System for simultaneously providing karaoke content and shopping mall advertisement information

Abstract

According to the features of the present invention, provided is a system for simultaneously providing karaoke content and shopping mall advertisement information, the system comprising: a shopping mall platform server (110) for providing product information about products for sale online and selling products a user requests to purchase; a karaoke platform server (120) for providing karaoke content information (111), including accompaniment sounds and a lyric video for a song, and advertisement information (112), including advertisement content for products being sold on the shopping mall platform server (110); and a karaoke app function unit (130) which is installed in the form of an application on a smart terminal (10) used by the user and provided with a speaker (11) and a display (12), receives the karaoke content information (111) of a song selected by the user from the karaoke platform server (120), outputs accompaniment sounds through the speaker (11), displays a lyric video on one side of the display (12) so that the user can sing using the accompaniment sounds and the lyric video, and displays advertisement content of the advertisement information (112) received from the karaoke platform server (120) on the other side of the display (12) so that the user can view the advertisement information (112) while watching the lyric video and singing.

Description

A system that simultaneously provides karaoke content and shopping mall advertising information.

[0001] The present invention relates to a system for simultaneously providing karaoke content and shopping mall advertising information, and more specifically, to a system for simultaneously providing karaoke content and shopping mall advertising information, which can significantly increase the advertising delivery effect by displaying advertising information together on the display of a smart terminal on which a lyric video is displayed through a karaoke app, and can also maximize the sales of an online shopping mall by displaying product information about products sold at the online shopping mall as the advertising information.

[0002] In general, a karaoke app (App) is an application that provides karaoke functions by being installed on popular smart devices such as smartphones, tablets, or smart TVs, and outputting the accompaniment sound of a song selected by the user through the smart device's speaker and displaying a lyric video on the smart device's display, so that the user can sing while listening to the accompaniment sound and lyric video, and is widely used because it allows the user to sing the song of their choice without being restricted by place or time without having to go to a karaoke room.

[0003] In addition, these karaoke apps were able to deliver advertisements to users by displaying the advertising information requested by advertisers on the display of smart devices. However, there was a problem in that the advertising information was only displayed when the screen changed after singing was completed, so the advertising delivery effect was weak.

[0004] Moreover, since the advertisements displayed on the display are provided to all users using the karaoke app in common, there is a problem that not only does it waste unnecessary data transmission costs by providing advertisement information unrelated to the user's preferences, but it is also perceived as spam advertisements at a level of public nuisance, causing inconvenience or rejection in using the app.

[0005] In addition, in cases where smart terminals are to be used as advertising tools other than through karaoke apps, personal profile information such as the smart terminal's phone number, the user's email address, and the SNS app account ID must be secured. However, since a separate cost must be paid to secure a large amount of personal profile information, this has acted as a factor that significantly increases advertising costs from the advertiser's perspective.

[0006] Meanwhile, restaurants, self-employed businesses offering products or services, and other online and offline stores are widely using marketing tools to attract users by offering cashback points, mileage, bonuses, and points (hereinafter referred to as "cashback points") in the form of paper or mobile e-tickets, with a face value or a predetermined discount rate indicated. However, the cashback points currently offered by online and offline stores have relatively low face values ​​and discount rates, and their fixed face value is insufficient to stimulate users' purchasing desire, resulting in minimal sales growth.

[0007] Furthermore, marketing methods utilizing computer data structures, such as trees, have been primarily used in multi-level marketing or pyramid schemes. When a purchase occurs, a portion of the operating profit from that purchase is allocated to multiple prior purchasers in a tree structure at a predetermined rate, thereby increasing the dividends of subsequent purchasers. These existing multi-level marketing or pyramid schemes have inherent practical difficulties, such as requiring prior purchasers to either actively purchase to increase their dividends, or to make constant efforts to attract or encourage subsequent purchases.

[0008] In addition, the conventional multi-level or pyramid sales method has the side effect of encouraging gambling by providing excessively excessive profits to those in the upper ranks who have secured fixed positions as the number of subsequent users increases and the number of levels in the multi-level tree structure increases, and as a result, unreasonable solicitations or illegal methods are used to increase the number of subsequent users.

[0009] In addition, since the multi-level tree structure is designed to increase the number of levels indefinitely, when the multi-level business is stopped for some reason before the time for profit realization for subscribers arrives and the settlement procedure to pay out the dividends accumulated up to the time of business termination is to be carried out, there is a problem that trust is lost and legal responsibility may be taken if the settlement process becomes complicated due to too many subscribers subject to settlement or if complete settlement is difficult due to insufficient reserves.

[0010] The present invention was created to solve the above-described problem, and the purpose of the present invention is to provide a system that simultaneously provides karaoke content and shopping mall advertising information, which can greatly increase the advertising delivery effect by displaying advertising information together with the display of a smart terminal on which the lyric video is displayed by applying the characteristic of a karaoke app that requires singing a song while watching a lyric video, and can maximize the sales of the online shopping mall by displaying product information about the products sold in the online shopping mall as the advertising information.

[0011]

[0012] Another object of the present invention is to provide a reliable marketing means that can secure a large number of regular users through continuous revisiting of users without artificial coercion or excessive solicitation, by automatically increasing the face value of the cashback points received by the user without any special effort on the part of the user, thereby providing a high benefit, and to provide a system that simultaneously provides karaoke content and shopping mall advertising information, which can efficiently increase sales and manage resources by enabling preparation of product materials and manpower in advance by determining future users through advance distribution of cashback points.

[0013]

[0014] Another object of the present invention is to provide a system that simultaneously provides karaoke content and shopping mall advertising information, which suppresses gambling due to excessive expectations of profits by controlling the total amount of terminal nodes at the lowest level entering the tree data structure, and facilitates and sufficient settlement at the end of business, thereby maintaining a sound commercial order without victims.

[0015] According to a feature of the present invention, there is provided a shopping mall platform server (110) that provides product information on products sold online and processes the sale of products requested for purchase by users; a karaoke platform server (120) that provides karaoke content information (111) including accompaniment sound and lyric video of a song and advertisement information (112) including advertisement content for products sold by the shopping mall platform server (110); And a karaoke app function unit (130) which is installed in the form of an application on a smart terminal (10) equipped with a speaker (11) and a display (12) and used by a user, receives karaoke content information (111) of a song selected by a user from a karaoke platform server (120), outputs accompaniment sound to the speaker (11), and displays a lyric video on one side of the display (12) so that the user can sing using the accompaniment sound and lyric video, and displays the advertisement content of the advertisement information (112) received from the karaoke platform server (120) on the other side of the display (12) so that the user can view the advertisement information (112) while watching the lyric video while singing. A system for providing karaoke content and shopping mall advertisement information at the same time is provided.

[0016]

[0017] According to another feature of the present invention, a system for simultaneously providing karaoke content and shopping mall advertising information is provided, wherein the system further includes an administrator terminal (20) that accesses the shopping mall platform server (110) to selectively provide product information for each product sold, advertisement information (112) including advertisement content for the product, and advertisement target setting information designated for each advertisement information (112), and the shopping mall platform server (110) provides product information input from the administrator terminal (20) online through a website, and transmits the input advertisement information (112) and advertisement target setting information to a karaoke platform server (120), and the karaoke platform server (120) selectively provides advertisement information (112) by distinguishing users based on the received advertisement target setting information.

[0018]

[0019] According to another feature of the present invention, the karaoke platform server (120) provides a set cashback point when a user purchases karaoke content information (111), and when the provided cashback point meets an account node creation criterion, creates an account node having a set proliferation limit and accumulates some or all of the provided cashback points in the account node, sequentially assigns the created account node to each node sheet of a linked multi-level tree data structure (T), and automatically multiplies the cashback points of each account node in a multi-level proliferation method in which the cashback points accumulated in the sheet-assigned account node are distributed to the upper-level account nodes directly linked to the corresponding account node, and when the proliferation amount of an individual account node or the average of the proliferation amounts of all account nodes on the same level in the tree data structure (T) reaches the set proliferation limit, the distribution of the corresponding account node or all account nodes on the same level is terminated and the cashback points multiplied in the corresponding account node for each user are settled. A system for simultaneous provision of advertising information is provided.

[0020]

[0021] According to another feature of the present invention, the karaoke platform server (120) destroys the tree data structure (T) itself when the total number of account nodes of the tree data structure (T) reaches a set value, creates a new tree data structure (T), sets the account node that is created first among the unsettled account nodes as the root node, and incorporates the remaining account nodes into lower-level account nodes in the order of creation, and subsequently incorporates new account nodes that are created, and when the total number of account nodes of the tree data structure (T) reaches the set value as described above, the process of destroying the tree data structure (T) itself and creating a new tree data structure (T) is repeated, thereby providing a system for simultaneously providing karaoke content and shopping mall advertising information.

[0022]

[0023] According to another feature of the present invention, the karaoke platform server (120) provides a system for simultaneously providing karaoke content and shopping mall advertising information, characterized in that it further provides a plurality of personal profile information including at least one profile item of the gender, age, residence, place of work, occupation, workplace location, or field of interest of registered users, and advertising target setting information designated for each advertising information (112) to selectively provide the advertising information (112), and when a user selects a song, it selects advertising information (112) having advertising target setting information matching the personal profile information of the corresponding user among the plurality of advertising information (112), and displays the advertising content of the selected advertising information (112) on the display (12) of the smart terminal (10) during the singing of the selected song.

[0024]

[0025] According to another feature of the present invention, a system for simultaneously providing karaoke content and shopping mall advertising information is provided, characterized in that, when the singing of the selected song is completed, the karaoke platform server (120) selects, from among the personal profile information of each user, personal profile information that matches the advertising target setting information of the advertising information (112) displayed on the display (12) during the singing of the singing user, and transmits the corresponding advertising information (112) to the smart terminal (10) of the non-singing user having the selected personal profile information.

[0026]

[0027] According to another feature of the present invention, a system for providing karaoke content and shopping mall advertising information at the same time is provided, wherein the advertising information (112) displayed on the smart terminal (10) of the singing user includes a product image, a product name, and a selling price for a product sold by a shopping mall platform server (110), and the advertising information (112) displayed on the smart terminal (10) of the non-singing user includes advertising content for the product, prize status information (118a) provided as a quiz reward, and a confirmation button (118b) that outputs a read confirmation signal according to the user's operation, and when the read confirmation signal is output, the karaoke app function unit (130) displays quiz information (119) related to the advertising content of the corresponding advertising information (112) on the display (12), and when the user answers the quiz correctly, a set quiz reward is provided, and the quiz reward includes at least one of a real prize, a prize drawing entry ticket, or cashback points.

[0028]

[0029] According to another feature of the present invention, a system for providing karaoke content and shopping mall advertising information at the same time is provided, characterized in that the karaoke platform server (120) collects a list of advertising information (112) transmitted to a smart terminal (10) of a singing user or a non-singing user and stores it in the account of the corresponding singing user, and the karaoke app function unit (130) displays the list of advertising information (113) stored in the account of the corresponding singing user from the karaoke platform server (120) on a display (12), and displays the advertising content of the advertising information (112) selected by the singing user from the displayed advertising information list (113) on the display (12).

[0030]

[0031] According to another feature of the present invention, a system for providing karaoke content and shopping mall advertising information at the same time is provided, characterized in that the karaoke app function unit (130) sequentially displays on a display (12) advertisement contents of a plurality of advertisement information (112) received from a karaoke platform server (120) while outputting the accompaniment sound and lyric video of the selected song, registers advertisement information (112) selected by a singing user among the plurality of advertisement information (112) displayed on the screen as advertisement information of interest, and displays advertisement contents of registered advertisement information to be viewed on the display (12) when singing of the selected song is completed or the application is restarted.

[0032]

[0033] According to another feature of the present invention, the karaoke platform server (120) transmits corresponding advertisement information (112) to each of a plurality of non-singing users' smart terminals (10) having selected personal profile information, and the transmitted advertisement information (112) has the form of a puzzle advertisement (112a) in which some advertisement content for the corresponding advertisement information (112) is displayed in text or an image for each of a plurality of puzzle pieces (114) that are mutually assembled, and the karaoke app function unit (130) displays quiz information (115) related to the advertisement content displayed in the corresponding puzzle advertisement (112a) on the display (12) when a puzzle advertisement reading confirmation signal is output according to the user's operation, and when the user answers the quiz correctly, a set quiz reward is provided, and the quiz reward is at least one of a real prize, a prize drawing entry ticket, or cashback points. A system for simultaneously providing karaoke content and shopping mall advertisement information is provided.

[0034]

[0035] According to another feature of the present invention, a system for simultaneously providing karaoke content and shopping mall advertising information is provided, characterized in that each puzzle piece (114) includes access link information to a website where the product of the corresponding advertising information (112) can be purchased from the shopping mall platform server (110).

[0036]

[0037] According to another feature of the present invention, a system for providing karaoke content and shopping mall advertising information at the same time is provided, characterized in that the karaoke app function unit (130) displays all of the puzzle pieces (114) provided to each user on the display (12), displays the status of each user answering the quiz for each puzzle piece (114), and provides each user with a puzzle completion reward that is relatively more beneficial than the quiz reward when all users answer the quiz for each puzzle piece (114) correctly.

[0038]

[0039] According to another feature of the present invention, a system for simultaneously providing karaoke content and shopping mall advertising information is provided, characterized in that the karaoke app function unit (130) displays the status of answering the quiz for each puzzle piece (114), displays a push button (116) on the puzzle piece (114) of a Quiz Me participating user who has not yet participated in the quiz, and when a quiz participating user who has already participated in the quiz selects the push button (116), a message encouraging viewing of advertisements and quiz participation is transmitted to the smart terminal (10) of the Quiz Me participating user.

[0040]

[0041] According to another feature of the present invention, a system for providing karaoke content and shopping mall advertising information at the same time is provided, characterized in that the karaoke app function unit (130) displays the status of answering the quiz for each puzzle piece (114), displays a hint button (117) on the puzzle piece of a Quiz Me participating user who has not yet participated in the quiz, and when a quiz participating user who has already participated in the quiz selects the hint button (117), the contents of the quiz information (115) provided to the Quiz Me participating user are displayed on the smart terminal (10) of the quiz participating user, and the contents of the quiz hint (117a) entered by the quiz participating user are displayed on the smart terminal (10) of the Quiz Me participating user.

[0042]

[0043] According to another feature of the present invention, a system for providing karaoke content and shopping mall advertising information at the same time is provided, characterized in that the karaoke app function unit (130) displays the quiz hint content (117a) input by the quiz participating user on the smart terminal (10) of the quiz me participating user who did not participate in the quiz, and displays link information (117b) that can be directly connected to the quiz information (115) to be provided to the quiz me participating user together with the quiz hint content (117a).

[0044]

[0045] According to another feature of the present invention, a system for providing karaoke content and shopping mall advertising information at the same time is provided, characterized in that the karaoke platform server (120) collects a list of advertising information (112) transmitted to the smart terminal (10) of a user who has sung a song and stores it in the account of the corresponding singing user, and the karaoke app function unit (130) displays the list of advertising information (113) stored in the account of the corresponding singing user from the karaoke platform server (120) on the display (12), and displays the advertising content of the advertising information (112) selected by the singing user from the displayed advertising information list (113) on the display (12).

[0046]

[0047] Meanwhile, according to another feature of the present invention, the karaoke platform server (120) collects personal profile information of users who have already selected and sung each song, sets profile items that overlap by a set criterion or more as common profile items for each song, and when a user selects a song, selects advertisement information (112) having advertisement target setting information that matches the common profile item set for the song among a plurality of advertisement information (112), and displays the advertisement content of the selected advertisement information (112) on the display (12) of the smart terminal (10) during the singing of the selected song, thereby providing a system for simultaneously providing karaoke content and shopping mall advertisement information.

[0048] According to the present invention as described above,

[0049] First, the shopping mall platform server (110) provides product information on products sold online and processes the sale of products requested for purchase by users, the karaoke platform server (120) provides karaoke content information (111) including accompaniment sound and lyric video of a song and advertisement information (112) including advertisement content for products sold by the shopping mall platform server (110), and the karaoke app function unit (130) is installed in the form of an application on a smart terminal (10) equipped with a speaker (11) and a display (12) used by the user, receives karaoke content information (111) of a song selected by the user from the karaoke platform server (120), outputs accompaniment sound to the speaker (11), and displays a lyric video on one side of the display (12) so that the user can sing using the accompaniment sound and lyric video, and the karaoke platform so that the user can view the advertisement information (112) while watching the lyric video while singing. By applying the characteristics of a karaoke app that requires singing while watching a lyric video, such as displaying the advertising content of the advertising information (112) received from a server (120) on the other side of the display (12), the advertising delivery effect can be greatly increased by displaying the advertising information (112) together on the display (12) of a smart terminal (10) where the lyric video is displayed on the screen, and by displaying product information for products sold in an online shopping mall as the advertising information (112), the sales of the online shopping mall can be maximized.

[0050] Second, the administrator terminal (20) connects to the shopping mall platform server (110) and inputs product information for each product for sale, advertisement information (112) including advertisement content for the product, and advertisement target setting information designated for each advertisement information (112) to selectively provide the advertisement information (112), and the shopping mall platform server (110) provides the product information input from the administrator terminal (20) online through a website, and transmits the input advertisement information (112) and advertisement target setting information to the karaoke platform server (120), and the karaoke platform server (120) selectively provides advertisement information (112) by distinguishing users based on the received advertisement target setting information, thereby allowing the administrator to input data necessary for providing the service in an integrated manner only in the shopping mall platform server (110) without having to input data in each of the shopping mall platform server (110) and the karaoke platform server (120), thereby facilitating data input and management and promoting convenience for the administrator. there is.

[0051] Third, the karaoke platform server (120) automatically increases the cashback points of each account node by providing a set cashback point when a user purchases karaoke content information (111), and when the provided cashback point meets the account node creation criterion, an account node having a set proliferation limit is created to accumulate some or all of the provided cashback points, sequentially assigning the created account node to each node sheet of a linked multi-level tree data structure (T), and distributing the cashback points accumulated in the account node of the corresponding user to the upper level account nodes directly linked to the sheet-assigned account node, and when the proliferation value of an individual account node or the average of the proliferation values ​​of all account nodes on the same level in the tree data structure (T) reaches the set proliferation limit, the dividends of the corresponding account node or all account nodes on the same level are terminated and the increased value in the account node of each user is settled, so that the face value of the account node of the direct upper level is automatically increased. Users can automatically increase the value of their cashback points to provide high benefits without having to invest in attracting subsequent users to child nodes or spending money to generate sales themselves.

[0052] Fourth, the karaoke platform server (120) destroys the tree data structure (T) itself when the total number of account nodes of the tree data structure (T) reaches a set value, then creates a new tree data structure (T), sets the account node that is created first among the unsettled account nodes as the root node, and incorporates the remaining account nodes into lower-level account nodes in the order of creation, and subsequently incorporates new account nodes that are created, and repeats the process of destroying the tree data structure (T) itself and creating a new tree data structure (T) when the total number of account nodes of the tree data structure (T) reaches the set value, thereby preventing excessive proliferation for a single user or excessive traffic due to unlimited growth of the tree structure, and preventing settlement damage. In addition, it is possible to provide a sound cashback point provision service in which the face value increases at a sufficient and appropriate level by suppressing expectations of excessive profits or gambling.

[0053] Fifth, a plurality of personal profile information including at least one profile item of the gender, age, residence, place of work, occupation, workplace location, or area of ​​interest of registered users, and advertising target setting information designated for each advertising information (112) are further provided to selectively provide the advertising information (112), and when a user selects a song, advertising information (112) having advertising target setting information matching the personal profile information of the corresponding user is selected from among the plurality of advertising information (112), and the advertising content of the selected advertising information (112) is displayed on the display (12) of the smart terminal (10) during the singing of the selected song, thereby selectively providing advertising information (112) targeted to the common tendencies of users with the same taste in song selection, thereby reducing unnecessary advertising data transmission costs and preventing user inconvenience or rejection due to spam advertising.

[0054] Sixth, when the singing of the selected song is completed, the karaoke platform server (120) selects personal profile information that matches the advertising target setting information of the advertising information (112) displayed on the display (12) during the singing of the singing user among the plurality of personal profile information, and transmits the corresponding advertising information (112) to the smart terminal (10) of the non-singing user having the selected personal profile information, thereby significantly increasing the number of advertising delivery targets and selectively providing advertising information (112) that matches each user.

[0055] Seventh, the karaoke platform server (120) collects a list of advertising information (112) transmitted to the smart terminal (10) of the singing user and stores it in the account of the corresponding singing user, and the karaoke app function unit (130) displays the list of advertising information (113) stored in the account of the corresponding singing user from the karaoke platform server (120) on the display (12), and displays the advertising content of the advertising information (112) selected by the singing user from the displayed advertising information list (113) on the display (12), thereby allowing the user to conveniently view the advertising information (112) at a desired time and place, thereby increasing the confirmation rate of the received advertising information (112), thereby further increasing the advertising effect.

[0056] Eighth, the karaoke app function unit (130) sequentially displays the advertisement contents of a plurality of advertisement information (112) received from the karaoke platform server (120) on the display (12) while outputting the accompaniment sound and lyric video of the selected song, and registers the advertisement information (112) selected by the singing user among the plurality of advertisement information (112) displayed on the screen as advertisement information of interest, and when the singing of the selected song is completed or the application is restarted, the advertisement contents of the registered advertisement information to be viewed are displayed on the display (12), thereby providing an opportunity for the user to conveniently view the advertisement information (112) that the user is interested in without restrictions on time and place.

[0057] Ninth, the karaoke platform server (120) transmits the corresponding advertisement information (112) to the smart terminals (10) of a plurality of non-singing users having the selected personal profile information, respectively, and the transmitted advertisement information (112) has the form of a puzzle advertisement (112a) in which some advertisement content for the corresponding advertisement information (112) is displayed in text or an image on each of a plurality of puzzle pieces (114) that are mutually assembled, and the karaoke app function unit (130) displays quiz information (115) related to the advertisement content displayed in the corresponding puzzle advertisement (112a) on the display (12) when a puzzle advertisement reading confirmation signal is output according to the user's operation, and when the user answers the quiz correctly, a set quiz reward is provided, thereby providing each user with a puzzle piece containing the advertisement content and completing the puzzle by answering a quiz related to the advertisement content, thereby providing advertisement information (112) and rewards, thereby maximizing the advertisement effect by inducing the user to actively view the advertisement.

[0058] Tenth, the karaoke app function unit (130) displays all of the puzzle pieces (114) provided to each user on the display (12), displays the status of each user answering the quiz for each puzzle piece (114), and provides each user with a puzzle completion reward that is relatively more beneficial than the quiz reward when all users answer all of the quizzes for each puzzle piece (114), thereby inducing a sense of participation to view the advertisement information (112) for the sake of other users who have also been provided with puzzle pieces (114), and can significantly increase the advertisement confirmation rate.

[0059] Eleventh, the karaoke app function unit (130) displays the status of answering the quiz for each puzzle piece (114), and displays a push button (116) on the puzzle piece (114) of a QuizMe participating user who has not yet participated in the quiz, and when a QuizMe participating user who has already participated in the quiz selects the push button (116), a message urging the QuizMe participating user to view the advertisement and participate in the quiz is transmitted to the smart terminal (10), thereby further increasing the advertisement confirmation rate of the QuizMe participating user.

[0060] Twelfth, the karaoke app function unit (130) displays the status of answering the quiz for each puzzle piece (114), and displays a hint button (117) on the puzzle piece of a QuizMe participating user who has not yet participated in the quiz, and when a quiz participating user who has already participated in the quiz selects the hint button (117), the content of the quiz information (115) provided to the QuizMe participating user is displayed on the smart terminal (10) of the QuizMe participating user, and the quiz hint content (117a) entered by the quiz participating user is displayed on the smart terminal (10) of the QuizMe participating user, thereby enabling the QuizMe participating user to recognize the content of the advertisement and answer the quiz without having to view the advertisement information (112), and preventing the disadvantage of some QuizMe participating users not receiving the puzzle completion reward due to the other quiz participating users.

[0061] Thirteenth, the karaoke app function unit (130) displays the quiz hint content (117a) entered by the quiz participating user on the smart terminal (10) of the Quiz Me participating user who did not participate in the quiz, and displays link information (117b) that can be directly connected to the quiz information (115) to be provided to the Quiz Me participating user together with the quiz hint content (117a), thereby resolving the inconvenience of the Quiz Me participating user having to go through multiple paths within the karaoke app to view the advertisement information (112) and access the quiz information (115), thereby significantly increasing the participation rate of the Quiz Me participating user.

[0062] Figure 1 is a schematic diagram showing the configuration of a system for simultaneously providing karaoke content and shopping mall advertising information according to a preferred embodiment of the present invention.

[0063] FIG. 2 is a screen example showing a state in which karaoke content information and advertisement information are displayed together on the display of a smart terminal according to a preferred embodiment of the present invention.

[0064] Figure 3 is a block diagram showing the functional configuration of a karaoke platform server according to a preferred embodiment of the present invention.

[0065] Figure 4 is a screen example showing a state in which a product image, product name, and sales price are displayed in advertising information according to a preferred embodiment of the present invention.

[0066] Figure 5 is an example of a tree data structure according to a preferred embodiment of the present invention.

[0067] Figure 6 is a schematic diagram for explaining the operating principle of automatic increase of cashback points by a tree data structure according to a preferred embodiment of the present invention.

[0068] Figure 7 is a table showing advertising target setting information according to a preferred embodiment of the present invention.

[0069] Figure 8 is a screen example showing a state in which prize status information is included and displayed in advertisement information according to a preferred embodiment of the present invention.

[0070] Figure 9 is a screen example showing a state in which quiz information is displayed on a display according to a preferred embodiment of the present invention.

[0071] Figure 10 is a screen example showing a state in which a quiz reward is displayed on a display according to a preferred embodiment of the present invention.

[0072] Figure 11 is a screen example showing a state in which an advertisement information list is displayed on a display according to a preferred embodiment of the present invention.

[0073] Figure 12 is a screen example showing a state in which multiple advertisement information is sequentially displayed on a display according to a preferred embodiment of the present invention.

[0074] FIG. 13a is a screen example showing a state in which all of the plurality of puzzle pieces provided to each user are displayed on the display according to a preferred embodiment of the present invention.

[0075] Figure 13b is a screen example showing a state in which advertisement information is displayed on a puzzle piece according to a preferred embodiment of the present invention.

[0076] Figure 13c is a screen example showing a state in which quiz information is displayed on a puzzle piece according to a preferred embodiment of the present invention.

[0077] FIG. 13d is a screen example showing a state in which a quiz reward is displayed on a puzzle piece according to a preferred embodiment of the present invention.

[0078] Figure 14 is an example screen displaying the status of each user answering the quiz for each puzzle piece according to a preferred embodiment of the present invention.

[0079] Figure 15 is a screen example showing a state in which quiz hint content according to a preferred embodiment of the present invention is displayed on a smart terminal of a quizme participating user.

[0080] The above-described objects, features, and advantages of the present invention will become more apparent through the detailed description that follows. Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings.

[0081] A system for simultaneously providing karaoke content and shopping mall advertising information according to a preferred embodiment of the present invention can greatly increase the advertising delivery effect by displaying advertising information together with the display of a smart terminal on which a karaoke app is displayed, which requires singing while watching a lyric video, and can maximize the sales of an online shopping mall by displaying product information about products sold in the online shopping mall as the advertising information, and as illustrated in FIG. 1, includes a shopping mall platform server (110), a karaoke platform server (120), and a karaoke app function unit (130).

[0082] First, the shopping mall platform server (110) provides product information about products for sale online and processes the sale of products requested for purchase by users. Here, the shopping mall platform server (110) provides an online website where product information is posted and can process purchase requests and payments for products within the website.

[0083] The above karaoke platform server (120) provides karaoke content information (111) including accompaniment sound and lyric video of the song and advertising information (112) including advertising content for products sold by the above shopping mall platform server (110).

[0084] The above karaoke app function unit (130) is installed in the form of an application on a smart terminal (10) equipped with a speaker (11) and a display (12) used by the user as illustrated in FIG. 1, and receives karaoke content information (111) of a song selected by the user from a karaoke platform server (120), and outputs accompaniment sound to the speaker (11) as illustrated in FIG. 2, while displaying a lyric video on one side of the display (12) so that the user can sing using the accompaniment sound and lyric video, and displays the advertisement content of the advertisement information (112) received from the karaoke platform server (120) on the other side of the display (12) so that the user can view the advertisement information (112) while watching the lyric video while singing.

[0085] In this way, by applying the characteristics of a karaoke app that requires users to sing while watching a lyric video, the advertising effect can be greatly increased by displaying advertising information (112) on the display (12) of a smart terminal (10) where the lyric video is displayed, and by displaying product information for products sold at an online shopping mall as the advertising information (112), the sales of the online shopping mall can be maximized.

[0086] The above karaoke platform server (120) collects and manages various data required to provide a karaoke app service and provides data for the karaoke app function unit (130) to implement functions. Karaoke content information (111) including accompaniment sound and lyric video for each song and advertisement information (112) in which advertisement content is in the form of one or more of text or images (including still images and videos) are stored.

[0087] Here, FIG. 3 illustrates the functional configuration of a karaoke platform server (120). Referring to the drawing, the karaoke platform server (120) basically includes a karaoke content management unit (120a) that stores karaoke content information (111) for each song and transmits the karaoke content information (111) of the selected song to a smart terminal (10) in response to a request from a karaoke app function unit (130) connected via a communication network, and an advertisement information management unit (120b) that stores each advertisement information (112) and transmits the selected advertisement information (112) to the karaoke app function unit (130) in response to a request from the karaoke app function unit (130) or programmed information.

[0088] In addition, it may further include a member management unit (120c) that collects and manages personal profile information of each user registered as a member so that optimized advertising information (112) can be provided for each user, an advertising target setting unit (120d) that stores and manages target setting information so that optimized advertising information (112) for each user's tendencies can be provided according to the set conditions, a reward provision unit (120e) that provides at least one of cashback points, real prizes, and prize drawing tickets as a reward to each user who meets the reward provision criteria, and a quiz provision unit (120f) that provides quiz information according to the puzzle advertising function described below.

[0089] In addition, the member management unit (120c) manages the personal profile information and membership status entered by users, advertisers, etc. who receive the karaoke app service when registering as members, and the advertisement information management unit (120b) collects and manages advertisement information provided to users, including advertisement information uploaded through a smart terminal (10) used by an advertiser or advertisement information uploaded through an administrator terminal (20) used by an administrator.

[0090] In addition, the above advertisement information (112) includes text describing the advertisement content, an image or video expressing the advertisement content, and link data that enables access to the advertisement target that the advertiser wants the user to view.

[0091] The above karaoke app function unit (130) is a functional configuration that implements a karaoke service and is installed in the form of an application on a smart terminal (10) used by a user. The smart terminal (10) may be a smartphone, tablet, smart TV or PC, and may be equipped with a speaker (11) and a display (12), capable of installing and operating an application, and capable of receiving karaoke content information (111) and advertising information (112) by connecting to a karaoke platform server (120) via a communication network. In addition, it is preferable that the smart terminal (10) be equipped with a microphone (13, see FIG. 1) so that the user's singing voice can be input and the karaoke app function unit (130) can measure the singing score.

[0092] In addition, the karaoke app function unit (130) requests and receives karaoke content information (111) of a song selected by a user from a karaoke platform server (120), outputs accompaniment sound to the speaker (11) of the smart terminal (10), and displays a lyric video on one side of the display (12) of the smart terminal (10) as shown in FIG. 2, so that the user can sing the selected song while listening to the accompaniment sound and watching the lyric video.

[0093] In addition, the karaoke app function unit (130) can display various operation buttons (121) for pitch control, tempo control, pause, play, and song search on the display (12) to provide convenience to the user.

[0094] In addition, the karaoke app function unit (130) displays the advertisement content of the advertisement information (112) received from the karaoke platform server (120) on the other side of the display (12) so that the user can view the advertisement information (112) while watching the lyric video while singing.

[0095] Here, as illustrated in FIGS. 3 and 4, the lyric video of the karaoke content information (111) is positioned at the upper position of the display (12) and the advertisement information (112) is positioned at the lower position, but this is not limited thereto. The karaoke content information (111) may be positioned at the lower position and the advertisement information (112) may be positioned at the upper position, or each piece of information (111, 112) may be positioned at both sides.

[0096] In addition, as shown in FIG. 4, the advertising information (112) displayed on the smart terminal (10) of the singing user singing a song may include product images, product names, and sales prices (including discount information) for products sold by the shopping mall platform server (110). The product images, product names, and sales prices may be posted on the first web page among web pages containing product information provided online through the shopping mall platform server (110).

[0097] In this way, by applying the characteristics of a karaoke app that requires users to sing while watching a lyric video, the advertising delivery effect can be increased by displaying advertising information (112) together with the display (12) where the lyric video is displayed.

[0098] In addition, since the user must see the lyric video while singing the song, the advertisement information (112) must be displayed on the display (12) together with the lyric video as shown in FIG. 4, but since the lyric video is unnecessary when the screen changes to calculate the score during the intro, interlude, or after singing the song, the lyric video is not displayed on the display (12) as shown in FIG. 12, and only the advertisement information (112) is displayed on the entire screen to increase the visibility of the advertisement information (112) and increase the advertising effect.

[0099] In addition, the administrator terminal (300, see FIG. 1) used by the administrator who operates the system connects to the shopping mall platform server (110) and inputs product information for each product for sale, advertisement information (112) including advertisement content for the product, and advertisement target setting information designated for each advertisement information (112) to selectively provide the advertisement information (112), and the shopping mall platform server (110) provides the product information input from the administrator terminal (20) online through a website, and transmits the input advertisement information (112) and advertisement target setting information to the karaoke platform server (120), and the karaoke platform server (120) selectively provides advertisement information (112) by distinguishing users based on the received advertisement target setting information, thereby allowing the administrator to input data necessary for providing the service in an integrated manner only in the shopping mall platform server (110) without having to input data in each of the shopping mall platform server (110) and the karaoke platform server (120), thereby simplifying data input and management. It is easy to use and can provide convenience to administrators.

[0100] Meanwhile, a system for simultaneously providing karaoke content and shopping mall advertising information according to a preferred embodiment of the present invention can provide cashback points to be accumulated in the user's account as a reward for the user purchasing karaoke content information (111), and can be provided so that the accumulated cashback points are automatically increased to provide greater benefits.

[0101] The above karaoke app function unit (130) receives karaoke content information (111) from a karaoke platform server (120), displays a list of multiple songs on a display (12), and transmits a purchase request signal for a song selected by the user from the list to the karaoke platform server (120) according to the user's operation. The karaoke platform server (120) processes the sale so that the user is granted the right to use the karaoke content information (111) by paying the cost of the karaoke content information (111) for the song requested for purchase.

[0102] In addition, the karaoke platform server (120) provides a set cashback point (e.g., 300 won cashback point) when a user purchases karaoke content information (111), and when the provided cashback point meets the account node creation criterion (e.g., 300 won or 600 won cashback point), an account node having a set proliferation limit (e.g., 3,000 won cashback point) is created at the user's request or automatically, and some or all of the provided cashback points are accumulated, and as shown in FIGS. 5 and 6, the created account node is sequentially assigned to each node sheet of a linked multi-level tree data structure (T), and the cashback points accumulated in the sheet-assigned account node are distributed to the upper level account nodes directly linked to the corresponding account node, thereby automatically increasing the cashback points of each account node in a multi-level proliferation method, and in the tree data structure (T), the proliferation value of each account node or all of the same level When the average of the growth value of an account node reaches the set growth limit, dividends for that account node or all account nodes on the same level can be terminated and the growth value for each user's account node can be settled.

[0103] Therefore, since the face value of the account node at the direct upper level is automatically increased, the value of the user's cashback points can be automatically increased and provide high benefits without the user having to invest in attracting lower-ranking users to child nodes or spending money to increase sales on their own.

[0104] Here, the karaoke platform server (120) destroys the tree data structure (T) itself when the total number of account nodes of the tree data structure (T) reaches a set value, then creates a new tree data structure (T), sets the account node created first among the unsettled account nodes as the root node, and incorporates the remaining account nodes into lower-level account nodes in the order of creation, and subsequently incorporates new account nodes created thereafter. As described above, when the total number of account nodes of the tree data structure (T) reaches the set value, the process of destroying the tree data structure (T) itself and creating a new tree data structure (T) can be repeated.

[0105] Therefore, it is possible to prevent excessive traffic due to excessive proliferation by a single user or unlimited growth of the tree structure, prevent settlement damage, and suppress expectations of excessive profits or gambling, thereby providing a sound cashback point provision service in which the face value increases at a sufficient and appropriate level.

[0106] More specifically, as illustrated in FIG. 5, the preferred tree data structure (T) of the present invention is a binary tree structure. However, a ternary tree, a tree structure in which some nodes have only one child node, or other appropriately modified tree structures are not excluded.

[0107] As shown in FIG. 6, if a user purchases karaoke content information (111) worth 3,000 won through a karaoke app, and a cashback point with a face value of 300 won, which is 10% of the purchase amount, is provided, the first user to receive cashback points is assigned to the root node (level 1) and has the face value of 300 won credited to his or her account node. Then, when two users are each provided with the same 300 won cashback point and are assigned to their respective node sheets, they are connected to the root node as child nodes (level 2), and when the face value of their cashback points is equally distributed with the upper-level users, the two users at level 2 are each distributed 300 / 2 = 150 won, and the user at the root node at level 1 is distributed 300 / 2 + 300 / 2 won from his or her two children, increasing to a total face value of 600 won. Next, if a child level user of the second generation is assigned to a node sheet of level 3 and registers a cashback point worth 300 won, the level 3 user will be equally distributed to three people, including himself and his two immediate higher level users, so the level 3 user will be distributed 300 / 3=100 won, the immediate higher level 2 user will be distributed 300 / 3 won, and the total will increase to a face value of 300 / 2 + 300 / 3 won, and the immediate higher level 1 user will be distributed 300 / 3 won, and the total will increase to a face value of 300 + 300 / 2 + 300 / 2 + 300 / 3 won.

[0108] With this automatic accrual method, each time a new user registers cashback points, the higher-level account node accrues dividends, increasing the face value of the cashback points. Consequently, users attracted by the automatic accrual of cashback points can purchase goods or services at merchants participating in the cashback point system of the present invention and receive cashback points. This provides merchants with a significant advantage in attracting users, while users can enjoy the benefit of using the accrued cashback points as cash.

[0109] Here, if a user purchases a product worth 6,000 won, the merchant can provide two cashback points worth 300 won each, equivalent to 10% of 3,000 won. Each of these cashback points can be registered in a separate account. It's desirable to maintain a uniform initial face value for each cashback point.

[0110] Meanwhile, the present invention provides a mechanism for terminating the growth of account nodes under certain conditions to prevent excessive growth of the face value of cashback points. Excessive growth of the face value of a senior account node can encourage gambling, leading to high-level users expecting excessive profits without effort. Lower-level users, on the other hand, face too many high-level users to whom they can divide their cashback point value upon registration, resulting in low initial dividends and a long period of time required for the dividends to grow to a certain level. Therefore, it is desirable to limit the growth of account nodes at an appropriate level.

[0111] As a preferred method for limiting the proliferation of account nodes to an appropriate level, according to the present invention, when the proliferation value of an account node reaches a preset amount or a predetermined multiple of the original face value of the cashback points, the account node is excluded from further dividends and the proliferation of the face value is terminated. For example, if a 10% cashback point of 300 won (approximately 30%) is provided for a purchase of 3,000 won and is accumulated in the account node, setting the proliferation limit of the account node to 3,000 won will terminate the dividend as soon as the accumulated amount of the account node reaches 3,000 won, preventing further proliferation. In this case, the user purchases a product worth 3,000 won and earns 3,000 won in cashback points, effectively purchasing the product for free. Alternatively, instead of setting the account limit to a fixed amount, it can be set to a predetermined multiple of the original face value of the cashback points. For example, if the initial face value of cashback points is 300 won, and the growth limit is set to 10 times that, the growth limit will also be 300 won * 10 = 3,000 won.

[0112] Meanwhile, according to another feature of the present invention, a process is provided for terminating additional creation of account nodes, destroying the existing tree data structure (T) itself, and creating a new tree data structure (T). To this end, a preset value limiting the total number of nodes (total number of levels of the tree structure) of the tree data structure (T) can be set in advance. For example, when the preset value of the total number of nodes of the tree data structure (T) is reached, no more account nodes are created in the corresponding tree data structure (T), and a process of destroying the tree data structure (T) itself as shown below is initiated.

[0113] The extinction process of a tree data structure (T) is to terminate additional account node creation and annihilate the tree data structure (T) when the total number of account nodes of the tree data structure (T) or the number of account nodes at the lowest level reaches a predetermined set value. When this happens, an unsettled account node is created that belongs to the lower level of the tree data structure (T) and whose accumulated amount of account nodes does not reach the growth limit or is lower than the growth limit but does not reach the predetermined settlement limit.

[0114] This is because these unsettled account nodes give a large allocation to higher-level account nodes but receive a small allocation. In this case, one or more new tree data structures (T) are created by sequentially adding unsettled account nodes, starting with the first one or more created among these unsettled account nodes as the root node.

[0115] When creating a new tree data structure (T) from unsettled account nodes, the order of the account nodes follows the order of the existing tree data structure (T). When creating multiple new tree data structures (T), the account nodes of the higher priority level of each new tree data structure (T) are sequentially filled in, and then the lower priority account nodes of each new tree data structure (T) are added to them to create the tree data structure (T).

[0116] In this way, when the total number of account nodes of the tree data structure (T) reaches a set value, the tree data structure (T) itself is destroyed and a new tree data structure (T) is created, and the process of creating and destroying the tree data structure (T) is repeated so that the creation and destruction of the tree data structure (T) continues repeatedly.

[0117] Here, the total number of account nodes that destroy the tree data structure (T) is set variably according to the traffic of the system, so it is desirable to flexibly operate the total number of nodes of the tree data structure (T) by considering the increase speed of the account nodes and the load of the system.

[0118] Meanwhile, according to another feature of the present invention, when the account node reaches the growth limit and dividends are terminated, a process is initiated to pay out cashback points to users. Payment of the multiplied cashback points is not made immediately upon reaching the growth limit. Instead, they are paid out in bulk to all users of account nodes at the same level in the tree data structure (T) after growth has been completed for all other account nodes at the same level. This simplifies the payment process and reduces system load.

[0119] Meanwhile, in the first tree data structure (T) that is initially formed, the same amount is accumulated for account nodes at the same level, but in the second and subsequent tree data structures (T) that are newly formed when the number of account nodes at the lowest level reaches the set limit, when the first tree is destroyed, the remaining account nodes lose their principal as dividends to the upper-level nodes, and the newly created account nodes enter the tree with the principal preserved, so the face values ​​of the account nodes at the same level are not the same. In this way, if there is a difference in the face value of account nodes of the same level at the time of dividend termination and cashback point payment, fairness is lowered and the computational load of the system is increased, so preferably, in the present invention, starting from the secondarily generated tree data structure (T), even if some of the account nodes of the upper level exceed the set limit, proliferation continues, and when the average of the proliferation amounts of all account nodes of the same level reaches the set limit, dividends and proliferation for all account nodes of the corresponding level are terminated simultaneously, and after the same average of the proliferation amounts is distributed or settled for the account nodes of the corresponding level, the generation of the account nodes of the corresponding level is terminated, and the process of generating a new tree data structure (T) as described above is proceeded.

[0120] Furthermore, according to the present invention, cashback points paid to users with increased face value are preferentially used at the original merchant that initially requested registration of the cashback points, thereby enabling the merchant to easily attract and secure regular users. To this end, when a user uses the cashback points to purchase a product at the original merchant where the cashback points were registered, the cashback point value is recognized at 100%. However, if the user wishes to use the increased face value cashback points at a merchant other than the original merchant, the face value of the cashback points is deducted at a predetermined discount rate, thereby disadvantageously affecting the user. In addition, part or all of the deducted amount is paid to the merchant where the cashback points were registered but not used, thereby providing monetary compensation.

[0121] Meanwhile, the karaoke platform server (120) may further store personal profile information including one or more profile items of the user's gender, age group, residence, place of work, occupation, workplace location, or area of ​​interest, and advertising target setting information (see FIG. 7) specified for each advertising information (112) in order to selectively provide the advertising information (112).

[0122] In addition, when a user selects a song, the karaoke app function (130) selects advertisement information (112) having advertisement target setting information that matches the user's personal profile information among a plurality of advertisement information (112), and displays the advertisement content of the selected advertisement information (112) on the display (12) of the smart terminal (10) during the singing of the selected song.

[0123] For example, if a user is male, in his / her 40s, and resides in Incheon, the karaoke platform server (120) extracts, from among a plurality of advertisement information (112), advertisement information (112) in which the detailed advertisement target item of the advertisement target setting information is set to be male, in his / her 40s, and resides in Incheon, and displays the extracted advertisement information (112) on the display (12) while the user is singing.

[0124] Accordingly, by selectively providing advertising information (112) targeted to the user's tendencies based on personal profile information, unnecessary advertising data transmission costs can be reduced and user inconvenience or rejection due to spam advertising can be prevented.

[0125] In addition to the above-described profile items, the above-described advertising target setting information may further include various profile items necessary for selecting advertising targets for each advertising information (112).

[0126] In addition, the karaoke platform server (120) collects personal profile information of users who have already selected and sung each song, sets profile items that overlap by more than a set standard as common profile items for each song, and when a user selects a song, it selects advertisement information (112) having advertisement target setting information that matches the common profile item set for the song among a plurality of advertisement information (112), and causes the advertisement content of the selected advertisement information (112) to be displayed on the display (12) of the smart terminal (10) during the singing of the selected song.

[0127] Accordingly, by selectively providing advertising information (112) targeted to the common tendencies of users with similar song preferences, unnecessary advertising data transmission costs can be reduced and user discomfort or rejection due to spam advertising can be prevented. In addition to the profile items described above, the advertising target setting information may further include various profile items necessary for selecting advertising targets for each advertising information (112).

[0128] In addition, when the singing of the selected song is completed, the karaoke platform server (120) selects personal profile information that matches the advertising target setting information of the advertising information (112) displayed on the display (12) during the singing of the singing user (the user who selected the song) among the personal profile information of each user, and transmits the corresponding advertising information (112) to the smart terminal (10) of the non-singing user (the user who did not select the song) having the selected personal profile information, thereby significantly increasing the number of advertising delivery targets and selectively providing advertising information (112) that matches each user.

[0129] And, as illustrated in FIG. 8, the advertisement information (112) displayed on the smart terminal (10) of the non-singing user includes advertisement content for the product, prize status information (118a) provided as a quiz reward, and a confirmation button (118b) that outputs a read confirmation signal according to the user's operation, and when the read confirmation signal is output, the karaoke app function unit (130) displays quiz information (119) related to the advertisement content of the advertisement information (112) on the display (12) as illustrated in FIG. 9, and when the user answers the quiz correctly, a quiz reward set as illustrated in FIG. 10 is provided. The quiz reward may include at least one of a real prize, a prize drawing entry ticket, or cashback points.

[0130] Non-voting users can check the current number of prizes available for winning by checking the prize status information (118a) and at the same time, check the main details of the product by checking the advertisement content. Users who answer the quiz correctly will be provided with a quiz reward, and users who do not answer the quiz correctly will be provided with a prize drawing entry ticket that can be used to participate in a random prize drawing open to all users, which is conducted separately from the advertisement. Users can collect prize drawing entry tickets and adjust the number of prize drawing entries they use to participate in the random prize drawing for the prize they want. The more prize drawing entries you have, the higher your chances of winning.

[0131] In addition, the karaoke platform server (120) collects a list of advertising information (112) transmitted to the smart terminal (10) of a singing user or a non-singing user and stores it in the account of the corresponding user, and as illustrated in FIG. 11, the karaoke app function unit (130) displays the list of advertising information (113) stored in the account of the corresponding user from the karaoke platform server (120) on the display (12), and displays the advertising content of the advertising information (112) selected by the user from the displayed advertising information list (113) on the display (12).

[0132] Through this, users can conveniently view advertising information (112) at a desired time and place, thereby increasing the confirmation rate of the received advertising information (112), thereby further increasing the advertising effect.

[0133] Additionally, if the amount of advertising information (112) transmitted to non-singing users is excessive whenever all users sing, fatigue may increase and advertising viewership may decrease. Therefore, it is preferable for the karaoke app function (130) to limit the total number of advertisements received per user to a certain amount.

[0134] In addition, as shown in FIG. 11, in a screen window where an advertisement information list (113) is displayed, at least one of an advertisement restriction request button (113a) and an advertisement addition request button (113b) is displayed together, so that when a user selects the advertisement restriction request button (113a), advertisement information (112) is blocked from being received in excess of the total amount of advertisements received per person set to be limited, and when a user selects the advertisement addition request button (1113b), advertisement information (112) is continuously received or in an additional amount set to be received even when the total amount of advertisements received per person set to be limited is exceeded.

[0135] And, as illustrated in FIG. 12, the karaoke app function unit (130) sequentially displays the advertisement contents of a plurality of advertisement information (112) received from a karaoke platform server (120) on the display (12) while outputting the accompaniment sound and lyric video of the selected song, and registers the advertisement information (112) selected by the user from among the plurality of advertisement information (112) displayed on the screen as advertisement information to be viewed, and when the singing of the selected song is completed or the application is restarted, the advertisement contents of the registered advertisement information to be viewed are displayed on the display (12), thereby providing an opportunity for the user to conveniently view advertisement information (112) that the user is interested in without restrictions on time and place.

[0136] In addition, the karaoke platform server (120) collects personal profile information of users who have already selected and sung each song, sets profile items that overlap by more than a set standard as common profile items for each song, and when a user selects a song, selects advertisement information (112) having advertisement target setting information that matches the common profile item set for the song among a plurality of advertisement information (112), and causes the advertisement content of the selected advertisement information (112) to be displayed on the display (12) of the smart terminal (10) during the singing of the selected song.

[0137] Therefore, by selectively providing advertising information (112) targeted to the common tendencies of users with similar song preferences, unnecessary advertising data transmission costs can be reduced and user discomfort or rejection due to spam advertising can be prevented. Furthermore, the number of non-singing users receiving advertising information (112) can be significantly increased, further enhancing advertising effectiveness.

[0138] Meanwhile, the karaoke app function unit (130) transmits the corresponding advertising information (112) to the smart terminals (10) of multiple users (singing users and non-singing users) having personal profile information selected based on the advertising target setting information, and as illustrated in FIGS. 13a and 13b, the transmitted advertising information (112) has the form of a puzzle advertisement (112a) in which some advertising content for the corresponding advertising information (112) is displayed in text or images for each of multiple puzzle pieces (114) that are mutually assembled, and when a puzzle advertisement reading confirmation signal is output according to the user's operation, quiz information (115) related to the advertising content displayed in the corresponding puzzle advertisement (112a) is displayed on the display (12) as illustrated in FIG. 13c, and when the user answers the quiz correctly, the quiz reward set as illustrated in FIG. 13d can be provided. The puzzle piece (114) above is provided with a confirmation button (114a), so that when a user views the advertisement content and selects the confirmation button (114a), a signal confirming that the puzzle advertisement has been read can be output. The quiz reward may include one or more of a physical prize, a prize drawing entry ticket, or cashback points.

[0139] Accordingly, by providing each user with a puzzle piece (114) containing advertisement content and applying a puzzle game method in which the user completes the puzzle by answering a quiz related to the advertisement content, advertisement information (112) and quiz rewards are provided, thereby inducing the user to actively view the advertisement, thereby maximizing the advertisement effect.

[0140] In addition, as shown in FIG. 14, the karaoke app function unit (130) displays all of the puzzle pieces (114) provided to each user on the display (12), displays the status of each user answering the quiz for each puzzle piece (114), and provides each user with a puzzle completion reward that is relatively more beneficial than the quiz reward when all users answer all of the quiz questions for each puzzle piece (114), thereby inducing a sense of participation to view the advertisement information (112) for the sake of users who have also been provided with puzzle pieces (114), and can significantly increase the advertisement confirmation rate.

[0141] The above quiz rewards or puzzle completion rewards may be raffle tickets or physical prizes (products) that can be used to participate in sweepstakes. They may also be accumulated mileage or points (cashback points) that can be used to purchase tangible and intangible goods or used like cash. They may also include content related to specific products or services, or ownership rights to such content.

[0142] In addition, referring to FIG. 14, the karaoke app function unit (130) displays the status of answering the quiz for each puzzle piece (114), and displays a push button (116) on the puzzle piece (114) of a QuizMe participating user who has not yet participated in the quiz, and when a QuizMe participating user who has already participated in the quiz selects the push button (116), a message urging the QuizMe participating user to view the advertisement and participate in the quiz is transmitted to the smart terminal (10), thereby further increasing the advertisement confirmation rate of the QuizMe participating user.

[0143] In addition, the karaoke app function unit (130) displays the status of answering the quiz for each puzzle piece (114), and displays a hint button (117) on the puzzle piece of a Quiz Me participating user who has not yet participated in the quiz, and when a quiz participating user who has already participated in the quiz selects the hint button (117), the contents of the quiz information (115) provided to the Quiz Me participating user are displayed on the smart terminal (10) of the Quiz Me participating user, and as illustrated in FIG. 15, the contents of the quiz hint (117a) entered by the quiz participating user can be displayed on the smart terminal (10) of the Quiz Me participating user.

[0144] Accordingly, users participating in QuizMe can recognize the content of the advertisement and answer the quiz without having to view the advertisement information (112), and the disadvantage of some users participating in QuizMe preventing other users from receiving the puzzle completion reward can be prevented.

[0145] And, as shown in the drawing, the karaoke app function unit (130) displays the quiz hint content (117a) entered by the quiz participating user on the smart terminal (10) of the quiz me participating user who did not participate in the quiz, and displays link information (117b) that can be directly connected to the quiz information (115) to be provided to the quiz me participating user together with the quiz hint content (117a), thereby resolving the inconvenience of the quiz me participating user having to go through multiple paths within the karaoke app to view the advertisement information (112) and access the quiz information (115), thereby significantly increasing the participation rate of the quiz me participating user.

[0146] In addition, the karaoke app function unit (130) can prevent the correct answer to the quiz from being transmitted to the quizme participating user by comparing the quiz hint content (117a) entered by the quizme participating user with the correct answer to the quiz, and if they are the same, restricting the quiz hint content (117a) from being displayed on the smart terminal (10) of the quizme participating user.

[0147] The present invention described above is not limited to the above-described embodiments and the attached drawings, and it will be apparent to a person skilled in the art to which the present invention pertains that various substitutions, modifications, and changes are possible within the scope that does not depart from the technical spirit of the present invention.

Claims

1. A shopping mall platform server (110) that provides product information on products sold online and processes sales of products requested for purchase by users; A karaoke platform server (120) that provides karaoke content information (111) including accompaniment sound and lyric video of a song and advertisement information (112) including advertisement content for products sold on the shopping mall platform server (110); and A system for providing karaoke content and shopping mall advertising information simultaneously, comprising a karaoke app function unit (130) which is installed in the form of an application on a smart terminal (10) equipped with a speaker (11) and a display (12) and which receives karaoke content information (111) of a song selected by a user from a karaoke platform server (120) and outputs accompaniment sound to the speaker (11) while displaying a lyric video on one side of the display (12) so that the user can sing using the accompaniment sound and lyric video, and displays the advertising content of the advertising information (112) received from the karaoke platform server (120) on the other side of the display (12) so that the user can view the advertising information (112) while watching the lyric video while singing.

2. In claim 1, The above karaoke platform server (120) is A system for providing karaoke content and shopping mall advertising information at the same time, characterized in that when a user purchases karaoke content information (111), a set cashback point is provided, and when the provided cashback point meets an account node creation criterion, an account node with a set proliferation limit is created and some or all of the provided cashback points are accumulated in the account node, the created account nodes are sequentially assigned to each node sheet of a linked multi-level tree data structure (T), and the cashback points accumulated in the sheet-assigned account nodes are distributed to the upper-level account nodes directly linked to the account node, thereby automatically increasing the cashback points of each account node, and when the proliferation amount of an individual account node or the average of the proliferation amounts of all account nodes on the same level in the tree data structure (T) reaches the set proliferation limit, the distribution of the account node or all account nodes on the same level is terminated and the cashback points multiplied in the account node of each user are settled.

3. In claim 2, The above karaoke platform server (120) is When the total number of account nodes of the above tree data structure (T) reaches the set value, the tree data structure (T) itself is destroyed and a new tree data structure (T) is created, and the account node that is created first among the unsettled account nodes is set as the root node, and the remaining account nodes are incorporated into the lower-level account nodes in the order of creation, and new account nodes created thereafter are incorporated in succession. A system for providing karaoke content and shopping mall advertising information simultaneously, characterized in that when the total number of account nodes of a tree data structure (T) reaches a set value, the tree data structure (T) itself is destroyed and a new tree data structure (T) is created, and the process is repeated.

4. In claim 1, The above karaoke platform server (120) is A plurality of personal profile information including one or more profile items of the registered users' gender, age, residence, place of work, occupation, workplace location or area of ​​interest, and advertising target setting information specified for each advertising information (112) are further provided to selectively provide the advertising information (112). A system for simultaneously providing karaoke content and shopping mall advertising information, characterized in that when a user selects a song, advertising information (112) having advertising target setting information matching the user's personal profile information is selected from among a plurality of advertising information (112), and the advertising content of the selected advertising information (112) is displayed on the display (12) of a smart terminal (10) during the singing of the selected song.

5. In claim 4, The above karaoke platform server (120) is A system for providing karaoke content and shopping mall advertising information simultaneously, characterized in that when the singing of the selected song is completed, the personal profile information matching the advertising target setting information of the advertising information (112) displayed on the display (12) during the singing of the singing user is selected from among the personal profile information of each user, and the advertising information (112) is transmitted to the smart terminal (10) of the non-singing user having the selected personal profile information.

6. In claim 5, The advertising information (112) displayed on the smart terminal (10) of the above-mentioned singing user includes the product image, product name, and sales price for the product sold by the shopping mall platform server (110). The advertising information (112) displayed on the smart terminal (10) of the above non-voice user includes the advertising content for the product, prize status information (118a) provided as a quiz reward, and a confirmation button (118b) that outputs a reading confirmation signal according to the user's operation. The above karaoke app function (130) displays quiz information (119) related to the advertisement content of the advertisement information (112) on the display (12) when the read confirmation signal is output, and when the user answers the quiz correctly, the set quiz reward is provided. A system for providing karaoke content and shopping mall advertising information simultaneously, characterized in that the above quiz reward includes at least one of a physical prize, a prize drawing entry ticket, or cashback points.

7. In claim 5, The above karaoke platform server (120) transmits the corresponding advertising information (112) to each of the smart terminals (10) of a plurality of non-singing users having selected personal profile information, and the transmitted advertising information (112) has the form of a puzzle advertisement (112a) in which some advertising content for the corresponding advertising information (112) is displayed in text or images for each of a plurality of puzzle pieces (114) that are mutually assembled. The above karaoke app function (130) outputs a puzzle advertisement reading confirmation signal according to the user's operation, and displays quiz information (115) related to the advertisement content displayed in the puzzle advertisement (112a) on the display (12), and when the user answers the quiz correctly, the set quiz reward is provided. A system that simultaneously provides karaoke content and shopping mall advertising information, wherein the above quiz reward is characterized by at least one of a physical prize, a prize drawing ticket, or cashback points.

8. In claim 7, The above karaoke app function (130) is A system for providing karaoke content and shopping mall advertising information simultaneously, characterized in that it displays all of the multiple puzzle pieces (114) provided to each user on a display (12), displays the status of each user answering the quiz for each puzzle piece (114), and provides each user with a puzzle completion reward that is relatively more beneficial than the quiz reward when all users answer all of the quiz questions for each puzzle piece (114).

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