Interaction method and apparatus, electronic device, and storage medium

Abstract

The present disclosure relates to an interaction method and apparatus, an electronic device, and a storage medium. The method comprises: displaying an information flow page, the information flow page corresponding to an object to be displayed; if page association information of the information flow page meets a preset trigger condition, displaying interaction invitation information in the information flow page, wherein the interaction invitation information is used for inviting a user to execute a preset processing operation on said object, and the preset processing operation is an operation used for reflecting attention to said object; and in response to a trigger operation on the interaction invitation information, displaying interaction participation information in the information flow page, wherein the interaction participation information is operation result feedback information of performing the preset processing operation on said object.

Description

Interaction method, device, electronic device and storage medium

[0001] CROSS-REFERENCE TO RELATED APPLICATIONS

[0002] This application claims priority to the Chinese patent application filed on June 16, 2023, with application number 202310721249.0 and invention name “An interactive method, device, electronic device and storage medium”. The entire contents of that application are incorporated by reference into this application. Technical Field

[0003] The present disclosure relates to the field of human-computer interaction technology, and in particular to an interaction method, device, electronic device, and storage medium. Background Art

[0004] With the continuous development of e-commerce APP (Application) related technologies, people's demands for e-commerce APP related functions are becoming more and more diversified, especially the information display methods and interaction methods that are closely related to people's usage experience.

[0005] Therefore, how to meet the diverse functional requirements of users for e-commerce apps and thus improve their experience is a technical problem that urgently needs to be solved.

[0006] Summary of the Invention

[0007] In order to solve the above technical problems or at least partially solve the above technical problems, the present disclosure provides an interaction method, device, electronic device and storage medium.

[0008] In a first aspect, the present disclosure provides an interaction method, comprising:

[0009] Displaying an information flow page; the information flow page corresponds to the object to be displayed;

[0010] If the page association information of the information flow page meets the preset trigger condition, interactive invitation information is displayed on the information flow page; the interactive invitation information is used to invite the user to perform a preset processing operation on the object to be displayed; the preset processing operation is an operation used to reflect the attention paid to the object to be displayed;

[0011] In response to a triggering operation on the interaction invitation information, interaction participation information is displayed in the information flow page, where the interaction participation information is feedback information on an operation result of performing a preset processing operation on the object to be displayed.

[0012] In a second aspect, the present disclosure further provides an interactive device, comprising:

[0013] A first display module is used to display an information flow page; the information flow page corresponds to the object to be displayed;

[0014] A second display module is configured to display interactive invitation information on the information flow page if the page association information of the information flow page meets a preset trigger condition; the interactive invitation information is used to invite the user to perform a preset processing operation on the object to be displayed; the preset processing operation is an operation used to reflect the user's attention to the object to be displayed;

[0015] The third display module is used to display the interactive participation information in the information flow page in response to the triggering operation of the interactive invitation information, where the interactive participation information is the feedback information of the operation result of performing a preset processing operation on the object to be displayed.

[0016] In a third aspect, the present disclosure further provides an electronic device, comprising:

[0017] one or more processors;

[0018] a storage device for storing one or more programs;

[0019] When the one or more programs are executed by the one or more processors, the one or more processors implement the interaction method described above.

[0020] In a fourth aspect, the present disclosure further provides a computer-readable storage medium having a computer program stored thereon, which implements the above-mentioned interaction method when executed by a processor. BRIEF DESCRIPTION OF THE DRAWINGS

[0021] The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the present disclosure.

[0022] In order to more clearly illustrate the embodiments of the present disclosure or the technical solutions in the prior art, the following briefly introduces the drawings required for use in the embodiments or the description of the prior art. Obviously, for ordinary technicians in this field, other drawings can be obtained based on these drawings without any creative work.

[0023] FIG1 is a flow chart of an interaction method provided by an embodiment of the present disclosure;

[0024] Figures 2 to 13 are schematic diagrams of several information flow pages provided by embodiments of the present disclosure;

[0025] FIG14 is a schematic structural diagram of an interactive device according to an embodiment of the present disclosure;

[0026] FIG15 is a schematic structural diagram of an electronic device in an embodiment of the present disclosure. DETAILED DESCRIPTION

[0027] In order to more clearly understand the above-mentioned objectives, features and advantages of the present disclosure, the scheme of the present disclosure will be further described below. It should be noted that the embodiments of the present disclosure and the features therein can be combined with each other in the absence of conflict.

[0028] In the following description, many specific details are set forth to facilitate a full understanding of the present disclosure, but the present disclosure may also be implemented in other ways different from those described herein; it is obvious that the embodiments in the specification are only part of the embodiments of the present disclosure, rather than all of the embodiments.

[0029] Figure 1 is a flowchart of an interaction method provided by an embodiment of the present disclosure. The method can be executed by an interaction device, which can be implemented in software and / or hardware. The device can be configured in an electronic device, such as a terminal, specifically including but not limited to smart phones, PDAs, tablet computers, wearable devices with displays, desktop computers, laptop computers, all-in-one computers, smart home devices, etc.

[0030] As shown in FIG1 , the method may specifically include:

[0031] S110. Display an information flow page; the information flow page corresponds to the object to be displayed.

[0032] The object to be displayed may be, for example, an object that is desired to be shared with the user. The object to be displayed may be a commodity. Further, the object to be displayed may include an article or a service.

[0033] An information flow page, for example, can be a page that introduces the display item corresponding to the information flow page. In one embodiment, the information flow page is a live broadcast display page. For example, the live broadcast display page can be the live broadcast page displayed after entering a live broadcast room. On the live broadcast display page, the host introduces the display item to the audience through live broadcast. For example, the display item corresponding to the information flow page can be a product that the host shares (or sells) with users through the information flow page.

[0034] It should be noted that in e-commerce scenarios, the host may have already explained the item to be displayed before or during this step, or may not have explained it before, or may be currently explaining it. If the host has not explained the item to be displayed before or during this step, the item to be displayed may be a product that has not yet been put on sale.

[0035] S120: If the page-related information of the information flow page meets the preset triggering conditions, the interaction invitation information is displayed in the information flow page.

[0036] Page-related information can, for example, be information associated with the content displayed on the information flow page. In an e-commerce scenario, if the information flow page is a live broadcast room display page, the page-related information can be information associated with the live broadcast room. Furthermore, the page-related information can be information associated with the live broadcast room account and / or the products sold in the live broadcast room. For example, the page-related information may include the account level of the live broadcast room account, the number of followers of the live broadcast room, the product sales volume per unit time of the live broadcast room, the number of likes for the live broadcast room, etc.

[0037] The preset trigger condition can be, for example, a pre-set judgment condition for determining whether to display the interactive invitation information on the information flow page. The preset trigger condition can be specifically set based on the content of the page-related information. For example, if the page-related information includes the account level of the live broadcast room account, the preset trigger condition includes the account level of the live broadcast room account reaching level 30. If the page-related information includes the sales volume of goods per unit time in the live broadcast room, the preset trigger condition includes the sales volume of goods per unit time in the live broadcast room reaching 1,000 units.

[0038] For example, an interactive invitation can be used to invite users to express their love or attention for one or more objects to be displayed corresponding to the information flow page through an interactive manner. The interactive invitation information can be, for example, information used to describe the content of the interactive invitation. Optionally, the interactive invitation information is used to invite users to perform preset processing operations on the objects to be displayed; the preset processing operations are operation information used to express attention to the objects to be displayed. Exemplarily, the preset processing operations include voting operations and non-voting operations. Voting operations can specifically include voting for priority explanation of a certain object to be displayed or voting for priority listing of a certain object to be displayed. Non-voting operations can specifically include request listing operations, request explanation operations, or request replenishment operations.

[0039] It should be noted that voting operations usually involve two or more objects to be displayed. The purpose of voting includes comparison, competition and PK. The results of the competition between two or more objects to be displayed will be paid attention to later.

[0040] Non-voting operations may involve only one object to be displayed or two or more objects to be displayed. The purpose of voting does not include comparison, competition, or PK, and the results of the competition between two or more objects to be displayed will not be paid attention to later.

[0041] In a live broadcast scenario, an interactive invitation can be sent by the host or automatically generated by the client.

[0042] Interactive invitations are issued by the host, meaning that the host's client is configured with a function that allows the host to send interactive invitations to users. This interactive invitation function is used to invite users to perform processing operations on one or more objects to be displayed to express their interest in the one or more objects to be displayed. For example, if the host wants to know whether the user is looking forward to listing product 5, the host can use the interactive invitation function to send a listing invitation for product 5 to the user watching the broadcast. On the user watching the broadcast, this "listing invitation for product A" will be displayed as interactive invitation information on the live broadcast room display page (i.e., the information flow page).

[0043] The interactive invitation is automatically generated by the client, which means that the viewing user client automatically generates an interactive invitation based on the live broadcast related information (such as the number of comments of all viewing users on a certain object to be displayed, the historical transaction volume of a certain object to be displayed, etc.). The interactive invitation will be displayed in the form of interactive invitation information on the live broadcast room display page (i.e., the information flow page) of the viewing user client.

[0044] In some embodiments, the interactive invitation information may include identification information of the object to be displayed, or may not include identification information of the object to be displayed. The identification information of the object to be displayed refers to information used to distinguish one object to be displayed from other objects to be displayed. Exemplarily, the identification information of the object to be displayed includes an image and / or name of the object to be displayed. In Figures 2 and 3, the information flow page is a live broadcast room display page, and interactive invitation information is displayed on the information flow page. In Figure 2, the interactive invitation information includes identification information of the object to be displayed (i.e., the image and name of Product 3). In Figure 3, the interactive invitation information does not include identification information of the object to be displayed.

[0045] If the interactive invitation message includes the identification information of the object to be displayed, it means that the interactive invitation message defines the processing object. For example, in Figure 2, the processing object is product 3. The interactive invitation message is used to invite users to express their love or attention to the defined processing object through interaction.

[0046] If the interaction invitation message does not include the identification information of the object to be displayed, it means that the interaction invitation message does not specify the processing object, and the user can freely select one or more objects to be displayed from all the objects to be displayed corresponding to the information flow page as the processing object. The interaction invitation message is used to invite the user to freely select the processing object and express their interest in or interest in the selected processing object through interaction.

[0047] S130. In response to a triggering operation on the interaction invitation information, interactive participation information is displayed on the information flow page. The interactive participation information is feedback information on the result of performing a preset processing operation on the display object.

[0048] The triggering operation on the interactive invitation information may be, for example, an operation for expressing acceptance of the invitation to the client. For example, the triggering operation on the interactive invitation information may include a click operation or a sliding operation on the interactive invitation information. The triggering operation on the interactive invitation information may also include a click operation or a sliding operation on a specified control, option or area in the interactive invitation information.

[0049] The interactive participation information may be, for example, feedback information on the result of performing a preset processing operation on the display object.

[0050] Optionally, the information flow page also includes a comment summary area and a barrage area; the comment summary area and the barrage area are arranged vertically, and the barrage area is located above the comment summary area; the interactive invitation information is located between the comment summary area and the barrage area; the display location of the interactive participation information is located in at least one of the following locations: within the barrage area, and between the comment summary area and the barrage area. Among them, the comment summary area is used to display the comments of all users watching the broadcast, room entry information, and summary information of the objects to be explained in the explanation state. The objects to be explained in the explanation state can be, for example, the products that the host is explaining. The barrage area is a pre-designated area, which is close to the top of the information flow page and is arranged vertically with the comment summary area.

[0051] Figure 4 is a schematic diagram of an information flow page provided by an embodiment of the present disclosure. This information flow page is a live broadcast room display page. In Figure 4, there are two locations, Position 1 and Position 2. Position 1 is between the comment summary area and the bullet screen area. Position 2 is within the bullet screen area. Interaction invitation information is displayed at Position 1; interaction participation information is displayed at Position 1 and / or Position 2.

[0052] Furthermore, the comment summary area includes a comment area and a summary area. The comment area is used to display comments from all viewers and room entry information, etc. The summary area is used to display summary information of the subject to be explained. The comment area and the summary area are arranged horizontally. The comment area is located to the left of the summary area, and the interactive invitation information is displayed above the comment area and adjacent to the comment area. If the interactive participation information is displayed between the comment summary area and the bullet screen area, the interactive participation information can optionally be displayed above the comment area and adjacent to the comment area.

[0053] Optionally, the information displayed in position 1 is set to be private information, that is, the information displayed in position 1 is information that is only viewed by users of this terminal. The information displayed in position 1 is used to help users understand whether their operations (such as preset processing operations performed on the displayed objects) are successful, or to remind users of important matters. The information displayed in position 2 is shared information, that is, the information displayed in position 2 can be displayed on the terminals of all viewing users, regardless of whether the user holds this terminal. The information displayed in position 2 is used to create a jubilant and warm atmosphere.

[0054] In one embodiment, the information flow page corresponds to at least one object to be displayed; the at least one object to be displayed includes a target object to be displayed; the interactive invitation information includes identification information of the target object to be displayed and participation options; S130 includes: in response to a selection operation of the participation option, displaying interactive participation information in the information flow page, the interactive participation information including the identification information of the target object to be displayed.

[0055] Among them, the target object to be displayed is pre-specified. For example, the interactive invitation is issued by the anchor, and the target object to be displayed is specified by the anchor. Alternatively, the interactive invitation is automatically generated by the client, and the target object to be displayed is determined based on the live broadcast related information. The live broadcast related information may be, for example, information generated during the live broadcast process. For example, during the live broadcast process, if the number of discussions on a certain object to be displayed by all users watching the broadcast exceeds a set threshold, the object to be displayed is determined as the target object to be displayed. The participation option is a control used to help users quickly perform preset processing operations on the object to be displayed. The selection operation for the participation option can specifically be a click operation or a sliding operation on the participation option. The user's selection operation on the participation option means that the user wishes to perform preset processing on the target object to be displayed based on the content of the interactive invitation information, that is, the user accepts the interactive invitation.

[0056] For example, assume that user Z is a viewing user. The information flow pages in Figures 2 and 5 are both pages displayed on the terminal held by user Z. Referring to Figure 2, the interactive invitation information in the information flow page includes the identification information of product 3 (i.e., the image and name of product 3). The interactive invitation information is used to invite users to express their interest in the explanation of product 3. The "+1" control in Figure 2 is a participation option. If the user clicks the "+1" control in the interactive invitation information in Figure 2, see Figure 5, the interactive participation information is displayed on the information flow page. The interactive participation information includes the identification information of product 3.

[0057] It should be noted that, in practice, there are many specific ways of expressing that an option is a participating option, and "+1" is only one of them. In other embodiments, it can also be "like", "book", "make an appointment", etc.

[0058] Furthermore, considering that the preset processing operations include non-voting operations and voting operations, in practice, interaction schemes can be set for these two types of operations respectively. Below, specific schemes are exemplified for these two situations.

[0059] Case 1: The default processing operation is a non-voting operation

[0060] Optionally, if the interactive participation information includes operation completion information, the status of the participation option includes an optional state and an unselectable state; in the interactive invitation information, the status of the participation option is an optional state; the interactive participation information includes operation completion information; the operation completion information is used to prompt that the preset processing operation to be performed on the display object is successful; the operation completion information includes first sub-operation completion information and / or second sub-operation completion information; the display position of the first sub-operation completion information is between the comment summary area and the barrage area, and the first sub-operation completion information includes a participation option in an unselectable state; the second sub-operation completion information is displayed in the barrage area in the form of barrage.

[0061] The "Operation Completed" message indicates that the user has accepted the request and that the preset processing operation has been successfully performed on the displayed object. If the option is in the "Selectable" state, it can be triggered. If the option is in the "Unselectable" state, it cannot be triggered. The first and second sub-operation completed messages serve the same purpose, but differ in their placement and presentation.

[0062] For example, in Figure 2, the "+1" control (i.e., the participation option) in the interactive invitation information is in an optional state. In Figure 5, the "+1" control (i.e., the participation option) in the first sub-operation completion information is in an unselectable state and is grayed out. By setting the states of the two "+1" controls (i.e., the participation options) in Figures 2 and 5 to be different, it can be clearly expressed that the user has performed a request for explanation operation on Product 3. Comparing Figures 4 and 5, the second sub-operation completion information is displayed in the form of a barrage in the barrage area, "User Z requests an explanation of Product 3." Through this second sub-operation completion information, it can be clearly expressed that User Z has performed a request for explanation operation on Product 3.

[0063] In the above embodiment, the reason why the operation completion information is set to include two types, namely the first sub-operation completion information and the second sub-operation completion information, is because the audiences of the two operation completion information are different. Specifically, it is assumed that user Z and user Y watch the same live broadcast through their respective terminals at the same time. The information flow page in the terminal held by user Z includes interactive invitation information. After user Z clicks on the participation option in the interactive invitation information, the first sub-operation completion information is only displayed in the terminal held by user Z, and not in the terminal held by user Y. It is used to convey to user Z that his click operation on the participation option in the interactive invitation information is effective. The second sub-operation completion information is displayed on both the terminal held by user Z and the terminal held by user Y, and is used to create an interactive atmosphere.

[0064] Case 2: The default processing operation is a voting operation

[0065] Optionally, the interactive invitation information includes identification information of at least two target objects to be displayed and participation options for each target object to be displayed; in the interactive invitation information, the status of each participation option is optional; the interactive participation information includes operation completion information; the operation completion information is used to indicate that the preset processing operation on the object to be displayed has been successfully performed; the operation completion information includes first sub-operation completion information and / or second sub-operation completion information; the first sub-operation completion information is displayed between the comment summary area and the bullet screen area, and the first sub-operation completion information includes voting results information as of the current moment; the second sub-operation completion information is displayed in the bullet screen area in the form of a bullet screen. Furthermore, the first sub-operation completion information is displayed above and adjacent to the comment area.

[0066] Similarly, the "Operation Completed" message indicates that the user has accepted the request and that the preset processing operation has been successfully performed on the displayed object. The "Participation Option" status is "Optional," meaning it can be triggered. The first and second sub-operation completion messages serve the same purpose, differing in placement and presentation.

[0067] For example, in Figure 6, the interaction invitation message includes identification information for two target objects to be displayed. These two target objects are Product 1 and Product 2. Each target object has a corresponding participation option (i.e., a "+1" control). Furthermore, in the interaction invitation message, each participation option is in a selectable state. Assuming that user Z clicks the participation option (i.e., the "+1" control) for Product 1, as shown in Figure 7, the operation completion information includes a first sub-operation completion message and a second sub-operation completion message. The first sub-operation completion message is located between the review summary area and the bullet screen area, displaying the vote count for each product 1 and product 2 in the form of a PK progress bar. Because the first sub-operation completion message and the interaction invitation message contain different content, the first sub-operation completion message clearly indicates that the user's selection of the participation option was successful. Furthermore, through the first sub-operation completion message, the user can also understand the vote count for each target object to be displayed as of the current moment. Comparing Figures 4 and 7, the second sub-operation completion message displays "User Z wants to buy Product 1" in the bullet screen area. The second sub-operation completion information can clearly indicate that user Z has performed the request to put product 1 on the shelf.

[0068] In another embodiment, the information flow page corresponds to at least one object to be displayed; if the interaction invitation information does not include identification information of any object to be displayed, S130 may include: in response to a triggering operation on the interaction invitation information, displaying an object summary display page, the object summary display page including summary information of all objects to be displayed corresponding to the information flow page; in response to a selection operation on an object to be displayed, displaying interaction participation information in the information flow page, the interaction participation information including identification information of a target object to be displayed, the target object to be displayed being the selected object to be displayed.

[0069] The objects to be displayed include various attributes. These attributes may include, for example, characteristics inherent to the object's structure and composition. If the object is an item, these attributes may include its name, brand, category, style, size, material, function, trademark, type, price, color, and packaging. If the object is a service, these attributes may include the object's content, brand, category, precautions, and price. Attribute information for the object to be displayed may, for example, be information describing the object's properties.

[0070] The summary information of the displayed object can be, for example, a collection of partial attribute information of the displayed object. The summary information of the displayed object is used to briefly present an overview of the displayed object to the user in the form of text and / or images. In e-commerce scenarios, the summary information of the displayed object can be understood as a product card in a product list.

[0071] The object summary display page can, for example, be a page that summarizes and displays summary information for the objects to be displayed corresponding to the information flow page. Alternatively, the object summary display page can be an object display list. Within the object summary display page, summary information for each object to be displayed can be displayed as a card. Each card displays summary information for one object to be displayed. In e-commerce scenarios, the object display page can be a product list.

[0072] The selection operation of an object to be displayed can be used to express which object to be displayed is used as a processing object. For example, the selection operation of an object to be displayed can be specifically a click operation on a designated area or control in a product card of the object to be displayed.

[0073] Exemplarily, referring to FIG3 , the interactive invitation information in the information flow page does not include the identification information of the product. If the user clicks on the interactive invitation information in FIG3 , referring to FIG8 , the product list corresponding to the live broadcast room (i.e., the object summary display page) is displayed. The product list includes the product cards of all products corresponding to the live broadcast room (i.e., the summary information of the objects to be displayed). If the user clicks on the “Request Explanation” option of the object to be displayed 3 in FIG8 , it is regarded as a selection operation for the object to be displayed 3, and the interactive participation information is displayed in the information flow page. The interactive participation information includes the identification information of the object to be displayed 3. Exemplarily, the interactive participation information includes operation completion information; the operation completion information is used to prompt that the preset processing operation to the object to be displayed is successful; the operation completion information is displayed in the barrage area in the form of barrage.

[0074] In the examples above, the interactive participation information includes operation completion information. These are just a few specific examples provided in this application. In practice, the interactive participation information includes state change information, which is used to indicate the state change of the target display object after the preset processing is performed on the display object.

[0075] State change information is correlated with interactive participation information. Specifically, preset processing operations are a factor influencing state change information. In some scenarios, after a user accepts an interactive invitation, the host can view the acceptance status of all users' interactive invitations and decide whether or when to put the target item on the shelves, explain, or restock it. The host can then operate the host client to put the target item on the shelves, explain, or restock it. After the host operates the host client to put the target item on the shelves, explain, or restock it, the target item's state change information is generated and displayed on the information flow page.

[0076] Exemplarily, if the preset processing is a request for listing of product 1, the state change information is information describing the listing of product 1. If the preset processing is a request for explanation of product 1, the state change information is information describing that the explanation of product 1 is about to begin. If the preset processing is a vote on which product to explain first between product 1 and product 2, assuming that the final voting result is that the number of votes for product 1 is higher than the number of votes for product 2, the state change information is information describing that the explanation of product 1 is about to begin. If the preset processing is a vote on which product to list first between product 1 and product 2, assuming that the final voting result is that the number of votes for product 1 is higher than the number of votes for product 2, the state change information is information describing that product 1 is listed. If the preset processing is a request for replenishment of product 1, the state change information is information describing the replenishment of product 1.

[0077] It should also be noted that, in practice, the interactive participation information may include both operation completion information and state change information. Alternatively, the interactive participation information may include only operation completion information. Alternatively, the interactive participation information may include only state change information.

[0078] The above technical solution displays interactive invitation information on the information flow page if the page-related information on the information flow page meets the preset trigger conditions. The interactive invitation information is used to invite the user to perform a preset processing operation on the display object. The preset processing operation is an operation used to reflect the attention paid to the display object. In response to the triggering operation of the interactive invitation information, interactive participation information is displayed on the information flow page. The interactive participation information is feedback information on the results of the preset processing operation performed on the display object. In essence, by inviting users to interact, it can not only create a lively atmosphere in the live broadcast room, but also help the host understand which display objects the viewers are interested in. In this way, they can decide whether and when to put the display objects on the shelves, explain, or restock the display objects, and dynamically adjust the live broadcast process to achieve the purpose of improving the viewing user experience.

[0079] Based on the above technical solution, optionally, the interactive participation information includes state change information; the state change information includes first sub-state change information and / or second sub-state change information; the display position of the first sub-state change information is located between the comment summary area and the barrage area; the display position of the second sub-state change information is located within the barrage area.

[0080] For example, referring to Figure 9, the second sub-state change information is displayed in the bullet screen area to enhance the atmosphere. The first sub-state change information is displayed between the comment summary area and the bullet screen area to serve as a strong reminder.

[0081] Furthermore, the display position of the first sub-state change information is located above the comment area and adjacent to the comment area.

[0082] Based on the above technical solution, optionally, if the state change information includes first sub-state change information, the method further includes: in response to a triggering operation on the first sub-state change information, displaying an object summary display page; in the object summary display page, the summary information of the target object to be displayed is located in the first display position of the object summary display page.

[0083] The triggering operation on the first sub-state change information may specifically be a click operation or a slide operation on the first sub-state change information.

[0084] Exemplarily, referring to Figure 10, the interactive invitation information in the information flow page includes the identification information of Product 3 (i.e., the image and name of Product 3), and the interactive invitation information is used to invite users to express their concern about the replenishment of Product 3. If the user clicks the "+1" control in the interactive invitation information in Figure 10, referring to Figure 11, the information flow page includes the first sub-state change information. The first sub-state change information indicates that the anchor has increased the inventory of Product 3 by 100 pieces. When the user clicks on the first sub-state change information, referring to Figure 12, the product list (i.e., the object summary display page) is displayed in the information flow page. The product list includes summary information of all products corresponding to the live broadcast room. Among them, the summary information of Product 3 is located in the first display position of the object summary display page. This setting can help users quickly find Product 3.

[0085] On the basis of the above-mentioned technical solutions, interactive invitation information is optionally displayed in the information flow page, including: displaying interactive invitation information and countdown information in the information flow page; after the countdown ends, displaying invitation participation summary information in the information flow page, and the invitation participation summary information is used to prompt the number of users who perform preset processing operations on the displayed object.

[0086] The countdown information is used to limit the time period during which the invitation can be accepted. For example, before the countdown ends, the interactive invitation is valid and the user is allowed to accept the invitation; after the countdown ends, the interactive invitation is invalid and the user is not allowed to accept the invitation.

[0087] In practice, an interactive invitation is often not intended for a single viewer, but rather for some or all of the viewer's users. This means that multiple viewers may accept the same interactive invitation. Invitation participation summary information describes the total number of invitations accepted by all viewers during the period in which the interactive invitation was valid. For example, it describes the number of users who accepted the interactive invitation.

[0088] For example, if the interactive invitation is a request for explanation of product 3, referring to FIG9, the invitation participation summary information describes that 600 users have requested explanations for product 3 during the period when the interactive invitation is valid.

[0089] It should be noted that if the interaction invitation information includes identification information of two or more objects to be displayed, performing preset processing operations on some or all of the objects to be displayed specified in the interaction invitation information can be regarded as a triggering operation for the interaction invitation information.

[0090] Exemplarily, referring to FIG6 , the interactive invitation information includes identification information of product 1 and identification information of product 2. The preset processing operation defined in the interactive invitation information is to request listing. Regardless of whether the user clicks the “+1” option corresponding to product 1, or clicks the “+1” option corresponding to product 2, or clicks both the “+1” option corresponding to product 1 and the “+1” option corresponding to product 2, it is regarded as a triggering operation for the interactive invitation information. Exemplarily, if the user only clicks the “+1” option corresponding to product 1, referring to FIG13 , in the interactive participation information, only the “+1” option corresponding to product 1 is in a gray state.

[0091] It should be noted that the acquisition, storage and application of user personal information involved in the technical solutions of the embodiments of the present disclosure comply with the provisions of relevant laws and regulations and do not violate public order and good morals.

[0092] It should be noted that for the aforementioned method embodiments, for simplicity of description, they are all expressed as a series of action combinations. However, those skilled in the art should be aware that the present invention is not limited by the order of the actions described, because according to the present invention, certain steps can be performed in other orders or simultaneously. Secondly, those skilled in the art should also be aware that the embodiments described in this specification are all preferred embodiments, and the actions and modules involved are not necessarily required by the present invention.

[0093] FIG14 is a schematic diagram of the structure of an interactive device in an embodiment of the present disclosure. The interactive device provided in the embodiment of the present disclosure can be configured in a client. Referring to FIG14 , the interactive device specifically includes:

[0094] The first display module 210 is used to display an information flow page; the information flow page corresponds to the object to be displayed;

[0095] The second display module 220 is configured to display an interactive invitation message on the information flow page if the page association information of the information flow page meets a preset trigger condition; the interactive invitation message is used to invite the user to perform a preset processing operation on the object to be displayed; the preset processing operation is an operation used to reflect the user's interest in the object to be displayed;

[0096] The third display module 230 is used to display the interactive participation information in the information flow page in response to the triggering operation of the interactive invitation information, where the interactive participation information is the feedback information of the operation result of performing the preset processing operation on the object to be displayed.

[0097] Furthermore, the information flow page further includes a comment summary area and a bullet screen area; the comment summary area and the bullet screen area are arranged vertically, and the bullet screen area is located above the comment summary area;

[0098] The display position of the interaction invitation information is located between the comment summary area and the bullet screen area;

[0099] The display location of the interactive participation information is located at least one of the following locations: within the bullet screen area, and between the comment summary area and the bullet screen area.

[0100] Furthermore, the information flow page corresponds to at least one object to be displayed; the interaction invitation information does not include identification information of any of the objects to be displayed, and the third display module 230 is configured to:

[0101] In response to a triggering operation on the interaction invitation information, an object summary display page is displayed, wherein the object summary display page includes summary information of all objects to be displayed corresponding to the information flow page;

[0102] In response to a selection operation on one of the objects to be displayed, interactive participation information is displayed in the information flow page, the interactive participation information includes identification information of a target object to be displayed, and the target object to be displayed is the selected object to be displayed.

[0103] Furthermore, the information flow page corresponds to at least one object to be displayed; the at least one object to be displayed includes a target object to be displayed; the interaction invitation information includes identification information of the target object to be displayed and participation options;

[0104] The third display module 230 is used to:

[0105] In response to a selection operation on the participation option, interactive participation information is displayed in the information flow page, and the interactive participation information includes identification information of the target object to be displayed.

[0106] Furthermore, the interactive participation information includes operation completion information, and the status of the participation option includes an optional state and an unoptional state; in the interactive invitation information, the status of the participation option is an optional state;

[0107] The interactive participation information includes operation completion information; the operation completion information is used to prompt that the preset processing operation on the object to be displayed is successful; the operation completion information includes first sub-operation completion information and / or second sub-operation completion information; the display position of the first sub-operation completion information is located between the comment summary area and the barrage area, and the first sub-operation completion information includes the participation option in an unselectable state; the second sub-operation completion information is displayed in the barrage area in the form of a barrage.

[0108] Furthermore, the preset processing operation is a voting operation, the interactive participation information includes operation completion information, and the interactive invitation information includes identification information of at least two target objects to be displayed and participation options for each of the target objects to be displayed; in the interactive invitation information, the status of each participation option is an optional state;

[0109] The interactive participation information includes operation completion information; the operation completion information is used to prompt that the preset processing operation on the object to be displayed is successful; the operation completion information includes first sub-operation completion information and / or second sub-operation completion information; the display position of the first sub-operation completion information is located between the comment summary area and the barrage area, and the first sub-operation completion information includes the voting result information as of the current moment; the second sub-operation completion information is displayed in the barrage area in the form of barrage.

[0110] Furthermore, the interactive participation information includes state change information; the state change information is used to indicate the state change of the target object to be displayed after the preset processing is performed on the object to be displayed; the state change information includes first sub-state change information and / or second sub-state change information; the display position of the first sub-state change information is located between the comment summary area and the barrage area; the display position of the second sub-state change information is located within the barrage area;

[0111] If the state change information includes first sub-state change information, the device further includes a fourth display module, configured to:

[0112] In response to the triggering operation of the first sub-state change information, an object summary display page is displayed; in the object summary display page, the summary information of the target object to be displayed is located at the first display position of the object summary display page.

[0113] Furthermore, a second display module is used to display the interactive invitation information and countdown information in the information flow page;

[0114] The device also includes a fifth display module, which is used to:

[0115] After the countdown ends, the invitation participation summary information is displayed on the information flow page, and the invitation participation summary information is used to prompt the number of users who have performed preset processing operations on the object to be displayed.

[0116] Furthermore, the preset processing operation includes at least one of the following:

[0117] Request operations for listing, discussion, voting on displayed objects, and replenishment.

[0118] The interactive device provided in the embodiment of the present disclosure can execute the steps executed by the client in the interactive method provided in the embodiment of the method of the present disclosure, and has the execution steps and beneficial effects, which will not be repeated here.

[0119] The technical solution provided by the embodiments of the present disclosure has the following advantages over the prior art:

[0120] In the technical solution provided by the embodiment of the present disclosure, if the page association information of the information flow page meets the preset triggering conditions, interactive invitation information is displayed in the information flow page; the interactive invitation information is used to invite the user to perform a preset processing operation on the object to be displayed; the preset processing operation is an operation used to reflect the attention paid to the object to be displayed; in response to the triggering operation of the interactive invitation information, interactive participation information is displayed in the information flow page, and the interactive participation information is feedback information on the result of the preset processing operation performed on the object to be displayed. Its essence is to invite users to interact, on the one hand, to create a lively atmosphere in the live broadcast room, and on the other hand, to help the anchor understand which objects to be displayed the users are paying attention to, and then decide whether or when to put on the shelves, explain or replenish the objects to be displayed, and dynamically adjust the live broadcast process to achieve the purpose of improving the user experience of the broadcast.

[0121] Figure 15 is a schematic diagram of the structure of an electronic device in an embodiment of the present disclosure. Specific reference will be made below to Figure 15, which shows a schematic diagram of the structure of an electronic device 1000 suitable for implementing an embodiment of the present disclosure. The electronic device 1000 in the embodiment of the present disclosure may include, but is not limited to, mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), vehicle-mounted terminals (such as vehicle-mounted navigation terminals), wearable electronic devices, and the like, as well as fixed terminals such as digital TVs, desktop computers, smart home devices, and the like. The electronic device shown in Figure 15 is merely an example and should not impose any limitations on the functions and scope of use of the embodiments of the present disclosure.

[0122] As shown in Figure 15, the electronic device 1000 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 1001, which can perform various appropriate actions and processes to implement the interactive method of the embodiment described in the present disclosure according to the program stored in the read-only memory (ROM) 1002 or the program loaded from the storage device 1008 into the random access memory (RAM) 1003. Various programs and information required for the operation of the electronic device 1000 are also stored in the RAM 1003. The processing device 1001, the ROM 1002, and the RAM 1003 are connected to each other via a bus 1004. An input / output (I / O) interface 1005 is also connected to the bus 1004.

[0123] Typically, the following devices may be connected to the I / O interface 1005: an input device 1006 including, for example, a touch screen, a touchpad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 1007 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 1008 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 1009. The communication device 1009 may allow the electronic device 1000 to communicate with other devices wirelessly or by wire to exchange information. Although FIG. 15 shows an electronic device 1000 having various devices, it should be understood that it is not required to implement or have all of the devices shown. More or fewer devices may be implemented or have alternatively.

[0124] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program includes program code for executing the method shown in the flowchart, thereby implementing the interactive method described above. In such an embodiment, the computer program can be downloaded and installed from the network through the communication device 1009, or installed from the storage device 1008, or installed from the ROM 1002. When the computer program is executed by the processing device 1001, the above-mentioned functions defined in the method of the embodiment of the present disclosure are performed.

[0125] It should be noted that the computer-readable medium mentioned above in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium, or any combination of the two. A computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or component, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium that contains or stores a program that can be used by or in conjunction with an instruction execution system, device, or component. In the present disclosure, a computer-readable signal medium may include an information signal propagated in baseband or as part of a carrier wave, which carries computer-readable program code. Such a propagated information signal may take a variety of forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the above. A computer-readable signal medium may also be any computer-readable medium other than a computer-readable storage medium that can transmit, propagate, or transport a program for use by or in conjunction with an instruction execution system, apparatus, or device. The program code contained on the computer-readable medium may be transmitted using any suitable medium, including but not limited to wires, optical cables, RF (radio frequency), etc., or any suitable combination thereof.

[0126] In some embodiments, the client and server can communicate using any known or future developed network protocol, such as HTTP (HyperText Transfer Protocol), and can be interconnected with any form or medium of digital information communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), an internet (e.g., the Internet), and a peer-to-peer network (e.g., an ad hoc peer-to-peer network), as well as any known or future developed network.

[0127] The computer-readable medium may be included in the electronic device, or may exist independently without being incorporated into the electronic device.

[0128] The computer-readable medium carries one or more programs. When the one or more programs are executed by the electronic device, the electronic device:

[0129] Displaying an information flow page; the information flow page corresponds to the object to be displayed;

[0130] If the page association information of the information flow page meets the preset trigger condition, interactive invitation information is displayed on the information flow page; the interactive invitation information is used to invite the user to perform a preset processing operation on the object to be displayed; the preset processing operation is an operation used to reflect the attention paid to the object to be displayed;

[0131] In response to a triggering operation on the interaction invitation information, interaction participation information is displayed in the information flow page, where the interaction participation information is feedback information on an operation result of performing a preset processing operation on the object to be displayed.

[0132] Optionally, when the above one or more programs are executed by the electronic device, the electronic device may also execute other steps described in the above embodiments.

[0133] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages, or a combination thereof, including, but not limited to, object-oriented programming languages ​​such as Java, Smalltalk, C++, and conventional procedural programming languages ​​such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a stand-alone software package, partially on the user's computer and partially on a remote computer, or entirely on the remote computer or server. In cases involving a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., through the Internet using an Internet service provider).

[0134] The flowcharts and block diagrams in the accompanying drawings illustrate the possible implementation architecture, functions and operations of the systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each box in the flowchart or block diagram can represent a module, program segment, or a part of code, and the module, program segment, or a part of code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some alternative implementations, the functions marked in the box can also occur in a different order than that marked in the accompanying drawings. For example, two boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each box in the block diagram and / or flowchart, and the combination of the boxes in the block diagram and / or flowchart, can be implemented with a dedicated hardware-based system that performs the specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0135] The units involved in the embodiments described in this disclosure may be implemented in software or hardware, wherein the name of a unit does not necessarily limit the unit itself.

[0136] The functions described above herein may be performed, at least in part, by one or more hardware logic components. For example, and without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chip (SOCs), complex programmable logic devices (CPLDs), and the like.

[0137] In the context of the present disclosure, a machine-readable medium can be a tangible medium that can contain or store a program for use by or in conjunction with an instruction execution system, device or equipment. A machine-readable medium can be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium can include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or equipment, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium can include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0138] According to one or more embodiments of the present disclosure, the present disclosure provides an electronic device, including:

[0139] one or more processors;

[0140] a memory for storing one or more programs;

[0141] When the one or more programs are executed by the one or more processors, the one or more processors implement any of the interaction methods provided in the present disclosure.

[0142] According to one or more embodiments of the present disclosure, the present disclosure provides a computer-readable storage medium having a computer program stored thereon, which implements any of the interaction methods provided by the present disclosure when the program is executed by a processor.

[0143] An embodiment of the present disclosure further provides a computer program product, which includes a computer program or instructions, and when the computer program or instructions are executed by a processor, the interaction method described above is implemented.

[0144] It should be noted that, in this document, relational terms such as "first" and "second" are used only to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply any actual relationship or order between these entities or operations. Moreover, the terms "comprises," "comprising," or any other variations thereof are intended to cover non-exclusive inclusion, so that a process, method, article, or device comprising a series of elements includes not only those elements, but also other elements not explicitly listed, or elements inherent to such process, method, article, or device. In the absence of further limitations, an element defined by the phrase "comprising a ..." does not exclude the presence of other identical elements in the process, method, article, or device comprising the element.

[0145] The foregoing description is intended only to provide specific embodiments of the present disclosure, intended to enable those skilled in the art to understand and implement the present disclosure. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the general principles defined herein may be implemented in other embodiments without departing from the spirit or scope of the present disclosure. Therefore, the present disclosure is not intended to be limited to the embodiments described herein, but rather to be construed in the broadest manner consistent with the principles and novel features disclosed herein.

Claims

1. An interactive method, comprising: Displaying an information flow page; the information flow page corresponds to the object to be displayed; If the page association information of the information flow page meets the preset trigger condition, interactive invitation information is displayed in the information flow page; the interactive invitation information is used to invite the user to perform a preset processing operation on the object to be displayed; the preset processing operation is an operation used to reflect the attention paid to the object to be displayed; In response to a triggering operation on the interactive invitation information, interactive participation information is displayed in the information flow page, where the interactive participation information is feedback information on the operation result of performing a preset processing operation on the object to be displayed.

2. The method according to claim 1, wherein: The method further comprises: The information flow page also includes a comment summary area and a bullet screen area; the comment summary area and the bullet screen area are arranged vertically, and the bullet screen area is located above the comment summary area; The display position of the interactive invitation information is located between the comment summary area and the bullet screen area; The interactive participation information is displayed at at least one of the following locations: within the bullet screen area, and between the comment summary area and the bullet screen area.

3. The method according to claim 1, wherein: The information flow page corresponds to at least one object to be displayed; the interaction invitation information does not include identification information of any of the objects to be displayed, and the displaying of the interaction participation information in the information flow page in response to the triggering operation of the interaction invitation information includes: In response to a triggering operation on the interactive invitation information, an object summary display page is displayed, wherein the object summary display page includes summary information of all objects to be displayed corresponding to the information flow page; In response to a selection operation on the object to be displayed, interactive participation information is displayed in the information flow page, the interactive participation information includes identification information of the target object to be displayed, The target object to be displayed is the selected object to be displayed.

4. The method according to claim 1, wherein: The information flow page corresponds to at least one object to be displayed; the at least one object to be displayed includes a target object to be displayed; the interactive invitation information includes identification information and participation options of the target object to be displayed; The displaying of the interactive participation information in the information flow page in response to the triggering operation of the interactive invitation information includes: In response to a selection operation on the participation option, interactive participation information is displayed in the information flow page, and the interactive participation information includes identification information of the target object to be displayed.

5. The method according to claim 4, wherein: The interactive participation information includes operation completion information, and the status of the participation option includes an optional state and an unoptional state; in the interactive invitation information, the status of the participation option is an optional state; The interactive participation information includes operation completion information; the operation completion information is used to prompt that the preset processing operation on the object to be displayed is successfully performed; the operation completion information includes first sub-operation completion information and / or second sub-operation completion information; the display position of the first sub-operation completion information is located between the comment summary area and the barrage area, and the first sub-operation completion information includes the participation option in an unselectable state; the second sub-operation completion information is displayed in the barrage area in the form of barrage.

6. The method according to claim 4, wherein: The preset processing operation is a voting operation, the interactive participation information includes operation completion information, and the interactive invitation information includes identification information of at least two target objects to be displayed and participation options for each of the target objects to be displayed; in the interactive invitation information, the status of each of the participation options is an optional status; The interactive participation information includes operation completion information; the operation completion information is used to prompt that the preset processing operation on the object to be displayed is successfully performed; the operation completion information includes first sub-operation completion information and / or second sub-operation completion information; the display position of the first sub-operation completion information is located between the comment summary area and the barrage area, and the first sub-operation completion information includes the voting result information up to the current moment; the second sub-operation completion information is displayed in the barrage area in the form of barrage.

7. The method according to claim 3 or 4, wherein: The interactive participation information includes state change information; the state change information is used to prompt the state change of the target object to be displayed after the preset processing is performed on the object to be displayed; the state change information includes first sub-state change information and / or second sub-state change information; the display position of the first sub-state change information is located between the comment summary area and the bullet screen area; the display position of the second sub-state change information is located in the bullet screen area; If the state change information includes first sub-state change information, the method further includes: In response to a triggering operation on the first sub-state change information, displaying a summary display page of the display objects; In the object summary display page, the summary information of the target object to be displayed is located at the first display position of the object summary display page.

8. The method according to claim 1, wherein: The displaying of the interactive invitation information in the information flow page includes: Displaying interactive invitation information and countdown information in the information flow page; After the countdown ends, the invitation to participate summary information is displayed on the information flow page, and the invitation to participate summary information is used to prompt the number of users who have performed preset processing operations on the object to be displayed.

9. The method according to claim 1, wherein: The preset processing operation includes at least one of the following: Request operations for listing, request for discussion, voting on the displayed objects, and request for replenishment.

10. An interactive device, comprising: A first display module is used to display an information flow page; the information flow page corresponds to an object to be displayed; A second display module is used to display interactive invitation information in the information flow page if the page association information of the information flow page meets the preset trigger condition; the interactive invitation information is used to invite the user to perform a preset processing operation on the object to be displayed; the preset processing operation is an operation used to reflect the attention paid to the object to be displayed; The third display module is used to respond to the triggering operation of the interactive invitation information and display the interactive invitation information in the The interactive participation information is displayed in the information flow page, and the interactive participation information is feedback information of the operation result of performing a preset processing operation on the object to be displayed.

11. An electronic device, comprising: one or more processors; A storage device for storing one or more programs; When the one or more programs are executed by the one or more processors, the one or more processors implement the method according to any one of claims 1 to 9.

12. A computer-readable storage medium having a computer program stored thereon, wherein: When the program is executed by a processor, the method according to any one of claims 1 to 9 is implemented.

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