Method, device, and recording medium having commands recorded thereon for processing data related to reward-linked activity

Abstract

A method performed by an electronic device, according to one embodiment of the present disclosure, may comprise the steps of: receiving, from a user, a request to access a first page related to a reward-linked activity; in response to receiving the access request, acquiring history data associated with the user's reward-linked activity; generating, on the basis of the history data, a list of reward-linked activities including at least one of a first reward-linked activity and a second reward-linked activity; and providing, to the user, the first page including the list of reward-linked activities.

Description

Recording medium recording method, device and command for processing data for compensation-linked activities

[0001] The present disclosure relates to a technique for processing data for reward-linked activities.

[0002] The rise of e-commerce is transforming the consumer shopping experience. Consumers can now search for desired items (products) anytime, anywhere, using e-commerce services on their mobile devices, order them, and have them delivered to their desired location. This convenience allows consumers to easily access a variety of products and services without having to visit offline stores, accelerating the spread of e-commerce.

[0003] As e-commerce services become more widespread, companies offering these services are exploring various strategies to maximize sales by strengthening consumer loyalty and increasing service usage frequency. One such strategy is offering rewards to consumers for using e-commerce services.

[0004] The present disclosure provides a technique for informing consumers using e-commerce services of reward-linked activities in which they can apply to participate.

[0005] The present disclosure provides a technology for notifying consumers using e-commerce services of reward-linked activities in which they have applied to participate.

[0006] The present disclosure provides a technology for recommending customized reward-linked activities to consumers using e-commerce services.

[0007] The present disclosure provides a technology for providing a reward to a consumer using an e-commerce service when a reward condition associated with a reward-linked activity in which the consumer has applied to participate is met.

[0008] In one aspect of the present disclosure, a method for processing data for a reward-linked activity may be proposed. The method according to the present disclosure may be a method performed by an electronic device. The method according to the present disclosure may include the steps of: receiving, from a user, a request to access a first page for a reward-linked activity, wherein the reward-linked activity represents an action of the user required by a reward condition for providing a reward to the user, and when the reward condition is satisfied according to the user's action represented by the reward-linked activity after the user applies to participate in the reward-linked activity, a reward set in the reward condition is provided to the user; in response to receiving the request to access, obtaining history data for the reward-linked activity of the user, wherein the history data represents at least one of a first reward-linked activity in which the user can apply to participate or a second reward-linked activity in which the user has applied to participate; generating, based on the history data, a list of reward-linked activities including at least one of the first reward-linked activity or the second reward-linked activity; and providing the first page including the list of reward-linked activities to the user.

[0009] The method according to the present disclosure may further include the step of receiving, from the user, a participation request for the first reward-linked activity; and, in response to receiving the participation request, converting the first reward-linked activity to the second reward-linked activity.

[0010] The method according to the present disclosure may further include the step of determining whether a reward condition associated with the second reward-linked activity has been met; and, in response to determining that the reward condition associated with the second reward-linked activity has been met, the step of providing the user with a reward set to the reward condition associated with the second reward-linked activity.

[0011] In one embodiment, the reward set in the reward conditions associated with the second reward-linked activity may include a monetary benefit.

[0012] In one embodiment, in response to determining that a reward condition associated with the second reward-linked activity has been met, the step of providing the user with a reward set in the reward condition associated with the second reward-linked activity may include a step of accumulating virtual currency usable when ordering an item as a reward set in the reward condition associated with the second reward-linked activity into the user's virtual wallet.

[0013] In one embodiment, the second reward-linked activity may include an action where the user selects a confirmation interface for completion of access to the first page displayed on the first page.

[0014] In one embodiment, the step of determining whether a reward condition associated with the second reward-linked activity has been met may include the step of obtaining a user selection input for the confirmation interface; and in response to receiving the selection input, determining that a reward condition associated with the second reward-linked activity has been met.

[0015] In one embodiment, the second reward-linked activity may include an action by the user to complete an order for an item at a predetermined online store.

[0016] In one embodiment, the step of determining whether a reward condition associated with the second reward-linked activity is met may include: obtaining order history data of the user for the predetermined online store; determining, based on the order history data, the number of times the user has completed an order for an item at the predetermined online store or an order amount; and determining, based on the number of times the user has completed an order for an item at the predetermined online store or an order amount, whether a reward condition associated with the second reward-linked activity is met.

[0017] In one embodiment, the second reward-linked activity may include an action by the user to write a review of a predetermined item.

[0018] In one embodiment, the step of determining whether a reward condition associated with the second reward-linked activity is met may include: obtaining review data representing one or more reviews written by the user; determining, based on the review data, the number of reviews written by the user for the predetermined item; and determining, based on the number of reviews written by the user for the predetermined item, whether a reward condition associated with the second reward-linked activity is met.

[0019] In one embodiment, the second reward-linked activity may include an action by the user to access a predetermined page.

[0020] In one embodiment, the predetermined page may include at least one of a detail page for a predetermined online store or a detail page for an item that can be ordered from the predetermined online store.

[0021] According to one embodiment, the step of determining whether a reward condition associated with the second reward-linked activity has been met may include: obtaining page access history data indicating one or more pages accessed by the user; determining, based on the page access history data, a time at which the user accessed the predetermined page; and determining, based on the time at which the user accessed the predetermined page, whether a reward condition associated with the second reward-linked activity has been met.

[0022] According to one embodiment, the reward conditions associated with the reward-linked activity include a plurality of conditions divided by reward stage, and a reward can be set according to the reward stage for each of the plurality of conditions.

[0023] According to one embodiment, the step of determining whether the reward condition associated with the second reward-linked activity is satisfied may include: detecting a target action of the user included in the second reward-linked activity; determining one or more conditions that have not been satisfied before detecting the target action of the user among the plurality of conditions divided by reward stage; determining a condition having the lowest reward stage among the determined one or more conditions as a target condition; and determining whether the target condition is satisfied based on the target action of the user.

[0024] In one embodiment, in response to determining that a reward condition associated with the second reward-linked activity has been met, the step of providing the user with a reward set in the reward condition associated with the second reward-linked activity may include in response to determining that the target condition has been met, providing the user with a reward set in the target condition.

[0025] According to one embodiment, the first page may include at least one of a first reward-linked activity list and a second reward-linked activity list, wherein the first reward-linked activity list may include the first reward-linked activity, and the second reward-linked activity list may include the second reward-linked activity.

[0026] In one embodiment, when a first request interface requesting the first reward-linked activity list is selected on the first page, the first page may include the first reward-linked activity list and a third reward-linked activity list. Furthermore, the third reward-linked activity list may include a third reward-linked activity recommended to the user among one or more reward-linked activities in which the user has not yet applied to participate.

[0027] According to one embodiment, when a second request interface requesting the second reward-linked activity list is selected on the first page, the first page may include the second reward-linked activity list.

[0028] In one aspect of the present disclosure, an electronic device for processing data related to reward-linked activities may be proposed. The electronic device according to the present disclosure may include one or more processors, one or more memories storing instructions executed by the one or more processors, and when the instructions are executed by the one or more processors, the one or more processors may be configured to execute a method according to the present disclosure.

[0029] In one aspect of the present disclosure, a non-transitory computer-readable recording medium storing instructions for processing data related to reward-linked activities may be proposed. The instructions recorded on the non-transitory computer-readable recording medium according to the present disclosure may be configured to cause one or more processors to execute a method according to the present disclosure.

[0030] According to one embodiment of the present disclosure, by notifying consumers using an e-commerce service of a reward-linked activity in which they can apply to participate, the consumers can participate in the reward-linked activity and receive rewards.

[0031] According to one embodiment of the present disclosure, by notifying a consumer using an e-commerce service of a reward-linked activity in which the consumer has applied to participate, the consumer can check the participation status and reward history of the reward-linked activity in which the consumer has applied to participate.

[0032] According to one embodiment of the present disclosure, by recommending customized reward-linked activities to consumers using e-commerce services, consumers can conveniently apply to participate in the recommended reward-linked activities without having to search for reward-linked activities separately.

[0033] According to one embodiment of the present disclosure, when a reward condition associated with a reward-linked activity in which a consumer using an e-commerce service has applied to participate is satisfied, a reward is provided to the consumer, thereby strengthening the consumer's loyalty to the e-commerce service and increasing the frequency of service use.

[0034] The effects according to the technical idea of ​​the present disclosure are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description of the specification.

[0035] FIG. 1 is a diagram illustrating a system according to one embodiment of the present disclosure.

[0036] FIG. 2 is a block diagram illustrating a computing device according to one embodiment of the present disclosure.

[0037] FIG. 3 is a diagram illustrating an activity page according to one embodiment of the present disclosure.

[0038] FIG. 4 is a diagram illustrating an activity page according to one embodiment of the present disclosure.

[0039] FIG. 5 is a diagram illustrating a gateway page of an e-commerce service according to one embodiment of the present disclosure.

[0040] FIG. 6 is a diagram illustrating a process in which a reward is provided to a user when a reward condition associated with a reward-linked activity according to one embodiment of the present disclosure is met.

[0041] FIG. 7 is a diagram illustrating a method for processing data for a reward-linked activity according to one embodiment of the present disclosure.

[0042] FIG. 8 is a diagram illustrating a method for providing an activity page according to one embodiment of the present disclosure.

[0043] FIG. 9 is a diagram illustrating a method for determining a reward-linked activity recommended to a user according to one embodiment of the present disclosure.

[0044] FIG. 10 is a diagram illustrating a method for providing a reward set in a reward condition associated with a reward-linked activity according to one embodiment of the present disclosure.

[0045] FIG. 11 is a diagram showing multiple conditions divided by compensation stage for a compensation-linked activity according to one embodiment of the present disclosure.

[0046] The various embodiments described in this disclosure are exemplified for the purpose of clearly explaining the technical concept of this disclosure and are not intended to be limited to specific embodiments. The technical concept of this disclosure includes various modifications, equivalents, alternatives, and embodiments selectively combined from all or part of the embodiments described in this disclosure. Furthermore, the scope of the technical concept of this disclosure is not limited to the various embodiments presented below or the specific descriptions thereof.

[0047] Terms used in this disclosure, including technical or scientific terms, unless otherwise defined, may have the meaning commonly understood by a person of ordinary skill in the art to which this disclosure belongs.

[0048] In this disclosure, expressions such as "includes," "may include," "comprises," "may have," "has," and "may have" indicate the presence of a target feature (e.g., a function, operation, or component), but do not exclude the presence of other additional features. In other words, such expressions should be understood as open-ended terms that imply the possibility of including other embodiments.

[0049] In this disclosure, singular expressions may include plural meanings unless the context clearly indicates otherwise, and this also applies to singular expressions described in the claims.

[0050] In this disclosure, expressions such as “first,” “second,” or “first,” “second,” etc., unless the context indicates otherwise, are used to distinguish one object from another when referring to multiple similar objects, and do not limit the order or importance among the objects.

[0051] In this disclosure, expressions such as “A, B, and C,” “A, B, or C,” “A, B, and / or C,” or “at least one of A, B, and C,” “at least one of A, B, or C,” “at least one of A, B, and / or C,” “at least one selected from A, B, and C,” “at least one selected from A, B, or C,” “at least one selected from A, B, and / or C,” etc., can refer to each listed item or all possible combinations of the listed items. For example, “at least one selected from A and B” can refer to (1) A, (2) at least one of A, (3) B, (4) at least one of B, (5) at least one of A and at least one of B, (6) at least one of A and B, (7) at least one of B and A, and (8) both A and B.

[0052] In this disclosure, expressions such as "a," "b," and "c" may represent any number depending on the context. For example, when expressing an amount as "a," "a" may represent any number.

[0053] In this disclosure, the expression “based on or according to” is used to describe one or more factors that influence a decision, act of judgment, or action described in a phrase or sentence containing the expression, and the expression does not exclude additional factors that influence the decision, act of judgment, or action.

[0054] In the present disclosure, determining B based on A means taking A into consideration in determining B, and does not exclude that information other than A is additionally considered.

[0055] In the present disclosure, the expression that a component (e.g., a first component) is “connected” or “connected” to another component (e.g., a second component) may mean that the component is directly connected or connected to the other component, as well as connected or connected via a new other component (e.g., a third component).

[0056] In the present disclosure, “configured to” may have the meaning of “set to”, “having the ability to”, “modified to”, “made to”, “capable of”, etc., depending on the context. The expression is not limited to the meaning of “specifically designed in hardware”, and for example, a processor configured to perform a specific operation may mean a special purpose computer structured through programming to perform the specific operation.

[0057] In the present disclosure, an "interface" may include a "user interface" or a "graphical user interface (GUI)," which is a physical or virtual medium designed to enable communication between a user and an object, system, machine, or computer program. Users may utilize e-commerce services through the interface. For example, the interface may include basic elements for displaying specific data, such as images or text, and elements for receiving user input, such as buttons that can be configured using these basic elements. For example, a user selecting (clicking) an interface may be expressed as receiving a user's selection (click) input for the interface. Furthermore, the user's selection (click) input for the interface may include data related to the function of the interface. For example, a user's selection input for a request interface requesting a specific page may include a request for a specific page. For example, a user's selection input for a display interface requesting the display of specific data may include a request for the display of specific data. For example, a user's selection input for an application interface for applying to participate in a particular reward-linked activity may include an application to participate in the particular reward-linked activity.

[0058] Hereinafter, various embodiments of the present disclosure will be described with reference to the attached drawings. In the attached drawings and the description of the drawings, identical or substantially equivalent components may be assigned the same reference numerals. Furthermore, in the description of various embodiments below, duplicate descriptions of identical or corresponding components may be omitted, but this does not mean that the corresponding components are not included in the embodiments.

[0059] FIG. 1 is a drawing showing a system (100) according to one embodiment of the present disclosure.

[0060] According to one embodiment, the system (100) may include at least one of an electronic device (110) and a user terminal (120). Meanwhile, FIG. 1 merely illustrates an example of the system (100), and the present disclosure is not limited thereto. For example, other components not illustrated in FIG. 1 may also be included in the system (100).

[0061] According to one embodiment, the electronic device (110) and the user terminal (120) are connected through a network and can communicate with each other. Meanwhile, FIG. 1 illustrates an example in which one user terminal (120) communicates with the electronic device (110) through a network, but this is merely for convenience of explanation, and the number of user terminals (120) that can communicate with the electronic device (110) through the network may vary. That is, each of one or more user terminals (120) can access the e-commerce service provided by the electronic device (110). In addition, FIG. 1 merely illustrates a preferred embodiment for achieving the purpose of the present disclosure, and some components may be added as needed.

[0062] In one embodiment, the electronic device (110) may be a device or server that provides an e-commerce service. For example, the e-commerce service may be an item ordering service. Here, the item may include items such as delivery food. For example, the electronic device (110) may manage the operation of the e-commerce service. Furthermore, the electronic device (110) may exchange data associated with one or more e-commerce services with the user terminal (120), thereby providing the service to the user of the user terminal (120).

[0063] According to one embodiment, the electronic device (110) can manage item data for an e-commerce service. That is, the electronic device (110) can manage item data for items registered in the e-commerce service. Here, item data management can collectively refer to a series of actions that control and process item data. For example, item data management can include storing, updating, or modifying item data. For example, item data can include detailed descriptions of the item, such as an image, item name, capacity, quantity, weight, brand, price, delivery time, rating, reviews, and applicable membership benefits. Additionally, item data can include the seller selling the item, the online store, sales volume, sales ranking, etc.

[0064] According to one embodiment, the electronic device (110) can manage store data for an e-commerce service. That is, the electronic device (110) can manage store data for an online store registered with the e-commerce service. Here, store data management can collectively refer to a series of actions that control and process store data. For example, store data management can include storing, updating, or modifying store data. For example, store data can be a detailed description of an online store, including images, store name, a list of orderable items, order benefits, ratings, and reviews. Here, the list of orderable items can include items sold by the online store. Additionally, store data can be a detailed description of items in the list of orderable items, including images, item names, capacity, quantity, weight, brand, price, delivery time, ratings, reviews, and applicable membership benefits. Order benefits can include conditions for receiving benefits when ordering items from the online store. Here, benefits can include discounts on the payment amount of ordered items, discount coupon issuance, and the like. For example, an order benefit may indicate an N% discount on orders of A won or more from an online store. If a user orders A won or more from an online store, an N% discount on the purchase price of the ordered item may be provided to the user. Alternatively, an order benefit may indicate an M% discount coupon issued when an order of B item is C won or more from an online store. If a user orders B item C won or more from an online store, an M% discount coupon may be issued to the user. The user can then apply the discount coupon to another item registered in the online store and pay with the discounted purchase price. Additionally, store data may include the location of the online store.Additionally, store data may include online store sales rankings, order count rankings, etc. Here, the online store sales ranking may indicate the sales ranking among multiple online stores within the region where the online store is located. The online store order volume ranking may indicate the order volume ranking among multiple online stores within the region where the online store is located. For example, the order volume may be the number of orders. Alternatively, the online store order volume ranking may indicate the order volume ranking among multiple online stores within the region where the online store is located during a predetermined period (e.g., X days, Y hours). Additionally, store data may include data about users who have ordered items from the online store more than a predetermined number of times, data about users who have ordered items more than a predetermined amount, etc. Here, the data about users who have ordered items more than a predetermined number of times from the online store may include the user's identifier, number of orders, and order history. Furthermore, the data about users who have ordered items more than a predetermined amount from the online store may include the user's identifier, number of orders, and order history.

[0065] According to one embodiment, the electronic device (110) can manage user data for an e-commerce service. That is, the electronic device (110) can manage user data for users registered with the e-commerce service. Here, user data management can collectively refer to a series of actions involving controlling and processing user data. For example, user data management can include storing, updating, or modifying user data.

[0066] For example, user data may include your identifier, address (location), gender, age, phone number, etc.

[0067] For example, user data may include historical data about a user's history with an e-commerce service. Here, the user's history may be generated by the user's actions while using the e-commerce service. For example, a user's actions may consist of one or more actions performed to achieve a specific goal, such as ordering an item, writing a review, or browsing.

[0068] For example, history data may include an item order history. The item order history may be generated by an action related to a user's ordering of an item. The action related to an item order may include at least one of: accessing a detail page containing a detailed description of the item; selecting an order interface for ordering the item; selecting a delivery address for the ordered item; and paying the payment amount for the ordered item. For example, the item order history may include an image of the item ordered by the user, the item name, capacity, quantity, weight, brand, price, delivery schedule, rating, reviews, applicable membership benefits, and the online store.

[0069] For example, history data may include search history. Search history may be generated by a user's action of searching for an item or an online store. Here, the user's action of searching for an item or an online store may include entering search terms related to the item or the online store into a search interface. For example, search history may include a history of a user searching for an item, a history of a user searching for an online store, etc. For example, a history of a user searching for an item may include search terms related to the item the user searched for. For example, a history of a user searching for an online store may include search terms related to the online store the user searched for.

[0070] For example, historical data may include a review history. The review history may be generated by a user's action of writing a review for an item or an online store. Here, the user's action of writing a review for an item or an online store may include entering a review for an item or an online store into a review registration interface for registering reviews for an item or an online store. For example, the review history may include a review written by the user for an item, the time the review was written, a rating for the review, and the number of recommendations for the review. The rating for an item review may be a score indicating the degree to which other users have referred to the review written by the user. The number of recommendations for an item review may be the number of times other users have recommended referring to the review written by the user. For example, the review history may include a review written by the user for an online store, the time the review was written, a rating for the review, and the number of recommendations for the review. The rating for an online store review may be a score indicating the degree to which other users have referred to the review written by the user for the online store. The number of recommendations for an online store review could be the number of times a user rated a review of an online store that they would recommend other users to refer to.

[0071] For example, history data may include page access history. The page access history may be generated by a user's action of accessing a detailed page for an item or an online store. Here, the user's action of accessing a detailed page for an item or an online store may include at least one of an action of transmitting a request for accessing a detailed page for an item or an online store to the electronic device (110), an action of receiving a detailed page for an item or an online store from the electronic device (110), and the like. For example, a detailed page for an item may include item data for the corresponding item. For example, a detailed page for an online store may include store data for the corresponding online store. Meanwhile, the user's action of accessing a detailed page for an item or an online store may be expressed as a browsing action for the item or the online store. The page access history may be expressed as a browsing history. Additionally, the user's action of accessing a detailed page for an item or an online store may be expressed as an action of receiving a detailed page for the item or the online store from the electronic device (110). For example, page access history may include the time a user accesses a detail page for an item or online store. The time a user accesses a detail page for an item or online store may be the time the user spends on that page before accessing another page (page dwell time). For example, page access history may include the number of times a user accesses a detail page for an item or online store.

[0072] For example, history data may include membership history. The membership history may be generated by a user's action of signing up for a membership or utilizing membership benefits. Here, the user's action of signing up for a membership may include at least one of an action of selecting a request interface for requesting membership, an action of receiving a notification of membership completion, etc. The user's action of utilizing membership benefits may include an action of applying membership benefits when ordering an item, etc. For example, the membership history may include the user's membership subscription status, membership benefits used by the user while signed up for membership, etc. Here, the membership subscription status may indicate one of a subscribed status indicating that the user is currently signed up for membership, and a not-signed status indicating that the user is not currently signed up for membership. The membership benefits may include a next-day guaranteed delivery benefit, a next-day early morning guaranteed delivery benefit, an additional membership discount benefit, a membership discount coupon issuance benefit, a free shipping benefit, etc.

[0073] For example, history data may include coupon history. Coupon history may be generated by a user's action of issuing or using a coupon. Coupons may include discount coupons that reduce the purchase price of an ordered item by the amount allocated to the coupon. Here, the user's action of receiving a coupon may include at least one of the following: the user fulfilling the issuance conditions set for the coupon, such as by ordering an item or signing up for a membership; or the user receiving a coupon. The user's action of using a coupon may include the action of using a coupon when ordering an item. For example, the coupon history may include coupons issued to the user, coupons used by the user, etc.

[0074] For example, historical data may include a history of reward-linked activities. Here, a reward-linked activity may represent a user action required by a reward condition to provide a reward to the user. A reward-linked activity may include a user action that satisfies the reward condition, and if the reward condition is satisfied based on the user action included in the reward-linked activity, the reward set in the reward condition may be provided to the user. For example, an identifier for a reward-linked activity may be associated with an identifier for a user action, and the identifier for the reward-linked activity may be associated with an identifier for a reward condition. In this way, a reward-linked activity, a user action, and a reward condition may be interconnected.

[0075] For example, a reward-linked activity can be categorized into one or more types. For example, a first type of reward-linked activity may include an action in which a user orders an item. For example, a second type of reward-linked activity may include an action in which a user writes a review about an item or an online store. For example, a third type of reward-linked activity may include an action in which a user browses an item or an online store. For example, a fourth type of reward-linked activity may include an action in which a user selects a check-in interface. Here, the check-in interface may be a confirmation interface that confirms completion of access to the activity page for the reward-linked activity. The first to fourth types of reward-linked activities described above are provided as examples to illustrate embodiments of the present disclosure, and the present disclosure is not limited thereto. The present disclosure may also be applied to reward-linked activities that combine some of the actions of ordering an item, writing a review, and browsing, or other actions.

[0076] For example, a reward condition associated with a Type 1 reward-linked activity may indicate that a reward of M won will be provided upon completing N orders of items from the target online store. If a user applies to participate in the Type 1 reward-linked activity and the reward condition is met by completing N orders of items from the target online store, a monetary benefit equivalent to M won, as defined by the reward condition, may be provided to the user.

[0077] For example, a reward condition associated with a second type of reward-linked activity may indicate that Q won will be rewarded upon completing P reviews for a target item or target online store. If a user applies to participate in the second type of reward-linked activity and completes P reviews for the target item or target online store, and the reward condition is met, a monetary benefit equivalent to Q won, as set forth in the reward condition met, may be provided to the user.

[0078] For example, a reward condition associated with a third type of reward-linked activity may indicate that a reward of T won will be provided if the user accesses the detailed page of a target item or target online store for R hours. If the reward condition is met by the user applying to participate in the third type of reward-linked activity and accessing the detailed page of the target item or target online store for R hours, a monetary benefit equivalent to T won, which is the reward set for the satisfied reward condition, may be provided to the user.

[0079] For example, the reward condition associated with a Type 4 reward-linked activity may indicate that selecting the check-in interface once during a day (24 hours) will provide a reward of V won. The Type 4 reward-linked activity may be preset as a reward-linked activity that the user has applied for participation in, without the user having to separately apply for participation. If the reward condition is met by the user selecting the check-in interface, a monetary benefit equivalent to V won, which is the reward set for the satisfied reward condition, may be provided to the user. Meanwhile, if the reward set for the reward condition associated with the Type 4 reward-linked activity is provided to the user, the reward condition will not be met even if the user selects the check-in interface again on the same day.

[0080] For example, a history of a reward-linked activity can be generated by a user applying to participate in a reward-linked activity or an action of participating in a reward-linked activity and receiving a reward. Here, the action of the user applying to participate in a reward-linked activity may include an action such as selecting an application interface for applying to participate in a reward-linked activity. The action of the user participating in a reward-linked activity and receiving a reward may include at least one of an action of the user performing an action included in the reward-linked activity, an action of receiving a reward set in a reward condition associated with the reward-linked activity, etc. For example, a history of a reward-linked activity may include a history of a user applying to participate in a reward-linked activity, a history of satisfying a reward condition associated with a reward-linked activity in which the user applied to participate, a history of a user receiving a reward set in a reward condition associated with the reward-linked activity, etc. For example, a history of a user applying to participate in a reward-linked activity may include an identifier, name, participation application time, participation availability period, associated reward conditions, etc. of the corresponding reward-linked activity. For example, a history of satisfying a reward condition associated with a reward-linked activity that a user has applied to participate in may include the time and number of times the reward condition was satisfied, depending on the user's action included in the reward-linked activity. Additionally, a history of satisfying a reward condition associated with a reward-linked activity that a user has applied to participate in may include the reward stage of the reward condition satisfied, depending on the user's action included in the reward-linked activity. For example, a history of a user receiving a reward set in a reward condition associated with a reward-linked activity may include a monetary benefit received by the user because the reward condition associated with the reward-linked activity that the user has applied to participate in was satisfied.

[0081] For example, the electronic device (110) may generate display data (e.g., data about a page) that enables a page for an e-commerce service to be displayed on the user terminal (120), and transmit the display data to the user terminal (120). Here, the display data is data that enables the page for the e-commerce service to be displayed on the display of the user terminal (120), and may be implemented as an image or text, for example. Based on the reception of such display data, the user terminal (120) may display various pages for the e-commerce service on the display. Accordingly, the operation of the electronic device (110) providing a page to the user terminal (120) may be expressed as the operation of the electronic device (110) providing a page to the user terminal (120). That is, the operation of the electronic device (110) transmitting data about a page or display data that enables the page to be displayed to the user terminal (120) may be expressed as the operation of the electronic device (110) providing the corresponding page to the user terminal (120).

[0082] For example, the electronic device (110) may transmit an instruction or command to the user terminal (120) to display target data on a page for an e-commerce service. Here, the instruction or command is data that enables the display of the target data on the display of the user terminal (120), and may be implemented as an image or text, for example. Based on receiving such an instruction or command, the user terminal (120) may additionally display the target data within the page displayed on the display. Alternatively, the user terminal (120) may modify data for a portion of the page displayed on the display into target data to display specific data on the display. Therefore, the operation of the electronic device (110) providing target data to the user terminal (120) may be expressed as the operation of the electronic device (110) providing target data to the user of the user terminal (120). That is, the operation of the electronic device (110) transmitting target data or an instruction or command to cause the target data to be displayed to the user terminal (120) can be expressed as an operation of the electronic device (110) providing the target data to the user of the user terminal (120).

[0083] According to one embodiment, the electronic device (110) may transmit various responses corresponding to various requests received from the user terminal (120) for the e-commerce service to the user terminal (120). For example, the user terminal (120) may receive a user's selection input for an interface (e.g., a widget or a button) displayed on a page of the e-commerce service and transmit the user's selection input to the electronic device (110). Here, the user terminal (120) may receive a response corresponding to the user's selection input from the electronic device (110) and perform an operation defined in the received response. That is, the user terminal (120) may receive data corresponding to the user's selection from the electronic device (110) and perform an operation of displaying the received data on a display.

[0084] In addition to the examples described above, the electronic device (110) can perform operations based on known technologies that devices providing e-commerce services can perform. Therefore, applying the technical concepts of the present disclosure by referring to operations based on known technologies is not excluded from the scope of the present disclosure.

[0085] According to one embodiment, the user terminal (120) may be a terminal of a user (consumer) using an e-commerce service. The user terminal (120) may display various pages regarding the e-commerce service provided by the electronic device (110) on the display of the user terminal (120). These pages may have interfaces defined as functions related to the e-commerce service applied thereto. The application of these interfaces may be managed by the electronic device (110). In addition, the user terminal (120) may obtain a user's input for a page, and process or transmit the obtained user's input to the electronic device (110). For example, the user terminal (120) may receive a user's selection input for an interface included in a page, and transmit the selection input or data indicating that the selection input has been received to the electronic device (110). The user terminal (120) may receive a response corresponding to the user's selection input from the electronic device (110) and perform an operation defined in the received response. For example, the user terminal (120) may receive target data corresponding to the user's selection input from the electronic device (110) and display it on the display. Here, if the user's selection input is a selection of a request interface requesting a target page, the target data corresponding to the user's selection input may be data for the target page or display data that causes the target page to be displayed. Thus, the target data or target page corresponding to the user's selection input may be provided to the user. In this way, a web browser or application may be installed on the user terminal (120) so that the user can utilize the e-commerce service through the user terminal (120). The user may execute an application that provides the e-commerce service on the user terminal (120) and utilize the e-commerce service on various pages provided by the electronic device (110) through the application.

[0086] According to one embodiment, the user terminal (120) may be any one of devices such as a desktop computer, a laptop computer, a tablet computer, a wearable device, or a smartphone, but is not limited thereto. The user terminal (120) may include an input / output interface capable of receiving information from a user or outputting information to a user, and may be any device capable of communicating with the electronic device (110) or other devices via a network.

[0087] According to one embodiment, the user terminal (120) may provide data received from the electronic device (110) to the user, and may receive input from the user and transmit the received input to the electronic device (110). For example, the user terminal (120) may obtain an input requesting a target page from the user, and generate a command instructing provision of the target page in response to the obtained input. The user terminal (120) may transmit the command instructing provision of the target page to the electronic device (110). The input obtained from the user may include various forms of input, such as a click using a mouse, a touch using a touch pad or a touch screen, voice recognition, or other electronic input. The user terminal (120) may receive various pages from the electronic device (110) and display the received various pages on the display.

[0088] In one embodiment, the network may serve to connect an electronic device (110) and a user terminal (120), or other external device.

[0089] For example, the network may provide a connection path so that a user terminal (120) can be connected to an electronic device (110) and transmit and receive packet data with the electronic device (110). For example, the network may be implemented as any type of wired or wireless network, such as a local area network (LAN), a wide area network (WAN), a mobile radio communication network, or Wibro (Wireless Broadband Internet).

[0090] According to one embodiment, the electronic device (110) and the user terminal (120) may operate as a single device. The user terminal (120) may be included in the electronic device (110) as all or part of the electronic device (110). For example, various types of information exchanged between the electronic device (110) and the user terminal (120) via a network may be various types of information exchanged between each component within a single device.

[0091] FIG. 2 is a diagram illustrating a computing device (200) according to one embodiment of the present disclosure. An electronic device (110) or a user terminal (120) may each be implemented as one or more computing devices (200).

[0092] According to one embodiment, the computing device (200) may include one or more processors (210), one or more memories (220), or a communication interface (230). Meanwhile, some components may be deleted from the computing device (200), or other components (e.g., a display or input device, etc.) may be added to the computing device (200). Additionally or alternatively, some components may be implemented in an integrated manner, or implemented as a single or multiple entities.

[0093] In one embodiment, one or more processors (210) may be referred to as a processor (210). The term processor (210) may mean a collection of one or more processors, unless the context clearly indicates otherwise.

[0094] In one embodiment, one or more memories (220) may be referred to as a memory (220). The term memory (220) may mean a collection of one or more memories, unless the context clearly indicates otherwise.

[0095] In one embodiment, the term communication interface (230) may mean a set of one or more communication circuits, unless the context clearly indicates otherwise.

[0096] Below, each component illustrated in Fig. 2 will be described in more detail.

[0097] According to one embodiment, the processor (210) can perform calculations or information processing for control or communication of each component of the computing device (200).

[0098] For example, the processor (210) may control at least one component of a computing device (200) connected to the processor (210) by executing software (or a computer program) received from another component.

[0099] For example, the processor (210) may load an instruction, command, code, or code segment) or information into the memory (220), process the instruction or data stored in the memory (220), and store the result data according to the processing in the memory (220).

[0100] For example, the processor (210) may be operatively connected to components of the computing device (200) to perform various operations, such as calculations, processing, generation, or processing, related to the present disclosure.

[0101] According to one embodiment, the memory (220) can store various data. The data stored in the memory (220) is data acquired, processed, or used by at least one component of the computing device (200), and may include software. The software may include one or more instructions that, when loaded into the memory (220), cause the processor (210) to perform operations according to various embodiments of the present disclosure. That is, the processor (210) can perform operations according to various embodiments of the present disclosure by executing one or more of the instructions described above.

[0102] For example, the memory (220) can store item data, store data, user data, etc. For example, the memory (220) can include volatile or non-volatile memory.

[0103] For example, the program is software stored in the memory (220), and may include an operating system for controlling the resources of the computing device (200), an application, or middleware that provides various functions to the application so that the application can utilize the resources of the computing device (200).

[0104] According to one embodiment, the communication interface (230) can establish a wired or wireless communication channel with another device and transmit and receive various information with the other device.

[0105] For example, the communication interface (230) may include at least one port for connecting to another device via a wired cable in order to communicate with the other device via a wired connection. In this case, the communication interface (230) may communicate with another device connected via a wired connection through at least one port.

[0106] For example, the communication interface (230) may be configured to connect to a cellular network (e.g., 3G, LTE, 5G, Wibro, or Wimax) including a cellular communication module.

[0107] For example, the communication interface (230) may include a short-range communication module to transmit and receive information with other devices using short-range communication (e.g., Wi-Fi, BLE (Bluetooth, Bluetooth Low Energy), UWB).

[0108] For example, the communication interface (230) may include a contactless communication module for contactless communication. Here, the contactless communication may include at least one contactless proximity communication technology, such as Near Field Communication (NFC) communication, Radio Frequency Identification (RFID) communication, or Magnetic Secure Transmission (MST) communication. In addition to the various examples described above, the computing device (200) may be implemented in various known ways for communicating with other devices, and the scope of the present disclosure is not limited by the examples described above.

[0109] According to one embodiment, the computing device (200) may include a display. The display may display various screens (e.g., one or more pages) based on the control of the processor (210).

[0110] For example, a web browser or a dedicated application may be installed on a computing device (200) to display a screen with various interfaces applied thereto. Furthermore, the display, as a configuration capable of interacting with a user, may receive user input from the user. Such a display may be implemented in the form of a touch sensor panel (TSP) capable of recognizing contact or proximity of various external objects (e.g., a user's finger or stylus).

[0111] In one embodiment, the computing device (200) may include an input device (e.g., a mouse or a keyboard). The input device may receive information to be used in components of the computing device (200) from an external source (e.g., a user) of the computing device (200).

[0112] The processor (210), memory (220), and communication interface (230) illustrated in FIG. 2 are connected to each other through a bus, GPIO (General Purpose Input / Output), SPI (Serial Peripheral Interface), or MIPI (Mobile Industry Processor Interface), and can send or receive information or signals.

[0113] Below, methods according to various embodiments of the present disclosure are described in detail. While operations are depicted in a specific order in the drawings below, it should be noted that the operations do not necessarily have to be performed in the specific order depicted or in a sequential order, or that all depicted operations must be performed to achieve the desired results.

[0114] In addition, the operations of the method to be described with reference to the drawings below may be performed by the electronic device (110). In other words, the operations of the method may be implemented by one or more instructions executed by the processor (210) of one or more computing devices (200) capable of implementing the electronic device (110). All operations included in this method may be executed by a single physical computing device, but for example, the first operation of the method may be performed by the first computing device, and the second operation of the method may be performed by the second computing device. In other words, the operations included in the method may be performed by being divided among a plurality of computing devices.

[0115] Hereinafter, the description will continue assuming that the operation of the above-described method is performed by the processor (210) of the electronic device (110) illustrated in FIG. 1 or one or more computing devices (200) capable of implementing the electronic device (110). In addition, for the convenience of explanation, the subject of the operation included in the method may be omitted, but unless otherwise indicated in the context, it may be interpreted that the operation is performed by the processor (210) of the electronic device (110) or one or more computing devices (200) capable of implementing the electronic device (110).

[0116] FIG. 3 is a diagram illustrating an activity page (300) according to one embodiment of the present disclosure.

[0117] Referring to FIG. 3, an activity page (300) for a reward-linked activity may be provided to a user. That is, the activity page (300) may be displayed on the display of a user terminal (120).

[0118] In one embodiment, the activity page (300) may include reward history data (310) indicating rewards earned by a user through participation in a reward-linked activity. The reward history data (310) may be displayed in a first area of ​​the activity page (300).

[0119] For example, the reward history data (310) may represent the total amount of monetary benefits a user has earned by participating in a reward-linked activity. For example, if the reward history data (310) represents B as the total amount of monetary benefits a user has earned by participating in a reward-linked activity, and the user satisfies a reward condition associated with the reward-linked activity and receives C as a monetary benefit as set by the reward condition, the reward history data (310) may be updated to represent B+C.

[0120] In one embodiment, the activity page (300) may include a check-in interface (320) for a fourth type of reward-linked activity. The check-in interface (320) may be displayed in a second area of ​​the activity page (300). Here, the check-in may indicate that the user has received the activity page (300) from the electronic device (110) and has completed access to the activity page (300). For example, the check-in interface (320) may be a confirmation interface that confirms the completion of access to the activity page (300).

[0121] For example, if a user selects a check-in interface (320) displayed on a display of a user terminal (120), the user terminal (120) may transmit the user's selection input for the check-in interface (320) to the electronic device (110). In response to receiving the user's selection input for the check-in interface (320), the electronic device (110) may determine that a reward condition associated with a fourth type of reward-linked activity has been met. Subsequently, the electronic device (110) may provide the user with a reward set in the reward condition associated with the fourth type of reward-linked activity.

[0122] For example, if a user selects a check-in interface (320) displayed on an activity page (300) and a reward condition is met, a monetary benefit equivalent to V won set in the reward condition may be provided to the user. For example, the electronic device (110) may deposit virtual currency equivalent to V won set in the reward condition into the user's virtual wallet. Here, the virtual currency may be a virtual currency that can be used in place of actual currency when ordering items in an e-commerce service. Alternatively, the electronic device (110) may issue a discount coupon equivalent to K won set in the reward condition to the user.

[0123] Additionally, if the user selects the check-in interface (320) displayed on the activity page (300) and the reward conditions are continuously met for a predetermined period of time, an additional monetary benefit of L won may be provided to the user in addition to the monetary benefit of V won set for the satisfied reward conditions. For example, the electronic device (110) may deposit virtual currency worth L won, as an additional monetary benefit, into the user's virtual wallet. Alternatively, the electronic device (110) may issue a discount coupon worth L won, as an additional monetary benefit, to the user.

[0124] According to one embodiment, the activity page (300) may include a first request interface (330) that requests a list of reward-linked activities (hereinafter, “first reward-linked activity list”) including reward-linked activities in which a user may apply to participate (hereinafter, “first reward-linked activity”). The first request interface (330) may be displayed in a third area of ​​the activity page (300).

[0125] For example, a user may request a first reward-linked activity list from the electronic device (110) based on the first request interface (330). For example, when the first request interface (330) displayed on the display of the user terminal (120) is selected, the user terminal (120) may transmit the user's selection input for the first request interface (330) to the electronic device (110). In response to receiving the user's selection input for the first request interface (330), the electronic device (110) may generate the first reward-linked activity list. Subsequently, the electronic device (110) may provide the user with an activity page (300) including the first reward-linked activity list. That is, the activity page (300) of FIG. 3 is a diagram illustrating a case where the first request interface (330) is selected.

[0126] According to one embodiment, the activity page (300) may include a second request interface (340) that requests a list of reward-linked activities (hereinafter, “second reward-linked activity list”) including reward-linked activities in which the user has applied to participate (hereinafter, “second reward-linked activity list”). The second request interface (340) may be displayed in a fourth area of ​​the activity page (300).

[0127] For example, a user may request a second reward-linked activity list from the electronic device (110) based on the second request interface (340). For example, if the user selects the second request interface (340) displayed on the display of the user terminal (120), the user terminal (120) may transmit the user's selection input for the second request interface (340) to the electronic device (110). In response to receiving the user's selection input for the second request interface (340), the electronic device (110) may generate a second reward-linked activity list. Subsequently, the electronic device (110) may provide the user with an activity page (300) including the second reward-linked activity list. The activity page (300) including the second reward-linked activity list may be described with reference to FIG. 4 .

[0128] According to one embodiment, the activity page (300) may include a reward-linked activity list (hereinafter, "third reward-linked activity list") (350) including reward-linked activities recommended to the user (hereinafter, "third reward-linked activities"). The third reward-linked activity list (350) may be displayed in the fifth area of ​​the activity page (300). For example, the reward-linked activities recommended to the user may be selected from among multiple reward-linked activities in which the user has not applied to participate. This may be referred to the description of FIG. 9 .

[0129] For example, the third reward-linked activity list (350) may include user actions (351) required by reward conditions associated with the third reward-linked activity.

[0130] For example, the third reward-linked activity list (350) may include a status (352) of the third reward-linked activity. Here, the status of the third reward-linked activity may be one of ongoing and finished.

[0131] For example, the third reward-linked activity list (350) may include the number of users (353) who have applied to participate in the third reward-linked activity.

[0132] For example, the third reward-linked activity list (350) may include a participation period (354) for the third reward-linked activity. For example, if the participation period (354) is before or after the participation period (354), the status of the third reward-linked activity may be displayed as participation impossible.

[0133] For example, the third reward-linked activity list (350) may include reward conditions (355) associated with the third reward-linked activity. For example, the reward conditions (355) associated with the third reward-linked activity may include multiple conditions divided by reward stage.

[0134] For example, the third reward-linked activity list (350) may include a first application interface (356) for applying to participate in the third reward-linked activity. For example, a user may apply to participate in the third reward-linked activity through the first application interface (356). For example, the user may transmit a user selection input for the first application interface (356) displayed on the display of the user terminal (120) to the electronic device (110). In response to receiving the user selection input for the first application interface (356), the electronic device (110) may convert the third reward-linked activity associated with the first application interface (356) into the second reward-linked activity in which the user applied to participate. That is, the third reward-linked activity associated with the first application interface (356) may be converted into the second reward-linked activity and included in the second reward-linked activity list. Additionally, the electronic device (110) may, in response to switching the third reward-linked activity associated with the first application interface (356) to the second reward-linked activity, provide the user with an activity page (300) including a list of second reward-linked activities.

[0135] In one embodiment, the activity page (300) may include a third request interface (360) that requests a first sub-reward-linked activity list that includes only the first type of reward-linked activity in the first reward-linked activity list. The third request interface (360) may be displayed in a sixth area of ​​the activity page (300).

[0136] For example, a user may request a first sub-reward-linked activity list from the electronic device (110) based on the third request interface (360). For example, when the user selects the third request interface (360) displayed on the display of the user terminal (120), the user terminal (120) may transmit the user's selection input for the third request interface (360) to the electronic device (110). In response to receiving the user's selection input for the third request interface (360), the electronic device (110) may select one or more first type of reward-linked activities from the first reward-linked activity list to generate a first sub-reward-linked activity list. Subsequently, the electronic device (110) may provide the user with an activity page (300) including the first sub-reward-linked activity list.

[0137] In one embodiment, the activity page (300) may include a fourth request interface (370) that requests a second sub-reward-linked activity list that includes only the second type of reward-linked activities from the first reward-linked activity list. The fourth request interface (370) may be displayed in a seventh area of ​​the activity page (300).

[0138] For example, a user may request a second sub-reward-linked activity list from the electronic device (110) based on the fourth request interface (370). For example, when the user selects the fourth request interface (370) displayed on the display of the user terminal (120), the user terminal (120) may transmit the user's selection input for the fourth request interface (370) to the electronic device (110). In response to receiving the user's selection input for the fourth request interface (370), the electronic device (110) may select one or more second types of reward-linked activities from the first reward-linked activity list to generate a second sub-reward-linked activity list. Subsequently, the electronic device (110) may provide the user with an activity page (300) including the second sub-reward-linked activity list.

[0139] In one embodiment, the activity page (300) may include a fifth request interface (380) that requests a third sub-reward-linked activity list that includes only the third type of reward-linked activity in the first reward-linked activity list. The fifth request interface (380) may be displayed in an eighth area of ​​the activity page (300).

[0140] For example, a user may request a third sub-reward-linked activity list from the electronic device (110) based on the fifth request interface (380). For example, if the user selects the fifth request interface (380) displayed on the display of the user terminal (120), the user terminal (120) may transmit the user's selection input for the fifth request interface (380) to the electronic device (110). In response to receiving the user's selection input for the fifth request interface (380), the electronic device (110) may select one or more third types of reward-linked activities from the first reward-linked activity list to generate a third sub-reward-linked activity list. Subsequently, the electronic device (110) may provide the user with an activity page (300) including the third sub-reward-linked activity list.

[0141] Alternatively, the third request interface (360), the fourth request interface (370), and the fifth request interface (380) may be interfaces for scrolling the activity page (300). For example, the activity page (300) may include a first sub-reward-linked activity list, a second sub-reward-linked activity list, and a third sub-reward-linked activity list. When the user selects the third request interface (360), the activity page (300) may be scrolled so that the first sub-reward-linked activity list is displayed on the display of the user terminal (120). For example, the electronic device (110) may transmit an instruction or command to the user terminal (120) to scroll the activity page (300) so that the first sub-reward-linked activity list is displayed on the display of the user terminal (120) in response to the user's selection input for the third request interface (360). When the user selects the fourth request interface (370), the activity page (300) may be scrolled so that the second sub-reward linked activity list is displayed on the display of the user terminal (120). For example, the electronic device (110) may transmit an instruction or command to the user terminal (120) to scroll the activity page (300) so that the second sub-reward linked activity list is displayed on the display of the user terminal (120) in response to the user's selection input for the fourth request interface (370). When the user selects the fifth request interface (380), the activity page (300) may be scrolled so that the third sub-reward linked activity list is displayed on the display of the user terminal (120). For example, in response to a user's selection input for the fifth request interface (380), the electronic device (110) may transmit an instruction or command to the user terminal (120) to scroll the activity page (300) so that a third sub-reward linked activity list is displayed on the display of the user terminal (120).

[0142] According to one embodiment, the activity page (300) may include a first reward-linked activity list (390).

[0143] For example, the first reward-linked activity list (390) may include user actions (391) required by reward conditions associated with the first reward-linked activity.

[0144] For example, the first reward-linked activity list (390) may include a status (392) of the first reward-linked activity. Here, the status (392) of the first reward-linked activity may be one of participation possible and participation impossible.

[0145] For example, the first reward-linked activity list (390) may include the number of users (393) who have applied to participate in the first reward-linked activity.

[0146] For example, the first reward-linked activity list (390) may include a participation period (394) for the first reward-linked activity. For example, if the participation period (394) is before or after the participation period (394), the user cannot participate in the first reward-linked activity, and the status of the first reward-linked activity may be displayed as participation impossible.

[0147] For example, the first reward-linked activity list (390) may include reward conditions (395) associated with the first reward-linked activity. For example, the reward conditions (395) associated with the first reward-linked activity may include multiple conditions divided by reward stage.

[0148] For example, the first reward-linked activity list (390) may include a second application interface (396) for applying for participation in the first reward-linked activity. For example, a user may apply for participation in a reward-linked activity through the second application interface (396). For example, when a user selects the second application interface (396) displayed on the display of the user terminal (120), the user terminal (120) may transmit the user's selection input for the second application interface (396) to the electronic device (110). In response to receiving the user's selection input for the second application interface (3), the electronic device (110) may convert the first reward-linked activity associated with the second application interface (396) into the second reward-linked activity in which the user applied for participation. That is, the first reward-linked activity associated with the second application interface (396) may be converted into the second reward-linked activity and included in the second reward-linked activity list. Additionally, the electronic device (110) may, in response to switching a first reward-linked activity associated with the second application interface (396) to a second reward-linked activity, provide the user with an activity page (300) including a list of second reward-linked activities.

[0149] In one embodiment, the first reward-linked activity list (390) may represent one or more first reward-linked activities. That is, one or more first reward-linked activities may be displayed within the first reward-linked activity list (390) of the activity page (300).

[0150] For example, among one or more first reward-linked activities in the first reward-linked activity list (390), an activity with a greater number of participating users may be displayed at the top of the first reward-linked activity list (390).

[0151] For example, among one or more first reward-linked activities in the first reward-linked activity list (390), the more participants are located in the same region as the user, the higher the activity may be displayed in the first reward-linked activity list (390). Here, the region may be divided based on a legal dong, which is a district with a specific name and area designated by law. That is, a participant located in the same region as the user may be part of multiple other users located in the same legal dong as the user. Additionally, the region may be further divided based on an administrative dong, which is a district subordinate to a district or city and is distinguished for administrative convenience. That is, a legal dong may include one or more administrative dongs. For example, a participant located in the same region as the user may be part of multiple other users located in the same administrative dong as the user.

[0152] For example, among one or more first reward-linked activities in the first reward-linked activity list (390), an activity with a greater number of times that a reward condition has been met by other users may be displayed at the top of the first reward-linked activity list (390).

[0153] For example, among one or more first reward-linked activities in the first reward-linked activity list (390), an activity with a shorter remaining time until the participation period may be displayed at the top of the first reward-linked activity list (390).

[0154] In one embodiment, when the third request interface (360) is selected, the first reward-linked activity list (390) may include a first sub-reward-linked activity list. That is, the first sub-reward-linked activity list may be displayed as part of the first reward-linked activity list.

[0155] For example, among one or more first type reward-linked activities in the first sub-reward-linked activity list, an activity with a greater number of participating users may be displayed at the top of the first sub-reward-linked activity list.

[0156] For example, among one or more first type reward-linked activities in the first sub-reward-linked activity list, an activity with a large number of participants located in the same region as the user may be displayed at the top of the first sub-reward-linked activity list.

[0157] For example, among one or more first type reward-linked activities in the first sub-reward-linked activity list, an activity with a greater number of times the reward condition is met may be displayed at the top of the first sub-reward-linked activity list.

[0158] For example, among one or more first type reward-linked activities in the first sub-reward-linked activity list, an activity with a shorter remaining time until the participation period may be displayed at the top of the first sub-reward-linked activity list.

[0159] In one embodiment, when the fourth request interface (370) is selected, the first reward-linked activity list (390) may include a second sub-reward-linked activity list. That is, the second sub-reward-linked activity list may be displayed as part of the first reward-linked activity list.

[0160] For example, among one or more second type reward-linked activities in the second sub-reward-linked activity list, an activity with a greater number of participating users may be displayed at the top of the second sub-reward-linked activity list.

[0161] For example, among one or more second type reward-linked activities in the second sub-reward-linked activity list, an activity with a large number of participants located in the same region as the user may be displayed at the top of the second sub-reward-linked activity list.

[0162] For example, among one or more second type reward-linked activities in the second sub-reward-linked activity list, an activity with a greater number of times the reward condition is met may be displayed at the top of the second sub-reward-linked activity list.

[0163] For example, among one or more second type reward-linked activities in the second sub-reward-linked activity list, an activity with a shorter remaining time until the participation period may be displayed at the top of the second sub-reward-linked activity list.

[0164] In one embodiment, when the fifth request interface (380) is selected, the first reward-linked activity list (390) may include a third sub-reward-linked activity list. That is, the third sub-reward-linked activity list may be displayed as part of the first reward-linked activity list.

[0165] For example, among one or more third type of reward-linked activities in the third sub-reward-linked activity list, an activity with a greater number of participating users may be displayed at the top of the third sub-reward-linked activity list.

[0166] For example, among one or more third type of reward-linked activities in the third sub-reward-linked activity list, activities with a large number of participants located in the same region as the user may be displayed at the top of the third sub-reward-linked activity list.

[0167] For example, among one or more third type reward-linked activities in the third sub-reward-linked activity list, the activity with the highest number of times the reward conditions are met may be displayed at the top of the third sub-reward-linked activity list.

[0168] For example, among one or more third-type reward-linked activities in the third-type sub-reward-linked activity list, the activity with the shortest remaining time until the participation period may be displayed at the top of the third-type sub-reward-linked activity list.

[0169] FIG. 4 is a diagram illustrating an activity page (300) according to one embodiment of the present disclosure. The activity page (300) of FIG. 4 is a diagram illustrating a case where the second request interface (340) is selected.

[0170] In one embodiment, when the second request interface (340) is selected, the activity page (300) may include a second reward-linked activity list (410).

[0171] For example, the second reward-linked activity list (410) may include user actions (411) required by reward conditions associated with the second reward-linked activity.

[0172] For example, the second reward-linked activity list (410) may include a status (412) of the second reward-linked activity. Here, the status (412) of the second reward-linked activity may be one of participation possible and participation impossible.

[0173] For example, the second reward-linked activity list (410) may include a user's participation history (413) for the second reward-linked activity. For example, the participation history (413) for the first type of reward-linked activity may include the number of completed orders at the target online store, the total order amount, etc. For example, the participation history (413) for the second type of reward-linked activity may include the number of reviews written for the target online store or the target item, etc. For example, the participation history (413) for the third type of reward-linked activity may include the time and number of times the user accessed the detailed page for the target online store or the target item, etc.

[0174] For example, the second reward-linked activity list (410) may include a participation period (414) for the second reward-linked activity. For example, if the participation period (414) is before or after the participation period (414), the user cannot participate in the second reward-linked activity, and the status of the second reward-linked activity may be displayed as participation impossible.

[0175] For example, the second reward-linked activity list (410) may indicate reward conditions (415) associated with the second reward-linked activity. For example, the reward conditions (415) associated with the second reward-linked activity may include multiple conditions divided by reward stage.

[0176] For example, the second reward-linked activity list (410) may include a status interface (416) indicating the status of the second reward-linked activity. For example, if multiple conditions associated with the second reward-linked activity are met and the user has received all of the rewards set for the multiple conditions, the status interface (416) may indicate that the user can no longer participate in the corresponding reward-linked activity. In other words, the status interface (416) may indicate that the corresponding reward-linked activity has been completed ("done"). Alternatively, if at least some of the multiple conditions that are reward conditions associated with the second reward-linked activity are not met, the status interface (416) may indicate that the user can participate in the corresponding second reward-linked activity. In this case, the status interface (416) may be an interface that requests a page that allows the user to take an action that can satisfy the reward conditions associated with the corresponding second reward-linked activity.

[0177] For example, if the second reward-linked activity is of the first type, the status interface (416) may be an interface that requests a detailed page for the target online store or a detailed page for the target item to satisfy a reward condition associated with the second reward-linked activity of the first type. The status interface (416) for the second reward-linked activity of the first type may include ordering an item as a user action to satisfy a reward condition associated with the second reward-linked activity of the first type. The user may request the electronic device (110) to display the detailed page for the target online store or the detailed page for the target item based on the status interface (416). Subsequently, the user may complete an item order on the detailed page for the target online store or the detailed page for the target item provided by the electronic device (110), thereby satisfying the reward condition associated with the second reward-linked activity of the first type.

[0178] For example, if the second reward-linked activity is of the second type, the status interface (416) may be an interface that requests a review page including one or more reviews about the target online store or the target item to satisfy the reward condition associated with the second reward-linked activity of the second type. The status interface (416) for the second reward-linked activity of the second type may include writing a review about the target online store or the target item as a user action to satisfy the reward condition associated with the second reward-linked activity of the second type. The user may request the electronic device (110) for a review page including one or more reviews about the target online store or the target item based on the status interface (416). Subsequently, the user may write a review about the target online store or the target item on the review page including one or more reviews about the target online store or the target item provided by the electronic device (110), thereby satisfying the reward condition associated with the second reward-linked activity of the second type.

[0179] For example, if the second reward-linked activity is of the third type, the status interface (416) may be an interface that requests a detailed page for the target online store or a detailed page for the target item to satisfy a reward condition associated with the second reward-linked activity of the third type. The status interface (416) for the third type of second reward-linked activity may include browsing the online store or the item as a user action to satisfy a reward condition associated with the second reward-linked activity of the third type. The user may request the electronic device (110) to display the detailed page for the target online store or the detailed page for the target item based on the status interface (416). Subsequently, the user may receive and access the detailed page for the target online store or the detailed page for the target item from the electronic device (110), thereby satisfying the reward condition associated with the second reward-linked activity of the third type.

[0180] In one embodiment, the second reward-linked activity list (410) may include one or more second reward-linked activities. That is, one or more second reward-linked activities may be displayed within the second reward-linked activity list (410) of the activity page (400).

[0181] For example, among one or more second reward-linked activities in the second reward-linked activity list (410), the activity that the user recently satisfied the reward condition for may be displayed at the top of the second reward-linked activity list (410).

[0182] For example, among one or more second reward-linked activities in the second reward-linked activity list (410), an activity that has a greater number of times the user has satisfied the reward conditions may be displayed at the top of the second reward-linked activity list (410).

[0183] For example, among one or more second reward-linked activities in the second reward-linked activity list (410), an activity with a greater monetary benefit, which is a reward set in the reward conditions, may be displayed at the top of the second reward-linked activity list (410).

[0184] For example, among one or more second reward-linked activities in the second reward-linked activity list (410), an activity with a shorter remaining time until the participation period may be displayed at the top of the second reward-linked activity list (410).

[0185] In one embodiment, when the third request interface (360) is selected, the second reward-linked activity list (410) may include a fourth sub-reward-linked activity list. That is, the fourth sub-reward-linked activity list may be displayed as part of the second reward-linked activity list. Here, the fourth sub-reward-linked activity list may only include the first type of second reward-linked activity within the second reward-linked activity list (410).

[0186] For example, among one or more first type second reward-linked activities in the fourth sub-reward-linked activity list, the activity that most recently satisfied the reward conditions by the user may be displayed at the top of the fourth sub-reward-linked activity list.

[0187] For example, among one or more first type second reward-linked activities in the fourth sub-reward-linked activity list, an activity that has a higher number of times the user has satisfied the reward conditions may be displayed at the top of the fourth sub-reward-linked activity list.

[0188] For example, among one or more first type second reward-linked activities in the fourth sub-reward-linked activity list, an activity with a greater monetary benefit as a reward set in the reward conditions may be displayed at the top of the fourth sub-reward-linked activity list.

[0189] For example, among one or more first type second reward-linked activities in the fourth sub-reward-linked activity list, the activity with the shortest remaining time until the participation period may be displayed at the top of the fourth sub-reward-linked activity list.

[0190] In one embodiment, when the fourth request interface (370) is selected, the second reward-linked activity list (410) may include a fifth sub-reward-linked activity list. That is, the fifth sub-reward-linked activity list may be displayed as part of the second reward-linked activity list. Here, the fifth sub-reward-linked activity list may only include the second type of second reward-linked activity within the second reward-linked activity list (410).

[0191] For example, among one or more second type of second reward-linked activities in the fifth sub-reward-linked activity list, the activity that most recently met the reward conditions by the user may be displayed at the top of the fifth sub-reward-linked activity list.

[0192] For example, among one or more second type of second reward-linked activities in the fifth sub-reward-linked activity list, an activity that has a higher number of times the user has satisfied the reward conditions may be displayed at the top of the fifth sub-reward-linked activity list.

[0193] For example, among one or more second type second reward-linked activities in the fifth sub-reward-linked activity list, an activity with a greater monetary benefit as a reward set in the reward conditions may be displayed at the top of the fifth sub-reward-linked activity list.

[0194] For example, among one or more second type second reward-linked activities in the fifth sub-reward-linked activity list, the activity with the shortest remaining time until the participation period may be displayed at the top of the fifth sub-reward-linked activity list.

[0195] In one embodiment, when the fifth request interface (380) is selected, the second reward-linked activity list (410) may include a sixth sub-reward-linked activity list. That is, the sixth sub-reward-linked activity list may be displayed as part of the second reward-linked activity list. Here, the sixth sub-reward-linked activity list may only include the third type of second reward-linked activity within the second reward-linked activity list (410).

[0196] For example, among one or more third type second reward-linked activities in the sixth sub-reward-linked activity list, the activity that most recently met the reward conditions by the user may be displayed at the top of the sixth sub-reward-linked activity list.

[0197] For example, among one or more third type second reward-linked activities in the sixth sub-reward-linked activity list, the activity with the highest number of times the user has satisfied the reward conditions may be displayed at the top of the sixth sub-reward-linked activity list.

[0198] For example, among one or more third type second reward-linked activities in the sixth sub-reward-linked activity list, an activity with a greater monetary benefit as a reward set in the reward conditions may be displayed at the top of the sixth sub-reward-linked activity list.

[0199] For example, among one or more third type second reward-linked activities in the list of sixth sub-reward-linked activities, the activity with the shortest remaining time until the participation period may be displayed at the top of the list of sixth sub-reward-linked activities.

[0200] FIG. 5 is a diagram illustrating a gateway page (500) of an e-commerce service according to one embodiment of the present disclosure.

[0201] According to one embodiment, the gateway page (500) may be the first page provided by the electronic device (110) when the user executes an application providing an e-commerce service on the user terminal (120). That is, when the user executes the application providing an e-commerce service on the user terminal (120), the gateway page (500) may be displayed on the display of the user terminal (120). For example, the gateway page (500) may display one or more items registered for the e-commerce service, one or more online stores, etc.

[0202] According to one embodiment, the gateway page (500) may include one or more request interfaces (510, 520, 530) for requesting an activity page (300) or a detailed page for an online store. A user may select one of the sixth request interface (510) and the eighth request interface (530) within the gateway page (500) to request the activity page (300) from the electronic device (110). Alternatively, the user may select the seventh request interface (520) within the gateway page (500) to request the detailed page for an online store from the electronic device (110).

[0203] According to one embodiment, the sixth request interface (510) may include images, text, etc. for reward-linked activities.

[0204] For example, the sixth request interface (510) may be an interface for requesting an activity page (300) including a first reward-linked activity list (390). For example, a user may request an activity page (300) including a first reward-linked activity list (390) from an electronic device (110) based on the sixth request interface (510). The activity page (300) provided to the user through the sixth request interface (510) may include the first reward-linked activity list (390), but may not include the third reward-linked activity list (350). The sixth request interface (510) may be represented as a first entry point to the activity page (300).

[0205] In one embodiment, the seventh request interface (520) may include store data for an online store registered with an e-commerce service. For example, the seventh request interface (520) may include an image of the online store, the store name, a list of orderable items, order benefits, ratings, reviews, and the like.

[0206] For example, the seventh request interface (520) may be an interface for requesting a detailed page for an online store. For example, a user may request a detailed page for an online store from the electronic device (110) based on the seventh request interface (520). For example, if the user selects the seventh request interface (520), the user terminal (120) may transmit the user's selection input for the seventh request interface (520) to the electronic device (110). In response to receiving the user's selection input for the seventh request interface (520), the electronic device (110) may provide the user with a detailed page for the online store corresponding to the seventh request interface (520).

[0207] According to one embodiment, the eighth request interface (530) may include images, text, etc. for reward-linked activities.

[0208] For example, the eighth request interface (530) may be displayed in an adjacent area of ​​the seventh request interface (520) within the gateway page (500). For example, a display area may be allocated for an online store within the gateway page (500), and the seventh request interface (520) and the eighth request interface (530) for the online store may be displayed within the display area.

[0209] For example, the eighth request interface (530) may be an interface for requesting an activity page (300) including a first reward-linked activity list (390) and a third reward-linked activity list (350). For example, a user may request an activity page (300) including a first reward-linked activity list (390) and a third reward-linked activity list (350) from an electronic device (110) based on the eighth request interface (530). The activity page (300) provided to the user through the eighth request interface (530) may include a first reward-linked activity list (390) and a third reward-linked activity list (350). Here, the third reward-linked activity list (350) may include a third reward-linked activity related to an online store. That is, the third reward-linked activity list (350) may include third reward-linked activities related to the online store corresponding to the seventh request interface (520) and the eighth request interface (530). For example, if the third reward-linked activity is of the first type, the first type of third reward-linked activity may include completing an order at the online store as a user action required by the reward condition. For example, if the third reward-linked activity is of the second type, the second type of third reward-linked activity may include writing a review of the online store or a review of an item ordered from the online store as a user action required by the reward condition. For example, if the third reward-linked activity is of the third type, the third type of third reward-linked activity may include accessing a detailed page for the online store or a detailed page for an item that can be ordered from the online store as a user action required by the reward condition. The eighth request interface (530) may be represented as a second entry point to the activity page (300).

[0210] FIG. 6 is a diagram illustrating a process in which a reward is provided to a user when a reward condition associated with a reward-linked activity according to one embodiment of the present disclosure is met.

[0211] In one embodiment, the reward history data (310) may represent the monetary benefits (610) earned by the user through participation in a reward-linked activity up to the point at which the activity page (600) is provided to the user. For example, the monetary benefits (610) may represent the total amount of virtual currency accumulated in the user's virtual wallet.

[0212] In one embodiment, the electronic device (110) may detect a user action included in a reward-linked activity in which the user has applied to participate. For example, the electronic device (110) may determine whether a reward condition associated with the reward-linked activity has been met based on the detected user action. For example, in response to determining that a reward condition has been met, the electronic device (110) may provide the user with a reward set according to the corresponding reward condition. For example, the electronic device (110) may deposit virtual currency, usable when ordering an item, into the user's virtual wallet as a reward set according to the corresponding reward condition.

[0213] In one embodiment, in response to the virtual currency being credited to the user's virtual wallet as a reward for participating in a reward-linked activity, the electronic device (110) may modify the reward history data (310) to indicate an amount (620) that represents the newly credited virtual currency plus the monetary benefit (610). Subsequently, the electronic device (110) may provide the user with an activity page (300) that includes the modified reward history data (310).

[0214] FIG. 7 is a diagram illustrating a method (700) for processing data for a reward-linked activity according to one embodiment of the present disclosure. The method (700) may be performed by an electronic device (110).

[0215] In S710, the electronic device (110) can receive a request for access to an activity page (300) (hereinafter, “first page”) for a reward-linked activity from a user.

[0216] According to one embodiment, the electronic device (110) may receive a user's selection input for a sixth request interface (510) included in a gateway page (500) of an e-commerce service (hereinafter, "second page"). For example, the user's selection input for the sixth request interface (510) may include a request to access a first page (300) including a first reward-linked activity list (390).

[0217] According to one embodiment, the electronic device (110) may receive a user selection input for an eighth request interface (530) included in a second page (500). For example, the user selection input for the eighth request interface (530) may include a connection request for a first page (300) including a first reward-linked activity list (390) and a third reward-linked activity list (350).

[0218] In S720, the electronic device (110) can obtain historical data on the user's reward-linked activities.

[0219] According to one embodiment, in S720, the electronic device (110) may determine one or more reward-linked activities in which a user may apply to participate from among a plurality of reward-linked activities registered in an e-commerce service.

[0220] For example, the electronic device (110) may obtain data on multiple reward-linked activities registered with an e-commerce service. For example, the data on multiple reward-linked activities registered with the e-commerce service may represent target users for each reward-linked activity. Here, the target users for the reward-linked activity may be users who can apply to participate in the corresponding reward-linked activity. For example, the data on the reward-linked activity may represent users who have used the e-commerce service a predetermined number of times or more as target users for the corresponding reward-linked activity. Here, the number of times the e-commerce service has been used may be the number of times items have been ordered from an online store registered with the e-commerce service. In this case, users who have used the e-commerce service a predetermined number of times or more may apply to participate in the reward-linked activity represented as target users. For example, the data on the reward-linked activity may represent users located in a target area as target users for the corresponding reward-linked activity. In this case, users located in the target area may apply to participate in the reward-linked activity represented as target users. For example, data about a reward-linked activity may identify users who have signed up for a membership as the target users for that reward-linked activity. In this case, users who have signed up for a membership can apply to participate in the reward-linked activity identified as the target user.

[0221] For example, the electronic device (110) may determine data on one or more reward-linked activities in which the user may apply to participate based on whether the user who requested access to the first page (300) corresponds to a target user for each of a plurality of reward-linked activities registered in the e-commerce service.

[0222] In one embodiment, the history data for a user's reward-linked activities may indicate at least one of one or more reward-linked activities in which the user may apply to participate: a first reward-linked activity in which the user has not yet applied to participate, or a second reward-linked activity in which the user has applied to participate.

[0223] In S730, the electronic device (110) can generate a reward-linked activity list including at least one of the first reward-linked activity or the second reward-linked activity based on history data of the user's reward-linked activity.

[0224] According to one embodiment, at S730, the electronic device (110) may generate a first reward-linked activity list (390) including one or more first reward-linked activities. For example, if a user requests a first reward-linked activity list (390), at S730, the electronic device (110) may generate a first reward-linked activity list (390).

[0225] According to one embodiment, at S730, the electronic device (110) may generate a second reward-linked activity list (410) including one or more second reward-linked activities. For example, if a user requests a second reward-linked activity list (410), at S730, the electronic device (110) may generate a second reward-linked activity list (410).

[0226] According to one embodiment, in S730, the electronic device (110) may generate a third reward-linked activity list (350) including one or more third reward-linked activities (hereinafter, “third reward-linked activities”) recommended to the user.

[0227] For example, in generating a third reward-linked activity list (350), the electronic device (110) may allow the user to select a third reward-linked activity from one or more first reward-linked activities in the first reward-linked activity list (390). Subsequently, the electronic device (110) may exclude the third reward-linked activity from the first reward-linked activity list (390) and include it in the third reward-linked activity list (350). A method for selecting a third reward-linked activity recommended to the user may refer to the description of FIG. 9.

[0228] In S740, the electronic device (110) can provide a first page (300) including a list of reward-linked activities to the user.

[0229] According to one embodiment, if the electronic device (110) generates a first reward-linked activity list (390) at S730, the electronic device (110) may provide the user with a first page (300) including the first reward-linked activity list (390) at S740. Additionally, if the electronic device (110) generates a third reward-linked activity list (350) at S730, the electronic device (110) may provide the user with a first page (300) including the first reward-linked activity list (390) and the third reward-linked activity list (350).

[0230] According to one embodiment, when the electronic device (110) generates a second reward-linked activity list (410) in S730, the electronic device (110) may provide the user with a first page (300) including the second reward-linked activity list (410) in S740.

[0231] FIG. 8 is a diagram illustrating a method (800) for providing an activity page (300) according to one embodiment of the present disclosure. The method (800) may be a sub-step of steps S730 and S740 of the method (700).

[0232] As a detailed step of S730, in S810, the electronic device (110) can determine the user's entry point to the first page (300).

[0233] In S810, in response to receiving a user's selection input for the sixth request interface (510) included in the second page (500), the electronic device (110) can determine the user's entry point for the first page (300) as the first entry point.

[0234] In S810, in response to receiving a user's selection input for the eighth request interface (530) included in the second page (500), the electronic device (110) can determine the user's entry point for the first page (300) as the second entry point.

[0235] As a detailed step of S730, in response to determining the user's entry point for the first page (300) as the first entry point in S820, the electronic device (110) may generate a first reward-linked activity list (390). For example, in S820, the electronic device (110) may generate the first reward-linked activity list (390) and not generate the third reward-linked activity list (350).

[0236] As a detailed step of S740, in S825, the electronic device (110) may provide the user with a first page (300) including a first reward-linked activity list (390).

[0237] As a detailed step of S730, in response to determining the user's entry point for the first page (300) as the second entry point in S830, the electronic device (110) can generate a first reward-linked activity list (390) and a third reward-linked activity list (350).

[0238] As a detailed step of S740, in S835, the electronic device (110) can provide the user with a first page (300) including a first reward-linked activity list (390) and a third reward-linked activity list (350).

[0239] FIG. 9 is a diagram illustrating a method (900) for determining recommended reward-linked activities for a user according to one embodiment of the present disclosure. The method (900) may be a detailed step of generating a third reward-linked activity list (350) in step S820 of the method (800).

[0240] In S910, the electronic device (110) can determine a third reward-linked activity from among one or more reward-linked activities in which the user has not applied to participate.

[0241] According to one embodiment, in S910, the electronic device (110) may select a third reward-linked activity from among one or more first reward-linked activities in the first reward-linked activity list (390). Subsequently, the electronic device (110) may exclude the third reward-linked activity from the first reward-linked activity list (390) and include it in the third reward-linked activity list (350). Accordingly, the third reward-linked activity list (350) may include the selected third reward-linked activity.

[0242] According to one embodiment, in selecting a third reward-linked activity from among one or more first reward-linked activities in the first reward-linked activity list (390), the electronic device (110) may select an online store corresponding to the request interface (520) selected by the user on the second page (500) from among one or more online stores registered in the e-commerce service as the target online store. Subsequently, the electronic device (110) may select a reward-linked activity associated with a reward condition requiring a user action related to the target online store from among the one or more first reward-linked activities as the third reward-linked activity. For example, the electronic device (110) may select a first type of reward-linked activity associated with a reward condition requiring an item order from the target online store from among the one or more first reward-linked activities as the third reward-linked activity. For example, the electronic device (110) may select a second type of reward-linked activity associated with a reward condition requiring a review for the target online store from among the one or more first reward-linked activities as the third reward-linked activity. For example, the electronic device (110) may select a third type of reward-linked activity associated with a reward condition requiring browsing of a target online store among one or more first reward-linked activities as the third reward-linked activity.

[0243] According to one embodiment, when selecting a third reward-linked activity from among one or more first reward-linked activities in the first reward-linked activity list (390), the electronic device (110) may select the third reward-linked activity from among one or more first reward-linked activities based on item data for one or more items registered in an e-commerce service. Here, the one or more items registered in the e-commerce service may be items that can be ordered from one or more online stores registered in the e-commerce service.

[0244] For example, the electronic device (110) may select at least some of one or more items as target items based on item data. Subsequently, the electronic device (110) may select a reward-linked activity associated with a reward condition requiring a user action related to the target item as a third reward-linked activity from among one or more first reward-linked activities. For example, the electronic device (110) may select a first type of reward-linked activity associated with a reward condition requiring an order of the target item as a third reward-linked activity from among one or more first reward-linked activities. For example, the electronic device (110) may select a second type of reward-linked activity associated with a reward condition requiring a review of the target item as a third reward-linked activity from among one or more first reward-linked activities. For example, the electronic device (110) may select a third type of reward-linked activity associated with a reward condition requiring browsing of the target item as a third reward-linked activity from among one or more first reward-linked activities.

[0245] For example, in selecting at least some of one or more items as target items based on item data, the electronic device (110) may select an item of a predetermined brand from among one or more items as the target item.

[0246] For example, in selecting at least some of one or more items as target items based on item data, the electronic device (110) may select an item with a price lower than a predetermined amount from among one or more items as the target item.

[0247] For example, in selecting at least some of one or more items as target items based on item data, the electronic device (110) may select an item whose delivery time is shorter than a predetermined time from among one or more items as a target item.

[0248] For example, in selecting at least some of one or more items as target items based on item data, the electronic device (110) may select an item having a rating higher than a predetermined score among one or more items as the target item.

[0249] For example, in selecting at least some of one or more items as target items based on item data, the electronic device (110) may select an item having a number of reviews greater than a predetermined number from among one or more items as target items.

[0250] For example, when selecting at least some of one or more items as target items based on item data, the electronic device (110) may select an item to which a predetermined membership benefit is applicable among the one or more items as target items. Alternatively, when selecting at least some of one or more items as target items based on item data, the electronic device (110) may select an item to which a predetermined membership benefit is applicable among the one or more items as target items if the user has subscribed to a membership. Here, the predetermined membership benefit may include providing an additional membership discount, issuing a membership discount coupon, etc.

[0251] For example, in selecting at least some of one or more items as target items based on item data, the electronic device (110) may select an item sold by a predetermined seller among one or more items as the target item.

[0252] For example, in selecting at least some of one or more items as target items based on item data, the electronic device (110) may select an item that can be ordered from a predetermined online store among one or more items as the target item.

[0253] For example, in selecting at least some of one or more items as target items based on item data, the electronic device (110) may select an item whose sales volume is greater than or equal to a predetermined number from among one or more items as target items.

[0254] For example, in selecting at least some of one or more items as target items based on item data, the electronic device (110) may select an item whose sales rank is higher than a predetermined rank among one or more items as the target item.

[0255] According to one embodiment, in selecting a third reward-linked activity from among one or more first reward-linked activities in a first reward-linked activity list, the electronic device (110) may select the third reward-linked activity from among one or more first reward-linked activities based on store data for one or more online stores registered in an e-commerce service.

[0256] For example, the electronic device (110) may select at least some of one or more online stores as the target online store based on store data. Subsequently, the electronic device (110) may select, as a third reward-linked activity, a reward-linked activity associated with a reward condition requiring a user action related to the target online store from among the one or more first reward-linked activities. For example, the electronic device (110) may select, as a third reward-linked activity, a first type of reward-linked activity associated with a reward condition requiring an item order from the target online store from among the one or more first reward-linked activities. For example, the electronic device (110) may select, as a third reward-linked activity, a second type of reward-linked activity associated with a reward condition requiring a user to write a review for the target online store from among the one or more first reward-linked activities. For example, the electronic device (110) may select, as a third reward-linked activity, a third type of reward-linked activity associated with a reward condition requiring browsing the target online store from among the one or more first reward-linked activities.

[0257] For example, in selecting at least some of one or more online stores as target online stores based on store data, the electronic device (110) may select an online store of a predetermined brand from among the one or more online stores as the target online store.

[0258] For example, when selecting at least some of one or more online stores as target stores based on store data, the electronic device (110) may select an online store that offers a predetermined order benefit from among the one or more online stores as the target store. Here, the predetermined order benefit may include a discount on the payment amount of an ordered item, a discount coupon issuance benefit, and the like.

[0259] For example, in selecting at least some of one or more online stores as target online stores based on store data, the electronic device (110) may select an online store with a rating higher than a predetermined score among one or more online stores as the target online store.

[0260] For example, in selecting at least some of one or more online stores as target online stores based on store data, the electronic device (110) may select an online store with a predetermined number or more of reviews as the target online store among one or more online stores.

[0261] For example, in selecting at least some of one or more online stores as target online stores based on store data, the electronic device (110) may select an online store whose sales ranking is higher than a predetermined ranking among one or more online stores as the target online store.

[0262] For example, in selecting at least some of one or more online stores as target online stores based on store data, the electronic device (110) may select an online store whose order quantity rank is higher than a predetermined rank among one or more online stores as the target online store.

[0263] According to one embodiment, when selecting a third reward-linked activity from among one or more first reward-linked activities in a first reward-linked activity list, the electronic device (110) may select the third reward-linked activity from among one or more first reward-linked activities based on the user's user data. Here, the user data may include history data regarding the user's history with respect to an e-commerce service.

[0264] For example, the electronic device (110) may select at least some of the items ordered by the user as target items based on the user's item order history. Subsequently, the electronic device (110) may select a reward-linked activity related to the target item from among one or more first reward-linked activities as a third reward-linked activity. For example, the electronic device (110) may select a first type of reward-linked activity associated with a reward condition requiring an order of the target item from among one or more first reward-linked activities as the third reward-linked activity. For example, the electronic device (110) may select a second type of reward-linked activity associated with a reward condition requiring a review of the target item from among one or more first reward-linked activities as the third reward-linked activity. For example, the electronic device (110) may select a third type of reward-linked activity associated with a reward condition requiring a browsing of the target item from among one or more first reward-linked activities as the third reward-linked activity.

[0265] For example, in selecting at least some of the items ordered by the user as target items based on the user's item order history, the electronic device (110) may select an item of a predetermined brand from among the one or more items as the target item.

[0266] For example, in selecting at least some of the items ordered by the user as target items based on the user's item order history, the electronic device (110) may select an item with a price lower than a predetermined amount among the one or more items as the target item.

[0267] For example, in selecting at least some of the items ordered by the user as target items based on the user's item order history, the electronic device (110) may select an item whose delivery time is shorter than a predetermined time among the one or more items as the target item.

[0268] For example, in selecting at least some of the items that the user has ordered as target items based on the user's item order history, the electronic device (110) may select an item having a rating higher than a predetermined score among the one or more items as the target item.

[0269] For example, in selecting at least some of the items that the user has ordered as target items based on the user's item order history, the electronic device (110) may select an item having a number of reviews greater than a predetermined number among the one or more items as target items.

[0270] For example, when selecting at least some of the items ordered by the user based on the user's item order history as target items, the electronic device (110) may select an item to which a predetermined membership benefit is applicable among the one or more items as target items. Alternatively, when selecting at least some of the items ordered by the user based on the user's item order history as target items, the electronic device (110) may select an item to which a predetermined membership benefit is applicable among the one or more items as target items if the user has subscribed to a membership. Here, the predetermined membership benefit may include providing an additional membership discount, issuing a membership discount coupon, etc.

[0271] For example, in selecting at least some of the items ordered by the user as target items based on the user's item order history, the electronic device (110) may select an item sold by a predetermined seller among the one or more items as the target item.

[0272] For example, in selecting at least some of the items that the user has ordered as target items based on the user's item order history, the electronic device (110) may select an item that can be ordered from a predetermined online store among the one or more items as the target items.

[0273] For example, in selecting at least some of the items ordered by the user as target items based on the user's item order history, the electronic device (110) may select an item whose sales volume is greater than a predetermined number among the one or more items as target items.

[0274] For example, in selecting at least some of the items ordered by the user as target items based on the user's item order history, the electronic device (110) may select an item whose sales rank is higher than a predetermined rank among the one or more items as the target item.

[0275] For example, in selecting at least some of the items that the user has ordered as target items based on the user's item order history, the electronic device (110) may select an item that the user has ordered a predetermined number of times or more from among the one or more items as target items.

[0276] For example, in selecting at least some of the items that the user has ordered as target items based on the user's item order history, the electronic device (110) may select an item that the user has ordered for a predetermined amount or more from among the one or more items as target items.

[0277] For example, the electronic device (110) may select at least some of the one or more online stores from which the user has ordered items as target online stores based on the user's item order history.

[0278] For example, in selecting at least some of the target online stores from among one or more online stores from which the user has ordered items based on the user's item order history, the electronic device (110) may select an online store of a predetermined brand from among the one or more online stores as the target online store.

[0279] For example, when selecting at least some of the target online stores from among one or more online stores where the user has ordered items based on the user's item order history, the electronic device (110) may select an online store that provides a predetermined order benefit from among the one or more online stores as the target online store. Here, the predetermined order benefit may include a discount benefit for the payment amount of the ordered item, a discount coupon issuance benefit, etc.

[0280] For example, in selecting at least some of the target online stores from among one or more online stores where the user has ordered items based on the user's item order history, the electronic device (110) may select an online store with a rating higher than a predetermined score from among the one or more online stores as the target online store.

[0281] For example, in selecting at least some of the online stores from which the user has ordered items based on the user's item order history as the target online store, the electronic device (110) may select an online store from among the one or more online stores that has a predetermined number or more of reviews as the target online store.

[0282] For example, in selecting at least some of the target online stores from among one or more online stores where the user has ordered items based on the user's item order history, the electronic device (110) may select an online store whose sales ranking is higher than a predetermined ranking from among the one or more online stores as the target online store.

[0283] For example, in selecting at least some of the target online stores from among one or more online stores where the user has ordered items based on the user's item order history, the electronic device (110) may select an online store whose order quantity rank is higher than a predetermined rank among the one or more online stores as the target online store.

[0284] For example, in selecting at least some of the target online stores from among one or more online stores where the user has ordered items based on the user's item order history, the electronic device (110) may select an online store from among the one or more online stores where the user has ordered items a predetermined number of times or more as the target online store.

[0285] For example, in selecting at least some of the target online stores from among one or more online stores where the user has ordered items based on the user's item order history, the electronic device (110) may select an online store from among the one or more online stores where the total amount of items ordered by the user is greater than a predetermined amount as the target online store.

[0286] For example, the electronic device (110) may select an item corresponding to a search term searched by the user based on the user's search history as the target item. Subsequently, the electronic device (110) may select a reward-linked activity related to the target item from among one or more first reward-linked activities as a third reward-linked activity. For example, the electronic device (110) may select a first type of reward-linked activity associated with a reward condition requiring an order of the target item from among one or more first reward-linked activities as the third reward-linked activity. For example, the electronic device (110) may select a second type of reward-linked activity associated with a reward condition requiring a review of the target item from among one or more first reward-linked activities as the third reward-linked activity. For example, the electronic device (110) may select a third type of reward-linked activity associated with a reward condition requiring browsing of the target item from among one or more first reward-linked activities as the third reward-linked activity.

[0287] For example, the electronic device (110) may select an online store corresponding to a search term searched by the user as the target online store based on the user's search history. Subsequently, the electronic device (110) may select a reward-linked activity associated with a reward condition requiring the user to take action related to the target online store as a third reward-linked activity among one or more first reward-linked activities. For example, the electronic device (110) may select a first type of reward-linked activity associated with a reward condition requiring an item order from the target online store as the third reward-linked activity among one or more first reward-linked activities. For example, the electronic device (110) may select a second type of reward-linked activity associated with a reward condition requiring a review of the target online store as the third reward-linked activity among one or more first reward-linked activities. For example, the electronic device (110) may select a third type of reward-linked activity associated with a reward condition requiring browsing of the target online store as the third reward-linked activity among one or more first reward-linked activities.

[0288] For example, the electronic device (110) may select at least some of the items for which the user has written a review as target items based on the user's item review writing history. Subsequently, the electronic device (110) may select a reward-linked activity related to the target item from among the one or more first reward-linked activities as a third reward-linked activity. For example, the electronic device (110) may select a first type of reward-linked activity associated with a reward condition requiring an order of the target item from among the one or more first reward-linked activities as the third reward-linked activity. For example, the electronic device (110) may select a second type of reward-linked activity associated with a reward condition requiring a review of the target item from among the one or more first reward-linked activities as the third reward-linked activity. For example, the electronic device (110) may select a third type of reward-linked activity associated with a reward condition requiring browsing of the target item from among the one or more first reward-linked activities as the third reward-linked activity.

[0289] For example, in selecting at least some of the items for which the user has written a review as target items based on the user's item review writing history, the electronic device (110) may select, as target items, items for which the time elapsed from the time the review was written is less than a predetermined time from among the one or more items.

[0290] For example, in selecting at least some of the items for which the user has written a review based on the user's item review writing history as target items, the electronic device (110) may select an item for which the number of characters in the review is greater than a predetermined number among the one or more items as target items.

[0291] For example, in selecting at least some of the items for which the user has written a review as target items based on the user's item review writing history, the electronic device (110) may select an item for which the review rating is higher than a predetermined score among the one or more items as target items.

[0292] For example, in selecting at least some of the items for which the user has written a review as target items based on the user's item review writing history, the electronic device (110) may select an item for which the number of recommendations for reviews is a predetermined number or more among the one or more items as target items.

[0293] For example, the electronic device (110) may select at least some of the online stores for which the user has written reviews, as the target online store, based on the user's online store review writing history. Subsequently, the electronic device (110) may select, as a third reward-linked activity, a reward-linked activity associated with a reward condition requiring a user action related to the target online store from among the one or more first reward-linked activities. For example, the electronic device (110) may select, as the third reward-linked activity, a first type of reward-linked activity associated with a reward condition requiring an item order from the target online store from among the one or more first reward-linked activities. For example, the electronic device (110) may select, as the third reward-linked activity, a second type of reward-linked activity associated with a reward condition requiring a review of the target online store from among the one or more first reward-linked activities. For example, the electronic device (110) may select, as the third reward-linked activity, a third type of reward-linked activity associated with a reward condition requiring browsing the target online store from among the one or more first reward-linked activities.

[0294] For example, in selecting at least some of the online stores where the user has written a review based on the user's online store review writing history as the target online store, the electronic device (110) may select an online store where the time elapsed from the time the review was written is less than a predetermined time from among the one or more online stores as the target online store.

[0295] For example, in selecting at least some of the online stores where the user has written a review based on the user's online store review writing history as the target online store, the electronic device (110) may select an online store where the number of characters in the review is greater than a predetermined number among the one or more online stores as the target online store.

[0296] For example, in selecting at least some of the online stores where the user has written reviews based on the user's online store review writing history as the target online store, the electronic device (110) may select an online store where the review rating is higher than a predetermined score among the one or more online stores as the target online store.

[0297] For example, in selecting at least some of the online stores where the user has written reviews based on the user's online store review writing history as the target online store, the electronic device (110) may select an online store where the number of recommendations for reviews is greater than a predetermined number among the one or more online stores as the target online store.

[0298] For example, the electronic device (110) may select at least some of the items for which the user has accessed the detail page as target items based on the user's item browsing history. Subsequently, the electronic device (110) may select a reward-linked activity related to the target item from among the one or more first reward-linked activities as a third reward-linked activity. For example, the electronic device (110) may select a first type of reward-linked activity associated with a reward condition requiring an order of the target item from among the one or more first reward-linked activities as the third reward-linked activity. For example, the electronic device (110) may select a second type of reward-linked activity associated with a reward condition requiring a review of the target item from among the one or more first reward-linked activities as the third reward-linked activity. For example, the electronic device (110) may select a third type of reward-linked activity associated with a reward condition requiring browsing of the target item from among the one or more first reward-linked activities as the third reward-linked activity.

[0299] For example, in selecting at least some of the items for which the user has accessed the detail page based on the user's item browsing history as target items, the electronic device (110) may select, as target items, items for which the user has accessed the detail page a predetermined number of times or more during a predetermined period of time from among the one or more items.

[0300] For example, in selecting at least some of the items for which the user has accessed the detail page based on the user's item browsing history as target items, the electronic device (110) may select, as target items, items for which the user has accessed the detail page for a predetermined amount of time (page retention time) before accessing another page, among the one or more items.

[0301] For example, the electronic device (110) may select at least some of the online stores where the user has accessed the detailed page based on the user's online store browsing history as the target online store. Subsequently, the electronic device (110) may select a reward-linked activity associated with a reward condition requiring the user to take an action related to the target online store from among the one or more first reward-linked activities as the third reward-linked activity. For example, the electronic device (110) may select a first type of reward-linked activity associated with a reward condition requiring an order for an item from the target online store from among the one or more first reward-linked activities as the third reward-linked activity. For example, the electronic device (110) may select a second type of reward-linked activity associated with a reward condition requiring a user to write a review for the target online store from among the one or more first reward-linked activities as the third reward-linked activity. For example, the electronic device (110) may select a third type of reward-linked activity associated with a reward condition requiring browsing of a target online store among one or more first reward-linked activities as the third reward-linked activity.

[0302] For example, in selecting at least some of the online stores from among one or more online stores where the user has accessed the detailed page based on the user's online store browsing history, the electronic device (110) may select, as the target online store, an online store from among one or more online stores where the user has accessed the detailed page a predetermined number of times or more during a predetermined period of time.

[0303] For example, in selecting at least some of the online stores from among one or more online stores where the user has accessed a detailed page based on the user's online store browsing history, the electronic device (110) may select, as the target online store, an online store from among one or more online stores where the time (page retention time) from when the user accesses a detailed page to when the user accesses another page is longer than a predetermined time.

[0304] In one embodiment, the electronic device (110) may select a third reward-linked activity from among one or more first reward-linked activities based on the user's membership history.

[0305] For example, in selecting a third reward-linked activity from among one or more first reward-linked activities based on a user's membership history, the electronic device (110) may determine the user's membership status based on the user's membership history. In response to determining that the user's membership status is a subscribed status, the electronic device (110) may select, as the third reward-linked activity, a reward-linked activity from among the one or more first reward-linked activities in which the target user is a subscribed user. In response to determining that the user's membership status is a non-subscribed status, the electronic device (110) may select, as the third reward-linked activity, a reward-linked activity from among the one or more first reward-linked activities in which the target user is a non-subscribed user.

[0306] In one embodiment, the electronic device (110) may select a third reward-linked activity from among one or more first reward-linked activities based on the user's coupon history.

[0307] For example, when selecting a third reward-linked activity from among one or more first reward-linked activities based on the user's coupon history, the electronic device (110) may determine one or more coupons issued to the user based on the user's coupon history. The electronic device (110) may select an online store registered with the e-commerce service that allows the use of one or more coupons issued to the user when ordering an item as the target online store. Subsequently, the electronic device (110) may select a reward-linked activity associated with a reward condition requiring a user action related to the target online store as the third reward-linked activity from among the one or more first reward-linked activities. For example, the electronic device (110) may select a first type of reward-linked activity associated with a reward condition requiring an item order from the target online store as the third reward-linked activity from among the one or more first reward-linked activities. For example, the electronic device (110) may select a second type of reward-linked activity associated with a reward condition requiring a user to write a review for the target online store as the third reward-linked activity from among the one or more first reward-linked activities. For example, the electronic device (110) may select a third type of reward-linked activity associated with a reward condition requiring browsing of a target online store among one or more first reward-linked activities as the third reward-linked activity.

[0308] According to one embodiment, the electronic device (110) may select at least some of the third reward-linked activities from among one or more first reward-linked activities based on the user's history of second reward-linked activities.

[0309] For example, in selecting a third reward-linked activity from among one or more first reward-linked activities based on the user's history of second reward-linked activities, the electronic device (110) may select, as the third reward-linked activity, a reward-linked activity for the same online store as the second reward-linked activity from among one or more first reward-linked activities based on the user's history of second reward-linked activities. That is, the electronic device (110) may select, as the third reward-linked activity, a reward-linked activity associated with the same reward conditions for the online store as the second reward-linked activity from among one or more first reward-linked activities.

[0310] For example, in selecting a third reward-linked activity from among one or more first reward-linked activities based on the user's history of second reward-linked activities, the electronic device (110) may determine, from among one or more second reward-linked activities in the list of second reward-linked activities, a second reward-linked activity for which the user most recently met a reward condition based on the user's history of second reward-linked activities. Subsequently, the electronic device (110) may select, as the third reward-linked activity, a reward-linked activity for the same online store as the second reward-linked activity for which the user most recently met a reward condition, from among the one or more first reward-linked activities. Alternatively, the electronic device (110) may select, as the third reward-linked activity, a reward-linked activity associated with a reward condition for an online store from which an item in the same category as the online store for which the user most recently met a reward condition for the second reward-linked activity for which the user most recently met a reward condition, from among the one or more first reward-linked activities.

[0311] For example, in selecting a third reward-linked activity from among one or more first reward-linked activities based on the user's history of second reward-linked activities, the electronic device (110) may determine, based on the user's history of second reward-linked activities, a second reward-linked activity from among one or more second reward-linked activities in a list of second reward-linked activities for which the user has received the most rewards. Subsequently, the electronic device (110) may select, as the third reward-linked activity, a reward-linked activity for the same online store as the second reward-linked activity for which the user has received the most rewards, from among the one or more first reward-linked activities. Alternatively, the electronic device (110) may select, as the third reward-linked activity, a reward-linked activity associated with a reward condition for an online store that allows the user to order items in the same category as the online store for the second reward-linked activity for which the user has received the most rewards, from among the one or more first reward-linked activities.

[0312] According to one embodiment, in selecting a third reward-linked activity from among one or more first reward-linked activities in a first reward-linked activity list, the electronic device (110) may select the third reward-linked activity from among one or more first reward-linked activities based on the region where the user is located.

[0313] For example, in selecting a third reward-linked activity from among one or more first reward-linked activities based on the region where the user is located, the electronic device (110) may determine the user's reference location based on at least one of the user's item order history or the location of the user terminal (120). For example, in response to determining that the user has ordered an item within a predetermined period of time based on the user's item order history, the electronic device (110) may determine the location set by the user as the user's reference location. For example, in response to determining that the user has not ordered an item within a predetermined period of time based on the user's item order history, the electronic device (110) may determine the location of the user terminal (120) as the user's reference location. Here, the location of the user terminal (120) may include latitude, longitude, global positioning system (GPS) coordinates, etc. The electronic device (110) may select one or more online stores located in a region corresponding to the user's reference location from among a plurality of online stores registered with the e-commerce service. If the region is divided based on a legal dong, the electronic device (110) may select one or more online stores located in the legal dong corresponding to the user's reference location from among multiple online stores registered with the e-commerce service. Alternatively, if the region is further divided based on an administrative dong, the electronic device (110) may select one or more online stores located in the administrative dong corresponding to the user's reference location from among multiple online stores registered with the e-commerce service. The electronic device (110) may select a target online store from among one or more online stores located in the region corresponding to the user's reference location.Next, the electronic device (110) may select, as a third reward-linked activity, a reward-linked activity associated with a reward condition requiring a user action related to the target online store from among the one or more first reward-linked activities. For example, the electronic device (110) may select, as a third reward-linked activity, a first type of reward-linked activity associated with a reward condition requiring an item order from the target online store from among the one or more first reward-linked activities. For example, the electronic device (110) may select, as a third reward-linked activity, a second type of reward-linked activity associated with a reward condition requiring a user to write a review for the target online store from among the one or more first reward-linked activities. For example, the electronic device (110) may select, as a third reward-linked activity, a third type of reward-linked activity associated with a reward condition requiring a user to browse the target online store from among the one or more first reward-linked activities.

[0314] For example, when selecting a target online store from among one or more online stores located in an area corresponding to the user's reference location, the electronic device (110) may select an online store of a predetermined brand from among the one or more online stores as the target online store.

[0315] For example, when selecting a target online store from among one or more online stores located in an area corresponding to a user's reference location, the electronic device (110) may select an online store that provides a predetermined order benefit from among the one or more online stores as the target online store.

[0316] For example, when selecting a target online store from among one or more online stores located in an area corresponding to a user's reference location, the electronic device (110) may select an online store with a rating higher than a predetermined score from among the one or more online stores as the target online store.

[0317] For example, when selecting a target online store from among one or more online stores located in an area corresponding to a user's reference location, the electronic device (110) may select an online store with a predetermined number or more of reviews as the target online store from among the one or more online stores.

[0318] For example, when selecting a target online store from among one or more online stores located in an area corresponding to a user's reference location, the electronic device (110) may select an online store whose sales ranking is higher than a predetermined ranking among the one or more online stores as the target online store.

[0319] For example, when selecting a target online store from among one or more online stores located in an area corresponding to a user's reference location, the electronic device (110) may select an online store whose order quantity rank is higher than a predetermined rank among the one or more online stores as the target online store.

[0320] For example, when selecting a target online store from among one or more online stores located in an area corresponding to a user's reference location, the electronic device (110) may select an online store from among one or more online stores where the increase in order quantity during a predetermined period of time is greater than a predetermined value as the target online store.

[0321] For example, when selecting a target online store from among one or more online stores located in an area corresponding to a user's reference location, the electronic device (110) may select an online store with the highest increase in order volume during a predetermined period from among the one or more online stores as the target online store.

[0322] FIG. 10 is a diagram illustrating a method (1000) for providing a reward set in a reward condition associated with a reward-linked activity according to one embodiment of the present disclosure. The method (700) of FIG. 7 may include the method (1000).

[0323] In S1010, the electronic device (110) can determine whether a reward condition associated with a second reward-linked activity in the second reward-linked activity list (410) has been met.

[0324] In one embodiment, in determining whether a reward condition associated with my second reward-linked activity has been met, the electronic device (110) can detect a user target action included in the second reward-linked activity.

[0325] For example, if the second reward-linked activity is of the first type, the second reward-linked activity may include, as a target action of the user, an action of the user completing an order for an item at a predetermined online store. The electronic device (110) may obtain an order history for the predetermined online store from the user's item order history. The electronic device (110) may determine the number of times the user has completed an order for an item at the predetermined store or the order amount based on the order history for the predetermined online store. Subsequently, the electronic device (110) may determine whether a reward condition associated with the second reward-linked activity is met based on the number of times the user has completed an order for an item at the predetermined store or the order amount. For example, if the reward condition indicates that a reward of U is provided for X number of completed orders at the predetermined online store, and it is detected that the user has completed an order at the online store X or more times, the electronic device (110) may determine that the reward condition is met. For example, if the reward condition indicates that if the order amount at an online store is Y, then O is provided as a reward, and if it is detected that the total amount of the order amount made by the user at the online store is greater than or equal to Y, the electronic device (110) may determine that the reward condition is met.

[0326] For example, if the second reward-linked activity is of the second type, the second reward-linked activity may include, as a user's target action, an action in which the user writes a review for a predetermined item. The electronic device (110) may determine the number of reviews the user has written for the predetermined item from the user's item review writing history. Based on the number of reviews the user has written for the predetermined item, the electronic device (110) may determine whether a reward condition associated with the second reward-linked activity has been met. For example, if the reward condition indicates that if the number of reviews written for the predetermined item is C, then D is provided as a reward, and if the number of reviews written by the user for the item is greater than or equal to C, the electronic device (110) may determine that the reward condition has been met.

[0327] For example, if the second reward-linked activity is of the second type, the second reward-linked activity may include, as a target action of the user, an action in which the user writes a review for a predetermined online store. The electronic device (110) may determine the number of reviews the user has written for the predetermined online store from the user's online store review writing history. Based on the number of reviews the user has written for the predetermined online store, the electronic device (110) may determine whether a reward condition associated with the second reward-linked activity has been met. For example, if the reward condition indicates that a reward of G is provided if the number of reviews written for the predetermined online store is F, and if the number of reviews written by the user for the online store is greater than or equal to F, the electronic device (110) may determine that the reward condition has been met.

[0328] For example, if the second reward-linked activity is of the third type, the second reward-linked activity may include, as a target action of the user, an action in which the user accesses a predetermined page. For example, the predetermined page may be a detailed page for a predetermined online store, a detailed page for an item that can be ordered from a predetermined online item, etc. The electronic device (110) may determine the time at which the user accessed the predetermined page from the user's page access history. Here, the time at which the user accessed the predetermined page may be the time elapsed after the user accessed the predetermined page and before the user accesses another page. The electronic device (110) may determine whether a reward condition associated with the second reward-linked activity is satisfied based on the time at which the user accessed the predetermined page. For example, if the reward condition indicates that if the time at which the user accessed the predetermined page is H, a reward of J is provided, and if it is detected that the time at which the user accessed the predetermined page is H or more, the electronic device (110) may determine that the corresponding reward condition is satisfied.

[0329] For example, if the second reward-linked activity is of the third type, the second reward-linked activity may include, as a target action of the user, an action in which the user accesses a predetermined page. For example, the predetermined page may be a detailed page for a predetermined online store, a detailed page for an item that can be ordered from a predetermined online item, etc. The electronic device (110) may determine the number of times the user accessed the predetermined page from the user's page access history. The electronic device (110) may determine whether a reward condition associated with the second reward-linked activity is satisfied based on the number of times the user accessed the predetermined page. For example, if the reward condition indicates that a reward of W is provided if the number of times the user accessed the predetermined page is Z, and if the number of times the user accessed the predetermined page is Z or more, the electronic device (110) may determine that the corresponding reward condition is satisfied.

[0330] For example, if the second reward-linked activity is a fourth type of reward-linked activity, the second reward-linked activity may include, as a user's target action, an action in which the user selects a confirmation interface (320) included in the first page (300) to confirm completion of access to the first page (300). The electronic device (110) may obtain the user's selection input for the confirmation interface (320). Subsequently, the electronic device (110) may determine that a reward condition associated with the second reward-linked activity has been met.

[0331] In S1020, in response to determining that a reward condition associated with a second reward-linked activity has been met, the electronic device (110) may provide the user with a reward set to the reward condition associated with the second reward-linked activity.

[0332] In one embodiment, the reward set in the reward conditions associated with the second reward-linked activity may include a monetary benefit. For example, the monetary benefit may include virtual currency, discount coupons, etc. that can be used when ordering an item. Additionally, the reward set in the reward conditions associated with the second reward-linked activity may include a ticket for a predetermined item. The user may use the ticket provided as a reward to enter a drawing for an opportunity to order the item. The user's entry into the drawing for an opportunity to order the item may be expressed as participating in a raffle for the item. The user may only pay for the item and complete the order if they are selected as a user eligible to order the item and are granted an opportunity to order the item.

[0333] According to one embodiment, in providing a user with a reward set in a reward condition associated with a second reward-linked activity, the electronic device (110) may accumulate virtual currency as a reward set in the reward condition associated with the second reward-linked activity in the user's virtual wallet. For example, the electronic device (110) may provide the user with a notification indicating that virtual currency has been accumulated in the user's virtual wallet as a reward set in the reward condition associated with the second reward-linked activity. To this end, the electronic device (110) may transmit notification data indicating that virtual currency has been accumulated in the user's virtual wallet as a reward set in the reward condition associated with the second reward-linked activity to the user terminal (120), and the user terminal (120) may display a notification on a display based on the notification data indicating that virtual currency has been accumulated in the user's virtual wallet as a reward set in the reward condition associated with the second reward-linked activity.

[0334] According to one embodiment, in providing a user with a reward set in a reward condition associated with a second reward-linked activity, the electronic device (110) may issue a discount coupon to the user as a reward set in the reward condition associated with the second reward-linked activity. For example, the electronic device (110) may provide the user with a notification indicating that a discount coupon has been issued as a reward set in the reward condition associated with the second reward-linked activity. To this end, the electronic device (110) may transmit notification data indicating that a discount coupon has been issued as a reward set in the reward condition associated with the second reward-linked activity to the user terminal (120), and the user terminal (120) may display a notification indicating that a discount coupon has been issued as a reward set in the reward condition associated with the second reward-linked activity on a display based on the notification data.

[0335] According to one embodiment, in providing a user with a reward set in a reward condition associated with a second reward-linked activity, the electronic device (110) may issue the user a ticket for a predetermined item as a reward set in the reward condition associated with the second reward-linked activity. For example, the electronic device (110) may provide the user with a notification indicating that a ticket has been issued as a reward set in the reward condition associated with the second reward-linked activity. To this end, the electronic device (110) may transmit notification data indicating that a ticket has been issued as a reward set in the reward condition associated with the second reward-linked activity to the user terminal (120), and the user terminal (120) may display a notification indicating that a ticket has been issued as a reward set in the reward condition associated with the second reward-linked activity on a display based on the notification data.

[0336] FIG. 11 is a diagram showing a plurality of conditions (1120) divided by compensation stage for a compensation-linked activity (1100) according to one embodiment of the present disclosure.

[0337] According to one embodiment, the reward conditions associated with a reward-linked activity (1100) may include multiple conditions (1120) divided by reward stage. For example, a reward may be set for each of the multiple conditions (1120) according to the reward stage. Referring to the example of FIG. 11, the reward conditions associated with a reward-linked activity (1100) may include a first-stage condition (1121), a second-stage condition (1122), and a third-stage condition (1123). A reward may be set for each of the first-stage condition (1121), the second-stage condition (1122), and the third-stage condition (1123) according to the reward stage. Meanwhile, the division into the first-stage condition (1121), the second-stage condition (1122), and the third-stage condition (1123) in FIG. 11 is merely an example for convenience of explanation, and the present disclosure is not limited thereto.

[0338] According to one embodiment, in determining whether a reward condition associated with a reward-linked activity (1100) is satisfied, the electronic device (110) may detect a user's target action included in the reward-linked activity (1100). The electronic device (1100) may determine one or more conditions (1122, 1123) that have not been satisfied before detecting the user's target action among a plurality of conditions (1120) divided by reward stages. For example, since the reward history data (1110) of the reward-linked activity (1100) indicates that the first-stage condition (1121) was satisfied before detecting the user's target action, the electronic device (110) may determine the second-stage condition (1122) and the third-stage condition (1123) that have not been satisfied before detecting the user's target action among the plurality of conditions (1120). The electronic device (110) may determine the condition with the lowest reward level among the two-stage condition (1122) and the three-stage condition (1123) as the target condition. That is, the electronic device (110) may determine the two-stage condition (1122) with the lowest reward level among the two-stage condition (1122) and the three-stage condition (1123) as the target condition. Subsequently, the electronic device (110) may determine whether the target condition is satisfied based on the user's target action. For example, in response to determining that the target condition is satisfied based on the user's target action, the electronic device (110) may provide the user with the reward set for the target condition. That is, the electronic device (110) may provide the user with the reward set for the two-stage condition (1022). For example, in response to determining that the target condition is not satisfied based on the user's target action, the electronic device (110) may not provide the user with the reward set for the two-stage condition (1022). The electronic device (110) can repeatedly perform the above operation for each condition until all of the multiple conditions (1120) are satisfied.For example, after providing the user with a reward set in the second-stage condition (1022), the electronic device (110) may detect the user's target action. In this case, the electronic device (110) may determine whether the third-stage condition (1023), which is a target condition, is satisfied based on the user's target action. For example, in response to determining that the target condition is satisfied based on the user's target action, the electronic device (110) may provide the user with the reward set in the target condition. That is, the electronic device (110) may provide the user with the reward set in the third-stage condition (1123). For example, in response to determining that the target condition is not satisfied based on the user's target action, the electronic device (110) may not provide the user with the reward set in the third-stage condition (1123).

[0339] The methods according to the present disclosure may be implemented using a computer or a device having a processor. While the steps of the methods are illustrated and described in a predetermined order in this disclosure, the steps may be performed in any order that can be arbitrarily combined, in addition to being performed sequentially. In one embodiment, at least some of the steps may be performed in parallel, iteratively, or heuristically. The present disclosure does not exclude variations or modifications to the methods. In one embodiment, at least some of the steps may be omitted, or other steps may be added.

[0340] Various embodiments of the present disclosure may be implemented as software recorded on a machine-readable recording medium. The software may be software for implementing the various embodiments of the present disclosure described above. The software may be inferred from various embodiments of the present disclosure by programmers skilled in the art to which the present disclosure pertains. For example, the software may be machine-readable instructions (e.g., code or code segments) or programs. The device may be a device capable of operating according to instructions called from a recording medium, such as a computer. In one embodiment, the device may be a computing device (200) according to embodiments of the present disclosure. In one embodiment, the processor of the device may execute the called instructions, causing components of the device to perform functions corresponding to the instructions. In one embodiment, the processor may be a processor (210) according to embodiments of the present disclosure. The recording medium may refer to a recording medium on which data is stored and readable by the device. The recording medium may include, for example, ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage device, etc. In one embodiment, the recording medium may be memory (220). In one embodiment, the recording medium may be implemented in a distributed form in a computer system connected to a network, etc. The software may be distributed, stored, and executed in a computer system, etc. The recording medium may be a non-transitory recording medium. A non-transitory recording medium means a tangible medium that exists regardless of whether data is stored semi-permanently or temporarily, and does not include a signal that is transmitted transitorily.

[0341] Although the technical concept of the present disclosure has been described through various embodiments, the technical concept of the present disclosure encompasses various substitutions, modifications, and alterations that can be made within the scope understandable to those of ordinary skill in the art to which the present disclosure pertains. Furthermore, it should be understood that such substitutions, modifications, and alterations are included within the scope of the appended claims. Embodiments according to the present disclosure can be combined with each other. Each embodiment can be combined in various ways depending on the number of cases, and embodiments created by combining them also fall within the scope of the present disclosure.

Claims

1. In a method performed by an electronic device, A step of receiving a request for access to a first page for a reward-linked activity from a user, wherein the reward-linked activity represents an action of the user required by a reward condition for providing a reward to the user, and when the reward condition is satisfied according to the action of the user represented by the reward-linked activity after the user applies to participate in the reward-linked activity, a reward set in the reward condition is provided to the user; In response to receiving the connection request, obtaining history data for the reward-linked activity of the user, wherein the history data represents at least one of a first reward-linked activity in which the user can apply to participate or a second reward-linked activity in which the user has applied to participate; A step of generating a list of reward-linked activities including at least one of the first reward-linked activity or the second reward-linked activity based on the above history data; and A method comprising the step of providing the user with the first page including the list of reward-linked activities.

2. In paragraph 1, A step of receiving a participation application for the first reward-linked activity from the user; and A method further comprising, in response to receiving the above participation request, converting the first reward-linked activity to the second reward-linked activity.

3. In paragraph 1, A step of determining whether a compensation condition associated with the second compensation-linked activity has been met; and A method further comprising the step of providing the user with a reward set in the reward condition associated with the second reward-linked activity in response to determining that the reward condition associated with the second reward-linked activity has been met.

4. In paragraph 3, A method wherein the compensation set in the compensation conditions associated with the above second compensation-linked activity includes a monetary benefit.

5. In paragraph 4, In response to determining that a reward condition associated with the second reward-linked activity has been met, the step of providing the user with a reward set in the reward condition associated with the second reward-linked activity is as follows: A method comprising the step of accumulating virtual currency usable when ordering an item as a reward set in the reward conditions associated with the second reward-linked activity into the user's virtual wallet.

6. In paragraph 3, A method wherein the second reward-linked activity includes an action in which the user selects a confirmation interface for completion of access to the first page displayed on the first page.

7. In paragraph 6, The step of determining whether the compensation conditions associated with the above second compensation-linked activity have been met is as follows: A step of obtaining the user's selection input for the above confirmation interface; and A method comprising, in response to receiving the selection input, determining that a reward condition associated with the second reward-linked activity has been met.

8. In paragraph 3, A method wherein the second reward-linked activity comprises an action by the user to complete an order for an item at a predetermined online store.

9. In paragraph 8, The step of determining whether the compensation conditions associated with the above second compensation-linked activity have been met is as follows: A step of obtaining order history data for the above-determined online store of the above-described user; A step of determining the number of times or order amount that the user has completed an order for an item from the predetermined online store based on the order history data; and A method comprising the step of determining whether a reward condition associated with the second reward-linked activity has been met based on the number of times or order amount of an item that the user has completed in the predetermined online store.

10. In paragraph 3, A method wherein the second reward-linked activity comprises an action in which the user writes a review of a predetermined item.

11. In paragraph 10, The step of determining whether the compensation conditions associated with the above second compensation-linked activity have been met is as follows: A step of obtaining review data representing one or more reviews written by the user; A step of determining the number of reviews written by the user for the predetermined item based on the above review data; and A method comprising the step of determining whether a reward condition associated with the second reward-linked activity has been met based on the number of reviews written by the user for the predetermined item.

12. In paragraph 3, A method wherein the second reward-linked activity comprises an action by the user to access a predetermined page.

13. In paragraph 12, A method wherein the predetermined page comprises at least one of a detail page for a predetermined online store or a detail page for an item that can be ordered from the predetermined online store.

14. In paragraph 12, The step of determining whether the compensation conditions associated with the above second compensation-linked activity have been met is as follows: A step of obtaining page access history data indicating one or more pages accessed by the user; A step of determining the time at which the user accessed the predetermined page based on the above page access history data; and A method comprising the step of determining whether a reward condition associated with the second reward-linked activity has been met based on the time at which the user accessed the predetermined page.

15. In paragraph 3, The above compensation conditions associated with the above compensation-linked activity include multiple conditions divided by compensation stage, A method in which compensation is set according to a compensation step for each of the above multiple conditions.

16. In paragraph 15, The step of determining whether the above compensation condition associated with the above second compensation-linked activity has been met is as follows: A step of detecting a target action of the user included in the second reward-linked activity; A step of determining one or more conditions that have not been satisfied before detecting the target action of the user among the plurality of conditions divided by compensation stage; A step of determining a condition with the lowest compensation level among one or more conditions determined above as a target condition; and A method comprising the step of determining whether the target condition is satisfied based on the target action of the user.

17. In paragraph 16, In response to determining that a reward condition associated with the second reward-linked activity has been met, the step of providing the user with a reward set in the reward condition associated with the second reward-linked activity is as follows: A method comprising, in response to determining that the target condition has been satisfied, providing the user with a reward set for the target condition.

18. In paragraph 1, The first page above includes at least one of a first reward-linked activity list and a second reward-linked activity list, The above first reward-linked activity list includes the above first reward-linked activity, A method wherein the second reward-linked activity list includes the second reward-linked activity.

19. In paragraph 18, When the first request interface requesting the first reward-linked activity list is selected on the first page, the first page includes the first reward-linked activity list and the third reward-linked activity list, A method wherein the third reward-linked activity list includes a third reward-linked activity recommended to the user among one or more reward-linked activities in which the user has not yet applied to participate.

20. In paragraph 18, A method wherein, when a second request interface requesting the second reward-linked activity list is selected on the first page, the first page includes the second reward-linked activity list.

21. In electronic devices, One or more processors, comprising one or more memories storing instructions executed by the one or more processors; An electronic device, wherein when the instructions are executed by the one or more processors, the one or more processors are configured to execute a method according to any one of claims 1 to 20.

22. In a non-transitory computer-readable recording medium, instructions are recorded that cause one or more processors to perform an operation when executed by one or more processors. A non-transitory computer-readable recording medium, wherein the instructions are configured to cause the one or more processors to execute a method according to any one of claims 1 to 20.

Images