Advertising box selection apparatus

Abstract

The present application relates to an advertising box selection apparatus, which may obtain a high cost effectiveness when a plurality of advertisement submission boxes are selected. The advertising box selection apparatus has a display information generation portion for generating display information. The display information includes: submission box information, which respectively establishes associated representations for each submission box indicating the date and time when an advertisement can be submitted, whether the submission box is selected, and a reach, wherein the reach is obtained by means of calculating, on the basis of whether the submission box is selected, the number of receiving devices that the advertisement can reach when the advertisement is submitted to the submission box; and a total reach, which is obtained by means of calculating an actual total number of receiving devices that the advertisement which is submitted to all selected submission boxes among the submission boxes can reach.

Description

Advertisement frame selection device

[0001] Cross Reference to Related Applications

[0002] This application claims priority to Japanese Patent Application No. 2024-085508, filed May 27, 2024, entitled “Advertisement frame selection device,” the entire contents of which are incorporated herein by reference. TECHNICAL FIELD

[0003] The present application relates to an advertisement frame selection device. BACKGROUND

[0004] Generally, in a case where a user submits an advertisement to a medium such as a television advertisement, a submission frame is selected in consideration of cost efficiency. In many cases, a plurality of submission frames are selected. At this time, in order to make the advertisement reach as many people (many reception devices) as possible within a limited budget, that is, in order to make the total reach large, the combination of the submission frames is studied. Here, the reception device refers to a device such as a television, a radio, an information device, and the like that can receive an advertisement and make the advertisement reach a viewer.

[0005] The reach of an advertisement refers to the fact that the advertisement actually reaches a viewer or the like through a reception device, and the number of reaches refers to the number of reception devices (≈ the number of viewers). The number of reaches of the submission frame of an advertisement is generally associated with the viewership of the program to which the submission frame corresponds. That is, if a submission frame corresponding to a program with a high viewership is selected, the number of reaches will be large.

[0006] However, in a case where a plurality of submission frames are selected, the viewers of the programs to which the respective submission frames correspond can sometimes overlap. For example, in a case where a plurality of variety programs are selected, the viewers who share an interest are likely to watch the programs in common. In this case, from the viewpoint of making the advertisement reach as many people as possible, the efficiency deteriorates in proportion to the amount of overlapping viewers.

[0007] Prior Art Documents

[0008] Patent Documents

[0009] Patent Document 1: Japanese Patent Application Publication No. 2020-182069 SUMMARY

[0010] Thus, there is a problem that, in a case where an advertisement is submitted to a medium with respect to a plurality of submission frames, even if submission frames with a high reach are simply combined, the total reach does not increase in the case of a large number of overlapping viewers or the like, and it is difficult to improve cost efficiency. The advertisement frame selection device of the present application is completed in order to solve this problem, and aims to provide an advertisement frame selection device that can achieve high cost efficiency in a case where a plurality of advertisement submission frames are selected.

[0011] The advertisement frame selection apparatus of the present application has a display information generation section that generates display information including: frame information that indicates a frame in which an advertisement can be posted, whether or not the frame is selected, and the number of covers, respectively, in association with each other, wherein the number of covers is obtained based on whether or not the frame is selected, and the number of covers is the number of receiving devices that an advertisement can reach if an advertisement is posted in the frame; and a total number of covers that is a total number of covers obtained by adding the number of receiving devices that an advertisement can reach if an advertisement is posted in all of the selected frames among the frames. BRIEF DESCRIPTION OF DRAWINGS

[0012] FIG. 1 is a graph that illustrates an advertisement frame, a cost, a cover, and a cover per unit cost;

[0013] FIG. 2 is a graph that illustrates repetition of covers among a plurality of advertisement frames;

[0014] FIG. 3 is a graph that illustrates repetition of covers among a plurality of advertisement frames;

[0015] FIG. 4 is a graph that illustrates a method of calculating a cover of an advertisement frame selection apparatus of an embodiment;

[0016] FIG. 5 is a graph that illustrates a method of calculating a cover of an advertisement frame selection apparatus of an embodiment;

[0017] FIG. 6 is a block diagram that shows functional elements of an advertisement frame selection system of an embodiment;

[0018] FIG. 7 is a graph that shows one example of viewing information in an advertisement frame selection system of an embodiment;

[0019] FIG. 8 is a graph that shows one example of frame information in an advertisement frame selection system of an embodiment;

[0020] FIG. 9 is a block diagram that shows functional elements of an advertisement frame selection apparatus of an embodiment;

[0021] FIG. 10 is a graph that shows one example of frame contact information in an advertisement frame selection system of an embodiment;

[0022] FIG. 11 is a flowchart that illustrates an operation of an advertisement frame selection apparatus of an embodiment;

[0023] FIG. 12 is a graph that illustrates a method of calculating frame contact information of an advertisement frame selection apparatus of an embodiment;

[0024] FIG. 13 is a graph that illustrates a method of calculating frame contact information of an advertisement frame selection apparatus of an embodiment;

[0025] FIG. 14 is a graph that illustrates a method of calculating frame contact information of an advertisement frame selection apparatus of an embodiment;

[0026] FIG. 15 is a diagram illustrating a calculation method of frame contact information of the advertisement frame selection apparatus of the embodiment;

[0027] FIG. 16 is a diagram showing an example of an operation screen of the advertisement frame selection apparatus of the embodiment;

[0028] FIG. 17 is a diagram showing an example of an operation screen of the advertisement frame selection apparatus of the embodiment;

[0029] FIG. 18 is a diagram showing an example of an operation screen of the advertisement frame selection apparatus of the embodiment;

[0030] FIG. 19 is a diagram showing an example of an operation screen of the advertisement frame selection apparatus of the embodiment.

[0031] Reference sign 1... advertisement frame selection system, 10... advertisement frame selection apparatus, 11... operation terminal, 20... device information acquisition apparatus, 21... program receiver, 30... device information DB, 40... viewing information DB, 50... frame information DB, 100... information acquisition section, 110... storage section, 120... frame contact information generation section, 130... coverage calculation section, 140... selection frame management section, 150... display information generation section, 160... input section, 170... display section, 200... display information, 210... extraction information, 220... contribution frame information, 222... time, 223... date, 224... candidate frame, 230... selection information, 231... individual coverage, 232... common coverage, 233... number of programs, 234... total number of coverages, 235... total coverage rate, 236... average frequency, 240... reset button, 250... mouse pointer, 260... selection button. DETAILED DESCRIPTION

[0032] (contribution frame and number of coverages of an advertisement)

[0033] The contribution frame of an advertisement is a time frame determined by a time and date in which the advertisement can be contributed. The contribution frame is associated with a program broadcasted or the like in the contribution frame. That is, an advertiser determines in which contribution frame to contribute an advertisement with reference to a viewing rate or the like of the program.

[0034] FIG. 1 is a diagram illustrating a contribution frame, a cost, a coverage, and a coverage per unit cost. As shown in FIG. 1, a contribution frame of an advertisement (a candidate frame) can be associated with a cost required in a case where the advertisement is contributed in the contribution frame, a number of receiving devices (a coverage) that can be reached in a case where the advertisement is contributed in the contribution frame, and a number of receiving devices (a coverage / cost) that can be reached per unit cost. That is, in the example described below, the number of receiving devices that receive an advertisement is used to represent the number of viewers or the like that an advertisement can reach.

[0035] In the example shown in Figure 1, when submitting an advertisement in submission box A, it costs 500,000 yen. As a result, this advertisement is expected to reach (cover) 3,000 receiving devices, showing that 60 devices are covered per 10,000 yen. Similarly, when submitting an advertisement in submission box B, it costs 1,000,000 yen. As a result, this advertisement is expected to cover 4,000 receiving devices, showing that 40 devices are covered per 10,000 yen. When submitting an advertisement in submission box C, it costs 400,000 yen. As a result, this advertisement is expected to cover 2,000 receiving devices, showing that 50 devices are covered per 10,000 yen.

[0036] Figures 2 to 3 show the number of receiving devices covered in the submission boxes shown in Figure 1 by the area of a circle. Figure 2 shows the coverage numbers corresponding to submission box A and submission box B respectively, and Figure 3 shows the coverage numbers corresponding to submission box A and submission box C respectively.

[0037] As shown in Figure 2, for submission boxes A and B, due to reasons such as the duplication of viewers of the corresponding programs, a part of the receiving devices reached by their respective advertisements is duplicated. That is, when submitting advertisements in submission boxes A and B, the cumulative number of receiving devices reached by the advertisements is 7,000 units (=3,000 + 4,000). However, since there are 2,500 receiving devices that receive submission boxes A and B in duplicate, the actual number of devices reached by the advertisement is 4,500 units (=3,000 + 4,000 - 2,500). When submitting advertisements in submission boxes A and B, the total cost is 1,500,000 yen (=500,000 + 1,000,000), and it is expected that 30 devices (=4,500 / 150) will be reached per 10,000 yen of receiving devices.

[0038] On the other hand, as shown in Figure 3, the viewers of the programs corresponding to submission boxes A and C do not overlap, and the receiving devices reached by their respective advertisements do not overlap. That is, when submitting advertisements in submission boxes A and C, the cumulative number of receiving devices reached by the advertisements is 5,000 units (=3,000 + 2,000), and the actual number is also the same. When submitting advertisements in submission boxes A and C, the total cost is 900,000 yen (=500,000 + 400,000), and it is expected that 55.6 devices (=5,000 / 90) will be reached per 10,000 yen of receiving devices.

[0039] That is, as shown in Figures 2 and 3, like the combination of submission boxes A and B, even if the cumulative number of receiving devices reached by the advertisement is large, compared with submission boxes A and C with a smaller cumulative number of receiving devices, sometimes the total number of actual receiving devices reached by the advertisement (total coverage) becomes smaller. This indicates that the cost-effectiveness in the case of selecting multiple submission boxes cannot be judged only by calculating the sum of the coverage numbers of each submission box.

[0040] Thus, in a case where a plurality of contribution frames are selected and an advertisement is posted, the cost-effectiveness increases or decreases depending on the combination of the contribution frames. The advertisement frame selection apparatus of the embodiment supports selection of the advertisement frame based on these circumstances. The advertisement frame selection apparatus of the embodiment performs processing of subtracting the number of repeated viewers from the total number of covered viewers in a case where the contribution frames overlap each other.

[0041] For example, consider a case where a plurality of contribution frames are selected in the example shown in FIG. 1. The frame with the highest cost-effectiveness and the highest efficiency among the contribution frames A to C is the contribution frame A. The user can select the contribution frame A as a candidate frame.

[0042] In this case, the advertisement frame selection apparatus of the embodiment excludes the receiving devices covered by the selected contribution frame A from the coverage targets. As a result, as shown in FIG. 4, the number of covered viewers of the selected contribution frame A becomes zero.

[0043] Here, with respect to the contribution frame B that overlaps the contribution frame A in terms of the receiving devices, the advertisement frame selection apparatus of the embodiment excludes the number of receiving devices overlapping the contribution frame A from the covered receiving devices. As a result, as shown in FIG. 4, the number of covered viewers of the contribution frame B changes from 4000 to 1500, and the number of covered viewers per unit cost changes from 40 to 15.

[0044] On the other hand, the receiving devices covered by the advertisement of the contribution frame C do not overlap the receiving devices covered by the advertisement of the contribution frame B. Thus, the advertisement frame selection apparatus of the embodiment leaves the number of covered viewers of the contribution frame C as it is.

[0045] FIG. 5 is a diagram showing an outline of this case. As shown in FIG. 5, when the contribution frame A is selected (determined), the number of covered viewers of the contribution frame B is excluded from the amount of overlap with the number of covered viewers of the contribution frame A, and the number of covered viewers of the contribution frame C is maintained as it is. As a result, as shown in FIG. 4 and FIG. 5, the next candidate frame to be selected is the contribution frame B with the number of covered viewers per 10,000 yen of 15 and the number of covered viewers of 1500, and the contribution frame C with the number of covered viewers per 10,000 yen of 50 and the number of covered viewers of 2000. It is known from the example shown in FIG. 4 that the cost-effectiveness is higher when the contribution frame C is selected than when the contribution frame B is selected. That is, the user can be provided with a basis for judgment of selection of the contribution frame from the viewpoint of cost-effectiveness.

[0046] (Advertisement frame selection system of the embodiment)

[0047] Hereinafter, the configuration of the advertisement frame selection system of the embodiment will be described in detail with reference to the drawings. FIG. 6 is a block diagram showing functional elements of the advertisement frame selection system of the embodiment.

[0048] As shown in FIG. 6, the advertisement frame selection system 1 of the embodiment includes an advertisement frame selection device 10, a device information acquisition device 20, a device information database (DB) 30, a viewing information database (DB) 40, and a frame information database (DB) 50. The advertisement frame selection device 10 can also be configured to be connectable with an operation terminal 11.

[0049] The advertisement frame selection device 10 is a functional element capable of showing a high cost-effective combination in the case of selecting a plurality of frames. The advertisement frame selection device 10 can show a combination of frames that is high in cost-effectiveness, based on frame information in which frames are associated with program information, device information capable of identifying a device that can receive a program represented by the program information, and viewing information in which a program actually received by the device is associated with the device among the program information.

[0050] The device information acquisition device 20 is a functional element that acquires device information and viewing information from a program receiver 21 that is a receiving device. The program receiver 21 is, for example, a television receiver, a video device, a network device, or the like, and is a functional element capable of receiving a program and an advertisement based on broadcasting, distribution, or the like. The program receiver 21 is connected to the device information acquisition device 20 through a network or the like. That is, the device information acquisition device 20 is configured to be capable of acquiring viewing information representing a program received by the program receiver 21 in accordance with an instruction of a viewer, and identification information of the program receiver 21. As for the provision of the viewing information by the program receiver 21, a contract or the like related to the provision of information can be appropriately concluded between an operator of the device information acquisition device 20 and the viewer of the program receiver 21.

[0051] The device information DB 30 is a functional element that accumulates identification information of the program receiver 21 that is an information provider, as device information, acquired from the device information acquisition device 20. The device information DB 30 can also collect information related to a viewer of the program receiver 21 (for example, attributes such as a viewing area, an age of the viewer, a gender, or the like) as device information together with the identification information of the program receiver 21. That is, the device information DB 30 accumulates, through the device information of the program receiver 21, a program actually received (viewed) by the program receiver 21, and information related to a receiver (viewer) of an advertisement. The device information can be used when an advertisement frame is extracted.

[0052] The device information can also include a target classification as information related to the viewer of the program receiver 21. The target classification is, for example, information that classifies attributes of a viewer who becomes an object of an advertisement, such as "20s women", "30s women", "20s men", and "30s men".

[0053] The viewing information DB 40 is a functional element that accumulates viewing information that specifies a program received by the program receiver 21 from the device information acquisition apparatus 20, i.e., a program viewed by a viewer of the program receiver 21. The viewing information DB 40 can accumulate the device information of the program receiver 21, the program information actually viewed, and the actual time (period) in which the program information was viewed in association. That is, based on the device information accumulated by the device information DB 30 and the viewing information accumulated by the viewing information DB 40, it is possible to know which program was viewed by the program receiver 21 as a receiving device and for how long.

[0054] Fig. 7 is a diagram showing one example of viewing information in the advertisement frame selection system of the embodiment. The viewing information shown in Fig. 7 lists the identification information of the device that viewed (received), the broadcasting station, the viewing start time, and the viewing end time in association. In the example shown in Fig. 7, it is shown that, for example, the device a viewed (received) the program of the broadcasting station A from 5:01 to 5:05 on April 1, 2024.

[0055] The frame information DB 50 is a functional element that accumulates the submission frame of an advertisement and the program information of the program to which the submission frame corresponds as frame information in association. That is, the frame information DB 50 functions to convert the program information into the unit of the submission frame of an advertisement.

[0056] Fig. 8 is a diagram showing one example of frame information in the advertisement frame selection system of the embodiment. The frame information shown in Fig. 8 lists the candidate frame of the submission frame, the broadcasting station, the start time of the program, the end time of the program, and the cost in association. In the example shown in Fig. 8, for example, as the candidate frame A, it is shown that the submission fee for the advertisement of the broadcasting station A from 5:00 to 5:05 on April 1, 2024 is 500,000 yen.

[0057] According to the advertisement frame selection system 1 of the embodiment, the device information acquisition apparatus 20 acquires the device information and the viewing information from the program receiver 21 and accumulates them to the device information DB 30 and the viewing information DB 40. The advertisement frame selection apparatus 10 acquires the device information and the viewing information from the device information DB 30 and the viewing information DB 40, further acquires the separately-provided submission frame information from the frame information DB 50, generates information that facilitates the selection of the combination of the submission frames, and provides it to the user through the operation terminal 11 or the like.

[0058] (Advertisement frame selection apparatus of the embodiment)

[0059] Next, the functional configuration of the advertisement frame selection apparatus of the embodiment will be described in detail with reference to Fig. 9. Fig. 9 is a block diagram showing the functional elements of the advertisement frame selection apparatus 10 of the embodiment.

[0060] As shown in FIG. 9, the advertisement frame selection apparatus 10 of the embodiment has an information acquisition section 100, a storage section 110, a frame contact information generation section 120, an overlap calculation section 130, a selection frame management section 140, a display information generation section 150, an input section 160, and a display section 170. The advertisement frame selection apparatus 10 can be realized by a computer apparatus provided with an arithmetic section, a main storage apparatus, and the like.

[0061] The information acquisition section 100 is a functional element that acquires the device information, the viewing information, and the frame information from the device information DB 30, the viewing information DB 40, and the frame information DB 50, respectively. The information acquisition section 100 has an interface that can be connected to the device information DB 30, the viewing information DB 40, and the frame information DB 50. The information acquisition section 100 can also be connected to the device information DB 30, the viewing information DB 40, and the frame information DB 50 via a network.

[0062] The storage section 110 is a functional element that stores the acquired device information, viewing information, and frame information. The storage section 110 can be realized by, for example, a nonvolatile memory, a hard disk drive, a semiconductor drive, or the like. The storage section 110 can also store the calculation results of other functional elements, display information, and the like.

[0063] The frame contact information generation section 120 is a functional element that generates frame contact information based on the device information, the viewing information, and the frame information. The frame contact information is information in which, for each frame, a device that actually received the program information of the program corresponding to the frame is associated. The contact frame information can be obtained by counting the number of devices that viewed, i.e., the number of viewers, for each frame.

[0064] FIG. 10 is a diagram showing one example of the frame contact information in the advertisement frame selection system of the embodiment. The frame contact information shown in FIG. 10 lists the candidate frames of the frames to which the devices that viewed (received) the programs corresponding to the candidate frames are associated. In the example shown in FIG. 10, it is shown that the device a, the device b, and the device c received (viewed) the program of the candidate frame A, the device a, the device b, the device d, and the device e received the program of the candidate frame B, and the device d, the device g, and the device h received the program of the candidate frame C. The frame contact information can also include the target division of the advertisement in addition to the identification of the receiving devices. That is, information indicating the target division of the advertisement can be included not only as "device a" but also as "device a β".

[0065] The coverage calculating section 130 is a functional element that calculates the total coverage number based on the coverage number of each submission frame when a submission frame is selected. The coverage calculating section 130 can also have a function of recalculating each time the conditions change. The coverage number can be calculated using the frame contact information. In the example shown in Fig. 10, the coverage number of the candidate frame A is 3 (device a, device b, device c), the coverage number of the candidate frame B is 4 (device a, device b, device d, device e), and the coverage number of the candidate frame C is 3 (device d, device g, device h). That is, the coverage calculating section 130 can obtain the coverage number by calculating the total number of devices that have received for each candidate frame. In the case where the target classification is included in the frame contact information, the calculation of the coverage number can be performed not only by device but also by target classification unit.

[0066] The selected frame managing section 140 is a functional element that manages the submission frame selected by the user. The selected frame managing section 140 can temporarily hold the submission frame selected by the user and assist the calculation of the total coverage number by the coverage calculating section 130.

[0067] The display information generating section 150 is a functional element that generates display information including submission frame information and the total coverage number, which is the sum of the actual number of people who can be reached in the case where an advertisement is submitted in the selected submission frame. The display information generating section 150 can generate display information based on a text obtained by embedding information in a template stored in advance in the storage section 110, or can have a rendering engine to generate display information in the form of a graph.

[0068] The input section 160 is an input interface that can receive instructions and information from the user. The input section 160, for example, exemplifies an input device such as a keyboard or a mouse. The display section 170 is an output interface that can provide display information to the user. The display section 170, for example, exemplifies a display device such as a liquid crystal display device. The input section 160 and the display section 170 can be configured independently of the advertisement frame selection apparatus 10 as an operation terminal 11, or can be integrally configured with the advertisement frame selection apparatus 10.

[0069] (Action of the embodiment)

[0070] Next, the action of the advertisement frame selection apparatus 10 of the embodiment will be described. Fig. 11 is a flowchart illustrating the action of the advertisement frame selection apparatus of the embodiment. Figs. 12 to 15 are diagrams illustrating the calculation method of the frame contact information of the advertisement frame selection apparatus of the embodiment. Figs. 16 to 19 are diagrams showing examples of the operation screen of the advertisement frame selection apparatus of the embodiment.

[0071] The information acquiring section 100 acquires device information, viewing information, and frame information from the device information DB 30, the viewing information DB 40, and the frame information DB 50 and stores them in the storage section 110 (S100).

[0072] The frame contact information generating section 120 generates frame contact information based on the device information, the viewing information, and the frame information (S105).

[0073] The frame contact information generating section 120 compares the program information included in the frame information with the broadcasting station, the viewing start time, and the viewing end information included in the viewing information. If the result of the comparison is, for example, that the broadcasting station is common, and the time period of the start time and the end time of the program included in the frame information overlaps the time period of the actual viewing start time and the viewing end time included in the viewing information by a prescribed interval (time) or more, it is determined that the receiving device that has received the program has contacted (the advertisement and the program have arrived at the receiving device together) the candidate frame (the submitted frame) shown by the frame information. For example, if the program receiver 21 as the receiving device has received an interval of 1 / 3 or more of the interval of the start time to the end time of the candidate frame, it can be determined that the candidate frame has been contacted (the advertisement has arrived).

[0074] The frame contact information generating section 120 extracts the devices that have contacted the candidate frames for all of the candidate frames included in the frame information, and generates the frame contact information. That is, for all of the candidate frames, the information illustrated in FIG. 10 in which the identification information of the devices that have contacted is associated is generated. Note that because the device information includes the identification information of the program receiver 21, the frame contact information generating section 120 needs to perform a large amount of calculation. Therefore, an approximate calculation can be introduced to achieve high speed and low cost.

[0075] Next, the coverage calculating section 130 calculates the number of covers of each of the candidate frames included in the frame information based on the frame contact information (S110). FIG. 12 illustrates the calculation of the number of covers.

[0076] In the frame contact information illustrated in FIG. 12, the devices a, b, and c are associated with the candidate frame A, the devices a, b, d, and e are associated with the candidate frame B, and the devices d, g, and h are associated with the candidate frame C. The coverage calculating section 130 counts the number of devices that have an associated relationship with each of the candidate frames. That is, the candidate frame A has an associated relationship with the devices a, b, and c, and the number of covers is 3. Similarly, the candidate frame B has an associated relationship with the devices a, b, d, and e, and the number of covers is 4. The candidate frame C has an associated relationship with the devices d, g, and h, and the number of covers is 3.

[0077] The coverage calculation section 130 can also calculate the coverage rate based on the number of covers calculated for each candidate frame. The coverage rate can be calculated as a percentage of the number of devices actually contacted relative to the number of devices that could have been contacted. That is, the coverage rate is data that normalizes the number of covers. Note that the coverage calculation section 130 can also be configured to calculate the number of covers, the coverage rate, not for all candidate frames, but only for candidate frames extracted according to prescribed conditions. Thus, the speed of the calculation can be increased.

[0078] The display information generation section 150 generates display information to be displayed on the display section 170 (S115). The display information includes the candidate frames determined by the time and date in the frame information and the number of covers or the coverage rate for each candidate frame in association.

[0079] FIG. 16 is one example of an operation screen of the advertisement frame selection apparatus of the embodiment, showing a case where the display information 200 is displayed on the display section 170. In the example shown in FIG. 16, the display information 200 includes: extraction information 210 of the extracted candidate frames; submission frame information 220 that is selectable through the input section 160; selection information 230 that displays information of the selected submission frame; and a reset button 240 that resets the display.

[0080] The extraction information 210 displays the extraction conditions that are the extraction conditions received by the input section 160 in order to determine the submission frames to be displayed. In the example shown in FIG. 16, the extraction information 210 includes: as the region of the submission frame, “Tokai”; as the week of the display, “2024 / 02 / 19 (Monday)”; as the target, “Target Overall”; as the channel (CH), multiple values; as the subdivision number, “0”; and as the reference of the viewing determination (determination of the candidate frame being contacted), “viewing of 1 / 3 or more of the program”, and the like. Among these, the target and the viewing determination are information that is the calculation condition of the coverage calculation section 130, and the display can be changed according to the coverage calculation. That is, the coverage calculation section 130 can calculate the number of covers, the coverage rate, and the like based on the target, the reference of the viewing determination.

[0081] The submission frame information 220 includes information on the submission frame (candidate frame) extracted according to the conditions shown in the extraction information 210 and selected by the user via the input section 160. In the example shown in Fig. 16, the submission frame information 220 includes the broadcast stations (TV-A to TV-E) as the submission targets, and the candidate frames 224 displayed in a tile shape for each broadcast station, which can be determined according to the date 223 and the time 222. In the example shown in Fig. 16, the candidate frames 224 are displayed in a heat map form in which the candidate frames are distinguished by color in the initial state according to the number of impressions or the coverage rate of each candidate frame. For example, the higher the number of impressions, the more the color is colored in red, and the lower the number of impressions, the more the color is colored in blue, and the color continuously changes according to the number of impressions. That is, the candidate frames 224 in the submission frame information 220 are configured so that the size of the number of impressions is easily visually understood. The heat map form is not limited to color, and the size of the number of impressions can be indicated using the density of black and white. In addition, the submission frame information 220 can be configured to display only the information determined according to the extraction information 210.

[0082] The selection information 230 includes the individual impression 231, the common impression 232, the number of programs 233, the total number of impressions 234, the total coverage rate 235, the average frequency 236, and the like for the candidate frame 224 selected by the user via the input section 160. These indicators can be calculated by the impression calculation section 130 and the selection frame management section 140.

[0083] The individual impression 231 is a display frame that can display the program name, the number of impressions, and the like corresponding to the selected candidate frame 224. The common impression 232 is a display frame that can display the number of impressions repeated in the case where a plurality of candidate frames 224 are selected. The number of programs 233 is a display frame that shows the total number of programs corresponding to the selected candidate frame 224. The total number of impressions 234 is a display frame that shows the total number of impressions of the selected candidate frame 224. The total number of impressions 234 can be set to data excluding the number of repeated impressions in the case where a plurality of candidate frames 224 are selected. The total coverage rate 235 is a display frame that shows the total coverage rate of the selected candidate frame 224. The total coverage rate 235 can be set to data excluding the number of repeated impressions in the case where a plurality of candidate frames 224 are selected. The average frequency 236 is a display frame that displays the average number of contacts, which is the average number of contacts of the advertisement per 1 device that has contacted the advertisement. That is, the average frequency 236 is a value obtained by dividing the cumulative number of advertisements (frames) contacted by the device by the total number of devices.

[0084] The reset button 240 is a display frame that cancels the selection of the selected candidate frame, and is linked to the input section 160. That is, when the reset button 240 is clicked with a mouse or the like, the selection content is all canceled.

[0085] The input section 160 receives a selection input of the candidate frame from the user (S120). FIG. 17 is an example of an operation screen of the advertisement frame selection apparatus of the embodiment, showing a case where the display information 201 and the mouse pointer 250 are displayed on the display section 170.

[0086] As shown in FIG. 17, for example, when the input section 160 receives a selection input for the candidate frame (position of the mouse pointer 250) of 5:00 to 7:30 on February 19 (Monday) of the broadcasting station TV-A, the selection frame management section 140 records the selected candidate frame 224, and the display information generation section 150 displays the selected candidate frame 224 with emphasis (S125). The display information generation section 150 displays the program name and the coverage rate of the frame (224a in the figure) in the individual overlay 231 for the recorded candidate frame 224.

[0087] The coverage calculation section 130 calculates the number of coverage and the coverage rate for all the candidate frames 224 (130, 135). FIG. 13 shows a case of the calculation of the coverage calculation section 130 when the candidate frame A is selected in S120.

[0088] In the frame contact information shown in FIG. 13, when the candidate frame A is selected, the devices a, b, and c that received the advertisement of the candidate frame A are excluded. As a result, the devices a and b that received the advertisement of the candidate frame B are excluded from the candidate frame B. The candidate frame C is not subjected to the exclusion process because there is no receiving device that duplicates the candidate frame A. When the coverage calculation section 130 calculates the number of coverage based on the frame contact information after the exclusion process, the number of coverage of the candidate frame A is zero, the number of coverage of the candidate frame B is corrected from 4 to 2, and the number of coverage of the candidate frame C is maintained at 3. In this way, by the selection of the candidate frame, the number of coverage and the coverage rate of all the candidate frames 224 are recalculated. The result of the recalculation updates the parameters of the display information 200.

[0089] Here, because the selection is the first time, the common number of coverage does not exist. The coverage calculation section 130 does not calculate the common number of coverage, and the display becomes zero (S140). Note that the coverage calculation section 130 can further calculate the average frequency 236.

[0090] When the user selects the additional candidate frame in the input section 160 (S145 is), the input section 160 receives a selection input of the candidate frame from the user (S120). FIG. 18 is an example of an operation screen of the advertisement frame selection apparatus of the embodiment, showing a case where the display information 202 and the mouse pointer 250 are displayed on the display section 170. FIG. 18 is an example of the display information 202 in a state where the user selects two candidate frames.

[0091] As shown in Fig. 18, for example, when the input section 160 receives a selection input for the candidate frame (the position of the mouse pointer 250) of 5:30 to 9:00 on February 19 (Monday) of the broadcasting station TV-C, the selection frame management section 140 records the selected candidate frame 224, and the display information generation section 150 displays the selected candidate frame 224 with emphasis (S125). The display information generation section 150 displays the program name and the coverage rate of the recorded candidate frame 224 in the individual overlay 231 (Fig. 18b).

[0092] The coverage calculation section 130 calculates the coverage number and the coverage rate for all the candidate frames 224 (130, 135). Fig. 14 shows the calculation of the coverage calculation section 130 in the case where the candidate frame B is selected in addition to the candidate frame A in S120. In the frame contact information shown in Fig. 14, in the case where the frame candidate B is selected in addition to the candidate frame A, the devices a, b, c that received the advertisement of the frame candidate A and the devices d, e that received the advertisement of the candidate frame B are excluded from the frame contact information. As a result, the devices d, e that received the advertisement of the candidate frame B are further excluded from the candidate frame B. The device d that is duplicated with the candidate frame B is excluded from the candidate frame C. When the coverage calculation section 130 calculates the coverage based on the frame contact information after the exclusion processing, the coverage number of the candidate frame A is zero, the coverage number of the candidate frame B is updated from 2 to zero, and the coverage number of the candidate frame C is updated from 3 to 2. In this way, by the additional selection of the candidate frame, the coverage number and the coverage rate corresponding to all the frame candidates 224 are recalculated. The result of the recalculation updates the parameters of the display information 200. As a result, the coverage number calculation result based on the second selection becomes a smaller value compared to the coverage number calculation result based on the first selection.

[0093] The display information generation section 150 updates the hierarchical distinction diagram display of all the candidate frames 224 based on the recalculation result of the coverage calculation section 130. Further, the total coverage number 234 and the total coverage rate 235 are updated.

[0094] In this way, when a plurality of candidate frames are selected, the coverage number of the candidate frame selected later is updated, and a more accurate total coverage number can be calculated.

[0095] Here, because a plurality of frame candidates are selected, the coverage calculation section 130 can calculate the common coverage number (S140). That is, the coverage number corresponding to the devices a, b that are excluded from the candidate frame A and the candidate frame B in Fig. 14 (=2) can also be calculated. In this case, because the common coverage number is the coverage number that does not change even if either of the candidate frames A and B is excluded from the selection, the common coverage number is information that becomes a reference for the frame candidate selection of the user.

[0096] Fig. 19 is an example of a state in which the user further selects the candidate boxes. In the example of the display information 203 shown in Fig. 19, five candidate boxes are selected. In the example shown in Fig. 19, as the common coverage 232, the common coverage number 225c among the five candidate boxes is displayed in a hierarchical area division form. That is, color display that changes according to the size of the common coverage number is performed. Such display can become a material for removing a plurality of combinations of the common coverage number. This is because the common coverage number is large, which means that even if the selection of one candidate box is excluded, the total coverage number does not greatly change. This can become a material for maximizing the total coverage number within a certain budget.

[0097] In a case where the selection is released from a plurality of candidate boxes selected by the user through the input section 160 (No in S145, Yes in S150), the input section 160 receives release of the submission box from the user (S120). As shown in Fig. 19, the display information 203 displayed in the display section 170 further includes a selection button 260.

[0098] The selection button 260 is a function that cooperates with the input section 160. When the user selects the candidate box 224 through the input section 160, the selection button 260 is displayed at a position corresponding to the program of the selected candidate box. In the example shown in Fig. 19, the selection button is in the form of a selection mark. The user can release the selection mark by a mouse operation as the input section 160. That is, release of the selected candidate box can be performed. As a result of the release, the display of the selected candidate box is updated (S125).

[0099] As described above, Fig. 14 shows a case where the calculation of the coverage calculation section 130 in S120 is performed in a case where the candidate box B is selected in addition to the candidate box A, and Fig. 15 shows a case where the frame contact information and the coverage number are calculated in a case where the candidate box A is excluded from a state where the candidate boxes A and B are selected.

[0100] As shown in Fig. 14, when the user selects the candidate boxes A and B, the device a, the device b, the device c corresponding to the candidate box A, and the device a, the device b, the device d, the device e corresponding to the candidate box B are excluded from the coverage number. That is, because the devices a to e are excluded, the devices g and h of the candidate box C remain, and the coverage number of the candidate box C becomes 2.

[0101] Here, as shown in Fig. 15, assume that the candidate A is excluded from the selection state of the candidates A and B. In this case, the devices a, b, d, and e corresponding to the remaining candidate B are excluded from the coverage number. That is, the device c of the candidate A and the devices g and h of the candidate C remain. The coverage calculating section 130 calculates the coverage number, the coverage rate, the common coverage number, and the like in this state (S130, 135). As a result, as shown in Fig. 15, the coverage number of the candidate A is updated to 1, and the coverage number of the candidate C is updated to 2.

[0102] The devices corresponding to the candidate B are the devices a, b, d, and e, and the coverage number is 5. In this state (a state in which only the candidate B is selected), as shown in Fig. 15, because the coverage number of the candidate A is 1 and the coverage number of the candidate C is 2, the total coverage number is higher when the candidates B and C are selected than when the candidates B and A are selected (7 in the former and 1 in the latter).

[0103] In the case where no candidate is added or removed (NO in S145, NO in S150), the process ends. The end of the process can be in a state where nothing is input according to the user's judgment, or can be in a predetermined input number set in advance. In addition, a budget amount can be set in advance, and the process can end at a stage where the total cost reaches the set budget amount.

[0104] Note that the display information 200 to 203 can be configured to display the difference between the set amount and the total cost, and can be configured to provide both the coverage number and the cost as judgment materials. At this time, the process can end as described above at a stage where the estimated amount of the total cost reaches the set budget amount, or can be configured to include a warning display in the display information.

[0105] Thus, according to the advertisement frame selection apparatus of the embodiment, by making it possible to select and remove a contribution frame, it is possible to easily determine a combination in which the total coverage number is high.

[0106] (Other Embodiments)

[0107] The display information 203 shown in Fig. 19 includes an added coverage rate 226a and a common coverage rate 226b as details of the coverage rate of each candidate. The added coverage rate 226a is a proportion of an increase in the coverage number expected for the candidate alone, and the common coverage rate 226b is a proportion of the viewers (devices) that overlap with other candidates. The total coverage number 234 is calculated by excluding the overlapping viewers, but in the example shown in Fig. 19, it is set to be able to display the common coverage rate 226b that overlaps for each candidate. The added coverage rate 226a and the common coverage rate 226b can be calculated by the coverage calculating section 130.

[0108] According to this embodiment, since it is possible to determine programs that do not contribute to the increase in total coverage, it is possible to provide some help in studying to exclude candidate programs.

[0109] In addition, according to the above-described embodiment, the frame contact information is generated and the coverage calculation is performed based on the viewing information accumulated in the viewing information DB 40, but is not limited thereto. It is also possible to further provide a learning operation section that predicts future viewing information based on past viewing information, and generates future frame contact information based thereon. In this case, the coverage number and the coverage rate calculated by the coverage calculation section 130 are not parameters based on actual past results, but are parameters indicating predicted values for the future.

[0110] Several embodiments of the present application have been described above, but these embodiments are presented by way of example only, and are not intended to limit the scope of the application. These new embodiments can be implemented in other various forms, and various omissions, substitutions, and changes can be made without departing from the spirit of the application. These embodiments, variations thereof, are included in the scope and spirit of the application, and are included in the technical scope recited in the claims and equivalents thereof.

Claims

1. An advertising frame selection device, comprising a display information generation unit, wherein the display information generation unit generates display information, wherein... The displayed information includes: The submission box information associates the date and time of the submission box (indicating the ability to submit an advertisement), whether the submission box is selected, and the coverage count. The coverage count is calculated based on whether the submission box is selected, determining the number of receiving devices the advertisement can reach if it is submitted within that box. Total coverage is calculated by taking into account the total number of receiving devices that the advertisement can reach when it is submitted to all selected submission boxes in the submission box.

2. The advertising frame selection device according to claim 1, wherein, The advertising frame selection device also features: The information acquisition unit acquires frame information that associates the submission frame with the corresponding program information, device information that can identify the receiving device, and program information that associates the program actually received by the receiving device with the viewing information of the receiving device. The frame contact information generation unit generates frame contact information based on the device information, the viewing information, and the frame information, which associates the submission frame with the receiving device of the program that actually received the program information corresponding to the submission frame. The input section receives the selection from the submission box; as well as The coverage calculation unit calculates the coverage number and the total coverage number based on the selection of the submission box and the box contact information received by the input unit.

3. The advertising frame selection device according to claim 2, wherein, The coverage calculation unit calculates the total coverage by subtracting the number of receiving devices that are repeated in the selected submission frames from the sum of the coverage corresponding to each of the selected submission frames.

4. The advertising frame selection device according to claim 2, wherein, If there are duplicate receiving devices in the selected submission frame, the coverage calculation unit subtracts the number of duplicate receiving devices from the coverage number in the submission frame information.

5. The advertising frame selection device according to claim 1, wherein, The displayed information includes cost information, which represents the total cost required to submit the advertisement to the submission box.

6. The advertising frame selection device according to claim 1, wherein, The display information for the submission box information is represented in the form of a hierarchical distinction map that uses color intensity to represent the coverage number.

7. The advertising frame selection device according to claim 1, wherein, The submission frame can be determined based on at least one of the radio station and the broadcast period.

8. The advertising frame selection device according to claim 1, wherein, The display information also includes an average frequency, which represents the average number of times each receiving device that has been exposed to the advertisement has been exposed to the advertisement.

9. The advertising frame selection device according to claim 2, wherein, The coverage calculation unit further calculates an average frequency, which represents the average number of times each receiving device that has been exposed to the advertisement has been exposed to the advertisement.

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