A system for presenting advertisements on an application

The system provides direct advertisement screenings and personalized quizzes on an application, integrating payment options, to enhance consumer engagement and purchase incentives.

WO2025144219A1PCT designated stage Publication Date: 2025-07-03TURKIYE GARANTI BANKASI ANONIM SIRKETI
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Patent Information

Application Number
PCT/TR2024/050805
Authority / Receiving Office
WO · WO
Patent Type
Applications
Current Assignee / Owner
Filing Date
2024-07-11
Publication Date
2025-07-03

AI Technical Summary

Technical Problem

Existing advertisement systems fail to provide direct, standalone screenings of advertisement films without being hidden and do not offer personalized quizzes or product-specific questions to engage consumers effectively.

Method used

A system comprising an electronic device, application, and server that enables direct advertisement screenings, general knowledge questions, and product-specific questions, with payment integration through mobile payment units, ensuring personalized promotional distributions.

Benefits of technology

Engages consumers with direct and personalized advertisement experiences, enhancing consumer interaction and purchase incentives.

✦ Generated by Eureka AI based on patent content.

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Abstract

The present invention relates to a system (1) for presenting direct stand-alone screenings of advertisement films through an application (3) without being hidden; including general knowledge and product-specific questions after watching an advertisement on the application (3); presenting a quiz personalized for the person to whom a promotional distribution will be made, in order to privilege the consumer.
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Description

[0001] A SYSTEM FOR PRESENTING ADVERTISEMENTS ON AN APPLICATION

[0002] Technical Field

[0003] The present invention relates to a system for presenting direct stand-alone screenings of advertisement films through an application without being hidden; including general knowledge and product- specific questions after watching an advertisement on the application; presenting a quiz personalized for the person to whom a promotional distribution will be made, in order to privilege the consumer.

[0004] Background of the Invention

[0005] Today, advertisement screenings areas are TV, radio, social media, games, movies and billboards. The basic concept of it is to ensure that it is watched by placing advertisements between contents such as movies, games, series, TV programmes, radio programmes that attract the attention of the masses. Advertisement is the main purpose, but it is a practice hidden behind the purposes of the audience.

[0006] For this reason, considering the studies and deficiencies included in the current technique, it is understood that there is a need for a system for presenting direct stand-alone screenings of advertisement films through an application without being hidden; including general knowledge and product- specific questions after watching an advertisement on the application; presenting a quiz personalized for the person to whom a promotional distribution will be made, in order to privilege the consumer. The International patent document no. W02008072818A1, an application included in the state of the art, discloses a system for effectively providing advertisement information using an exclusive mobile application. In the said invention, an exclusive mobile application is operated, and the required advertisement information is provided to the user when a user of a mobile terminal requires advertisement information. Also, the user can download the advertisements to his / her mobile device.

[0007] The United States patent document no. US2010121690A1, another application included in the state of the art, discloses a system for providing a personalized mobile advertising service on a mobile terminal. In the said invention, the requested advertisement list is provided to the user through the mobile advertisement application based on the message of the user requesting the advertisement list.

[0008] Summary of the Invention

[0009] An object of the present invention is to realize a system developed for presenting direct stand-alone screenings of advertisement films through an application without being hidden; including general knowledge and product- specific questions after watching an advertisement on the application; presenting a quiz personalized for the person to whom a promotional distribution will be made, in order to privilege the consumer.

[0010] Detailed Description of the Invention

[0011] “A System for Presenting Advertisements on an Application” realized to fulfd the objective of the present invention is shown in the figure attached, in which:

[0012] Figure 1 is a schematic view of the inventive system. The components illustrated in the figure are individually numbered, where the numbers refer to the following:

[0013] 1. System

[0014] 2. Electronic device

[0015] 3. Application

[0016] 4. Server

[0017] M. Mobile Payment Units

[0018] The inventive system (1) developed for presenting direct stand-alone screenings of advertisement films through an application without being hidden comprises at least one electronic device (2) which is configured to exchange data by using any remote communication protocol and to run at least one application thereon; at least one application (3) which is configured to be run on the electronic device (2); to display advertisements on an interface; to enable general knowledge and product questions to be displayed after the advertisement; and to enable a payment to be made; at least one server (4) which is configured to establish connection with the electronic device (2) by using any communication protocol; and to establish communication with the application (3) run on the electronic device (2) through this established connection; to carry out advertisement presentations on the application (3); to carry out general knowledge and product- specific question presentations on the application (3); to enable users to pay the prices of the products desired to be purchased through the application (3) by enabling the establishment of a connection between mobile payment units (M) and the application (3).

[0019] The electronic device (2) included in the inventive system (1) is configured to exchange data by using any remote communication protocol and to run at least one application thereon. The electronic device (2) is a device in the form of a cell phone and tablet computer. The electronic device (2) is configured to operate the application (3) thereon. The electronic device (2) is configured to establish connection with the server (4) by using any remote communication protocol included in the state of the art.

[0020] The application (3) included in the inventive system (1) is configured to be run on the electronic device (2). The application (3) is configured to display advertisements on at least one interface. The application (3) is configured to enable general knowledge and product questions to be displayed after the advertisement on at least one interface. The application (3) is configured to enable a payment to be made on at least one interface.

[0021] The server (4) included in the inventive system (1) is configured to establish connection with the electronic device (2) by using any communication protocol included in the state of the art, and to establish communication with the application (3) run on the electronic device (2) through this established connection. The server (4) is configured to carry out advertisement presentations on the application (3). The server (4) is configured to carry out general knowledge and product- specific question presentations on the application (3). The server (4) is configured to enable users to pay the prices of the products desired to be purchased through the application (3) by enabling the establishment of a connection between mobile payment units (M) and the application (3).

[0022] Industrial Application of the Invention

[0023] In the inventive system (1), the server (4) carries out advertisement presentations on the application (3). The server (4) carries out general knowledge and productspecific question presentations on the application (3). The server (4) enables users to pay the prices of the products desired to be purchased through the application (3) by enabling the establishment of a connection between mobile payment units (M) and the application (3). Therefore, it is ensured that direct stand-alone screenings of advertisement films is presented through an application without being hidden; general knowledge and product-specific questions after watching an advertisement on the application are included; a quiz personalized to the person the promotional distribution is to be made to is presented in order to privilege the consumer

[0024] Within these basic concepts; it is possible to develop various embodiments of the inventive “A System (1) for Presenting Advertisements on an Application”; the invention cannot be limited to examples disclosed herein and it is essentially according to claims.

Claims

CLAIMS1. A system (1) developed for presenting direct stand-alone screenings of advertisement films through an application without being hidden; comprising at least one electronic device (2) which is configured to exchange data by using any remote communication protocol and to run at least one application thereon; and characterized by at least one application (3) which is configured to be run on the electronic device (2); to display advertisements on an interface; to enable general knowledge and product questions to be displayed after the advertisement; and to enable a payment to be made; at least one server (4) which is configured to establish connection with the electronic device (2) by using any communication protocol; and to establish communication with the application (3) run on the electronic device (2) through this established connection; to carry out advertisement presentations on the application (3); to carry out general knowledge and product- specific question presentations on the application (3); to enable users to pay the prices of the products desired to be purchased through the application (3) by enabling the establishment of a connection between mobile payment units (M) and the application (3).

2. A system (1) according to Claim 1; characterized by the electronic device (2) which is a device in the form of a cell phone and tablet computer; and is configured to exchange data by using any remote communication protocol and to run at least one application thereon.

3. A system (1) according to Claim 1 or 2; characterized by the electronic device (2) which is configured to operate the application (3) thereon.

4. A system (1) according to Claim 3; characterized by the electronic device (2) which is configured to establish connection with the server (4) by using any remote communication protocol.

5. A system (1) according to any one of the preceding claims; characterized by the application (3) which is configured to be run on the electronic device (2).

6. A system (1) according to any one of the preceding claims; characterized by the application (3) which is configured to display advertisements on at least one interface.

7. A system (1) according to any one of the preceding claims; characterized by the application (3) which is configured to enable general knowledge and product questions to be displayed after the advertisement on at least one interface.

8. A system (1) according to any one of the preceding claims; characterized by the application (3) which is configured to enable a payment to be made on at least one interface.

9. A system (1) according to any one of the preceding claims; characterized by the server (4) which is configured to establish connection with the electronic device (2) by using any remote communication protocol; and to establish communication with the application (3) run on the electronic device (2) through this established connection.

10. A system (1) according to any one of the preceding claims; characterized by the server (4) which is configured to carry out advertisement presentations on the application (3).

11. A system (1) according to any one of the preceding claims; characterized by the server (4) which is configured to carry out general knowledge and productspecific question presentations on the application (3).

12. A system (1) according to any one of the preceding claims; characterized by the server (4) which is configured to enable users to pay the prices of the products desired to be purchased through the application (3) by enabling the establishment of a connection between mobile payment units (M) and the application (3).

Citation Information

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