Media content presentation method and apparatus, and device, readable storage medium and product

Abstract

Provided in the embodiments of the present disclosure are a media content presentation method and apparatus, and a device, a readable storage medium and a product. The method comprises: presenting preset media content on a media content presentation page; in response to a switching operation which is triggered by a user on the media content presentation page, acquiring first media content, wherein the first media content is associated with a target object; and presenting the first media content on the media content presentation page according to a target style, wherein the target style is determined on the basis of the target object, and media content of the same type corresponds to different presentation styles. Thus, content presented on the media content presentation page can be enriched. In addition, richer content associated with the target object can be presented on the media content presentation page, such that a user can view the target object on the basis of the first media content.

Description

Media content display method, device, equipment, readable storage medium and product

[0001] This application claims priority to the Chinese invention patent application entitled “Media content display method, device, equipment, readable storage medium and product” filed on July 17, 2023, with application number 2023108792597. The entire contents of that application are incorporated by reference into this application. Technical Field

[0002] The embodiments of the present disclosure relate to the field of interface interaction technology, and more particularly to a method, apparatus, device, readable storage medium, and product for displaying media content. Background Art

[0003] With the development of Internet technology, more and more Internet applications support users to generate and publish media content. Users can also browse media content on Internet applications.

[0004] However, current media content is generally generated based on video content shot by users or graphic content generated by users. The display content in the media content is often relatively small, and the interactive operations based on the media content are also relatively simple.

[0005] Summary of the Invention

[0006] The embodiments of the present disclosure provide a media content display method, apparatus, device, readable storage medium, and product, which are used to solve the technical problems of existing content display methods, such as relatively single display content and relatively single interaction mode.

[0007] In a first aspect, an embodiment of the present disclosure provides a media content display method, comprising: displaying preset media content on a media content display page; obtaining first media content in response to a switching operation triggered by a user on the media content display page, wherein the first media content is associated with a target object; and displaying the first media content on the media content display page according to a target style, wherein the target style is determined based on the target object, and the same type of media content corresponds to different display styles.

[0008] In a second aspect, an embodiment of the present disclosure provides a media content display device, comprising: a display module for displaying preset media content in a media content display page; an acquisition module for acquiring first media content in response to a switching operation triggered by a user in the media content display page, wherein the first media content is associated with a target object; and a processing module for displaying the first media content in accordance with a target style in the media content display page, wherein the target style is determined based on the target object, and the same type of media content corresponds to different display styles.

[0009] In a third aspect, an embodiment of the present disclosure provides an electronic device comprising: a processor and a memory; the memory stores computer-executable instructions; the processor executes the computer-executable instructions stored in the memory, so that the at least one processor executes the media content display method described in the first aspect and various possible designs of the first aspect.

[0010] In a fourth aspect, an embodiment of the present disclosure provides a computer-readable storage medium, in which computer-executable instructions are stored. When a processor executes the computer-executable instructions, the media content display method described in the first aspect and various possible designs of the first aspect is implemented.

[0011] In a fifth aspect, an embodiment of the present disclosure provides a computer program product, including a computer program, which, when executed by a processor, implements the media content display method described in the first aspect and various possible designs of the first aspect. BRIEF DESCRIPTION OF THE DRAWINGS

[0012] In order to more clearly illustrate the technical solutions in the embodiments of the present disclosure, a brief introduction will be given below to the drawings required for use in the description of the embodiments. Obviously, the drawings described below are some embodiments of the present disclosure. For ordinary technicians in this field, other drawings can be obtained based on these drawings without any creative work.

[0013] FIG1 is a flow chart of a method for displaying media content according to an embodiment of the present disclosure;

[0014] FIG2 is a schematic diagram of an interface interaction provided by an embodiment of the present disclosure;

[0015] FIG3 is another schematic diagram of an interface interaction provided by an embodiment of the present disclosure;

[0016] FIG4 is a schematic diagram of a display interface provided by an embodiment of the present disclosure;

[0017] FIG5 is a schematic structural diagram of a media content display device provided in an embodiment of the present disclosure;

[0018] FIG6 is a schematic structural diagram of an electronic device provided by an embodiment of the present disclosure. DETAILED DESCRIPTION

[0019] To make the objectives, technical solutions, and advantages of the embodiments of the present disclosure more clear, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the accompanying drawings. Obviously, the described embodiments are only part of the embodiments of the present disclosure, not all of the embodiments. All other embodiments obtained by ordinary technicians in this field based on the embodiments of the present disclosure without making any creative efforts shall fall within the scope of protection of the present disclosure.

[0020] It is understandable that before using the technical solutions disclosed in the various embodiments of this disclosure, the type, scope of use, usage scenarios, etc. of the personal information involved in this disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0021] For example, in response to a user's active request, a prompt message is sent to the user to clearly inform the user that the operation requested will require the acquisition and use of the user's personal information. This allows the user to independently choose whether to provide personal information to the electronic device, application, server, storage medium, or other software or hardware that performs the operations of the disclosed technical solution based on the prompt message.

[0022] As an optional but non-limiting implementation, in response to receiving a user's active request, the prompt information may be sent to the user in the form of a pop-up window, in which the prompt information may be presented in text form. Furthermore, the pop-up window may also contain a selection control for the user to select "agree" or "disagree" to provide personal information to the electronic device.

[0023] It is understandable that the above notification and user authorization process are merely illustrative and do not limit the implementation of the present disclosure. Other methods that comply with relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0024] It is understandable that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) must comply with the requirements of relevant laws, regulations and relevant provisions.

[0025] In order to solve the technical problems that existing content display methods have relatively simple display content and relatively simple interaction methods, the present disclosure provides a media content display method, device, equipment, readable storage medium and product.

[0026] It should be noted that the media content display method, apparatus, device, readable storage medium and product provided by the present disclosure can be applied to any application scenario of displaying media content associated with a target object.

[0027] Current media content display pages typically only display user-posted video content. This often results in a limited amount of content, and users are limited to interacting with the video content by liking, commenting, and adding it to their favorites. This limited interaction method results in a poor user experience.

[0028] In order to display more diverse media content within a media content display page and enrich the interactive methods within the media content display page, first media content can be generated based on a target object. The target object includes a target point of interest and / or a target object. A target style is determined based on the target object, and the first media content is displayed within the media content display page according to the target style. This allows users to browse content associated with the target object within the media content display page. Furthermore, by displaying the first media content in the target style, the display effects and displayed content within the media content display page can be enriched.

[0029] FIG1 is a flow chart of a method for displaying media content according to an embodiment of the present disclosure. As shown in FIG1 , the method includes:

[0030] Step 101: Display preset media content on a media content display page.

[0031] The execution subject of this embodiment is a media content display device. The media content display device can be coupled to a terminal device, thereby enabling the display of media content based on human-computer interaction between the user and the terminal device. Alternatively, the media content display device can be coupled to a server in communication with the terminal device, thereby enabling data processing based on instructions sent by the terminal device and controlling the terminal device to display media content.

[0032] In some embodiments, a user can browse a media content stream within a media content display page. The media content stream includes multiple preset media contents. The user can switch the preset media content currently displayed within the media content display page according to actual needs to browse different media contents.

[0033] Step 102: In response to a switching operation triggered by the user in the media content display page, obtain first media content, wherein the first media content is associated with a target object.

[0034] In some embodiments, a user can trigger a media content switching operation by sliding in a preset direction. For example, a user can switch media content by sliding up or down. Alternatively, a user can switch media content by swiping left or right, which is not limited in this disclosure.

[0035] Optionally, the media content stream may include a preset first media content. In response to a switching operation triggered by the user in the media content display page, the first media content in the media content stream may be obtained, wherein the first media content is associated with the target object.

[0036] The target object includes a target item and / or a target point of interest. Accordingly, the first media content may be media content generated based on image content, object information, evaluation information, and other content associated with the target object.

[0037] Taking a practical application as an example, a publisher can generate evaluation content for a target point of interest, wherein the evaluation content includes at least one picture of the target point of interest collected by the publisher, the evaluation text published by the publisher, and the publisher's rating content for the target point of interest. When the publisher publishes the evaluation content, the display interface may include a preset media content generation control. In response to the publisher's triggering operation on the media content generation control, a first media content can be generated based on the evaluation content. Accordingly, the first media content may include pictures associated with the target point of interest, the evaluation text, and the publisher's rating control for the target point of interest.

[0038] Step 103: Display the first media content in the media content display page according to a target style, wherein the target style is determined based on a target object, and the same type of media content corresponds to different display styles.

[0039] In some embodiments, after acquiring the first media content, in order to enrich the display content within the media content display page, a target style can be determined based on the target object. Optionally, for different target objects such as target items and target points of interest, the same type of media content can be displayed in different display styles.

[0040] Optionally, after the target style is determined, the first media content may be displayed in the media content display page according to the target style.

[0041] For example, when the target object is a target item, the attribute information and image content associated with the target item can be displayed on the media content display page. When the target object is a target point of interest, the image of the target point of interest, the evaluation content and rating content published by the publisher based on the target point of interest can be displayed on the media content display page.

[0042] Optionally, based on any of the above embodiments, the preset media content type includes a graphic type, the graphic type media content includes an image set, and the image set includes multiple pictures and / or video clips.

[0043] In some embodiments, the preset media content type includes a graphic type. The graphic type media content may include an image set. The image set may contain multiple images. The content types in the image set include, but are not limited to, picture types and video types.

[0044] In some embodiments, the preset media content type may also be a video type, a text type, or other media content type.

[0045] For example, a first media content of the image-text type may include multiple images from an image set corresponding to a target point of interest. A user can switch between different images by swiping in a preset direction. For example, a user can switch between different images in the first media content by swiping left or right.

[0046] Further, based on any of the above embodiments, step 103 includes:

[0047] The image content is displayed in the media content display page.

[0048] At least one trigger control associated with the target object is displayed in a first display area in the media content display page.

[0049] In some embodiments, after determining the target style, the image content can be displayed within a media content display page. At least one trigger control associated with the target object can be displayed in a first display area within the media content display page. To prevent the trigger control from obscuring the image content, the first display area can be the lower area of ​​the media content display page.

[0050] Optionally, the trigger control includes but is not limited to a jump control associated with the target object and an evaluation control associated with the target object.

[0051] Figure 2 is a schematic diagram of the interface interaction provided by an embodiment of the present disclosure. As shown in Figure 2, a user can browse the media content stream in the media content display page 21. In response to a switching operation triggered by the user, the first media content 22 associated with the target object can be obtained, and the first media content 22 can be displayed according to the target style determined based on the target object. Among them, the image content 23 associated with the target object can be displayed in the media content display page 21, for example, the image 23 is a picture or a video in the image collection of the first media content 22, and at least one trigger control 24 associated with the target object is displayed in the first display area in the media content display page 21. Among them, the trigger control 24 includes but is not limited to a jump control 25 associated with the target object and a rating control 26 associated with the target object. It can be understood that text information of the first media content, such as introduction information of the target object, can also be displayed in the media content display page 21.

[0052] In some embodiments, when the image collection of the first media content includes multiple images and / or video clips, a preset graphic progress bar may be displayed on the media content display page to allow the user to more intuitively determine the currently viewed image. The graphic progress bar may be composed of multiple progress bars corresponding to the multiple images and / or video clips. The user can switch the displayed content by sliding the image and / or video clip.

[0053] The media content display method provided in this embodiment obtains first media content associated with a target object in response to a user-triggered switching operation within a media content display page, and displays the first media content within the media content display page according to a target style associated with the target object, thereby enriching the content displayed within the media content display page. Furthermore, the media content display page can display a richer set of content associated with the target object, allowing the user to view the target object based on the first media content.

[0054] Optionally, the target object includes a target point of interest and / or a target item.

[0055] In some embodiments, the target object includes evaluation content generated by the publisher based on the target point of interest and / or target item, or the target object includes the target item;

[0056] The first media content is generated based on the image content, object information, evaluation information in the evaluation content or the target item, and a first trigger control associated with the target interest point or the target item.

[0057] Optionally, the first trigger control can be a jump control corresponding to the target point of interest and / or target item. In response to the user's triggering operation on the first trigger control, the first information display page associated with the target point of interest or target item can be displayed, and the associated content of the target point of interest or target item can be displayed within the first information display page.

[0058] Optionally, after displaying the evaluation information associated with the target object on the media content display page, the user may also trigger the evaluation information. In response to the user's triggering operation on the evaluation information, a first information display page associated with the target point of interest or target item is displayed, and the content associated with the target point of interest or target item is displayed on the first information display page; or, in response to the user's triggering operation on the evaluation information, a first information display page associated with the target point of interest or target item is displayed, and the evaluation information associated with the first media content is located and displayed on the first information display page.

[0059] Optionally, the first information display page is displayed on a layer above the media content display page, and a display size of the first information display page is smaller than a display size of the media content display page.

[0060] In some embodiments, the target object includes a target item; the first media content is generated based on image content associated with the target item, a second trigger control associated with the target item, and attribute information of the target item. The image content associated with the target item may be a poster of the target item or an image generated based on reviews of the target item. For example, if the target item is a product, the attribute information of the target item may include information such as the product's price and product description.

[0061] The image content can be displayed in the media content display page, the attribute information associated with the target item can be displayed in the first display area of ​​the media content display page, and the second trigger control can be displayed in the display area associated with the target item in the image content.

[0062] Optionally, the second trigger control can be a jump control for the target item. In response to the user's triggering operation on the second trigger control, the user can jump to the second information display page associated with the target item, and display the associated content of the target item on the second information display page. Alternatively, the user can also view the associated content of the target item by triggering the image content associated with the target object. When the image content is a poster of the target item, in response to the user's triggering operation on the image content, the second information display page associated with the target item is displayed, and the associated content of the target item is displayed on the second information display page. When the image content is an image generated based on the evaluation content of the target item, in response to the user's triggering operation on the image content, the second information display page associated with the target item is displayed, and the evaluation information in the image content is located and displayed on the second information display page.

[0063] The media content display method provided in this embodiment displays the first media content in a target style associated with different target objects, and displays a variety of information based on the user's trigger operation, thereby enriching the display style within the media content display page and enriching the interaction method based on the first media content, thereby improving the user experience.

[0064] Furthermore, based on any of the above embodiments, the method further includes:

[0065] In response to a preset switching operation, the media content display page is switched to a target details page, and the first media content is displayed in a second target style on the target details page, where the second target style is determined based on the target object.

[0066] In some embodiments, a user may trigger a preset switching operation on a media content display page. The preset switching operation may be a swipe up operation from the bottom of the media content display page, or the preset switching operation may be a triggering operation for object information associated with the first media content, etc., which is not limited in this disclosure.

[0067] In response to a preset switching operation triggered by the user, the media content display page may be switched to a target details page, and the first media content may be displayed in a second target style on the target details page, wherein the second target style is determined based on the target object.

[0068] Taking practical application as an example, the target object can be a target point of interest. The first media content can be media content generated based on the evaluation content published by the publisher for the target point of interest. In the target details page, at least one picture of the target point of interest collected by the publisher can be displayed in the first display area. The publisher's identification information and the evaluation published by the publisher for the target point of interest are displayed in the second display area. The rating content published by the publisher for the target point of interest and the jump control corresponding to the target point of interest can be displayed in the third display area. Among them, the first display area, the second display area, and the third display area can be arranged from top to bottom. Alternatively, the user can adjust the display parameters such as the display position and display size of the first display area, the second display area, and the third display area according to actual needs, and the present disclosure does not limit this.

[0069] FIG3 is another schematic diagram of an interface interaction provided by an embodiment of the present disclosure. As shown in FIG3 , the first media content 32 can be displayed in a target style determined based on a target object within a media content display page 31. In response to a preset switching operation triggered by the user, such as clicking an expansion control (not shown) or clicking an image area, the media content display page 31 switches to a target details page 33. Within the target details page 33, the first media content can be displayed in a second target style.

[0070] The media content display method provided in this embodiment switches from a media content display page to a target details page in response to a preset switching operation, thereby enabling users to browse more content associated with the target object within the target details page, thereby improving the user experience. Furthermore, by displaying the first media content in a second target style within the target details page, the displayed content within the display page can be further enriched.

[0071] Further, based on any of the above embodiments, step 102 includes:

[0072] First media content in a preset media content stream is obtained, and it is determined whether the first media content is media content of a preset type and whether the first media content is associated with a preset target object.

[0073] In some embodiments, the media content stream may include multiple media contents, some of which are associated with the target object, while others are not. Different media contents may be displayed in different display styles.

[0074] Furthermore, in response to a user-triggered switching operation, first media content in a preset media content stream may be obtained. To determine the current display style, it may also be determined whether the first media content is of a preset type and whether the first media content is associated with a preset target object. The preset type of media content includes graphic and text type media content.

[0075] Furthermore, based on any of the above embodiments, the method further includes:

[0076] After determining that the first media content is a preset type of media content and the first media content is not associated with any preset target object, determining to display the first media content in a default style on the media content display page, and / or

[0077] After determining that the first media content is media content of a preset type and is associated with a preset target object, it is determined that the first media content is displayed in the media content display page according to a target style, where the target style is determined based on the type of the target object.

[0078] In some embodiments, for the first media content currently acquired, if it is determined that the first media content is a preset type of media content and the first media content is not associated with any preset target object, or if it is determined that the first media content is another type of media content and the first media content is not associated with any preset target object, then the current display style can be determined to be a default style. The first media content can be displayed in the default style. The default style can be to display the image and / or video content in the first media content in full screen, and to display the text content in the first media content at the bottom of the media content display page.

[0079] Optionally, for the currently acquired first media content, if it is determined that the first media content is of a preset type and is associated with a preset target object, the current display style may be determined to be a target style determined based on the target object. The first media content may be displayed according to the target style on the media content display page.

[0080] The media content display method provided in this embodiment, after obtaining the first media content, displays the first media content in different display styles based on the association relationship between the first media content and the target object, thereby further enriching the display effect within the media content display page and improving the user experience.

[0081] Furthermore, based on any of the above embodiments, the method includes:

[0082] Add structured information associated with the target object in the media content display page and / or the target details page.

[0083] In some embodiments, to enrich the content displayed on the media content display page, structured information associated with the target object may be added to the media content display page and / or the target details page. This structured information includes, but is not limited to, jump controls associated with the target object, evaluation content associated with the target object, and the like.

[0084] FIG4 is a schematic diagram of a display interface provided by an embodiment of the present disclosure. As shown in FIG4 , a target details page 41 can display first media content 42 according to a second target style. Furthermore, target details page 41 can display structured information associated with the target object, including a jump control 43 associated with the target object, a rating control 44 associated with the target object, and other information. It is understood that the target details page includes a page for displaying the first media content, meaning that the target details page can be different from the target object's details page.

[0085] The media content display method provided in this embodiment adds structured information associated with the target object in the media content display page and / or the target details page, thereby being able to display richer content associated with the target object in the media content display page and / or the target details page, allowing users to browse more content associated with the target object in the media content display page and / or the target details page, thereby improving the user experience.

[0086] FIG5 is a schematic structural diagram of a media content display device provided by an embodiment of the present disclosure. As shown in FIG5 , the device includes: a display module 51, an acquisition module 52, and a processing module 53. The display module 51 is used to display preset media content in a media content display page. The acquisition module 52 is used to obtain first media content in response to a switching operation triggered by a user in the media content display page, wherein the first media content is associated with a target object. The processing module 53 is used to display the first media content in a target style in the media content display page, wherein the target style is determined based on the target object, and the same type of media content corresponds to different display styles.

[0087] Further, based on any of the above embodiments, the preset media content type includes a picture and text type, the media content of the picture and text type includes an image set, and the image set includes multiple pictures and / or video clips.

[0088] Furthermore, based on any of the above embodiments, the processing module is configured to: display the image content in the media content display page, and display at least one trigger control associated with the target object in a first display area of ​​the media content display page.

[0089] Furthermore, based on any of the above embodiments, the device also includes: a switching module, which is used to switch from the media content display page to the target details page in response to a preset switching operation, and display the first media content in a second target style in the target details page, and the second target style is determined based on the target object.

[0090] Further, based on any of the above embodiments, the acquisition module is used to: acquire first media content in a preset media content stream, and determine whether the first media content is a preset type of media content and whether the first media content is associated with a preset target object.

[0091] Furthermore, based on any of the above embodiments, the device also includes: a display module, which is used to determine that the first media content is a preset type of media content and the first media content is not associated with any preset target object, and then determine to display the first media content in a default style within the media content display page; and / or the display module is also used to determine that the first media content is a preset type of media content and the first media content is associated with a preset target object, and then determine to display the first media content in a target style within the media content display page, and the target style is determined based on the type of the target object.

[0092] Furthermore, based on any of the above embodiments, the apparatus includes: a display module, configured to add structured information associated with the target object in the media content display page and / or the target details page.

[0093] Furthermore, based on any of the above embodiments, the target object includes a target point of interest and / or a target item.

[0094] The device provided in this embodiment can be used to execute the technical solution of the above method embodiment. Its implementation principle and technical effects are similar and will not be described in detail in this embodiment.

[0095] In order to implement the above embodiment, the present disclosure further provides an electronic device, including: a processor and a memory;

[0096] The memory stores computer-executable instructions;

[0097] The processor executes the computer-executable instructions stored in the memory, so that the processor executes the media content display method as described in any of the above embodiments.

[0098] FIG6 is a schematic diagram of the structure of an electronic device provided in an embodiment of the present disclosure. As shown in FIG6 , the electronic device 600 may be a terminal device or a server. In some embodiments, the terminal device may include, but is not limited to, mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, personal digital assistants (PDAs), tablet computers (Portable Android Devices, PADs), portable multimedia players (PMPs), vehicle-mounted terminals (e.g., vehicle-mounted navigation terminals), and fixed terminals such as digital TVs and desktop computers. The electronic device shown in FIG6 is merely an example and should not limit the functionality and scope of use of the embodiments of the present disclosure.

[0099] As shown in Figure 6, the electronic device 600 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 601, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 602 or a program loaded from a storage device 608 into a random access memory (RAM) 603. Various programs and data required for the operation of the electronic device 600 are also stored in the RAM 603. The processing device 601, the ROM 602, and the RAM 603 are connected to each other via a bus 604. An input / output (I / O) interface 605 is also connected to the bus 604.

[0100] Typically, the following devices may be connected to the I / O interface 605: an input device 606 including, for example, a touch screen, a touchpad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 607 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 608 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 609. The communication device 609 may allow the electronic device 600 to communicate with other devices wirelessly or by wire to exchange data. Although FIG. 6 shows an electronic device 600 having various devices, it should be understood that it is not required to implement or have all of the devices shown. More or fewer devices may be implemented or have alternatively.

[0101] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a computer-readable medium, and the computer program includes program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from the network via the communication device 609, or installed from the storage device 608, or installed from the ROM 602. When the computer program is executed by the processing device 601, the above-mentioned functions defined in the method of the embodiment of the present disclosure are performed.

[0102] It should be noted that the computer-readable medium mentioned above in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium, or any combination of the two. A computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or component, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium that contains or stores a program that can be used by or in conjunction with an instruction execution system, device, or component. In the present disclosure, a computer-readable signal medium may include a data signal propagated in baseband or as part of a carrier wave, which carries computer-readable program code. Such a propagated data signal may take a variety of forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the above. A computer-readable signal medium may also be any computer-readable medium other than a computer-readable storage medium that can transmit, propagate, or transport a program for use by or in conjunction with an instruction execution system, apparatus, or device. The program code contained on the computer-readable medium may be transmitted using any suitable medium, including but not limited to wires, optical cables, RF (radio frequency), etc., or any suitable combination thereof.

[0103] In order to implement the above embodiments, the embodiments of the present disclosure further provide a computer-readable storage medium, in which computer-executable instructions are stored. When a processor executes the computer-executable instructions, the media content display method as described in any of the above embodiments is implemented.

[0104] In order to implement the above embodiments, the embodiments of the present disclosure further provide a computer program product, including a computer program, which implements the media content display method as described in any of the above embodiments when executed by a processor.

[0105] The computer-readable medium may be included in the electronic device, or may exist independently without being incorporated into the electronic device.

[0106] The computer-readable medium carries one or more programs. When the one or more programs are executed by the electronic device, the electronic device executes the method shown in the above embodiment.

[0107] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages, or a combination thereof, including object-oriented programming languages ​​such as Java, Smalltalk, C++, and conventional procedural programming languages ​​such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a stand-alone software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In cases involving a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computer (e.g., via the Internet using an Internet Service Provider).

[0108] The flowcharts and block diagrams in the accompanying drawings illustrate the possible implementation architecture, functions and operations of the systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each box in the flowchart or block diagram can represent a module, program segment, or a part of code, and the module, program segment, or a part of code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some alternative implementations, the functions marked in the box can also occur in a different order than that marked in the accompanying drawings. For example, two boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each box in the block diagram and / or flowchart, and the combination of the boxes in the block diagram and / or flowchart, can be implemented with a dedicated hardware-based system that performs the specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0109] The units involved in the embodiments described in this disclosure may be implemented in software or hardware. In some embodiments, the name of a unit does not necessarily limit the unit itself. For example, the first acquisition unit may also be described as a "unit for acquiring at least two Internet Protocol addresses."

[0110] The functions described above herein may be performed, at least in part, by one or more hardware logic components. For example, and without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chip (SOCs), complex programmable logic devices (CPLDs), and the like.

[0111] In the context of the present disclosure, a machine-readable medium can be a tangible medium that can contain or store a program for use by or in conjunction with an instruction execution system, device or equipment. A machine-readable medium can be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium can include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or equipment, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium can include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0112] In a first aspect, according to one or more embodiments of the present disclosure, a method for presenting media content is provided, comprising:

[0113] Displaying preset media content on the media content display page;

[0114] In response to a switching operation triggered by a user within the media content display page, obtaining first media content, wherein the first media content is associated with a target object;

[0115] The first media content is displayed in the media content display page according to a target style, wherein the target style is determined based on a target object, and the same type of media content corresponds to different display styles.

[0116] According to one or more embodiments of the present disclosure, the preset media content type includes a graphic type, the media content of the graphic type includes an image set, and the image set includes multiple pictures and / or video clips.

[0117] According to one or more embodiments of the present disclosure, displaying the first media content in a target style within the media content display page includes:

[0118] Displaying the image content in the media content display page;

[0119] At least one trigger control associated with the target object is displayed in a first display area in the media content display page.

[0120] According to one or more embodiments of the present disclosure, the method further includes:

[0121] In response to a preset switching operation, the media content display page is switched to a target details page, and the first media content is displayed in a second target style on the target details page, where the second target style is determined based on the target object.

[0122] According to one or more embodiments of the present disclosure, obtaining the first media content includes:

[0123] First media content in a preset media content stream is obtained, and it is determined whether the first media content is media content of a preset type and whether the first media content is associated with a preset target object.

[0124] According to one or more embodiments of the present disclosure, the method further includes:

[0125] After determining that the first media content is a preset type of media content and the first media content is not associated with any preset target object, determining to display the first media content in a default style on the media content display page, and / or

[0126] After determining that the first media content is media content of a preset type and is associated with a preset target object, it is determined that the first media content is displayed in the media content display page according to a target style, where the target style is determined based on the type of the target object.

[0127] According to one or more embodiments of the present disclosure, the method includes:

[0128] Add structured information associated with the target object in the media content display page and / or the target details page.

[0129] According to one or more embodiments of the present disclosure, the target object includes a target point of interest and / or a target item.

[0130] In a second aspect, according to one or more embodiments of the present disclosure, a media content presentation device is provided, comprising:

[0131] A display module is used to display preset media content in the media content display page;

[0132] an acquisition module, configured to acquire first media content in response to a switching operation triggered by a user in the media content display page, wherein the first media content is associated with a target object;

[0133] The processing module is configured to display the first media content in a target style within the media content display page, wherein the target style is determined based on a target object, and the same type of media content corresponds to different display styles.

[0134] According to one or more embodiments of the present disclosure, the preset media content type includes a graphic type, the media content of the graphic type includes an image set, and the image set includes a plurality of pictures and / or video clips.

[0135] According to one or more embodiments of the present disclosure, the processing module is configured to:

[0136] Displaying the image content in the media content display page;

[0137] At least one trigger control associated with the target object is displayed in a first display area in the media content display page.

[0138] According to one or more embodiments of the present disclosure, the apparatus further includes:

[0139] A switching module is used to switch from the media content display page to the target details page in response to a preset switching operation, and to display the first media content in a second target style on the target details page, where the second target style is determined based on the target object.

[0140] According to one or more embodiments of the present disclosure, the acquisition module is configured to:

[0141] First media content in a preset media content stream is obtained, and it is determined whether the first media content is media content of a preset type and whether the first media content is associated with a preset target object.

[0142] According to one or more embodiments of the present disclosure, the apparatus further includes:

[0143] a display module, configured to, after determining that the first media content is of a preset type and the first media content is not associated with any preset target object, determine to display the first media content in a default style within the media content display page, and / or

[0144] The display module is further used to determine that the first media content is a preset type of media content and the first media content is associated with a preset target object, and then determine to display the first media content in the media content display page according to a target style, where the target style is determined based on the type of the target object.

[0145] According to one or more embodiments of the present disclosure, the apparatus includes:

[0146] The display module is configured to add structured information associated with the target object to the media content display page and / or the target details page.

[0147] According to one or more embodiments of the present disclosure, the target object includes a target point of interest and / or a target item.

[0148] In a third aspect, according to one or more embodiments of the present disclosure, there is provided an electronic device, comprising: at least one processor and a memory;

[0149] The memory stores computer-executable instructions;

[0150] The at least one processor executes the computer-executable instructions stored in the memory, so that the at least one processor performs the media content presentation method as described in the first aspect and various possible designs of the first aspect.

[0151] In a fourth aspect, according to one or more embodiments of the present disclosure, a computer-readable storage medium is provided, in which computer-executable instructions are stored. When a processor executes the computer-executable instructions, the media content display method described in the first aspect and various possible designs of the first aspect is implemented.

[0152] In a fifth aspect, according to one or more embodiments of the present disclosure, a computer program product is provided, including a computer program, which, when executed by a processor, implements the media content display method described in the first aspect and various possible designs of the first aspect.

[0153] The above description is merely a preferred embodiment of the present disclosure and an illustration of the technical principles employed. Those skilled in the art should understand that the scope of disclosure involved in the present disclosure is not limited to the technical solutions formed by the specific combination of the above-mentioned technical features, but also includes other technical solutions formed by any combination of the above-mentioned technical features or their equivalents without departing from the above-mentioned disclosed concepts. For example, a technical solution formed by replacing the above-mentioned features with (but not limited to) technical features with similar functions disclosed in this disclosure.

[0154] In addition, although each operation is described in a specific order, this should not be understood as requiring these operations to be performed in the specific order shown or in a sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although some specific implementation details have been included in the above discussion, these should not be interpreted as limiting the scope of the present disclosure. Some features described in the context of a separate embodiment can also be implemented in a single embodiment in combination. On the contrary, the various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination mode.

[0155] Although the subject matter has been described in language specific to structural features and / or methodological logical acts, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are merely example forms of implementing the claims.

Claims

1. A method for displaying media content, comprising: Displaying preset media content in the media content display page; In response to a switching operation triggered by a user in the media content display page, obtaining first media content, wherein the first media content is associated with a target object; The first media content is displayed in the media content display page according to a target style, wherein the target style is determined based on a target object, and the same type of media content corresponds to different display styles.

2. The method according to claim 1, wherein: The preset media content type includes a picture and text type, the media content of the picture and text type includes an image set, and the image set includes a plurality of pictures and / or video clips.

3. The method according to claim 2, characterized in that The displaying of the first media content in the media content display page according to the target style includes: Displaying the image content in the media content display page; At least one trigger control associated with the target object is displayed in a first display area in the media content display page.

4. The method according to claim 1, wherein: The method further comprises: In response to a preset switching operation, the media content display page is switched to a target details page, and the first media content is displayed in a second target style in the target details page, where the second target style is determined based on the target object.

5. The method according to claim 1, wherein: The obtaining of the first media content includes: First media content in a preset media content stream is acquired, and it is determined that the first media content is a preset type of media content and whether the first media content is associated with a preset target object.

6. The method according to claim 5, wherein: The method further comprises: After determining that the first media content is a preset type of media content and the first media content is not associated with any preset target object, determining to display the first media content in a default style in the media content display page, and / or After determining that the first media content is a preset type of media content and the first media content is associated with a preset target object, it is determined to display the first media content in the media content display page according to a target style, where the target style is determined based on the type of the target object.

7. The method according to claim 4, wherein: The method comprises: Add structured information associated with the target object in the media content display page and / or the target details page.

8. The method according to any one of claims 1 to 7, wherein: The target object includes a target point of interest and / or a target item.

9. A media content display device, comprising: A display module, used to display preset media content in a media content display page; an acquisition module, configured to acquire first media content in response to a switching operation triggered by a user in the media content display page, wherein the first media content is associated with a target object; The processing module is used to display the first media content in the media content display page according to a target style, wherein the target style is determined based on a target object, and the same type of media content corresponds to different display styles.

10. An electronic device, comprising: Processor and memory; The memory stores computer-executable instructions; The processor executes the computer-executable instructions stored in the memory, so that the processor executes the media content display method according to any one of claims 1 to 8.

11. A computer-readable storage medium, wherein the computer-readable storage medium stores computer-executable instructions, and when a processor executes the computer-executable instructions, the media content display method according to any one of claims 1 to 8 is implemented.

12. A computer program product, comprising a computer program, wherein when the computer program is executed by a processor, the method for displaying media content according to any one of claims 1 to 8 is implemented.

Images