Interaction method and apparatus, device and computer-readable storage medium

Abstract

Embodiments of the present disclosure provide an interaction method and apparatus, a device and a storage medium. The interaction method comprises: receiving a request of a user for quitting a target application, wherein first media content is displayed on a current page of the target application; on the basis of media type information of a cache content set associated with the current page, determining second media content from the cache content set, wherein the media type information indicates whether the corresponding media content is promotion content or not, and the second media content is non-promotion content; and switching the current page of the target application to display the second media content. Therefore, once the user triggers the operation of quitting the target application, displayed media content is immediately updated. In the process, there is no need to request a server, thereby shortening the waiting time of the user. Moreover, on the basis of the media type information of the cache content set associated with the current page, the updated and displayed media content is ensured to be non-promotion content, thereby enhancing the user experience.

Description

Interaction method, device, apparatus, and computer-readable storage medium

[0001] This application claims priority to the Chinese invention patent application entitled “Interactive Method, Apparatus, Device and Computer-readable Storage Medium” and application number 2023107811162, filed on June 28, 2023, the entire contents of which are incorporated by reference into this application. Technical Field

[0002] Example embodiments of the present disclosure generally relate to the field of computers, and more particularly, to interactive methods, apparatuses, devices, and computer-readable storage media. Background Art

[0003] With the development of computer technology, various media content has become one of the main ways people access content. Media content can include images, videos, text, audio, and more. For applications that display media content, how to more efficiently provide users with the content they desire is a current focus.

[0004] Summary of the Invention

[0005] In a first aspect of the present disclosure, a method for interface interaction is provided. The method comprises: receiving a user request to exit a target application, wherein a current page of the target application presents first media content; determining second media content from a cached content set based on media type information of a cached content set associated with the current page, wherein the media type information indicates whether the corresponding media content is promotional content and the second media content is non-promotional content; and switching the current page of the target application to present the second media content.

[0006] In a second aspect of the present disclosure, an interactive device is provided. The device includes: a request receiving module configured to receive a user request to exit a target application, wherein a current page of the target application presents first media content; a media content determining module configured to determine second media content from a cached content set based on media type information of the cached content set associated with the current page, wherein the media type information indicates whether the corresponding media content is promotional content and the second media content is non-promotional content; and a page switching module configured to switch the current page of the target application to present the second media content.

[0007] In a third aspect of the present disclosure, an electronic device is provided. The device includes at least one processing unit; and at least one memory coupled to the at least one processing unit and storing instructions for execution by the at least one processing unit. When executed by the at least one processing unit, the instructions cause the electronic device to perform the method of the first aspect.

[0008] In a fourth aspect of the present disclosure, a computer-readable storage medium is provided, wherein a computer program is stored on the medium, and when the computer program is executed by a processor, the method of the first aspect is implemented.

[0009] It should be understood that the content described in this section is not intended to limit the key features or important features of the embodiments of the present disclosure, nor is it intended to limit the scope of the present disclosure. Other features of the present disclosure will become easily understood through the following description. BRIEF DESCRIPTION OF THE DRAWINGS

[0010] The above and other features, advantages and aspects of the embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. In the accompanying drawings, the same or similar reference numerals represent the same or similar elements, wherein:

[0011] FIG1 shows a schematic diagram of an example environment in which embodiments of the present disclosure can be implemented;

[0012] 2A to 2C are schematic diagrams illustrating examples of playback interfaces according to some embodiments of the present disclosure;

[0013] FIG3 shows a flowchart of a process for interface interaction according to some embodiments of the present disclosure;

[0014] FIG4 shows a schematic structural block diagram of an interaction device according to certain embodiments of the present disclosure; and

[0015] FIG5 shows a block diagram of an electronic device capable of implementing various embodiments of the present disclosure. DETAILED DESCRIPTION

[0016] The following describes embodiments of the present disclosure in more detail with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as limited to the embodiments described herein. Rather, these embodiments are provided to provide a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are for illustrative purposes only and are not intended to limit the scope of protection of the present disclosure.

[0017] It should be noted that the titles of any section / subsection provided herein are not limiting. Various embodiments are described throughout this document, and any type of embodiment may be included under any section / subsection. Furthermore, the embodiments described in any section / subsection may be combined in any manner with any other embodiments described in the same section / subsection and / or in different sections / subsections.

[0018] In the description of the embodiments of the present disclosure, the term "including" and similar terms should be understood as open inclusion, that is, "including but not limited to". The term "based on" should be understood as "based at least in part on". The term "one embodiment" or "the embodiment" should be understood as "at least one embodiment". The term "some embodiments" should be understood as "at least some embodiments". Other explicit and implicit definitions may be included below. The terms "first", "second", etc. may refer to different or the same objects. Other explicit and implicit definitions may be included below.

[0019] The embodiments of the present disclosure may involve user data, data acquisition and / or use, etc. These aspects shall comply with the corresponding laws, regulations and relevant provisions. In the embodiments of the present disclosure, all data collection, acquisition, processing, processing, forwarding, use, etc. are carried out on the premise that the user is aware of and confirms them. Accordingly, when implementing the various embodiments of the present disclosure, the types, scope of use, and usage scenarios of the data or information that may be involved should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with the relevant laws and regulations. The specific notification and / or authorization method may vary according to the actual situation and application scenario, and the scope of the present disclosure is not limited in this respect.

[0020] If this specification and the solutions in the examples involve the processing of personal information, such processing will be done only with a legitimate basis (such as with the consent of the subject of personal information or as necessary for the performance of a contract) and only within the prescribed or agreed scope. A user's refusal to process personal information other than that required for basic functions will not affect the user's use of basic functions.

[0021] As briefly mentioned above, various media content has become one of the primary ways people access content. Many applications attract users by presenting a wide variety of media content. For example, some applications can recommend video streams containing multiple videos. Users can switch between videos displayed on the application interface by swiping the application interface. If a user is not interested in the recommended videos, they can exit the application.

[0022] When the user triggers to exit the application, according to some traditional solutions, the application will display a reminder asking whether to confirm the exit of the application. In addition, some solutions can also send a request to the server to request to refresh the video content displayed on the current interface, thereby stimulating the user's interest through new video content.

[0023] However, this approach requires server requests, resulting in slow video content refreshes. This results in noticeable wait times for users, and even when content is updated, the user experience is poor. Furthermore, the refreshed video content may be promotional, such as advertisements or marketing content. This can further degrade the user experience and cause users to exit the app.

[0024] To this end, embodiments of the present disclosure propose an interactive solution. According to this solution, upon receiving a user request to exit a target application (the current page of the target application presents first media content), second media content can be determined from the cached content set based on the media type information of the cached content set associated with the current page (indicating whether the corresponding media content is promotional content), where the second media content is non-promotional content. The current page of the target application can then be switched to present the second media content.

[0025] This allows for immediate updates to displayed media content when a user exits the target application. This eliminates the need for server requests, reducing user wait time. Furthermore, based on the media type information in the cached content associated with the current page, the updated media content is guaranteed to be non-promotional, enhancing the user experience. This approach can increase user engagement with the application.

[0026] Various example implementations of this solution are described in detail below in conjunction with the accompanying drawings.

[0027] Sample Environment

[0028] FIG1 shows a schematic diagram of an example environment 100 in which embodiments of the present disclosure can be implemented. As shown in FIG1 , the example environment 100 may include a terminal device 110 .

[0029] In this example environment 100, an application 120 is installed in a terminal device 110. A user 140 can interact with the application 120 via the terminal device 110 and / or its attached devices. The application 120 can be a social application, a content sharing application, or any other appropriate application.

[0030] In the environment 100 of FIG. 1 , if the application 120 is active, the application 120 may provide services such as creation or playback of media content to the user 140 .

[0031] In addition, the terminal device 110 can present an interface 150 of the application 120. The content presented by the interface 150 may also change according to the specific services provided, user interaction behaviors / preset operations, etc.

[0032] In some embodiments, the terminal device 110 communicates with the server 130 to provide services for the application 120. The terminal device 110 can be any type of mobile terminal, fixed terminal or portable terminal, including a mobile phone, a desktop computer, a laptop computer, a notebook computer, a netbook computer, a tablet computer, a media computer, a multimedia tablet, a personal communication system (PCS) device, a personal navigation device, a personal digital assistant (PDA), an audio / video player, a digital camera / camcorder, a positioning device, a television receiver, a radio broadcast receiver, an e-book device, a gaming device or any combination thereof, including accessories and peripherals of these devices or any combination thereof. In some embodiments, the terminal device 110 can also support any type of interface for the user (such as "wearable" circuitry, etc.).

[0033] The server 130 can be a standalone physical server, a server cluster or distributed system consisting of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, content distribution networks, and big data and artificial intelligence platforms. For example, the server 130 can include computing systems / servers such as mainframes, edge computing nodes, computing devices in a cloud environment, and the like. The server 130 can provide background services for the application 120 that supports content presentation in the terminal device 110.

[0034] A communication connection may be established between the server 130 and the terminal device 110. The communication connection may be established via a wired or wireless connection. The communication connection may include, but is not limited to, a Bluetooth connection, a mobile network connection, a Universal Serial Bus connection, a Wi-Fi connection, etc., and the embodiments of the present disclosure are not limited in this respect. In the embodiments of the present disclosure, the server 130 and the terminal device 110 may implement signaling interaction via the communication connection between them.

[0035] It should be understood that the structure and function of the various elements in the environment 100 are described for illustrative purposes only and do not imply any limitation on the scope of the present disclosure.

[0036] Sample interface

[0037] The following takes video content as an example to describe the interaction process and the interaction interface during video playback by an application. It should be understood that media content may also include other appropriate media content such as image content, audio content, etc.

[0038] Figure 2A shows a schematic diagram of an example of a playback interface 200A according to some embodiments of the present disclosure. As shown in Figure 2A, when the application 120 is in the running state, the terminal device 110 can present the playback interface 200A corresponding to the video content 210. In some embodiments, in response to the application 120 being in the running state, the terminal device 110 can present the playback interface 200A of the video content 210 by default. In some embodiments, when the application 120 is in the running state, the terminal device 110 can also provide the playback interface 200A shown in Figure 2A when receiving an access request for the video content 210. It should be understood that the video content 210 and the playback interface 200A can be of any appropriate style, and the present disclosure is not intended to limit the specific style of the video content and the playback interface.

[0039] In some embodiments, the playback interface 200A further includes at least one operation control. This at least one operation control includes, but is not limited to, a user identification control (e.g., a user avatar, user name), a like control, a favorite control, a share control, a comment control, a progress bar control, and the like. For example, a user in the playback interface 200A can operate the progress bar control to control the playback progress of the video content 210.

[0040] In some embodiments, the user performs preset operations on the playback interface 200A, such as sliding left, sliding right, etc., to switch the playback interface to play different video content.

[0041] In some embodiments, the user may trigger a request to exit the application 120 while the video content 210 is playing in the playback interface 200A.

[0042] The request to exit application 120 can be an operation performed by the user on playback interface 200A that triggers the exit of application 120. For example, a specific gesture performed by the user on playback interface 200A, such as a swipe gesture along the edge of the playback interface in a specific direction, can be triggered. The request to exit application 120 can also be triggered by the user clicking a preset physical button, a user clicking a preset virtual button displayed on the display screen of terminal device 110, and so on. The presently disclosed embodiments do not limit the implementation of the request to exit application 120.

[0043] In some embodiments of the present disclosure, in order to keep the user in the application 120, in response to receiving the user's request to exit the application 120, the terminal device 110 may switch to presenting new video content. Such new video content may be cached video content, and the updated video content is non-promotional content.

[0044] In some implementations, the promotional content may include media content associated with a specific promotional purpose. For example, the promotional content may include media content associated with an advertising service and / or media content associated with a marketing service.

[0045] As an example, FIG2B shows an updated playback interface 200B. The video content 220 presented in the playback interface 200B is different from the video content 210 presented in the playback interface 200A. The video content 220 is non-promotional content.

[0046] For ease of description, in some embodiments of the present disclosure, the playback interface 200A may be described as a first playback interface, the video content 210 presented in the playback interface 200A may be described as the first video content, the playback interface 200B may be described as a second playback interface, and the video content 220 presented in the playback interface 200B may be described as the second video content.

[0047] In some embodiments of the present disclosure, when updating the playback interface to present video content 220, the terminal device 110 does not need to request a server, but instead determines video content 220 from a cached content set. Therefore, during this process, a refreshed interface can be immediately presented to the user, reducing user waiting time and improving the user experience. In some embodiments, the content in the cached content set may include media content that has not yet been presented to the user.

[0048] In some embodiments of the present disclosure, terminal device 110 selects video content 220 of a non-promotional type based on media type information of a cached content set. The media type information may, for example, indicate whether the corresponding video content in the cached content set is promotional content. For example, the media type in the cached content set may be classified, for example, as promotional content.

[0049] In some embodiments, the terminal device 110 may trigger a switch to the video content 220 only when the first playback interface that the user currently requests to exit is a page for the target service provided by the application 120. Taking Figure 2A as an example, the terminal device 110 may trigger the presentation of the media content 220 when the first playback interface that the user currently requests to exit is a page corresponding to a "recommended" service. Conversely, if the playback interface that the user currently requests to exit corresponds to a "followed" service, the terminal device 110 may not, for example, perform the presentation of the cached video.

[0050] In some implementations, the terminal device 110 may determine a cached content set corresponding to the first playback interface. The cached content set may, for example, include a group of cached media content. Accordingly, the terminal device 110 may determine, based on the presentation priorities of the group of cached media content, the video content 220 with the highest presentation priority, which is not promotional content, from the group of cached media content. Such a priority may, for example, indicate the order in which the cached media content is to be presented to the current user, which may be determined based on information such as the type of the media content.

[0051] In some embodiments, the media content with the highest presentation priority in the cached content set may be, for example, the target promotion content. In this case, the terminal device 110 will not switch to presenting the target promotion content and may remove the target promotion content from the cached content set.

[0052] In some embodiments, if the cached content set after removal does not include promotional content, the terminal device 110 may further expand the cached content set. For example, the terminal device 110 may load at least one promotional content from the server into the cached content set.

[0053] In some embodiments, as shown in FIG2B , in response to receiving a user request to exit the application 120, the terminal device 110 may present a prompt message 221 such as “Exit Again.” Accordingly, if a user triggers an operation to exit the application 120 in the playback interface 200B, the terminal device 110 may exit the application 120 accordingly.

[0054] In some scenarios, the user may choose to continue browsing the media content instead of exiting the application 120. Accordingly, the user may switch the media content presented in the playback interface 200B. Specifically, upon receiving a preset switching operation from the user in the playback interface 200B, the terminal device 110 may switch to presenting the third media content in the cached content set based on the presentation priority of the cached content set.

[0055] As an example, Fig. 3C shows a new playback interface 200C displayed by the terminal device 110 after the user performs a preset operation of switching the playback interface in the playback interface 200B. The terminal device 110 can present the video content 230 in the playback interface 200C.

[0056] For example, upon receiving a switching operation (e.g., swiping up) in the playback interface 200B, the terminal device 110 may determine the media content with the highest priority (e.g., video content 230) from the cached content set for presentation. Upon receiving a further swiping up operation from the user, the terminal device 110 may select the next highest priority media content from the cached content set that has not yet been presented and present it.

[0057] Thus, the embodiments of the present disclosure can immediately update the displayed media content when the user triggers the exit of the target application. This process eliminates the need to request a server, thus reducing user waiting time. Furthermore, based on the media type information of the media content in the cached content set associated with the current page, the updated displayed media content is guaranteed to be non-promotional content, thus improving the user experience.

[0058] Example Process

[0059] FIG3 shows a flow chart of a process 300 for interface interaction according to some embodiments of the present disclosure. The process 300 may be implemented at the terminal device 110. The process 300 is described below with reference to FIG1.

[0060] As shown in FIG. 3 , in block 310 , the terminal device 110 receives a user request to exit a target application, wherein a current page of the target application presents first media content.

[0061] At block 320 , the terminal device 110 determines second media content from the cached content set based on media type information of the cached content set associated with the current page, wherein the media type information indicates whether the corresponding media content is promoted content, and the second media content is non-promoted content; and

[0062] In block 330 , the terminal device 110 switches the current page of the target application to present the second media content.

[0063] In some embodiments, the cached content set includes a group of cached media content, and determining the second media content from the cached content set includes: based on the presentation priorities of the group of cached media content, determining the second media content with the highest presentation priority and which is not promotional content from the group of cached media content.

[0064] In some embodiments, process 300 further includes removing the targeted promotional content from the set of cached content in response to the set of cached media content including the targeted promotional content having a higher presentation priority than the second media content.

[0065] In some embodiments, process 300 further includes: in response to the removed cached content set not including the promotional content, loading at least one promotional content into the cached content set.

[0066] In some embodiments, process 300 further includes: obtaining a preset operation of the user in the current page; and switching the current page of the target application to present the third media content in the cached content set based on the presentation priority of the cached content set.

[0067] In some embodiments, determining the second media content from the cached content set includes: in response to the current page being a target page corresponding to a target business in a target application, determining the cached second media content from the cached content set associated with the target page.

[0068] In some embodiments, the media content in the cached content set has not yet been presented to the user.

[0069] In some embodiments, the promotional content includes: media content associated with an advertising service; and / or media content associated with a marketing service.

[0070] Example devices and equipment

[0071] Embodiments of the present disclosure also provide corresponding apparatuses for implementing the above-described methods or processes. FIG4 shows a schematic structural block diagram of an apparatus 400 for interface interaction according to certain embodiments of the present disclosure. Apparatus 400 may be implemented as or included in terminal device 110. Each module / component in apparatus 400 may be implemented by hardware, software, firmware, or any combination thereof.

[0072] As shown in Figure 4, the device 400 includes a request receiving module 410, which is configured to receive a user's request to exit the target application, wherein the current page of the target application presents first media content; a media content determination module 420, which is configured to determine second media content from the cached content set based on media type information of the cached content set associated with the current page, wherein the media type information indicates whether the corresponding media content is promotional content, and the second media content is non-promotional content; and a page switching module 430, which is configured to switch the current page of the target application to present the second media content.

[0073] In some embodiments, the cached content set includes a group of cached media contents, and the media content determination module 420 is further configured to: based on the presentation priorities of the group of cached media contents, determine, from the group of cached media contents, a second media content having the highest presentation priority and being non-promotional content.

[0074] In some embodiments, the apparatus 400 further includes a target promotion content removal module configured to remove the target promotion content from the cached content set in response to a group of cached media content including the target promotion content having a higher presentation priority than the second media content.

[0075] In some embodiments, the apparatus 400 further includes a promotional content loading module configured to load at least one promotional content into the cached content set in response to the removed cached content set not including the promotional content.

[0076] In some embodiments, the device 400 also includes: a user operation acquisition module, configured to obtain the user's preset operations in the current page; and a media content configuration module, further configured to switch the current page of the target application to present the third media content in the cached content set based on the presentation priority of the cached content set.

[0077] In some embodiments, the media content determination module 420 is further configured to: in response to the current page being a target page corresponding to a target business in a target application, determine cached second media content from a cache content set associated with the target page.

[0078] In some embodiments, the media content in the cached content set has not yet been presented to the user.

[0079] In some embodiments, the promotional content includes: media content associated with an advertising service; and / or media content associated with a marketing service.

[0080] The modules and / or units included in the device 400 can be implemented in various ways, including software, hardware, firmware, or any combination thereof. In some embodiments, one or more modules and / or units can be implemented using software and / or firmware, such as machine executable instructions stored on a storage medium. In addition to or as an alternative to machine executable instructions, some or all of the modules and / or units in the device 400 can be implemented at least in part by one or more hardware logic components. By way of example and not limitation, exemplary types of hardware logic components that can be used include field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chip (SOCs), complex programmable logic devices (CPLDs), and the like.

[0081] Figure 5 shows a block diagram of an electronic device 500 that can implement one or more embodiments of the present disclosure. It should be understood that the electronic device 500 shown in Figure 5 is merely exemplary and should not be construed as limiting the functionality and scope of the embodiments described herein. The electronic device 500 shown in Figure 5 can be used to implement the terminal device 110 and / or server 130 of Figure 1 .

[0082] As shown in FIG5 , electronic device 500 is in the form of a general-purpose computing device. Components of electronic device 500 may include, but are not limited to, one or more processors or processing units 510, memory 520, storage device 530, one or more communication units 540, one or more input devices 550, and one or more output devices 560. Processing unit 510 may be a real or virtual processor and is capable of performing various processes according to programs stored in memory 520. In a multi-processor system, multiple processing units execute computer-executable instructions in parallel to increase the parallel processing capabilities of electronic device 500.

[0083] The electronic device 500 typically includes a plurality of computer storage media. Such media can be any available media accessible to the electronic device 500, including but not limited to volatile and non-volatile media, removable and non-removable media. The memory 520 can be a volatile memory (e.g., registers, cache, random access memory (RAM)), a non-volatile memory (e.g., read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory), or some combination thereof. The storage device 530 can be a removable or non-removable medium and can include a machine-readable medium, such as a flash drive, a disk, or any other medium that can be used to store information and / or data (e.g., training data for training) and can be accessed within the electronic device 500.

[0084] The electronic device 500 may further include additional removable / non-removable, volatile / non-volatile storage media. Although not shown in FIG. 5 , a disk drive for reading from or writing to a removable, non-volatile disk (e.g., a “floppy disk”) and an optical drive for reading from or writing to a removable, non-volatile optical disk may be provided. In these cases, each drive may be connected to a bus (not shown) by one or more data media interfaces. The memory 520 may include a computer program product 525 having one or more program modules configured to perform various methods or actions of various embodiments of the present disclosure.

[0085] The communication unit 540 enables communication with other electronic devices via a communication medium. Additionally, the functions of the components of the electronic device 500 can be implemented in a single computing cluster or multiple computing machines that can communicate via a communication connection. Thus, the electronic device 500 can operate in a networked environment using a logical connection with one or more other servers, a network personal computer (PC), or another network node.

[0086] Input device 550 may be one or more input devices, such as a mouse, keyboard, or trackball. Output device 560 may be one or more output devices, such as a display, a speaker, or a printer. Electronic device 500 may also communicate with one or more external devices (not shown) via communication unit 540 as needed, such as a storage device, a display device, or the like, with one or more devices that allow a user to interact with electronic device 500, or with any device that allows electronic device 500 to communicate with one or more other electronic devices (e.g., a network card, a modem, etc.). Such communication may be performed via an input / output (I / O) interface (not shown).

[0087] According to an exemplary embodiment of the present disclosure, a computer-readable storage medium is provided, on which computer-executable instructions are stored, wherein the computer-executable instructions are executed by a processor to implement the method described above. According to an exemplary embodiment of the present disclosure, a computer program product is also provided, which is tangibly stored on a non-transitory computer-readable medium and includes computer-executable instructions, and the computer-executable instructions are executed by a processor to implement the method described above.

[0088] Various aspects of the present disclosure are described herein with reference to flowcharts and / or block diagrams of methods, apparatuses, devices, and computer program products implemented according to the present disclosure. It should be understood that each block of the flowcharts and / or block diagrams, and combinations of blocks in the flowcharts and / or block diagrams, can be implemented by computer-readable program instructions.

[0089] These computer-readable program instructions can be provided to a processing unit of a general-purpose computer, a special-purpose computer, or other programmable data processing device, thereby producing a machine such that, when these instructions are executed by the processing unit of the computer or other programmable data processing device, a device is generated that implements the functions / actions specified in one or more blocks in the flowcharts and / or block diagrams. These computer-readable program instructions can also be stored in a computer-readable storage medium, where these instructions cause the computer, programmable data processing device, and / or other device to operate in a specific manner. Thus, the computer-readable medium storing the instructions comprises an article of manufacture that includes instructions for implementing various aspects of the functions / actions specified in one or more blocks in the flowcharts and / or block diagrams.

[0090] Computer-readable program instructions can be loaded onto a computer, other programmable data processing apparatus, or other device so that a series of operational steps are performed on the computer, other programmable data processing apparatus, or other device to produce a computer-implemented process, thereby causing the instructions executed on the computer, other programmable data processing apparatus, or other device to implement the functions / actions specified in one or more boxes in the flowchart and / or block diagram.

[0091] The flow charts and block diagrams in the accompanying drawings show the possible architecture, functions and operations of the systems, methods and computer program products according to multiple implementations of the present disclosure. In this regard, each box in the flow chart or block diagram can represent a part for a module, program segment or instruction, and a part for a module, program segment or instruction comprises one or more executable instructions for realizing the logical function of the specification. In some alternative implementations, the functions marked in the box can also occur in a sequence different from that marked in the accompanying drawings. For example, two continuous boxes can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each box in the block diagram and / or flow chart, and the combination of the boxes in the block diagram and / or flow chart can be realized by a special hardware-based system that performs the function or action of the specification, or can be realized by a combination of special hardware and computer instructions.

[0092] While various implementations of the present disclosure have been described above, the above descriptions are exemplary, non-exhaustive, and not intended to be limiting of the disclosed implementations. Many modifications and variations will be apparent to those skilled in the art without departing from the scope and spirit of the described implementations. The terminology used herein is selected to best explain the principles of the implementations, their practical applications, or improvements to existing technologies, or to enable others skilled in the art to understand the various embodiments disclosed herein.

Claims

1. An interactive method, comprising: Receiving a user request to exit a target application, wherein a current page of the target application presents first media content; determining second media content from the cached content set based on media type information of the cached content set associated with the current page, wherein the media type information indicates whether the corresponding media content is promotional content, and the second media content is non-promotional content; as well as The current page of the target application is switched to present the second media content.

2. The method of claim 1 , wherein the cached content set comprises a group of cached media content, and determining the second media content from the cached content set comprises: Based on the presentation priorities of the group of cached media contents, the second media content having the highest presentation priority and being non-promotional content is determined from the group of cached media contents.

3. The method according to claim 2, further comprising: In response to the set of cached media content including targeted promotional content having a higher presentation priority than the second media content, removing the targeted promotional content from the set of cached content.

4. The method according to claim 3, further comprising: In response to the removed cache content set not including the promotional content, at least one promotional content is loaded into the cache content set.

5. The method according to claim 4, further comprising: Obtaining the preset operation of the user in the current page; as well as Based on the presentation priority of the cached content set, the current page of the target application is switched to present the third media content in the cached content set.

6. The method of claim 1, wherein determining the second media content from the cached content set comprises: In response to the current page being a target page corresponding to a target business in the target application, determining the cached first 2. Media content. The method of claim 1 , wherein the media content in the cached content set has not yet been presented to the user.

8. The method according to claim 1, wherein the promotion content comprises: Media content associated with advertising services; and / or Media content associated with the Marketing Services.

9. An interactive device, comprising: a request receiving module, configured to receive a user's request to exit a target application, wherein a current page of the target application presents a first media content; a media content determination module configured to determine second media content from the cached content set associated with the current page based on media type information of the cached content set, wherein the media type information indicates whether the corresponding media content is promotional content, and the second media content is non-promotional content; as well as The page switching module is configured to switch the current page of the target application to present the second media content.

10. An electronic device comprising: at least one processing unit; as well as At least one memory, the at least one memory being coupled to the at least one processing unit and storing instructions for execution by the at least one processing unit, the instructions causing the electronic device to perform the method according to any one of claims 1 to 8 when executed by the at least one processing unit.

11. A computer-readable storage medium having a computer program stored thereon, wherein the computer program implements the method according to any one of claims 1 to 8 when executed by a processor.

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