Right and interest management method and device, equipment and storage medium

Abstract

The invention discloses a right and interest management method and device, equipment and a storage medium, and relates to the technical field of Internet, and the method comprises the steps: verifying prop card information in a prop exchange request when the prop exchange request of a user is received; and if the examination is successful, determining right and interest information associated with the prop card information, and issuing the right and interest information to an account associated with the user. According to the method, the prop card of the game is associated with the user right and interest information, diversified exchange right and interest scenes are given to the user, diversified choices and playing methods can be provided for the user, the activeness of the user is enhanced, and therefore the user stickiness of the platform is improved.

Description

Technical Field

[0001] The present invention relates to the field of Internet technology, and in particular to a rights management method, device, equipment and storage medium. Background Art

[0002] In the current platform operation model, coupon promotion strategies are widely adopted as a promotional means to attract users and drivers. This coupon promotion strategy incentivizes users and drivers to participate in platform activities by offering discounts, exemptions, or other forms of discounts. However, although coupons may bring certain benefits in the short term, such as increasing user registrations and increasing consumption frequency, they may not be able to maintain user engagement and activity in the long term. This is because coupon promotion strategies mainly attract users who are interested in the discount itself, rather than users who are interested in the platform itself. Once the discount period ends, these users may gradually reduce their use of the platform, resulting in an increase in the churn rate of platform users. In addition, the single use scenario of rights and interests tasks on the platform will further reduce user engagement and enthusiasm. Summary of the invention

[0003] Based on this, it is necessary to provide a rights management method, device, equipment and storage medium for the above technical problems to solve at least one of the above technical problems.

[0004] The present invention provides a rights and interests management method, comprising:

[0005] When receiving a prop exchange request from the user, verifying the prop card information in the prop exchange request;

[0006] If the verification is successful, the rights and interests information associated with the item card information is determined, and the rights and interests information is sent to the account associated with the user.

[0007] Optionally, according to a rights management method provided by the present invention, when receiving the item exchange request of the user, before verifying the item card information in the item exchange request, the method further includes:

[0008] When it is monitored that the user completes a rights and interests task, prop card information is generated and distributed to the account associated with the user according to the task type of the rights and interests task.

[0009] Optionally, according to a rights management method provided by the present invention, when receiving the item exchange request of the user, before verifying the item card information in the item exchange request, the method further includes:

[0010] Obtain user behavior data on the platform;

[0011] Analyze the behavior data to obtain the user's behavior activity level;

[0012] Based on the activity level of the behavior, prop card information is generated and distributed to the account associated with the user.

[0013] Optionally, according to a rights management method provided by the present invention, the verifying the item card information in the item redemption request includes:

[0014] Determine whether the current time exceeds the validity period corresponding to the item card information;

[0015] If the validity period has not expired, it is determined that the item card information verification is successful;

[0016] If the validity period has expired, it is determined that the item card information verification has failed.

[0017] Optionally, according to a rights management method provided by the present invention, the verifying the item card information in the item redemption request includes:

[0018] Verify the usage conditions and inventory quantity of the item card information;

[0019] If the usage conditions are met and the inventory quantity exceeds the preset quantity threshold, it is determined that the item card information verification is successful;

[0020] If the usage conditions are not met or the inventory quantity does not exceed the preset quantity threshold, it is determined that the item card information verification has failed.

[0021] Optionally, according to a rights management method provided by the present invention, when receiving the item exchange request of the user, before verifying the item card information in the item exchange request, the method further includes:

[0022] If the current time does not exceed the validity period of the item card information, then the remaining validity time is determined based on the current time and the validity period;

[0023] If the remaining effective time is lower than the preset time threshold, a reminder message for rights exchange is generated to remind the user to exchange rights.

[0024] Optionally, according to a rights management method provided by the present invention, after sending the rights information to the account associated with the user, the method further includes:

[0025] The status of the item card information is changed to a used status, and the status of the rights and interests information is changed to an effective status.

[0026] The present invention also provides a rights management device, comprising:

[0027] A verification module, configured to verify the item card information in the item exchange request when receiving the item exchange request from the user;

[0028] The rights and interests distribution module is used to determine the rights and interests information associated with the prop card information if the verification is successful, and distribute the rights and interests information to the account associated with the user.

[0029] The present invention also provides a computer device, comprising a memory, a processor, and computer-readable instructions stored in the memory and executable on the processor, wherein the processor implements the above-mentioned equity management method when executing the computer-readable instructions.

[0030] The present invention also provides one or more readable storage media storing computer-readable instructions, and the computer-readable instructions implement the above-mentioned equity management method when executed by a processor.

[0031] The above-mentioned rights management method, device, equipment and storage medium, the method includes: when receiving the prop redemption request of the user, verifying the prop card information in the prop redemption request; if the verification is successful, determining the rights information associated with the prop card information, and sending the rights information to the account associated with the user. The present invention provides users with a variety of redemption rights scenarios by associating the game prop card with the user's rights information, and can provide users with a variety of choices and gameplay, enhance user activity, and thus improve the user stickiness of the platform. BRIEF DESCRIPTION OF THE DRAWINGS

[0032] In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the accompanying drawings required for use in the description of the embodiments of the present invention will be briefly introduced below. Obviously, the accompanying drawings in the following description are only some embodiments of the present invention. For ordinary technicians in this field, other accompanying drawings can be obtained based on these accompanying drawings without paying creative labor.

[0033] Figure 1 is a flow chart of a rights management method in one embodiment of the present invention;

[0034] Figure 2 It is a complete flow chart of the equity management method provided by one embodiment of the present invention;

[0035] Figure 3 is a schematic diagram of a structure of a rights management device in one embodiment of the present invention;

[0036] Figure 4 is a schematic diagram of a computer device in one embodiment of the present invention. DETAILED DESCRIPTION

[0037] The following will be combined with the drawings in the embodiments of the present invention to clearly and completely describe the technical solutions in the embodiments of the present invention. Obviously, the described embodiments are part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of the present invention.

[0038] The terms used in one or more embodiments of the present invention are only for the purpose of describing specific embodiments, and are not intended to limit one or more embodiments of the present invention. The singular forms of "a", "said" and "the" used in one or more embodiments of the present invention are also intended to include plural forms, unless the context clearly indicates other meanings. It should also be understood that the term "and / or" used in one or more embodiments of the present invention refers to and includes any or all possible combinations of one or more associated listed items.

[0039] In the current platform operation model, coupon strategies are widely adopted as a promotional means to attract users and drivers. This coupon strategy incentivizes users and drivers to participate in platform activities by offering discounts, exemptions, or other forms of discounts. However, although coupons may bring certain benefits in the short term, such as increasing user registrations and consumption frequency, they may not be able to maintain user engagement and activity in the long term. This is because the coupon strategy mainly attracts users who are interested in the discount itself, rather than users who are interested in the platform itself. Once the discount period ends, these users may gradually reduce their use of the platform, resulting in an increase in the churn rate of platform users. In addition, the single use scenario of rights and interests tasks on the platform will further reduce user engagement and enthusiasm.

[0040] In view of the above problems, the present invention provides the following embodiments. Specifically, in one embodiment, Figure 1 As shown, Figure 1 : is a flow chart of a rights and interests management method in an embodiment of the present invention. The embodiment of the present invention provides a rights and interests management method, comprising the following steps:

[0041] Step S11, when receiving the item exchange request of the user, verifying the item card information in the item exchange request;

[0042] It should be noted that the prop card information includes coupon packages, exclusive skins, medals, exclusive voice and other prop card information. Users can click to redeem the prop card information they own. The embodiment of the present invention associates various types of prop cards with user rights and interests, enriches the user's rights and interests redemption scenarios, and makes the platform's rights and interests more diversified.

[0043] Specifically, when receiving the prop exchange request of the user, it is necessary to verify the prop card information in the prop exchange request. In one embodiment, each prop card information is associated with a corresponding validity period. During the verification process, it can be determined whether the current time exceeds the validity period corresponding to the prop card information; if it does not exceed the validity period, it is determined that the prop card information verification is successful; if it exceeds the validity period, it is determined that the prop card information verification fails. In one embodiment, the inventory quantity of the prop card information can also be verified. In one embodiment, it is also possible to configure restrictions on the use of the prop card information, and verify the use conditions of the prop card information. For example, the use conditions are set to require the user to log in to the platform for 5 consecutive days. In other embodiments, other restrictions on the use of the prop card information can also be configured, for example, setting restrictions such as regional restrictions and time period restrictions on the use of the prop card information. It should be noted that the prop card information can also be verified in combination with two or more restriction conditions, for example, the usage conditions and inventory quantity of the prop card information are verified; if the usage conditions are met and the inventory quantity exceeds the preset quantity threshold, the prop card information verification is determined to be successful; if the usage conditions are not met or the inventory quantity does not exceed the preset quantity threshold, the prop card information verification is determined to have failed. For another example, the prop card information can also be verified in combination with the validity period, inventory quantity and usage conditions. When the current time does not exceed the validity period, the inventory quantity does not exceed the preset quantity threshold and the usage conditions are met, the prop card information verification is determined to be successful; when the current time exceeds the validity period, the inventory quantity exceeds the preset quantity threshold or the usage conditions are not met, the prop card information verification is determined to have failed.

[0044] Step S12: If the verification is successful, the rights and interests information associated with the item card information is determined, and the rights and interests information is sent to the account associated with the user.

[0045] Specifically, if the verification is successful, the rights and interests information associated with the prop card information is queried, and then the rights and interests information is directly sent to the account associated with the user. The account associated with the user can be a virtual account, email address, mobile phone number or any other user identification method on the platform.

[0046] In addition, after the rights and interests information is sent to the account associated with the user, the status of the prop card information is modified to a used status, and the status of the rights and interests information is modified to an effective status.

[0047] The embodiment of the present invention, through the above scheme, includes: when receiving the prop redemption request of the user, verifying the prop card information in the prop redemption request; if the verification is successful, determining the rights and interests information associated with the prop card information, and sending the rights and interests information to the account associated with the user. The embodiment of the present invention provides users with a variety of redemption rights and interests scenarios by associating the game prop card with the user's rights and interests information, and can provide users with a variety of choices and gameplay, thereby enhancing user activity and improving the user stickiness of the platform.

[0048] In one embodiment of the present invention, when receiving the item exchange request of the user, before verifying the item card information in the item exchange request, the method further includes:

[0049] When it is monitored that the user completes a rights and interests task, prop card information is generated and distributed to the account associated with the user according to the task type of the rights and interests task.

[0050] Specifically, when it is monitored that the user has completed the set rights and interests task. According to the type of task completed by the user, the corresponding prop card information is generated. It should be noted that different tasks may correspond to different prop cards. For example, completing three platform check-ins may correspond to one prop card, and completing a purchase of goods may correspond to another prop card. Optionally, the prop card information may include information such as the type of prop card, validity period, and conditions of use, and then the generated prop card information is issued to the user's associated account.

[0051] In addition, during the distribution of prop cards, the number of prop card information of various types will be recorded. The platform can limit the total number of prop card information issued in advance. By setting an upper limit on the total number of issuances, the platform can control promotion costs and avoid excessive investment leading to a decrease in profits. In addition, setting the total number of issuances in advance can also help the platform better manage activities and avoid affecting the expected results of activities due to excessive issuance of prop cards.

[0052] The embodiment of the present invention adopts the above scheme, including: when monitoring the completion of the rights and interests task by the user, according to the task type of the rights and interests task, the prop card information is generated and distributed to the account associated with the user. It realizes that the prop card information is generated in combination with the completion of the rights and interests task by the user, and then the prop card information is distributed to the user, which can enhance the user's activity and thus improve the user stickiness of the platform.

[0053] In one embodiment of the present invention, when receiving the item exchange request of the user, before verifying the item card information in the item exchange request, the method further includes:

[0054] Obtain the user's behavior data on the platform; analyze the behavior data to obtain the user's behavior activity level; based on the behavior activity level, generate prop card information and issue it to the account associated with the user.

[0055] Specifically, the user's behavior data on the platform is collected. Optionally, the behavior data includes the user's login frequency, page views, product views, purchase behavior, comments, ratings, and sharing behavior. The behavior data is then analyzed to measure the user's behavioral activity level; for example, based on indicators such as the number of logins, interactions, and purchases within a certain period of time, the user's behavioral activity level can be calculated. Then, according to the user's behavioral activity level, the corresponding prop card information is generated. For example, for users with high behavioral activity, more valuable prop cards can be generated, or more prop cards can be provided. Further, the generated prop card information is distributed to the user's associated account.

[0056] The embodiment of the present invention, through the above scheme, includes: obtaining the user's behavior data on the platform; analyzing the behavior data to obtain the user's behavior activity level; based on the behavior activity level, generating prop card information and issuing it to the account associated with the user. It realizes that the corresponding prop card information is generated in combination with the user's behavior activity level on the platform, and then the prop card information is issued to the user, which can enhance the user's activity level and thus improve the user stickiness of the platform.

[0057] In one embodiment of the present invention, when receiving the item exchange request of the user, before verifying the item card information in the item exchange request, the method further includes:

[0058] If the current time does not exceed the validity period of the prop card information, the remaining valid time is determined based on the current time and the validity period; if the remaining valid time is lower than the preset time threshold, a reminder message for rights exchange is generated to remind the user to exchange rights.

[0059] Specifically, determine whether the current time exceeds the validity period of the item information. If the current time does not exceed the validity period, the remaining valid time is calculated based on the current time and the validity period of the item card information, that is, the remaining valid time is obtained by subtracting the current time from the validity period. The remaining valid time is then compared with the preset time threshold, which is set according to the operating strategy. For example, the preset time threshold is set to 24 hours. If the remaining valid time is lower than the preset time threshold, a reminder message for rights exchange is generated. The reminder message is then sent to the user to remind the user to exchange the rights corresponding to the item card that is about to expire. Optionally, the reminder message can be sent to the user via a pop-up window, text message, email, or application push.

[0060] The embodiment of the present invention adopts the above scheme, including: if the current time does not exceed the validity period of the item card information, then the remaining validity period is determined based on the current time and the validity period; if the remaining validity period is lower than the preset time threshold, a reminder message for rights exchange is generated to remind the user to exchange rights. Thus, users can be reminded to exchange their rights in time, avoiding the inconvenience caused by missing the exchange time, thereby improving the utilization rate of platform rights.

[0061] Further, refer to Figure 2 , Figure 2 It is a complete flow chart of the rights and interests management method provided by an embodiment of the present invention. Specifically, the user can click to redeem the prop card information. When the prop redemption request of the user is received, the prop card information in the prop redemption request is verified. If the verification is successful, the rights and interests information associated with the prop card information is queried, and the rights and interests platform is notified to take effect. The rights and interests information is then sent to the account associated with the user. Further, the status of the prop card information is modified to the used status.

[0062] It should be understood that the order of execution of the steps in the above embodiment does not necessarily mean the order of execution. The execution order of each process should be determined by its function and internal logic, and should not constitute any limitation on the implementation process of the embodiment of the present invention.

[0063] In one embodiment, a rights management device is provided, which corresponds one-to-one to the rights management method in the above embodiment. Figure 3 As shown, Figure 3 : is a schematic diagram of a structure of a rights management device in one embodiment of the present invention, the rights management device includes:

[0064] The verification module 21 is used to verify the item card information in the item exchange request when receiving the item exchange request from the user;

[0065] The rights and interests issuing module 22 is used to determine the rights and interests information associated with the prop card information if the verification is successful, and issue the rights and interests information to the account associated with the user.

[0066] The equity management device also includes:

[0067] The first generation module is used to generate prop card information and distribute it to the account associated with the user according to the task type of the equity task when it is monitored that the user completes the equity task.

[0068] The equity management device also includes:

[0069] The acquisition module is used to obtain the user's behavior data on the platform;

[0070] An analysis module, used to analyze the behavior data to obtain the user's behavior activity level;

[0071] The second generating module is used to generate prop card information based on the activity level of the behavior and distribute it to the account associated with the user.

[0072] The verification module 21 is also used for:

[0073] Determine whether the current time exceeds the validity period corresponding to the item card information;

[0074] If the validity period has not expired, it is determined that the item card information verification is successful;

[0075] If the validity period has expired, it is determined that the item card information verification has failed.

[0076] The verification module 21 is also used for:

[0077] Verify the usage conditions and inventory quantity of the item card information;

[0078] If the usage conditions are met and the inventory quantity exceeds the preset quantity threshold, it is determined that the item card information verification is successful;

[0079] If the usage conditions are not met or the inventory quantity does not exceed the preset quantity threshold, it is determined that the item card information verification has failed.

[0080] The equity management device also includes:

[0081] A determination module, configured to determine the remaining effective time based on the current time and the effective period if the current time does not exceed the effective period of the item card information;

[0082] The reminder module is used to generate a reminder message for redemption of rights and interests if the remaining effective time is lower than a preset time threshold, so as to remind the user to redeem the rights and interests.

[0083] The equity management device also includes:

[0084] The modification module is used to modify the status of the item card information to a used status, and to modify the status of the rights and interests information to an effective status.

[0085] For the specific definition of the equity management device, please refer to the definition of the equity management method above, which will not be repeated here. Each module in the above-mentioned equity management device can be implemented in whole or in part by software, hardware and a combination thereof. The above-mentioned modules can be embedded in or independent of the processor in the computer device in the form of hardware, or can be stored in the memory of the computer device in the form of software, so that the processor can call and execute the operations corresponding to the above modules.

[0086] In one embodiment, a computer device is provided. The computer device may be a server, and its internal structure diagram may be as follows: Figure 4 As shown, Figure 4 : is a schematic diagram of a computer device in an embodiment of the present invention. The computer device includes a processor, a memory, a network interface and a database connected by a device bus. Among them, the processor of the computer device is used to provide computing and control capabilities. The memory of the computer device includes a readable storage medium and an internal memory. The readable storage medium stores an operating device, a computer-readable instruction and a database. The internal memory provides an environment for the operation of the operating device and the computer-readable instruction in the readable storage medium. The database of the computer device is used to store data involved in the equity management method. The network interface of the computer device is used to communicate with an external terminal through a network connection. When the computer-readable instruction is executed by the processor, a method for equity management is implemented. The method includes: when receiving a prop exchange request from the user, verifying the prop card information in the prop exchange request; if the verification is successful, determining the equity information associated with the prop card information, and sending the equity information to the account associated with the user. The readable storage medium provided in this embodiment includes a non-volatile readable storage medium and a volatile readable storage medium.

[0087] In one embodiment, a computer device is provided. The computer device may be a terminal device, and its internal structure diagram may be as follows: Figure 4 As shown. The computer device includes a processor, a memory, and a network interface connected through a device bus. Among them, the processor of the computer device is used to provide computing and control capabilities. The memory of the computer device includes a readable storage medium. The readable storage medium stores computer-readable instructions. The network interface of the computer device is used to communicate with an external terminal through a network connection. When the computer-readable instructions are executed by the processor, a rights and interests management method is implemented. The method includes: when receiving a prop redemption request from the user, verifying the prop card information in the prop redemption request; if the verification is successful, determining the rights and interests information associated with the prop card information, and sending the rights and interests information to the account associated with the user. The readable storage medium provided in this embodiment includes a non-volatile readable storage medium and a volatile readable storage medium.

[0088] In one embodiment, a computer device is provided, including a memory, a processor, and computer-readable instructions stored in the memory and executable on the processor, and the processor implements the steps of the above-mentioned equity management method when executing the computer-readable instructions. The method includes: when receiving a prop redemption request from the user, verifying the prop card information in the prop redemption request; if the verification is successful, determining the equity information associated with the prop card information, and sending the equity information to the account associated with the user.

[0089] In one embodiment, a readable storage medium is provided, the readable storage medium stores computer-readable instructions, and the computer-readable instructions are executed by a processor to implement the steps of the equity management method as described above. A person of ordinary skill in the art can understand that the implementation of all or part of the process in the above-mentioned embodiment method can be completed by instructing the relevant hardware through computer-readable instructions, and the computer-readable instructions can be stored in a non-volatile readable storage medium or a volatile readable storage medium. When the computer-readable instructions are executed, they may include the process of the embodiments of the above-mentioned methods. Among them, any reference to memory, storage, database or other media used in the embodiments provided in this application may include non-volatile and / or volatile memory. Non-volatile memory may include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM) or flash memory. Volatile memory may include random access memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in many forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM), etc.

[0090] Those skilled in the art can clearly understand that for the convenience and simplicity of description, only the division of the above-mentioned functional units and modules is used as an example. In actual applications, the above-mentioned functions can be distributed and completed by different functional units and modules as needed, that is, the internal structure of the device can be divided into different functional units or modules to complete all or part of the functions described above.

[0091] The embodiments described above are only used to illustrate the technical solutions of the present invention, rather than to limit the same. Although the present invention has been described in detail with reference to the aforementioned embodiments, those skilled in the art should understand that the technical solutions described in the aforementioned embodiments may still be modified, or some of the technical features may be replaced by equivalents. Such modifications or replacements do not deviate the essence of the corresponding technical solutions from the spirit and scope of the technical solutions of the embodiments of the present invention, and should all be included in the protection scope of the present invention.

Claims

1. A rights management method, characterized in that: include: When receiving a prop exchange request from the user, verifying the prop card information in the prop exchange request; If the verification is successful, the rights and interests information associated with the item card information is determined, and the rights and interests information is sent to the account associated with the user.

2. The equity management method according to claim 1, characterized in that: When receiving the item exchange request from the user, before verifying the item card information in the item exchange request, the method further includes: When it is monitored that the user completes a rights and interests task, prop card information is generated and distributed to the account associated with the user according to the task type of the rights and interests task.

3. The equity management method according to claim 1, characterized in that: When receiving the item exchange request from the user, before verifying the item card information in the item exchange request, the method further includes: Obtain user behavior data on the platform; Analyze the behavior data to obtain the user's behavior activity level; Based on the activity level of the behavior, prop card information is generated and distributed to the account associated with the user.

4. The equity management method according to claim 1, characterized in that: The verifying the item card information in the item exchange request includes: Determine whether the current time exceeds the validity period corresponding to the item card information; If the validity period has not expired, it is determined that the item card information verification is successful; If the validity period has expired, it is determined that the item card information verification has failed.

5. The equity management method according to claim 1, characterized in that: The verifying the item card information in the item exchange request includes: Verify the usage conditions and inventory quantity of the item card information; If the usage conditions are met and the inventory quantity exceeds the preset quantity threshold, it is determined that the item card information verification is successful; If the usage conditions are not met or the inventory quantity does not exceed the preset quantity threshold, it is determined that the item card information verification has failed.

6. The equity management method according to claim 1, characterized in that: When receiving the item exchange request from the user, before verifying the item card information in the item exchange request, the method further includes: If the current time does not exceed the validity period of the item card information, then the remaining validity time is determined based on the current time and the validity period; If the remaining effective time is lower than the preset time threshold, a reminder message for rights exchange is generated to remind the user to exchange rights.

7. The equity management method according to claim 1, characterized in that: After sending the rights and interests information to the account associated with the user, the method further includes: The status of the item card information is changed to a used status, and the status of the rights and interests information is changed to an effective status.

8. A rights management device, characterized in that: include: A verification module, configured to verify the item card information in the item exchange request when receiving the item exchange request from the user; The rights and interests distribution module is used to determine the rights and interests information associated with the prop card information if the verification is successful, and distribute the rights and interests information to the account associated with the user.

9. A computer device comprising a memory, a processor, and computer-readable instructions stored in the memory and executed on the processor, characterized in that: When the processor executes the computer-readable instructions, the equity management method according to any one of claims 1 to 7 is implemented.

10. A readable storage medium having computer readable instructions stored thereon, characterized in that: When the computer-readable instructions are executed by a processor, the equity management method according to any one of claims 1 to 7 is implemented.

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