation date electronic certification mark location (75di) where the dates of the first service designation date (75a1) to (75a8) are displayed, A point service program that makes this possible. [Invention 13] A point service program that enables a computer to transmit first point service information to a customer's electronic terminal (e.g., a smartphone) that is capable of communication and has a display, the electronic terminal being used by the customer, The aforementioned first point service information is, The first service purchase electronic certificate marking group section displayed on the screen of the display is an arrangement of multiple first service purchase electronic certificate marking locations (for example, in the form of a single square or circular square, a pattern or a color), where a number of first service purchase electronic certificate marks (10b, 10c) corresponding to the purchase amount are attached, and the first service purchase electronic certificate marking number information (10Ni) is information on the number of first service purchase electronic certificate marks (10b, 10c) attached in the group section of the first service purchase electronic certificate marking locations displayed on the screen of the display, and Point service information comprising: first service designated day electronic certificate mark number information (11Ni), which is information on the number of first service designated day electronic certificate marks (11d, 11e) that have a different impression form from the first service designated day electronic certificate marks (10b, 10c) and are attached to the first service designated day electronic certificate mark attachment locations separately from the number of first service designated day electronic certificate marks (10b, 10c) attached when a purchase is made on the first service designated day electronic certificate mark attachment location, the first service designated day electronic certificate mark attachment number information (11Ni), which is information on the number of first service designated day electronic certificate marks attached to the first service designated day electronic certificate mark attachment locations, separately from the number of first service designated day electronic certificate marks (10b, 10c) attached, The first service purchase electronic certificate marks (10b, 10c) attached to the first service purchase electronic certificate marking location are arranged in a manner that forms a first service purchase electronic certificate marking group, which is a group of the first service purchase electronic certificate marks (10b, 10c) arranged in a continuous sequence, and the first service designation date electronic certificate marks (11d, 11e) attached to the first service purchase electronic certificate marking location are arranged in a manner that forms a first service designation date electronic certificate marking group, which is a group of the first service designation date electronic certificate marks (11d, 11e) arranged in a continuous sequence, The first group of electronic certificate markers for service purchases and the first group of electronic certificate markers for service designation dates are positioned behind or in front of either group, and are arranged side by side without leaving any gaps for the placement of the first electronic certificate markers for service purchases. (a) The first service purchase electronic certificate marking location is, for example, a serial number location (90k) where serial numbers 1 to 55 are displayed, (i) The first service purchase electronic certificate marking area group is, for example, a serial number arrangement section (90) in which serial numbers 1 to 55 are arranged, (c) The first designated service shopping date is, for example, a first designated service shopping date (75a1~75a8) consisting of a date, (e) The information regarding the number of electronic certificate marks for the first service purchase is information regarding the group of electronic certificate marks for the first service purchase, (e) The information regarding the number of electronic certificate marks for the first service designation date is information regarding the group of electronic certificate marks for the first service designation date, The first service includes a transmission function that transmits the number of markings for the electronic purchase certificate, A transmission function that transmits the information on the number of electronic certificate marks for the first service designation date, A point service program that makes this possible. [Invention 14] One sheet of cardboard, The card holder is provided with multiple areas for attaching a first card purchase proof mark (for example, a square or circular area, a pattern, or a color), which is an area for attaching a first card purchase proof mark (for example, a regular purchase proof mark (10)) that serves as proof of purchase, and the attachment method of the first card purchase proof mark (for example, a regular mark + designated day mark type card (17a, 17d~17j)) is the first card purchase proof mark attachment method, and the point accrual method is the first point accrual method, and The aforementioned card holder has a second card purchase proof mark (32) (for example, a stamp, a sticker) which is a mark that proves that a purchase has been made, and a second card purchase proof mark placement area (f) (for example, a single square or circular box, with a date indicating the placement area) re A second point card (for example, a bingo-style point card (17b, 17c)) is provided with multiple forms (displayed in a pattern, a form displayed in a design, a form displayed in a color), the form of attaching the second card purchase proof mark (32) is the second card purchase proof mark attachment form, and the point awarding form is the second point awarding form. Furthermore, the point card enables a usage pattern in which a customer selects either the first point card or the second point card to use, and only the selected card is usable, thereby realizing a point service environment in which a first customer group using the first point card and a second customer group using the second point card coexist within the same store. The first card purchase proof marking method is a different purchase proof marking method from the second card purchase proof marking method, and the first point awarding method is a different point awarding method from the second point awarding method, or the point awarding method and the purchase proof marking method are different awarding methods. The first point accrual method is, for example, a point accrual method in which points are awarded based on the number of the first card purchase proof marks (for example, regular purchase proof marks (10)) applied. The second point awarding method is, for example, a point awarding method in which points are awarded based on the arrangement of the second card purchase proof marks (32) in the second card purchase proof marking location (f), The first card purchase proof marking method is a method in which, regardless of the date of purchase, if the purchase amount is equal to or greater than a predetermined purchase amount (for example, a predetermined purchase amount of 1,000 yen or more), a number of the first card purchase proof marks (for example, normal purchase proof marks (10)) corresponding to the purchase amount are attached. The second card purchase proof marking method is a method in which, for example, when a purchase of a predetermined purchase amount (for example, a predetermined purchase amount of 1,000 yen or more) is made on a second card-designated purchase date (e) which is a purchase date designated by the store, the second card purchase proof marking location (f) displays the date and / or the day of the week of the second card-designated purchase date (e), and the second card purchase proof marking method is placed on the second card purchase proof marking location (f) which displays the date and / or the day of the week of the second card-designated purchase date (e). A point card characterized by the following features. [Effects of the Invention]

[0019] As is clear from the above explanation, the present invention provides the following effects. [Effects of Invention 1] (1) A store in which a first point card and a second point card are available, in which the point accrual method and the purchase proof marking method are different, or in which either the point accrual method or the purchase proof marking method is different. By implementing a rule that customers must choose one of two point cards and can only use the selected card, customers can select and use the point card that best suits their shopping style and allows them to earn (collect) the most points. This creates a point card usage environment (point card service environment) where a first customer group using the first point card and a second customer group using the second point card coexist. Compared to a point card service environment that only offers one point card, this has the effect of making it less likely, or even less likely, for customers to feel unfairness or discomfort (for example, between frequent customers who frequently visit the store and make frequent purchases and high-spending customers who do not visit frequently but make large purchases in a single transaction and have a large total monthly purchase amount). Furthermore, it can be expected or realized that this will lead to: prioritizing customers who are good at sales days, reducing the likelihood of customers leaving the store, maintaining the number of days customers visit the store, encouraging customers who prioritize sales days to become good customers, increasing visits driven by the desire to earn points, and increasing opportunities for high-value purchases to earn points. (2) Furthermore, this encourages a shift in advertising strategies that focus on improving excellent customer service, such as reducing newspaper flyer inserts and reallocating those expenses to the costs of points for the first and second point cards (for example, gift certificate expenses). [Effects of Invention 2] In Invention 1, both the first point card and the second point card have a designated shopping date specified by the store (the designated shopping date marking area on the first point card, and the shopping certificate marking area on the second card where the date and day of the week of the designated shopping date, or either one, is displayed), This invention provides similar effects and benefits to Invention 1, and also has the effect of encouraging both the first customer group using the first point card and the second customer group using the second point card to shop on the days that the store wants them to shop (designated shopping days). Therefore, it is expected that efforts will be made to increase the number of days each customer visits the store for shopping, thereby promoting the retention and growth of valuable customers. [Effects of Invention 3] This is a method of providing point services that enables customers to select between a first point service and a second point service, which have different point accrual methods and purchase proof marking methods, by operating an electronic terminal they use, and to use only the point service they selected. This allows customers to select and use a point service that suits their own shopping style and allows them to earn (collect) more points. This creates a point card usage environment (point card service environment) where a first customer group using the first point service and a second customer group using the second point service coexist. Compared to a point service environment that offers only one point service, this has the effect of preventing or mitigating feelings of unfairness and unpleasantness among customers (for example, frequent customers who shop frequently and high-spending customers who do not shop frequently but make large purchases in a single transaction and have a large total monthly purchase amount). Furthermore, it can be expected, or even realized, that this will reduce or retain valuable customers from leaving the store, increase visits driven by the desire to earn points, and increase the amount spent on purchases. [Effects of Invention 4] In Invention 3, "a first service-designated shopping date display unit, which displays multiple first service-designated shopping dates that are specially designated dates, is provided in a location separate from the first service-shopping electronic certificate marking location group unit," The first service-designated shopping date display unit is provided with a first service-designated date electronic certificate marking location (75di) where, when a purchase is made on the first service-designated shopping date, a first service-designated date electronic certificate marking location (11d, 11e) is attached, which is a different number of electronic certificate marks from the first service-designated shopping electronic certificate marking location (10b, 10c). This invention produces effects similar to those of Invention 3, and also has the effect of encouraging customers who use the first point service to shop on the designated shopping days for the first service. [Effects of Invention 5] In Invention 3, "The first service purchase electronic certificate marking location is marked with the first service purchase electronic certificate marking (10b, 10c) and the first service designated date electronic certificate marking (11d, 11e), which has a different impression shape from the first service purchase electronic certificate marking (10b, 10c) that is marked when a purchase is made on a first service designated purchase day which is a specially designated date." The first service purchase electronic certificate marks (10b, 10c) attached to the first service purchase electronic certificate marking location are arranged in a manner that forms a first service purchase electronic certificate marking group, which is a group of the first service purchase electronic certificate marks (10b, 10c) arranged in a continuous sequence, and the first service designation date electronic certificate marks (11d, 11e) attached to the first service purchase electronic certificate marking location are arranged in a manner that forms a first service designation date electronic certificate marking group, which is a group of the first service designation date electronic certificate marks (11d, 11e) arranged in a continuous sequence, The first group of electronic certificate markers for service purchases and the first group of electronic certificate markers for service designation dates are positioned behind or in front of either group, and are arranged side by side without leaving any gaps for the placement of the first electronic certificate markers for service purchases. In addition to producing effects similar to those of Invention 3, the number of marks on the first service purchase electronic certificate, the number of marks on the first service designated date electronic certificate, and the total number therein can be quickly and easily seen by the customer simply by looking at the group of marks on the first service purchase electronic certificate (for example, the serial number arrangement section (90)), thus producing an effect that can create a strong impression and awareness. [Effects of Invention 6] This point service provision system allows customers to select one of two point services, a first point service and a second point service, which differ in their point accrual method and purchase proof marking method, by operating a communication-enabled electronic terminal with a display used by the customer making the purchase, and to receive only the selected point service through the electronic terminal. This allows customers to select and use a point service that suits their own shopping style and allows them to earn (collect) more points. This creates a point card usage environment (point card service environment) where a first customer group using the first point service and a second customer group using the second point service coexist. Compared to a point service environment that offers only one point service, this has the effect of preventing or mitigating feelings of unfairness and unpleasantness among customers (for example, frequent customers who shop frequently and high-spending customers who do not shop frequently but make large purchases in a single transaction and have a large total monthly purchase amount). Furthermore, it can be expected, or even realized, that this will reduce or retain valuable customers from leaving the store, increase visits driven by the desire to earn points, and increase the amount spent on purchases. [Effects of Invention 7] In Invention 6, "a first service-designated shopping date display unit, which displays multiple first service-designated shopping dates that are specially designated dates, is provided in a location separate from the first service-shopping electronic certificate marking location group unit," The first service-designated shopping date display unit is provided with a first service-designated date electronic certificate marking location (75di) where, when a purchase is made on the first service-designated shopping date, a first service-designated date electronic certificate marking location (11d, 11e) is attached, which is a different number of electronic certificate marks from the first service-designated shopping electronic certificate marking location (10b, 10c). This invention produces effects similar to those of Invention 6, and also has the effect of encouraging customers who use the first point service to shop on the designated shopping days for the first service. [Effects of Invention 8] In Invention 6, "The first service purchase electronic certificate marking location is marked with the first service purchase electronic certificate marking (10b, 10c) and the first service designated date electronic certificate marking (11d, 11e), which has a different impression shape from the first service purchase electronic certificate marking (10b, 10c) that is marked when a purchase is made on a first service designated purchase day which is a specially designated date." The first service purchase electronic certificate marks (10b, 10c) attached to the first service purchase electronic certificate marking location are arranged in a manner that forms a first service purchase electronic certificate marking group, which is a group of the first service purchase electronic certificate marks (10b, 10c) arranged in a continuous sequence, and the first service designation date electronic certificate marks (11d, 11e) attached to the first service purchase electronic certificate marking location are arranged in a manner that forms a first service designation date electronic certificate marking group, which is a group of the first service designation date electronic certificate marks (11d, 11e) arranged in a continuous sequence, The first group of electronic certificate markers for service purchases and the first group of electronic certificate markers for service designation dates are positioned behind or in front of either group, and are arranged side by side without leaving any gaps for the placement of the first electronic certificate markers for service purchases. In addition to achieving similar effects to Invention 6, the number of marks on the first service purchase electronic certificate, the number of marks on the first service designated date electronic certificate, and the total number therein can be quickly and easily seen by the customer simply by looking at the group of marks on the first service purchase electronic certificate (for example, the sequential number arrangement section (90)), thus creating a strong impression and awareness. [Effects of Invention 9] This point service program enables customers to select one of two point services, a first point service and a second point service, which differ in their point accrual method and purchase proof marking method, by operating a communication-enabled electronic terminal with a display used by the customer making the purchase, and to use only the point service they selected. This allows customers to select and use a point service that suits their own shopping style and allows them to earn (collect) more points. This creates a point card usage environment (point card service environment) where a first customer group using the first point service and a second customer group using the second point service coexist. Compared to a point service environment that offers only one point service, this has the effect of preventing or mitigating feelings of unfairness and unpleasantness among customers (for example, frequent customers who shop frequently and high-spending customers who do not shop frequently but make large purchases in a single transaction and have a large total monthly purchase amount). Furthermore, it can be expected, or even realized, that this will reduce or retain valuable customers from leaving the store, increase visits driven by the desire to earn points, and increase the amount spent on purchases. [Effects of Invention 10] In Invention 9, "a first service-designated shopping date display unit, which displays multiple first service-designated shopping dates that are specially designated dates, is provided in a location separate from the first service-shopping electronic certificate marking location group unit," The first service-designated shopping date display unit is provided with a first service-designated date electronic certificate marking location (75di) where, when a purchase is made on the first service-designated shopping date, a first service-designated date electronic certificate marking location (11d, 11e) is attached, which is a different number of electronic certificate marks from the first service-designated shopping electronic certificate marking location (10b, 10c). This invention provides similar effects to those of Invention 9, and also has the effect of encouraging customers who use the first point service to make purchases on the designated shopping days for the first service. [Effects of Invention 11] In Invention 9, "The location for attaching the first service purchase electronic certificate mark is configured to be affixed with the first service purchase electronic certificate mark (10b, 10c) and the first service designated date electronic certificate mark (11d, 11e), which has a different impression shape from the first service purchase electronic certificate mark (10b, 10c) that is affixed when a purchase is made on a first service designated purchase day, which is a specially designated date." The first service purchase electronic certificate marks (10b, 10c) attached to the first service purchase electronic certificate marking location are arranged in a manner that forms a first service purchase electronic certificate marking group, which is a group of the first service purchase electronic certificate marks (10b, 10c) arranged in a continuous sequence, and the first service designation date electronic certificate marks (11d, 11e) attached to the first service purchase electronic certificate marking location are arranged in a manner that forms a first service designation date electronic certificate marking group, which is a group of the first service designation date electronic certificate marks (11d, 11e) arranged in a continuous sequence, The first group of electronic certificate markers for service purchases and the first group of electronic certificate markers for service designation dates are positioned behind or in front of either group, and are arranged side by side without leaving any gaps for the placement of the first electronic certificate markers for service purchases. Therefore, In addition to producing similar effects to Invention 9, the number of marks on the first service purchase electronic certificate, the number of marks on the first service designated date electronic certificate, and the total number therein can be quickly and easily seen by the customer simply by looking at the group of marks on the first service purchase electronic certificate (for example, the sequential number arrangement section (90)), thus producing an effect that can make a strong impression and raise awareness. [Effects of Invention 12] This is a point service program that enables a computer to transmit first point service information to the aforementioned electronic terminal. A first service purchase electronic certificate marking area group section (for example, a serial number arrangement section (90) in which serial numbers from 1 to 55 are arranged) is provided, having a first service purchase electronic certificate marking area (for example, a serial number arrangement section (90) in which serial numbers from 1 to 55 are displayed) for which a number of first service purchase electronic certificate marks (10b, 10c) corresponding to the purchase amount are attached, and First designated service shopping days (75a1)~(75a8) When shopping is done on a given day, the first service designation date electronic certificate mark (75di) is a location where an electronic certificate mark (11d, 11e) is attached, which is an electronic certificate mark that is attached separately from the number of first service shopping electronic certificate marks (10b, 10c) attached to the first service shopping electronic certificate mark location (75di) (for example, First designated service shopping days (75a1)~(75a8) A group of marking locations for the first service purchase electronic certificate is provided in a separate location from the first service purchase electronic certificate marking location group, which consists of multiple arrangements or configurations of the date location, a box provided next to the date, and a pattern or color indicating the marking location provided next to the date. First service designated shopping date display section (75c) Since it is a form that has been set up, In the first point service, which involves affixing a number of electronic shopping certificate marks (10b, 10c) corresponding to the amount of purchase, customers First designated service shopping days (75a1)~(75a8) This has the effect of encouraging people to shop on that day. [Effects of Invention 13] In the configuration of Invention 12, "a specially designated day" First designated service shopping days (75a1)~(75a8) Point service information comprising: first service designated date electronic certificate mark placement count information (11Ni), which is information on the number of first service designated date electronic certificate marks (11d, 11e) that have a different impression form from the first service designated date electronic certificate marks (10b, 10c) and are placed at the first service designated date electronic certificate mark placement locations, separately from the number of first service designated date electronic certificate marks (10b, 10c) when a purchase is made on a designated day; and first service designated date electronic certificate mark placement count information (11Ni), which is information on the number of first service designated date electronic certificate marks placed at the first service designated date electronic certificate mark placement locations, in addition to the number of first service designated date electronic certificate marks (10b, 10c) placed; The first service purchase electronic certificate marks (10b, 10c) attached to the first service purchase electronic certificate marking location are arranged in a manner that forms a first service purchase electronic certificate marking group, which is a group of the first service purchase electronic certificate marks (10b, 10c) arranged in a continuous sequence, and the first service designation date electronic certificate marks (11d, 11e) attached to the first service purchase electronic certificate marking location are arranged in a manner that forms a first service designation date electronic certificate marking group, which is a group of the first service designation date electronic certificate marks (11d, 11e) arranged in a continuous sequence, The first group of electronic certificate markers for service purchases and the first group of electronic certificate markers for service designation dates are positioned behind or in front of either group, and are arranged side by side without leaving any gaps for the placement of the first electronic certificate markers for service purchases. In addition to producing similar effects to Invention 12, the number of marks on the first service purchase electronic certificate, the number of marks on the first service designated date electronic certificate, and the total number therein can be quickly and easily seen by the customer simply by looking at the group of marks on the first service purchase electronic certificate (for example, the sequential number arrangement section (90)), thus producing an effect that can make a strong impression and raise awareness. [Effects of Invention 14] The first point card is one in which the point accrual method is the first point accrual method and the first card purchase proof marking method is the first card purchase proof marking method. The first point card has a point accrual method that is the second point accrual method, and a second method of marking the card purchase as proof of purchase, The first card purchase proof marking method is a different purchase proof marking method from the second card purchase proof marking method, and the first point awarding method is a different point awarding method from the second point awarding method, or the point awarding method and the purchase proof marking method are different awarding methods. This point card is a form in which the first point card and the second point card are provided on a single card. Customers can, for example, choose one of the point services and select the one they will not use. teeth This enables various usage scenarios, such as drawing cross lines or diagonal lines, detaching them for collection by stores, or disposing of them in waste bins. Since it uses a single sheet of card stock, card costs can be reduced. [Brief explanation of the drawing]

[0020] [Figure 1] A front view of the point card according to Embodiment 1 of the present invention. [Figure 2] Figure 1 shows an example of how a point card is used. [Figure 3] Front view of the point card at the start of use in Embodiment 1 of the present invention. [Figure 4] A rear view of the point card according to Embodiment 1 of the present invention. [Figure 5] A front view of the point card according to Embodiment 2 of the present invention. [Figure 6] A front view of the point card according to Embodiment 3 of the present invention. [Figure 7] A diagram showing the front surface of a point card according to Embodiment 4 of the present invention and an example of its usage. [Figure 8] A front view of the point card according to Embodiment 5 of the present invention. [Figure 9] A front view of the point card according to Embodiment 6 of the present invention. [Figure 10] A front view of the point card according to Embodiment 7 of the present invention. [Figure 11] A front view of the point card according to Embodiment 8 of the present invention. [Figure 12] This figure shows an example of the group of purchase proof marking locations for a standard mark + designated date mark type card according to Embodiment 9 of the present invention. [Figure 13] A surface view of the group of areas for marking purchase receipts in Embodiment 10 of the present invention. [Figure 14] A surface view of the group of areas for marking purchase receipts in Embodiment 11 of the present invention. [Figure 15] Surface views of two examples of the shopping certificate marking area group according to Embodiment 12 of the present invention. [Figure 16] A flowchart of Embodiment 13 of the present invention. [Figure 17] Block diagram of Embodiment 14 of the present invention. [Figure 18] A flowchart of Embodiment 14 of the present invention. [Figure 19] A block diagram of the first point service provision system in Embodiment 14 of the present invention. [Figure 20] Display screen of an electronic terminal in Embodiment 14 of the present invention. [Figure 21] Different display screens of an electronic terminal in Embodiment 14 of the present invention. [Figure 22] Different display screens of an electronic terminal in Embodiment 14 of the present invention. [Figure 23] Different display screens of an electronic terminal in Embodiment 14 of the present invention. [Figure 24] A flowchart diagram of the first point service provision system according to Embodiment 14 of the present invention. [Figure 25] A block diagram of the second point service provision system in Embodiment 14 of the present invention. [Figure 26] A service selection screen displayed on an electronic terminal in Embodiment 14 of the present invention. [Figure 27] A first point service confirmation screen of an electronic terminal according to Embodiment 14 of the present invention. [Figure 28] A first point service provision screen for an electronic terminal according to Embodiment 14 of the present invention. [Figure 29] A second point service confirmation screen for an electronic terminal according to Embodiment 14 of the present invention. [Figure 30] A second point service provision screen for an electronic terminal according to Embodiment 14 of the present invention. [Figure 31] Usage status screen of the second point service provision screen of the electronic terminal according to Embodiment 14 of the present invention. [Figure 32] A flowchart illustrating the processing flow of Embodiment 14 of the present invention. [Figure 33] A front view of the point card according to Example 15 of the present invention. [Figure 34]Conceptual diagram of Embodiment 16 of the present invention. [Figure 35] A front view of Embodiment 17 of the present invention. [Figure 36] A front view of Embodiment 18 of the present invention. [Figure 37] A front view of the point card according to Embodiment 19 of the present invention. [Figure 38] A diagram showing a group of bingo squares on a point card according to Example 20 of the present invention. [Figure 39] A diagram showing a group of bingo squares on a point card according to Embodiment 21 of the present invention. [Figure 40] A third point service provision screen for an electronic terminal according to Embodiment 22 of the present invention. [Figure 41] A third point service update screen for an electronic terminal according to Embodiment 22 of the present invention. [Figure 42] A third point service shopping history screen of an electronic terminal according to Embodiment 22 of the present invention. [Figure 43] A screen explaining the rules for the third point service of an electronic terminal according to Embodiment 22 of the present invention. [Figure 44] A third point service stamp location selection screen for an electronic terminal according to Embodiment 22 of the present invention. [Figure 45] A block diagram of the third point service provision system according to Embodiment 22 of the present invention. [Figure 46] A third point service provision system's multiple purchase amount condition setting screen according to Embodiment 22 of the present invention. [Figure 47] An example of input settings for the multiple purchase amount condition setting screen of the third point service provision system according to Embodiment 22 of the present invention. [Figure 48] An example of input settings for the multiple purchase amount condition setting screen of the third point service provision system according to Embodiment 22 of the present invention. [Figure 49] A flowchart diagram of the third point service provision system according to Embodiment 22 of the present invention. [Figure 50] A flowchart diagram of the third point service provision system according to Embodiment 22 of the present invention. [Modes for carrying out the invention]

[0021] The following describes embodiments that represent the best mode for carrying out the present invention. However, the present invention is not intended to be limited to these embodiments only. Furthermore, in describing the embodiments described later, the same reference numerals are used for the same components as in the embodiments described above, and redundant explanations are omitted. [Examples]

[0022] In the embodiments of the present invention shown in Figures 1 to 4, The point card 1a has a standard marker + designated day marker type card 17a (first point card) printed on the front surface 2a of a single card base 2, and a bingo type point card 17b (second point card) printed on the back surface 2b of the same card base 2.

[0023] [Regular mark + designated date mark type card 17a (first point card)] The regular mark + designated date mark type card 17a (first point card) has 54 regular purchase proof marking locations a1 to a54, each consisting of a square, arranged in a grid of 6 rows x 9 columns. The first card designated purchase date display section 3a, the first card designated purchase date display section 3b, the first card purchase proof marking location group section 4a, the exchange value point display section 5a, the exchange value point acquisition mark count display section 6a, the confirmation entry section 7a, and the rule explanation section 37a are printed on the card, and the card name 8, "Stamp plus+ card," is displayed at the top. The card name can also be "Stamp+plus card," "+plus stamp card," "plus stamp card," "+ stamp card," "plus stamp card," "stamp plus card," "stamp+," or "stamp plus."

[0024] The term "display" includes "notation." This is also true in the claims, the invention described below, and the examples.

[0025] [Normal purchase proof marking locations a1~a54 (First card purchase proof marking locations)] The usual purchase proof marking locations a1 to a54 (54 usual purchase proof marking locations a (first card purchase proof marking locations)) are locations (including parts and sections) where one of the usual purchase proof marks (for example, a mark made by imprinting an impression such as a stamp, seal, or seal, a mark made by printing (ink printing, heat printing, heat transfer printing, marking on a rewritable card, etc.), or a mark made by attaching a sticker) is attached, which serves as the first card purchase proof marking to prove that the purchase amount meets the prescribed purchase amount conditions (for example, a prescribed purchase amount of 1,000 yen or more, a prescribed purchase amount of 500 yen or more). "When the purchase amount meets the specified purchase amount condition" means, for example, that the specified purchase amount is 1,000 yen, and for every 1,000 yen increment the purchase amount on the day of purchase exceeds the specified purchase amount, one regular purchase certificate mark 10 (first card purchase certificate mark) (for example, one stamp) is affixed. Specifically, if the purchase amount on the day of purchase is between 1,000 yen and 1,999 yen, one regular purchase proof mark 10 (the first card purchase proof mark) is placed (there are normally two places to place the purchase proof mark). If it is between 2,000 yen and 2,999 yen, two regular purchase proof marks 10 (the first card purchase proof mark) are placed (there are normally two places to place the purchase proof mark). If it is between 3,000 yen and 3,999 yen, three regular purchase proof marks 10 (the first card purchase proof mark) are placed (there are normally three places to place the purchase proof mark). ... If it is between n,000 yen and n,999 yen, n regular purchase proof marks 10 (the first card purchase proof mark) are placed (there are normally n places to place the purchase proof mark). In this way, one mark is placed sequentially in each of the regular purchase proof mark locations.

[0026] [First card-designated purchase date display section 3a, 3b] The first card-designated shopping date display sections 3a and 3b, in addition to the number of regular shopping certificate marks 10 (first card shopping certificate marks) placed on the regular shopping certificate mark placement locations a1 to a54 according to the amount of purchase on the day of purchase, also have a first card-designated day mark 11 (here it is a star-shaped stamp with the same line drawing as the regular shopping certificate mark 10 (first card shopping certificate mark)) that is added if the day of purchase is a specially designated day, the first card-designated shopping day b. Other examples include markings made by stamps, seals, or other imprints, such as those with the date of the day, text, pictures, or patterns, as well as markings made by printing or sticker application. The first designated shopping day b, which is the designated shopping day consisting of the aforementioned specially designated dates, is in a form that displays the dates and days of the week for multiple days (in this embodiment 1, the first designated shopping days b1 to b8) (a form in which only the date or the day of the week is displayed is also acceptable). In this embodiment 1, the period is approximately one month (including forms where the first day of the month, the last day of the month, the first few days of the month, and the few days before the last day of the month are excluded), and the following eight days are designated as the first card-designated shopping days b (first card-designated shopping days b1 to b8). First designated card purchase day b1 (1st (Friday)) First designated shopping day for cards: b2 (Monday, the 4th) First designated shopping day for cards: b3 (Monday, the 11th) First designated shopping day for cards: b4 (Thursday, the 14th) First designated shopping day for cards: b5 (Monday, the 18th) First designated shopping day for cards: b6 ((Friday, the 22nd)) First designated shopping day for cards: b7 (Monday, the 25th) First designated shopping day for cards: b8 (Thursday, the 28th) The first card-designated date stamp 11 may be the same shape as the regular purchase proof stamp 10 (first card purchase proof stamp), or it may be a different shape (including different colors), but it is preferable to use a different stamp. For example, the first card-designated date stamp 11 may be a filled-in star-shaped stamp, or a circle with a plus sign inside. Furthermore, although this embodiment 1 includes the first card-designated purchase date display units 3a and 3b, it is also possible to have only one of the first service-designated purchase date display units. *The first designated card purchase date (b) is a special day set by the store (a day on which an additional stamp is added in addition to the usual purchase proof stamp 10). *(Definition) "The first card-designated date stamp 11... is added as proof of purchase when the day the purchase is made is a first card-designated purchase day b consisting of a specially designated date," means a form in which the first card-designated date stamp 11 is added (for example, stamped) on the first card-designated purchase day b regardless of the purchase amount, or a form in which the first card-designated date stamp 11 is added when a purchase of a specified purchase amount (for example, a specified purchase amount of 1,000 yen or more) is made on the first card-designated purchase day b.

[0027] Another possible approach is to increase the number of stamps (in this case, the number of impressions) on the first designated card date (11) according to the purchase amount on the first designated card purchase date (b). For example, one stamp could be applied for any purchase regardless of the amount, two stamps for purchases between 2,000 yen and 4,999 yen, three stamps for purchases between 4,999 yen and 8,000 yen, and four stamps for purchases of 10,000 yen or more, with this being the upper limit for the number of stamps applied per purchase date for the first designated card date stamp 11.

[0028] [First card-designated purchase date display section 3a] The first card-designated shopping date display section 3a is in a form in which the first card-designated shopping dates b1 to b8 are displayed in vertical columns of cells. To the right (or left) of each of the vertical columns of cells containing the first card-designated shopping dates b1 to b8, there are eight first card-designated shopping date marking locations c (first card-designated shopping date marking locations c1 to c8), each consisting of a cell for attaching the first card-designated shopping date mark 11 (in this case, a single square cell for stamping), arranged in a single vertical column. For example, if a purchase of 1000 yen or more is made on the first designated card purchase date b1, only one first designated card purchase date mark 11 will be placed (for example, by stamping or attaching a sticker) at the first designated card purchase date mark location c1. Below the first designated date marking location c8, there is a section 13a for recording the total number of first designated date marks 11 on the card.

[0029] Alternatively, the first card-designated shopping dates b1 to b8 may be arranged in a horizontal layout or configuration, and the first card-designated date marking locations c1 to c8 may be positioned above or below the first card-designated shopping dates b1 to b8. Alternatively, the first designated card date marking locations c1 to c8 may be omitted, and only the first designated card purchase dates b1 to b8 (date only) may be provided, or only the first designated card purchase dates b1 to b8 and the first designated card date marking total entry section 12 may be provided, and the first designated card date marking 11 may be stamped or otherwise placed on the boxes or dates of the first designated card purchase dates b1 to b8.

[0030] [First card-designated purchase date display section 3b] The first card-designated shopping date display section 3b is a calendar displaying all days of a month, showing events such as special sale days at the store during that month. In the first card-designated shopping date display section 3b, the display of "★ST+" indicates that the day is the first card-designated shopping date b. If a customer visits the store on this day and makes a purchase of the specified amount (in this case, the specified purchase amount is 1000 yen) or more, a number of regular purchase certificate marks 10 (first card purchase certificate marks) corresponding to the purchase amount will be sequentially placed on the regular purchase certificate mark placement locations a1 to a54 that form the first card purchase certificate mark placement location group section 4a. In addition to the number of regular purchase certificate marks 10 (first card purchase certificate marks), one first card-designated date mark 11 will be placed on one of the corresponding first card-designated date mark placement locations c1 to c8 next to the first card-designated shopping date b (the day the purchase was made). In addition to "★ST+", you could also use notations such as "Stamp plus+" or "Stamp+".

[0031] The first designated card purchase day b could be displayed in a format such as, for example, "Every Monday is +plus stamp day," "Every Monday is stamp +plus day," "Every Monday is + stamp day," "Every Monday is stamp + day," "Every Monday and Tuesday is plus + stamp day," or "Every Monday and Tuesday is stamp +plus day."

[0032] The first designated shopping day (b) often varies from month to month, and the number of designated shopping days (b) may also vary from month to month. It is best to devise a number and arrangement of days that aligns with the sales strategy for that month (taking into account the sale days of competing stores, etc.). Furthermore, the number of designated shopping days (b) per month should be set to 6 days or more (including 6 days). Furthermore, the number of designated shopping days (b) per month should be set to 5 days or more (including 5 days). Furthermore, the number of designated shopping days (b) per month should be set to four or more (including four days). Furthermore, the number of designated shopping days (b) per month should be set to 3 or more (including 3 days).

[0033] It is also acceptable to set the number of date markers 11 for the first designated card purchase date b to two or more. Additionally, it is a good idea to mark some of the first designated card shopping days b with, for example, two or more first designated card day stamps 11. In that case, to make it easily visible, it is a good idea to include a message such as, "On the 11th (Monday), a Stamp Plus Day, two +plus stamps will be applied."

[0034] The first card's designated shopping date display section 3b shows the letters "★BG" on the 4th, 11th, 14th, 18th, 22nd, 25th, 28th, and 31st. This corresponds to the bingo-style point card 17b (second point card) on the reverse side 2b. In the first card designated shopping date display section 3b, it is also possible to have a form in which "★BG" is not displayed, and to make it exclusively for the regular mark + designated date mark type card 17a (first point card). Alternatively, the first card-designated purchase date display section 3b may be omitted, and only the first card-designated purchase date display section 3a may be provided. Alternatively, instead of providing the first designated date marking location c (in this case, the first designated date marking locations c1 to c8), the first designated date marking location 11 may be placed above the date of the first designated purchase date b (in this case, each of the first designated purchase dates b1 to b8) or in the display box for that date.

[0035] [Group of marking locations for the first card purchase proof 4a] The first group of card purchase proof marking locations 4a consists of 54 squares (here meaning the same as "square," "frame," or "column") numbered 1 to 54, which are designated as normal purchase proof marking locations a1 to a54 (first card purchase proof marking locations), arranged in a vertical column of 9 rows of 6 squares each, for the purpose of applying the normal purchase proof mark 10 (first card purchase proof mark) or the normal purchase proof mark 10 (first card purchase proof mark) and the first card designated date mark 11 in a horizontal direction without any gaps. The purchase receipts should be marked in sequential order.

[0036] It is also acceptable to use different arrangement or configuration patterns. For example, the usual arrangement or configuration may be such that the purchase proof marking locations a1 to a54 (the first card purchase proof marking location a) are arranged in a vertical column of 6 boxes in 9 horizontal rows (with the usual purchase proof marking location a1 being the top leftmost location, the usual purchase proof marking location a2 being the box below the usual purchase proof marking location a1, and the usual purchase proof marking location a6 being the bottom leftmost location, with the top of the second column (vertical column) from the left being the usual purchase proof marking location a7, and the bottommost box of the second column being the usual purchase proof marking location a12), and the exchange value point display section 5a is also arranged horizontally below the group of first card purchase proof marking locations 4a. In this format, the usual purchase verification mark 10 (the first card purchase verification mark) is placed in a vertical grid starting from the left.

[0037] [Exchange Value Points] Exchange value points are the number of points that give rise to the right to exchange them for something of value (for example, shopping vouchers, discount vouchers, gift certificates, service vouchers, travel vouchers, event tickets, prizes, the goods themselves, etc. (hereinafter collectively referred to as "service vouchers, etc.")). There are various methods for determining value, such as using the same number for exchange value points as the monetary value of the service voucher, using the exchange value points multiplied by a number other than 1 yen (such as 0.5 yen, 2 yen, or 3 yen) to arrive at the service voucher's value, using different numbers for exchange value points and service voucher monetary values ​​(including those with and without a pattern), using the product itself as the exchange value point, using the number of 10 marks on a regular purchase certificate as the exchange value points, and using the monetary value of the service voucher or gift certificate as the exchange value points.

[0038] In Figure 1, if the first exchange value point d1 is expressed as 20 yen instead of 20 points, then 20 yen is the first exchange value point, and the same applies to the first exchange value points d1 to dn. In other words, regardless of whether it's displayed as "points," "yen," "¥," just a number, or the name of the product or service being exchanged, if it's an exchange value based on the number of purchase verification marks, then it's "points," no matter what expression is used. This also applies to the following embodiments and to the present invention.

[0039] [Exchange Value Point Display Unit 5a] The exchange value point display unit 5a is A first exchange value point d1 (for example, the number of purchase receipt marks, a different number of points or amount, etc.) is displayed, a second exchange value point d2 (for example, the number of purchase receipt marks, a different number of points or amount, etc.) which is larger than the first exchange value point d1 is displayed, ... and an eighth exchange value point d8 which is larger than the exchange value point in the previous section is displayed. In this embodiment 1, the number of points for the first exchange value point d1 to the eighth exchange value point d8 is set as follows. <> Exchange Value Points Number of Marks Earned The first exchange value point d1 = 20... 6 markers (number of markers earned for the first point) Second exchange value points d2 = 70 ···· 12 marks (number of marks to acquire second points) Third exchange value points d3 = 130 ... 18 markers (number of markers to earn third points) The fourth exchange value point d4 = 220 ... 24 markers (number of markers to earn the fourth point) The fifth exchange value point d5 = 330...30 marks (number of marks to acquire the fifth point) The sixth exchange value point d6 = 480 ... 36 markers (number of markers to earn the sixth point) The 7th exchange value point d7 = 700 ... 42 marks (number of marks earned for the 7th point) The 8th exchange value point d8 = 1000...48 marks (number of marks earned for the 8th point) The more purchase verification marks you collect, the higher the value of each exchange point becomes. Furthermore, the number of regular purchase mark 10s required to earn 70 exchange value points, i.e., the number of point-earning mark 12, is 12, and the number of regular purchase mark 10s required to earn 1000 exchange value points, i.e., the number of point-earning mark 48. In Figure 2, the two regular purchase mark 10s attached to serial numbers 37 and 38 are mark markers that do not contribute to earning exchange value points. Here, 1 exchangeable point is equivalent to 1 yen, and if you have 1000 exchangeable points, you will receive point card 1a and a 1000 yen service voucher, etc.

[0040] The exchange value point display unit 5a can display exchange value points in various ways, such as "10", "10 points", "10 yen", or "¥10" if the number is "10", or "300g of medium fatty tuna" or "200g of Wagyu beef" if it is a product.

[0041] [Display unit 6a for the number of marks indicating the acquisition of exchange value points] The relationship between exchange value points and the number of point acquisition markers is as shown in the "<<Relationship Table between Exchange Value Points and Number of Point Acquisition markers>>" above. The number of first point acquisition markers required to acquire the first exchange value point d1 (20 points) is 6 markers. The number of second point acquisition markers required to obtain the second exchange value point d2 (70 points) is 12 markers. The number of third point acquisition markers required to obtain the third exchange value point d3 (130 points) is 18 markers. The number of fourth point acquisition markers required to obtain the fourth exchange value point d4 (220 points) is 24 markers. To obtain the fifth exchange value point d5 (330 points), the number of fifth point acquisition markers required is 30 markers. The number of markers needed to earn the sixth exchange value point d6 (480 points) is 36 markers. The number of markers needed to earn the 7th exchange value point d7 (700 points) is 42 markers. The number of first point acquisition markers required to obtain the eighth exchange value point d1 (1000 points) is 48 markers. That is the case. In Figure 2, the number of point acquisition marks (determined by the total number of marks: 10 regular purchase proof marks (first card purchase proof marks) and 11 first card designated date marks) is 700 points, since the total number of marks is (38 + 6 = 44 marks). (48 marks would result in 1000 points, but since that number has not been reached, it is 700 points.)

[0042] The number of first point acquisition marks that earn the first exchange value point d1, the number of second point acquisition marks that earn the second exchange value point d2, ... the number of nth purchase certificate marks that earn the nth exchange value point dn is the sum of the number of regular purchase certificate marks 10 (first card purchase certificate marks) and the number of first card designated date marks 11, as indicated in the point acquisition rule display unit 22. The number of acquired points that earn the first exchange value point mark display unit 6a in the rightmost vertical column of the first card purchase certificate mark placement area group unit 4a is also indicated by the number of marks that have been placed.

[0043] [Confirm entry section 7a] The final entry section 7a has the following configuration: a section 12 for recording the total number of regular purchase proof marks 10 (first card purchase proof marks) applied; a section 13b for recording the number of first card-designated date marks applied; a section 14 for recording the total number of purchase proof marks, which is the sum of the number of regular purchase proof marks 10 (first card purchase proof marks) applied and the number of first card-designated date marks 11 applied; a section 15 for recording the number of stamps carried over to the next month (section for recording the number of stamps carried over to the next month, section for recording the number of points carried over to the next month, section for recording the number of purchase proof marks carried over to the next month); and a section 16 for recording the finalized number of points. Here, section 7a is designated as a section to be filled out by the store, meaning that customer entries are prohibited. However, it is also acceptable to allow customers to fill out all or part of the section and submit it (a voluntary entry and submission format).

[0044] Furthermore, the confirmation entry section 7a also serves as a point acquisition rule display section, indicating that the number of first point acquisition marks that acquire the first exchange value point d1, the number of second point acquisition marks that acquire the second exchange value point d2, ... the number of nth purchase certificate marks that acquire the nth exchange value point dn is the sum of the number of normal purchase certificate marks and the number of first card-specified date marks.

[0045] If the first designated card date stamp 11 is to be stamped (applied) to the purchase certificate stamping location of the first card purchase certificate stamping location group section 4a, then the usual purchase certificate total number entry section 12, the first designated card date stamp entry section 13b, the first designated card date stamp total number entry section 13a, and the first designated card date stamping locations c1~c2 are not necessarily required, and it is also acceptable to omit them.

[0046] [Section 15 for recording the number of stamps carried over to the next month] The section 15 for recording the number of stamps carried over to the next month (section for recording the number of stamps carried over to the next month, section for recording the number of points carried over to the next month, section for recording the number of purchase certificate marks carried over to the next month) is where you record the number of purchase certificate marks carried over to the next month, which consists of all or some of the purchase certificate marks that did not result in the acquisition of exchange value points, out of the total number of regular purchase certificate marks 10 (first card purchase certificate marks) and the number of first card designated date marks 11. The number of purchase certificate stamps carried over to the next month, as recorded in the section 15 for the number of stamps carried over to the next month, will be stamped (attached) in sequential order from the normal purchase certificate stamp placement area a1 (the first card purchase certificate stamp placement area) on the first card purchase certificate stamp placement area 4a of the point card 1a for the next month, and then handed over to the customer. The number of purchase certificates carried over to the next month, consisting of all or some of the purchase certificates that did not reach the exchange value points, is carried over to the next month's point card 1a. This encourages valuable customers to "continue using point card 1a the following month," which is expected to contribute to retaining valuable customers who shop on the first designated service shopping day, which is the day the store wants customers to shop on (designated shopping day), in the following month.

[0047] [Rule Explanation Section 37a] Section 37a of the rules explanation contains the following statement or principle: (1) A stamp-free day display section 19 is provided, which indicates a day when the usual purchase proof mark 10 (first card purchase proof mark) is not stamped even if you make a purchase, such as "[Wednesday Market] is a day without a stamp (a day when no stamp is applied)." (2) A maximum points display section 20 is provided that displays the maximum number of points, the maximum number of stamps that can be applied to the regular purchase proof mark 10 (first card purchase proof mark), and the maximum number of points, such as "The maximum number of points is 1000 points. The maximum number of regular stamps is 54 stamps." (3) A service acquisition display unit 21 is provided that displays the services acquired based on the exchange value points, such as "We will issue shopping vouchers where 1 point is equivalent to 1 yen (1,000 points will be worth 1,000 yen)." (4) A point acquisition rules display section 22 is provided, which displays an explanation of the rules for acquiring points and carrying over shopping proof stamps, such as: "Point acquisition rules [The exchange value points are determined by the total number of shopping stamps and +plus stamps] The right to acquire points in the rightmost square is generated when all the boxes in one row are filled with stamps. For example, if the total number of stamps is 44, the exchange value points will be 700 points (700 yen shopping voucher) for 42 stamps. Stamps No. 43 and 44 (2 shopping proof stamps obtained by subtracting 42 from 44) will be carried over to the next month as stamps No. 1 and 2 (maximum of 6 stamps carried over)." (5) A service voucher issuance date display section 23 is provided, which displays the date on which the service voucher corresponding to the exchange value points will be issued, such as, "The service voucher exchange date (the date on which the shopping voucher will be issued) and the issuance of the next month's card will be on the last day of the current month, and on the 1st, 2nd, and 3rd of the following month." (6) A first service designated shopping day explanation section 24 (stamp plus day explanation section) is provided which explains that the "★ST+" displayed in the first card designated shopping day display section 3b is the first card designated shopping day b (stamp plus day). (7) The first card designated shopping date display section 3b is provided with a bingo day stamp explanation section 25 that indicates that the "★BG" displayed is a bingo day (the day on which the shopping certificate stamp is affixed). (8) A customer entry box 26 is provided for the customer to enter their name and telephone number, and a barcode 27a is provided. (9) A section 28 is provided that displays the conditions for use of the point card 1a, which is indicated as "distributed only to registered customers". A registered customer is a customer whose customer information (registered customer information), such as address, name, and telephone number, has been pre-registered (stored in the registered customer information registration section 72) at the request of the store. Most of these customers are valuable customers who shop frequently and have a high total monthly spending amount.

[0048] [Example of using the regular mark + designated date mark type card 17a (first point card)] This section will primarily refer to Figure 2 to explain an example of using the standard marker + designated marker type card 17a (first point card). When the purchase amount on the purchase date (the day the customer made the purchase) is between 1,000 yen and 1,999 yen (excluding consumption tax), one regular purchase certificate mark 10 (first card purchase certificate mark) (for example, a star-shaped rubber stamp is used here) is stamped in box number 1 of the group of first card purchase certificate mark placement areas 4a (regular purchase certificate mark placement area a1 (first card purchase certificate mark placement area)). When the amount is between 3,000 yen and 3,999 yen, one regular purchase certificate mark 10 (first card purchase certificate mark) is stamped in each of boxes number 1 to 3 of the group of first card purchase certificate mark placement areas 4a (regular purchase certificate mark placement areas a1 to a3 (first card purchase certificate mark placement areas a1 to a3)), for a total of three stamps. Then, if the shopping date is one of the first card-designated shopping dates b1 to b8 displayed in the first card-designated shopping date display section 3a and 3b, one first card-designated date mark 11 (here, a star-shaped rubber stamp, the same as the usual shopping certificate mark 10 (first card shopping certificate mark), is stamped on the first card-designated date mark c (for example, the first card-designated date mark marks c1 to c9) on the first card-designated shopping date display section 3a for the corresponding first card-designated shopping date b (for example, Friday the 1st = first card-designated shopping date b1), is stamped on it.

[0049] In the example shown in Figure 2, 38 standard star-shaped purchase confirmation marks 10 (first card purchase confirmation marks) drawn with lines are attached, and 6 filled-in star-shaped first card designated date marks 11 are attached. During the four-day period from the last day of the month to the 3rd of the following month, which is the service voucher exchange date (the date the shopping voucher is issued) as displayed in the service voucher issuance date display section 23, for example, you can visit the store and present your point card 1a to an employee (store staff). The staff member (from the store) said, [A] Enter the number of first designated date marks 11 (total number) in the first designated date mark entry section 13a of the submitted point card 1a (total number 6 in this case). [B] Enter 38, which is the number of regular purchase proof marks 10 (first card purchase proof marks), in the section 12 for entering the total number of regular purchase proof marks. [C] Enter 6, which is the number of marks to be placed on the first designated card, in the first designated card date mark entry section 13b. [D] In the section 14 for recording the total number of purchase certificate marks, enter the sum of 38, which is the number of normal purchase certificate marks 10 (first card purchase certificate marks), and 6, which is the number of first card designated date marks 11, and then add a check mark ch to the serial number 44 by hand or stamp to indicate the total number of marks. [E] Enter the confirmed points amount of 700 in the confirmed points entry section 16. [F] In the section 15 for recording the number of stamps carried over to the next month, enter the number carried over to the next month ([44, the sum of 38, which is the number of regular purchase certificate marks 10 (first card purchase certificate marks) and 6, which is the number of first card designated date marks 11] - "42, which is the number of purchase certificate marks earned for 700 points (seventh exchange value points d7) (regular purchase certificate mark placement location a42 (first card purchase certificate mark placement location))" (44-42) = 2). [G] The staff member provides the customer with a point card for the following month (see Figure 3: in this case, February) (the point card at the start of use), which has been stamped (stamped) with a carryover purchase certificate mark 29 consisting of one 700 yen shopping voucher and two regular purchase certificate marks 10 (first card purchase certificate marks) for the number of points carried over to the next month, in two locations a1 and a2 (first card purchase certificate mark locations a1 and a2). The carryover purchase confirmation mark 29 may have a different form (including color) from the regular purchase confirmation mark 10 (the first card purchase confirmation mark).

[0050] Furthermore, in a usage configuration that employs a stamping method in which a regular purchase proof mark and a first card-designated date mark are stamped in the purchase proof marking area, the purchase proof marking area also serves as a point acquisition rule display section that indicates that the number of first point acquisition marks that acquire the first exchange value point d1, the number of second point acquisition marks that acquire the second exchange value point d2, ... the number of nth purchase proof marks that acquire the nth exchange value point dn is the sum of the number of regular purchase proof marks and the number of first card-designated date marks.

[0051] Points can be redeemed in various ways, including exchange for service vouchers, transfer to registered customer cards or customer-registered electronic devices (such as smartphones) as electronic points, and through addition or accumulation.

[0052] [Effects of the standard marker + designated marker type card 17a (first point card)] In a point card in which purchase proof marks (regular purchase proof marks 10 (first card purchase proof marks) or regular purchase proof marks 10 (first card purchase proof marks) and the first card designated date marks 11) are attached one after another in a vertical or horizontal direction (horizontal direction in this embodiment 1) without any gaps, to the regular purchase proof mark marks a1 to a54 (first card purchase proof mark marks) arranged or placed in vertical or horizontal rows (horizontal in this embodiment 1) of the first card purchase proof mark mark group section 4a, In addition to the number of regular purchase certificate marks 10 (first card purchase certificate marks) attached to the regular purchase certificate mark attachment locations a1 to a54 (first card purchase certificate mark attachment locations) according to the purchase amount on the day the purchase was made, a first card designated day mark 11 is attached, which is an additional purchase certificate mark that is attached because the day the purchase was made is a first card designated purchase day b. Since the first card designated purchase day b is displayed for multiple days (in this embodiment 1, first card designated purchase days b1 to b8), the following effects are achieved. (1) [a] Frequent and valuable customers (for example, elderly people who live near the store and have free time) can easily visit the store and shop on the first designated card shopping day b, so they can easily earn and increase points by acquiring many first designated card day stamps 11 when shopping on the first designated service shopping day, thus increasing the probability of frequent and valuable customers shopping on the first designated service shopping day. [b] On the other hand, high-value customers can get regular shopping certificate stamps according to the amount of their purchases no matter when they shop, so even if they do not get extra stamps for shopping on the first designated service shopping day, they are less likely to feel a strong sense of unfairness, and it is possible to expect them to visit the store and shop on some of the first designated service shopping days. Therefore, overall, this has the effect of increasing the number of valuable customers who visit and shop on the first designated service shopping day. (2) The technical idea behind the regular marker + designated day marker type card 17a (first point card) is that frequent customers who make small purchases per transaction but visit the store often can earn many points by visiting on the first designated service shopping days, while high-spending customers who make large purchases per transaction but cannot visit the store frequently can reliably earn points commensurate with their purchase amount and can earn additional bonus points by shopping on the first designated service shopping days. Thus, both customer segments can use the point card service without feeling any sense of unfairness or loss, and high-spending customers can increase their shopping activity on the first designated service shopping days. (3) The added benefit of having a first card-designated shopping day mark 11 added (additional addition) on the first card-designated shopping day b, in addition to the regular shopping proof mark 10 (first card shopping proof mark), encourages and strengthens the motivation for customers to choose the first card-designated shopping day b as the day they make a purchase (for example, a day when they shop in person or a day when they make a purchase via delivery). On the other hand, for the store, it allows them to encourage and entice customers to shop on the day they want them to shop. This is expected to encourage good customer behavior, such as customers choosing to shop at the store that issues the regular marker + designated day marker type card 17a (first point card) instead of going to the competitor store if the first designated service shopping day coincides with a competitor's sale day, or they may shop for sale items at the competitor store but make purchases exceeding the specified purchase amount (for example, purchases of 1,000 yen or more) at the store that issues the regular marker + designated day marker type card 17a (first point card) for items other than sale items. (4) For high-spending customers who make large bulk purchases in a single shopping trip and have a high monthly spending amount (for example, customers who purchase frozen goods or non-perishable foods in bulk, customers with large families, customers with growing children or young people, customers who run employee cafeterias, customers who run dormitory cafeterias, customers who run restaurants, etc.), they can earn stamps and points according to the amount of their monthly spending, and if they shop on the first designated shopping day, they can receive additional stamps in addition to the usual purchase certificate stamp 10 (first card purchase certificate stamp), which increases their sense of value and favorability, and does not cause feelings of unfairness or unpleasantness even in an environment where they are mixed with customers using the bingo-style point card 17b (second point card) described later, thus helping to maintain, increase, or minimize the decline in sales contribution of such valuable customers.

[0053] The regular mark + designated date mark type card 17a (first point card) is a point card in which regular purchase mark 10 (first card purchase mark), such as stamps corresponding to the purchase amount, are attached (stamped) one after another without any gaps at the regular purchase mark attachment locations a1, a2~a54 (first card purchase mark attachment locations) of the group of first card purchase mark attachment locations 4a. In addition to the number of regular purchase mark 10 (first card purchase mark), the card displays the date and day of the week of the first card designated shopping day b (for example, first card designated shopping days b1~b8) on which the first card designated date mark 11 is attached because a purchase was made on the first service designated shopping day (a form in which either the date or the day of the week is displayed is also acceptable).

[0054] [Bingo-style point card 17b (second point card)] Point card 1 is in the form shown in Figure 4, with a bingo-style point card 17b (second point card) printed on the back 2b of the card base 2, and the name of the card, "Bingo Card" 9, is displayed at the top. The bingo-style point card 17b (second point card) is, The second card purchase proof marking area 33a, Calendar 34a (same format as the first card-designated shopping date display section 3b), Barcode 27b and The device includes a bingo point explanation section 35a that explains the relationship between the number of bingos and exchange value points, a writing section 36, and a rule explanation section 37b.

[0055] The second card purchase proof marking area group 33a consists of nine second card purchase proof marking areas f (nine square boxes labeled f1 to f9), which are arranged or positioned in a 3x3 matrix table format (a format in which a bingo is formed). The second card purchase proof marking areas f1 to f9 mainly display the second card-designated purchase date e, which is the same date as the first card-designated purchase date b, and the arrangement and display of the date of the second card-designated purchase date e is as follows. The marking location f1 on the second card purchase receipt is Monday, the 4th (second card designated purchase date e1(e)). The marking location f2 on the second card purchase receipt is Monday, the 18th (second card designated purchase date e2(e)). The marking location f3 on the second card purchase receipt is Monday, the 25th (second card designated purchase date e3(e)). The marking location f4 for the second card purchase confirmation is Thursday, the 28th (second card designated purchase date e4(e)). The central second card purchase confirmation mark area is FREE (the central area is pre-stamped with the purchase confirmation mark, and although it does not display the date of the specified purchase date, it functions or is treated as a pre-stamped area for the purchase confirmation mark, and this concept is the same in the present invention and other embodiments.) The marking location for the second card purchase receipt, f5, is Friday the 22nd (second card-designated purchase date e5(e)). The marking location f6 on the second card purchase receipt is Monday the 11th (second card designated purchase date e6(e)). The marking location for the second card purchase receipt, f7, is Friday the 1st (Second card designated purchase date e7(e)). The marking location for the second card purchase receipt, f8, is Thursday the 14th (second card designated purchase date e8(e)).

[0056] If a customer makes a purchase of a specified amount (here, the specified purchase amount is 1,000 yen or more) on a date specified in the second card purchase proof marking locations f1 to f9, the second card purchase proof marking 32 will be stamped (a purchase proof marking will be given or attached) in the location (here, the box) where the second card-designated purchase date e is displayed in the second card purchase proof marking location f (second card purchase proof marking locations f1 to f9).

[0057] [Calendar 34a] Calendar 34a displays all of the store's events for that month, and the letters "★BG" are displayed on the second card designated shopping day e, which corresponds to the second card purchase proof marking locations f1 to f9. This allows the customer to recognize that the days on which the letters "★BG" are displayed are the days on which the purchase proof marking locations in the second card purchase proof marking location group 33a will be stamped (for example, called "Bingo Day"). The date and day of the week for the second designated card purchase date e, which is the day when "★BG" is displayed, are as follows (it is also acceptable to display only the date or the day of the week). Second designated card purchase date e1 (1st (Fri)) ... Displayed at marking location f8 on the second card purchase certificate. Second designated card purchase date e2 (4th (Mon))... Displayed at marking location f1 on the second card purchase certificate. Second designated card purchase date e3 (11th (Mon)) ·· Displayed at marking location f7 on the second card purchase certificate. Second designated card purchase date e4 (14th (Thu)) ·· Displayed at marking location f9 on the second card purchase certificate. Second designated card purchase date e5 (18th (Mon)) ·· Displayed at marking location f2 on the second card purchase certificate. Second designated card purchase date e6 (22nd (Fri)) ·· Displayed at marking location f6 on the second card purchase certificate. Second designated card purchase date e7 (25th (Mon)) ·· Displayed at marking location f3 on the second card purchase certificate. Second designated card purchase date e8 (28th (Thu)) ·· Displayed at marking location f4 on the second card purchase certificate. *The second designated shopping day e is a designated shopping day set by the store.

[0058] [Help Bingo Day 38] The "★Helpful Bingo Day" displayed on the 31st of calendar 34a is Helpful Bingo Day 38, and on this day, if a specified purchase amount (for example, the specified purchase amount is 1000 yen or more) is purchased, the service of stamping one or more (one in this embodiment 1) stamps will be applied to the unstamped second card purchase proof marking area f. This is indicated in the Helper Bingo Day explanation section 39 as "The 31st is Helper Bingo Day (a service of stamping one unstamped area)," and that if a purchase of the specified amount (here, the specified purchase amount is 1000 yen or more) is made on the 31st, a service of stamping will be provided in one of the second card purchase proof marking areas f1 to f9 that have not been stamped because the purchase could not be made (it may be multiple areas).

[0059] In this embodiment 1, the "★BG" display is set to essentially the same date as the date on which "★ST+" is displayed. In other words, most of the first card-designated shopping dates b and most of the dates on which the purchase proof mark is placed are set to approximately the same date. In terms of proportion, it is preferable that 50% or more be the same, preferably 60% or more be the same, more preferably 70% or more be the same, and even more preferably 80% or more be the same. It is also acceptable to have one day be on a different date, two days be on different dates, three days be on different dates, four days be on different dates, one to two days be on different dates, one to three days be on different dates, one to four days be on different dates, two to three days be on different dates, or two to four days be on different dates. This approach has the effect of encouraging and increasing customer visits on designated shopping days, which are days when the store wants customers to shop (for example, by visiting the store in person or by ordering and having items delivered).

[0060] Alternatively, the calendar 34a could be designed without the "★ST+" marking, and a second section 33a for marking proof of purchase on the card could be provided, creating a calendar specifically for bingo cards.

[0061] [Explanation section 35a regarding the formation of a bingo (formation of a line) and bingo points] In the second group of card purchase proof marking locations 33a, a bingo is formed by completing a total of 8 rows: 3 vertically, 3 horizontally, and 2 diagonally. In other words, if a bingo is completed in all 8 rows (8 rows completed), it is considered an all-bingo. If all the squares in one row (in this case, 3 squares) are filled with the second card purchase proof markings 32, then one row is completed and one bingo is achieved. Therefore, the exchange value points are determined by the number of bingo patterns formed by the second card purchase proof mark 32 (stamps made with a seal containing the character "Completed" inside a circle) attached to the second card purchase proof mark group 33a. [Bingo Point Explanation Section 35a] In the Bingo Points explanation section 35a, the relationship between the number of bingos (number of completed rows) and the exchange value points is explained as follows: Bingo count, Exchange value points, Service voucher amount (Exchange value points) 30 points for 1 bingo, equivalent to 30 yen. 2 bingos = 60 points = 60 yen 3 bingos = 100 points = 100 yen 4 bingos = 150 points = 150 yen 5 Bingos = 200 Points = 200 Yen 6 Bingos = 300 Points = 300 Yen 7 Bingo cards = 400 points = 400 yen 8 Bingos = 500 Points = 500 Yen For example, 1 point is equivalent to 1 yen, and 500 points can be exchanged for a 500 yen service voucher, etc.

[0062] The dates displayed on the purchase receipt marking area will vary from month to month, and the arrangement and placement of the dates do not need to be the same. It is best to devise an arrangement that aligns with the sales strategy for that month. Alternatively, the same date (the same designated purchase date e for the second card) could be displayed in multiple locations f for marking proof of purchase on the second card, and if a purchase is made on that date, stamps should be affixed to multiple locations f for marking proof of purchase on the second card. Alternatively, the display format for the second designated card purchase date could be such that multiple different dates (second designated card purchase date e) are displayed in a single location f for the second card purchase proof marking, and the rule could be such that if a purchase is made on any of the dates (second designated card purchase date e), the second card purchase proof marking 32 is stamped in the said second card purchase proof marking location f. This makes it easier for customers to plan their purchases, as they only need to make a purchase on any of the dates, and is expected to increase the probability of them making a purchase on the second designated card purchase date e.

[0063] The second card purchase proof marking area f5 (FREE area), which is the central area of ​​the second card purchase proof marking areas f1 to f9, displays FREE, which is not a date, and is a pre-stamped area (designated purchase proof stamped area). The FREE mark is not limited to the central purchase confirmation mark area; the date is displayed in the central mark, and all other marks are designated as FREE marks. and It is also good to have multiple marking points in a single area for proof of purchase. It depends stomach. A "FREE" box may also be a blank box with no markings, into which a stamp has been applied, thus marking it as a "stamped box."

[0064] The second group of card purchase proof marking locations 33a can be arranged or configured in a matrix form (a form in which a bingo is formed) of 2 rows horizontally and 2 rows vertically or more (for example, 3 rows horizontally and 3 rows vertically, 4 rows horizontally and 4 rows vertically, 5 rows horizontally and 5 rows vertically, etc.), the second card purchase proof marking locations f can be square, circular, polygonal, or any patterned shape, and it is also possible to have two or more second groups of card purchase proof marking locations (see, for example, Figure 5). Alternatively, the format may be to arrange only the date without any framed boxes, or to arrange the date and other display elements (for example, text such as "FREE," or patterns such as pictures) in a matrix format of 2 rows by 2 rows or more (for example, 3 rows by 3 rows, 4 rows by 4 rows, 5 rows by 5 rows, etc.).

[0065] [Entry Section 36] The entry section 36 is a place where information is entered on cards that have reached their expiration date (in this case, the store staff enters the information), and it is equipped with a bingo count entry box 41, a points count entry box 42, and a staff member's stamp box 43. It would also be good to have the customer fill it out themselves. In this case, it would also be good to have an attendant check it and stamp it with their seal if there are no errors.

[0066] [Rule Explanation Section 37b] The following is displayed in the rule explanation section 37b: (1) When you use this card, a stamp will be placed on the corresponding box at the register when you pay. (2) Bonus points will be awarded based on the number of bingo lines completed. (3) The service voucher exchange dates (the dates on which shopping vouchers are issued) and the issuance of next month's cards are the last day of the current month and the 1st, 2nd, and 3rd of the following month, a total of four days. (4) Only one of these cards is valid per customer. (5) This card cannot be reissued or combined into two cards. (6) Valid only at the issuing store.

[0067] [Placement or presentation format of standard marker + designated day marker type card and bingo type point card] In the first embodiment, one form is to display a normal mark + designated date mark type card 17a (the first point card) (stamp plus + card) on the front surface of a single backing sheet 2, and a bingo type point card 17b (the second point card) (bingo card) on the back surface of the backing sheet 2. That is, in a display form where the normal mark + designated date mark type card 17a (the first point card) and the bingo type point card 17b (the second point card) are displayed on a single backing sheet, it is an arrangement form or presentation form in which a customer can select and use either one of the point cards. It is advisable for the customer to make a display or impression such as "not available", a large cross mark, or draw a cross line with a thick pen on the card surface that is not used, and submit it to the store side.

[0068] The arrangement form or presentation form is not limited to the above form. The arrangement form or presentation form in which a customer can select and use either one of the first point card (for example, the normal mark + designated date mark type card 17a) and the second point card (for example, the bingo type point card 17b) is (1) The first point card is displayed on the front surface of a single backing sheet, and the second point card is displayed on the back surface of the backing sheet, and it is an arrangement form or presentation form in which a customer can select and use either one of the point cards. (2) The first point card and the second point card are displayed on the same surface of the front or back of a single backing sheet, and it is an arrangement form or presentation form in which a customer can select and use either one of the point cards. (3) The first point card is displayed on the first backing sheet, and the second point card is displayed on a second backing sheet that is a separate body from the first backing sheet. The first backing sheet and the second backing sheet are in a separated form or bound form, and it is an arrangement form or presentation form in which a customer can select and use either one of the point cards, etc.

[0069] The first service designated shopping date display section provided on the surface of the normal mark + designated date mark type card 17a (the first point card) shall be the first card designated shopping date display sections 3a and 3b, and it is also possible to adopt a form in which the second card designated shopping dates e1 to e8 (display of "★BG") are not provided in the first card designated shopping date display section 3b. Also, the display may be in a form where only one of the first card designated shopping date display section 3a and the first card designated shopping date display section 3b is displayed.

[0070] The first card designated shopping date display section 3b provided on the surface of the bingo type point card 17b (the second point card) may be in a form where the first card designated shopping dates b1 to b8 (display of "★ST") are not provided.

[0071] The store side presents both the normal mark + designated date mark type card 17a (the first point card) and the bingo type point card 17b (the second point card) to the customer. The customer selects one of them. The store side takes measures to make the unselected one unusable, such as collecting it, detaching and collecting it, drawing diagonal lines or X lines with a thick oil pen, pressing a large X stamp, or pasting a mask sticker such as a crest, and then provides (handing over) the one selected by the customer to the customer.

[0072] [Designated shopping date promotion environment where customers with the normal mark + designated date mark type card 17a (the first point card) and customers with the bingo type point card 17b (the second point card) are mixed] The point card 1 of the first embodiment is characterized in that it forms a designated shopping date promotion environment in which customers with the normal mark + designated date mark type card 17a (the first point card) (+plus stamp card holders) and customers with the bingo type point card 17b (the second point card) (bingo card holders) are mixed, and encourages both +plus stamp card holders and bingo card holders to shop on the designated shopping date.

[0073] Customers who use the regular marker + designated marker type card 17a (first point card) are likely to be high-spending customers who tend to buy in bulk or make large purchases in a single transaction, or high-spending customers who visit infrequently but make large purchases each time, resulting in a high total monthly spending. The bingo-style point card 17b (second point card) is suitable for frequent and valuable customers who shop often and tend to spend relatively small amounts each time.

[0074] The provision (distribution) of the regular marker + designated day marker type card 17a (first point card) and the bingo type point card 17b (second point card) should be limited to registered customers. This will allow registered customers to feel a sense of specialness and superiority from being given special benefits and preferential treatment, encourage them to shop on specific days promoted by the store, and strengthen their motivation to become registered customers. Registered customers are those who frequently use a store, such as those who live close to the store, those who live near their route home, or those who are fans with a special fondness for the store. It is no exaggeration to say that these registered customers make a significant contribution to the store's sales and support the store's sales and survival. Actual research reveals that 20% to 30% of customers (high-value customers who frequently shop at stores) account for 70% to 80% of sales. This roughly aligns with Pareto's principle (the 2:8 rule), which states that 20% of customers, who are the most valuable, account for 80% of sales. This means that maintaining purchases at key stores, which account for 20% to 30% of customers, is extremely important for maintaining sales.

[0075] [The effects of a shopping day promotion environment where two different types of card-using customer segments are mixed] (1) Providing (distributing) regular marker + designated day marker type card 17a (first point card) and bingo type point card 17b (second point card) is an effective way to create a point service environment or shopping environment that differentiates between the 70-80% of low-contributing customers who make up 20-30% of the store's sales, such as customers who only come on sale days, and the 20-30% of valuable customers who make up 70-80% of the store's sales (if there is a membership registration system, this is the majority of registered customers). In other words, both the regular marker + designated day marker type card 17a (first point card) and the bingo-style point card 17b (second point card) are unattractive to low-contributing customers (70-80% of customers) because it is difficult for them to earn a high number of points. On the other hand, they are attractive and offer good value to the 20-30% of loyal customers because it is easy for them to earn a high number of points. (2) Furthermore, preferred customers can choose from two types of point cards with different methods of marking purchases (point accrual methods), which best suits their shopping style. This allows them to feel satisfied with accumulating points, and it also reduces the sense of inequality and unpleasantness among customers that may arise if there is only one point card (no choice), thus eliminating the feeling of unfairness. This has the effect of strengthening or enhancing the sense of specialness, satisfaction, or superiority that comes with being a preferred customer. (3) By providing customers with different shopping styles with two types of shopping day promotion point cards that allow them to earn high points or many points in their respective shopping styles, it is possible to increase the number of customers who use the shopping day promotion point cards, especially valuable customers. In particular, it is possible to prevent or reduce the number of valuable customers who leave the store. (4) Since two different customer segments with different shopping styles will use point cards that encourage them to shop on days when different types of stores are more likely to offer points, it will be possible to increase the number of customers (especially valuable customers) who shop on the days they are likely to shop compared to a point service environment or shopping environment with only one type of point card.

[0076] [Technical concept of a point card service model that creates a point service environment where the first and second point cards coexist] The technical concept is to provide customers with a first point card and a second point card that differs from the first point card in the form of the purchase proof marking area or the group of purchase proof marking areas (for example, a form in which purchase proof markings (stamps, stickers, etc.) are stamped in a sequential order or in a numbered order, or a form in which stamps are stamped on the date section of a designated purchase date, which differs from this form), and customers can choose one of the point cards to use the point card service. For example, if the regular marker + designated date marker type card 17a (first point card) and other regular marker + designated date marker type cards shown in Embodiment 1 and the embodiments described below correspond to the first point card, then the bingo-style point card 17b (second point card) and other bingo-style point cards correspond to the second point card. Customers can choose from two or more different types of loyalty cards to select the one that best suits their shopping style and allows them to earn the most redeemable points. This also increases the number of customers who use loyalty cards. In other words, it increases the number of customers who enjoy loyalty cards, which ultimately has the effect of improving customer satisfaction with the store. Furthermore, since both point cards have mechanisms and formats that encourage stores to encourage customers to shop on specific days, they are expected to have the effect of increasing the number of customers who shop on the days that stores want them to shop.

[0077] [Regarding the configuration shown in Figure 3] In Figure 3, the final entry section is designated as final entry section 7c. The main differences between the confirmation entry section 7c and the confirmation entry section 7a in Figure 1 are that the entry in the confirmation entry section 7c is designated as a customer entry box labeled "Customer Entry Box," the first card-designated date marking entry section 13a has been eliminated, the first card-designated date marking entry section 13b is positioned below the first card-designated purchase date display section 3a, and the first card-designated purchase date display section 3a and the first card-designated date marking entry section 13b are connected by a straight line. The confirmation entry section includes a stamping box 18 where the store staff can affix their official seal if the entry in confirmation entry section 7c is correct. By using a customer-filled form for the summary process, it is possible to enhance customer awareness and understanding, while also reducing the burden and costs associated with the store.

[0078] Point card 1a allows customers to choose between a regular marker + designated marker type card 17a (first point card) and a bingo type point card 17b (second point card), and to receive or use only the services of the point card they have chosen. The point accrual method for the regular mark + designated date mark type card 17a (first point card) is a point accrual method (first point accrual method) in which the number of points awarded is determined by the sum of the number of regular purchase proof marks 10 (first card purchase proof marks) placed at regular purchase proof mark placement locations a1 to a54 (first card purchase proof mark placement locations a1 to a54) and the number of first card designated date marks 11 placed at first card designated date mark placement locations c1 to c8. On the other hand, the point accrual method for the bingo type point card 17b (second point card) is a point accrual method (second point accrual method) in which the number of points awarded is determined based on the number of completed rows (number of completed bingos) which are rows of three stamps in the second card purchase proof mark placement location group section 33a of the bingo arrangement. In other words, the first point accrual method and the second point accrual method are different point accrual methods.

[0079] Furthermore, the method of attaching purchase proof marks is as follows: For the regular mark + designated date mark type card 17a (first point card), regular purchase proof marks 10 (first card purchase proof marks) are attached (awarded) in the regular purchase proof mark attachment locations a1 to a54 (first card purchase proof mark attachment locations) in a number corresponding to the amount, and for purchases made on the first card designated shopping day b, the first card designated date marks 11 are attached to the first card designated date mark attachment locations c1 to c8. One is an attachment form (attachment form), and the other is that the bingo-style point card 17b (second point card) has an attachment form (attachment form) in which if a purchase is made on a date displayed in the second card purchase proof marking locations f1 to f9 of the bingo arrangement of the second card purchase proof marking location group 33a, the second card purchase proof marking location 32 is attached to the second card purchase proof marking location with that date. In other words, the first method of attaching the card purchase proof mark (for example, regardless of the purchase date, if the purchase amount is a predetermined purchase amount (for example, the predetermined purchase amount is 1,000 yen or more), the number of the first card purchase proof mark 10 corresponding to the purchase amount is attached) and the second method of attaching the card purchase proof mark 32 (for example, if a purchase of a predetermined purchase amount is made on a specified date, the second card purchase proof mark 32 is attached to the second card purchase proof mark attachment location where the date of the specified date is displayed) are different methods of attaching the purchase proof mark (method of attaching the purchase proof mark).

[0080] In the present invention, the first point accrual method for the first point card (for example, a method in which points are awarded based on the number of purchase verification marks 10 on the first card) and the second point accrual method for the second point card are different point accrual methods (for example, a method in which points are awarded based on the number of bingo combinations of purchase verification marks 32 on the second card), or the method of attaching (accruing) the purchase verification marks on the first card (for example, regardless of the purchase date) The first card purchase certificate mark 10 is attached in sequential order in a number corresponding to the purchase amount when the purchase amount is a predetermined purchase amount (for example, a predetermined purchase amount of 1,000 yen or more), and the second card purchase certificate mark is attached in a different manner (assignment method) (for example, when a purchase of a predetermined purchase amount (for example, a predetermined purchase amount of 1,000 yen or more) is made on a specified date, the second card purchase certificate mark 32 is attached to the second card purchase certificate mark attachment location where the date of the specified date is displayed). The second card purchase proof marking area can be displayed in one of the following formats: displaying the date and day of the week, displaying only the date, or displaying only the day of the week.

[0081] In this embodiment 1, the point card 1a is configured to include a regular marker + designated date marker type card 17a (first point card) and a bingo-style point card 17b (second point card). However, it is also possible to omit the bingo-style point card 17b (second point card), that is, to have only the regular marker + designated date marker type card 17a (first point card). Alternatively, the system could include a point card in a different form from the bingo-style point card 17b (second point card) (for example, a card that is stamped when a designated product is purchased on a shopping day) and a regular marker + designated day marker type card 17a (first point card), allowing customers to choose and use either one of the point cards.

[0082] [Stores that offer both a first point card and a second point card] This invention realizes a store where a first card holder is printed (displayed) with a regular marker + designated day marker type card 17a (first point card), and a second card holder, which is separate from the first card holder, is printed (displayed) with a bingo type point card 17b (second point card), and these cards are placed (for example, in a form where they are placed directly on a table, stored in a container on a table, hung up, stored in a container on a wall, or in a form where a card issuing machine containing the first and second point cards is installed). This means that the first point accrual method, which is the point accrual method for the first point card, and the second point accrual method, which is the point accrual method for the second point card, are different point accrual methods, or the method of attaching the first card purchase proof mark (for example, regardless of the purchase date, if the purchase amount is a predetermined purchase amount (for example, the predetermined purchase amount is 1,000 yen or more), a number of the first card purchase proof mark corresponding to the purchase amount is attached) and the method of attaching the second card purchase proof mark (accrual method) (for example, if a purchase of a predetermined purchase amount (for example, the predetermined purchase amount is 1,000 yen or more) is made on a specified day, the second card purchase proof mark is attached to the second card purchase proof mark attachment area where the date of the specified day is displayed) are different attachment methods (accrual methods). In addition, a form is provided with submission rule display means for explaining the card submission rules beside the first point card and the second point card, and pamphlets, instruction manuals, etc. on which the submission rules are described are also placed there.

[0083] The number of markings of the first card designated date mark is in a form excluding a form (for example, doubling the number of markings of the normal shopping proof mark, tripling the number of markings of the normal shopping proof mark) where the number of markings of the first card designated date mark is twice the number of markings of the normal shopping proof mark applied or to be applied at the location where the normal shopping proof mark is applied. <C In addition, the number of markings of the first card designated date mark is a number of markings applied regardless of the number of markings of the normal shopping proof mark applied or to be applied at the location where the normal shopping proof mark is applied. In addition, the number of markings of the first card designated date mark is a form without providing a display or indication, rule explanation, etc. to the effect that the number of markings of the first card designated date mark is a multiple of the number of markings of the normal shopping proof mark (for example, double stamping, triple stamping, double date stamping, triple date stamping).

Example

[0084] In Example 2 of the present invention shown in FIG. 5, the main difference from Example 1 is that a point card 1b is formed with a bingo-style point card (second point card) as a bingo-style point card 17c (second point card). The main difference between the bingo-style point card 17c (second point card) and the bingo-style point card 17b is A second card shopping proof mark application location group part 33b is provided in a matrix form of three rows horizontally × three rows vertically to the right of the second card shopping proof mark application location group part 33a, displaying dates different from the dates displayed at the second card shopping proof mark application locations f1 to f9 of the second card shopping proof mark application location group part 33a, The shopping proof mark application locations of the second card shopping proof mark application location group part 33b are set as the second card shopping proof mark application locations f10 to f18, The second card purchase proof marking area f10 of the second card purchase proof marking area group 33b displays "7th (Thu)", the second card purchase proof marking area f12 displays "16th (Sat)", the second card purchase proof marking area f16 displays "21st (Thu)", the second card purchase proof marking area f18 displays "9th (Sat)", and the second card purchase proof marking areas f11, f13, f14, f15, and f17 display "FREE" (these are areas where a purchase proof mark has already been applied, and although the date of the specified purchase date is not displayed, these areas also function or are treated as areas where a purchase proof mark has already been applied, and this concept is the same in the present invention and other embodiments). The bingo point explanation section is designated as bingo point explanation section 35b, the number of times all bingos are achieved (all bingo, the number of times all rows are completed) is set to 16 bingos, and the relationship between the number of bingos and the number of points is as follows. 30 points for each bingo (exchangeable for a 30 yen gift certificate) Get 60 points for 2 bingos (exchangeable for a 60 yen gift certificate) Get 100 points for 3 bingos (exchangeable for a 100 yen gift certificate) Get 150 points for 4 bingos (exchangeable for a 150 yen gift certificate) 5 bingos earn you 160 points (exchangeable for a 160 yen gift certificate) 6 bingos earn you 220 points (exchangeable for a 220 yen gift certificate) Get 300 points for 7 bingo cards (exchangeable for a 300 yen gift certificate) 8 Bingos earns you 400 points (exchangeable for a 400 yen gift certificate) 9 Bingos earns 510 points (exchangeable for a 510 yen gift certificate) Get 650 points for 10 bingos (exchangeable for a 650 yen gift certificate) 11 bingo cards earn 770 points (exchangeable for a 770 yen gift certificate) 12 Bingos earns you 900 points (exchangeable for a 900 yen gift certificate) 13 Bingos earns you 1000 points (exchangeable for a 1000 yen gift certificate) 14 Bingos earns you 1200 points (exchangeable for a 1200 yen gift certificate) 15 Bingos earns 1350 points (exchangeable for a 1350 yen gift certificate) 16 bingo cards earn you 1500 points (exchangeable for a 1500 yen gift certificate)

[0085] It is also acceptable to display the date in all of the second card purchase proof marking locations f1 to f18, or to display the date in some of them (locations without a date displayed are treated as stamped), or to display multiple dates in one of the second card purchase proof marking locations, or to display a date different from the date displayed in the purchase proof marking location of the second card purchase proof marking location group 33a.

[0086] [Exchange value point determination format for regular marker + designated marker type card (17a)] The method for determining the exchange value points of the regular mark + designated date mark type card (17a) of Embodiment 1 is a marking method in which a number of regular shopping mark (10) or a number of regular shopping mark (10) and a first card designated date mark (11) corresponding to the purchase amount are attached one after another without any gaps to the shopping mark attachment locations (a1), (a2~a54) of the shopping mark attachment location group (4a), and the exchange value points are determined by the total number of regular shopping mark (10) (the number attached to the shopping mark attachment location group (4a)) and the number of first card designated date marks (11) (the number attached to the shopping mark attachment location group (4a) or the number attached to other locations). The parentheses are for ease of understanding and do not limit the technical concept of the exchange value point determination form to that alone. The technical concept of the exchange value point determination form for the regular marker + designated day marker type cards (17d), (17e)~, (17j) (first point card) of other embodiments is similar.

[0087] [Bingo-style point card (17b) exchange value point determination method] The exchange value point determination method for the bingo-type point card (17b) of the above embodiment 1 is as follows: The exchange value point determination method The symbols in parentheses are for ease of understanding and do not limit the technical concept of the exchange value point determination form to that alone. The technical concept behind the method for determining the exchange value points of the bingo-style point card 17c (second point card) in this embodiment 2 is similar. The display format for the second card-designated purchase date (e) at the second card purchase proof marking locations (f1), (f2) to (f9) may be either the date and the day of the week or either one (in this case, the date and day of the week).

[0088] Specific examples of a first point card with a first exchange value point determination form and a second point card whose determined point form differs from the first exchange value point determination form include a regular marker + designated day marker type card (17a) (first point card with a first exchange value point determination form) and a bingo type point card (17b) (second point card with a second exchange value point determination form), and the technical idea is that the first exchange value point determination form and the second exchange value point determination form are different forms. [Examples]

[0089] The main difference between Embodiment 3 of the present invention shown in Figure 6 and Embodiment 1 is that a point card 1c is formed by changing the normal marker + designated date marker type card (first point card) to a normal marker + designated date marker type card 17d (first point card). The main difference between the standard marker + designated date marker type card 17d (first point card) and the standard marker + designated date marker type card 17a (first point card) (Embodiment 1 of this application) is: The first card-designated shopping date display section 3b (calendar) is omitted, and therefore the first service-designated shopping date display section consists only of the first card-designated shopping date display section 3a. The first group of card purchase proof marking locations 4a is configured as the first group of card purchase proof marking locations 4b, which has 5 locations in the horizontal row (5 squares in this case), 11 locations in the vertical row (11 squares in this case), and a total of 55 locations (55 squares in this case) for purchase proof marking locations. The exchange value point acquisition mark count display unit 6b is set to display the number of acquired marks for 5, 10, 15, 20, 25, 30, 35, 40, 45, and 50 marks. The exchange value point display section is set as an exchange value point display section 5b, with values ​​of 20 yen (5 marks acquired), 50 yen (10 marks acquired), 80 yen (15 marks acquired), 130 yen (20 marks acquired), 210 yen (25 marks acquired), 330 yen (30 marks acquired), 500 yen (35 marks acquired), 730 yen (40 marks acquired), 1030 yen (45 marks acquired), and 1500 yen (50 marks acquired). The system is configured without the first service-designated shopping day explanation section 24 (first service-designated shopping day explanation section) and the bingo day mark explanation section 25 (second card-designated shopping explanation section). The rules explanation section, "(1) Wednesday Market is a day when there are no stamps (stamps will not be applied)." (2) The maximum amount of the shopping voucher is 1,500 yen. The maximum number of regular stamps is 55. (3) Rules for earning yen [The amount of shopping vouchers you receive will be determined by the total number of shopping stamps and +plus stamps collected.] Filling all the boxes in a row with stamps will grant you the right to win the shopping voucher in the rightmost box. For example, if the total number of stamps is 44, the shopping voucher amount earned will be 730 yen, corresponding to 40 stamps. Stamps No. 41, 42, 43, and 44 will be carried over to the following month as stamps No. 1, 2, 3, and 4 (the maximum number of stamps that can be carried over is 5). (4) The service voucher exchange date (the date on which the shopping voucher is issued) and the issuance of the card for the following month will be on the last day of the current month, and on the 1st, 2nd, and 3rd of the following month, a total of 4 days." This is the content of the rule explanation section 37a-2, which consists of the following statement: The key feature is that the confirmation entry section is configured as a confirmation entry section 7a-2, which includes a confirmation entry section 40 for entering the number of exchange value point acquisition marks for the exchange value point acquisition mark display 6b, which is used to enter the confirmed number of points (in this case, "○○ yen") in the confirmation number of points entry section 16 (making it easier to calculate the number of stamps to be carried over to the next month, which is to be entered in the next month's carryover stamp entry section 15 by subtracting the number of exchange value point acquisition marks from the total number of purchase certificate marks). The first point card 1c, which has a group of marking locations 4b for proof of purchase, is a regular mark + designated day mark type card. [Examples]

[0090] The main difference between Embodiment 4 of the present invention shown in Figure 7 and Embodiment 1 is that a point card 1d is formed by changing the normal marker + designated date marker type card (first point card) to a normal marker + designated date marker type card 17e (first point card). The main difference between the standard marker + designated date marker type card 17e (first point card) and the standard marker + designated date marker type card 17a (first point card) (Embodiment 1 of this application) is: The first card will not have a designated purchase date display section 3b (calendar). The first service-designated shopping date display section is a first card-designated shopping date display section 3d that does not have the first card-designated date marking areas c1 to c8 and the first card-designated date marking number entry section 13a. The group of purchase proof marking locations is defined as the first card purchase proof marking location group 4c, which has a configuration of 5 locations in the horizontal row (5 squares in this case), 11 locations in the vertical row (11 squares in this case), and a total of 55 purchase proof marking locations (55 squares in this case). The exchange value point acquisition mark count display unit 6c is set to display the number of acquired marks for 5, 10, 15, 20, 25, 30, 35, 40, 45, and 50 exchange value points. The exchange value point display section is set as an exchange value point display section 5c, with values ​​of 50 points (5 acquired marks), 100 points (10 acquired marks), 200 points (15 acquired marks), 350 points (20 acquired marks), 600 points (25 acquired marks), 900 points (30 acquired marks), 1300 points (35 acquired marks), 1800 points (40 acquired marks), 2400 points (45 acquired marks), and 3000 points (50 acquired marks). The confirmation entry section is set up as a confirmation entry section 7a-2, which includes a confirmation entry section 40 for entering the number of exchange value point acquisition marks for the exchange value point acquisition mark display 6b that has been acquired, and for entering the confirmed number of points (here, "○○ yen") in the confirmed number of points entry section 5b that has been acquired (making it easier to calculate the number of stamps to be carried over to the next month to be entered in the number of stamps to be carried over to the next month entry section 15 by subtracting the number of exchange value point acquisition marks from the total number of purchase certificate marks). The first service designation shopping day explanation section 24 and the bingo day marker explanation section 25 are omitted, and this is the key point. The first point card 1d, which has a group of marking locations 4c for proof of purchase, is a regular marking + designated marking type card.

[0091] An example of usage will be explained with reference to Figure 7. The stamping method involves stamping a regular purchase mark 10 (first card purchase mark) corresponding to the purchase amount at the purchase mark marking area of ​​the first card purchase marking area group section 4c, and if a purchase of a predetermined purchase amount (for example, the predetermined purchase amount is 1,000 yen or more) is made on the first card-designated purchase date b, the first card-designated date mark 11b is stamped at the purchase mark marking area following the stamped regular purchase mark 10 (first card purchase mark), and the first card-designated date mark 11b is stamped on the corresponding date or in the vicinity of the date on the first card-designated purchase date display section 3d. The number of marks to be entered in the section 40 for entering the number of marks for earning exchange value points is 45, and the exchange value points (points earned) to be entered in the section 16 for entering the number of confirmed points is 2400 yen. The first designated card date mark 11b is in the form of a plus sign inside a circle. [Examples]

[0092] The main difference between Embodiment 5 of the present invention shown in Figure 8 and Embodiment 1 is that a point card 1e is formed by changing the normal marker + designated date marker type card (first point card) to a normal marker + designated date marker type card 17f (first point card). The main difference between the standard marker + designated date marker type card 17f (first point card) and the standard marker + designated date marker type card 17a (first point card) (Embodiment 1 of this application) is: The first card will not have a designated purchase date display section 3b (calendar). The first service-designated shopping date display section 3e is configured such that below the first card-designated date marking entry section 13a, there is a normal shopping marking total entry section 12b for entering the number of normal shopping markings 10 (first card shopping markings) (total number), there is a shopping marking total entry section 14b for entering the total number of shopping markings, which is the sum of the number of normal shopping markings 10 (first card shopping markings) and the number of first card-designated date markings 11, and there is a first card-designated date marking location column Cb to the right of the first card-designated date marking location column Ca. The first service designation shopping day explanation section 24 and the bingo day marker explanation section 25 are omitted. The group of purchase proof marking locations is defined as the first card purchase proof marking location group 4d, which has a configuration of 10 locations in the horizontal row (10 squares in this case) and 6 locations in the vertical row (6 squares in this case), with a total of 60 purchase proof marking locations (60 squares in this case). The display unit for the number of exchange value points earned is set to an exchange value point earned mark display unit 6d, with the number of purchase proof marks set to 10, 20, 30, 40, and 50. The exchange value point display unit 5d displays 100 points (10 exchange value points earned), 350 points (20 exchange value points earned), 900 points (30 exchange value points earned), 1800 points (400 exchange value points earned), and 3000 points (50 exchange value points earned). The rule explanation section is configured such that, following the service voucher issuance date display section 23, there is a first service designated shopping day explanation section 30 which states, "On Stamp Plus days, if you make a purchase of 1,000 yen or more (excluding consumption tax) in the + stamp box, only one stamp will be added on that day," indicating that if you make a purchase on the first card designated shopping day b, in addition to the regular purchase proof mark 10 (first card purchase proof mark), the first card designated day mark 11 will be stamped. Following this, there is a regular purchase proof mark stamping rule explanation section 31 which explains the stamping rule for the regular purchase proof mark 10 (first card purchase proof mark), stating, "One stamp will be stamped for every 1,000 yen spent. For example, for a purchase of 3,800 yen, three stamps will be stamped." The first point card 1e, which has a group of marking locations 4d for proof of purchase, is a regular mark + designated day mark type card.

[0093] [First card-designated purchase date display section 3e] The first card-designated purchase date display section 3e is: The 4th (Mon), 18th (Mon), and 25th (Mon) of the first designated card shopping days b will be designated as "Days with 2 + Stamps" where two 11 stamps will be placed on the card, and all other days (1st (Mon), 11th (Mon), 14th (Thu), 22nd (Fri), and 28th (Thu)) will be designated as "Days with 1 + Stamp". For the first card-designated date marking location column Cb, the locations where the first card-designated date marking 11 is to be placed on the 1st (Mon), 11th (Mon), 14th (Thu), 22nd (Fri), and 28th (Thu) are marked with an "x" to indicate that the first card-designated date marking 11 cannot be placed on these locations. The first card-designated date marking locations corresponding to the 4th (Mon), 18th (Mon), and 25th (Mon) in column Cb of the first card-designated date marking location are left blank. All of the first designated date marking locations Ca on the first card will be left blank. When shopping on a "+2 stamps day," two first card-designated date markers 11 are placed: one in the first card-designated date marker location column Ca and one in the first card-designated date marker location column Cb, next to the first card-designated shopping date b. The above form is just one example, and there are some days on which three or more of the first designated card date stamps 11 are stamped when a purchase is made on the first designated card date b, or all of the first designated service purchase dates are stamped three or more times. There are various forms, such as days on which one, two, three or more of the first designated card date stamps 11 are stamped. [Examples]

[0094] The main difference between Embodiment 6 of the present invention shown in Figure 9 and Embodiment 5 is that, The key feature is that the exchange value point display section 5d and the exchange value point acquisition mark count display section 6d are arranged side by side at a distance from the first card purchase proof marking area group section 4d, forming a point card 1f that is a regular mark + designated mark type card 17g (first point card). The first point card 1f, which has a group of marking locations 4d for proof of purchase, is a mark-accumulation type point card. [Examples]

[0095] The main difference between Embodiment 7 of the present invention shown in Figure 10 and Embodiment 1 is that a point card 1g is formed by changing the normal marker + designated date marker type card (first point card) to a normal marker + designated date marker type card 17h (first point card).

[0096] [Regular marker + designated date marker type card 17h (first point card)] The regular mark + designated date mark type card 17h (first point card) has the following printed sections: regular purchase proof marking areas ab1 to ab55 in the shape of a yen, a section 3f for displaying the designated purchase date of the first card, a section 4e for the group of purchase proof marking areas of the first card, a section 5e for displaying the exchange value points, a section 6e for displaying the number of marks earned for exchange value points, a confirmation entry section 7a, and a rule explanation section 37c.

[0097] [Normally, marking locations on proof of purchase are ab1 to ab55] The usual purchase proof marking locations ab1 to ab55 (the first card purchase proof marking locations ab1 to ab55) are locations (including parts and sections) where one usual purchase proof mark 10 (the first card purchase proof mark) is attached, which is a purchase proof mark that proves that the purchase amount meets the prescribed amount conditions (prescribed purchase amount conditions). Here, sequential numbers from 1 to 55 are displayed in the form of a circle. The usual purchase confirmation marking locations ab1 to ab55 are for applying the usual purchase confirmation mark 10 (first card purchase confirmation mark) or the usual purchase confirmation mark 10 (first card purchase confirmation mark) and the first card designated date mark 11 in a horizontal direction without any gaps.

[0098] [First card designated purchase date display section 3f] The first card-designated purchase date display section 3f has a configuration in which multiple first card-designated date marking locations, which are places to attach (for example, stamp) the first card-designated date marking 11, are arranged side by side.

[0099] [First card purchase proof marking area group 4e] The first group of card purchase proof marking locations 4e is an arrangement or configuration in which the usual purchase proof marking locations ab1 to ab55 (first card purchase proof marking locations) are arranged horizontally in rows of 20 in the first and second rows, and in row of 15 in the third row. Normally, the purchase confirmation markers (number 10) are attached sequentially in numerical order. The first point card 1g, which has a group of marking locations 4e for proof of purchase, is a regular mark + designated day mark type card.

[0100] [Exchange Value Point Display Unit 5e] The exchange value point display unit 5e includes a first exchange value point 5e1, a second exchange value point 5e2, It consists of a third exchange value point 5e3, a fourth exchange value point 5e4, and a fifth exchange value point 5e5. The first exchange value point 5e1 represents an exchange value point of 100 points, The second exchange value point 5e2 represents an exchange value point of 350 points. The third exchange value point 5e3 displays an exchange value point of 900 points. The fourth exchange value point 5e4 displays an exchange value of 1800 points. The fifth exchange value point, 5e5, displays an exchange value of 3000 points. It has taken on that form.

[0101] [Display unit 6e for the number of marks indicating the acquisition of exchange value points] The exchange value point acquisition mark count display unit 6e is a group of first card purchase proof marking locations unit 4e, The usual purchase proof marking area ab10 (the first card purchase proof marking area) shows 10 purchase proof marks. The usual purchase proof marking area ab20 (the first card purchase proof marking area) shows 20 purchase proof markings. The usual purchase proof marking area ab30 (the first card purchase proof marking area) shows 30 purchase proof marks. The usual purchase proof marking area ab40 (the first card purchase proof marking area) shows 40 purchase proof markings. The usual purchase proof marking area ab50 (the first card purchase proof marking area) shows 50 purchase proof marks. It consists of these.

[0102] [Relationship between the exchange value point display unit 5e and the exchange value point acquisition mark display unit 6e] The association display format between the exchange value point display unit 5e and the exchange value point acquisition mark count display unit 6e is as follows: Above the usual purchase proof marking area ab10 (the first card purchase proof marking area), the first exchange value point 5e1 is provided in the form of a speech bubble frame that is provided in the form of a speech bubble from the usual purchase proof marking area ab10 (the first card purchase proof marking area), displaying "100 points". Above the regular purchase proof marking area ab20 (the first card purchase proof marking area), a second exchange value point 5e2 is provided in the form of a speech bubble frame extending from the regular purchase proof marking area ab20 (the first card purchase proof marking area), displaying "350 points". A third exchange value point 5e3 is provided above the regular purchase proof marking area ab30 (the first card purchase proof marking area), in the form of a speech bubble frame extending from the regular purchase proof marking area ab30 (the first card purchase proof marking area), displaying "900 points". A fourth exchange value point 5e4 is provided above the regular purchase proof marking area ab40 (the first card purchase proof marking area), in the form of a speech bubble frame extending from the regular purchase proof marking area ab40 (the first card purchase proof marking area), displaying "1800 points". A fifth exchange value point 5e5 is provided above the normal purchase proof marking area ab50 (the first card purchase proof marking area), in the form of a speech bubble frame extending from the normal purchase proof marking area ab50 (the first card purchase proof marking area), displaying "3000 points". The structure is as described above.

[0103] [First card designated purchase date display section 3f] The first card-designated shopping date display section 3f is a configuration in which the cells displaying the first card-designated shopping dates b1 to b8 are arranged or positioned side by side. The stamp for the first designated card date on the day of purchase can also be placed above the dates of the first designated card purchase dates b1 to b8.

[0104] [Aggregation Section 45] To the right of the purchase proof marking area ab55, there is a section 46 for recording the number of regular purchase proof marks 10 (first card purchase proof marks) to be added. To the right of the first card designated purchase date display section 3f, there is a section 47 for recording the number of first card designated date marks 11 to be added. To the right of that, there is a section 48 for recording the total number of purchase proof marks, which is the sum of the number of regular purchase proof marks 10 (first card purchase proof marks) and the number of first card designated date marks 11 to be added.

[0105] If the first designated card mark 11 is to be stamped in the first card purchase proof mark area 4e, it is best to stamp it immediately after the regular purchase proof mark 10 (first card purchase proof mark) has been stamped after the card has been used (see Figure 2). [Examples]

[0106] The main difference between Embodiment 8 of the present invention shown in Figure 11 and Embodiment 7 is that a point card 1h is formed by changing the normal marker + designated date marker type card (first point card) to a normal marker + designated date marker type card 17i (first point card).

[0107] [Regular mark + designated mark type card 17i (first point card)] The regular mark + designated date mark type card 17i (first point card) has the following printed sections: frameless (visible frameless / no boxes) regular purchase proof marking areas ac1~ac5, first card designated purchase date display area 3f, first card purchase proof marking area group area 4f, exchange value point display area 5f, exchange value point acquisition marking count display area 6f, confirmation entry area 7a, and rule explanation area 37c.

[0108] [Normally, marking locations for proof of purchase are ac1~ac55] The usual purchase confirmation marking locations (ac1~ac55) are the locations (including parts and sections) where one usual purchase confirmation mark 10 (the first card purchase confirmation mark) is attached, which serves as proof that the purchase amount meets the prescribed purchase amount conditions. Here, only sequential numbers from 1 to 55 are displayed.

[0109] [4f, Group of Marking Locations for the First Card Purchase Proof] The first group of card purchase proof marking locations 4f is an arrangement or configuration in which the usual purchase proof marking locations ac1 to ac55 (first card purchase proof marking locations) are arranged horizontally in rows of 20 in the first and second rows, and in row of 15 in the third row. The purchase confirmation markers should be placed in sequential order.

[0110] [Exchange Value Point Display Unit 5f] The exchange value point display unit 5f includes a first exchange value point 5f1, a second exchange value point 5f2, It consists of the third exchange value point 5f3, the fourth exchange value point 5f4, and the fifth exchange value point 5f5. The first exchange value point 5f1 displays an exchange value point of 100 points, The second exchange value point 5f2 displays an exchange value point of 350 points. The third exchange value point 5f3 displays an exchange value point of 900 points. The fourth exchange value point 5f4 displays an exchange value of 1800 points. The fifth exchange value point 5f5 displays an exchange value of 3000 points. It has taken on that form.

[0111] [6f: Display section for the number of marks indicating the acquisition of exchange value points] The exchange value point acquisition mark count display section 6f is the first card purchase proof marking area group section 4f, The usual purchase proof marking area ac10 (the first card purchase proof marking area) shows 10 purchase proof marks. The usual purchase proof marking area ac20 (the first card purchase proof marking area) shows 20 purchase proof markings. The usual purchase proof marking area ac30 (the first card purchase proof marking area) shows 30 purchase proof marks. The usual purchase proof marking area ac40 (the first card purchase proof marking area) shows 40 purchase proof markings. The usual purchase proof marking area ac50 (the first card purchase proof marking area) shows 50 purchase proof marks. It consists of these.

[0112] [Relationship between the exchange value point display unit 5f and the exchange value point acquisition mark display unit 6f] The association display format between the exchange value point display unit 5f and the exchange value point acquisition mark count display unit 6f is as follows: Normally, above the purchase proof marking area ac10 (the first card purchase proof marking area), the first exchange value point 5f1 is provided in the form of a large circular frame with "100 points" displayed inside, on the alignment line or positioning line of the purchase proof marking area. A second exchange value point 5f2 is provided above the usual purchase proof marking area ac20 (the first card purchase proof marking area), on the alignment line or positioning line of the purchase proof marking area, in the form of a large circular frame with "350 points" displayed inside. A third exchange value point 5f3 is provided above the usual purchase proof marking area ac30 (the first card purchase proof marking area), on the alignment line or positioning line of the purchase proof marking areas, in the form of a large circular frame with "900 points" displayed inside. A fourth exchange value point 5f4 is provided above the usual purchase proof marking area ac40 (the first card purchase proof marking area), on the alignment line or positioning line of the purchase proof marking areas, in the form of a large circular frame displaying "1800 points". A fifth exchange value point 5f5 is provided above the usual purchase proof marking area ac50 (the first card purchase proof marking area), on the alignment line or positioning line of the purchase proof marking areas, in the form of a large circular frame displaying "3000 points". The structure is as described above. The standard purchase confirmation mark 10 (first card purchase confirmation mark) is stamped sequentially without any gaps, starting from the standard purchase confirmation marking location ac1 (first card purchase confirmation marking location) in the group of first card purchase confirmation marking locations 4f. The first point card 1h, which has a group of marking locations 4f for proof of purchase, is a regular mark + designated day mark type card. [Examples]

[0113] The main difference between Embodiment 9 of the present invention shown in Figure 12 and Embodiment 5 is that the group of purchase proof marking locations is designated as the first card purchase proof marking location group 4g. The first card purchase proof marking area group 4g is a blank area with no sequential numbers assigned to the square frame / square-shaped purchase proof marking area group 4g. The sequential row number 50 is displayed at the top of the first card purchase proof marking area group 4g, and the sequential column number 51 is displayed on the left side of the first card purchase proof marking area group 4g. At the bottom is the first card designated purchase date display area 3b, which consists of the same squares, with the date of the first card designated purchase date b displayed in each square. In the first card-designated purchase date display section 3b, each cell displaying a date is a location for the first card-designated date mark, and the first card-designated date mark 11 is stamped above the date. A point card having a group of marking locations 4g for proof of purchase is a regular marking + designated marking type card. The display format of the first card-designated purchase date b in the first card-designated purchase date display section 3b may be a display format of date and day of the week or one of them (in this case, a display format of date and day of the week). [Examples]

[0114] The main difference between Embodiment 10 of the present invention shown in Figure 13 and Embodiment 8 is that the group of purchase proof marking locations is designated as the first card purchase proof marking location group 4h. The first group of marking locations for card purchase proof, section 4h, A sequential numbering section G is provided, in which the numbers g1 to g20, representing sequential numbers 1 to 20, are arranged horizontally in the first row, the numbers g21 to g40, representing sequential numbers 21 to 40, are arranged horizontally in the second row, and the numbers g41 to g55, representing sequential numbers 41 to 55, are arranged horizontally in the third row. Below the numbers g1 to g55, there are circular frames for marking the purchase confirmation, ad1 to ad55 (the first card purchase confirmation marking areas ad1 to ad55). The usual purchase confirmation marking locations ad1~ad9 (first card purchase confirmation marking locations), ad11~ad19, ad21~ad29 (first card purchase confirmation marking locations), ad31~ad39 (first card purchase confirmation marking locations), ad41~ad49 (first card purchase confirmation marking locations), and ad51~ad55 are blank circles. Normally, the purchase confirmation marking area ad10 (the first card purchase confirmation marking area) is a large circular frame with "100 points" displayed inside. Normally, the purchase confirmation marking area ad20 (the first card purchase confirmation marking area) is a large circular frame with "350 points" displayed inside. Normally, the purchase confirmation marking area ad30 (the first card purchase confirmation marking area) is a large circular frame with "900 points" displayed inside. Normally, the purchase confirmation marking area ad40 (the first card purchase confirmation marking area) is a large circular frame with "1800 points" displayed inside. Normally, the purchase confirmation marking area ad50 (the first card purchase confirmation marking area) is a large circular frame with "3000 points" displayed inside. The exchange value point display section 5f is formed by the following locations: ad10 (the location for marking the first card purchase proof), ad20 (the location for marking the first card purchase proof), ad30 (the location for marking the first card purchase proof), ad40 (the location for marking the first card purchase proof), and ad50 (the location for marking the first card purchase proof). At the item identification marking locations ad1 to ad55, the regular purchase identification mark 10 (first card purchase identification mark) or the regular purchase identification mark 10 (first card purchase identification mark) and the first card designated date mark 11 are applied one after another in a horizontal direction without any gaps. A point card having a group of marking locations 4h for the first card purchase proof is a regular marking + designated day marking type card. [Examples]

[0115] The main difference between Embodiment 11 of the present invention shown in Figure 14 and Embodiment 1 is that a point card 1i is formed using a normal marker + designated date marker type card (first point card) which is a normal marker + designated date marker type card 17j. The regular marker + designated day marker type card 17j (the first point card) is, In the above embodiment 1, the standard mark + designated date mark type card 17a (first point card) is configured without the first card designated purchase date display section 3a. Below the first card-designated shopping date display section 3a, there is a first card-designated date mark entry section 13c for recording the total number of first card-designated date marks. The first card-designated shopping date display section 3b (calendar) is configured to stamp a heart-shaped first card-designated shopping date mark 11c on the first card-designated shopping date b (the day on which "★ST+" is displayed), and the customer or store is instructed to enter the total number of first card-designated shopping date marks in the first card-designated shopping date mark entry section 13c.

[0116] The date display (date location / date section) cells (number cells 1, 4, 11, 14, 18, 22, 25, 28) for the first card-designated shopping date b (the day on which "★ST+" is displayed) in the first card-designated shopping date display section 3b (calendar) are the first card-designated date marking locations cb1 to cb8.

[0117] Furthermore, the final entry section is designated as a final entry section 7b, consisting of a section 14 for recording the total number of purchase certificate marks, a section 16 for recording the number of confirmed points, and a section 15 for recording the number of stamps carried over to the next month.

[0118] [Examples of usage] The first designated date stamp 11c (which can be the same as the usual purchase confirmation stamp 10) is stamped in six locations: cb2, cb3, cb4, cb6, cb7, and cb8, which are the first designated date stamps on the card. The regular purchase proof mark 10 (first card purchase proof mark) is stamped on the regular purchase proof marking areas a1 to a43 (first card purchase proof marking areas) of the group of areas 4a of the first card purchase proof marking area. After the card has been used, the first designated card stamp 11c is stamped in the six usual purchase proof marking locations a44~a49 (the first card purchase proof marking locations). Normally, the total number of stamps for the purchase confirmation mark 10 (first card purchase confirmation mark) and the number of stamps for the first card designated date mark 11c, which is 49, is entered in the purchase confirmation mark total entry section 14. The number of purchase confirmation marks that earn points is the 48th mark, which is before the 49th mark. Therefore, the exchange value points for the 48th mark is 1000 points, and 1000 of these 1000 points is entered in the purchase confirmation mark total entry section 16. The total number of stamps is 49, and the number of stamps used to prove purchases that earn points is 48. This difference of 1 stamp is recorded in the stamps carried over to the next month entry section 15 as (49-48=1). The first point card 1i, which has a group of marking locations 4a for proof of purchase, is a regular mark + designated day mark type card. [Examples]

[0119] The embodiment 12 of the present invention shown in Figure 15 shows a first card purchase proof marking area group 4i, 4j which has a different form from the purchase proof marking area group shown in embodiments 1 to 11. [First card purchase proof marking area group 4i] (a) The first group of card purchase proof marking locations 4i shown in the figure is: Three first card purchase verification marking locations are arranged or placed in the first row, each consisting of three squares displaying sequential numbers 1 through 3. In the second row, four first card purchase verification marking locations are arranged or placed, each consisting of four squares displaying sequential numbers from 4 to 7. In the third row, five first card purchase verification marking locations are arranged or placed, each consisting of five squares displaying sequential numbers from 8 to 12. Six first card purchase proof marking locations are arranged or placed in the fourth row, each consisting of six squares displaying sequential numbers from 13 to 18. In the fifth row, seven first card purchase verification marking locations are arranged or placed, each consisting of seven squares displaying sequential numbers from 19 to 25. In the sixth row, eight first card purchase proof marking locations are arranged or placed, each consisting of eight squares displaying sequential numbers from 26 to 33. In the 7th row, nine first card purchase proof marking locations are arranged or placed, each consisting of nine squares displaying sequential numbers from 34 to 42. This configuration consists of 10 squares in the 8th row, each displaying a sequential number from 43 to 51, forming a first-type card purchase proof marking area. A point card having a first card purchase proof marking area 4i is a regular marking + designated day marking type card.

[0120] The numbers in the right-hand vertical column of the first card purchase proof marking area 4i (3, 7, 12, 18, 25, 33, 42, 51) form the exchange value point acquisition marking display area 6h. To the right of the exchange value point acquisition indicator display section 6h, there is an exchange value point display section 5g which displays the exchange value points (5 points, 10 points, 300 points, 500 points, 900 points, 1400 points, 2000 points, 3000 points) that are acquired for the numbers in the right vertical column (3, 7, 12, 18, 25, 33, 42, 51).

[0121] [First card purchase proof marking area group 4j] (b) The form of the first card purchase proof marking area 4j shown in the figure is: In the first row, ten squares are arranged or placed in a column, each displaying a sequential number from 1 to 10, to serve as the first purchase certificate marking location. In the second row, nine first purchase certificate marking locations are arranged or placed, each consisting of nine squares displaying sequential numbers from 11 to 19. In the third row, eight first purchase certificate marking locations are arranged or placed, each consisting of eight squares displaying sequential numbers from 20 to 27. In the fourth row, seven first purchase certificate marking locations are arranged or placed, each consisting of seven squares displaying sequential numbers from 28 to 34. Six first purchase certificate marking locations are arranged or placed in the fifth row, each consisting of six squares displaying sequential numbers from 35 to 40. In the sixth row, five first purchase certificate marking locations are arranged or placed, each consisting of five squares displaying sequential numbers from 41 to 45. This configuration consists of five squares in the seventh row, each displaying a sequential number from 46 to 50, forming the first type of purchase confirmation marking area, arranged or positioned accordingly. A point card having a group of marking locations 4j for proof of purchase is a regular marking + designated marking type card.

[0122] The numbers (10, 19, 27, 34, 40, 45, 50) in the right-hand vertical column of the first card purchase proof marking area 4i form the exchange value point acquisition mark display area 6i. To the right of the exchange value point acquisition indicator display section 6i, there is an exchange value point display section 5h that displays the exchange value points (200 points, 500 points, 800 points, 1000 points, 1500 points, 2000 points, 3000 points) that are acquired for the numbers in the rightmost vertical column (10, 19, 27, 34, 40, 45, 50). [Examples]

[0123] The embodiment 13 of the present invention shown in Figure 16 is a method 53 for providing point cards realized by the point cards of embodiments 1 to 12, and it has a configuration that includes the following steps. A method for providing a point card (for example, a point card 1a of Embodiment 1 (having a regular mark + designated day mark type card 17a (first point card) on the front and a bingo type point card 17b (first point card) on the back)) having a group of purchase mark locations arranged or positioned, which are locations where purchase mark (for example, a mark made by imprinting an impression such as a stamp, seal or seal, a mark made by printing, a mark made by attaching a sticker, etc.) is placed to prove that the purchase amount meets a predetermined purchase amount condition (for example, a purchase amount of 1,000 yen or more), and an exchange value point is defined, which is the number of points that can be exchanged for something of value (for example, a shopping voucher, discount voucher, gift certificate, service voucher, travel voucher, event admission ticket, prize, the product itself, etc.) has a purchase mark, which is the number of points that can be exchanged for something of value (for example, a shopping voucher, discount voucher, gift certificate, service voucher, travel voucher, event admission ticket, prize, the product itself, etc.) has a purchase mark, which is the number of purchase mark locations that are placed on the purchase mark locations according to the purchase amount, The point card is The card has a first card purchase mark group section (for example, a purchase mark group section 4a) which is an arrangement or placement of first card purchase mark locations (for example, normal purchase mark locations a1 to a54 (first card purchase mark locations a1 to a54)) which are locations (including parts and sections) where the purchase mark is to be placed, and in addition to the number of normal purchase mark 10 (first card purchase mark) that is to be placed according to the purchase amount on the day the purchase was made, the card has a first card mark which is an additional purchase mark that is to be placed if the day the purchase was made is a specially designated day. A first point card 55 (for example, a regular mark + designated date mark type card 17a) is displayed on the surface of the card base 2 (the surface of the card 2a), and a first card designated shopping date display section 3a is provided which displays multiple first card designated shopping dates b (for example, first card designated shopping dates b1 to b8) which are specially designated dates on which a fixed date mark 11 is attached, and the exchange value point determination form is the relationship between the number of first card purchase proof marks shown in the exchange value point acquisition mark count display section 6a and the exchange value points shown in the exchange value point display section 5a), A second point card 56 (for example, a bingo-style point card 17b) has a second group of card purchase mark locations 33a, in which the second group of card purchase mark locations f1 to f9, which are the locations (including parts and sections) where the purchase mark locations are attached, are arranged or placed in a 3x3 matrix configuration (a configuration in which bingo is formed by the purchase mark locations), and the exchange value point determination configuration is the second exchange value point determination configuration (for example, a predetermined number of points is determined by the number of bingos formed by the second group of card purchase mark locations 33a), and <step1> A point card presentation step in which the store presents both the first point card 55 (for example, a regular marker + designated day marker type card 17a) and the second point card 56 (for example, a bingo type point card 17b) to the customer, <step2> The system includes a selection step in which the customer selects either the first point card 55 or the second point card 55. This is a method for providing point cards that creates a point service environment or shopping environment in which a first customer group using the first point card 55 and a second customer group using the second point card 56 are mixed together.

[0124] or A method for providing a point card (for example, point card 1a of Embodiment 1) having a group of purchase proof marking locations arranged or positioned, which are locations for attaching purchase proof marks (for example, marks made by stamps, seals, or other imprints, marks made by printing, marks made by attaching stickers, etc.) that prove that the purchase amount meets predetermined purchase amount conditions, and a set of exchange value points is determined, which are the number of points that can be exchanged for something of value (for example, shopping vouchers, discount vouchers, gift certificates, service vouchers, travel vouchers, event tickets, prizes, the product itself, etc.), and a number of purchase proof marks corresponding to the purchase amount are attached to the purchase proof marking locations, The point card is The card has a first card purchase mark group section (for example, a purchase mark group section 4a) which is an arrangement or placement of first card purchase mark locations (for example, normal purchase mark locations a1 to a54 (first card purchase mark locations a1 to a54)) which are locations (including parts and sections) where the purchase mark is to be placed, and in addition to the number of normal purchase mark locations 10 (first card purchase mark locations) which are to be placed according to the purchase amount on the day the purchase was made, a first card designated date mark 11 is added which is an additional purchase mark which is to be placed if the day the purchase was made is a specially designated date, and the card has a first card purchase mark group section (for example, a purchase mark group section 4a) which is an arrangement or placement of first card purchase mark locations (for example, normal purchase mark locations a1 to a54 (first card purchase mark locations a1 to a54)) which is an additional purchase mark which is to be placed if the day the purchase was made is a specially designated date, A first service designated shopping date display section (e.g., first card designated shopping date display section 3a) is provided which displays multiple first card designated shopping dates b (e.g., first card designated shopping dates b1 to b8), and the exchange value point determination form is the first exchange value point determination form (e.g., the relationship between the number of shopping proof marks shown in the exchange value point acquisition mark count display section 6a and the exchange value points shown in the exchange value point display section 5a), and a first point card 55 (e.g., normal mark + designated date mark type card 17a) is displayed on the surface of the card 2 (the surface of the card 2a), A second point card 56 (for example, a bingo-style point card 17b) has a second group of card purchase proof mark locations (for example, a second group of card purchase proof mark locations 33a) in which the second group of card purchase proof mark locations f1 to f9, which are the locations (including parts and sections) where the purchase proof mark is to be placed, are arranged or placed in a 3x3 matrix configuration (a configuration in which a bingo is formed by the purchase proof mark), and the exchange value point determination configuration is the second exchange value point determination configuration (for example, a predetermined number of points is determined by the number of bingos formed by the normal purchase proof mark 10 (first card purchase proof mark) placed on the second group of card purchase proof mark locations 33a), and <step1> A point card presentation step in which the store presents both the first point card 55 and the second point card 55 to the customer, <step2> A selection step in which the customer selects either the first point card 55 or the second point card 56, (a point service environment or shopping environment is formed in which a first customer group using the first point card 55 and a second customer group using the second point card 56 are mixed.) <step3> A method for providing point cards, comprising: an exchange value point determination step of determining the first exchange value points for each first point card 55 of each first customer; determining the second exchange value points for each second point card 56 of each second customer; or determining the exchange value points for any one of these.

[0125] [Stores that offer both a first and second point card] The method of providing the point cards described above is implemented by a store 57 that has a first point card 55 (for example, a regular marker + designated day marker type card 17a) and a second point card 56 (for example, a bingo type point card 17b). Store 57 is A first point card placement unit is provided, which is arranged so that the first point card 55 can be obtained directly or indirectly by the customer (for example, by a store employee handing it to the customer) (for example, arrangement in which it is stored in a placed container or a hanging container, arrangement in which it is stored in a card issuing device that issues tickets, arrangement in which it is placed directly on a table, arrangement in which it is stored in a card issuing device that issues tickets for the first point card, and arrangement in which it is printed and issued by a card issuing device that prints and issues tickets for the first point card), The configuration includes a second point card placement unit that is arranged so that the second point card 56 can be obtained directly or indirectly by the customer (for example, by a store employee handing it to the customer) (for example, arrangement in which it is stored in a placed container or a hanging container, arrangement in which it is stored in a card issuing device that issues tickets, arrangement in which it is placed directly on a table, arrangement in which it is stored in a card issuing device that issues the stored first point card, and arrangement in which it is printed and issued by a card issuing device that prints and issues the first point card). [Examples]

[0126] In Embodiment 14 of the present invention shown in Figures 17-32, the point service provision system 110 has the following configuration. A server 110a having a selection request information transmission unit 116, a response information receiving unit 117, a service confirmation unit 118, a first point service processing unit 111, and a second point service processing unit 130, It consists of an electronic terminal 81 operated by the customer (for example, a smartphone with a touch display) and a cash register 71 having a receipt issuing means 67, or either one of them.

[0127] The connection between server 110a and electronic terminal 81 is as follows, for example: Server 110a and electronic terminal 81 are connected via a communication network INT (for example, the Internet), and data (information) is sent, received, and exchanged over the communication network INT. For example, server 110a sends the URL of a web page (a document published on the internet (when connected, the point service information of the embodiment of the present invention is displayed as screen information on the display)) to electronic terminal 81 via SMS (short message) using the electronic terminal 81's phone number, and the customer receives the web page information (point service information) in their browser by clicking the URL or a button linked to the URL displayed on electronic terminal 81. o de den Displayed on the child terminal 81's screen for viewing and data exchange (sending and receiving), For example, web applications used in a web browser (which do not require installation and do not add an app icon to the home screen) allow for browsing and data exchange. For example, a mobile app (mobile application) for dedicated data exchange with server 110a is downloaded to the electronic terminal 81, the mobile app icon (mobile icon) is registered and displayed on the display, the mobile app is launched by clicking the mobile icon on the display, and data is exchanged by operating the mobile app (mobile app display screen) on the display. And so on.

[0128] The first point service processing unit 111, the electronic terminal 81, and the receipt issuing means 67 form the first point service provision system 63 (see Figure 19). The second point service processing unit 130, the electronic terminal 81, and the cash register 71 form a second point service provision system 129 (see Figure 29).

[0129] Figures 19-24 show the first point service provision system 63, and Figure 24 shows the point service provision method 100 realized by the first point service provision system 63, which has the configuration described below.

[0130] [First point service provision system 63] [Preface] For each purchase transaction, the first service purchase electronic certification mark 10b (star-shaped in Figure 20) and the first service purchase electronic certification mark 10c (circular in Figure 23) are assigned to purchases exceeding a predetermined purchase amount (for example, the predetermined purchase amount is 1,000 yen or more). Here, if the purchase amount exceeds 1,000 yen but is 1,999 yen or less, one electronic certification mark is assigned (stamped); if the purchase amount exceeds 2,000 yen but is 2,999 yen or less, two marks are assigned; and if the purchase amount exceeds 3,000 yen... The system is such that 3 items are given for purchases of 3,999 yen or less, and n items are given for purchases exceeding n,000 yen but not exceeding n,999 yen. The first service shopping electronic certificate mark 10b is sequentially assigned to each of the serial number locations 90k in the serial number arrangement section 90 (first service shopping electronic certificate mark attachment location group section), where the serial numbers 1 to 55 are displayed.

[0131] Furthermore, on the screen of the display 81a of the electronic terminal 81 (see Figure 20), the number of first service shopping electronic certification marks 10b corresponding to the purchase amount (here, one electronic stamp for every 1000 yen exceeding the purchase amount) are attached (assigned) in sequential order on the serial number of the serial number arrangement section 90 (group of first service shopping electronic certification marking locations section), and the first service designated shopping date display section 75c is provided with multiple locations (here, 8 locations) of the first service designated date electronic certification marking location 75di, where the date of the designated shopping date is displayed, and the first service designated date electronic certification mark The date of the first designated service shopping date (75a1~75a8), which is the designated shopping date, is displayed in the same location as the attachment location 75di. If a purchase of a predetermined amount (for example, the predetermined purchase amount is 1000 yen or more) is made on a date indicated by the first designated service shopping date (75a1~75a8), a first designated service date electronic certification mark 11d (here, in the form of a circle with a plus sign inside) is attached to that date, in addition to the number of first service shopping electronic certification marks 10b attached to the serial number arrangement section 90 (first service shopping electronic certification mark attachment location group section). The display in the first service designation shopping date display section 75c and the first service designation date electronic certificate marking section 75di may show the date and / or the day of the week (in this case, the date and / or the day of the week).

[0132] Based on the total number of the first service shopping electronic certificate marks 10b and the first service designated date electronic certificate marks 11d, the exchange value points (in this case, the amount of the gift certificate displayed in the exchange value point arrangement section 91, ranging from 50 yen (50 points of the same number) to 3000 yen (3000 points of the same number) are determined.

[0133] If the serial number arrangement section 90 (group of locations for marking the first service purchase electronic certificate) is not to be marked (assigned) on the serial number, the first service designation date electronic certificate mark to be marked (assigned) on the first service designation date electronic certificate location 75di may be the same mark as the first service purchase electronic certificate mark 10b.

[0134] Alternatively, the system may be configured such that the first service designation date electronic certificate marking location 75di is not provided (however, the first service designation date shopping dates 75a1 to 75a8 for which the first service designation date electronic certificate marking location 11d is not electronically stamped are displayed), and the serial numbers in the serial number arrangement section 90 (first service shopping electronic certificate marking location group section) are assigned a first service designation date electronic certificate marking location 11d with a different impression form than that of the first service shopping electronic certificate marking location 10b, in addition to the number of first service shopping electronic certificate marking locations 10b are assigned to the serial numbers that do not have the first service shopping electronic certificate marking location 10b. Alternatively, a first service designation date electronic certificate marking location 75di having first service designation shopping dates 75a1 to 75a8 may be provided, and in addition to the number of first service shopping electronic certificate marks 10b attached to the serial numbers of the serial number arrangement section 90 (first service shopping electronic certificate marking location group section), a first service designation date electronic certificate marking location 11d with a different impression form from that of the first service shopping electronic certificate marking location 10b may be attached (assigned) to the serial numbers that do not have the first service shopping electronic certificate marking location 10b, and the first service designation date electronic certificate marking location 75di may also be attached (assigned) to the first service designation date electronic certificate marking location 75di. In these electronic seal application forms (application forms), the arrangement or method of application of the first service purchase electronic certificate mark 10b and the first service designation date electronic certificate mark 11d in the serial number arrangement section 90 (first service purchase electronic certificate mark application location group section) is as follows: (a) A mixed form in which the first service designated date electronic certification mark 11d is applied after the first service shopping electronic certification mark 10b is applied after the shopping payment (see Figures 20 and 23), (i) A mixed form in which the first service designated date electronic certificate mark 11d is applied after the purchase payment, followed by the application of the first service purchase electronic certificate mark 10b (see Figures 20 and 23). (c) A form in which the seal impressions are not mixed, that is, a form in which the group of first service designation date electronic certificate marks 11d, which is the first service designation date electronic certificate mark group (information of the first service designation date electronic certificate mark group = information of the first service designation date electronic certificate mark number 11Ni), is placed or attached after (see Figure 22) or before (here, after) the group of first service designation date electronic certificate marks 11d, which is the first service designation date electronic certificate mark group (information of the first service designation date electronic certificate mark group = information of the first service designation date electronic certificate mark number 11Ni). In any arrangement or configuration of the stamp impressions, the total number of the first service shopping electronic certificate marks 10b and the first service designated date electronic certificate marks 11d can be visually confirmed at a glance by the display in the serial number arrangement section 90 (the group of locations for the first service shopping electronic certificate marks), and the points (amount of gift certificates earned) can be visually confirmed at a glance. This strengthens awareness of shopping amount targets for earning points and shopping on designated shopping days, and encourages awareness of planning shopping activities accordingly.

[0135] The system has a serial number arrangement section 90 (group of first service purchase electronic certificate marking locations) which has multiple serial number locations (90k) (first service purchase electronic certificate marking locations) arranged or arranged in a sequence, where the first service purchase electronic certificate marking location 10b is attached. At the serial number location (90k) (location for attaching the first service purchase electronic certificate mark), the first service purchase electronic certificate mark 10b and the first service designated date electronic certificate mark 11d, which has a different impression form from the first service purchase electronic certificate mark 10b and is attached when a purchase is made on a specially designated date, the first service designated purchase date (75a1~75a8), are attached in this manner. The first service purchase electronic certificate mark 10b attached to the serial number location (90k) (the location for attaching the first service purchase electronic certificate mark) forms a first service purchase electronic certificate mark group (information of the first service purchase electronic certificate mark group = information on the number of first service purchase electronic certificate marks 10Ni), which is a group of the first service purchase electronic certificate marks 10b arranged in a sequence, and the first service designation date electronic certificate mark 11d attached to the serial number location (90k) (the location for attaching the first service purchase electronic certificate mark) forms a first service designation date electronic certificate mark group (information of the first service designation date electronic certificate mark group = information on the number of first service designation date electronic certificate marks 11Ni), The first group of electronic certificate markers for service purchases and the first group of electronic certificate markers for service designation dates are positioned either behind or before one of the other groups, and are arranged without leaving a space for the serial number (90k) (the location for the first electronic certificate marker for service purchases) (see Figure 22). For example, as shown in Figure 22, the first service purchase electronic certificate mark group (first service purchase electronic certificate mark number information 10Ni) is followed by the first service designation date electronic certificate mark group (first service designation date electronic certificate mark number information 11Ni) in a sequential arrangement without any gaps in the numbering. hand Therefore, the number of electronic certificate marks for the first service purchase (28 in this case), the number of electronic certificate marks for the first service designated date (4 in this case), and the total number of marks (32 in this case) can be quickly and easily seen simply by looking at the serial number arrangement section 90 (group section of electronic certificate marks for the first service purchase). In Figure 22, the first service designation date electronic certification mark 11d is simply represented as a circular line mark, thereby making the sequential number of the location where the first service designation date electronic certification mark 11d is attached visible.

[0136] In Figure 20, the first service designation date electronic certificate marking location 75di in the first service designation date display section 75c is above (same position and location as) the dates of the first service designation date shopping dates 75a1 to 75a8. However, it is also possible to provide a first service designation date electronic certificate marking location 75di consisting of a frame (used in the embodiment of the present invention with the same meaning as "square," "measuring box," or "column") next to the dates of the first service designation date shopping dates 75a1 to 75a8 for attaching (assigning) the first service designation date electronic certificate marking location 75di (for example, the electronic display of the first card designation date shopping date display section 3a in Figure 1). Alternatively, the empty space next to the dates of the first service designation date shopping dates 75a1 to 75a8 may be designated as the first service designation date electronic certificate marking location 75di, and the first service designation date electronic certificate marking location 11d may be attached to this empty space.

[0137] The first point service provision system 63 implements the point card service realized by the normal mark + designated mark type card 17e of Embodiment 4 using an electronic processing system. It can also be said that the first point service provision system 63 is composed of a first point service processing unit 111, a cash register 71, and an electronic terminal 81.

[0138] [Configuration of the first point service provision system 63] A registered customer information registration unit 72 stores registered customer identification information 72d, which is information for identifying and specifying a customer, A customer identification information reading device 65 (for example, a magnetic card reader, an IC card reader, an optical barcode / QR code reader, a wireless signal reader) reads customer identification information 64d from the customer identification information medium 64, A registered customer identification unit 73 identifies a customer by comparing customer identification information 64d with registered customer identification information 72d, A first service shopping electronic certificate mark assignment unit 74 instructs the assignment of first service shopping electronic certificate mark count information 74d for each transaction, which is information about the number of first service shopping electronic certificate marks 10b assigned to a predetermined purchase amount for each purchase transaction (for example, a predetermined purchase amount of 1000 yen or more), and transmits said information to the first service shopping electronic certificate mark total count information storage unit 77. The point unfulfilled amount creation unit 88 notifies the display information generation unit 83 of the amount of money for which points were not earned, and when the unfulfilled amount of the first service purchase electronic certificate mark 10b reaches a predetermined purchase amount (for example, a predetermined purchase amount of 1000 yen), it transmits an electronic certificate mark assignment instruction 88in to the first service purchase electronic certificate mark assignment unit 74 (this process may be omitted), A designated shopping date storage unit 75 stores multiple designated shopping dates (here, the first designated shopping dates 75a1 to 75a8) specified within a service provision period set by the store (for example, a usage period of 25 days, a one-month period from the first day to the last day of the month, or a usage period from the first day to the last day of the month), The first service designation date electronic certificate marking unit 76 assigns a first service designation date electronic certificate marking 11d, which has a different marking form (electronic seal form) from the first service purchase electronic certificate marking 10b and is assigned separately from the number of first service purchase electronic certificate markings 10b, to the serial number arrangement unit 90 and the date of the first service designation date electronic certificate marking location 75di. A first service purchase electronic certificate total number information storage unit 77 calculates and stores the first service purchase electronic certificate total number information 77d, which is the total number information of the first service purchase electronic certificate number information 74d for each transaction, A first service designation date electronic certificate mark count information storage unit 78 calculates and stores the total number of first service designation date electronic certificate marks 78d, which is the sum of the number of first service designation date electronic certificate marks 11d assigned by the first service designation date electronic certificate mark assignment unit 76 for each accounting, and An electronic certificate total calculation unit 79 calculates the total number of electronic certificates information 79d, which is the total number of electronic certificates, based on the total number of electronic certificates for the first service purchase information 77d and the total number of electronic certificates for the first service designated date information 78d, A total number of electronic certification marks information storage unit 80 that stores the total number of electronic certification marks information 79d, An electronic terminal 81 (for example, a smartphone) operated by the customer, A cash register 71 (for example, a cash register) is equipped with a customer identification information reading device 65, a receipt issuing means 67, and an information transmission unit 68. An exchange value point registration unit 82 has registered exchange value point information 82d, which is information about exchange value points (the number of points that can be exchanged for something of value (for example, shopping vouchers, discount vouchers, gift certificates, service vouchers, travel vouchers, event tickets, prizes, goods, etc.)) which is determined (confirmed) by the total number of electronic certification marks (total number of electronic certification marks information 79d), (here, the item of value is a gift certificate, and the exchange value points are the same number as the monetary value of the gift certificate), The next month carryover electronic certificate mark count information output unit 87 outputs next month carryover electronic certificate mark count information 87d (corresponding to the number of stamps carried over in billions of months in Figure 21), which is information on the number of electronic certificate marks of the first service purchase electronic certificate mark 10b that will be carried over to the next month. A storage unit 86 for the number of electronic certificate marks carried over to the next month stores the information 87d for the number of electronic certificate marks carried over to the next month, The exchange value point confirmation unit 93 confirms and outputs the confirmed exchange value point information 93da, which is information about the exchange value points (for example, service voucher acquisition points in Figure 21: 900 points) acquired with the total number of electronic certification marks information 79d (total number of electronic stamps: for example, 32 in Figure 21), and the service voucher amount information 93db, which is information about the amount of the acquired service voucher (a 900 yen gift certificate in Figure 21), The display information generation unit 83 comprises an electronic terminal display information generation unit 83a that generates electronic terminal display information 81d, which is information (data) to be displayed on the display 81a of the electronic terminal 81, and a receipt display information generation unit 83b that generates receipt display information 67d, which is information (data) to be printed and displayed on the receipt 67re by the receipt issuing means 67, or a display information generation unit 83 that comprises either of the display information generation units, A display information transmission unit 84 transmits to the receipt issuing means 67 and / or the electronic terminal 81 the total number of electronic certificate marks for the first service purchase 77d, the total number of electronic certificate marks for the first service designated date 78d, the total number of electronic certificate marks 79d, the information of the designated purchase date (all information, some information, or at least the information for the next designated purchase date) which is the first service designated purchase date information 75d, and the amount of points not achieved 88d, The system comprises a customer shopping information storage unit 70 having a registered customer information storage unit 72, a first service purchase total number electronic certificate mark information storage unit 77, a first service designated date electronic certificate mark number information storage unit 78, and a total number electronic certificate mark information storage unit 80 for each customer, Once a customer is identified, the registered customer identification unit 73 issues an electronic certification mark assignment instruction 73i to the customer shopping information storage unit 70 to assign the first service shopping electronic certification mark 10b and the first service designated date electronic certification mark 11d. The customer shopping information storage unit 70 stores the shopping information 71d, which includes the shopping date and shopping amount acquired by the cash register 71, linked to the customer identification information 64d. The shopping information 71d is then transmitted to the first service shopping electronic certification mark assignment unit 74, the first service designated date electronic certification mark assignment unit 76, and the designated shopping date storage unit 75. The first service shopping electronic certification mark assignment unit 74 then assigns the electronic certification mark according to the shopping amount. The first service purchase electronic certificate mark count information 74d for each transaction, which is information on the number of first service purchase electronic certificate marks, is stored in the first service purchase electronic certificate mark total count information storage unit 77, the designated purchase date storage unit 75 informs the first service designated date electronic certificate mark assignment unit 76 whether or not the purchase date is a designated purchase date, and if the purchase date is a designated purchase date, the first service designated date electronic certificate mark assignment unit 76 stores the first service designated date electronic certificate mark count information 76d, which is information on a predetermined number of first service designated date electronic certificate marks 11d, in the first service designated date electronic certificate mark count information storage unit 78. The display information generation unit 83 generates electronic terminal display information 81d to be displayed on the display of the electronic terminal 81 based on all or part of the following information: the first service designated shopping date information 75d, the total number of first service shopping electronic certificate marks information 77d, the total number of first service designated electronic certificate marks information 78d, the total number of electronic certificate marks information 79d, the exchange value point information 82d, the number of electronic certificate marks carried over to the next month information 87d, the confirmed exchange value point information 93da, and the service voucher amount information 93db, and generates receipt display information 67d to be printed and displayed on the receipt 67re issued by the receipt issuing means 67. The point service provision system has the configuration described above.

[0139] Customer electronic devices can include, for example, smartphones, tablets, and personal computers. Furthermore, customer identification information media 64 include identification means for electronic terminals such as smartphones (individual identification number, telephone number, name, facial image, fingerprint, etc.), biometric authentication such as the customer's face (facial recognition) and the customer's fingerprint (fingerprint recognition), media displaying QR codes, media displaying barcodes, magnetic recording media, IC recording media, etc. The first point service provision system 63 comprises a first point service processing unit 111 with components other than the electronic terminal 81 and the cash register 71.

[0140] [Example of customer electronic terminal screen display format in the first point service provision system 63] Figures 20-23 show examples of display formats in which electronic terminal display information 81d is displayed on the display 81a of the electronic terminal 81. Here, a portion of the receipt display information 67d is printed in a format that is almost identical to that of the electronic terminal display information 81d. However, it is also possible to make the display format of the serial number arrangement section 90 (the section for marking the first service purchase electronic certificate) almost identical, while using different display formats for other parts.

[0141] [Examples of display formats on a screen] A serial number arrangement section 90 (a group of locations for marking the first service purchase electronic certificate) is provided, which displays serial numbers from 1 to 55 and is arranged in a 5x11 grid. The number of exchange value point acquisition marks 92 is indicated by the number in the rightmost vertical column to the right of the serial number arrangement section 90 (a group of locations for marking the first service purchase electronic certificate), and the first service purchase electronic certificate marks 10b are attached to serial numbers 5, 10, 15, 20, 25, 30, 35, 40, 45, and 50. The only condition for acquiring exchange value points is the amount of the gift certificates arranged in the exchange value point arrangement section 91. The exchange value points (displayed in amounts of 50 yen, 100 yen...3000 yen) are displayed in a vertical column in the exchange value point arrangement section 91, and the number of exchange value point acquisition indicators 92 and the amount displayed in the exchange value point arrangement section 91 constitute the exchange value point information 82d. Below the serial number arrangement section 90 (the section for marking the electronic certificate marking locations for the first service purchase), the electronic certificate marking location 75di for the first service designation date is displayed. Below the electronic certificate marking location 75di on the first service designation date, the information on the number of electronic certificate marks carried over to the next month 87d is displayed (here, it is displayed as "Carryover Stamp to Next Month"), The serial number arrangement section 90 (the group of locations for attaching the first service purchase electronic certificate mark) is configured such that the first service purchase electronic certificate mark 10b corresponding to the purchase amount is attached to the serial numbers in numerical order without any gaps. In the first service designation date electronic certificate marking location 75di (first service designation shopping dates 75a1~75a8), dates on which no purchase was made are marked with a double strikethrough, and dates on which a purchase was made are marked with the first service designation date electronic certificate marking 11d. The total number of electronic certificate marks 10b for the first service purchase is the total number of electronic certificate marks for the first service purchase information 77d (displayed as "Total number of regular stamps" on the screen), The total number of electronic certificate marks 11d for the first service designation date at the electronic certificate marking location 75di for the first service designation date is the total number of electronic certificate marks for the first service designation date information 78d (displayed as "Total number of plus stamps" on the screen). In the serial number arrangement section 90 (group of locations for the first service purchase electronic certificate marking), the sum of the total number of first service purchase electronic certificate marks 10b and the total number of first service designation date electronic certificate marks 11d is the total electronic certificate marking information 79d (displayed as "total stamp count" on the screen). Additionally, the last serial number to which the first service purchase electronic certificate marking 10b or the first service designation date electronic certificate marking 11d was assigned (number 32 in Figure 20) is also the total electronic certificate marking information 79d.

[0142] The forms in which the first service designation date electronic certification mark 11d is applied include (a) a form in which the first service designation date electronic certification mark 11d is applied regardless of the purchase amount, or (b) a form in which the first service designation date electronic certification mark 11d is applied when a purchase of a predetermined amount or more (for example, a predetermined purchase amount of 1,000 yen or more) is made. In this embodiment, form (b) is used. It would also be good to title the electronic certificate marking location 75di for the first service designation date "Plus Stamp Day". The display of the total number of electronic certification marks information 79d could be, for example, "Total number of stamps: 32 stamps." It would also be good to display the information 87d, which is the number of electronic certificate stamps carried over to the next month, as, for example, "Number of stamps carried over: 2 stamps". [Display format of Figure 21] The difference lies in the addition of the following information to the display format shown in Figure 20. (a) Total number of regular stamps: 28 (b) Total number of plus stamps: 4 (c) Total number of stamps: 32 (d) Points earned from service vouchers: 900 points (e) Gift certificate worth 900 yen (f) Number of stamps carried over: 2 points (g) Amount not yet reached the required points: 540 yen The display in (a) above is the total number of service purchase electronic certificate marks information 77d, The display in (b) above is the total number of electronic certification marks for the first service designation date, 78d. The above (c) is the total number of electronic certification marks information 79d. The above (d) indicates the confirmed exchange value point information 93da. The above (e) is the service voucher amount information 93db, The above (f) indicates the number of electronic certificate marks carried over to the next month, 87d. The above (g) is information 88d regarding the amount of points that have not yet been achieved.

[0143] [Display format in Figure 22] In the display configuration shown in Figure 21, the marking display configuration for marking the first service purchase electronic certificate mark 10b and the first service designation date electronic certificate mark 11d in the serial number arrangement section 90 (first service purchase electronic certificate marking location group section) is such that the first service designation date electronic certificate mark 11d (the number of the first service designation date electronic certificate mark total information 78d) is always displayed after the first service purchase electronic certificate mark 10b group (the number of the first service purchase electronic certificate mark total information 77d). This display format allows the total number of stamps (total number of purchase certification marks), which is the sum of the first service purchase electronic certification mark 10b and the first service designated date electronic certification mark 11d, to be visually confirmed at a glance by looking at the display of the purchase certification mark group. In addition, the number of the first service purchase electronic certification mark 10b and the first service designated date electronic certification mark 11d can also be visually confirmed at a glance by looking at the display of the purchase certification mark group.

[0144] [Display format of Figure 23] The first screen 94 and the second screen 95 can be switched between and displayed. The first screen 94 is a display configuration shown in Figure 21, in which the serial number arrangement section 90 (the group of marking locations for the first service purchase electronic certificate) and the exchange value point information 82d are absent. The second screen 95, in the display configuration shown in Figure 21, has the first service purchase electronic certificate mark as a circular mark 10c containing the purchase date, and the first service designation date electronic certificate mark as a first service designation date electronic certificate mark 11e consisting of a part where the date is displayed and a circular part with the character "+" located outside that part. The first screen 94 is provided with a point field display button 96 for displaying the second screen 95, and the second screen 95 is provided with a previous screen return button 97 for returning to the first screen, thus forming a screen display mode with the above configuration. The forms in which the first service designation date electronic certification mark 11e is attached include a form in which the first service designation date electronic certification mark 11e is attached regardless of the purchase amount, or a form in which the first service designation date electronic certification mark 11e is attached when a purchase of a predetermined purchase amount (for example, a predetermined purchase amount of 1,000 yen or more) is made.

[0145] [100 Methods for Providing Point Services (See Figure 24)] The first point service provision system 63 (see Figure 17) implements a point service provision method 100 having the steps (processing steps, processing procedures) shown in Figure 24. <step1> A customer identification information reading step in which the customer identification information reading device 65 reads customer identification information 64d from the customer identification information medium 64, <step2> In the customer identification step, the registered customer identification unit 73 compares the customer identification information 64d with the registered customer identification information 72d that is pre-stored (registered / stored) in the registered customer information registration unit 72 to identify the customer. <step3> Once the customer is identified, the registered customer identification unit 73 issues an electronic certificate mark assignment instruction 73i to the customer shopping information storage unit 70 to assign the first service purchase electronic certificate mark 10b and the first service designated date electronic certificate mark 11d. <step4> A shopping information transmission step in which the customer shopping information storage unit 70 transmits (notifies) the shopping information 71d acquired by the cash register 71 to the first service shopping electronic certification marking unit 74, the first service designated date electronic certification marking unit 76, and the designated shopping date storage unit 75. <step5> An electronic certificate marking step is to assign a first service shopping electronic certificate marking 10b based on the shopping information 71d, and if there is an instruction 88in to assign an electronic certificate marking, to assign a first service shopping electronic certificate marking 10b, and to assign a first service designated date electronic certificate marking 11d based on the first service designated shopping date information 75d. <step6> A first service purchase electronic certificate mark count information storage step, which stores in the first service purchase electronic certificate mark total count information storage unit 77 information, which is the total number of first service purchase electronic certificate marks 10b that the first service purchase electronic certificate mark assignment unit 74 has assigned for each transaction, and the first service purchase electronic certificate mark count information storage unit 77 information, or stores in the first service purchase electronic certificate mark count information storage unit 77 information, which is the total number of first service purchase electronic certificate marks 10b that the first service purchase electronic certificate mark assignment unit 74 has assigned for each transaction, or stores in the first service purchase electronic certificate mark count information storage unit 77 information, either the first service purchase electronic certificate mark count information 74d for each transaction or the first service purchase electronic certificate mark total count information 77d. <step7> A first service designation date electronic certificate mark number storage step, which involves calculating and storing in the first service designation date electronic certificate mark number storage unit 78 information the number of first service designation date electronic certificate marks 11d assigned by the first service designation date electronic certificate mark assignment unit 76, and the total number of first service designation date electronic certificate marks 78d, which is the sum of those numbers, or storing either the first service designation date electronic certificate mark number information 76d or the first service designation date electronic certificate mark total number information 78d. <step8> In the electronic certificate mark total calculation unit 79, based on the first service purchase electronic certificate mark total count information 77d and the first service designation date electronic certificate mark total count information 78d, the electronic certificate mark total count information 79d (for example, displayed as "Total Stamp Count") is calculated, which is the sum of the total number of first service purchase electronic certificate marks 10a and the total number of first service designation date electronic certificate marks 11d. <step9> A total number of electronic certification marks information storage step, in which the total number of electronic certification marks information 79d is stored in the total number of electronic certification marks information storage unit 80. <step10> In the next month carryover electronic certificate mark count information output unit 87, the number of first service purchase electronic certificate marks 10b to be carried over to the next month is determined and the information of that is the next month carryover electronic certificate mark count information 87d is output in a carryover electronic certificate mark count information output step (this process may be unnecessary (omitted)), <step11> A carryover electronic certificate total number information storage step, in which the carryover electronic certificate number information 87d is stored in the carryover electronic certificate number information storage unit 86. <step12> In the exchange value point determination unit 93, the determined exchange value point information 93da, which is the exchange value point information in the total number of electronic certification marks information 79d, and the acquired service voucher amount information 93db (here, the determined exchange value point information 93da and the service voucher amount information 93db are the same number and identical (number of points = amount)) are determined and output in the exchange value point determination output step. <step13> In the electronic terminal display information generation unit 83a, electronic terminal display information 81d, which is information (data) to be displayed on the screen of the electronic terminal 81, is generated, and in the receipt display information generation unit 83b, receipt display information 67d, which is information (data) to be printed and displayed on the receipt 67re by the receipt issuing means 67, is generated, or a display information generation step is performed to generate either one of the display information. <step14> The display information transmission unit 84 includes a purchase-by-purchase information transmission step in which it transmits to the receipt issuing means 67 and the electronic terminal 81 the total number of electronic certificate marks for the first service purchase 77d, the total number of electronic certificate marks for the first service designated date 78d, the total number of electronic certificate marks 79d, and the information of the designated purchase date (all information, some information, or at least information for the next designated purchase date), which is the first service designated purchase date information 75d, after the purchase is settled (after the purchase amount for each purchase is determined). The display information generation unit 83 generates either the electronic terminal display information 81d to be displayed on the display 81a of the electronic terminal 81, or the receipt display information 67d to be printed on the receipt 67re by the receipt issuing means 67, based on the first service designated shopping date information 75d, the total number of electronic certificate marks for the first service shopping information 77d, the total number of electronic certificate marks for the first service designated date information 78d, the total number of electronic certificate marks 79d, the exchange value point information 82d, the number of electronic certificate marks carried over to the next month information 87d, the confirmed exchange value point information 93da, and the service voucher amount information 93db, or any one of the above information. A method for providing a point service in which the aforementioned designated shopping days are set to multiple days within the aforementioned service provision period.

[0146] [Method of providing the point service] Furthermore, from a technical standpoint perspective, this point service provision method involves the following steps: A first service shopping electronic certificate mark is awarded, which is a point awarded for a predetermined purchase amount, and The first service designated date electronic certificate mark is issued when the customer meets the condition that they have made a purchase of a specified amount (for example, a specified purchase amount of 1000 yen or more) on a designated shopping day within a service provision period set by the store (for example, a period of 25 days, from the first day to the last day of the month), and the customer has made a purchase of a specified amount (for example, a specified purchase amount of 1000 yen or more), and the first service designated date electronic certificate mark is issued separately from the number of first service shopping electronic certificate marks 10b, and The system includes a step of calculating the total number of electronic certification marks, which calculates the sum of the total number of electronic certification marks 10b for the first service purchase and the total number of electronic certification marks 11d for the first service designated date. A method for providing a point service, characterized in that multiple designated shopping days are set within the service provision period.

[0147] For setting multiple days within the service provision period for the designated shopping day, the following are recommended: 3, 4, 5, 6, 7, 8, 3 or more days (including 3), 4 or more days (including 4), 5 or more days (including 5), 6 or more days (including 6), 7 or more days (including 7), 8 or more days (including 8), 3-4 days, 3-5 days, 3-6 days, 4-6 days, 4-7 days, 4-8 days, 4-10 days, or 4-12 days.

[0148] [Method of providing the point service] Alternatively, a point service could be provided using the following steps: A first service shopping electronic certificate mark granting step, which grants a first service shopping electronic certificate mark 10b, which is a shopping certificate mark that is granted (attached) to a predetermined shopping amount, The first service shopping electronic certificate number information storage step involves storing the first service shopping electronic certificate number information 74d per transaction, which is information on the number of first service shopping electronic certificate marks 10b assigned (number of items given) per transaction (per purchase), in the first service shopping electronic certificate number information storage unit 77. The first service designated date electronic certificate mark is issued when the conditions are met that a purchase was made on a designated shopping day specified within a service provision period set by the store (for example, a period of 25 days or a period of 1 month), or when a purchase of a specified amount (for example, a specified purchase amount of 1,000 yen or more) is made on said designated day, and the purchase of the first service designated date electronic certificate mark is issued separately from the first service purchase electronic certificate mark 10b. A first service designation date electronic certificate mark number information storage step, which stores first service designation date electronic certificate mark number information 76d, which is information on the number of first service designation date electronic certificate marks 11d, in the first service designation date electronic certificate mark number information storage unit 78, A step to calculate the total number of electronic certificates, which is the total number of electronic certificates, based on the total number of electronic certificates for the first service purchase, which is the total number of electronic certificates for the first service purchase, which is the total number of electronic certificates for the first service purchase, which is the total number of electronic certificates for the first service designation date The total number of electronic certification marks information storage step involves storing the total number of electronic certification marks information 79d in the total number of electronic certification marks information storage unit 80, The system includes a display information generation step which generates electronic terminal...

Claims

1. A first point card having multiple locations for attaching a first card purchase proof mark (for example, a regular purchase proof mark (10)) which is a mark that proves that a purchase has been made, wherein the way in which the first card purchase proof mark (for example, a regular purchase proof mark (10)) is attached to the first card purchase proof mark attachment locations is the first card purchase proof mark attachment method, and the point accrual method is the first point accrual method, A second point card is provided which has multiple second card purchase proof mark attachment locations (f) for which a second card purchase proof mark (32), which is a mark that proves that a purchase has been made, is attached in a manner that is the second card purchase proof mark attachment manner, and the point accrual manner is the second point accrual manner, A store comprising: a point card display unit where both the first point card and the second point card are arranged in a manner that allows them to be presented to the customer, and where the customer can directly or indirectly select and acquire either the first point card or the second point card (for example, by having a store employee hand the customer the point card selected by the customer from the first point card or the second point card); The first card purchase proof marking method is a different purchase proof marking method from the second card purchase proof marking method, and the first point awarding method is a different point awarding method from the second point awarding method, or the point awarding method and the purchase proof marking method are different awarding methods. (a) The first card purchase proof mark (for example, the regular purchase proof mark (10)) is, for example, a stamped or affixed sticker. (i) The first card purchase proof marking area may be, for example, a single square or circular box, a pattern, or a color. (c) The first point card is, for example, a regular marker + designated day marker type card (17a, 17d to 17j), (e) The date and / or day of the second card-designated purchase date (e) are displayed on all or part of the second card purchase marking area (f), (e) The second card purchase proof mark (32) is, for example, a stamped or affixed sticker. (c) The second card purchase proof marking area (f) may be, for example, a single square or circular box, a pattern, or a color. (k) The second point card is, for example, a bingo-style point card (17b, 17c) in which the second card purchase proof marking area (f) is arranged or placed in a 3x3 matrix table format, and one row in which all of the vertical, horizontal, and diagonal columns of the second card purchase proof marking (32) are filled constitutes one bingo. (c) The point card placement area may be, for example, a placement where a store employee presents the first point card and the second point card placed in the store to the customer and hands the customer the point card of their choice, allowing for indirect acquisition; a placement where the point card is stored in a placed or hanging container and the customer can directly acquire it from there; a placement where a card issuing device is provided and the customer can directly acquire the card by operating the card issuing device; or a placement where the point card is placed on a table and the customer can directly acquire it from there. (k) The first point awarding method is, for example, a point awarding method in which points are awarded based on the number of the first card purchase proof marks (for example, the regular purchase proof marks (10)) applied, (c) The second point awarding method is, for example, a point awarding method in which points are awarded based on the arrangement of the second card purchase proof marks (32) in the second card purchase proof marking location (f), (c) The first card purchase proof marking method is a method in which, regardless of the date of purchase, if the purchase amount is a predetermined purchase amount (for example, a predetermined purchase amount of 1,000 yen or more), a number of the first card purchase proof marks (for example, normal purchase proof marks (10)) corresponding to the purchase amount are attached. (c) The second card purchase proof marking method is a method in which, for example, when a purchase of a predetermined purchase amount (for example, a predetermined purchase amount of 1,000 yen or more) is made on a second card designated purchase date (e), the second card purchase proof marking location (f) displays the date and day of the week of the second card designated purchase date (e), or either of them, and the second card purchase proof marking method is placed thereon. The aforementioned first point card is, The first card purchase marking location is a location indicated by a single box on which the first card purchase marking (for example, a regular purchase marking (10)) is applied. This configuration has a first group of card purchase proof marking locations (4a to 4j) in which multiple of the first card purchase proof marking locations are arranged or positioned in multiple rows × multiple columns, The first card purchase proof marking area is marked with a number of the first card purchase proof marks (for example, a regular purchase proof mark (10)) corresponding to the purchase amount (for example, 1 mark for 1,000 yen to 1,999 yen, 2 marks for 2,000 yen to 2,999 yen, 3 marks for 3,000 yen to 3,999 yen, and n marks for n,000 yen to n,999 yen), in sequence. A first card-designated shopping date display section (3a to 3f) is provided, which displays multiple first card-designated shopping dates (b), which are specially designated dates. The first card-designated shopping date display section (3a to 3f) is configured such that, when a purchase is made on the first card-designated shopping date (b), a first card-designated date marking location (c) is provided, in addition to the number of first card-designated date marks (for example, regular purchase marks (10)) that are attached to the first card-designated date marking location, a first card-designated date marking location (11, 11b, 11c) which is a purchase marking location. The first designated card date marking location (c) is located in a different location from the first card purchase proof marking location. The second point card mentioned above is, A second group of card purchase proof marking locations (33a, 33b) is provided, in which a plurality of the second card purchase proof marking locations (f) are arranged or positioned in a matrix table form of two rows horizontally and two rows vertically or more. The second card purchase proof marking method is a method of marking a purchase where, when a purchase is made on the second card-designated purchase date (e) displayed at the second card purchase proof marking location (f), the second card purchase proof marking location (f) displays the date and / or day of the week of the second card-designated purchase date (e) on which the purchase was made, and the second card purchase proof marking location (f) displays either the date and / or the day of the week. The second point awarding method is a method in which points are awarded according to the number of bingos that are completed, when all of the second card purchase proof marks (32) attached to the second card purchase proof marking area (f) are filled in vertically, horizontally, or diagonally, one row is considered a bingo. (a) The first card purchase marking location is, for example, the usual purchase marking location (a), (i) The first card designation mark (11, 11b, 11c) is, for example, a stamp or a sticker, (c) The first designated date marking location on the card (c) may be, for example, a single square or circular square, a pattern, or a color. A store characterized by the following features.

2. A selection request information display step, which displays selection request information on the display of a communication-enabled electronic terminal (e.g., a smartphone) used by a customer, instructing or requesting the customer to select either a first point service or a second point service, A response information receiving step, which includes receiving response information that is a response to the selection request information from the electronic terminal, The system includes a selection service information transmission step which transmits either first point service information, which is information about the first point service, or second point service information, which is information about the second point service, to the electronic terminal, in accordance with the selection indicated in the response information. The first point accrual method, which is the point accrual method of the first point service described above, is a different point accrual method from the second point accrual method, which is the point accrual method of the second point service described above. The first point awarding method described above is a point awarding method in which points (for example, the same number as the amount of the gift certificate) that can be exchanged for gift certificates are awarded according to the number of first service shopping electronic certification marks (10b, 10c) corresponding to the purchase amount, The second point awarding method described above is: For example, a matrix table-like group of second service purchase electronic certificate marking locations (134a) is provided, in which all or part of the grid (for example, the second service purchase electronic certificate marking locations (134ec1 to 134ec4, 134ec6 to 134ec8)) displays the date and / or the day of the week of the second service designated purchase date (133a) (for example, the second service designated purchase date (133a1 to 133a8)), When a purchase is made on the second designated service purchase day (133a), the second service purchase electronic certificate mark (140a) is applied to the box (for example, the second service purchase electronic certificate marking location (134ec1 to 134ec4, 134ec6 to 134ec8)) that displays the date and / or the day of the week, The second service shopping electronic certificate mark (140a) is defined as a bingo when all rows (vertical, horizontal, or diagonal) are filled, and points are awarded based on the number of bingos. The area where the second service purchase electronic certificate marking area (134a) and the area where the boxes (for example, the second service purchase electronic certificate marking areas (134ec1 to 134ec4, 134ec6 to 134ec8)) are displayed is the screen of the display. The first point service information is information provided in a location separate from the first service designated shopping date display unit, which displays multiple first service designated shopping dates that are specially designated dates, and the first service shopping electronic certificate marking location group unit, which has multiple first service shopping electronic certificate marking locations arranged or arranged in multiple locations, where the first service shopping electronic certificate marking locations (10b, 10c) that prove that a purchase has been made are attached. The location where the first service-designated shopping date is displayed is the screen of the display, The first service-designated shopping date display unit is provided with a first service-designated date electronic certificate marking location (75di) where, when a purchase is made on the first service-designated shopping date, a first service-designated date electronic certificate marking location (11d, 11e) is attached, which is a different number of electronic certificate marks from the first service-designated shopping electronic certificate marking location (10b, 10c). The display format of the first point service information on the display is a display format having a group of marking locations for the first service purchase electronic certificate and a display section for the first service designated purchase date. The first service purchase electronic certificate marking location is marked with a number of the first service purchase electronic certificate marks (10b, 10c) corresponding to the purchase amount (for example, 1 mark for 1,000 yen to 1,999 yen, 2 marks for 2,000 yen to 2,999 yen, 3 marks for 3,000 yen to 3,999 yen, and n marks for n,000 yen to n,999 yen), in sequence. The display format of the second point service information on the display is a display format having a second service shopping electronic certification mark group section (134a) in which the second service shopping electronic certification mark locations, which are locations where a second service shopping electronic certification mark (140a) that proves that a purchase has been made is attached, are arranged or placed in a matrix table format of 2 rows horizontally and 2 rows or more (a format in which points are awarded according to the number of bingos achieved by the second service shopping electronic certification mark (140a) (for example, one bingo is achieved when all of the second service shopping electronic certification marks (140a) are filled in vertical, horizontal, or diagonal columns)), (a) The first service purchase electronic certificate marking location is, for example, a serial number location (90k) where serial numbers 1 to 55 are displayed, (i) The first service purchase electronic certificate marking area group is, for example, a serial number arrangement section (90) in which serial numbers 1 to 55 are arranged, (c) The first designated service shopping date is, for example, a first designated service shopping date (75a1 to 75a8) consisting of a date, (e) The second service purchase electronic certificate marking location is, for example, a second service purchase electronic certificate marking location (134ec1 to 134ec4, 134ec6 to 134ec8) which is an individual cell arranged in a matrix table form to form the second service purchase electronic certificate marking location group (134a), (e) The first service-designated shopping date display unit is, for example, in a form in which the first service-designated shopping dates (75a1 to 75a8) are arranged. A method for providing a point service, characterized by the following features.

3. A selection request information display step, which displays selection request information on the display of a communication-enabled electronic terminal (e.g., a smartphone) used by a customer, which presents, instructs or requests the customer to select either a first point service or a second point service, A response information receiving step, which includes receiving response information that is a response to the selection request information from the electronic terminal, The system includes a selection service information transmission step which transmits either first point service information, which is information about the first point service, or second point service information, which is information about the second point service, to the electronic terminal, in accordance with the selection indicated in the response information. The first point accrual method, which is the point accrual method of the first point service described above, is a different point accrual method from the second point accrual method, which is the point accrual method of the second point service described above. The first point awarding method described above is a point awarding method in which points (for example, the same number as the amount of the gift certificate) that can be exchanged for gift certificates are awarded according to the number of first service shopping electronic certification marks (10b, 10c) corresponding to the purchase amount, The second point awarding method described above is: For example, a matrix table-like group of second service purchase electronic certificate marking locations (134a) is provided, in which all or part of the grid (for example, the second service purchase electronic certificate marking locations (134ec1 to 134ec4, 134ec6 to 134ec8)) displays the date and / or the day of the week of the second service designated purchase date (133a) (for example, the second service designated purchase date (133a1 to 133a8)), When a purchase is made on the second designated service purchase day (133a), the second service purchase electronic certificate mark (140a) is applied to the box (for example, the second service purchase electronic certificate marking location (134ec1 to 134ec4, 134ec6 to 134ec8)) that displays the date and / or the day of the week, The second service shopping electronic certificate mark (140a) is defined as a bingo when all rows (vertical, horizontal, or diagonal) are filled, and points are awarded based on the number of bingos. The area where the second service purchase electronic certificate marking area (134a) and the area where the boxes (for example, the second service purchase electronic certificate marking areas (134ec1 to 134ec4, 134ec6 to 134ec8)) are displayed is the screen of the display. The first service purchase electronic certificate marking area is a group of first service purchase electronic certificate marking areas, which are locations where the first service purchase electronic certificate marking areas (10b, 10c) are attached, and the first service purchase electronic certificate marking area is a group of first service purchase electronic certificate marking areas arranged in a plurality of rows. The area where the first service purchase electronic certificate marking area and the group of first service purchase electronic certificate marking areas are displayed is the screen of the display. The area for marking the first service purchase electronic certificate on the screen of the display is marked with the first service purchase electronic certificate (10b, 10c) and the first service designated date electronic certificate (11d, 11e), which has a different impression shape from the first service purchase electronic certificate (10b, 10c) that is marked when a purchase is made on a first service designated purchase day, which is a specially designated date. The first service purchase electronic certificate marks (10b, 10c) attached to the first service purchase electronic certificate marking location are arranged in a manner that forms a first service purchase electronic certificate marking group, which is a group of the first service purchase electronic certificate marks (10b, 10c) arranged in a continuous line, and the first service designation date electronic certificate marks (11d, 11e) attached to the first service purchase electronic certificate marking location are arranged in a manner that forms a first service designation date electronic certificate marking group, which is a group of the first service designation date electronic certificate marks (11d, 11e) arranged in a continuous line, The first group of electronic certificate markers for service purchases and the first group of electronic certificate markers for designated service dates are positioned behind or in front of either group, and are arranged side by side without leaving any gaps for the placement of the first electronic certificate markers for service purchases. (a) The first service purchase electronic certificate marking location is, for example, a serial number location (90k) where serial numbers 1 to 55 are displayed, (i) The first service purchase electronic certificate marking area group is, for example, a serial number arrangement section (90) in which serial numbers 1 to 55 are arranged, (c) The first designated service shopping date is, for example, a first designated service shopping date (75a1 to 75a8) consisting of a date. A method for providing a point service, characterized by the following features.

4. A point service provision system comprising: a server that provides at least a first point service in which the point accrual method is a first point accrual method and a second point service in which the point accrual method is a second point accrual method different from the first point accrual method; a communicable electronic terminal having a display (e.g., a smartphone) used by a customer making a purchase; and a communication network (e.g., the Internet) that connects or communicates the server and the electronic terminal, The aforementioned server, A selection request information transmission unit transmits selection request information in a form displayed on the display, which presents, instructs, or requests the user to select either the first point service or the second point service. A response information receiving unit that receives response information which is information in response to the selection request information from the electronic terminal, The system includes a selection service information transmission unit that transmits to the electronic terminal the first point service information, which is the information of the first point service indicated in the response information, or the second point service information, which is the information of the second point service. (a) The first point accrual method, which is the point accrual method of the first point service, is a different point accrual method from the second point accrual method, which is the point accrual method of the second point service. (i) The first point awarding method is a point awarding method in which points (for example, the same number as the amount of the gift certificate) that can be exchanged for gift certificates are awarded based on a first service shopping electronic certification mark (10b, 10c) that is attached according to the purchase amount, (c) The second point awarding method is: For example, a matrix table-like group of second service purchase electronic certificate marking locations (134a) is provided, in which all or part of the grid (for example, the second service purchase electronic certificate marking locations (134ec1 to 134ec4, 134ec6 to 134ec8)) displays the date and / or the day of the week of the second service designated purchase date (133a) (for example, the second service designated purchase date (133a1 to 133a8)), When a purchase is made on the second designated service shopping day (133a) (for example, the second designated service shopping day (133a1 to 133a8)), an electronic certification mark (for example, the second service shopping electronic certification mark (140a)) is attached to the box (for example, the second service shopping electronic certification mark attachment area (134ec1 to 134ec4, 134ec6 to 134ec8)) that displays the date and / or the day of the week of the second designated service shopping day (133a) (for example, the second designated service shopping day (133a1 to 133a8)), The second service shopping electronic certificate mark (140a) is defined as a bingo when all rows (vertical, horizontal, or diagonal) are filled, and points are awarded based on the number of bingos. The area where the second service purchase electronic certificate marking area (134a) and the area where the boxes (for example, the second service purchase electronic certificate marking areas (134ec1 to 134ec4, 134ec6 to 134ec8)) are displayed is the screen of the display. The first point service information is information provided in a location separate from the first service shopping electronic certification marking location group section, which consists of a group of first service shopping electronic certification marking locations, where the first service shopping electronic certification markings (10b, 10c) that prove a purchase has been made are attached to the first service shopping electronic certification marking location section, which displays multiple first service shopping designated shopping dates, which are specially designated dates. The first service-designated shopping date display unit is provided with a first service-designated date electronic certificate marking location (75di) where, when a purchase is made on the first service-designated shopping date, a first service-designated date electronic certificate marking location (11d, 11e) is attached, which is a different number of electronic certificate marks from the first service-designated shopping electronic certificate marking location (10b, 10c). The display format of the first point service information on the display is a display format having a group of marking locations for the first service purchase electronic certificate and a display section for the first service designated purchase date. The first service purchase electronic certificate marking location is marked with a number of the first service purchase electronic certificate marks (10b, 10c) corresponding to the purchase amount (for example, 1 mark for 1,000 yen to 1,999 yen, 2 marks for 2,000 yen to 2,999 yen, 3 marks for 3,000 yen to 3,999 yen, and n marks for n,000 yen to n,999 yen), in sequence. The display format of the second point service information on the display is a display format having a second service shopping electronic certification mark group section (134a) in which the second service shopping electronic certification mark placement locations, which are locations where the second service shopping electronic certification mark (140a), which is an electronic certification mark that proves that a purchase has been made, is placed, are arranged or placed in a matrix format of 2 rows horizontally x 2 rows or more (a format in which points are awarded according to the number of bingos achieved by the second service shopping electronic certification mark (140a) (for example, one bingo is achieved when all of the second service shopping electronic certification marks (140a) are filled in vertically, horizontally, or diagonally)), (a) The first service purchase electronic certificate marking location is, for example, a serial number location (90k) where serial numbers 1 to 55 are displayed, (i) The first service purchase electronic certificate marking area group is, for example, a serial number arrangement section (90) which arranges serial numbers from 1 to 55, (c) If the first designated shopping date for the service is displayed as multiple days, for example, the first designated shopping date for the service (75a1 to 75a8), (e) The second service purchase electronic certificate marking location is, for example, a second service purchase electronic certificate marking location (134ec1 to 134ec4, 134ec6 to 134ec8) which is an individual cell arranged in a matrix table form to form the second service purchase electronic certificate marking location group (134a), A point service provision system characterized by the following features.

5. A point service provision system comprising: a server that provides at least a first point service in which the point accrual method is a first point accrual method and a second point service in which the point accrual method is a second point accrual method different from the first point accrual method; a communication-enabled electronic terminal having a display (e.g., a smartphone) used by a customer making a purchase; and a communication network (e.g., the Internet) that connects or communicates the server and the electronic terminal, The aforementioned server, A selection request information transmission unit transmits selection request information in a form displayed on the display, which presents, instructs, or requests the user to select either the first point service or the second point service. A response information receiving unit that receives response information which is information in response to the selection request information from the electronic terminal, The system includes a selection service information transmission unit that transmits to the electronic terminal the first point service information, which is the information of the first point service indicated in the response information, or the second point service information, which is the information of the second point service. (a) The first point accrual method, which is the point accrual method of the first point service, is a different point accrual method from the second point accrual method, which is the point accrual method of the second point service. (i) The first point awarding method is a point awarding method in which points (for example, the same number as the amount of the gift certificate) that can be exchanged for gift certificates are awarded based on a first service shopping electronic certification mark (10b, 10c) that is attached according to the purchase amount, (c) The second point awarding method is: For example, a matrix table-like group of second service purchase electronic certificate marking locations (134a) is provided, in which all or part of the grid (for example, the second service purchase electronic certificate marking locations (134ec1 to 134ec4, 134ec6 to 134ec8)) displays the date and / or the day of the week of the second service designated purchase date (133a) (for example, the second service designated purchase date (133a1 to 133a8)), When a purchase is made on the second designated service shopping day (133a) (for example, the second designated service shopping day (133a1 to 133a8)), an electronic certification mark (for example, the second service shopping electronic certification mark (140a)) is attached to the box (for example, the second service shopping electronic certification mark attachment area (134ec1 to 134ec4, 134ec6 to 134ec8)) that displays the date and / or the day of the week of the second designated service shopping day (133a) (for example, the second designated service shopping day (133a1 to 133a8)), The second service shopping electronic certificate mark (140a) is defined as a bingo when all rows (vertical, horizontal, or diagonal) are filled, and points are awarded based on the number of bingos. The area where the second service purchase electronic certificate marking area (134a) and the area where the boxes (for example, the second service purchase electronic certificate marking areas (134ec1 to 134ec4, 134ec6 to 134ec8)) are displayed is the screen of the display. A group of first service purchase electronic certificate marking locations is provided, which consists of multiple first service purchase electronic certificate marking locations, where the first service purchase electronic certificate marking locations (10b, 10c) are to be attached, and which are arranged in a group of multiple locations. The area where the first service purchase electronic certificate marking area and the group of first service purchase electronic certificate marking areas are displayed is the screen of the display. The area for marking the first service purchase electronic certificate on the screen of the display is marked with the first service purchase electronic certificate (10b, 10c) and the first service designated date electronic certificate (11d, 11e), which has a different impression shape from the first service purchase electronic certificate (10b, 10c) that is marked when a purchase is made on a first service designated purchase day, which is a specially designated date. The first service purchase electronic certificate marks (10b, 10c) attached to the first service purchase electronic certificate marking location are arranged in a manner that forms a first service purchase electronic certificate marking group, which is a group of the first service purchase electronic certificate marks (10b, 10c) arranged in a continuous line, and the first service designation date electronic certificate marks (11d, 11e) attached to the first service purchase electronic certificate marking location are arranged in a manner that forms a first service designation date electronic certificate marking group, which is a group of the first service designation date electronic certificate marks (11d, 11e) arranged in a continuous line, The first group of electronic certificate markers for service purchases and the first group of electronic certificate markers for designated service dates are positioned behind or in front of either group, and are arranged side by side without leaving any gaps for the placement of the first electronic certificate markers for service purchases. (a) The first service purchase electronic certificate marking location is, for example, a serial number location (90k) where serial numbers 1 to 55 are displayed, (i) The first service purchase electronic certificate marking area group is, for example, a serial number arrangement section (90) in which serial numbers 1 to 55 are arranged, (c) The first designated service shopping date is, for example, a first designated service shopping date (75a1 to 75a8) consisting of a date. A point service provision system characterized by the following features.

6. A selection request step that presents, instructs, or requests a customer to select either a first point service or a second point service on a communicable electronic terminal having a display (e.g., a smartphone), A response receiving step of receiving a response to the presentation, instruction or request from the electronic terminal, A point service program that causes a computer to implement a selection service information transmission step of transmitting either first point service information, which is information about the first point service, or second point service information, which is information about the second point service, to the electronic terminal, in accordance with the selection indicated in the above response, (a) The first point accrual method, which is the point accrual method of the first point service, and the second point accrual method, which is the point accrual method of the second point service, are different point accrual methods. (i) The first point awarding method is a point awarding method in which points (for example, the same number as the amount of the gift certificate) that can be exchanged for gift certificates are awarded based on a first service shopping electronic certification mark (10b, 10c) that is attached according to the purchase amount, (c) The second point awarding method is: For example, a matrix table-like group of second service purchase electronic certificate marking locations (134a) is provided, in which all or part of the grid (for example, the second service purchase electronic certificate marking locations (134ec1 to 134ec4, 134ec6 to 134ec8)) displays the date and / or the day of the week of the second service designated purchase date (133a) (for example, the second service designated purchase date (133a1 to 133a8)), When a purchase is made on the second designated service purchase day (133a), the second service purchase electronic certificate mark (140a) is applied to the box (for example, the second service purchase electronic certificate marking location (134ec1 to 134ec4, 134ec6 to 134ec8)) that displays the date and / or the day of the week, The second service shopping electronic certificate mark (140a) is defined as a complete line when all of them are lined up vertically, horizontally, or diagonally, and points are awarded based on the number of completed lines. The area where the second service purchase electronic certificate marking area (134a) and the area where the boxes (for example, the second service purchase electronic certificate marking areas (134ec1 to 134ec4, 134ec6 to 134ec8)) are displayed is the screen of the display. The first point service information is information provided in a location separate from the first service purchase marking location group section, which consists of a first service purchase electronic certificate marking location group section, where a first service purchase electronic certificate marking location (10b, 10c) that proves a purchase has been made is attached to a first service purchase electronic certificate marking location section, which displays a first service purchase purchase date that is a specially designated date for multiple days. The location where the first service-designated shopping date is displayed is the screen of the display, The first service-designated shopping date display unit is provided with a first service-designated date electronic certificate marking location (75di) where, when a purchase is made on the first service-designated shopping date, a first service-designated date electronic certificate marking location (11d, 11e) is attached, which is a different number of electronic certificate marks from the first service-designated shopping electronic certificate marking location (10b, 10c). The display format of the first point service information on the display is a display format having a group of marking locations for the first service purchase electronic certificate and a display section for the first service designated purchase date. The first service purchase electronic certificate marking location is marked with a number of the first service purchase electronic certificate marks (10b, 10c) corresponding to the purchase amount (for example, 1 mark for 1,000 yen to 1,999 yen, 2 marks for 2,000 yen to 2,999 yen, 3 marks for 3,000 yen to 3,999 yen, and n marks for n,000 yen to n,999 yen), in sequence. The display format of the second point service information on the display is a display format having a group of second service shopping electronic certification mark locations (134ec1 to 134ec4, 134ec6 to 134ec8) arranged or placed in a matrix format of 2 rows by 2 columns or more (a format in which points are awarded according to the number of bingos achieved by the second service shopping electronic certification mark (140a) (for example, one bingo is achieved when all of the second service shopping electronic certification marks (140a) are filled in vertical, horizontal, or diagonal columns)), (a) The first service purchase electronic certificate marking location is, for example, a serial number location (90k) where serial numbers 1 to 55 are displayed, (i) The first service purchase electronic certificate marking area group is, for example, a serial number arrangement section (90) in which serial numbers 1 to 55 are arranged, (c) The first service designated shopping date shown as having multiple days is, for example, the first service designated shopping date (75a1 to 75a8), (e) The second service purchase electronic certificate marking location is, for example, a second service purchase electronic certificate marking location (134ec1 to 134ec4, 134ec6 to 134ec8) which is an individual cell arranged in a matrix table form to form the second service purchase electronic certificate marking location group (134a), A point service program characterized by the following features.

7. A selection request step that presents, instructs, or requests a customer to select either a first point service or a second point service on a communication-enabled electronic terminal having a display (e.g., a smartphone), A response receiving step of receiving a response to the presentation, instruction or request from the electronic terminal, A point service program that causes a computer to implement a selection service information transmission step of transmitting either first point service information, which is information about the first point service, or second point service information, which is information about the second point service, to the electronic terminal, in accordance with the selection indicated in the above response, (a) The first point accrual method, which is the point accrual method of the first point service, and the second point accrual method, which is the point accrual method of the second point service, are different point accrual methods. (i) The first point awarding method is a point awarding method in which points (for example, the same number as the amount of the gift certificate) that can be exchanged for gift certificates are awarded based on a first service shopping electronic certification mark (10b, 10c) that is attached according to the purchase amount, (c) The second point awarding method is: For example, a matrix table-like group of second service purchase electronic certificate marking locations (134a) is provided, in which all or part of the grid (for example, the second service purchase electronic certificate marking locations (134ec1 to 134ec4, 134ec6 to 134ec8)) displays the date and / or the day of the week of the second service designated purchase date (133a) (for example, the second service designated purchase date (133a1 to 133a8)), When a purchase is made on the second designated service purchase day (133a), the second service purchase electronic certificate mark (140a) is applied to the box (for example, the second service purchase electronic certificate marking location (134ec1 to 134ec4, 134ec6 to 134ec8)) that displays the date and / or the day of the week, The second service shopping electronic certificate mark (140a) is defined as a complete line when all of them are lined up vertically, horizontally, or diagonally, and points are awarded based on the number of completed lines. The area where the second service purchase electronic certificate marking area (134a) and the area where the boxes (for example, the second service purchase electronic certificate marking areas (134ec1 to 134ec4, 134ec6 to 134ec8)) are displayed is the screen of the display. The location where the first service purchase electronic certificate mark (10b, 10c) is attached is a group of first service purchase electronic certificate mark attachment locations, which are arranged in a plurality of positions or arrays. The area where the first service purchase electronic certificate marking area and the group of first service purchase electronic certificate marking areas are displayed is the screen of the display. The area for marking the first service purchase electronic certificate on the screen of the display is marked with the first service purchase electronic certificate (10b, 10c) and the first service designated date electronic certificate (11d, 11e), which has a different impression shape from the first service purchase electronic certificate (10b, 10c) that is marked when a purchase is made on a first service designated purchase day, which is a specially designated date. The first service purchase electronic certificate marks (10b, 10c) attached to the first service purchase electronic certificate marking location are arranged in a manner that forms a first service purchase electronic certificate marking group, which is a group of the first service purchase electronic certificate marks (10b, 10c) arranged in a continuous line, and the first service designation date electronic certificate marks (11d, 11e) attached to the first service purchase electronic certificate marking location are arranged in a manner that forms a first service designation date electronic certificate marking group, which is a group of the first service designation date electronic certificate marks (11d, 11e) arranged in a continuous line, The first group of electronic certificate markers for service purchases and the first group of electronic certificate markers for designated service dates are positioned behind or in front of either group, and are arranged side by side without leaving any gaps for the placement of the first electronic certificate markers for service purchases. (a) The first service purchase electronic certificate marking location is, for example, a serial number location (90k) where serial numbers 1 to 55 are displayed, (i) The first service purchase electronic certificate marking area group is, for example, a serial number arrangement section (90) in which serial numbers 1 to 55 are arranged, (c) The first designated service shopping date is, for example, a first designated service shopping date (75a1 to 75a8) consisting of a date. A point service program characterized by the following features.

8. A point service program that enables a computer to transmit first point service information to a customer's electronic terminal (e.g., a smartphone) that is capable of communication and has a display, the electronic terminal being used by the customer, The aforementioned first point service information is Information of a group of first service purchase electronic certificate marking locations (for example, a serial number arrangement section (90) in which serial numbers 1 to 55 are arranged) displayed on the screen of the display, which is a configuration in which multiple first service purchase electronic certificate marking locations (for example, in the form of a single square or circular square, in the form of a pattern, in the form of a color, for example, serial number locations (90k) in which serial numbers 1 to 55 are displayed) are arranged, and When a purchase is made on one of the first designated service purchase dates (75a1) to (75a8) displayed on the screen of the aforementioned display, the first designated service date electronic certificate marking location (75di) is where an electronic certificate marking, which is attached separately from the number of first service purchase electronic certificate marks (10b, 10c) attached to the first designated service purchase electronic certificate marking location (75di) (for example, the Information of the first service-designated shopping date display section (75c) displayed on the screen of the display in a form that is located in a different location from the first service-designated electronic certificate marking location group section (for example, the serial number arrangement section (90) in which serial numbers 1 to 55 are arranged), which is arranged in a manner that includes multiple arrangements of the date locations for the service-designated shopping dates (75a1) to (75a8), the boxes provided next to the dates, and the patterns or colors indicating the marking locations provided next to the dates, The information of the group of marking locations for the first service purchase electronic certificate, Point service information having the information of the first service designated shopping date display section (75c), A transmission function that transmits the information of the first service purchase electronic certificate marking location group and the information of the first service designated purchase date display unit (75c) to the electronic terminal, A transmission function that, when a customer makes a purchase, transmits to the electronic terminal first electronic certification marking information, which is information that adds the number of the first service purchase electronic certification marks (10b, 10c) corresponding to the purchase amount at the time to the first service purchase electronic certification marking location, or transmits to the electronic terminal additional information regarding the number of the first service purchase electronic certification marks (10b, 10c) to be added to the first service purchase electronic certification marking location, A transmission function that transmits to the electronic terminal information which is information in which the first service designation date electronic certification marks (11d, 11e) are attached to the first service designation date electronic certification mark location (75di) where the dates of the first service designation date (75a1) to (75a8) are displayed when a customer makes a purchase of a predetermined purchase amount (for example, a predetermined purchase amount of 1,000 yen or more) on the first service designation date shopping date (75a1) to (75a8), or transmits to the electronic terminal information which is additional information about the first service designation date electronic certification marks (11d, 11e) to be attached to the first service designation date electronic certification mark location (75di) where the dates of the first service designation date (75a1) to (75a8) are displayed, A point service program that makes this possible.

9. A point service program that enables a computer to transmit first point service information to a customer's electronic terminal (e.g., a smartphone) that is capable of communication and has a display, the electronic terminal being used by the customer, The aforementioned first point service information is The first service purchase electronic certificate marking group section displayed on the screen of the display, which is a group of first service purchase electronic certificate marking locations (for example, in the form of a single square or circular square, a pattern or a color), is a section in which a number of first service purchase electronic certificate marking locations (10b, 10c) corresponding to the purchase amount are attached, and the first service purchase electronic certificate marking number information (10Ni) is information on the number of first service purchase electronic certificate marking locations (10b, 10c) attached, Point service information comprising: first service designated day electronic certificate mark placement count information (11Ni), which is information on the number of first service designated day electronic certificate marks (11d, 11e) that have a different impression form from the first service designated day electronic certificate marks (10b, 10c) and are placed at the first service designated day electronic certificate mark placement locations, separately from the number of first service designated day electronic certificate marks (10b, 10c) placed when a purchase is made on the first service designated day electronic certificate mark placement location, the first service designated day electronic certificate mark placement count information (11Ni), which is information on the number of first service designated day electronic certificate marks (11d, 11e) that have a different impression form from the first service designated day electronic certificate marks (10b, 10c), in the group of first service designated day electronic certificate mark placement locations, The first service purchase electronic certificate marks (10b, 10c) attached to the first service purchase electronic certificate marking location are arranged in a manner that forms a first service purchase electronic certificate marking group, which is a group of the first service purchase electronic certificate marks (10b, 10c) arranged in a continuous line, and the first service designation date electronic certificate marks (11d, 11e) attached to the first service purchase electronic certificate marking location are arranged in a manner that forms a first service designation date electronic certificate marking group, which is a group of the first service designation date electronic certificate marks (11d, 11e) arranged in a continuous line, The first group of electronic certificate markers for service purchases and the first group of electronic certificate markers for designated service dates are positioned behind or in front of either group, and are arranged side by side without leaving any gaps for the placement of the first electronic certificate markers for service purchases. (a) The first service purchase electronic certificate marking location is, for example, a serial number location (90k) where serial numbers 1 to 55 are displayed, (i) The first service purchase electronic certificate marking area group is, for example, a serial number arrangement section (90) in which serial numbers 1 to 55 are arranged, (c) The first designated service shopping date is, for example, a first designated service shopping date (75a1 to 75a8) consisting of a date, (e) The information regarding the number of electronic certificate marks for the first service purchase is information regarding the group of electronic certificate marks for the first service purchase, (e) The information regarding the number of electronic certificate marks for the first service designation date is information regarding the group of electronic certificate marks for the first service designation date, The first service includes a transmission function for transmitting the number of markings for the electronic purchase certificate, A transmission function that transmits the information on the number of electronic certificate marks for the first service designation date, A point service program that makes this possible.

10. One sheet of cardboard, The card holder is provided with multiple first card purchase proof mark locations (for example, in the form of a single square or circular square, a pattern, or a color), which are locations for attaching a first card purchase proof mark (for example, a regular purchase proof mark (10)) that serves as proof of purchase, and the attachment method of the first card purchase proof mark (for example, a regular mark + designated day mark type card (17a, 17d-17j)) is the first card purchase proof mark attachment method, and the point accrual method is the first point accrual method, and A point card (for example, a bingo-style point card (17b, 17c)) is provided, comprising: a base sheet on which a second card purchase proof mark (32) (for example, a stamp, a sticker) is provided, which is a place to attach a second card purchase proof mark (f) (for example, a form displayed as a single square or circular box, a form displayed with a date indicating the place to attach the mark, a form displayed as a pattern, a form displayed as a color), wherein the form of attaching the second card purchase proof mark (32) is the second card purchase proof mark form, and the point accrual form is the second point accrual form, and the point card is provided, wherein the customer can select either the first point card or the second point card to use and only the card selected can be used, thereby realizing a point service environment in which a first customer group using the first point card and a second customer group using the second point card are mixed within the same store, The first card purchase proof marking method is a different purchase proof marking method from the second card purchase proof marking method, and the first point awarding method is a different point awarding method from the second point awarding method, or the point awarding method and the purchase proof marking method are different awarding methods. The first point awarding method is, for example, a point awarding method in which points are awarded based on the number of the first card purchase proof marks (for example, regular purchase proof marks (10)) applied. The second point awarding method is, for example, a point awarding method in which points are awarded based on the arrangement of the second card purchase proof marks (32) in the second card purchase proof marking location (f), The first card purchase proof marking method is a method in which, regardless of the purchase date, if the purchase amount is equal to or greater than a predetermined purchase amount (for example, a predetermined purchase amount of 1,000 yen or more), a number of the first card purchase proof marks (for example, normal purchase proof marks (10)) corresponding to the purchase amount are attached. The second card purchase proof marking method is a method in which, for example, when a purchase of a predetermined purchase amount (for example, a predetermined purchase amount of 1,000 yen or more) is made on a second card-designated purchase date (e), which is a purchase date designated by the store, the second card purchase proof marking location (f) displays the date and / or the day of the week of the second card-designated purchase date (e), and the second card purchase proof marking method is placed on the second card purchase proof marking location (f) where the date and / or the day of the week of the second card-designated purchase date (e) are displayed. A point card characterized by the following features.

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