An offer display system

Abstract

The present invention relates to a system (1) for displaying the offers of companies that want to make sales on the navigation application (3) that vehicle users use and create a route, and creating a new route to the physical store of the respective company if the offer is accepted.

Description

[0001] AN OFFER DISPLAY SYSTEM

[0002] Technical Field

[0003] The present invention relates to a system for displaying the offers of companies that want to make sales on the navigation application that vehicle users use and create a route, and creating a new route to the physical store of the respective company if the offer is accepted.

[0004] Background of the Invention

[0005] Today, retail companies can attract their customers to digital platforms by creating promotions through digital channels in order to make sales and increase their total sales. However, the same situation does not apply to physical stores. Physical stores face challenges in attracting customers. Companies operating in sectors such as clothing and restaurants are trying to increase their sales with online ordering and reservation applications. However, since these applications have a high financial burden, customers are provided with services at higher prices. On the other hand, many physical stores try to increase their sales through traditional campaigns such as printed brochures and outdoor advertising. For this reason, today, there is a need for a solution that enables the offers and information of the stores to be displayed to the vehicle user on an established route in order to increase the sales of physical stores, and the route to be regenerated to the physical store after the user accepts the offer by recreating the route.

[0006] The International patent document no. W02009001228A2, an application included in the state of the art, discloses a system for displaying relevant coupons, special offers and promotional offers on a digital map by calculating the routes to the relevant points of interest. In the system of the said invention, an apparatus and computer program product pre-calculate navigation routes to points of interest on a digital map, generate route directions to a selected point of interest when the user makes a selection while in motion, and provide coupons and special offers. Promotional coupons are quickly provided along with pre-calculated navigation route instructions for points of interest selected by the user in the navigator view of the navigation device. A pedestrian may be provided with promotional coupons with instructions to walk in the direction of travel, beyond the current location of the pedestrian, to a new point of interest located further along the street or hallway. Promotional information and coupons can then be provided by the device and used at the new point of interest.

[0007] Summary of the Invention

[0008] An object of the present invention is to realize a system for displaying offers of companies on the navigation application that vehicle users use and create a route especially for reaching their destination, and creating a new route to the physical store of the respective company if the offer is accepted.

[0009] Detailed Description of the Invention

[0010] “An Offer Display System” realized to fulfil the objective of the present invention is shown in the figure attached, in which:

[0011] Figure 1 is a schematic view of an inventive offer display system.

[0012] The components illustrated in the figure are individually numbered, where the numbers refer to the following:

[0013] 1. System

[0014] 2. Electronic Device

[0015] 3. Navigation Application 4. Database

[0016] 5. Server

[0017] An inventive system (1) for displaying the offers of companies that want to make sales on a route created by vehicle users, and creating a new route to the physical store of the respective company if the offer is accepted comprises at least one electronic device (2) which is configured to exchange data by using any remote communication protocol and to run at least one application thereon; at least one navigation application (3) which is run on the electronic device (2), and is configured to enable the location on the earth to be determined by using GPS signals; a route to be created for reaching the desired destination with this information; and the offers available in the stores on the created route to be displayed by the users; at least one database (4) which is configured to keep a record of the location information of the offers that will be displayed via the navigation application (3), of the companies to which the offers belong and of the physical stores of the companies; and at least one server (5) which is configured to establish communication with the electronic device (2) and the navigation application (4) by using any remote communication protocol; to create a route by using the location information that the user wants to reach through the communication established with the navigation application (3); to query the existence of physical company information offering promotions on the created route in the database (4); to share the generated route information with the vehicle user through the navigation application (3) together with the company offers on the route and to wait for them to make a choice; not to take any action if the vehicle user does not make a selection; to query the location information of the physical store to which the offer belongs in the database (4) if the vehicle user selects an offer; to create a new route based on the location information found after the query; to share the created new route with the vehicle user through the navigation application (3). The electronic device (2) included in the inventive system (1) is a device such as a smartphone, tablet computer, desktop computer, portable computer or connected vehicle configured to run at least a navigation application (3) thereon. The said electronic device (2) has speakers for providing audio output, at least one camera capable of taking images, and an input unit in the form of a key or touch screen. The electronic device (2) is configured to establish connection with the server (5) by using any communication protocol included in the state of the art, and to enable data exchange between the navigation application (3) and the server (5) through this established connection. In the preferred embodiment of the invention, the electronic device (2) is configured to exchange data with the server (5) by using a data bus such as the Internet.

[0018] The navigation application (3) included in the inventive system (1) is configured to be run on the electronic device (2) or to be used together with the electronic device (2) and to enable at least the users to input the location information they want to reach and to share the created route with the vehicle user through a map image by using the input location information. The navigation application (3) is configured to display physical company offers on the map image in the selected categories upon request of the user and to share the information with the server (5) through the electronic device (2) in order for the route to be recreated if the offer is selected.

[0019] The database (4) included in the inventive system (1) is in communication with the server (5) and is configured to exchange data with the server (5). In the preferred embodiment of the invention, the database (4) is configured to keep a record of the company information, store category information, store location information and the prices related to the offer therein for the physical stores that want to present an offer for their physical stores. The database (4) is further configured to keep a record of information such as the product information that companies want to present in the offer, the time when they want the offers to be published, and the amount of discounts therein. The database (4) is configured to present an interface to company representatives in order for companies to access users by creating promotions with products that will be defined specifically for the stores, to use offers, to create promotions and to track reports. In this way, the database (4) is configured to keep a record of the offers created by determining variables such as product, maximum and minimum discount, sale price, daily budget and active promotion dates. The server (5) is configured to apply a fixed amount of discount determined by the brand to each customer when the fixed discount amount is selected, and to present dynamic offers between the minimum and maximum discount amounts when the smart offer is selected. The server (5) is configured to optimize the created promotions in such a way as to maximize the turnover of the store if the smart offer is selected and to present discounts to the users within the specified range according to the optimization. The information of the customers who have purchased the offer can be displayed through the database (4) interface and the brand representative can redeem the discount with the code that the customer will transmit through the interface when the offer is used. The server (5) is configured to share the expected arrival time of the vehicle user to the physical store with the company representative via the interface after the offer is selected. Store performance criteria are updated upon the use of offers.

[0020] The database (4) is configured to keep a record of the offers that the company representative wants to create via the interface together with the product, price, maximum, minimum and standard discount amounts, descriptions and visuals. The offer created on the interface is recorded in the database (4) and displayed on the map via the server (5) depending on the promotion information selected by the company representative on the interface. The offers are displayed in the navigation application (3) depending on the amount of budget that the company representative selects through the interface. The server (5) included in the inventive system (1) is configured to establish communication with the electronic device (2) by using any remote communication protocol and to exchange data with the navigation application (3) run on the electronic device (2) through this established communication. The server (5) is configured to establish communication with the database (4) and to access the data in the database (4). The server (5) is configured to be triggered upon the input of location information through the navigation application (3); to create a route to the input location; to query the company information in the database (4) at a predetermined diameter on the route created; to add the offers received as a result of the query to the map image created together with the company information; and to share the map image with the vehicle user through the navigation application (3). The server (5) is configured to wait for the offer to be selected on the map image presented on the navigation application (3); to query the location information of the company to which the respective offer belongs in the database (4) if the offer is selected; to enable a new route to be created by using the location information received as a result of the query; and to share the created new route with the vehicle user through the navigation application (3). In the preferred embodiment, the server (5) is configured to redirect the vehicle user to a payment channel in order for them to make the payment included in the offer after selecting the offer, and to enable a new route to be created by using the location information after the payment is made, and to share the created new route with the vehicle user through the navigation application (3).

[0021] In the preferred embodiment of the invention, the server (5) is configured to display the offers in the selected category on the map within a radius of X km on the route through the navigation application (3) of the user; to enable the user to view the offers in summary; to display the details of the offer when the user selects the offer and to direct the user to the payment channels in the form of a wallet application in order for the payment to be made if the offer is accepted; to generate a unique code upon receipt of the payment and then to create a new route to the store whose offer is accepted. In this way, the vehicle user can receive the product(s) by sharing the generated code with the store representative when they reach the relevant location.

[0022] Industrial Application of the Invention

[0023] The vehicle user can access the offers and their contents on the route that s / he has created for a location s / he wants to go to via the navigation application (3) and go to the offer s / he chooses by means of the inventive system (1). For this, the navigation application (3) creates a new route to the physical store after the payments in the selected offer are made. In this way, the targets can be met by increasing the sales amounts of physical stores and achieving the desired sales. On the other hand, the vehicle users increase the comfort of their ride by selecting the appropriate offers on their way. Within these basic concepts; it is possible to develop various embodiments of the inventive “An Offer Display System (1)”; the invention cannot be limited to examples disclosed herein and it is essentially according to claims.

Claims

CLAIMS1. A system (1) for displaying the offers of companies that want to make sales on a route created by vehicle users, and creating a new route to the physical store of the respective company if the offer is accepted; characterized by at least one electronic device (2) which is configured to exchange data by using any remote communication protocol and to run at least one application thereon; at least one navigation application (3) which is run on the electronic device (2), and is configured to enable the location on the earth to be determined by using GPS signals; a route to be created for reaching the desired destination with this information; and the offers available in the stores on the created route to be displayed by the users; at least one database (4) which is configured to keep a record of the location information of the offers that will be displayed via the navigation application (3), of the companies to which the offers belong and of the physical stores of the companies; and at least one server (5) which is configured to establish communication with the electronic device (2) and the navigation application (4) by using any remote communication protocol; to create a route by using the location information that the user wants to reach through the communication established with the navigation application (3); to query the existence of physical company information offering promotions on the created route in the database (4); to share the generated route information with the vehicle user through the navigation application (3) together with the company offers on the route and to wait for them to make a choice; not to take any action if the vehicle user does not make a selection; to query the location information of the physical store to which the offer belongs in the database (4) if the vehicle user selects an offer; to create a new route based on the location information found after the query; to share the created new route with the vehicle user through the navigation application (3).

2. A system (1) according to Claim 1; characterized by the electronic device (2) which is a device such as a smartphone, tablet computer, desktop computer, portable computer or connected vehicle configured to run at least a navigation application (3) thereon.

3. A system (1) according to Claim 1 or 2; characterized by the electronic device (2) which has speakers for providing audio output, at least one camera capable of taking images, and an input unit in the form of a key or touch screen.

4. A system (1) according to any one of the preceding claims; characterized by the electronic device (2) which is configured to establish connection with the server (5) by using any communication protocol included in the state of the art, and to enable data exchange between the navigation application (3) and the server (5) through this established connection.

5. A system (1) according to any one of the preceding claims; characterized by the electronic device (2) which is configured to exchange data with the server (5) by using a data bus such as the Internet.

6. A system (1) according to any one of the preceding claims; characterized by the navigation application (3) which is configured to be run on the electronic device (2) or to be used together with the electronic device (2) and to enable at least the users to input the location information they want to reach and to share the created route with the vehicle user through a map image by using the input location information.

7. A system (1) according to any one of the preceding claims; characterized by the navigation application (3) which is configured to display physical company offers on the map image in the selected categories upon request of the user and toshare the information with the server (5) through the electronic device (2) in order for the route to be recreated if the offer is selected.

8. A system (1) according to any one of the preceding claims; characterized by the database (4) which is in communication with the server (5) and is configured to exchange data with the server (5).

9. A system (1) according to any one of the preceding claims; characterized by the database (4) which is configured to keep a record of the company information, store category information, store location information and the prices related to the offer therein for the physical stores that want to present an offer for their physical stores.

10. A system (1) according to any one of the preceding claims; characterized by the database (4) which is configured to keep a record of information such as the product information that companies want to present in the offer, the time when they want the offers to be published, and the amount of discounts therein.

11. A system (1) according to any one of the preceding claims; characterized by the database (4) which is configured to present an interface to company representatives in order for companies to access users by creating promotions with products that will be defined specifically for the stores, to use offers, to create promotions and to track reports.

12. A system (1) according to any one of the preceding claims; characterized by the database (4) which is configured to keep a record of the offers that the company representative wants to create via the interface together with the product, price, maximum, minimum and standard discount amounts, descriptions and visuals.

13. A system (1) according to any one of the preceding claims; characterized by the server (5) which is configured to establish communication with the electronic device (2) by using any remote communication protocol and to exchange data with the navigation application (3) run on the electronic device (2) through this established communication.

14. A system (1) according to any one of the preceding claims; characterized by the server (5) which is configured to establish communication with the database (4) and to access the data in the database (4).

15. A system (1) according to any one of the preceding claims; characterized by the server (5) which is configured to be triggered upon the input of location information through the navigation application (3); to create a route to the input location; to query the company information in the database (4) at a predetermined diameter on the route created; to add the offers received as a result of the query to the map image created together with the company information; and to share the map image with the vehicle user through the navigation application (3).

16. A system (1) according to any one of the preceding claims; characterized by the server (5) which is configured to wait for the offer to be selected on the map image presented on the navigation application (3); to query the location information of the company to which the respective offer belongs in the database (4) if the offer is selected; to enable a new route to be created by using the location information received as a result of the query; and to share the created new route with the vehicle user through the navigation application (3).

17. A system (1) according to any one of the preceding claims; characterized by the server (5) which is configured to redirect the vehicle user to a payment channel in order for them to make the payment included in the offer after selecting the offer, and to enable a new route to be created by using the location informationafter the payment is made, and to share the created new route with the vehicle user through the navigation application (3).

18. A system (1) according to any one of the preceding claims; characterized by the server (5) which is configured to display the offers in the selected category on the map within a radius of X km on the route through the navigation application (3) of the user; to enable the user to view the offers in summary; to display the details of the offer when the user selects the offer and to direct the user to the payment channels in the form of a wallet application in order for the payment to be made if the offer is accepted; to generate a unique code upon receipt of the payment and then to create a new route to the store whose offer is accepted.

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