Information pushing method and apparatus, and computer readable storage medium

Abstract

The present invention relates to the field of computer technology, and relates to an information pushing method and apparatus, and a computer readable storage medium. The information pushing method comprises: in response to a target matched with at least one target to be pushed existing in multimedia content to be published by a user, prompting the user to push in the multimedia content the at least one target to be pushed; and in response to the user determining to push the at least one target to be pushed, adding, into the multimedia content, push information of the at least one target to be pushed.

Description

Information push method, device and computer-readable storage medium

[0001] CROSS-REFERENCE TO RELATED APPLICATIONS

[0002] This application is based on the application with CN application number 202311678661.5 and application date December 8, 2023, and claims its priority. The disclosed content of the CN application is hereby introduced as a whole into this application. Technical Field

[0003] The present disclosure relates to the field of computer technology, and in particular to an information push method, an information push device, and a computer-readable storage medium. Background Art

[0004] Content consumption refers to the process by which users access and consume various digital content online. Digital content includes text, images, audio, video, games, and applications. This digital content can be disseminated and distributed through various channels, including online platforms, social media, and mobile applications. Users can access and consume this digital content through subscriptions, purchases, sharing, and commenting.

[0005] As the content consumption industry continues to evolve, short video platforms and other content consumption platforms have gradually developed, with a large number of active users producing and consuming massive amounts of original videos every day. Therefore, using content consumption platforms to push information has been widely used in various industries.

[0006] In related technologies, corresponding video content is produced according to the specified item to be pushed; and the item is pushed to the browsing user by publishing the video. Summary of the Invention

[0007] According to some embodiments of the present disclosure, an information push method is provided, including: in response to the presence of a target matching at least one target to be pushed in multimedia content to be published by a user, prompting the user to push at least one target to be pushed in the multimedia content; in response to the user determining to push at least one target to be pushed, adding push information of at least one target to be pushed in the multimedia content.

[0008] In some embodiments, prompting the user to push at least one to-be-pushed target in the multimedia content includes: displaying a prompt control for displaying prompt information of the at least one to-be-pushed target to be pushed in the multimedia content.

[0009] In some embodiments, the prompt control is used to display quantity information of at least one item to be pushed.

[0010] In some embodiments, displaying the prompt control includes: in response to the user not pushing a target in the multimedia content, displaying the prompt control in a specified style in the prompt page, where the specified style is different from a display style of other controls in the prompt page.

[0011] In some embodiments, prompting the user to push at least one target to be pushed in the multimedia content includes: displaying relevant information of the at least one target to be pushed in response to the user interacting with the prompt control.

[0012] In some embodiments, displaying relevant information of at least one item to be pushed includes: in response to the at least one item to be pushed including multiple items to be pushed, displaying relevant information of one of the multiple items to be pushed; in response to the user wanting to view other items to be pushed among the multiple items to be pushed, displaying relevant information of the other items to be pushed.

[0013] In some embodiments, multiple items to be pushed are sorted according to at least one of the degree of matching with the target and the quality of the items, and the relevant information of at least one item to be pushed is displayed, including: in response to the user interacting with the prompt control, according to the sorting, the relevant information of an item to be pushed is determined from the multiple items to be pushed and displayed; in response to the user wanting to view other items to be pushed among the multiple items to be pushed, the relevant information of the other items to be pushed is displayed in order according to the sorting.

[0014] In some embodiments, the push evaluation result of the multimedia content is greater than a threshold, and the push evaluation result is determined based on at least one of the degree of matching between at least one target to be pushed and the target, and the probability that the multimedia content encourages the browsing user to obtain at least one target to be pushed.

[0015] In some embodiments, the information push method further includes: in response to the user determining to push at least one target to be pushed, displaying an editing interface for the user to edit the pushed information.

[0016] In some embodiments, the push information is displayed in the multimedia content, and is used to display a related page of at least one target to be pushed in response to a selection operation of a user browsing the multimedia content.

[0017] In some embodiments, the information push method further includes: in response to the user intending to publish multimedia content, using a machine learning model to identify whether there is a target in the multimedia content that matches at least one target to be pushed.

[0018] In some embodiments, the at least one target to be pushed includes multiple targets to be pushed, and adding push information of at least one target to be pushed to the multimedia content includes: adding push information of the target to be pushed selected by the user from the multiple targets to be pushed to the multimedia content.

[0019] In some embodiments, the information push method further includes: displaying a setting control for the user to enable or disable a prompt for pushing at least one target to be pushed in the multimedia content.

[0020] According to other embodiments of the present disclosure, an information push device is provided, including: a prompting unit for prompting a user to push at least one target to be pushed in the multimedia content to be published by the user in response to the presence of a target matching at least one target to be pushed; and an adding unit for adding push information of at least one target to be pushed in the multimedia content in response to the user determining to push at least one target to be pushed.

[0021] In some embodiments, the prompt unit displays a prompt control for displaying prompt information of at least one item to be pushed in the multimedia content.

[0022] In some embodiments, the prompt control is used to display quantity information of at least one item to be pushed.

[0023] In some embodiments, in response to the user not pushing a target in the multimedia content, the prompt unit displays a prompt control in a specified style in the prompt page, where the specified style is different from a display style of other controls in the prompt page.

[0024] In some embodiments, the prompt unit displays relevant information of at least one item to be pushed in response to the user interacting with the prompt control.

[0025] In some embodiments, the prompt unit displays relevant information of one of the multiple items to be pushed in response to at least one item to be pushed including multiple items to be pushed; and displays relevant information of the other items to be pushed in response to the user wanting to view the other items to be pushed in the multiple items to be pushed.

[0026] In some embodiments, multiple items to be pushed are sorted according to at least one of the degree of matching with the target and the quality of the items. In response to the user's interactive operation on the prompt control, the prompt unit determines the relevant information of an item to be pushed from the multiple items to be pushed and displays it according to the sorting; in response to the user wanting to view other items to be pushed among the multiple items to be pushed, the relevant information of the other items to be pushed is displayed in order according to the sorting.

[0027] In some embodiments, the push evaluation result of the multimedia content is greater than a threshold, and the push evaluation result is determined based on at least one of the degree of matching between at least one target to be pushed and the target, and the probability that the multimedia content encourages the browsing user to obtain at least one target to be pushed.

[0028] In some embodiments, in response to the user determining to push at least one target to be pushed, the prompt unit displays an editing interface for the user to edit the pushed information.

[0029] In some embodiments, the push information is displayed in the multimedia content, and is used to display a related page of at least one target to be pushed in response to a selection operation of a user browsing the multimedia content.

[0030] In some embodiments, in response to the user intending to publish multimedia content, the prompt unit uses a machine learning model to identify whether there is a target in the multimedia content that matches at least one target to be pushed.

[0031] In some embodiments, the at least one target to be pushed includes multiple targets to be pushed, and the adding unit adds push information of the target to be pushed selected by the user from the multiple targets to be pushed to the multimedia content.

[0032] In some embodiments, the prompt unit displays a setting control for the user to turn on or off a prompt for pushing at least one to-be-pushed target in the multimedia content.

[0033] According to some further embodiments of the present disclosure, an information push device is provided, comprising: a memory; and a processor coupled to the memory, wherein the processor is configured to execute the information push method in any of the above embodiments based on instructions stored in the memory device.

[0034] According to some further embodiments of the present disclosure, a computer-readable storage medium is provided, on which a computer program is stored. When the program is executed by a processor, the information push method in any of the above embodiments is implemented.

[0035] According to some further embodiments of the present disclosure, a computer program product is provided, comprising instructions, which, when executed by a processor, enable the processor to execute the information push method in any one of the above embodiments. BRIEF DESCRIPTION OF THE DRAWINGS

[0036] The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments of the present disclosure and, together with the description, serve to explain the principles of the present disclosure.

[0037] The present disclosure can be more clearly understood from the following detailed description with reference to the accompanying drawings:

[0038] FIG1 is a flowchart showing some embodiments of the information push method disclosed herein;

[0039] FIG2 a shows a schematic diagram of some embodiments of a content editing page of the present disclosure;

[0040] 2b-2c are schematic diagrams showing some embodiments of the prompt page of the present disclosure;

[0041] 2d-2e are schematic diagrams showing some embodiments of the target selection page of the present disclosure;

[0042] FIG2 f is a schematic diagram showing some embodiments of the link setting page of the present disclosure;

[0043] FIG2g is a schematic diagram showing some embodiments of a confirmation pop-up window of the present disclosure;

[0044] FIG2h shows a schematic diagram of some embodiments of the editing page of the present disclosure;

[0045] FIG2i is a schematic diagram showing some other embodiments of the prompt page of the present disclosure;

[0046] FIG2j is a schematic diagram showing some embodiments of a multimedia content display page of the present disclosure;

[0047] FIG3 is a schematic diagram showing some embodiments of the information push method disclosed herein;

[0048] FIG4 shows a block diagram of some embodiments of the information push device disclosed herein;

[0049] FIG5 is a block diagram showing some other embodiments of the information push device disclosed herein;

[0050] FIG6 shows a block diagram of some further embodiments of the information pushing device disclosed herein. DETAILED DESCRIPTION

[0051] Various exemplary embodiments of the present disclosure will now be described in detail with reference to the accompanying drawings. It should be noted that unless otherwise specifically stated, the relative arrangement of components and steps, numerical expressions and numerical values ​​set forth in these embodiments do not limit the scope of the present disclosure.

[0052] At the same time, it should be understood that for the convenience of description, the sizes of the various parts shown in the drawings are not drawn according to the actual proportional relationship.

[0053] The following description of at least one exemplary embodiment is merely illustrative in nature and is in no way intended to limit the present disclosure, its application, or uses.

[0054] Technologies, methods, and equipment known to ordinary technicians in the relevant art may not be discussed in detail, but where appropriate, the technologies, methods, and equipment should be considered part of the specification.

[0055] In all examples shown and discussed herein, any specific values ​​should be interpreted as merely exemplary and not limiting. Therefore, other examples of the exemplary embodiments may have different values.

[0056] It should be noted that like reference numerals and letters refer to like items in the following figures, and therefore, once an item is defined in one figure, it need not be further discussed in subsequent figures.

[0057] The inventors of the present disclosure have discovered that the above-mentioned related technologies have the following problems: they cannot take advantage of the quantity of native multimedia content, resulting in a decrease in the efficiency of information push.

[0058] In view of this, the present disclosure proposes an information push technical solution that can improve the efficiency of information push.

[0059] As mentioned above, the association between multimedia content and the target to be recommended is mainly based on manual means. The provider of the goods or services or the initiator of the information promotion invites creators to make promotional videos for their goods or services; and adds relevant links to the goods or services in the promotional videos. Experimental tests have shown that there are a large number of published UGC (User Generated Content) that can be matched with at least one item or service to be recommended. These published UGCs are not specially created for these items or services to be recommended, that is, they are not information push content, but they have huge potential for information push. However, the above push method does not associate these UGCs with the items or services to be recommended, so that browsing users can obtain these items or services, resulting in a decrease in the efficiency of information push.

[0060] In response to the above technical problem, the technical solution disclosed in the present invention can automatically identify fresh and creative UGC content that matches the target to be recommended, and mount anchor points for obtaining the target to be recommended in these UGC contents to expand the supply of carriers for pushing information, thereby improving the efficiency of information push.

[0061] Viewers often express interest in items featured in non-information push videos. These videos lack item anchors and links, forcing them to take screenshots and search for items on other platforms. This cumbersome process leads to low information push efficiency. Therefore, a more streamlined solution is needed for users, allowing them to express their interest in acquiring items and complete acquisition when they become interested, thereby improving information push efficiency.

[0062] Furthermore, browsing user interaction data for non-information push videos often reflects user interests. Leveraging this interaction data can help more accurately recommend information push videos to new users, increasing their chances of acquiring items and helping them quickly overcome cold starts.

[0063] In the context of item recommendations, the cold start of new users (those who have never purchased items) is limited by insufficient user-side information and low accuracy, which has always been a challenge for information push. For these users, their behavioral data becomes even more important because their behavior can better reflect their true interests.

[0064] Based on this, it is necessary to explore users' behavioral preferences for multimedia content, and then understand their interest in items through their feedback on the content. The frequency of multimedia content is huge, and it is particularly important to identify the content that reflects user intent.

[0065] Mid- and long-tail creators of multimedia content contribute a large amount of VV (Video Views). How to increase the probability of these creators publishing multimedia content and continuously incentivize them to publish content that can promote products or services is a key technical issue.

[0066] The factors that hinder these creators from publishing content include the following: There are many prerequisites for publishing content, and the process of selecting and sampling recommended items is required before publishing content, which limits the overall scale of content submission and the efficiency of conversion paths. The pre-selection and sampling scenarios are disconnected from the publishing scenarios, and creators do not know that they need to submit content after selecting products, or forget to submit content after leaving the selection scenario. There is a weak awareness of information push, especially among new creators, who may not consciously or forget to add push information when publishing, resulting in the videos they produce failing to convert into information push content. The cost of obtaining additional content and samples is high, requiring additional time and energy for content creation, as well as the need to obtain samples. The negative impact is mainly concentrated on the strong information push intention of the published content.

[0067] In response to the above technical problems, the present disclosure can respond to users' contributions to the publisher of a multimedia content publishing platform, automatically recommend matching items based on video content, and prompt users to add push information to the video to increase the scale of information push content, thereby improving the efficiency of information push.

[0068] In this way, it is possible to automatically identify multimedia content that matches the target to be recommended, complete product selection and publication on the publishing page, without scene switching and additional content production costs, thereby shortening the multimedia content submission cycle; through automatic recommendation, it helps non-mature authors to reduce product selection costs and improve the publishing activity of recommended content; information push videos with strong information push intentions are likely to cause disgust among browsing users, and non-information push videos with added push information have weak information push intentions, which can improve information push efficiency.

[0069] For example, the technical solution of the present disclosure can be implemented through the embodiments of Ouxiamen.

[0070] FIG1 shows a flow chart of some embodiments of the information push method disclosed herein.

[0071] As shown in FIG1 , in step 110 , in response to the presence of a target matching at least one target to be pushed in the multimedia content to be published by the user, the user is prompted to push at least one target to be pushed in the multimedia content.

[0072] For example, multimedia content may include video, images, text, audio, etc. Targets in multimedia content include items appearing in the multimedia content, plots in the multimedia content, etc. Targets to be pushed include items to be pushed, services to be pushed, etc.

[0073] In some embodiments, in response to a user intending to publish multimedia content, a machine learning model (e.g., an object recognition model capable of object recognition) is used to identify whether there is an object in the multimedia content that matches at least one object to be pushed. For example, the object recognition model is invoked by a backend service to match appropriate items to a video uploaded by the user.

[0074] For example, the conditions for triggering the call of the target recognition model include: the user clicks the trigger control (such as the "Next" control) on the content editing page; the user has the information push permission authorized by the target provider; and no push information of the target to be pushed has been added to the current multimedia content.

[0075] For example, the objects to be recommended include handbags, skirts, and small sizes, etc. The configuration of the content editing page can be implemented through the embodiment in FIG2a.

[0076] FIG. 2 a shows a schematic diagram of some embodiments of a content editing page of the present disclosure.

[0077] As shown in Figure 2a, in response to a user uploading a video to be published on the content editing page, the object recognition model is invoked to identify objects that match the target for recommendation, including handbag 21a, skirt 22a, and guitar 23a. The handbag and handbag 21a, and the skirt and skirt 22a belong to the same category of items, and the trumpet and guitar 23a are similar items (both musical instruments).

[0078] For example, in response to the user clicking a "next" control on the content editing page, prompt information of items to be pushed may be displayed.

[0079] In some embodiments, a prompt control is displayed to display prompt information of at least one item to be pushed in the multimedia content. For example, the prompt control is used to display quantity information of the at least one item to be pushed.

[0080] In some embodiments, the push evaluation result of the multimedia content is greater than a threshold, and the push evaluation result is determined based on at least one of a degree of match between at least one target to be pushed and a target, and a probability that the multimedia content encourages the browsing user to obtain the at least one target to be pushed. For example, the push evaluation result can be calculated using a machine learning model or a mathematical model.

[0081] For example, the higher the degree of matching between the target to be pushed and the target, the higher the value of the push evaluation result; the higher the probability that the multimedia content encourages the browsing user to obtain at least one target to be pushed, the higher the value of the push evaluation result.

[0082] For example, the probability that multimedia content encourages browsing users to obtain at least one target to be pushed can be determined based on the information push intention of the multimedia content (positive correlation), the quality of the multimedia content (positive correlation), etc.

[0083] For example, the conditions for triggering the display of the prompt control include: the user has the information push permission authorized by the target provider; the target provider can currently provide the target to be recommended (such as the inventory quantity of the item is greater than or equal to 1); the push evaluation result is greater than a threshold.

[0084] For example, through the embodiment in FIG. 2 b , prompt information of the target to be pushed may be displayed in the first prompt page.

[0085] 2b-2c are schematic diagrams illustrating some embodiments of the prompt page of the present disclosure.

[0086] As shown in Figure 2b, in response to the user clicking the "Next" control on the content editing page, a prompt page may be displayed. The first prompt page may include a video description editing area for editing the video description information. In the video description editing area, the user may also click the "Select Cover" control to upload a video cover, and a thumbnail of the cover will be displayed in the "Select Cover" control.

[0087] The prompt control 21b may be displayed on the first prompt page. For example, the prompt control 21b may display the number of matched items to be recommended.

[0088] In some embodiments, displaying a prompt control includes: in response to the user not having pushed a target in the multimedia content, displaying a prompt control in a specified style on a first prompt page, wherein the specified style is different from the display style of other controls on the prompt page. For example, a prompt control 22b may be displayed to prompt the user to add push information for the first time; or the prompt control 21b may be changed to a fill color different from that of other controls on the prompt page to prompt the user to add push information for the first time.

[0089] In some embodiments, in response to a user interacting with a prompt control, relevant information about at least one item to be pushed is displayed. For example, before entering the relevant information display page, a second prompt page can be entered first, and then the relevant information is displayed by interacting with the second prompt page.

[0090] For example, by clicking the "Add Link 3 Item Recommendations" control on the first prompt page, you can enter the second prompt page in Figure 2c. The second prompt page not only includes controls for adding recommended information, but also controls for adding other links, thereby improving the quality of multimedia content.

[0091] As shown in Figure 2c, the second prompt page 21c can be displayed on the first prompt page. When the second prompt page 21c is displayed, the style of the first prompt page can be changed to highlight the second prompt page 21c, such as reducing the brightness of the first prompt page.

[0092] In addition to displaying the "3 item recommendations" control for adding item recommendation information, the second prompt page 21c can also include controls for adding other links such as "movies", "games", and "locations" for users to choose from, thereby improving the quality of multimedia content.

[0093] For example, in response to the user's selection operation on the "3 item recommendations" control, relevant information of at least one item to be pushed is displayed.

[0094] In some embodiments, in response to at least one item to be pushed including multiple items to be pushed, relevant information of one of the multiple items to be pushed is displayed; in response to the user wanting to view other items to be pushed among the multiple items to be pushed, relevant information of the other items to be pushed is displayed.

[0095] In some embodiments, the relevant information of the target to be pushed can be displayed in the target selection page. For example, the entrance to the target selection page can also be set at the top of the prompt page (such as below the page title, etc.).

[0096] For example, through the embodiments in Figures 2d-2h, relevant information of the target to be pushed can be displayed in the target selection page.

[0097] 2d-2e are schematic diagrams illustrating some embodiments of a target selection page of the present disclosure.

[0098] As shown in FIG2d , the target selection page displays only relevant information of one target to be recommended by default, including the target's image, name, attributes, etc. For example, only relevant information of a handbag is displayed by default.

[0099] As shown in FIG2e , in response to the user clicking the “see remaining 2 items” control, relevant information about the skirt and the small size is displayed in a list.

[0100] For example, in response to the user clicking on the area where the relevant information of the item is located, the user is redirected to the detail page of the item. A link to the detail page of the item may also be added to the current multimedia content.

[0101] In some embodiments, the number of items a user can add can be determined based on user permissions. For example, a user can only add one item. After the user clicks the add control for a bag, the control changes to the added state, and the add controls for other items change to the disabled state (a prompt message "Only one item can be added, please deselect first" may be displayed). In response to the user clicking the add control, the added state of the add control is canceled, and the disabled state of the other add controls is canceled.

[0102] In some embodiments, the plurality of items to be pushed are sorted according to at least one of a degree of matching with a target and item quality. In response to a user interacting with a prompt control, relevant information of one of the plurality of items to be pushed is determined and displayed based on the sorting; in response to the user wanting to view other items in the plurality of items to be pushed, relevant information of the other items to be pushed is displayed in order based on the sorting.

[0103] An "add more items" control may also be displayed in the target selection page; in response to the user selecting the "add more items" control, other items that can be added to the current multimedia content are displayed.

[0104] For example, as mentioned above, the handbag and handbag 21a have the same item type and attributes, resulting in the highest degree of match. The skirt and skirt 22a have the same item type but different attributes (e.g., different styles), resulting in the second highest degree of match. The trumpet and guitar 23a are both musical instruments but different types, resulting in the lowest degree of match. In this case, by default, only the information related to the handbag is displayed, and the information related to the skirt and trumpet is temporarily hidden.

[0105] In this way, the information with the highest push success rate can be highlighted, and whether to display other information can be determined based on the user's intention, thereby improving the efficiency of information push.

[0106] As shown in FIG. 2 d , a setting control 22 d may be displayed for the user to enable or disable a prompt for pushing at least one target to be pushed in the multimedia content, such as “disable item recommendation”.

[0107] For example, in response to the user not having pushed a target in the multimedia content, a settings control 22d is displayed in a specified style that is different from the display style of other controls on the prompt page. For example, a user who has added push information for the first time can be prompted to turn off the recommendation through bubble text 23d; or the fill color of the settings control 22d can be changed to a color different from that of other controls on the prompt page.

[0108] In response to the user clicking on the settings control 22d, a link settings page may be displayed.

[0109] FIG2 f shows a schematic diagram of some embodiments of the link setting page of the present disclosure.

[0110] As shown in FIG2f , the link settings page includes controls for turning recommendations off or on.

[0111] In some embodiments, after the user clicks the "add" control in the target selection page, it is confirmed that the push information of the corresponding target to be recommended is added to the current multimedia content.

[0112] FIG2g shows a schematic diagram of some embodiments of the confirmation pop-up window of the present disclosure.

[0113] As shown in Figure 2g, you can also click the "Add" control on the target selection page to display a confirmation pop-up window. In the confirmation pop-up window, click the "Add" control again to confirm the addition of the push information and enter the anchor editing page. This can reduce the probability of incorrect operation and thus improve the efficiency of information push.

[0114] After confirming to add the push information of the target to be pushed, you can continue to push the information through step 120 in Figure 1.

[0115] In step 120 , in response to the user determining to push at least one target to be pushed, push information of the at least one target to be pushed is added to the multimedia content.

[0116] In the above embodiment, the target to be pushed is used to match the original multimedia content that the user intends to publish, and push information is added to the matched original multimedia content. In this way, the quantity advantage of the original multimedia content can be utilized to improve the efficiency of information push.

[0117] In some embodiments, in response to the user determining to push at least one target to be pushed, an editing interface is displayed for the user to edit the push information. For example, the push information can be edited through the embodiment shown in FIG2h.

[0118] FIG2h shows a schematic diagram of some embodiments of the editing page of the present disclosure.

[0119] As shown in Figure 2h, the push information can be edited in the information editing area of ​​the editing page. For example, the name, attributes, and recommendation words of the recommended item can be added here.

[0120] For example, in response to the user clicking the "add" control in the edit page, the prompt page is jumped to, and the prompt of the added target to be recommended is displayed on the prompt page. For example, the prompt of the added target to be recommended can be displayed by the embodiment in Figure 2i.

[0121] FIG. 2i shows schematic diagrams of other embodiments of the prompt page of the present disclosure.

[0122] As shown in FIG2i , in response to the user clicking the “add” control in the editing page, the page jumps to the prompt page, and the prompt page displays a prompt of the added target to be recommended, such as “handbag”, near the “add link” control.

[0123] For example, in response to the user clicking a "publish" control, the multimedia content with the push information added thereto is published.

[0124] In some embodiments, the at least one target to be pushed includes multiple targets to be pushed. Push information of the target to be pushed selected by the user from the multiple targets to be pushed is added to the multimedia content. For example, the multimedia content can be displayed through the embodiment of Figure 2j.

[0125] FIG2j is a schematic diagram showing some embodiments of a multimedia content display page of the present disclosure.

[0126] As shown in FIG2j, the relevant information of the added recommended object is displayed in the multimedia content. For example, the name of the recommended object "handbag" can be displayed on the screen, and its related attributes can also be displayed; a shopping cart icon can also be displayed to prompt the user to click to obtain the handbag.

[0127] In some embodiments, the push information is displayed in the multimedia content, and is used to display a related page of at least one target to be pushed in response to a selection operation of a user browsing the multimedia content.

[0128] For example, in response to the user clicking on a "handbag" control or a shopping cart icon, the page jumps to the item details page of the handbag so that the user can obtain the handbag.

[0129] In some embodiments, the embodiment of FIG. 3 may be used to determine whether to trigger a prompt for the user to push a target in the multimedia content.

[0130] FIG3 is a schematic diagram showing some embodiments of the information push method disclosed herein.

[0131] As shown in Figure 3, user groups can be pre-set. Only when a user 32 belonging to the user group intends to publish multimedia content will this user be prompted to make a recommendation; for a user 31 not belonging to the user group, this user will not be prompted to make a recommendation. For an immature user 321 in the group (e.g., with fewer followers than a threshold, or with fewer published content than a threshold, etc.), if the current multimedia content 321a has the potential to inspire browsing users, the user will be prompted to make a recommendation; if the current multimedia content 321b does not have the potential to inspire browsing users, the user will not be prompted to make a recommendation. Potential can be determined using a machine learning model or a mathematical model based on factors such as the content quality of the current multimedia content.

[0132] For mature users 322 in the group (e.g., those with a follower count greater than or equal to a threshold, or a published content count greater than or equal to a threshold), if the push intent of the current multimedia content 322a is weaker than the threshold, a user is prompted to recommend it. If the push intent of the current multimedia content 322b is not weaker than the threshold, no user is prompted to recommend it. Push intent can be determined based on the content of the current multimedia content using a machine learning model or a mathematical model.

[0133] In this way, multimedia content suitable for information push can be screened out to trigger corresponding prompts to users, thereby improving the efficiency of information push.

[0134] FIG4 shows a block diagram of some embodiments of the information push device disclosed herein.

[0135] As shown in Figure 4, the information push device 4 includes: a prompt unit 41, which is used to prompt the user to push at least one target to be pushed in the multimedia content in response to the presence of a target matching at least one target to be pushed in the multimedia content to be published by the user; an adding unit 42, which is used to add push information of at least one target to be pushed in the multimedia content in response to the user's determination to push at least one target to be pushed.

[0136] In some embodiments, the prompt unit 41 displays a prompt control for displaying prompt information of at least one item to be pushed in the multimedia content.

[0137] In some embodiments, the prompt control is used to display quantity information of at least one item to be pushed.

[0138] In some embodiments, in response to the user not pushing a target in the multimedia content, the prompt unit 41 displays a prompt control in a specified style in the prompt page, where the specified style is different from the display style of other controls in the prompt page.

[0139] In some embodiments, the prompt unit 41 displays relevant information of at least one item to be pushed in response to the user's interactive operation on the prompt control.

[0140] In some embodiments, the prompt unit 41 displays relevant information of one of the multiple items to be pushed in response to at least one item to be pushed including multiple items to be pushed; and displays relevant information of the other items to be pushed in response to the user wanting to view the other items to be pushed in the multiple items to be pushed.

[0141] In some embodiments, multiple items to be pushed are sorted according to at least one of the degree of matching with the target and the quality of the items. In response to the user's interactive operation on the prompt control, the prompt unit determines the relevant information of an item to be pushed from the multiple items to be pushed and displays it according to the sorting; in response to the user wanting to view other items to be pushed among the multiple items to be pushed, the relevant information of the other items to be pushed is displayed in order according to the sorting.

[0142] In some embodiments, the push evaluation result of the multimedia content is greater than a threshold, and the push evaluation result is determined based on at least one of the degree of matching between at least one target to be pushed and the target, and the probability that the multimedia content encourages the browsing user to obtain at least one target to be pushed.

[0143] In some embodiments, in response to the user determining to push at least one target to be pushed, the prompt unit 41 displays an editing interface for the user to edit the pushed information.

[0144] In some embodiments, the push information is displayed in the multimedia content, and is used to display a related page of at least one target to be pushed in response to a selection operation of a user browsing the multimedia content.

[0145] In some embodiments, in response to the user intending to publish multimedia content, the prompt unit 41 uses a machine learning model to identify whether there is a target in the multimedia content that matches at least one target to be pushed.

[0146] In some embodiments, the at least one target to be pushed includes multiple targets to be pushed, and the adding unit 42 adds push information of the target to be pushed selected by the user from the multiple targets to be pushed to the multimedia content.

[0147] In some embodiments, the prompt unit 41 displays a setting control for the user to turn on or off a prompt for pushing at least one to-be-pushed target in the multimedia content.

[0148] FIG5 shows a block diagram of some other embodiments of the information pushing device disclosed herein.

[0149] As shown in FIG5 , the information push device 5 of this embodiment includes: a memory 51 and a processor 52 coupled to the memory 51 , and the processor 52 is configured to execute the information push method in any embodiment of the present disclosure based on instructions stored in the memory 51 .

[0150] The memory 51 may include, for example, a system memory, a fixed non-volatile storage medium, etc. The system memory may store, for example, an operating system, application programs, a boot loader, a database, and other programs.

[0151] FIG6 shows a block diagram of some further embodiments of the information pushing device disclosed herein.

[0152] As shown in FIG6 , the information push device 6 of this embodiment includes: a memory 610 and a processor 620 coupled to the memory 610 . The processor 620 is configured to execute the information push method of any of the aforementioned embodiments based on instructions stored in the memory 610 .

[0153] The memory 610 may include, for example, a system memory, a fixed non-volatile storage medium, etc. The system memory may store, for example, an operating system, application programs, a boot loader, and other programs.

[0154] The information push device 6 may further include an input / output interface 630, a network interface 640, a storage interface 650, and the like. These interfaces 630, 640, 650, as well as the memory 610 and the processor 620, may be connected, for example, via a bus 660. The input / output interface 630 provides a connection interface for input / output devices such as a display, mouse, keyboard, touch screen, microphone, and speakers. The network interface 640 provides a connection interface for various networked devices. The storage interface 650 provides a connection interface for external storage devices such as SD cards and USB flash drives.

[0155] Those skilled in the art will appreciate that embodiments of the present disclosure may be provided as methods, systems, or computer program products. Thus, the present disclosure may take the form of an entirely hardware embodiment, an entirely software embodiment, or an embodiment combining software and hardware. Furthermore, the present disclosure may take the form of a computer program product implemented on one or more computer-usable non-transitory storage media, including but not limited to magnetic disk storage, CD-ROMs, optical storage, and the like, containing computer-usable program code.

[0156] The information push method, information push device, and computer-readable storage medium according to the present disclosure have been described in detail. To avoid obscuring the concepts of the present disclosure, some details known in the art have been omitted. Based on the above description, those skilled in the art will fully understand how to implement the technical solutions disclosed herein.

[0157] The methods and systems of the present disclosure may be implemented in many ways. For example, the methods and systems of the present disclosure may be implemented by software, hardware, firmware, or any combination of software, hardware, and firmware. The above order of steps for the method is for illustration only, and the steps of the method of the present disclosure are not limited to the order specifically described above unless otherwise specified. In addition, in some embodiments, the present disclosure may also be implemented as programs recorded in a recording medium, which include machine-readable instructions for implementing the methods according to the present disclosure. Therefore, the present disclosure also covers recording media that store programs for executing the methods according to the present disclosure.

[0158] Although some specific embodiments of the present disclosure have been described in detail by way of examples, those skilled in the art will appreciate that the above examples are for illustrative purposes only and are not intended to limit the scope of the present disclosure. Those skilled in the art will appreciate that modifications may be made to the above embodiments without departing from the scope and spirit of the present disclosure. The scope of the present disclosure is defined by the appended claims.

Claims

1. An information push method, comprising: In response to the presence of a target matching at least one target to be pushed in the multimedia content to be published by the user, prompting the user to push the at least one target to be pushed in the multimedia content; In response to the user determining to push the at least one target to be pushed, push information of the at least one target to be pushed is added to the multimedia content.

2. The information push method according to claim 1, wherein: The prompting the user to push the at least one target to be pushed in the multimedia content includes: The display prompt control is used to display prompt information of the at least one item to be pushed in the multimedia content.

3. The information push method according to claim 2, wherein: The prompt control is used to display the quantity information of the at least one item to be pushed.

4. The information push method according to claim 2 or 3, wherein: The display prompt control includes: In response to the user not having pushed a target in the multimedia content, the prompt control is displayed in a specified style in the prompt page, and the specified style is different from a display style of other controls in the prompt page.

5. The information push method according to any one of claims 2 to 4, wherein: The prompting the user to push the at least one target to be pushed in the multimedia content includes: In response to the user performing an interactive operation on the prompt control, relevant information of the at least one item to be pushed is displayed.

6. The information push method according to claim 5, wherein: The displaying of the relevant information of the at least one item to be pushed includes: In response to the at least one object to be pushed including a plurality of objects to be pushed, displaying relevant information of one of the plurality of objects to be pushed; In response to the user wanting to view other items to be pushed among the multiple items to be pushed, relevant information of the other items to be pushed is displayed.

7. The information push method according to claim 6, wherein: The multiple items to be pushed are sorted according to at least one of the degree of matching with the target and the quality of the items. The displaying of the relevant information of the at least one item to be pushed includes: In response to the user performing an interactive operation on the prompt control, determining, according to the sorting, relevant information of an item to be pushed from the multiple items to be pushed and displaying it; In response to the user wanting to view other items to be pushed among the multiple items to be pushed, relevant information of the other items to be pushed is displayed in order according to the sorting.

8. The information push method according to any one of claims 1 to 7, wherein: The push evaluation result of the multimedia content is greater than a threshold, and the push evaluation result is determined based on at least one of a matching degree between the at least one target to be pushed and the target, and a probability that the multimedia content encourages a browsing user to obtain the at least one target to be pushed.

9. The information push method according to any one of claims 1 to 8, further comprising: In response to the user determining to push the at least one target to be pushed, an editing interface is displayed for the user to edit the push information.

10. The information push method according to any one of claims 1 to 9, wherein: The push information is displayed in the multimedia content, and is used to display a related page of the at least one to-be-pushed target in response to a selection operation of a user browsing the multimedia content.

11. The information push method according to any one of claims 1 to 10, further comprising: In response to the user intending to publish the multimedia content, a machine learning model is used to identify whether there is a target in the multimedia content that matches the at least one target to be pushed.

12. The information push method according to any one of claims 1 to 11, wherein: The at least one target to be pushed includes multiple targets to be pushed, The adding the push information of the at least one to-be-pushed target in the multimedia content comprises: The push information of the target to be pushed selected by the user from the multiple targets to be pushed is added to the multimedia content.

13. The information push method according to any one of claims 1 to 12, further comprising: A setting control is displayed, for the user to enable or disable a prompt for pushing the at least one target to be pushed in the multimedia content.

14. An information push device, comprising: a prompting unit, configured to prompt the user to push the at least one target to be pushed in the multimedia content to be published by the user in response to the presence of a target matching the at least one target to be pushed in the multimedia content; The adding unit is configured to add push information of the at least one target to be pushed to the multimedia content in response to the user determining to push the at least one target to be pushed.

15. An information push device, comprising: Memory; and A processor coupled to the memory, wherein the processor is configured to execute the information push method according to any one of claims 1 to 13 based on instructions stored in the memory.

16. A computer-readable storage medium having a computer program stored thereon, wherein when the program is executed by a processor, the information push method according to any one of claims 1 to 13 is implemented.

17. A computer program product, comprising instructions, which, when executed by a processor, enable the processor to execute the information pushing method according to any one of claims 1-13.

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