Advertising device

Abstract

[Problem] To achieve efficient and effective mutual transfer of customers between stores. [Solution] This advertising device comprises: a means for acquiring, from a first application with which a first business operator provides services, a notification that the occurrence of a first event has been detected at a first store operated by the first business operator; a means for storing coupons that can be used at a second store operated by a second business operator and coupon characteristic information in association with each other; a means for selecting one coupon on the basis of a selection rule for selecting a coupon having coupon characteristic information associated with the first event; a means for notifying the first application about the one coupon; a means for acquiring, from the first application, a notification that the occurrence of a second event related to the one coupon has been detected at the second store; and a means for performing an analysis for modifying the selection rule on the basis of the notification that the occurrence of the second event has been detected.

Description

advertising device

[0001] This relates to technology for mutual customer referrals.

[0002] Mutual customer referrals refer to the process of directing each other's customers to a company within a group of companies or between tenants. With the market becoming saturated and it becoming difficult to acquire new customers, mutual customer referrals have become an important tool in a company's marketing strategy.

[0003] Against this background, technical proposals have been made regarding mutual customer referrals. For example, Patent Document 1 proposes technology that encourages customers to shop around in line with their more specific preferences and interests, and also provides a new basis for evaluating the effectiveness of advertising in commercial complexes.

[0004] JP 2019-149098 A

[0005] However, the above-mentioned conventional technology has a problem in that it does not provide a means for efficiently and effectively sending customers between stores. In view of the above-mentioned problem, the present invention aims to provide an advertising device that realizes efficient and effective mutual customer sending between stores.

[0006] One embodiment of the disclosed advertising device includes a first notification acquisition means that acquires, from a first application provided by a first business operator, a notification that a first event has occurred at a first store operated by the first business operator; a coupon storage means that associates and stores coupons that can be used at a second store operated by a second business operator with coupon feature information that represents the characteristics of the coupon; a coupon selection means that selects one of the coupons from the coupon storage means based on selection rules for selecting a coupon that has the coupon feature information that is relevant to the first event; a coupon notification means that notifies the first application of the one coupon; a second notification acquisition means that acquires, from the first application, a notification that a second event related to the one coupon has occurred at the second store; and an analysis means that performs an analysis to modify the selection rules based on the notification that the second event has occurred, wherein the analysis means analyzes to modify the selection rules so as to increase the frequency at which the second event occurs after the first event occurs, and modifies the selection rules based on the results of the analysis.

[0007] The disclosed advertising device realizes efficient and effective mutual customer transfer between stores.

[0008] It is a diagram for explaining an outline of an advertising device according to the present embodiment. It is a functional block diagram of an advertising device according to the present embodiment. It is a diagram showing an example of a coupon storage means according to the present embodiment. It is a diagram showing an example of a hardware configuration of an advertising device according to the present embodiment. It is a flowchart showing a flow of an example of processing by an advertising device according to the present embodiment.

[0009] DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention will be described with reference to the accompanying drawings.

[0010] The operation principle of the advertising device 100 according to this embodiment (hereinafter simply referred to as "the device") will be described using Figures 1 to 3. Figure 1 is a diagram showing the connection relationship between the device 100 and other devices, Figure 2 is a functional block diagram of the device 100, and Figure 3 is a diagram showing an example of coupon storage means 110.

[0011] The device 100 is connected to a user terminal 350 and an information processing device managed by the first business operator 210 or the second business operator 260 via a communication network 380. The communication network 380 may be a wired communication network or a wireless communication network.

[0012] A first application 220 provided as a service by a first business operator 210 and a second application 270 provided as a service by a second business operator 260 may be installed on the user terminal 350. Also, the user terminal 350 may have an advertising application 370 installed thereon.

[0013] A first application 220 or a second application 270 may be installed on an information processing device managed by the first business operator 210 or the second business operator 260. The first application 220 or the second application 270 may be a sales promotion application (software) or an application (software) for operating an EC (Electronic Commerce) site (virtual store). The first application 220 or the second application 270 may also be an application (software) for operating a physical store operated by the first business operator 210 or the second business operator 260, such as a POS (Point Of Sales) system.

[0014] As shown in FIG. 2, the device 100 includes a coupon storage unit 110 , a first notification acquisition unit 120 , a coupon selection unit 130 , a coupon notification unit 140 , a second notification acquisition unit 150 , and an analysis unit 160 .

[0015] The coupon storage means 110 stores coupons 310 (identification information) that can be used at a second store 280 operated by a second business operator 260, in association with coupon characteristic information 320 that indicates characteristics of the coupons 310. The second business operator 260 is the operator of the store 280 where the coupons 310 can be used, and the store 280 may be a physical store or a virtual store such as an e-commerce site. The coupon characteristic information 320 includes, for example, information such as the type of business of the second store 280, the location of the second store 280, the type of business of the first store 230 that is compatible with the use of the coupon 310 in the case of mutual customer referral, and the priority and precedence of coupon issuance.

[0016] As shown in FIG. 3, the coupon storage means 110 stores, for example, a coupon (identification information) 310 for the second store 280: store B in association with coupon characteristic information 320, such as store B's industry: food service, store B's location: Shinjuku-ku, Tokyo, the industry of the compatible first store 230: retail of daily necessities, and priority / priority of coupon issuance: 1 (rank), etc.

[0017] Also, as shown in Figure 3, the coupon storage means 110 stores, for example, a coupon (identification information) 310 for the second store 280: virtual store B, and coupon characteristic information 320, such as the industry of virtual store B: clothing retail, the location of virtual store B: virtual store, the industry of the compatible first store 230: electrical appliance retail, and the priority / priority of coupon issuance: 3, in association with each other.

[0018] The first notification acquisition means 120 acquires a notification (first notification) 250 from a first application 220 provided as a service by the first business operator 210, indicating that a first event 240 has occurred in a first store 230 operated by the first business operator 210. The first application 220 is, for example, a sales promotion application installed on the user terminal 350, a web application for operating an EC site (virtual store), or a POS system for operating a physical store. The first store 230 may be a physical store or a virtual store (such as an EC site).

[0019] The first event 240 is, for example, a concept such as a payment for the purchase of a product or service, a visit to or access to the first store 230, or a contact including an inquiry to the first store 230. The occurrence of the first event 240 in the first store 230 is detected by the first application 220, which notifies the device 100 of the detection.

[0020] The coupon selection means 130 selects one coupon 310 from the coupon storage means 110 based on selection rules 330 for selecting a coupon 310 having coupon characteristic information 320 related to the first event 240. The selection rules 330 may be, for example, a rule that selects a coupon 310 for a second store 280 whose address (distance) is close to the first store 230 where the first event 240 occurred.

[0021] As shown in Figure 3, for example, if the location of the first store 230 where the first event 240 occurred is "Setagaya Ward, Tokyo," the coupon selection means 130 selects a coupon 310 for a second store 280: Store C, which is also located nearby in "Setagaya Ward, Tokyo."

[0022] Furthermore, the selection rule 330 may be, for example, a rule that selects a coupon 310 of a second store 280 that is in a business type that is compatible with the business type of the first store 230 in which the first event 240 occurred. Here, compatibility means that after the first event 240 occurs in the first store 230, there is a high probability that the coupon 310 will be used in the second store 280 or that user behavior related to the coupon 310 will occur. User behavior related to the coupon 310 includes behavior such as payment for the purchase of a product or service, visiting, visiting, or accessing the second store 280, and contacting the second store 280, including inquiries.

[0023] As shown in Figures 1 and 3, for example, if the industry of the first store 230 where the first event 240 occurred is "daily necessities retailing" and there is a selection rule 330 that states that "daily necessities retailing" and "food service" are compatible with each other, the coupon selection means 130 selects a coupon 310 for a second store 280: Store B, which is in the "food service" industry.

[0024] Furthermore, the selection rule 330 may be, for example, a rule that selects the coupon 310 of the second store 280 when the first event 240 occurs in the industry of the first store 230 that is compatible with the coupon 310 of the second store 280.

[0025] As shown in Figures 1 and 3, for example, if the industry of the first store 230 where the first event 240 occurred is "electrical appliance retailing," the coupon selection means 130 selects a coupon 310 for the second store 280: virtual store B (EC site), which is considered to be compatible with "electrical appliance retailing."

[0026] The selection rule 330 may also be a rule that selects the coupons 310 in accordance with the order of selection priority of the coupons 310 determined for some reason, such as the amount of sponsorship money (capital contribution) provided by the store 280 .

[0027] 3, the coupon selection means 130 selects, for example, a coupon 310 for the second store 280: store B, which has a priority ranking of "1 (rank)." Alternatively, the coupon selection means 130 may select, for example, coupons 310 for multiple second stores 280: stores B, C, and virtual stores B, C, which have priorities of "1 (rank)" to "4 (rank)."

[0028] The coupon selection means 130 may be configured to select one coupon 310 from the coupon storage means 110 by combining a plurality of selection rules 330 with different viewpoints as described above.

[0029] The coupon notification means 140 notifies the first application 220 of the coupon 310 selected by the coupon selection means 130. The coupon notification means 140 may notify the second application 270, which is provided by the second business operator 260, of the coupon 310 selected by the coupon selection means 130, instead of the first application 220.

[0030] Instead of the first application 220, the coupon notification means 140 may be configured to notify an advertising application 370 capable of receiving advertisements, which is installed on a user terminal identified by user terminal identification information (so-called advertising ID (ID)) 360, which is information for identifying the user terminal 350 when notifying an advertisement by specifying the user terminal 350 and an application installed on the user terminal 350, of the coupon 310 selected by the coupon selection means 130.

[0031] The coupon notification means 140 may be configured to notify the user terminal 350 of the coupon 310 or link information to the coupon 310 using a short message service instead of the first application 220. Also, the coupon notification means 140 may be configured to notify the user terminal 350 of the coupon 310 or link information to the coupon 310 as a paper receipt via a POS register or the like instead of the first application 220.

[0032] The second notification acquisition means 150 acquires from the first application 220 a notification (second notification) 300 indicating that a second event 290 related to the coupon 310 notified by the coupon notification means 140 has occurred at the second store 280. The second event 290 is, for example, a concept such as a payment for a purchase of a product or service using the coupon 310, a visit to or access to the second store 280, or a contact including an inquiry to the second store 280.

[0033] The second notification acquisition unit 150 may also acquire the second notification 300 from the second application 290 instead of the first application 220 .

[0034] The occurrence of a second event 290 in a second store 280 is detected by the first application 220 or the second application 290, and the first application 220 or the second application that is the detecting entity notifies the device 100 of the detection.

[0035] The analysis means 160 performs an analysis to modify the selection rule 330 based on the second notification 300. For example, the analysis means 160 analyzes the frequency with which the second event 290 occurs after the occurrence of the first event 240, and modifies the selection rule 330 so that this frequency increases.

[0036] In other words, the analysis means 160 provides feedback to the coupon selection means 130 so that effective coupons 310 can be selected efficiently, thereby contributing to the realization of efficient and effective mutual customer referral between stores.

[0037] Furthermore, the analysis means 160 performs an analysis to refine and improve the evaluation of the compatibility between the first event 240 and the second event 290 in the selection rules 330. The analysis means 160 modifies the selection rules 330 based on the results of the above analysis. Based on the above operating principle, the device 100 realizes efficient and effective mutual customer referral between stores. (Hardware configuration of the advertising device according to this embodiment)

[0038] An example of the hardware configuration of the device 100 will be described using Fig. 4. Fig. 4 is a diagram showing an example of the hardware configuration of the device 100. As shown in Fig. 4, the device 100 has a CPU (Central Processing Unit) 510, a ROM (Read-Only Memory) 520, a RAM (Random Access Memory) 530, an auxiliary storage device 540, a communication I / F 550, an input device 560, a display device 570, and a storage medium I / F 580.

[0039] The CPU 510 is a device that executes a program stored in the ROM 520, performs arithmetic processing on data loaded into the RAM 530 in accordance with program instructions, and controls the entire device 100. The ROM 520 stores the programs and data to be executed by the CPU 510. When the CPU 510 executes a program stored in the ROM 520, the programs and data to be executed are loaded into the RAM 530, and the RAM 530 temporarily holds the arithmetic data during the calculation.

[0040] The auxiliary storage device 540 is a device that stores the OS (Operating System), which is basic software, the application program according to this embodiment, and other related data. The auxiliary storage device 540 includes the coupon storage means 110, and is, for example, a hard disk drive (HDD) or flash memory.

[0041] The communication I / F 550 is an interface for connecting to a communication network 360 such as a wired or wireless LAN (Local Area Network) or the Internet, and for transmitting and receiving data to and from other devices 350 that provide communication functions.

[0042] The input device 560 is a device such as a keyboard for inputting data into the device 100. The display device (output device) 570 is a device formed of an LCD (Liquid Crystal Display) or the like, and functions as a user interface when the user uses the functions of the device 100 or when making various settings. The storage medium I / F 580 is an interface for sending and receiving data to and from a storage medium 590 such as a CD-ROM, DVD-ROM, or USB memory.

[0043] Each of the means of the device 100 may be realized by the CPU 510 executing a program corresponding to each of the means stored in the ROM 520 or the auxiliary storage device 540. Furthermore, each of the means of the device 100 may be realized by hardware that performs the processing associated with the respective means. Furthermore, the device 100 may be configured to execute the program by loading the program according to the present invention from an external server device via the communication I / F 550 or by loading the program according to the present invention from the storage medium 590 via the storage medium I / F 580. (Example of Processing by the Advertising Device According to the Present Embodiment) The flow of an example of processing by the device 100 will be described using FIG. 5. FIG. 5 is a flowchart showing the flow of an example of processing by the device 100.

[0044] In S10, the first notification acquisition means 120 acquires a first notification 250 from a first application 220 provided as a service by a first business operator 210. The occurrence of a first event 240 in a first store 230 is detected by the first application 220, and the first application 220 notifies the device 100 of the detection.

[0045] At S20, the coupon selection means 130 selects a coupon 310 from the coupon storage means 110 based on selection rules 330 for selecting a coupon 310 having coupon characteristic information 320 related to the first event 240.

[0046] The selection rule 330 may be, for example, a rule that selects a coupon 310 for a second store 280 that has an address (distance) close to the first store 230 where the first event 240 occurred.

[0047] As shown in Figure 3, for example, if the location of the first store 230 where the first event 240 occurred is "Setagaya Ward, Tokyo," the coupon selection means 130 selects a coupon 310 for a second store 280: Store C, which is also located nearby in "Setagaya Ward, Tokyo."

[0048] Furthermore, the selection rule 330 may be, for example, a rule that selects a coupon 310 of a second store 280 that is in a business that is compatible with the business of the first store 230 in which the first event 240 occurred. Here, compatibility means that after the first event 240 occurs in the first store 230, there is a high probability that the coupon 310 will be used in the second store 280 or that user behavior related to the coupon 310 will occur. User behavior related to the coupon 310 includes behavior such as payment for the purchase of a product or service at the second store 280, visiting, visiting, or accessing the second store 280, and contacting the second store 280, including inquiries.

[0049] As shown in Figures 1 and 3, for example, if the industry of the first store 230 where the first event 240 occurred is "daily necessities retailing" and there is a selection rule 330 that states that "daily necessities retailing" and "food service" are compatible with each other, the coupon selection means 130 selects a coupon 310 for a second store 280: Store B, which is in the "food service" industry.

[0050] Furthermore, the selection rule 330 may be, for example, a rule that selects the coupon 310 of the second store 280 when the first event 240 occurs in the industry of the first store 230 that is compatible with the coupon 310 of the second store 280.

[0051] As shown in Figures 1 and 3, for example, if the industry of the first store 230 where the first event 240 occurred is "electrical appliance retailing," the coupon selection means 130 selects a coupon 310 for the second store 280: virtual store B (EC site), which is considered to be compatible with "electrical appliance retailing."

[0052] The selection rule 330 may also be a rule that selects the coupons 310 in accordance with the order of selection priority of the coupons 310 determined for some reason, such as the amount of sponsorship money (capital contribution) provided by the store 280 .

[0053] 3, the coupon selection means 130 selects, for example, a coupon 310 for the second store 280: store B, which has a priority ranking of "1 (rank)." Alternatively, the coupon selection means 130 may select, for example, coupons 310 for multiple second stores 280: stores B, C, and virtual stores B, C, which have priorities of "1 (rank)" to "4 (rank)."

[0054] In S30, the coupon notification means 140 notifies the first application 220 of the coupon 310 selected in S20. The coupon notification means 140 may notify the second application 270, instead of the first application 220, of the coupon 310 selected in S20.

[0055] In addition, the coupon notification means 140 may be configured to notify the coupon 310 selected in S20 to an advertising application 370 installed on a user terminal identified by user terminal identification information (advertising ID) 360, instead of the first application 220.

[0056] Alternatively, the coupon notification means 140 may notify the user terminal 350 of the coupon 310 or link information to the coupon 310 using a short message service instead of the first application 220. Alternatively, the coupon notification means 140 may notify the user terminal 350 of the coupon 310 or link information to the coupon 310 as a paper receipt via a POS register or the like instead of the first application 220.

[0057] In S40, the second notification acquisition means 150 acquires the second notification 300 from the first application 220. The second event 290 is a concept such as, for example, a payment for the purchase of a product or service using the coupon 310 notified in S30, a visit to, entry into, or access to the second store 280, or contact including an inquiry to the second store 280.

[0058] The second notification acquisition unit 150 may also acquire the second notification 300 from the second application 290 instead of the first application 220 .

[0059] The occurrence of a second event 290 in a second store 280 is detected by the first application 220 or the second application 290, and the first application 220 or the second application that is the detecting entity notifies the device 100 of the detection.

[0060] In S50, the analysis means 160 performs an analysis based on the second notification 300 acquired in S40 to modify the selection rule 330. The analysis means 160 performs an analysis to modify the selection rule 330, for example, to increase the frequency with which the second event 290 occurs after the occurrence of the first event 240.

[0061] In other words, the analysis means 160 provides feedback to the coupon selection means 130 so that effective coupons 310 can be selected efficiently, thereby contributing to the realization of efficient and effective mutual customer referral between stores.

[0062] In S60, the analysis means 160 modifies the selection rules 330 of the coupon selection means 130 and / or the coupon characteristic information 320 of the coupon storage means 110 based on the results of the analysis performed in S50. By performing the above-described processing, the device 100 realizes efficient and effective mutual customer referral between stores.

[0063] Although the embodiments of the present invention have been described in detail above, the present invention is not limited to such specific embodiments, and various modifications and changes are possible within the scope of the gist of the present invention described in the claims.

[0064] REFERENCE SIGNS LIST 100 Advertising device 110 Coupon storage means 120 First notification acquisition means 130 Coupon selection means 140 Coupon notification means 150 Second notification acquisition means 160 Analysis means 210 First business operator 220 First application 230 First store 240 First event 250 First notification: Notification that a first event has occurred 260 Second business operator 270 Second application 280 Second store 290 Second event 300 Second notification: Notification that a second event has occurred 310 Coupon 320 Coupon characteristic information 330 Selection rule 340 User 350 User terminal 360 User terminal identification information 370 Advertising application 380 Communication network 510 CPU 520 ROM 530 RAM 540 Auxiliary storage device 550 Communication interface 560 Input device 570 Output device 580 Storage medium interface 590 Storage medium

Claims

1. An advertising device comprising: a first notification acquisition means for acquiring, from a first application provided by a first business, a notification that a first event has occurred at a first store operated by the first business; a coupon storage means for storing coupons that can be used at a second store operated by a second business in association with coupon feature information that represents the features of the coupons; a coupon selection means for selecting one of the coupons from the coupon storage means based on selection rules for selecting a coupon having the coupon feature information that is related to the first event; a coupon notification means for notifying the first application of the one coupon; a second notification acquisition means for acquiring, from the first application, a notification that a second event related to the one coupon has occurred at the second store; and an analysis means for performing an analysis to modify the selection rules based on the notification that the second event has been detected, wherein the analysis means analyzes to modify the selection rules so as to increase the frequency at which the second event occurs after the first event, and modifies the selection rules based on a result of the analysis.

2. The advertising device described in claim 1, characterized in that the coupon notification means notifies a second application provided by the second operator of the one coupon instead of the first application, and the second notification acquisition means acquires a notification from the second application, instead of the first application, that the second event has occurred.

3. The advertising device described in claim 1, characterized in that the coupon notification means, instead of the first application, notifies an advertising application capable of receiving advertisements that is installed in a user terminal identified by user terminal identification information, which is information for identifying the user terminal when notifying an advertisement by specifying the user terminal and an application installed on the user terminal, and the second notification acquisition means, instead of the first application, acquires a notification that the second event has occurred from a second application provided by the second operator.

4. The advertising device described in claim 1, characterized in that the coupon notification means, instead of the first application, notifies the user terminal of the one coupon or link information to the one coupon using a short message service, and the second notification acquisition means, instead of the first application, acquires a notification that the second event has occurred from a second application provided by the second operator.

5. The advertising device described in claim 1, characterized in that the coupon notification means notifies the one coupon or link information to the one coupon as a paper receipt instead of the first application, and the second notification acquisition means acquires a notification that the second event has occurred from a second application provided by the second business instead of the first application.

6. The advertising device according to claim 1, characterized in that the second notification acquisition means acquires a notification indicating that the second event has occurred from a second application provided by the second operator instead of from the first application.

7. The method includes the steps of: a first notification acquisition means acquiring, from a first application provided by a first business, a notification indicating that a first event has occurred in a first store operated by the first business; a coupon selection means selecting, from a coupon storage means that associates and stores coupons available at a second store operated by a second business with coupon characteristic information that indicates characteristics of the coupons, one of the coupons based on a selection rule for selecting the coupon having coupon characteristic information related to the first event; a coupon notification means notifying the first application of the one coupon; a second notification acquisition means acquiring, from the first application, a notification indicating that a second event related to the one coupon has occurred in the second store; and an analysis means performing an analysis to modify the selection rule based on the notification indicating that the second event has occurred. The advertising method is characterized in that the analysis means performs an analysis to revise the selection rules so as to increase the frequency with which the second event occurs after the first event occurs, and revise the selection rules based on the results of the analysis.

8. The advertising method described in claim 7, characterized in that the coupon notification means notifies a second application provided by the second operator of the one coupon instead of the first application, and the second notification acquisition means acquires a notification from the second application, instead of the first application, that the second event has occurred.

9. The advertising method described in claim 7, characterized in that the coupon notification means, instead of the first application, notifies a first advertising application capable of receiving advertisements that is installed in a user terminal identified by user terminal identification information, which is information for identifying the user terminal when notifying an advertisement by specifying the user terminal and an application installed on the user terminal, and the second notification acquisition means, instead of the first application, acquires a notification that the second event has occurred from a second application provided by the second operator.

10. The advertising method described in claim 7, characterized in that the coupon notification means, instead of the first application, notifies the user terminal of the one coupon or link information to the one coupon using a short message service, and the second notification acquisition means, instead of the first application, acquires a notification that the second event has occurred from a second application provided by the second operator.

11. The advertising method described in claim 7, characterized in that the coupon notification means notifies the one coupon or link information to the one coupon as a paper receipt instead of the first application, and the second notification acquisition means acquires a notification that the second event has occurred from a second application provided by the second business instead of the first application.

12. The advertising method described in claim 7, characterized in that the second notification acquisition means acquires a notification indicating that the second event has occurred from a second application provided by the second operator instead of from the first application.

13. An advertising program for causing a computer to execute the method according to any one of claims 7 to 12.

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