Method, electronic device, and recording medium for providing membership benefits

Abstract

A method for providing membership benefits on an e-commerce platform according to various embodiments of the present disclosure may comprise the steps of: determining whether a user connected to the e-commerce platform is subscribed for membership; in response to determining that the user is not subscribed for membership, determining whether to provide, to the user, a first membership benefit to be provided for a first period of time on the basis of information about the user; starting to provide the determined first membership benefit to the user; in response to determining that the user has not used the first membership benefit during the first period of time, determining a second membership benefit to be provided to the user during a second period of time; and starting to provide the second membership benefit to the user during the second period of time.

Description

Methods of providing membership benefits, electronic devices and recording media

[0001] The present disclosure relates to a method, an electronic device and a recording medium for providing membership benefits.

[0002] With the development of online commerce, markets incorporating the subscription economy ecosystem are expanding. Paid service memberships for a set period of time are becoming available in various fields, including online shopping, video viewing, and music listening. Paid service memberships can be membership-based services where users pay a set fee and receive differentiated services compared to non-members. Therefore, users who subscribe to paid service memberships can enjoy various benefits compared to non-members.

[0003] E-commerce platforms that operate paid service membership programs can use a variety of methods to attract new users to sign up for paid service membership programs.

[0004] According to various embodiments of the present disclosure, a technical challenge is to provide membership benefits to users who have not subscribed to a paid service membership for a certain period of time, allowing them to experience the benefits without obligation.

[0005] According to various embodiments of the present disclosure, a technical problem is to first provide membership benefits to a user for a first period of time, and then secondarily provide membership benefits for a second period of time based on user log data for the first period.

[0006] According to various embodiments of the present disclosure, a technical challenge is to provide different membership benefits to each user for a certain period of time.

[0007] According to various embodiments of the present disclosure, a technical problem is to display a notification message on a screen informing a user that membership benefits are provided for a certain period of time.

[0008] According to various embodiments of the present disclosure, a technical problem is to display the remaining time of a first period and the remaining time of a second period on a screen.

[0009] A method for providing membership benefits of an e-commerce platform, performed by an electronic device according to one embodiment, may include: determining whether a user connected to the e-commerce platform has signed up for membership; in response to determining that the user has not signed up for membership, determining whether to provide the user with a first membership benefit provided for a first period based on information of the user; in response to determining that the first membership benefit is to be provided to the user, starting to provide the determined first membership benefit to the user and transmitting a first notification to the user's terminal; determining whether the user has used the first membership benefit during the first period; in response to determining that the user has used the first membership benefit during the first period, terminating provision of the first membership benefit; in response to determining that the user has not used the first membership benefit during the first period, determining a second membership benefit provided to the user during a second period; and starting to provide the second membership benefit to the user during the second period and transmitting a second notification to the user's terminal.

[0010] The step of determining whether to provide the first membership benefit according to one embodiment may include a step of determining to provide the first membership benefit to the user if the amount of products purchased by the user through the e-commerce platform during a first period of time is below a certain standard, based on the user's log data.

[0011] According to one embodiment, the first notification may include a display message of a first membership benefit displayed a certain number of times during a first period on the screen of the terminal and a notification message of the remaining period of the first period displayed continuously during the first period.

[0012] According to one embodiment, the remaining period notification message of the first period may be continuously displayed at the top of the screen while the e-commerce platform is displayed on the screen.

[0013] A remaining period notification message of a first period according to one embodiment may include information indicating the remaining period of the first period in the form of a remaining number of days when the remaining period of the first period is greater than or equal to a second predetermined period, and may include information indicating the remaining period of the first period in the form of a remaining time when the remaining period of the first period is less than or equal to a second predetermined period.

[0014] According to one embodiment, the first notification further includes a message promoting the use of the first membership benefit displayed on the screen of the terminal at regular time intervals during a first period, wherein the regular time intervals may be determined based on the remaining period of the first period.

[0015] In one embodiment, the first membership benefit is provided during the first period regardless of whether the user uses the first membership benefit during the first period, and the method may further include a step of terminating the provision of the second membership benefit prior to the expiration of the second period in response to the user using the second membership benefit during the second period.

[0016] The method according to one embodiment may further include the step of sending a membership subscription invitation message to the user.

[0017] According to one embodiment, the first membership benefit may include at least some of product discounts, free product shipping, shipping fee discounts, expedited product shipping, free product returns, free shipping of products purchased overseas, accrual of a certain percentage of the product purchase amount, free provision of content streaming services, or food delivery platform benefits.

[0018] The method may further include a step of determining a first membership benefit provided to the user for a first period based on at least one of the user's log data or the access path of the e-commerce platform according to one embodiment.

[0019] The step of determining the first membership benefit according to one embodiment may include a step of including at least some of a product discount, free shipping, shipping fee discount, expedited shipping of the product, free return, or a certain percentage of the product purchase amount as the first membership benefit, if the access path of the e-commerce platform is a path accessed from a search results page of a specific product.

[0020] The step of determining the first membership benefit according to one embodiment may include a step of including at least one of a product discount for a specific product, free shipping, a shipping fee discount, expedited shipping, free returns, or a certain percentage of the product purchase amount as a point of credit in the first membership benefit, if the access path of the e-commerce platform is a path accessed through an online advertisement for a specific product.

[0021] The step of determining the first membership benefit according to one embodiment may include a step of including at least one of a product discount for a specific product, free shipping, a shipping fee discount, expedited shipping, free returns, or a certain percentage of the product purchase amount as the first membership benefit, if the access path of the e-commerce platform is a path accessed via a product link for a specific product.

[0022] The step of determining the first membership benefit according to one embodiment may include a step of including free shipping of overseas purchase products in the first membership benefit when the access path of the e-commerce platform is a path accessed through a search result for overseas purchase products, an online advertisement, or a product link.

[0023] The step of determining the first membership benefit according to one embodiment may include the step of determining the user's interest item based on the user's log data; if the user's interest item is a content streaming service, the step of including free provision of the content streaming service in the first membership benefit; and if the user's interest item is food delivery, the step of including a food delivery platform benefit in the first membership benefit.

[0024] The step of determining the second membership benefit according to one embodiment may include the step of determining the second membership benefit provided to the user during the second period based on at least one of the user's log data prior to the first period or the user's log data during the first period.

[0025] The second membership benefits according to one embodiment may be different from the first membership benefits.

[0026] According to another embodiment, an electronic device includes a processor; and a memory storing instructions configured to be executed by the processor, wherein the processor determines whether a user connected to an e-commerce platform has subscribed to membership, and in response to determining that the user has not subscribed to membership, determines whether to provide a first membership benefit provided to the user for a first period based on information of the user, and in response to determining that the first membership benefit is provided to the user, starts providing the determined first membership benefit to the user and transmits a first notification to the user's terminal, determines whether the user has used the first membership benefit during the first period, and in response to determining that the user has used the first membership benefit during the first period, terminates providing the first membership benefit, and in response to determining that the user has not used the first membership benefit during the first period, determines a second membership benefit provided to the user for a second period, and starts providing the second membership benefit to the user for the second period, and transmits a second notification to the user's terminal.

[0027] In another embodiment, a non-transitory computer-readable recording medium having recorded thereon a computer program to be executed by a processor, the computer program is configured to cause the processor to perform the following operations, wherein the operations may include: determining whether a user connected to an e-commerce platform has signed up for membership; determining, in response to determining that the user has not signed up for membership, whether to provide the user with a first membership benefit provided for a first period based on information of the user; starting to provide the determined first membership benefit to the user and transmitting a first notification to the user's terminal in response to determining that the user has used the first membership benefit during the first period; terminating the provision of the first membership benefit during the first period in response to determining that the user has used the first membership benefit during the first period; determining, in response to determining that the user has not used the first membership benefit during the first period, a second membership benefit provided to the user during a second period; and starting to provide the second membership benefit to the user during the second period and transmitting a second notification to the user's terminal.

[0028] According to various embodiments of the present disclosure, there is an effect of providing membership benefits to users who have not subscribed to paid service membership for a certain period of time, allowing them to experience the benefits without obligation.

[0029] According to various embodiments of the present disclosure, there is an effect of first providing membership benefits to a user for a first period of time, and then secondarily providing membership benefits for a second period of time based on user log data for the first period of time.

[0030] According to various embodiments of the present disclosure, there is an effect of providing different membership benefits to each user for a certain period of time.

[0031] According to various embodiments of the present disclosure, there is an effect of displaying a notification message on the screen informing the user that membership benefits are provided for a certain period of time.

[0032] According to various embodiments of the present disclosure, there is an effect of displaying the remaining time of the first period and the remaining time of the second period on the screen.

[0033] FIG. 1 is a diagram illustrating a system for providing membership benefits according to various embodiments of the present disclosure.

[0034] FIG. 2 is a block diagram illustrating an electronic device according to various embodiments of the present disclosure.

[0035] FIG. 3 is a diagram illustrating a display message of a first membership benefit according to various embodiments of the present disclosure.

[0036] FIG. 4 is a diagram illustrating a remaining period notification message of a first period provided to a user according to various embodiments of the present disclosure.

[0037] FIG. 5 is a diagram illustrating a first membership benefit provided to a user in various embodiments of the present disclosure.

[0038] FIG. 6 is a diagram illustrating a display message of a second membership benefit according to various embodiments of the present disclosure.

[0039] FIG. 7 is a diagram illustrating a remaining period notification message of a second period according to various embodiments of the present disclosure.

[0040] FIG. 8 is a diagram illustrating membership benefits provided when the access path of an e-commerce platform according to various embodiments of the present disclosure is a path accessed through a product results page.

[0041] FIG. 9 is a diagram illustrating membership benefits provided when the access path of an e-commerce platform according to various embodiments of the present disclosure is a path accessed through a product link.

[0042] FIG. 10 is a diagram illustrating membership benefits provided when the access path of an e-commerce platform according to various embodiments of the present disclosure is a path accessed through an online advertisement.

[0043] FIG. 11 is a flowchart of the operation of a server according to various embodiments of the present disclosure.

[0044] The embodiments of this disclosure are provided for the purpose of illustrating the technical concepts of this disclosure. The scope of rights under this disclosure is not limited to the embodiments presented below or the specific descriptions of these embodiments.

[0045] All technical and scientific terms used in this disclosure, unless otherwise defined, have the meanings commonly understood by those of ordinary skill in the art to which this disclosure pertains. All terms used in this disclosure have been selected for the purpose of more clearly explaining this disclosure and are not intended to limit the scope of rights under this disclosure.

[0046] Expressions such as “including,” “comprising,” “having,” and the like used in this disclosure should be understood as open-ended terms that imply the possibility of including other embodiments, unless otherwise stated in the phrase or sentence in which the expression is included.

[0047] The singular forms described in this disclosure may include plural meanings unless otherwise stated, and the same applies to the singular forms described in the claims.

[0048] The expressions “first,” “second,” etc. used in this disclosure are used to distinguish between multiple components, and do not limit the order or importance of the components.

[0049] The term "unit" as used herein refers to software or hardware components such as field-programmable gate arrays (FPGAs) and application specific integrated circuits (ASICs). However, "units" are not limited to hardware and software. "Units" may be configured to reside on an addressable storage medium, and may be configured to execute one or more processors. Thus, by way of example, "units" include components such as software components, object-oriented software components, class components, and task components, as well as processors, functions, properties, procedures, subroutines, segments of program code, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays, and variables. The functionality provided within a component and "unit" may be combined into a smaller number of components and "units" or further separated into additional components and "units."

[0050] The expression "based on" as used in this disclosure is used to describe one or more factors that influence the decision, act of judgment, or action described in the phrase or sentence containing the expression, and this expression does not exclude additional factors that influence the decision, act of judgment, or action.

[0051] In this disclosure, when a component is referred to as being "connected" or "connected" to another component, it should be understood that the component can be directly connected or connected to the other component, or can be connected or connected via a new other component.

[0052] Hereinafter, embodiments of the present disclosure will be described with reference to the attached drawings. In the attached drawings, identical or corresponding components are assigned the same reference numerals. Furthermore, in the description of the embodiments below, redundant descriptions of identical or corresponding components may be omitted. However, even if a description of a component is omitted, it is not intended that such component is not included in any embodiment.

[0053] FIG. 1 is a diagram illustrating a system for providing membership benefits according to various embodiments of the present disclosure. An electronic device (110) and a user terminal (120, hereinafter referred to as a "terminal") are connected via a network and can communicate with each other. The electronic device (110) may be a server or a different terminal from the terminal (120).

[0054] The terminal (120) may be implemented as a terminal capable of transmitting and receiving various information to and from the electronic device (110) via a network. For example, the terminal (120) may be one of a computer, a laptop, a portable communication terminal (such as a smartphone), a portable multimedia device, a wearable device, or an HMD. However, the type of the terminal (120) is not limited thereto, and the terminal (120) may be any device that includes an input / output interface capable of receiving information from a user or outputting information to a user, and that can communicate with the electronic device (110) or other devices via a network. The terminal (120) may provide information received from the electronic device (110) to the user, and may receive input from the user and transmit it to the electronic device (110). The input obtained from the user may include various forms of input, such as a click using a mouse, a touch using a touchpad or a touch screen, voice recognition, or other electronic input.

[0055] A network may serve to connect an electronic device (110) and a terminal (120) or other external device. For example, the network may provide a connection path so that the terminal (120) can be connected to the electronic device (110) and transmit and receive packet data with the electronic device (110). The network may be implemented as any type of wired or wireless network, such as a Local Area Network (LAN), a Wide Area Network (WAN), a Mobile Radio Communication Network, or Wibro (Wireless Broadband Internet).

[0056] In order to increase the number of users signing up for membership, the electronic device (110) may perform an operation to induce new members and users who have previously signed up for membership but are not currently signed up for membership to sign up for membership. The electronic device (110) may provide users with an opportunity to experience and become familiar with the convenience of membership benefits provided through membership sign-up without obligation. In one embodiment, the electronic device (110) may provide membership benefits even if the user does not register a regular payment method for the paid membership fee. Registering a regular payment method for the paid membership fee means registering a payment method corresponding to the user's account so that the paid membership fee is automatically paid at regular intervals (e.g., monthly, six-monthly, annual, etc.). This provides users with an opportunity to experience and become familiar with the membership benefits without worrying about being automatically converted to a paid membership at the end of the trial period.

[0057] In one embodiment, an electronic device (110) can determine whether a user connected to an e-commerce platform subscribes to membership. The e-commerce platform may be a platform that allows users to trade goods or services online. The membership is a paid membership, and membership benefits may be provided upon subscription. The user can access the e-commerce platform through their account. The electronic device (110) can determine whether the user subscribes to membership based on the user's account information.

[0058] In one embodiment, the electronic device (110) may determine whether to provide the user with a first membership benefit provided for a first period based on the user's information in response to determining that the user has not signed up for membership. The user information may include the number of times the user accesses the e-commerce platform, the access cycle, the amount of product purchased, and / or the user's interest items, determined based on the user's log data generated by the user accessing the e-commerce platform through his / her account. The user log data may include a record of the user's activities while accessing the e-commerce platform. The first notification is a notification related to the first membership benefit and may be displayed on the user's terminal in various forms.

[0059] For example, if the number of times the user accesses the platform is less than a certain number of times during a certain period of time, the electronic device (110) may start providing the first membership benefit to the user and transmit a first notification to the user's terminal. For another example, if the user's access cycle is greater than a certain period of time (e.g., more than 3 months) during a certain period of time, the electronic device (110) may start providing the first membership benefit to the user and transmit a first notification to the user's terminal. For another example, if the user's product purchase amount (e.g., product purchase amount, product purchase number, number of purchased products, etc.) is less than a certain standard, the electronic device (110) may start providing the first membership benefit to the user and transmit a first notification to the user's terminal. Specifically, the electronic device (110) may provide the first membership benefit to the user if the user's product purchase amount through the e-commerce platform during a first period of time is less than a certain standard based on the user's log data. For example, if the user's product purchase number is less than or equal to 2 times in the past week, the electronic device (110) may provide the first membership benefit to the user. For another example, if the user's interest item is a specific product, the electronic device (110) may start providing the user with a first membership benefit related to the specific product and transmit a first notification to the user's terminal.

[0060] In one embodiment, the membership benefit may include at least one of the following: product discounts, free product shipping, shipping fee discounts, expedited product shipping, free product returns, free shipping on international purchases, a percentage of product purchases accumulated, free content streaming services, or food delivery platform benefits. The first membership benefit may be provided during the first period, and the second membership benefit may be provided during the second period. The first and second membership benefits may be the same or different.

[0061] In one embodiment, the electronic device (110) may determine the first membership benefit provided to the user for a first period based on at least one of the user's log data or the access path of the e-commerce platform. The access path may refer to a path that accesses the e-commerce platform from a webpage or other application other than the specific e-commerce platform. This is because a user may access the e-commerce platform through a specific link while surfing the web from a location other than the specific e-commerce platform.

[0062] In one embodiment, the electronic device (110) can determine a user's interests based on the user's log data. The user's interests may relate to areas of interest or preference. For example, the interests may include purchasing specific products, using streaming services, using food delivery services, preferring to purchase discounted products, and preferring to use expedited delivery. For example, if the user's log data includes a specific product frequently searched for by the user over a certain period of time, the electronic device (110) may determine that the user is interested in purchasing that product. In another example, if the user's log data includes data indicating a certain number of accesses from an e-commerce platform to a food delivery platform over a certain period of time, the electronic device (110) may determine that the user is interested in using a food delivery service. Accordingly, membership benefits for items of interest to the user can be provided for a first or second period, allowing the user to experience the membership benefits, thereby encouraging the user to sign up for a paid membership.

[0063] In one embodiment, if the user's interest is in content streaming services, the electronic device (110) may include free content streaming services as a first membership benefit. Content streaming services may be platforms that provide video content to users. For example, the first membership benefit display message may display the membership benefit of free content streaming services. In another embodiment, if the user's interest is in content streaming services, the electronic device (110) may include free content streaming services as a second membership benefit.

[0064] In one embodiment, if the user's interest is food delivery, the electronic device (110) may include food delivery platform benefits in the first membership benefit. The food delivery platform may be a platform that provides food delivery services. The food delivery platform benefits may be benefits that can be provided by the food delivery platform. For example, the food delivery platform benefits may include free delivery, discounted delivery fees, food delivery discounts, etc. For example, the display message for the first membership benefit may display a membership benefit that states "food delivery platform benefits provided." In another embodiment, if the user's interest is food delivery platform benefits, the electronic device (110) may include food delivery platform benefits in the second membership benefit.

[0065] In one embodiment, the electronic device (110) can determine whether the user has used the first membership benefit during a first period. The first period may be a predetermined period that is uniformly determined regardless of the user, or may be determined differently for each user. For example, if the user's number of accesses during a certain period is less than a certain number of times, the first period may be set to a long period, as the user frequently accesses the e-commerce platform. Conversely, if the user's number of accesses is greater than a certain number of times, the first period may be set to a short period, as the user frequently accesses the e-commerce platform. If the user accesses the e-commerce platform during the first period, a first notification may be displayed on the user's terminal.

[0066] In one embodiment, the electronic device (110) may terminate the provision of the first membership benefit in response to determining that the user has used the first membership benefit during the first period. Since the paid membership benefits are provided free of charge to the user during the first period, allowing the user to enjoy the paid membership benefits indefinitely for the first period may be unfair to other paid membership users. Furthermore, the electronic device (110) may encourage the user to sign up for membership by allowing the user to experience the paid membership benefits during the first period.

[0067] In another embodiment, the first membership benefit may be provided during the first period regardless of whether the user uses the first membership benefit during the first period. This allows the electronic device (110) to provide the user with an opportunity to fully experience the first membership benefit, and by fully experiencing the first membership benefit, the user may be more likely to sign up for a paid membership.

[0068] In one embodiment, the electronic device (110) may determine a second membership benefit to be provided to the user during a second period in response to determining that the user has not used the first membership benefit during the first period. If the user has not used the membership benefit during the first period, the user may not have fully experienced the membership benefit due to the lack of use. Accordingly, the electronic device (110) may grant an additional period, called a second period, to the user who has not used the membership benefit during the first period, thereby providing the user with the second membership benefit during the second period.

[0069] In one embodiment, the electronic device (110) may determine a second membership benefit to be provided to the user during a second period. The second membership benefit may be the same as or different from the first membership benefit.

[0070] In one embodiment, the electronic device (110) may begin providing the user with a second membership benefit during a second period and transmit a second notification to the user's terminal. The second notification may be related to the second membership benefit. The second notification may be in the same form as the first notification or in a different form.

[0071] In one embodiment, the electronic device (110) may terminate the provision of the second membership benefit before the expiration of the second period in response to the user using the second membership benefit during the second period. In one embodiment, the electronic device (110) may provide the first membership benefit during the first period regardless of whether the user used the first membership benefit, and may terminate the provision of the second membership benefit before the expiration of the second period in response to the user using the second membership benefit during the second period. Through this, users who have continuously been provided with the first membership benefit during the first period may be induced to sign up for a paid membership, and users who have not used the first membership benefit during the first period may also be induced to sign up for a paid membership.

[0072] In one embodiment, the electronic device (110) may transmit a membership subscription solicitation message to the user. The membership subscription solicitation message may include content asking the user whether to subscribe to a paid membership and an object linking to the paid membership subscription process. For example, if the user purchases a product while receiving the first membership benefit during the first period, the electronic device (110) may transmit a membership subscription solicitation message to the terminal at the product purchase completion stage. Since the user may strongly feel the need to subscribe to membership at the product purchase completion stage, the subscription solicitation message may be displayed at the product purchase completion stage to encourage the user to subscribe to the paid membership.

[0073] In one embodiment, the electronic device (110) may determine a second membership benefit to be provided to the user during a second period based on at least one of the user's log data prior to the first period or the user's log data during the first period. For example, if the user's items of interest prior to and during the first period are different, the electronic device (110) may include benefits for the items of interest prior to and during the first period in the second membership benefit. Specifically, if the electronic device (110) identifies that the user has searched for "monitor" multiple times based on the user's log data prior to the first period and identifies that the user has searched for "printer" multiple times based on the user's log data during the first period, the electronic device (110) may determine to include free shipping and product discount benefits for monitors and printers in the second membership benefit. In another example, if the user's items of interest prior to and during the first period are different, the benefits for the items of interest prior to and during the first period may be included in the second membership benefit. This is because the items of interest prior to the first period may no longer be of interest to the user.

[0074] In one embodiment, the second membership benefits may differ from the first membership benefits. For example, the electronic device (110) may include product discounts, free shipping, shipping discounts, expedited shipping, and / or free returns in the first membership benefits. After the first period has elapsed, the electronic device (110) may determine the first and second membership benefits differently. For example, a user may not purchase products through an e-commerce platform, but may only access content streaming services a certain number of times. In this case, the user's interest may be determined to be content streaming services based on the user's log data during the first period. Therefore, since the user is interested in content streaming services rather than product purchases, it may be desirable to provide benefits that the user is interested in to encourage membership subscription. Accordingly, the electronic device (110) may include free content streaming services in the second membership benefits.

[0075] FIG. 2 is a block diagram of an electronic device according to an embodiment of the present disclosure. In one embodiment, the electronic device (200) may be a server or a terminal. The electronic device (200) may be the same as the electronic device (110) of FIG. 1. In one embodiment, the electronic device (200) may include a communication circuit (210), one or more processors (220), and / or one or more memories (230) as components. In one embodiment, at least one of the components of the electronic device (200) may be omitted, or another component may be added to the electronic device (200). In one embodiment, additionally or alternatively, some of the components may be implemented in an integrated manner, or may be implemented as a single or multiple entities. In the present disclosure, one or more processors (220) may be expressed as a processor (220). Unless explicitly stated otherwise in the context, the expression “processor (220)” may mean a set of one or more processors. In the present disclosure, one or more memories (230) may be expressed as memories (230). The expression "memory (230)" may mean a set of one or more memories, unless the context clearly indicates otherwise. In one embodiment, at least some of the components inside / outside the electronic device (200) may be connected to each other via a bus, a General Purpose Input / Output (GPIO), a Serial Peripheral Interface (SPI), a Mobile Industry Processor Interface (MIPI), or the like, and may exchange information (data, signals, etc.).

[0076] The communication circuit (210) can communicate with the user's terminal and an external device. The communication circuit (210) can perform wireless or wired communication between the electronic device (200) and the terminal. For example, the communication circuit (210) can perform wireless communication according to a method such as eMBB (enhanced Mobile Broadband), URLLC (Ultra Reliable Low-Latency Communications), MMTC (Massive Machine Type Communications), LTE (Long-Term Evolution), LTE-A (LTE Advance), NR (New Radio), UMTS (Universal Mobile Telecommunications System), GSM (Global System for Mobile communications), CDMA (Code Division Multiple Access), WCDMA (Wideband CDMA), WiBro (Wireless Broadband), WiFi (Wireless Fidelity), Bluetooth (Bluetooth), NFC (Near Field Communication), GPS (Global Positioning System), or GNSS (Global Navigation Satellite System). For example, the communication circuit (210) may perform wired communication according to a method such as Universal Serial Bus (USB), High Definition Multimedia Interface (HDMI), Recommended Standard-232 (RS-232), or Plain Old Telephone Service (POTS). In one embodiment, the electronic device (200) may be implemented by being integrated with another device. In this case, the communication circuit (210) may function as a connection circuit or interface connecting the electronic device (200) and the other device.

[0077] The processor (220) can control at least one component of the electronic device (200) connected to the processor (220) by running software (e.g., commands, programs, etc.). In addition, the processor (220) can perform various operations related to the present disclosure, such as calculations, processing, data generation, and processing. In addition, the processor (220) can load data from the memory (230) or store data in the memory (230). Furthermore, the processor (220) can transmit and receive various information with the user's terminal and external devices through the communication circuit (210). In one embodiment, the processor (220) can control the communication circuit (210) to transmit various information, such as information on various pages, to the user's terminal.

[0078] The memory (230) can store various information (data). The information stored in the memory (230) is information acquired, processed, or used by at least one component of the electronic device (200), and may include software (e.g., commands, programs, etc.). The memory (230) may include volatile and / or non-volatile memory. In the present disclosure, the commands or programs are software stored in the memory (230), and may include an operating system for controlling the resources of the electronic device (200), an application, and / or middleware for providing various functions to the application so that the application can utilize the resources of the electronic device (200). In one embodiment, the memory (230) may store commands that, when executed by the processor (220), cause the processor (220) to perform operations. The memory (230) may store at least a portion of information received from the terminal via the communication circuit (210) and / or information transmitted to the terminal via the communication circuit (210). The processor (220) can store at least a portion of information received from the terminal through the communication circuit (210) and / or information transmitted to the terminal through the communication circuit (210) in the memory (230).

[0079] Hereinafter, the operations described as being performed by the electronic device in FIGS. 3 to 11 may be understood as being performed by the processor (220) of the electronic device (200) described in FIG. 2.

[0080] FIG. 3 is a diagram illustrating a display message of a first membership benefit according to various embodiments of the present disclosure.

[0081] The first notification may include a display message of the first membership benefit, which is displayed a certain number of times on the screen of the terminal during a first period. When the terminal receives the first notification, a display message (300) of the first membership benefit may be displayed on the screen. When a user accesses an e-commerce platform through an account, the display message (300) of the first membership benefit may be displayed on the screen of the terminal during the first period. In one embodiment, the display message (300) of the first membership benefit may be displayed only once during the first period. In another embodiment, the display message (300) of the first membership benefit may be displayed two or more times during the first period. The display message (300) of the first membership benefit may include content informing the user that the first membership benefit is being provided. The display message (300) of the first membership benefit may include a first membership benefit display area (310), a confirmation object (330), and a message pop-up window cancellation object (350). The first membership benefit display area (310) may include details of the first membership benefit provided to the user. The first membership benefit display area (310) may display at least a portion of the first membership benefits provided to the user. For example, the first membership benefit display area (310) may include information about free shipping and free returns provided to the user as first membership benefits. In another embodiment, the area (310) may be omitted. If the confirmation object (330) is selected, a shopping screen may be displayed to the user. The shopping screen may refer to a page where the user can shop for products through an e-commerce platform. The first membership benefit may be provided to the user regardless of the selection of the acceptance object (330). If the message pop-up window cancellation object (350) is selected, the first membership benefit display message (300) may disappear from the screen.

[0082] FIG. 4 is a diagram illustrating a remaining period notification message of a first period provided to a user according to various embodiments of the present disclosure.

[0083] The first notification may include a remaining period notification message (410) of the first period that is continuously displayed during the first period. For example, the remaining period notification message (410) of the first period may include the content "6 days remaining in the membership benefit trial period." The meaning of "6 days remaining in the membership benefit trial period" may mean that the remaining period of the first period is 6 days. As another example, the remaining period notification message (410) of the first period may include the content "23:49:39 remaining in the membership benefit trial period." The meaning of "23:49:39 remaining in the membership benefit trial period" may mean that 23 hours, 49 minutes, and 39 seconds remain in the remaining period of the first period. The remaining period notification message (410) of the first period may be continuously displayed at the top of the screen (400) while the e-commerce platform is displayed on the terminal screen. By displaying a remaining period notification message (410) of the first period at the top of the screen (400), the user can continuously check how much of the first period is left, and can also encourage the user to use membership benefits by purchasing products.

[0084] The screen (400) may display a product search window (420) and a product advertisement area (430), and additional areas for providing other product information and / or for offering product purchases may be added. The product search window (420) is an input object for searching for products, and the product advertisement area (430) may display information about products advertised by the e-commerce platform.

[0085] In one embodiment, the remaining period notification message of the first period may include information indicating the remaining period of the first period in the form of a remaining number of days, if the remaining period of the first period is greater than or equal to a second predetermined period. For example, if the first period is 7 days, the second predetermined period is 1 day, and the remaining period is 3 days, the remaining period notification message (410) of the first period may include information indicating the remaining period of the first period in the form of a remaining number of days (e.g., 3 days).

[0086] In one embodiment, the remaining period notification message of the first period may include information indicating the remaining period of the first period in the form of a remaining time if the remaining period of the first period is less than the second predetermined period. For example, if the first period is 7 days, the second predetermined period is 1 day, and the remaining period is 23 hours, 49 minutes, and 39 seconds, the remaining period notification message (411) of the first period may include information indicating the remaining period of the first period in the form of a remaining time (e.g., 23 hours, 49 minutes, and 39 seconds). Through this, when the first period is running out, the user is notified that the remaining period for receiving the first membership benefits is running out, thereby encouraging the user to purchase the product and experience the first membership benefits.

[0087] In one embodiment, the first notification may further include a message promoting the use of the first membership benefit displayed on the terminal screen at regular intervals during the first period. The message promoting the use of the first membership benefit may include content encouraging the user to use the first membership benefit, as the remaining period is limited. For example, the message promoting the use of the first membership benefit may include content such as, "You only have one day left to use the first membership benefit." In one embodiment, the regular intervals may be determined arbitrarily. For example, the message promoting the use of the first membership benefit may be displayed on the terminal screen only once during the first period. In another example, the message promoting the use of the first membership benefit may be displayed on the terminal screen at regular intervals of two days during the first period. In another embodiment, the regular intervals may be determined based on the remaining period of the first period. For example, if the first period is 7 days and the remaining period is 18 hours, the message promoting the use of the first membership benefit may be displayed on the terminal screen every time the user accesses the e-commerce platform.

[0088] FIG. 5 is a diagram illustrating a first membership benefit provided to a user in various embodiments of the present disclosure.

[0089] A user may be curious about the first membership benefits available to them. Accordingly, the processor (220) may provide detailed information about the first membership benefits available to the user. For example, the processor (220) may transmit information related to the first membership benefits to the terminal, thereby causing a first membership benefit list message (500) to be displayed on the terminal's screen. The first membership benefit list may be displayed in area (510). For example, if the first membership benefits include product discounts, free shipping, expedited shipping, free returns, and free shipping for overseas purchases, area (510) may display product discounts, free shipping, expedited shipping, free returns, and free shipping for overseas purchases.

[0090] In one embodiment, if the remaining period notification message of the first period is selected, a first membership benefit list message (500) may be displayed on the screen. In another embodiment, if the display message of the first membership benefit is selected, a first membership benefit list message (500) may be displayed on the screen.

[0091] FIG. 6 is a diagram illustrating a display message of a second membership benefit according to various embodiments of the present disclosure.

[0092] The second notification may include a display message for the second membership benefit. When the terminal receives the second notification, a display message (600) for the second membership benefit may be displayed on the screen. When the user accesses the e-commerce platform through the account, the display message (600) for the second membership benefit may be displayed on the terminal screen during a second period. In one embodiment, the display message (600) for the second membership benefit may be displayed only once during the second period. In another embodiment, the display message (600) for the second membership benefit may be displayed two or more times during the second period. In yet another embodiment, the display message (600) for the second membership benefit may be displayed every time the user accesses the e-commerce platform through the account during the second period. The display message (600) for the second membership benefit may include content informing the user that the second membership benefit is being provided. The display message (600) for the second membership benefit may include a second membership benefit display area (610) and a message pop-up window cancellation object (630). The second membership benefit display area (610) may include details of the second membership benefit provided to the user. The second membership benefit display area (610) may display at least a portion of the second membership benefits provided to the user. For example, the second membership benefit display area (610) may include details such as free shipping and free content streaming service as second membership benefits to the user. In another embodiment, the area (610) may be omitted. When the message pop-up window cancellation object (630) is selected, the display message (600) for the second membership benefit may no longer be displayed on the screen.

[0093] In one embodiment, the display message (600) of the second membership benefit may be the same as or different from the display message (300) of the first membership benefit.

[0094] FIG. 7 is a diagram illustrating a remaining period notification message of a second period according to various embodiments of the present disclosure.

[0095] The second notification may include a remaining period notification message (710) of the second period that is continuously displayed during the second period. The remaining period notification message (710) of the second period may be continuously displayed at the top of the screen (700) while the e-commerce platform is displayed on the terminal screen. For example, the remaining period notification message (710) of the second period may include the content, "Experience the membership benefits within 3 days." "Experience the membership benefits within 3 days" may mean that the remaining period of the second period is 3 days. By displaying the remaining period notification message (710) of the second period at the top of the screen (700), the user can purchase a product to experience the membership benefits within the second period and receive the second membership benefits.

[0096] In one embodiment, the display content and function of the remaining period notification message (710) of the second period may be the same as or different from the remaining period notification message (410) of the first period.

[0097] FIG. 8 is a diagram illustrating membership benefits provided when the access path of an e-commerce platform according to various embodiments of the present disclosure is a path accessed through a product results page.

[0098] In one embodiment, if the access path of the e-commerce platform is a path accessed from a search results page for a specific product, the processor (220) may include at least some of the following benefits in the first membership benefits: product discounts, free shipping, shipping fee discounts, expedited shipping, free returns, or a certain percentage of the product purchase amount accumulated. For example, the product search results page (800) may be a search results screen for the product "Monitor." Product search results for "Monitor" may display electronic monitor A (810), electronic monitor B (820), and electronic monitor C (830). Among these, electronic monitor A (810) may be a product sold through electronic commerce platform A. When electronic monitor A (810) is selected, screen (801) may be output. Screen (801) may be a screen of electronic commerce platform A. A message (840) for the first membership benefit may be displayed on screen (801). The first membership benefit display message (840) may display a first membership benefit list (850) for electronic monitor A. For example, the first membership benefit list (850) may display price discounts, free shipping, expedited shipping, free returns, etc. The above example relates to the first period. If the second period is displayed, a second membership benefit display message may be displayed on the screen (801).

[0099] This allows users who are drawn to the e-commerce platform from the product search results page to experience membership benefits, and further encourages them to sign up for paid membership.

[0100] In one embodiment, the processor (220) may determine a display message for membership benefits based on the access path and the period during which the membership benefits are provided. For example, if the access path is a path accessed from a search results page for a specific product and the period during which the membership benefits are provided is the first period, the processor (220) may transmit a display message for the first membership benefit to the terminal. If the period is the second period, the processor (220) may transmit a display message for the second membership benefit to the terminal.

[0101] In one embodiment, if the access path to the e-commerce platform is through a search result for an overseas purchase product, an online advertisement, or a product link, free shipping for the overseas purchase product may be included in the first membership benefit. For example, an overseas direct purchase tab (802) may be displayed on the product search results page (800). Overseas direct purchase may refer to the consumption behavior of "purchasing directly from overseas" through an e-commerce platform (e.g., an overseas e-commerce platform). The overseas purchase product may be a product purchased through overseas direct purchase. For example, if the overseas direct purchase tab (802) is selected, search results for overseas purchase products may be displayed. If a product sold on e-commerce platform A is selected on the search results page for overseas purchase products, screen (801) may be displayed. In another example, if a user accesses e-commerce platform A through an online advertisement or product link for an overseas purchase product, screen (801) may be displayed. If the user accesses the e-commerce platform through the above-described access paths, the processor (220) may include free shipping for overseas purchases in the first membership benefit, assuming the user is interested in overseas purchases. The above-described example relates to the first period. If the user is in the second period, the second membership benefit may include free shipping for overseas purchases, and a message indicating the second membership benefit may be displayed on the screen (801).

[0102] FIG. 9 is a diagram illustrating membership benefits provided when the access path of an e-commerce platform according to various embodiments of the present disclosure is a path accessed through a product link.

[0103] In one embodiment, if the access path to the e-commerce platform is via a product link for a specific product, the processor (220) may include at least one of the following as the first membership benefit: a product discount for the specific product, free shipping, a shipping discount, expedited shipping, free returns, or a percentage of the product purchase amount accumulated. The product link may be included in messages exchanged between users via messenger, emails, blogs, social networks, etc. Users may access the e-commerce platform via the product link.

[0104] For example, when a product link (910) is shared in a messenger chat room (900) and a user selects the product link, a screen (901) of e-commerce platform A may be displayed. A display message (940) for a first membership benefit may be displayed on the screen (901). The display message (940) for the first membership benefit may display a list of first membership benefits (950) for electronic speaker A. For example, the list of first membership benefits (950) may display price discounts, free shipping, expedited shipping, free returns, etc. for electronic speaker A. The above-described example relates to the first period, and in the case of the second period, a display message for the second membership benefit may be displayed on the screen (901).

[0105] FIG. 10 is a diagram illustrating membership benefits provided when the access path of an e-commerce platform according to various embodiments of the present disclosure is a path accessed through an online advertisement.

[0106] In one embodiment, if the access path of the e-commerce platform is a path accessed through an online advertisement for a specific product, the processor (220) may include at least one of a product discount for the specific product, free shipping, a shipping fee discount, expedited shipping, free returns, or a certain percentage of the product purchase amount as a first membership benefit. For example, an advertising banner (1010) may be displayed on page (1000). An advertising banner may refer to an image or video that advertises the name or content of the advertised product by attaching it to a specific area of ​​the screen. If the advertising banner (1010) is selected, the user may be directed to a page related to the advertised product. For example, if the advertised product is being sold on e-commerce platform A, the user may be directed to a page for the advertised product sold on e-commerce platform A through the advertising banner (1010).

[0107] For example, when an advertising banner (1010) is selected, a screen (1001) of e-commerce platform A may be displayed. A display message (1040) for the first membership benefit may be displayed on the screen (1001). The display message (1040) for the first membership benefit may display a list of first membership benefits (1050) for slippers A. For example, the list of first membership benefits (1050) may display price discounts, free shipping, expedited shipping, free returns, etc. for slippers A. The above-described example relates to the first period, and in the case of the second period, a display message for the second membership benefit may be displayed on the screen (1001).

[0108] Figure 11 is a flowchart illustrating the operation of a server according to various embodiments of the present disclosure. The server may be an electronic device that implements functions of an e-commerce platform.

[0109] In one embodiment, the server may determine whether a user connected to the e-commerce platform has signed up for membership (1110).

[0110] In one embodiment, the server, in response to determining that the user is not enrolled in a membership, may determine whether to provide the user with a first membership benefit provided for a first period based on the user's information (1120).

[0111] In one embodiment, in response to determining that the server provides the first membership benefit to the user, the server may initiate providing the determined first membership benefit to the user and transmit a first notification to the user's terminal (1130).

[0112] In one embodiment, the server may determine whether the user used the first membership benefit during the first period (1140).

[0113] In one embodiment, the server may terminate provision of the first membership benefit in response to determining that the user has used the first membership benefit during the first period (1150).

[0114] In one embodiment, the server may determine a second membership benefit to be provided to the user for a second period of time in response to determining that the user has not used the first membership benefit during the first period of time (1160).

[0115] In one embodiment, the server may begin providing the user with a second membership benefit for a second period and send a second notification to the user's terminal (1170).

[0116] Although the process steps, method steps, algorithms, etc., are described in a sequential order in the drawings illustrated in FIG. 11, such processes, methods, and algorithms may be configured to operate in any suitable order. In other words, the steps of the processes, methods, and algorithms described in various embodiments of the present disclosure need not be performed in the order described herein. Furthermore, even if some steps are described as being performed asynchronously, in other embodiments, some of these steps may be performed concurrently. Furthermore, the illustration of a process by depiction in the drawings does not imply that the illustrated process excludes other variations and modifications thereof, nor does it imply that the illustrated process or any of its steps is essential to one or more of the various embodiments of the present disclosure, nor does it imply that the illustrated process is preferred.

[0117] While the method has been described through specific embodiments, the method can also be implemented as computer-readable code on a computer-readable recording medium. A computer-readable recording medium includes any type of recording device that stores data that can be read by a computer system. Examples of computer-readable recording media include ROMs, RAMs, CD-ROMs, magnetic tapes, floppy disks, optical data storage devices, etc. Furthermore, the computer-readable recording medium can be distributed across network-connected computer systems, so that the computer-readable code can be stored and executed in a distributed manner. In addition, functional programs, codes, and code segments for implementing the above embodiments can be readily inferred by programmers skilled in the art to which the present disclosure pertains.

Claims

1. A method for providing membership benefits of an electronic commerce platform performed by an electronic device, A step for determining whether a user connected to the above e-commerce platform subscribes to membership; In response to determining that the user is not enrolled in the membership, a step of determining whether to provide the user with a first membership benefit provided for a first period based on the user's information; In response to determining to provide the first membership benefit to the user, a step of starting to provide the determined first membership benefit to the user and transmitting a first notification to the user's terminal; A step of determining whether the user has used the first membership benefit during the first period; A step of terminating provision of the first membership benefit in response to determining that the user has used the first membership benefit during the first period; In response to determining that the user has not used the first membership benefit during the first period, determining a second membership benefit to be provided to the user during the second period; and A step of starting to provide the second membership benefit to the user during the second period and sending a second notification to the user's terminal. A method comprising:

2. In paragraph 1, The step of determining whether to provide the above first membership benefit is: A method comprising: a step of determining to provide the first membership benefit to the user if the purchase amount of products purchased by the user through the e-commerce platform during a first predetermined period of time is below a predetermined standard based on the log data of the user.

3. In paragraph 1, The above first notice is A method, comprising, on the screen of the terminal, a display message of the first membership benefit displayed a certain number of times during the first period and a notification message of the remaining period of the first period continuously displayed during the first period.

4. In paragraph 3, A method wherein the remaining period notification message of the above first period is continuously displayed at the top of the screen while the e-commerce platform is displayed on the screen.

5. In paragraph 3, The remaining period notification message of the above first period is: If the remaining period of the first period is longer than or equal to the second period, information indicating the remaining period of the first period in the form of the remaining number of days is included. A method including information indicating the remaining period of the first period in the form of a remaining time, when the remaining period of the first period is less than the second predetermined period.

6. In paragraph 3, The above first notice is, Further including a message promoting the use of the first membership benefit displayed on the screen of the terminal at regular time intervals during the first period; A method wherein the above-mentioned predetermined time interval is determined based on the remaining period of the first period.

7. In paragraph 1, The first membership benefit is provided during the first period regardless of whether the user uses the first membership benefit during the first period. The above method, A method further comprising the step of terminating provision of the second membership benefit prior to the expiration of the second period in response to the user using the second membership benefit during the second period.

8. In paragraph 1, Step of sending a message to the above user to invite them to join the above membership A method further comprising:

9. In paragraph 1, The above first membership benefit includes at least some of the following benefits: product discounts, free product shipping, shipping fee discounts, expedited product shipping, free product returns, free shipping for overseas purchases, accrual of a certain percentage of the product purchase amount, free provision of content streaming services, or food delivery platform benefits.

10. In paragraph 1, A step of determining the first membership benefit provided to the user during the first period based on at least one of the user's log data or the access path of the e-commerce platform; A method further comprising:

11. In paragraph 10, The step of determining the above first membership benefit is: A method comprising a step of including at least a portion of a product discount, free shipping, shipping fee discount, expedited shipping of the product, free return, or accumulation of a certain percentage of the product purchase amount for the specific product in the first membership benefit, if the access path of the e-commerce platform is a path accessed from a search results page of a specific product.

12. In paragraph 10, The step of determining the above first membership benefit is: A method comprising the step of including at least one of a product discount, free shipping, shipping fee discount, expedited shipping, free return, or accumulation of a certain percentage of the product purchase amount for the specific product in the first membership benefit, if the access path of the e-commerce platform is a path accessed through an online advertisement for a specific product.

13. In paragraph 10, The step of determining the above first membership benefit is: A method comprising a step of including at least one of a product discount, free shipping, shipping fee discount, expedited shipping, free return, or accumulation of a certain percentage of the product purchase amount for the specific product in the first membership benefit, if the access path of the e-commerce platform is a path accessed via a product link for a specific product.

14. In paragraph 10, The step of determining the above first membership benefit is: A method comprising a step of including free shipping of overseas purchase products in the first membership benefit, if the access path of the above e-commerce platform is a path accessed through a search result of an overseas purchase product, an online advertisement, or a product link.

15. In paragraph 1, The step of determining the above first membership benefit is: A step of determining items of interest of the user based on the log data of the user; If the user's interest item is a content streaming service, a step of including free provision of the content streaming service in the first membership benefit; and If the above user's interest is food delivery, the step of including food delivery platform benefits in the above first membership benefits A method comprising:

16. In paragraph 1, The step of determining the above second membership benefit is: A method comprising the step of determining the second membership benefit provided to the user during the second period based on at least one of the user's log data prior to the first period or the user's log data during the first period.

17. In paragraph 12, The above second membership benefit is different from the above first membership benefit.

18. In electronic devices, processor; and Memory storing instructions configured to be executed by the processor Including, The above processor, Determine whether a user who has accessed the above e-commerce platform will sign up for membership; In response to determining that the user is not enrolled in the membership, determine whether to provide the user with the first membership benefit provided for the first period based on the user's information; In response to determining to provide the first membership benefit to the user, starting to provide the determined first membership benefit to the user and transmitting a first notification to the user's terminal, Determine whether the user has used the first membership benefit during the first period; In response to determining that the user has used the first membership benefit during the first period, the provision of the first membership benefit is terminated; In response to determining that the user has not used the first membership benefit during the first period, determining a second membership benefit to be provided to the user during the second period, and Start providing the second membership benefit to the user during the second period and send a second notification to the user's terminal. Electronic devices.

19. In a non-transitory computer-readable recording medium recording a computer program to be executed by a processor, The above computer program is configured to cause the processor to perform the following operations, wherein the operations are: An action to determine whether a user connected to the above e-commerce platform will subscribe to membership; In response to determining that the user has not signed up for membership, an action of determining whether to provide the user with a first membership benefit provided for a first period based on information about the user; In response to determining to provide the first membership benefit to the user, an action of starting to provide the determined first membership benefit to the user and transmitting a first notification to the user's terminal; An action for determining whether the user has used the first membership benefit during the first period; An action of terminating provision of the first membership benefit in response to determining that the user has used the first membership benefit during the first period; In response to determining that the user has not used the first membership benefit during the first period, an action of determining a second membership benefit to be provided to the user during a second period; and An action of starting to provide the second membership benefit to the user during the second period and sending a second notification to the user's terminal Including, A non-transitory computer-readable recording medium.

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