Method for providing user personal page and apparatus therefor

Abstract

The present invention relates to a method and an apparatus therefor, the method comprising: receiving a user input for navigating to a user personal page; determining, in response to the user input, whether the user is a membership subscriber; providing a user personal page displaying a first discount item, a second discount item, and a third discount item if the user is a membership subscriber; determining whether a current location of the user corresponds to a region to which the first discount item is applicable; providing an interface for navigating to a page displaying first product discount benefit guide information if the current location of the user corresponds to the region to which the first discount item is applicable; and providing an interface for navigating to a page displaying second product discount benefit guide information if the current location of the user does not correspond to the region to which the first discount item is applicable.

Description

Method and device for providing a user's personal page

[0001] The present disclosure relates to a technology for providing a user's personal page.

[0002] Advances in electronic technology have enabled users to search for and purchase a wide variety of products online through their electronic devices. This allows users to conveniently search for and purchase products online without having to visit a physical shopping mall or market.

[0003] Although it's possible to see and select products displayed offline, one of the many reasons users research and purchase products online is because online prices are more favorable than offline prices. Consequently, businesses are offering more discounts online to encourage users to make purchases.

[0004] While businesses are offering more discounts online, they aren't providing adequate guidance to help users intuitively understand these benefits and purchase at lower prices. For example, unless users carefully review the discount system and coupon descriptions, it's difficult to intuitively understand that additional discounts, such as product discount coupons, can be applied in addition to the basic product discount.

[0005] Accordingly, a technology is needed that allows users to intuitively understand the discount benefits offered without having to closely review the descriptions of those benefits, and to appropriately guide them to purchase products at lower prices.

[0006] The technical challenge to be solved through this disclosure is to provide a technology that enables users to intuitively obtain specific information about product discount benefits even if they do not have specific information about the product discount benefits.

[0007] Another technical challenge to be addressed through this disclosure is to provide a technology that allows users to intuitively understand, without specific explanation, that the product discount benefits provided while they are enrolled in a membership remain unchanged.

[0008] Another technical challenge to be addressed through this disclosure is to provide a technology that can actively encourage users to maintain their membership by making it clear to users that the benefits they receive by subscribing to membership can be provided while they are subscribed to membership.

[0009] Another technical challenge to be addressed through this disclosure is to provide a technology that can actively encourage users to maintain their membership by informing them that they have saved on their membership fees solely through the benefits they receive by signing up for membership.

[0010] Another technical challenge to be addressed through this disclosure is to provide a technology that can actively encourage users to sign up for membership by conveniently directing them to a membership sign-up page while informing them that additional discounts are possible through product discount benefit information.

[0011] According to various embodiments of the present disclosure, it is possible to provide a technology that allows a user to intuitively obtain specific information about a product discount benefit even if the user does not have specific information about the product discount benefit.

[0012] According to various embodiments of the present disclosure, it is possible to provide a technology that allows a user to intuitively understand, without specific explanation, that the product discount benefits provided while the user is enrolled in membership remain unchanged.

[0013] According to various embodiments of the present disclosure, it is possible to provide a technology that can actively encourage users to maintain their membership by making it clear to users that the benefits they receive by subscribing to membership can be provided while they are subscribed to membership.

[0014] According to various embodiments of the present disclosure, it is possible to provide information that the user has saved on the membership fee only by receiving the benefits of membership, thereby providing a technology that can actively encourage the user to maintain their membership.

[0015] According to various embodiments of the present disclosure, it is possible to provide a technology that can actively encourage users to sign up for membership, by conveniently moving to a page for membership sign-up while informing users that additional discounts are possible through product discount benefit information.

[0016] Figure 1 is a drawing for explaining a user personal page.

[0017] FIGS. 2A and 2B illustrate a flowchart illustrating a method performed by an electronic device according to one embodiment of the present disclosure.

[0018] FIG. 3A and FIG. 3B are diagrams illustrating a user personal page according to one embodiment of the present disclosure.

[0019] FIG. 4 and FIG. 5 are drawings for explaining a page displaying product discount benefit guidance information according to one embodiment of the present disclosure.

[0020] FIG. 6 and FIG. 7 are diagrams illustrating a user personal page according to one embodiment of the present disclosure.

[0021] FIG. 8 is a block diagram illustrating an electronic device according to one embodiment of the present disclosure.

[0022] FIG. 9 illustrates an environment in which an electronic device according to one embodiment of the present disclosure can be applied.

[0023] According to one embodiment of the present disclosure, a method comprises: receiving a user input for moving to a user personal page; determining, in response to the user input, whether the user is a membership subscriber; providing, in response to a determination that the user is a membership subscriber, the user personal page displaying a first discount item, a second discount item, and a third discount item, wherein the first discount item includes product discount benefit information provided to membership subscribers, the second discount item includes coupon information applicable to a product, and the third discount item includes information on an accumulated amount usable for a product order, and wherein the first discount item, the second discount item, and the third discount item can be applied in duplicate when ordering a product; determining whether a current location of the user is in an area to which the first discount item is applicable; providing, in response to a determination that the current location of the user is in an area to which the first discount item is applicable, an interface for moving to a page displaying first product discount benefit guidance information, wherein the first product discount benefit guidance information includes information for guiding products to which the first discount item is applicable; And in response to determining that the current location of the user is not an area where the first discount item is applicable, a step of providing an interface for moving to a page displaying information on second product discount benefits, wherein the second product discount benefit information includes information on how the user can purchase products at a cheaper price through the second discount item.

[0024] In one embodiment, the method may further include the step of determining an expected product discount amount for each of the first discount item and the second discount item based on at least one of an average product order amount of all users or an average product order amount of the users; and the step of displaying the first discount item and the second discount item on the user's personal page in descending order of the determined expected product discount amounts.

[0025] In one embodiment, the method may further include the step of determining an expected product discount amount for each of the first discount item, the second discount item, and the third discount item based on at least one of an average product order amount of all users or an average product order amount of the users; and the step of displaying the first discount item, the second discount item, and the third discount item on the user's personal page in descending order of the determined expected product discount amounts.

[0026] In one embodiment, the average order amount of all users may include the average order amount of all users during the time period in which the users order products.

[0027] In one embodiment, the method may further include a step of determining the first product discount benefit guidance information or the second product discount benefit guidance information based on at least one of the determined current location of the user, history information on product orders by the user, or product sales information during a time period when the user orders the product.

[0028] In one embodiment, the method may further include the steps of: determining a discount amount received by the user through the first discount item and the second discount item during the preset period based on history information of product orders by the user within the preset period; comparing the discount amount with a first preset value; and displaying the discounted amount on the user's personal page in response to a determination that the discounted amount is greater than or equal to the first preset value.

[0029] In one embodiment, the method may further include the steps of comparing the discounted amount with a second preset value, wherein the second preset value is greater than the first preset value; and, in response to a determination that the discounted amount is greater than or equal to the second preset value, displaying the discounted amount on top of the first discount item, the second discount item, and the third discount item on the user personal page.

[0030] In one embodiment, the method may further include, in response to a determination that the user is not a membership subscriber, providing a user personal page displaying the second discount item and the third discount item; and providing an interface for guiding the user to the first discount item and moving to a page for membership subscription.

[0031] An electronic device according to another embodiment of the present disclosure comprises a processor; And a memory storing instructions to be executed by the processor, and when the instructions are executed, the processor receives a user input for moving to a user personal page, determines in response to the user input whether the user is a membership subscriber, and in response to a determination that the user is a membership subscriber, provides the user personal page displaying a first discount item, a second discount item, and a third discount item, wherein the first discount item includes product discount benefit information provided to membership subscribers, the second discount item includes coupon information applicable to a product, and the third discount item includes information on accumulated amount usable for product ordering, and the first discount item, the second discount item, and the third discount item can be applied in duplicate when ordering a product, determines whether the user's current location is an area to which the first discount item is applicable, and in response to a determination that the user's current location is an area to which the first discount item is applicable, provides an interface for moving to a page displaying first product discount benefit guidance information, wherein the first product discount benefit guidance information includes information guiding products to which the first discount item is applicable, and provides an interface for moving to a page displaying first product discount benefit guidance information, wherein the first product discount benefit guidance information includes information guiding products to which the first discount item is applicable, and the user's current location is In response to a determination that the first discount item is not applicable to the region, an interface may be provided to move to a page displaying information on a second product discount benefit, wherein the second product discount benefit information includes information on how the user can purchase the product at a lower price through the second discount item.

[0032] In one embodiment, the processor may be further configured to determine an expected product discount amount for each of the first discount item and the second discount item based on at least one of an average product order amount of all users or an average product order amount of the users, and to display the first discount item and the second discount item in descending order of the determined expected product discount amounts on the user's personal page.

[0033] In one embodiment, the processor may be further configured to determine an expected product discount amount for each of the first discount item, the second discount item, and the third discount item based on at least one of an average product order amount of all users or an average product order amount of the users, and to display the first discount item, the second discount item, and the third discount item on the user personal page in descending order of the determined expected product discount amounts.

[0034] In one embodiment, the average order amount of all users may include the average order amount of all users during the time period in which the users order products.

[0035] In one embodiment, the processor may be further configured to determine the first product discount benefit guidance information or the second product discount benefit guidance information based on at least one of the determined current location of the user, history information of product orders by the user, or product sales information during the time period when the user orders the product.

[0036] In one embodiment, the processor may be further configured to determine, based on history information of product orders made by the user within the preset period, an amount discounted by the user through the first discount item and the second discount item during the preset period, compare the discounted amount with a first preset value, and, in response to a determination that the discounted amount is greater than or equal to the first preset value, display the discounted amount on the user's personal page.

[0037] In one embodiment, the processor may be further configured to compare the discounted amount with a second preset value, wherein the second preset value is greater than the first preset value, and, in response to determining that the discounted amount is greater than or equal to the second preset value, display the discounted amount on top of the first discount item, the second discount item, and the third discount item on the user personal page.

[0038] In one embodiment, the processor may be further configured to, in response to a determination that the user is not a membership subscriber, provide a user personal page displaying the second discount item and the third discount item, and provide an interface for guiding the user to the first discount item and moving to a page for membership subscription.

[0039] The embodiments of this disclosure are provided for the purpose of illustrating the technical concepts of this disclosure. The scope of rights under this disclosure is not limited to the embodiments presented below or the specific descriptions of these embodiments.

[0040] All technical and scientific terms used in this disclosure, unless otherwise defined, have the meanings commonly understood by those of ordinary skill in the art to which this disclosure pertains. All terms used in this disclosure have been selected for the purpose of more clearly explaining this disclosure and are not intended to limit the scope of rights under this disclosure.

[0041] Expressions such as “including,” “comprising,” “having,” and the like used in this disclosure should be understood as open-ended terms that imply the possibility of including other embodiments, unless otherwise stated in the phrase or sentence in which the expression is included.

[0042] The singular forms described in this disclosure may include plural meanings unless otherwise stated, and the same applies to the singular forms described in the claims.

[0043] The expressions “first,” “second,” etc. used in this disclosure are used to distinguish between multiple components, and do not limit the order or importance of the components.

[0044] As used herein, the expressions "A, B, and C," "A, B, or C," "at least one of A, B, and C," or "at least one of A, B, or C" may refer to each of the listed items or all possible combinations of the listed items. For example, "at least one of A or B" may refer to (1) at least one A, (2) at least one B, or (3) at least one A and at least one B.

[0045] The term "unit" as used herein refers to software or hardware components such as field-programmable gate arrays (FPGAs) and application specific integrated circuits (ASICs). However, "units" are not limited to hardware and software. "Units" may be configured to reside on an addressable storage medium, and may be configured to execute one or more processors. Thus, by way of example, "units" include components such as software components, object-oriented software components, class components, and task components, as well as processors, functions, properties, procedures, subroutines, segments of program code, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays, and variables. The functionality provided within a component and "unit" may be combined into a smaller number of components and "units" or further separated into additional components and "units."

[0046] The expression "based on" as used in this disclosure is used to describe one or more factors that influence the decision, act of judgment, or action described in the phrase or sentence containing the expression, and this expression does not exclude additional factors that influence the decision, act of judgment, or action.

[0047] In this disclosure, when a component is referred to as being "connected" or "connected" to another component, it should be understood that the component can be directly connected or connected to the other component, or can be connected or connected via a new other component.

[0048] Hereinafter, embodiments of the present disclosure will be described with reference to the attached drawings. In the attached drawings, identical or corresponding components are assigned the same reference numerals. Furthermore, in the description of the embodiments below, redundant descriptions of identical or corresponding components may be omitted. However, even if a description of a component is omitted, it is not intended that such component is not included in any embodiment.

[0049] Figure 1 is a drawing for explaining a user personal page.

[0050] A user personal page (100) refers to a page within a platform where users can check or edit their personal information. For example, a user personal page (100) may display user-written product reviews, product interests, favorite product information (110), user address information, etc.

[0051] Additionally, the user's personal page (100) can display product discount benefit information (120) provided to the user. However, it is difficult for the user to intuitively understand specific information about the benefit based solely on this product discount benefit information (120). For example, it is difficult for the user to intuitively understand specific and clear information, such as whether the product discount benefit information (120) is a temporary benefit provided to membership subscribers, what the conditions for application are, and whether the product discount benefit information (120) can be applied concurrently with a discount coupon held by the user.

[0052] Therefore, a technology is needed that provides users with intuitive, specific information about the discount benefits offered and appropriate guidance to enable them to order products at lower prices.

[0053] FIG. 2A illustrates a flowchart illustrating a method performed by an electronic device according to one embodiment of the present disclosure. Individual operations illustrated in FIG. 2A will now be described in detail.

[0054] The electronic device can receive user input that directs the user to a personal page (S200). A personal page refers to a page within a platform where the user can check or edit their personal information. For example, a personal page can display user-generated product reviews, information about products of interest, favorite products, and the user's address.

[0055] The electronic device can determine whether the user is a member by responding to user input (S210). Membership refers to benefits provided for a certain period of time in various areas, such as online shopping, video viewing, and music listening. For example, in the case of an online shopping membership, members may receive larger discounts or free shipping on products compared to non-members.

[0056] In response to determining that the user is a membership subscriber, the electronic device may provide a user personal page displaying a first discount item, a second discount item, and a third discount item (S220). Discount items refer to items for which the user can receive a discount when ordering a product. According to one embodiment of the present disclosure, the first discount item may include product discount benefit information provided to membership subscribers. For example, the first discount item may include information about a 10% discount benefit provided to membership subscribers, meaning that any member subscribed user can receive a 10% discount on any product they order. According to one embodiment of the present disclosure, the second discount item may include coupon information applicable to a product. For example, the second discount item may include coupon information applicable to a product, such as a 5,000 won discount coupon for a first order, meaning that the user can receive a 5,000 won discount on their first order. According to one embodiment of the present disclosure, the third discount item may include information about the accumulated amount available for product orders. For example, the third discount item could be 1,234 won, an amount accumulated based on the user's order history. Another example could be points the user has pre-loaded.

[0057] According to one embodiment of the present disclosure, in response to determining that the user is a membership subscriber, the electronic device may determine whether the user's current location is in an area where the first discount item is applicable, and if the user's current location is in an area where the first discount item is applicable, provide a user personal page displaying the first discount item, the second discount item, and the third discount item. Conversely, if the user's current location is not in an area where the first discount item is applicable, the electronic device may provide a user personal page displaying only the second discount item and the third discount item without displaying the first discount item.

[0058] According to one embodiment of the present disclosure, the first, second, and third discount items can be applied in tandem when ordering a product. For example, if the product price is 10,000 won, the user can receive a 10% discount (1,000 won) with the first discount item, a 5,000 won discount on the first order with the second discount item, and a discount using the accumulated 1,234 won with the third discount item, allowing the user to order the product priced at 10,000 won for 2,766 won.

[0059] While a user's personal page can display information about product discount benefits offered to the user, it is difficult for the user to intuitively understand the specific details of the product discount benefit based solely on this information. For example, it is difficult for the user to intuitively understand specific and clear information, such as the conditions for applying the product discount benefit information or whether the product discount benefit information and the discount coupons held by the user can be applied concurrently. However, an electronic device according to one embodiment of the present disclosure simultaneously and distinctly displays the first discount item, the second discount item, and the third discount item on the user's personal page. Because all the different discount items are displayed, the user can intuitively understand that the first, second, and third discount items can be applied concurrently when ordering a product, even without a specific explanation that such application is possible.

[0060] An electronic device according to one embodiment of the present disclosure may determine discount items for which benefits can be applied multiple times among a first discount item, a second discount item, and a third discount item, and may additionally display a mark, such as a plus (+) sign, indicating that benefits can be applied multiple times between the marks of discount items determined to be applicable multiple times among the first, second, and third discount items. For example, if the first and third discount items can be applied multiple times but the second discount item cannot be applied multiple times, the plus (+) sign may be displayed only between the first and third discount items, that is, the first discount item + the third discount item may be displayed, and the second discount item may be displayed separately. In this case, a user can more intuitively recognize discount items for which benefits can be applied multiple times among the first, second, and third discount items.

[0061] In addition, an electronic device according to one embodiment of the present disclosure displays the first discount item separately from the second and third discount items. Since the product discount benefit information (the first discount item) provided to the membership subscriber is displayed separately from items where benefits are temporarily provided or changed, such as coupon information (the second discount item) or accumulated amount information (the third discount item), the user can intuitively understand that the product discount benefits provided during the membership period will remain unchanged without a specific explanation. In this way, the electronic device can actively encourage the user to maintain their membership by clearly allowing the user to understand that the benefits they are receiving by subscribing to the membership can be provided during the membership period.

[0062] According to one embodiment of the present disclosure, an electronic device may determine an expected product discount amount for each of the first discount item and the second discount item based on at least one of the average product order amount of all users or the average product order amount of all users. In addition, the electronic device may display the first discount item and the second discount item on the user's personal page in descending order of the determined expected product discount amounts. For example, if the average amount for a single product order of all users is 20,000 won, the first discount item is a 10% discount, and the second discount item is a 5,000 won discount coupon for the first order, the electronic device may determine the expected product discount amount due to the first discount item as 2,000 won and the expected product discount amount due to the second discount item as 5,000 won. In addition, the electronic device may display the items on the user's personal page in descending order of the expected product discount amounts, that is, the second discount item (estimated product discount amount of 5,000 won) and the first discount item (estimated product discount amount of 2,000 won). In addition, if there is a discount item whose benefits cannot be applied in duplicate between the display of the first discount item and the second discount item, the electronic device may display the discount item whose benefits cannot be applied in duplicate in the last order. For example, if the second discount item cannot be applied in duplicate, the electronic device may first display the first and third discount items with an indication that the benefits can be applied in duplicate, and then display the second discount item separately, for example, in the last order. According to one embodiment of the present disclosure, the electronic device may determine the expected product discount amount of each of the first discount item, the second discount item, and the third discount item based on at least one of the average product order amount of all users or the average product order amount of the users. In addition, the electronic device may display the first discount item, the second discount item, and the third discount item in descending order of the determined expected product discount amounts on the user's personal page.For example, if the average amount for a single order of a product by all users is 20,000 won, the first discount item is 10%, the second discount item is a 5,000 won discount coupon for the first order, and the third discount item is 1,234 won, the electronic device may determine the expected product discount amount due to the first discount item as 2,000 won, the expected product discount amount due to the second discount item as 5,000 won, and the expected product discount amount due to the third discount item as 1,234 won. In addition, the electronic device may display the expected product discount amounts in the following order on the user's personal page: the second discount item (estimated product discount amount of 5,000 won), the first discount item (estimated product discount amount of 2,000 won), and the third discount item (estimated product discount amount of 1,234 won). Additionally, if there are discount items that cannot be applied simultaneously between the first, second, and third discount items, the electronic device may display the discount items that cannot be applied simultaneously separately, for example, in the last order. For example, if the second discount item cannot be applied simultaneously, the electronic device may first display the first and third discount items along with a display indicating that the benefits can be applied simultaneously, and then display the second discount item separately, for example, in the last order.

[0063] According to one embodiment of the present disclosure, the average order amount for all users may include the average order amount for all users during the time period in which the user orders the product. For example, the time period in which the user orders the product may refer to a time period within a range of times during which users typically eat, such as breakfast (6:00 AM - 10:00 AM), lunch (11:00 AM - 2:00 PM), or dinner (5:00 PM - 8:00 PM), which includes the time period at which the user orders the product. Specifically, if the user orders the product at 7:48 PM, the electronic device may determine the expected product discount amount based on the average order amount for all users during the dinner time period (5:00 PM - 8:00 PM) during a preset period. In another example, the time period in which the user orders the product may refer to a preset range based on the time period in which the user orders the product. Specifically, if the preset range is 1 hour and the user orders the product at 7:48 PM, the expected product discount amount may be determined based on the average order amount for all users from 6:48 PM to 7:48 PM.

[0064] FIG. 2B illustrates a flowchart illustrating a method performed by an electronic device according to one embodiment of the present disclosure. Individual operations illustrated in FIG. 2B will now be described in detail.

[0065] In response to the user's determination that he or she is a member, the electronic device can determine whether the user's current location is within an area eligible for the first discount (S230). The electronic device can determine the user's current location through the user's terminal's global positioning system (GPS) signal or based on a location input by the user.

[0066] In response to determining that the user's current location is within an area eligible for the first discount, the electronic device may provide an interface for navigating to a page displaying information about the first product discount benefit (S240). The information about the first product discount benefit may include information about products eligible for the first discount. For example, the information about products eligible for the first discount may include information about restaurants within a preset distance from the user's current location that offer membership discounts.

[0067] In response to determining that the user's current location is not within an area eligible for the first discount, the electronic device may provide an interface for navigating to a page displaying information on second product discount benefits (S250). The second product discount benefit information may include information on how the user can purchase products at a lower price through the second discount. For example, the information on how the user can purchase products at a lower price through the second discount may include information on coupons applicable to restaurants within a preset distance from the user's current location, or information on coupons that the user does not have among applicable coupons.

[0068] According to one embodiment of the present disclosure, an electronic device may determine first product discount benefit guidance information or second product discount benefit guidance information based on at least one of the user's current location, the user's order history information, or product sales information during the time period in which the user orders the product. For example, if the user has a history of ordering from restaurant A and restaurant A is a restaurant that offers membership discount benefits, the electronic device may provide information about restaurant A as the first product discount benefit guidance information. For another example, if the user has a history of ordering from restaurant B and there are coupons applicable to restaurant B that the user does not have, the electronic device may provide information about coupons applicable to restaurant B that the user does not have as the second product discount benefit guidance information. For another example, if restaurant C has the highest product sales during the time period in which the user orders the product and restaurant C is a restaurant that offers membership discount benefits, the electronic device may provide information about restaurant C as the first product discount benefit guidance information. For another example, if restaurant D has the highest product sales at the time the user orders a product and there are coupons applicable to restaurant D that the user does not have, the electronic device can provide information on the second product discount benefit, including coupons applicable to restaurant D that the user does not have.

[0069] According to one embodiment of the present disclosure, an electronic device may determine the discount amount received by the user through the first discount item and the second discount item during the preset period based on the user's product order history information within the preset period. For example, if the preset period is 30 days, the electronic device may determine the discount amount received by the user through the first discount item and the second discount item, respectively, based on the user's product order history information from 30 days ago to the present. The electronic device may compare the discounted amount with the first preset value, and in response to a determination that the discounted amount is greater than or equal to the first preset value, display the discounted amount on the user's personal page. For example, if the first preset value is a membership fee (KRW 5,000), the electronic device may in response to a determination that the total discount amount received by the first and second discount items is greater than or equal to KRW 5,000, display the total discount amount on the user's personal page. In this way, the electronic device may inform the user that the membership fee has been saved solely through the benefits received by signing up for membership, thereby actively encouraging the user to maintain their membership.

[0070] According to one embodiment of the present disclosure, the electronic device may compare the discounted amount with a second preset value, and in response to determining that the discounted amount is greater than or equal to the second preset value, display the discounted amount at the top of the first discount item, the second discount item, and the third discount item on the user's personal page. In this case, the second preset value is greater than the first preset value. For example, if the second preset value is twice the membership fee (KRW 10,000), the electronic device may, in response to determining that the total discounted amount from the first discount item and the second discount item is greater than KRW 10,000, display the total discounted amount at the top of the user's personal page. In this way, the electronic device can more clearly inform the user that the user has saved money on the next membership fee just by receiving the benefits of membership, thereby actively encouraging the user to maintain the membership for the next time.

[0071] According to one embodiment of the present disclosure, in response to a determination that the user is not a member, the electronic device may provide a personalized user page displaying second and third discount items, and an interface for providing information on the first discount item and navigating to a membership sign-up page. In this way, the electronic device can actively encourage the user to sign up for membership, as it can conveniently navigate to the membership sign-up page while informing the user of the possibility of additional discounts through product discount benefit information provided to members.

[0072] FIG. 3A is a diagram illustrating a user personal page according to one embodiment of the present disclosure.

[0073] The electronic device may receive a user input to navigate to a user personal page (300), and in response to the user input, determine whether the user is a membership subscriber. Furthermore, in response to a determination that the user is a membership subscriber, the electronic device may provide a user personal page (300) displaying a first discount item (310), a second discount item (320), and a third discount item (330). According to one embodiment of the present disclosure, in response to a determination that the user is a membership subscriber, the electronic device may determine whether the user's current location is in an area where the first discount item is applicable, and if the user's current location is in an area where the first discount item is applicable, provide a user personal page (300) displaying the first discount item (310), the second discount item (320), and the third discount item (330). On the other hand, if the user's current location is not an area where the first discount item is applicable, the electronic device may provide a user personal page (300) that displays only the second discount item (320) and the third discount item (330) without displaying the first discount item (310).

[0074] According to one embodiment of the present disclosure, the first discount item (310) may include product discount benefit information provided to membership subscribers. For example, the first discount item (310) may include information indicating a 10% discount benefit for membership subscribers, meaning that any member can receive a 10% discount on any product they order. According to one embodiment of the present disclosure, the second discount item (320) may include coupon information applicable to a product. For example, the second discount item (320) may include coupon information applicable to a product, such as a 5,000 won discount coupon for a first order, meaning that a user can receive a 5,000 won discount on their first order. According to one embodiment of the present disclosure, the third discount item (330) may include information on the accumulated amount available for product orders. For example, the third discount item (330) may be 1,234 won, which is an accumulated amount based on the user's order history. For another example, the third discount item (330) may be accumulated points pre-charged by the user. According to one embodiment of the present disclosure, the first discount item (310), the second discount item (320), and the third discount item (330) may be applied in tandem when ordering a product. For example, if the product price is 10,000 won, the user may receive a 10% discount (1,000 won) with the first discount item (310), a 5,000 won discount on the first order with the second discount item (320), and a discount using the accumulated amount of 1,234 won with the third discount item (330), thereby ordering the product priced at 10,000 won for 2,766 won.

[0075] While a user's personal page can display product discount benefit information provided to the user, it is difficult for the user to intuitively understand specific information about the benefit based solely on this product discount benefit information. For example, it is difficult for the user to intuitively understand specific and clear information, such as the conditions for applying the product discount benefit information, and whether the product discount benefit information and the discount coupon held by the user can be applied concurrently. However, an electronic device according to one embodiment of the present disclosure simultaneously and separately displays the first discount item (310), the second discount item (320), and the third discount item (330) on the user's personal page (300). Since all different discount items are displayed on the user's personal page (300), the user can intuitively understand that the first discount item (310), the second discount item (320), and the third discount item (330) can be applied concurrently when ordering a product, even without a specific explanation that such application is possible. In addition, the electronic device according to one embodiment of the present disclosure displays the first discount item (310) separately from the second discount item (320) and the third discount item (330). Since the product discount benefit information (the first discount item (310)) provided to the membership subscriber is displayed separately from items where benefits are temporarily provided or changed, such as coupon information (the second discount item (320)) or accumulated amount information (the third discount item (330)), the user can intuitively understand that the product discount benefits provided during the membership period are maintained without change even without a specific explanation. In this way, the electronic device can actively encourage the user to maintain their membership by clearly allowing the user to understand that the benefits they are receiving by subscribing to the membership can be provided during the membership period.

[0076] The electronic device can determine whether the user's current location is within an area eligible for the first discount item (310), and, in response to determining that the user's current location is within an area eligible for the first discount item (310), can provide an interface (340) for moving to a page displaying information on first product discount benefits. The information on first product discount benefits can include information on products eligible for the first discount item. For example, the information on products eligible for the first discount item can be information on restaurants within a preset distance from the user's current location that offer membership discount benefits.

[0077] FIG. 3b is a diagram illustrating a user personal page according to one embodiment of the present disclosure. Contents overlapping with FIG. 3a are briefly described.

[0078] The electronic device may receive a user input to navigate to a user personal page (350), and in response to the user input, determine whether the user is a membership subscriber. Furthermore, in response to a determination that the user is a membership subscriber, the electronic device may provide a user personal page (350) that displays a first discount item, a second discount item (360), and a third discount item (370), and in response to a determination that the user is not a membership subscriber, the electronic device may provide a user personal page (350) that displays only the second discount item (360) and the third discount item (370) without displaying the first discount item. According to one embodiment of the present disclosure, in response to a determination that the user is a membership subscriber, the electronic device may determine whether the user's current location is in an area where the first discount item is applicable, and if the user's current location is in an area where the first discount item is applicable, provide a user personal page (350) that displays the first discount item, the second discount item (360), and the third discount item (370). On the other hand, if the user's current location is not in an area where the first discount item is applicable, the electronic device may provide a user personal page (350) that displays only the second discount item (360) and the third discount item (370) without displaying the first discount item.

[0079] The electronic device can determine whether the user's current location is in an area where the first discount item is applicable, and in response to determining that the user's current location is not in an area where the first discount item is applicable, can provide an interface (380) for moving to a page displaying information on second product discount benefits. The information on second product discount benefits can include information on how the user can purchase products at a lower price through the second discount item (360). For example, the information on how the user can purchase products at a lower price through the second discount item (360) can include information on coupons applicable to restaurants within a preset distance from the user's current location, or information on coupons that the user does not have among applicable coupons.

[0080] FIG. 4 is a drawing for explaining a page displaying product discount benefit guidance information according to one embodiment of the present disclosure.

[0081] The electronic device may receive user input that directs the user to a personal page, and in response to the user input, determine whether the user is a member. Furthermore, in response to determining that the user is a member, the electronic device may provide a personal page for the user that displays a first discount item, a second discount item, and a third discount item.

[0082] The electronic device can also determine whether the user's current location is an area where the first discount item is applicable, and in response to determining that the user's current location is an area where the first discount item is applicable, can provide an interface for moving to a page (400) displaying first product discount benefit guidance information.

[0083] According to one embodiment of the present disclosure, an electronic device may determine first product discount benefit guidance information based on at least one of the user's current location, the user's order history, or product sales information during the time period in which the user orders the product. For example, if the user has a history of ordering from restaurant A and restaurant A is a restaurant to which a membership discount benefit is applied, the electronic device may provide information about restaurant A as the first product discount benefit guidance information. In another example, if restaurant C has the highest product sales during the time period in which the user orders the product and restaurant C is a restaurant to which a membership discount benefit is applied, the electronic device may provide information about restaurant C as the first product discount benefit guidance information.

[0084] FIG. 5 is a drawing for explaining a page displaying product discount benefit guidance information according to one embodiment of the present disclosure.

[0085] An electronic device may receive a user input for navigating to a user personal page, and in response to the user input, determine whether the user is a membership subscriber. Furthermore, in response to determining that the user is a membership subscriber, the electronic device may provide a user personal page displaying a first discount item, a second discount item, and a third discount item. According to one embodiment of the present disclosure, in response to determining that the user is a membership subscriber, the electronic device may also determine whether the user's current location is in an area where the first discount item is applicable, and if the user's current location is not in an area where the first discount item is applicable, the electronic device may provide a user personal page displaying only the second discount item and the third discount item without displaying the first discount item.

[0086] The electronic device may also provide an interface for moving to a page (500) displaying information on a second product discount benefit in response to a determination that the user's current location is not an area where the first discount item is applicable.

[0087] According to one embodiment of the present disclosure, the electronic device may determine second product discount benefit guidance information based on at least one of the user's current location, the user's order history information, or product sales information during the time period in which the user orders the product. For example, if the user has a history of ordering products from restaurant A and there are coupons applicable to restaurant A that the user does not have, the electronic device may provide guidance on the coupons applicable to restaurant A that the user does not have as second product discount benefit guidance information. In another example, if restaurant B has the highest product sales during the time period in which the user orders the product and there are coupons applicable to restaurant B that the user does not have, the electronic device may provide guidance on the coupons applicable to restaurant B that the user does not have as second product discount benefit guidance information.

[0088] FIG. 6 is a diagram illustrating a user personal page according to one embodiment of the present disclosure. Contents overlapping with FIGS. 3a and 3b are briefly described.

[0089] The electronic device may receive a user input to navigate to a user personal page (600), and in response to the user input, determine whether the user is a membership subscriber. Furthermore, in response to determining that the user is a membership subscriber, the electronic device may provide a user personal page (600) that displays a first discount item (610), a second discount item (620), and a third discount item (630). According to one embodiment of the present disclosure, if the user's current location is not in an area where the first discount item (610) is applicable, the electronic device may provide a user personal page (600) that displays only the second discount item (620) and the third discount item (630) without displaying the first discount item (610).

[0090] According to one embodiment of the present disclosure, the electronic device may determine the discount amount received by the user through the first discount item (610) and the second discount item (620) during the preset period based on the history information of the user ordering products within the preset period. For example, if the preset period is 30 days, the electronic device may determine the discount amount received by the user through the first discount item (610) and the second discount item (620) based on the history information of the user ordering products from 30 days ago to the present. The electronic device may compare the discounted amount with the first preset value, and in response to a determination that the discounted amount is greater than or equal to the first preset value, display the discounted amount (640) on the user's personal page (600). For example, if the first preset value is a membership fee (KRW 5,000), the electronic device may display the total discounted amount (640) on the user's personal page in response to a determination that the total discounted amount from the first discount item (610) and the second discount item (620) is greater than KRW 5,000. In this way, the electronic device can inform the user that the membership fee has been saved solely through the benefits received by signing up for membership, thereby actively encouraging the user to maintain their membership.

[0091] According to one embodiment of the present disclosure, the electronic device may compare the discounted amount with a second preset value, and in response to a determination that the discounted amount is greater than or equal to the second preset value, display the discounted amount (640) at the top of the first discount item (610), the second discount item (620), and the third discount item (630) on the user's personal page. In this case, the second preset value is greater than the first preset value. For example, if the second preset value is twice the membership fee (KRW 10,000), the electronic device may, in response to a determination that the total amount (640) of the discounted amounts from the first discount item and the second discount item is greater than or equal to KRW 10,000, display the total amount of the discounted amounts (640) at the top of the user's personal page. In this way, the electronic device may more readily inform the user that the user has saved money on the next membership fee just by using the benefits received from signing up for membership, thereby actively encouraging the user to maintain their membership for the next time.

[0092] FIG. 7 is a diagram illustrating a user personal page according to one embodiment of the present disclosure. Contents overlapping with FIGS. 3a and 3b are briefly described.

[0093] The electronic device can receive a user input to navigate to a user personal page (700) and, in response to the user input, determine whether the user is a membership subscriber. Furthermore, in response to a determination that the user is not a membership subscriber, the electronic device can provide a user personal page (700) displaying a second discount item (710) and a third discount item (720), and provide an interface (730) for providing guidance on the first discount item and navigating to a membership subscription page. In this way, the electronic device can actively encourage the user to sign up for membership, as it can conveniently navigate to a membership subscription page while informing the user that additional discounts are possible through product discount benefit information provided to membership subscribers.

[0094] FIG. 8 is a block diagram illustrating an electronic device according to one embodiment of the present disclosure.

[0095] The electronic device (800) may include one or more processors (810), one or more memories (820), or a communication interface (830). In one embodiment, some components may be deleted from the electronic device (800), or other components (e.g., a display, an input device, etc.) may be added to the electronic device (800). Additionally or alternatively, some components may be implemented in an integrated manner, or implemented as a single or multiple entities. In the present disclosure, one or more processors (810) may be referred to as a processor (810). The term “processor (810)” may mean a set of one or more processors, unless the context clearly indicates otherwise. In the present disclosure, one or more memories (820) may be referred to as a memory (820). The term “memory (820)” may mean a set of one or more memories, unless the context clearly indicates otherwise.

[0096] Below, each component illustrated in Fig. 8 will be described in more detail.

[0097] The processor (810) may perform calculations or information processing related to control or communication of each component of the electronic device (800). Specifically, the processor (810) may control at least one component of the electronic device (800) connected to the processor (810) by executing software (or a computer program) received from another component. As an example, the processor (810) may load a command (e.g., an instruction, a code, a code segment, etc.) or information into the memory (820), process the command or information stored in the memory (820), and store result information according to the processing in the memory (820). In addition, the processor (810) may be operatively connected to the components of the electronic device (800) to perform various operations such as calculations, processing, generation, or processing related to the present disclosure.

[0098] The memory (820) can store various information. The information stored in the memory (820) is information acquired, processed, or used by at least one component of the electronic device (800), and may include software. The software may include one or more commands that cause the processor (810) to perform operations according to various embodiments of the present disclosure when loaded into the memory (820). That is, the processor (810) may perform operations according to various embodiments of the present disclosure by executing the one or more commands described above. The memory (820) may include, for example, volatile or non-volatile memory. In one embodiment, the program is software stored in the memory (820), and may include an operating system for controlling the resources of the electronic device (800), an application, or middleware that provides various functions to the application so that the application can utilize the resources of the electronic device (800).

[0099] The communication interface (830) can establish a wired or wireless communication channel with another device and transmit and receive various information with the other device. In one embodiment, the communication interface (830) may include at least one port for connecting to another device via a wired cable in order to communicate with the other device via a wire. In this case, the communication interface (830) can communicate with another device connected via a wired connection through the at least one port. In one embodiment, the communication interface (830) may be configured to include a cellular communication module and be connected to a cellular network (e.g., 3G, LTE, 5G, Wibro, Wimax, etc.). In one embodiment, the communication interface (830) may include a short-range communication module and transmit and receive information with another device using short-range communication (e.g., Wi-Fi, Bluetooth, Bluetooth Low Energy (BLE), UWB, etc.). In one embodiment, the communication interface (830) may include a non-contact communication module for non-contact communication. Contactless communication may include at least one non-contact proximity communication technology, such as Near Field Communication (NFC), Radio Frequency Identification (RFID), or Magnetic Secure Transmission (MST). In addition to the various examples described above, the electronic device (800) may be implemented in various known ways for communicating with other devices, and the scope of the present disclosure is not limited by the examples described above.

[0100] In one embodiment, the electronic device (800) may include a display. The display may display various screens (e.g., pages) based on the control of the processor (810). To display screens with various interfaces applied on the display, for example, a web browser or a dedicated application may be installed on the electronic device (800). In addition, the display may be a component capable of interacting with a user and may receive user input from the user. Such a display may be implemented in the form of a touch sensor panel (TSP) capable of recognizing contact or proximity of various external objects (e.g., a user's finger, a stylus, etc.).

[0101] In one embodiment, the electronic device (800) may include an input device (e.g., a mouse, a keyboard, etc.). The input device may receive information to be used in components of the electronic device (800) from an external source (e.g., a user) of the electronic device (800).

[0102] The processor (810), memory (820), and communication interface (830) illustrated in FIG. 8 are connected to each other through a bus, GPIO (General Purpose Input / Output), SPI (Serial Peripheral Interface), or MIPI (Mobile Industry Processor Interface), and can send or receive information or signals.

[0103] Figure 9 illustrates an environment in which an electronic device according to one embodiment of the present disclosure can be applied. A first electronic device (910) and a second electronic device (920) are connected via a network and can communicate with each other. For example, the first electronic device (910) may be a user terminal, and the second electronic device (920) may be a server or a different user terminal from the first electronic device (910).

[0104] The first electronic device (910) may be implemented as a terminal capable of transmitting and receiving various information to and from the second electronic device (920) via a network. For example, the first electronic device (910) may be one of a computer, a laptop, a portable communication terminal (such as a smartphone), a portable multimedia device, a wearable device, or an HMD. However, the type of the first electronic device (910) is not limited thereto, and the first electronic device (910) may be any device that includes an input / output interface capable of receiving information from a user or outputting information to a user, and that can communicate with the second electronic device (920) or other devices via a network. The first electronic device (910) may provide information received from the second electronic device (920) to the user, and may receive input from the user and transmit it to the second electronic device (920). Input obtained from a user may include various forms of input, such as clicking using a mouse, touching using a touchpad or touchscreen, voice recognition, or other electronic input.

[0105] The network may serve to connect the first electronic device (910) and the second electronic device (920) or other external devices. For example, the network may provide a connection path so that the first electronic device (910) can be connected to the second electronic device (920) and transmit and receive packet data with the second electronic device (920). The network may be implemented as any type of wired or wireless network, such as a Local Area Network (LAN), a Wide Area Network (WAN), a Mobile Radio Communication Network, or Wibro (Wireless Broadband Internet).

[0106] In the flowcharts of this disclosure, the operations of the method or algorithm are described in a sequential order, but may also be performed in any order that can be arbitrarily combined. The description of the flowcharts of this disclosure does not exclude variations or modifications to the method or algorithm, and does not imply that any operation is essential or desirable. In one embodiment, at least some of the operations may be performed in parallel, iteratively, or heuristically. In another embodiment, at least some of the operations may be omitted, or other operations may be added.

[0107] Various embodiments of the present disclosure may be implemented as software on a machine-readable storage medium (MRSM) that can be read by an electronic device. The software may be software for implementing various embodiments of the present disclosure. The software may be inferred from various embodiments of the present disclosure by programmers skilled in the art to which the present disclosure pertains. For example, the software may be a computer program including instructions that can be read by an electronic device. An electronic device is a device capable of operating according to instructions called from a storage medium, and may be referred to interchangeably with, for example, an electronic device. In one embodiment, a processor of the electronic device may execute the called instructions, causing components of the electronic device to perform functions corresponding to the instructions. A storage medium may refer to any type of recording medium that stores information that can be read by a device. The storage medium may include, for example, ROM, RAM, CD-ROM, magnetic tape, floppy disks, or optical information storage devices. In one embodiment, the storage medium may be implemented in a distributed form, such as in a network-connected computer system. In this case, the software may be distributed, stored, and executed in the computer system. In another embodiment, the storage medium may be a non-transitory storage medium. A non-transitory storage medium refers to a medium that exists regardless of whether information is stored semi-permanently or temporarily, and does not contain signals that are propagated transitorily.

[0108] While the technical concepts of the present disclosure have been described through various embodiments, the technical concepts of the present disclosure encompass various substitutions, modifications, and variations that can be made within the scope understandable to those of ordinary skill in the art to which the present disclosure pertains. Furthermore, it should be understood that such substitutions, modifications, and variations are encompassed within the scope of the appended claims.

Claims

1. In a method performed by an electronic device, Step of receiving user input that leads to the user's personal page; In response to the user input, determining whether the user is a membership subscriber; In response to a determination that the user is a membership subscriber, a step of providing a user personal page displaying a first discount item, a second discount item, and a third discount item, wherein the first discount item includes product discount benefit information provided to the membership subscriber, the second discount item includes coupon information applicable to a product, and the third discount item includes information on an accumulated amount usable for a product order, and the first discount item, the second discount item, and the third discount item can be applied in duplicate when ordering a product; A step of determining whether the current location of the user is an area to which the first discount item is applicable; In response to determining that the current location of the user is an area where the first discount item is applicable, a step of providing an interface for moving to a page displaying first product discount benefit guidance information, wherein the first product discount benefit guidance information includes information guiding products to which the first discount item is applicable; and In response to determining that the user's current location is not an area where the first discount item is applicable, a step of providing an interface for moving to a page displaying information on a second product discount benefit, wherein the second product discount benefit information includes information on how the user can purchase a product at a lower price through the second discount item. A method comprising:

2. In paragraph 1, The above method, A step of determining an expected product discount amount for each of the first discount item and the second discount item based on at least one of the average product order amount of all users or the average product order amount of the users; and A step of displaying the first discount item and the second discount item in descending order of the estimated discount amount of the determined product on the user's personal page. A method further comprising:

3. In paragraph 1, The above method, A step of determining an expected product discount amount for each of the first discount item, the second discount item, and the third discount item based on at least one of the average product order amount of all users or the average product order amount of the users; and A step of displaying the first discount item, the second discount item, and the third discount item in descending order of the estimated discount amount of the determined product on the user's personal page. A method further comprising:

4. In paragraph 2 or 3, A method in which the average order amount of all users includes the average order amount of all users during the time period in which the users order products.

5. In paragraph 1, The above method, A step of determining the first product discount benefit information or the second product discount benefit information based on at least one of the determined user's current location, the user's product order history information, or the product sales volume information during the time period when the user orders the product. A method further comprising:

6. In paragraph 1, The above method, A step of determining the amount of discount received by the user through the first discount item and the second discount item during the preset period based on the history information of the user ordering the product within the preset period; A step of comparing the above discounted amount with a first preset value; and In response to a determination that the discounted amount is greater than or equal to the first preset value, a step of displaying the discounted amount on the user's personal page. A method further comprising:

7. In paragraph 6, The above method, A step of comparing the discounted amount with a second preset value, wherein the second preset value is greater than the first preset value; and In response to a determination that the discounted amount is greater than or equal to the second preset value, a step of displaying the discounted amount on top of the first discount item, the second discount item, and the third discount item on the user's personal page. A method further comprising:

8. In paragraph 1, The above method, In response to a determination that the user is not a membership subscriber, providing a user personal page displaying the second discount item and the third discount item; and A step for providing an interface for guiding the above first discount item and moving to a page for membership registration. A method further comprising:

9. In electronic devices, processor; and Includes a memory in which instructions to be executed by the processor are stored, When executing the above instructions, the processor Receive user input that takes you to your personal page, In response to the above user input, determine whether the user is a member subscriber; In response to a determination that the user is a membership subscriber, a user personal page is provided that displays a first discount item, a second discount item, and a third discount item, wherein the first discount item includes product discount benefit information provided to the membership subscriber, the second discount item includes coupon information applicable to a product, and the third discount item includes information on an accumulated amount that can be used for a product order, and the first discount item, the second discount item, and the third discount item can be applied in duplicate when ordering a product. Determine whether the current location of the above user is an area where the above first discount item is applicable, In response to determining that the current location of the user is an area where the first discount item is applicable, an interface is provided for moving to a page displaying first product discount benefit guidance information, wherein the first product discount benefit guidance information includes information guiding products to which the first discount item is applicable. In response to determining that the user's current location is not an area where the first discount item is applicable, an interface is provided for moving to a page displaying information on a second product discount benefit, wherein the second product discount benefit information includes information on how the user can purchase a product at a lower price through the second discount item. An electronic device configured to do so.

10. In paragraph 9, The above processor, Determine the expected product discount amount of each of the first discount item and the second discount item based on at least one of the average product order amount of all users or the average product order amount of the users, An electronic device further configured to display the first discount item and the second discount item in descending order of the estimated discount amount determined above on the user's personal page.

11. In paragraph 9, The above processor, Determine the expected product discount amount of each of the first discount item, the second discount item, and the third discount item based on at least one of the average product order amount of all users or the average product order amount of the users, An electronic device further configured to display the first discount item, the second discount item, and the third discount item in descending order of the estimated discount amount determined above on the user's personal page.

12. In paragraph 10 or 11, An electronic device in which the average order amount of all users of the above products includes the average order amount of all users of the products during the time period in which the above users order products.

13. In paragraph 9, The above processor, An electronic device further configured to determine the first product discount benefit information or the second product discount benefit information based on at least one of the determined current location of the user, the history information of the user ordering the product, or the product sales information during the time period when the user orders the product.

14. In paragraph 9, The above processor, Based on the history information of the user ordering products within the preset period, the amount of discount received by the user through the first discount item and the second discount item during the preset period is determined, Compare the above discounted amount with the first preset value, An electronic device further configured to display the discounted amount on the user's personal page in response to a determination that the discounted amount is greater than or equal to the first preset value.

15. In paragraph 14, The above processor, Compare the above discounted amount with a second preset value, wherein the second preset value is greater than the first preset value; An electronic device further configured to display the discounted amount on top of the first discount item, the second discount item, and the third discount item on the user personal page in response to a determination that the discounted amount is greater than or equal to the second preset value.

16. In paragraph 9, The above processor, In response to a determination that the user is not a member, a personal page for the user is provided displaying the second discount item and the third discount item. An electronic device further configured to provide an interface for guiding the first discount item and moving to a page for signing up for membership.

Images