System and method for visualizing advertising messages on the external surface of a vehicle, based on a geo-localization of the vehicle and / or based on stored profiles of users located nearby the vehicle

Abstract

A system for providing personalized assistance to a user, both on board a vehicle and outside the vehicle, comprises a plurality of user monitoring sensors (6, 7), arranged in the vehicle and / or in accessory devices associated with the user's body, configured for detecting and monitoring a plurality of characteristic data of the user. The system further comprises a personal electronic assistant device (10) configured to be operatively associated with the vehicle and to communicate with the electronic controller (E) of the vehicle and / or with a remote server (C), such that the electronic controller (E) of the vehicle and / or the electronic unit (100) of the personal electronic assistant device (10) and / or the remote server receive data from the user monitoring sensors (6, 7) and construct and progressively enrich, with the aid of data and artificial intelligence algorithms, a profile of the user which is stored. The vehicle comprises one or more image forming devices (P1, P2) configured to form advertising images on external surfaces of the vehicle, as a function of the geographical position of the vehicle and / or as a function of the stored profiles of other users equipped with the personal electronic assistant device (10) who are located within a determined distance from the vehicle.

Description

[0001] "System and method for visualizing advertising messages on the external surface of a vehicle, based on a geo-localization of the vehicle and / or based on stored profiles of users located nearby the vehicle"

[0002] ★ ★★★

[0003] DESCRIPTION TEXT

[0004] Field of the invention

[0005] The present invention relates to a system and a method for visualizing advertising messages on external surfaces of a vehicle, based on a geolocalization of the vehicle and / or based on stored profiles of users located nearby the vehicle.

[0006] Background of the invention

[0007] In the Italian patent application IT 10 2024 005623, filed on 13.03.2024 and still secret at the filing date of the present application, the Applicant proposed a system and a method for providing personalized assistance to a user, by employing a personal electronic assistant, usable both on board a vehicle and outside the vehicle, for example in the use of another means of transport, such as a bicycle or a motorcycle or a scooter, or in general in the use of a variety of external systems, in normal daily life.

[0008] A modern vehicle of the type addressed by the previous proposal typically comprises a plurality of electronic driver assistance systems (the so-called ADAS systems, such as the automatic braking system and the lane warning system), a plurality of sensors on board the vehicle, configured for detecting a plurality of operational parameters of the vehicle, one or more human-machine interfaces, configured for presenting information and receiving commands, and an electronic controller of the vehicle, configured for controlling the electronic driver assistance systems and said one or more interfaces, based on data detected by the sensors of the vehicle and / or based on commands transmitted by a user via said one or more interfaces. In known vehicles of this type, a communication module connected to the electronic controller of the vehicle and configured for communicating and exchanging data with a remote server is also often provided. The previous proposal started from the desire to make the use by a user of the on-board systems of a vehicle of the type indicated above simpler, more comfortable and more intuitive, but at the same time aimed to make available a personal electronic assistant also usable outside the vehicle, in a variety of situations.

[0009] A further object of the previous proposal was to realize a personalized assistance system that was capable of elaborating a personalized profile of the user and consequently varying one or more control parameters of driver assistance functions (for example by varying the intervention parameters of the automatic braking or the intensity of a vibration imparted to the steering wheel as a warning of the vehicle's tendency to exit a lane).

[0010] A further object of the previous proposal was to realize a personalized assistance system that was capable of constructing and progressively enriching, with the aid of artificial intelligence algorithms, said profile of the user, based on primary information concerning driving modes, level of trust in the assistance systems (deduced based on monitoring of the user's behaviors), level of attention and emotional state, biometric data, health status, and secondary information inferred also from the use of systems external to the vehicle.

[0011] With a view to achieving the aforementioned objects, the previous proposal had for its object a system for providing personalized assistance to a user, both on board a vehicle and outside the vehicle, wherein said system includes a vehicle of the type comprising:

[0012] - a plurality of electronic driver assistance systems,

[0013] - a plurality of sensors on board the vehicle, configured for detecting a plurality of operational parameters of the vehicle,

[0014] - one or more human-machine interfaces, configured for presenting information and receiving commands,

[0015] - an electronic controller of the vehicle, configured for controlling said electronic driver assistance systems and said one or more interfaces, based on data detected by said sensors of the vehicle and / or based on commands transmitted by a user via said one or more interfaces, and - a communication module connected to the electronic controller of the vehicle and configured for communicating and exchanging data with a remote server,

[0016] - said system being characterized in that it further comprises:

[0017] - a plurality of user monitoring sensors, arranged in the vehicle and / or in accessory devices associated with the user's body, configured for detecting and monitoring a plurality of characteristic data of the user, including for example primary information such as the user's driving modes, level of trust in the assistance systems, level of attention and emotional state, biometric data, health status, and secondary information, such as for example modes of use of systems external to the vehicle,

[0018] - a personal electronic assistant device, having a device body including an electronic control and processing unit, a communication unit connected to said electronic unit and an interface with the user,

[0019] - wherein the body of the personal electronic assistant device is configured to be removably connected to an element of the passenger compartment of the vehicle, in a condition wherein the personal electronic assistant device is operatively associated with the vehicle and communicates with the electronic controller of the vehicle and / or with said remote server, wherein, in said condition wherein the personal electronic assistant device is operatively associated with the vehicle, the electronic controller of the vehicle and / or the electronic unit of said personal electronic assistant device and / or said remote server are configured to:

[0020] - continuously receive data from said user monitoring sensors,

[0021] - process said data to construct and progressively enrich, with the aid of artificial intelligence algorithms, a profile of the user which is stored in a memory associated with said personal electronic assistant device and / or with said electronic controller of the vehicle, and / or with said remote server, and

[0022] - vary one or more control parameters on the basis of which the electronic controller of the vehicle controls said on-board electronic systems for driver assistance and said human-machine interfaces, as a function of the profile of the user that has been elaborated and stored, - said personal electronic assistant device being configured to provide the user with an assistance service during the use of the vehicle, based on data provided by said sensors of the operational parameters of the vehicle, on data relating to said stored profile of the user and on data relating to specific characteristics of the vehicle and its mode of use, stored in said personal electronic assistant device and / or in said electronic controller of the vehicle and / or in said remote server,

[0023] - said personal electronic assistant device being further capable of being used also outside the vehicle, for example in association with other means of transport, such as a bicycle or a motorcycle or a scooter, or in daily life activities, to provide assistance functions to the user via the electronic control unit and / or said remote server.

[0024] In a preferred form of embodiment of the previous proposal, the electronic unit of the personal electronic assistant device and / or said remote server are configured, when the personal electronic assistant device is used outside the vehicle, to continue receiving data from user monitoring sensors that are carried by the user's body and / or from external systems to which the personal electronic assistant device is associated.

[0025] Thanks to the characteristics indicated above, the system according to the previous proposal provides the user with the possibility of having an electronic assistant that makes the use of the vehicle simpler, more comfortable and more intuitive and at the same time provides continuous assistance also in a variety of situations outside the vehicle, such as for example in the use of other means of transport, and in the use of a variety of external systems (for example home automation systems) with which the user interfaces in daily life.

[0026] Object of the invention

[0027] The object of the present invention is to further perfect the system and the method proposed in the previous Italian patent application IT 10 2024 005623 (which, as indicated above, is still secret at the filing date of the present application) by equipping it with new functionalities, in particular with reference to the possibility of visualizing advertising messages on external surfaces of the vehicle, based on a geo-localization of the vehicle and / or based on stored profiles of users located nearby the vehicle.

[0028] Summary of the invention

[0029] With a view to achieving the aforementioned object, the invention has for its object a system having the characteristics that have been indicated above with reference to the previous proposal, and wherein: said vehicle further comprises one or more image forming devices configured to form advertising images on external surfaces of the vehicle, wherein a geo-localization module is associated with said electronic controller of the vehicle, configured to communicate to the electronic controller of the vehicle data relating to the geographical position of the vehicle, and wherein said personal electronic assistant device and / or said electronic controller of the vehicle, and / or said remote server are configured to select the advertising images to be displayed on the external surfaces of the vehicle as a function of the geographical position of the vehicle and / or as a function of the stored profiles of other users equipped with said personal electronic assistant device who are located within a determined distance from the vehicle.

[0030] In one embodiment, said image forming devices are one or more projectors arranged inside the passenger compartment of the vehicle and configured to project images onto side windows and onto a rear window of the vehicle, and by the fact that said electronic controller of the vehicle is configured to enable the projection of images onto the side windows only when the vehicle is parked in a public place in a key-off condition.

[0031] The invention also relates to the method implemented by the system described above.

[0032] Detailed description of the invention

[0033] Further characteristics and advantages of the invention will result from the following description with reference to the attached drawings, provided by way of non-limiting example, wherein:

[0034] - figure 1 is a diagram of a vehicle, - figure 2 is a diagram of a personal electronic assistant device according to the invention,

[0035] - figures 3-5 show the use of a personal electronic assistant device according to the invention inside the vehicle and outside the vehicle,

[0036] - figures 6-9 are various views of an example of an embodiment of a personal electronic assistant device according to the invention,

[0037] - figure 10 is a schematic side view of a vehicle according to the invention, having side windows on which advertising images are displayed, and

[0038] - figure 1 1 is a schematic plan view of a vehicle equipped with the system according to the invention.

[0039] Figure 1 shows a diagram of an example of an embodiment of a vehicle according to the proposal illustrated in the previous Italian patent application IT 10 2024 005623 (still secret at the filing date of the present application).

[0040] The vehicle, indicated in its entirety by reference numeral 1 , comprises an electronic controller E connected to on-board systems of the vehicle 2, 3. The onboard systems of the vehicle can comprise ADAS systems (“Advanced Driver Assistance Systems”), such as for example a system for automatic activation of braking when the distance of the vehicle from a preceding vehicle falls below a predetermined threshold, or a system for generating an alarm in case the vehicle tends to exit a lane along which it is proceeding, or a system for activating an alarm in case the presence of another vehicle in the so-called “blind spot” not covered by the field of view of the rearview mirror of the vehicle is detected. The on-board systems of the vehicle further include one or more human-machine interfaces 4, 5 with electronic displays (possibly also of the “head-up” type) including indicator instruments and control buttons for on-board services.

[0041] One or more of said on-board systems of the vehicle are automatically reconfigured by the system as a function of the specific characteristics of a specific user (i.e., the profile of the user itself). For example, for an elderly user, the threshold value of the distance from a preceding vehicle, for which an automatic braking system is activated, can be increased. Similarly, the characteristics of a touch display with which the vehicle is provided can be modified as a function of the user's habitual behaviors or also for example as a function of the user's age. For example, it is possible to provide writings with larger characters and an increase in the volume of voice messages for a user having an age above a threshold value. Or it is possible to vary the intensity of a haptic signal (for example a vibration of the steering wheel) with which a tendency of the vehicle to exit the lane along which it is proceeding is signaled.

[0042] Still with reference to figure 1 , the vehicle comprises one or more sensors on board the vehicle, for example two sensors 6, 7, for example a camera and a radar, capable of monitoring the behavior of the user and in particular of detecting his degree of attention or a possible tendency to fall asleep, or further anomalous behaviors or capable of detecting characteristics of the user, such as for example the emotional state of the driver. In this regard, the system can provide for the use of further user monitoring sensors (not illustrated) carried by devices associated with the user's body (for example a smartwatch or a heart rate monitor) to detect physiological data that can be processed to detect the emotional state of the user. This type of data are part of the information database that the system uses to create the profile and adapt itself better and better to the user's needs.

[0043] In general, in the illustrated system the user monitoring sensors are used to detect and monitor a plurality of characteristic data of the user, including primary information such as the user's driving modes, level of trust in the assistance systems, level of attention and emotional state, biometric data, health status, and secondary information, such as for example modes of use of systems external to the vehicle. The level of trust in the assistance systems can be detected by processing data relating to the user's behavior in certain situations (in which for example the user tends to renounce the assistance of the system or lowers its level of proactivity).

[0044] In accordance with conventional technique, the vehicle is also provided with one or more sensors, for example two sensors 8, 9, capable of detecting operational parameters of the vehicle, such as for example speed and acceleration of the vehicle.

[0045] Associated with the vehicle is provided a personal electronic assistant device 10. The personal electronic assistant device 10 comprises a device body 1 1 , which in the example is a body of circular shape, with a rear surface 1 1 A and a front display 11 B (see for example figure 9).

[0046] With reference to figure 2, the personal electronic assistant device 10 comprises an electronic control and processing unit 100, a communication unit 101 , connected to said electronic unit 100 and configured to communicate both with the electronic controller E of the vehicle and with a remote server C, with which the electronic controller E of the vehicle is also in communication, via a communication module 12 (see figure 1 ).

[0047] Associated with the electronic unit 100 of the personal electronic assistant device 10 are also a memory 102 and a power supply battery 103. The unit 100 can also control a microphone and a loudspeaker (not visible in the drawings).

[0048] The body 1 1 of the personal electronic assistant device 10 is configured to be removably connected to an element of the passenger compartment of the vehicle, for example to the central body of the steering wheel V of the vehicle, as illustrated in figure 3.

[0049] The details relating to the mechanical connection between the body 1 1 of the personal electronic assistant device 10 and the seat in the vehicle intended to receive the device 10 are not described nor illustrated here, as they can be made in any known manner. It can be provided for example that the seat for the device 10 provided in the vehicle is equipped with elastic elements capable of engaging and retaining the body 11 of the device 10 in the configuration mounted on the vehicle.

[0050] The electronic controller E of the vehicle and / or the electronic unit 100 of the personal electronic assistant device 10 and / or the remote server C are configured to perform a series of functions including:

[0051] - continuously receive data from the user monitoring sensors, such as the sensors 6, 7 on board the vehicle or any sensors carried by accessory devices associated with the user's body,

[0052] - process said data to construct and progressively enrich, with the aid of artificial intelligence algorithms, and also exploiting a processing capacity of the electronic controller E of the vehicle and / or of the remote server C, a profile of the user which is stored in the memory 102 and / or in the electronic controller E of the vehicle and / or in the remote server C.

[0053] Thanks to the acquired knowledge of the habitual behaviors and characteristics of the user, the personal electronic assistant device 10, when it is operatively associated with the vehicle, for example to the steering wheel V, as illustrated in figure 3, causes an automatic reconfiguration of one or more onboard systems of the vehicle, based on the acquired knowledge of the user's profile. For example, as a function of the user's profile, intervention parameters of the automatic braking or the intensity of a vibration imparted to the steering wheel as a signal of a tendency of the vehicle to exit a lane are varied.

[0054] When the personal electronic assistant device 10 is on board the vehicle, it provides the driver with an integrated assistance service, with single access, based on data provided by the sensors 8, 9 of the operational parameters of the vehicle, as well as on data relating to the stored profile of the user, on data relating to specific characteristics of the vehicle and its mode of use, stored in the personal electronic assistant device 10 and / or in the electronic controller E of the vehicle. In this condition, the personal electronic assistant device 10 can exchange information and commands with the user via voice messages and / or can determine for example the activation of specific display modes of the displays with which the vehicle is provided or can also present additional information on a display with which the same device 10 can be provided.

[0055] The personal electronic assistant device 10 is also usable on vehicles of different types and categories, in particular allowing the immediate application of the preferences of the user's profile to the vehicle with which the assistant is associated.

[0056] When the personal electronic assistant device 10 is removed from the vehicle, it accompanies the user to be employed in various ways. An important element of the present invention consists in the possibility of retaining personal electronic assistant functions also outside the vehicle. Figure 5 shows by way of example the application on board a bicycle, wherein the device 10 can for example continue to receive and monitor data on the health status of the user based on signals coming from sensors associated with the user, such as a smartwatch or a heart rate monitor. The device 10 could also be used as a trip computer during the bicycle journey. Naturally, similar uses could be provided for in the case of a motorcycle or an electric scooter.

[0057] More generally, the personal electronic assistant device 10 is configured to be used in cooperation with any other system external to the vehicle (for example in relation to a home automation system) in the daily life of the user. Also in this case, the device 10 can be configured to continue monitoring the behaviors of the user in order to enrich the user profile, for example with the assistance of the remote server, in order to also make the use of said external systems to the vehicle simpler and easier.

[0058] In the example of figures 6-9 the rear wall of the body 1 1 of the device can include a module for inductive charging of the battery 103. Along the peripheral edge of the body 10, for example, an on / off switch 13 can be provided, and buttons 14 for controlling the volume of the audio signals output from a loudspeaker (not visible in the drawings) with which the device 10 is provided can be provided.

[0059] The electronic unit 100 of the personal electronic assistant device 10 may require relatively simple software, given that most of the processing can be entrusted to the remote server C.

[0060] In a preferred example, the personal electronic assistant device 10 can be configured to come into contact, via its own communication unit 101 , with other personal electronic assistant devices belonging to other users and / or to detect the presence and / or state of other users within an environment. In particular, the electronic unit 100 of the personal electronic assistant device 10 can be configured to use information relating to said other users, preferably upon authorization of the other users, via a privacy protection protocol. The personal assistant device 10 can use said information in association with the profile of the driver of the vehicle. For example, the presence of someone inside the vehicle could determine the activation of a "privacy" mode. Or, in an autonomous vehicle, the detection of the presence of a person who has a bad relationship with autonomous driving could exclude the automatic activation of autonomous driving. As said, communication between assistant devices, as well as the detection of the state of other passengers, can occur upon their authorization (via privacy safeguarding protocols).

[0061] With reference to figure 1 1 , the vehicle according to the invention further comprises one or more image forming devices configured to form advertising images on external surfaces of the vehicle.

[0062] In the illustrated example, the image forming devices are one or more projectors P1 , P2 arranged inside the passenger compartment of the vehicle and configured to project images onto side windows FA, FB (see figure 10) and onto a rear window FR of the vehicle. The projector devices P1 , P2 are controlled by the electronic controller E of the vehicle, which is configured to enable the projection of images onto the side windows FA, FB only when the vehicle is parked in a public place in a key-off condition. During movement of the vehicle, the projection of advertising images onto the rear window FR of the vehicle is instead enabled.

[0063] Other types of image forming devices can be provided, such as for example displays arranged on the exterior of the vehicle.

[0064] Associated with the electronic controller E of the vehicle is a geolocalization module G (see figure 1 1 ) configured to communicate to the electronic controller E of the vehicle data relating to the geographical position of the vehicle.

[0065] According to a fundamental characteristic of the invention, the personal electronic assistant device (10) and / or the electronic controller (E) of the vehicle, and / or the remote server (C) are configured to select the advertising images to be displayed on the external surfaces of the vehicle as a function of the geographical position of the vehicle and / or as a function of the stored profiles of other users equipped with said personal electronic assistant device 10 who are located within a determined distance from the vehicle.

[0066] As is evident from the preceding description, thanks to the present invention, the vehicle is capable of performing the function of a dynamic and mobile advertising panel.

[0067] The controller of the system can naturally program the projection of certain advertising images for a determined period of time and / or in certain geographical areas. The manufacturer of the vehicle according to the invention can provide for a reduced purchase cost for a given model of vehicle, given the possibility of charging the advertising service to interested advertisers, which can make the vehicle commercially more attractive.

[0068] The advertising service obtainable via the present invention is significantly more effective compared to conventional advertising panels, which are static and are not capable of reaching a dedicated target of customers.

[0069] It can be provided that the advertiser pays the vehicle manufacturer a subscription to be able to access a certain number of vehicles of the fleet for the service described above. Advertisers will be able to choose the vehicle based on its location (for example geographical or linked to events). For example, an advertiser of an energy drink can choose to display the product's advertisement in vehicles near sporting events.

[0070] The vehicle's advertisement can be displayed on all windows if the vehicle is parked, only on the rear window while the vehicle is moving. Furthermore, when the vehicle is parked, the advertising messages can be more complex and potentially last even several minutes. The costs of the service will vary based on the required complexity.

[0071] Also the vehicle manufacturer can be the advertiser and enhance the value of vehicles not yet sold. Potentially a fleet of vehicles can be used to create a pattern or a huge advertisement visible from long distances.

[0072] Naturally, the principle of the invention remaining unchanged, the details of construction and the forms of embodiment can vary widely with respect to what has been described and illustrated by way of example only, without thereby departing from the scope of the present invention, as defined in the attached claims.

Claims

CLAIMS1. System for providing personalized assistance to a user, both on board a vehicle and outside the vehicle, wherein said system includes a vehicle comprising:- a plurality of electronic driver assistance systems (2, 3),- a plurality of sensors (6, 7) on board the vehicle, configured for detecting a plurality of operational parameters of the vehicle,- one or more human-machine interfaces (4, 5), configured for presenting information and receiving commands,- an electronic controller (E) of the vehicle, configured for controlling said electronic driver assistance systems (2, 3) and said one or more interfaces, based on data detected by said sensors (6, 7) of the vehicle and / or based on commands transmitted by a user via said one or more interfaces, and- a communication module (12) connected to the electronic controller (E) of the vehicle and configured for communicating and exchanging data with a remote server (C),- said system being characterized in that it further comprises:- a plurality of user monitoring sensors (6, 7), arranged in the vehicle and / or in accessory devices associated with the user's body, configured for detecting and monitoring a plurality of characteristic data of the user, including for example primary information such as the user's driving modes, level of trust in the assistance systems, level of attention and emotional state, biometric data, health status, and secondary information, such as for example modes of use of systems external to the vehicle,- a personal electronic assistant device (10), having a device body (1 1 ) including an electronic control and processing unit (100), a communication unit (101 ) connected to said electronic unit (100) and an interface with the user,- wherein the body (11 ) of the personal electronic assistant device is configured to be removably connected to an element of the passenger compartment of the vehicle, in a condition wherein the personal electronicassistant device is operatively associated with the vehicle and communicates with the electronic controller (E) of the vehicle and / or with said remote server (C), wherein, in said condition wherein the personal electronic assistant device (10) is operatively associated with the vehicle, the electronic controller (E) of the vehicle and / or the electronic unit (100) of said personal electronic assistant device (10) and / or said remote server are configured to:- continuously receive data from said user monitoring sensors (6, 7),- process said data to construct and progressively enrich, with the aid of artificial intelligence algorithms, a profile of the user which is stored in a memory associated with said personal electronic assistant device (10) and / or with said electronic controller (E) of the vehicle, and / or with said remote server (C), and- vary one or more control parameters on the basis of which the electronic controller (E) of the vehicle controls said on-board electronic systems for driver assistance (2, 3) and said human-machine interfaces (4, 5), as a function of the profile of the user that has been elaborated and stored- said personal electronic assistant device (10) being configured to provide the user with an assistance service during the use of the vehicle, based on data provided by said sensors (8, 9) of the operational parameters of the vehicle, on data relating to said stored profile of the user and on data relating to specific characteristics of the vehicle and its mode of use, stored in said personal electronic assistant device and / or in said electronic controller (E) of the vehicle and / or in said remote server (C),- said personal electronic assistant device (10) being further capable of being used also outside the vehicle, for example in association with other means of transport, such as a bicycle or a motorcycle or a scooter, or in daily life activities, to provide assistance functions to the user via the electronic control unit (100) and / or said remote server (C), wherein said vehicle further comprises one or more image forming devices (P1 , P2) configured to form advertising images on external surfaces of the vehicle,wherein a geo-localization module (G) is associated with said electronic controller (E) of the vehicle, configured to communicate to the electronic controller (E) of the vehicle data relating to the geographical position of the vehicle, and wherein said personal electronic assistant device (10) and / or said electronic controller (E) of the vehicle, and / or said remote server (C) are configured to select the advertising images to be displayed on the external surfaces of the vehicle as a function of the geographical position of the vehicle and / or as a function of the stored profiles of other users equipped with said personal electronic assistant device (10) who are located within a determined distance from the vehicle.

2. System according to claim 1 , characterized in that said image forming devices are one or more projectors (P1 , P2) arranged inside the passenger compartment of the vehicle and configured to project images onto side windows (FA, FB) and onto a rear window (FR) of the vehicle, and by the fact that said electronic controller (E) of the vehicle is configured to enable the projection of images onto the side windows (FA, FB) only when the vehicle is parked in a public place in a key-off condition.

3. Method for providing personalized assistance to a user, both on board a vehicle and outside the vehicle, wherein the vehicle comprises:- a plurality of electronic driver assistance systems (2, 3),- a plurality of sensors (6, 7) on board the vehicle, configured for detecting a plurality of operational parameters of the vehicle,- one or more human-machine interfaces (4, 5), configured for presenting information and receiving commands,- an electronic controller (E) of the vehicle, configured for controlling said electronic driver assistance systems (2, 3) and said one or more interfaces, based on data detected by said sensors (6, 7) of the vehicle and / or based on commands transmitted by a user via said one or more interfaces, and- a communication module (12) connected to the electronic controller (E) of the vehicle and configured for communicating and exchanging data with a remote server (C),- said method being characterized in that it further comprises:- arranging a plurality of user monitoring sensors (6, 7) in the vehicle and / or in accessory devices associated with the user's body, configured for detecting and monitoring a plurality of characteristic data of the user, including for example primary information such as the user's driving modes, level of trust in the assistance systems, level of attention and emotional state, biometric data, health status, and secondary information, such as for example modes of use of systems external to the vehicle,- providing a personal electronic assistant device (10), having a device body (1 1 ) including an electronic control and processing unit (100), a communication unit (101 ) connected to said electronic unit (100) and an interface with the user,- wherein the body (11 ) of the personal electronic assistant device is removably connected to an element of the passenger compartment of the vehicle, in a condition wherein the personal electronic assistant device is operatively associated with the vehicle and communicates with the electronic controller (E) of the vehicle and / or with said remote server (C), wherein, in said condition wherein the personal electronic assistant device (10) is operatively associated with the vehicle, via the electronic controller (E) of the vehicle and / or the electronic unit (100) of said personal electronic assistant device (10) and / or said remote server the following operations are performed:- continuously receive data from said user monitoring sensors (6, 7),- process said data to construct and progressively enrich, with the aid of artificial intelligence algorithms, a profile of the user which is stored in a memory associated with said personal electronic assistant device (10) and / or with said electronic controller (E) of the vehicle, and / or with said remote server (C), and- vary one or more control parameters on the basis of which the electronic controller (E) of the vehicle controls said on-board electronic systems for driverassistance (2, 3) and said human-machine interfaces (4, 5), as a function of the profile of the user that has been elaborated and stored- said method further comprising:- providing the user, via said personal electronic assistant device (10), with an assistance service during the use of the vehicle, based on data provided by said sensors (8, 9) of the operational parameters of the vehicle, on data relating to said stored profile of the user and on data relating to specific characteristics of the vehicle and its mode of use, stored in said personal electronic assistant device and / or in said electronic controller (E) of the vehicle and / or in said remote server (C),- said personal electronic assistant device (10) being further used also outside the vehicle, for example in association with other means of transport, such as a bicycle or a motorcycle or a scooter, or in daily life activities, to provide assistance functions to the user via the electronic control unit (100) and / or said remote server (C), wherein said vehicle further comprises one or more image forming devices (P1 , P2) configured to form advertising images on external surfaces of the vehicle, wherein a geo-localization module (G) is associated with said electronic controller (E) of the vehicle, which communicates to the electronic controller (E) of the vehicle data relating to the geographical position of the vehicle, and wherein, via said personal electronic assistant device (10) and / or said electronic controller (E) of the vehicle, and / or said remote server (C), the advertising images to be displayed on the external surfaces of the vehicle are selected as a function of the geographical position of the vehicle and / or as a function of the stored profiles of other users equipped with said personal electronic assistant device (10) who are located within a determined distance from the vehicle.

4. Method according to claim 3, characterized in that said image forming devices are one or more projectors (P1 , P2) arranged inside the passenger compartment of the vehicle and configured to project images onto side windows(FA, FB) and onto a rear window (FR) of the vehicle, and by the fact that said electronic controller (E) of the vehicle enables the projection of images onto the side windows (FA, FB) only when the vehicle is parked in a public place in a key- off condition.

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