Information processing device, information processing method, and information processing program

Abstract

An information processing device, information processing method, and information processing program can be obtained that can clarify the target persona and adjust the distribution volume. [Solution] The information processing device comprises a setting unit that sets a first targeting space, a second targeting space, ..., an Nth targeting space (where N is a natural number of 2 or more), and a first acquisition unit that acquires a first keyword used exclusively in the first targeting space, a second keyword used exclusively in the second targeting space, ..., an Nth keyword used exclusively in the Nth targeting space.

Description

Technical Field

[0001] This disclosure relates to an information processing apparatus, an information processing method, and an information processing program.

Background Art

[0002] Patent Document 1 describes an advertisement distribution system including a user interest data estimation unit that estimates categories and keywords in which a user is interested, along with probabilities, based on the user's site browsing history data, and a distribution content selection unit that, if the highest probability among the estimated probabilities is greater than or equal to a reference value, distributes advertisement data related to the user interest data corresponding to that probability, and even if the probability is less than the reference value, allows the user to directly select categories and keywords that the user desires and distributes advertisement data related to the categories and keywords in which the user is interested.

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] However, the advertisement distribution system of Patent Document 1 has room for improvement from the perspective of clarifying the target persona image and making it possible to adjust the distribution volume.

[0005] Therefore, one object of this disclosure is to obtain an information processing apparatus, an information processing method, and an information processing program that can clarify the target persona image and make it possible to adjust the distribution volume.

Means for Solving the Problems

[0006] An information processing apparatus according to an aspect of this disclosure A setting unit sets up multiple different targeting spaces, each representing a different community targeting space to which the target audience for a particular product brand belongs; a first acquisition unit acquires multiple different keywords used exclusively within each of the multiple community targeting spaces; a second acquisition unit acquires a project title for each brand based on a phrase representing the tension insight and / or hot button of the target audience in the community targeting space; and a third acquisition unit acquires marketing information for each brand based on at least one of the keywords, the phrase representing the tension insight, the phrase representing the hot button, and the project title. comprises. [Effects of the Invention]

[0007] According to one aspect of this disclosure, it is possible to obtain an information processing device, an information processing method, and an information processing program that can clarify the target persona and adjust the distribution volume. [Brief explanation of the drawing]

[0008] [Figure 1] This is a block diagram showing an example of the configuration of the information processing device of this embodiment. [Figure 2] This is an explanatory diagram illustrating an example of marketing information. [Figure 3] This figure shows an example of the functional configuration of the information processing device according to this embodiment. [Figure 4] This figure shows an example of the hardware configuration of the information processing device of this embodiment. [Modes for carrying out the invention]

[0009] In this specification, “goods” may mean any thing, whether tangible or intangible, that is the subject of a commercial transaction. For example, “goods” may be used to include not only tangible goods (literal goods) but also intangible things such as services and content.

[0010] In this specification, "product brand" may mean anything that functions as an identifying mark for that product. For example, if the name or shape of a product (the product itself) functions as an identifying mark, the product and the brand may be equivalent. Alternatively, the term "product brand" may refer to all products sold by a particular company or manufacturer, or it may refer to a specific product or product name sold by a particular company or manufacturer. Note that "product" and "product brand" include items that are not "objects of commercial transactions."

[0011] In this specification, "community targeting space" refers to a community (whether real-world or online) where people who share and empathize with specific hobbies, preferences, or topics gather. A "community targeting space" may also be simply called a "targeting space."

[0012] In this specification, "neighborhood keywords used exclusively in a neighborhood targeting space" means keywords that are (primarily) used in a particular neighborhood targeting space and (rarely) used in other neighborhood targeting spaces. "Exclusive" may be replaced with "limited" or "characteristic." "Neighborhood keywords" may be replaced with "jargon" corresponding to "neighborhood targeting space." "Neighborhood keywords" may also be simply called "keywords."

[0013] In this specification, “target audience” may mean individuals who receive (purchase) the above-mentioned products. For example, “target audience” may include not only individuals who actually receive (purchase) the products, but also individuals who do not receive (purchase) the products. In other words, in this specification, “target audience” may include both actual customers and potential customers.

[0014] In this specification, "tension insight" may mean a concept that represents consumer conflict, for example, it may express a consumer's complicated emotions. In particular, in this embodiment, tension insight may be expressed as "complicated insight," which can be described as a special tension that emphasizes complicated emotions, and may mean psychology, thinking, or points that easily become complicated or get stuck in a rut. When expressed as "community complicated insight," it refers to the psychology and thinking of users who are prone to complicating a community, and represents insights derived from the conflicts and dilemmas within the user's psychology. For example, it may be pointing out hidden weaknesses or contradictions within a community.

[0015] In this specification, "hot button" may refer to an appealing point that instantly moves a consumer's heart and acts as a trigger for purchase or action. In a community, a hot button may also refer to a point that deeply stirs emotions within that community, making it "unavoidable" to take action, such as on social networking services (SNS) or in creative activities, and may be described as a "point that arouses impulse within the community." A "point that stirs emotions" can be said to be one that strikes at the emotion to which the community is most likely to respond.

[0016] In typical targeted advertising, a group of target audience IDs is classified into clusters based on age, gender, occupation, and location, a flag is assigned to each cluster, and the ad is delivered to each cluster. Because the ad is delivered to clusters, the delivery volume tends to be low. Also, the persona of each cluster is not always clearly defined.

[0017] Therefore, in this embodiment, target audiences are extracted by considering their specific "community." That is, instead of targeting in the broad sense of the conventional approach, information processing (such as distribution of advertisements and content) is performed by focusing on keywords (community keywords) used exclusively in a closed (limited) space called a "community." For example, in this embodiment, target audiences in a community targeting space are extracted using community keywords. Furthermore, in this embodiment, by using a project title based on phrases that represent customer tension insights and / or hot buttons in the community targeting space, effective distribution with sufficient delivery volume becomes possible to target audiences with a clear persona.

[0018] Specifically, this involves utilizing large-scale language models (which can also be interpreted as generative AI (Artificial Intelligence)) to plan and then link that planning to targeted delivery.

[0019] Figure 1 is a block diagram showing an example of the configuration of the information processing device according to this embodiment.

[0020] The information processing apparatus 10 may operate by referring to a generative AI. The generative AI may perform the functions of the setting unit 1, the first acquisition unit 2, the second acquisition unit 3, and the third acquisition unit 4 of each block of the information processing apparatus 10.

[0021] The setting unit 1 sets a boundary targeting space to which marketing target persons suitable for the brand of a specific product belong. That is, the setting unit 1 defines a boundary targeting space where the sale of the brand of a specific product is likely to occur. For example, the setting unit 1 may use the generative AI to obtain information on the boundary suitable for the sale of a specific brand.

[0022] The first acquisition unit 2 acquires keywords that are used exclusively within the boundary targeting space. For example, the first acquisition unit 2 may use the generative AI to acquire keywords that are used exclusively within the boundary targeting space for the boundary set by the setting unit 1. Since the keywords are used in a closed, limited, or characteristic manner within the boundary targeting space, by using the boundary-specific keywords acquired by the first acquisition unit 2, it is possible to effectively extract the marketing target persons within that boundary. The first acquisition unit 2 can generate a large number of boundary-specific keywords, for example, by utilizing the generative AI, and can adjust the distribution volume by adjusting the number of generated keywords. In addition, the first acquisition unit 2 can create the same effect as exclusion distribution and increase the on-target rate by selecting keywords that are not used by non-boundary persons.

[0023] The second acquisition unit 3 acquires a project title for each product brand based on phrases that represent the tension insights and / or hot buttons of the target audience in the aforementioned niche targeting space. For example, the second acquisition unit 3 utilizes a generation AI and refers to the output of the generation AI for the niche targeting space set by the setting unit 1 and the output of the generation AI for the keywords acquired by the first acquisition unit 2 to acquire phrases that correspond to the "complicating insights"—the psychology, thoughts, and points that people tend to get deeply involved with—corresponding to a specific brand. Alternatively, for example, the second acquisition unit 3 utilizes a generation AI and refers to the output of the generation AI for phrases that correspond to the complicating insights to acquire phrases that correspond to the "niche impulse triggers"—points that intensely stir emotions within the niche and "make people want to act," such as on social media or in creative activities.

[0024] The second acquisition unit 3 then acquires the project title based on the community's rules, for example, using a generating AI. The second acquisition unit 3 may also have the generating AI generate the project title by referring to at least one of the community's obsessive insights and the community's impulse-stimulating points, or it may refer to both of them.

[0025] Furthermore, if the first acquisition unit 2 and the second acquisition unit 3 acquire keywords, phrases, and project titles using the generation AI, the validity of the output of the generation AI will be verified and judged by a human.

[0026] The third acquisition unit 4 acquires marketing information for a specific product brand based on keywords acquired by the first acquisition unit 2, phrases acquired by the second acquisition unit 3, and project titles. The marketing information is information about advertisements created for the brand based on at least one of the following: keywords, phrases representing tension insights, phrases representing hot buttons, and project titles.

[0027] Large-scale language models store data in a unified, normalized format, such as individual domain databases containing unique information and common domain databases containing common information, so that they can be adapted for training language models for natural language processing. Furthermore, by combining one or more types of natural language processing based on the individual and common domain databases, information can be generated by utilizing the language model according to the prompt content. The language model may also be stored on a cloud computer, which would enable training on large datasets and the use of high-performance computing resources.

[0028] Here, "natural language processing" refers to enabling computers to understand text and audio data written in natural language and perform processing according to their purpose. Specifically, examples include morphological analysis, which adds information such as parts of speech by breaking down natural language into "morphemes," the smallest units that make up natural language; syntactic analysis, which clarifies the structure and meaning of sentences by analyzing the grammatical structure of natural language; semantic analysis, which understands the meaning of words and sentences by analyzing the meaning of natural language and performs logical judgments and inferences; contextual analysis, which understands natural language while considering the context before and after a sentence; and intent analysis, which extracts the intentions of speakers and writers from dialogues and texts using natural language. Thus, "natural language processing" processes natural language by combining processes such as morphological analysis, syntactic analysis, semantic analysis, contextual analysis, and intent analysis, making it possible to acquire information in this embodiment.

[0029] A "language model" is a type of probabilistic model used in natural language processing. It is a model that probabilistically predicts how likely a given word or sentence is to occur in natural language. Specifically, a language model calculates the probability of occurrence of a given word or sentence, or compares the probability of occurrence of multiple word or sentence sequences, enabling it to automatically generate the most likely word or sentence based on the context when predicting the next word or sentence.

[0030] A "prompt" is information that displays what the user should input or how to perform an action, allowing the user to give instructions.

[0031] Figure 2 is an explanatory diagram illustrating an example of advertising using marketing information obtained in this embodiment.

[0032] Figure 2 shows an example of advertising for antiperspirant products to target audiences belonging to three communities: the survival game (airsoft) community, the kendo community, and the dance community. The survival game community consists of people interested in survival games, the kendo community consists of people interested in kendo, and the dance community consists of people interested in dancing.

[0033] For target audiences in the airsoft community, as shown in Figure 2A, the advertisement will feature images of Brand B antiperspirant and a gun, along with the project title "Brand B x Ultimate Sniper Championship." For target audiences in the kendo community, as shown in Figure 2B, the advertisement will feature images of Brand B antiperspirant and a kendo uniform, along with the project title "Brand B x Ultimate Swordsman Championship." For target audiences in the dance community, as shown in Figure 2C, the advertisement will feature images of Brand B antiperspirant and a dancer, along with the project title "Brand B x Ultimate Robot Dancer Championship."

[0034] These project titles were generated based on at least one of the "community-specific complexities insights" and "community-specific impulse-stimulating points," and are phrases that resonate with the psychology of the target audience in the community, which is prone to complexities, and phrases that stimulate impulses such as purchasing behavior, thereby increasing interest in and willingness to purchase Brand B.

[0035] The following describes the specific methods for setting the "community targeting space" using setting unit 1, acquiring "community keywords" using the first acquisition unit 2, and acquiring phrases for "community obsession insights" and "community impulse-stimulating points" and the "project title" using the second acquisition unit 3.

[0036] First, set the following prompt for the generating AI. Note that the following explanation assumes targeted delivery for shampoo products, but the product and brand can be changed as needed. <Things I want to do>

[0037] We want to define the areas where shampoo brand A is likely to sell, and then implement a promotional strategy by delivering digital advertisements based on keywords within those areas to boost sales. The URL for brand A is https: / / www.xxx.jp / <Request Details> Definition of the targeting space for the Pa community (hereinafter also simply referred to as the community): Define 10 "○○ communities" where sales of Brand A are likely to occur. Pb community keywords: A list of five niche terms and expressions from each community that are not widely known and only understood by members of that community. PC Community Obsession Insights (hereinafter simply referred to as "Insights"): Listing five psychological factors, thought patterns, and points that can easily lead to obsession in each community. The triggers that inspire the Pd community (hereinafter simply referred to as "the triggers"): A list of five triggers in each community that deeply move the heart and "make you want to act" on social media, creative activities, etc. Project Title (Video Sharing Service Project that Resonates with the Community): Devise a project title for selling brand A, which targets the "sweet spot for arousing the community's impulses."

[0038] For the above prompt settings Pa to Pe, the output generated by the AI ​​is expected to be the following outputs Oa to Oe. Oa:10 neighborhood Ob: Five keywords for each of the 10 communities (50 keywords in total) Oc: 5 insights for each of the 10 communities (50 insights in total) Od: 5 points in each of the 10 neighborhoods (50 points in total) Oe: 5 project titles corresponding to 5 insights and / or 5 key points for each of the 10 communities (50 ideas in total)

[0039] For example, the following 10 sectors are identified as being well-suited for selling brand A, as output Oa. Oa1…Hair care research group (serious about improving hair quality) Oa2... Obsessed with Korean cosmetics (K-beauty freak) Oa3…Salon-level self-care beauty expert (advanced home care user) Oa4... A budget-friendly beauty enthusiast (low-price hunter) Oa5... Hair Color Transformation Addicts (Color Changers) Oa6... Job hunting with refined style / University students working on self-improvement Oa7... The Complete Guide to Beauty for Night-Working Girls (Night-Work / Hostess / Adult Entertainment Industry) Oa8... Single Mom's Time-Saving Beauty Club Oa9...Men's beauty upgrade Oa10... Fan activity / Cosplay photo expert

[0040] For example, regarding the hair care research community (serious hair quality improvement enthusiasts) of Output Oa1, the outputs Ob1-Ob5 for keywords specific to the community (Prompt Pb), outputs Oc1-Oc5 for insights into the complexities of the community (Prompt Pc), and outputs Od1-Od5 for triggers that stimulate the community's impulses (Prompt Pd) are shown below. Keywords related to the area Ob1… "#MoistureBomb" Ob2... "Hair treatment" Ob3... "Second Salaryman" Ob4... "Inner Mist" Ob5… "3-step repair" Neighborhood Insights Oc1... The horror of losing that "just-left-the-salon" look in just one day. Oc2...Rainy weather = a swell complex that makes you refuse to go outside. Oc3... A lot of hair oil refugees are creating bottle graveyards. Oc4... The more you decipher the pH value and ingredient list, the deeper you get hooked. Oc5... Ironing temperatures exceeding 200℃ have become commonplace. A trigger for excitement in the community Od1... Demonstration of "instant shine change" immediately after towel-drying. Od2... My hair turned bright red in a UV damage visualization test. Od3... A post where you let your family / boyfriend touch your hair to see how smooth it is the next morning. Od4... A "elimination competition" using a component comparison panel. Od5... A "one-take comeback" from a failed hairstyle.

[0041] And regarding the hair care research community (serious hair quality improvement enthusiasts) of Output Oa1, Outputs Oe1 to Oe5 of project titles corresponding to the community's complicated insights and / or the community's impulse-stimulating points of Prompt Pc are shown below. Project Title Oe1... "Towel removed → 3-second 'moisture bomb' experiment" Oe2... "Hair is bright red according to UV checker? If you're worried, try Brand A." Oe3... "A prank to wake up! I let my brother touch my hair... #InstantSmooth" Oe4... "Ingredient Rating Battle? Where does Brand A rank?" Oe5... "Can one strand of hair be saved from being subjected to a 200°C iron?"

[0042] For example, the project title output Oe1, "Towel Off → 3 Seconds of 'Moisture Bomb' Experiment," corresponds to the complicated insight output Oc1, "The Fear of 'Just Left the Salon' Texture Disappearing in One Day," and the impulse-stimulating point output Od1, "Demonstration of 'Instant Shine Change' Immediately After Towel Drying." These titles are designed to increase interest and purchasing intent among the target audience of hair care enthusiasts (those serious about improving hair quality).

[0043] In this way, by specifying the prompts Pa~Pe mentioned above, it is possible to generate keywords, phrases, and project titles for the above 10 communities that will increase interest and purchasing intent for the target audience in each community, with a total of 50 keywords, 50 insights, 50 compelling points, and 50 project titles.

[0044] Similarly, as another example, for the Korean cosmetics enthusiast (K-beauty freak) community of Output Oa2, the outputs Ob1-Ob5 for keywords specific to the community (Prompt Pb), Output Oc1-Oc5 for insights into the complexities of the community (Prompt Pc), and Output Od1-Od5 for the triggers that stimulate the community's impulses (Prompt Pd) are shown below. keyword Ob1… "#Pretend to go to Korea" Ob2..."Water light hair" Ob3… "Syrup texture" Ob4… "KPOP bangs" Ob5... "Choa Package" Neighborhood Insights Oc1…An endless journey of searching for the same scent as your favorite idol. Oc2... My shelves have turned into a pink palace from buying all the packaging. Oc3... The "half suitcase full of hair care" problem when traveling to Korea Oc4... Not yet available in Japan = Instant purchase addiction Oc5... If you don't line up for the new releases in Shin-Okubo, you'll be terrified of information delays. A trigger for excitement in the community Od1…K-drama scene recreation makeup + hair Od2... The story behind it: It was found in the dressing room of my favorite idol! Od3... Before / After comparison of gloss in a video from a trip to Korea Od4... Deciphering Korean reviews with Japanese subtitles Od5... ASMR videos featuring "dripping syrup"

[0045] And regarding Output Oa2, the Korean cosmetics obsession (K-beauty freak) scene, Outputs Oe1-Oe5, which correspond to the obsessive insights of the scene from Prompt Pc and / or the stimulating impulses of the scene from Prompt Pd, are as follows: Project Title Oe1… "K-drama style 'glowing hair' routine with Brand A" Oe2... "The true identity of the pink bottle I found in the IVE dressing room...!" Oe3... "How much does the shine level change before and after going to Korea?" Oe4... "I tried translating a serious Korean review (with subtitles)" Oe5... "My ears are melting... #syruptextureASMR"

[0046] For example, by proposing these combinations of keywords, insights, key points, and project titles to top-selling owners of e-commerce sites—that is, key opinion leaders in each field—it becomes possible to mass-produce viral videos (videos that are widely shared on social media) centered on Brand A's "instant experience" and "glossy transformation," thereby maximizing purchasing impulse in each field.

[0047] The above example illustrates an example of outputting five community-specific keywords for each community, but it is possible to easily increase the distribution volume by increasing the number of community-specific keywords. Therefore, the following distribution method may be adopted.

[0048] For example, if Brand A's client has allocated a distribution budget of 10 million yen for its target community, it's conceivable that they could allocate 1 million yen to each of the 10 communities identified above. In this case, • For each community, we will add and output "community-specific keywords" until we achieve a distribution volume of 1 million yen. By using multiple "community-specific keywords" to distribute content in each of the 10 communities until the distribution reaches 1 million yen, budget allocation and operation become possible.

[0049] (modified version) The above explanation showed an example of extracting target audiences for each community by setting up targeting spaces for each community and obtaining community keywords for each targeting space. However, it is possible to maximize the number of target audiences for each community by comprehensively covering and expanding synonyms and related words of the community keywords.

[0050] As an example of comprehensively expanding synonyms and related words for community keywords, one could extract common paraphrases and variations used within that community, such as "slang," "abbreviations," "hashtags," "nicknames," "typos," and "external designations." This avoids reliance on single words, broadens the target audience, and maintains accuracy in community targeting.

[0051] Furthermore, as a method to maximize the reach of community-specific targeting, a method linking community-specific keywords with content context may be adopted.

[0052] For example, content context delivery can be used not only with specific keywords, but also with "topics," "event names," "product names," and "person names" that are likely to be discussed in that community. This makes it possible to capture the "context" of keywords more effectively than with keywords alone, and can increase the number of relevant results.

[0053] Thus, the information processing device according to this disclosure comprises a setting unit for setting a first targeting space, a second targeting space, ..., an Nth targeting space (where N is a natural number of 2 or more), and an acquisition unit for acquiring a first keyword used exclusively in the first targeting space, a second keyword used exclusively in the second targeting space, ..., an Nth keyword used exclusively in the Nth targeting space. This makes it possible to clarify the target persona and adjust the distribution volume.

[0054] Figure 3 shows an example of the functional configuration of the information processing device 10. As shown in Figure 3, the information processing device 10 includes a control unit 110, a storage unit 120, a communication unit 130, an input unit 140, and an output unit 150. Note that Figure 3 shows an example of the functional blocks of the information processing device 10, and it may have other functional blocks not shown in Figure 3. Also, it may have a configuration that does not include some functional blocks.

[0055] The control unit 110 controls the information processing device 10. The control unit 110 can be composed of a controller, control circuit, or control device as described based on common understanding in the technical field of the present invention.

[0056] The storage unit 120 stores information used by the information processing device 10. The storage unit 120 can be configured, for example, with a memory, storage device, or other device as described based on common understanding in the technical field of the present invention.

[0057] The communication unit 130 performs communication with the information processing device 10. The communication unit 130 can be composed of a transmitter / receiver, a transmitting / receiving circuit, or a transmitting / receiving device as described based on common understanding in the art according to the present invention. The communication unit 130 may also consist of a transmitting unit and a receiving unit.

[0058] The input unit 140 receives input from the information processing device 10. The input unit 140 may also be connected to a predetermined device, storage medium, etc., to receive data input. The input unit 140 may output the input results to, for example, the control unit 110. The input unit 140 can be composed of input devices such as keyboards, mice, and buttons, input / output terminals, input / output circuits, etc., as described based on common understanding in the technical field of the present invention. Furthermore, the input unit 140 may be integrated with the display unit (for example, a touch panel).

[0059] The output unit 150 performs output in the information processing device 10. For example, the output unit 150 may include a display unit for displaying images, an audio output unit for outputting sound, and so on. The display unit can be configured, for example, with a display device such as a display or monitor as described based on common understanding in the art of the present invention. The audio output unit can be configured with an output device such as a speaker as described based on common understanding in the art of the present invention.

[0060] The block diagrams used in the description of the above embodiments show functional units. These functional blocks (components) are realized by any combination of hardware and / or software. Furthermore, the means of realizing each functional block are not particularly limited. That is, each functional block may be realized by a single physically coupled device, or by two or more physically separated devices connected by wired or wireless means.

[0061] For example, the apparatus (information processing apparatus 10) in one embodiment of the present disclosure may function as a computer that performs information processing according to the present disclosure. Figure 4 is a diagram showing an example of the hardware configuration of the information processing apparatus 10. The above-described information processing apparatus 10 may be physically configured as a computer device including a processor 1001, memory 1002, storage 1003, communication device 1004, input device 1005, output device 1006, bus 1007, etc.

[0062] In this disclosure, terms such as apparatus, circuit, device, unit, server, etc., can be interpreted interchangeably. The hardware configuration of the information processing apparatus 10 may include one or more of the apparatuses shown in the figure, or it may be configured to omit some of the apparatuses.

[0063] For example, although only one processor 1001 is shown in the diagram, there may be multiple processors. Furthermore, processing may be performed by one processor, or by two or more processors simultaneously, sequentially, or by other means. Note that processor 1001 may be implemented using one or more chips.

[0064] Each function in the information processing device 10 is realized by loading predetermined software (programs) onto hardware such as the processor 1001 and memory 1002, which allows the processor 1001 to perform calculations and control communication by the communication device 1004, and the reading and / or writing of data to the memory 1002 and storage 1003.

[0065] The processor 1001 controls the entire computer, for example, by running the operating system. The processor 1001 may be composed of a central processing unit (CPU) that includes interfaces with peripheral devices, control devices, arithmetic units, registers, etc. Furthermore, each of the above-mentioned components, such as the control unit 110, may be implemented by the processor 1001.

[0066] Furthermore, the processor 1001 reads programs (program code), software modules, data, etc., from at least one of the storage 1003 and the communication device 1004 into the memory 1002 and executes various processes accordingly. The program used is one that causes the computer to execute at least a part of the operations described in the above embodiment. For example, the control unit 110 may be implemented by a control program stored in the memory 1002 and running on the processor 1001, and other functional blocks may be implemented similarly.

[0067] Memory 1002 is a computer-readable recording medium and may consist of at least one of the following: ROM (Read Only Memory), EPROM (Erasable Programmable ROM), EEPROM (Electrically EPROM), RAM (Random Access Memory), or other suitable storage medium. Memory 1002 may also be called a register, cache, or main memory. Memory 1002 can store executable programs (program code), software modules, etc., for carrying out a method according to one embodiment.

[0068] The storage 1003 is a computer-readable recording medium and may consist of at least one of the following: a flexible disk, a floppy disk, a magneto-optical disk (e.g., a compact disk (CD-ROM (Compact Disc ROM)), a digital multipurpose disk, a Blu-ray disk), a removable disk, a hard disk drive, a smart card, a flash memory device (e.g., a card, stick, key drive), a magnetic stripe, a database, a server, or other suitable storage medium. The storage 1003 may also be called an auxiliary storage device. The storage unit 120 described above may be implemented by the memory 1002 and / or the storage 1003.

[0069] The communication device 1004 is hardware (transceiver / receiver device) for communicating between computers via at least one of a wired network and a wireless network, and is also referred to as a network device, network controller, network card, communication module, etc. The communication device 1004 may include a SIM card. The communication unit 130 described above may be implemented by the communication device 1004.

[0070] The input device 1005 is an input device that accepts input from an external source (e.g., a keyboard, mouse, etc.). The output device 1006 is an output device that outputs to an external source (e.g., a display, speaker, etc.). The input device 1005 and the output device 1006 may be configured as an integrated unit (e.g., a touch panel). The input section 140 and the output section 150 described above may be implemented by the input device 1005 and the output device 1006, respectively.

[0071] Furthermore, each device, such as the processor 1001 and memory 1002, is connected by a bus 1007 for communicating information. The bus 1007 may consist of a single bus or different buses may be used for communication between devices.

[0072] Furthermore, the information processing device 10 may be configured to include hardware such as a microprocessor, a digital signal processor (DSP), an ASIC (Application Specific Integrated Circuit), a PLD (Programmable Logic Device), and an FPGA (Field Programmable Gate Array), and some or all of each functional block may be realized by such hardware. For example, the processor 1001 may be implemented using at least one of these pieces of hardware.

[0073] (modified version) In addition, terms used in this disclosure and / or terms necessary for understanding this disclosure may be replaced with terms having the same or similar meaning.

[0074] The information, parameters, etc., described in this disclosure may be expressed using absolute values, relative values ​​from a given value, or other corresponding information. Furthermore, the names used for parameters, etc., in this disclosure are not limited in any way.

[0075] The information, signals, etc. described in this disclosure may be represented using any of the various different techniques. For example, the data, instructions, commands, information, signals, bits, symbols, chips, etc. that may be referred to throughout the above description may be represented by voltage, current, electromagnetic waves, magnetic fields or magnetic particles, optical fields or photons, or any combination thereof.

[0076] Information, signals, etc., may be input and output via multiple network nodes. Input and output information, signals, etc., may be stored in a specific location (e.g., memory) or managed using a table. Input and output information, signals, etc., may be overwritten, updated, or appended to. Output information, signals, etc., may be deleted. Input information, signals, etc., may be transmitted to other devices.

[0077] Furthermore, notification of the specified information (for example, notification that "X is the case") is not limited to explicit notification, but may also be made implicitly (for example, by not notifying the specified information or by notifying other information).

[0078] Software should be broadly interpreted to mean instructions, instruction sets, code, code segments, program code, programs, subprograms, software modules, applications, software applications, software packages, routines, subroutines, objects, executable files, execution threads, procedures, functions, and so on, whether they are called software, firmware, middleware, microcode, hardware description languages, or by any other name.

[0079] Furthermore, software, instructions, information, etc., may be transmitted and received via at least one of a transmission medium and a signal waveform. For example, if software is transmitted from a website, server, or other remote source using at least one of wired technology (such as coaxial cable, fiber optic cable, twisted pair, or digital subscriber line (DSL)) and wireless technology (such as infrared or microwave), then at least one of these wired and wireless technologies is included in the definition of a transmission medium.

[0080] The terms “system” and “network” as used in this disclosure may be used interchangeably.

[0081] Each aspect / embodiment described in this disclosure may be used individually, in combination, or switched between during execution. Furthermore, the processing procedures, sequences, flowcharts, etc., of each aspect / embodiment described in this disclosure may be rearranged in order, provided they are consistent. For example, the methods described in this disclosure present various step elements in an exemplary order and are not limited to that specific order.

[0082] In this disclosure, the phrase "based on" does not mean "based solely on" unless otherwise specified. In other words, the phrase "based on" means both "based solely on" and "based at least on."

[0083] Any reference to elements using the designations “first,” “second,” etc., as used in this disclosure does not generally limit the quantity or order of those elements. These designations may be used in this disclosure as a convenient way to distinguish between two or more elements. Accordingly, the references to the first and second elements do not imply that only two elements may be employed or that the first element must precede the second element in any way.

[0084] Where the terms “include,” “including,” and variations thereof are used in this disclosure, these terms are intended to be inclusive, as is the term “comprising.” Furthermore, the term “or” as used in this disclosure is not intended to mean exclusive OR.

[0085] In this disclosure, if articles are added by translation, such as a, an, and the in English, this disclosure may include the fact that the noun following these articles is plural.

[0086] Although the invention described herein has been explained in detail above, it will be clear to those skilled in the art that the invention described herein is not limited to the embodiments described herein. The invention described herein can be implemented in modified and altered forms without departing from the spirit and scope of the invention as defined by the claims. Therefore, the descriptions herein are for illustrative purposes only and do not imply any limitation on the invention described herein. [Explanation of symbols]

[0087] 1. Settings section 2. First acquisition section 3. Second acquisition section 4. Third acquisition section 10 Information Processing Devices

Claims

1. An information processing device comprising: a setting unit that sets up multiple different targeting spaces, each to which the target audience for a particular product brand belongs; a first acquisition unit that acquires multiple different keywords used exclusively in each of the multiple different targeting spaces; a second acquisition unit that acquires a project title for each brand based on a phrase representing the tension insight and / or hot button of the target audience in the different targeting space; and a third acquisition unit that acquires marketing information for each brand based on at least one of the keywords, the phrase representing the tension insight, the phrase representing the hot button, and the project title.

2. The information processing device according to claim 1, wherein the setting unit utilizes a large-scale language model to set the neighborhood targeting space.

3. The information processing apparatus according to claim 1, wherein the second acquisition unit acquires a phrase representing the tension insight corresponding to the keyword, and the third acquisition unit acquires a phrase representing the hot button corresponding to the phrase representing the tension insight.

4. An information processing method comprising: setting up multiple different targeting spaces, each representing a different community targeting space to which the target audience for a particular product brand belongs; obtaining multiple different keywords used exclusively within each of the multiple community targeting spaces; obtaining a project title for each brand based on a phrase representing the tension insight and / or hot button of the target audience in the community targeting space; and obtaining marketing information for each brand based on at least one of the keywords, the phrase representing the tension insight, the phrase representing the hot button, and the project title.

5. An information processing program for causing a computer to perform the following steps: set up multiple different targeting spaces, each representing a different community targeting space to which the target audience for a particular product brand belongs; obtain multiple different keywords used exclusively within each of the multiple community targeting spaces; obtain a project title for each brand based on a phrase representing the tension insight and / or hot button of the target audience in the community targeting space; and obtain marketing information for each brand based on at least one of the keywords, the phrase representing the tension insight, the phrase representing the hot button, and the project title.

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