Live streaming processing method and apparatus, device, and storage medium

Abstract

The present disclosure provides a live streaming processing method and apparatus, a device, and a storage medium. The method comprises: in response to a live streaming plan generation operation, displaying, on a live streaming plan page, information of an item to be recommended corresponding to a target live streaming account and live streaming script information, wherein the information of the item to be recommended comprises item attribute information of the item to be recommended, and the item to be recommended is determined on the basis of historical interaction data corresponding to the target live streaming account and item attribute information of candidate items to be recommended; the live streaming script information at least comprises live streaming explanation information corresponding to the item to be recommended, and the live streaming explanation information corresponding to the item to be recommended is determined on the basis of item description information of the item to be recommended. According to embodiments of the present disclosure, the information of the item to be recommended corresponding to the target live streaming account and the live streaming script information are displayed on the live streaming plan page, so as to support intelligent generation of a live streaming plan, thereby simplifying the preparation work before live streaming and improving the efficiency of pre-stream preparations.

Description

Live broadcast processing method, device, equipment and storage medium

[0001] This application claims priority to the Chinese invention patent application entitled “A live broadcast processing method, device, equipment and storage medium” and application number 202311834228.6 filed on December 27, 2023. The entire contents of that application are incorporated by reference into this application. Technical Field

[0002] The present disclosure relates to the field of data processing, and in particular to a live broadcast processing method, apparatus, device, and storage medium. Background Art

[0003] At present, live streaming with goods has become a mainstream sales trend. Before live streaming with goods, it is necessary to perform preparations for the start of the broadcast, such as listing products on the shelves and inputting explanation words.

[0004] However, currently the work of putting products on shelves and preparing live broadcast scripts is mainly done manually, which leads to low efficiency.

[0005] Summary of the Invention

[0006] In order to solve the above technical problems, the embodiments of the present disclosure provide a live broadcast processing method, device, equipment and storage medium.

[0007] In a first aspect, the present disclosure provides a live broadcast object method, the method comprising: receiving a live broadcast plan generation operation; in response to the live broadcast plan generation operation, displaying information on a to-be-recommended object and live broadcast speech information corresponding to a target live broadcast account on a live broadcast plan page; wherein, the to-be-recommended object information comprises object attribute information of the to-be-recommended object, and the to-be-recommended object is determined based on historical interaction data corresponding to the target live broadcast account and object attribute information of candidate to-be-recommended objects; the live broadcast speech information at least comprises live broadcast explanation information corresponding to the to-be-recommended object, and the live broadcast explanation information corresponding to the to-be-recommended object is determined based on the object description information of the to-be-recommended object.

[0008] In an optional embodiment, the method further includes: displaying a live broadcast room page in response to a start-up operation on the live broadcast plan page; binding the information of the object to be recommended and the live broadcast speech information corresponding to the target live broadcast account to the target live broadcast room corresponding to the live broadcast room page respectively; wherein, the information of the object to be recommended is used to add the object to be recommended corresponding to the target live broadcast account to the live broadcast object list of the target live broadcast room, the live broadcast speech information is used to be displayed on the live broadcast room page, and the live broadcast explanation information corresponding to the object to be recommended in the live broadcast speech information is used to be displayed when the object to be recommended is in an explanation state.

[0009] In an optional embodiment, in response to the live broadcast plan generation operation, the recommended object information and live broadcast speech information corresponding to the target live broadcast account are displayed on the live broadcast plan page, including: in response to the live broadcast plan generation operation, determining whether the target live broadcast account has a historical live broadcast plan; if it is determined that the target live broadcast account has a historical live broadcast plan, the recommended object information and live broadcast speech information in the historical live broadcast plan are displayed on the live broadcast plan page.

[0010] In an optional implementation, the object to be recommended is determined based on the historical interaction data corresponding to the target live broadcast account, the object attribute information of the candidate object to be recommended, and the target object information corresponding to the target live broadcast account, and / or the live broadcast explanation information corresponding to the object to be recommended is determined based on the object description information of the object to be recommended and the target speech information corresponding to the target live broadcast account; the response to the live broadcast plan generation operation, before displaying the object to be recommended information and the live broadcast speech information corresponding to the target live broadcast account on the live broadcast plan page, also includes: determining the target object information corresponding to the target live broadcast account from the candidate recommendation object information and / or determining the target speech information corresponding to the target live broadcast account from the candidate live broadcast speech information.

[0011] In an optional implementation, the target object information includes object category information, and the target speech information includes live speech style information.

[0012] In an optional embodiment, in response to the live broadcast plan generation operation, the recommended object information and live broadcast speech information corresponding to the target live broadcast account are displayed on the live broadcast plan page, including: in response to the live broadcast plan generation operation, an object to be recommended entrance and a live broadcast speech entrance are displayed on the live broadcast plan page; wherein, the object to be recommended entrance displays one or more objects to be recommended corresponding to the target live broadcast account, and the live broadcast speech entrance displays part of the live broadcast speech information corresponding to the target live broadcast account; in response to the trigger operation for the object to be recommended entrance, the recommended object information corresponding to the target live broadcast account is displayed on the object management page; in response to the trigger operation for the live broadcast speech entrance, the live broadcast speech information corresponding to the target live broadcast account is displayed on the speech management page.

[0013] In an optional embodiment, after the information of the object to be recommended corresponding to the target live broadcast account is displayed on the object management page in response to the trigger operation on the entry of the object to be recommended, it also includes: in response to the object adding operation on the object management page, adding the candidate object to be recommended corresponding to the object adding operation to the object to be recommended corresponding to the target live broadcast account; and / or, in response to the object deleting operation on the object management page, deleting the recommended object corresponding to the object deleting operation from the object to be recommended corresponding to the target live broadcast account.

[0014] In an optional embodiment, the response to the object deletion operation on the object management page, after deleting the recommended object corresponding to the object deletion operation from the objects to be recommended corresponding to the target live broadcast account, also includes: deleting the live broadcast explanation information of the recommended object corresponding to the object deletion operation from the live broadcast speech information corresponding to the target live broadcast account.

[0015] In an optional embodiment, the response to the object adding operation on the object management page, after adding the candidate object to be recommended corresponding to the object adding operation to the object to be recommended corresponding to the target live broadcast account, also includes: generating live broadcast explanation information corresponding to the candidate object to be recommended based on the object description information of the candidate object to be recommended corresponding to the object adding operation; and adding the live broadcast explanation information corresponding to the candidate object to be recommended to the live broadcast speech information corresponding to the target live broadcast account.

[0016] In an optional embodiment, the method further includes: in response to a trial broadcast operation on the live broadcast plan page, displaying the trial broadcast page, and controlling the trial broadcast room corresponding to the trial broadcast page to be visible only to users of the target live broadcast account; binding the object to be recommended information and the live broadcast speech information corresponding to the target live broadcast account to the trial broadcast room corresponding to the trial broadcast page respectively; wherein the object to be recommended information is used to add the object to be recommended corresponding to the target live broadcast account to the live broadcast object list of the trial broadcast room, and the live broadcast speech information is used to be displayed on the trial broadcast page.

[0017] In an optional implementation, the method further includes: displaying a start broadcast control on the trial broadcast page in response to a trial broadcast end triggering operation on the trial broadcast page; wherein the start broadcast control is used to trigger the start broadcast operation.

[0018] In an optional implementation, the display order of the to-be-recommended object information corresponding to the target live broadcast account is determined based on the target object attribute information of the corresponding to-be-recommended object, and the target object attribute information includes the object acquisition amount or the object resource value.

[0019] In an optional implementation, the live broadcast script information also includes live broadcast opening script, live broadcast interactive script and / or live broadcast ending script, and the display order of the live broadcast script information is determined based on the live broadcast process and the display order between the recommended objects corresponding to the target live broadcast account.

[0020] In an optional implementation manner, the live explanation information corresponding to the object to be recommended is displayed based on explanation keywords corresponding to the object type to which the object to be recommended belongs.

[0021] In the second aspect, the present disclosure also provides a live broadcast object device, which includes: a first receiving module for receiving a live broadcast plan generation operation; a first display module for displaying the recommended object information and live broadcast speech information corresponding to the target live broadcast account on the live broadcast plan page in response to the live broadcast plan generation operation; wherein, the recommended object information includes object attribute information of the recommended object, and the recommended object is determined based on the historical interaction data corresponding to the target live broadcast account and the object attribute information of the candidate recommended object; the live broadcast speech information at least includes the live broadcast explanation information corresponding to the recommended object, and the live broadcast explanation information corresponding to the recommended object is determined based on the object description information of the recommended object.

[0022] In a third aspect, the present disclosure provides a computer-readable storage medium, wherein instructions are stored in the computer-readable storage medium. When the instructions are executed on a terminal device, the terminal device implements the above method.

[0023] In a fourth aspect, the present disclosure provides a live broadcast object device, comprising: a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor implements the above-mentioned method when executing the computer program.

[0024] In a fifth aspect, the present disclosure provides a computer program product, which includes a computer program / instructions, and the computer program / instructions implement the above method when executed by a processor. BRIEF DESCRIPTION OF THE DRAWINGS

[0025] The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the present disclosure.

[0026] In order to more clearly illustrate the embodiments of the present disclosure or the technical solutions in the prior art, the following briefly introduces the drawings required for use in the embodiments or the description of the prior art. Obviously, for ordinary technicians in this field, other drawings can be obtained based on these drawings without any creative work.

[0027] FIG1 is a flow chart of a live broadcast processing method provided by an embodiment of the present disclosure;

[0028] FIG2 is a schematic diagram of a live broadcast plan page provided by an embodiment of the present disclosure;

[0029] FIG3 is a schematic diagram of an information setting page provided by an embodiment of the present disclosure;

[0030] FIG4 is a schematic diagram of a live broadcast room page provided by an embodiment of the present disclosure;

[0031] FIG5 is a schematic diagram of another live broadcast room page provided by an embodiment of the present disclosure;

[0032] FIG6 is a schematic diagram of a personal user homepage provided by an embodiment of the present disclosure;

[0033] FIG7 is a schematic diagram of an object management page provided by an embodiment of the present disclosure;

[0034] FIG8 is a schematic diagram of a speech management page provided by an embodiment of the present disclosure;

[0035] FIG9 is a schematic structural diagram of a live broadcast processing device provided by an embodiment of the present disclosure;

[0036] FIG10 is a schematic structural diagram of a live broadcast processing device provided in an embodiment of the present disclosure. DETAILED DESCRIPTION

[0037] In order to more clearly understand the above-mentioned objectives, features and advantages of the present disclosure, the scheme of the present disclosure will be further described below. It should be noted that the embodiments of the present disclosure and the features therein can be combined with each other in the absence of conflict.

[0038] In the following description, many specific details are set forth to facilitate a full understanding of the present disclosure, but the present disclosure may also be implemented in other ways different from those described herein; it is obvious that the embodiments in the specification are only part of the embodiments of the present disclosure, rather than all of the embodiments.

[0039] At present, live streaming with goods has become a mainstream sales trend. Before live streaming with goods, it is necessary to perform preparations for the start of the broadcast, such as listing products on the shelves and inputting explanation words.

[0040] However, currently the work of putting products on shelves and preparing live broadcast scripts is mainly done manually, which leads to low efficiency.

[0041] Therefore, how to improve the efficiency of live broadcast processing and enhance the user's live broadcast experience has become a technical problem that needs to be solved urgently.

[0042] To this end, the embodiment of the present disclosure provides a live broadcast processing method, specifically, receiving a live broadcast plan generation operation, and in response to the live broadcast plan generation operation, displaying the recommended object information and live broadcast speech information corresponding to the target live broadcast account on the live broadcast plan page, wherein the recommended object information includes the object attribute information of the recommended object, and the recommended object is determined based on the historical interaction data corresponding to the target live broadcast account and the object attribute information of the candidate recommended object, and the live broadcast speech information at least includes the live broadcast explanation information corresponding to the recommended object, and the live broadcast explanation information corresponding to the recommended object is determined based on the object description information of the recommended object.

[0043] It can be seen that the embodiment of the present disclosure supports the intelligent generation of live broadcast plans by displaying the recommended object information and live broadcast speech information corresponding to the target live broadcast account on the live broadcast plan page, thereby simplifying the preparation work before the live broadcast and improving the efficiency of the preparation work before the broadcast.

[0044] Specifically, the embodiment of the present disclosure provides a live broadcast processing method. Referring to FIG1 , which is a flow chart of a live broadcast processing method provided by the embodiment of the present disclosure, the method specifically includes:

[0045] S101: Receive a live broadcast plan generation operation.

[0046] The live broadcast processing method provided by the embodiment of the present disclosure can be applied to a client, wherein the client can be deployed on a terminal such as a smart phone or a tablet computer.

[0047] In the disclosed embodiment, the live broadcast plan refers to the live broadcast content intelligently recommended to the anchor in the pre-broadcast preparation scenario.

[0048] Among them, the live broadcast plan generation operation may include a trigger operation for the live broadcast plan generation entrance, such as a single-click, double-click, long press and other trigger operations for the live broadcast plan generation entrance.

[0049] S102: In response to the live broadcast plan generation operation, information on the recommended objects and live broadcast script information corresponding to the target live broadcast account are displayed on the live broadcast plan page.

[0050] The information about the object to be recommended includes object attribute information of the object to be recommended, and the object to be recommended is determined based on historical interaction data corresponding to the target live broadcast account and object attribute information of candidate objects to be recommended.

[0051] The live broadcast speech information at least includes the live broadcast explanation information corresponding to the object to be recommended, and the live broadcast explanation information corresponding to the object to be recommended is determined based on the object description information of the object to be recommended.

[0052] The target live broadcast account may be the currently logged-in account, and is also the account that will be used to broadcast based on the live broadcast plan generated this time.

[0053] The recommended object information may include the object attribute information of the recommended object, which may include product attribute information such as the product price, product dynamic sales volume, product praise rate, product commission, etc. In addition, the recommended object information displayed on the live broadcast plan page may also include other information besides the object attribute information, such as a picture of the recommended object, a text description of the recommended object, etc.

[0054] In the disclosed embodiment, the target live broadcast account's corresponding object to be recommended can be determined based on the target live broadcast account's corresponding historical interaction data and the object attribute information of the candidate to be recommended. The target live broadcast account's corresponding historical interaction data may include information on the target live broadcast account's fans' interests, the target live broadcast account's historical product information (such as the target live broadcast account's product listings and historical product sales information), and so on.

[0055] The recommended object corresponding to the target live broadcast account is determined from the candidate recommended objects. The specific determination method includes determining the recommended object corresponding to the target live broadcast account based on the object attribute information of the candidate recommended objects. The object attribute information may include product attribute information such as product price, product dynamic sales volume, product praise rate, product commission, etc.

[0056] In an embodiment of the present disclosure, when displaying the information of the objects to be recommended on the live broadcast plan page, the display order of the information of the objects to be recommended on the live broadcast plan page can also be determined based on the target object attribute information of the objects to be recommended corresponding to the target live broadcast account, wherein the target object attribute information includes the object acquisition amount or the object resource value, such as the sales volume and price of the product.

[0057] In the embodiment of the present disclosure, the live broadcast speech information displayed on the live broadcast plan page may include the live broadcast explanation information of the object to be recommended, wherein the live broadcast explanation information can be determined based on the object description information of the object to be recommended, and there is a corresponding relationship between the live broadcast explanation information and the object to be recommended. In addition, the live broadcast speech information may also include the live broadcast opening speech, the live broadcast ending speech, the live broadcast interactive speech such as the invitation to like or request to follow, etc. Among them, the object description information of the object to be recommended is used to describe the characteristics of the object to be recommended, for example, it may include the user evaluation information of the object to be recommended, the product details page information, etc., that is, the live broadcast speech information can be determined based on the user evaluation information and the product details page information of the object to be recommended.

[0058] In addition, in the disclosed embodiment, when displaying live broadcast script information on the live broadcast plan page, it can also be determined based on the live broadcast process and the display order of the recommended objects corresponding to the target live broadcast account. In other words, as the live broadcast process progresses and the display order of the recommended objects changes, the live broadcast script information is displayed accordingly. The live broadcast process can specifically include the live broadcast opening introduction, the live broadcast product explanation, the live broadcast interaction, and the live broadcast ending.

[0059] Based on the above, when displaying the live broadcast explanation information for the recommended subject corresponding to the target live broadcast account on the live broadcast plan page, it can also be displayed based on the explanation keywords corresponding to the object type of the recommended subject. The object type of the recommended subject can refer to the category to which the recommended subject belongs, and the corresponding explanation keywords can be high-frequency words in that category, etc.

[0060] For example, assuming that the object to be recommended is clothing, the explanation keywords corresponding to the object type to which the object to be recommended belongs (the object type of clothing is clothing) may include explanation keywords such as version and brand.

[0061] As shown in Figure 2, a schematic diagram of a live broadcast plan page provided by an embodiment of the present disclosure is shown on the live broadcast plan page. The live broadcast plan page displays information 201 of the recommended objects corresponding to the target live broadcast account and information 202 of the live broadcast script.

[0062] In an optional implementation, the recommended object information and live broadcast script information displayed on the live broadcast plan page may come from the historical live broadcast plan of the target live broadcast account.

[0063] Specifically, when a live broadcast plan generation operation is received, it is determined whether there is a historical live broadcast plan under the target live broadcast account. If it is determined that there is a historical live broadcast plan, the historical live broadcast plan is obtained, and the information of the recommended objects and the live broadcast script information in the historical live broadcast plan are displayed on the live broadcast plan page, that is, the historical live broadcast plan is used as the current live broadcast plan.

[0064] Among them, the live broadcast plan generation operation may include a display trigger operation for the live broadcast plan page. The information of the object to be recommended in the historical live broadcast plan is also determined through the historical interaction data corresponding to the target live broadcast account and the object attribute information of the candidate object to be recommended. The live broadcast explanation information included in the live broadcast speech information in the historical live broadcast plan is also determined based on the object description information of the object to be recommended in the historical live broadcast plan.

[0065] In actual applications, if it is determined that the target live broadcast account does not have a historical live broadcast plan, the recommended object information and live broadcast script information in the current live broadcast plan can be generated in real time.

[0066] Specifically, based on the target live broadcast account's historical interaction data and the object attribute information of the candidate recommendation object, the target live broadcast account's candidate recommendation object is obtained, and the corresponding live broadcast explanation information for the candidate recommendation object is generated based on the object description information of the candidate recommendation object. The generated candidate recommendation information and live broadcast speech information are displayed on the live broadcast plan page.

[0067] In one application scenario, when a display trigger operation for a live broadcast plan page is received, it is first determined whether the target live broadcast account has a historical live broadcast plan. If it is determined that there is a historical live broadcast plan, a prompt message is displayed for the user to choose whether to use the historical live broadcast plan as the current live broadcast plan. When the user triggers a rejection operation, the object to be recommended can be obtained in real time based on the historical interaction data of the target live broadcast account and the object attribute information of the candidate recommendation object, and the live broadcast explanation information corresponding to the current object to be recommended can be generated based on the object description information of the object to be recommended.

[0068] In actual applications, in order to support the replacement of the information on the objects to be recommended and the live broadcast speech information displayed on the live broadcast plan page, that is, to support the regeneration of the information on the objects to be recommended and the live broadcast speech information, in the embodiment of the present disclosure, the live broadcast plan generation operation can also include a triggering operation for a re-recommendation control, wherein a re-recommendation control is displayed on the live broadcast plan page.

[0069] In an application scenario, based on the information of the recommended object and the live broadcast script information corresponding to the target live broadcast account displayed on the live broadcast plan page, when a trigger operation for the re-recommendation control is received, the historical interaction data of the target live broadcast account and the object attribute information of the candidate recommended object are updated, and the object to be recommended is obtained according to the updated historical interaction data of the target live broadcast account and the object attribute information of the candidate recommended object, and the live broadcast explanation information corresponding to the current object to be recommended is generated according to the object description information of the object to be recommended.

[0070] In the disclosed embodiment, by setting a re-recommendation control, it supports changing the information of the recommended objects and the live broadcast script information on the live broadcast plan page, thereby improving the user experience of the intelligent recommendation live broadcast plan.

[0071] In actual applications, the generation of recommended object information and live broadcast speech information on the live broadcast plan page can also be triggered based on the target object information corresponding to the target live broadcast account and the target speech information corresponding to the target live broadcast account.

[0072] In order to support the generation of the target object information and the target speech information corresponding to the target live broadcast account on the live broadcast plan page through the target object information and the target speech information corresponding to the target live broadcast account, in the embodiment of the present disclosure, the object to be recommended can be determined based on the historical interaction data corresponding to the target live broadcast account, the object attribute information of the candidate object to be recommended and the target object information corresponding to the target live broadcast account, and / or, the live broadcast explanation information corresponding to the object to be recommended can be determined based on the object description information of the object to be recommended and the target speech information corresponding to the target live broadcast account.

[0073] Among them, the target object information corresponding to the target live broadcast account can specifically include object category information, such as the product category; the target speech information can specifically be the explanation speech style information, such as detailed explanation, enthusiastic interaction, and humorous live broadcast speech style.

[0074] At this time, the live broadcast plan generation operation may include a trigger operation for the determination control on the information setting page, wherein the target object information corresponding to the target live broadcast account set on the information setting page belongs to one or more of the candidate recommended object information, and the target speech information corresponding to the target live broadcast account set on the information setting page belongs to one or more of the candidate live broadcast speech information.

[0075] In an optional implementation, if it is detected that the candidate recommendation object information contains target object information corresponding to the target live broadcast account, the target object information corresponding to the target live broadcast account in the candidate recommendation object information is determined, and the object to be recommended is determined based on the historical interaction data corresponding to the target live broadcast account, the object attribute information of the candidate object to be recommended, and the target object information corresponding to the target live broadcast account, and the live broadcast explanation information is generated based on the object description information of the object to be recommended.

[0076] In another optional implementation, if it is detected that the candidate live broadcast speech information contains the target speech information corresponding to the target live broadcast account, the target speech information corresponding to the target live broadcast account in the candidate live broadcast speech information is determined, and then the object to be recommended is determined based on the historical interaction data corresponding to the target live broadcast account and the object attribute information of the candidate object to be recommended, and the live broadcast explanation information is generated based on the object description information of the recommended object and the target speech information corresponding to the target live broadcast account.

[0077] In another optional implementation, if it is detected that the candidate recommendation object information includes the target object information corresponding to the target live broadcast account and the target speech information corresponding to the target live broadcast account in the candidate live broadcast speech information, then the target object information corresponding to the target live broadcast account in the candidate recommendation object information and the target speech information corresponding to the target live broadcast account in the candidate live broadcast speech information are determined, and then the object to be recommended is determined based on the historical interaction data corresponding to the target live broadcast account, the object attribute information of the candidate object to be recommended and the target object information corresponding to the target live broadcast account, and the live broadcast explanation information is generated based on the object description information of the object to be recommended and the target speech information corresponding to the target live broadcast account.

[0078] As shown in Figure 3, a schematic diagram of an information setting page provided in an embodiment of the present disclosure is shown on the information setting page. A determination control 301, candidate recommendation object information 302, and candidate live broadcast speech information 303 are displayed on the information setting page. After receiving a selection operation for the target object information and the target speech information, when a trigger operation is received on the determination control, the object to be recommended is determined based on the historical interaction data corresponding to the target live broadcast account, the object attribute information of the candidate to be recommended object, and the target object information corresponding to the target live broadcast account, and live broadcast explanation information is generated based on the object description information of the object to be recommended and the target speech information corresponding to the target live broadcast account.

[0079] In the disclosed embodiment, by combining the target object information and target speech information corresponding to the target live broadcast account, the recommended object and live broadcast speech information are determined, which further makes the intelligently generated recommended object and live broadcast speech information more in line with user needs, further improving the user experience.

[0080] In actual applications, after displaying the recommended object information and live broadcast script information on the live broadcast plan page, the live broadcast can be carried out by triggering the start operation.

[0081] Specifically, when a start-up operation is received on the live broadcast plan page, the live broadcast room page is displayed, and the recommended object information and live broadcast script information corresponding to the target live broadcast account are bound to the target live broadcast room corresponding to the live broadcast room page.

[0082] Among them, the information of the object to be recommended is used to add the object to be recommended corresponding to the target live broadcast account to the live broadcast object list of the target live broadcast room, and the live broadcast speech information is used to be displayed on the live broadcast room page, and is displayed on the live broadcast room page when the corresponding object to be recommended is in the explanation state.

[0083] As shown in Figure 4, a schematic diagram of a live broadcast room page provided by an embodiment of the present disclosure is shown. The live broadcast room page displays a live broadcast object list 401, which displays the objects to be recommended corresponding to the target live broadcast account in the object information to be recommended.

[0084] As shown in Figure 5, a schematic diagram of another live broadcast room page provided by an embodiment of the present disclosure is shown. The live broadcast room page displays a recommended object in the object information to be recommended, and the recommended object is in the explanation state. At this time, the live broadcast explanation information 501 corresponding to the recommended object is displayed on the live broadcast room page.

[0085] In actual applications, in order to support early preview of intelligently generated live content, the embodiments of the present disclosure also support trial broadcast operations.

[0086] Specifically, when a trial broadcast operation is received on the live broadcast plan page, the trial broadcast page is displayed, and the trial broadcast room corresponding to the trial broadcast page is controlled to be switched to be visible only to the user of the target live broadcast account. The recommended object information and live broadcast script information corresponding to the target live broadcast account are respectively bound to the trial broadcast room corresponding to the trial broadcast page. The recommended object information is used to add the recommended object corresponding to the target live broadcast account to the live broadcast object list of the trial broadcast room, and the live broadcast script information is used to display it on the trial broadcast page.

[0087] When a trial broadcast end trigger operation is received on the trial broadcast page, a start broadcast control is displayed on the trial broadcast page, wherein the start broadcast control is used to trigger the start broadcast operation.

[0088] For example, the trial broadcast controls shown in Figures 2, 7, and 8 can be triggered to display the trial broadcast page. The trial broadcast function allows the host user to preview the intelligently generated live broadcast content in advance.

[0089] In the live broadcast processing method provided by the embodiment of the present disclosure, first, a live broadcast plan generation operation is received, and in response to the live broadcast plan generation operation, information on the object to be recommended and live broadcast speech information corresponding to the target live broadcast account are displayed on the live broadcast plan page, wherein the information on the object to be recommended includes object attribute information of the object to be recommended, and the object to be recommended is determined based on historical interaction data corresponding to the target live broadcast account and object attribute information of candidate objects to be recommended, and the live broadcast speech information at least includes live broadcast explanation information corresponding to the object to be recommended, and the live broadcast explanation information corresponding to the object to be recommended is determined based on the object description information of the object to be recommended.

[0090] The disclosed embodiment supports intelligent generation of live broadcast plans by displaying the recommended object information and live broadcast speech information corresponding to the target live broadcast account on the live broadcast plan page, thereby simplifying the preparation work before the live broadcast and improving the efficiency of the preparation work before the broadcast.

[0091] In an optional embodiment, when a live broadcast plan generation operation is received, an entrance for objects to be recommended and an entrance for live broadcast scripts are displayed on the live broadcast plan page, wherein the entrance for objects to be recommended displays one or more objects to be recommended corresponding to the target live broadcast account, and the entrance for live broadcast scripts displays the live broadcast script information corresponding to the target live broadcast account.

[0092] When a trigger operation is received for the entry of the recommended object, the object management page is displayed, and the recommended object information corresponding to the target live broadcast account is displayed on the object management page. Among them, the object management page is a secondary page of the live broadcast plan page.

[0093] When a trigger operation is received for the live broadcast script entry, the script management page is displayed, and the live broadcast script information corresponding to the target live broadcast account is displayed on the script management page. Among them, the script management page is a secondary page of the live broadcast plan page.

[0094] In one application scenario, first, a live broadcast plan generation entrance is displayed on the personal user's homepage. By triggering the live broadcast plan generation entrance, a live broadcast plan page is displayed. The live broadcast plan page displays an entrance for objects to be recommended and an entrance for live broadcast scripts. The entrance for objects to be recommended displays one or more objects to be recommended corresponding to the target live broadcast account, and the entrance for live broadcast scripts displays part of the live broadcast script information corresponding to the target live broadcast account.

[0095] As shown in Figure 6, a schematic diagram of a personal user homepage provided by an embodiment of the present disclosure is shown. A live broadcast plan generation portal 601 is displayed on the personal user homepage, and triggering the live broadcast plan generation portal displays the live broadcast plan page.

[0096] As shown in FIG2 , the live broadcast plan page displays an entry 203 for objects to be recommended and an entry 204 for live broadcast scripts. The entry for objects to be recommended displays information 201 of objects to be recommended, and the entry for live broadcast scripts displays partial live broadcast script information 202 corresponding to the target live broadcast account.

[0097] When the entry 203 for the recommended object is triggered, the object management page is displayed. FIG7 is a schematic diagram of an object management page provided by an embodiment of the present disclosure. The object management page displays information 701 of the recommended object corresponding to the target live broadcast account.

[0098] When the live broadcast script entry 204 is triggered, the script management page is displayed. FIG8 is a schematic diagram of a script management page provided by an embodiment of the present disclosure. The script management page displays the live broadcast script information corresponding to the target live broadcast account. The live broadcast script information may include the live broadcast start script, the live broadcast explanation script, and so on.

[0099] In actual applications, in order to support switching between the object management page and the speech management page, a tab control can be displayed on the object management page and the speech management page to switch the display pages. For example, the tab control 704 displayed on the object management page shown in Figure 7 can be triggered to switch the display from the object management page to the speech management page. For example, the tab control 801 displayed on the speech management page shown in Figure 8 can be triggered to switch the display from the speech management page to the object management page.

[0100] In actual applications, in order to support users in modifying recommended objects on the object management page, in the embodiment of the present disclosure, object adding and object deleting operations are set on the object management page to facilitate users in selecting recommended objects that meet their needs and improve user experience.

[0101] In an optional embodiment, when an object adding operation is received on the object management page, the candidate to-be-recommended object corresponding to the object adding operation is added to the to-be-recommended objects corresponding to the target live broadcast account. At this time, the to-be-recommended object corresponding to the object adding operation is displayed on the object management page.

[0102] As shown in FIG7 , the object adding control 702 is displayed on the object management page. When the object adding control is triggered, the candidate object to be recommended corresponding to the object adding operation is added to the object to be recommended corresponding to the target live broadcast account. At this time, the object to be recommended corresponding to the object adding operation is displayed on the object management page.

[0103] In one optional embodiment, when an object deletion operation is received on the object management page, the recommended object corresponding to the object deletion operation is deleted from the list of recommended objects corresponding to the target live broadcast account. At this point, the recommended object corresponding to the object deletion operation is no longer displayed on the object management page to indicate that the recommended object corresponding to the object deletion operation has been removed.

[0104] For example, on the object management page shown in Figure 7 above, when you swipe left on the object to be recommended, the object deletion control 703 corresponding to the object to be recommended is displayed. When the object deletion control is triggered, the recommended object corresponding to the object deletion control is deleted from the object to be recommended corresponding to the target live broadcast account.

[0105] In addition, the object deletion control corresponding to the object to be recommended can also be directly displayed on the object management page to simplify the interaction path and improve operation efficiency.

[0106] In actual applications, when the recommended object corresponding to the target live broadcast account is added or deleted, in order to support corresponding changes in the live broadcast explanation information corresponding to the recommended object, a linkage change relationship is established between the recommended object and the corresponding live broadcast explanation information in the embodiment of the present disclosure, that is, when the recommended object changes, the corresponding live broadcast explanation information is linked to make corresponding responses to ensure that the live broadcast explanation information remains consistent with the recommended object.

[0107] Specifically, if it is detected that the recommended object corresponding to the object deletion operation is deleted from the recommended objects corresponding to the target live broadcast account, the live broadcast explanation information of the recommended object corresponding to the object deletion operation is deleted from the live broadcast speech information corresponding to the target live broadcast account.

[0108] If it is detected that the candidate to be recommended object corresponding to the object adding operation is added to the to-be-recommended objects corresponding to the target live broadcast account, live broadcast explanation information corresponding to the candidate to be recommended object is generated based on the object description information of the candidate to be recommended object corresponding to the object adding operation. The live broadcast explanation information corresponding to the candidate to be recommended object is then added to the live broadcast speech information corresponding to the target live broadcast account.

[0109] In addition, in the embodiment of the present disclosure, changes to live speech information can also be supported. Specifically, a modification control is set on the speech management page. By triggering the modification control, users can modify the live speech information.

[0110] Based on the above method embodiments, the present disclosure also provides a live broadcast processing device. Referring to Figure 9, which is a structural schematic diagram of a live broadcast processing device provided by an embodiment of the present disclosure, the device includes: a first receiving module 901, for receiving a live broadcast plan generation operation; a first display module 902, for displaying the recommended object information and live broadcast speech information corresponding to the target live broadcast account on the live broadcast plan page in response to the live broadcast plan generation operation; wherein, the recommended object information includes object attribute information of the recommended object, and the recommended object is determined based on the historical interaction data corresponding to the target live broadcast account and the object attribute information of the candidate recommended object; the live broadcast speech information at least includes the live broadcast explanation information corresponding to the recommended object, and the live broadcast explanation information corresponding to the recommended object is determined based on the object description information of the recommended object.

[0111] In an optional embodiment, the device also includes: a first display module, used to display the live broadcast room page in response to the start-up operation on the live broadcast plan page; a first binding module, used to bind the recommended object information and live broadcast speech information corresponding to the target live broadcast account to the target live broadcast room corresponding to the live broadcast room page; wherein, the recommended object information is used to add the recommended object corresponding to the target live broadcast account to the live broadcast object list of the target live broadcast room, the live broadcast speech information is used to be displayed on the live broadcast room page, and the live broadcast explanation information corresponding to the recommended object in the live broadcast speech information is used to be displayed when the recommended object is in the explanation state.

[0112] In an optional embodiment, the first display module includes: a first determination module, used to determine whether the target live broadcast account has a historical live broadcast plan in response to the live broadcast plan generation operation; a first display sub-module, used to display the recommended object information and live broadcast speech information in the historical live broadcast plan on the live broadcast plan page when determining that the target live broadcast account has a historical live broadcast plan.

[0113] In an optional implementation, the object to be recommended is determined based on the historical interaction data corresponding to the target live broadcast account, the object attribute information of the candidate object to be recommended, and the target object information corresponding to the target live broadcast account, and / or the live broadcast explanation information corresponding to the object to be recommended is determined based on the object description information of the object to be recommended and the target corresponding to the target live broadcast account; the device also includes: a second determination module, used to determine the target object information corresponding to the target live broadcast account from the candidate recommendation object information; a third determination module, used to determine the target speech information corresponding to the target live broadcast account from the candidate live speech information.

[0114] In an optional implementation, the target object information includes object category information, and the target speech information includes live speech style information.

[0115] In an optional embodiment, the first display module includes: a second display module, which is used to display an entrance for objects to be recommended and an entrance for live broadcast scripts on the live broadcast plan page in response to the live broadcast plan generation operation; wherein, the entrance for objects to be recommended displays one or more objects to be recommended corresponding to the target live broadcast account, and the entrance for live broadcast scripts displays part of the live broadcast script information corresponding to the target live broadcast account; the second display module is used to display the information of objects to be recommended corresponding to the target live broadcast account on the object management page in response to a trigger operation on the entrance for objects to be recommended; the third display module is used to display the live broadcast script information corresponding to the target live broadcast account on the script management page in response to a trigger operation on the entrance for live broadcast scripts.

[0116] In an optional embodiment, the device further includes: a first adding module for, in response to an object adding operation performed on the object management page, adding the candidate object to be recommended corresponding to the object adding operation to the object to be recommended corresponding to the target live broadcast account; a first deleting module for, in response to an object deleting operation performed on the object management page, deleting the recommended object corresponding to the object deleting operation from the object to be recommended corresponding to the target live broadcast account.

[0117] In an optional embodiment, the device further includes: a second deletion module, configured to delete the live broadcast explanation information of the recommended object corresponding to the object deletion operation from the live broadcast speech information corresponding to the target live broadcast account.

[0118] In an optional embodiment, the device also includes: a generation module for generating live explanation information corresponding to the candidate object to be recommended based on the object description information of the candidate object to be recommended corresponding to the object adding operation; and a second adding module for adding the live explanation information corresponding to the candidate object to be recommended to the live speech information corresponding to the target live broadcast account.

[0119] In an optional embodiment, the device further includes: a third display module for displaying the trial broadcast page in response to the trial broadcast operation on the live broadcast plan page, and controlling the trial broadcast room corresponding to the trial broadcast page to be visible only to users of the target live broadcast account; a second binding module for binding the information on the object to be recommended and the live broadcast speech information corresponding to the target live broadcast account to the trial broadcast room corresponding to the trial broadcast page; wherein the information on the object to be recommended is used to add the object to be recommended corresponding to the target live broadcast account to the live broadcast object list of the trial broadcast room, and the live broadcast speech information is used to be displayed on the trial broadcast page.

[0120] In an optional embodiment, the device further includes: a fourth display module, configured to display a start broadcast control on the trial broadcast page in response to a trial broadcast end trigger operation on the trial broadcast page; wherein the start broadcast control is used to trigger the start broadcast operation.

[0121] In an optional implementation, the display order of the to-be-recommended object information corresponding to the target live broadcast account is determined based on the target object attribute information of the corresponding to-be-recommended object, and the target object attribute information includes the object acquisition amount or the object resource value.

[0122] In an optional implementation, the live broadcast script information also includes live broadcast opening script, live broadcast interactive script and / or live broadcast ending script, and the display order of the live broadcast script information is determined based on the live broadcast process and the display order between the recommended objects corresponding to the target live broadcast account.

[0123] In an optional implementation, the live explanation information corresponding to the object to be recommended is displayed based on explanation keywords corresponding to the object type to which the object to be recommended belongs.

[0124] An embodiment of the present disclosure provides a live broadcast processing device, specifically, receives a live broadcast plan generation operation, and in response to the live broadcast plan generation operation, displays information on a to-be-recommended object and live broadcast speech information corresponding to a target live broadcast account on a live broadcast plan page, wherein the information on the to-be-recommended object includes object attribute information of the to-be-recommended object, and the to-be-recommended object is determined based on historical interaction data corresponding to the target live broadcast account and object attribute information of candidate to-be-recommended objects; the live broadcast speech information at least includes live broadcast explanation information corresponding to the to-be-recommended object, and the live broadcast explanation information corresponding to the to-be-recommended object is determined based on object description information of the to-be-recommended object.

[0125] The disclosed embodiment supports intelligent generation of live broadcast plans by displaying the recommended object information and live broadcast speech information corresponding to the target live broadcast account on the live broadcast plan page, thereby simplifying the preparation work before the live broadcast and improving the efficiency of the preparation work before the broadcast.

[0126] In addition to the above-mentioned method and apparatus, the embodiments of the present disclosure further provide a computer-readable storage medium, which stores instructions. When the instructions are executed on a terminal device, the terminal device implements the live broadcast processing method described in the embodiments of the present disclosure.

[0127] The embodiment of the present disclosure further provides a computer program product, which includes a computer program / instructions. When the computer program / instructions are executed by a processor, the live broadcast processing method described in the embodiment of the present disclosure is implemented.

[0128] In addition, the embodiment of the present disclosure further provides a live broadcast processing device, as shown in FIG10 , which may include:

[0129] Processor 1001, memory 1002, input device 1003, and output device 1004. The number of processors 1001 in the live broadcast processing device can be one or more, and Figure 10 uses one processor as an example. In some embodiments of the present disclosure, the processor 1001, memory 1002, input device 1003, and output device 1004 can be connected via a bus or other means, wherein Figure 10 uses the bus connection as an example.

[0130] The memory 1002 can be used to store software programs and modules. The processor 1001 executes various functional applications and data processing of the live broadcast processing device by running the software programs and modules stored in the memory 1002. The memory 1002 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, at least one application required for a function, etc. In addition, the memory 1002 may include a high-speed random access memory, and may also include a non-volatile memory, such as at least one disk storage device, a flash memory device, or other volatile solid-state storage device. The input device 1003 can be used to receive input digital or character information, and to generate signal input related to user settings and function control of the live broadcast processing device.

[0131] Specifically in this embodiment, the processor 1001 will load the executable files corresponding to the processes of one or more applications into the memory 1002 according to the following instructions, and the processor 1001 will run the applications stored in the memory 1002, thereby realizing the various functions of the above-mentioned live broadcast processing device.

[0132] It should be noted that, in this document, relational terms such as "first" and "second" are used only to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply any actual relationship or order between these entities or operations. Moreover, the terms "comprises," "comprising," or any other variations thereof are intended to cover non-exclusive inclusion, so that a process, method, article, or device comprising a series of elements includes not only those elements, but also other elements not explicitly listed, or elements inherent to such process, method, article, or device. In the absence of further limitations, an element defined by the phrase "comprising a ..." does not exclude the presence of other identical elements in the process, method, article, or device comprising the element.

[0133] The foregoing description is intended only to provide specific embodiments of the present disclosure, intended to enable those skilled in the art to understand and implement the present disclosure. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the general principles defined herein may be implemented in other embodiments without departing from the spirit or scope of the present disclosure. Therefore, the present disclosure is not intended to be limited to the embodiments described herein, but rather to be construed in the broadest manner consistent with the principles and novel features disclosed herein.

Claims

1. A live broadcast processing method, comprising: Receiving a live broadcast plan generation operation; In response to the live broadcast plan generation operation, displaying information of a to-be-recommended object corresponding to a target live broadcast account and live broadcast script information on a live broadcast plan page; Wherein, the information of the to-be-recommended object includes object attribute information of the to-be-recommended object, and the to-be-recommended object is determined according to historical interaction data corresponding to the target live broadcast account and object attribute information of candidate to-be-recommended objects; the live broadcast script information at least includes live broadcast explanation information corresponding to the to-be-recommended object, and the live broadcast explanation information corresponding to the to-be-recommended object is determined according to object description information of the to-be-recommended object.

2. The method according to claim 1, further comprising: In response to a live broadcast start operation acting on the live broadcast plan page, displaying a live broadcast room page; Binding the information of the to-be-recommended object corresponding to the target live broadcast account and the live broadcast script information to a target live broadcast room corresponding to the live broadcast room page respectively; wherein, the information of the to-be-recommended object is used to add the to-be-recommended object corresponding to the target live broadcast account to a live broadcast object list of the target live broadcast room, and the live broadcast script information is used to be displayed on the live broadcast room page, and the live broadcast explanation information corresponding to the to-be-recommended object in the live broadcast script information is used to be displayed when the to-be-recommended object is in an explanation state.

3. The method according to claim 1, wherein the step of, in response to the live broadcast plan generation operation, displaying information of a to-be-recommended object corresponding to a target live broadcast account and live broadcast script information on a live broadcast plan page, includes: In response to the live broadcast plan generation operation, determining whether there is a historical live broadcast plan for the target live broadcast account; If it is determined that there is a historical live broadcast plan for the target live broadcast account, displaying the information of the to-be-recommended object and the live broadcast script information in the historical live broadcast plan on the live broadcast plan page.

4. The method according to claim 1, wherein the object to be recommended is determined based on the historical interaction data corresponding to the target live account, the object attribute information of the candidate object to be recommended, and the target object information corresponding to the target live account, and / or, the live explanation information corresponding to the object to be recommended is determined based on the object description information of the object to be recommended and the target speech information corresponding to the target live account; Before the step of, in response to the live broadcast plan generation operation, displaying information of a to-be-recommended object corresponding to a target live broadcast account and live broadcast script information on a live broadcast plan page, further comprising: Determining target object information corresponding to the target live broadcast account from candidate recommended object information; And / or, Determining target script information corresponding to the target live broadcast account from candidate live broadcast script information.

5. The method according to claim 4, wherein the target object information includes object category information, and the target script information includes live broadcast script style information.

6. The method according to claim 1, wherein the step of, in response to the live broadcast plan generation operation, displaying information of a to-be-recommended object corresponding to a target live broadcast account and live broadcast script information on a live broadcast plan page, includes: In response to the live broadcast plan generation operation, displaying an entrance for a to-be-recommended object and an entrance for live broadcast scripts on the live broadcast plan page; wherein, one or more to-be-recommended objects corresponding to the target live broadcast account are displayed at the entrance for the to-be-recommended object, and partial live broadcast script information corresponding to the target live broadcast account is displayed at the entrance for live broadcast scripts; In response to a trigger operation on the entrance for the to-be-recommended object, displaying the information of the to-be-recommended object corresponding to the target live broadcast account on an object management page; In response to a trigger operation for the live speech entry, display the live speech information corresponding to the target live account on the speech management page.

7. The method according to claim 6, wherein after displaying the candidate object information corresponding to the target live account on the object management page in response to a trigger operation for the candidate object entry, the method further includes: In response to an object addition operation performed on the object management page, add the candidate object to be recommended corresponding to the object addition operation to the objects to be recommended corresponding to the target live account; and / or, in response to an object deletion operation performed on the object management page, delete the recommended object corresponding to the object deletion operation from the objects to be recommended corresponding to the target live account.

8. The method according to claim 7, wherein after deleting the recommended object corresponding to the object deletion operation from the objects to be recommended corresponding to the target live account in response to an object deletion operation performed on the object management page, the method further includes: Delete the live explanation information of the recommended object corresponding to the object deletion operation from the live speech information corresponding to the target live account.

9. The method according to claim 7, wherein after adding the candidate object to be recommended corresponding to the object addition operation to the objects to be recommended corresponding to the target live account in response to an object addition operation performed on the object management page, the method further includes: Generate the live explanation information corresponding to the candidate object to be recommended based on the object description information of the candidate object to be recommended corresponding to the object addition operation; Add the live explanation information corresponding to the candidate object to be recommended to the live speech information corresponding to the target live account.

10. The method according to claim 1, further includes: In response to a trial broadcast operation performed on the live broadcast plan page, display a trial broadcast page and control the trial broadcast live broadcast room corresponding to the trial broadcast page to be visible only to the users of the target live account; Bind the candidate object information and the live speech information corresponding to the target live account to the trial broadcast live broadcast room corresponding to the trial broadcast page respectively; wherein, the candidate object information is used to add the candidate objects to be recommended corresponding to the target live account to the live object list of the trial broadcast live broadcast room, and the live speech information is used to be displayed on the trial broadcast page.

11. The method according to claim 10, further includes: In response to a trial broadcast end trigger operation performed on the trial broadcast page, display a live broadcast start control on the trial broadcast page; wherein, the live broadcast start control is used to trigger a live broadcast start operation.

12. The method according to claim 1, wherein the display order of the candidate object information corresponding to the target live account is determined based on the target object attribute information of the candidate object to be recommended, and the target object attribute information includes the object acquisition quantity or the object resource value. And / or, the live broadcast script information further includes a live broadcast opening script, a live broadcast interaction script, and / or a live broadcast ending script, and the display order of the live broadcast script information is determined based on the live broadcast process and the display order among the objects to be recommended corresponding to the target live broadcast account; And / or, the live broadcast explanation information corresponding to the object to be recommended is displayed based on the explanation keywords corresponding to the object type to which the object to be recommended belongs.

13. A live broadcast processing device, comprising: A first receiving module, configured to receive a live broadcast plan generation operation; A first display module, configured to, in response to the live broadcast plan generation operation, display the information of the object to be recommended corresponding to the target live broadcast account and the live broadcast script information on a live broadcast plan page; Wherein, the information of the object to be recommended includes the object attribute information of the object to be recommended, and the object to be recommended is determined according to the historical interaction data corresponding to the target live broadcast account and the object attribute information of the candidate object to be recommended; the live broadcast script information at least includes the live broadcast explanation information corresponding to the object to be recommended, and the live broadcast explanation information corresponding to the object to be recommended is determined according to the object description information of the object to be recommended.

14. A computer-readable storage medium, in which instructions are stored, and when the instructions run on a terminal device, the terminal device is caused to implement the method according to any one of claims 1-12.

15. A live broadcast processing device, comprising: A memory, a processor, and a computer program stored on the memory and executable on the processor, and when the processor executes the computer program, the method according to any one of claims 1-12 is implemented.

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