Information processing device, information processing method, and information processing program
The information processing device optimizes advertising slot exchanges by calculating incremental reaches across multiple campaigns, reducing processing load and enhancing campaign reach.
WO2026140323A1PCT designated stage Publication Date: 2026-07-02DENTSU INC
Patent Information
- Authority / Receiving Office
- WO · WO
- Patent Type
- Applications
- Current Assignee / Owner
- DENTSU INC
- Filing Date
- 2025-07-24
- Publication Date
- 2026-07-02
AI Technical Summary
Technical Problem
Conventional methods for determining the reach of advertising campaigns require significant processing load, making it difficult to efficiently exchange advertising slots to maximize total reach.
Method used
An information processing device that acquires incremental reaches for each frame of information in multiple campaigns, allowing for the selection and allocation of frames based on these incremental reaches to optimize total reach with reduced computational load.
Benefits of technology
Enables efficient exchange of advertising slots with minimal processing load, potentially increasing the total reach of advertising campaigns.
✦ Generated by Eureka AI based on patent content.
Smart Images
Figure JP2025026243_02072026_PF_FP_ABST
Abstract
An information processing device (1) comprises: a first acquisition unit that acquires first incremental reach for first information of each first frame; a second acquisition unit that acquires second incremental reach for second information of each second frame; a third acquisition unit that acquires third incremental reach with respect to first total reach for each second frame; a fourth acquisition unit that acquires fourth incremental reach with respect to second total reach for each first frame; and a selection unit that, on the basis of the first incremental reach, the second incremental reach, the third incremental reach, and the fourth incremental reach, selects m frames (m being a natural number) from among the first frames and selects n frames (n being a natural number) from among the second frames.
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