Multimedia content creation method, device, and storage medium

Abstract

Embodiments of the present disclosure provide a multimedia content creation method, a device, and a storage medium. A server receives a keyword query request sent by a creator client; obtains a recommended keyword on the basis of the keyword query request, and sends the recommended keyword to the creator client; and receives first multimedia content which is created on the basis of the recommended keyword and uploaded by the creator client.

Description

[0001] This application claims priority to Chinese patent application number 202310961806.6, filed with the State Intellectual Property Office of China on August 1, 2023, entitled "Multimedia Content Creation Method, Device, and Storage Medium," the entire contents of which are incorporated herein by reference. Technical Field: The disclosed embodiments relate to the field of computer and network communication technologies, and more particularly, to a multimedia content creation method, device, and storage medium. Background: For multimedia content platforms such as video, a continuous supply of high-quality multimedia content is the lifeblood of the platform. Ideally, high-quality and diverse multimedia content can continuously improve the user experience and attract viewers to the multimedia content platform for consumption. This continued consumption by these viewers also motivates creators to continue producing more high-quality content. However, creators often don't know what content to create for the multimedia content platform, and viewers may not be able to find the multimedia content they need, impacting the user experience of the multimedia content platform. SUMMARY: The disclosed embodiments provide a multimedia content creation method, device, and storage medium. In a first aspect, embodiments of the present disclosure provide a method for creating multimedia content, comprising: receiving a keyword query request sent by a creator client; obtaining recommended keywords based on the keyword query request, and sending the recommended keywords to the creator client; and receiving a first multimedia content created and uploaded by the creator client based on the recommended keywords. In a second aspect, embodiments of the present disclosure provide a method for creating multimedia content, comprising: sending a keyword query request to a server; receiving recommended keywords returned by the server; obtaining a first multimedia content created by the creator based on the recommended keywords, and sending the first multimedia content to the server. In a third aspect, embodiments of the present disclosure provide a multimedia content creation device, comprising: a receiving unit for receiving a keyword query request sent by a creator client; a recommending unit for obtaining recommended keywords based on the keyword query request; a sending unit for sending the recommended keywords to the creator client; and the receiving unit further for receiving a first multimedia content created and uploaded by the creator client based on the recommended keywords.In a fourth aspect, embodiments of the present disclosure provide a multimedia content creation device, comprising: a sending unit configured to send a keyword query request to a server; a receiving unit configured to receive recommended keywords returned by the server; the sending unit further configured to obtain first multimedia content created by a creator based on the recommended keywords and send the first multimedia content to the server. In a second aspect, embodiments of the present disclosure provide an electronic device, comprising: at least one processor and a memory; the memory storing computer-executable instructions; the at least one processor executing the computer-executable instructions stored in the memory, causing the at least one processor to perform the multimedia content creation method described in the first aspect and various possible embodiments of the first aspect, or the multimedia content creation method described in the second aspect and various possible embodiments of the second aspect. In a sixth aspect, embodiments of the present disclosure provide a computer-readable storage medium storing computer-executable instructions. When the processor executes the computer-executable instructions, the method performs the multimedia content creation method described in the first aspect and various possible embodiments of the first aspect, or the multimedia content creation method described in the second aspect and various possible embodiments of the second aspect. In a seventh aspect, embodiments of the present disclosure provide a computer program product comprising computer-executable instructions. When a processor executes the computer-executable instructions, the computer-executable instructions implement the multimedia content creation method described in the first aspect and its various possible designs, or the multimedia content creation method described in the second aspect and its various possible designs. The multimedia content creation method, device, and storage medium provided in these embodiments receive a keyword query request from a creator client via a server; obtain recommended keywords based on the keyword query request and send the recommended keywords to the creator client; and receive first multimedia content created and uploaded by the creator client based on the recommended keywords. By providing recommended keywords to the creator client, the present embodiment encourages creators to create multimedia content based on the keywords, providing creative direction for the creators. This also supplements and diversifies the multimedia content on the server, better meeting audience needs and increasing both creator and audience engagement.To more clearly illustrate the embodiments of the present disclosure or the technical solutions in the prior art, the following briefly introduces the drawings required for use in the embodiments or prior art descriptions. Obviously, the drawings described below represent some embodiments of the present disclosure. Persons skilled in the art can derive other drawings based on these drawings without inventive effort. Figure 1 is a diagram illustrating a scenario of a multimedia content creation method provided in one embodiment of the present disclosure; Figure 2 is a flow chart illustrating the multimedia content creation method provided in another embodiment of the present disclosure; Figure 3 is a schematic diagram illustrating the interface of a creator client provided in one embodiment of the present disclosure; Figure 4 is a schematic diagram illustrating the interface of an administrator client provided in one embodiment of the present disclosure; Figure 5a is a schematic diagram illustrating the interface of a cold start strategy provided in one embodiment of the present disclosure; Figure 5b is a schematic diagram illustrating the interface of a cold start strategy provided in another embodiment of the present disclosure; Figure 6 is a schematic diagram illustrating the flow chart of a multimedia content creation method provided in another embodiment of the present disclosure; Figure 7 is a block diagram illustrating the structure of a multimedia content creation device provided in another embodiment of the present disclosure; Figure 8 is a block diagram illustrating the structure of a multimedia content creation device provided in another embodiment of the present disclosure; and Figure 9 is a schematic diagram illustrating the hardware structure of an electronic device provided in one embodiment of the present disclosure. To further clarify the objectives, technical solutions, and advantages of the embodiments of the present disclosure, the following will provide a clear and complete description of the technical solutions in the embodiments of the present disclosure, with reference to the accompanying drawings. Obviously, the described embodiments represent only a portion of the embodiments of the present disclosure, but not all of them. All other embodiments derived by persons of ordinary skill in the art without inventive effort based on the embodiments of the present disclosure are intended to fall within the scope of protection of the present disclosure. In the existing technology, viewers may not be able to find the content they need when searching for it on multimedia content platforms. Even if they do find relevant content, the depth and breadth of the content may not meet user needs. Creators also rely on topic selection when creating multimedia content. The quality of the topic is closely related to the attention they can gain on the platform, making it a top priority for creators when creating multimedia content. Creators generally rely on spontaneous inspiration or third-party tools to capture creative clues and provide inspiration for their topic selection, but rarely receive support from multimedia content platforms. This means creators don't know what content to create for multimedia content platforms or what content will maximize their impact. From the perspective of multimedia content platforms, the lack of specific multimedia content can also solidify users' perceptions of the platforms, leaving them with limited room to expand new services.To address the aforementioned technical issues, the present disclosure considers that multimedia content platforms are best positioned to understand currently popular multimedia content and what's lacking in the current ecosystem. Therefore, multimedia content platforms can provide creators with better guidance in this regard. The multimedia content platform server can mine search keywords and recommend keywords to creators in a more user-friendly and targeted manner, creating a win-win for viewers, the platform, and creators. This provides creators with current content consumption trends, creative direction, and inspiration, while also supplementing the multimedia content on the multimedia content platform server, providing critical directional support for platform operations. Ultimately, viewers can search for the multimedia content they need, better meeting their needs. A scenario diagram of the multimedia content creation method provided in the present disclosure is shown in Figure 1. The method includes a multimedia content platform server and a creator client. The server receives a keyword query request from a creator client, obtains recommended keywords based on the query, and sends the recommended keywords to the creator client. The creator client then creates first multimedia content based on the recommended keywords and uploads it to the server. It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for analysis, storage, and display) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties. The collection, use, and processing of relevant data must comply with the relevant laws, regulations, and standards of the relevant countries and regions, and corresponding operation portals are provided for users to choose to authorize or refuse. The multimedia content creation method provided by this disclosure will be described in detail below in conjunction with specific embodiments. Referring to Figure 2, Figure 2 is a schematic flow chart of the multimedia content creation method provided by one embodiment of this disclosure, which provides creators with creative direction and supplements the multimedia content of the multimedia content platform. The method of this embodiment can be applied on the server side. The multimedia content creation method includes:

[0002] S201. Receive a keyword query request sent by a creator client. In this embodiment, creators can send keyword query requests to the server via the creator client as needed. Optionally, the server can pre-acquire a preset keyword set to provide creators with topic selection or creative inspiration. The creator client can query keywords from the server and then create based on the retrieved keywords. More specifically, the preset keyword set can be a set of popular keywords, a set of keywords for which multimedia content is scarce, or other types of keywords. Alternatively, the preset keyword set can include all of the aforementioned types of keywords (each type of keyword constitutes a subset). Furthermore, multimedia content can be categorized into different thematic categories, such as film and television, games, and animation. Therefore, the preset keyword sets (subsets) in each of the aforementioned situations can be further subdivided according to different thematic categories. Therefore, the keyword query request from the creator client can be a query request for target keywords of a global (all subject categories) or target subject categories (one or more subject categories). Target keywords include at least one of the following: popular keywords, keywords with a shortage of multimedia content, and keywords suitable for the creator. For example, the keyword query request can be a query request for popular keywords globally (all subject categories), popular keywords in the gaming category, keywords with a shortage of multimedia content in the same category (all subject categories), keywords with a shortage of multimedia content in the gaming category, keywords suitable for the creator globally (all subject categories), keywords suitable for the creator in the gaming category, or a combination of two or more of the above. These will not be detailed here.

[0003] S202. Obtain recommended keywords based on the keyword query request and send the recommended keywords to the creator client. In this embodiment, after receiving the keyword query request from the creator client, the server may obtain recommended keywords based on the keyword query request. For example, keyword recommendations may be performed using any possible recommendation algorithm, such as any algorithm that recommends popular keywords, any algorithm that recommends keywords with a shortage of multimedia content, or any algorithm that recommends keywords suitable for the creator. Optionally, if the server has pre-obtained a preset keyword set, candidate keywords that meet the keyword query request may be obtained from the preset keyword set based on the keyword query request. One or more keywords from the candidate keywords may be selected as recommended keywords and sent to the creator client for display on the creator client. A schematic diagram of the interface is shown in FIG3 . In addition, attribute information of the recommended keywords may be displayed, such as topic category, popularity, and search frequency.

[0004] S203: Receive the first multimedia content created and uploaded by the creator client based on the recommended keyword. In this embodiment, after receiving and displaying the recommended keyword, the creator client can create multimedia content based on the recommended keyword, obtaining first multimedia content associated with the recommended keyword. The creator client then uploads the first multimedia content to the server via the creator client. During the upload process, auxiliary information such as the title and description tags of the first multimedia content can be entered. After the upload is complete, a binding relationship is established between the first multimedia content and the recommended keyword. Optionally, if there are multiple recommended keywords, the creator can select from the multiple recommended keywords on the creator client. As shown in Figure 3, in response to the creator's selection, the creator client can send a selection instruction for the recommended keyword to the server. The selection instruction includes the creator's selected recommended keyword. The server can then make subsequent keyword recommendations for the creator or other creators based on the creator's selected recommended keyword. For example, the selected recommended keyword (or similar keywords) may no longer be recommended to the creator, and the recommended keywords not selected by the creator may be recommended to other creator clients. Furthermore, the creator client can query selected recommended keywords and perform other functions, as shown in Figure 3. Furthermore, when creating content, the creator creates content based on the selected recommended keywords, obtains first multimedia content associated with the selected recommended keywords, and uploads the content to the server. Furthermore, after selecting recommended keywords, the creator can set a target creation period for creating content based on the selected recommended keywords on the creator client and send it to the server. The creator can then complete the creation of the multimedia content and upload it to the server within the target creation period. This embodiment provides a multimedia content creation method in which the server receives a keyword query request from the creator client; obtains recommended keywords based on the keyword query request and sends the recommended keywords to the creator client; and receives first multimedia content created and uploaded by the creator client based on the recommended keywords. This embodiment provides recommended keywords to the creator client to drive the creator to complete the creation of multimedia content based on the keywords, providing creative direction for the creator. This also supplements the multimedia content on the server, diversifying the content and better meeting audience needs, thereby increasing both creator and audience engagement.Based on any of the above embodiments, if the keyword query request is a query request for popular keywords and / or keywords with a shortage of multimedia content under a global or target subject category, then S202 of obtaining recommended keywords based on the keyword query request specifically includes: according to the keyword query request, obtaining recommended keywords for the global or target subject category from a subset of popular keywords and / or a subset of keywords with a shortage of multimedia content in the preset keyword set. In this example, the preset keyword set may include a popular keyword subset. When the creator client queries for popular keywords globally (all subject categories) or under the target subject category, recommended keywords can be obtained from the popular keyword subset and sent to the creator client for display. In addition, the preset keyword set may also include a keyword subset for which multimedia content is scarce. When the creator client queries for keywords for which multimedia content is scarce globally (all subject categories) or under the target subject category, recommended keywords can be obtained from the keyword subset for which multimedia content is scarce. If the creator client queries for popular keywords and keywords for which multimedia content is scarce globally (all subject categories) or under the target subject category at the same time, keywords can be obtained from the two subsets respectively and sent together to the creator client for display. Based on any of the above embodiments, if the keyword query request is for keywords suitable for the creator globally (all subject categories) or under a target subject category, then obtaining recommended keywords based on the keyword query request includes: matching the creator attribute information corresponding to the creator client with the attribute information of each keyword in the preset keyword set according to the keyword query request, screening mutually matching keywords, and determining recommended keywords suitable for the creator client globally or under a target subject category based on the mutually matching keywords.In this embodiment, the keywords in the preset keyword set (which may include various subsets) are pre-configured with attribute information, including but not limited to the subject category, field, page clicks, viewing time, play completion rate, search frequency, satisfaction, etc. When the creator client queries for keywords suitable for the creator under the global (all subject categories) or target subject category, the creator attribute information corresponding to the creator client can be obtained. The creator attribute information includes but is not limited to the subject categories and fields of expertise of the creator, the clicks, viewing time, play completion rate, search frequency, satisfaction, etc. of the multimedia content created by the creator in the past. The creator client can authorize the server to collect and use this creator attribute information. The server can match the creator attribute information with the attribute information of the keywords in the preset keyword set (which may include various subsets), filter out keywords that match the creator attribute information, and send them to the creator client as recommended keywords for display, thereby realizing personalized keyword recommendations for different creators. Optionally, when the creator client queries the global (all subject categories) When a creator client queries for popular keywords suitable for the creator under a target theme category, the server may match the creator's attribute information with the attribute information of keywords in the popular keyword subset, and filter out keywords that match the creator's attribute information as recommended keywords. When a creator client queries for keywords suitable for the creator for which multimedia content is scarce globally (across all theme categories) or under a target theme category, the server may match the creator's attribute information with the attribute information of keywords in the keyword subset for which multimedia content is scarce, and filter out keywords that match the creator's attribute information as recommended keywords. Based on any of the above embodiments, when obtaining recommended keywords according to the keyword query request in S202, the following may also be included:

[0005] S2021. Obtain historical creation cycle information and / or historical contract fulfillment information corresponding to the creator client, wherein the historical contract fulfillment information is historical information of the creator client completing creations based on recommended keywords;

[0006] S2022. Determine the target number of recommended keywords and / or the RI ratio of keywords with different popularity or shortage levels among the recommended keywords based on the historical creation cycle information and / or historical contract fulfillment information;

[0007] S2023. Recommended keywords are obtained from a preset keyword set based on the target quantity and / or target ratio. In this embodiment, when obtaining recommended keywords, there may be multiple candidate keywords that satisfy the creator client's keyword query request, and these candidate keywords may have different popularity or scarcity levels. If the recommended keywords for each creator client are all the most popular or scarce keywords, this will inevitably lead to congestion in the resulting recycled multimedia content. In other words, the recycled multimedia content will only be the most popular or scarce keywords, while multimedia content corresponding to keywords with lower popularity or scarcity levels will not be created or produced. Therefore, in this embodiment, when obtaining recommended keywords, the creative capabilities of each creator client are taken into consideration, and a target quantity of recommended keywords and / or target ratios of keywords with different popularity or scarcity levels are reasonably allocated, so that the recommended keywords can be evenly distributed to each creator client. The creative capability of the creator client may be represented by the historical creative cycle information (e.g., average creative cycle) and / or historical contract fulfillment information corresponding to the creator client, wherein the historical contract fulfillment status refers to the historical information of the creator client completing creations based on recommended keywords (the actual completion status of multimedia content when the creator promises to create multimedia content for certain recommended keywords). Of course, the creative capability of the creator client may also be represented by other information, that is, other information may also be considered when determining the target quantity and / or target ratio, which will not be listed here one by one. Regarding the target number of recommended keywords, if the historical creation cycle is short, this indicates that the creator corresponding to the author client is fast at creating videos, so the target number of recommended keywords can be higher. If the historical performance record is good, this indicates that the creator corresponding to the creator client can complete creations immediately, so the target number of recommended keywords can also be higher. Regarding the target proportion of keywords with different popularity or shortage levels within the recommended keywords, if the historical creation cycle is short and / or the historical performance record is good, this indicates that the creator corresponding to the creator client has strong creative capabilities. Therefore, more popular keywords with high popularity or high shortage levels can be recommended to the creator client, thereby increasing the proportion of these keywords and ensuring that the multimedia content corresponding to these keywords can be created stably and promptly, thus achieving uniformity in the multimedia content. After determining the target number of recommended keywords and / or the target proportion of keywords with different popularity or shortage levels within the recommended keywords, recommended keywords can be obtained from the preset keyword set (which may include various sub-sets).Based on any of the above embodiments, before obtaining recommended keywords based on the keyword query request, a preset keyword set can be obtained. This preset keyword set is used to better guide creators in creating multimedia content. Multimedia content platforms typically provide a search function that relies on user-entered keywords to search for multimedia content. This function reflects the actual needs of viewers, and the frequency of searches directly reflects popularity. Furthermore, if a time-sensitive event occurs, a sudden increase in user search behavior can be detected immediately. Therefore, in this embodiment, a keyword search log can be obtained. The keyword search log records the server's receipt of search keywords sent by multiple viewer clients when searching for multimedia content, as well as the return of multimedia content associated with the search keywords. The server can perform keyword analysis based on the keyword search log to obtain the preset keyword set. The preset keyword set may be a set of popular keywords, or it may include a subset of popular keywords. The keyword search log may be used to obtain search frequency information for each keyword in the keyword search log. Popular keywords may then be filtered based on the search frequency information for each keyword to construct the preset keyword set, or a subset of popular keywords within the preset keyword set. In this embodiment, the search frequency information may be the number of searches per day, or the cumulative number of searches over a period of time. By analyzing this search frequency information, popular keywords or keywords with a sudden increase in popularity and effectiveness may be identified. Optionally, the popularity and historical trends of popular keywords may also be recorded, and the creator client may be provided with the functionality to query the popularity and / or historical trends of a particular popular keyword. In addition, the preset keyword set may also be a keyword set for which multimedia content is in short supply, or the preset keyword set may include a keyword subset for which multimedia content is in short supply. Based on the keyword search log, a satisfaction index of each keyword in the keyword search log may be obtained, where the satisfaction index is used to characterize the satisfaction of the search result corresponding to the searched keyword to the searcher and / or the degree of correlation between the keyword search result and the searched keyword. Then, based on the satisfaction index of each keyword in the keyword search log, keywords for which multimedia content is in short supply may be screened out to construct a preset keyword set, or a keyword subset for which multimedia content is in short supply within the preset keyword set may be constructed.In this embodiment, the satisfaction index for any keyword can be determined by analyzing the behavior data of multiple searchers on the search results corresponding to the keyword in the keyword search log. If the searchers do not play multimedia content in the search results, or if the searchers repeatedly skip multimedia content in the search results, or if the searchers directly leave the search results corresponding to the keyword, this indicates that the searchers are dissatisfied with the search results corresponding to the keyword, and the search results have low satisfaction for the searchers. Alternatively, the correlation between the keyword search results and the searched keyword can be analyzed. For example, a specific algorithm can be used to analyze the correlation between the title, subtitles, and tags of the multimedia content in the search results and the keyword, the correlation between the images in the multimedia content and the keyword, and the correlation between the audio in the multimedia content and the keyword. For multiple multimedia contents in the search results, the correlation levels corresponding to the multimedia contents can be combined to obtain the correlation between the keyword search results and the searched keyword. If the correlation level is low, the search result satisfaction level is low. Through this satisfaction analysis, keywords with low satisfaction levels can be screened out as keywords with a shortage of multimedia content. Based on any of the above embodiments, for each keyword in the preset keyword set, information obtained from keyword analysis can be recorded as keyword attributes, including but not limited to search frequency information, subject category, and satisfaction index. It can also include page clicks, viewing duration, and playback completion rate. When sending recommended keywords to the creator client, one or more of these attribute information can be displayed to the creator client. The process of constructing the preset keyword set or its subsets can also include keyword security checks, deduplication, and normalization to ensure the security and streamlining of the preset keyword set or its subsets. Normalization aggregates similar keywords into a single keyword. Based on any of the above embodiments, the administrator client can manage and maintain any keyword in the preset keyword set, including controlling the activation and deactivation of any keyword, adjusting attribute information, and restoring attribute information. The administrator client interface can be shown in Figure 4. The administrator client can send configuration instructions for any keyword in the preset keyword set to the server. The configuration instructions include a deactivation instruction, an activation instruction, an attribute information adjustment instruction, or an attribute information restoration instruction, and the server can perform corresponding configuration operations such as activation, deactivation, attribute information adjustment, and attribute information restoration according to various configuration instructions.Based on any of the above embodiments, if the server receives a creation cycle setting instruction sent by the creator client, the creation cycle setting instruction includes the target creation cycle for the creator client to create based on the selected recommended keywords. The server can also monitor the creation progress of the creator client and / or the performance information of the creator client according to the cycle, and send the creation progress of the creator client and / or the performance information of the creator client to the administrator client for display, so that the administrator client can understand the creation progress and status of each keyword, and can also understand the situation of each creator. Based on any of the above embodiments, after receiving the first multimedia content created and uploaded by the creator client based on the recommended keywords, the server may initiate a checking algorithm, including but not limited to a content security check, a content relevance check, and a completeness check of the provided additional fields of the first multimedia content. The content security check may perform security checks on the first multimedia content's title, subtitles, tags, and other textual content, images, and audio using pre-set rules. The content relevance check may determine the degree of relevance between the multimedia content's title, subtitles, tags, and other textual content, images, and audio, and the keywords, fusing the various relevance determination results to determine the content relevance of the first multimedia content. The completeness check of the provided additional fields may include checking whether fields such as the title and description tags of the first multimedia content are complete. After the first multimedia content passes the check, the first multimedia content may be added to the multimedia content collection for the viewer client for search and viewing. Considering that the first multimedia content, as a new video, has no playback data or traffic during the cold start phase, and is retrieved and consumed by viewers in a search scenario, the cold start process often takes a long time. To shorten the cold start time, To increase exposure for the first multimedia content and enable creators to quickly earn revenue, in one embodiment, the first multimedia content can be added to a proprietary multimedia content pool. Using a pre-set cold start strategy, the first multimedia content can be pushed to viewer clients to ensure a certain level of exposure during the cold start phase. Furthermore, this distribution volume can be supplemented with incentive programs to further enhance creator motivation.Optionally, pushing the first multimedia content to the viewer client may specifically include: receiving a multimedia content search request sent by the viewer client, the multimedia content search request including a keyword to be searched; obtaining a search result corresponding to the keyword to be searched based on the keyword to be searched; if the keyword to be searched is the same as a keyword associated with the first multimedia content in the proprietary multimedia content pool, and the first multimedia content is not included in the search result corresponding to the keyword to be searched, then adding the first multimedia content to the search result corresponding to the keyword to be searched, and then sending the search result corresponding to the keyword to be searched to the viewer client. In this embodiment, when a viewer client searches for multimedia content based on a keyword to be searched, the server may obtain search results corresponding to the keyword to be searched from a multimedia content collection for the viewer client in a conventional manner. If the keyword to be searched is the same as a keyword associated with a first multimedia content in a dedicated multimedia content pool, and the first multimedia content does not appear in the search results corresponding to the keyword to be searched (or does not appear on the first page or within the top N positions of the search results corresponding to the keyword to be searched), the first multimedia content is added to the search results (including adding it to the first page or within the top 1^ positions of the search results), and the search results are then sent to the viewer client, so that the first multimedia content is displayed in the search results of the viewer client, as shown in FIG5a. This makes the first multimedia content more easily consumed by the viewer, thereby accumulating playback data and traffic. Optionally, the first multimedia content can be added to the search results corresponding to the searched keyword as a special product, so that the first multimedia content is displayed as a special product on the viewer's client. The special product can be a special card, for example. Since special products typically only have a positional advantage, such as being displayed in a specific position in the search results, the first multimedia content can be exposed through the special product, as shown in Figure 5b, making it more easily consumed by viewers, thereby quickly accumulating playback data and traffic. Optionally, if the proprietary multimedia content pool corresponds to the same keyword, multiple first multimedia contents can be added to the search results corresponding to the searched keyword as a special product. These multiple first multimedia contents can be added to the search results as special products in turn, ensuring that each first multimedia content has the opportunity to be exposed as a special product in the search results.Furthermore, if the search keyword is identical to the keyword associated with the first multimedia content in the proprietary multimedia content pool, and the first multimedia content is included in the search results corresponding to the search keyword, this indicates that the first multimedia content has accumulated sufficient playback data and can be viewed and consumed by the audience, and the cold start phase has ended. Therefore, the first multimedia content can be deleted from the proprietary multimedia content pool, and the preset cold start strategy is no longer used. Referring to Figure 6, Figure 6 is a flow chart of the multimedia content creation method provided in an embodiment of the present disclosure. The method of this embodiment can be applied in a creator client, and the multimedia content creation method includes:

[0008] 5301. Send a keyword query request to the server.

[0009] 5302. Receive recommended keywords returned by the server;

[0010] S303. Obtain the first multimedia content created by the creator based on the recommended keyword, and send the first multimedia content to the server. This embodiment is an embodiment of the method on the creator client side of the above embodiment. Its principles and technical effects can be found in the above embodiment and are not further described here. Optionally, after receiving the recommended keyword returned by the server, the method further includes: displaying the recommended keyword; in response to the creator selecting the recommended keyword, sending a recommended keyword selection instruction to the server, the selection instruction including the recommended keyword selected by the creator; obtaining the first multimedia content created by the creator based on the recommended keyword includes: obtaining the first multimedia content created by the creator based on the selected recommended keyword. Optionally, the method further includes: receiving a target creation cycle input by the creator, the target creation cycle being the creation cycle for creation based on the selected recommended keyword; and sending a creation cycle setting instruction to the server, the creation cycle setting instruction including the target creation cycle. Optionally, the keyword query request is a query request for target-type keywords under a "global" or "target theme" category. The target-type keywords include at least one of the following: popular keywords, keywords for which multimedia content is in short supply, and keywords suitable for the creator. This embodiment is an embodiment of the method on the creator client side of the above-mentioned embodiment. Its principles and technical effects can be found in the above-mentioned embodiment and will not be further described here. Corresponding to the multimedia content creation method on the server side of the above-mentioned embodiment, FIG7 is a block diagram of the multimedia content creation device provided by the embodiment of the present disclosure. For ease of illustration, only the portions relevant to the embodiment of the present disclosure are shown. Referring to FIG7 , the multimedia content creation device 700 includes a receiving unit 701, a recommendation unit 702, and a sending unit 703. The receiving unit 701 is configured to receive a keyword query request sent by a creator client; the recommendation unit 702 is configured to obtain recommended keywords based on the keyword query request; and the sending unit 703 is configured to send the recommended keywords to the creator client. The receiving unit 701 is further configured to receive first multimedia content created and uploaded by the creator client based on the recommended keywords.In one or more embodiments of the present disclosure, the receiving unit 701 is further used to, after sending the recommended keywords to the creator client, receive a selection instruction for the recommended keywords sent by the creator client; when receiving the first multimedia content created and uploaded by the creator client based on the recommended keywords, the receiving unit 701 is also used to: receive the first multimedia content created and uploaded by the creator client based on the selected recommended keywords. In one or more embodiments of the present disclosure, the keyword query request is a query request for target-type keywords under a global or target theme category, and the target-type keywords include at least one of the following: popular keywords, keywords with a shortage of multimedia content, and keywords suitable for creators. In one or more embodiments of the present disclosure, if the keyword query request is a query request for popular keywords and / or keywords with a shortage of multimedia content under a global or target theme category, then the recommendation unit 702, when obtaining recommended keywords based on the keyword query request, is configured to: obtain recommended keywords under the global or target theme category from a subset of popular keywords and / or a subset of keywords with a shortage of multimedia content in the preset keyword set based on the keyword query request. In one or more embodiments of the present disclosure, if the keyword query request is for keywords suitable for creators under a global or target theme category, then the recommendation unit 702, when obtaining recommended keywords based on the keyword query request, is configured to: match the creator attribute information corresponding to the creator client with the attribute information of each keyword in the preset keyword set based on the keyword query request, and filter out mutually matching keywords. Determine recommended keywords suitable for the creator client under the global or target theme category based on the mutually matching keywords. In one or more embodiments of the present disclosure, when the recommendation unit 702 obtains recommended keywords based on the keyword query request, it is used to: obtain historical creation cycle information and / or historical performance information corresponding to the creator client, wherein the historical performance status is the historical information of the creator client completing creation based on the recommended keywords; determine the number of S-level marks for the recommended keywords and / or the ratio of zero-level marks for keywords with different popularity or different shortage levels in the recommended keywords based on the historical creation cycle information and / or historical performance information; obtain recommended keywords from a preset keyword set based on the target number and / or the target ratio.In one or more embodiments of the present disclosure, before obtaining recommended keywords based on the keyword query request, the recommendation unit 702 is further configured to: obtain a keyword search log; and perform keyword analysis based on the keyword search log to obtain a preset keyword set. In one or more embodiments of the present disclosure, when performing keyword analysis based on the keyword search log to obtain the preset keyword set, the recommendation unit 702 is further configured to: obtain, from the keyword search log, search frequency information for each keyword in the keyword search log; and filter popular keywords based on the search frequency information for each keyword to construct a popular keyword subset of the preset keyword set. In one or more embodiments disclosed herein, when performing keyword analysis based on the keyword search log to obtain a preset keyword set, the recommendation unit 702 is configured to: obtain, based on the keyword search log, a satisfaction index for each keyword in the keyword search log, where the satisfaction index represents the satisfaction of the search result corresponding to the searched keyword to the searcher and / or the degree of association between the keyword search result and the searched keyword; and screen out keywords for which multimedia content is in short supply based on the satisfaction index of each keyword in the keyword search log, thereby constructing a preset keyword set for keywords for which multimedia content is in short supply. In one or more embodiments disclosed herein, the receiving unit 701 is further configured to receive a configuration instruction for any keyword in the preset keyword set from an administrator client, where the configuration instruction includes a deactivation instruction, an activation instruction, an attribute information adjustment instruction, or an attribute information restoration instruction; and the recommendation unit 702 is further configured to perform a corresponding configuration operation on the keyword according to the configuration instruction. In one or more embodiments disclosed herein, after receiving the selection instruction for the recommended keyword from the creator client, the receiving unit 701 is further configured to: Receive a creation cycle setting instruction sent by the creator client, wherein the creation cycle setting instruction includes a target creation cycle for the creator client to create based on the selected recommended keywords; the recommendation unit 702 is also used to obtain the creation progress of the creator client and / or the performance information of the creator client based on the target creation cycle; the sending unit 703 is also used to send the creation progress of the creator client and / or the performance information of the creator client to the administrator client for display.In one or more embodiments of the present disclosure, the device includes a cold start unit 704 configured to: add the first multimedia content to a dedicated multimedia content pool; and push the first multimedia content to a viewer client. In one or more embodiments of the present disclosure, when pushing the first multimedia content to the viewer client, the cold start unit 704 is configured to: receive a multimedia content search request sent by the viewer client, the multimedia content search request including a keyword to be searched; obtain search results corresponding to the keyword to be searched based on the keyword to be searched; if the keyword to be searched is the same as a keyword associated with the first multimedia content in the dedicated multimedia content pool, and the first multimedia content is not included in the search results corresponding to the keyword to be searched, add the first multimedia content to the search results corresponding to the keyword to be searched, and then send the search results corresponding to the keyword to be searched to the viewer client. In one or more embodiments of the present disclosure, when adding the first multimedia content to the search results corresponding to the keyword to be searched, the cold start unit 704 is configured to: add the first multimedia content to the search results corresponding to the keyword to be searched as a special product, so that the first multimedia content is displayed as a special product on the viewer client. In one or more embodiments of the present disclosure, the cold start unit 704 is further used to: if the keyword to be searched is the same as the keyword associated with the first multimedia content in the proprietary multimedia content pool, and the first multimedia content is included in the search results corresponding to the keyword to be searched, then the first multimedia content is deleted from the proprietary multimedia content pool. The multimedia content creation device provided in this embodiment can be used to execute the technical solution of the above-mentioned method embodiment on the server side. Its implementation principle and technical effect are similar, and this embodiment will not be repeated here. Corresponding to the multimedia content creation method on the creator client side of the above embodiment, Figure 8 is a structural block diagram of the multimedia content creation device provided by the embodiment of the present disclosure. For the sake of convenience, only the parts related to the embodiment of the present disclosure are shown. Referring to Figure 8, the multimedia content creation device 800 includes: a sending unit 801 and a receiving unit 802. Among them, the sending unit 801 is used to send a keyword query request to the server; the receiving unit 802 is used to receive the recommended keywords returned by the server; the sending unit 801 is also used to obtain the first multimedia content created by the creator based on the recommended keywords, and send the first multimedia content to the server.In one or more embodiments of the present disclosure, the receiving unit 802 develops the recommended keywords after receiving the recommended keywords returned by the server; the sending unit 801 is also used to send a selection instruction for the recommended keywords to the server in response to the creator's selection operation on the recommended keywords, and the selection instruction includes the recommended keywords selected by the creator; the sending unit 801 is also used to obtain a second multimedia content created by the creator based on the selected recommended keywords, and send the first multimedia content to the server. In one or more embodiments disclosed herein, the receiving unit 802 is further configured to receive a target creation period input by the creator, the target creation period being the creation period for creation based on the selected recommended keywords; and the sending unit 801 is further configured to send a creation period setting instruction to the server, the creation period setting instruction including the target creation period. In one or more embodiments disclosed herein, the keyword query request is a query request for target type keywords under a global or target theme category, the target type keywords including at least one of the following: popular keywords, keywords for which multimedia content is in short supply, and keywords suitable for the creator. The multimedia content creation device provided in this embodiment can be used to implement the technical solution of the above-mentioned creator client-side method embodiment, and its implementation principles and technical effects are similar, and will not be further described in this embodiment. Referring to FIG. 9 , a schematic diagram of the structure of an electronic device 900 suitable for implementing the embodiments disclosed herein is shown, which may be the above-mentioned creator terminal device or server. The terminal device may include, but is not limited to, a mobile phone, a laptop computer, a digital broadcast receiver, a personal digital assistant (PDA), a tablet computer (Portable Android), or a similar device. The electronic device shown in FIG9 is merely an example and should not limit the functions and scope of use of the embodiments of the present disclosure.As shown in FIG9 , electronic device 900 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 901, which can perform various appropriate actions and processes based on programs stored in a read-only memory (ROM) 902 or programs loaded from a storage device 908 into a random access memory (RAM) 903. RAM 903 also stores various programs and data required for the operation of electronic device 900. Processing device 901, ROM 902, and RAM 903 are interconnected via a bus 904. An input / output (I / O) interface 905 is also connected to bus 904. Typically, the following devices may be connected to I / O interface 905: input devices 906, such as a touchscreen, touchpad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; output devices 907, such as a liquid crystal display (LCD), speaker, vibrator, etc.; storage devices 908, such as a magnetic tape, hard disk, etc.; and communication devices 909. Communication devices 909 may allow electronic device 900 to communicate with other devices wirelessly or wired to exchange data. Although FIG9 shows electronic device 900 with various devices, it should be understood that not all illustrated devices are required to be implemented or present. More or fewer devices may alternatively be implemented or present. In particular, according to embodiments of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, an embodiment of the present disclosure includes a computer program product comprising a computer program carried on a computer-readable medium, the computer program containing program code for executing the method illustrated in the flowchart. In such an embodiment, the computer program can be downloaded and installed from a network via a communication device 909, or installed from a storage device 908, or installed from a ROM 902. When the computer program is executed by the processing device 901, the aforementioned functions defined in the method of the embodiment of the present disclosure are performed. It should be noted that the computer-readable medium described above in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium, or any combination thereof. The computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or any combination thereof.More specific examples of computer-readable storage media may include, but are not limited to, an electrical connection having one or more conductors, a portable computer disk, a hard disk, random access memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination thereof. In the present disclosure, a computer-readable storage medium may be any tangible medium containing or storing a program that can be used by or in conjunction with an instruction execution system, apparatus, or device. In the present disclosure, a computer-readable signal medium may include a data signal propagated in baseband or as part of a carrier wave, carrying computer-readable program code. Such a propagated data signal may take various forms, including, but not limited to, electromagnetic signals, optical signals, or any suitable combination thereof. A computer-readable signal medium may also be any computer-readable medium other than a computer-readable storage medium that can transmit, propagate, or transfer a program for use by or in conjunction with an instruction execution system, apparatus, or device. Program code contained on a computer-readable medium can be transmitted using any appropriate medium, including but not limited to wires, optical cables, RF (radio frequency), or any suitable combination thereof. The computer-readable medium may be contained within the electronic device or may exist independently, not incorporated into the electronic device. The computer-readable medium carries one or more programs that, when executed by the electronic device, cause the electronic device to perform the methods described in the above embodiments. The computer program code for performing the operations of the present disclosure can be written in one or more programming languages, or a combination thereof. These programming languages ​​include object-oriented programming languages ​​such as Java, Smalltalk, and C++, as well as conventional procedural programming languages ​​such as C or similar programming languages. The program code can be executed entirely on the user's computer, partially on the user's computer, as a standalone software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server.In scenarios involving a remote computer, the remote computer can be connected to the user computer via any type of network, including a local area network (LAN) or a wide area network (WAN), or it can be connected to an external computer (e.g., via the Internet using an Internet service provider). The flowcharts and block diagrams in the accompanying drawings illustrate the architecture, functionality, and operation of possible implementations of the systems, methods, and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagram may represent a module, program segment, or portion of code, each of which contains one or more executable instructions for implementing the specified logical function. It should also be noted that in some alternative implementations, the functions noted in the blocks may occur in a different order than that noted in the accompanying drawings. For example, two blocks shown in succession may actually be executed substantially in parallel, or they may sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each block in the block diagrams and / or flow charts, as well as combinations of blocks in the block diagrams and / or flow charts, can be implemented using a dedicated hardware-based system that performs the specified functions or operations, or can be implemented using a combination of dedicated hardware and computer instructions. The units described in the embodiments of this disclosure can be implemented via software or hardware. In some cases, the name of a unit does not limit the unit itself. For example, the first acquisition unit can also be described as a "unit for acquiring at least two Internet Protocol addresses." The functions described above can be at least partially performed by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that can be used include: field programmable gate arrays (FPGAs), application-specific integrated circuits (ASICs), application-specific standard products (ASSPs), system-on-a-chip (SOCs), complex programmable logic devices (CPLDs), and the like. In the context of this disclosure, a machine-readable medium may be a tangible medium that may contain or store a program for use by or in connection with an instruction execution system, apparatus, or device. A machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing.More specific examples of machine-readable storage media include electrical connections based on one or more wires, portable computer disks, hard disks, random access memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fibers, compact disc read-only memory (CD-ROM), optical storage devices, magnetic storage devices, or any suitable combination of the foregoing. In a first aspect, according to one or more embodiments of the present disclosure, a method for creating multimedia content is provided, comprising: receiving a keyword query request sent by a creator client; obtaining recommended keywords based on the keyword query request, and sending the recommended keywords to the creator client; and receiving first multimedia content created and uploaded by the creator client based on the recommended keywords. According to one or more embodiments disclosed herein, after sending the recommended keywords to the creator client, the method further includes: receiving a selection instruction for the recommended keywords sent by the creator client; and receiving the first multimedia content created and uploaded by the creator client based on the recommended keywords, including: receiving the first multimedia content created and uploaded by the creator client based on the selected recommended keywords. According to one or more embodiments disclosed herein, the keyword query request is a query request for target-type keywords within a global or target subject category, and the target-type keywords include at least one of the following: popular keywords, keywords with a shortage of multimedia content, and keywords suitable for creators. According to one or more embodiments disclosed herein, if the keyword query request is a query request for popular keywords and / or keywords with a shortage of multimedia content within a global or target subject category, then obtaining recommended keywords based on the keyword query request includes: obtaining recommended keywords within the global or target subject category from a subset of popular keywords and / or a subset of keywords with a shortage of multimedia content within the preset keyword set, based on the keyword query request. According to one or more embodiments of the present disclosure, if the keyword query request is a keyword suitable for the creator in a global or target subject category, then obtaining recommended keywords based on the keyword query request includes: matching the creator attribute information corresponding to the creator client with the attribute information of each keyword in the preset keyword set according to the keyword query request, screening mutually matching keywords, and determining recommended keywords suitable for the creator client under the global or target subject category based on the mutually matching keywords.According to one or more embodiments of the present disclosure, obtaining recommended keywords based on the keyword query request includes: obtaining historical creation cycle information and / or historical contract fulfillment information corresponding to the creator client, where the historical contract fulfillment information refers to historical information about the creator client completing creations based on the recommended keywords; determining a target number of recommended keywords and / or a target ratio of keywords of different popularity or shortage levels within the recommended keywords based on the historical creation cycle information and / or historical contract fulfillment information; and obtaining recommended keywords from a preset keyword set based on the number of R marks and / or the R mark ratio. According to one or more embodiments of the present disclosure, before obtaining recommended keywords based on the keyword query request, the process further includes: obtaining a keyword search log; performing keyword analysis based on the keyword search log to obtain a preset keyword set. According to one or more embodiments of the present disclosure, performing keyword analysis based on the keyword search log to obtain a preset keyword set includes: obtaining search frequency information for each keyword in the keyword search log; and filtering popular keywords based on the search frequency information for each keyword to construct a popular keyword subset of the preset keyword set. According to one or more embodiments of the present disclosure, performing keyword analysis based on the keyword search log to obtain a preset keyword set includes: obtaining a satisfaction index for each keyword in the keyword search log based on the keyword search log, wherein the satisfaction index represents the satisfaction of the search result corresponding to the searched keyword to the searcher and / or the degree of correlation between the keyword search result and the searched keyword; screening out keywords for which multimedia content is in short supply based on the satisfaction index of each keyword in the keyword search log, and constructing a preset keyword set for which multimedia content is in short supply. According to one or more embodiments of the present disclosure, the method further includes: receiving a configuration instruction for any keyword in the preset keyword set from an administrator client, wherein the configuration instruction includes a deactivation instruction, an activation instruction, an attribute information adjustment instruction, or an attribute information restoration instruction; and performing a corresponding configuration operation on the keyword according to the configuration instruction.According to one or more embodiments of the present disclosure, after receiving the selection instruction for the recommended keywords sent by the creator client, the method further includes: receiving a creation cycle setting instruction sent by the creator client, the creation cycle setting instruction including a target creation cycle for the creator client to create based on the selected recommended keywords; obtaining the creation progress of the creator client and / or the fulfillment information of the creator client based on the target creation cycle; and sending the creation progress of the creator client and / or the fulfillment information of the creator client to the administrator client for display. According to one or more embodiments of the present disclosure, after receiving the first multimedia content created and uploaded by the creator client based on the recommended keywords, the method further includes: adding the first multimedia content to a dedicated multimedia content pool; and pushing the first multimedia content to the viewer client. According to one or more embodiments of the present disclosure, pushing the first multimedia content to a viewer client includes: receiving a multimedia content search request sent by the viewer client, the multimedia content search request including a keyword to be searched; obtaining search results corresponding to the keyword to be searched based on the keyword to be searched; if the keyword to be searched is the same as a keyword associated with a first multimedia content in the proprietary multimedia content pool, and the first multimedia content is not included in the search results corresponding to the keyword to be searched, adding the first multimedia content to the search results corresponding to the keyword to be searched, and then sending the search results corresponding to the keyword to be searched to the viewer client. According to one or more embodiments of the present disclosure, adding the first multimedia content to the search results corresponding to the keyword to be searched includes: adding the first multimedia content to the search results corresponding to the keyword to be searched as a special product, so that the first multimedia content is displayed as a special product on the viewer client. According to one or more embodiments of the present disclosure, the method further includes: if the to-be-searched keyword is the same as a keyword associated with a first multimedia content in the proprietary multimedia content pool, and the first multimedia content is included in the search results corresponding to the to-be-searched keyword, deleting the first multimedia content from the proprietary multimedia content pool. In a second aspect, according to one or more embodiments of the present disclosure, a method for creating multimedia content is provided, comprising: sending a keyword query request to a server; receiving recommended keywords returned by the server; obtaining first multimedia content created by a creator based on the recommended keywords, and sending the first multimedia content to the server.According to one or more embodiments of the present disclosure, after receiving the recommended keywords returned by the server, the method further includes: displaying the recommended keywords; in response to the creator's selection operation of the recommended keywords, sending a selection instruction for the recommended keywords to the server, wherein the selection instruction includes the recommended keywords selected by the creator; obtaining the first multimedia content created by the creator based on the recommended keywords includes: obtaining the first multimedia content created by the creator based on the selected recommended keywords. According to one or more embodiments of the present disclosure, the method further includes: receiving a target creation cycle input by the creator, wherein the target creation cycle is a creation cycle for creation based on the selected recommended keywords; and sending a creation cycle setting instruction to the server, wherein the creation cycle setting instruction includes the target creation cycle. According to one or more embodiments of the present disclosure, the keyword query request is a query request for a target type keyword under a global or target subject category, and the target type keyword includes at least one of the following: a popular keyword, a keyword for which multimedia content is in short supply, and a keyword suitable for the creator. In a second aspect, according to one or more embodiments of the present disclosure, a multimedia content creation device is provided, comprising: a receiving unit for receiving a keyword query request sent by a creator client; a recommendation unit for obtaining a recommended keyword according to the keyword query request; a sending unit for sending the recommended keyword to the creator client; the receiving unit is further configured to receive a first multimedia content created and uploaded by the creator client according to the recommended keyword. According to one or more embodiments of the present disclosure, the receiving unit is further configured to, after sending the recommended keyword to the creator client, receive a selection instruction for the recommended keyword sent by the creator client; when receiving the first multimedia content created and uploaded by the creator client according to the recommended keyword, the receiving unit is further configured to: receive the first multimedia content created and uploaded by the creator client according to the selected recommended keyword.According to one or more embodiments of the present disclosure, the keyword query request is a query request for target type keywords under a global or target subject category, and the target type keywords include at least one of the following: popular keywords, keywords with a shortage of multimedia content, and keywords suitable for creators. According to one or more embodiments of the present disclosure, if the keyword query request is a query request for popular keywords and / or keywords with a shortage of multimedia content under a global or target subject category, then when the recommendation unit obtains recommended keywords according to the keyword query request, it is used to: obtain recommended keywords under the global or target subject category from a subset of popular keywords in the preset keyword set and / or a subset of keywords with a shortage of multimedia content according to the keyword query request. According to one or more embodiments disclosed herein, if the keyword query request is for keywords suitable for the creator under a global or target subject category, then the recommendation unit, when obtaining recommended keywords based on the keyword query request, is configured to: match the creator attribute information corresponding to the creator client with the attribute information of each keyword in the preset keyword set according to the keyword query request, screen mutually matching keywords, and determine recommended keywords suitable for the creator client under the global or target subject category according to the mutually matching keywords. According to one or more embodiments disclosed herein, when obtaining recommended keywords based on the keyword query request, the recommendation unit is configured to: obtain historical creation cycle information and / or historical performance information corresponding to the creator client, wherein the historical performance is historical information of the creator client completing creations based on the recommended keywords; determine a target number of recommended keywords and / or a target ratio of keywords of different popularity or different scarcity levels among the recommended keywords based on the historical creation cycle information and / or historical performance information; and obtain recommended keywords from the preset keyword set based on the target number and / or target ratio. According to one or more embodiments disclosed herein, Before obtaining recommended keywords based on the keyword query request, the recommendation unit is further configured to: obtain a keyword search log; and perform keyword analysis based on the keyword search log to obtain a preset keyword set. According to one or more embodiments of the present disclosure, when performing keyword analysis based on the keyword search log to obtain the preset keyword set, the recommendation unit may: obtain search frequency information for each keyword in the keyword search log based on the keyword search log; and filter popular keywords based on the search frequency information for each keyword to construct a popular keyword subset of the preset keyword set.According to one or more embodiments of the present disclosure, when performing keyword analysis based on the keyword search log to obtain a preset keyword set, the recommendation unit is configured to: obtain a satisfaction index for each keyword in the keyword search log based on the keyword search log, where the satisfaction index represents the satisfaction of the search result corresponding to the searched keyword to the searcher and / or the degree of correlation between the keyword search result and the searched keyword; filter out keywords for which multimedia content is scarce based on the satisfaction index of each keyword in the keyword search log, and construct a subset of keywords in the preset keyword set for which multimedia content is scarce. According to one or more embodiments of the present disclosure, the receiving unit is further configured to receive a configuration instruction for any keyword in the preset keyword set from an administrator client, where the configuration instruction includes a deactivation instruction, an activation instruction, an attribute information adjustment instruction, or an attribute information restoration instruction; and the recommendation unit is further configured to perform a corresponding configuration operation on the keyword based on the configuration instruction. According to one or more embodiments of the present disclosure, after receiving the selection instruction for the recommended keyword from the creator client, the receiving unit is further configured to receive a creation cycle setting instruction from the creator client. The creation cycle setting instruction includes a target creation cycle for the creator client to create based on the selected recommended keyword; the recommendation unit is further configured to obtain the creator client's creation progress and / or the creator client's performance information based on the target creation cycle; and the sending unit is further configured to send the creator client's creation progress and / or the creator client's performance information to the administrator client for display. According to one or more embodiments of the present disclosure, the device includes a cold start unit configured to: add the first multimedia content to a dedicated multimedia content pool; and push the first multimedia content to a viewer client. According to one or more embodiments of the present disclosure, when pushing the first multimedia content to the viewer client, the cold start unit is configured to: receive a multimedia content search request sent by the viewer client, the multimedia content search request including a keyword to be searched; obtain search results corresponding to the keyword to be searched based on the keyword to be searched; if the keyword to be searched is the same as a keyword associated with the first multimedia content in the dedicated multimedia content pool, and the first multimedia content is not included in the search results corresponding to the keyword to be searched, then add the first multimedia content to the search results corresponding to the keyword to be searched. Then, the search results corresponding to the keywords to be searched are sent to the viewer client.According to one or more embodiments of the present disclosure, when adding the first multimedia content to the search results corresponding to the keyword to be searched, the cold start unit is configured to: add the second multimedia content to the search results corresponding to the keyword to be searched as a special product, so that the first multimedia content is displayed as a special product on the viewer client. According to one or more embodiments of the present disclosure, the cold start unit is further configured to: delete the first multimedia content from the proprietary multimedia content pool if the keyword to be searched is the same as a keyword associated with the first multimedia content in the proprietary multimedia content pool, and the first multimedia content is included in the search results corresponding to the keyword to be searched. In a fourth aspect, according to one or more embodiments of the present disclosure, a multimedia content creation device is provided, comprising: a sending unit configured to send a keyword query request to a server; a receiving unit configured to receive recommended keywords returned by the server; the sending unit further configured to obtain first multimedia content created by a creator based on the recommended keywords and send the second multimedia content to the server. According to one or more embodiments of the present disclosure, after receiving the recommended keywords returned by the server, the receiving unit displays the recommended keywords. The sending unit is further configured to, in response to a creator selecting the recommended keywords, send a recommended keyword selection instruction to the server, wherein the selection instruction includes the recommended keywords selected by the creator. The sending unit is further configured to obtain first multimedia content created by the creator based on the selected recommended keywords and send the first multimedia content to the server. According to one or more embodiments of the present disclosure, the receiving unit is further configured to receive a target creation cycle input by the creator, wherein the target creation cycle is the creation cycle for creation based on the selected recommended keywords. The sending unit is further configured to send a creation cycle setting instruction to the server, wherein the creation cycle setting instruction includes the target creation cycle.According to one or more embodiments of the present disclosure, the keyword query request is a query request for target-type keywords under a global or target topic category. The target-type keywords include at least one of the following: popular keywords, keywords for which multimedia content is in short supply, and keywords suitable for creators. In a fifth aspect, according to one or more embodiments of the present disclosure, an electronic device is provided, comprising: at least one processor and a memory; the memory stores computer-executable instructions; the at least one processor executes the computer-executable instructions stored in the memory, causing the at least one processor to perform the multimedia content creation method described in the first aspect and various possible designs of the first aspect, or the multimedia content creation method described in the second aspect and various possible designs of the second aspect. In a sixth aspect, according to one or more embodiments of the present disclosure, a computer-readable storage medium is provided, the computer-readable storage medium storing computer-executable instructions. When the processor executes the computer-executable instructions, the multimedia content creation method described in the first aspect and various possible designs of the first aspect, or the multimedia content creation method described in the second aspect and various possible designs of the second aspect, is implemented. In a seventh aspect, according to one or more embodiments of the present disclosure, a computer program product is provided, comprising computer-executable instructions. When executed by a processor, the computer-executable instructions implement the multimedia content creation method described in the first aspect and its various possible designs, or the multimedia content creation method described in the second aspect and its various possible designs. The above description is merely a preferred embodiment of the present disclosure and an illustration of the technical principles employed. Those skilled in the art should understand that the scope of the present disclosure is not limited to technical solutions formed by specific combinations of the above-mentioned technical features, but also encompasses other technical solutions formed by any combination of the above-mentioned technical features or their equivalents, without departing from the scope of the above-mentioned disclosure. For example, the above features may be replaced with (but not limited to) technical features with similar functions disclosed in this disclosure to form a technical solution. In addition, although the operations are described in a specific order, this should not be understood as requiring that these operations be performed in the specific order shown or in a sequential order. In certain environments, multitasking and parallel processing may be advantageous. Similarly, although the above discussion includes a number of specific implementation details, these should not be interpreted as limiting the scope of this disclosure. Certain features described above in separate embodiments may also be implemented in combination in a single embodiment.Conversely, various features described in the context of a single embodiment may also be implemented in multiple embodiments separately or in any suitable subcombination. Although the subject matter has been described in language specific to structural features and / or methodological acts, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are merely example forms of implementing the claims.

Claims

Claims 1. A method for creating multimedia content, comprising: Receive keyword query requests sent by creator clients; Acquire recommended keywords according to the keyword query request, and send the recommended keywords to the creator smart client; receive the first multimedia content created and uploaded by the creator client according to the recommended keywords.

2. The method according to claim 1, wherein: After sending the recommended keywords to the creator client, it also includes: receiving a selection instruction for the recommended keywords sent by the creator client; receiving the first multimedia content created and uploaded by the creator client based on the recommended keywords, including: receiving the first multimedia content created and uploaded by the creator client based on the selected recommended keywords.

3. The method according to claim 1, wherein: The keyword query request is a query request for a target type keyword under a global or target subject category, and the target type keyword includes at least one of the following: a popular keyword, a keyword for which multimedia content is in short supply, and a keyword suitable for a creator.

4. The method according to claim 3, wherein: If the keyword query request is a query request for hot keywords and / or keywords with a shortage of multimedia content under a global or target subject category, then obtaining recommended keywords based on the keyword query request includes: obtaining recommended keywords under a global or target subject category from a set of hot keywords and / or a subset of keywords with a shortage of multimedia content in a preset keyword set according to the keyword query request.

5. The method according to claim 3, wherein: If the keyword query request is for a keyword suitable for the creator under a global or target subject category, then obtaining recommended keywords according to the keyword query request includes: matching the creator attribute information corresponding to the creator client with the attribute information of each keyword in a preset keyword set according to the keyword query request, screening mutually matching keywords, and determining the creator client under the global or target subject category according to the mutually matching keywords. Recommended keywords.

6. The method according to any one of claims 3, wherein: The method of obtaining recommended keywords according to the keyword query request includes: obtaining historical creation cycle information and / or historical fulfillment information corresponding to the creator client, wherein the historical fulfillment status is historical information of the creator client completing creation according to the recommended keywords; determining a target number of the recommended keywords and / or a daily target ratio of keywords with different popularity or different shortage levels among the recommended keywords according to the historical creation cycle information and / or historical fulfillment information; and obtaining recommended keywords from a preset keyword set according to the target number and / or the target ratio.

7. The method according to any one of claims 3 to 6, wherein: Before obtaining the recommended keywords according to the keyword query request, the method further includes: obtaining a keyword search log; performing keyword analysis based on the keyword search log to obtain a preset keyword set.

8. The method according to claim 6, wherein: The performing keyword analysis based on the keyword search log to obtain a preset keyword set includes: obtaining search frequency information of each keyword in the keyword search log according to the keyword search log; screening hot keywords according to the search frequency information of each keyword, and constructing a hot keyword subset of the preset keyword set.

9. The method according to claim 7, wherein: The keyword analysis based on the keyword search log to obtain a preset keyword set includes: obtaining a satisfaction index of each keyword in the keyword search log according to the keyword search log, the satisfaction index being used to characterize the satisfaction of the search result corresponding to the searched keyword to the searcher and / or the degree of association between the keyword search result and the searched keyword; screening out keywords with a shortage of multimedia content according to the satisfaction index of each keyword in the keyword search log, and constructing a keyword set with a shortage of multimedia content of the preset keyword set.

10. The method according to claim 7, wherein: The method further comprises: Receive a configuration instruction for any keyword in the preset keyword set sent by an administrator client, wherein the configuration instruction includes a deactivation instruction, an activation instruction, an attribute information adjustment instruction, or an attribute information restoration instruction; and perform a corresponding configuration operation on the keyword according to the configuration instruction.

11. The method according to claim 10, wherein: After receiving the selection instruction for the recommended keywords sent by the creator client, it also includes: receiving the creation cycle setting instruction sent by the creator client, the creation cycle setting instruction including the target creation cycle for the creator client to create according to the selected recommended keywords; obtaining the creation progress of the creator client and / or the performance information of the creator client according to the target creation cycle; sending the creation progress of the creator client and / or the performance information of the creator client to the administrator client for display.

12. The method according to any one of claims 1 to 6, wherein: After receiving the first multimedia content created and uploaded by the creator client according to the recommended keyword, the method further includes: adding the first multimedia content to a proprietary multimedia content pool; and pushing the first multimedia content to the viewer client.

13. The method according to claim 12, wherein: The method of pushing the first multimedia content to the audience client includes: receiving a multimedia content search request sent by the audience client, the multimedia content search request including a keyword to be searched; obtaining a search result corresponding to the keyword to be searched according to the keyword to be searched; if the keyword to be searched is the same as a keyword associated with the first multimedia content in the proprietary multimedia content pool, and the first multimedia content is not included in the search result corresponding to the keyword to be searched, then adding the first multimedia content to the search result corresponding to the keyword to be searched, and then sending the search result corresponding to the keyword to be searched to the audience client.

14. The method according to claim 13, wherein: The adding the first multimedia content to the search results corresponding to the keyword to be searched includes: adding the first multimedia content to the search results corresponding to the keyword to be searched in the form of a special product, so that the first multimedia content is displayed in the viewer client in the form of a special product.

15. The method according to claim 13, wherein: Also includes: If the keyword to be searched is the same as the keyword associated with the first multimedia content in the proprietary multimedia content pool, and the first multimedia content is included in the search results corresponding to the keyword to be searched, the first multimedia content is deleted from the proprietary multimedia content pool.

16. A method for creating multimedia content, comprising: Send a keyword query request to the server; Receiving the recommended keywords returned by the server; Acquire the first multimedia content created by the creator according to the recommended keyword, and send the first multimedia content to the server.

17. The method according to claim 16, wherein: After receiving the recommended keyword returned by the server, it also includes: displaying the recommended keyword; in response to the creator's selection operation on the recommended keyword, sending a selection instruction for the recommended keyword to the server, the selection instruction includes the recommended keyword selected by the creator; obtaining the first multimedia content created by the creator based on the recommended keyword includes: obtaining the first multimedia content created by the creator based on the selected recommended keyword.

18. The method according to claim 17, further comprising: Receive a target creation cycle input by a creator, where the target creation cycle is a creation cycle for creation based on the selected recommended keywords; Sending a creation cycle setting instruction to the server, wherein the creation cycle setting instruction includes the target creation cycle.

19. The method according to any one of claims 16 to 18, wherein: The keyword query request is a query request for a target type keyword under a global or R-marked theme category, and the R-marked type keyword includes at least one of the following: a popular keyword, a keyword that is lacking in multimedia content, and a keyword suitable for a creator.

20. A multimedia content creation device, comprising: A receiving unit, used to receive a keyword query request sent by a creator client; A recommendation unit, configured to obtain recommended keywords according to the keyword query request; The sending unit is used to send the recommended keyword to the creator client; the receiving unit is also used to receive the creator client according to the recommended keyword The first multimedia content created and uploaded.

21. A multimedia content creation device, comprising: A sending unit, used to send a keyword query request to a server; A receiving unit is configured to receive the recommended keywords returned by the server; The sending unit is further used to obtain first multimedia content created by a creator according to the recommended keyword, and send the first multimedia content to the server.

22. An electronic device, comprising: at least one processor and memory; The memory stores computer-executable instructions; The at least one processor executes the computer-executable instructions stored in the memory, so that the at least one processor executes the multimedia content creation method as described in any one of claims 1-19.

23. A computer-readable storage medium, wherein the computer-readable storage medium stores computer-executable instructions, and when a processor executes the computer-executable instructions, the multimedia content creation method according to any one of claims 1 to 19 is implemented.

24. A computer program product comprising computer executable instructions, wherein when a processor executes the computer executable instructions, the method according to any one of claims 1 to 19 is implemented.

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