Information pushing method and apparatus, and computer device and storage medium

Abstract

Disclosed in the present disclosure are an information pushing method and apparatus, and a computer device and a storage medium. The method comprises: displaying a first media content page, wherein the first media content page includes first multimedia content, and first preview information of a first recommendation object associated with the first multimedia content; in response to interaction behavior data of the first media content page meeting an information pushing condition, determining at least one second recommendation object associated with the first recommendation object; and in response to a multimedia content switching operation, displaying a second media content page, wherein the second media content page includes the first preview information, and second preview information corresponding to the at least one second recommendation object. In the embodiments of the present disclosure, when it is determined that a user expresses interest in a first recommendation object, related information of a second recommendation object associated with the first recommendation object can be pushed to the user in a timely manner, thereby improving the accuracy of information pushing and the efficiency of information pushing to a certain extent.

Description

Information push method, device, computer equipment and storage medium

[0001] This application claims priority to Chinese Patent Application No. 202311085027.0 filed on August 25, 2023. The contents of the above-mentioned Chinese patent application disclosure are hereby incorporated by reference in their entirety as a part of this application. Technical Field

[0002] The present disclosure relates to an information push method, apparatus, computer equipment, and storage medium. Background Art

[0003] With the development of Internet technology, more and more users choose to obtain relevant media content through relevant applications or web pages.

[0004] To meet users' information needs, some applications automatically display recommended content. However, the recommended content may not meet users' browsing needs. Furthermore, recommended information may not be delivered to users in a timely manner. For example, relevant information may be pushed a long time after a user has generated a request, making the relevant information less timely.

[0005] Summary of the Invention

[0006] The embodiments of the present disclosure at least provide an information push method, apparatus, computer equipment, and storage medium.

[0007] In a first aspect, an embodiment of the present disclosure provides an information push method, including:

[0008] Displaying a first media content page, wherein the first media content page includes first multimedia content and first preview information of a first recommendation object associated with the first multimedia content;

[0009] In response to the interactive behavior data on the first media content page satisfying an information push condition, determining at least one second recommended object associated with the first recommended object;

[0010] In response to a multimedia content switching operation, a second media content page is displayed; the second media content page includes the first preview information and second preview information corresponding to at least one of the second recommended objects; the preview information is used to display the details page information of the corresponding recommended object after being triggered.

[0011] In a second aspect, an embodiment of the present disclosure further provides an information push device, comprising:

[0012] A first display module is configured to display a first media content page, wherein the first media content page includes first multimedia content and first preview information of a first recommendation object associated with the first multimedia content;

[0013] a determination module, configured to determine at least one second recommendation object associated with the first recommendation object in response to the interactive behavior data on the first media content page satisfying an information push condition;

[0014] The second display module is used to display a second media content page in response to a multimedia content switching operation; the second media content page includes the first preview information and second preview information corresponding to at least one second recommended object; the preview information is used to display the details page information of the corresponding recommended object after being triggered.

[0015] In a third aspect, an embodiment of the present disclosure further provides a computer device comprising: a processor, a memory and a bus, wherein the memory stores machine-readable instructions executable by the processor, and when the computer device is running, the processor and the memory communicate via the bus, and when the machine-readable instructions are executed by the processor, the steps in the above-mentioned first aspect or any optional implementation of the first aspect are performed.

[0016] In a fourth aspect, an embodiment of the present disclosure further provides a computer-readable storage medium, on which a computer program is stored. When the computer program is executed by a processor, the steps of the above-mentioned first aspect or any optional implementation of the first aspect are executed.

[0017] In order to make the above-mentioned objectives, features and advantages of the present disclosure more obvious and easy to understand, preferred embodiments are given below and described in detail with reference to the accompanying drawings. BRIEF DESCRIPTION OF THE DRAWINGS

[0018] In order to more clearly illustrate the technical solutions of the embodiments of the present disclosure, the following briefly introduces the drawings required for use in the embodiments. The drawings herein are incorporated into and constitute a part of the specification. These drawings illustrate embodiments consistent with the present disclosure and, together with the specification, are used to illustrate the technical solutions of the present disclosure. It should be understood that the following drawings only illustrate certain embodiments of the present disclosure and should not be regarded as limiting the scope. For those of ordinary skill in the art, other relevant drawings can be obtained based on these drawings without inventive effort.

[0019] FIG1 shows a flow chart of an information push method provided by an embodiment of the present disclosure;

[0020] FIG2 shows a schematic diagram showing the effect of a first media content page provided by an embodiment of the present disclosure;

[0021] FIG3 shows a schematic diagram showing the effect of a second media content page provided by an embodiment of the present disclosure;

[0022] FIG4 shows a schematic diagram showing the effect of another second media content page provided by an embodiment of the present disclosure;

[0023] FIG5 shows a schematic diagram showing the effect of another second media content page provided by an embodiment of the present disclosure;

[0024] FIG6 shows a schematic diagram showing the effect of another second media content page provided by an embodiment of the present disclosure;

[0025] FIG7 shows a schematic diagram showing the effect of another second media content page provided by an embodiment of the present disclosure;

[0026] FIG8 shows a schematic structural diagram of an information push device provided by an embodiment of the present disclosure; and

[0027] FIG9 shows a schematic diagram of a computer device provided by an embodiment of the present disclosure. DETAILED DESCRIPTION

[0028] In order to make the purpose, technical solutions and advantages of the embodiments of the present disclosure clearer, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the drawings in the embodiments of the present disclosure. Obviously, the described embodiments are only part of the embodiments of the present disclosure, not all of the embodiments. The components of the embodiments of the present disclosure generally described and shown in the drawings herein can be arranged and designed in various different configurations. Therefore, the following detailed description of the embodiments of the present disclosure provided in the drawings is not intended to limit the scope of the disclosure for which protection is sought, but merely represents selected embodiments of the present disclosure. Based on the embodiments of the present disclosure, all other embodiments obtained by those skilled in the art without making creative work are within the scope of protection of the present disclosure.

[0029] It is understandable that before using the technical solutions disclosed in the various embodiments of this disclosure, the type, scope of use, usage scenarios, etc. of the personal information involved in this disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0030] For example, in response to a user's active request, a prompt message is sent to the user to clearly inform the user that the operation requested will require the acquisition and use of the user's personal information. This allows the user to independently choose whether to provide personal information to the electronic device, application, server, storage medium, or other software or hardware that performs the operations of the disclosed technical solution based on the prompt message.

[0031] As an optional but non-limiting implementation, in response to receiving a user's active request, the prompt information may be sent to the user in the form of a pop-up window, in which the prompt information may be presented in text form. Furthermore, the pop-up window may also contain a selection control for the user to select "agree" or "disagree" to provide personal information to the electronic device.

[0032] It is understandable that the above notification and user authorization process are merely illustrative and do not limit the implementation of the present disclosure. Other methods that comply with relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0033] At the same time, it is understandable that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) must comply with the requirements of relevant laws, regulations and relevant provisions.

[0034] In the way of displaying recommended content, the recommended content displayed may not be accurate enough and may not meet the user's browsing needs; in addition, the recommended content displayed may not be timely enough. Usually, after the user browses the content of interest, it takes a long time to browse the recommended similar content, which reduces the efficiency of the user in obtaining information.

[0035] Based on this, an embodiment of the present disclosure provides an information push method, including displaying a first media content page, which contains first multimedia content and first preview information of a first recommended object associated with the first multimedia content; in response to interactive behavior data on the first media content page meeting an information push condition, determining at least one second recommended object associated with the first recommended object; in response to a multimedia content switching operation, displaying a second media content page; the second media content page contains the first preview information and second preview information corresponding to at least one second recommended object; the preview information is used to display the details page information of the corresponding recommended object after being triggered.

[0036] The above-mentioned information push method provided by the embodiment of the present disclosure, when displaying the first media content page, if it is detected that the user's interactive behavior data meets the information push conditions, it can be considered that the user has expressed interest in the first recommended object displayed on the first media content page. At this time, at least one second recommended object associated with the first recommended object can be determined, and the relevant information corresponding to the second recommended object can be displayed in time on the second media content page after switching. On the one hand, the above-mentioned second recommended object is associated with the first recommended object. If the user expresses interest in the first recommended object, it is very likely that he will also be interested in the second recommended object, thereby improving the accuracy of displaying the recommended content to a certain extent, allowing the user to browse the related information of interest in time, and satisfying the user's browsing needs; on the other hand, the embodiment of the present disclosure directly pushes the second media content page to the user in the information stream where the first multimedia content is located. After the user is interested in the first recommended object, he can browse the related information of the related second recommended object in time after switching the media content page in the information stream, thereby improving the efficiency of obtaining recommended information.

[0037] The defects of the above solutions and the proposed solutions are the results obtained by the inventor after practice and careful research. Therefore, the discovery process of the above problems and the solutions proposed in the present disclosure for the above problems below should be the contributions made by the inventor to the present disclosure during the disclosure process.

[0038] It should be noted that similar reference numerals and letters denote similar items in the following drawings, and therefore, once an item is defined in one drawing, it does not need to be further defined or explained in subsequent drawings.

[0039] It is understandable that before using the technical solutions disclosed in the various embodiments of this disclosure, the type, scope of use, usage scenarios, etc. of the personal information involved in this disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0040] To facilitate understanding of this embodiment, an information push method disclosed in the embodiment of the present disclosure is first introduced in detail. The execution subject of the information push method provided in the embodiment of the present disclosure is generally a computer device with certain computing capabilities.

[0041] The information push method provided by the embodiment of the present disclosure is described below by taking the execution subject as a terminal device as an example.

[0042] 1 is a flowchart of an information push method provided by an embodiment of the present disclosure. The method includes S101 to S103, wherein:

[0043] S101: Displaying a first media content page, where the first media content page includes first multimedia content and first preview information of a first recommendation object associated with the first multimedia content.

[0044] S102: In response to the interactive behavior data on the first media content page meeting an information push condition, determining at least one second recommended object associated with the first recommended object.

[0045] S103: In response to a multimedia content switching operation, display a second media content page; the second media content page includes the first preview information and second preview information corresponding to at least one second recommended object; the preview information is used to display the details page information of the corresponding recommended object after being triggered.

[0046] In the embodiment of the present disclosure, the first multimedia content may include video content, graphic content, etc. The first multimedia content may include multimedia content recommending products or services, or other multimedia content, such as multimedia content related to travel, life, etc.

[0047] The first recommendation object associated with the first multimedia content may be a recommendation object contained in the first multimedia content. For example, if the first multimedia content is a video recommending a target product, the first recommendation object may be the target product in the video. It may also be a recommendation object related to the first multimedia content. For example, if the first multimedia content is a video on learning how to dress, the first recommendation object may be clothing in the video, etc.

[0048] The first preview information may include brief information about the first recommended object. Exemplarily, the first preview information may include image information, identification information, and other information of the first recommended object. In one embodiment, the first preview information itself may serve as an entry to the details page of the first recommended object, or the first preview information may include an entry for displaying the details of the first recommended object. When triggered, the entry displays the details page corresponding to the first recommended object, and displays the details of the first recommended object on the details page.

[0049] In S101, when displaying the first media content page, the first multimedia content may be displayed first. If the user expresses interest in the first multimedia content, such as browsing the first multimedia content for a time period exceeding a preset time period, liking or sharing the first multimedia content, etc., first preview information of the first recommended object introduced by the first multimedia content may be displayed at a preset position on the first multimedia content page.

[0050] FIG2 shows a schematic diagram of the effect of a first media content page. In FIG2, the first media content page displays first multimedia content corresponding to a knitted hat. At the bottom of the first media content page, preview information of the knitted hat, i.e., first preview information, can be displayed. As can be seen from FIG2, the preview information of the knitted hat can include information such as a picture of the knitted hat, its name, and the number of consumers. The preview information of the knitted hat can also include a portal for viewing details. When the portal is triggered, the details page of the knitted hat can be displayed. The details page can display detailed information such as the material, color, and target audience of the knitted hat.

[0051] The interactive behavior data on the first media content page may include the length of time spent on the details page of the first recommendation object, and data on any possible preset interactive behaviors such as likes, follows, shares, and comments performed on the first multimedia content.

[0052] If the interaction behavior data on the first media content page meets the information push conditions, a second recommended object associated with the first recommended object can be recommended. Therefore, in response to the interaction behavior data on the first media content page meeting the information push conditions, a second recommended object associated with the first recommended object can be determined. The second recommended object can have the same or similar attributes as the first recommended object, or a matching attribute. Attributes can include, for example, category, model, style, and other attributes, and are not specifically limited here.

[0053] For example, the first recommended item might be a knitted plush hat, and the second recommended item might be a baseball cap. This means the second recommended item and the first recommended item are of the same category: hats. Another example is that the first recommended item might be a women's top hat, and the second recommended item might be a silk scarf. These two items can be paired together, meaning the second recommended item and the first recommended item are matching items.

[0054] In one embodiment, the information push conditions may include at least one of the following: 1) after triggering the first preview information, the duration of stay on the details page of the first recommended object is greater than a preset duration (that is, after clicking the first preview information to enter the details page, the user returns to the first media content page); 2) at least one of a plurality of preset interactive behaviors for the first multimedia content occurs (such as the above-mentioned likes, follows, shares, comments, repeated playback, etc.).

[0055] In the above embodiment, the preset duration can be set to 1 second. The specific duration can be set according to actual conditions and is not specifically limited here.

[0056] In the case where the interactive behavior data meets two or more information push conditions, there is no specific limitation on the order in which the behaviors meeting the information push conditions occur.

[0057] When the interactive behavior data on the first media content page meets at least one of the above-mentioned information push conditions, it can be considered that the user is interested in the first recommended object, and therefore it can be determined that the second recommended object associated with the first recommended object is of interest, so that more recommended objects that may be of interest can be displayed to the user to meet the user's need to obtain more information.

[0058] In an embodiment of the present disclosure, as an example, the multimedia content switching operation may include a sliding operation in a preset direction performed on the multimedia content, such as an upward sliding operation, or a triggering operation performed on a target control for switching multimedia content, which is not specifically limited here.

[0059] In response to the multimedia content switching operation, a second media content page may be displayed, and the first preview information may continue to be displayed on the second media content page, and second preview information corresponding to at least one second recommendation object may be displayed.

[0060] Here, the second recommended object is a recommended object associated with the first recommended object. For example, the second recommended object can have the same attribute characteristics as the first recommended object in at least one attribute dimension (for example, both belong to the clothing type, or more fine-grained, both belong to a certain brand of T-shirts, both belong to T-shirts of the same color and style, etc.), or the second recommended object is an object that can be combined with the first recommended object (for example, the first recommended object is a pencil, and the second recommended object can be a pencil sharpener, etc.).

[0061] The first preview information and the at least one second preview information can be displayed in different display forms on the second media content page. The display forms of the first preview information and the at least one second preview information are described below.

[0062] In one embodiment, displaying the second media content page includes: displaying the first multimedia content on the second media content page, and displaying the first preview information and at least one second preview information at a preset area in the first multimedia content.

[0063] In the above embodiment, a first media content page card may be displayed on the second media content page, and the first media content may be displayed on the first media content page card. The first preview information and at least one second preview information may be displayed in a list in a predetermined area of ​​the first media content page card in a predetermined order.

[0064] FIG3 shows a schematic diagram of the effect of a second media content page. FIG3 shows a second media content page card displaying a first multimedia content page card, wherein the first multimedia content corresponding to a knitted hat is displayed in the first multimedia content page card. At the bottom of the first multimedia content page card, first preview information and second preview information are displayed in a list format. The preview information of the knitted hat is the first preview information, and the preview information of the silk scarf ribbon and the fisherman's hat is the second preview information. FIG3 also shows that the first preview information can be displayed in the first position, and the second preview information can be displayed after the first preview information.

[0065] By displaying the first preview information and at least one second preview information in the first multimedia content page card, more preview information can be displayed to the user, thereby improving the efficiency of the user in obtaining information.

[0066] In another embodiment, displaying the second media content page includes: displaying at least part of the content of the first multimedia content card and the second multimedia content card on the second media content page; the first multimedia content card includes the first multimedia content and first preview information, and the second multimedia content card includes the second multimedia content and second preview information associated with the second recommendation object.

[0067] In the above embodiment, the second multimedia content includes multimedia content corresponding to the second recommendation object associated with the first recommendation object. If the first multimedia content includes multimedia content recommending goods or services, the second multimedia content may also include multimedia content recommending goods or services. Furthermore, the second multimedia content may be multimedia content related to the first multimedia content.

[0068] The first preview information and the second preview information can be displayed in corresponding multimedia content cards, respectively. In one embodiment, the first multimedia content card and the second multimedia content card can be displayed side by side in a predetermined order on the second media content page. To inform the user that the second multimedia content card exists in addition to the first multimedia content card on the second media content page, at least a portion of the content of the second multimedia content card can be displayed, i.e., a portion of the second multimedia content card can be exposed.

[0069] FIG4 shows another schematic diagram of the effect of a second media content page. FIG4 shows a second media content page that displays a first multimedia content card and a second multimedia content card arranged in order from left to right. The first multimedia content card displays the first multimedia content corresponding to a knitted hat, and at the bottom of the first multimedia content card, preview information of the knitted hat, i.e., the first preview information, is displayed. The second multimedia content card displays a portion of the second multimedia content corresponding to a fisherman's hat, and at the bottom of the second multimedia content card, preview information of the fisherman's hat, i.e., the second preview information, is displayed.

[0070] In the case where the second media content page can also include the first multimedia content, in order to reflect the continuity of the display of the first multimedia content, the first multimedia content can be displayed in a linked manner during the process of switching from the first media content page to the second media content page after the multimedia content switching operation is triggered. Specifically, in one embodiment, displaying the second media content page in response to the multimedia content switching operation includes: playing a linked display effect of the first multimedia content on the second media content page in response to the multimedia content switching operation; the linked display effect may include: an animation effect of the first multimedia content switching from a first display form in the first media content page to a second display form in the second media content page, and the second display form is reduced in display size and / or the display content is cropped compared to the first display form.

[0071] In the above embodiment, during the process of switching from the first media content to the second media content, the first multimedia content may be displayed continuously. By continuously displaying the first multimedia content, the coherence of the first multimedia content display process can be achieved. However, the display form of the first multimedia content changes between the first media content page and the second media content page.

[0072] As can be seen from FIG. 2 to FIG. 3 , or FIG. 2 to FIG. 4 , the display size of the first multimedia content about the knitted hat in the first media content page is larger than the display size of the first multimedia content in the second media content page.

[0073] By playing the first multimedia content on the second media content page with a linked display effect, the first multimedia content can be linked and displayed from the first media content page to the second media content page in a relatively natural, dynamic, and smooth manner, ensuring the continuity of information access for the user. Furthermore, by adjusting the display format of the first multimedia content, it is possible to display as much of the first multimedia content and / or second multimedia content as possible on the second media content page.

[0074] When displaying the second media content, in one embodiment, in response to a user's triggering operation on any multimedia content, the multimedia content can be played on the second media content page. In one embodiment, the first multimedia content and the second multimedia content corresponding to each second recommendation object can also be played in sequence on the second media content page.

[0075] Here, the order in which the first multimedia content and the second multimedia content corresponding to each second recommendation object are played and the order in which the preview information of each recommendation object is displayed may be the same.

[0076] In an implementation manner in which the first multimedia content and the second multimedia content corresponding to each second recommendation object are played sequentially, in order to display as much multimedia content as possible, in one implementation manner, the first multimedia content and the second multimedia content can be played sequentially according to a preset playback time set for a single multimedia content, and the preset playback time is less than or equal to (generally less than) the original playback time corresponding to the first multimedia content and each second multimedia content.

[0077] In the above embodiment, the preset playback time set for each multimedia content can be the same. The preset playback time can be set based on the user's psychological need to briefly browse the media content and the display needs of the recommended objects. It can not only meet the user's need for quick browsing, but also enable the user to understand the general information of the recommended objects in a short time.

[0078] In some cases, the preset playback durations set for various multimedia contents may also be different. For example, considering that the original playback durations corresponding to various multimedia contents are different, if the original playback duration corresponding to the multimedia content is shorter, such as if the original playback duration corresponding to the multimedia content is the same as the preset playback duration set for the multimedia content, that is, the preset playback duration is equal to the original playback duration corresponding to the multimedia content, the multimedia content may be played according to the original playback duration corresponding to the multimedia content. If the original playback duration corresponding to the multimedia content is longer, such as if the original playback duration corresponding to the multimedia content is greater than the preset playback duration set for the multimedia content, that is, the preset playback duration is less than the original playback duration corresponding to the multimedia content, the multimedia content may be played according to the preset playback duration set for the multimedia content.

[0079] In a further embodiment, a playback progress bar can be displayed at the corresponding position of each multimedia content. For example, as shown in Figures 3 or 4, a playback progress bar can be displayed at the bottom of each preview information. By displaying the playback progress bar, the user can be informed of the multimedia content currently being played, the next multimedia content to be played, and the remaining playback time of the currently playing multimedia content. Here, the duration of the progress bar being fully extended can be equal to the preset playback time. In other words, the playback progress of the progress bar is not updated according to the actual playback progress of the multimedia content, but is updated according to the requirements of the preset playback time.

[0080] By playing the first multimedia content and the second multimedia content in sequence according to the preset playing duration, more multimedia content can be played within the preset time period, thereby enabling the user to obtain more information and improving the efficiency of obtaining information.

[0081] In the above embodiment, the next multimedia content can only be played when the currently playing multimedia content reaches the preset playback time. In order to meet the user's demand for switching multimedia content, in one embodiment, during the process of sequentially playing the first multimedia content and the second multimedia content corresponding to each second recommended object, it is also possible to respond to the switching operation and switch from the multimedia content corresponding to the current recommended object to the multimedia content corresponding to the next recommended object according to the display order of the preview information of each recommended object.

[0082] In the above embodiment, the switching operation can be performed in the area displaying multimedia content or in the area displaying preview information. The switching operation can include, for example, a sliding operation in a preset direction, such as an upward sliding operation, or a triggering operation performed on a target control for switching multimedia content, which is not specifically limited here.

[0083] After the switching operation is performed, the multimedia content corresponding to the current recommended object can be switched to the multimedia content corresponding to the next recommended object when the currently displayed multimedia content has not been played. During the multimedia content switching process, the multimedia content corresponding to the recommended object and the preview information can be switched synchronously.

[0084] In another effect diagram of a second media content page shown in FIG5 , in the second media content page, when the multimedia content currently being played is the multimedia content corresponding to recommendation object 1, before switching, the second media content page can display preview information corresponding to recommendation object 1, recommendation object 2, and recommendation object 3, respectively. Recommendation object 2 and recommendation object 3 are also recommendation objects associated with recommendation object 1. After switching, the second media content page can display the multimedia content corresponding to recommendation object 2, as well as preview information corresponding to recommendation object 1, recommendation object 2, and recommendation object 3, respectively. It should be noted that there can be one or more second recommendation objects associated with the first recommendation object. In one embodiment, when the number of multiple second recommendation objects exceeds a set threshold (for example, a set threshold of 2), only the second recommendation objects within the set threshold number can be displayed on the second media content page (the second recommendation objects with a high correlation ranking with the first recommendation object can be selected, or the ranking can be determined by combining the interactive data of the multimedia content of each second recommendation object). Of course, in another embodiment, multiple second recommendation objects can also be switched and displayed on the second media content page.

[0085] Taking the first method described above as an example, the preview information corresponding to each recommended object displayed on the second media content page, as well as the order of the preview information corresponding to each recommended object, can remain unchanged. Furthermore, to facilitate user viewing and understanding, before switching, regardless of whether the playback progress of the multimedia content corresponding to recommended object 1 is shown as complete, after switching, the playback progress of the multimedia content corresponding to recommended object 1 can be shown as complete. That is, in FIG5 , the playback progress bar of the multimedia content corresponding to recommended object 1 is fully drawn, at which point the playback progress of the multimedia content corresponding to recommended object 2 can begin to be displayed.

[0086] The above embodiment provides a method for displaying multimedia content and preview information when manually switching multimedia content. When automatically switching multimedia content, if the multimedia content corresponding to Recommendation 1 is finished playing, the multimedia content corresponding to Recommendation 2 can be automatically switched to display. At this time, the playback progress of the multimedia content corresponding to Recommendation 1 can also be displayed as completed, and the playback progress of the multimedia content corresponding to Recommendation 2 can begin to be displayed.

[0087] After the second multimedia content is displayed, if the user triggers the preview information of a recommended object on the second media content page, the details page can be displayed, and the details page information of the recommended object can be displayed on the details page. To improve the efficiency of information display, in one embodiment, in response to the triggering operation of the preview information of any recommended object on the second media content page, the details page information of each recommended object associated with the second media content page can be played in sequence, starting with the recommended object.

[0088] In the above embodiment, after performing a trigger operation on the preview information of any recommended object in the second media content page, you can enter the details page flow, and in the details page flow, you can start from any recommended object and play the details page information of each recommended object associated with the second media content page in sequence.

[0089] After displaying the second multimedia content, a detail page can be displayed by triggering a first control on the second media content page. In one embodiment, in response to the triggering operation on the first control on the second media content page, the detail page information of each recommended object can be played sequentially, starting with the first recommended object or the first of the at least one second recommended object; the first control is used to indicate viewing the detail page information of the recommended object.

[0090] In the above embodiment, the first control may be displayed at a preset position on the second media content page, such as the lower right corner.

[0091] The first second recommended object may include the first second recommended object among the at least one second recommended object determined according to step S102, and may also include the second recommended object that is ranked in the first display position in the preview information display position after switching from the multimedia content corresponding to the current recommended object to the multimedia content corresponding to the next recommended object in response to the switching operation (here it can be considered that the multimedia content corresponding to the recommended object and the preview information can be switched synchronously).

[0092] As shown in Figures 6 and 7, a first "View More" control is displayed in the lower right corner of the second media content page. The second media content page displays the first multimedia content corresponding to a knitted hat, as well as preview information corresponding to the knitted hat, silk scarf ribbon, and bucket hat. The preview information for the knitted hat is the first preview information, while the preview information for the silk scarf ribbon and bucket hat is the second preview information. After the user triggers the first "View More" control, the details page is displayed. Starting with the first recommended item, the knitted hat, the details page of the second recommended items, silk scarf ribbon, bucket hat, and other recommended items not displayed on the second media content page, are displayed in sequence.

[0093] In an embodiment of the present disclosure, if the interaction behavior data on the first media content page does not meet the information push conditions, a third media content page may be displayed in response to a multimedia content switching operation, and third multimedia content may be displayed on the third media content page. The third multimedia content may include the next multimedia content to be played adjacent to the first multimedia content in the recommended information stream. The third multimedia content may include multimedia content recommending products or services, or other multimedia content.

[0094] If the interactive behavior data on the first media content page meets the information push conditions, in response to the multimedia content switching operation, after the second media content page is displayed, if the user does not want to continue browsing the second multimedia content in the second media content page, the second multimedia content in the second media content page can be ended and the third media content page can be displayed according to the following implementation method.

[0095] In one embodiment, in response to a triggering operation on a second control in a second media content page, a third media content page is displayed, the third media content page includes third multimedia content, and the second control is used to instruct to cancel the display of each recommended object.

[0096] In the above embodiment, the second control can be displayed in a preset position on the second media content page, such as the lower left corner. As shown in Figures 6 and 7, a second control with a "Not Interested" button is displayed in the lower left corner of the second media content page. After the user triggers the "Not Interested" button, a third media content page can be displayed, which contains third multimedia content.

[0097] In one embodiment, in response to a switch operation on the second media content page, a third media content page is displayed, where the third media content page includes third multimedia content.

[0098] Here, the switching operation on the second media content page may include a sliding operation in a preset direction, such as an upward sliding operation, etc., which is not specifically limited here.

[0099] In the above embodiment, the second multimedia content in the second media content page may be inserted between the first multimedia content and the third multimedia content in the recommended information stream. If the user is no longer interested in the second multimedia content displayed in the second media content page or has finished browsing the relevant information on the second multimedia content page, the above embodiment may be used to terminate the display of the second multimedia content and display the third media content page. The third multimedia content here is the next multimedia content adjacent to the first multimedia content in the original information stream before being inserted into the second multimedia content page.

[0100] Those skilled in the art will understand that in the above-mentioned method of the specific implementation method, the writing order of each step does not mean a strict execution order and does not constitute any limitation on the implementation process. The specific execution order of each step should be determined by its function and possible internal logic.

[0101] Based on the same inventive concept, an information push device corresponding to the information push method is also provided in the embodiment of the present disclosure. Since the principle of solving the problem by the device in the embodiment of the present disclosure is similar to the above-mentioned information push method in the embodiment of the present disclosure, the implementation of the device can refer to the implementation of the method, and the repeated parts will not be repeated.

[0102] 8 is a schematic diagram of the structure of an information push device provided in an embodiment of the present disclosure, the device comprising:

[0103] A first display module 801 is configured to display a first media content page, wherein the first media content page includes first multimedia content and first preview information of a first recommendation object associated with the first multimedia content;

[0104] A determination module 802 is configured to determine at least one second recommendation object associated with the first recommendation object in response to the interactive behavior data on the first media content page satisfying an information push condition;

[0105] The second display module 803 is used to display a second media content page in response to a multimedia content switching operation; the second media content page includes the first preview information and second preview information corresponding to at least one second recommended object; the preview information is used to display the details page information of the corresponding recommended object after being triggered.

[0106] In an optional implementation, the second display module 803 is specifically configured to:

[0107] The first multimedia content is displayed on the second media content page, and the first preview information and at least one second preview information are displayed at a preset area position in the first multimedia content.

[0108] In an optional implementation, the second display module 803 is specifically configured to:

[0109] At least part of the content of the first multimedia content card and the second multimedia content card is displayed on the second media content page; the first multimedia content card includes the first multimedia content and the first preview information, and the second multimedia content card includes the second multimedia content associated with the second recommendation object and the second preview information.

[0110] In an optional implementation, the information push condition includes at least one of the following:

[0111] After the first preview information is triggered, the duration of stay on the details page of the first recommended object is greater than the preset duration;

[0112] At least one of a plurality of preset interactive behaviors for the first multimedia content occurs.

[0113] In an optional implementation manner, the second media content page further includes the first multimedia content;

[0114] The second display module 803 is specifically used to: in response to a multimedia content switching operation, play the linked display effects of the first multimedia content on the second media content page; the linked display effects include: a dynamic effect of the first multimedia content switching from a first display form in the first media content page to a second display form in the second media content page, and the second display form is reduced in display size and / or the display content is cropped compared to the first display form.

[0115] In an optional implementation, after displaying the second media content page, the apparatus further includes:

[0116] The first playback module is configured to respond to a triggering operation on preview information of any recommended object in the second media content page, and to sequentially play detail page information of each recommended object associated with the second media content page, starting from the any recommended object.

[0117] In an optional implementation, after displaying the second media content page, the apparatus further includes:

[0118] The second playback module is used to respond to the triggering operation of the first control in the second media content page, starting from the first recommended object, or starting from the first second recommended object among the at least one second recommended object, and play the detail page information of each recommended object in sequence; the first control is used to indicate viewing the detail page information of the recommended object.

[0119] In an optional embodiment, the device further includes:

[0120] The third display module is configured to display a third media content page in response to a triggering operation on a second control in the second media content page, where the third media content page includes third multimedia content; the second control is configured to instruct to cancel the display of each recommended object.

[0121] In an optional implementation, the second display module 803 is specifically configured to:

[0122] On the second media content page, the first multimedia content and the second multimedia content corresponding to each of the second recommendation objects are played in sequence.

[0123] In an optional implementation, the second display module 803 is specifically configured to:

[0124] The first multimedia content and the second multimedia content are played in sequence according to a preset playback duration set for a single multimedia content, wherein the preset playback duration is less than or equal to an original playback duration corresponding to the first multimedia content and each of the second multimedia contents.

[0125] In an optional implementation, the second display module 803 is specifically configured to:

[0126] During the process of sequentially playing the first multimedia content and the second multimedia content corresponding to each of the second recommended objects, in response to a switching operation, the multimedia content corresponding to the current recommended object is switched to the multimedia content corresponding to the next recommended object in the order of displaying the preview information of each recommended object.

[0127] In an optional embodiment, the device further includes:

[0128] The fourth display module is configured to display a third media content page in response to a switching operation on the second media content page, where the third media content page includes third multimedia content.

[0129] For descriptions of the processing flow of each module in the device and the interaction flow between each module, reference can be made to the relevant descriptions in the above method embodiment, which will not be described in detail here.

[0130] Based on the same technical concept, the embodiment of the present disclosure also provides a computer device. Referring to Figure 9, it is a structural diagram of the computer device 900 provided in the embodiment of the present disclosure, including a processor 901, a memory 902, and a bus 903. Among them, the memory 902 is used to store execution instructions, including a memory 9021 and an external memory 9022; the memory 9021 here is also called an internal memory, which is used to temporarily store the calculation data in the processor 901, as well as the data exchanged with the external memory 9022 such as a hard disk. The processor 901 exchanges data with the external memory 9022 through the memory 9021. When the computer device 900 is running, the processor 901 communicates with the memory 902 through the bus 903, so that the processor 901 executes the following instructions:

[0131] A first media content page is displayed, wherein the first media content page includes first multimedia content and first preview information of a first recommended object associated with the first multimedia content; in response to interactive behavior data on the first media content page satisfying an information push condition, at least one second recommended object associated with the first recommended object is determined; in response to a multimedia content switching operation, a second media content page is displayed; the second media content page includes the first preview information and at least one second preview information corresponding to the second recommended object; the preview information is used to display detail page information of the corresponding recommended object after being triggered.

[0132] The present disclosure also provides a computer-readable storage medium having a computer program stored thereon, which, when executed by a processor, executes the steps of the information push method described in the above method embodiment. The storage medium may be a volatile or non-volatile computer-readable storage medium.

[0133] The embodiments of the present disclosure also provide a computer program product, which carries program code. The instructions included in the program code can be used to execute the steps of the information push method described in the above method embodiment. For details, please refer to the above method embodiment and will not be repeated here.

[0134] The computer program product may be implemented in hardware, software, or a combination thereof. In one embodiment, the computer program product is implemented as a computer storage medium. In another embodiment, the computer program product is implemented as a software product, such as a software development kit (SDK).

[0135] Those skilled in the art can clearly understand that, for the convenience and brevity of description, the specific working process of the device described above can refer to the corresponding process in the aforementioned method embodiment, and will not be repeated here. In the several embodiments provided in the present disclosure, it should be understood that the disclosed device and method can be implemented in other ways. The device embodiments described above are merely schematic. For example, the division of the units is only a logical function division. There may be other division methods in actual implementation. For example, multiple units or components can be combined or integrated into another system, or some features can be ignored or not executed. Another point is that the mutual coupling or direct coupling or communication connection shown or discussed can be through some communication interfaces, and the indirect coupling or communication connection of the device or unit can be electrical, mechanical or other forms.

[0136] The units described as separate components may or may not be physically separate, and the components shown as units may or may not be physical units, that is, they may be located in one place or distributed across multiple network units. Some or all of these units may be selected to achieve the purpose of this embodiment according to actual needs.

[0137] In addition, each functional unit in each embodiment of the present disclosure may be integrated into one processing unit, or each unit may exist physically separately, or two or more units may be integrated into one unit.

[0138] If the functions are implemented in the form of software functional units and sold or used as independent products, they can be stored in a non-volatile computer-readable storage medium that is executable by a processor. Based on this understanding, the technical solution of the present disclosure, or the part that contributes to the prior art, or the part of the technical solution, can be embodied in the form of a software product. The computer software product is stored in a storage medium and includes several instructions for enabling a computer device (which can be a personal computer, a server, or a network device, etc.) to execute all or part of the steps of the method described in each embodiment of the present disclosure. The aforementioned storage medium includes various media that can store program codes, such as a USB flash drive, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk or an optical disk.

[0139] Finally, it should be noted that the above-described embodiments are only specific implementation methods of the present disclosure, which are used to illustrate the technical solutions of the present disclosure, rather than to limit them. The scope of protection of the present disclosure is not limited thereto. Although the present disclosure has been described in detail with reference to the above-described embodiments, those skilled in the art should understand that any person skilled in the art can modify or easily conceive of changes to the technical solutions described in the above-described embodiments within the technical scope disclosed in the present disclosure, or replace some of the technical features therein with equivalents. Such modifications, changes, or replacements do not deviate from the spirit and scope of the technical solutions of the embodiments of the present disclosure, and should be included in the scope of protection of the present disclosure. Therefore, the scope of protection of the present disclosure should be based on the scope of protection of the claims.

Claims

1. An information push method, comprising: Displaying a first media content page, wherein the first media content page includes first multimedia content and first preview information of a first recommendation object associated with the first multimedia content; In response to the interactive behavior data on the first media content page satisfying an information push condition, determining at least one second recommended object associated with the first recommended object; In response to the multimedia content switching operation, displaying a second media content page; The second media content page includes the first preview information and second preview information corresponding to at least one of the second recommendation objects; The preview information is used to display the detail page information of the corresponding recommended object after being triggered.

2. The method according to claim 1, wherein: The displaying of the second media content page includes: The first multimedia content is displayed on the second media content page, and the first preview information and at least one of the second preview information are displayed at a preset area position in the first multimedia content.

3. The method according to claim 1, wherein: The displaying of the second media content page includes: Display at least part of the content of the first multimedia content card and the second multimedia content card on the second media content page; the first multimedia content card includes the first multimedia content and the first preview information, and the second multimedia content card includes the second multimedia content associated with the second recommendation object and the second preview information.

4. The method according to any one of claims 1 to 3, wherein: The information push conditions include at least one of the following: After the first preview information is triggered, the duration of stay on the details page of the first recommended object is greater than a preset duration; At least one of a plurality of preset interactive behaviors for the first multimedia content occurs.

5. The method according to any one of claims 1 to 4, wherein: The second media content page also includes the first multimedia content; In response to the multimedia content switching operation, displaying a second media content page includes: In response to the multimedia content switching operation, the first multimedia content is played on the second media content page. Linked display effects of media content; the linked display effects include: a dynamic effect of the first multimedia content switching from a first display form in the first media content page to a second display form in the second media content page, the second display form being reduced in display size and / or cropped in display content compared to the first display form.

6. The method according to any one of claims 1 to 5, wherein: After displaying the second media content page, it also includes: In response to a triggering operation on preview information of any recommended object in the second media content page, starting from the any recommended object, detail page information of each recommended object associated with the second media content page is played in sequence.

7. The method according to any one of claims 1 to 5, wherein: After displaying the second media content page, it also includes: In response to a trigger operation on the first control in the second media content page, the detail page information of each recommended object is played in sequence starting from the first recommended object, or starting from the first second recommended object among the at least one second recommended object; the first control is used to indicate viewing the detail page information of the recommended object.

8. The method according to any one of claims 1 to 7, wherein: The method further comprises: In response to a triggering operation on a second control in the second media content page, a third media content page is displayed, wherein the third media content page includes third multimedia content; the second control is used to instruct to cancel the display of each recommended object.

9. The method according to claim 1, wherein: The displaying of the second media content page includes: On the second media content page, the first multimedia content and the second multimedia content corresponding to each of the second recommendation objects are played in sequence.

10. The method according to claim 9, wherein: The sequentially playing the first multimedia content and the second multimedia content corresponding to each of the second recommendation objects includes: The first multimedia content and the second multimedia content are played in sequence according to a preset playback duration set for a single multimedia content, wherein the preset playback duration is less than or equal to an original playback duration corresponding to the first multimedia content and each of the second multimedia contents.

11. The method according to claim 9 or 10, wherein: The displaying of the second media content page further includes: During the process of sequentially playing the first multimedia content and the second multimedia content corresponding to each of the second recommended objects, in response to a switching operation, the multimedia content corresponding to the current recommended object is switched to the multimedia content corresponding to the next recommended object according to the display order of the preview information of each recommended object.

12. The method according to any one of claims 1 to 11, wherein: The method further comprises: In response to the switching operation on the second media content page, a third media content page is displayed, wherein the third media content page includes third multimedia content.

13. An information push device, comprising: A first display module, configured to display a first media content page, wherein the first media content page includes first multimedia content and first preview information of a first recommendation object associated with the first multimedia content; a determination module, configured to determine at least one second recommendation object associated with the first recommendation object in response to the interactive behavior data on the first media content page satisfying an information push condition; A second display module, configured to display a second media content page in response to a multimedia content switching operation; The second media content page includes the first preview information and second preview information corresponding to at least one of the second recommendation objects; The preview information is used to display the detail page information of the corresponding recommended object after being triggered.

14. A computer device comprising: A processor, a memory and a bus, wherein the memory stores machine-readable instructions executable by the processor, and when the computer device is running, the processor and the memory communicate via the bus, and when the machine-readable instructions are executed by the processor, the steps of the information push method as described in any one of claims 1 to 12 are performed.

15. A computer-readable storage medium, wherein: The computer-readable storage medium stores a computer program, and when the computer program is executed by a processor, the steps of the information push method according to any one of claims 1 to 12 are executed.

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