Electronic device and method for providing content using same

Abstract

An electronic device, according to various embodiments, may comprise: a communication module for operatively connecting with an external electronic device; a display; a processor; and a memory for storing instructions. The electronic device, when the instructions are executed by the processor, may: identify an image related to a product and list information of the product; extract content information corresponding to the product on the basis of the image and the list information; generate, within an exhibition space, a first recommended content representing a layout of physical elements corresponding to the product, on the basis of the extracted content information and the exhibition space; in response to a first user input for the first recommended content, generate a second recommended content including a virtual effect generated on the basis of the extracted content information and the first recommended content; and in response to a second user input for the second recommended content, transmit the first recommended content and the second recommended content to the external electronic device such that at least one of the first recommended content and the second recommended content is outputted via the external electronic device. Various other embodiments may be possible.

Description

Electronic devices and methods for providing content using the same

[0001] Embodiments of the present disclosure relate to an electronic device and a method for displaying content using the same.

[0002] With the recent advancement of digital technology, various types of electronic devices (user devices) capable of communication and personal information processing (e.g., mobile terminals, personal digital assistants (PDAs), electronic organizers, smartphones, tablets, and / or personal computers (PCs)) are being released. As the functions provided by electronic devices diversify and electronic devices are widely utilized in daily life, the time spent using electronic devices is gradually increasing. Electronic devices may be operatively or functionally connected to external electronic devices and may control, at least partially, the functions of the external electronic devices. For example, electronic devices may provide content desired by users and / or customers through external electronic devices.

[0003] Electronic devices can select content desired by users and / or customers based on an artificial intelligence model (e.g., an AI model) and provide the selected content to the users and / or customers. The electronic devices can visually output the content using an external electronic device (e.g., a transparent display device).

[0004] The above information may be provided as background art to aid in understanding the present disclosure. No claim or determination is made as to whether any of the above is applicable as prior art related to the present disclosure.

[0005] Electronic devices (e.g., smartphones, PCs, computers) can display specific content via an external electronic device (e.g., a transparent display device) while being operatively connected to the external electronic device. For example, the specific content may not automatically change to a different type of content under certain circumstances, but may instead include fixed content selected by the user of the electronic device. In this case, the external electronic device may function as a simple display device.

[0006] Electronic devices can display content via external electronic devices (e.g., transparent display devices), and in situations where the user continually interacts with the device, the content determined by the user can be passively displayed via the external electronic device. The electronic device can display only the resulting information (e.g., specific content) based on the user's input without independently detecting changes in the external environment.

[0007] According to one embodiment, when generating content related to a specific product and outputting it through an external electronic device, the electronic device may analyze image and list information related to the specific product and independently generate recommended content based on the analysis. For example, the electronic device may independently generate recommended content desired by a user and / or customer based on an artificial intelligence model (e.g., an AI (artificial intelligence) model) and provide the recommended content to the user and / or customer. According to one embodiment, the electronic device may independently generate recommended content desired by the user and / or customer and provide the generated recommended content to the user and / or customer using an external electronic device (e.g., a transparent display device).

[0008] The technical tasks to be achieved in this document are not limited to the technical tasks mentioned above, and other technical tasks not mentioned will be clearly understood by those with ordinary skill in the technical field to which this document pertains from the description below.

[0009] According to one embodiment, an electronic device may include a communication module for operatively connecting with an external electronic device, a display, a processor, and a memory for storing instructions. When the instructions are executed by the processor, the electronic device may identify an image related to a product and list information of the product, extract content information corresponding to the product based on the image and the list information, generate first recommended content indicating an arrangement form of a physical element corresponding to the product based on the extracted content information and the exhibition space within an exhibition space, generate second recommended content including a virtual effect generated based on the extracted content information and the first recommended content in response to a first user input for the first recommended content, and transmit the first recommended content and the second recommended content to the external electronic device in response to a second user input for the second recommended content such that at least one of the first recommended content and the second recommended content is output through the external electronic device.

[0010] According to one embodiment, a method for providing content by an external electronic device may include an operation of checking an image related to a product and list information of the product, an operation of extracting content information corresponding to the product based on the image and the list information, an operation of generating first recommended content indicating an arrangement form of a physical element corresponding to the product based on the extracted content information and the exhibition space in an exhibition space, an operation of generating second recommended content including a virtual effect generated based on the extracted content information and the first recommended content in response to a first user input for the first recommended content, and an operation of transmitting the first recommended content and the second recommended content to the external electronic device in response to a second user input for the second recommended content so that at least one of the first recommended content and the second recommended content is output through the external electronic device.

[0011] According to one embodiment, a non-transitory computer-readable storage medium (or, computer program product) storing one or more programs for performing a method for an electronic device to provide content through an external electronic device may be described. According to one embodiment, the one or more programs may include instructions that, when executed by a processor of the electronic device, perform an operation of checking an image related to a product and list information of the product, an operation of extracting content information corresponding to the product based on the image and the list information, an operation of generating, in an exhibition space, a first recommended content indicating an arrangement form of a physical element corresponding to the product based on the extracted content information and the exhibition space, an operation of generating, in response to a first user input for the first recommended content, a second recommended content including a virtual effect generated based on the extracted content information and the first recommended content, and an operation of transmitting, in response to a second user input for the second recommended content, the first recommended content and the second recommended content to the external electronic device such that at least one of the first recommended content and the second recommended content is output through the external electronic device.

[0012] According to one embodiment, in a situation where a specific product is displayed in an exhibition space, an electronic device may generate first recommended content based on an image related to the specific product and list information of the specific product so that the specific product is appropriately arranged in the exhibition space. The first recommended content may provide an arrangement form for the specific product and a function-related effect of the specific product, reflecting the advertisement (e.g., image) effect of the specific product, based on a set artificial intelligence model (e.g., an AI (artificial intelligence) model). According to one embodiment, the first recommended content generated based on the specific product may be provided to a store manager (e.g., an exhibition space manager) using the electronic device, and the work efficiency of the store manager may be improved with respect to the arrangement of the specific product.

[0013] In one embodiment, the electronic device may generate second recommendation content describing the features and functions of the specific product within the exhibition space, and transmit the second recommendation content to an external electronic device (e.g., a transparent display device) so that the second recommendation content is output by the external electronic device, which is operatively or functionally connected to the electronic device. In one embodiment, the electronic device may provide the customer with second recommendation content indicating the design and functions associated with the specific product. This may enhance the advertising effectiveness of the specific product.

[0014] According to one embodiment, the electronic device can detect a change in the situation within the exhibition space or in the external environment, and change the first recommended content and / or the second recommended content according to the detected change in the situation. The electronic device can, in response to detecting the change in the situation, at least partially change the first recommended content and / or the second recommended content. For example, the electronic device can provide a notification message regarding the first recommended content and / or the second recommended content to the store manager, and, in response to the store manager's confirmation, change and display the first recommended content and / or the second recommended content.

[0015] According to one embodiment, an electronic device can generate at least one recommended content tailored to the needs of a store manager (e.g., a user of the electronic device) and a customer, and output the at least one recommended content based on an external electronic device that is operatively or functionally connected. This can enhance convenience for the store manager in displaying a specific product, and enhance convenience for the customer in obtaining additional information about a specific product. Customers can easily recognize the characteristics of a specific product.

[0016] The effects that can be obtained from the present disclosure are not limited to the effects mentioned above, and other effects that are not mentioned can be clearly understood by a person having ordinary skill in the art to which the present disclosure belongs from the description below.

[0017] In connection with the description of the drawings, the same or similar reference numerals may be used for identical or similar components. The features and advantages described above will be clearly understood based on the attached drawings and the description of the drawings.

[0018] FIG. 1 is a block diagram of an electronic device within a network environment according to one embodiment of the present disclosure.

[0019] FIG. 2 is a drawing illustrating an example of a customer viewing a product placed in an exhibition space according to one embodiment of the present disclosure.

[0020] FIG. 3 is a block diagram of an electronic device and an external electronic device according to one embodiment of the present disclosure.

[0021] FIG. 4 is a flowchart illustrating a method for providing content according to one embodiment of the present disclosure.

[0022] FIG. 5 is a flowchart illustrating a method for changing content in response to a change in an external object according to one embodiment of the present disclosure.

[0023] FIG. 6A is a flowchart illustrating a process for generating first recommended content and second recommended content related to a specific product according to one embodiment of the present disclosure.

[0024] FIG. 6b is a flowchart illustrating a process of generating third recommended content in response to a change in an external object according to one embodiment of the present disclosure.

[0025] FIG. 7 is a flowchart illustrating a process in which first recommended content is generated for displaying a specific product according to one embodiment of the present disclosure and the first recommended content is provided to a store manager.

[0026] FIG. 8A is an example diagram illustrating content information extracted based on a product image and product list information according to one embodiment of the present disclosure.

[0027] FIG. 8b is an exemplary diagram illustrating first recommended content indicating the arrangement of physical elements corresponding to a product based on content information and an exhibition space according to one embodiment of the present disclosure.

[0028] FIG. 8c is an exemplary diagram illustrating second recommended content that represents a virtual effect related to a product based on content information and first recommended content according to one embodiment of the present disclosure.

[0029] FIG. 8d is an exemplary diagram illustrating the arrangement of products in an exhibition space based on the first recommended content and the second recommended content according to one embodiment of the present disclosure.

[0030] FIG. 9A is an exemplary diagram illustrating a situation of editing a first recommended content including a real element according to one embodiment of the present disclosure.

[0031] FIG. 9b is an exemplary diagram illustrating a situation of editing second recommended content including a virtual element according to one embodiment of the present disclosure.

[0032] FIG. 10A is an exemplary diagram illustrating a first situation in which first recommended content and second recommended content output through an external electronic device are updated in response to a change in the color of a real element in an exhibition space according to one embodiment of the present disclosure.

[0033] FIG. 10b is an exemplary diagram illustrating a second situation in which first recommended content and second recommended content output through an external electronic device are updated in response to a change in the arrangement form of real elements in an exhibition space according to one embodiment of the present disclosure.

[0034] FIG. 11a is an exemplary diagram illustrating a situation in which content information is extracted based on a product image and product list information according to one embodiment of the present disclosure, and video content is generated based on the extracted content information.

[0035] FIG. 11b is an exemplary diagram illustrating a situation in which, when video content is played back through an external electronic device according to one embodiment of the present disclosure, the video content is played back in accordance with the movement of an object in an external environment.

[0036] FIG. 11c is an exemplary diagram illustrating a situation in which, when video content is played back through an external electronic device according to one embodiment of the present disclosure, the video content is changed and played back to match the clothing of an object in an external environment.

[0037] FIG. 12A is a first exemplary diagram illustrating content provided through an external electronic device based on a first state of a light-blocking member disposed adjacent to the external electronic device according to one embodiment of the present disclosure.

[0038] FIG. 12b is a second exemplary diagram illustrating content provided through an external electronic device based on a second state of a light-blocking member disposed adjacent to the external electronic device according to one embodiment of the present disclosure.

[0039] Hereinafter, embodiments of the present disclosure will be described in detail with reference to the drawings so that those skilled in the art can easily implement the present disclosure. However, the present disclosure may be implemented in various different forms and is not limited to the embodiments described herein. In connection with the description of the drawings, the same or similar reference numerals may be used for identical or similar components. Furthermore, in the drawings and related descriptions, descriptions of well-known functions and configurations may be omitted for clarity and conciseness.

[0040] FIG. 1 is a block diagram of an electronic device (101) within a network environment (100) according to various embodiments. Referring to FIG. 1, in the network environment (100), the electronic device (101) may communicate with an electronic device (102) via a first network (198) (e.g., a short-range wireless communication network), or may communicate with at least one of an electronic device (104) or a server (108) via a second network (199) (e.g., a long-range wireless communication network). According to one embodiment, the electronic device (101) may communicate with the electronic device (104) via the server (108). According to one embodiment, the electronic device (101) may include a processor (120), a memory (130), an input module (150), an audio output module (155), a display module (160), an audio module (170), a sensor module (176), an interface (177), a connection terminal (178), a haptic module (179), a camera module (180), a power management module (188), a battery (189), a communication module (190), a subscriber identification module (196), or an antenna module (197). In some embodiments, the electronic device (101) may omit at least one of these components (e.g., the connection terminal (178)), or may have one or more other components added. In some embodiments, some of these components (e.g., the sensor module (176), the camera module (180), or the antenna module (197)) may be integrated into one component (e.g., the display module (160)).

[0041] The processor (120) may, for example, execute software (e.g., a program (140)) to control at least one other component (e.g., a hardware or software component) of the electronic device (101) connected to the processor (120) and perform various data processing or calculations. According to one embodiment, as at least a part of the data processing or calculations, the processor (120) may store commands or data received from other components (e.g., a sensor module (176) or a communication module (190)) in a volatile memory (132), process the commands or data stored in the volatile memory (132), and store result data in a non-volatile memory (134). According to one embodiment, the processor (120) may include a main processor (121) (e.g., a central processing unit or an application processor) or a secondary processor (123) (e.g., a graphics processing unit, a neural processing unit (NPU), an image signal processor, a sensor hub processor, or a communication processor)) that can operate independently or together therewith. For example, if the electronic device (101) includes a main processor (121) and a secondary processor (123), the secondary processor (123) may be configured to use less power than the main processor (121) or to be specialized for a specified function. The secondary processor (123) may be implemented separately from the main processor (121) or as a part thereof.

[0042] The auxiliary processor (123) may control at least a portion of functions or states associated with at least one component (e.g., a display module (160), a sensor module (176), or a communication module (190)) of the electronic device (101), for example, on behalf of the main processor (121) while the main processor (121) is in an inactive (e.g., sleep) state, or together with the main processor (121) while the main processor (121) is in an active (e.g., application execution) state. In one embodiment, the auxiliary processor (123) (e.g., an image signal processor or a communication processor) may be implemented as a part of another functionally related component (e.g., a camera module (180) or a communication module (190)). In one embodiment, the auxiliary processor (123) (e.g., a neural network processing unit) may include a hardware structure specialized for processing artificial intelligence models. The artificial intelligence models may be generated through machine learning. This learning can be performed, for example, in the electronic device (101) itself where artificial intelligence is performed, or can be performed through a separate server (e.g., server (108)). The learning algorithm can include, for example, supervised learning, unsupervised learning, semi-supervised learning, or reinforcement learning, but is not limited to the examples described above. The artificial intelligence model can include multiple artificial neural network layers.The artificial neural network may be one of a deep neural network (DNN), a convolutional neural network (CNN), a recurrent neural network (RNN), a restricted Boltzmann machine (RBM), a deep belief network (DBN), a bidirectional recurrent deep neural network (BRDNN), a deep Q-network, or a combination of two or more of the above, but is not limited to the examples described above. In addition to, or alternatively to, a hardware structure, an artificial intelligence model may include a software structure.

[0043] The memory (130) can store various data used by at least one component (e.g., processor (120) or sensor module (176)) of the electronic device (101). The data can include, for example, software (e.g., program (140)) and input data or output data for commands related thereto. The memory (130) can include volatile memory (132) or non-volatile memory (134).

[0044] The program (140) may be stored as software in the memory (130) and may include, for example, an operating system (142), middleware (144), or an application (146).

[0045] The input module (150) can receive commands or data to be used in a component of the electronic device (101) (e.g., a processor (120)) from an external source (e.g., a user) of the electronic device (101). The input module (150) can include, for example, a microphone, a mouse, a keyboard, a key (e.g., a button), or a digital pen (e.g., a stylus pen).

[0046] The audio output module (155) can output audio signals to the outside of the electronic device (101). The audio output module (155) can include, for example, a speaker or a receiver. The speaker can be used for general purposes, such as multimedia playback or recording playback. The receiver can be used to receive incoming calls. In one embodiment, the receiver can be implemented separately from the speaker or as part of the speaker.

[0047] The display module (160) can visually provide information to an external party (e.g., a user) of the electronic device (101). The display module (160) may include, for example, a display, a holographic device, or a projector and a control circuit for controlling the device. In one embodiment, the display module (160) may include a touch sensor configured to detect a touch, or a pressure sensor configured to measure the intensity of a force generated by the touch.

[0048] The audio module (170) can convert sound into an electrical signal, or vice versa, convert an electrical signal into sound. According to one embodiment, the audio module (170) can acquire sound through the input module (150), output sound through the sound output module (155), or an external electronic device (e.g., electronic device (102)) (e.g., speaker or headphone) directly or wirelessly connected to the electronic device (101).

[0049] The sensor module (176) can detect the operating status (e.g., power or temperature) of the electronic device (101) or the external environmental status (e.g., user status) and generate an electrical signal or data value corresponding to the detected status. According to one embodiment, the sensor module (176) can include, for example, a gesture sensor, a gyro sensor, a barometric pressure sensor, a magnetic sensor, an acceleration sensor, a grip sensor, a proximity sensor, a color sensor, an IR (infrared) sensor, a biometric sensor, a temperature sensor, a humidity sensor, or an illuminance sensor.

[0050] The interface (177) may support one or more designated protocols that may be used to directly or wirelessly connect the electronic device (101) with an external electronic device (e.g., the electronic device (102)). In one embodiment, the interface (177) may include, for example, a high definition multimedia interface (HDMI), a universal serial bus (USB) interface, an SD card interface, or an audio interface.

[0051] The connection terminal (178) may include a connector through which the electronic device (101) may be physically connected to an external electronic device (e.g., electronic device (102)). According to one embodiment, the connection terminal (178) may include, for example, an HDMI connector, a USB connector, an SD card connector, or an audio connector (e.g., a headphone connector).

[0052] A haptic module (179) can convert electrical signals into mechanical stimuli (e.g., vibration or movement) or electrical stimuli that a user can perceive through tactile or kinesthetic sensations. In one embodiment, the haptic module (179) can include, for example, a motor, a piezoelectric element, or an electrical stimulation device.

[0053] The camera module (180) can capture still images and videos. According to one embodiment, the camera module (180) may include one or more lenses, image sensors, image signal processors, or flashes.

[0054] The power management module (188) can manage power supplied to the electronic device (101). According to one embodiment, the power management module (188) can be implemented, for example, as at least a part of a power management integrated circuit (PMIC).

[0055] A battery (189) may power at least one component of the electronic device (101). In one embodiment, the battery (189) may include, for example, a non-rechargeable primary battery, a rechargeable secondary battery, or a fuel cell.

[0056] The communication module (190) may support the establishment of a direct (e.g., wired) communication channel or a wireless communication channel between the electronic device (101) and an external electronic device (e.g., electronic device (102), electronic device (104), or server (108)), and the performance of communication through the established communication channel. The communication module (190) may operate independently from the processor (120) (e.g., application processor) and may include one or more communication processors that support direct (e.g., wired) communication or wireless communication. According to one embodiment, the communication module (190) may include a wireless communication module (192) (e.g., a cellular communication module, a short-range wireless communication module, or a global navigation satellite system (GNSS) communication module) or a wired communication module (194) (e.g., a local area network (LAN) communication module, or a power line communication module). Among these communication modules, the corresponding communication module can communicate with an external electronic device (104) via a first network (198) (e.g., a short-range communication network such as Bluetooth, wireless fidelity (WiFi) direct, or infrared data association (IrDA)) or a second network (199) (e.g., a long-range communication network such as a legacy cellular network, a 5G network, a next-generation communication network, the Internet, or a computer network (e.g., a LAN or WAN)). These various types of communication modules can be integrated into a single component (e.g., a single chip) or implemented as multiple separate components (e.g., multiple chips). The wireless communication module (192) can verify or authenticate the electronic device (101) within a communication network such as the first network (198) or the second network (199) by using subscriber information (e.g., an international mobile subscriber identity (IMSI)) stored in the subscriber identification module (196).

[0057] The wireless communication module (192) can support 5G networks and next-generation communication technologies following the 4G network, such as NR access technology (new radio access technology). The NR access technology can support high-speed transmission of high-capacity data (eMBB (enhanced mobile broadband)), minimization of terminal power and connection of multiple terminals (mMTC (massive machine type communications)), or high reliability and low latency (URLLC (ultra-reliable and low-latency communications)). The wireless communication module (192) can support, for example, a high-frequency band (e.g., mmWave band) to achieve a high data transmission rate. The wireless communication module (192) can support various technologies for securing performance in a high-frequency band, such as beamforming, massive multiple-input and multiple-output (MIMO), full dimensional MIMO (FD-MIMO), array antenna, analog beam-forming, or large scale antenna. The wireless communication module (192) can support various requirements specified in the electronic device (101), an external electronic device (e.g., the electronic device (104)), or a network system (e.g., the second network (199)). According to one embodiment, the wireless communication module (192) can support a peak data rate (e.g., 20 Gbps or more) for eMBB realization, a loss coverage (e.g., 164 dB or less) for mMTC realization, or a U-plane latency (e.g., 0.5 ms or less for downlink (DL) and uplink (UL), or 1 ms or less for round trip) for URLLC realization.

[0058] The antenna module (197) can transmit or receive signals or power to or from an external device (e.g., an external electronic device). In one embodiment, the antenna module (197) may include an antenna including a radiator formed of a conductor or a conductive pattern formed on a substrate (e.g., a PCB). In one embodiment, the antenna module (197) may include a plurality of antennas (e.g., an array antenna). In this case, at least one antenna suitable for a communication method used in a communication network, such as the first network (198) or the second network (199), may be selected from the plurality of antennas by, for example, the communication module (190). A signal or power may be transmitted or received between the communication module (190) and an external electronic device through the selected at least one antenna. In some embodiments, in addition to the radiator, another component (e.g., a radio frequency integrated circuit (RFIC)) may be additionally formed as a part of the antenna module (197).

[0059] In one embodiment, the antenna module (197) may form a mmWave antenna module. In one embodiment, the mmWave antenna module may include a printed circuit board, an RFIC disposed on or adjacent a first side (e.g., a bottom side) of the printed circuit board and capable of supporting a designated high-frequency band (e.g., a mmWave band), and a plurality of antennas (e.g., an array antenna) disposed on or adjacent a second side (e.g., a top side or a side side) of the printed circuit board and capable of transmitting or receiving signals in the designated high-frequency band.

[0060] At least some of the above components can be interconnected and exchange signals (e.g., commands or data) with each other via a communication method between peripheral devices (e.g., a bus, GPIO (general purpose input and output), SPI (serial peripheral interface), or MIPI (mobile industry processor interface)).

[0061] According to one embodiment, commands or data may be transmitted or received between the electronic device (101) and an external electronic device (104) via a server (108) connected to a second network (199). Each of the external electronic devices (102 or 104) may be the same or a different type of device as the electronic device (101). According to one embodiment, all or part of the operations executed in the electronic device (101) may be executed in one or more of the external electronic devices (102, 104, or 108). For example, when the electronic device (101) is to perform a certain function or service automatically or in response to a request from a user or another device, the electronic device (101) may, instead of or in addition to executing the function or service itself, request one or more external electronic devices to perform the function or at least a part of the service. One or more external electronic devices that receive the request may execute at least a portion of the requested function or service, or an additional function or service related to the request, and transmit the result of the execution to the electronic device (101). The electronic device (101) may process the result as is or additionally and provide it as at least a portion of a response to the request. For this purpose, cloud computing, distributed computing, mobile edge computing (MEC), or client-server computing technology may be used, for example. The electronic device (101) may provide an ultra-low latency service by using distributed computing or mobile edge computing, for example. In another embodiment, the external electronic device (104) may include an Internet of Things (IoT) device. The server (108) may be an intelligent server utilizing machine learning and / or a neural network. According to one embodiment, the external electronic device (104) or the server (108) may be included in the second network (199).The electronic device (101) can be applied to intelligent services (e.g., smart home, smart city, smart car, or healthcare) based on 5G communication technology and IoT-related technology.

[0062] FIG. 2 is a drawing illustrating an example of a customer viewing a product placed in an exhibition space according to one embodiment of the present disclosure.

[0063] The electronic device (101) of FIG. 2 may be at least partially similar to the electronic device (101) of FIG. 1, or may further include other embodiments of the electronic device (101). The external electronic device (301) of FIG. 2 (e.g., a transparent display device) may be at least partially similar to the other electronic devices (102, 104) of FIG. 1, or may further include other embodiments of the other electronic devices (102, 104). In one embodiment, the electronic device (101) and the external electronic device (301) may include at least some similar components to the electronic device (101) of FIG. 1.

[0064] According to one embodiment, the electronic device (101) may be operatively or functionally connected to an external electronic device (301) and may transmit and receive signals and data therebetween. For example, the electronic device (101) may transmit a command to at least partially control the external electronic device (301), and based on the command, may at least partially control the functions and operations of the external electronic device (301).

[0065] Referring to FIG. 2, a situation may occur where a customer (201) is looking at the exhibition space (210) while a mannequin wearing a product (e.g., clothes, costumes, apparel goods) is displayed in the exhibition space (210) of a store. For example, the customer (201) is looking at the exhibition space (e.g., internal space) from an external environment (e.g., external space), and the external electronic device (301) may include a transparent member that physically separates the external environment and the exhibition space. The external electronic device (301) may include a transparent display device implemented with a transparent material. The external electronic device (301) may be utilized as an output device for outputting set content. The external electronic device (301) may be operatively or functionally connected to an electronic device (101) (e.g., a computer of a store manager who manages the electrical space (210).

[0066] According to one embodiment, the electronic device (101) can at least partially control components (e.g., a camera, a display, a processor) or functions of the external electronic device (301) while being operatively or functionally connected to the external electronic device (301).

[0067] According to one embodiment, the electronic device (101) may generate recommended content related to a product displayed in an exhibition space (210) based on an image (e.g., an advertisement image) and product-related information (e.g., product list information) related to the product. The electronic device (101) may control an external electronic device (301) so that the generated recommended content is displayed harmoniously together with the product displayed in the exhibition space (210). For example, the electronic device (101) may provide a product in the exhibition space (210) and recommended content (e.g., visual effects, images) related to the product to the customer (201) in an environment where the customer (201) is viewing the exhibition space. The electronic device (101) may output the recommended content at least partially through the external electronic device (301).

[0068] FIG. 3 is a block diagram of an electronic device according to one embodiment of the present disclosure.

[0069] The electronic device (101) of FIG. 3 may be at least partially similar to the electronic device (101) of FIG. 1 or may further include other embodiments of the electronic device (101). In one embodiment, the electronic device (101) may include at least partially similar components to the electronic device (101) of FIG. 1.

[0070] The external electronic device (301) of FIG. 3 may be at least partially similar to the other electronic devices (102, 104) of FIG. 1, or may further include other embodiments of the other electronic devices (102, 104). In one embodiment, the other electronic devices (102, 104) may include at least partially similar components to the electronic device (101) of FIG. 1. The external electronic device (301) may include a transparent display device implemented with a transparent material.

[0071] Referring to FIG. 3, the electronic device (101) may include a processor (120) (e.g., the processor (120) of FIG. 1), a memory (130) (e.g., the memory (130) of FIG. 1), a display (160) (e.g., the display module (160) of FIG. 1), and / or a communication module (190) (e.g., the communication module (190) of FIG. 1). Product-related information (311) and / or content-related information (312) may be stored in the memory (130) of the electronic device (101). The processor (120) of the electronic device (101) may be at least partially controlled based on an AI-related model (e.g., an artificial intelligence-related model).

[0072] According to one embodiment, the processor (120) of the electronic device (101) may execute a program (e.g., program (140) of FIG. 1) stored in the memory (130) to control at least one other component (e.g., hardware or software component) and perform various data processing or calculations. For example, the processor (120) may execute a product-related program (e.g., an application for managing products to be displayed) installed in the memory (130) and may perform a specific function related to the product. According to one embodiment, the processor (120) may generate recommended content related to a product to be displayed in an exhibition space (e.g., exhibition space (210) of FIG. 2) and provide the generated recommended content to a user. According to one embodiment, the processor (120) may be operatively, functionally, and / or electrically connected to the memory (130), the display (160), and / or the communication circuit (190).

[0073] According to one embodiment, the memory (130) of the electronic device (101) may store product-related information (311) (e.g., product list, product code information, product name, color information, material information, and / or size information) related to products to be displayed in an exhibition space (e.g., exhibition space (210) of FIG. 2)) and content-related information (312) (e.g., advertising video, key elements, and / or recommended content-related information) used to generate content for the products to be displayed. For example, the product-related information (311) may include information set by a user in relation to a specific product. The product-related information (311) may include a product database (DB) generated based on a specific brand. For example, the content-related information (312) may include various pieces of information that are taken into consideration when generating recommended content related to a specific product. For example, the processor (120) may extract at least one of various pieces of information (e.g., background information, seasonal information, weather information, object information, phrase information (e.g., expression information), and / or action information) based on an advertisement video of a specific product, and store the extracted information as content-related information (312). According to one embodiment, the processor (120) may apply an AI-related model (e.g., artificial intelligence-related model) in response to an input of an advertisement video of a product, and extract a key element (e.g., content information) set based on the advertisement video. The extracted key element may include at least one piece of information among content information, promotional information, and / or advertisement information related to the product, and may be stored in the memory (130) as content-related information (312).

[0074] For example, if the product is “winter padding” and the advertisement video is a video of a skier wearing the “winter padding” sliding down a slope on a snowy mountain, the content-related information (312) may include at least one of the product “winter padding”, the color of the product (e.g., black), the snowy mountain (e.g., a snow-covered white mountain), the skier (e.g., a person wearing skis), the accessory (e.g., goggles, a hat, a helmet, gloves, boots), the seasonal effect (e.g., blizzard, fluttering snow), the brand information, and / or the size information of the product (e.g., adult male, adult female, child). According to one embodiment, the processor (120) may apply an AI-related model to the input advertisement video and extract the aforementioned content-related information (312).

[0075] According to one embodiment, the processor (120) may generate recommended content based on product-related information (311) and content-related information (312) stored in the memory (130), and may display the generated recommended content through a display (e.g., the display module (160) of FIG. 1). For example, the electronic device (101) may include a computer used by a store manager managing an exhibition space, and the display (160) of the electronic device (101) may include a monitor of the computer.

[0076] According to one embodiment, when an image related to a product (e.g., an advertising image) is input, the electronic device (101) may extract content information (e.g., key elements) corresponding to the input image based on product-related information (311) and content-related information (312), and may generate first recommended content based on the extracted content information and the exhibition space (e.g., the exhibition space (210) of FIG. 2). The electronic device (101) may output the generated first recommended content through the display (160) and provide the first recommended content to a user (e.g., a store manager). For example, the first recommended content may include a recommended image that guides the placement location of the product so that the advertising effect according to the image is maximized in a situation where the product (e.g., a physical element) is placed in the exhibition space. The user (e.g., a store manager) may determine the placement location and arrangement form of the product in the exhibition space based on the first recommended content.

[0077] According to one embodiment, the electronic device (101) may generate second recommended content including a virtual effect based on the extracted content information and the first recommended content. For example, the second recommended content may include a visual effect image including a virtual effect (e.g., a virtual element, a seasonal effect, a color effect, an atmosphere, a story, and / or an emphasis effect) so as to maximize the advertising effect according to the image based on the first recommended content related to a product to be placed in an exhibition space. According to one embodiment, the electronic device (101) may at least partially control an external electronic device (301) so that the product (e.g., a real element) placed in an exhibition space and the virtual effect included in the second recommended content are harmoniously displayed.

[0078] For example, the electronic device (101) can transmit second recommended content to an external electronic device (301) that is operatively or functionally connected thereto via a communication module (190), and can at least partially control the external electronic device (301) such that the second recommended content is at least partially output via a transparent display (360) of the external electronic device (301).

[0079] According to one embodiment, a store manager, who is a user of the electronic device (101), may place products corresponding to the real elements included in the first recommended content and items (e.g., props) related to the products in the exhibition space (210). For example, products and items related to the real elements included in the first recommended content may be placed based on the electronic space (210). A transparent display device corresponding to an external electronic device (301) may be placed on one side of the exhibition space (210). For example, the external electronic device (301) may be utilized as a boundary member that separates the exhibition space (210) corresponding to an indoor space and an outdoor environment corresponding to an outdoor space. The external electronic device (301) may include a first camera (381) that photographs at least a portion of the indoor space and a second camera (382) that photographs at least a portion of the outdoor space. The external electronic device (301) may include a display made of a transparent material (e.g., a transparent display (360)) so that a customer located in an outdoor space can view products placed in an indoor space. According to one embodiment, the electronic device (101) may generate second recommended content based on products and items placed in the exhibition space (210) and considering their compatibility with the products, and may transmit the generated second recommended content to the external electronic device (301). For example, the second recommended content may include visual effects and virtual images implemented based on the characteristics of the product. According to one embodiment, the external electronic device (301) may use the transparent display (360) to at least partially output the second recommended content.

[0080] Referring to FIG. 3, the external electronic device (301) may include a processor (320), a transparent display (360), a communication module (390), and / or a camera module (380). The external electronic device (301) may include at least some components similar to or identical to the electronic device (101). According to one embodiment, the external electronic device (301) may be communicatively connected to the electronic device (101), receive recommended content transmitted from the electronic device (101), and output the received recommended content through the transparent display (360). According to one embodiment, the external electronic device (301) may be at least partially controlled to perform a specific function under the control of the electronic device (101). According to one embodiment, the processor (320) of the external electronic device (301) may be operatively, functionally, and / or electrically connected to a transparent display (360), a camera module (380), and / or a communication module (390).

[0081] According to one embodiment, the processor (320) of the external electronic device (301) may receive product-related recommendation content (e.g., first recommendation content and / or second recommendation content) from the electronic device (101) and output the received recommendation content using the transparent display (360). For example, the external electronic device (301) may display the recommendation content through the transparent display (360) so that the recommendation content is harmoniously displayed together with the products displayed in the exhibition space (210). In this case, a customer viewing the exhibition space (210) from an external environment may see the products displayed in the exhibition space (210) and the recommendation content generated based on the products in a form in which they at least partially overlap.

[0082] According to one embodiment, the external electronic device (301) may include a camera module (380) for detecting an external object (e.g., an object). For example, the camera module (380) may include a first camera (381) for photographing an exhibition space (210), which corresponds to an indoor space, and a second camera (382) for photographing an external environment, which corresponds to an external space. The first camera (381) may at least partially photograph the exhibition space (210) along a first direction, and the second camera (382) may at least partially photograph the external environment along a second direction, which is different from the first direction. According to one embodiment, the external electronic device (301) may detect a change (e.g., a change related to a product, a change in the color of the product, a change in the arrangement shape of the product, and / or a change in the arrangement position of the product) in the exhibition space (210) based on the first camera (381). The external electronic device (301) can detect changes in the external environment (e.g., a customer looking at the exhibition space (210), a customer staying within a set distance for a certain period of time, a customer's moving direction, a customer's moving speed) based on the second camera (382).

[0083] According to one embodiment, the external electronic device (301) may use the camera module (380) to detect a change in an external object, and in response to detecting the change, may generate a notification signal (e.g., a notification message) related to the change. The external electronic device (301) may use the communication module (390) to transmit a notification signal notifying the change in the external object to the electronic device (101).

[0084] According to one embodiment, the electronic device (101) and the external electronic device (301) can be communicatively connected to each other and can transmit or receive signals and data. The electronic device (101) can at least partially control the operation and function of the external electronic device (301).

[0085] According to one embodiment, the electronic device (101) may include a communication module (190) for operatively connecting with an external electronic device (301), a display (160), a processor (120), and a memory (130) for storing instructions. The instructions, when executed by the processor (120), may be configured to cause the electronic device (101) to check an image related to a product and list information of the product, extract content information corresponding to the product based on the image and the list information, generate first recommended content indicating an arrangement form of real elements corresponding to the product based on the extracted content information and the exhibition space within an exhibition space, generate second recommended content including a virtual effect generated based on the extracted content information and the first recommended content in response to a first user input for the first recommended content, and transmit the first recommended content and the second recommended content to the external electronic device (301) in response to a second user input for the second recommended content such that at least one of the first recommended content and the second recommended content is output through the external electronic device (301).

[0086] According to one embodiment, the external electronic device (301) may include a display device including a first camera (381) that photographs the exhibition space in a first direction and a second camera (382) that photographs the external environment in a second direction, different from the first direction.

[0087] According to one embodiment, the instructions, when executed by the processor (120), may be configured to cause the electronic device (101) to detect a change in at least one object arranged in the exhibition space using the first camera (381) of the external electronic device (301), generate a first notification message indicating that the at least one object has changed in response to the detection of the change, and generate third recommended content indicating an arrangement form of the real element based on the extracted content information and the exhibition space in which the at least one object has changed in response to a third user input for the generated first notification message.

[0088] According to one embodiment, the instructions, when executed by the processor (120), may be configured to cause the electronic device (101) to control the external electronic device (301) so that the first camera (381) of the external electronic device (301) is activated according to a set cycle, and to control the external electronic device (301) so that the first camera (381) is activated and to photograph the at least one object placed in the exhibition space.

[0089] According to one embodiment, the instructions, when executed by the processor (120), may be configured to cause the electronic device (101) to: identify a first image of the exhibition space captured using the first camera (381) of the external electronic device (301) at a first time point; identify a second image of the exhibition space captured using the first camera (381) at a second time point, different from the first time point; and compare the first image and the second image to detect a change in the at least one object in the exhibition space.

[0090] According to one embodiment, the first camera (381) of the external electronic device (301) is characterized in that it photographs an indoor space in which the physical element is to be placed along the first direction, and the second camera (382) of the external electronic device (301) photographs an outdoor space along the second direction, which is different from the first direction.

[0091] According to one embodiment, the instructions, when executed by the processor (120), may be configured to cause the electronic device (101) to detect, using the second camera (382) of the external electronic device (301), the presence of at least one object (e.g., a customer, a consumer) in the outdoor space, and, in response to detection of the at least one object, generate fourth recommended content indicating the extracted content information and additional information related to the product.

[0092] According to one embodiment, the instructions, when executed by the processor (120), may be configured to cause the electronic device (101) to, using the second camera (382) of the external electronic device (301), determine whether the at least one object is maintained for a set period of time within the shooting range, and, if the maintenance of the at least one object is determined, detect the presence of the at least one object.

[0093] According to one embodiment, the content information may include at least one of theme information, background information, and seasonal information related to the video, items included in the video, brand information of the video, and / or product information of the video. According to one embodiment, each of the pieces of information included in the content information may be assigned a priority indicating its importance when generating the first recommended content.

[0094] According to one embodiment, the electronic device (101) may further include a light blocking member (e.g., blind) disposed adjacent to the external electronic device (301) within the exhibition space. According to one embodiment, the instructions, when executed by the processor (120), may be configured to cause the electronic device (101) to, based on the external electronic device (301), determine a first state in which the light blocking member disposed adjacent to the external electronic device (301) within the exhibition space at least partially obscures the exhibition space, determine a first area in which the light blocking member is at least partially exposed to the outside in the first state, generate a fifth recommended content corresponding to the identified first area based on the extracted content information, and transmit the generated fifth recommended content to the external electronic device.

[0095] According to one embodiment, the instructions, when executed by the processor (120), may be configured to cause the electronic device (101) to generate solar-based power using the shading member when the shading member is identified as being in the first state, and to at least partially control the external electronic device (301) based on the generated power.

[0096] FIG. 4 is a flowchart illustrating a method for providing content according to one embodiment of the present disclosure.

[0097] In the following examples, the operations may be performed sequentially, but are not necessarily sequential. For example, the order of the operations may be changed, and at least two operations may be performed in parallel.

[0098] According to one embodiment, operations 401 to 409 may be understood as being performed by a processor (e.g., the processor 120 of FIG. 3) of an electronic device (e.g., the electronic device (101) of FIG. 3). The electronic device of FIG. 4 may be at least partially similar to the electronic device (101) of FIG. 3, or may further include other embodiments of the electronic device (101). According to one embodiment, the external electronic device (e.g., the external electronic device (301) of FIG. 3) mentioned in operations 401 to 409 may be understood as being performed by a processor (e.g., the processor 320 of FIG. 3) of the external electronic device (301). For example, the external electronic device (301) may include a transparent display device that outputs content through a transparent display (e.g., the transparent display (360) of FIG. 3) under the control of the electronic device (101).

[0099] According to one embodiment, in a situation where a product is displayed in an exhibition space, the processor (120) of the electronic device (101) may generate first recommended content including the product and a real element related to the product based on an image and product list information related to the product, and may generate second recommended content including a virtual effect (e.g., a virtual element) generated based on the first recommended content. The electronic device (101) is operatively or functionally connected to an external electronic device (301) and may transmit at least one of the first recommended content and the second recommended content to the external electronic device (301). According to one embodiment, the electronic device (101) may at least partially control the external electronic device (301) so that at least one of the first recommended content and the second recommended content is output through the external electronic device (301) (e.g., a transparent display (360) of the external electronic device (301). According to one embodiment, at least one of the first recommended content and the second recommended content may be output through a transparent display (360) of an external electronic device (301) so that at least one of the first recommended content and the second recommended content is displayed together with a product placed within an exhibition space.

[0100] In one embodiment, a customer viewing the exhibition space from an external environment will experience the harmonious display of products and related first and second recommended content, allowing them to effectively understand the product's functions and usage. In one embodiment, the customer may experience improved convenience in obtaining additional information about a specific product (e.g., functions, features, materials, and / or sizes).

[0101] According to one embodiment, the processor (120) of the electronic device (101) can execute a program that provides content related to a product in a situation where the product is displayed in an exhibition space.

[0102] In operation 401, the processor (120) can check an image related to a product and product list information. For example, the processor (120) can check an image related to a product (e.g., an advertising image and / or an image introducing a product) and product list information (e.g., product code information, product name, and / or a product database (DB)) in relation to a product selected by a user (e.g., a user of the electronic device (101) or a store manager managing an exhibition space). The image related to the product may include an advertising image introducing the product to a customer and may be stored in the memory (130) of the electronic device (101). The product list information may include database (DB) information including a product name and product code information representing the product and may be stored in the memory (130) of the electronic device (101). The image related to the product and the product list information may be stored as product-related information (311) of the memory (130).

[0103] In operation 403, the processor (120) may extract content information corresponding to a product. For example, based on an advertisement video of a specific product, the processor (120) may extract at least one of various pieces of information (e.g., background information, seasonal information, weather information, object information, phrase information (e.g., expression information), and / or action information) as content information. The content information may include features that include marketing insights. For example, in relation to an advertisement video related to winter padding, an image of a skier wearing winter padding gliding on a snowy mountain may be included, and in this case, at least one feature such as “winter,” “snowy mountain,” “skier,” “cold,” “sports,” “snowstorm,” “wind,” and “fast” may be extracted. The content information for the advertisement video may include features extracted based on the advertisement video (e.g., the topic, subtopic, description, atmosphere, background, and / or emotion of the advertisement). According to one embodiment, the content information may include at least one of a promotion theme (e.g., a scene of a skier wearing padding sliding down a snowy mountain), a main scene (e.g., winter, outdoors, snowy mountain, sports (skiing), adult, cold), a companion product (e.g., goggles, gloves, ski equipment), a seasonal effect (e.g., blizzard, fluttering snow), brand information (e.g., logo, writing style, font, style), product information (e.g., winter padding, color, size), and / or a product name (e.g., code information) based on an advertising video. The content information may be set by a user (e.g., a store manager), and a priority for each piece of content information may be determined. For example, content information with a relatively high priority may be preferentially considered, and content information with the high priority may be preferentially selected. For example, when the priority of the promotion theme is the highest and the promotion theme is determined to be a “Christmas theme,” the processor (120) may extract at least one piece of content information based on the “Christmas theme.”The processor (120) may extract content information such as "Rudolph the Red-Nosed Reindeer, Santa Claus, the color red, and a sleigh" in accordance with the "Christmas theme." In operation 403, the processor (120) may extract content information corresponding to the product according to set criteria. The extracted content information may be stored as content-related information (311) in the memory (130).

[0104] According to one embodiment, the electronic device (101) may apply an AI-related model (e.g., an artificial intelligence-related model) in response to an input of an advertisement video of a product, and content information corresponding to the product may be extracted by the AI-related model. For example, the AI-related model may be activated when a program providing content related to the product is executed, and may automatically extract content information corresponding to the product. The AI-related model may also extract the content information based on a history of previous content information extractions. The AI-related model may extract elements with relatively high priorities as content information based on priorities set for each element.

[0105] In operation 405, the processor (120) may generate first recommended content based on a real element corresponding to a product within a space (e.g., an exhibition space) captured using a first camera of an external electronic device (301) (e.g., the first camera (381) of FIG. 3). For example, the processor (120) may select a real element corresponding to the product based on product-related information (311) (e.g., a video related to the product and a list of products in operation 401) and content-related information (312) (e.g., content information extracted in operation 403), and may generate first recommended content including the selected real element. The processor (120) may generate the first recommended content based on a product to be exhibited within the exhibition space. For example, the first recommended content may include an exhibition image that guides a user (e.g., a store manager) in arranging the product in the exhibition space, including the placement location and arrangement form of the product. According to one embodiment, the electronic device (101) may be operatively or functionally connected to an external electronic device (301), and may check an exhibition space captured using a first camera of the external electronic device (301) (e.g., the first camera (381) of FIG. 3, a camera that captures an indoor space (e.g., an exhibition space)). For example, the processor (120) may check the length, width, height, depth, and size of the exhibition space based on an image captured by the first camera (381) of the external electronic device (301). According to one embodiment, the electronic device (101) may generate first recommended content that guides the arrangement of real elements by taking into account the size of the exhibition space.

[0106] In operation 407, the processor (120) may generate second recommended content including extracted content information and virtual effects generated based on the first recommended content in response to a first user input for the generated first recommended content. In one embodiment, a user (e.g., a store manager) may display products and items (e.g., props) related to the products in an exhibition space based on the first recommended content. When the first user input for the first recommended content is detected, it may mean that the user accepts the first recommended content. When the user accepts the first recommended content in operation 407, the processor (120) may generate virtual effects (e.g., virtual elements, seasonal effects, color effects, moods, stories, and / or highlight effects) based on the extracted content information and the accepted first recommended content. The processor (120) may generate second recommended content including the generated virtual effects. For example, the second recommended content may include a visual effect (e.g., a virtual effect) that maximizes the advertising effect according to the video (e.g., an advertisement video for a product) based on the extracted content information and the accepted first recommended content. The second recommended content may include a visual effect image that includes a virtual effect (e.g., a virtual element, a seasonal effect, a color effect, an atmosphere, a story, and / or an emphasis effect) to maximize the advertising effect. According to one embodiment, the electronic device (101) may generate the second recommended content that guides the addition of a virtual effect so that it is displayed in harmony with the first recommended content based on the relevance to the first recommended content.

[0107] According to another embodiment, the processor (120) can use the first camera (381) of the external electronic device (301) to check the products and items related to the products actually placed in the exhibition space, and can check the 1-1 recommended content in the actual displayed state. For example, the 1-1 recommended content may include or remove at least one object based on the first recommended content. According to another embodiment, in operation 407, the processor (120) can generate a virtual effect (e.g., a virtual element, a seasonal effect, a color effect, an atmosphere, a story, and / or an emphasis effect) based on the extracted content information and the 1-1 recommended content.

[0108] According to one embodiment, the electronic device (101) may determine the first recommended content in response to a first user input regarding the first recommended content. According to another embodiment, the electronic device (101) may determine the first-first recommended content based on products and items placed within an actual exhibition space.

[0109] In operation 409, the processor (120) may transmit at least one of the first recommended content and the second recommended content to the external electronic device (301) in response to a second user input for the generated second recommended content so that at least one of the first recommended content and the second recommended content is output through the external electronic device (301). When the second user input for the second recommended content is detected, it may mean that the user accepts the second recommended content. According to one embodiment, the electronic device (101) may output the second recommended content through the external electronic device (301) in response to the second user input for the second recommended content. The external electronic device (301) may include a transparent display device including a transparent display (e.g., the transparent display (360) of FIG. 3). The external electronic device (301) can output the received recommended content through the transparent display (360) in response to receiving at least one of the first recommended content and the second recommended content.

[0110] According to one embodiment, when displaying products and product-related items in an exhibition space, the electronic device (101) may output at least one of first recommended content including a real element and second recommended content including a virtual element based on the transparent display (360) of the external electronic device (301). For example, the virtual element may include at least one of keywords and / or scenes (e.g., scenes) related to content (e.g., content information). The virtual element may include a subject (e.g., a sub-subject) of the advertising video, a description implemented in the advertising video, an atmosphere of the advertising video, a background of the advertising video, and / or an emotion of the advertising video. The electronic device (101) may at least partially control the external electronic device (301) so that the real element (e.g., a product) included in the first recommended content and the virtual element (e.g., a visual effect) included in the second recommended content are harmoniously displayed.

[0111] According to one embodiment, the electronic device (101) may generate first recommended content (e.g., content including a physical element corresponding to the product) related to the product based on an image (e.g., an advertisement image) and product list information (e.g., product code information) related to the product displayed in an exhibition space. The electronic device (101) may extract content information related to the product based on an AI model (e.g., an artificial intelligence model) and generate first recommended content based on the extracted content information. For example, the first recommended content may include an image that guides the arrangement of the physical elements in consideration of the size of the exhibition space. In response to a user's confirmation (e.g., a first user input) of the first recommended content, the electronic device (101) may generate a virtual effect based on the extracted content information and the first recommended content, and generate second recommended content including the virtual effect. For example, the second recommended content may include a visual effect image with virtual effects (e.g., virtual elements, seasonal effects, color effects, moods, stories, and / or highlighting effects) to maximize the display effect (e.g., advertising effect) of the product. In response to a user's confirmation (e.g., a second user input) of the second recommended content, the electronic device (101) may transmit at least one of the first recommended content and the second recommended content to the external electronic device (301) so that at least one of the first recommended content and the second recommended content is output through the external electronic device (301). In response to receiving at least one of the first recommended content and the second recommended content, the external electronic device (301) may output the received recommended content through the transparent display (360).

[0112] FIG. 5 is a flowchart illustrating a method for changing content in response to a change in an external object according to one embodiment of the present disclosure.

[0113] In the following examples, the operations may be performed sequentially, but are not necessarily sequential. For example, the order of the operations may be changed, and at least two operations may be performed in parallel.

[0114] According to one embodiment, operations 501 to 507 may be understood to be performed by a processor (e.g., the processor 120 of FIG. 3) of an electronic device (e.g., the electronic device (101) of FIG. 3). The electronic device of FIG. 5 may be at least partially similar to the electronic device (101) of FIG. 3, or may further include other embodiments of the electronic device (101). According to one embodiment, the external electronic device (e.g., the external electronic device (301) of FIG. 3) mentioned in operations 501 to 507 may be understood to be performed by a processor (e.g., the processor 320 of FIG. 3) of the external electronic device (301). For example, the external electronic device (301) may include a transparent display device that outputs content through a transparent display (e.g., the transparent display (360) of FIG. 3) under the control of the electronic device (101).

[0115] According to one embodiment, the processor (120) of the electronic device (101) can detect a change in an object (e.g., a change in the position of a product, a change in the shape of a product, a change in the color of a product) in an indoor space corresponding to an exhibition space, and can generate different recommended content according to the change in the object. According to one embodiment, the processor (120) can detect a change in an object (e.g., a customer's movement, a customer's moving direction, a customer's approach) in an outdoor space corresponding to an outside of the exhibition space, and can generate different recommended content according to the change in the object. According to one embodiment, the external electronic device (301) can include a first camera (e.g., a first camera (381) of FIG. 3) that photographs an indoor space in a first direction and a second camera (e.g., a second camera (382) of FIG. 3) that photographs an outdoor space in a second direction different from the first direction. For example, the external electronic device (301) can detect changes in objects in an indoor space using the first camera (381), and can detect changes in objects in an outdoor space using the second camera (382).

[0116] According to one embodiment, the electronic device (101) may be operatively or functionally connected to an external electronic device (301) and may transmit and receive signals and data therebetween. For example, the electronic device (101) may transmit a command to at least partially control the external electronic device (301), and based on the command, may at least partially control the functions and operations of the external electronic device (301).

[0117] In operation 501, the processor (120) of the electronic device (101) can detect a change in an external object using the first camera (381) and the second camera (382) of the external electronic device (301). For example, the external electronic device (301) can detect a change in a product placed in an indoor space using the first camera (381). The processor (120) can confirm the position of the product placed in the indoor space and the position of an article related to the product at a first point in time, and can confirm the position of the product placed in the indoor space and the position of an article related to the product at a second point in time that is different from the first point in time. If the position of the product and the article changes, the processor (120) can determine that an external object in the indoor space has changed. As another example, the external electronic device (301) can detect the presence or absence of a customer and the movement of the customer in an outdoor space using the second camera (382). The processor (120) can use the second camera (382) to determine whether a customer approaches within a set distance and whether the customer remains within the set distance for a set period of time. If the customer remains within the set distance for a set period of time, the processor (120) can determine that an external object in the outdoor space has changed.

[0118] In operation 503, the processor (120) may generate a notification signal related to a change in an external object in response to detecting a change in the external object. For example, when the processor (120) detects a change in an external object in an indoor space using the first camera (381), the processor (120) may generate a first notification message notifying the change in the indoor space. As another example, when the processor (120) detects a change in an external object in an outdoor space using the second camera (382), the processor (120) may generate a second notification message notifying the change in the outdoor space. The processor (120) may display the generated first notification message and second notification message through a display (e.g., the display (160) of FIG. 3). According to one embodiment, when a change in an external object is detected, the electronic device (101) may generate a notification signal and provide the signal to a user (e.g., a store manager).

[0119] In operation 505, the processor (120) may generate third recommended content based on the extracted content information and the changed external object in response to a third user input for the generated notification signal. For example, when a third user input for the notification signal is detected, this may mean that the user has confirmed a change in the external object and requests generation of the third recommended content. The content information extracted in operation 505 may include the content information extracted in operation 403 of FIG. 4. According to one embodiment, the electronic device (101) may generate third recommended content in response to a change in an external object in an indoor space and / or an outdoor space, reflecting the change. For example, the third recommended content may include a virtual effect that is at least partially changed from the second recommended content. The third recommended content may include a visual effect image reflecting the change in the external object.

[0120] In operation 507, the processor (120) may transmit the generated third recommended content to the external electronic device (301) in response to a fourth user input regarding the third recommended content. If the fourth user input regarding the third recommended content is detected, this may indicate that the user accepts the third recommended content. According to one embodiment, the electronic device (101) may output the third recommended content through the external electronic device (301) in response to the fourth user input regarding the third recommended content.

[0121] According to one embodiment, the electronic device (101) may generate a notification signal in response to changes in external objects detected by the first camera (381) and the second camera (382), and provide the signal to the user. The electronic device (101) may generate third recommended content reflecting the change in response to the user's confirmation of the change in the external object. For example, when a change is detected in an exhibition space, which is an indoor space, the electronic device (101) may at least partially change the first recommended content and the second recommended content, and generate third recommended content reflecting the changed portion. As another example, when a change (e.g., the appearance of a customer) is detected in an external environment, which is an outdoor space, the electronic device (101) may change the second recommended content (e.g., a visual effect image including a virtual element) to generate third recommended content. According to one embodiment, the electronic device (101) can actively generate other recommended content (e.g., third recommended content) in response to a change in an external object and output the other recommended content through an external electronic device (301) according to the change.

[0122] FIG. 6A is a flowchart illustrating a process for generating first and second recommended content related to a specific product according to one embodiment of the present disclosure. FIG. 6A is a flowchart corresponding to FIG. 4. FIG. 6B is a flowchart illustrating a process for generating third recommended content in response to a change in an external object according to one embodiment of the present disclosure. FIG. 6B is a flowchart corresponding to FIG. 5.

[0123] The electronic device (101) of FIGS. 6A and 6B may be at least partially similar to the electronic device (101) of FIG. 1, or may further include other embodiments of the electronic device (101). According to one embodiment, the electronic device (101) may include at least partially similar components to the electronic device (101) of FIG. 1. Operation 601 of FIG. 6A and operation 603 of FIG. 6B may be performed by the electronic device (101).

[0124] The external electronic device (301) of FIGS. 6A and 6B may be at least partially similar to the other electronic devices (102, 104) of FIG. 1, or may further include other embodiments of the other electronic devices (102, 104). According to one embodiment, the other electronic devices (102, 104) may include at least partially similar components to the electronic device (101) of FIG. 1. The external electronic device (301) may include a transparent display device implemented with a transparent material. Operation 602 of FIG. 6A and operation 604 of FIG. 6B may be performed by the external electronic device (301).

[0125] Referring to FIG. 6A, in operation 611, the processor (120) of the electronic device (101) can confirm the input of an image related to a product. For example, a user (e.g., a user of the electronic device (101) or a store manager managing an exhibition space) can input an image related to the product (e.g., an advertising image and / or an image introducing the product) into the electronic device (101) in a situation where the product is displayed in the exhibition space. In operation 612, the processor (120) can confirm the input of a database (DB) for the product. For example, the electronic device (101) may have stored product list information (e.g., product code information, product name, and / or a product database (DB, database)) in the memory (130).

[0126] In operation 613, the processor (120) may extract marketing insight elements (e.g., content information corresponding to a product) based on the product-related video in operation 611 and the product database in operation 612. For example, the processor (120) may extract at least one content information (e.g., marketing insight elements) from among various pieces of information (e.g., background information, seasonal information, weather information, object information, phrase information (e.g., expression information), promotional information, and / or action information) based on an advertisement video of a specific product. According to one embodiment, the electronic device (101) may apply an AI-related model (e.g., artificial intelligence-related model) when extracting marketing insight elements. For example, the AI-related model may extract content information (e.g., key elements) that is relatively highly related to an exhibition theme (e.g., exhibition space) or that reflects points set by a user, based on the product-related video and the product database. The AI-related model may also extract the content information based on an extraction history in which the content information was previously extracted.

[0127] According to one embodiment, the electronic device (101) may be operatively or functionally connected to an external electronic device (301), and may use a first camera of the external electronic device (301) (e.g., the first camera (381) of FIG. 3, a camera that photographs an indoor space (e.g., an exhibition space)) to check an exhibition space (e.g., a store exhibition space, a space where products are displayed) photographed. In operation 614, the processor (320) of the external electronic device (301) may sense and analyze the store exhibition space. The external electronic device (301) may provide analysis result information on the store exhibition space (e.g., the size and shape of the exhibition space) to the electronic device (101).

[0128] In operation 615, the processor (120) may generate first recommended content comprised of physical elements corresponding to products and items related to the products within the exhibition space. For example, the processor (120) may select physical elements corresponding to products to be displayed in the exhibition space and items related to the products, and may generate first recommended content including at least one of the selected physical elements. The processor (120) may determine the arrangement structure and arrangement form of the products and items by considering the size and shape of the exhibition space, and may generate first recommended content tailored to the determined arrangement structure and arrangement form.

[0129] In operation 616, the processor (120) may display the first recommended content via a display (e.g., the display (160) of FIG. 3) and confirm the user's decision (e.g., the first result value) regarding the first recommended content. For example, the user may decide whether to actually configure the exhibition space based on the first recommended content. If the user accepts the first recommended content, the actual exhibition space may be configured with products and goods in operation 617. Operation 617 may include actions performed by the user in the actual exhibition space.

[0130] In operation 617, the processor (120) can confirm that an actual exhibition space (e.g., a real space) is installed and configured based on the primary result value.

[0131] In operation 618, the processor (120) may use the first camera (381) of the external electronic device (301) to sense and analyze a store display space (e.g., an actual display space) in which physical elements (e.g., products and items related to the products) are installed. For example, the processor (120) may analyze the arrangement structure and arrangement form of the physical elements based on the first recommended content, and may check the display status of the products in the display space.

[0132] In operation 619, the processor (120) may generate second recommended content (e.g., virtual elements) suitable for a space (e.g., an actual exhibition space) in which physical elements are installed. For example, the processor (120) may generate virtual effects (e.g., seasonal effects, color effects, and / or highlight effects) based on the marketing insight elements (e.g., content information) and the first recommended content in operation 613, and may generate second recommended content in which at least a portion of the virtual effects are reflected. For example, the second recommended content may include a visual effect image (e.g., a virtual effect) that maximizes the advertising effect according to an image (e.g., an advertisement video for a product) based on the content information and the first recommended content. According to one embodiment, the electronic device (101) may generate second recommended content including a virtual effect that is displayed in harmony with the first recommended content, taking into account the relevance with the first recommended content. For example, the second recommended content may include recommendation information that guides a user to use a visual effect using an external electronic device (301). Based on the second recommended content in Action 619, you can decide whether to reflect visual effects in the exhibition space.

[0133] If it is decided to reflect the second recommended content, in operation 620, the processor (320) of the external electronic device (301) may display at least one of the first recommended content and the second recommended content through a transparent display (e.g., the transparent display (360) of FIG. 3). For example, the processor (320) of the external electronic device (301) may display at least a portion of the first recommended content and / or at least a portion of the second recommended content in an integrated manner, or may display them individually. The processor (320) may output at least a portion of the first recommended content and the second recommended content through the transparent display (360).

[0134] FIG. 6B illustrates a process for generating third recommended content in response to changes in an external object. FIG. 6B can be understood as a subsequent operation of FIG. 6A. Operation 603 of FIG. 6B may be performed by the electronic device (101), and operation 604 may be performed by the external electronic device (301).

[0135] Referring to FIG. 6B, in operation 621, the processor (320) of the external electronic device (301) can detect a change in an external object using a first camera (e.g., the first camera (381) of FIG. 3) and a second camera (382) (e.g., the second camera (382) of FIG. 3). For example, the external electronic device (301) can use the first camera (381) to periodically or irregularly photograph an indoor space (e.g., an exhibition space, an actual exhibition space), and can detect a change in the arrangement structure and arrangement form of products and / or items placed in the indoor space. The external electronic device (301) can confirm the position of a product placed in the indoor space and the position of an item related to the product at a first point in time, and can confirm the position of a product placed in the indoor space and the position of an item related to the product at a second point in time that is different from the first point in time. When the location of a product or item changes, the external electronic device (301) can determine that an external object in an indoor space has changed. For another example, the external electronic device (301) can use the second camera (382) to detect the presence and movement of a customer (e.g., an external object) in an outdoor space. The external electronic device (301) can use the second camera (382) to determine whether a customer approaches within a set distance (e.g., an outdoor space) and whether the customer remains in the outdoor space for a set period of time. If the customer remains in the outdoor space for a set period of time, the external electronic device (301) can determine that an external object in the outdoor space has changed.

[0136] In operation 622, the processor (120) of the electronic device (101) may generate third recommended content (e.g., user effects) based on situations in indoor spaces (e.g., exhibition spaces, actual exhibition spaces) and outdoor spaces (e.g., detecting changes in external objects). For example, the third recommended content may include different recommended content from the first recommended content, with a partially changed arrangement of products and goods. For another example, the third recommended content may include a virtual effect that is at least partially changed from the second recommended content. The third recommended content may include a visual effect image that reflects changes in external objects.

[0137] In operation 623, the processor (320) of the external electronic device (301) can display third recommended content generated by reflecting the user effect through the transparent display (360).

[0138] FIG. 7 is a flowchart illustrating a process in which first recommended content is generated for displaying a specific product according to one embodiment of the present disclosure and the first recommended content is provided to a store manager.

[0139] The electronic device (101) of FIG. 7 may be at least partially similar to the electronic device (101) of FIG. 1, or may further include other embodiments of the electronic device (101). According to one embodiment, the electronic device (101) may include at least partially similar components to the electronic device (101) of FIG. 1. Operation 701 of FIG. 7 may be performed by the electronic device (101).

[0140] The external electronic device (301) of FIG. 7 may be at least partially similar to the other electronic devices (102, 104) of FIG. 1, or may further include other embodiments of the other electronic devices (102, 104). In one embodiment, the other electronic devices (102, 104) may include at least partially similar components to the electronic device (101) of FIG. 1. The external electronic device (301) may include a transparent display device implemented with a transparent material. Operation 702 of FIG. 7 may be performed by the external electronic device (301).

[0141] Referring to FIG. 7, the operation 701 performed by the electronic device (101) can be divided into operations to which an AI-related model (e.g., an artificial intelligence-related model) is applied and operations to which an AI-related model is relatively not applied. For example, operations 711, 716, 718, and 720 may be operations to which an AI-related model (e.g., an artificial intelligence-related model) is applied.

[0142] In operation 711, the processor (120) of the electronic device (101) may extract marketing insight elements (e.g., content information corresponding to the product) based on a video sequence of a product-related video (e.g., an advertising video). The processor (120) may extract content information about a product advertisement by applying an AI-related model to the product-related video.

[0143] In operation 712, the processor (120) may display the marketing insight elements via the display (160). For example, the processor (120) may provide a user with list information listing the extracted marketing insight elements.

[0144] According to one embodiment, the electronic device (101) may be operatively or functionally connected to an external electronic device (301), and may use a first camera of the external electronic device (301) (e.g., the first camera (381) of FIG. 3, a camera that photographs an indoor space (e.g., an exhibition space)) to check an exhibition space (e.g., a store exhibition space, a space where products are displayed) photographed. In operation 713, the external electronic device (301) may transmit sensed and analyzed data about the store exhibition space to the electronic device (101).

[0145] In operation 714, the processor (120) can display sensing / analysis data for the store display space through the display (160).

[0146] In operation 715, the processor (120) may specify a basic theme and select an effect based on user input. For example, the processor (120) may determine the product layout or reflect a visual effect related to the product based on a user's (e.g., store manager) selection.

[0147] In operation 716, the processor (120) may generate a plurality of images including interior and product fixtures. For example, the processor (120) may provide the user with a plurality of images that take into account the size and shape of the exhibition space. In operation 716, the electronic device (101) may apply an AI-related model to generate the plurality of images.

[0148] In operation 717, the processor (120) may generate and display an image containing physical elements and products, and confirm a user's selection. For example, the processor (120) may display an image containing physical elements corresponding to a product and an article related to the product through the display (160), and confirm a user's selection of the image. The processor (120) may confirm the product and article selected by the user from among the list of product and article information.

[0149] In operation 718, the processor (120) may generate multiple videos for themes and effects that include interior and product fixing elements. For example, the processor (120) may generate a video reflecting the theme and effects selected by the user in operation 715 based on the products and items selected in operation 717. In operation 718, the electronic device (101) may apply an AI-related model to generate multiple videos.

[0150] In operation 719, the processor (120) may display a video of a promotional theme and effect, including physical elements and products, and confirm the user's selection. For example, the processor (120) may display a video corresponding to a product and related items (e.g., a video reflecting the theme and effect) through the display (160) and confirm the user's selection of the video. The processor (120) may confirm a video selected by the user from among multiple videos generated in relation to the product and items.

[0151] In operation 723, the electronic device (101) can generate virtual elements (e.g., virtual effects, visual effects) and real elements (e.g., products, images related to products) by distinguishing between them. Operation 723 can include operations 715 to 719. For example, in operations 715 to 717, the processor (120) can provide the user with real elements corresponding to products and goods, and can confirm the real elements selected by the user. For example, in operations 718 and 719, the processor (120) can provide the user with virtual elements (e.g., visual effects) corresponding to products and goods, and can confirm the virtual elements selected by the user.

[0152] In operation 720, the processor (120) may store the current exhibition space and generated content in the memory (130). For example, the processor (120) may store the arrangement structure of products (e.g., physical elements) and visual effects (e.g., virtual elements) related to the products, determined by the user, within the exhibition space in the memory (130). According to one embodiment, the electronic device (101) may utilize the information stored in the memory (130) in a situation where an AI-related model is applied. The processor (120) may store a selection history (e.g., history information) for the physical elements and virtual elements, and may utilize the selection history when generating recommended content.

[0153] In operation 721, the processor (120) may generate a real-time guide (e.g., first recommended content) for interior design and product installation. For example, the processor (120) may determine the arrangement structure and arrangement form of products and goods by considering the size and shape of the exhibition space, and may generate first recommended content tailored to the determined arrangement structure and arrangement form. The processor (120) may display the first recommended content through the display (160). The electronic device (101) may provide the first recommended content (e.g., real-time guide related to product installation) to an external electronic device (301) (e.g., a transparent display device), and may at least partially control the external electronic device (301) so that the first recommended content is displayed through the transparent display (360) of the external electronic device (301).

[0154] In operation 722, the external electronic device (301) can output first recommended content (e.g., real-time guide related to product installation) through the transparent display (360).

[0155] FIG. 8A is an exemplary diagram illustrating content information extracted based on a product image and product list information according to one embodiment of the present disclosure. FIG. 8B is an exemplary diagram illustrating first recommended content indicating an arrangement of physical elements corresponding to a product based on content information and an exhibition space according to one embodiment of the present disclosure. FIG. 8C is an exemplary diagram illustrating second recommended content indicating virtual elements related to a product based on content information and the first recommended content according to one embodiment of the present disclosure. FIG. 8D is an exemplary diagram illustrating an arrangement of products in an exhibition space based on the first recommended content and the second recommended content according to one embodiment of the present disclosure.

[0156] The electronic device (101) of FIGS. 8A and 8D may be at least partially similar to the electronic device (101) of FIG. 1 or may further include other embodiments of the electronic device (101). In one embodiment, the electronic device (101) may include at least partially similar components to the electronic device (101) of FIG. 1.

[0157] Referring to FIG. 8A, the processor (120) of the electronic device (101) may extract marketing insight elements (811) (e.g., content information corresponding to the product) based on a product-related video (e.g., an advertising video) and a product database (DB). For example, the marketing insight elements (811) may include at least one of a product's promotional theme, a main scene (usage scene), a frequently used companion product, a brand identity, product and category information of the product, and / or a product name. The marketing insight elements (811) may be set by the user or may be changed. For example, the marketing insight elements (811) may include information set as important features in the process of maximizing the advertising effect of the product. According to one embodiment, the electronic device (101) may apply an AI-related model (e.g., an artificial intelligence-related model) when extracting the marketing insight elements (811). For example, an AI-related model can extract content information that is relatively relevant to an exhibition theme (e.g., exhibition space) or reflects user-defined points (e.g., important features) based on product-related images and a product database. The extracted content information may include marketing insight elements (811).

[0158] Referring to FIG. 8A, the processor (120) may generate a marketing insight window (810) listing marketing insight elements (811) and display the marketing insight window (810) through the display (160). For example, a user (e.g., a store manager) may check content information related to a product based on the marketing insight window (810). For example, the marketing insight window (810) may include a marketing insight element (811), a detailed description (814) related to the marketing insight element (811), an edit button (812) for editing the marketing insight element (811), and / or a regenerate button (813) for regenerating the marketing insight element (811). Although not illustrated, the marketing insight window (810) may also include a decision button for determining the marketing insight element (811) and settings.

[0159] Referring to FIG. 8B, the processor (120) may generate a physical element window (820) based on physical elements corresponding to a product and articles related to the product, and may display the physical element window (820) through the display (160). For example, the physical element window (820) may include a “physical element configuration” (861) in which a plurality of physical elements are listed, and a “layout” (862) generated based on the plurality of physical elements. For example, the “physical element configuration” (861) may include at least one physical element in which a product (821) and articles (822, 823, 824) related to the product (821) are listed. For example, the “layout” (862) may include first recommended content (826) generated based on the physical elements included in the “physical element configuration” (861). For example, the physical element window (820) may include a regeneration button (827) for regenerating “physical element configuration” (861) and “layout” (862). According to one embodiment, the electronic device (101) may generate a physical element window (820) that provides guide information to a user (e.g., a store manager) when arranging and configuring products in an exhibition space. According to one embodiment, by providing the physical element window (820) to the user, convenience in configuring an exhibition space may be improved.

[0160] Referring to FIG. 8C, the processor (120) may generate a virtual element window (830) based on virtual effects (e.g., virtual elements) corresponding to a product and an article related to the product, and may display the virtual element window (830) through the display (160). For example, the virtual element window (830) may include a “virtual element configuration” (871) in which a plurality of virtual elements (e.g., visual effects) are listed, and a “layout” (872) generated based on the plurality of physical elements. For example, the “virtual element configuration” (871) may include at least one virtual element in which visual effects (831, 832, 833) related to the product (821) are listed. For example, the “layout” (872) may include second recommended contents (834, 835, 836) generated based on the virtual elements included in the “virtual element configuration” (871). The second recommended content (834, 835, 836) may be displayed in a form that reflects visual effects based on the first recommended content, and a description of each visual effect may be displayed together. For example, the virtual element window (830) may include a regeneration button (837) for regenerating “virtual element configuration” (871) and “layout” (872). According to one embodiment, the electronic device (101) may generate a virtual element window (830) that provides guide information when a user (e.g., a store manager) applies visual effects to products placed in an exhibition space. According to one embodiment, by providing the virtual element window (830) to the user, convenience may be improved as the user maximizes the advertising effect for the product.

[0161] According to one embodiment, the electronic device (101) can be configured to distinguish between a real element window (820) corresponding to a real element and a virtual element window (830) corresponding to a virtual element. The electronic device (101) can distinguish between the real element and the virtual element and can individually modify and change them.

[0162] Referring to FIG. 8D, the processor (120) may generate a recommendation content window (840) including a product-related image and recommendation content (841) generated based on the product, and may display the recommendation content window (840) through the display (160). For example, the recommendation content (841) may include a final recommendation content generated based on a first recommendation content corresponding to a real element and a second recommendation content corresponding to a virtual element (e.g., a virtual effect). The recommendation content window (840) may include an apply button (842) for applying the implemented recommendation content (841) and a save button (843) for saving a result value (e.g., data) of the recommendation content (841). For example, in response to an input of the apply button (842), the processor (120) may at least partially control the external electronic device (301) so that a visual effect is reflected based on the recommendation content (841). For example, the processor (120) may store data related to the recommended content (841) in the memory (130) in response to an input of the save button (843), and may utilize the stored data when generating other recommended content at a later time.

[0163] According to one embodiment, when displaying products and product-related items in an exhibition space, the electronic device (101) can individually generate a real element window (820) including real elements (e.g., first recommended content) and a virtual element window (830) including virtual elements (e.g., virtual effects) (e.g., second recommended content). The electronic device (101) can generate final recommended content (841) based on the first recommended content and the second recommended content. According to one embodiment, when displaying a product in an exhibition space, the electronic device (101) can improve convenience in displaying the product and enhance advertising effects for the product.

[0164] FIG. 9A is an exemplary diagram illustrating a situation in which first recommended content including a physical element is edited according to one embodiment of the present disclosure. FIG. 9B is an exemplary diagram illustrating a situation in which second recommended content including a virtual element is edited according to one embodiment of the present disclosure.

[0165] The electronic device (101) of FIGS. 9A and 9B may be at least partially similar to the electronic device (101) of FIG. 1 or may further include other embodiments of the electronic device (101). In one embodiment, the electronic device (101) may include at least partially similar components to the electronic device (101) of FIG. 1.

[0166] Referring to FIG. 9A, the processor (120) may generate a physical element window (910) based on physical elements corresponding to a product and items related to the product, and may display the physical element window (910) through the display (160). For example, the physical element window (910) may include a “physical element configuration” (911) in which a plurality of physical elements are listed, and a “layout” (912) generated based on the plurality of physical elements. For example, the “physical element configuration” (911) may include at least one physical element in which a product (e.g., a white product) and items related to the product (e.g., a male mannequin, ski goggles, ski gloves, a skier model, a forest model, a sloping snow mountain model) are listed. For example, the “layout” (912) may include first recommended content generated based on the physical elements included in the “physical element configuration” (911). For example, the physical element window (910) may include a regeneration button (914) for regenerating the “physical element configuration” (911) and the “layout” (912). According to one embodiment, the physical element window (910) may include a first change button (913) for changing the “physical element configuration” (911). In response to a user input to the first change button (913), the processor (120) may display a physical element editing window (920) for editing the “physical element configuration” (911). For example, based on the physical element editing window (920), the processor (120) may select each of the products (922) and items according to the user’s selection, and individually determine the quantity (923) of the selected items. The processor (120) may display a “Back” button (924) to restore the settings for each of the physical elements to their original state and a “Complete” button (925) to complete the settings for each of the physical elements.

[0167] Referring to FIG. 9B, the processor (120) may generate a virtual element window (930) based on virtual elements (e.g., virtual effects, visual effects, and images) corresponding to a product and goods related to the product, and may display the virtual element window (930) through the display (160). For example, the virtual element window (930) may include a “virtual element configuration” (931) in which a plurality of virtual elements are listed, and a “layout” (932) generated based on the plurality of virtual elements. For example, the “virtual element configuration” (931) may include visual effects (e.g., virtual effects, fluttering snow, product addition scenes (use scenes), product addition detail scenes, effect reflection, atmosphere, story, and / or brand logo) according to content information extracted based on a video related to the product (e.g., advertising video). For example, the “layout” (932) may include second recommended content generated based on virtual elements (e.g., virtual effects) included in the “virtual element configuration” (931). For example, the virtual element window (930) may include a regeneration button (934) for regenerating the “virtual element configuration” (931) and the “layout” (932). According to one embodiment, the virtual element window (930) may include a second change button (933) for changing the “virtual element configuration” (931). The processor (120) may display a virtual element editing window (940) for editing the “virtual element configuration” (931) in response to a user input for the second change button (933). For example, the processor (120) may individually determine whether to reflect the selected visual effects (942) based on the virtual element editing window (940), each of which may be selected by the user. The processor (120) may display a “Back” button (944) to restore the settings for each of the virtual elements to their original state and a “Complete” button (945) to complete the settings for each of the virtual elements.

[0168] FIG. 10A is an exemplary diagram illustrating a first situation in which first recommended content and second recommended content output through an external electronic device are updated in response to a change in the color of a physical element in an exhibition space according to an embodiment of the present disclosure. FIG. 10B is an exemplary diagram illustrating a second situation in which first recommended content and second recommended content output through an external electronic device are updated in response to a change in the arrangement of physical elements in an exhibition space according to an embodiment of the present disclosure.

[0169] The electronic device (101) of FIGS. 10A and 10B may be at least partially similar to the electronic device (101) of FIG. 1 or may further include other embodiments of the electronic device (101). In one embodiment, the electronic device (101) may include at least partially similar components to the electronic device (101) of FIG. 1.

[0170] The external electronic device (301) of FIGS. 10A and 10B may be at least partially similar to the other electronic devices (102, 104) of FIG. 1, or may further include other embodiments of the other electronic devices (102, 104). In one embodiment, the other electronic devices (102, 104) may include at least some similar components to the electronic device (101) of FIG. 1. The external electronic device (301) may include a first camera (e.g., the first camera (381) of FIG. 3) for photographing an exhibition space (e.g., an indoor space) and a second camera (e.g., the second camera (382) of FIG. 3) for photographing an outdoor environment (e.g., an outdoor space).

[0171] The first image (1001) of FIG. 10A may include a first indoor space image at a first point in time, captured by the first camera (381) of the external electronic device (301). The second image (1002) may include a second indoor space image at a second point in time, different from the first point in time, captured by the first camera (381) of the external electronic device (301). For example, the electronic device (101) may periodically or non-periodically obtain an image captured by the first camera (381) from the external electronic device (301) and detect a change in the indoor space.

[0172] Referring to Figure 10a, a situation is illustrated where the color of a product displayed in an exhibition space has changed. For example, the electronic device (101) can compare and analyze the first screen (1001) and the second screen (1002) and detect that the color of the product has changed from the first color to the second color.

[0173] Referring to FIG. 10A, the electronic device (101) may detect that the color of a product displayed in an exhibition space has changed, and in response to the detection, may display a first user interface (1010) related to the color change of the product through the display (160). For example, when the processor (120) detects that the color of the product has changed, it may display a first image (1020). The first image (1020) may include a notification message (1021) related to the color change, a detailed description (1022) of the color change, an apply button (1023) for applying the color change, and / or a restore button (1024) for not applying the color change. According to one embodiment, the electronic device (101) may detect a change in products and items in an indoor space, and in response to the detection of the change, may generate a notification message related to the change, and display the notification message through the display (160). A user (e.g., a store manager) may, in response to a notification message being displayed, at least partially change the first recommended content and the second recommended content related to the display of the product.

[0174] While the first image (1020) is being displayed, the processor (120) may display a second image (1030) in response to a user input for the apply button (1023). The second image (1030) may include a description (1031, 1032) of a virtual effect (e.g., a virtual element) to be additionally changed by a color change of a real element (e.g., a product), an apply button (1033) for applying the changed virtual effect, and / or a restore button (1034) for not applying the changed virtual effect.

[0175] According to one embodiment, the electronic device (101) may use the second camera (382) of the external electronic device (301) to detect the presence or absence of an external object (e.g., a customer) in an external environment (e.g., an external space). For example, when an external object staying in the external space for a certain period of time is detected, the electronic device (101) may at least partially control the external electronic device (301) to display additional information (e.g., an image of the back of a product) according to a “user effect (1040)” through the transparent display (360) of the external electronic device (301). The electronic device (101) may at least partially control the external electronic device (301) to display an additional description (1041) according to the additional information while applying the additional information (e.g., an image of the back of a product) according to the “user effect (1040)”. The electronic device (101) may determine a location at which the additional information (e.g., an image of the back of a product) is displayed, taking into account the location and shape of the product in the exhibition space. For example, if a product is placed relatively close to the left within an exhibition space, the processor (120) may at least partially control the external electronic device (301) so that additional information is displayed relatively close to the right.

[0176] Referring to Figure 10b, a situation is illustrated where the placement and arrangement of products displayed in an exhibition space have changed. For example, the electronic device (101) can compare and analyze the third screen (1003) and the fourth screen (1004), and detect that the placement of the product has changed from the first position to the second position.

[0177] Referring to FIG. 10B, the electronic device (101) may detect that the position of a product displayed in an exhibition space has changed, and in response to the detection, may display a second user interface (1050) related to the change in the position of the product through the display (160). For example, if the processor (120) detects that the position of the product has changed, it may display a third image (1060). The third image (1060) may include a notification message (1061) related to the change in the position of the product, a detailed description (1062) of the change in position, an apply button (1063) for applying the change in position, and / or a restore button (1064) for not applying the change in position. According to one embodiment, the electronic device (101) may detect a change in the position of a product displayed in an indoor space, and in response to the detection of the change, may generate a notification message related to the change, and display the notification message through the display (160). A user (e.g., a store manager) may, in response to a notification message being displayed, at least partially change the first recommended content and the second recommended content related to the display of the product.

[0178] While the third image (1060) is being displayed, the processor (120) may display a fourth image (1070) in response to a user input for the apply button (1063). The fourth image (1070) may include a description (1071, 1072) of a virtual effect (e.g., a virtual element) that will be additionally changed due to a change in the position of a real element (e.g., a product), an apply button (1073) for applying the changed virtual effect, and / or a restore button (1074) for not applying the changed virtual effect.

[0179] According to one embodiment, the electronic device (101) may use the second camera (382) of the external electronic device (301) to detect the presence or absence of an external object (e.g., a customer) in an external environment (e.g., an external space). For example, when an external object staying in the external space for a certain period of time is detected, the electronic device (101) may at least partially control the external electronic device (301) to display additional information (e.g., an image of the back of a product) according to a “user effect (1080)” through the transparent display (360) of the external electronic device (301). The electronic device (101) may at least partially control the external electronic device (301) to display an additional description (1081) according to the additional information while applying the additional information (e.g., an image of the back of a product) according to the “user effect (1080)”. The electronic device (101) may determine the location at which the additional information (e.g., an image of the back of a product) is displayed, taking into account the location and shape of the product in the exhibition space. For example, if a product is placed relatively close to the right within an exhibition space, the processor (120) may at least partially control the external electronic device (301) so that additional information is displayed relatively close to the left.

[0180] FIG. 11A is an exemplary diagram illustrating a situation in which content information is extracted based on a product image and product list information according to an embodiment of the present disclosure, and video content is generated based on the extracted content information. FIG. 11B is an exemplary diagram illustrating a situation in which video content is played in accordance with the movement of an object in an external environment when the video content is played through an external electronic device according to an embodiment of the present disclosure. FIG. 11C is an exemplary diagram illustrating a situation in which video content is changed and played in accordance with the clothing of an object in an external environment when the video content is played through an external electronic device according to an embodiment of the present disclosure.

[0181] The electronic device (101) of FIGS. 11A to 11C may be at least partially similar to the electronic device (101) of FIG. 1 or may further include other embodiments of the electronic device (101). In one embodiment, the electronic device (101) may include at least partially similar components to the electronic device (101) of FIG. 1.

[0182] The external electronic device (301) of FIGS. 11A to 11C may be at least partially similar to the other electronic devices (102, 104) of FIG. 1, or may further include other embodiments of the other electronic devices (102, 104). According to one embodiment, the other electronic devices (102, 104) may include at least some similar components to the electronic device (101) of FIG. 1. The external electronic device (301) may include a first camera (e.g., the first camera (381) of FIG. 3) for photographing an exhibition space (e.g., an indoor space) and a second camera (e.g., the second camera (382) of FIG. 3) for photographing an outdoor environment (e.g., an outdoor space).

[0183] Referring to FIG. 11A, the electronic device (101) can extract marketing insight elements (e.g., content information corresponding to a product) based on a video sequence (1102) of a product-related video (1101) (e.g., an advertisement video). The processor (120) can extract content information about a product advertisement by applying an AI-related model to the product-related video. The electronic device (101) can select at least one video sequence (1102) corresponding to a key scene from among the video sequences included in the product-related video (1101), and can extract content information (e.g., a set important point) based on the selected video sequence (1102). The electronic device (101) can generate video content based on the extracted content information. For example, the video content can be output through a transparent display (360) of an external electronic device (301) operatively connected to the electronic device (101).

[0184] In FIG. 11A, the electronic device (101) can at least partially control the external electronic device (301) so that a first scene (1110) of the video content is displayed. Referring to FIG. 11B, the electronic device (101) can at least partially control the external electronic device (301) so that a second scene (1121) and a third scene (1122) of the video content are sequentially displayed according to a set time interval. For example, the second scene (1121) may display a single stool (1131) generated based on a video sequence. The third scene (1122) may display a product (1132) (e.g., a bag) on ​​the stool (1131). The electronic device (101) can at least partially control the external electronic device (301) so that the first scene (1110), the second scene (1121), and the third scene (1122) are sequentially displayed at regular time intervals.

[0185] Referring to FIG. 11B, the electronic device (101) can detect the presence of an external object (e.g., a customer) in an external environment (e.g., an external space) using a second camera (e.g., the second camera (382) of FIG. 3) of an operatively connected external electronic device (301). In operation 1133, the electronic device (101) can detect a situation in which a customer is walking along a first direction (1135). For example, based on the first direction (1135) in which the customer is moving, the electronic device (101) can display a fourth scene (1123) including an image (1134) of a model holding a product (1132) moving along the first direction (1135).

[0186] According to one embodiment, the electronic device (101) can detect the presence or absence of an external object and the movement of the external object, and, taking into account changes to the external object, can display first recommended content (e.g., recommended content corresponding to a real element) and second recommended content (e.g., recommended content corresponding to a virtual element) at least partially changed so as to maximize the advertising effect for the product.

[0187] Referring to FIG. 11C, the electronic device (101) can detect the appearance (1141) of an external object (e.g., a customer (1151)) using the second camera (382) of the external electronic device (301). For example, the electronic device (101) can change the theme and background of the video content based on the clothing worn by the customer (1151). For example, if the customer (1151) is wearing a resort outfit, the electronic device (101) can display a fourth scene (1150) in which the background of the video content is changed to a beach. According to one embodiment, the electronic device (101) can generate and display a fifth scene (1160) in which some items (e.g., a companion product) are changed based on the fourth scene (1150). The electronic device (101) can periodically or aperiodically partially change and display the background and items of the video content.

[0188] According to one embodiment, the electronic device (101) may generate and display at least one recommended content (e.g., video content) tailored to the needs of a store manager (e.g., a user of the electronic device (101)) and a customer (1151). The electronic device (101) may detect changes in the external environment (e.g., the presence or absence of a customer and the movement of the customer) and generate and display at least one content tailored to the detected changes.

[0189] FIG. 12A is a first exemplary diagram illustrating content provided through an external electronic device based on a first state of a light-blocking member positioned adjacent to the external electronic device according to one embodiment of the present disclosure. FIG. 12B is a second exemplary diagram illustrating content provided through an external electronic device based on a second state of a light-blocking member positioned adjacent to the external electronic device according to one embodiment of the present disclosure.

[0190] The electronic device (101) of FIGS. 12A and 12B may be at least partially similar to the electronic device (101) of FIG. 1 or may further include other embodiments of the electronic device (101). In one embodiment, the electronic device (101) may include at least partially similar components to the electronic device (101) of FIG. 1.

[0191] The external electronic device (301) of FIGS. 12A and 12B may be at least partially similar to the other electronic devices (102, 104) of FIG. 1, or may further include other embodiments of the other electronic devices (102, 104). In one embodiment, the other electronic devices (102, 104) may include at least some components similar to the electronic device (101) of FIG. 1. For example, the external electronic device (301) may include a transparent display device that outputs content (e.g., recommended content, video content) through a transparent display (e.g., transparent display (360) of FIG. 3) under the control of the electronic device (101).

[0192] According to one embodiment, the electronic device (101) can recognize the state of a light-blocking member (e.g., a light-blocking screen, a light-blocking cover, a blind, a member that blocks light incident from the outside) placed adjacent to an external electronic device (301) (e.g., a first state that blocks a part of an exhibition space, and / or a second state that blocks the entire exhibition space), and provide a method of outputting content in various ways through the external electronic device (301) (e.g., a transparent display device) based on the state of the light-blocking member.

[0193] Referring to FIG. 12A, in a first scene (1201), the electronic device (101) can distinguish a first area (1211) covered by a light-blocking member (e.g., a light-blocking curtain) and a second area (1212) not covered by the light-blocking member based on an exhibition space (e.g., an indoor space). For example, the first area (1211) may include an area covered by the light-blocking member among the entire area (e.g., area, size) of the indoor space. The first area (1211) may include a portion of the indoor space that is not visible when viewed from an external environment. The first area (1211) may include an area where the light-blocking member is at least partially exposed to the external environment. For example, the second area (1212) may include an area not covered by the light-blocking member among the entire area of ​​the indoor space. The second area (1212) may include a portion of an interior space visible from an external environment. In the first scene (1201), the shading member may operate in a first state (e.g., a state in which the interior space is partially obscured).

[0194] Referring to FIG. 12A, in the second scene (1202), the electronic device (101) may control the external electronic device (301) to output first content (1221) based on the first area (1211). For example, a light-blocking member may be physically placed between the electronic device (101) and the external electronic device (301), and may function as a back screen when the external electronic device (301) displays content. According to one embodiment, clearer content may be provided to a user (e.g., a customer) due to the light-blocking member functioning as a back screen. In the second scene (1202), the electronic device (101) may at least partially control the external electronic device (301) to output the first content (1221) based on the first area (1211), or to display an indoor space based on the second area (1212).

[0195] Referring to FIG. 12B, in the third scene (1203), the electronic device (101) can identify a third area (1231) corresponding to an exhibition space (e.g., an indoor space) and covered by a light-blocking member (e.g., a light-blocking curtain). For example, the third area (1231) may correspond to the entire area (e.g., area, size) of the indoor space and include an area covered by the light-blocking member. The third area (1231) may include an area that is not visible in the indoor space when viewed from an external environment. For example, the third area (1231) may include the entire area of ​​the indoor space covered by the light-blocking member. In the third scene (1203), the light-blocking member may operate in a second state (e.g., a state in which the entire indoor space is covered).

[0196] Referring to FIG. 12B, in the fourth scene (1204), the electronic device (101) can control the external electronic device (301) to output third content (1232) based on the third area (1231). For example, the light-blocking member can be physically placed between the electronic device (101) and the external electronic device (301), and can function as a back screen when the external electronic device (301) displays content. According to one embodiment, clearer content can be provided to the user due to the light-blocking member functioning as a back screen. In the fourth scene (1204), the electronic device (101) can at least partially control the external electronic device (301) to output third content (1232) based on the third area (1231).

[0197] Referring to FIGS. 12A and 12B , when the shading member is in a first state (e.g., a state in which an indoor space is partially shading) or a second state (e.g., a state in which an indoor space is entirely shading), the electronic device (101) can utilize the shading member as a blind for solar power generation. For example, the shading member may include a solar power generation blind that can generate electricity based on solar power. According to one embodiment, the electronic device (101) can perform solar power generation based on the shading member and generate electricity by the solar power generation. The electronic device (101) can at least partially control an external electronic device (301) using the generated electricity. For example, the generated electricity can be utilized as a power source for the external electronic device (301). According to one embodiment, when a portion of the shading member is exposed to an external environment (e.g., the sun) (e.g., in the first state and / or the second state), the electronic device (101) can perform solar power generation based on the shading member.

[0198] A method for providing content by an external electronic device (301) according to one embodiment may include an operation of checking an image related to a product and list information of the product, an operation of extracting content information corresponding to the product based on the image and the list information, an operation of generating first recommended content indicating an arrangement form of a real element corresponding to the product based on the extracted content information and the exhibition space in an exhibition space, an operation of generating second recommended content including a virtual effect generated based on the extracted content information and the first recommended content in response to a first user input for the first recommended content, and an operation of transmitting the first recommended content and the second recommended content to the external electronic device in response to a second user input for the second recommended content so that at least one of the first recommended content and the second recommended content is output through the external electronic device.

[0199] According to one embodiment, the method may further include an operation of detecting a change in at least one object arranged in the exhibition space using a first camera (381) of the external electronic device (301), an operation of generating a first notification message indicating that the at least one object has changed in response to the detection of the change, and an operation of generating a third recommended content indicating an arrangement form of the real element based on the extracted content information and the exhibition space in which the at least one object has changed in response to a third user input for the displayed first notification message.

[0200] A method according to one embodiment may further include an operation of controlling the external electronic device (301) so that the first camera (381) of the external electronic device (301) is activated according to a set cycle, and an operation of controlling the external electronic device (301) so that the first camera (381) is activated to photograph at least one object placed in the exhibition space.

[0201] A method according to one embodiment may further include an operation of checking a first image of the exhibition space, which was captured using the first camera (381) of the external electronic device (301) at a first point in time, an operation of checking a second image of the exhibition space, which was captured using the first camera (381) at a second point in time, which is different from the first point in time, and an operation of comparing the first image and the second image to detect a change in the at least one object in the exhibition space.

[0202] According to one embodiment, the first camera (381) of the external electronic device (301) can photograph an indoor space, which is a space where the physical element is to be placed, along the first direction. According to one embodiment, the second camera (382) of the external electronic device (301) can photograph an outdoor space along the second direction, which is different from the first direction.

[0203] A method according to one embodiment may further include an operation of detecting the presence of at least one object (e.g., a customer, a consumer) in the outdoor space using the second camera (382) of the external electronic device (301), and an operation of generating a fourth recommended content indicating the extracted content information and additional information related to the product in response to detection of the at least one object.

[0204] A method according to one embodiment may further include an operation of using the second camera (382) of the external electronic device (301) to determine whether the at least one object is maintained for a set period of time within a shooting range, and an operation of detecting the presence of the at least one object if the maintenance of the at least one object is confirmed.

[0205] A method according to one embodiment may further include, based on the external electronic device (301), an operation of confirming a first state in which a light blocking member disposed adjacent to the external electronic device (301) within the exhibition space at least partially obscures the exhibition space, an operation of confirming a first area in which the light blocking member is at least partially exposed to the outside in the first state, an operation of generating a fifth recommended content corresponding to the confirmed first area based on the extracted content information, and an operation of transmitting the generated fifth recommended content to the external electronic device.

[0206] According to one embodiment, a non-transitory computer-readable storage medium (or computer program product) storing one or more programs for performing a method of providing content via an external electronic device (301) by an electronic device (101) may be described. According to one embodiment, one or more programs may include instructions that, when executed by the processor (120) of the electronic device (101), perform an operation of checking an image related to a product and list information of the product, an operation of extracting content information corresponding to the product based on the image and the list information, an operation of generating first recommended content indicating an arrangement form of a physical element corresponding to the product based on the extracted content information and the exhibition space in an exhibition space, an operation of generating second recommended content including a virtual effect generated based on the extracted content information and the first recommended content in response to a first user input for the first recommended content, and an operation of transmitting the first recommended content and the second recommended content to an external electronic device in response to a second user input for the second recommended content so that at least one of the first recommended content and the second recommended content is output through the external electronic device.

[0207] Electronic devices according to the various embodiments disclosed in this document may take various forms. Electronic devices may include, for example, portable communication devices (e.g., smartphones), computer devices, portable multimedia devices, portable medical devices, cameras, wearable devices, or home appliances. Electronic devices according to the embodiments of this document are not limited to the aforementioned devices.

[0208] The various embodiments of this document and the terminology used therein are not intended to limit the technical features described in this document to specific embodiments, but should be understood to include various modifications, equivalents, or substitutes of the embodiments. In connection with the description of the drawings, similar reference numerals may be used for similar or related components. The singular form of a noun corresponding to an item may include one or more of the items, unless the context clearly indicates otherwise. In this document, each of the phrases "A or B", "at least one of A and B", "at least one of A or B", "A, B, or C", "at least one of A, B, and C", and "at least one of A, B, or C" can include any one of the items listed together in the corresponding phrase among those phrases, or all possible combinations thereof. Terms such as "first," "second," or "first" or "second" may be used merely to distinguish one component from another, and do not limit the components in any other respect (e.g., importance or order). When a component (e.g., a first component) is referred to as "coupled" or "connected" to another (e.g., a second component), with or without the terms "functionally" or "communicatively," it means that the component can be connected to the other component directly (e.g., wired), wirelessly, or through a third component.

[0209] The term "module" used in various embodiments of this document may include a unit implemented in hardware, software, or firmware, and may be used interchangeably with terms such as logic, logic block, component, or circuit. A module may be an integral component, or a minimum unit or part of such a component that performs one or more functions. For example, according to one embodiment, a module may be implemented in the form of an application-specific integrated circuit (ASIC).

[0210] Various embodiments of the present document may be implemented as software (e.g., a program (140)) including one or more instructions stored in a storage medium (e.g., an internal memory (136) or an external memory (138)) readable by a machine (e.g., an electronic device (101)). For example, a processor (e.g., a processor (120)) of the machine (e.g., an electronic device (101)) may call at least one instruction among the one or more instructions stored from the storage medium and execute it. This enables the machine to operate to perform at least one function according to the at least one called instruction. The one or more instructions may include code generated by a compiler or code executable by an interpreter. The machine-readable storage medium may be provided in the form of a non-transitory storage medium. Here, 'non-transitory' simply means that the storage medium is a tangible device and does not contain signals (e.g., electromagnetic waves), and the term does not distinguish between cases where data is stored semi-permanently or temporarily on the storage medium.

[0211] According to one embodiment, the method according to various embodiments disclosed in the present document may be provided as included in a computer program product. The computer program product may be traded as a product between a seller and a buyer. The computer program product may be distributed in the form of a machine-readable storage medium (e.g., compact disc read-only memory (CD-ROM)), or may be distributed online (e.g., downloaded or uploaded) through an application store (e.g., Play Store™) or directly between two user devices (e.g., smart phones). In the case of online distribution, at least a portion of the computer program product may be temporarily stored or temporarily generated in a machine-readable storage medium, such as the memory of a manufacturer's server, an application store's server, or an intermediary server.

[0212] According to various embodiments, each component (e.g., a module or a program) of the above-described components may include one or more entities, and some of the entities may be separated and placed in other components. According to various embodiments, one or more components or operations of the aforementioned components may be omitted, or one or more other components or operations may be added. Alternatively or additionally, a plurality of components (e.g., a module or a program) may be integrated into a single component. In such a case, the integrated component may perform one or more functions of each of the plurality of components identically or similarly to those performed by the corresponding component among the plurality of components prior to the integration. According to various embodiments, the operations performed by a module, program, or other component may be executed sequentially, in parallel, iteratively, or heuristically, or one or more of the operations may be executed in a different order, omitted, or one or more other operations may be added.

Claims

1. In an electronic device (101), A communication module (190) for operatively connecting with an external electronic device (301); display (160); processor (120); and A memory (130) for storing instructions; When the above instructions are executed by the processor (120), the electronic device (101) causes: Check out the product-related videos and list information of the above products, Based on the above image and list information, content information corresponding to the above product is extracted, Within the exhibition space, based on the extracted content information and the exhibition space, a first recommended content is generated that indicates the arrangement of physical elements corresponding to the product, In response to a first user input for the first recommended content, a second recommended content is generated including the extracted content information and a virtual effect generated based on the first recommended content, An electronic device that transmits the first recommended content and the second recommended content to an external electronic device (301) in response to a second user input for the second recommended content, such that at least one of the first recommended content and the second recommended content is output through the external electronic device (301).

2. In paragraph 1, An electronic device including a display device, wherein the external electronic device (301) includes a first camera (381) for photographing the exhibition space in a first direction and a second camera (382) for photographing an external environment in a second direction, different from the first direction.

3. In paragraph 2, When the above instructions are executed by the processor (120), the electronic device (101) causes: Using the first camera (381) of the external electronic device (301), detecting a change in at least one object placed in the exhibition space, In response to detecting said change, generating a first notification message indicating that said at least one object has changed; An electronic device that generates third recommended content indicating the arrangement of the physical element based on the extracted content information and the changed exhibition space of the at least one object in response to a third user input for the generated first notification message.

4. In paragraph 3, When the above instructions are executed by the processor (120), the electronic device (101) causes: Controlling the external electronic device (301) so that the first camera (381) of the external electronic device (301) is activated according to a set cycle, An electronic device that controls the external electronic device (301) to photograph at least one object placed in the exhibition space while the first camera (381) is activated.

5. In paragraph 1, When the above instructions are executed by the processor (120), the electronic device (101) causes: At the first point in time, the first image of the exhibition space is confirmed by using the first camera (381) of the external electronic device (301), Confirming a second image of the exhibition space, captured using the first camera (381) at a second point in time, different from the first point in time, An electronic device that detects a change in at least one object in the exhibition space by comparing the first image and the second image.

6. In paragraph 2, The first camera (381) of the external electronic device (301) photographs the indoor space where the physical element is to be placed along the first direction, An electronic device characterized in that the second camera (382) of the external electronic device (301) photographs an outdoor space along the second direction, which is different from the first direction.

7. In paragraph 6, When the above instructions are executed by the processor (120), the electronic device (101) causes: Using the second camera (382) of the external electronic device (301), detecting the presence of at least one object in the outdoor space, An electronic device that generates a fourth recommended content representing the extracted content information and additional information related to the product in response to detection of at least one object.

8. In paragraph 7, When the above instructions are executed by the processor (120), the electronic device (101) causes: Using the second camera (382) of the external electronic device (301), it is checked whether at least one object is maintained for a set time within the shooting range, An electronic device that detects the presence of at least one object when the maintenance of at least one object is confirmed.

9. In paragraph 1, The content information includes at least one of theme information, background information, and seasonal information related to the video, items included in the video, brand information of the video, and product information of the video. An electronic device in which each of the pieces of information included in the above content information is assigned a priority indicating importance when generating the first recommended content.

10. In paragraph 1, In the above exhibition space, a light-blocking member is further included, which is placed adjacent to the external electronic device (301); When the above instructions are executed by the processor (120), the electronic device (101) causes: Based on the external electronic device (301), a first state is confirmed in which a light blocking member placed adjacent to the external electronic device (301) within the exhibition space at least partially blocks the exhibition space, In the first state, a first area in which the shading member is at least partially exposed to the outside is identified, Based on the extracted content information, a fifth recommended content corresponding to the first area identified above is generated, An electronic device that transmits the fifth recommended content generated above to the external electronic device.

11. In paragraph 10, When the above instructions are executed by the processor (120), the electronic device (101) causes: When the above shading member is confirmed to be in the first state, the shading member is used to produce solar-based power, An electronic device that controls the external electronic device (301) at least partially based on the generated power.

12. In a method for providing content by an external electronic device (301), Actions to check the video related to the product and the list information of the product; An operation of extracting content information corresponding to the product based on the above image and the above list information; An operation of generating first recommended content indicating the arrangement of physical elements corresponding to the product based on the extracted content information and the exhibition space within the exhibition space; In response to a first user input for the first recommended content, an operation of generating a second recommended content including the extracted content information and a virtual effect generated based on the first recommended content; and A method comprising: an operation of transmitting the first recommended content and the second recommended content to the external electronic device in response to a second user input for the second recommended content, such that at least one of the first recommended content and the second recommended content is output through the external electronic device; 13. In paragraph 12, An operation of detecting a change in at least one object placed in the exhibition space using the first camera (381) of the external electronic device (301); In response to detecting said change, generating a first notification message indicating that said at least one object has changed; and In response to a third user input for the first notification message generated above, an operation of generating a third recommended content indicating the arrangement form of the real element based on the extracted content information and the exhibition space in which the at least one object has changed; further comprising; A method for photographing an indoor space in which the physical element is to be placed, along a first direction toward the exhibition space, by the first camera (381) of the external electronic device (301).

14. In paragraph 13, An operation of detecting the presence of at least one object in the outdoor space using the second camera (382) of the external electronic device (301); and In response to detection of at least one object, an operation of generating a fourth recommended content representing the extracted content information and additional information related to the product; further comprising; A method characterized in that the second camera (382) of the external electronic device (301) photographs an outdoor space along a second direction facing the external environment, which is different from the first direction.

15. In a non-transitory computer-readable storage medium storing one or more programs for performing a method of providing content through an external electronic device (301) by an electronic device (101), When the above one or more programs are executed by the processor (120) of the electronic device (101), Actions to check the video related to the product and the list information of the product; An operation of extracting content information corresponding to the product based on the above image and the above list information; An operation of generating first recommended content indicating the arrangement of physical elements corresponding to the product based on the extracted content information and the exhibition space within the exhibition space; In response to a first user input for the first recommended content, an operation of generating a second recommended content including the extracted content information and a virtual effect generated based on the first recommended content; and A computer-readable storage medium comprising instructions for performing an operation of transmitting the first recommended content and the second recommended content to the external electronic device, such that at least one of the first recommended content and the second recommended content is output through the external electronic device in response to a second user input for the second recommended content.

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