Presenting supplemental content with paused video

By dynamically reconfiguring the video player and using machine learning to present supplemental content items during pauses, the system addresses the inefficiencies of existing methods, enhancing user engagement and resource utilization.

US20250211819A1Pending Publication Date: 2025-06-26GOOGLE LLC
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Patent Information

Application Number
US18/956836
Authority / Receiving Office
US · United States
Patent Type
Applications(United States)
Current Assignee / Owner
Priority Date
2023-12-22
Filing Date
2024-11-22
Publication Date
2025-06-26

AI Technical Summary

Technical Problem

Existing video systems fail to consider user interests or attention when presenting supplemental content items during video pauses, leading to disruptive and inefficient user experiences, as users may overlook or misunderstand these items, wasting resources and reducing interaction rates.

Method used

A method and system that dynamically reconfigures the video player upon pause, reducing its size and presenting supplemental content items in non-overlapping slots near the video player, using machine learning to determine user interest and optimize content presentation.

Benefits of technology

This approach enhances user engagement by presenting relevant content without disrupting the viewing experience, conserving resources, and improving interaction rates by aligning content with user attention and interests.

✦ Generated by Eureka AI based on patent content.

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Abstract

A method, performed by a server in communication with a user device via a network, comprises: receiving one or more signals including at least one signal indicative of interest or attention of a user of the user device; identifying one or more supplemental content items; and based on the one or more signals, causing the user device to: responsive to detecting an indication of a pause event while a video content item is presented in a video player on a display associated with the user device, present on the display the one or more supplemental content items with the paused video content item.
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Citation Information

Patent Citations

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