Device and method for providing imaging service and interactive advertisement content

Abstract

The present invention relates to a method for providing interactive advertisement content in an imaging kiosk. The method comprises the steps of: displaying an imaging guide screen for selecting a self-imaging mode; imaging a photo on the basis of the selected self-imaging mode; printing the imaged photo; selecting interactive advertisement content to be provided to a user; providing the selected interactive advertisement content while printing the imaged photo; and providing a reward and an identification code on the basis of user participation in the provided interactive advertisement content.

Description

Device and method for providing photography services and interactive advertising content

[0001] The present invention relates to a device and method for providing a photo shooting service and interactive advertising content, and more specifically, to a device and method for providing interactive advertising content in which a customer can participate, such as a game or a survey, during the process of providing a photo shooting service.

[0002] The experience of an unmanned photo studio that provides self-photography services is establishing itself as a new play culture that appeals to the younger generation and allows them to express themselves.

[0003] These unmanned photo studios generate revenue not only from the basic customer payment for their photos, but also from advertising revenue received from advertisers by offering various advertising services through the self-shooting kiosks. Existing advertising methods offered through these self-shooting kiosks include frame-making advertising, where users can insert characters or idols into the photo frame to make the resulting photo appear to be taken with a specific character or idol; broadcasting advertising content through the kiosk screen while the photo is being developed; and providing advertising through websites that allow users to download the photos they have taken to their devices.

[0004] However, these existing advertising methods provide passive advertising content that is provided one-way to customers. Considering the position of customers who are exposed to a flood of advertisements, they often fail to attract customers' attention or have low visibility, and thus have the problem of not being able to expect effective advertising effects in proportion to the cost involved.

[0005] The problem to be solved by the present invention is to solve such existing problems, and to provide a new and effective advertising method that can increase the attention and readership of the advertisement and the promotional effect of the advertisement by providing interactive advertising content, such as games, voting, or surveys, in which customers can directly participate while photos are being developed through a photography kiosk that provides a self-photography service, and allowing customers who participate to obtain certain rewards.

[0006] Another problem that the present invention seeks to solve is to provide an advertising method that can increase the unit price of an advertisement by converting existing passive advertising content provided through a shooting kiosk into interactive advertising content for customer experience, thereby increasing the possibility of customers actively participating in the advertising content, and providing targeted advertisements through the customer data collected in this process.

[0007] The tasks of the present invention are not limited to the tasks mentioned above, and other tasks not mentioned will be clearly understood by those skilled in the art from the description below.

[0008] In order to solve the problem of the present invention, a method for providing interactive advertising content in a shooting kiosk according to an embodiment of the present invention includes the steps of displaying a shooting guide screen for selecting a self-shooting mode, taking a picture based on the selected self-shooting mode, performing printing of the taken picture, selecting interactive advertising content to be provided to a user, providing the selected interactive advertising content while performing printing of the taken picture, and providing a reward and an identification code based on user participation in the provided interactive advertising content.

[0009] In one embodiment, the step of selecting the interactive advertising content may include the step of selecting the interactive advertising content based on user information including the user's gender, age, and usage history.

[0010] In one embodiment, the step of selecting the interactive advertising content may include a step of selecting the interactive advertising content based on one or more of the region, area, branch, time, whether or not the shooting kiosk is located, whether or not there is a promotional event, and the frame, shooting information, camera type, composition type, and background color information selected by the user within the shooting kiosk.

[0011] In one embodiment, the interactive advertising content may include at least one of a soccer game, a math problem solving game, a find-the-difference game, a celebrity popularity vote, and a timing game.

[0012] In one embodiment, the identification code may include a URL link to a website that provides linked content for the interactive advertising content.

[0013] In one embodiment, the reward may include a special frame for taking pictures that can be used at the shooting kiosk.

[0014] In one embodiment, the reward may include points usable on a website providing the linked content.

[0015] In one embodiment, a non-transitory computer-readable recording medium recording a computer program for executing the method may be provided.

[0016] In order to solve the problem of the present invention, a shooting kiosk device for providing interactive advertising content according to another embodiment of the present invention includes a display unit, an interface unit, a shooting unit, an output unit, and a control unit, wherein the control unit includes a memory and one or more processors for executing a program loaded in the memory, wherein the program includes an instruction for displaying a shooting guidance screen for selecting a self-shooting mode through the display unit, an instruction for performing a photo shoot based on the self-shooting mode selected through the shooting unit, an instruction for performing a printout of the taken photo through the output unit, an instruction for selecting interactive advertising content to be provided to a user, an instruction for providing the selected interactive advertising content through the display unit while performing a printout of the taken photo, and an instruction for providing a reward and an identification code based on user participation in the provided interactive advertising content.

[0017] According to one embodiment of the present invention, by providing interactive advertising content during the time a customer takes a photo through a photo kiosk and develops it, the boredom of the customer is reduced, while the interest in the advertisement is increased, thereby maximizing the advertising effect.

[0018] In addition, according to one embodiment of the present invention, by inducing customers to directly participate in interactive advertising content, data on customers participating in advertising content can be collected, thereby providing more effective targeted advertising based on the data.

[0019] In addition, according to one embodiment of the present invention, a customer may receive a predetermined reward by participating in interactive advertising content, thereby increasing the customer's favorability toward the self-photography service, thereby helping to increase sales of the self-photography service itself.

[0020] The various advantageous advantages and effects of the present invention are not limited to those described above, and further diverse effects are included in the present specification.

[0021] FIG. 1 is a drawing illustrating a self-photography system that provides customer-participatory interactive advertising content according to one embodiment of the present invention.

[0022] FIG. 2 is a block diagram illustrating the configuration of a photography kiosk capable of providing interactive advertising content while providing a self-photography service according to one embodiment of the present invention.

[0023] FIG. 3 is a block diagram illustrating an exemplary configuration of an advertising server for providing interactive advertising content according to one embodiment of the present invention.

[0024] FIG. 4 is a flowchart illustrating a method for providing a self-photography service and interactive advertising content through a photography kiosk according to one embodiment of the present invention.

[0025] FIG. 5 is a flowchart for explaining in more detail a method of providing a predetermined reward to a user according to the result of the user's participation in the interactive advertising content of step S480 of FIG. 4.

[0026] FIG. 6 is a diagram illustrating exemplary customer participation interactive advertising content based on a soccer game according to one embodiment of the present invention.

[0027] FIG. 7 is a diagram illustrating exemplary customer participation interactive advertising content based on mathematical problem solving according to one embodiment of the present invention.

[0028] FIG. 8A is a diagram illustrating exemplary customer participation interactive advertising content based on the motif of finding the wrong person according to one embodiment of the present invention.

[0029] FIG. 8b is a diagram illustrating exemplary customer-participatory interactive advertising content based on timing synchronization according to one embodiment of the present invention.

[0030] FIGS. 9A and 9B are schematic diagrams illustrating the overall execution steps of providing interactive advertising content in a shooting kiosk system according to one embodiment of the present invention.

[0031] FIG. 10 is a block diagram illustrating an exemplary hardware configuration in which the server system or each server included in the server system illustrated in FIG. 1 can be implemented according to one embodiment of the present invention.

[0032]

[0033] Hereinafter, embodiments of the present disclosure will be described in detail with reference to the attached drawings. Hereinafter, specific descriptions of previously known functions and configurations will be omitted if deemed likely to unnecessarily obscure the gist of the present disclosure. Furthermore, it should be noted that the following description relates only to one embodiment of the present disclosure and that the present disclosure is not limited thereto.

[0034] The terminology used in this disclosure is merely used to describe specific embodiments and is not intended to be limiting of the present disclosure. For example, a component expressed in the singular should be understood to include plural components unless the context clearly indicates only a singular meaning. It should be understood that the term "and / or" used in this disclosure encompasses any and all possible combinations of one or more of the listed items. The terms "comprises" or "has" used in this disclosure are intended to specify that a feature, number, step, operation, component, part, or combination thereof described in this disclosure is present, but the use of such terms does not exclude the presence or addition of one or more other features, numbers, steps, operations, components, parts, or combinations thereof.

[0035] In the embodiments of the present disclosure, a "module" or "part" refers to a functional component that performs at least one function or operation, and may be implemented as hardware or software, or as a combination of hardware and software. Furthermore, a plurality of "modules" or "parts" may be integrated into at least one software module and implemented by at least one processor, excluding any "modules" or "parts" that need to be implemented as specific hardware.

[0036] Additionally, unless otherwise defined, all terms used in this disclosure, including technical or scientific terms, have the same meaning as commonly understood by a person of ordinary skill in the art to which this disclosure pertains. Terms defined in commonly used dictionaries should be interpreted to have a meaning consistent with the contextual meaning of the relevant technology, and should not be interpreted in an unduly limiting or expansive manner unless explicitly defined otherwise in this disclosure.

[0037] Hereinafter, a device and method for providing a photo shooting service and interactive advertising content according to the present invention will be described in detail with reference to the drawings.

[0038] FIG. 1 is a drawing illustrating a self-photography system that provides customer-participatory interactive advertising content according to one embodiment of the present invention.

[0039] Referring to FIG. 1, the self-photography system (100) may include a photography kiosk (110), a server system (120), an advertiser server (130), a user terminal (140), etc.

[0040] The shooting kiosk (110) is configured to provide a self-photography service, allowing users to take and print photos. Furthermore, the shooting kiosk (110) can allow users to experience interactive advertising content through a display and / or user interface included in the shooting kiosk (110) while the photos are being printed. A more detailed configuration of the shooting kiosk (110) is described in detail in FIG. 2.

[0041] The server system (120) may receive and store customer data related to photos taken by users and interactive advertising content from the shooting kiosk (110), and may provide an identification code for accessing the location where the photos taken by the shooting kiosk (110) are stored. In addition, the server system (120) may receive advertising requests, advertising content, etc. from the advertiser server (130), and transmit a payment request for the provision of the received advertising content to the advertiser server (130). In addition, the server system (120) may provide the user terminal (140) with data related to photos taken by users and interactive advertising content experienced by users in response to the user terminal (140) requesting the data by reading an identification code, etc.

[0042] Referring to FIG. 1, the server system (120) may include a kiosk server (121), a CMS server (122), a storage server (123), a mobile server (124), and an advertisement server (125) to manage and provide each data. In FIG. 1, each server is illustrated as a separate configuration, but the present invention is not limited thereto, and each illustrated server does not necessarily need to be implemented as a separate configuration, and two or more servers may be implemented as one server or may be configured as modules that perform corresponding functions within one server.

[0043] The kiosk server (121) is configured to communicate with and manage the shooting kiosk (110), and can receive photograph data taken from the shooting kiosk (110) or transmit a link to the storage where the taken photos are stored to the shooting kiosk (110), and can also manage the operating status (normal operation, idle state, error occurrence, etc.) of the shooting kiosk (110) in real time.

[0044] The CMS server (122) is configured to manage user membership information, advertising content usage history, content reward-related data, etc., and request and transmit necessary data based on this.

[0045] The storage server (123) is configured to communicate with the CMS server (122), mobile server (124), etc., to store resources that constitute advertising content including photo / video data taken through the shooting kiosk (110) or games to be provided to users.

[0046] The mobile server (124) is configured to communicate with a service app installed on a user terminal (140) to receive, from the storage server (123), data related to photo / video data taken at a user request or interactive content experienced by the user, and to provide, based on the received data, content linked to the requested photo / video data and interactive advertising content to the user terminal (140).

[0047] The advertising server (125) is configured to receive advertising requests from advertisers and interactive advertising content to be provided to customers through the advertiser server (130), and to charge the advertiser server (130) advertising costs for providing advertising content. In one embodiment of the present invention, the advertising server (125) may be implemented in a combined form with the CMS server (122) or may be implemented in an independent form.

[0048] The user terminal (110) is a digital device that includes a function to connect to and communicate with a mobile server (124) through a communication network, and may be a portable digital device equipped with a memory means, such as a smartphone or tablet PC, and equipped with a microprocessor and computing capability, and is not limited to a specific form.

[0049] The shooting kiosk (110), server system (120) and individual servers (121, 122, 123, 124, 125) constituting the same, advertiser server (130) and user terminal (140) illustrated in FIG. 1 may operate to exchange data with each other via a communication network. The communication network according to one embodiment of the present disclosure may be configured regardless of the communication mode, such as wired or wireless communication, and may be configured with various communication networks, such as a local area network (LAN), a metropolitan area network (MAN), and a wide area network (WAN). Preferably, the communication network referred to herein may be the well-known Internet or the World Wide Web (WWW). However, the communication network is not necessarily limited thereto and may include at least a portion of a well-known wired or wireless data communication network, a well-known telephone network, or a well-known wired or wireless television communication network. For example, the communication network may be a wireless data communication network that implements, at least in part, a conventional communication method such as WiFi communication, WiFi-Direct communication, Long Term Evolution (LTE) communication, 5G communication, Bluetooth communication (including Bluetooth Low Energy (BLE) communication), infrared communication, or ultrasonic communication. As another example, the communication network may be an optical communication network that implements, at least in part, a conventional communication method such as LiFi (Light Fidelity).

[0050] FIG. 2 is a block diagram illustrating the configuration of a photography kiosk capable of providing interactive advertising content while providing a self-photography service according to one embodiment of the present invention.

[0051] Referring to FIG. 2, a shooting kiosk (200) according to an embodiment of the present invention may include a display unit (201), an interface unit (202), a power unit (203), a communication unit (204), a payment unit (205), a control unit (210), a shooting unit (221), an output unit (222), a sensor unit (223), a lighting unit (224), etc.

[0052] The display unit (201) can display various information related to the operation of the shooting kiosk (200). For example, the display unit (201) can display a menu related to the shooting service, the appearance of the subject being shot, etc. As another example, the display unit (201) can display interactive advertising content to the user while developing a photo taken by the shooting kiosk (200). In addition, the display unit (201) can display UI (User Interface) and GUI (Graphical User Interface) information according to the displayed interactive advertising content. The specific description of the information displayed by the display unit (201) described above is only an example, and the present invention is not limited thereto.

[0053] The display unit (201) may include at least one of a liquid crystal display (LCD), a thin film transistor-liquid crystal display (TFT LCD), an organic light-emitting diode (OLED), a flexible display, a 3D display, an e-ink display, and a light-emitting diode (LED).

[0054] The interface unit (202) is a component for receiving user input required for shooting services such as shooting, printing, etc. from the user or user input regarding displayed interactive advertising content, and may be implemented as a physical key pad, dome switch, touch pad, stick, lever, etc., but is not limited thereto. In one embodiment of the present invention, the display unit (201) may be implemented as a touch screen by forming a mutual layer structure with a touch sensor or forming it as an integral part. Such a touch screen may function as the display unit (201) of the shooting kiosk (200) and at the same time as the interface unit (202). In one embodiment of the present invention, the shooting kiosk (200) may receive user input not only through the interface unit (202), but also through the shooting unit (221) or the sensor unit (223). For example, the shooting kiosk (200) can receive user input by recognizing a specific action of the user through the shooting unit (221) or the sensor unit (223), or by detecting the user's voice / sound.

[0055] The power supply (203) may supply power to all or part of the components of the photographing kiosk (200). For example, the power supply (203) may include a power management system, one or more power sources such as batteries or alternating current (AC), a charging system, a power failure detection circuit, a power converter or inverter, a power status indicator, or any other components for power generation, management, and distribution.

[0056] The communication unit (204) is a configuration for the shooting kiosk (200) to transmit and receive data with the server system or external devices via a communication network. The shooting kiosk (200) can bidirectionally transmit and receive data regarding captured photos / videos, user information, links to storages where photo / video data is stored, etc., with the server system via the communication unit (204). In one embodiment of the present invention, the shooting kiosk (200) can operate not only in an online state but also in an offline state by receiving data regarding interactive advertising content in advance from the server system and storing it in local storage, and then autonomously executing the corresponding interactive advertising content, such as a game, stored in the local storage of the shooting kiosk (200) in an offline state.

[0057] The payment section (205) is configured to allow users to pay for services provided through the photo kiosk (200) using a card, cash, mobile pay, virtual currency, coupon number, barcode, QR code, transportation card, etc.

[0058] The control unit (210) is configured to perform overall control of the shooting kiosk (200). In one embodiment of the present invention, when a shooting condition is selected by a user through the interface unit (202), payment is processed by the payment unit (305), and a shooting command is input again through the interface unit (202), the control unit (210) controls the shooting unit (221) to shoot a subject, receive the captured photo data, and transmit it to a server system through the communication unit (205), and control the output unit (322) to receive link information for accessing the corresponding photo data from the server system and issue an identification code based on the link information.

[0059] In addition, the control unit (210) can provide interactive advertising content to the user by transmitting it in real time through the communication unit (205) or by receiving it in advance in an offline state and storing it in the shooting kiosk (200) while developing a photograph taken through the output unit (222), and can store the user's participation data for the provided content and transmit it to the server system.

[0060] In one embodiment of the present invention, the control unit (210) may include a processor (211) and a memory (212).

[0061] The control unit (210) may include one or more processors (211). The one or more processors (211) included in the control unit (210) may be integrated into a single chip or may be physically separated. In addition, the processor (211) and the memory (212) may be implemented as a single chip. The memory (212) may include not only volatile memory such as S-RAM and D-RAM, but also non-volatile memory such as flash memory, ROM (Read Only Memory), and EPROM (Erasable Programmable Read Only Memory).

[0062] The shooting unit (221) is configured to shoot a subject located in the shooting space of the shooting kiosk (200) according to a control signal of the control unit (210), and the output unit (222) is configured to issue an identification code or the like that can access the shot photo image or the shot photo image stored in the server system. In one embodiment of the present invention, the shooting unit (221) and the output unit (222) may each include a camera and a printer.

[0063] The sensor unit (223) is configured to detect whether a user is positioned in front of the shooting kiosk (200) or the user's motion and / or the user's voice / sound positioned in front of the shooting kiosk (200), and the lighting unit (224) is configured to provide the lighting necessary for the shooting unit (221) to perform the shooting motion. As described above, the shooting kiosk (200) can receive user input not only through the interface unit (202) but also through the shooting unit (221) or the sensor unit (223). For example, the shooting kiosk (200) can receive user input by recognizing a specific action of the user through the shooting unit (221) or the sensor unit (223), or can receive user input by detecting the user's voice / sound.

[0064] FIG. 3 is a block diagram illustrating an exemplary configuration of an advertising server for providing interactive advertising content according to one embodiment of the present invention.

[0065] Referring to FIG. 3, the advertisement server (300) may include an advertisement request module (310), an advertisement selection module (320), an advertisement data module (330), a billing module (340), etc.

[0066] The advertisement request module (310) is configured to receive and process advertisement request requests from advertiser servers. The advertisement request module (310) can receive information about the advertisement period, advertisement target, advertisement content, etc. from the advertiser server along with the advertisement request.

[0067] The advertisement selection module (320) is configured to select advertisement content to be provided through a shooting kiosk from among multiple advertisement contents contracted with advertisers. In one embodiment of the present invention, the advertisement selection module (320) may provide targeted advertisements to a corresponding user based on user information collected through the shooting kiosk. For example, the advertisement selection module (320) may calculate a matching score between the corresponding user and each advertisement content among multiple advertisement contents according to predetermined criteria based on information such as the age, gender, and shooting service usage history of the user to be provided with the advertisement content, and select the advertisement content with the highest matching score. In another embodiment of the present invention, the advertisement selection module (320) may select advertisement content based on the region, area, branch, time, whether a promotional event is taking place, the frame selected by the user within the shooting kiosk, shooting information, camera type, composition type, or background color information of the store visited by the user. Alternatively, the advertisement selection module (320) may provide multiple advertisement contents and allow the customer to directly select the desired advertisement contents among them.

[0068] The advertising data module (330) is a module for storing and managing information regarding information on users to whom advertising content has been provided, rewards provided to users who have participated in the advertising content, and a history of requests for linked content for the advertising content by users who have participated in the advertising content through user terminals, etc.

[0069] The billing module (340) is configured to calculate a fee for the advertisement based on the number of times the advertisement content was provided, the time, the user's response to the advertisement content, whether or not collected user information was provided, etc., and to request the calculated advertisement fee from the advertiser server.

[0070] FIG. 4 is a flowchart illustrating a method for providing a self-photography service and interactive advertising content through a photography kiosk according to one embodiment of the present invention.

[0071] Referring to FIG. 4, at step S410, the shooting kiosk initiates an operation to prepare for shooting when a user is detected through user input to the shooting unit, sensor unit, or interface unit. Furthermore, the shooting kiosk may transmit the detected user's input to the server system when it initiates the shooting preparation operation, thereby recognizing that the shooting kiosk is being used by a user.

[0072] In step S420, the shooting kiosk displays a shooting guidance screen via the display unit. In one embodiment of the present invention, the shooting guidance screen may provide guidance on the types of photos to be selected, the number of cuts, the frame rate, the shooting mode, etc., and may provide guidance on the corresponding payment fee based on the user's selection via the interface unit. Furthermore, when the user attempts to pay the provided fee, the shooting kiosk may process the payment via the payment unit. In one embodiment of the present invention, the shooting kiosk may provide a screen for inputting user information before providing guidance on the payment fee to the user, receive user information, and adjust the payment fee based on the input user information.

[0073] At step S430, the shooting kiosk enters a shooting standby state, and when the user gives a shooting command through the interface, the shooting unit proceeds with shooting.

[0074] At step S440, the shooting kiosk can display the completed photo to the user via the display. In one embodiment of the present invention, after reviewing the displayed photo, the user can either terminate the shooting or proceed with additional shooting. If the user selects additional shooting, the process proceeds to step S430 to resume shooting. If the user selects completion of shooting, the process proceeds to step S450.

[0075] At step S450, the shooting kiosk may select interactive advertising content to be provided to the user. In one embodiment of the present invention, the shooting kiosk may select interactive advertisements according to a predetermined order and / or predetermined conditions. In another embodiment of the present invention, the shooting kiosk may receive selected interactive advertising content from an advertising server, wherein the advertising server may select an advertisement with a high matching score for the user based on the user information identified as described above in FIG. 3 and provide the advertisement to the shooting kiosk.

[0076] In step S460, the shooting kiosk can provide the interactive advertising content selected in step S450 to the user through the display unit. In one embodiment of the present invention, after calculating the photo printing time based on the number of photos or frames to be printed, the playback settings of the interactive advertising content can be adjusted so that the expected playback time of the interactive advertising content can be close to the calculated printing time, and then the interactive advertising content can be provided to the user. For example, if the interactive advertising content to be provided to the user is game content, the playback settings of the interactive advertising content can be adjusted so that the expected playback time of the interactive advertising content can be close to the calculated printing time by adjusting the difficulty of the game or increasing or decreasing the set game time. In addition, the user can participate in the interactive advertising content provided through the interface unit of the shooting kiosk. Exemplary interactive advertising content that can be provided through the shooting kiosk according to one embodiment of the present invention is described in detail with reference to FIGS. 5 to 7.

[0077] At step S470, when the development of the captured photo is completed, the currently provided interactive advertising content may be terminated. In one embodiment of the present invention, if user participation in the interactive advertising content is in progress, a screen is displayed asking the user whether to terminate the currently provided interactive advertising content. Depending on the user's selection, the provision of the interactive advertising content may be terminated (step S480) or resumed (step S470). Furthermore, when the provision of the interactive advertising content is terminated, the shooting kiosk may display the results of the user's participation in the interactive content.

[0078] At step S480, the shooting kiosk may provide a predetermined reward to the user based on the user's participation in the interactive advertising content. In one embodiment of the present invention, the reward may be provided in a physical form, such as a paper coupon, in the form of accumulating a predetermined number of points in the user's account, or in the form of a coupon that can be exchanged for a specific service or item. However, the present invention is not limited thereto, and rewards may be provided to the user in various forms. In addition, the shooting kiosk may provide an identification code, allowing the user to confirm the reward granted to the user by reading the identification code through a user terminal or the like, to continuously experience the interactive advertising content, or to experience linked content related to the interactive advertising content. In one embodiment of the present invention, the identification code may include a barcode, a QR code, or the like, and may be provided in a physical form printed on paper or displayed to the user through a display. For example, if a user achieves a preset goal by playing a game provided as interactive advertising content, they may be given the opportunity to capture previously undisclosed frames, or to capture undisclosed frames at a certain rate. This may be provided at a kiosk, or a website may provide a predetermined reward in the form of a mobile coupon via an identification code. Furthermore, differentiated rewards may be provided based on the region, area, or branch location of the photography kiosk. One embodiment of a method for providing a predetermined reward to a user based on their participation in interactive advertising content is described in detail with reference to FIG. 5.

[0079] FIG. 5 is a flowchart for explaining in more detail a method of providing a predetermined reward to a user according to the result of the user's participation in the interactive advertising content of step S480 of FIG. 4.

[0080] Referring to FIG. 5 , at step S510, the shooting kiosk can determine whether to provide a reward to a user who participated in the interactive advertising content at the shooting kiosk. This may be determined based on the type of interactive advertising content provided, the type of reward to be provided, the location of the shooting kiosk, etc., or alternatively, based on user selection. If it is determined at step S510 to provide a reward at the shooting kiosk, the method proceeds to steps S520 to S560. Otherwise, the method proceeds to steps S511 to S561.

[0081] At step S520, it is determined whether the user who participated in the interactive advertising content has completed the mission. If the user fails to complete the mission, the method ends without providing a reward.

[0082] At step S530, a decision is made as to whether to randomly provide rewards to users, such as through a lottery. This decision can be made based on the type of interactive advertising content, the type of reward to be provided, or the location of the photo kiosk. Alternatively, the user can choose to do so.

[0083] If it is decided not to provide rewards through a drawing at step S530, a certain reward including a chance to retake a photo, a chance to take a secret frame, etc. may be provided to the user at step S540.

[0084] If it is decided to provide rewards through a lottery at step S530, the rewards to be provided to users may be determined in a random manner, including a drawing, a wheel, etc., at step S550.

[0085] In Step S560, users may enter personal information to receive rewards provided through a raffle. However, this step may be omitted if the user's personal information has been provided in advance or if the reward can be provided without personal information.

[0086] If it is determined at step S510 that the shooting kiosk does not provide a reward, the method proceeds to steps S511 to S561. In describing steps S521 to S561, any overlapping portions with steps S520 to S560 described above are omitted.

[0087] At step S511, the user can access the website using an identification code, such as a QR code, provided by the photo kiosk. Furthermore, after accessing the website, the user can log in by entering their ID / password.

[0088] In step S521, it is determined whether the user has completed the mission through the interactive advertising content. If the user fails to complete the mission, the method ends without providing a reward.

[0089] At step S531, it is decided whether to provide rewards to users through a lottery or other means.

[0090] If it is decided not to provide rewards through a lottery at step S531, a certain reward including points, coupons, etc. may be provided at step S541.

[0091] If it is decided in step S531 to provide rewards through a drawing, the rewards to be provided to users may be determined in a random manner, including a drawing, a wheel, etc., in step S551.

[0092] In step S561, users may enter personal information to receive rewards provided through a raffle. However, this step may be omitted if the user's personal information has been provided in advance or if the reward can be provided without personal information.

[0093] Figures 6 to 8 illustrate exemplary interactive advertising content that may be provided through a shooting kiosk according to one embodiment of the present invention.

[0094] FIG. 6 is a diagram illustrating exemplary customer participation interactive advertising content based on a soccer game according to one embodiment of the present invention.

[0095] In one embodiment of the present invention, after the shooting is completed through the shooting kiosk, while the printed photos are being developed, the shooting kiosk can display a soccer game screen (600) as shown in FIG. 6 through the display unit. The user can select, for example, a direction (610, 620, 630) and / or a strength for shooting through the interface unit of the shooting kiosk on the displayed soccer game screen (600). Once the user completes the selection, a motion of the kicker (640) kicking the ball is shown according to the direction and / or strength corresponding to the user's selection. Thereafter, the display unit of the shooting kiosk can display images such as the ball entering the soccer goal, being blocked by the goalkeeper, or going out of the goal.

[0096] After completing these soccer game content, users can earn rewards based on their performance. For example, a user who scores a goal may receive a frame photo voucher that allows them to take a photo with a popular soccer player, or they may earn points that can be used in a mobile soccer game linked to this content.

[0097] FIG. 7 is a diagram illustrating exemplary customer participation interactive advertising content based on mathematical problem solving according to one embodiment of the present invention.

[0098] In one embodiment of the present invention, after the shooting is completed through the shooting kiosk, while the printed pictures are being developed, the shooting kiosk can display a math problem solving screen (700) shown on the display unit. The user can perform a mission of solving the problem shown on the screen (700) within a limited time by selecting arithmetic operation symbols (710, 720, 730) through the interface unit of the shooting kiosk. When the user completes the mission, the shooting kiosk can display the mission performance result, such as mission success or mission failure, through the display unit.

[0099] After completing these math problem-solving tasks, users can earn rewards based on their results. For example, users who successfully solve math problems may receive free access to a website offering online educational content, additional filming passes for use at a filming kiosk, or special effects frames.

[0100] FIG. 8A is a diagram illustrating exemplary customer participation interactive advertising content based on the motif of finding the wrong person according to one embodiment of the present invention.

[0101] In one embodiment of the present invention, after the shooting is completed through the shooting kiosk, while the printed photos are being processed, the shooting kiosk can display multiple portrait photos (810, 820, 830, 840) shown on the display. For example, the screen can display portrait photos (810, 820, 830) of members of a specific idol group and portrait photos (840) of non-members of the idol group together. The user can select the portrait photo that he or she deems to be the least relevant among the multiple portrait photos (810, 820, 830, 840) presented through the interface of the shooting kiosk. When the user selects a portrait photo, the shooting kiosk can display the mission performance result, such as mission success or mission failure, through the display.

[0102] After completing these "Find the Difference" content, users can earn rewards based on their results. For example, users who successfully find the wrong person may receive a secret frame that provides the effect of taking a photo with the corresponding idol group.

[0103] FIG. 8b is a diagram illustrating exemplary customer-participatory interactive advertising content based on timing synchronization according to one embodiment of the present invention.

[0104] In one embodiment of the present invention, after a photo is taken through a photo shooting kiosk, while the photo is being developed, the photo shooting kiosk can display a moving image (850) and a still image (860) that is the target of timing matching through a display unit. As time passes, the moving image (850) moves toward the still image (860) at the same speed or at a variable speed, and the user can transmit a timing matching input by pressing a button included in the interface unit of the photo shooting kiosk at a time when the moving image (850) and the still image (860) are believed to completely overlap. When the photo shooting kiosk receives a timing matching input from the user, the display unit can display the results of the mission, such as whether the mission was successful and / or the degree of timing matching. After performing such timing matching content, the user can obtain a predetermined reward according to the result. For example, a user who successfully inputs the correct timing can be provided with a secret frame that provides the effect of taking a photo with the corresponding idol group.

[0105] Although exemplary customer-participatory interactive advertising content that can be provided through a shooting kiosk has been described with reference to FIGS. 6 to 8, the present invention is not limited thereto, and more diverse interactive content can be provided through collaboration with advertisers. In one embodiment of the present invention, content that allows a user to directly manipulate a character of the mobile game to perform simple mini-games such as simple puzzles, rhythms, and shooting games can be provided through a shooting kiosk as advertising content for a specific mobile game. In another embodiment of the present invention, content that allows a user to guess the location or logo of a specific foundation or association can be provided through a shooting kiosk as advertising content for a specific foundation or association. In yet another embodiment of the present invention, content that allows a popularity vote for a specific idol group or specific characters can be provided through a shooting kiosk.

[0106] These customer-participatory interactive advertising content can increase user interest and engagement compared to traditional passive advertising content. Furthermore, by providing users with an identification code after the content is displayed, they can be encouraged to engage with additional content related to the advertising content, maximizing advertising effectiveness. Furthermore, rewards based on the interactive advertising content's performance can be provided, allowing users to input their information through a camera kiosk or user terminal. This can potentially lead to the collection of information on users with a high level of interest in the content.

[0107] FIGS. 9A and 9B are schematic diagrams illustrating the overall execution steps of providing interactive advertising content in a shooting kiosk system according to one embodiment of the present disclosure. The shooting kiosk system providing interactive advertising content according to one embodiment of the present disclosure may include a shooting kiosk (910), a server system (920), and a user terminal (930), and the server system (920) may be configured to include a kiosk server (921), a CMS server (922), a storage server (923), a mobile server (924), and an advertising server (925). In the drawings, the kiosk server (921), the CMS server (922), the storage server (923), the mobile server (924), and the advertising server (925) are each illustrated as separate configurations, but the present invention is not limited thereto, and two or more illustrated servers may be combined to be implemented as one server, or each illustrated server may be implemented as a module within the server system (820).

[0108] Referring to FIG. 9a, a step of providing interactive advertising content to a user using a shooting kiosk (910) through communication between a shooting kiosk (910) and a server system (920) is illustrated.

[0109] In step S901, when the user completes taking a photo through the photo shooting kiosk (910), the screen shooting kiosk (910) can transmit the user ID and the photo image or video taken by the user to the CMS server (922).

[0110] In step S902, the CMS server (922) can check the user ID and photo image data received from the shooting kiosk (910), update the corresponding user information, and request the storage server (923) to upload the corresponding data.

[0111] In step S903, the storage server (923) can store the data requested for upload from the CMS server (922) and then transmit a URL link of a storage that can access the stored data to the CMS server (922).

[0112] At step S904, the CMS server (922) can transmit a URL link of a storage that can access the stored data along with an upload completion message for the captured photo image / video to the shooting kiosk (910).

[0113] In step S905, the shooting kiosk (910) can generate an identification code using the URL link of the received storage and start the printing process for the captured photo image.

[0114] In steps S906 and S907, the shooting kiosk (910) may request and receive interactive advertising content to be provided to the user from the advertising server (925) while the photo printing process is in progress. In one embodiment of the present invention, the shooting kiosk (910) may receive a plurality of interactive advertising contents in advance from the advertising server (925) and store them within the shooting kiosk (910), and may select interactive advertising content to be provided to the user from among the plurality of stored interactive advertising contents according to a predetermined order and / or predetermined conditions.

[0115] In step S908, the shooting kiosk (910) can provide selected interactive advertising content to the user. The user can participate in the interactive advertising content provided through the interface of the shooting kiosk (910).

[0116] At step S909, when the development of the photographed image is completed, the photographing kiosk (910) can transmit the user ID and the user's participation result for the interactive advertising content to the CMS server (922).

[0117] In step S910, the CMS server (922) can check the user ID and content participation results, update the corresponding user information, and request an upload of the user's content participation result data to the storage server (923).

[0118] In step S911, the photo kiosk (910) may provide the user with an identification code including an upload URL link that allows access to a storage location where the captured photo data is stored, and / or a reward given based on the user's participation in interactive advertising content. In one embodiment of the present invention, the user can confirm the reward given to them through the identification code. In one embodiment of the present invention, the identification code may include a barcode, QR code, or the like.

[0119] The above describes a process of providing interactive advertising content to a user under the assumption that real-time communication between the shooting kiosk (910) and the server system (920) is possible online. However, the present invention is not limited thereto, and the shooting kiosk (910) can operate in a stand-alone manner even in an offline state where communication with the server system (920) is impossible. For example, if the shooting kiosk (910) is unable to communicate with the server system (920), the shooting kiosk (910) can provide an address that can be connected to the photo paper provided to the user in the form of a primary key, and when accessed with the corresponding QR code, display a message that the photo cannot be downloaded due to a delay in the server response, etc., and that the user should try again after a certain period of time. In addition, when the shooting kiosk (910) is reconnected online or the server system (920) responds normally, the shooting kiosk can upload data stored in the local storage according to each link so that the user can download photos, etc. when accessed with the corresponding QR code.

[0120] Referring to FIG. 9b, a step of providing a user with content linked to interactive advertising content in which the user participated through communication between a server system (920) and a user terminal (930) is illustrated.

[0121] In step S921, the user terminal (930) can parse the identification code provided in step S911 of FIG. 9a and store the parsing result.

[0122] In step S922, the user terminal (930) can transmit the user ID and parsing result to the CMS server (922).

[0123] In step S923, the CMS server can verify the received user ID and parsing result and transmit the corresponding user information to the mobile server (924). In one embodiment of the present invention, the user information may include the user's shooting kiosk usage history, interactive advertising content provided to the user, the user's interactive advertising content participation results and rewards therefor, etc.

[0124] In steps S924 and S925, the mobile server (924) may request and receive resources for providing content linked to interactive advertising content in which the user participated, based on the user information received in step S923, from the storage server (923). In one embodiment of the present invention, the storage server (923) may receive and store the necessary resources in advance from the advertiser server.

[0125] At step S926, the mobile server (924) may provide content linked to the interactive advertising content in which the user participated to the user terminal (930) via the shooting kiosk (910). In one embodiment of the present invention, the linked content may be a screen that allows the user to check rewards based on the results of the user's participation in the interactive advertising content. In another embodiment of the present invention, the linked content may be advertising content identical to or similar to the interactive advertising content. In yet another embodiment of the present invention, the linked content may be a site that provides products and / or services related to the interactive advertising content.

[0126] FIG. 10 is a block diagram illustrating an exemplary hardware configuration in which the server system illustrated in FIG. 1 or each server included in the server system may be implemented according to one embodiment of the present invention.

[0127] As illustrated in FIG. 10, the server (1000) may include at least one processor (1010), memory (1020), peripheral interface (1030), power circuit (1040), and communication equipment (1050).

[0128] The memory (1020) may include, for example, high-speed random access memory, a magnetic disk, SRAM, DRAM, ROM, flash memory, or non-volatile memory. The memory (1020) may include software modules, instruction sets, or other various data required for the operation of the server (1000).

[0129] At this time, access to the memory (1010) from other components such as the processor (1010) or peripheral interface (1030) may be controlled by the processor (1010).

[0130] The peripheral interface (1030) may couple input and / or output peripherals of the server (1000) to the processor (1010) and memory (1020). The processor (1010) may execute software modules or instruction sets stored in the memory (1020) to perform various functions and process data for the server device (1000).

[0131] The power circuit (1040) may supply power to all or part of the components of the server device (1000). For example, the power circuit (1040) may include a power management system, one or more power sources such as batteries or alternating current (AC), a charging system, a power failure detection circuit, a power converter or inverter, a power status indicator, or any other components for power generation, management, and distribution.

[0132] The communication device (1050) may enable communication with other computing devices, such as worker devices and user devices, using at least one external port.

[0133] Alternatively, if desired, the communication equipment (1050) may include RF circuitry to enable communication with other computing devices by transmitting and receiving RF signals, also known as electromagnetic signals.

[0134] FIG. 10 is only one embodiment regarding the configuration of the server (1000), and the server (1000) may have a configuration or arrangement in which some of the components illustrated in FIG. 10 are omitted, additional components not illustrated in FIG. 10 are further provided, or two or more components are combined. Components that may be included in the server (1000) may be implemented as hardware, software, or a combination of both hardware and software, including one or more signal processing or application-specific integrated circuits.

[0135] The programs executed by the terminals and servers described in this disclosure may be implemented as hardware components, software components, and / or a combination of hardware components and software components. The programs may be executed by any system capable of executing computer-readable instructions.

[0136] Software may include a computer program, code, instructions, or a combination of one or more of these, and may configure a processing device to perform a desired operation or command the processing device, either independently or collectively. Software may be implemented as a computer program including instructions stored on a computer-readable storage medium. Examples of the computer-readable storage medium include magnetic storage media (e.g., read-only memory (ROM), random-access memory (RAM), floppy disks, hard disks, etc.) and optical reading media (e.g., CD-ROMs, digital versatile discs (DVDs)). The computer-readable storage medium may be distributed across network-connected computer systems so that the computer-readable code is stored and executed in a distributed manner. The medium may be readable by a computer, stored in a memory, and executed by a processor.

[0137] Computer-readable storage media may be provided in the form of non-transitory storage media. Here, "non-transitory" simply means that the storage medium does not contain signals and is tangible, but does not distinguish between whether data is stored semi-permanently or temporarily on the storage medium.

[0138] Additionally, a program according to embodiments of the present disclosure may be provided as a computer program product. The computer program may be traded as a product between a seller and a buyer. The computer program may include a software program and a computer-readable storage medium storing the software program. For example, the computer program may include a product in the form of a software program (e.g., a downloadable application) distributed electronically by a device manufacturer or through an electronic marketplace (e.g., Google Play Store, App Store). For electronic distribution, at least a portion of the software program may be stored on a storage medium or temporarily generated. In this case, the storage medium may be a storage medium of a manufacturer's server, an electronic marketplace server, or a relay server that temporarily stores the software program.

[0139] In a system comprising a server and a device, the computer program may include the storage medium of the server or the storage medium of the device. Alternatively, if a third device (e.g., a smartphone) is present and is communicatively connected to the server or the device, the computer program may include the storage medium of the third device. Alternatively, the computer program may include a software program itself that is transmitted from the server to the device or the third device, or from the third device to the device. In this case, one of the server, the device, and the third device may execute the computer program to perform the method according to the disclosed embodiments. Alternatively, two or more of the server, the device, and the third device may execute the computer program to perform the method according to the disclosed embodiments in a distributed manner. For example, a server may execute a computer program stored on the server and control a device communicatively connected to the server to perform the method according to the disclosed embodiments. As another example, a third device may execute a computer program and control a device communicatively connected to the third device to perform the method according to the disclosed embodiments. When the third device executes the computer program, the third device may download the computer program from the server and execute the downloaded computer program. Alternatively, the third device may execute a computer program provided in a pre-loaded state to perform the method according to the disclosed embodiments.

[0140] Although the embodiments described above have been described with limited examples and drawings, those skilled in the art will appreciate that various modifications and variations can be made based on the above description. For example, appropriate results can still be achieved even if the described techniques are performed in a different order than described, and / or components such as the described computer system or modules are combined or combined in a different manner than described, or are replaced or substituted with other components or equivalents.

[0141]

[0142] [Explanation of symbols]

[0143]

[0144] 110: Photo kiosk 120: Server system

[0145] 121: Kiosk Server 122: CMS Server

[0146] 123: Storage Server 124: Mobile Server

[0147] 125: Ad Server 130: Advertiser Server

[0148] 140: User terminal

Claims

1. A method for providing interactive advertising content at a shooting kiosk, Step of displaying a shooting guide screen that allows you to select a self-shooting mode; Step of taking a picture based on the selected self-portrait mode; A step of performing development of the above-mentioned photograph; Step for selecting interactive advertising content to be provided to users; A step of providing the selected interactive advertising content while performing the development of the photographed image; and Step of providing rewards and identification codes based on user participation in the provided interactive advertising content A method including:

2. In paragraph 1, A method, wherein the step of selecting the interactive advertising content includes the step of selecting the interactive advertising content based on user information including the user's gender, age, and usage history.

3. In paragraph 1, A method according to claim 1, wherein the step of selecting the interactive advertising content includes the step of selecting the interactive advertising content based on at least one of the region, area, location, time, whether or not a promotional event is taking place where the shooting kiosk is located, and the frame, shooting information, camera type, composition type, and background color information selected by the user within the shooting kiosk.

4. In paragraph 1, A method wherein the interactive advertising content includes at least one of a soccer game, a math problem solving game, a find-the-difference game, a celebrity popularity vote, and a timing game.

5. In paragraph 1, A method wherein the above identification code includes a URL link of a website providing linked content for the interactive advertising content.

6. In paragraph 1, A method wherein the above reward includes a special frame for taking pictures that can be used at the above shooting kiosk.

7. In paragraph 5, A method wherein the above reward includes points that can be used on a website providing the above linked content.

8. A non-transitory computer-readable recording medium recording a computer program for executing the method according to clauses 1 to 7.

9. As a shooting kiosk device for providing interactive advertising content, Display section; Interface section; filming department; Output section; and Including a control unit, The control unit includes a memory and one or more processors for executing a program loaded into the memory, The above program is, Instructions for displaying a shooting guide screen for selecting a self-shooting mode through the above display unit; Instructions for taking pictures based on the self-portrait mode selected through the above shooting unit; Instructions for performing printing of the photographed image through the above output unit; Instructions for selecting interactive advertising content to provide to the user; Instructions for providing the selected interactive advertising content through the display unit while performing development of the photographed image; A shooting kiosk device comprising instructions for providing rewards and identification codes based on user engagement with the provided interactive advertising content.

10. In paragraph 9, A shooting kiosk device that selects the interactive advertising content based on user information including the user's gender, age, and usage history.

11. In paragraph 9, A shooting kiosk device wherein the interactive advertising content includes at least one of a soccer game, a math problem solving game, a find the wrong person game, a celebrity popularity vote, and a timing game.

Images